WEBVTT - How to Get the Most Out of LinkedIn

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<v Speaker 1>The LinkedIn tips and tricks you need to know from

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<v Speaker 1>the experts at LinkedIn.

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<v Speaker 2>What's going on? I'm Rich Zemiro.

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<v Speaker 1>This is Rich on Tech. Today's podcast is all about

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<v Speaker 1>LinkedIn and this is one of those social networks that

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<v Speaker 1>everyone is familiar with, but there's a lot of mystery

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<v Speaker 1>surrounding it. We feel like we should be on there,

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<v Speaker 1>but we're not really sure how to use it. We're

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<v Speaker 1>not really sure if it could help us land our

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<v Speaker 1>next job. I'm always getting questions about this social network.

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<v Speaker 1>This one's different because it's all about your career, and

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<v Speaker 1>people always ask me is it worth it to have

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<v Speaker 1>a profile? Does it help to be active on there?

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<v Speaker 1>And my answers kind of vary. I say it depends

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<v Speaker 1>on your job and what you want to get out

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<v Speaker 1>of your job. To me, LinkedIn kind of works best

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<v Speaker 1>for specific job categories. But I don't think it hurts

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<v Speaker 1>to have a profile no matter what you do, as

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<v Speaker 1>long as you keep it up to date. That's the

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<v Speaker 1>big thing. My pet peeve is seeing folks on LinkedIn

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<v Speaker 1>that don't have a completed profile, or it's out of date,

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<v Speaker 1>or it's messy, or you don't even have a picture

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<v Speaker 1>and you're asking me to be linked in with you.

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<v Speaker 1>I mean, come on, that's how you treat your online resume.

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<v Speaker 1>How are you going to be as an employee? Think

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<v Speaker 1>about it. Recently we caught up with LinkedIn's team of

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<v Speaker 1>experts at Talent Connect. This is the company's three day

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<v Speaker 1>conference which is dedicated to helping folks get the most

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<v Speaker 1>out of the platform. So first things first, that profile picture,

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<v Speaker 1>a good.

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<v Speaker 2>Profile picture makes all the difference in the world.

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<v Speaker 3>In fact, you're twenty one times more likely to be

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<v Speaker 3>reached out to by recruiter if you have a great

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<v Speaker 3>profile photo, and also.

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<v Speaker 2>You'll get thirty six times more.

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<v Speaker 3>Messages if you have a great profile photo. So yes,

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<v Speaker 3>a great profile photo makes all the difference in the world.

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<v Speaker 1>That's Robin Daniels, Senior director of Product Marketing at LinkedIn.

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<v Speaker 1>He explains what makes a good LinkedIn profile photo.

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<v Speaker 3>A good LinkedIn profile photo should represent your professional self.

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<v Speaker 3>It shouldn't be a picture of you and your dog

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<v Speaker 3>or your best friend. It should be about how you

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<v Speaker 3>want to show up at work, and so make sure

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<v Speaker 3>that it represents who you really are. But also, you know,

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<v Speaker 3>with modern technology, you don't even need a great camera

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<v Speaker 3>or a great photographer, You can just use a smartphone.

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<v Speaker 3>Most smartphones have awesome technology that will take a great

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<v Speaker 3>profile photo for you.

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<v Speaker 1>Daniel says his favorite backgrounds are nature and brick walls.

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<v Speaker 1>You can usually find one of those around town. Just

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<v Speaker 1>use the portrait mode setting on your phone to make

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<v Speaker 1>the background nice and blurry, and you're going to have

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<v Speaker 1>a great pick.

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<v Speaker 3>Make sure that the lighting is optimal, make sure that

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<v Speaker 3>you're in a black sense, make sure that the background

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<v Speaker 3>is something that is not too distracting from your main

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<v Speaker 3>profile foldo, and also make sure that the photo is

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<v Speaker 3>from your shoulders and up.

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<v Speaker 2>It shouldn't be from you far away because then you

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<v Speaker 2>can't really see who you are. All right.

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<v Speaker 1>Once you have your picture, now it's time to spruce

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<v Speaker 1>up the headline and summary on your profile.

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<v Speaker 3>Your headline on your profile is what recruiters will see

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<v Speaker 3>first of all, so making sure that's reflective of who

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<v Speaker 3>you are and your capabilities is really important. So you

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<v Speaker 3>could say I'm passionate about digital transformation. That gives a

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<v Speaker 3>recruiters some insight into who you.

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<v Speaker 2>Are and what you're passionate about.

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<v Speaker 3>And then in your summary that's kind of like your

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<v Speaker 3>cover letter. You can paraphrase or summarize all your achievements

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<v Speaker 3>in your life and give recruiters a signal of who

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<v Speaker 3>you are and what you're capable of.

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<v Speaker 4>Spruiter's looking to see, is you know who are you?

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<v Speaker 4>What are you interested in? What are you curious about?

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<v Speaker 4>What experience and skills do you bring? And so that's

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<v Speaker 4>what they're looking for when they come and look at

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<v Speaker 4>your LinkedIn profile.

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<v Speaker 1>That's Jennifer Shapley, Senior director of Talent Acquisition at LinkedIn.

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<v Speaker 1>She says, the most important thing you can do is

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<v Speaker 1>kind of what I said earlier, keep your profile up

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<v Speaker 1>to date and add new skills as you learn them,

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<v Speaker 1>plus fill in all the details that recruiters might be

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<v Speaker 1>looking for when they search location.

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<v Speaker 4>For example, you are twenty three times more likely to

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<v Speaker 4>be found by recruiter if you have your location listed

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<v Speaker 4>on your profile.

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<v Speaker 2>So keep it up to date.

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<v Speaker 1>Shapley also recommends staying active on the site, and I

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<v Speaker 1>understand where she's coming from. This is sort of like

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<v Speaker 1>an investment. The more you're on there, the more people

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<v Speaker 1>start to notice you, and this could pay off in

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<v Speaker 1>the long run.

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<v Speaker 4>It's a community, so jump in and be a part

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<v Speaker 4>of that. Share content, like content, ask people questions, leverage

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<v Speaker 4>the power of the community. And what that does is

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<v Speaker 4>if one shows recruiters that likely, if you're active on LinkedIn,

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<v Speaker 4>your profile's probably up to date because you're investing in

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<v Speaker 4>that and two, it gives recruiters a sense that you're

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<v Speaker 4>probably likely to respond to their outreach if you're engaging

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<v Speaker 4>with the platform on a regular basis.

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<v Speaker 1>Another tool to know about there's a little toggle that

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<v Speaker 1>lets recruiters know that you're interested or at least open

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<v Speaker 1>to new gigs.

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<v Speaker 4>Some members don't know that they can actually put on

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<v Speaker 4>their settings and open candidate setting that lets recruiter see

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<v Speaker 4>that you're open to new opportunities. So when you're deciding

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<v Speaker 4>that you are actively in the marketplace, go into your

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<v Speaker 4>personal settings and turn that on. It will not display

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<v Speaker 4>to your current company, which is important to know that

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<v Speaker 4>it will show to outside recruiters that you are available

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<v Speaker 4>and interested in new opportunities.

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<v Speaker 1>You can find that by going to your LinkedIn profile,

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<v Speaker 1>then scrolling down to the section that says your dashboard,

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<v Speaker 1>then click career interests, then toggle the switch next to

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<v Speaker 1>let recruiters know you're open. Now LinkedIn is going to

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<v Speaker 1>do their best not to show this to your current company.

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<v Speaker 1>But it is the web and nothing is truly private,

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<v Speaker 1>so just be aware of that possibility. And Shapley's final tip,

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<v Speaker 1>don't forget to virtually work the room.

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<v Speaker 4>Network. Network network. Like I said, it's the community. Be

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<v Speaker 4>a part of it. The more you can increase your

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<v Speaker 4>first degree networks, the better chance you're going to have

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<v Speaker 4>of finding that next opportunity.

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<v Speaker 2>What we see is that.

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<v Speaker 4>Seventy percent of professionals get hired at a company where

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<v Speaker 4>they have a connection. So increasing your first degree networks

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<v Speaker 4>is going to greatly increase your chances of getting that job.

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<v Speaker 1>Finally, one more place to help you out on LinkedIn

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<v Speaker 1>LinkedIn Learning. This is a special section of the site

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<v Speaker 1>filled with videos, courses, and more, all to help you

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<v Speaker 1>further your goals. Here's LinkedIn's Emily Polk.

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<v Speaker 5>We've done a lot of research talking to talent professionals, executives, managers,

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<v Speaker 5>and what universally they all are saying is what is

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<v Speaker 5>most critical to them are people who have strong soft skills.

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<v Speaker 5>So those there's things like collaboration, communication, and leadership, and

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<v Speaker 5>so those are great places for employees and people who

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<v Speaker 5>are looking to develop in their career to invest time

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<v Speaker 5>because those soft skills.

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<v Speaker 4>Are so in demand.

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<v Speaker 5>Now.

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<v Speaker 1>I've watched a few of these videos and they can

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<v Speaker 1>be useful, like a professional version of YouTube. But keep

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<v Speaker 1>in mind this is a premium subscription. I think it

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<v Speaker 1>runs about thirty dollars a month. You can buy it separately,

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<v Speaker 1>or it's also included in LinkedIn's premium subscription, which I

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<v Speaker 1>also highly recommend checking out if you're currently in the

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<v Speaker 1>job market. LinkedIn gave me a preview account to see

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<v Speaker 1>what it's all about, and the insights are very impressive.

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<v Speaker 1>You can get a ton of information about a company,

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<v Speaker 1>more than they offer to the typical LinkedIn member. It's

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<v Speaker 1>really detailed stuff like how many people the company is hired,

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<v Speaker 1>the hiring trends, who they're hiring in the different departments.

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<v Speaker 1>This lets you spot trends and kind of help you

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<v Speaker 1>understand if the company's on the way up or on

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<v Speaker 1>the way down. Also, the premium accounts lets you send

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<v Speaker 1>more messages to folks, which is handy if you're looking

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<v Speaker 1>for a job, and you'll even see how you compare

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<v Speaker 1>to other job candidates. Now, the LinkedIn Premium service can

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<v Speaker 1>be expensive, but it's probably worth it at least for

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<v Speaker 1>the time that you're on an active job hunt.

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<v Speaker 2>There you have it, Good luck.

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<v Speaker 1>Hopefully you now have a better understanding of how to

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<v Speaker 1>use LinkedIn. And by the way, one more thing before

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<v Speaker 1>I go, I personally don't accept any LinkedIn connections unless

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<v Speaker 1>I've met the person in real life. This is just

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<v Speaker 1>a personal choice. I know other people might have different

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<v Speaker 1>thoughts on this, but here's my theory. If I really

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<v Speaker 1>want to rely on this platform to help me connect

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<v Speaker 1>to professionals who might be able to one day get

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<v Speaker 1>me a job or help me out in my career,

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<v Speaker 1>shouldn't I know you or have at least met you

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<v Speaker 1>in real life, so we have that personal connection. So

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<v Speaker 1>that's why I have a lot of pending invitations, and

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<v Speaker 1>if yours is one of them, that is probably why.

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<v Speaker 1>There you have it. Thanks so much for listening to

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<v Speaker 1>the podcast. I really enjoy doing this podcast. I love

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<v Speaker 1>seeing the growth on this thing. We are doubling the

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<v Speaker 1>amount of people listening in the last month, so that's awesome.

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<v Speaker 1>The best thing you can do for me is to

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<v Speaker 1>share this podcast with your friends. Take a screenshot of

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<v Speaker 1>you listening on your phone, and just send it out

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<v Speaker 1>on any social network that you like, including LinkedIn, Twitter, Facebook,

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<v Speaker 1>Instagram stories, whatever you do, and just say how much

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<v Speaker 1>you love listening to this thing that will help me out.

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<v Speaker 2>Thanks so much for listening.

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<v Speaker 1>If you want links to anything I talked about here,

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<v Speaker 1>just go to the website rich on tech dot tv

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<v Speaker 1>or check the show notes.

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<v Speaker 2>I'm Rich Tomiro.

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<v Speaker 1>I'll talk to you real soon.