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Speaker 1: It's time to get inside the Giants huts. Let's let's

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Speaker 1: Giants get out on the Giants Give me some German

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Speaker 1: part of the Giants Podcast Networks Role.

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Speaker 2: Welcome to another edition of The Giants Little Podcast, brought

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Speaker 2: to you by Citizens Official.

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Speaker 1: Bank of the Giants.

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Speaker 2: We're off to Germany for the Giants game in Munich

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Speaker 2: against the Carolina Panthers, the giants first ever game in Germany.

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Speaker 1: We're leaving on Thursday night, arriving on Friday.

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Speaker 2: Morning, and this season to reach fans in Germany, the

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Speaker 2: Giants decide to bring on Marcus Kohon Romer. Germany is

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Speaker 2: one of the is the Giants whole market overseas, so

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Speaker 2: we thought it would be wise to reach out to

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Speaker 2: those fans with a former Giant that was born and

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Speaker 2: raised and started playing football in Germany and Marcus Kuhn,

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Speaker 2: so he's who doing a lot of content in German

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Speaker 2: language stuff to reach out to those fans. Obviously he

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Speaker 2: knows a lot about the team as well. So we

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Speaker 2: had a chance to talk to Marcus about the trip,

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Speaker 2: the team and German fans and exactly what this German

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Speaker 2: market is like for the Giants all right, and now

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Speaker 2: we welcome in our first guest of today's podcast. That

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Speaker 2: is Marcus Kuhn, former Giants defensive lineman. He's been with

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Speaker 2: us this year getting us ready for Germany and a

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Speaker 2: lot of German outreach of German fans and everything like

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Speaker 2: that markets URSA. How has it been kind of being

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Speaker 2: back with the Giants on the media side, trying to

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Speaker 2: bring in some of our German fans as the Giants

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Speaker 2: have brought Germany in as our whole market abroad.

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Speaker 3: No, it's great. I mean, I have such good memories

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Speaker 3: with this organization, right, I had an unbelievable time as

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Speaker 3: a player, and I joined the Giants for almost like

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Speaker 3: two years and then looked into various roles in the

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Speaker 3: front office. So this is kind of my third time

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Speaker 3: back now in this role, and obviously being from Germany

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Speaker 3: and the NFL growing in Germany way the way it

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Speaker 3: does or has been, and now the Giants actually being

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Speaker 3: part of it and even playing there. Yeah, it's almost

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Speaker 3: like a surreal full circle moment for me.

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Speaker 2: What are some of the things so fans understand that

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Speaker 2: you've been doing for the Giants trying to connect with

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Speaker 2: some of our German fans.

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Speaker 3: Yeah, So I mean, first of all, it's good to

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Speaker 3: understand what the NFL is doing in general. Right, they

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Speaker 3: identified multiple markets all across the world, and then allow

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Speaker 3: teams to have the same rights as they have in

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Speaker 3: their domestic market, like the Giants have around there in

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Speaker 3: the Tristate area where they can do own activations, to

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Speaker 3: do some own partnerships, sponsorships, marketing in the region. And yeah,

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Speaker 3: now teams are allowed to do that also internationally. And

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Speaker 3: then the Giants, fortunately enough for me and also think

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Speaker 3: smart enough for them, they picked Germany as that market

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Speaker 3: because football is such a popular sport now in Germany.

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Speaker 3: It's the second most watched TV sport in Germany, just

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Speaker 3: behind soccer. And yeah, kind of support them in a

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Speaker 3: few things that they're doing, mostly on the digital side

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Speaker 3: when it comes to content, because that's a lot of

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Speaker 3: times the easiest way to approach a new fang group

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Speaker 3: just to show them behind the scenes what's actually happening

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Speaker 3: on a football organization and teach them more about the Giants.

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Speaker 1: Yeah, well, I'm excited about it too.

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Speaker 2: Both my pairs of grandparents all from Germany, so I've

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Speaker 2: never been before Sascus, be an excused to go there.

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Speaker 2: And then check it out, which I'm really excited about.

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Speaker 2: You mentioned that second most watched sport besides soccer is

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Speaker 2: American football. Why do you think American football is so

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Speaker 2: popular with Germans.

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Speaker 3: I mean, I'm not one hundred percent sure why exactly

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Speaker 3: we're so fond of American football, but I think it's

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Speaker 3: such a different sport than we used to But I mean,

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Speaker 3: Germans liked sports in general as sport, but we also

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Speaker 3: think we liked the very tactical aspect of it. Back

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Speaker 3: in the day when we had the NFA Europe, you know,

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Speaker 3: it was actually the NFA Europe, but then by the

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Speaker 3: time it was more like the NFL Germany in the

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Speaker 3: two thousands and early two thousands, because five out of

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Speaker 3: six teams were in Germany, and that kind of shows

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Speaker 3: even back then that Germany was a very good market

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Speaker 3: for the NFL and for American football in general, and

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Speaker 3: it just kind of became stronger and more and more

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Speaker 3: like this. But I think, yeah, Germans like the physicality

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Speaker 3: of the sport, but also like the tactics and the

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Speaker 3: coaching behind it. You have to be very disciplined, very

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Speaker 3: detail oriented, which I feel like a little bit of

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Speaker 3: German customs as well, so maybe maybe that's the overlap.

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Speaker 1: Yeah, it could be.

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Speaker 2: So the NFL went out there last year for the

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Speaker 2: first time. What was the reaction two years ago?

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Speaker 1: Two years ago?

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Speaker 2: I'm sorry, you're right, what was the reaction to from

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Speaker 2: the German population getting to go to the games and

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Speaker 2: just what the demand has been four games out there

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Speaker 2: and Fanish trying to get tickets of these games.

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Speaker 3: It was kind of two years ago. It was the

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Speaker 3: first game in the Aliance Arena and Munich in the stadium,

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Speaker 3: and yeah, they call it the Munich Football Stadium, I

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Speaker 3: think for this because Alians not a partner of the NFL,

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Speaker 3: but they they had the first game there and I

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Speaker 3: mean it was it was Tom Brady coming to town, right,

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Speaker 3: so obviously big names, a very good team came and

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Speaker 3: it was it was an unbelievable atmosphere and there was

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Speaker 3: millions of people trying to get tickets to that first

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Speaker 3: game in Munich. And then last year I think we

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Speaker 3: had even for the Chiefs game, we had over two

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Speaker 3: million people trying to get tickets, and then the Patriots

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Speaker 3: game even had like over three million. I think it

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Speaker 3: got more and more, and I think now people realize

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Speaker 3: it's kind of impossible to get tickets, so it dropped

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Speaker 3: off a tiny bit, but still it was like over

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Speaker 3: two million people trying to get tickets for the Giants

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Speaker 3: Panders game, and that just shows you how kind of

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Speaker 3: crazy football fans are that they will sit on the

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Speaker 3: computer in the queue, two million of them to you know, to, yeah,

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Speaker 3: to get tickets to this game.

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Speaker 2: You mentioned where the stadium is taking place FC baarn.

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Speaker 2: I don't think Americans understand the cultural significance of that

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Speaker 2: football club in Germany and why it's so important to

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Speaker 2: playing at that stadiums. Why don't you kind of give

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Speaker 2: Americans a feel for why FC Baron is so important

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Speaker 2: to Munich, to Germany and the significance of playing in

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Speaker 2: that building.

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Speaker 3: I mean, it's historically the best soccer franchise or tech

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Speaker 3: club in Germany and one of the top clubs in Europe,

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Speaker 3: so a lot of traditions. It feels like they win

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Speaker 3: the German Championship every single year. Last year they didn't

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Speaker 3: get lucky again, so it was another team that did it.

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Speaker 3: But yeah, they're playing in the most modern, biggest football

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Speaker 3: stadium or soccer stadium for them in Germany overall, So

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Speaker 3: for that game to come to Munich, to the stadium

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Speaker 3: overall in that region. Yeah, it's great. And also if

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Speaker 3: I feel like as Americans think about Germany, that's kind

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Speaker 3: of they're more thinking about in their mind. They have

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Speaker 3: more Bavaria and stuff like that.

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Speaker 4: You're ready for a change. Payday comes early with citizens,

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Speaker 4: So go to that retreat. Knew you move to the country.

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Speaker 4: Now you're raising goats and launching a lifestyle brand. Are

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Speaker 4: you ready for all that life brings?

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Speaker 1: Absolutely?

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Speaker 3: So.

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Speaker 1: I know you're doing some work. I'll be going out

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Speaker 1: there Thursday.

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Speaker 2: You're going to be in Germany even earlier in the week,

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Speaker 2: you know, getting ahead of us and doing a lot

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Speaker 2: of stuff with fans and stuff like that. I know

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Speaker 2: you have some like football one on one stuff plan

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Speaker 2: to try to teach the people.

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Speaker 1: More about football.

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Speaker 2: But based on what you're telling me, a lot of

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Speaker 2: these guys are pretty locked in, right, So how are

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Speaker 2: you trying to spread kind of the the rules and

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Speaker 2: some of the finer details of American football to maybe

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Speaker 2: some of the German population that isn't quite as locked

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Speaker 2: into American football as it might be a soccer.

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Speaker 3: Yeah, and then I broadcast games in Germany as well,

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Speaker 3: So the audience there obviously is a little different. You

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Speaker 3: have you educate a little bit more, you can't go

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Speaker 3: I mean, we're not talking about coverages and certain offensive

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Speaker 3: concepts and things like that, Like we're trying to educate

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Speaker 3: them but also entertain them. And I think that's the

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Speaker 3: same thing for the games. Like a lot of times,

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Speaker 3: there's a good amount of fans obviously know what's going

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Speaker 3: on and know the just of it, and know most

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Speaker 3: of the rules and everything, and there will still be

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Speaker 3: some when you throw a flag, like what's that yellow

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Speaker 3: flag doing on the field all of a sudden, and

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Speaker 3: why is there another one? And stuff like that, But overall,

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Speaker 3: people have a very good understanding, and I think especially

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Speaker 3: the ones that make it in the stadium most likely

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Speaker 3: know what's going on. But I think different cultures and

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Speaker 3: different people have a certain have a different appreciation about

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Speaker 3: sport as well. So I was just in London for

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Speaker 3: the London Games and I watched the prem in the game,

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Speaker 3: and even people in the UK that cheer differently for

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Speaker 3: soccer than for example, in Germany. Right, the cheerful like

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Speaker 3: a tackle and just the effort alone, and in Germany

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Speaker 3: it's like another thing, and I think that's the same

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Speaker 3: thing for American football. So American football fans in the US,

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Speaker 3: they's cheer for kind of different things than sometimes what

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Speaker 3: happens in the games in Germany.

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Speaker 2: Now obviously it's a little bit different, right because when

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Speaker 2: they play in England it's NGO speaking, right, So German

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Speaker 2: and they might be more into I think they're probably

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Speaker 2: more into American football in Germany before we went to

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Speaker 2: England than they were there. But you also have a

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Speaker 2: large American You also have a large American military presence

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Speaker 2: in Germany, right There's a lot of bases out there,

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Speaker 2: so there's a lot of American expats I imagine are like,

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Speaker 2: oh man, I got a chance to go to American

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Speaker 2: football game, and they get pretty pumped up about it.

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Speaker 3: Yeah, one numbercent. I mean, that's one thing, But I

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Speaker 3: mean it's mostly German Germans that are going to the Yeah,

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Speaker 3: it really, it really is. And I think a lot

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Speaker 3: of Americans that have been they maybe had a chance

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Speaker 3: to go back here and and kind of watching an

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Speaker 3: NFL game there, But most of the Germans in the state,

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Speaker 3: they've never seen an NFL game, and that's their opportunity.

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Speaker 3: That's why it's so important to have games internationally just

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Speaker 3: to kind of reward those fans, bring the NFL a

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Speaker 3: little bit closer, because unfortunately, for all a lot of them,

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Speaker 3: it's impossible do you ever make it through the.

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Speaker 2: US Now, obviously there's a lot of logistics to figure

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Speaker 2: this out. But if the NFL ever decides that they

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Speaker 2: want to have like a European Division or something like that,

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Speaker 2: I got to imagine Germany could probably support at least

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Speaker 2: one team. It's a big country. You could probably get

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Speaker 2: one on the western one in the East too, right,

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Speaker 2: I imagine Germany can probably support a couple of teams if

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Speaker 2: they needed to.

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Speaker 3: Yeah, one of the North, one of the South. I mean,

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Speaker 3: it's I think. I mean, Germany is the biggest and

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Speaker 3: the most attractive market for the NFL, I think internationally

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Speaker 3: even I mean especially in Europe. Yes, in London and

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Speaker 3: the UK games or now we're talking about Ireland like that,

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Speaker 3: there are football fans, but just population alone, I mean,

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Speaker 3: we have over eighty million people living in Germany, like

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Speaker 3: over one hundred mi in the in the Dark region,

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Speaker 3: in the German speaking region, so there is there's a

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Speaker 3: lot of humans that can be football fans. And obviously,

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Speaker 3: like it's a lot easier to go around continental Europe

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Speaker 3: and sometimes fly apply to the island and stuff like that.

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Speaker 3: So if they will have a European Division, I think

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Speaker 3: we're definitely the race for at least one team.

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Speaker 2: All I tell the fans some of the stuff that

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Speaker 2: the Giants as a team and organization are doing out

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Speaker 2: there in Germany, if Giant fans are out there, if

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Speaker 2: they're traveling out there, if you already have Giant fans

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Speaker 2: in Germany, what are some of the things that that

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Speaker 2: the Giants are doing where fans get a chance to,

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Speaker 2: you know, get closer to the team, interact with the

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Speaker 2: team a little bit while we're out there.

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Speaker 3: Yeah, the Giant's doing a lot actually, so they're they're

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Speaker 3: coming not only for the game. They have a group

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Speaker 3: of people coming way before the game, and obviously the

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Speaker 3: team and the team planes, they get their Friday, have

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Speaker 3: a walkthrough, and then right pretty musadic, get ready for

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Speaker 3: the game, play Sunday and leave. But there's a lot

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Speaker 3: of people from the organization that come in early. I mean,

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Speaker 3: we have a football clinic there on Wednesday just to

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Speaker 3: kind of help grasp football development. That's maybe not so

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Speaker 3: much fan facing, but every team actually, so there are

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Speaker 3: ten teams right now that have marketing rights in Germany.

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Speaker 3: They all have their pubs, so even that's interesting to

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Speaker 3: check out. The Giants are at the Whole boy House

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Speaker 3: and mentioned in Munich, so that's like one of the

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Speaker 3: most famous ones the beer halls, So always interesting to

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Speaker 3: check out that out, see what the Giants are doing

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Speaker 3: there and also each in German food, maybe have some

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Speaker 3: German beverages as well, and it's always a good experience.

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Speaker 3: So there's another event on Friday and Saturday night, so

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Speaker 3: I think there's The whole city of Munich is kind

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Speaker 3: of painted in red, white and blue, and there's a

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Speaker 3: lot of American football experiences you can you can participate in.

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Speaker 4: You love turf, you're good at it, so you start

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Speaker 4: a turf biz business grows, your savings grow, become the

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Speaker 4: most celebrated name in turf. Are you ready for all

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Speaker 4: that life brings?

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Speaker 2: Yeah, Johnny, venture to go to Giants dot com. They

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Speaker 2: get to check out whe everybody is. And you you

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Speaker 2: mentioned the halfware House like that's a historical The fact

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Speaker 2: that they're like branding that for a football team, to

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Speaker 2: me seems like a pretty big deal given the historical

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Speaker 2: significance of that of that pub.

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Speaker 3: Yeah, I mean it's it's a huge it's a huge venue.

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Speaker 3: They make their own beer, it's I mean, they even

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Speaker 3: have one in Las Vegas right now. I think I

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Speaker 3: think they even have one in New York, so they

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Speaker 3: kind of branched out. But yeah, it's a it's a

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Speaker 3: fun place. You sit on the big beer banks, like

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Speaker 3: it's all these big wooden tables, and it's easy to

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Speaker 3: make some friends with Germans or other tourists that they're

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Speaker 3: visiting town right now, So it's definitely worth a trip.

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Speaker 2: You mentioned the clinic. I'm curious how much is American

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Speaker 2: football catching on with the younger Germans that you will

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Speaker 2: play it and not just watch it.

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Speaker 3: Yeah, I think we have like over seventy thousand people

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Speaker 3: playing American football in Germany on a recreational level and

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Speaker 3: on a pretty much for fun and then just men

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Speaker 3: and women meeting up and club teams and enjoying themselves

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Speaker 3: and playing football just pretty much for the for the

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Speaker 3: heck of it. And that is one thing, but we

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Speaker 3: obviously were trying to get younger people to the sport.

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Speaker 3: I mean, there's a big flag football initiative in Germany

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Speaker 3: as well. I mean, we have to get the team

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Speaker 3: Germany ready for twenty twenty eight for the Olympics. So

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Speaker 3: trying to get more people to play flag football, boys

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Speaker 3: and girls obviously, and then try to do a little

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Speaker 3: bit something obviously pro tackle football as well, that maybe

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Speaker 3: they will be in the next the next Marcus Cohen

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Speaker 3: coming from Germany and playing in the NFL. That's that's

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Speaker 3: the goal.

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Speaker 1: We love to see it and finally Marcus, hopefully.

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Speaker 3: Hopefully even better than this.

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Speaker 2: Yeah, well, full disclosure, we're recording this before you leave

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Speaker 2: for Germany, so this is before the Command News game.

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Speaker 2: But as a former defensive lineman, I got to give

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Speaker 2: you a chance to talk about this Giants defensive front

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Speaker 2: line a little bit and how they're getting after the passer.

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Speaker 1: How much fun is it for you to watch these

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Speaker 1: guys go to work.

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Speaker 3: It's the best. I mean, I'm in the office so

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Speaker 3: at the training grounds every Wednesday, and I'm in the

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Speaker 3: locker room and do some stuff for the media as well.

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Speaker 3: So but I talked to Dexter Lawrence. We became close

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Speaker 3: and I talked to him almost every time I'm in there,

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Speaker 3: and I said to him this this past Wednesday. Watching

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Speaker 3: him play in the NFL reminds you of me of

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Speaker 3: when I played in Germany. I was just bigger and

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Speaker 3: stronger than everybody else on the field, and I made

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Speaker 3: these kids look like little kids. But they were little kids.

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Speaker 3: Dexter does it in the NFL level when they're grown

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Speaker 3: men and they're very strong, and it's it is kind

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Speaker 3: of insane how he moves other people out of his

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Speaker 3: way and they have no chance of doing anything, and

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Speaker 3: it really seems like every play. I mean, it's I

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Speaker 3: know what it takes to fight against these these guys

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Speaker 3: on the off of the line, and it's not easy,

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Speaker 3: and he makes it look so easy. It's it's really unbelievable.

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Speaker 3: And then you have some great guys on the edge

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Speaker 3: and they can watch the football. So yeah, I really

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Speaker 3: I've always enjoyed watching the Giants defense.

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Speaker 1: Yeah, I mean that Dexter is just one of a kind.

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Speaker 1: It's really yeah, he is one. He's one of one

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Speaker 1: and a great person.

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Speaker 3: So it's always good if good guys are also good players.

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Speaker 1: That's what you want, Marcus.

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Speaker 2: We can't wait to arrive on your home turf a

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Speaker 2: little bit later this week. Can't wait to get out

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Speaker 2: there and see and hang out with you. Thanks for

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Speaker 2: doing everything you're doing for us, Man, and we can't

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Speaker 2: wait to experience some German culture with you next week.

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Speaker 3: Perfect. I'm excited to see you guys in Germany.

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Speaker 2: Great stuff from Marcus Kohn. I mean, I know Marcus

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Speaker 2: a long time. I was obviously here covering him when

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Speaker 2: he was with the Giants. Fantastic guys done, great workforce.

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Speaker 2: It's great to have him on our team talking to

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Speaker 2: our fans in Germany. I can't wait to get at

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Speaker 2: their Munich to meet some of the German fans out there.

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Speaker 2: It's always a lot of fun to be out there

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Speaker 2: and meet some of these big time giant fans. And

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Speaker 2: something tells me that that stadium will be packed with

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Speaker 2: a lot more Giant fans than Panther fans on Sunday

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Speaker 2: morning here Eastern time, Sunday afternoon, Munich time. Thanks for

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Speaker 2: being with us to the Giants. Little podcast brought to

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Speaker 2: you by Citizens Official Bank of the Giants.

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Speaker 1: We'll see you next time. Everybody,