WEBVTT - Who's in the game?

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<v Speaker 1>Welcome to the solid verbal. Call that for me. I'm

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<v Speaker 1>a man, I'm forty. I've heard so many players say, well,

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<v Speaker 1>I want to be happy.

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<v Speaker 2>You want to be happy for a day?

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<v Speaker 1>Edith State is that woo woom?

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<v Speaker 2>And Dan and Tie Welcome back to the Solid Verbal

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<v Speaker 2>Boys and girls, My name is Ty Hildenbrand. Joining me

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<v Speaker 2>today Matt Brown from the Extra Points College Football newsletter.

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<v Speaker 2>Dan is still taking some time off. Don't worry, he's fine.

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<v Speaker 2>He mentioned to me this morning that he thought we

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<v Speaker 2>secret verbaled him on the last show. He wasn't sure.

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<v Speaker 2>Of course, I played ignorance, but he did seem to

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<v Speaker 2>enjoy it. So good job, good effort. Team. You can

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<v Speaker 2>call off the dogs now. Look, don't forget the subscribe

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<v Speaker 2>to the show. If you haven't already, you can go

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<v Speaker 2>to soliverbal dot com. That's the website upper right hand corner.

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<v Speaker 2>You can find all the links for how to subscribe

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<v Speaker 2>to the show. We're going twice a week all throughout

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<v Speaker 2>the offseason. At some point, once we get closer to

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<v Speaker 2>the season, we will switch back up to three episodes

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<v Speaker 2>per week, but a couple months away from that actually

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<v Speaker 2>being a thing. Look us up on social media. All

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<v Speaker 2>the hotspots and check out our Patreon at verbolers dot com.

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<v Speaker 2>Today's guest Matt Brown, a longtime friend of the show,

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<v Speaker 2>never actually a guest on the show, so I wanted

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<v Speaker 2>to change that because he's doing great work with his

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<v Speaker 2>Extra Points Newsletter, an awesome source of information if you're

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<v Speaker 2>just interested in how the college football sausage is made,

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<v Speaker 2>top quality work, and he's just done some really detailed

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<v Speaker 2>reporting now that I want to discuss with them in

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<v Speaker 2>the wake of that EA Sports announcement about the game

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<v Speaker 2>coming back, So we're going to chat a little bit

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<v Speaker 2>about that. We'll wade a little bit into the territory

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<v Speaker 2>about name, image and likeness, the stuff that we discussed

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<v Speaker 2>with Andy Staples on Tuesday, and we're also going to

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<v Speaker 2>talk about of the quirks of the twenty twenty season,

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<v Speaker 2>maybe some of the lessons learned, and what we expect

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<v Speaker 2>to see as an output of a really weird college

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<v Speaker 2>football year. Without further ado, let's welcome Matt Brown of

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<v Speaker 2>the show, all right, joining me now. It is the

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<v Speaker 2>esteemed author of the Extra Points Newsletter, which you could

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<v Speaker 2>find at extra points mb dot com. He's also got

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<v Speaker 2>a new podcast called Going for two what he does

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<v Speaker 2>with our friend Brian Fisher. It's Matt Brown. Welcome to

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<v Speaker 2>the show. I don't, Matt, have we ever had you

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<v Speaker 2>on the show?

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<v Speaker 1>We haven't. I was just thinking about this. This was

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<v Speaker 1>would have been on my career bucket list. I think

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<v Speaker 1>when I started doing this all these years ago, right,

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<v Speaker 1>it was what a god for us to call doing

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<v Speaker 1>the Tonight show if you were a college football blogger.

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<v Speaker 1>I'm glad to finally make my appearance.

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<v Speaker 2>Well, it's great to have you. We've been friends for

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<v Speaker 2>a long time, all the way back to the days

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<v Speaker 2>when you were working for Espnation and I know, doing

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<v Speaker 2>Ohio State content and other stuff for SBN. What is

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<v Speaker 2>Extra Points?

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<v Speaker 1>Sure? So? Extra Points is a newsletter that tries to

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<v Speaker 1>really dig into all the stuff that shapes college athletics

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<v Speaker 1>that we don't really see on the field. We talk

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<v Speaker 1>about college sports, and for good reason, we spend a

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<v Speaker 1>lot of time talking about the sports part and maybe

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<v Speaker 1>not as much the college side. So this is a

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<v Speaker 1>newsletter that talks about things like higher education policy and

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<v Speaker 1>how athletic department finance budgets work, and how changing student

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<v Speaker 1>demographic patterns impact the ability for universities to make athletic

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<v Speaker 1>investments and all of these things that you only think

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<v Speaker 1>about a whole lot, but it really does have a

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<v Speaker 1>pretty big impact about what schools are actually good at.

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<v Speaker 1>Sports publishes four days a week and doing that now

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<v Speaker 1>for almost two years.

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<v Speaker 2>With that being said, we started talking recently about the

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<v Speaker 2>news that came out, obviously about the video game, because

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<v Speaker 2>this is what we do now, the only important news,

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<v Speaker 2>the only important news. It came out that Notre Dame

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<v Speaker 2>said they don't want to be part part of the game,

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<v Speaker 2>at least not until the whole NIL legislation gets sorted out.

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<v Speaker 2>So we did a show on Monday. I talked Andy

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<v Speaker 2>Staples about NIL. We got his hot takes on where

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<v Speaker 2>things are headed in college football with respect to name,

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<v Speaker 2>image and likeness. But I wanted to bring Mat on

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<v Speaker 2>because we both feel like this got a bit misconstrued

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<v Speaker 2>by what Notre Dame bant. A lot of people took

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<v Speaker 2>it as Notre Dame doesn't want to be part of

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<v Speaker 2>the game. They're cutting off their nose despite their face.

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<v Speaker 2>I think you and I, if I understand, correctly, see

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<v Speaker 2>things much much differently. Matt. Is that correct?

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<v Speaker 1>Yeah? I think that is correct. For one I think

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<v Speaker 1>it's premature for anybody to say at this point, at

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<v Speaker 1>least for an FBS program, but they're not going to

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<v Speaker 1>be in the game. The game isn't going to come

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<v Speaker 1>out for two more years. There's a long time to

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<v Speaker 1>get from A to B. But what Notre Dame said

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<v Speaker 1>wasn't that they didn't want to be in the football game,

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<v Speaker 1>was that they didn't want to participate in the game

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<v Speaker 1>unless there was a mechanism to directly compensate the players

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<v Speaker 1>that were going to be in the game. And there's

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<v Speaker 1>a lot of time for that to happen. And I

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<v Speaker 1>would imagine that Andy agreed here, but I would I

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<v Speaker 1>would even I would be very surprised if when this

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<v Speaker 1>game eventually comes out that current athletes likenesses are not used.

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<v Speaker 1>There's given how quickly and how dramatically name image of

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<v Speaker 1>likeness legislation is changing. I would I alould feel very confident

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<v Speaker 1>in the next eighteen months that there's going to be

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<v Speaker 1>a mechanism for that to happen. And so now a

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<v Speaker 1>Notre Dame gets to say they're not really giving anything

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<v Speaker 1>up by saying that they're not wanting to participate now,

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<v Speaker 1>but they get to one look like a real player's

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<v Speaker 1>program that they're willing to leave money on the table

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<v Speaker 1>to advocate for the financial interests of their athletes, and

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<v Speaker 1>they also get to put a little bit of extra

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<v Speaker 1>political pressure because if they can kind of sneak out

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<v Speaker 1>in the world, we'd like to be a part of

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<v Speaker 1>this game. If X Y and Z happens, well, that

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<v Speaker 1>makes it much easier for Notre Dame fans to start

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<v Speaker 1>sending emails and letters asking well, why is an X,

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<v Speaker 1>Y and Z happening? And if that means that they

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<v Speaker 1>start putting a little bit of pressure on May maybe

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<v Speaker 1>indianas two senators, then all the better here for one

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<v Speaker 1>hundred Dame, and all the better for consumers of this

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<v Speaker 1>video game.

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<v Speaker 2>It is sort of a parlor trick to drum up

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<v Speaker 2>some pr support, and I think too, as you said, rightly,

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<v Speaker 2>make it look like a bit of a player's program.

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<v Speaker 2>I think it's a wise move. I want to harken

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<v Speaker 2>back though, to your last point about putting pressure on Congressman. Certainly,

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<v Speaker 2>video games as a whole have been part of a

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<v Speaker 2>larger societal conversation for years. That's not anything new. I

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<v Speaker 2>can't think of any though that have cracked the sports

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<v Speaker 2>realm like this one, Like you've got members of Congress

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<v Speaker 2>openly talking about legislation specifically to get the video game

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<v Speaker 2>back up and running. It seems like we've entered do

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<v Speaker 2>territory with this thing where the game maybe kickstarted the

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<v Speaker 2>whole debate. The demise of the game, pissed off enough

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<v Speaker 2>people that they wanted it back and started talking about this,

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<v Speaker 2>and now we're almost at the point where the game

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<v Speaker 2>is the vehicle by which we're going to usher in

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<v Speaker 2>this new era of nil and perhaps video gaming at large.

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<v Speaker 1>It's it's so funny. I think you're You're absolutely right,

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<v Speaker 1>and I think there's this huge gap in understanding between

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<v Speaker 1>the individuals that are really making these decisions and the consumers, Like,

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<v Speaker 1>you know, even among my audience and a lot of

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<v Speaker 1>my readers are you know, athletic directors and conference commissioners

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<v Speaker 1>and people who work in this industry along with regular fans.

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<v Speaker 1>The demand when I write anyone, when I when I

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<v Speaker 1>write about name image of likeness, which I've done often,

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<v Speaker 1>the number one of the feedback I get from any

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<v Speaker 1>fan is how does this impact the video game? Or great?

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<v Speaker 1>You know, you can talk to me about the FTC

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<v Speaker 1>and you can get in the weeds about all this

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<v Speaker 1>antitrust stuff, but just tell me what it means for

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<v Speaker 1>the video game. And it's it's interesting. I feel like

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<v Speaker 1>some senate staffers aired and not letting their bosses know.

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<v Speaker 1>Like list, if you come out in favor of a

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<v Speaker 1>group licensing group license mechanism, there's not a single voter

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<v Speaker 1>that's going to punish you. There's not a single conservative

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<v Speaker 1>voter that's going to think, if we have a group

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<v Speaker 1>license that's giving too much to athletes, I'm going to

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<v Speaker 1>vote for another person. But it's the easiest layup in

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<v Speaker 1>the world because if you are like twenty three to forty,

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<v Speaker 1>this college video game was a transformational experience in your

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<v Speaker 1>college football fandom. This is what connected you to all

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<v Speaker 1>these different schools. It's what made you fall in love

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<v Speaker 1>with your PlayStation. And there's an enormous rush to bring

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<v Speaker 1>that back. I think it would be the biggest, the

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<v Speaker 1>biggest layoup. And it is funny. Sometimes really significant political

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<v Speaker 1>changes happen for maybe more superficial reasons, and it's entirely

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<v Speaker 1>possible that we'll look back and realize that what really

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<v Speaker 1>got the engine going, and some of these really big

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<v Speaker 1>changes in how we define amateurism is in a large

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<v Speaker 1>part because people want to bring Dynasty Mode back.

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<v Speaker 2>It's crazy. It is crazy. Who doesn't want Dynasty Mode back.

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<v Speaker 2>It's it's just been cool to see, of all things,

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<v Speaker 2>the video game kind of driving the ship here. I

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<v Speaker 2>feel like I've buried a little bit of the lead

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<v Speaker 2>because when we exchanged emails and texts earlier, you mentioned

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<v Speaker 2>the quote gazillion Foyer requests that you had been a

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<v Speaker 2>part of. We have to talk about the Foyer requests.

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<v Speaker 2>I feel like I feel like when I go through

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<v Speaker 2>and produce this show, we're going to have to put

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<v Speaker 2>Foyer Requests somewhere in the title or at least in

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<v Speaker 2>the body the description of the episode, because people care

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<v Speaker 2>about that stuff, and you did send out a gazillion

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<v Speaker 2>of them. Why did you send out a gazillion of them?

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<v Speaker 2>What are you trying to accomplish?

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<v Speaker 1>Sure? So, I love the Freedom of Information Act, and

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<v Speaker 1>I love all of the various versions of that that

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<v Speaker 1>apply to every other state, because this is a great

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<v Speaker 1>way to find out information when a school doesn't necessarily

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<v Speaker 1>want to tell you right. This is the tool that

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<v Speaker 1>we use so we can look up coaching contracts and

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<v Speaker 1>we can figure out what their buyouts are going to be,

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<v Speaker 1>and you can get an idea for what you know.

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<v Speaker 1>Boosters and other third parties are telling athletic directors or

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<v Speaker 1>coaches in a way that you can't necessarily tease that

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<v Speaker 1>out from a press conference, especially over the last year

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<v Speaker 1>when we haven't had a chance to do as many

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<v Speaker 1>press conferences or have that same level of access. So

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<v Speaker 1>this has been a pretty consistent reporting tool for me

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<v Speaker 1>when I run Extra Points. And as soon as that

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<v Speaker 1>video game came out, I was really cure about the

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<v Speaker 1>announcement of the new video game coming Back. I was

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<v Speaker 1>I was curious. Well, you know, in the initial story

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<v Speaker 1>with ESPN, the EA Sports mentioned that they have over

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<v Speaker 1>one hundred teams signed up. Well, that's not one hundred

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<v Speaker 1>and thirty. So clearly there's some team, there's some schools

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<v Speaker 1>here that are aware of this video game and didn't

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<v Speaker 1>immediately sign up. And there's a lot of other schools

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<v Speaker 1>that would like to be in this video game and

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<v Speaker 1>weren't mentioned in this in this press release. You know,

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<v Speaker 1>if you go back, I think it was like two

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<v Speaker 1>thousand and seven or so, there were SCS teams in

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<v Speaker 1>the game. You know, I don't think all of them.

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<v Speaker 1>I don't think the Patriot League was in it, but

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<v Speaker 1>there were a lot of other scs insteaditutions. And you

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<v Speaker 1>can still find people who are still playing the original

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<v Speaker 1>PlayStation too, so they can keep playing as like Morgan

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<v Speaker 1>State or Portland State or something. Right, So I filed

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<v Speaker 1>an open records request for about one hundred and sixty

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<v Speaker 1>FBS and FCS institution.

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<v Speaker 2>How long did that take?

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<v Speaker 1>You know, normally, if you'd asked me like two years ago,

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<v Speaker 1>it would have taken me a week. But I've built

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<v Speaker 1>a gigantic spreadsheet and my old business partner, Daniel little Bit,

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<v Speaker 1>helped me with this. He's over at Sportico now that

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<v Speaker 1>has the correct records keeper for every single FBS institution,

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<v Speaker 1>so I could now BC see them and send out

0:11:35.559 --> 0:11:40.120
<v Speaker 1>really big batches relatively quickly. You know. It's funny. It

0:11:40.120 --> 0:11:41.839
<v Speaker 1>still took me a couple of hours because a lot

0:11:41.880 --> 0:11:44.800
<v Speaker 1>of schools have individual forms you have to fill out,

0:11:44.840 --> 0:11:47.200
<v Speaker 1>but I got every public school that I'm allowed to

0:11:47.200 --> 0:11:51.839
<v Speaker 1>foil them for FBS and FCS. Try to understand who's

0:11:51.880 --> 0:11:53.480
<v Speaker 1>in the game, and if they're not in the game,

0:11:53.559 --> 0:11:55.640
<v Speaker 1>are they communicating why they're not in the game, and

0:11:55.679 --> 0:11:57.640
<v Speaker 1>what some of those communications are like. And you know

0:11:57.679 --> 0:12:01.000
<v Speaker 1>already I found out I got something back from Murray State,

0:12:01.600 --> 0:12:05.080
<v Speaker 1>which sent me a communication from the CLC, which is

0:12:05.080 --> 0:12:09.000
<v Speaker 1>the licensing organization that works with most colleges, not everybody,

0:12:09.200 --> 0:12:11.319
<v Speaker 1>that said, hey, as of right now, you know a

0:12:11.360 --> 0:12:13.520
<v Speaker 1>lot of people are asking about it. We're not planning

0:12:13.520 --> 0:12:17.040
<v Speaker 1>on including SCS programs at launch. We might include them

0:12:17.080 --> 0:12:19.760
<v Speaker 1>later on, So you know, given to this as EA,

0:12:19.920 --> 0:12:22.960
<v Speaker 1>don't be surprised if there's a DLC package a couple

0:12:23.000 --> 0:12:24.640
<v Speaker 1>of months after launch, so you could play with your

0:12:24.720 --> 0:12:28.120
<v Speaker 1>HBCUs and your Patriot League and your Missouri Valley teams.

0:12:28.800 --> 0:12:32.000
<v Speaker 1>And then I also found communications from some other institutions

0:12:32.640 --> 0:12:37.880
<v Speaker 1>that either expressed reservations or did not immediately jump on board,

0:12:38.480 --> 0:12:41.600
<v Speaker 1>like Notre Dame. So I honestly would not be surprised

0:12:41.679 --> 0:12:45.240
<v Speaker 1>if in the next week or two we saw an

0:12:45.240 --> 0:12:49.400
<v Speaker 1>institution give a similar statement to the press that under

0:12:49.440 --> 0:12:52.120
<v Speaker 1>Dame did, saying that we're not going to participate unless X, Y,

0:12:52.200 --> 0:12:53.880
<v Speaker 1>or Z happen. Some of those are going to be

0:12:53.920 --> 0:12:56.160
<v Speaker 1>really big names like Notre Dame. Some of them might

0:12:56.160 --> 0:12:58.760
<v Speaker 1>not be, because I've seen documents to suggest that there

0:12:58.760 --> 0:13:01.280
<v Speaker 1>are some Mountain West in common Diference USA teams that

0:13:01.320 --> 0:13:04.920
<v Speaker 1>are not excuse me, not Conference American Athletic Association teams

0:13:05.040 --> 0:13:06.400
<v Speaker 1>that are not immediately on board.

0:13:07.640 --> 0:13:12.120
<v Speaker 2>You mentioned before two years for the game. Where does

0:13:12.160 --> 0:13:14.000
<v Speaker 2>that two years number come from.

0:13:14.800 --> 0:13:17.400
<v Speaker 1>Well, it's come from a couple of places. One, this

0:13:17.480 --> 0:13:20.679
<v Speaker 1>is the timeline that the CLC itself is telling member

0:13:20.720 --> 0:13:25.360
<v Speaker 1>institutions right that they're again that there's this licensing organization.

0:13:25.520 --> 0:13:27.960
<v Speaker 1>I have the actual email that I've written about here

0:13:27.960 --> 0:13:31.280
<v Speaker 1>at extra points saying, look, we know that some fans

0:13:31.320 --> 0:13:33.600
<v Speaker 1>are going to expect that we're just going to reskin

0:13:34.080 --> 0:13:37.959
<v Speaker 1>the NCAA twenty fourteen game and rush this thing out

0:13:37.960 --> 0:13:40.600
<v Speaker 1>in a couple of months, But that was multiple console

0:13:40.640 --> 0:13:43.560
<v Speaker 1>cycles ago. Like the code isn't just a copy and

0:13:43.600 --> 0:13:46.600
<v Speaker 1>paste job. That development team has been they're not with

0:13:46.679 --> 0:13:49.439
<v Speaker 1>the company anymore, or they've been moved on to other projects.

0:13:49.720 --> 0:13:51.760
<v Speaker 1>We want to do this right, and that's going to

0:13:51.760 --> 0:13:55.440
<v Speaker 1>require some substantial changes. So I want to say the

0:13:55.480 --> 0:13:58.079
<v Speaker 1>exact language in the CLC email was it may take

0:13:58.160 --> 0:14:01.000
<v Speaker 1>several years for this to come out. Even EA Sports

0:14:01.360 --> 0:14:03.920
<v Speaker 1>right after that teaser was saying like this, you know

0:14:03.960 --> 0:14:06.080
<v Speaker 1>this is going to take a little while, So my

0:14:06.480 --> 0:14:10.640
<v Speaker 1>expectation is that you'll probably see some kind of teaser

0:14:10.920 --> 0:14:13.880
<v Speaker 1>or some additional information about this game, maybe in next

0:14:13.960 --> 0:14:18.720
<v Speaker 1>year's you know, you know, major consumer electronics exposed. But

0:14:19.040 --> 0:14:20.480
<v Speaker 1>I would not expect to be able to sit down

0:14:20.720 --> 0:14:24.640
<v Speaker 1>with my PlayStation and play it probably until twenty twenty three.

0:14:25.080 --> 0:14:26.880
<v Speaker 2>And you know, we've talked about it on the show

0:14:28.720 --> 0:14:32.000
<v Speaker 2>for a while. They definitely got in that cycle where

0:14:32.040 --> 0:14:34.600
<v Speaker 2>they were kind of remaking the older version of the game.

0:14:35.640 --> 0:14:39.000
<v Speaker 2>The difference between twenty thirteen and twenty fourteen, let's say,

0:14:39.800 --> 0:14:43.160
<v Speaker 2>wasn't that drastic. A couple tweaks here and there they

0:14:43.160 --> 0:14:44.960
<v Speaker 2>made it better, but ultimately it was kind of the

0:14:45.000 --> 0:14:49.440
<v Speaker 2>same deal. But you're right, like we have now pretty

0:14:49.480 --> 0:14:53.280
<v Speaker 2>much skipped an entire generation of consoles. There was never

0:14:53.320 --> 0:14:56.960
<v Speaker 2>a version made for the PS four, and with the

0:14:56.960 --> 0:15:01.240
<v Speaker 2>PS five now being more and more available, you would

0:15:01.240 --> 0:15:03.120
<v Speaker 2>assume that they're going to have to do a complete

0:15:03.160 --> 0:15:06.200
<v Speaker 2>step change in order to make the thing better. What

0:15:06.320 --> 0:15:09.960
<v Speaker 2>I'm curious to see, and I tend to agree with

0:15:10.000 --> 0:15:12.400
<v Speaker 2>you that we're going to see players in the game,

0:15:12.480 --> 0:15:15.880
<v Speaker 2>But a lot has changed on the EA side over

0:15:15.920 --> 0:15:19.840
<v Speaker 2>the course of time, where the model has geared a

0:15:19.880 --> 0:15:23.000
<v Speaker 2>lot more towards micro transactions. What does that mean? You

0:15:23.040 --> 0:15:25.600
<v Speaker 2>can buy stuff in the game, and they've done that

0:15:25.680 --> 0:15:28.200
<v Speaker 2>really well with Madden, They've done that really well with FIFA.

0:15:29.440 --> 0:15:32.200
<v Speaker 2>I think there was an old Ultimate Team mode, I

0:15:32.280 --> 0:15:35.000
<v Speaker 2>know it was there in the twenty fourteen version of

0:15:35.040 --> 0:15:39.560
<v Speaker 2>the game, where they could probably use that in a

0:15:39.560 --> 0:15:42.640
<v Speaker 2>newer version and they could steer more into that micro

0:15:42.760 --> 0:15:46.000
<v Speaker 2>transaction thing to make money, because let's face it, when

0:15:46.000 --> 0:15:48.400
<v Speaker 2>this game drops, there's going to be a gazillion people

0:15:48.400 --> 0:15:50.080
<v Speaker 2>that want to buy it. It's going to be one

0:15:50.080 --> 0:15:53.480
<v Speaker 2>of their top selling titles almost instantly. So I guess

0:15:53.480 --> 0:15:58.240
<v Speaker 2>I'm just curious the balance between what does it mean

0:15:58.320 --> 0:16:02.560
<v Speaker 2>for them to have current players in the game versus

0:16:02.600 --> 0:16:04.240
<v Speaker 2>what does it mean to just have a game where

0:16:04.280 --> 0:16:06.080
<v Speaker 2>people can go in there, play it again for the

0:16:06.120 --> 0:16:10.280
<v Speaker 2>first time in a in a eternity, and start buying

0:16:10.320 --> 0:16:11.480
<v Speaker 2>stuff and making them money.

0:16:12.600 --> 0:16:15.320
<v Speaker 1>It is. It's such a weird dynamic because I feel

0:16:15.360 --> 0:16:20.840
<v Speaker 1>like the college football game had a really different experience

0:16:20.880 --> 0:16:22.960
<v Speaker 1>if you're playing it on a one player mode. You know,

0:16:23.120 --> 0:16:24.960
<v Speaker 1>I think we've taken this for granted because it's been

0:16:25.000 --> 0:16:28.240
<v Speaker 1>so many years since we've had this game. But online

0:16:28.280 --> 0:16:32.280
<v Speaker 1>gaming for consoles wasn't nearly as mature of an industry

0:16:32.440 --> 0:16:34.040
<v Speaker 1>back in twenty thirteen times, oh.

0:16:34.000 --> 0:16:35.760
<v Speaker 2>My god, not even close as is now.

0:16:35.840 --> 0:16:38.160
<v Speaker 1>No, Like I remember when I had the Xbox three sixty,

0:16:38.440 --> 0:16:41.920
<v Speaker 1>I had to buy like an external USB dongle to

0:16:41.960 --> 0:16:44.440
<v Speaker 1>play online, and most a lot of games didn't play

0:16:44.440 --> 0:16:48.120
<v Speaker 1>online at all. Like what made the NCAABLELIEU football franchise

0:16:48.200 --> 0:16:52.800
<v Speaker 1>so attractive and so men's amerizing you for me, and

0:16:52.920 --> 0:16:54.680
<v Speaker 1>I think for you, and I think for most people

0:16:55.120 --> 0:16:57.400
<v Speaker 1>was the Dynasty mode. It was this idea to go

0:16:57.480 --> 0:17:00.520
<v Speaker 1>pick you know, take Middle Tennessee State, or take Acron,

0:17:00.680 --> 0:17:04.080
<v Speaker 1>or take some imported team that we made up and

0:17:04.200 --> 0:17:07.879
<v Speaker 1>guide them from essentially a Division two program to a powerhouse.

0:17:07.960 --> 0:17:11.159
<v Speaker 1>And that's a more solo experience. Now, I think you

0:17:11.200 --> 0:17:15.080
<v Speaker 1>can customize that experience with micro transactions. Like I mean,

0:17:15.440 --> 0:17:17.239
<v Speaker 1>they obviously can't do this because they need to have

0:17:17.240 --> 0:17:19.600
<v Speaker 1>some school licenses, but you can imagine a world where

0:17:19.640 --> 0:17:21.840
<v Speaker 1>it's like, well, I'm trying to recruit this player, spend

0:17:21.840 --> 0:17:23.959
<v Speaker 1>five ninety nine to drop a bag and make it

0:17:24.000 --> 0:17:25.480
<v Speaker 1>more likely to bring that player.

0:17:25.240 --> 0:17:28.280
<v Speaker 2>On, right, Well, what you see in.

0:17:28.280 --> 0:17:31.080
<v Speaker 1>Micro transactions, I think with both EA and with two

0:17:31.160 --> 0:17:33.840
<v Speaker 1>K I play NBA two K. A lot is that

0:17:34.000 --> 0:17:37.359
<v Speaker 1>you use those micro transactions to skip ahead in that

0:17:37.400 --> 0:17:40.080
<v Speaker 1>grinding process. So if you're doing like a solo player

0:17:40.160 --> 0:17:42.800
<v Speaker 1>campaign like they used to have for EA Sports, maybe

0:17:42.920 --> 0:17:45.160
<v Speaker 1>you or for at college football, maybe you can drop

0:17:45.200 --> 0:17:47.560
<v Speaker 1>a little bit of money to automate some of those

0:17:47.600 --> 0:17:50.560
<v Speaker 1>practice sessions or to boost your characters attributes a little

0:17:50.560 --> 0:17:52.719
<v Speaker 1>bit or I don't know. I don't even really know

0:17:52.760 --> 0:17:55.520
<v Speaker 1>if we're going to have an Ultimate Team mode in

0:17:55.560 --> 0:17:57.960
<v Speaker 1>the same way you have for the other EA Sports games,

0:17:58.080 --> 0:17:59.720
<v Speaker 1>or even if it does exist, if it would be

0:17:59.800 --> 0:18:03.120
<v Speaker 1>as popular. I do think it's a pretty safe assumption though,

0:18:03.440 --> 0:18:06.000
<v Speaker 1>that is going to try and to find ways for

0:18:06.040 --> 0:18:08.640
<v Speaker 1>you to spend money beyond the seventy bucks. Oh yeah,

0:18:08.720 --> 0:18:09.600
<v Speaker 1>to actually get the game.

0:18:09.720 --> 0:18:12.719
<v Speaker 2>Yeah. Well there, Dan and I talked about this before

0:18:14.000 --> 0:18:17.200
<v Speaker 2>they could somehow merge the Ultimate Team with the Dynasty Mode,

0:18:17.240 --> 0:18:21.360
<v Speaker 2>Because you're right, the Dynasty Mode that was like a

0:18:21.400 --> 0:18:23.679
<v Speaker 2>seminal moment for a lot of us when that became

0:18:23.720 --> 0:18:26.320
<v Speaker 2>a thing, certainly throughout college for me. I mean, that

0:18:26.480 --> 0:18:29.920
<v Speaker 2>was what we did when we weren't you out and

0:18:29.960 --> 0:18:33.880
<v Speaker 2>about the town. So it strikes me as something that's important,

0:18:33.880 --> 0:18:36.520
<v Speaker 2>and I think if they're going to try and retain

0:18:37.960 --> 0:18:39.640
<v Speaker 2>the luster of the game, they need to make sure

0:18:39.640 --> 0:18:42.720
<v Speaker 2>that they incorporate that. But again, you know, the bigger

0:18:42.800 --> 0:18:47.119
<v Speaker 2>question remains the players in the game. Are they actually

0:18:47.119 --> 0:18:49.320
<v Speaker 2>going to have real likenesses? Are they not? I feel

0:18:49.320 --> 0:18:51.560
<v Speaker 2>like that's a huge selling point for a lot of people,

0:18:52.119 --> 0:18:53.640
<v Speaker 2>though I do think if they put a game out

0:18:53.680 --> 0:18:56.720
<v Speaker 2>tomorrow and they didn't have that, people would still play

0:18:56.720 --> 0:18:58.359
<v Speaker 2>it just to kind of get back in the swing

0:18:58.400 --> 0:19:01.880
<v Speaker 2>of things. I guess the biggest barrier to entry then

0:19:02.680 --> 0:19:06.719
<v Speaker 2>is that licensing component that you mentioned earlier, And there

0:19:06.760 --> 0:19:10.240
<v Speaker 2>are bills in Congress now, some have group licensing, some don't.

0:19:10.720 --> 0:19:14.719
<v Speaker 2>What do you see as the eventual future state that

0:19:14.800 --> 0:19:17.760
<v Speaker 2>gets this deal done. How do they structure it for

0:19:17.880 --> 0:19:21.800
<v Speaker 2>something like college football, which is not like the NFLPA,

0:19:22.000 --> 0:19:24.960
<v Speaker 2>where you've got a players association that bargains on behalf

0:19:25.000 --> 0:19:28.040
<v Speaker 2>of the players, at least not yet. How does this

0:19:28.119 --> 0:19:29.880
<v Speaker 2>eventually happen when it happens.

0:19:30.960 --> 0:19:33.280
<v Speaker 1>It's a really good question, and I've talked to a

0:19:33.280 --> 0:19:36.520
<v Speaker 1>couple of antitrust experts who actually who have suggested that,

0:19:36.720 --> 0:19:39.080
<v Speaker 1>you know, maybe you really can't do this without a union,

0:19:39.400 --> 0:19:44.160
<v Speaker 1>and that is that is the reason why NCAA administrators

0:19:44.160 --> 0:19:46.840
<v Speaker 1>and school administrators right now have been so reticent to

0:19:46.880 --> 0:19:50.720
<v Speaker 1>embrace group licensing because what they would the name image

0:19:50.760 --> 0:19:53.320
<v Speaker 1>like is the idea of an athlete making a couple

0:19:53.440 --> 0:19:55.879
<v Speaker 1>hundred bucks for an autograph session or from selling some

0:19:55.920 --> 0:20:00.960
<v Speaker 1>Instagram ads. That really doesn't bother most athletic directors. Some

0:20:00.960 --> 0:20:03.959
<v Speaker 1>coaches might complain about it, because coaches complained about literally everything,

0:20:04.359 --> 0:20:08.919
<v Speaker 1>but that alone is not a existential threat. But the

0:20:08.960 --> 0:20:12.080
<v Speaker 1>idea that that might open the door for codifying an

0:20:12.119 --> 0:20:17.440
<v Speaker 1>employee employer relationship, that's the existential threat. And I believe

0:20:17.520 --> 0:20:19.560
<v Speaker 1>the a couple months ago when they were first talking

0:20:19.560 --> 0:20:21.960
<v Speaker 1>about this, Big East Commissioner Val Ackerman was saying like,

0:20:22.080 --> 0:20:24.440
<v Speaker 1>this is why we don't think we can do group licensing.

0:20:24.800 --> 0:20:27.400
<v Speaker 1>The entity that can force them to do it as Congress,

0:20:27.880 --> 0:20:30.760
<v Speaker 1>And I mean, there was actually another name image likeness

0:20:30.760 --> 0:20:34.240
<v Speaker 1>bill introduced today from a Senator from Kansas that was

0:20:34.359 --> 0:20:38.000
<v Speaker 1>much more expansive than what had been proposed six months ago.

0:20:38.560 --> 0:20:41.760
<v Speaker 1>What I imagine that's going to happen is we're going

0:20:41.840 --> 0:20:47.040
<v Speaker 1>to see a federal sweeping college athletics reform bill that's

0:20:47.080 --> 0:20:49.640
<v Speaker 1>going to be signed probably in Q three or Q

0:20:49.720 --> 0:20:52.760
<v Speaker 1>four of this year, and it's going to produce some

0:20:52.880 --> 0:20:56.120
<v Speaker 1>kind of national standard for name, image, you likeness legislation,

0:20:56.200 --> 0:20:58.639
<v Speaker 1>so you won't have thirty six different states doing things.

0:20:59.080 --> 0:21:03.080
<v Speaker 1>It's not going to make athletes employees, and there's going

0:21:03.119 --> 0:21:05.280
<v Speaker 1>to be a group licensing component, and then the event

0:21:05.320 --> 0:21:09.480
<v Speaker 1>everyone's going to haggle over what kind of medical obligations

0:21:09.520 --> 0:21:11.840
<v Speaker 1>are school is going to have, What is this going

0:21:11.920 --> 0:21:13.760
<v Speaker 1>to mean for transfer rules? What is this going to

0:21:13.760 --> 0:21:18.960
<v Speaker 1>mean for anti trust exemption? I suspect that eventually the

0:21:19.080 --> 0:21:22.240
<v Speaker 1>NC DOUBLEA will concede to allowing a group licensed mechanism,

0:21:22.320 --> 0:21:26.960
<v Speaker 1>whether that's through the NFLPA, whether that's through the College Athletes,

0:21:27.400 --> 0:21:33.560
<v Speaker 1>the organization that had been in organizing athletes to protest

0:21:33.600 --> 0:21:36.240
<v Speaker 1>but before the beginning of the season, whether that's another entity.

0:21:37.200 --> 0:21:38.760
<v Speaker 1>I think that that's going to be an easy thing

0:21:38.800 --> 0:21:40.520
<v Speaker 1>to say yes to, to maybe take some of the

0:21:40.560 --> 0:21:42.720
<v Speaker 1>more scary things to the NC DOUBLEA off the board,

0:21:43.600 --> 0:21:44.800
<v Speaker 1>and that's probably where we're headed.

0:21:45.760 --> 0:21:48.760
<v Speaker 2>You mentioned the NC double A, and I know you've

0:21:48.800 --> 0:21:52.200
<v Speaker 2>reached out to athletic directors and folks within the business

0:21:52.240 --> 0:21:54.840
<v Speaker 2>of college football, but have you had a chance to

0:21:54.880 --> 0:21:57.840
<v Speaker 2>get anyone from the NC double A to comment on this,

0:21:57.960 --> 0:22:00.439
<v Speaker 2>either put their name to it or on background, like

0:22:00.480 --> 0:22:04.800
<v Speaker 2>how do they feel about this asteroid that's headed towards

0:22:04.800 --> 0:22:05.520
<v Speaker 2>college football?

0:22:06.320 --> 0:22:11.399
<v Speaker 1>Well, I mean specifically about the video game. The number

0:22:11.400 --> 0:22:13.600
<v Speaker 1>one bit of feedback I've gotten is I cannot believe

0:22:13.680 --> 0:22:16.679
<v Speaker 1>so many people care so much about this, which speaks

0:22:16.800 --> 0:22:20.879
<v Speaker 1>speaks to this, to this generational divide right where I

0:22:20.880 --> 0:22:24.880
<v Speaker 1>think if you're over fifty five, it just does not compute.

0:22:24.920 --> 0:22:27.040
<v Speaker 1>And now I think that those individuals are getting some

0:22:27.160 --> 0:22:31.159
<v Speaker 1>education here right now. I've talked to a lot of

0:22:31.160 --> 0:22:35.040
<v Speaker 1>the administrators from smaller conferences and smaller schools that say, like, honestly,

0:22:35.600 --> 0:22:38.800
<v Speaker 1>I'm tired of talking about this, Like let's just allow it.

0:22:38.800 --> 0:22:40.560
<v Speaker 1>It's really not going to be a big like a

0:22:40.720 --> 0:22:43.879
<v Speaker 1>big deal for most of our athletes. And all the

0:22:43.960 --> 0:22:46.840
<v Speaker 1>time and meetings that we spend haggling over something that's

0:22:46.840 --> 0:22:48.560
<v Speaker 1>going to impact a couple of kids at Clemson and

0:22:48.600 --> 0:22:51.560
<v Speaker 1>Ohio State, it's time that we're taking away from you know,

0:22:51.600 --> 0:22:54.879
<v Speaker 1>supporting our academic mission or helping our people graduate, or

0:22:55.080 --> 0:22:57.120
<v Speaker 1>you know, figuring out how we're going to keep Olympic sports.

0:22:57.320 --> 0:22:59.600
<v Speaker 1>I think if you talk to some administrators at FCS

0:22:59.680 --> 0:23:02.720
<v Speaker 1>leagues or even some G five leagues, that's what the

0:23:02.720 --> 0:23:04.960
<v Speaker 1>feedback that you're going to get. But you have a

0:23:05.000 --> 0:23:08.240
<v Speaker 1>couple of leaders some really big schools that are are

0:23:08.320 --> 0:23:11.160
<v Speaker 1>still kind of really hardliners against any kind of named

0:23:11.119 --> 0:23:14.600
<v Speaker 1>image of likeness. And there's one thing that I think

0:23:14.680 --> 0:23:17.480
<v Speaker 1>scares everybody in the Power five. It's this idea of

0:23:17.880 --> 0:23:21.239
<v Speaker 1>schools getting recruiting advantages, and like, it doesn't really make

0:23:21.280 --> 0:23:23.679
<v Speaker 1>sense to me because I know, and you know, and

0:23:23.720 --> 0:23:26.280
<v Speaker 1>God knows, and Mark Emmer knows that this is not

0:23:26.440 --> 0:23:30.359
<v Speaker 1>a like a completely fair recruiting playing field anyway. Ohio

0:23:30.480 --> 0:23:32.639
<v Speaker 1>State and Alabama and Notre Dame are going to have

0:23:32.680 --> 0:23:36.399
<v Speaker 1>advantages over Oregon State forever. They've had that for one

0:23:36.480 --> 0:23:40.400
<v Speaker 1>hundred years. But that is what is keeping these administrators

0:23:40.480 --> 0:23:43.040
<v Speaker 1>up at night, is this idea that somehow if you

0:23:43.200 --> 0:23:47.640
<v Speaker 1>codify the ability for a recruit to make a little

0:23:47.640 --> 0:23:51.320
<v Speaker 1>bit of money, then that will throw everything into disarray.

0:23:51.520 --> 0:23:53.720
<v Speaker 1>And I don't think the data supports that, but that's

0:23:53.720 --> 0:23:54.719
<v Speaker 1>definitely the concern.

0:23:55.040 --> 0:24:00.200
<v Speaker 2>It just seems like with the amount of revenue schools

0:24:00.200 --> 0:24:03.439
<v Speaker 2>are able to generate off of these kids, that they

0:24:03.480 --> 0:24:06.320
<v Speaker 2>should get a little bit something in return. I know

0:24:06.359 --> 0:24:08.879
<v Speaker 2>they get scholarships in a lot of cases, but I

0:24:08.880 --> 0:24:11.679
<v Speaker 2>think the value for what they provide far exceeds that

0:24:11.760 --> 0:24:15.760
<v Speaker 2>in many cases. So if we are trying to build

0:24:15.760 --> 0:24:19.000
<v Speaker 2>a case for this beyond the moral argument that they

0:24:19.000 --> 0:24:21.840
<v Speaker 2>should get something for it, what is the data?

0:24:21.960 --> 0:24:25.320
<v Speaker 1>Well, I look at this way. So let's say that

0:24:25.480 --> 0:24:28.320
<v Speaker 1>I'm wrong and the worst case scenario is correct, and

0:24:28.320 --> 0:24:31.320
<v Speaker 1>that if we allow a name image and likeness marketplace,

0:24:31.800 --> 0:24:34.920
<v Speaker 1>that the largest, best financed institutions will have an even

0:24:34.960 --> 0:24:38.240
<v Speaker 1>stronger recruiting advantage over the others. And to that, I'd say,

0:24:38.480 --> 0:24:41.040
<v Speaker 1>look at the recruiting rankings. Now, you're only allowed to

0:24:41.040 --> 0:24:44.080
<v Speaker 1>sign twenty five kids in Alabama's signing twenty four blue Chippers,

0:24:44.359 --> 0:24:48.440
<v Speaker 1>Like you've had the same six schools monopolizing the talent

0:24:48.520 --> 0:24:52.439
<v Speaker 1>acquisition since we've really been measuring it in earnest. So

0:24:52.560 --> 0:24:54.840
<v Speaker 1>let's say, Okay, name image, you like this because Alabama

0:24:54.880 --> 0:24:58.399
<v Speaker 1>an advantage, how much better can that recruiting class realistically get?

0:24:58.560 --> 0:25:00.879
<v Speaker 1>Like one school's not going to sign literally the top

0:25:01.080 --> 0:25:02.840
<v Speaker 1>twenty five recruits. You know, four of them are going

0:25:02.880 --> 0:25:06.600
<v Speaker 1>to be quarterbacks. I don't know if there's really a

0:25:06.640 --> 0:25:09.320
<v Speaker 1>meaningful way for like the top six schools to separate

0:25:09.359 --> 0:25:13.720
<v Speaker 1>themselves even more from a parody perspective. So that means, Okay,

0:25:13.720 --> 0:25:15.399
<v Speaker 1>it's either worst case is going to stay the same,

0:25:16.080 --> 0:25:18.760
<v Speaker 1>or it might get better. And this is what I've

0:25:18.760 --> 0:25:22.959
<v Speaker 1>heard from economists is that if you are a program

0:25:23.080 --> 0:25:26.760
<v Speaker 1>in a more rural market that has a really defined

0:25:26.800 --> 0:25:30.879
<v Speaker 1>fan base, you're in a position now to make literally

0:25:30.920 --> 0:25:34.000
<v Speaker 1>make a better financial pitch. I could definitely see a

0:25:34.040 --> 0:25:37.200
<v Speaker 1>world where somebody could make more money playing at Nebraska

0:25:37.400 --> 0:25:40.800
<v Speaker 1>or at Mississippi State or even East Carolina. Then they

0:25:40.840 --> 0:25:44.040
<v Speaker 1>might add a more prestigious institution because they have a

0:25:44.080 --> 0:25:48.400
<v Speaker 1>market that's more willing to let them have other commercial opportunities.

0:25:49.119 --> 0:25:50.800
<v Speaker 1>I feel like a lot of the detractors are kind

0:25:50.800 --> 0:25:52.360
<v Speaker 1>of talking at both sides of their mouth when it's

0:25:52.440 --> 0:25:55.600
<v Speaker 1>this will either this will ruin competitive balance, which has

0:25:55.600 --> 0:25:58.919
<v Speaker 1>never existed, or nobody will. Only three people are going

0:25:58.960 --> 0:26:01.359
<v Speaker 1>to take advantage of this. And while like, I don't

0:26:01.359 --> 0:26:04.280
<v Speaker 1>really think there's going to be a ton of football

0:26:04.280 --> 0:26:07.040
<v Speaker 1>players that are going to be making six figures, you

0:26:07.160 --> 0:26:10.080
<v Speaker 1>go again, coming back to the video game, if there's

0:26:10.119 --> 0:26:13.560
<v Speaker 1>a if there's a group license, literally every single football

0:26:13.600 --> 0:26:16.879
<v Speaker 1>player in FBS will get some money from participating in

0:26:16.920 --> 0:26:19.280
<v Speaker 1>this game. That means your name, image of likeness value

0:26:19.560 --> 0:26:22.600
<v Speaker 1>is greater than zero. That payoff might be one hundred

0:26:22.640 --> 0:26:24.960
<v Speaker 1>bucks on a copy of the game, but it's it's

0:26:25.000 --> 0:26:25.840
<v Speaker 1>not nothing.

0:26:25.920 --> 0:26:27.600
<v Speaker 2>Well, and a lot of kids would take that. A

0:26:27.600 --> 0:26:28.719
<v Speaker 2>lot of kids would be fine with that.

0:26:29.320 --> 0:26:33.240
<v Speaker 1>Unquestionably, I think I've never talked to an athlete that said,

0:26:33.280 --> 0:26:36.320
<v Speaker 1>you know, I'm glad the game went away. This was

0:26:36.359 --> 0:26:38.439
<v Speaker 1>something you know, they grew up playing it too. They

0:26:38.520 --> 0:26:40.119
<v Speaker 1>want to be able to say that they were in

0:26:40.160 --> 0:26:42.800
<v Speaker 1>the game. I don't think I'd be very surprised if

0:26:42.840 --> 0:26:45.720
<v Speaker 1>in the near future somebody says, you know, I'm going

0:26:45.800 --> 0:26:47.880
<v Speaker 1>to hold out for more money. I really want six

0:26:47.920 --> 0:26:50.640
<v Speaker 1>thousand dollars. I think the individual amount of money really

0:26:50.640 --> 0:26:53.440
<v Speaker 1>probably isn't going to be very much. The schools themselves

0:26:53.480 --> 0:26:55.960
<v Speaker 1>don't get paid very much for the license, Like Notre

0:26:56.080 --> 0:26:58.040
<v Speaker 1>Dame's not getting a three hundred thousand dollars check for

0:26:58.080 --> 0:26:59.120
<v Speaker 1>being in this football game.

0:26:59.720 --> 0:27:02.439
<v Speaker 2>Yeah, and hey, I mean, look in this Brave New world.

0:27:03.240 --> 0:27:08.640
<v Speaker 2>EA could use some of these players to endorse the game.

0:27:09.240 --> 0:27:12.080
<v Speaker 1>Unquestionably, you know, they could use some of these players

0:27:12.080 --> 0:27:14.640
<v Speaker 1>not just to do commercials for the game, but to

0:27:14.640 --> 0:27:18.479
<v Speaker 1>to help promote the game as an esports product and

0:27:18.560 --> 0:27:24.280
<v Speaker 1>to tie that into you know, licensed sponsored organized collegiate esports,

0:27:24.520 --> 0:27:26.960
<v Speaker 1>which is was blowing up all over the country. And

0:27:26.960 --> 0:27:28.600
<v Speaker 1>part of the reason why it hasn't been a very

0:27:28.640 --> 0:27:32.320
<v Speaker 1>good commercial television product is, you know a lot of

0:27:32.320 --> 0:27:34.760
<v Speaker 1>those games that are really popular now are inaccessible. But

0:27:35.080 --> 0:27:37.160
<v Speaker 1>you know, you could put college football on TV, and

0:27:37.200 --> 0:27:40.080
<v Speaker 1>we know people understand it. Some of these athletes themselves

0:27:40.160 --> 0:27:43.960
<v Speaker 1>might want to do it. There's there's so many commercial

0:27:44.000 --> 0:27:47.240
<v Speaker 1>opportunities tied to this particular product that are out there.

0:27:47.320 --> 0:27:51.200
<v Speaker 1>It's just involves, you know, some some administrators being willing

0:27:51.240 --> 0:27:53.959
<v Speaker 1>to take the take the risk or give up a

0:27:53.960 --> 0:27:55.320
<v Speaker 1>little bit to make it happen.

0:27:56.240 --> 0:27:59.239
<v Speaker 2>Maw let me shift gears a little bit. We've been

0:27:59.240 --> 0:28:03.040
<v Speaker 2>talking a lot about out the game, Nil your crazy

0:28:03.040 --> 0:28:06.080
<v Speaker 2>Foyer requests, which is just madness. If you ask me,

0:28:06.359 --> 0:28:09.120
<v Speaker 2>I love it. What did we learn from the twenty

0:28:09.200 --> 0:28:13.760
<v Speaker 2>twenty season? What do you think will be the ultimate

0:28:14.760 --> 0:28:17.560
<v Speaker 2>output from this grand experiment that we just walked through,

0:28:17.680 --> 0:28:21.600
<v Speaker 2>Because we had all sorts of stuff that I would

0:28:21.600 --> 0:28:23.800
<v Speaker 2>imagine was pretty high up on your radar, right, We

0:28:23.920 --> 0:28:28.520
<v Speaker 2>had the influence of TV money in making a season happen.

0:28:29.160 --> 0:28:34.160
<v Speaker 2>We had the influence of frankly, being in a conference

0:28:34.240 --> 0:28:36.760
<v Speaker 2>versus not being in a conference for a school like

0:28:37.400 --> 0:28:43.000
<v Speaker 2>Notre Dame, we had the opt outs. What is your takeaway?

0:28:43.840 --> 0:28:47.080
<v Speaker 1>That's a great question. I've been thinking about this a lot,

0:28:47.200 --> 0:28:50.320
<v Speaker 1>because you know, normally during this time of year we

0:28:50.800 --> 0:28:56.080
<v Speaker 1>were considering off season planning, we're thinking about next year,

0:28:56.120 --> 0:28:57.560
<v Speaker 1>and we feel like we have a data set that

0:28:57.560 --> 0:29:01.320
<v Speaker 1>we just watched where you would show comfortable making extrapolations

0:29:01.360 --> 0:29:04.560
<v Speaker 1>about what next season might look like. And one big

0:29:04.600 --> 0:29:07.360
<v Speaker 1>takeaway for me is that I think a lot of

0:29:07.400 --> 0:29:09.400
<v Speaker 1>the data that we saw doesn't make any sense at all,

0:29:10.120 --> 0:29:14.080
<v Speaker 1>and it was it was honestly surprising to me to

0:29:14.160 --> 0:29:18.320
<v Speaker 1>see schools still pay out enormous buyouts to let their

0:29:18.360 --> 0:29:21.720
<v Speaker 1>coaches go in large part based off that data, where

0:29:22.560 --> 0:29:25.400
<v Speaker 1>very few Power Five teams played with the completely full

0:29:25.520 --> 0:29:29.040
<v Speaker 1>roster for extended for extended weeks, games got cancel and

0:29:29.080 --> 0:29:31.960
<v Speaker 1>postponed all of the time, nobody had any kind of

0:29:31.960 --> 0:29:36.120
<v Speaker 1>of of of practice continuity. Like my impulse, as honestly

0:29:36.200 --> 0:29:37.840
<v Speaker 1>is to throw out most of that data at all,

0:29:38.000 --> 0:29:40.880
<v Speaker 1>but a lot of schools didn't. And that's I honestly,

0:29:40.920 --> 0:29:43.960
<v Speaker 1>I think an important takeaway because if there was, if

0:29:43.960 --> 0:29:48.160
<v Speaker 1>the coaching salary and buyout and that marketplace couldn't be

0:29:48.240 --> 0:29:52.120
<v Speaker 1>reset after last year, where these so many of these

0:29:52.160 --> 0:29:55.800
<v Speaker 1>athletic departments are facing such a significant financial crunch, and

0:29:55.840 --> 0:29:59.360
<v Speaker 1>there's all of these great, I mean great like in

0:29:59.400 --> 0:30:02.000
<v Speaker 1>terms of stuff stantial, you know, reasons to to take

0:30:02.000 --> 0:30:04.640
<v Speaker 1>it slow. If schools are still willing to pay that money,

0:30:04.680 --> 0:30:06.720
<v Speaker 1>I don't think anything's going to slow that down short

0:30:06.760 --> 0:30:11.040
<v Speaker 1>of like federal law in an anti trust exemption that

0:30:11.040 --> 0:30:16.560
<v Speaker 1>that limits salaries. The business of college football doesn't really

0:30:16.560 --> 0:30:19.680
<v Speaker 1>stop for anybody. It doesn't. It didn't stop for for athletes.

0:30:19.680 --> 0:30:21.560
<v Speaker 1>I know we had some of the beginning of the

0:30:21.600 --> 0:30:27.560
<v Speaker 1>season where athletes tried to organize and bargain for uh

0:30:27.720 --> 0:30:30.400
<v Speaker 1>for for changes and what they're given in this as

0:30:30.400 --> 0:30:31.680
<v Speaker 1>far as as medical rights.

0:30:32.080 --> 0:30:32.320
<v Speaker 2>Uh.

0:30:32.440 --> 0:30:34.360
<v Speaker 1>You know, athletes in the PAC twelve tried to tried

0:30:34.400 --> 0:30:38.600
<v Speaker 1>to bargain for revenue shares and mostly they got steamrolled.

0:30:38.800 --> 0:30:41.680
<v Speaker 1>And I think we've seen the athletes can wield political

0:30:41.760 --> 0:30:44.680
<v Speaker 1>and social pressure on campus, but when they try to

0:30:45.080 --> 0:30:48.000
<v Speaker 1>or at least have tried to kind of integrate across

0:30:48.040 --> 0:30:50.320
<v Speaker 1>teams or as a conference and and and push for

0:30:50.400 --> 0:30:54.080
<v Speaker 1>change that way when they arguably had some real leverage

0:30:54.080 --> 0:30:56.520
<v Speaker 1>this year, it didn't happen, which makes me, honestly think

0:30:56.720 --> 0:30:59.080
<v Speaker 1>more skeptical. But that's going to happen again in the

0:30:59.160 --> 0:31:02.040
<v Speaker 1>near future. Even so, there's there's other commentators that seem

0:31:02.080 --> 0:31:06.120
<v Speaker 1>to be more bullish about it. We're gonna see some changes,

0:31:06.240 --> 0:31:09.680
<v Speaker 1>you know, kind of in terms of how teams schedule

0:31:09.920 --> 0:31:12.440
<v Speaker 1>and what they spend money on, and those are gonna

0:31:12.480 --> 0:31:14.840
<v Speaker 1>last for you know, more and more. But I think

0:31:14.880 --> 0:31:16.280
<v Speaker 1>we're gonna look at this way. We do a look

0:31:16.280 --> 0:31:19.000
<v Speaker 1>at football seasons back in like nineteen forty two, and

0:31:19.080 --> 0:31:21.360
<v Speaker 1>we look at the record books and just think, well, clearly,

0:31:21.360 --> 0:31:24.120
<v Speaker 1>none of this makes sense. We know Alabama was good,

0:31:24.400 --> 0:31:26.160
<v Speaker 1>we know Notre Dame was good during the World War

0:31:26.240 --> 0:31:28.680
<v Speaker 1>two years, we know Army was good, and we just

0:31:28.720 --> 0:31:31.479
<v Speaker 1>have to you know, throw the records out because all

0:31:31.520 --> 0:31:33.360
<v Speaker 1>the other all the other data basically doesn't make any

0:31:33.360 --> 0:31:33.760
<v Speaker 1>sense to me.

0:31:34.280 --> 0:31:36.760
<v Speaker 2>Do you have any thoughts on what we saw with

0:31:36.840 --> 0:31:41.560
<v Speaker 2>Notre Dame at a conference, because obviously that was a

0:31:41.640 --> 0:31:43.920
<v Speaker 2>pretty big storyline for me, for Notre Dame fans, for

0:31:43.920 --> 0:31:46.960
<v Speaker 2>college football as a whole, it made sense for Notre

0:31:47.080 --> 0:31:51.840
<v Speaker 2>Dame to jump ship from the independence that it enjoys

0:31:52.480 --> 0:31:55.800
<v Speaker 2>enjoying the ACC on a one time, one time only basis.

0:31:56.920 --> 0:32:00.000
<v Speaker 2>I would have to believe at some point in time,

0:32:00.040 --> 0:32:03.120
<v Speaker 2>I'm Notre Dame will again be forced to make that

0:32:03.200 --> 0:32:07.680
<v Speaker 2>decision to either reaffirm its independence or join a conference.

0:32:08.520 --> 0:32:12.520
<v Speaker 2>Do we have any data, any thoughts around the economics

0:32:12.560 --> 0:32:14.840
<v Speaker 2>of that and whether or not it will make sense

0:32:14.920 --> 0:32:18.480
<v Speaker 2>maybe five years in the future versus what we see presently.

0:32:19.480 --> 0:32:22.959
<v Speaker 1>You know, I do feel pretty confident that this is

0:32:23.000 --> 0:32:25.840
<v Speaker 1>going to be a reoccurring storyline this summer, even if

0:32:25.880 --> 0:32:28.400
<v Speaker 1>Notre Dame fans really don't want it to be. And

0:32:28.640 --> 0:32:30.920
<v Speaker 1>the major reason for that is that right now, if

0:32:30.960 --> 0:32:33.760
<v Speaker 1>Notre Dame joins any conference, as of right now, they

0:32:33.760 --> 0:32:37.760
<v Speaker 1>are contractually obligated to join the ACC, and the ACC,

0:32:38.160 --> 0:32:41.400
<v Speaker 1>unlike the other major leagues, right now, is locked into

0:32:41.400 --> 0:32:45.000
<v Speaker 1>their Tier one television deal for the foreseeable future. The

0:32:45.080 --> 0:32:47.240
<v Speaker 1>vig TAM is going to go to market I think

0:32:47.280 --> 0:32:50.160
<v Speaker 1>next year. The PAC twelve and the Big twelve have

0:32:50.480 --> 0:32:53.680
<v Speaker 1>new deals coming up. The SEC just signed just signed theirs.

0:32:53.920 --> 0:32:56.280
<v Speaker 1>The a SEC is locked up with ESPN, for another decade,

0:32:56.920 --> 0:33:00.680
<v Speaker 1>and they're going to get lapped revenue wise by probably

0:33:00.720 --> 0:33:03.400
<v Speaker 1>everybody else by the end of the decade. And the

0:33:03.440 --> 0:33:04.760
<v Speaker 1>only way that they're going to be able to get

0:33:04.920 --> 0:33:08.960
<v Speaker 1>ESPN to renegotiate is if they meaningfully change their conference membership.

0:33:09.400 --> 0:33:12.240
<v Speaker 1>And the big fishp obviously is going to be Notre Dame,

0:33:12.240 --> 0:33:15.280
<v Speaker 1>and their new commissioner, Jim Phillips, is a Chicago guy.

0:33:15.600 --> 0:33:18.080
<v Speaker 1>He was at Notre Dame before he was at Northwestern.

0:33:18.920 --> 0:33:22.440
<v Speaker 1>I would be shocked if that scenario did not come

0:33:22.520 --> 0:33:25.880
<v Speaker 1>up during his interview process. And that's going to be

0:33:25.920 --> 0:33:29.520
<v Speaker 1>a storyline because, especially as we get a better idea

0:33:29.520 --> 0:33:32.440
<v Speaker 1>of how much more money the Big Ten and maybe

0:33:32.520 --> 0:33:34.200
<v Speaker 1>some of these other leagues will potentially be able to

0:33:34.200 --> 0:33:36.840
<v Speaker 1>get in their TV deal and lap the ACC. I

0:33:36.840 --> 0:33:38.959
<v Speaker 1>don't know if necessarily Notre Dame is going to be

0:33:39.040 --> 0:33:42.120
<v Speaker 1>forced into it. The only way I can think of

0:33:42.160 --> 0:33:45.200
<v Speaker 1>what that might happen would be if for some weird reason,

0:33:45.280 --> 0:33:50.120
<v Speaker 1>the College Football Playoff changed their selection criteria and locked

0:33:50.160 --> 0:33:54.040
<v Speaker 1>Independence out. Notre Dame is the only school that has

0:33:54.320 --> 0:33:57.320
<v Speaker 1>the flexibility and the other revenue streams where I think

0:33:57.440 --> 0:34:00.440
<v Speaker 1>they can still dictate terms a little bit. I think

0:34:00.480 --> 0:34:04.120
<v Speaker 1>we both recognize that there are some forces here outside

0:34:04.120 --> 0:34:07.080
<v Speaker 1>of just pure money that are in play, because you know,

0:34:07.200 --> 0:34:10.239
<v Speaker 1>there's a whole lot of older Notre Dame grats and

0:34:10.800 --> 0:34:14.040
<v Speaker 1>donors and people connected that university that come hell or

0:34:14.080 --> 0:34:16.120
<v Speaker 1>high water, don't want them to join a league, even

0:34:16.239 --> 0:34:18.760
<v Speaker 1>if maybe that isn't so important to the school's identity

0:34:19.040 --> 0:34:21.919
<v Speaker 1>for people around our age. I'd be a little bit

0:34:21.960 --> 0:34:24.040
<v Speaker 1>surprised if it happened. I think it made sense for

0:34:24.080 --> 0:34:26.560
<v Speaker 1>this year, gave us some good football games, it was

0:34:26.600 --> 0:34:28.960
<v Speaker 1>good for Notre Dame schedule, it made sense for COVID.

0:34:29.280 --> 0:34:32.080
<v Speaker 1>I'm sure we're going to keep talking about it. I'd

0:34:32.120 --> 0:34:34.600
<v Speaker 1>be surprised if it happens in the immediate future.

0:34:35.120 --> 0:34:38.160
<v Speaker 2>Yeah, I don't see it happening. Everyone that I've spoken

0:34:38.200 --> 0:34:43.920
<v Speaker 2>with seems pretty adamant about independence woven into the fiber

0:34:43.960 --> 0:34:46.480
<v Speaker 2>of Notre Dame. I've said this time and again on

0:34:46.520 --> 0:34:49.319
<v Speaker 2>this show. I would be very surprised. I've always been

0:34:49.320 --> 0:34:53.120
<v Speaker 2>in favor of it. But also twenty twenty was such

0:34:53.160 --> 0:34:56.319
<v Speaker 2>a quirky season. And keep using this word quirky, but

0:34:56.360 --> 0:34:59.920
<v Speaker 2>it's true. I think Jack Swarbrick had the right idea.

0:35:00.120 --> 0:35:02.440
<v Speaker 2>He knew that in order to carry on, have a

0:35:02.440 --> 0:35:05.320
<v Speaker 2>competitive season, maybe have a chance for a national championship

0:35:05.400 --> 0:35:07.360
<v Speaker 2>or even a playoff. Berth they were going to have

0:35:07.440 --> 0:35:10.040
<v Speaker 2>to do something drastic, and that move was to join

0:35:10.080 --> 0:35:13.080
<v Speaker 2>the ACC to become team number fifteen. So it made

0:35:13.120 --> 0:35:16.400
<v Speaker 2>sense in context to do it during COVID. I'm just

0:35:16.560 --> 0:35:20.399
<v Speaker 2>curious to see what eventually comes of it, because you're right,

0:35:21.040 --> 0:35:23.200
<v Speaker 2>having Notre Dame in the conference for one year was

0:35:23.239 --> 0:35:26.200
<v Speaker 2>an interesting test case. It certainly had more eyes on

0:35:26.239 --> 0:35:29.920
<v Speaker 2>the ACC, a conference which right now is very lopsided

0:35:29.960 --> 0:35:32.279
<v Speaker 2>at the top with Clemson. There are a whole lot

0:35:32.280 --> 0:35:36.080
<v Speaker 2>of contenders outside of Clemson in the ACC, so to

0:35:36.080 --> 0:35:38.400
<v Speaker 2>bring Notre Dame in there, it was an infusion of

0:35:38.600 --> 0:35:41.680
<v Speaker 2>attention and infusion of eyeballs that care about the conference.

0:35:42.160 --> 0:35:45.560
<v Speaker 2>And now to bring over a Chicago guy, somebody who

0:35:45.600 --> 0:35:48.160
<v Speaker 2>knows Notre Dame. I know it's been written about and

0:35:48.160 --> 0:35:51.160
<v Speaker 2>talked about an awful lot online, but it makes sense

0:35:51.200 --> 0:35:54.160
<v Speaker 2>to me that he's got Notre Dame in Jack Swarwick

0:35:54.200 --> 0:35:57.040
<v Speaker 2>on speed dial trying to see what kind of agreement

0:35:57.080 --> 0:36:00.640
<v Speaker 2>they can come up with, because the alt'm a question

0:36:00.719 --> 0:36:05.799
<v Speaker 2>here outside of the whole image and the identity that

0:36:05.840 --> 0:36:10.520
<v Speaker 2>Notre Dame has formed around independence. Eventually, someone's going to

0:36:10.560 --> 0:36:12.360
<v Speaker 2>put an offer on the table that's too good to

0:36:12.400 --> 0:36:16.560
<v Speaker 2>pass up. What does that offer look like? Is my question?

0:36:16.680 --> 0:36:19.000
<v Speaker 2>What is it going to take. Because everyone's got a price,

0:36:19.840 --> 0:36:23.040
<v Speaker 2>what is it going to take to change Notre Dame's

0:36:23.120 --> 0:36:24.920
<v Speaker 2>mind in a way that it's it's too good to

0:36:24.960 --> 0:36:25.440
<v Speaker 2>pass up?

0:36:26.560 --> 0:36:29.800
<v Speaker 1>It would take a lot of money. And you know, honestly,

0:36:30.160 --> 0:36:33.480
<v Speaker 1>I wouldn't be shocked if, heading into this decade, if

0:36:33.560 --> 0:36:37.280
<v Speaker 1>rather than the ACC coming up there and we're working

0:36:37.320 --> 0:36:40.200
<v Speaker 1>with ESPN and throwing a gigantic money pot, I wouldn't

0:36:40.200 --> 0:36:43.120
<v Speaker 1>be shocked if, on the other hand, NBC starts thinking,

0:36:43.120 --> 0:36:45.080
<v Speaker 1>you know, we had this good thing going here with Underdame,

0:36:45.760 --> 0:36:47.520
<v Speaker 1>and I wonder if we could get USC to do

0:36:47.560 --> 0:36:50.840
<v Speaker 1>something similar. If USC is frustrated with the direction of

0:36:50.880 --> 0:36:53.640
<v Speaker 1>their programming, and if NBC thinks, like, look what if

0:36:53.640 --> 0:36:56.120
<v Speaker 1>we got two or three teams that are all major

0:36:56.200 --> 0:36:59.800
<v Speaker 1>brands and we can we can control their entire television inventory,

0:37:00.120 --> 0:37:02.000
<v Speaker 1>we can try to do this entire thing somewhere else.

0:37:02.440 --> 0:37:05.560
<v Speaker 1>I almost think that's that might be more likely than

0:37:05.640 --> 0:37:07.879
<v Speaker 1>Notre Dame jumping into the league. What'll we be looking

0:37:07.920 --> 0:37:10.359
<v Speaker 1>at a you know, Notre Dame would have to pull

0:37:10.400 --> 0:37:14.279
<v Speaker 1>in fifty five sixty million dollars at least, I think

0:37:15.040 --> 0:37:19.160
<v Speaker 1>as per per school distribution to make a jump into

0:37:19.200 --> 0:37:21.799
<v Speaker 1>the ACC. And that's hard for me to see that

0:37:21.840 --> 0:37:26.279
<v Speaker 1>immediately happening. But you know, who knows who decides to

0:37:26.440 --> 0:37:30.279
<v Speaker 1>enter the television world later this decade or what other

0:37:30.320 --> 0:37:32.319
<v Speaker 1>membership changes the league might potentially make.

0:37:33.440 --> 0:37:39.239
<v Speaker 2>Well. I know that the likes of Google, Facebook, those

0:37:39.280 --> 0:37:43.759
<v Speaker 2>types of platforms were bidding on PAC twelve rights, and

0:37:43.880 --> 0:37:46.160
<v Speaker 2>you would assume that they could afford to pay more

0:37:46.200 --> 0:37:50.759
<v Speaker 2>than almost any network. So, especially now as streaming has

0:37:50.800 --> 0:37:53.640
<v Speaker 2>become much more of a mainstay, that some of those

0:37:53.640 --> 0:37:56.200
<v Speaker 2>other platforms might have a stake in the game. Here.

0:37:56.200 --> 0:37:59.160
<v Speaker 2>The question is does that make sense for conferences? Does

0:37:59.200 --> 0:38:01.480
<v Speaker 2>that give them the visible ability that they want? If

0:38:01.520 --> 0:38:05.040
<v Speaker 2>you're the PAC twelve, visibility is not something you've been

0:38:05.160 --> 0:38:07.960
<v Speaker 2>very good at, and so maybe it's worth thinking outside

0:38:08.000 --> 0:38:09.640
<v Speaker 2>the box to try and figure out, all right, how

0:38:09.680 --> 0:38:12.919
<v Speaker 2>can we get this product that we have in front

0:38:12.960 --> 0:38:15.000
<v Speaker 2>of as many people as possible. Maybe it takes a

0:38:15.040 --> 0:38:17.279
<v Speaker 2>platform like a Google to help you do that. But

0:38:17.320 --> 0:38:20.520
<v Speaker 2>if you're a more traditional conference that you know is

0:38:20.560 --> 0:38:23.480
<v Speaker 2>on in the Eastern time zone and is more marketable

0:38:23.480 --> 0:38:26.080
<v Speaker 2>in the Midwest like the Big Ten. Maybe it doesn't

0:38:26.080 --> 0:38:28.480
<v Speaker 2>make sense, so I don't know. I just think we're

0:38:28.480 --> 0:38:31.200
<v Speaker 2>at a really interesting place right now, not just with

0:38:31.280 --> 0:38:34.840
<v Speaker 2>Notre Dame, but with how people consume media, how people

0:38:34.880 --> 0:38:38.320
<v Speaker 2>watch football. Fewer people have cable now than ever before.

0:38:38.400 --> 0:38:40.680
<v Speaker 2>The dynamics have just changed so drastically.

0:38:40.920 --> 0:38:44.080
<v Speaker 1>You know, it's interesting your frame it that way.

0:38:44.200 --> 0:38:44.400
<v Speaker 2>You know.

0:38:44.400 --> 0:38:46.800
<v Speaker 1>My understanding is that one of the reasons that talks

0:38:46.840 --> 0:38:50.160
<v Speaker 1>between Apple TV or some of these other fang companies

0:38:50.200 --> 0:38:53.720
<v Speaker 1>in the PAC twelve didn't progress more was for exactly

0:38:53.760 --> 0:38:58.240
<v Speaker 1>that concern about exposure, because yeah, a lot of people stream,

0:38:58.560 --> 0:39:00.360
<v Speaker 1>but there are still a lot more people that have

0:39:00.440 --> 0:39:03.800
<v Speaker 1>cable television or access to cable linear cable television that

0:39:03.960 --> 0:39:05.960
<v Speaker 1>have Apple TV, no matter how good of a show

0:39:06.000 --> 0:39:09.840
<v Speaker 1>ted Lasso is, and that that is a factor for

0:39:10.040 --> 0:39:12.040
<v Speaker 1>coaches and for kids because they want to be You

0:39:12.040 --> 0:39:13.279
<v Speaker 1>want to be able to say you know me and

0:39:13.360 --> 0:39:15.640
<v Speaker 1>while can watch you, Grandma can watch you on TV

0:39:15.920 --> 0:39:18.919
<v Speaker 1>without having to futs around with three other apps. It's

0:39:18.960 --> 0:39:21.480
<v Speaker 1>why coaches are terrified to not be on ESPN, even

0:39:21.480 --> 0:39:23.200
<v Speaker 1>if someone else is going to pay them more money

0:39:23.800 --> 0:39:25.600
<v Speaker 1>because they want to be able to say that they

0:39:25.600 --> 0:39:29.160
<v Speaker 1>have that same access. But we're already seeing right now

0:39:30.239 --> 0:39:33.920
<v Speaker 1>colleges you be willing to step outside of the traditional

0:39:33.920 --> 0:39:36.560
<v Speaker 1>framework in the hopes of maximizing revenue. You know, the

0:39:36.600 --> 0:39:40.879
<v Speaker 1>Colonial Athletic Association, which is a pretty good SCS football league,

0:39:41.080 --> 0:39:43.200
<v Speaker 1>if not, you know, it's probably one of the top three.

0:39:44.160 --> 0:39:46.520
<v Speaker 1>They have, they signed an agreement with Flow Sports and

0:39:46.560 --> 0:39:50.400
<v Speaker 1>it's all streaming outside of local cable and they Flow

0:39:50.840 --> 0:39:53.480
<v Speaker 1>pays them a rights fee far and above what they

0:39:53.480 --> 0:39:56.160
<v Speaker 1>would have been able to get had they know reupt

0:39:56.200 --> 0:39:59.640
<v Speaker 1>with CBS or ESPN plus. Now, Flow is not cheap

0:40:00.040 --> 0:40:02.120
<v Speaker 1>and a lot of their fans aren't crazy about it,

0:40:02.480 --> 0:40:05.480
<v Speaker 1>but that you know, moves to a platform that then

0:40:06.160 --> 0:40:08.680
<v Speaker 1>was able to maximize their revenue. And so that's going

0:40:08.719 --> 0:40:10.719
<v Speaker 1>to be a question for Notre Dame and for the

0:40:10.760 --> 0:40:14.840
<v Speaker 1>PAC twelve and for the Sun Belt and for everybody else.

0:40:15.280 --> 0:40:17.400
<v Speaker 1>Do you go with what gives you the most exposure?

0:40:17.719 --> 0:40:19.520
<v Speaker 1>Do you go with what gives you the most revenue?

0:40:19.760 --> 0:40:21.520
<v Speaker 1>Do you want to bet on what you think will

0:40:21.520 --> 0:40:23.440
<v Speaker 1>give you the most exposure. We'll still will still give

0:40:23.440 --> 0:40:26.160
<v Speaker 1>you the most exposure. A couple of years. And because yeah,

0:40:26.280 --> 0:40:29.759
<v Speaker 1>and because this has such an outsized role in budgets,

0:40:30.320 --> 0:40:33.680
<v Speaker 1>it's it's it's an enormously important question for college athletics

0:40:33.680 --> 0:40:37.719
<v Speaker 1>because you know, for Power five teams, you're making more

0:40:37.719 --> 0:40:41.160
<v Speaker 1>money from your television, your conference distribution, then you're making

0:40:41.239 --> 0:40:45.320
<v Speaker 1>from donations, then you're oftentimes you're making from ticket sales.

0:40:45.360 --> 0:40:46.879
<v Speaker 1>Like you have to get this right.

0:40:47.200 --> 0:40:50.600
<v Speaker 2>If you were the Pac twelve and you had an

0:40:50.640 --> 0:40:52.839
<v Speaker 2>offer on the table at this point. Now they may

0:40:52.880 --> 0:40:55.439
<v Speaker 2>have had one in the past, but at this point

0:40:55.440 --> 0:40:58.000
<v Speaker 2>in time, if Google comes to you and they say,

0:40:58.480 --> 0:41:01.800
<v Speaker 2>we will pay you far away more than any other suitor.

0:41:02.400 --> 0:41:05.440
<v Speaker 2>We will put all of your games available on YouTube,

0:41:05.600 --> 0:41:09.439
<v Speaker 2>We'll do it via apps, will make it as omnipresent

0:41:09.480 --> 0:41:13.520
<v Speaker 2>as possible. It's a compelling case. It's a compelling case

0:41:13.600 --> 0:41:15.480
<v Speaker 2>knowing the era of Pack twelve football that he just

0:41:15.560 --> 0:41:20.160
<v Speaker 2>left behind, where despite all of Larry Scott's efforts, whatever

0:41:20.160 --> 0:41:23.600
<v Speaker 2>they were, it didn't really work to raise the profile

0:41:23.680 --> 0:41:26.759
<v Speaker 2>of the conference. So I think the time is right

0:41:26.840 --> 0:41:29.520
<v Speaker 2>for them to think outside the box and maybe do

0:41:29.600 --> 0:41:33.120
<v Speaker 2>something that that wouldn't necessarily be the cookie cutter way

0:41:33.160 --> 0:41:35.880
<v Speaker 2>to go about it. But I am clearly not in

0:41:35.960 --> 0:41:40.040
<v Speaker 2>charge of that conference, and why would they listen to me?

0:41:41.520 --> 0:41:43.560
<v Speaker 1>You know, and listen if we were, we would both

0:41:43.560 --> 0:41:45.839
<v Speaker 1>have much nicer home offices you've got right now?

0:41:45.840 --> 0:41:49.319
<v Speaker 2>I bet for sure, for sure. All right, Well, his

0:41:49.440 --> 0:41:52.040
<v Speaker 2>name is Matt Brown. He has so graciously giving us

0:41:52.040 --> 0:41:54.439
<v Speaker 2>a lot of his time. Let's talk real quick again

0:41:54.440 --> 0:41:58.319
<v Speaker 2>about the newsletter Extra Points mb dot com going for

0:41:58.360 --> 0:42:01.640
<v Speaker 2>two the new podcast. You can follow Matt at Matt

0:42:01.719 --> 0:42:08.200
<v Speaker 2>Brown EP on Twitter. What is on the radar over

0:42:08.320 --> 0:42:10.560
<v Speaker 2>on the Extra Points newsletter? What is it that you're

0:42:10.600 --> 0:42:11.399
<v Speaker 2>working on now?

0:42:12.360 --> 0:42:15.120
<v Speaker 1>Yeah, I have a couple of stories that I'm working

0:42:15.120 --> 0:42:17.640
<v Speaker 1>on right now. One thing I've been fascinated with and

0:42:17.719 --> 0:42:20.880
<v Speaker 1>I'm trying to get more information about, is to really

0:42:20.920 --> 0:42:25.319
<v Speaker 1>dig into explaining how college athletic systems are different in

0:42:25.360 --> 0:42:29.560
<v Speaker 1>different countries. We have Canadian college football, we have Japanese

0:42:29.560 --> 0:42:33.760
<v Speaker 1>college football. My family is from Brazil and American football

0:42:33.800 --> 0:42:36.880
<v Speaker 1>has been growing there and some universities have kicked around

0:42:37.040 --> 0:42:40.560
<v Speaker 1>starting programs. But if you're starting it now, you don't

0:42:40.560 --> 0:42:43.880
<v Speaker 1>have one hundred and fifty years of amateurism baggage, or

0:42:43.920 --> 0:42:45.879
<v Speaker 1>you wouldn't kind of you wouldn't do things the same

0:42:45.920 --> 0:42:47.759
<v Speaker 1>way that we do. So I've sent out a bunch

0:42:47.800 --> 0:42:50.000
<v Speaker 1>of interview requests and I've got through some books, and

0:42:50.160 --> 0:42:53.080
<v Speaker 1>that's something I'm hoping to dig into. I think over

0:42:53.120 --> 0:42:55.319
<v Speaker 1>the next couple of months, I have a couple of

0:42:55.320 --> 0:42:58.480
<v Speaker 1>other stories coming up with some academics who have been

0:42:58.480 --> 0:43:02.239
<v Speaker 1>doing some research about college athletics and the sort of

0:43:02.280 --> 0:43:06.560
<v Speaker 1>things that help you promote athletic achievement and student achievement.

0:43:06.840 --> 0:43:09.040
<v Speaker 1>And you know, if you if you're just curious about

0:43:09.239 --> 0:43:12.400
<v Speaker 1>what goes on off the field, and I want to

0:43:12.480 --> 0:43:15.520
<v Speaker 1>under really understand the nuts and bolts that shape this

0:43:15.600 --> 0:43:18.600
<v Speaker 1>business because it is business, then I think you would

0:43:18.640 --> 0:43:19.560
<v Speaker 1>enjoy extra points.

0:43:20.000 --> 0:43:21.759
<v Speaker 2>Well that's cool because we've got a lot of folks

0:43:21.800 --> 0:43:26.080
<v Speaker 2>who listen overseas. So here's hoping that maybe they find

0:43:26.080 --> 0:43:28.440
<v Speaker 2>a new home over an extra points.

0:43:28.520 --> 0:43:32.440
<v Speaker 1>MP's that sounds great. I've been joking as soon as

0:43:32.480 --> 0:43:35.319
<v Speaker 1>I get this vaccine, my sister lives in Sampallo and

0:43:35.520 --> 0:43:37.200
<v Speaker 1>I'm going to I'm going to go visit her, and

0:43:37.239 --> 0:43:38.960
<v Speaker 1>I want to go start bugging as many people as

0:43:39.000 --> 0:43:41.560
<v Speaker 1>we can to learn more about about what's going on

0:43:41.600 --> 0:43:44.160
<v Speaker 1>with American football down there, and if nothing else, I'll

0:43:44.160 --> 0:43:45.480
<v Speaker 1>get to do it with some better weather than we

0:43:45.600 --> 0:43:45.960
<v Speaker 1>got here.

0:43:46.480 --> 0:43:49.240
<v Speaker 2>All right, Matt Brown again, Extra Points is the newsletter

0:43:49.280 --> 0:43:52.080
<v Speaker 2>going for two is the podcast? Come back anytime? Man?

0:43:52.120 --> 0:43:53.440
<v Speaker 2>This is fun. Good to catch up.

0:43:53.719 --> 0:43:56.000
<v Speaker 1>Yeah, it's always good to chat with you. Next time

0:43:56.000 --> 0:43:58.799
<v Speaker 1>we'll talk about woodworking or something something a little bit less.

0:44:00.080 --> 0:44:01.560
<v Speaker 1>You're a different kind of nerdy, right.

0:44:01.560 --> 0:44:02.919
<v Speaker 2>Something I know even less about.

0:44:03.040 --> 0:44:05.439
<v Speaker 1>For sure, we're gonna we're gonna get you into power

0:44:05.480 --> 0:44:07.239
<v Speaker 1>tools one way or another. It's gonna be great.

0:44:07.600 --> 0:44:09.920
<v Speaker 2>All right again, big thanks to our guest of honor

0:44:10.120 --> 0:44:13.719
<v Speaker 2>Matt Brown from the Extra Points newsletter. Don't forget. We

0:44:13.760 --> 0:44:17.080
<v Speaker 2>will be back next week. Two more episodes coming your

0:44:17.080 --> 0:44:21.920
<v Speaker 2>way on Tuesday and Thursday in the meantime, for myself,

0:44:21.960 --> 0:44:25.439
<v Speaker 2>Ty Hildebrand, for Dan Rubisty, wherever he may be. Thank

0:44:25.480 --> 0:44:28.320
<v Speaker 2>you so much for downloading, for listening, for supporting the show.

0:44:28.800 --> 0:44:31.600
<v Speaker 2>Stay healthy, stay happy, Stay solid,