WEBVTT - Nightcap Hour 2: Unc & Ocho react to Lebron James workout video + Dre London joins the show! 0:00:00.080 --> 0:00:03.440 All right, guys joining us now the founder of London 0:00:03.560 --> 0:00:06.440 Entertainment and management and production company, shaping the sound and 0:00:06.480 --> 0:00:10.680 direction of moderny up hop. Here he is London, bro 0:00:11.480 --> 0:00:15.680 hold on, where is it a dre? Drel Okay? Here 0:00:15.760 --> 0:00:17.680 it is right here, Dre. What's going on? 0:00:17.760 --> 0:00:18.360 Bro Y? 0:00:18.560 --> 0:00:20.200 What's what's going on? 0:00:20.320 --> 0:00:20.680 My guy? 0:00:20.760 --> 0:00:21.200 You're good? 0:00:21.920 --> 0:00:23.319 I'm great? How are you? 0:00:23.840 --> 0:00:26.759 I'm doing wonderful? Man, can't complain. We're alive. We woke 0:00:26.840 --> 0:00:29.200 up this morning. You know a lot of people didn't wake. 0:00:29.080 --> 0:00:32.600 Up this morning. You know, yeah, yeah, wake up this morning. 0:00:33.080 --> 0:00:33.960 Shout out to my guy. 0:00:34.440 --> 0:00:34.800 Sinko. 0:00:34.880 --> 0:00:35.360 How are you? 0:00:35.360 --> 0:00:35.560 Bro? 0:00:35.800 --> 0:00:38.520 I'm good both everything beautiful? 0:00:38.600 --> 0:00:41.519 Can complain? Man, Yes, I woke up this morning. I 0:00:41.560 --> 0:00:43.880 got a chance to hustle another day. You know. 0:00:44.000 --> 0:00:44.479 There we go. 0:00:44.560 --> 0:00:45.959 I like another fresh. 0:00:50.040 --> 0:00:53.320 So hello. You grew up in Brixton, UK, made your 0:00:53.320 --> 0:00:57.400 way to NYC. No connections. You built you up. When 0:00:57.440 --> 0:01:02.319 people say I'm self made, that's that's you. You are 0:01:02.480 --> 0:01:05.000 self made. You came here. I don't know how many 0:01:05.040 --> 0:01:07.240 people you could share your story? How many people did 0:01:07.280 --> 0:01:09.240 you know? Anybody in New York? Where you have family, 0:01:09.240 --> 0:01:11.440 you have friends, you had loved ones. So how did 0:01:11.480 --> 0:01:14.520 you how did you get from there to here? 0:01:15.319 --> 0:01:18.680 So my family of Jamaican origin. 0:01:20.040 --> 0:01:23.800 I came from Brickston, South London, where during the eraicle 0:01:23.840 --> 0:01:28.560 or the windwash era, my grandparents came over on the boats. 0:01:28.880 --> 0:01:30.399 I can't even I don't even know what type. 0:01:30.240 --> 0:01:32.759 Of boat it was at that era. But my grandparents 0:01:32.800 --> 0:01:35.520 came over in the sixties to the UK. 0:01:35.520 --> 0:01:38.880 After World War two, okay enough to clean up the 0:01:38.880 --> 0:01:41.440 streets and do the jobs at the people who lived 0:01:41.440 --> 0:01:43.800 there didn't want to do. After that, my mom was 0:01:43.800 --> 0:01:45.880 born and I was born, so I came from the 0:01:46.000 --> 0:01:49.760 u K Brickston that I would want to say, let's 0:01:49.760 --> 0:01:51.920 just say today it might be gentrified, but it was 0:01:51.960 --> 0:01:55.760 like Harlem of book If that makes sense, Yes it does. 0:01:56.240 --> 0:01:59.960 It was like the Harlem of the UK came up 0:02:00.600 --> 0:02:02.120 and I just wanted to get out of there. I 0:02:02.120 --> 0:02:05.000 know this sounds crazy. Harlem's nice because Harlem is a manhattan. 0:02:05.000 --> 0:02:05.600 It's up the top. 0:02:05.640 --> 0:02:07.920 I'm not saying Harlem's nice for anyone. There's different sites 0:02:07.960 --> 0:02:11.360 to Harlem, Like if you could picture that kind of 0:02:11.400 --> 0:02:15.400 thing in London, grips, grime, horrible, How the hell you're 0:02:15.400 --> 0:02:19.000 getting out of there? I just I don't know I 0:02:19.080 --> 0:02:20.840 just had a kind a fingure in my head that 0:02:20.880 --> 0:02:23.280 I couldn't. I didn't want to be hitting the ceiling 0:02:23.560 --> 0:02:25.600 back in the day in the UK, like I couldn't 0:02:25.639 --> 0:02:30.040 even name black millionaires. That might sound crazy to you guys. Yes, today, 0:02:30.440 --> 0:02:33.320 of course, years later, the world has changed. But back 0:02:33.400 --> 0:02:36.400 in the day, I couldn't. If you name me one, 0:02:36.840 --> 0:02:39.200 I noticed you guys, none of you can name me 0:02:39.280 --> 0:02:43.120 one black British born billionaire. So it's still going on today, 0:02:43.200 --> 0:02:46.840 if that makes sense. You can name black billionaires in America, 0:02:47.080 --> 0:02:51.320 but you can't name me a British blackborn billionaire. So 0:02:51.400 --> 0:02:54.720 like I felt like I was hitting the ceiling when 0:02:54.760 --> 0:02:58.280 I was there, and I felt like it's a bigger world. 0:02:58.480 --> 0:03:01.800 So I left in two thousand and eight, moved to 0:03:02.080 --> 0:03:04.639 New York. I had a family there, of course, had 0:03:04.639 --> 0:03:07.919 some small family, my family from the Jamaican connection or 0:03:07.960 --> 0:03:12.680 I'll go on a road, and they played Jamaica music. 0:03:12.760 --> 0:03:15.760 And my cousin Colin had a sound compute, my yet 0:03:15.760 --> 0:03:20.200 sound called Helping International. And when I moved to New York, 0:03:21.360 --> 0:03:24.840 that was more what I had, if that makes sense. 0:03:25.520 --> 0:03:30.240 That was more like where I was my foundation. 0:03:29.960 --> 0:03:32.560 And it weren't to say that I didn't have a connection, 0:03:32.639 --> 0:03:34.680 but I didn't have no connection in hip hop or 0:03:34.720 --> 0:03:37.360 anything like that. I came with an open book zero. 0:03:38.320 --> 0:03:40.800 I remember having like a black book and having names 0:03:40.800 --> 0:03:43.960 written down and the people that I wanted to meet 0:03:44.600 --> 0:03:46.320 and the people that I fought could help me on 0:03:46.360 --> 0:03:46.800 my journey. 0:03:46.800 --> 0:03:49.000 It's so crazy. But by the time we're going to 0:03:49.080 --> 0:03:49.440 that later. 0:03:49.480 --> 0:03:52.080 But by the time my journey began, you know, the 0:03:52.120 --> 0:03:54.520 time my journey was in the middle, I started meeting 0:03:54.560 --> 0:03:56.040 these guys. I didn't even want to meet them at 0:03:56.080 --> 0:03:58.040 the time because I was already where I was. 0:03:58.080 --> 0:03:59.000 I was already moving. 0:03:59.440 --> 0:04:01.960 But like shout out to friends of mine today like 0:04:02.000 --> 0:04:02.880 Steve Stout and. 0:04:04.400 --> 0:04:08.960 Hold yeah, Steve, Yeah, a whole load of guys like 0:04:09.080 --> 0:04:11.480 that that I had on my list, Like, yo, when 0:04:11.480 --> 0:04:13.280 I get to the States, these are the people I 0:04:13.280 --> 0:04:13.840 need to meet. 0:04:14.200 --> 0:04:18.279 That's making things happen. And now I'm around these guys. 0:04:18.279 --> 0:04:20.520 Now they're my parents near now they're friends of mine, 0:04:20.520 --> 0:04:23.920 and now they're like we have conversations all the time 0:04:23.960 --> 0:04:27.040 about different stuff and just building. But you're right, it's 0:04:27.080 --> 0:04:29.680 definitely was a self made thing. I came to America 0:04:29.760 --> 0:04:33.440 with zero telephone numbers. 0:04:32.320 --> 0:04:33.359 In terms of help. 0:04:34.160 --> 0:04:36.720 I remember one day I was in the park in 0:04:36.760 --> 0:04:41.240 Brooklyn and my cousin and them were slapping donamo's donamos, 0:04:41.920 --> 0:04:45.599 and I said, I've been in this park two days 0:04:45.640 --> 0:04:48.599 in a row. I can't be a pair with my 0:04:48.680 --> 0:04:52.159 cousins and them playing dominoes and guys hustling, guys running 0:04:52.160 --> 0:04:54.480 down the street selling what they're selling and coming back 0:04:54.480 --> 0:04:55.080 to the park. 0:04:55.120 --> 0:04:56.960 And I was like, no, no, no, no. 0:04:57.000 --> 0:04:59.279 I came from too far in my life to be 0:04:59.320 --> 0:05:01.000 sitting in the park for two days in a row. 0:05:01.040 --> 0:05:03.640 And I think that was like my last straw where 0:05:03.640 --> 0:05:07.120 I was like, all right, wake up moment. Yeah, I'm 0:05:07.200 --> 0:05:09.480 leaving Brooklyn. I'm going to Manhattan and I'm going to 0:05:09.560 --> 0:05:12.359 go every day until I make this shit happen. Doesn't 0:05:12.400 --> 0:05:14.520 matter how I make it happen, I'm gonna make it happen. 0:05:15.120 --> 0:05:20.240 And after that, Lo and Behold, I started helping some 0:05:20.279 --> 0:05:22.880 of the years, Like a couple of years after that, 0:05:23.400 --> 0:05:25.920 not too long, I started helping some of the biggest 0:05:25.960 --> 0:05:26.960 careers in hip hop. 0:05:27.040 --> 0:05:30.440 Like at that time, I met a guy called French Montana. 0:05:30.760 --> 0:05:32.640 At the time, no one really knew who he was 0:05:33.120 --> 0:05:36.320 unless you watched Smack DVD or Cocaine City DVDs and 0:05:36.360 --> 0:05:41.120 remember the DVD era. Yeah, he was doing that, and 0:05:41.240 --> 0:05:44.279 I came around him and started learning how he did 0:05:44.279 --> 0:05:47.599 the hustle, how he did all that. And then then 0:05:47.640 --> 0:05:51.360 I moved from there. I got my own place in Edgewall, 0:05:51.440 --> 0:05:53.960 New Jersey. I had him and Max b always around. 0:05:54.080 --> 0:05:55.880 I started see that was the first time I saw 0:05:56.000 --> 0:05:57.720 what make it clap really was, you know, like. 0:06:00.040 --> 0:06:02.000 You even know if I'm making the clob was until 0:06:02.000 --> 0:06:02.320 that era. 0:06:02.440 --> 0:06:06.200 But that's when it started from there, and I started 0:06:06.240 --> 0:06:09.080 picking up a lot of different things. And even though 0:06:09.080 --> 0:06:11.919 he said in drink camps he wanted to say he 0:06:12.000 --> 0:06:14.560 nade me London, Dre London, I might have to give 0:06:14.640 --> 0:06:16.919 him a piece of that because I don't I just 0:06:16.960 --> 0:06:19.599 remember people used to say London Dre or Dre, you know, 0:06:19.680 --> 0:06:23.240 Dre from London, and he used to just keep written 0:06:23.320 --> 0:06:23.880 Dre London. 0:06:23.920 --> 0:06:25.760 I don't know, and it just just happening. 0:06:26.920 --> 0:06:27.160 Yeah. 0:06:27.480 --> 0:06:29.880 But like I introduced him to. 0:06:29.880 --> 0:06:34.679 Producers and a few people that got him his first 0:06:34.720 --> 0:06:36.440 I'm not saying his first hit record, but to me 0:06:36.480 --> 0:06:39.680 it is the first hit record because his first record 0:06:39.760 --> 0:06:41.400 that he ever got on the radio was after he 0:06:41.440 --> 0:06:43.760 met me, not before he met me. So when I 0:06:43.760 --> 0:06:48.720 heard Funk Flex doing them bombs, I started thinking, like, Okay, 0:06:49.040 --> 0:06:52.640 you actually got something, bro. You came to America, you 0:06:52.760 --> 0:06:56.720 met people, you've put people together, you've pieced people together, 0:06:56.800 --> 0:06:58.919 and now you've got a record to being played on 0:06:58.920 --> 0:06:59.280 a radio. 0:06:59.320 --> 0:06:59.800 I didn't earn no. 0:07:00.400 --> 0:07:02.720 I think that was my biggest lesson in the music. 0:07:02.480 --> 0:07:05.280 Industry at that time in the beginning, Like you put 0:07:05.320 --> 0:07:09.640 two people together, not earn shit and earn z. And 0:07:09.680 --> 0:07:12.520 I'm sure you guys have got experience of that putting 0:07:12.520 --> 0:07:15.520 things together and you didn't earn nothing, and you don't 0:07:16.120 --> 0:07:18.400 Some people could weep them beside. But I was really 0:07:18.440 --> 0:07:22.040 happy about it because, yes, later it taught me a lot. 0:07:22.120 --> 0:07:24.240 It taught me where I needed to go. But that 0:07:24.440 --> 0:07:29.400 was like my first not really I remember working with 0:07:29.440 --> 0:07:31.480 him and Jay the Kiss before that, Like there was 0:07:31.520 --> 0:07:33.480 a lot of things I was doing in New York 0:07:34.000 --> 0:07:37.520 that was people didn't know where I was going or 0:07:37.680 --> 0:07:40.760 know where I could be going, but they just knew 0:07:40.800 --> 0:07:42.960 this guy was a hustler, and I came with the 0:07:43.000 --> 0:07:44.200 same hustling mentality. 0:07:44.240 --> 0:07:48.000 Don't expect nothing. It's not personal, it's always business. 0:07:48.040 --> 0:07:50.520 And just keep grinding, and the more you grinding, the 0:07:50.560 --> 0:07:52.600 more you stay consistent, is the more people are going 0:07:52.640 --> 0:07:55.520 to start believing you and start making things happen. So 0:07:55.680 --> 0:07:58.960 that's kind of the way the beginning of the grind, 0:07:59.240 --> 0:08:01.160 like you and you say, it came from zero to 0:08:01.200 --> 0:08:05.680 hero And then after that I left New York. 0:08:05.720 --> 0:08:06.840 Everyone for I was crazy. 0:08:06.880 --> 0:08:09.320 I remember Charlton Lai, the Rapper Noriega. It was like, 0:08:09.440 --> 0:08:12.720 you're going where I left twenty fourteen. 0:08:12.800 --> 0:08:15.760 I left New York so I was going to go 0:08:15.800 --> 0:08:18.760 to LA and everyone thought I was crazy, but they 0:08:18.760 --> 0:08:22.160 didn't know that I discovered this talent at the time, 0:08:22.200 --> 0:08:23.480 it was called Austin post By. 0:08:23.560 --> 0:08:25.560 I discovered this talent called post malone. 0:08:25.720 --> 0:08:27.720 Oh wow, yeah, that's that's why I wanted to, like, 0:08:27.840 --> 0:08:30.800 hold up, how did you so, yeah, Teylor, how did 0:08:30.960 --> 0:08:34.080 how did you and post end up linking up? And 0:08:35.120 --> 0:08:38.920 this this perfect storm? It's frazy. 0:08:39.200 --> 0:08:41.400 Yeah, it's crazy because when you're on the run, you 0:08:41.440 --> 0:08:43.760 don't really know you're on this run of a perfect storm, 0:08:43.880 --> 0:08:46.480 like you're saying, because it's a rugged role. It's like 0:08:46.800 --> 0:08:49.160 when you're playing sports, you will keep training. Like when 0:08:49.200 --> 0:08:51.320 you guys were both playing sports, you was training, and 0:08:51.400 --> 0:08:54.000 the more training you did, the more people say you 0:08:54.000 --> 0:08:57.120 were lucky about Oho, you wasn't lucky, Like, how was 0:08:57.160 --> 0:09:01.480 you lucky? You was between being prepared for the opportunity 0:09:01.480 --> 0:09:03.120 and lucky's in the middle, if that makes sense. 0:09:03.160 --> 0:09:06.079 It's not luck, you prepared for the opportunity. I call luck. 0:09:06.120 --> 0:09:08.840 Being aware is I don't really say people are lucky 0:09:08.920 --> 0:09:10.760 and say you are aware, because if you are prepared 0:09:10.800 --> 0:09:14.240 for the opportunity, how could you be lucky. So I 0:09:14.280 --> 0:09:16.480 was prepared for the opportunity at the time, and I 0:09:16.679 --> 0:09:19.679 really I moved. I didn't moved to LA. I went 0:09:19.720 --> 0:09:21.520 for the Grammys. I just wanted to see a Grammy 0:09:21.559 --> 0:09:23.959 for the first time. It was the most boring show 0:09:23.960 --> 0:09:26.440 I ever seen ever. Sat down there for all these 0:09:26.520 --> 0:09:29.160 hours and I was like, Oh, this isn't what it's 0:09:29.200 --> 0:09:33.560 made out to me. And then during that time, a 0:09:33.600 --> 0:09:36.439 friend of mine, which is crazy from the UK, introduced 0:09:36.520 --> 0:09:38.280 me to a different friend from the UK that lived 0:09:38.280 --> 0:09:40.160 in the States, and he brought me to this house 0:09:40.200 --> 0:09:45.320 and then Seino and at the time there was gabers there. 0:09:45.559 --> 0:09:48.360 And even from coming from New York, you might just 0:09:48.360 --> 0:09:50.960 think this is normal today saying the word gamers, but 0:09:51.280 --> 0:09:55.800 in twenty fourteen, most people didn't know what a gamer was, right, Like, 0:09:56.559 --> 0:09:58.920 I didn't see no one in New York making money 0:09:58.920 --> 0:10:02.360 off of playing video game And I went there and 0:10:02.440 --> 0:10:03.239 his boy. 0:10:04.679 --> 0:10:07.280 Was his name was Minecraft Universe at the time. 0:10:07.320 --> 0:10:10.839 He used to wear a headset and be commentating on Minecraft. 0:10:11.240 --> 0:10:14.240 This guy was eighteen, I want to say, a kid 0:10:14.240 --> 0:10:16.000 at the time. He was eighteen years old with an 0:10:16.040 --> 0:10:18.559 Austin Martin, brand new Aston Martin outside. 0:10:18.600 --> 0:10:20.959 I was like, they're doing something right. There was a 0:10:21.320 --> 0:10:21.839 big man. 0:10:23.600 --> 0:10:26.280 Even though everyone didn't have money, they were earning money 0:10:26.280 --> 0:10:29.720 in this big mansion. And he brought his best friend 0:10:29.760 --> 0:10:33.240 over there to seek out his career because he was 0:10:34.000 --> 0:10:37.640 invited from Dallas to go and play video games in 0:10:37.640 --> 0:10:40.000 his house or to play games and earn money. And 0:10:40.000 --> 0:10:42.200 then he had an agent, and all of this was 0:10:42.200 --> 0:10:44.480 brand new to me. Can you imagine coming from New York, 0:10:44.520 --> 0:10:46.640 the hustle and bustle off New York and then coming 0:10:46.679 --> 0:10:50.439 into La and seeing guys playing video games and earning 0:10:50.559 --> 0:10:51.440 big money. 0:10:51.600 --> 0:10:52.440 I hadn't know. 0:10:53.120 --> 0:10:54.280 I'm like, what the what? 0:10:55.400 --> 0:10:59.720 And his best friend what happened to be Austin Post 0:11:00.040 --> 0:11:02.840 There's post Malone. He bore him over with him to 0:11:03.080 --> 0:11:06.000 seek how his career didn't have no big money or nothing. 0:11:06.040 --> 0:11:08.560 It was just about living above water. 0:11:09.520 --> 0:11:11.559 And was it you that recommend the change his name? 0:11:12.480 --> 0:11:17.000 No, Post Malone, Austin Post is his actual government name. 0:11:18.480 --> 0:11:20.840 He we're gonna laugh at this. 0:11:21.559 --> 0:11:24.360 He put his name into this thing on line called 0:11:24.440 --> 0:11:25.839 the rap name Generator. 0:11:27.360 --> 0:11:27.520 Yo. 0:11:28.200 --> 0:11:30.319 He put Austin Post in there, and it came back 0:11:30.360 --> 0:11:33.400 and said Post Malone. He said, I like that and 0:11:33.480 --> 0:11:36.200 because of Karl Malone. I don't know, Like at the 0:11:36.280 --> 0:11:38.360 time he was just like, oh, this is a good name. 0:11:38.480 --> 0:11:41.720 He put it into a rap generator, a rap name generator, 0:11:41.720 --> 0:11:43.840 and that's how he came up with the name posts Malone. 0:11:44.200 --> 0:11:44.960 Though it was cool. 0:11:45.280 --> 0:11:48.760 But at the time he would rap in the day 0:11:48.960 --> 0:11:51.480 and like say he's a rapper. But in that night 0:11:51.600 --> 0:11:56.920 he would start playing this guitar and the ladies used 0:11:56.960 --> 0:11:58.480 to come around, you know, like in that you have 0:11:58.520 --> 0:12:00.840 the island in the kitchen, and like we would always 0:12:00.840 --> 0:12:01.760 have little parties. 0:12:01.800 --> 0:12:04.840 Not little parties in la in twenty fourteen were nice. 0:12:05.000 --> 0:12:07.000 We would have parties in the house and then seen 0:12:07.080 --> 0:12:10.920 all and I would just watch the way people's reaction 0:12:11.120 --> 0:12:15.240 was to him playing guitar. He was like eighteen, almost nineteen, 0:12:15.320 --> 0:12:17.240 but he was singing to me, and I was like, 0:12:17.280 --> 0:12:19.600 this guy sounds like he's thirty eight instead of eighteen, 0:12:19.600 --> 0:12:21.880 if that makes sense. Like, I just saw a lot 0:12:21.920 --> 0:12:24.600 of things that other people might have thought they saw, 0:12:24.679 --> 0:12:27.920 but not everyone had the business mind frame to take 0:12:27.960 --> 0:12:30.440 it to where it needed to go to. And I 0:12:30.559 --> 0:12:34.360 kind of like just put my arm around and was like, listen, 0:12:34.760 --> 0:12:36.760 I'm going to make you the biggest star in the world. 0:12:36.920 --> 0:12:39.880 And he looked at me crazy instead of even crazier 0:12:39.880 --> 0:12:42.400 than that, but like I said, I'm going to make 0:12:42.440 --> 0:12:43.439 you the next. 0:12:43.160 --> 0:12:45.400 Biggest white star in the world. 0:12:45.440 --> 0:12:47.319 And he just looked at me like, there's a black 0:12:47.360 --> 0:12:50.520 guy from London telling me you're going to make me the. 0:12:50.400 --> 0:12:54.120 Biggest HeLa guy from London. He's gonna make the white guy. 0:12:54.000 --> 0:12:57.640 From Yeah, yeah, what you got Mojo? 0:12:58.280 --> 0:13:00.880 Hey, listen, I was getting ready to say, I mean, listen, 0:13:00.960 --> 0:13:05.560 that story obviously the one thing that everyone always sees 0:13:05.559 --> 0:13:08.400 a finished product most of the time. I'm glad that 0:13:08.440 --> 0:13:10.760 you told the story and understanding that a lot of 0:13:10.800 --> 0:13:12.960 people give up because you could have gave up so 0:13:13.040 --> 0:13:14.960 many times based on that story you just told. 0:13:15.440 --> 0:13:19.160 But obviously you were self motivated. The second part that. 0:13:19.240 --> 0:13:21.520 Noticed in the story that you just told is people 0:13:21.559 --> 0:13:24.120 that you were surrounded by were doing a certain thing, 0:13:24.520 --> 0:13:26.160 but that's not what you want to do. Most of 0:13:26.200 --> 0:13:28.680 the time, everybody else falls in that trap and being 0:13:28.760 --> 0:13:30.280 sheep and doing what everyone. 0:13:30.000 --> 0:13:33.080 Else is doing. But you understood what you want to do. 0:13:33.120 --> 0:13:35.800 You had a vision, you had an end goal, and 0:13:35.840 --> 0:13:38.400 you had the Discipline is always the keyword and anything, 0:13:38.480 --> 0:13:43.880 especially when it comes to success. Discipline knowing you could fail, 0:13:44.720 --> 0:13:47.000 knowing it's going to be hard. But if you stick 0:13:47.080 --> 0:13:50.200 to the plan, which is what you did, and you 0:13:50.280 --> 0:13:52.120 went and got what you wanted to get. You went 0:13:52.160 --> 0:13:55.319 to three different places from the UK to New York. Okay, 0:13:55.400 --> 0:13:57.439 New York, I see something else. I got to go 0:13:57.480 --> 0:14:00.679 down to La all of a sudden, Malone. 0:14:01.320 --> 0:14:01.520 Right. 0:14:02.559 --> 0:14:03.000 I love the. 0:14:03.000 --> 0:14:05.520 Story, but also the fact that I like what you 0:14:05.600 --> 0:14:08.120 said about post malone. But I also you know, think 0:14:08.160 --> 0:14:10.280 you could manage me and make me the biggest black 0:14:10.280 --> 0:14:12.720 star in the world, you know, to go from sports 0:14:12.960 --> 0:14:14.080 to go from podcasting. 0:14:14.160 --> 0:14:16.280 Because I played guitar and piano to. 0:14:18.440 --> 0:14:21.200 Stop it, I got so. Yeah, I wish you would. 0:14:21.280 --> 0:14:22.520 I wish you would. 0:14:22.800 --> 0:14:24.720 Yeah, I wish you. I wish you would. 0:14:24.880 --> 0:14:28.680 I can't say it like you stop it, stop it. 0:14:29.560 --> 0:14:32.160 I'm curious, Hey, Dre, I'm gonna singe you. 0:14:32.160 --> 0:14:33.800 I'm gonna send you some clips and I think me 0:14:33.880 --> 0:14:35.760 and post Malone on tour would do numbers. 0:14:36.040 --> 0:14:39.600 Yeah yeah, crazy, that's crazy. 0:14:39.760 --> 0:14:43.040 He great, Dre, you're building one of the fastest growing 0:14:43.040 --> 0:14:43.880 tequila brands. 0:14:44.320 --> 0:14:45.800 How do you pronounce that? Don lordes? 0:14:46.120 --> 0:14:51.840 Don do just dress like it's behind it. 0:14:52.040 --> 0:14:54.640 You see it right here, so so so tell us 0:14:54.640 --> 0:14:55.040 about it. 0:14:55.800 --> 0:15:01.240 So while going on this journey and like kind of as. 0:15:01.160 --> 0:15:05.240 Short as possible, while going on the same journey, I 0:15:05.320 --> 0:15:07.840 built so many other brands. I did so many things 0:15:07.840 --> 0:15:12.320 for so many brands, Like I told bud Light at 0:15:12.360 --> 0:15:14.960 twenty two years old that we was when Post was 0:15:14.960 --> 0:15:18.480 twenty one years old, that we were selling so much 0:15:18.520 --> 0:15:21.040 more bud Light to the youth, and why they did it, 0:15:21.120 --> 0:15:23.400 to pay attention to what we was doing, what I 0:15:23.440 --> 0:15:25.800 could see. I told them that he would be the 0:15:25.840 --> 0:15:29.760 first person's face on a bud like camp. A couple 0:15:29.800 --> 0:15:31.760 of years later, he was the first person on a 0:15:31.840 --> 0:15:34.680 face on a bud like camp. There were so many 0:15:34.720 --> 0:15:38.280 brands like I was the first to chase off the crocs. 0:15:38.360 --> 0:15:40.400 I'm part of the reason why so many people are 0:15:40.400 --> 0:15:43.840 wearing crooks today. I could say it just because I 0:15:43.880 --> 0:15:46.040 lived it and I did it. No one was wearing 0:15:46.040 --> 0:15:49.240 crocs apart from doctors and nurses. And then one day 0:15:49.280 --> 0:15:51.920 Post was going on the stage to go do a 0:15:51.960 --> 0:15:56.520 performance and I was like, are you getting dressed? Like 0:15:56.640 --> 0:15:58.200 he going to the green room to get and he 0:15:58.200 --> 0:16:01.120 looked at me, like what I'm dressed? And I was 0:16:01.160 --> 0:16:04.880 looking and like what, Yeah, the black, the black Adidas 0:16:04.960 --> 0:16:07.400 TRACKSI with a white T shirt and white crocs on 0:16:07.440 --> 0:16:11.160 and I thought he was crazy. The next day, Jody Gerson, 0:16:11.200 --> 0:16:15.280 who is the president of Universal Publishing, she called me 0:16:15.320 --> 0:16:17.040 the next day with her daughter telling me that it 0:16:17.120 --> 0:16:19.520 was our fourth that she'd be driving around all day 0:16:19.560 --> 0:16:23.920 with her daughter Daisy looking for crocs. That's when it 0:16:24.000 --> 0:16:28.280 hit me. There was like, obviously a picture going viral 0:16:28.280 --> 0:16:30.720 with him jumping and performing. Was at golf Ball New York. 0:16:30.720 --> 0:16:33.360 It might have been our first ever gove Ball festival. 0:16:34.000 --> 0:16:36.760 And that's when it hit me, like, hold on, he 0:16:36.880 --> 0:16:39.720 was wearing crocs. She didn't know the story of me 0:16:40.200 --> 0:16:43.280 making telling him that you dressed. Then I saw her 0:16:44.120 --> 0:16:47.240 asking her mom for Crocs the next day. Immediately the 0:16:47.280 --> 0:16:49.640 next week, I was going to CrOx and Crooks didn't 0:16:49.640 --> 0:16:50.920 even know who Postmone was. 0:16:51.240 --> 0:16:54.000 I was going to Croks begging them for a deal back. 0:16:54.040 --> 0:16:57.000 This is how long ago it was like, and we 0:16:57.120 --> 0:16:59.240 got the shittiest loyalty deal. 0:16:59.320 --> 0:17:00.320 It was the worst. 0:17:00.840 --> 0:17:03.760 But you know, when I knew that my brain had 0:17:03.800 --> 0:17:05.880 some form of powers, when I was getting calls from 0:17:05.920 --> 0:17:09.280 New York, there was lines outside Croxis store and no 0:17:09.320 --> 0:17:12.680 one ever seen lines outside of Croc store before. There 0:17:12.720 --> 0:17:17.879 was lines and lines. And then after Crocs, I'm not 0:17:17.920 --> 0:17:19.760 going to say they did me dirty. I should have 0:17:19.760 --> 0:17:21.680 been smart enough for myself. If I was as smart 0:17:21.680 --> 0:17:23.120 as I was today, I would have world have got 0:17:23.119 --> 0:17:23.480 the stock. 0:17:23.960 --> 0:17:26.359 I would have bought a lot of Croc stock, right. 0:17:27.560 --> 0:17:30.679 Crocs then started going to some of our friends and 0:17:30.720 --> 0:17:33.679 our peers. They started to win to Justin Bieber Biber 0:17:33.760 --> 0:17:36.639 that had a drew, this one, that one until like 0:17:36.840 --> 0:17:39.960 even down to like nine months ago or maybe less 0:17:40.000 --> 0:17:43.040 than that, they was doing Crocs with bad Bunny. So 0:17:43.160 --> 0:17:46.000 I've seen I opened them up to this whole other 0:17:46.119 --> 0:17:49.320 world that they wasn't in doing Giblets, doing this, doing that, 0:17:49.920 --> 0:17:53.440 and they can't come assume even for this conversation, because 0:17:53.440 --> 0:17:55.560 I know one hundred percent I was the first to 0:17:55.640 --> 0:17:59.960 bring crocs into culture and to hip hop into culture, 0:18:00.240 --> 0:18:03.360 making it cool. No one was wearing crops. So when 0:18:03.400 --> 0:18:06.439 I started looking at all these type of things child 0:18:06.480 --> 0:18:11.480 and Shape, it was like, I'm building all these brands, 0:18:11.480 --> 0:18:13.280 and I'm doing all these things for all these brands, 0:18:13.280 --> 0:18:14.119 But what about. 0:18:13.840 --> 0:18:15.160 My own doing for myself? 0:18:15.400 --> 0:18:15.720 Yeah? 0:18:15.840 --> 0:18:16.680 What about my own? 0:18:17.040 --> 0:18:23.560 So when when the pandemic hit and everyone had to 0:18:23.600 --> 0:18:25.840 stay home, when they got to that moment when everyone 0:18:25.880 --> 0:18:28.199 had to stay home, I'm the kind of guy just 0:18:28.240 --> 0:18:30.240 if you listen to my story, I can't sit still. 0:18:31.200 --> 0:18:32.240 I'm not going to sit still. 0:18:32.320 --> 0:18:35.960 So while everyone was sitting still, that's when there's twenty twenty, 0:18:36.040 --> 0:18:39.240 I was like, Okay, we've been going around the world. 0:18:39.520 --> 0:18:43.400 I now drink this great tequila. I don't drink vodka anymore. 0:18:43.440 --> 0:18:45.680 This is year since I'm drinking Vodkin, And I wanted 0:18:45.720 --> 0:18:48.680 to like, how do I do this? So I made 0:18:48.680 --> 0:18:51.719