1 00:00:01,600 --> 00:00:04,160 Speaker 1: Every day a week ago. Pick your ass up the 2 00:00:04,200 --> 00:00:04,960 Speaker 1: Breakfast Club. 3 00:00:05,200 --> 00:00:09,120 Speaker 2: You don't finish for y'all done morning. Everybody's DJ Envy 4 00:00:09,360 --> 00:00:11,959 Speaker 2: just hilarious. Chelamaine the guy. We are the Breakfast Club. 5 00:00:12,000 --> 00:00:13,320 Speaker 1: We got a special guest in the building. 6 00:00:13,440 --> 00:00:15,640 Speaker 2: Always a pleasure to see. This Brother album is out 7 00:00:15,680 --> 00:00:18,000 Speaker 2: right now. Something's in the Water ladies and gentlemen, Lollo Russ, 8 00:00:18,120 --> 00:00:18,720 Speaker 2: welcome back. 9 00:00:18,560 --> 00:00:22,680 Speaker 3: Brother, Something that the Water comes out on the sixth year. 10 00:00:22,920 --> 00:00:26,120 Speaker 1: You know, we actually were moving it back. We've been 11 00:00:26,239 --> 00:00:29,680 Speaker 1: campaigned and sell one hundred thousand albums. It's out and no, 12 00:00:29,760 --> 00:00:31,960 Speaker 1: it ain't out. You know, we just been doing pre 13 00:00:32,080 --> 00:00:34,120 Speaker 1: orders so we can go pre order and listen to 14 00:00:34,200 --> 00:00:36,720 Speaker 1: like some of the tracks. But we hit twenty one 15 00:00:36,760 --> 00:00:38,800 Speaker 1: thousand hours and thirty days. So wow. 16 00:00:38,840 --> 00:00:40,960 Speaker 3: You know, now talk to us about this hundred thousand, 17 00:00:42,040 --> 00:00:44,240 Speaker 3: one hundred thousand copies. You're trying what's called a hundred 18 00:00:44,240 --> 00:00:47,159 Speaker 3: thousand albums challenge. You're trying to sell one hundred thousand copies. Yeah, 19 00:00:47,200 --> 00:00:51,560 Speaker 3: independently off this one project. Where did the idea come from? 20 00:00:51,720 --> 00:00:54,080 Speaker 1: Man? Just a stroll with me and the homie. You know, 21 00:00:54,160 --> 00:00:56,560 Speaker 1: we take walks every morning and just kind of build 22 00:00:56,600 --> 00:00:58,960 Speaker 1: the vision and the dream and what we want. And 23 00:00:59,000 --> 00:01:00,920 Speaker 1: it was one of the monings I was feeling myself 24 00:01:00,960 --> 00:01:03,639 Speaker 1: and I'm like, no, God can sell a hundred thousand hours, 25 00:01:03,680 --> 00:01:05,880 Speaker 1: you know. And I decided to just go to the 26 00:01:05,880 --> 00:01:08,240 Speaker 1: world with it and believe in myself and take the chance. 27 00:01:08,319 --> 00:01:09,759 Speaker 1: You know. I think it's a goal that a lot 28 00:01:09,800 --> 00:01:13,160 Speaker 1: of people don't get to achieve, and I wanted to 29 00:01:13,160 --> 00:01:15,199 Speaker 1: see that through for myself and my community. 30 00:01:16,160 --> 00:01:16,959 Speaker 4: Like, I love what you. 31 00:01:16,920 --> 00:01:19,679 Speaker 3: Do because it's like the evolution of Nipsey Hustles Proud 32 00:01:19,720 --> 00:01:22,440 Speaker 3: to Pay campaign, but you always just pay what you want. 33 00:01:22,600 --> 00:01:24,800 Speaker 4: Yeah, Yeah, And it's like people. 34 00:01:24,600 --> 00:01:26,800 Speaker 3: Who just appreciate you and appreciate what you do end 35 00:01:26,840 --> 00:01:28,040 Speaker 3: up dropping some money. 36 00:01:28,319 --> 00:01:28,559 Speaker 1: Yeah. 37 00:01:28,880 --> 00:01:32,880 Speaker 3: Kyrie Evan dropped what eleven eleven thousand, Snoop Dog twenty 38 00:01:32,920 --> 00:01:36,320 Speaker 3: five hundred, John bellionni snow the product did five k, 39 00:01:36,840 --> 00:01:39,640 Speaker 3: entertained it a thousand. 40 00:01:40,440 --> 00:01:43,200 Speaker 5: Yeah, and then just like regular people too, like you 41 00:01:43,200 --> 00:01:47,400 Speaker 5: know what I'm saying, Yeah, eleven thousand, eleven, like ten thousand, 42 00:01:47,520 --> 00:01:50,360 Speaker 5: eight thousand, this is dope? And do you have a 43 00:01:50,440 --> 00:01:52,560 Speaker 5: dadline for it? The honey cakes? 44 00:01:52,600 --> 00:01:54,960 Speaker 1: So you just extended, Yeah, I just extended. So I'm 45 00:01:54,960 --> 00:01:57,760 Speaker 1: gonna go through February. You know, I really feel like 46 00:01:57,800 --> 00:02:00,200 Speaker 1: it's an achievable goal. And just where we Land did 47 00:02:00,200 --> 00:02:03,320 Speaker 1: at twenty one thousand Indie, I've already you know, there's 48 00:02:03,400 --> 00:02:06,120 Speaker 1: major artists that can't sell that amount, so we've already 49 00:02:06,120 --> 00:02:08,040 Speaker 1: surpassed it. But I really I just want to see 50 00:02:08,040 --> 00:02:09,800 Speaker 1: it to fluition. I believe I could do it. 51 00:02:09,880 --> 00:02:13,240 Speaker 5: So why you wanted to sell one hundred k albums 52 00:02:13,280 --> 00:02:14,840 Speaker 5: before you dropped it? 53 00:02:14,919 --> 00:02:15,119 Speaker 6: Oh? 54 00:02:15,240 --> 00:02:16,959 Speaker 5: I thought you mean just sell. 55 00:02:18,200 --> 00:02:20,240 Speaker 1: Damn before damn. 56 00:02:20,440 --> 00:02:26,000 Speaker 5: This is still good though, pre orders yeah damn. 57 00:02:26,160 --> 00:02:30,919 Speaker 7: But congratulations, gratitude that Little John. Every record on album. 58 00:02:31,000 --> 00:02:34,640 Speaker 1: Yep, yep, everything in my homies, my in house team. 59 00:02:35,000 --> 00:02:37,360 Speaker 1: They teamed up with John and we sat in the studio. 60 00:02:37,400 --> 00:02:39,480 Speaker 1: I think we did a total like four sessions. Got 61 00:02:39,520 --> 00:02:39,880 Speaker 1: it done? 62 00:02:40,080 --> 00:02:41,160 Speaker 7: How Little John? 63 00:02:43,440 --> 00:02:45,920 Speaker 1: It's been some years we've been chopping it up. And 64 00:02:45,960 --> 00:02:48,840 Speaker 1: then we was randomly in la and having a convo 65 00:02:48,960 --> 00:02:50,399 Speaker 1: and I was like, I'm just in the text little 66 00:02:50,440 --> 00:02:52,320 Speaker 1: John and see if he respond and was in the 67 00:02:52,320 --> 00:02:53,280 Speaker 1: studio the next day. 68 00:02:53,360 --> 00:02:57,880 Speaker 3: Wow, Yeah, what is the Russell's sound Because like a 69 00:02:57,960 --> 00:02:59,920 Speaker 3: few people see you do records a little John, it's 70 00:03:00,120 --> 00:03:01,880 Speaker 3: you doing the hapey stuff. Because you're from the Bay 71 00:03:01,960 --> 00:03:04,880 Speaker 3: but then you can actually spit yeah a lyricist. 72 00:03:05,040 --> 00:03:06,840 Speaker 4: Yeah, what is Lo Russell's sound? 73 00:03:09,800 --> 00:03:15,440 Speaker 1: It's hard to encapsulate and it's tough. We talk about 74 00:03:15,440 --> 00:03:17,600 Speaker 1: that often. Like a lot of people think I'm just 75 00:03:17,680 --> 00:03:20,320 Speaker 1: like a Bay Area rapper because they've seen like lately, 76 00:03:20,400 --> 00:03:23,160 Speaker 1: what's popular, what's viral? But you know you found me 77 00:03:23,720 --> 00:03:26,600 Speaker 1: early do that little dance and you know people who 78 00:03:26,680 --> 00:03:29,959 Speaker 1: know me, people who watch the Tiny Death. No, it's 79 00:03:30,000 --> 00:03:32,480 Speaker 1: really hard to you know. I make everything from R 80 00:03:32,480 --> 00:03:35,480 Speaker 1: and B to rap. I think the sound is just music. 81 00:03:35,600 --> 00:03:37,400 Speaker 1: It's just I just make life music. 82 00:03:37,920 --> 00:03:40,720 Speaker 3: Ovane sent me that, Uh it was the twenty twenty 83 00:03:40,720 --> 00:03:44,760 Speaker 3: one freestyle. Yeah it was uh yeah, it was oh yeah, 84 00:03:44,840 --> 00:03:45,720 Speaker 3: Good Company Radio. 85 00:03:45,800 --> 00:03:47,000 Speaker 4: I forgot what the name of the freestyle. 86 00:03:47,000 --> 00:03:49,800 Speaker 1: I know it was freestyle. Yeah yeah yeah. 87 00:03:49,840 --> 00:03:51,760 Speaker 3: And I heard that and it was funny because Hobein 88 00:03:51,800 --> 00:03:53,640 Speaker 3: sent it to me. God blessed that he sent it 89 00:03:53,640 --> 00:03:55,720 Speaker 3: to me and I didn't click on it. And then 90 00:03:55,760 --> 00:03:57,520 Speaker 3: like a day later he was like, you ain't click 91 00:03:57,600 --> 00:03:59,960 Speaker 3: on that video. I since because he knew that about 92 00:04:00,080 --> 00:04:01,760 Speaker 3: click on it, I'd be like, yo, who is this? 93 00:04:02,880 --> 00:04:05,640 Speaker 3: That's exactly what happened I'm like, Yo, this dude is phenomenal. 94 00:04:05,760 --> 00:04:08,360 Speaker 4: Yeah, so that's all to me. That was always the laying. 95 00:04:08,440 --> 00:04:11,600 Speaker 3: But then I started seeing you do everything and I'm like, hey, Larrussell, 96 00:04:11,680 --> 00:04:13,640 Speaker 3: can he can just do whatever he wants at this point? 97 00:04:14,040 --> 00:04:16,719 Speaker 1: Yeah, And you know, that was the goal from the beginning. 98 00:04:16,839 --> 00:04:19,560 Speaker 1: Like I, I've always made every kind of music, but 99 00:04:19,680 --> 00:04:22,320 Speaker 1: I just I went viral for this, so people assume 100 00:04:22,400 --> 00:04:24,960 Speaker 1: that that's what it was, you know. And I've always 101 00:04:24,960 --> 00:04:28,200 Speaker 1: wanted to have regional representation and make sure people understood 102 00:04:28,200 --> 00:04:30,320 Speaker 1: where I was from too. You know, when I started, 103 00:04:30,320 --> 00:04:32,280 Speaker 1: everybody seeing the freestyles and they thought I was from 104 00:04:32,320 --> 00:04:32,920 Speaker 1: the East Coast. 105 00:04:33,000 --> 00:04:36,040 Speaker 2: So this is just like this album told you from 106 00:04:36,040 --> 00:04:38,400 Speaker 2: the East Coast. 107 00:04:40,320 --> 00:04:41,880 Speaker 7: So I say, what was your mind frame for this? 108 00:04:41,920 --> 00:04:43,320 Speaker 2: And you wanted people to know you I'm from the 109 00:04:43,360 --> 00:04:45,280 Speaker 2: Bay This is the sound o they don't know about now? 110 00:04:45,360 --> 00:04:48,960 Speaker 1: God damn right right? Yeah, I really wanted something that 111 00:04:49,000 --> 00:04:51,320 Speaker 1: represents us. You know. I feel like as a region, 112 00:04:51,360 --> 00:04:53,880 Speaker 1: we haven't had dominance in a long time. You know, 113 00:04:53,960 --> 00:04:56,360 Speaker 1: even when people think of their top ten list, you 114 00:04:56,400 --> 00:04:58,880 Speaker 1: don't often put a Bay Area artists in there. And 115 00:04:58,960 --> 00:05:01,599 Speaker 1: I wanted to just remin people like we make the 116 00:05:01,720 --> 00:05:03,840 Speaker 1: music that the coach would move to. When you hear 117 00:05:03,920 --> 00:05:07,120 Speaker 1: certain beats, that's our sound, that's our BPM and our residents. 118 00:05:07,120 --> 00:05:09,480 Speaker 1: But it's also we get am you know. Ain't too 119 00:05:09,520 --> 00:05:11,039 Speaker 1: many people who could rapt with me either? 120 00:05:12,240 --> 00:05:14,680 Speaker 3: Are there people who take advantage of the format and 121 00:05:14,680 --> 00:05:17,080 Speaker 3: try to underpay for the album, like here's a penny? 122 00:05:18,240 --> 00:05:20,360 Speaker 1: Of course, you know, but don't. I don't even look 123 00:05:20,400 --> 00:05:23,320 Speaker 1: at it as taking advantage. You know. We meet people 124 00:05:23,360 --> 00:05:26,719 Speaker 1: where they are, and I've had some people give me 125 00:05:26,760 --> 00:05:29,320 Speaker 1: a dollar for one thing and then come back three 126 00:05:29,320 --> 00:05:31,200 Speaker 1: months later when they are in a different position and 127 00:05:31,240 --> 00:05:33,680 Speaker 1: get me right with a hundred, you know. So I've 128 00:05:33,760 --> 00:05:37,400 Speaker 1: learned to stop basing whatever they use on that day 129 00:05:37,440 --> 00:05:39,400 Speaker 1: as like the value or the word of what they 130 00:05:39,400 --> 00:05:40,280 Speaker 1: think my art is. 131 00:05:40,400 --> 00:05:43,360 Speaker 2: Now, if somebody gives you eleven thousand dollars, right, is 132 00:05:43,360 --> 00:05:44,960 Speaker 2: that one album? 133 00:05:45,040 --> 00:05:47,920 Speaker 1: Yeah? So Kyrie bought one album for eleven thousand, so 134 00:05:48,080 --> 00:05:51,520 Speaker 1: you can you can either buy multiple four in them 135 00:05:51,560 --> 00:05:54,200 Speaker 1: out or you could buy one. And what special both 136 00:05:54,240 --> 00:05:56,640 Speaker 1: of them apply to me because he gave me a 137 00:05:56,680 --> 00:05:59,560 Speaker 1: world record for the highest digital album sold by buying 138 00:05:59,600 --> 00:06:03,279 Speaker 1: one for that amount versus buying a thousand don't like that. 139 00:06:03,440 --> 00:06:05,320 Speaker 2: I like see because you could have had having twenty 140 00:06:05,320 --> 00:06:06,760 Speaker 2: three thousand, it should have been thirty three. 141 00:06:06,839 --> 00:06:09,360 Speaker 7: Thats right, that's then I look at it up. 142 00:06:09,760 --> 00:06:13,960 Speaker 1: But I wouldn't have three. That wouldn't have been history history. 143 00:06:14,400 --> 00:06:17,400 Speaker 1: It wouldn't have been history. You know, So either one 144 00:06:17,720 --> 00:06:21,240 Speaker 1: is beneficial because it ain't two thousand. Ain't never non beneficial, 145 00:06:21,279 --> 00:06:22,640 Speaker 1: no matter how you cut it up. 146 00:06:23,560 --> 00:06:26,360 Speaker 2: Because really, twenty three thousand copies, right, you could say, 147 00:06:26,440 --> 00:06:32,159 Speaker 2: you like, yeah, sixty based on these numbers, Yeah, definitely. 148 00:06:32,400 --> 00:06:34,440 Speaker 5: What do you think the true monetary value of the 149 00:06:34,440 --> 00:06:35,039 Speaker 5: project is? 150 00:06:36,760 --> 00:06:40,599 Speaker 1: It's priceless, you know. I think that's what I built 151 00:06:40,600 --> 00:06:43,760 Speaker 1: my whole ethos and brand on. It's not free. It's priceless. 152 00:06:44,200 --> 00:06:46,599 Speaker 1: You know, when you get an experience that changes your life, 153 00:06:46,720 --> 00:06:49,480 Speaker 1: or you get to support somebody who's revolutionary and doing 154 00:06:49,520 --> 00:06:52,479 Speaker 1: something new and different and making history, that's a priceless 155 00:06:52,560 --> 00:06:53,960 Speaker 1: experience to contribute to. 156 00:06:54,040 --> 00:06:58,640 Speaker 3: No matter what, you built a career outside the traditional 157 00:06:58,680 --> 00:07:01,680 Speaker 3: industry machine, like did independence give you that? 158 00:07:01,760 --> 00:07:03,320 Speaker 4: A major label never could. 159 00:07:04,800 --> 00:07:09,160 Speaker 1: Freedom? You know, every label situation I was getting offered 160 00:07:09,160 --> 00:07:12,320 Speaker 1: early didn't allow me the ability to do what I did. 161 00:07:12,760 --> 00:07:16,000 Speaker 1: I released forty three albums just in the past. Since 162 00:07:16,040 --> 00:07:19,440 Speaker 1: twenty twenty one, I've dropped forty three albums on five years. 163 00:07:19,480 --> 00:07:22,400 Speaker 1: I was able to build my catalog that my family, 164 00:07:22,480 --> 00:07:26,200 Speaker 1: my team, everyone, the fans. There's people who own equity 165 00:07:26,280 --> 00:07:28,960 Speaker 1: even that me being able to share royalties with fans 166 00:07:29,040 --> 00:07:31,880 Speaker 1: and my homies that don't exist in the major system. 167 00:07:32,040 --> 00:07:34,320 Speaker 1: You know, it's like those royalties ain't choice to give. 168 00:07:34,600 --> 00:07:36,280 Speaker 4: He not capping either. He tried to give them to me. 169 00:07:36,720 --> 00:07:41,240 Speaker 1: Yo, what I did everybody who helped me early, you know, 170 00:07:41,480 --> 00:07:43,760 Speaker 1: I tried to take care of just cause it's like, but. 171 00:07:43,840 --> 00:07:46,120 Speaker 3: Only because it's we can't I'm a radio personality, so 172 00:07:46,160 --> 00:07:47,000 Speaker 3: I can't do that. 173 00:07:47,240 --> 00:07:49,600 Speaker 4: You know, that's unethical. But I'm like, nah, I Can'm 174 00:07:49,640 --> 00:07:50,120 Speaker 4: not doing that. 175 00:07:50,400 --> 00:07:54,160 Speaker 1: But you're a human though you're a radio personality, but 176 00:07:54,200 --> 00:07:56,240 Speaker 1: you're a human outside of this. Like one day it 177 00:07:56,280 --> 00:07:58,560 Speaker 1: won't be radio and you'll just be Charlemagne, and it's like, 178 00:07:58,640 --> 00:08:01,160 Speaker 1: you help contribute to the culture. You deserve to have 179 00:08:01,200 --> 00:08:06,200 Speaker 1: equity in that. Yeah, yeah, Okay, At what point? 180 00:08:06,480 --> 00:08:08,880 Speaker 3: At what point did you realize you didn't need permission 181 00:08:08,880 --> 00:08:09,680 Speaker 3: to be successful? 182 00:08:11,840 --> 00:08:15,680 Speaker 1: When I started being granted the same opportunities as the 183 00:08:15,720 --> 00:08:20,000 Speaker 1: people that I thought were here to me, and you know, 184 00:08:20,080 --> 00:08:22,280 Speaker 1: being able to come on Breakfast Club early and being 185 00:08:22,280 --> 00:08:24,680 Speaker 1: someone who got to come on to rap that first time. 186 00:08:24,680 --> 00:08:26,880 Speaker 1: I didn't even get interviewed. I just came and rapped. 187 00:08:27,040 --> 00:08:29,680 Speaker 1: We filmed the whole process of me coming up the elevator. 188 00:08:29,800 --> 00:08:32,080 Speaker 1: It was like a ten minute video total. Like I 189 00:08:32,160 --> 00:08:35,000 Speaker 1: came in, wrapped and left, you know, and that's all 190 00:08:35,040 --> 00:08:38,360 Speaker 1: it was. And being granted that type of access as 191 00:08:38,360 --> 00:08:41,240 Speaker 1: an Indian, as someone who people tell you like, oh, 192 00:08:41,280 --> 00:08:43,800 Speaker 1: you need major distribution, you need this, you need that, 193 00:08:44,040 --> 00:08:46,600 Speaker 1: and to get the same access and opportunity really just 194 00:08:46,679 --> 00:08:48,800 Speaker 1: altered my perspective on what was possible. 195 00:08:49,679 --> 00:08:51,760 Speaker 4: You just got the opportunity to perform at the super. 196 00:08:51,559 --> 00:08:55,400 Speaker 3: Bowl tailgate and you create curating the super Bowl house band. 197 00:08:55,400 --> 00:08:56,240 Speaker 4: I don't even know what that means. 198 00:08:56,640 --> 00:08:57,080 Speaker 7: I mean. 199 00:09:00,080 --> 00:09:00,800 Speaker 4: Bullhouse band. 200 00:09:01,240 --> 00:09:04,840 Speaker 1: So for the first time there's a an artist led 201 00:09:04,840 --> 00:09:08,400 Speaker 1: house band and basically all the in game music during 202 00:09:08,480 --> 00:09:11,640 Speaker 1: the game, between each quarter, we have hits pregame as 203 00:09:11,679 --> 00:09:14,480 Speaker 1: people coming in, Like, I'm just curating the energy in 204 00:09:14,559 --> 00:09:16,320 Speaker 1: the space of what it feels like to be in 205 00:09:16,360 --> 00:09:18,440 Speaker 1: the Bay Area for Super Bowl or you doing something 206 00:09:18,440 --> 00:09:22,400 Speaker 1: at the crib. I'm outside all time. 207 00:09:22,480 --> 00:09:24,840 Speaker 4: Okay, how did that happen? How did how did they 208 00:09:24,880 --> 00:09:27,360 Speaker 4: reach out to Larrusso for the Super Bowl? Super Bowl tailgateboard. 209 00:09:28,360 --> 00:09:30,560 Speaker 1: I got a good friend named George that I met 210 00:09:30,840 --> 00:09:33,560 Speaker 1: when I did Sunday Service last year, who's just like 211 00:09:33,640 --> 00:09:36,040 Speaker 1: a big brand guy. And he I met him and 212 00:09:36,080 --> 00:09:38,240 Speaker 1: he's like, man, you you so dope, Like I believe 213 00:09:38,280 --> 00:09:39,880 Speaker 1: in you. I'm gonna put you into contact with the 214 00:09:39,920 --> 00:09:42,360 Speaker 1: head of the NFL. And I'm just like this nigga 215 00:09:42,440 --> 00:09:44,599 Speaker 1: just talking, you know. But he ended up sending the 216 00:09:44,640 --> 00:09:48,480 Speaker 1: email like last year, at the very top of the year, 217 00:09:48,520 --> 00:09:51,200 Speaker 1: way before anything. And it wasn't even about s It 218 00:09:51,280 --> 00:09:53,079 Speaker 1: was just like, Hey, this is a guy I believe in. 219 00:09:53,120 --> 00:09:55,480 Speaker 1: I think you should check him out. And I just 220 00:09:55,480 --> 00:09:58,480 Speaker 1: just got closer, you know. They came back and was like, man, 221 00:09:58,520 --> 00:10:01,080 Speaker 1: we keep hearing your name everywhere. You on all of 222 00:10:01,080 --> 00:10:03,920 Speaker 1: our pitch decks. We keep seeing it. Come into the office. 223 00:10:03,960 --> 00:10:06,040 Speaker 1: Let's holler, let's see what we could do. And we 224 00:10:06,080 --> 00:10:09,040 Speaker 1: didn't know if there wasn't a position made for us 225 00:10:09,120 --> 00:10:11,840 Speaker 1: or budget nothing like this was something that was created 226 00:10:12,000 --> 00:10:15,199 Speaker 1: just for us specifically. And then at the last minute 227 00:10:15,240 --> 00:10:17,600 Speaker 1: they also offered us the tailgate, you know, as an 228 00:10:17,640 --> 00:10:20,520 Speaker 1: extra incentive. So it all just came together. 229 00:10:20,240 --> 00:10:22,120 Speaker 4: Because you know, everybody saw you out. 230 00:10:22,679 --> 00:10:24,320 Speaker 3: You went and met with jay Z, so they saw 231 00:10:24,320 --> 00:10:26,679 Speaker 3: the pictures of that, and then the super Bowl announcement 232 00:10:26,720 --> 00:10:28,240 Speaker 3: the next week, everybody's like, oh. 233 00:10:28,000 --> 00:10:31,600 Speaker 1: Yeah, the whole this was but you know, all of 234 00:10:31,640 --> 00:10:33,920 Speaker 1: them didn't even know this was happening, Like this is 235 00:10:33,960 --> 00:10:36,800 Speaker 1: something separate. You know, all of them curate the halftime 236 00:10:36,840 --> 00:10:38,760 Speaker 1: show and everything, but this ain't the halftime show. This 237 00:10:38,840 --> 00:10:41,600 Speaker 1: is completely separate. So even for them this was news. 238 00:10:42,320 --> 00:10:44,839 Speaker 3: But let's talk about the whole meeting. Because you had 239 00:10:45,000 --> 00:10:47,079 Speaker 3: you met with rock Nation, you know, I guess a 240 00:10:47,120 --> 00:10:49,200 Speaker 3: couple of years ago. Yeah, and you had some some 241 00:10:49,200 --> 00:10:51,560 Speaker 3: some criticism of the deal that they offered you. 242 00:10:51,679 --> 00:10:52,160 Speaker 1: Yeah. 243 00:10:52,960 --> 00:10:55,080 Speaker 4: Then well, first of all, talk about that. First of all, 244 00:10:55,160 --> 00:10:56,040 Speaker 4: what was the criticism? 245 00:10:56,480 --> 00:10:58,880 Speaker 1: Yeah, so on twenty twenty one, Rognation was one of 246 00:10:58,920 --> 00:11:01,360 Speaker 1: the first labels to offered me a deal, you know, 247 00:11:01,480 --> 00:11:03,839 Speaker 1: and how Van Champion that and we were talking earlier 248 00:11:03,840 --> 00:11:06,200 Speaker 1: about that and when they offered me the deal. Just 249 00:11:06,240 --> 00:11:09,960 Speaker 1: my entire process of going through that, like meeting who 250 00:11:10,080 --> 00:11:15,160 Speaker 1: was the heads then the energy was an ideal, you know, 251 00:11:15,400 --> 00:11:17,200 Speaker 1: but they end up offering me a deal, and the 252 00:11:17,200 --> 00:11:19,200 Speaker 1: first draft of the deal that came to me didn't 253 00:11:19,240 --> 00:11:22,120 Speaker 1: have like any advances, any money, anything attached to it. 254 00:11:22,120 --> 00:11:26,240 Speaker 1: It was just like a discretionary fun three sixty ten percent. Yeah, 255 00:11:26,280 --> 00:11:27,840 Speaker 1: they got us. So I went into the office and 256 00:11:27,840 --> 00:11:29,920 Speaker 1: I'm like, man, what's up with the deal? Like where's 257 00:11:30,200 --> 00:11:32,439 Speaker 1: all the info? And the numbers just don't really make sense. 258 00:11:32,800 --> 00:11:35,000 Speaker 1: And then God makes a phone call and he come 259 00:11:35,080 --> 00:11:37,880 Speaker 1: back with another deal within like two three minutes, and 260 00:11:37,880 --> 00:11:40,240 Speaker 1: it had all the numbers on it, and it just 261 00:11:40,280 --> 00:11:44,400 Speaker 1: blew me because I was like trying to get like 262 00:11:44,440 --> 00:11:46,600 Speaker 1: if I would have signed the first draft of the deal, 263 00:11:46,640 --> 00:11:49,280 Speaker 1: would you have ever told me that this wasn't the 264 00:11:49,360 --> 00:11:51,480 Speaker 1: right deal? You know? From there, it just made me 265 00:11:51,520 --> 00:11:53,720 Speaker 1: feel uneasy. And that's when I start talking like I 266 00:11:53,720 --> 00:11:56,240 Speaker 1: got a highlight hole because I feel like Hole been 267 00:11:56,360 --> 00:11:59,000 Speaker 1: champion this, Like I don't think he know what's going on, 268 00:11:59,400 --> 00:12:01,000 Speaker 1: you know, And I know Iver really heard nothing back 269 00:12:01,040 --> 00:12:02,560 Speaker 1: from there, and it just kind of kept moving, but 270 00:12:02,640 --> 00:12:05,760 Speaker 1: that news spread and I'm like, man, I mean, I'm 271 00:12:05,800 --> 00:12:08,240 Speaker 1: only I can only share my truth, you know. And 272 00:12:08,400 --> 00:12:11,720 Speaker 1: just recently, probably a year and a half ago, cruise 273 00:12:11,760 --> 00:12:13,600 Speaker 1: from Rock Nation hit me, and he's like, you know, 274 00:12:13,600 --> 00:12:15,520 Speaker 1: we're building a new regime up here. We got all 275 00:12:15,520 --> 00:12:18,040 Speaker 1: new people, and you know, I really want to make 276 00:12:18,040 --> 00:12:20,559 Speaker 1: sure you understand that that's not reflective of us or 277 00:12:20,600 --> 00:12:23,320 Speaker 1: representative of us, and how we believe you know that 278 00:12:23,360 --> 00:12:25,360 Speaker 1: should have went. We understand what you're doing and we 279 00:12:25,440 --> 00:12:28,120 Speaker 1: respect it. But I was still in the stance of like, nah, 280 00:12:28,120 --> 00:12:30,720 Speaker 1: I got our at hole, you feel me? And uh, 281 00:12:30,880 --> 00:12:33,360 Speaker 1: eventually I got the hoigher at hole and we really 282 00:12:33,440 --> 00:12:37,160 Speaker 1: sat and talked for three hours and he brought up, 283 00:12:37,320 --> 00:12:40,000 Speaker 1: you know, the deal and everything and just told me 284 00:12:41,679 --> 00:12:45,319 Speaker 1: what it was and this journey and how this little 285 00:12:45,360 --> 00:12:48,240 Speaker 1: black kid from Valao saying something to the world about 286 00:12:48,240 --> 00:12:50,600 Speaker 1: Home's company. That's what made him look at his own 287 00:12:50,640 --> 00:12:53,679 Speaker 1: house and be like, man, that wasn't right. That shouldn't 288 00:12:53,679 --> 00:12:55,280 Speaker 1: have went that way. You know, he didn't even have 289 00:12:55,400 --> 00:12:57,560 Speaker 1: full When you run a company that big, you don't 290 00:12:57,600 --> 00:12:59,839 Speaker 1: always have full visual or what the people that you 291 00:13:00,080 --> 00:13:00,960 Speaker 1: when power doing. 292 00:13:02,559 --> 00:13:05,160 Speaker 4: So clearly, clearly the conversation was good. 293 00:13:05,080 --> 00:13:07,080 Speaker 1: That your incredible, incredible. 294 00:13:07,559 --> 00:13:09,360 Speaker 4: So would you have taken a half million dollars or 295 00:13:09,360 --> 00:13:10,040 Speaker 4: the dinner. 296 00:13:10,760 --> 00:13:13,360 Speaker 1: Both both of them? 297 00:13:13,920 --> 00:13:15,320 Speaker 7: Are you thinking of the signing with Rock Nation this 298 00:13:15,320 --> 00:13:15,760 Speaker 7: time around. 299 00:13:16,000 --> 00:13:18,440 Speaker 1: You know, I'm officially signed to Rock Nation. 300 00:13:22,320 --> 00:13:23,640 Speaker 7: What does that mean? 301 00:13:25,840 --> 00:13:30,319 Speaker 1: It means I now have support beyond just my homies 302 00:13:30,559 --> 00:13:32,959 Speaker 1: and somebody who truly believe in what I'm doing, who's 303 00:13:32,960 --> 00:13:35,360 Speaker 1: already done what I've done to show me the path. 304 00:13:35,679 --> 00:13:37,640 Speaker 1: You know, I've gotten to a point of so much 305 00:13:37,640 --> 00:13:41,640 Speaker 1: success independently where I'm from that I lost my guides. 306 00:13:42,040 --> 00:13:44,440 Speaker 1: You know, I surpassed a lot of people who did 307 00:13:44,440 --> 00:13:46,960 Speaker 1: what I've done, so I didn't. We've been doing this 308 00:13:47,000 --> 00:13:49,760 Speaker 1: with no blueprint, no map, no route like where I'm 309 00:13:49,800 --> 00:13:52,319 Speaker 1: the first in my family to ever perform at super 310 00:13:52,320 --> 00:13:55,400 Speaker 1: Bowl and curate a house band, and and you know, 311 00:13:56,160 --> 00:13:58,160 Speaker 1: all of this is a first and Hove has been 312 00:13:58,240 --> 00:14:00,120 Speaker 1: here and done it, so it just gives us. It's 313 00:14:00,160 --> 00:14:03,240 Speaker 1: a different level of infrastructure. And I'm still indie. I 314 00:14:03,280 --> 00:14:05,520 Speaker 1: still own all my masters, I still spend my path, 315 00:14:05,600 --> 00:14:07,280 Speaker 1: I still do what I want. But now I have 316 00:14:07,360 --> 00:14:10,200 Speaker 1: a support where like I'm from, the Bay is going 317 00:14:10,200 --> 00:14:13,280 Speaker 1: to radio. I've never been able to get to radio. 318 00:14:13,600 --> 00:14:16,240 Speaker 1: You know, it's just a different system. And as soon 319 00:14:16,280 --> 00:14:19,640 Speaker 1: as we agree, like man, let's work, they were instantly 320 00:14:19,720 --> 00:14:21,960 Speaker 1: like we believe in this record, we willing to take 321 00:14:22,040 --> 00:14:25,440 Speaker 1: the radio. I've had partnerships prior where they try to 322 00:14:25,480 --> 00:14:28,120 Speaker 1: tell me it ain't worth it. Your some not worth 323 00:14:28,120 --> 00:14:30,560 Speaker 1: going on radio until you get a TikTok moment or 324 00:14:30,680 --> 00:14:34,120 Speaker 1: some viral chain. It's like, why we count on TikTok 325 00:14:34,160 --> 00:14:36,560 Speaker 1: to believe in something that we all believe in personally, 326 00:14:36,640 --> 00:14:36,840 Speaker 1: you know. 327 00:14:38,040 --> 00:14:41,840 Speaker 3: And also too, I feel like rock Nation still allows 328 00:14:41,880 --> 00:14:46,160 Speaker 3: you to have independence completely complete. 329 00:14:46,560 --> 00:14:49,480 Speaker 1: There was no way I would go over there without it, 330 00:14:49,880 --> 00:14:52,800 Speaker 1: you know, even through this journey thus far, Like this 331 00:14:52,880 --> 00:14:55,560 Speaker 1: is the first time I've partnered with anyone and they 332 00:14:55,600 --> 00:14:58,640 Speaker 1: called me and said, hey, we're thinking about doing this. 333 00:14:58,640 --> 00:15:00,760 Speaker 1: This is what we gonna spend on it. But how 334 00:15:00,800 --> 00:15:03,000 Speaker 1: you feel do you want us to do more or less? 335 00:15:03,080 --> 00:15:05,600 Speaker 1: What do you think for yourself? And that's a beautiful 336 00:15:05,600 --> 00:15:08,440 Speaker 1: thing because a lot of artists ain't even in them conversations. 337 00:15:08,960 --> 00:15:12,160 Speaker 1: You know that you have no idea what's going on. 338 00:15:12,280 --> 00:15:15,280 Speaker 1: But I'm a part of every conversation that has anything 339 00:15:15,320 --> 00:15:16,240 Speaker 1: to do with Larrussell. 340 00:15:17,400 --> 00:15:19,480 Speaker 3: How do you define winning now? Is it money? Is 341 00:15:19,480 --> 00:15:21,320 Speaker 3: it freedom? Is it impact? Is it peace? 342 00:15:29,600 --> 00:15:33,200 Speaker 1: I think it's impact, you know. I think how many 343 00:15:33,240 --> 00:15:35,560 Speaker 1: people I affect while I'm here and I'm doing what 344 00:15:35,600 --> 00:15:40,000 Speaker 1: I'm doing, and I show the way is what my 345 00:15:40,120 --> 00:15:43,240 Speaker 1: success is gauged by. You know, if I was to 346 00:15:43,320 --> 00:15:46,040 Speaker 1: do all this and I didn't help nobody or contribute 347 00:15:46,080 --> 00:15:48,800 Speaker 1: to nothing, even with what I did with Even, I 348 00:15:48,880 --> 00:15:51,680 Speaker 1: opened the door for everybody to eat and do pay 349 00:15:51,720 --> 00:15:54,360 Speaker 1: what you want and sell the album. Jake Cole just 350 00:15:55,000 --> 00:15:57,040 Speaker 1: you know, he just did his last album to Even 351 00:15:57,040 --> 00:15:59,080 Speaker 1: Pay what you Want and rant it up while they 352 00:15:59,440 --> 00:16:03,760 Speaker 1: twenty one Savage, Like, I brought people actually selling their 353 00:16:03,880 --> 00:16:07,240 Speaker 1: music back. That's something a Little black Boy and Valao did. 354 00:16:07,680 --> 00:16:10,360 Speaker 1: Niggas was waiting on DSPs and trying to get their 355 00:16:10,440 --> 00:16:12,880 Speaker 1: money off streams. I brought it back to like, nah, 356 00:16:13,160 --> 00:16:15,280 Speaker 1: go to your people and get your chicken. Here's a 357 00:16:15,320 --> 00:16:18,920 Speaker 1: platform for you to do. So that's my real impact 358 00:16:18,960 --> 00:16:22,280 Speaker 1: and contribution to the culture that wasn't done. You know 359 00:16:22,400 --> 00:16:23,040 Speaker 1: prior to me. 360 00:16:23,480 --> 00:16:25,360 Speaker 3: I love what you mentioned Balletjo Man, because you know, 361 00:16:25,640 --> 00:16:28,520 Speaker 3: like like you create in your own environment. 362 00:16:28,640 --> 00:16:30,760 Speaker 4: Literally got the. 363 00:16:30,080 --> 00:16:33,240 Speaker 3: Stage in your backyard, like with your people around you, 364 00:16:33,400 --> 00:16:37,160 Speaker 3: mom work and everybody working. How important is your environment 365 00:16:37,200 --> 00:16:39,520 Speaker 3: to your creativity vital? 366 00:16:40,040 --> 00:16:42,040 Speaker 1: You know, when we made this album with Little John, 367 00:16:42,600 --> 00:16:44,880 Speaker 1: we started the sessions in La and I kept telling 368 00:16:44,920 --> 00:16:46,600 Speaker 1: him like, you gotta come to the bank, like we 369 00:16:46,640 --> 00:16:49,200 Speaker 1: can only finish the album if you come to the bank. 370 00:16:49,480 --> 00:16:51,200 Speaker 1: And he's like, man, I'm gonna come. And he came 371 00:16:51,280 --> 00:16:55,240 Speaker 1: to the backyard and just the energy and feeling like 372 00:16:55,480 --> 00:16:57,840 Speaker 1: him for him to be in the backyard and be like, man, 373 00:16:57,880 --> 00:17:00,120 Speaker 1: I never thought I'd be here. It's crazy because we 374 00:17:00,160 --> 00:17:03,960 Speaker 1: looking at him like Nigga, we never thought, you know. 375 00:17:04,080 --> 00:17:07,800 Speaker 1: But it's like that that I'm Beyonce is something that 376 00:17:08,520 --> 00:17:11,040 Speaker 1: has been missing, Like I've been getting with all the 377 00:17:11,080 --> 00:17:14,119 Speaker 1: og producers, Me and Jazzy Fay was just cooking and 378 00:17:14,240 --> 00:17:16,600 Speaker 1: they're in these studios and in a room with me 379 00:17:17,240 --> 00:17:21,159 Speaker 1: like kids, like we all kids at play again. Like 380 00:17:21,240 --> 00:17:25,000 Speaker 1: that feeling and that energy left you. You see it now, 381 00:17:25,040 --> 00:17:27,800 Speaker 1: like it's like the fun left the music. People don't 382 00:17:27,800 --> 00:17:30,240 Speaker 1: feel that way, the vibrancy. But we bet if you 383 00:17:30,280 --> 00:17:32,800 Speaker 1: look at these videos of us making songs, it's like, man, 384 00:17:32,840 --> 00:17:35,280 Speaker 1: these are really kids at play enjoying what they do. 385 00:17:35,840 --> 00:17:38,240 Speaker 5: So you never thought that you would be here at 386 00:17:38,240 --> 00:17:39,360 Speaker 5: this point. You never did. 387 00:17:43,119 --> 00:17:45,440 Speaker 1: All I wanted was some molds in the box, shaving 388 00:17:46,520 --> 00:17:47,280 Speaker 1: in the song. 389 00:17:47,160 --> 00:17:50,320 Speaker 5: And the song wiggling. You say you were eighteen, You 390 00:17:50,359 --> 00:17:52,160 Speaker 5: had your first job and you got your first check. 391 00:17:52,440 --> 00:17:54,159 Speaker 5: You looked at it and was like, yeah, I'm not 392 00:17:54,600 --> 00:17:56,000 Speaker 5: I ain't. I knew I ain't want a job. 393 00:17:56,880 --> 00:17:57,719 Speaker 4: Where was you working at? 394 00:17:57,800 --> 00:18:00,440 Speaker 1: How much was the check I was working at? You? Yes? 395 00:18:01,040 --> 00:18:06,439 Speaker 1: And I think my first starting waves was like your 396 00:18:07,000 --> 00:18:07,720 Speaker 1: twenty five. 397 00:18:07,840 --> 00:18:09,080 Speaker 4: Your first job was ups. 398 00:18:09,160 --> 00:18:12,000 Speaker 1: Yeah, it's actually good. Now. I was a seasonal helper 399 00:18:12,440 --> 00:18:15,160 Speaker 1: for the Christmas season, and I think I was getting 400 00:18:15,200 --> 00:18:19,879 Speaker 1: eight twenty five factory the warehouse I was on. I 401 00:18:19,960 --> 00:18:22,600 Speaker 1: was in the truck like dropping off packages, but I 402 00:18:22,720 --> 00:18:25,600 Speaker 1: was just a helper to the driver. And I remember 403 00:18:26,440 --> 00:18:29,600 Speaker 1: like that first week probably worked like fifty sixty hours 404 00:18:30,160 --> 00:18:33,960 Speaker 1: and I got that check and I was like, damn, Yeah, 405 00:18:34,040 --> 00:18:36,639 Speaker 1: I just gave away so much in my life, you know, 406 00:18:36,800 --> 00:18:38,760 Speaker 1: for so little money. And I thought there was some 407 00:18:38,880 --> 00:18:41,280 Speaker 1: chicken in but it was like it gotta be more 408 00:18:41,320 --> 00:18:44,040 Speaker 1: than this. There's no way. This was sixty Like now 409 00:18:44,119 --> 00:18:46,560 Speaker 1: to see what sixty hours of my life can bring 410 00:18:46,640 --> 00:18:49,639 Speaker 1: me versus what's sixty hours of my life brought me? 411 00:18:49,720 --> 00:18:51,400 Speaker 1: Then it's incomparable. 412 00:18:51,440 --> 00:18:53,920 Speaker 7: And that song, it's all what's song? Oh that song 413 00:18:53,920 --> 00:18:54,240 Speaker 7: it's hard. 414 00:18:54,520 --> 00:18:56,679 Speaker 2: Yeah, that's so I was gonna ask to who are 415 00:18:56,680 --> 00:18:59,440 Speaker 2: you most surprised with your biggest contribution, Like when you've 416 00:18:59,400 --> 00:19:01,520 Speaker 2: seen Kyrie, did you know what was happening or did 417 00:19:01,560 --> 00:19:02,000 Speaker 2: it just happen? 418 00:19:02,119 --> 00:19:05,199 Speaker 1: Like, oh shit, I had no idea. I had no 419 00:19:05,280 --> 00:19:08,120 Speaker 1: id none of them, none of them. All of them 420 00:19:08,280 --> 00:19:10,880 Speaker 1: was like a surprise Papa. I'll get a message from 421 00:19:10,920 --> 00:19:13,639 Speaker 1: you know, the co founder mag and he'd be like, man, 422 00:19:13,800 --> 00:19:16,119 Speaker 1: this just came through. But I had no clue what 423 00:19:16,240 --> 00:19:18,280 Speaker 1: None of those what all right? 424 00:19:18,359 --> 00:19:20,159 Speaker 5: So I had a second to it. So when you 425 00:19:20,320 --> 00:19:22,800 Speaker 5: saw that first check, right, was that like the first 426 00:19:23,040 --> 00:19:25,959 Speaker 5: pivotal moment and decide in which your future was all right, 427 00:19:25,960 --> 00:19:27,760 Speaker 5: I'm gonna do this because you was already rabbing by then. 428 00:19:27,760 --> 00:19:30,359 Speaker 5: You've been rapping this since elementary school? So did you? 429 00:19:30,720 --> 00:19:32,400 Speaker 5: Was that like the moment where you're like, no, I'm 430 00:19:32,840 --> 00:19:35,040 Speaker 5: I'm a better myself and rap. 431 00:19:36,400 --> 00:19:39,600 Speaker 1: It took me a lot more time after that to 432 00:19:39,600 --> 00:19:41,359 Speaker 1: get to the point where I was willing to bet 433 00:19:41,359 --> 00:19:44,639 Speaker 1: on myself. That was just one of the moments of like, man, 434 00:19:45,440 --> 00:19:48,320 Speaker 1: this is it, you know, but I still didn't know 435 00:19:48,359 --> 00:19:51,560 Speaker 1: that any of this was a possibility. When I was younger, 436 00:19:51,760 --> 00:19:55,600 Speaker 1: I used to think rappers like snooped off Nelly and 437 00:19:55,640 --> 00:19:58,000 Speaker 1: all them. I thought they were like wrestlers. I didn't. 438 00:19:58,040 --> 00:20:00,560 Speaker 1: I didn't think they were like real people. Yeah, I 439 00:20:00,600 --> 00:20:02,960 Speaker 1: thought it was just car that everybody playing. So I 440 00:20:02,960 --> 00:20:05,320 Speaker 1: didn't even see this as a possibility where it's like 441 00:20:05,560 --> 00:20:08,160 Speaker 1: I could be famous and successful for doing the same. 442 00:20:07,960 --> 00:20:09,920 Speaker 4: Thing, even with E forty like right there. 443 00:20:10,600 --> 00:20:13,240 Speaker 1: But he wasn't right there, Like I didn't. I didn't 444 00:20:13,240 --> 00:20:15,440 Speaker 1: see E forty growing up like I heard of the 445 00:20:15,640 --> 00:20:17,440 Speaker 1: forty You feel me and we listened to the music, 446 00:20:17,440 --> 00:20:19,119 Speaker 1: but I didn't see him presently. 447 00:20:19,920 --> 00:20:21,760 Speaker 2: But put your eyes on the goal when it came 448 00:20:21,800 --> 00:20:25,080 Speaker 2: to it, because you no, like you said, you worked 449 00:20:25,080 --> 00:20:27,400 Speaker 2: at ups and in the first check was small, right, 450 00:20:27,920 --> 00:20:30,200 Speaker 2: But now you're in the industry and all these people 451 00:20:30,200 --> 00:20:32,040 Speaker 2: are throwing your money. And instead of taking that money 452 00:20:32,040 --> 00:20:34,720 Speaker 2: and buying the luxuries if you wanted that you could have, 453 00:20:35,000 --> 00:20:36,640 Speaker 2: you decided to say, now I'm gonna wait for my turn, 454 00:20:36,680 --> 00:20:37,520 Speaker 2: and I'm gonna keep it this way. 455 00:20:37,560 --> 00:20:38,600 Speaker 7: What gave you that. 456 00:20:38,520 --> 00:20:40,600 Speaker 2: Guyans to say, I'm gonna keep the blinders on and 457 00:20:40,640 --> 00:20:41,360 Speaker 2: I'm gonna keep going. 458 00:20:48,800 --> 00:20:52,200 Speaker 1: I just want success in freedom more than I want 459 00:20:52,240 --> 00:20:57,040 Speaker 1: the other things. You know, I really I thrive off 460 00:20:57,080 --> 00:21:01,200 Speaker 1: seeing my team elevate and show the word what was possible, 461 00:21:01,400 --> 00:21:07,359 Speaker 1: like getting super Bowls, like man like this, this ain't real, 462 00:21:07,520 --> 00:21:09,119 Speaker 1: you know, And been able to share that with a 463 00:21:09,119 --> 00:21:12,919 Speaker 1: bunch of Bay Area kids feels way more better than 464 00:21:13,000 --> 00:21:15,919 Speaker 1: getting a car or getting anything else. Just none of that, 465 00:21:16,040 --> 00:21:18,359 Speaker 1: None of that fulfills me in the same way because I. 466 00:21:18,359 --> 00:21:20,040 Speaker 2: Don't think anybody would have looked at it differently because 467 00:21:20,040 --> 00:21:23,480 Speaker 2: you had a child, you had a family to provide 468 00:21:23,520 --> 00:21:26,280 Speaker 2: for in the reasons, but you still said I'm gonna 469 00:21:26,280 --> 00:21:26,800 Speaker 2: stick through it. 470 00:21:26,840 --> 00:21:28,040 Speaker 7: And most people wouldn't stuck through. 471 00:21:28,040 --> 00:21:29,200 Speaker 2: And you see it all the time in the industry 472 00:21:29,200 --> 00:21:31,479 Speaker 2: where people make these bogus deals and they fight their 473 00:21:31,520 --> 00:21:33,520 Speaker 2: whole career to get out of these days. But you 474 00:21:33,800 --> 00:21:36,480 Speaker 2: was like, Nah, this is the way, because it didn't. 475 00:21:36,240 --> 00:21:39,720 Speaker 1: Have to work. It didn't you know. I've I've been 476 00:21:39,760 --> 00:21:43,480 Speaker 1: in enough time to give up, you know, but I 477 00:21:43,680 --> 00:21:45,960 Speaker 1: just I had to see it through. You know. It's 478 00:21:46,000 --> 00:21:48,480 Speaker 1: like with this hundred K campaign. It's just something that 479 00:21:49,200 --> 00:21:51,600 Speaker 1: when something on your spirit, you have no choice but 480 00:21:51,680 --> 00:21:53,440 Speaker 1: to act on it. And it's one of those things 481 00:21:53,440 --> 00:21:55,159 Speaker 1: that I got to see through. I got approve of 482 00:21:55,200 --> 00:21:57,920 Speaker 1: all these little homies in Valleo that I see when 483 00:21:57,960 --> 00:22:00,359 Speaker 1: I take my daughter to school that's like this, and 484 00:22:00,400 --> 00:22:02,840 Speaker 1: as possible, they see me, They shake my hand, they 485 00:22:02,920 --> 00:22:05,399 Speaker 1: hugged me. They know I'm a real person in a 486 00:22:05,560 --> 00:22:07,120 Speaker 1: life who actually did it. 487 00:22:07,560 --> 00:22:11,119 Speaker 3: I also feel like, you know, you prove that you know, 488 00:22:11,640 --> 00:22:14,679 Speaker 3: success is subjective, right, because I feel like, you know, 489 00:22:14,720 --> 00:22:17,080 Speaker 3: as long as you're happy doing what it is that 490 00:22:17,119 --> 00:22:18,760 Speaker 3: you're doing, you're successful. 491 00:22:18,800 --> 00:22:19,280 Speaker 1: Absolutely. 492 00:22:19,280 --> 00:22:22,520 Speaker 3: So it's probably rappers out there that's making four or 493 00:22:22,600 --> 00:22:26,080 Speaker 3: five million dollars right every month, but they not happy. 494 00:22:26,280 --> 00:22:28,560 Speaker 4: But Russell is genuinely happy. 495 00:22:29,880 --> 00:22:32,960 Speaker 7: And the idea of performing in the backyard? Whose idea 496 00:22:33,080 --> 00:22:35,040 Speaker 7: was that? When you brought it to your family? What 497 00:22:35,080 --> 00:22:36,200 Speaker 7: did they say the first time? 498 00:22:36,840 --> 00:22:40,440 Speaker 1: They was all in? You know, I mean everybody everybody 499 00:22:40,440 --> 00:22:42,679 Speaker 1: of course had they like, well, you know, you know 500 00:22:42,760 --> 00:22:45,320 Speaker 1: this come with different precautions, but they was all in. 501 00:22:45,520 --> 00:22:49,760 Speaker 1: You know, my parents see me drin in that bedroom, 502 00:22:49,880 --> 00:22:53,200 Speaker 1: making songs, pressing my own out and pressing my own merch, 503 00:22:53,320 --> 00:22:56,359 Speaker 1: throwing my own shows, and you know they know how 504 00:22:56,440 --> 00:22:59,760 Speaker 1: ambitious I am. I don't really take no for an answer. 505 00:23:00,240 --> 00:23:02,240 Speaker 1: You know, even if they would have been like, man, 506 00:23:02,280 --> 00:23:03,960 Speaker 1: you can't do that here? I would have went and 507 00:23:03,960 --> 00:23:06,520 Speaker 1: bought a house and built one, you know, like I'm 508 00:23:06,640 --> 00:23:09,359 Speaker 1: that ambitious when to come to what I want for myself. 509 00:23:10,040 --> 00:23:12,120 Speaker 1: And you know, that was just that was an act 510 00:23:12,160 --> 00:23:14,880 Speaker 1: of rebellion. That's one of those things I'm really thankful 511 00:23:14,880 --> 00:23:17,920 Speaker 1: for that somebody told me no. It's like all the labels. 512 00:23:17,920 --> 00:23:20,160 Speaker 1: If nobody told me no, I wouldn't be here today. 513 00:23:20,200 --> 00:23:22,919 Speaker 1: And somebody telling me know about a venue made me 514 00:23:22,960 --> 00:23:24,520 Speaker 1: build my own infrastructure. 515 00:23:24,840 --> 00:23:26,600 Speaker 3: Why was it important for you to bring the spotlight 516 00:23:26,680 --> 00:23:29,400 Speaker 3: home instead of chasing validation someplace? 517 00:23:29,440 --> 00:23:30,680 Speaker 4: Elf. 518 00:23:32,880 --> 00:23:35,320 Speaker 1: I didn't want the next wave of kids to come 519 00:23:35,359 --> 00:23:38,040 Speaker 1: from where I come from to think they had to 520 00:23:38,160 --> 00:23:40,959 Speaker 1: leave to be successful, or that they couldn't do it, 521 00:23:41,000 --> 00:23:44,600 Speaker 1: to just think it wasn't a possibility. You know. It's like, 522 00:23:44,680 --> 00:23:47,240 Speaker 1: we have limited options where I grow up. We don't 523 00:23:47,240 --> 00:23:49,720 Speaker 1: grow up meeting lawyers and doctors and all of that, 524 00:23:49,800 --> 00:23:51,919 Speaker 1: so our options of who we think we could become 525 00:23:52,320 --> 00:23:56,360 Speaker 1: is very limited. And it's just like when people come 526 00:23:56,400 --> 00:23:59,080 Speaker 1: into Valao, you know, and they got to stop at 527 00:23:59,080 --> 00:24:01,199 Speaker 1: my crib, and they going to Momos, and they end 528 00:24:01,280 --> 00:24:02,720 Speaker 1: up going to profit and they go to all these 529 00:24:02,760 --> 00:24:05,080 Speaker 1: other places because they in the city and you see 530 00:24:05,160 --> 00:24:07,320 Speaker 1: Juvie pull up on your block and Little John pull 531 00:24:07,400 --> 00:24:09,840 Speaker 1: up on your block. That do something to your spirit 532 00:24:09,960 --> 00:24:12,760 Speaker 1: as a youngin like that, just make you feel like 533 00:24:12,880 --> 00:24:15,640 Speaker 1: you walking around around like he Man at some point 534 00:24:15,680 --> 00:24:17,680 Speaker 1: because you really really feel like you could do something 535 00:24:17,680 --> 00:24:18,320 Speaker 1: with your life. 536 00:24:18,880 --> 00:24:23,240 Speaker 5: And when does the the he Man effect turned into 537 00:24:23,359 --> 00:24:24,119 Speaker 5: the worry effect? 538 00:24:24,160 --> 00:24:24,280 Speaker 1: Right? 539 00:24:24,320 --> 00:24:27,480 Speaker 5: Because you know, where there is great success, you know, 540 00:24:27,480 --> 00:24:29,840 Speaker 5: it's always some evil shit that comes after, you know, 541 00:24:30,000 --> 00:24:32,359 Speaker 5: guys hating or whatever, you know what I'm saying, because 542 00:24:32,359 --> 00:24:34,480 Speaker 5: everybody ain't got it like that, of course, and you 543 00:24:34,520 --> 00:24:37,119 Speaker 5: know some people do the wrong things to get it 544 00:24:37,240 --> 00:24:38,760 Speaker 5: or just hate on the next person. Do you ever 545 00:24:38,800 --> 00:24:39,760 Speaker 5: worry about things like that? 546 00:24:43,520 --> 00:24:46,399 Speaker 1: Man? Hate come with the plate? Yeah, hate, come with 547 00:24:46,480 --> 00:24:50,800 Speaker 1: the plate. Nobody hates on the niggas who ain't doing nothing, 548 00:24:51,080 --> 00:24:54,280 Speaker 1: that's true, you know, like they just in the basement, 549 00:24:54,359 --> 00:24:56,440 Speaker 1: not doing nothing with their life. Don't even have to 550 00:24:56,480 --> 00:24:59,200 Speaker 1: worry about that. So the fact that it's even become 551 00:24:59,200 --> 00:25:02,000 Speaker 1: a thing in my life, I'm really grateful. You know. 552 00:25:02,040 --> 00:25:04,680 Speaker 1: I was telling the homies like I used to sit 553 00:25:04,760 --> 00:25:06,959 Speaker 1: in my room and be upset that I could go 554 00:25:07,000 --> 00:25:09,399 Speaker 1: online and no one was talking about my shit. It 555 00:25:09,520 --> 00:25:12,639 Speaker 1: was like man, nobody knows about me, you know. So 556 00:25:12,800 --> 00:25:15,000 Speaker 1: now that I could wake up and there's thousands of 557 00:25:15,040 --> 00:25:18,040 Speaker 1: mentions about what I'm doing, I'm just grateful for it. 558 00:25:19,720 --> 00:25:23,440 Speaker 3: You're knowing for consistency, right, Like, like over hype and gimmicks, 559 00:25:23,440 --> 00:25:26,520 Speaker 3: how do you stay disciplined in a culture that's addicted 560 00:25:26,560 --> 00:25:29,359 Speaker 3: to the gimmicks and doing anything to go viral? 561 00:25:38,119 --> 00:25:41,840 Speaker 1: I really just like focus on the things I enjoy 562 00:25:42,119 --> 00:25:45,000 Speaker 1: and I love. Like, I don't even make content just 563 00:25:45,040 --> 00:25:48,040 Speaker 1: to make content. I'm really making things that like this 564 00:25:48,200 --> 00:25:50,760 Speaker 1: is cool to me, Like I love the Jabbewakeees. I 565 00:25:50,800 --> 00:25:53,040 Speaker 1: came up watching them, so getting them to come to 566 00:25:53,119 --> 00:25:55,439 Speaker 1: the crib and do something in my backyard like that 567 00:25:55,520 --> 00:25:58,000 Speaker 1: mattered to me. I love Juvie, getting them to the 568 00:25:58,040 --> 00:26:00,560 Speaker 1: yard that mattered to me. So I'm really not I'm 569 00:26:00,560 --> 00:26:03,760 Speaker 1: not trying to go viral or just make moments. I'm 570 00:26:03,840 --> 00:26:05,800 Speaker 1: just doing things that I think it's cool that I 571 00:26:05,960 --> 00:26:08,439 Speaker 1: enjoy and they happen to be moments that resonate with 572 00:26:08,480 --> 00:26:10,800 Speaker 1: the rest of the world. But I'm not chasing nothing. 573 00:26:11,480 --> 00:26:11,640 Speaker 4: Dude. 574 00:26:11,640 --> 00:26:13,560 Speaker 3: The ja Milwaukee's age, I was wondering that when I 575 00:26:13,560 --> 00:26:16,000 Speaker 3: saw them at the they came out with your female 576 00:26:16,000 --> 00:26:16,760 Speaker 3: Lopez this weekend? 577 00:26:17,040 --> 00:26:22,600 Speaker 4: Is it a new set of job? I had the 578 00:26:22,680 --> 00:26:24,320 Speaker 4: mask on the whole time when they was around you. 579 00:26:24,359 --> 00:26:24,880 Speaker 4: Are they young? 580 00:26:24,960 --> 00:26:25,120 Speaker 7: Oh? 581 00:26:25,680 --> 00:26:27,359 Speaker 1: Their backs all be hurting and flipping and all that 582 00:26:27,640 --> 00:26:30,639 Speaker 1: the world may never know, the world may never know 583 00:26:30,720 --> 00:26:31,919 Speaker 1: could be as well know. 584 00:26:32,720 --> 00:26:35,080 Speaker 3: The What responsibility do you feel to your community now 585 00:26:35,080 --> 00:26:36,160 Speaker 3: that your platform is grow? 586 00:26:51,720 --> 00:26:54,760 Speaker 1: I feel it's vital for me to just have proper 587 00:26:54,800 --> 00:26:58,199 Speaker 1: representation of who we are and what we believe in 588 00:26:58,240 --> 00:27:00,720 Speaker 1: and what we stand for. And I'm I'm also human, 589 00:27:00,800 --> 00:27:02,919 Speaker 1: you know, and I'm flawed, so it's like it's not 590 00:27:03,119 --> 00:27:05,520 Speaker 1: just on me, but I feel like while I'm in 591 00:27:05,520 --> 00:27:07,880 Speaker 1: this position and then in seat, you know, my goal 592 00:27:08,000 --> 00:27:13,280 Speaker 1: is to just represent my people in our light, not 593 00:27:13,440 --> 00:27:16,600 Speaker 1: just our negatives and all that, but also our light. 594 00:27:16,680 --> 00:27:18,280 Speaker 1: You know. I went to the news station the other 595 00:27:18,400 --> 00:27:21,200 Speaker 1: day and I went upstairs. I'm like, let me meet 596 00:27:21,200 --> 00:27:23,760 Speaker 1: all the producers and shake their hand too, and give them, 597 00:27:23,800 --> 00:27:26,280 Speaker 1: you know, the same grace that all the panel get 598 00:27:26,280 --> 00:27:28,639 Speaker 1: to meet. And we ran into this older black woman 599 00:27:29,119 --> 00:27:31,480 Speaker 1: and she was just thanking us for being on time 600 00:27:31,760 --> 00:27:34,240 Speaker 1: and being present and coming in a's who we are 601 00:27:34,320 --> 00:27:37,080 Speaker 1: and she was like, you know, you're showing something new 602 00:27:37,240 --> 00:27:39,600 Speaker 1: in a different wave. You know, I'm a rapper that's 603 00:27:39,600 --> 00:27:41,879 Speaker 1: been on the news like T twenty. It's part of 604 00:27:41,880 --> 00:27:44,080 Speaker 1: my normal pr that's how much they love me and 605 00:27:44,160 --> 00:27:46,960 Speaker 1: enjoy me. And we never seen that. You know, we 606 00:27:47,320 --> 00:27:50,640 Speaker 1: don't get to see our rappers speak this way sometimes 607 00:27:50,680 --> 00:27:53,040 Speaker 1: or with this level of poise or just you know, 608 00:27:54,000 --> 00:27:57,240 Speaker 1: the representations sometimes be off and be far left from 609 00:27:57,359 --> 00:27:59,840 Speaker 1: like reality of who we are as humans and what 610 00:28:00,040 --> 00:28:02,840 Speaker 1: he truly represents. So I feel like that that's my 611 00:28:02,920 --> 00:28:04,720 Speaker 1: thing is just every time I get it, I get 612 00:28:04,720 --> 00:28:06,840 Speaker 1: a chance to show the world who we are. I 613 00:28:06,880 --> 00:28:07,760 Speaker 1: do that properly. 614 00:28:08,280 --> 00:28:08,480 Speaker 4: Now. 615 00:28:09,359 --> 00:28:11,560 Speaker 2: Before he met with Jay a while ago when Diddy 616 00:28:11,600 --> 00:28:12,480 Speaker 2: was home, You met with Diddy? 617 00:28:12,720 --> 00:28:14,480 Speaker 7: Yeah, were you thinking about signing with bad Boy? 618 00:28:14,720 --> 00:28:15,400 Speaker 1: No? Never? 619 00:28:15,520 --> 00:28:19,119 Speaker 7: What was that? What was that meeting about? 620 00:28:20,800 --> 00:28:22,760 Speaker 1: I think he just wanted to meet, but he also 621 00:28:22,800 --> 00:28:24,679 Speaker 1: wanted me to write for like a record that he 622 00:28:24,840 --> 00:28:27,399 Speaker 1: was making during the time. But I think he just 623 00:28:27,440 --> 00:28:30,400 Speaker 1: wanted to link and you know, feel the energy out 624 00:28:30,440 --> 00:28:34,520 Speaker 1: and everything. Like I'm he's seen the light, you know, 625 00:28:34,600 --> 00:28:36,560 Speaker 1: And I think that's the case with everybody who end 626 00:28:36,600 --> 00:28:38,000 Speaker 1: up on to meet, Like they see the light and 627 00:28:38,040 --> 00:28:40,040 Speaker 1: they want to get around it. And I feel like 628 00:28:40,080 --> 00:28:42,600 Speaker 1: when I met Puff, he was in that he was 629 00:28:42,640 --> 00:28:46,120 Speaker 1: in a space like you could feel his discomfort, you know, 630 00:28:46,480 --> 00:28:49,240 Speaker 1: Like I I remember leaving there. I went with my 631 00:28:49,280 --> 00:28:51,280 Speaker 1: mom and my daughter's mom and I left her and 632 00:28:51,320 --> 00:28:57,920 Speaker 1: we went on a long walk. Yeah, we went on 633 00:28:57,960 --> 00:29:01,000 Speaker 1: a long walk, and I was just like, man, he 634 00:29:01,120 --> 00:29:05,280 Speaker 1: going through it like he not okay, and before this, before, 635 00:29:05,320 --> 00:29:09,600 Speaker 1: way before, I just man, I'm a great sense engage 636 00:29:09,600 --> 00:29:12,520 Speaker 1: of like human and I could feel it, you know, 637 00:29:12,600 --> 00:29:15,240 Speaker 1: and just how the people around him moved. It was 638 00:29:15,280 --> 00:29:17,840 Speaker 1: like this ain't gonna be good because nobody around you 639 00:29:17,960 --> 00:29:20,760 Speaker 1: care enough to tell you when you wrong or tell 640 00:29:20,800 --> 00:29:23,920 Speaker 1: you you know, hey, this this a little off. And 641 00:29:24,000 --> 00:29:26,440 Speaker 1: you know, we we had conversation. We was walking to 642 00:29:26,480 --> 00:29:29,080 Speaker 1: the stool and I was like, man, you've got everything. 643 00:29:29,240 --> 00:29:31,880 Speaker 1: What do you want now, Like what's left for you 644 00:29:31,960 --> 00:29:34,959 Speaker 1: to have? You know, because he was still distressed and 645 00:29:35,000 --> 00:29:37,240 Speaker 1: he was like, man, I just want to be able 646 00:29:37,240 --> 00:29:41,960 Speaker 1: to breathe. And I was like, damn. Like that was 647 00:29:42,000 --> 00:29:45,960 Speaker 1: a sentiment that I felt deeply because I've been in 648 00:29:46,040 --> 00:29:48,960 Speaker 1: that space through growing and getting famous in the crew 649 00:29:49,000 --> 00:29:51,920 Speaker 1: of success, where I'm like, damn, I can't even breathe 650 00:29:51,960 --> 00:29:54,320 Speaker 1: it so much on me, you know, and to see 651 00:29:54,440 --> 00:29:59,680 Speaker 1: him in that state was like, man, and you know, 652 00:29:59,760 --> 00:30:02,760 Speaker 1: I'm I'm non complicit in it, like nigga a nigga, 653 00:30:02,840 --> 00:30:06,040 Speaker 1: wrong is wrong, But I also can understand how somebody 654 00:30:06,080 --> 00:30:08,280 Speaker 1: could get all the way to that point when it 655 00:30:08,360 --> 00:30:11,120 Speaker 1: goes unchecked and when you build a world where everybody's 656 00:30:11,200 --> 00:30:14,120 Speaker 1: complicit in your behavior. And he wanted me to write 657 00:30:14,120 --> 00:30:16,760 Speaker 1: to I think the record was act bad. He played 658 00:30:16,800 --> 00:30:20,520 Speaker 1: me the record and I literally he was like what 659 00:30:20,640 --> 00:30:23,000 Speaker 1: you He was like, what you think after? And I said, 660 00:30:23,440 --> 00:30:28,000 Speaker 1: I don't love it? And he was like and everybody 661 00:30:28,000 --> 00:30:32,240 Speaker 1: in the room went still, And that that was the 662 00:30:32,280 --> 00:30:34,920 Speaker 1: first time that showed me all y'all niggas in here 663 00:30:35,000 --> 00:30:37,480 Speaker 1: lying because y'all gonna make me like I'm wrong for 664 00:30:37,600 --> 00:30:39,400 Speaker 1: saying I don't love it. And he was like, what's 665 00:30:39,400 --> 00:30:41,800 Speaker 1: you don't love about it? You know? And we had 666 00:30:42,000 --> 00:30:45,680 Speaker 1: a long discourse and I was telling them, like you 667 00:30:45,800 --> 00:30:47,680 Speaker 1: at the phase of your journey where we want to 668 00:30:47,720 --> 00:30:50,320 Speaker 1: hear your life. We know you had the bitches and 669 00:30:50,360 --> 00:30:52,520 Speaker 1: you did all that with like, that's not the puff 670 00:30:52,560 --> 00:30:55,160 Speaker 1: I want to hear from, like you fifty, that's not 671 00:30:55,200 --> 00:30:56,800 Speaker 1: the puff I want to hear from like we need 672 00:30:56,840 --> 00:30:58,600 Speaker 1: some life, right. And I was writing a new record 673 00:30:58,640 --> 00:31:01,760 Speaker 1: where I was like I was putting his journey in 674 00:31:01,800 --> 00:31:03,920 Speaker 1: and he was like, nah, man were trying to party 675 00:31:04,040 --> 00:31:06,920 Speaker 1: like that's too deep and I'm just like, damn, like 676 00:31:07,320 --> 00:31:09,200 Speaker 1: it was too far gone. You know. 677 00:31:09,240 --> 00:31:11,280 Speaker 3: I mean people hit me up because you did the 678 00:31:11,360 --> 00:31:14,000 Speaker 3: ny I forgot what the podcast? Whose podcast was you on? 679 00:31:14,400 --> 00:31:14,560 Speaker 7: Yeah? 680 00:31:14,560 --> 00:31:16,280 Speaker 3: I forgot who what podcast you was on? But you 681 00:31:16,480 --> 00:31:18,240 Speaker 3: you had told that story. You know how many people 682 00:31:18,280 --> 00:31:20,160 Speaker 3: hit me? And it was like, is this real? 683 00:31:20,640 --> 00:31:22,520 Speaker 4: He's just saying this because everything did he going through. 684 00:31:22,560 --> 00:31:26,880 Speaker 3: I'm like, nah, that's real. That was like three four 685 00:31:26,960 --> 00:31:29,920 Speaker 3: years ago. It was it was a while agod. 686 00:31:30,360 --> 00:31:32,280 Speaker 4: I'm like, yeah, he hit me about that long time ago. 687 00:31:32,320 --> 00:31:34,040 Speaker 1: Did I'm sorry? 688 00:31:34,040 --> 00:31:35,520 Speaker 2: I was gonna say cause the record didn't do great, 689 00:31:35,800 --> 00:31:37,560 Speaker 2: So did y'all let it speak after that and be like, see, 690 00:31:37,640 --> 00:31:39,200 Speaker 2: this is why this is why it was goding YouTube. 691 00:31:39,320 --> 00:31:42,200 Speaker 1: Now we haven't spoke since. I don't think uh, I 692 00:31:42,200 --> 00:31:44,520 Speaker 1: don't think he was hyper fond of of you know 693 00:31:45,280 --> 00:31:48,440 Speaker 1: after that, you know, I don't think he disliked me. 694 00:31:48,480 --> 00:31:50,280 Speaker 1: But it was like, Nigga, I don't need no nigga 695 00:31:50,280 --> 00:31:53,840 Speaker 1: around me telling me the truth. You know, I just 696 00:31:53,920 --> 00:31:55,800 Speaker 1: I think I was out the circle at that point, 697 00:31:55,920 --> 00:31:56,840 Speaker 1: and you're a good reader. 698 00:31:57,840 --> 00:32:00,920 Speaker 5: I was about to stand on that. Do you think 699 00:32:01,040 --> 00:32:04,000 Speaker 5: it was more so like a fear of him going deep? 700 00:32:04,080 --> 00:32:07,040 Speaker 5: Cause where you were yo, yo, shit, we not were talking. 701 00:32:07,280 --> 00:32:08,520 Speaker 5: We're not talking to did we talking about? 702 00:32:08,960 --> 00:32:09,240 Speaker 1: Come on? 703 00:32:09,800 --> 00:32:12,520 Speaker 5: Anyway? Do you think it was like because he wanted 704 00:32:12,520 --> 00:32:13,160 Speaker 5: to party party? 705 00:32:13,200 --> 00:32:13,640 Speaker 1: You know what I mean? 706 00:32:13,640 --> 00:32:15,480 Speaker 5: But you was trying to get him in, Like you said, 707 00:32:15,480 --> 00:32:16,920 Speaker 5: you fifty year old puff, I don't want to hear it. 708 00:32:17,040 --> 00:32:18,560 Speaker 5: Nobody want to hear that right now. You know, at 709 00:32:18,560 --> 00:32:20,239 Speaker 5: some point you got to get tired of turning up 710 00:32:20,360 --> 00:32:22,680 Speaker 5: and start teaching niggas or start getting detailing us the 711 00:32:22,720 --> 00:32:25,520 Speaker 5: things that we don't know whatever, right showing a different side? 712 00:32:25,560 --> 00:32:27,840 Speaker 5: Do you think it was? It could have been out 713 00:32:27,840 --> 00:32:30,800 Speaker 5: of fear that he didn't want to get that deep, 714 00:32:30,960 --> 00:32:33,400 Speaker 5: or just because he just really be on some party shit. 715 00:32:33,440 --> 00:32:35,080 Speaker 5: Could he could have been suppressing. 716 00:32:35,360 --> 00:32:40,239 Speaker 1: As I've grown as a man and human, it's a 717 00:32:40,320 --> 00:32:48,640 Speaker 1: really deabilitating process too, shed everything you know yourself ass 718 00:32:49,080 --> 00:32:50,960 Speaker 1: You know, you end up in this state where you 719 00:32:51,120 --> 00:32:54,560 Speaker 1: like lost and you low and a lot of people 720 00:32:54,560 --> 00:32:56,400 Speaker 1: don't want to go back that low and have to 721 00:32:56,440 --> 00:32:59,280 Speaker 1: build up. And sometimes it's like the image you built 722 00:32:59,320 --> 00:33:02,280 Speaker 1: such an m in a life for yourself that you 723 00:33:02,320 --> 00:33:04,520 Speaker 1: don't even know who you are no more to go 724 00:33:04,680 --> 00:33:07,120 Speaker 1: back to something you know, like there's no home to 725 00:33:07,200 --> 00:33:09,720 Speaker 1: go back to when you destroyed every house you had. 726 00:33:09,880 --> 00:33:13,840 Speaker 3: Yeah, damn, you're a good reader of energy too, man, 727 00:33:13,920 --> 00:33:15,480 Speaker 3: Like what was the difference? 728 00:33:15,640 --> 00:33:16,800 Speaker 4: I don't want to say difference. 729 00:33:16,920 --> 00:33:19,880 Speaker 3: What was the energy when you was with Hop and 730 00:33:19,920 --> 00:33:22,160 Speaker 3: every and all those guys. 731 00:33:22,080 --> 00:33:25,080 Speaker 1: You see, just you asking that made me smile like that, 732 00:33:25,080 --> 00:33:27,880 Speaker 1: that shows you like the presence and the energy. And 733 00:33:29,040 --> 00:33:31,080 Speaker 1: prior to us going, my homie Splash was like, man, 734 00:33:31,120 --> 00:33:33,000 Speaker 1: you're gonna meet home today? Like how you feeling? And 735 00:33:33,040 --> 00:33:35,040 Speaker 1: I was telling them like, man, I'm conflicted because I 736 00:33:35,080 --> 00:33:37,880 Speaker 1: honestly don't know who I'm gonna meet because of the 737 00:33:37,920 --> 00:33:39,960 Speaker 1: Diddy thing and just meaning so many other people, And 738 00:33:40,000 --> 00:33:42,120 Speaker 1: I was like, man, I'm nervous because I don't know 739 00:33:42,160 --> 00:33:43,880 Speaker 1: who I'm gonna meet. Am I gonna meet like someone 740 00:33:43,920 --> 00:33:46,120 Speaker 1: that I'm like, man, this is what I hope for? 741 00:33:46,320 --> 00:33:50,160 Speaker 1: Like damn another one? And it was it was everything 742 00:33:50,240 --> 00:33:55,120 Speaker 1: beyond like who who? Social media and the Internet make 743 00:33:55,200 --> 00:33:58,440 Speaker 1: hold out to be. It's so far from what it is, 744 00:33:59,240 --> 00:34:01,480 Speaker 1: just just from my interpreted I can only go off 745 00:34:01,480 --> 00:34:03,160 Speaker 1: my gauge and who I sat when and who I 746 00:34:03,200 --> 00:34:05,600 Speaker 1: spoke with. You know. Even before I went, my mama 747 00:34:05,640 --> 00:34:10,759 Speaker 1: was like, but what about all the YouTube videos? And 748 00:34:10,920 --> 00:34:14,120 Speaker 1: see what? She was really worried and concerned, you know. 749 00:34:14,200 --> 00:34:16,279 Speaker 1: And I was telling her like, man, one day, I'm 750 00:34:16,320 --> 00:34:19,040 Speaker 1: gonna be successful to the point where all those same 751 00:34:19,120 --> 00:34:21,719 Speaker 1: videos gonna be about me, and you're gonna be mad 752 00:34:21,800 --> 00:34:23,600 Speaker 1: because you're gonna have to fight for me, for who 753 00:34:23,640 --> 00:34:25,600 Speaker 1: you know who I am. And I told her, I said, 754 00:34:25,600 --> 00:34:28,160 Speaker 1: I'm gonna make my own determination. I'm gonna sit with 755 00:34:28,239 --> 00:34:32,480 Speaker 1: him and man like he poured into us in same 756 00:34:32,600 --> 00:34:36,240 Speaker 1: vice versa. And he even told me like the fact 757 00:34:36,239 --> 00:34:39,920 Speaker 1: that he would say, Man, I'm glad you said something 758 00:34:39,960 --> 00:34:42,960 Speaker 1: because I'm not above criticism. And if you didn't, I 759 00:34:43,000 --> 00:34:45,680 Speaker 1: wouldn't have changed my own house and this wouldn't exist. 760 00:34:46,120 --> 00:34:48,480 Speaker 1: That's a powerful statement to make as a nigga who 761 00:34:48,600 --> 00:34:51,640 Speaker 1: up here because he's high enough to be like, nigga, 762 00:34:51,640 --> 00:34:53,359 Speaker 1: I don't care what you're talking about. I ain't never 763 00:34:53,360 --> 00:34:55,600 Speaker 1: got to see you again, you know. And for somebody 764 00:34:55,719 --> 00:34:58,080 Speaker 1: up there to say I'm not above criticism. I deserve 765 00:34:58,160 --> 00:34:59,799 Speaker 1: that critique too, because it helped me. 766 00:35:01,560 --> 00:35:02,640 Speaker 4: Man, let's get listen. 767 00:35:02,640 --> 00:35:04,840 Speaker 7: Can we get play some joints off there. 768 00:35:04,480 --> 00:35:07,399 Speaker 3: Or he can rap whatever you want to do, whatever 769 00:35:07,440 --> 00:35:08,319 Speaker 3: you feel like doing. 770 00:35:08,719 --> 00:35:13,960 Speaker 1: Yeah, I like rapping. Got it queued up? You still cold? 771 00:35:14,600 --> 00:35:15,200 Speaker 4: You still cold? 772 00:35:15,280 --> 00:35:18,080 Speaker 1: You warmed up? Man, I'm the coldest happy. 773 00:35:18,280 --> 00:35:20,640 Speaker 4: The Russell text me this morning. He sent me instrumental. 774 00:35:20,680 --> 00:35:23,839 Speaker 4: He said, just in case, Yeah, just k That means 775 00:35:24,000 --> 00:35:26,520 Speaker 4: I'm like, okay, what we got. 776 00:35:26,840 --> 00:35:28,799 Speaker 5: Man came ahead with two hats in. 777 00:35:28,800 --> 00:35:35,120 Speaker 4: The sleeping baby, gonna turn it down a little bit. 778 00:35:35,520 --> 00:35:36,279 Speaker 1: I think I'm good. 779 00:35:36,880 --> 00:35:37,200 Speaker 5: Okay. 780 00:35:37,960 --> 00:35:40,480 Speaker 1: Pops used to whip a black and burger the suburban. 781 00:35:40,920 --> 00:35:44,160 Speaker 1: Back then, I knew that I was deserving. Back then, 782 00:35:44,280 --> 00:35:47,040 Speaker 1: I knew that I would be something. God put a 783 00:35:47,120 --> 00:35:50,919 Speaker 1: light inside me like a pumpkin. Quality and quantity doing 784 00:35:51,040 --> 00:35:54,560 Speaker 1: in conjunction. A bruised ego could fuck up the family function? 785 00:35:54,920 --> 00:35:59,720 Speaker 1: Did it from the crib changed the way the family functions? Yeah? 786 00:36:00,040 --> 00:36:02,200 Speaker 1: I see myself and my mama, I see myself and 787 00:36:02,280 --> 00:36:04,920 Speaker 1: my daughter. I see myself and my daddy. Remove myself 788 00:36:04,960 --> 00:36:07,280 Speaker 1: from a drama. I'm trying to help the family heal 789 00:36:07,800 --> 00:36:10,840 Speaker 1: and still make it up to heal, take care of everyone, 790 00:36:10,880 --> 00:36:13,880 Speaker 1: but still recoup the deal. I'm big Russ now. I 791 00:36:14,000 --> 00:36:17,000 Speaker 1: used to be live and big rusts still alive. This 792 00:36:17,120 --> 00:36:19,840 Speaker 1: shit real all ever, one that was to make my 793 00:36:19,920 --> 00:36:23,440 Speaker 1: daddy proud. You execute different when your daddy in the crowd, 794 00:36:23,600 --> 00:36:26,280 Speaker 1: trying to follow with lee, used to barely crack a smile. 795 00:36:26,880 --> 00:36:29,160 Speaker 1: Was in my style. I've been this way since a child, 796 00:36:29,440 --> 00:36:32,000 Speaker 1: back and forth with y'all. Y'all, I was young and wild. 797 00:36:32,640 --> 00:36:35,799 Speaker 1: We was both just babies having a child. Now we've 798 00:36:35,840 --> 00:36:38,320 Speaker 1: grown in a house, still not a home. I cried 799 00:36:38,360 --> 00:36:41,360 Speaker 1: some nights, knowing your better off alone. I'm on the 800 00:36:41,480 --> 00:36:44,920 Speaker 1: road making money off songs while you're at home raising 801 00:36:45,000 --> 00:36:48,120 Speaker 1: babies on your own. Thank God you got your mamma 802 00:36:48,200 --> 00:36:51,879 Speaker 1: and your siblings. Thank God I'm still invited on Thanksgiving. 803 00:36:52,600 --> 00:36:55,560 Speaker 1: I might have to pass on the next one. I said, 804 00:36:55,640 --> 00:36:58,680 Speaker 1: I'm the only one, not the best one, but every 805 00:36:58,760 --> 00:37:01,040 Speaker 1: day I show up in my human in form I said, 806 00:37:01,080 --> 00:37:03,319 Speaker 1: my mama knew this be my life when I was born. 807 00:37:03,520 --> 00:37:06,280 Speaker 1: Remember that night up in the hospital, you was torn 808 00:37:06,560 --> 00:37:09,719 Speaker 1: open by the breaching up my baby. I wasn't you. 809 00:37:09,800 --> 00:37:12,279 Speaker 1: If I couldn't understand the flow of life, all I 810 00:37:12,280 --> 00:37:14,160 Speaker 1: could do is grab your hand and try to hold 811 00:37:14,200 --> 00:37:16,360 Speaker 1: it tight. Used to be played with all the women. 812 00:37:16,440 --> 00:37:18,719 Speaker 1: I will hold that night thinking about mail when I 813 00:37:18,760 --> 00:37:20,960 Speaker 1: was learning how to hold the right. But shit got 814 00:37:21,080 --> 00:37:26,360 Speaker 1: ugly as a nigga with and over. That wasn't nice. 815 00:37:26,440 --> 00:37:32,400 Speaker 6: But I yeam, hey, hold on these rap songs then't 816 00:37:32,400 --> 00:37:35,440 Speaker 6: help heal plenty men reversing damage that was done to 817 00:37:35,520 --> 00:37:36,520 Speaker 6: us by many men. 818 00:37:36,760 --> 00:37:39,680 Speaker 1: You know they love to play gainster to somebody shank 819 00:37:39,760 --> 00:37:42,520 Speaker 1: your I learned early. Dear Lord. I want to thank 820 00:37:42,560 --> 00:37:45,880 Speaker 1: you for walking me through for us. When my eyes closed, 821 00:37:46,040 --> 00:37:48,200 Speaker 1: you ain't got to say a word when your eyes 822 00:37:48,320 --> 00:37:51,239 Speaker 1: hold the light giving to you by the most high. 823 00:37:51,520 --> 00:37:54,320 Speaker 1: I'm from the north, but I live on both sides. 824 00:37:54,680 --> 00:37:57,680 Speaker 1: You know I'm in the hood like a surpentine built 825 00:37:57,880 --> 00:38:01,480 Speaker 1: spitting rhyme's nigga felt member getting whoopings till the nigga 826 00:38:01,600 --> 00:38:06,080 Speaker 1: had welch. Early life lessons from a belt, yelling my 827 00:38:06,120 --> 00:38:09,120 Speaker 1: mama name, calling out for help. Once she ain't come 828 00:38:09,200 --> 00:38:12,840 Speaker 1: to rescue me, I will melt ship on my shoulder 829 00:38:12,880 --> 00:38:15,640 Speaker 1: through the day stayed in the room, I ain't even 830 00:38:15,680 --> 00:38:18,880 Speaker 1: want to play all the shit I never used to 831 00:38:18,960 --> 00:38:23,040 Speaker 1: say out of fear. I get to say here, these 832 00:38:23,080 --> 00:38:26,240 Speaker 1: flows been healing me since I was young. Ninety seven. 833 00:38:26,320 --> 00:38:29,080 Speaker 1: Work done with a fucking run. I can't see it 834 00:38:29,160 --> 00:38:33,760 Speaker 1: coming down my eyes, so I gotta let the song cry. Yeah. 835 00:38:33,880 --> 00:38:36,440 Speaker 1: I can't see it coming down my eyes, so I 836 00:38:36,520 --> 00:38:40,719 Speaker 1: gotta let the song cry. Yeah. Every night it came 837 00:38:40,800 --> 00:38:45,080 Speaker 1: down my eyes, and I still let this song cry. Yeah. 838 00:38:45,320 --> 00:38:48,080 Speaker 1: Thank god it came down my eyes. So I gotta 839 00:38:48,200 --> 00:38:58,320 Speaker 1: let the song cry. It's the motherfucking rock. I don't even. 840 00:39:05,320 --> 00:39:08,480 Speaker 3: Or there's something's in the water right now, Man, get 841 00:39:08,480 --> 00:39:09,640 Speaker 3: my guy one hundred dollars. 842 00:39:09,640 --> 00:39:13,799 Speaker 1: We don't we don't even biz. Please. You know I'm 843 00:39:13,800 --> 00:39:17,320 Speaker 1: a young black kid from the turf and this campaign 844 00:39:17,440 --> 00:39:20,480 Speaker 1: means so much to me. It's really showing the world 845 00:39:20,480 --> 00:39:23,480 Speaker 1: what's possible. We don't get to witness people really go 846 00:39:23,600 --> 00:39:26,879 Speaker 1: for something they believe in and publicly asks for help. 847 00:39:26,960 --> 00:39:31,040 Speaker 1: It takes so much the dissolution of pride to go 848 00:39:31,080 --> 00:39:33,520 Speaker 1: to your community and say, please help me achieve this. 849 00:39:33,840 --> 00:39:35,600 Speaker 1: And that's why I'm at with it, Like I want 850 00:39:35,640 --> 00:39:37,920 Speaker 1: my people to support me. I want people to rally 851 00:39:37,960 --> 00:39:41,520 Speaker 1: behind me. This is something I believe is obtainable, So please, 852 00:39:41,640 --> 00:39:44,399 Speaker 1: even not being something's in the water, ya what I mean. 853 00:39:44,719 --> 00:39:46,359 Speaker 3: You can go to the website, you can pay whatever 854 00:39:46,400 --> 00:39:48,839 Speaker 3: you want to dollar, five dollars, ten dollars, whatever. Man, 855 00:39:48,920 --> 00:39:55,680 Speaker 3: let's just get my guy out. 856 00:39:52,200 --> 00:39:56,360 Speaker 4: Even make a purchase. 857 00:39:56,360 --> 00:40:00,360 Speaker 7: My damn, it's the Breakfast Club Morning