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Speaker 1: Ridiculous History is a production of iHeartRadio. Welcome back to

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Speaker 1: the show Ridiculous Historians. Thank you, as always so much

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Speaker 1: for tuning in. Let's hear it for the Man, the myths,

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Speaker 1: the legend, mister Max Williams woos Williams.

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Speaker 2: Love it. Sorry that was that was I was. I

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Speaker 2: was going for a new kind of wu. I like

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Speaker 2: it had a bottle. I'm a prop comic now.

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Speaker 1: Yeah, and we've gotta we've always got to expand our horizons,

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Speaker 1: try new things.

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Speaker 2: The objects here nothing really, we're recording live.

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Speaker 1: No, there's cool stuff. Our shoes are cool. I'm Benyard.

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Speaker 1: Know what kind of shoes are you walking today?

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Speaker 3: I'm a Van's guy, man, a couple you know, I'm

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Speaker 3: actually in my old age become a Crocs guy.

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Speaker 2: I know, too much consternation.

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Speaker 3: Of my fifteen year old child who actually for my

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Speaker 3: birthday bought me what they consider an acceptable pair of crocs.

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Speaker 1: Right right, that's very recent. And next, what kind of

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Speaker 1: shoes are you wearing there?

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Speaker 2: Man?

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Speaker 4: So I have some partially recycled adidases on because I

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Speaker 4: try to only wear shoes that are at least like

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Speaker 4: forty percent recycled.

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Speaker 2: Now I'm sorry, did you say Adidas is adidases?

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Speaker 3: I think Adidas may well be its own plural like

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Speaker 3: sheep like sheep, or or or or.

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Speaker 1: Well, we're gonna we're gonna get to that, because there

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Speaker 1: is a reason we're talking about shoes.

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Speaker 3: I only wear crocs on special occasis though, by the way,

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Speaker 3: I love Vans.

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Speaker 2: I have a pair of Jordans. I finally got my

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Speaker 2: first pair of Jordans.

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Speaker 3: I like I've you know, I'm a dad, So I

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Speaker 3: have some new new balances that I wear to the gym.

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Speaker 2: What have those? Ben? Those are cool looking?

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Speaker 1: What are those? Uh be taking a figure it out?

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Speaker 1: I don't worry. I cleaned up by. These are fresh socks.

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Speaker 2: It's Toronto on the bottom. That's pretty good.

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Speaker 1: That's weird. I notice these are called Hoff.

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Speaker 2: No idea sounds cool.

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Speaker 1: No Idea. Okay, so off brand shoes we are today.

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Speaker 1: We're talking about a really interesting story, a history of

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Speaker 1: logos and a history of sneakers. Because I don't know

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Speaker 1: if you and I aren't got like big basketball guys,

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Speaker 1: so we probably don't think of well, we're not big

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Speaker 1: sports guys. We don't have mad boosties. We don't have

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Speaker 1: mad boosties. But that's a great show. Shout out Jack

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Speaker 1: and Miles.

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Speaker 4: Do we need someone to talk about sports now? Well,

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Speaker 4: I'm just saying no, no, we're good.

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Speaker 2: No, I'm right here.

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Speaker 1: Okay, Nolan, I don't think about sneakers a bunch. So

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Speaker 1: it's weird when you realize that there's some of the

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Speaker 1: most recognizable brands in the entire world, like the Nike swoosh.

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Speaker 3: The swoosh yeah, or like the Pepsi swirl, you know,

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Speaker 3: the McDonald's golden arches, the rolling Stones, lips and tongue

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Speaker 3: which was actually kind of a rock and roll middle

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Speaker 3: finger to all of that kind of corporatization and logo,

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Speaker 3: you know, slinging.

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Speaker 1: Yeah, exactly. And we're gonna explore the story behind some

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Speaker 1: of these logos. I think we start with the big

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Speaker 1: dog first, Nike. I was astonished to find. I think

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Speaker 1: we all were surprised to find that Nike wasn't always Nike,

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Speaker 1: and they didn't come up with the swoosh immediately or

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Speaker 1: on their own.

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Speaker 2: That's right, Ben, And and you know Nike.

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Speaker 3: Now, I associate more with the shoe company and the

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Speaker 3: brand than I do with the Greek goddess of what see.

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Speaker 3: I don't even remember what she was, the Greek goddess,

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Speaker 3: goddess Victory. Yeah, but obviously that's what Nike is named

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Speaker 3: after and has taken over the associations with that word

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Speaker 3: entirely along with that that iconic.

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Speaker 2: But it's curvy, you know. It sort of makes you

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Speaker 2: feel like speed.

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Speaker 3: It has a feeling of like quickness or like like

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Speaker 3: you know, disappearing, like with a flash, like that's the

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Speaker 3: vapor trail you leave behind yourself.

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Speaker 1: Or yeah, it's supposed to be like a wing. It

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Speaker 1: feels dynamic. So back in the day, when these two

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Speaker 1: guys start the company that will become Nike, their track

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Speaker 1: and field bros. It's Bill Bowerman and Phil Knight in

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Speaker 1: nineteen sixty four, they combine their powers because Bill used

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Speaker 1: to be a track and field coach at the University

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Speaker 1: of Oregon and this guy, Phil Knight was his student.

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Speaker 1: Back in the day. They got together and they started

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Speaker 1: a company called Blue Ribbon Sports, which would have been

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Speaker 1: amazing for perhaps Blue Ribbon this a few decades later.

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Speaker 2: Bill Bowerman, you think people call him Bilbo for fun.

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Speaker 1: Probably, Yeah, it depends on how funny was.

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Speaker 3: I would have been cool with that, Yeah, and you know,

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Speaker 3: Nike is still based in Oregon today. I actually didn't

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Speaker 3: realize that until pretty recently. But in nineteen sixty four

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Speaker 3: they started this Blue Ribbons Sports, which is.

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Speaker 2: It's just not sexy. What does that say?

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Speaker 3: It sounds like a kind of a Mom and Pops

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Speaker 3: sporting goods store where you might get like baseball teas

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Speaker 3: printed for your little league.

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Speaker 1: Yeah, and I associate blue Ribbon with awards with culinary awards, exact.

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Speaker 2: Blue ribbon ji, I jam.

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Speaker 1: Yeah, so maybe maybe not the best association now, but

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Speaker 1: we get what they're talking about first place, is what

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Speaker 1: they're just saying, sure.

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Speaker 2: Or you know, the prized pig at the fair.

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Speaker 3: And initially this Blue Ribbon Sports, they did have a logo,

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Speaker 3: but it was something that I actually wasn't super familiar with,

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Speaker 3: but it kind of makes sense.

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Speaker 2: Something called a lettermark.

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Speaker 3: So they basically just had these initials brs that were

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Speaker 3: sort of, you know, laced together on top of the company's.

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Speaker 2: Word which is word mark. You might ask, different than

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Speaker 2: a letter mark?

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Speaker 3: We exactly, A word mark is basically a typographic treatment.

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Speaker 3: It is a font typically would need to be proprietary font,

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Speaker 3: like a custom design fund. If you use some you know,

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Speaker 3: we talked about this, I think on the Fonts episode,

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Speaker 3: like how well, actually, you know what's funny is I

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Speaker 3: believe the logo that mister Elon Musk has chosen for

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Speaker 3: his new social media app X is actually like some

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Speaker 3: sort of hexadecimal code from a set of characters that

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Speaker 3: is completely untrademarkable, and he just hasn't gotten that far

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Speaker 3: and is thinking yet he just like shoved it out there.

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Speaker 3: So yeah, you need you can't make up a logo

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Speaker 3: for your company in comic sands and then register that

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Speaker 3: as a word mark, right.

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Speaker 1: Yeah, yeah, exactly, And gosh, I had so much fun

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Speaker 1: on the font episode, particularly when we got to the

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Speaker 1: story the wingding guy.

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Speaker 2: It was a font of conversation.

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Speaker 1: It was it was and Max is just let us know,

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Speaker 1: we put a drum beat in there. And these logos

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Speaker 1: are important. They communicate with the world in multiple ways.

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Speaker 2: You know.

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Speaker 1: It kind of hacks your brain. So even the most

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Speaker 1: simplistic appearing logos have a lot of thought put behind them.

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Speaker 1: Probably one of the most famous word marks is FedEx.

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Speaker 1: And if you have somehow not heard this, folks, the

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Speaker 1: reason that FedEx logo is so impressive is because if

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Speaker 1: you look at it, you'll realize that they built in

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Speaker 1: an arrow.

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Speaker 3: That's right, Yeah, it's a hidden arrow. It's an era

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Speaker 3: that's created by the negative space, I believe.

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Speaker 2: And that's the thing. I mean you mentioned all the

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Speaker 2: work and research and all that stuff. A lot of money.

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Speaker 3: Goes into these seemingly simple and innocuous creations too. Logo

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Speaker 3: design is a massive expenditure for a company because they

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Speaker 3: put research and development in to it. They do focus

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Speaker 3: testing and all kinds of things. Sometimes his crowdsource, which

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Speaker 3: you know, if you remember the episode of Silicon Valley

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Speaker 3: where Gavin Belsen was trying to crowdsource what his signature

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Speaker 3: would look like on the new the box and the

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Speaker 3: most popular one looked like a giant penis and he.

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Speaker 2: Did not clock it like at all.

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Speaker 3: And the dirony was that he was going to have

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Speaker 3: his own signature crowdsource, see because his actual signature apparently

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Speaker 3: everyone said it made him look like a sociopath.

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Speaker 2: Yeah.

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Speaker 1: Yeah, that's that's the tricky thing about crowdsourceing anything. Shout

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Speaker 1: out to body mcboat face. So these guys didn't crowdsource,

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Speaker 1: but they did they did understand that their branding was important.

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Speaker 1: So blue ribbon sports brs. People are wearing their bers

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Speaker 1: I guess you could call them, and they're buying them

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Speaker 1: from out of the back of this guy's car in

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Speaker 1: the very beginning, and they say, look, our branding is fine,

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Speaker 1: but it seems pretty complicated. We don't want people to

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Speaker 1: have to think and process a lot. We want them

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Speaker 1: to see something, identify it with us, and buy the shoes.

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Speaker 1: So in nineteen seventy one they get together and they

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Speaker 1: decide to change the name of their brand. They land

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Speaker 1: on Nike, after the Greek goddess of victory, and over

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Speaker 1: time they got to the Nike swoosh. But the question

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Speaker 1: is how did they get there? Who came up with

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Speaker 1: the id?

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Speaker 3: Well, it wasn't crowdsourced, but it was kind of a

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Speaker 3: homework assignment for somebody.

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Speaker 2: Yes, like I believe it was a.

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Speaker 3: Young graphic design student who was studying under somebody that

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Speaker 3: knew the Nike guys. And then it was sort of like, hey,

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Speaker 3: these guys are looking for a thing. Here's an opportunity

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Speaker 3: for you to get some real world design experience and

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Speaker 3: you know, some billable hours, which I think in the

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Speaker 3: seventies the going rate was something like seven dollars an hour,

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Speaker 3: and that was like pretty decent.

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Speaker 1: That was still kind of a sweet deal. Yeah, because

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Speaker 1: you're right, man. She was a student at Portland State

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Speaker 1: University and she started as a journalism major if I

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Speaker 1: recall correctly, and then took a design course just on

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Speaker 1: a lart Carolyn Davidson. Oh yes, yes, ye, this brilliant

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Speaker 1: designer does also have a name. She gets her bachelor's

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Speaker 1: degree eventually nineteen seventy one. So the story way we

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Speaker 1: heard it is that Phil Knight, remember that former student

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Speaker 1: who had started started a company. He was teaching an

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Speaker 1: accounting class at the university and he overheard Carolyn Davidson

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Speaker 1: and say, like complaining that oil painting supplies were expensive,

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Speaker 1: and so he said, look, you can come work with me.

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Speaker 1: I'll why don't you create some charts and do some

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Speaker 1: graphs and stuff like this because I've got Japanese executives

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Speaker 1: coming in I need to impress them.

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Speaker 2: Japanese people love charts and graphs. It is known.

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Speaker 1: I think most people like a good graph. I'm a

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Speaker 1: sucker for an infograph.

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Speaker 2: Yeah yeah, yeah for sure. But it's like I like

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Speaker 2: ones that like convey very little information to jump in here.

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Speaker 4: Actually, guys, we're here in the studio, and right before

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Speaker 4: we got recording, ran to two of our coworkers another Ben,

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Speaker 4: Benjuster and Alex and I was like, hey, how is

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Speaker 4: y'all's meetings?

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Speaker 2: Like? Good, there's a power port. I'm like, ooh, I

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Speaker 2: like power point. I'm that guy.

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Speaker 3: Okay, we should like have a podcast where we just

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Speaker 3: critique power points.

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Speaker 2: I believe. Yeah, let's do it. Let's do it.

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Speaker 1: I love that. How easily that will work on an

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Speaker 1: audio medium exactly? Or you know, we have cameras in

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Speaker 1: one of these studios. Now we could just now my

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Speaker 1: pitch is it's purely audio. Okay, I will I will

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Speaker 1: accept that pitch if we can also kind of make

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Speaker 1: this our our home based studio, like Max was saying,

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Speaker 1: and get just a cartoonish like an offensively large picture

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Speaker 1: of a very complicated graph.

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Speaker 2: We're gonna have room with the grandfather clock.

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Speaker 3: Oh yeah, okay, see it, right, yeah, you see it,

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Speaker 3: you do see it.

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Speaker 2: I have a question.

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Speaker 3: It seems like this is one of these apocryphal kind

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Speaker 3: of tales where it's almost the stuff of legend, where

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Speaker 3: like as we you know, a minute ago, we were

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Speaker 3: saying that it was almost like a competition where they

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Speaker 3: looked at several options, you know, and that there was

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Speaker 3: some like design students that were sort of tapped for this.

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Speaker 3: But then there's this version of the story where it's

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Speaker 3: like the benevolent Nights, you know, in between his accounting classes,

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Speaker 3: well being the CEO of a burgeoning footwear empire is

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Speaker 3: like kindly offers to pay two dollars an hour so

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Speaker 3: you can buy paint.

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Speaker 1: Oh yeah, yeah, earlier we had said is we wanted

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Speaker 1: to get back to this, so we said seven dollars

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Speaker 1: an hour. That's a really sweet gig. Yeah, I was,

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Speaker 1: I was, I was overshooting significantly. Well, you know, maybe

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Speaker 1: Phil did pay her that much. Maybe that'd be cool.

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Speaker 1: So here's what happens. The way we understand it is

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Speaker 1: the swoosh design is reluctantly chosen out of several options,

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Speaker 1: and Carolyn, like anybody who's been a freelance graphic designer,

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Speaker 1: you know how this works. You have to come in

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Speaker 1: with several comps, comparisons, People look at them, they tell

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Speaker 1: you what they do or don't like. And according to

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Speaker 1: Nike's own website, when Phil Knight first saw the Swoosh,

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Speaker 1: he said, I don't love it, but it grow on me.

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Speaker 2: See.

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Speaker 3: I find that to be pretty forward thinking, honestly, because

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Speaker 3: I mean, sure, maybe you know, they weren't what we

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Speaker 3: know of the Nike Empire today. They were still on

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Speaker 3: their way to that thing, right, They're still a little

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Speaker 3: bit smaller, scrappy operation, so they probably needed to move quickly.

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Speaker 3: They wanted to like get this thing chosen so they

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Speaker 3: could move on. They probably I didn't even quite see

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Speaker 3: the significance of it at the time. Yeah, to be

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Speaker 3: able to say, you know, maybe this isn't perfect, but

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Speaker 3: let's roll with it, because I think it could grow

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Speaker 3: on me. And then it it's become the most one

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Speaker 3: of the most iconic, you know, brand marks of all time,

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Speaker 3: just so recognizable. And then you have to ask yourself,

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Speaker 3: is that because it's really good or it's because we've

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Speaker 3: been seeing it for so long?

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Speaker 1: That's the question, sort of a chicken and the egg

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Speaker 1: kind of thing, right. So it's nuts because they just

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Speaker 1: happened to choose this curve check mark and it had

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Speaker 1: Nike in hand drawn script across it. You can see

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Speaker 1: a picture of this as well. The reason it's the

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Speaker 1: swoosh is supposed to be reminiscent of several things, of

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Speaker 1: accomplishment and of wings, because the goddess Nike was known

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Speaker 1: for being a personification of victory and she had a wingspan.

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Speaker 2: Oh she had wings. Yeah, she had wings.

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Speaker 3: Oh you know what, you might recognize some famous sculptures

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Speaker 3: of her where her head is conspicuously missing and it's

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Speaker 3: just like the wings and no arms. There's definitely some

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Speaker 3: some statues of Nike that didn't make it.

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Speaker 2: Might even have some in your local art museum. But

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Speaker 2: that's right.

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Speaker 3: I always, I guess when I think of the wings

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Speaker 3: and shoes, I think of the guy with the winged shoes.

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Speaker 2: Who is that?

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Speaker 1: Hermes?

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Speaker 2: Hermes? Hermes not cool is enough name for a shoe company.

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Speaker 4: I mean, you know he's got a past, isn't Hermie's

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Speaker 4: in charge of like the river sticks and like hell.

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Speaker 2: Basically, No, that's that's somebody else hades. Hey, okay, Hermi's hades.

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Speaker 2: You can get. You can get the confusion.

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Speaker 3: Hermes is a character in the future Ama. But yeah,

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Speaker 3: Hermes didn't we do it? An Illumination Global Unlimited ad

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Speaker 3: years ago about her Hermes mop Yes, written by her

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Speaker 3: powre vogel Bo. That's right, Yeah, that was a weird one.

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Speaker 3: Check that episode out. But anyway, they go with Nike,

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Speaker 3: she's got wings too. Again, I would go with Hermes

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Speaker 3: because I think he's got wings literally on his shoes already.

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Speaker 3: That's pretty that's a really good point. It seemed like

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Speaker 3: a missed opportunity. But Nike, it is. They got the swoosh.

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Speaker 3: I can see it now. The swoosh represents her of

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Speaker 3: the curve of the wing. I'd never really associated it

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Speaker 3: with a wing. I think I always, in my mind

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Speaker 3: envisioned it as like the sort of blur that's left

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Speaker 3: behind as you're sprinting, you know what I mean.

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Speaker 1: And I think that's valid. I also thought of it

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Speaker 1: brought up. I always thought of it as like check

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Speaker 1: that's done. Yeah, you've accomplished that thing. We found out.

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Speaker 1: The name of the the name of this check mark,

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Speaker 1: the swoosh. It's a bit of automatopoeia. It's supposed to

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Speaker 1: be just like you mentioned, it's supposed to be reminiscent

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Speaker 1: of the whoosh sound that the shoes make when they're

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Speaker 1: running by.

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Speaker 2: You got it. Okay.

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Speaker 3: So that's the thing about logos is they conjure a

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Speaker 3: lot of associations and connections in the mind of the viewer.

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Speaker 3: You know, you can obviously help feed those associations with

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Speaker 3: the products the company makes and're you know, advertising campaigns

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Speaker 3: and all of that stuff. But over a long enough time,

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Speaker 3: brand names and brand images really can start to have

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Speaker 3: a very powerful impact, you know. And we're going to

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Speaker 3: see that in another example of another kind of athletics

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Speaker 3: clothing slash fashion company, you know, because a lot of

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Speaker 3: these brands that started off as like you know, for

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Speaker 3: runners and athletes have really become like streetwear and like

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Speaker 3: like super high fashion and all these crazy collaborations with

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Speaker 3: like designers and influencers and you know, pop cultural.

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Speaker 1: Folks and the fashion house Chanel makes sneakers. I did

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Speaker 1: not know.

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Speaker 3: Yeah, have you ever seen any of those horrible Balenciaga

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Speaker 3: sneakers that are like ten thousand bucks a pop and

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Speaker 3: look like they're just covered in hot glue.

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Speaker 1: I kind of want those.

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Speaker 2: Wreck you get those.

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Speaker 3: I'll get the yellow crocs versions and we have to

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Speaker 3: rock them together on the same day and walk with

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Speaker 3: our arms linked up.

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Speaker 1: All right, But Max has to be into Max. You

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Speaker 1: gotta get weird.

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Speaker 2: He can throw rose petals behind us. What word shoes.

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Speaker 4: I when I I mean, I have a friend who's

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Speaker 4: really into elevator shoes, So I might get some elevator

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Speaker 4: shoes and be like, you know, walking my hygd all being.

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Speaker 2: Like six four Are those like platform shoes? Yea, like

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Speaker 2: Herman monster shoes. Yeah.

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Speaker 4: I have a friend it's about five four inch. She

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Speaker 4: wears eight inch elevator shoes.

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Speaker 2: My kid wears some kind of Herman monstery type cloud hoppers.

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Speaker 1: Yeah, I've got I've got some old boots that I

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Speaker 1: wear around. You gotta be careful because when we come

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Speaker 1: into the office, Man, I can't walk in wearing combat boots.

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Speaker 1: It seems strangely on purpose and indicative of things that

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Speaker 1: I am not attempting to put out into the office.

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Speaker 3: Anarchy. Man, I almost wore my crocs to the office today.

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Speaker 3: But I absolutely should and have no problem doing it.

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Speaker 3: But I just thought, no, Yeah, it's too soon.

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Speaker 1: You gotta stop letting your kid push you around.

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Speaker 3: Oh, they got me this. It's got a little Mario karts.

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Speaker 3: What do you call those things? Little fidget guys on

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Speaker 3: it go in the holes. Yeah, there's a word for

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Speaker 3: you told me and I can't remember.

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Speaker 2: Okay, Well, we'll get.

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Speaker 1: To it, but here's what we want you to know

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00:19:06,200 --> 00:19:10,640
Speaker 1: about this design about Davidson. At this point, we might

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Speaker 1: think this is yet another story of a creative person

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Speaker 1: kind of getting the short shrift from these immoral corporate

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Speaker 1: folks taking credit for the work she did and so on.

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Speaker 1: But luckily that's not exactly the case here. Davidson, who

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Speaker 1: was alive today, maintains that she doesn't know how long

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Speaker 1: she worked on the swoosh.

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Speaker 3: But she doesn't know how much she build them, right, yes,

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Speaker 3: how much did she build them? I think it was

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Speaker 3: like for seventeen and a half hours at the rate

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Speaker 3: of two dollars an hour, which is thirty five bucks

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Speaker 3: that she got in the check for this job, which

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Speaker 3: I did inflation calculator.

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Speaker 2: It so we can do a boop and a dude.

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Speaker 3: In today dollars, it's two hundred and sixty seven dollars

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Speaker 3: and thirty six days, which still is like low for

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Speaker 3: a design job. Usually a designer today, for that kind

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Speaker 3: of work would probably be getting fifty to one hundred

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Speaker 3: dollars an hour on a like freelance like low end kind.

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Speaker 1: Of like help make you know, blue ribbon trophies. The

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Speaker 1: mom and pop.

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Speaker 2: Sure.

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Speaker 1: Yeah, so, this, unfortunately is a pretty common story. It

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Speaker 1: often happens in the world. But Davidson's tail ends a

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Speaker 1: little bit differently. She didn't profit immediately from her work

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Speaker 1: designing this thing, which she did do on her own.

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Speaker 1: But eventually the company came back and gave her a

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Speaker 1: proper thank thank you. They threw a huge party in

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Speaker 1: her honor, and I think they gave her stock.

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Speaker 3: They did worth upwards of a million bucks, which is cool.

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Speaker 3: What does eventually mean though, By the way, are we

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Speaker 3: talking like the twenty fifth anniversary of the swoosh or

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Speaker 3: like a couple of years later.

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Speaker 1: Yeah, that's a good question, man, did she for instance, like,

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Speaker 1: did she write a letter? Did someone? Did someone get

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Speaker 1: mad at them? It was nineteen eighty three, so it

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Speaker 1: like ten years.

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Speaker 3: Yes.

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Speaker 2: But here's the thing. I don't want to deraalize too much, Ben, but.

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Speaker 3: Yeah, like, is it immoral to pay somebody the going rate.

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Speaker 2: For a thing then becomes larger than life. You don't

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Speaker 2: know that it's going to become larger than life. It didn't.

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Speaker 2: I wouldn't say they took advantage of her at all.

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Speaker 1: I don't think so, because you know, again, they're scrappy

404
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Speaker 1: at the point they were they were working together there,

405
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Speaker 1: they were more casual, you know what I mean, and.

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Speaker 3: The company just wasn't yet what it had becomes. And

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Speaker 3: you could argue it wasn't like the swoosh all of

408
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Speaker 3: a sudden made Nike what it is. Nike made Nike

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Speaker 3: what it is, and they hustled and they got huge.

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Speaker 1: And another aspect of this is, you know, you see

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Speaker 1: this in so many industries, what like podcasting right when

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Speaker 1: we make a lot of shows, you know, and it

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Speaker 1: could be tough to tell which ones work out, and

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Speaker 1: it's continually mystifying. That's why for a lot of agreements

415
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Speaker 1: in the creative world, you'll see people bake in stuff like, hey,

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Speaker 1: if my little jingle turns out to be a big

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Speaker 1: deal for Dell, I would like some more money.

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Speaker 2: I would think that a lot of companies would really

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Speaker 2: bulk at that. Though.

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Speaker 3: It is a very common negotiation tactic to give up

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Speaker 3: as few like points on the back end of things

422
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Speaker 3: as possible, because then you're tied to somebody forever. It

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Speaker 3: was treated like a work for hire situation. Then it's

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Speaker 3: like we paid you your rate, you delivered us the

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Speaker 3: product date to you, good day to you, go with God.

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Speaker 3: But it's really cool. It worked out great, kind of

427
00:22:37,440 --> 00:22:39,960
Speaker 3: like that what's the Flaming Hot Cheetos guy? It was

428
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Speaker 3: it was like he was a custodian. Here's a movie

429
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Speaker 3: chet called Flaming Hot Cheetos. It's about the story stick

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Speaker 3: with what works that?

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Speaker 2: Did they hook him up?

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Speaker 4: Like?

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Speaker 2: Well, I think there's a happy ending there too, if

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Speaker 2: I'm not mistaken.

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00:22:53,760 --> 00:22:57,280
Speaker 1: Yeah, yeah, yeah, there totally was. And those stories are inspiring.

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Speaker 1: I think it's cool to hear it. Uh. They also

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00:23:00,600 --> 00:23:05,960
Speaker 1: this is strange flex Phil Knight also gives Carolyn Davidson

438
00:23:06,200 --> 00:23:12,320
Speaker 1: a gold and diamond ring engraved with the Nike swoosh.

439
00:23:12,600 --> 00:23:15,240
Speaker 2: Wait, like as a marriage proposal? What are we talking? Unclear?

440
00:23:15,400 --> 00:23:17,840
Speaker 1: I think it was just hey, this swoosh is good.

441
00:23:18,119 --> 00:23:19,680
Speaker 1: Remember the swoosh from earlier?

442
00:23:19,880 --> 00:23:21,000
Speaker 2: Yeah, to jump in here.

443
00:23:21,040 --> 00:23:23,720
Speaker 4: Actually, I don't think it's I don't think at this

444
00:23:23,840 --> 00:23:26,280
Speaker 4: as weird as maybe y'all do, because gold and diamond

445
00:23:26,359 --> 00:23:29,359
Speaker 4: rings are pretty common for when you win a championship.

446
00:23:29,440 --> 00:23:31,760
Speaker 4: So like with the Atlanta Braids won the world here

447
00:23:32,080 --> 00:23:34,920
Speaker 4: years ago, everyone above a certain level got a world

448
00:23:34,960 --> 00:23:35,520
Speaker 4: through his ring.

449
00:23:38,040 --> 00:23:42,200
Speaker 2: Max with the facts that sneaking in.

450
00:23:44,840 --> 00:23:48,400
Speaker 4: And peacefull in Loh, it's just for you right now.

451
00:23:49,840 --> 00:23:56,160
Speaker 1: The boom Also, Uh, one of the other weird things

452
00:23:56,160 --> 00:23:59,919
Speaker 1: he gave her chocolate swooshes. Anyway, I think this can

453
00:24:00,280 --> 00:24:03,280
Speaker 1: now it's insensual. Now now it's just I think he's

454
00:24:03,720 --> 00:24:04,320
Speaker 1: b nice.

455
00:24:04,760 --> 00:24:09,520
Speaker 2: Half a dozen oysters. Well yeah, creepy foot.

456
00:24:09,240 --> 00:24:12,960
Speaker 1: Massage, play some shod you know how it goes is

457
00:24:13,040 --> 00:24:24,359
Speaker 1: amazing and uh, before we move on, Max, well we've gotcha.

458
00:24:24,720 --> 00:24:27,280
Speaker 1: You have a bit of a Nike connection yourself.

459
00:24:26,960 --> 00:24:27,760
Speaker 2: Right Yeah.

460
00:24:27,800 --> 00:24:32,040
Speaker 4: So before I worked here at iHeart Our Heart Media

461
00:24:32,080 --> 00:24:35,240
Speaker 4: making podcasts, I was an independent podcast maker myself and

462
00:24:35,320 --> 00:24:38,840
Speaker 4: my original co host, this guy named Kevin Cool. Literally

463
00:24:38,840 --> 00:24:41,080
Speaker 4: his name, his last name is k u h l.

464
00:24:41,359 --> 00:24:44,120
Speaker 4: This guy is so cool that he donated his kidney

465
00:24:44,240 --> 00:24:47,560
Speaker 4: to his coworker at Nike. Yeah, he works. He lives

466
00:24:47,640 --> 00:24:52,360
Speaker 4: actually in Hillsboro, Oregon, works on the Nike Man campus. So, uh,

467
00:24:52,400 --> 00:24:54,520
Speaker 4: he does not like that I wear I'll say that

468
00:24:54,680 --> 00:24:59,639
Speaker 4: or Adidas. I We're gonna go with Adidas Potus.

469
00:24:59,720 --> 00:25:03,040
Speaker 1: So if it's the combination of Audi and does right,

470
00:25:03,560 --> 00:25:09,600
Speaker 1: then it could be ADIDASIZ because it's plurals to things.

471
00:25:09,880 --> 00:25:11,439
Speaker 3: But it doesn't sound right, I just say, do you

472
00:25:11,440 --> 00:25:14,320
Speaker 3: wear Adidas? I wear Adidas. It's like when you're talking

473
00:25:14,359 --> 00:25:16,440
Speaker 3: about a brand, I don't think you have to pluralize.

474
00:25:16,560 --> 00:25:19,280
Speaker 1: Yeah, it's kind of like pants. It's like, you know,

475
00:25:19,560 --> 00:25:22,880
Speaker 1: I always it always gives me a slight chuckle when

476
00:25:22,920 --> 00:25:27,680
Speaker 1: I'm talking to a very aesthetically centered fashionist to person

477
00:25:28,000 --> 00:25:30,800
Speaker 1: and they're like, Ooh, I love this new fault pant.

478
00:25:30,960 --> 00:25:32,800
Speaker 2: I love a pant. It's a singular pant. It's just

479
00:25:32,800 --> 00:25:34,359
Speaker 2: the one leg last thing.

480
00:25:34,560 --> 00:25:37,960
Speaker 3: Yeah, being pedantic here, if it's a company that makes

481
00:25:38,040 --> 00:25:41,560
Speaker 3: multiple things, you wouldn't say Adidas. You wouldn't pluralize it.

482
00:25:41,600 --> 00:25:44,439
Speaker 3: You say, I'm wearing shoes by Adidas. I'm wearing a

483
00:25:44,480 --> 00:25:49,280
Speaker 3: hoodie by Adidas. I'm wearing my Nike tennis shoes. But

484
00:25:49,320 --> 00:25:51,160
Speaker 3: you also think it's say Nikes.

485
00:25:51,240 --> 00:25:52,200
Speaker 2: See, I don't even know.

486
00:25:52,400 --> 00:25:58,080
Speaker 1: I think I gotta tell you, guys, I suspect English

487
00:25:58,119 --> 00:25:59,440
Speaker 1: may not be the best language.

488
00:26:00,040 --> 00:26:00,560
Speaker 2: Well you think so.

489
00:26:00,640 --> 00:26:02,840
Speaker 1: I've been studying it for quite some time, and I

490
00:26:02,880 --> 00:26:06,320
Speaker 1: have at best a rudimentary grasp how lot of rellly.

491
00:26:06,119 --> 00:26:09,760
Speaker 3: Nillinginess to the English language, No question about that. I

492
00:26:09,800 --> 00:26:12,879
Speaker 3: had one little personal anecdotis want to mention. I actually

493
00:26:12,880 --> 00:26:18,000
Speaker 3: worked with Nike for a little bit developing a podcast

494
00:26:18,359 --> 00:26:23,439
Speaker 3: about Jordan's Air Jordan's and like that whole story of

495
00:26:23,520 --> 00:26:26,840
Speaker 3: Nike and just how they figured out how to like

496
00:26:26,920 --> 00:26:29,639
Speaker 3: get in on that branding and like you know, associate

497
00:26:29,720 --> 00:26:32,240
Speaker 3: themselves with this like up and coming superstar. They were

498
00:26:32,280 --> 00:26:36,080
Speaker 3: like glued to Jordan from like the earliest days and

499
00:26:36,080 --> 00:26:38,600
Speaker 3: then they got him wearing his own signature red shoes,

500
00:26:38,920 --> 00:26:41,399
Speaker 3: all of that stuff. There's a really cool documentary about it.

501
00:26:42,160 --> 00:26:43,760
Speaker 3: So I learned a lot about this stuff that I

502
00:26:43,760 --> 00:26:47,480
Speaker 3: wouldn't have normally learned. So I actually propose that maybe

503
00:26:47,480 --> 00:26:50,720
Speaker 3: we could even cover a larger, you know, part of

504
00:26:50,760 --> 00:26:53,280
Speaker 3: the Nike story because it really is pretty interesting. And

505
00:26:53,280 --> 00:26:57,639
Speaker 3: there's also you know, the connection to skateboard culture, graffiti culture,

506
00:26:57,880 --> 00:27:00,320
Speaker 3: like hip hop and all that stuff. I think, you know,

507
00:27:01,080 --> 00:27:03,400
Speaker 3: ridiculous and that it's ridiculously interesting.

508
00:27:03,640 --> 00:27:07,240
Speaker 1: Absolutely, I agree. I think we're unanimous in this. The

509
00:27:07,280 --> 00:27:11,240
Speaker 1: motion carries uh maybe we can get ridiculous history branded

510
00:27:11,280 --> 00:27:14,560
Speaker 1: sneakers one day dream big right, talk to.

511
00:27:14,560 --> 00:27:16,280
Speaker 4: My buddy Kevin. Actually, one of the best things about

512
00:27:16,320 --> 00:27:17,920
Speaker 4: no one's the one who works at Nike. You can

513
00:27:17,920 --> 00:27:21,119
Speaker 4: go into the Nike store and everything is forty percent off.

514
00:27:21,400 --> 00:27:21,720
Speaker 2: Wow.

515
00:27:21,920 --> 00:27:24,840
Speaker 4: It is all like basically at cost maybe not at

516
00:27:24,920 --> 00:27:27,040
Speaker 4: costs per se, but like it's like four percent offs.

517
00:27:27,240 --> 00:27:28,840
Speaker 4: You can go there, like Okay, I'm gonna grab all

518
00:27:28,840 --> 00:27:32,800
Speaker 4: these really nice shoes and they're like fifty bucks snip.

519
00:27:32,880 --> 00:27:34,800
Speaker 2: Can you just tell them, you know? Kevin? Yeah, well no,

520
00:27:34,840 --> 00:27:36,800
Speaker 2: you need to have a pass on your phone. It

521
00:27:36,880 --> 00:27:40,240
Speaker 2: is intense and like, yeah.

522
00:27:40,119 --> 00:27:43,080
Speaker 1: And Kevin, be cool. I bet you never heard that before.

523
00:27:44,440 --> 00:27:45,720
Speaker 1: I'll take some air Force one.

524
00:27:45,760 --> 00:27:47,480
Speaker 2: You can have him. He was also in an episode

525
00:27:47,480 --> 00:27:49,120
Speaker 2: of Ephemeral Too nice.

526
00:27:49,600 --> 00:27:53,600
Speaker 1: Wait our air Force one's Nike are okay good?

527
00:27:53,800 --> 00:27:57,160
Speaker 2: Those are the Jordan's. They're a style of right exactly. Duh.

528
00:27:57,240 --> 00:27:59,680
Speaker 1: So this woosh first comes out on something called the Nike.

529
00:28:00,320 --> 00:28:03,399
Speaker 1: It's one of the first shoes the brand ever makes

530
00:28:03,480 --> 00:28:04,280
Speaker 1: with their new name.

531
00:28:04,560 --> 00:28:06,679
Speaker 3: Is it in fact a cleat or is ity just

532
00:28:06,720 --> 00:28:08,920
Speaker 3: being clever because it's capitalized so it's like the name

533
00:28:08,920 --> 00:28:11,280
Speaker 3: of the shoe. But I think of a cleat as

534
00:28:11,320 --> 00:28:14,200
Speaker 3: like golf shoes with the pointy things on the soccer

535
00:28:14,200 --> 00:28:16,639
Speaker 3: shoes soccer shoes or like, but some of them are

536
00:28:16,640 --> 00:28:18,919
Speaker 3: point to heer and sharper than others. Some of them

537
00:28:18,960 --> 00:28:21,600
Speaker 3: are just rubberized, and I would imagine that's probably more

538
00:28:21,640 --> 00:28:25,680
Speaker 3: we're looking at, because we actually also have another type

539
00:28:25,680 --> 00:28:28,960
Speaker 3: of shoe called the Nike Waffle Racer Love that supposedly

540
00:28:29,080 --> 00:28:32,480
Speaker 3: was the original prototype, was made by literally using a

541
00:28:32,520 --> 00:28:35,080
Speaker 3: waffle iron to make the treads on the bottom of

542
00:28:35,119 --> 00:28:35,520
Speaker 3: the shoe.

543
00:28:35,880 --> 00:28:39,320
Speaker 1: Yeah, and it follows what Bill and Phil wanted to

544
00:28:39,360 --> 00:28:42,280
Speaker 1: do in the very beginning. They wanted to make running

545
00:28:42,360 --> 00:28:45,920
Speaker 1: shoes that were much lighter, that wouldn't weigh you down

546
00:28:45,960 --> 00:28:49,960
Speaker 1: when you were running track and field. And the Nike

547
00:28:50,080 --> 00:28:53,000
Speaker 1: waffle Racer is still around. It's shoe.

548
00:28:53,080 --> 00:28:54,520
Speaker 2: I have a pair of these, yeah, yeah, yeah.

549
00:28:54,600 --> 00:28:56,520
Speaker 3: And you know, the cool thing about Nike too, is

550
00:28:56,560 --> 00:29:00,160
Speaker 3: like they they're always doing cool throwback kind of thing.

551
00:29:00,200 --> 00:29:01,840
Speaker 2: Oh yeah, and like they've got such a history.

552
00:29:01,840 --> 00:29:04,840
Speaker 3: It's like Nintendo, you know, they've got this pantheon of characters,

553
00:29:05,240 --> 00:29:08,200
Speaker 3: but in this case, it's like, you know, designs from

554
00:29:08,200 --> 00:29:10,320
Speaker 3: throughout the ages. And we talked about this a little

555
00:29:10,320 --> 00:29:12,480
Speaker 3: bit because of course talking about design in terms of

556
00:29:12,480 --> 00:29:16,160
Speaker 3: the logo, but like the swoosh also just integrates really

557
00:29:16,200 --> 00:29:19,080
Speaker 3: well into the shoe design, you know, and they have

558
00:29:19,160 --> 00:29:21,320
Speaker 3: like different like color ways and stuff and like the

559
00:29:21,360 --> 00:29:23,200
Speaker 3: swish will be yellow and the shoe will be blue

560
00:29:23,280 --> 00:29:25,800
Speaker 3: and all of that stuff. And like I think I'm

561
00:29:25,960 --> 00:29:28,760
Speaker 3: I have actually become not a sneakerhead, Like I don't

562
00:29:28,760 --> 00:29:29,840
Speaker 3: have like a closet.

563
00:29:29,440 --> 00:29:31,160
Speaker 2: Full of them, but I'm into the culture.

564
00:29:31,160 --> 00:29:33,480
Speaker 3: I think it's really really cool and I appreciate the

565
00:29:33,520 --> 00:29:35,400
Speaker 3: aesthetics and the design that goes into it.

566
00:29:35,400 --> 00:29:37,000
Speaker 1: And Atlanta is a great city for this.

567
00:29:37,240 --> 00:29:37,920
Speaker 2: Yeah.

568
00:29:38,000 --> 00:29:42,800
Speaker 1: I love this stuff too, man. And the US public

569
00:29:43,240 --> 00:29:47,360
Speaker 1: loved Nikes when they came out and they there was

570
00:29:47,560 --> 00:29:50,080
Speaker 1: so there's this big thing in sneakerhead culture where the

571
00:29:50,160 --> 00:29:53,240
Speaker 1: exclusive drops are huge, huge deal.

572
00:29:53,560 --> 00:29:53,760
Speaker 2: Yeah.

573
00:29:53,840 --> 00:29:57,120
Speaker 1: People buy the shoes as investments or flip them. Yeah,

574
00:29:57,120 --> 00:30:00,000
Speaker 1: and they flip them for sure. And they also made

575
00:30:00,000 --> 00:30:03,840
Speaker 1: they go through two extraordinary lengths to be able to

576
00:30:03,920 --> 00:30:06,600
Speaker 1: get an exclusive shoe of some sort.

577
00:30:07,360 --> 00:30:07,800
Speaker 2: Ah.

578
00:30:07,840 --> 00:30:11,160
Speaker 1: I just said shoe instead of shoes to our earlier point. Anyway,

579
00:30:11,280 --> 00:30:15,720
Speaker 1: So this is an old pattern for Nike. Consumers saw

580
00:30:15,760 --> 00:30:18,600
Speaker 1: this at the US Track and Field Olympic Trials in

581
00:30:18,720 --> 00:30:22,480
Speaker 1: Oregon and they couldn't get their hands on the shoe

582
00:30:22,560 --> 00:30:26,920
Speaker 1: until nineteen seventy three, and everybody wanted one at the time.

583
00:30:27,000 --> 00:30:31,160
Speaker 1: You could get the Nike Cortes which came out around

584
00:30:31,200 --> 00:30:34,680
Speaker 1: the Mexico Olympics in nineteen seventy two, that also had

585
00:30:34,720 --> 00:30:37,440
Speaker 1: the swoosh on it. Eventually, like you said, they link

586
00:30:37,520 --> 00:30:40,280
Speaker 1: up with athletes. That's kind of a story for another day.

587
00:30:40,360 --> 00:30:45,400
Speaker 1: They also land on some color schemes. Warm red became

588
00:30:45,480 --> 00:30:49,440
Speaker 1: the color choice for the official logo. And you know,

589
00:30:49,480 --> 00:30:52,600
Speaker 1: now you often see a black swoosh, but it was

590
00:30:52,720 --> 00:30:56,240
Speaker 1: meant to It was meant to hit your brain and

591
00:30:56,440 --> 00:30:59,600
Speaker 1: stay in your brain. And a lot of graphic design

592
00:30:59,640 --> 00:31:04,520
Speaker 1: professess have studied this right in depth.

593
00:31:04,800 --> 00:31:07,840
Speaker 3: Uh well, it's like got a golden ratio ness of

594
00:31:07,880 --> 00:31:10,120
Speaker 3: it all nice, you know. And if you think about

595
00:31:10,160 --> 00:31:14,160
Speaker 3: like some of the most I guess sticky brands you

596
00:31:14,200 --> 00:31:17,880
Speaker 3: know over the years, oftentimes they have these concentric circles

597
00:31:17,880 --> 00:31:20,640
Speaker 3: when you break them down, like the like the Apple logo,

598
00:31:20,920 --> 00:31:23,680
Speaker 3: it's all concentric circles if you really like plot it

599
00:31:23,760 --> 00:31:26,640
Speaker 3: with like a compass or whatever. And I'm sure this

600
00:31:26,680 --> 00:31:29,160
Speaker 3: is part of a school of design that I'm not

601
00:31:29,280 --> 00:31:31,000
Speaker 3: aware of that was like being taught.

602
00:31:31,320 --> 00:31:33,760
Speaker 1: You know, I did not know this is a job,

603
00:31:34,000 --> 00:31:37,400
Speaker 1: but it is a dream job for someone in max

604
00:31:37,640 --> 00:31:41,160
Speaker 1: This might be a dream job for you, man, we

605
00:31:41,280 --> 00:31:45,200
Speaker 1: want to introduce you to Todd Radom Radom Radom R

606
00:31:45,240 --> 00:31:49,040
Speaker 1: A d O M. He his job is to design

607
00:31:49,160 --> 00:31:52,800
Speaker 1: sports logos sports related logos. He's a veteran, that's all

608
00:31:52,840 --> 00:31:55,640
Speaker 1: he does. I didn't know that could be someone's career.

609
00:31:55,880 --> 00:31:56,600
Speaker 2: That's pretty wild.

610
00:31:56,680 --> 00:31:58,280
Speaker 4: I'll say that's cool on all of guys. I have

611
00:31:58,360 --> 00:32:00,520
Speaker 4: found the job that I want and it involved being.

612
00:32:00,400 --> 00:32:03,040
Speaker 2: With you too. That's really sweet. Max. We love you too.

613
00:32:03,200 --> 00:32:11,000
Speaker 1: Yeah, we'll do shout out to all the cool teachers

614
00:32:11,320 --> 00:32:12,760
Speaker 1: playing this for your students.

615
00:32:13,400 --> 00:32:15,080
Speaker 2: So I think I'm probably gonna have to beep that way.

616
00:32:15,080 --> 00:32:18,840
Speaker 3: Well yeah, okay, but you can also you could keep

617
00:32:18,840 --> 00:32:21,640
Speaker 3: my disgusted astonishment if you wish.

618
00:32:21,760 --> 00:32:23,720
Speaker 2: Now people will just have to use their imagination. As

619
00:32:23,760 --> 00:32:24,440
Speaker 2: to what you said.

620
00:32:24,800 --> 00:32:27,440
Speaker 1: It does feel like an abochal roller coaster when you.

621
00:32:27,480 --> 00:32:28,840
Speaker 2: Edit it that way. Awesome.

622
00:32:28,920 --> 00:32:31,040
Speaker 3: God, I want to buy some shoes I'm looking at

623
00:32:31,040 --> 00:32:33,480
Speaker 3: I'm just like Google and images of Nikes and now

624
00:32:33,480 --> 00:32:35,160
Speaker 3: I'm just like, these are so cool looking.

625
00:32:35,400 --> 00:32:38,080
Speaker 2: There's a Nike store in the building where we used

626
00:32:38,080 --> 00:32:40,600
Speaker 2: to work. That's why the city market. So it's a good.

627
00:32:40,520 --> 00:32:43,800
Speaker 3: One and they often, you know, get these drops that

628
00:32:43,800 --> 00:32:46,040
Speaker 3: we're talking about. There's also you mentioned the whole like

629
00:32:46,080 --> 00:32:48,760
Speaker 3: sneaker culture and flipping and all that. There's a really

630
00:32:48,800 --> 00:32:52,000
Speaker 3: neat place in Los Angeles and on Melrose called Flight Club,

631
00:32:52,240 --> 00:32:54,800
Speaker 3: which first of all, is an awesome name, and that's

632
00:32:54,800 --> 00:32:57,960
Speaker 3: the kind of place where you go to see like classics,

633
00:32:58,000 --> 00:33:01,800
Speaker 3: you know, and just you know, the Jordan's and whatever,

634
00:33:01,880 --> 00:33:04,720
Speaker 3: and it's just like, you know, they're one thousand dollars sometimes,

635
00:33:04,720 --> 00:33:08,480
Speaker 3: you know, for these like vintage pairs or these specialty

636
00:33:08,800 --> 00:33:11,440
Speaker 3: limited edition things because the genius and a lot of

637
00:33:11,440 --> 00:33:15,000
Speaker 3: brands do this, like Supreme and you know whatever is scarcity.

638
00:33:15,320 --> 00:33:16,240
Speaker 2: They do these.

639
00:33:16,040 --> 00:33:19,200
Speaker 3: Limited edition drops or collaborations with artists and they only

640
00:33:19,240 --> 00:33:22,280
Speaker 3: make so many. There's like a pair of Jordan's that's

641
00:33:22,320 --> 00:33:24,280
Speaker 3: like Ben and Jerry's theme that I think are some

642
00:33:24,320 --> 00:33:26,520
Speaker 3: of the most sought after ones that you can find.

643
00:33:27,040 --> 00:33:29,000
Speaker 1: Yeah, you know what, That's what we should wrap up

644
00:33:29,000 --> 00:33:32,480
Speaker 1: on because full disclosure, folks, we wanted to explore some

645
00:33:32,560 --> 00:33:35,440
Speaker 1: more sneaker logos, but I think we all three of

646
00:33:35,520 --> 00:33:39,640
Speaker 1: us got so into the Nike story that we're gonna

647
00:33:39,960 --> 00:33:43,280
Speaker 1: keep this one just with Nike. I've got some fun

648
00:33:43,320 --> 00:33:48,400
Speaker 1: anecdotes about rebop pumps. We'll save that for an episode

649
00:33:48,400 --> 00:33:50,720
Speaker 1: in the future, but for now, Noah's thinking a good

650
00:33:50,720 --> 00:33:53,560
Speaker 1: way for us to end is to look at a

651
00:33:53,880 --> 00:33:58,040
Speaker 1: ridiculous list of the most expensive nikes in the world.

652
00:33:58,120 --> 00:34:03,200
Speaker 1: I'm just gonna ruin it. Number one is the solid

653
00:34:03,240 --> 00:34:09,239
Speaker 1: gold o Vo Air Jordan two million dollars Loise and

654
00:34:09,800 --> 00:34:12,480
Speaker 1: the shoes are kind of useless, and.

655
00:34:12,480 --> 00:34:14,520
Speaker 3: The shoe that I was just talking about, by the way, Ben,

656
00:34:14,680 --> 00:34:18,600
Speaker 3: the Ben and Jerry's are called dunks, and they're kind

657
00:34:18,600 --> 00:34:21,000
Speaker 3: of cowprints on the side. They sort of like have

658
00:34:21,120 --> 00:34:24,319
Speaker 3: the blue sky and grass kind of logo that you

659
00:34:24,320 --> 00:34:25,759
Speaker 3: see on a Ben and Jerry's thing, and then the

660
00:34:25,840 --> 00:34:31,400
Speaker 3: yellow swoosh. I'm seeing pairs upwards of eighteen hundred dollars

661
00:34:31,800 --> 00:34:34,080
Speaker 3: because apparently they were just done in such limited supply.

662
00:34:34,360 --> 00:34:38,120
Speaker 1: Yeah. Here's the thing, though, I think that counts a

663
00:34:38,160 --> 00:34:42,279
Speaker 1: little better toward our stats than the solid gold O

664
00:34:42,400 --> 00:34:45,319
Speaker 1: Vo Air Jordan. As any hip hop fan knows. When

665
00:34:45,320 --> 00:34:47,960
Speaker 1: you heard me say O v oh, that is Drake.

666
00:34:48,880 --> 00:34:54,000
Speaker 1: In twenty sixteen, Drake spent two million dollars to get

667
00:34:54,080 --> 00:34:58,080
Speaker 1: these custom Air Jordans, and the shoes are made of

668
00:34:58,120 --> 00:35:03,080
Speaker 1: solid gold. She's so you can't really do anything with

669
00:35:03,160 --> 00:35:06,759
Speaker 1: them except like look at them and say, oh, look

670
00:35:06,840 --> 00:35:08,800
Speaker 1: upon my sneaks. You mighty.

671
00:35:09,400 --> 00:35:11,279
Speaker 3: Do you remember when Nike came out with the like

672
00:35:12,080 --> 00:35:15,719
Speaker 3: back to the Future to Nike shoe that was like

673
00:35:15,800 --> 00:35:18,319
Speaker 3: the ones where he they automatically laced up like sh

674
00:35:18,560 --> 00:35:20,319
Speaker 3: you know, he puts them on. They kind of looked

675
00:35:20,320 --> 00:35:23,359
Speaker 3: like ski boots. But they did briefly have a very

676
00:35:23,400 --> 00:35:27,400
Speaker 3: limited drop of these Nike you know, Back to the

677
00:35:27,400 --> 00:35:30,719
Speaker 3: Future shoes. And once again there's a company that got

678
00:35:30,760 --> 00:35:33,040
Speaker 3: in on the ground floor of pop culture to the

679
00:35:33,080 --> 00:35:35,880
Speaker 3: point where they get to put out a version of

680
00:35:35,960 --> 00:35:37,760
Speaker 3: their shoe that was in a movie.

681
00:35:38,520 --> 00:35:39,600
Speaker 2: You know, I mean like.

682
00:35:39,680 --> 00:35:44,600
Speaker 3: Truly I think also like Ripley and Aliens was wearing Nikes. Sure,

683
00:35:44,640 --> 00:35:46,920
Speaker 3: you know, like they just they've they've been in it

684
00:35:46,960 --> 00:35:49,480
Speaker 3: from the start. And then we're masters of cross promo

685
00:35:49,560 --> 00:35:50,480
Speaker 3: and brand Yes.

686
00:35:50,560 --> 00:35:54,359
Speaker 1: Really good to product placement, incredibly imagined to.

687
00:35:54,520 --> 00:35:56,400
Speaker 3: And by the way, those Back to the Future shoes

688
00:35:57,400 --> 00:35:59,880
Speaker 3: now go for about fifty eight thousand dollars.

689
00:36:00,040 --> 00:36:03,680
Speaker 1: Yes, we want to continue exploring the story of not

690
00:36:03,800 --> 00:36:08,719
Speaker 1: just the Nikes, but of course Adidas. We as we've

691
00:36:08,719 --> 00:36:11,239
Speaker 1: been discussing for a while, so we'll get back with that,

692
00:36:11,320 --> 00:36:15,880
Speaker 1: but for now, thank you, of course to missus Davidson

693
00:36:16,400 --> 00:36:20,880
Speaker 1: for designing a logo that changed the world, and thanks

694
00:36:20,920 --> 00:36:25,240
Speaker 1: to our research associate Jeff Bartlett. Thanks to our superproducer

695
00:36:26,000 --> 00:36:27,880
Speaker 1: mister Max Too Fast Williams.

696
00:36:28,239 --> 00:36:31,640
Speaker 2: Huge staks to Alex Williams as well, Yes they are.

697
00:36:31,520 --> 00:36:35,600
Speaker 3: Related, who composed our theme, Christoph Rasciotas here in spirit

698
00:36:35,600 --> 00:36:40,920
Speaker 3: he's Jeff Coats roaming the wide world of podcasts wherever

699
00:36:40,960 --> 00:36:41,399
Speaker 3: she may be.

700
00:36:41,800 --> 00:36:45,520
Speaker 1: Yeah, a big, big thanks to Gabe Lusier, and of

701
00:36:45,560 --> 00:36:50,520
Speaker 1: course thanks to Jonathan Strickland aka the quizz I wonder

702
00:36:50,560 --> 00:36:52,279
Speaker 1: what kind of what kind of tennis shoes?

703
00:36:52,680 --> 00:36:57,799
Speaker 3: Jesus Louis Vaton Nike Airs three hundred and fifty two

704
00:36:57,840 --> 00:36:59,360
Speaker 3: thousand dollars.

705
00:36:59,080 --> 00:37:02,800
Speaker 1: The Nike Max was, oh no, the Waffle Racing Flat

706
00:37:02,960 --> 00:37:07,520
Speaker 1: Moon shoe four hundred and thirty seven thousand, five hundred dollars.

707
00:37:07,760 --> 00:37:10,240
Speaker 2: Unbelievable. We'll see you next time, folks.

708
00:37:17,120 --> 00:37:20,920
Speaker 3: For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts,

709
00:37:21,000 --> 00:37:23,160
Speaker 3: or wherever you listen to your favorite shows.