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Speaker 1: Welcome to Daily Variety, your daily dose of news and

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Speaker 1: analysis for entertainment industry insiders. It's Monday, February two, twenty

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Speaker 1: twenty six. I'm your host, Cynthia Lyttleton. I am co

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Speaker 1: editor in chief of Variety alongside Ramin Setuda. I'm in

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Speaker 1: la He's in New York, and Variety has reporters around

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Speaker 1: the world covering the business of entertainment. In today's episode,

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Speaker 1: we'll hear from Variety's Rebecca Rubin, who gives us a

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Speaker 1: clear eyed look at the weekend box office, which was

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Speaker 1: pretty eventful. Melane is surprised send help lead, and Iron

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Speaker 1: Lung set a new bar for DIY creator made titles

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Speaker 1: at the multiplexes. But before we get to that, here

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Speaker 1: are a few headlines just in this morning that you

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Speaker 1: need to know. The Grammy Awards last night were a

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Speaker 1: pretty fantastic affair. It was the last airing of the

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Speaker 1: Kudo cast on CBS after fifty four years, and it

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Speaker 1: did go out on a high note. There were unpredictable winners.

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Speaker 1: Lauren Hill leading the arena in a sing along of

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Speaker 1: Killing Me Softly in tribute to ROBERTA. Flak was a

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Speaker 1: moment to remember. The same was true for the Ozzy

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Speaker 1: Osbourne tribute featuring post Malone, Slash, Billy, Joe Armstrong and others.

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Speaker 1: War Pigs was a great choice. And then it was

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Speaker 1: an early morning call on the West Coast. For those

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Speaker 1: of us who cover Disney, the Mouse House unveiled earnings

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Speaker 1: for the last three months of twenty twenty five. The

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Speaker 1: numbers were solid. The studio side had strong traction thanks

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Speaker 1: to Zutopia II and Avatar Fire and Ash burning up

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Speaker 1: the box office. The parks Inexperiences segment was perky, if

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Speaker 1: not off the charts, but investors were very mixed in

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Speaker 1: their response, sending the stock down more than five percent

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Speaker 1: in early trading this morning. Of course, the eight hundred

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Speaker 1: pound Dumbo in the room for Disney is the CEO

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Speaker 1: succession news that is expected by midweek. Disney chief Bob

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Speaker 1: Iger danced around the issue in his commentary during the

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Speaker 1: conference call with Wall Street analysts. It was notable that

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Speaker 1: Biger made mention of the quote healthy competition end quote

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Speaker 1: that is emerging between the parks and Experiences side and

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Speaker 1: the studio side for the bragging rights as the company's

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Speaker 1: number one profit center. However, he also discussed the Disney Flywhill,

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Speaker 1: in which the studio side provides the characters and the

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Speaker 1: worlds that people want to visit in the parks, and

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Speaker 1: the parks provide the touch points that make people buy

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Speaker 1: movie tickets to Zootopia too and beyond. Much more momentous

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Speaker 1: news to come from Disney later this week. All of

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Speaker 1: these stories and so much more can be found on

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Speaker 1: bridy dot com Right now. And now it's time for

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Speaker 1: conversations with Friday journalists about news and trends and show business.

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Speaker 1: If it's Monday, we're talking box office with Rebecca Rubin,

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Speaker 1: Variety's box office chief and senior reporter for Film and Media.

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Speaker 1: Rebecca had a lot to dissect this week. You might

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Speaker 1: have heard something about a documentary about a certain first

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Speaker 1: lady hitting the multiplexes this weekend, and there were more surprises.

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Speaker 1: Rebecca Rubin, thanks for joining me, Thank you for having me. Well,

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Speaker 1: this was a heck of a box office weekend, and

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Speaker 1: you know, I think it got a lot of attention,

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Speaker 1: even more than around blockbusters. The eyes of certainly the

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Speaker 1: United States were on the box office this weekend, and

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Speaker 1: a documentary from Amazon MGM Studios called Millennia aause Rebecca

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Speaker 1: you have really analyzed these numbers very smartly. How would

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Speaker 1: you assess the performance of Millenia.

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Speaker 2: It's definitely an interesting one to take a look at

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Speaker 2: because this movie opened in third place at the domestic

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Speaker 2: box office with roughly seven million dollars, And on one hand,

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Speaker 2: that is a huge start for a documentary. It's pretty

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Speaker 2: rare that a documentary is even hitting the million dollar

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Speaker 2: mark and or getting to seven million by the end

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Speaker 2: of its run, so starting with that is quite significant.

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Speaker 2: On the other hand, most documentaries do not have the

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Speaker 2: spend that Amazon MGM, which is behind this film, put

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Speaker 2: into a movie. And so Amazon has acquired the documentary

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Speaker 2: for forty million dollars, and then they committed another thirty

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Speaker 2: five million dollars marketing the film. That is a huge,

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Speaker 2: huge amount of money for a documentary because again, it's

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Speaker 2: just not a type of film that is typically driving

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Speaker 2: people to theaters to justify that kind of cost. And

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Speaker 2: so well, I don't think that Millenia is in danger

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Speaker 2: of turning a profit for them theatrically, because the expectation

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Speaker 2: is that this movie's going to be frontloaded and we

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Speaker 2: might see a big drop in subsequent weekends. I think

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Speaker 2: Amazon MGM might have other reasons for wanting to invest

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Speaker 2: in this. People might be morbidly curious to watch it

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Speaker 2: when it goes on streaming. They might not have wanted

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Speaker 2: to go to theaters. But if it's free and they

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Speaker 2: already subscribe to Amazon Prime, that that viewership might be significant.

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Speaker 2: And then there's of course speculation politically about why Amazon

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Speaker 2: might have wanted to do this.

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Speaker 1: Right exactly, Variety and most other outlets that cover the

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Speaker 1: business of film and media have weighed in on that.

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Speaker 1: The larger aura of this film has been much discussed

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Speaker 1: and including in a super sharp column by Oer our

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Speaker 1: great colleague Dan Dia Dario. So let me ask you,

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Speaker 1: because again you really did a dive into this movie.

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Speaker 1: Who turned out for Milania and where did they turn out?

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Speaker 1: Older white women were actually the driving force behind the

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Speaker 1: opening weekend for Milania. According to the post track data,

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Speaker 1: seventy two percent of audiences were female, eighty three percent

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Speaker 1: were over the age of forty five, and then roughly

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Speaker 1: seventy five percent were white. When it comes to the

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Speaker 1: age and when it comes to older females, really significant

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Speaker 1: because more and more we're seeing that the box office

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Speaker 1: is driven by younger men. If you look at the

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Speaker 1: number one in two movies at the domestic box office

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Speaker 1: this weekend, the number one movie was director Sam Raimi's

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Speaker 1: survival thriller Send Help, and then number two was this

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Speaker 1: indie film from a YouTube creator called Iron Lung. That's

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Speaker 1: what the movie is called.

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Speaker 2: And both of those movies were overwhelmingly males under the

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Speaker 2: age of twenty five, and so you can kind of

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Speaker 2: see older, older demos. They have a reputation of not

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Speaker 2: coming out on opening weekend, and so the fact that

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Speaker 2: they were able to get this demo out is definitely notable.

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Speaker 1: There are some interesting signs here. You've written a specific

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Speaker 1: story about the millennial audience that I'd encourage people to

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Speaker 1: go to write a dot com and read. But it

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Speaker 1: is interesting that you can motivate that all audience, and

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Speaker 1: that audience, especially for our art house films like that,

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Speaker 1: is an important moviegoing audience. Focus Features has a big

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Speaker 1: documentary in the pipeline, the AI doc or How I

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Speaker 1: Became an apocaly Optimist. You kind of wonder, maybe not

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Speaker 1: thirty five million dollars, but if they put a few

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Speaker 1: more shuckles then normal into marketing, could you get a

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Speaker 1: concerned audience people that are you know, everybody's talking about

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Speaker 1: AI at a time when people are saying nobody's going

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Speaker 1: to documentaries in the theaters anymore. At this shows that

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Speaker 1: that is not the case if you can motivate them.

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Speaker 2: And then in terms of just the parts of the country, Traditionally,

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Speaker 2: for most big studio releases, Los Angeles and New York

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Speaker 2: City are the top movie going markets, and a lot

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Speaker 2: of the theaters on the coast are the biggest earning venues.

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Speaker 2: In the case of Milenia, it was probably unsurprisingly the opposite.

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Speaker 2: It performed best in rural areas and more Republican leaning cities.

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Speaker 2: The top markets were Dallas, Orlando, Tampa, Phoenix, West Palm Beach,

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Speaker 2: and the top earning theater was a cinemak venue in

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Speaker 2: West Palm Beach, which of course is not too far

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Speaker 2: from our lago, so it's not totally surprising that was

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Speaker 2: the sector of the country that was coming out for it.

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Speaker 2: But it is an underserved demographic apparently, that we'll go

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Speaker 2: to theaters if they feel like there's a film that

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Speaker 2: is speaking to them.

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Speaker 1: For sure. Nothing used to succeed on pay cable like

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Speaker 1: either you know, a total bomb or some movie that

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Speaker 1: had so much notate, a movie that had so much

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Speaker 1: notoriety around it. And while again by docu standards, Malowney

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Speaker 1: is not a bomb, it has had a ton of notoriety.

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Speaker 1: So it will undoubtedly be the kind of thing that

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Speaker 1: people do check out on Amazon Prime Video whenever it comes.

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Speaker 1: It'll be interesting to see how long Amazon keeps it

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Speaker 1: in the theater, especially if the next weekend is a

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Speaker 1: pretty precipitous drop. Let's talk about Send Help. Sam Raimi,

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Speaker 1: who is a well established name in the horror genre.

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Speaker 1: He topped the box office with Send Help. Was this

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Speaker 1: tracking to be strong like this? Or was this performance

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Speaker 1: a surprise to you, Rebecca?

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Speaker 2: So Send Help did end up over performing expectations. It

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Speaker 2: opened to twenty million dollars and heading into the weekend,

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Speaker 2: estimates were around fourteen to seventeen million dollars. That being said,

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Speaker 2: I'm not totally surprised that it ended up overperforming because

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Speaker 2: word of mouth was so strong, Reviews were really good,

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Speaker 2: and we've just seen a lot of support for original

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Speaker 2: horror film. And like you said, Sam Raimi is a

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Speaker 2: director that people definitely know. He's best known for the

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Speaker 2: Toby McGuire led Spider Man trilogy, but he really does

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Speaker 2: have roots in horror with the Evil Dead franchise Drag

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Speaker 2: Me to Hell. Those are quite popular movies among the

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Speaker 2: horror loving demographic, and so the word of mouth I

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Speaker 2: think helped the film a lot. It got a B

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Speaker 2: plus grade on CinemaScore exit polls, and it has a

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Speaker 2: ninety three percent on Rotten Tomatoes, which is pretty impressive

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Speaker 2: because horror is kind of known for having poor audience

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Speaker 2: scores and not so great reviews from critics, and while

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Speaker 2: that doesn't necessarily stop people from going to theaters, it's

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Speaker 2: pretty significant that this does have such great sentiment behind it.

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Speaker 1: It just feels like, as in our conversations, that the

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Speaker 1: importance of the director brand has probably never been more

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Speaker 1: significant in turning people out for box office.

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Speaker 2: I think so because right now, quality has been a

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Speaker 2: really big factor, and when people are wanting to go

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Speaker 2: to theaters, they want to make sure that they're seeing

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Speaker 2: something that is going to be worthwhile, and the director,

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Speaker 2: of course, is the one who is shaping the experience.

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Speaker 2: And when they audiences have come to trust a director,

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Speaker 2: there's a little bit more of a feeling like, okay,

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Speaker 2: if Christopher Nolan or Ryan Coogler is directing something, we

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Speaker 2: know we're going to have a good time.

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Speaker 1: Absolutely, we saw that happening with social media over the

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Speaker 1: last ten to fifteen years, with showrunners have really in television,

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Speaker 1: really have really developed a brand and a following that

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Speaker 1: is significant in moving the needle. Was there anything interesting

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Speaker 1: about the demographics? Is I'm guessing that was a more

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Speaker 1: young adult turnout for that movie.

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Speaker 2: Yeah, exactly. The key audience for that was younger men.

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Speaker 2: The opening weekend audience was fifty three percent mail and

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Speaker 2: then also fifty three percent between the ages of eighteen

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Speaker 2: to thirty four. And so they really narrowed into that

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Speaker 2: key demo and that's who should have.

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Speaker 1: Now and the other end of the spectrum of the

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Speaker 1: film world, a true true independent release. Iron Lung from

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Speaker 1: a very popular YouTuber, tell us about tell us about

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Speaker 1: how this movie got to theaters and how it performed.

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Speaker 1: It certainly seemed to surprise.

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Speaker 2: This is another very interesting really just in general, it's

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Speaker 2: a quite unique weekend at the box office in late January,

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Speaker 2: which tends to be a much quieter time, and so

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Speaker 2: it's interesting to see different distributors getting creative and in

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Speaker 2: this sense, this is a very successful YouTuber and Iron

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Speaker 2: Lung opened in second place with seventeen point eight million

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Speaker 2: dollars from over three thousand theaters. And what's really notable

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Speaker 2: here is that the YouTube creator's name is Mark Fishback

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Speaker 2: and he wrote, directed, financed, and distributed this movie and

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Speaker 2: it almost made as much as a major release from Disney.

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Speaker 2: And so it's showing that his audience, he has over

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Speaker 2: seventy three million followers across digital platforms, he is incentivizing

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Speaker 2: them to go to theaters and they actually showed up.

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Speaker 2: And there is an expectation as well that this film

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Speaker 2: might be front loaded, that the people who are going

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Speaker 2: to see it came out opening weekend and we might

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Speaker 2: see a big drop in its second weekend, but it

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Speaker 2: is already a big success. Even if it left theaters

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Speaker 2: this weekend, it would have made a ton of money

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Speaker 2: because it reportedly has a three million dollar budget, and

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Speaker 2: so all around, it's a piece of good news for

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Speaker 2: theaters who have this release that feels like it came

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Speaker 2: out of nowhere and really brought audiences into theaters.

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Speaker 1: So again back to that same thing, like they will

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Speaker 1: come if motivated, And I am so curious to dive

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Speaker 1: into like, did he call up Adam Aaron himself and say, hey,

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Speaker 1: let's talk business, or I'm guessing at the stage that

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Speaker 1: he is as a YouTuber probably does have some representation,

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Speaker 1: but there's a good business story behind that. Rebecca, thank

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Speaker 1: you as always for watching the numbers and watching the turnstiles.

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Speaker 1: Appreciate it.

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Speaker 2: Thank you for having me.

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Speaker 1: As we close out today's episode, here's a few things

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Speaker 1: we're watching for this week, Variety will publish three more

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Speaker 1: digital dailies out of the International Film Festival in Rotterdam

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Speaker 1: in the Netherlands. Closer to home, Variety's Jazz Tanke will

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Speaker 1: be at the Santa Barbara Film Festival on February seventh

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Speaker 1: to hand out the Variety artisans kudos recognizing below the

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Speaker 1: line stars in a host of key filmmaking discipline. For

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Speaker 1: all of the Love Is Blind fanatics in your life,

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Speaker 1: don't bother them. On February eleventh, That's the day that

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Speaker 1: Season ten of The Dating Show begins its twelve episode

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Speaker 1: run on Netflix. And back to last night's Grammy Awards,

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Speaker 1: don't miss my great colleague Clayton Davis's column on what

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Speaker 1: bad Bunnies Big Win means for Latinos at this hard,

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Speaker 1: hard moment for our country, it needs to be said,

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Speaker 1: and Clayton does a great job of spelling it out

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Speaker 1: before we go. Congrats to Cameron Tang. He's been promoted

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Speaker 1: to Senior Vice President and Head of Development and Current

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Speaker 1: Series for Adult Swim. In his role, Tang will continue

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Speaker 1: to be rea responsible for the development of all Adult

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Speaker 1: Swim programming. He's been toiling at Adult Swim since twenty twelve.

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Speaker 1: Thanks for listening. This episode was written and reported by

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Speaker 1: me Cynthia Littleton, with contributions from Rebecca Rubin sticks Nick's

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Speaker 1: hick Picks. Please leave us a review at the podcast

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Speaker 1: platform of your choice, and please tune in tomorrow for

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Speaker 1: another episode of Daily Variety, and don't forget to tell

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Speaker 1: us what you think at podcasts at Variety dot com.

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Speaker 1: Thanks