1 00:00:04,519 --> 00:00:06,720 Speaker 1: The LinkedIn tips and tricks you need to know from 2 00:00:06,760 --> 00:00:08,200 Speaker 1: the experts at LinkedIn. 3 00:00:08,480 --> 00:00:09,920 Speaker 2: What's going on? I'm Rich Zemiro. 4 00:00:10,119 --> 00:00:14,160 Speaker 1: This is Rich on Tech. Today's podcast is all about 5 00:00:14,200 --> 00:00:16,560 Speaker 1: LinkedIn and this is one of those social networks that 6 00:00:16,600 --> 00:00:18,960 Speaker 1: everyone is familiar with, but there's a lot of mystery 7 00:00:19,000 --> 00:00:21,120 Speaker 1: surrounding it. We feel like we should be on there, 8 00:00:21,160 --> 00:00:22,840 Speaker 1: but we're not really sure how to use it. We're 9 00:00:22,880 --> 00:00:24,720 Speaker 1: not really sure if it could help us land our 10 00:00:24,760 --> 00:00:28,280 Speaker 1: next job. I'm always getting questions about this social network. 11 00:00:28,760 --> 00:00:31,319 Speaker 1: This one's different because it's all about your career, and 12 00:00:31,400 --> 00:00:33,280 Speaker 1: people always ask me is it worth it to have 13 00:00:33,320 --> 00:00:35,800 Speaker 1: a profile? Does it help to be active on there? 14 00:00:36,120 --> 00:00:38,400 Speaker 1: And my answers kind of vary. I say it depends 15 00:00:38,440 --> 00:00:39,959 Speaker 1: on your job and what you want to get out 16 00:00:40,040 --> 00:00:42,440 Speaker 1: of your job. To me, LinkedIn kind of works best 17 00:00:42,440 --> 00:00:45,400 Speaker 1: for specific job categories. But I don't think it hurts 18 00:00:45,400 --> 00:00:47,519 Speaker 1: to have a profile no matter what you do, as 19 00:00:47,560 --> 00:00:49,640 Speaker 1: long as you keep it up to date. That's the 20 00:00:49,680 --> 00:00:52,440 Speaker 1: big thing. My pet peeve is seeing folks on LinkedIn 21 00:00:52,479 --> 00:00:55,000 Speaker 1: that don't have a completed profile, or it's out of date, 22 00:00:55,120 --> 00:00:57,240 Speaker 1: or it's messy, or you don't even have a picture 23 00:00:57,280 --> 00:00:58,960 Speaker 1: and you're asking me to be linked in with you. 24 00:00:59,200 --> 00:01:01,480 Speaker 1: I mean, come on, that's how you treat your online resume. 25 00:01:01,760 --> 00:01:03,760 Speaker 1: How are you going to be as an employee? Think 26 00:01:03,760 --> 00:01:06,039 Speaker 1: about it. Recently we caught up with LinkedIn's team of 27 00:01:06,080 --> 00:01:09,000 Speaker 1: experts at Talent Connect. This is the company's three day 28 00:01:09,040 --> 00:01:11,959 Speaker 1: conference which is dedicated to helping folks get the most 29 00:01:12,080 --> 00:01:15,760 Speaker 1: out of the platform. So first things first, that profile picture, 30 00:01:15,880 --> 00:01:16,400 Speaker 1: a good. 31 00:01:16,200 --> 00:01:18,400 Speaker 2: Profile picture makes all the difference in the world. 32 00:01:18,680 --> 00:01:21,280 Speaker 3: In fact, you're twenty one times more likely to be 33 00:01:21,319 --> 00:01:23,000 Speaker 3: reached out to by recruiter if you have a great 34 00:01:23,000 --> 00:01:25,039 Speaker 3: profile photo, and also. 35 00:01:25,160 --> 00:01:27,280 Speaker 2: You'll get thirty six times more. 36 00:01:27,319 --> 00:01:29,680 Speaker 3: Messages if you have a great profile photo. So yes, 37 00:01:29,800 --> 00:01:32,120 Speaker 3: a great profile photo makes all the difference in the world. 38 00:01:32,400 --> 00:01:35,600 Speaker 1: That's Robin Daniels, Senior director of Product Marketing at LinkedIn. 39 00:01:35,920 --> 00:01:39,399 Speaker 1: He explains what makes a good LinkedIn profile photo. 40 00:01:39,800 --> 00:01:43,360 Speaker 3: A good LinkedIn profile photo should represent your professional self. 41 00:01:43,680 --> 00:01:45,520 Speaker 3: It shouldn't be a picture of you and your dog 42 00:01:45,640 --> 00:01:47,160 Speaker 3: or your best friend. It should be about how you 43 00:01:47,160 --> 00:01:49,680 Speaker 3: want to show up at work, and so make sure 44 00:01:49,680 --> 00:01:52,800 Speaker 3: that it represents who you really are. But also, you know, 45 00:01:52,840 --> 00:01:55,200 Speaker 3: with modern technology, you don't even need a great camera 46 00:01:55,280 --> 00:01:57,480 Speaker 3: or a great photographer, You can just use a smartphone. 47 00:01:57,640 --> 00:02:00,280 Speaker 3: Most smartphones have awesome technology that will take a great 48 00:02:00,280 --> 00:02:01,280 Speaker 3: profile photo for you. 49 00:02:01,680 --> 00:02:04,840 Speaker 1: Daniel says his favorite backgrounds are nature and brick walls. 50 00:02:04,840 --> 00:02:07,280 Speaker 1: You can usually find one of those around town. Just 51 00:02:07,400 --> 00:02:09,560 Speaker 1: use the portrait mode setting on your phone to make 52 00:02:09,560 --> 00:02:11,520 Speaker 1: the background nice and blurry, and you're going to have 53 00:02:11,639 --> 00:02:12,440 Speaker 1: a great pick. 54 00:02:12,560 --> 00:02:14,880 Speaker 3: Make sure that the lighting is optimal, make sure that 55 00:02:14,919 --> 00:02:18,800 Speaker 3: you're in a black sense, make sure that the background 56 00:02:19,280 --> 00:02:21,800 Speaker 3: is something that is not too distracting from your main 57 00:02:21,840 --> 00:02:24,760 Speaker 3: profile foldo, and also make sure that the photo is 58 00:02:24,800 --> 00:02:26,040 Speaker 3: from your shoulders and up. 59 00:02:26,160 --> 00:02:27,840 Speaker 2: It shouldn't be from you far away because then you 60 00:02:27,880 --> 00:02:29,280 Speaker 2: can't really see who you are. All right. 61 00:02:29,320 --> 00:02:31,239 Speaker 1: Once you have your picture, now it's time to spruce 62 00:02:31,320 --> 00:02:33,880 Speaker 1: up the headline and summary on your profile. 63 00:02:34,040 --> 00:02:36,679 Speaker 3: Your headline on your profile is what recruiters will see 64 00:02:36,760 --> 00:02:39,399 Speaker 3: first of all, so making sure that's reflective of who 65 00:02:39,400 --> 00:02:41,720 Speaker 3: you are and your capabilities is really important. So you 66 00:02:41,720 --> 00:02:45,480 Speaker 3: could say I'm passionate about digital transformation. That gives a 67 00:02:45,520 --> 00:02:46,960 Speaker 3: recruiters some insight into who you. 68 00:02:46,960 --> 00:02:48,120 Speaker 2: Are and what you're passionate about. 69 00:02:48,280 --> 00:02:49,840 Speaker 3: And then in your summary that's kind of like your 70 00:02:49,840 --> 00:02:54,360 Speaker 3: cover letter. You can paraphrase or summarize all your achievements 71 00:02:54,360 --> 00:02:56,760 Speaker 3: in your life and give recruiters a signal of who 72 00:02:56,800 --> 00:02:57,880 Speaker 3: you are and what you're capable of. 73 00:02:57,919 --> 00:03:01,600 Speaker 4: Spruiter's looking to see, is you know who are you? 74 00:03:01,680 --> 00:03:03,880 Speaker 4: What are you interested in? What are you curious about? 75 00:03:03,919 --> 00:03:06,320 Speaker 4: What experience and skills do you bring? And so that's 76 00:03:06,360 --> 00:03:08,160 Speaker 4: what they're looking for when they come and look at 77 00:03:08,160 --> 00:03:08,960 Speaker 4: your LinkedIn profile. 78 00:03:09,240 --> 00:03:12,840 Speaker 1: That's Jennifer Shapley, Senior director of Talent Acquisition at LinkedIn. 79 00:03:13,240 --> 00:03:15,320 Speaker 1: She says, the most important thing you can do is 80 00:03:15,360 --> 00:03:17,919 Speaker 1: kind of what I said earlier, keep your profile up 81 00:03:17,919 --> 00:03:21,000 Speaker 1: to date and add new skills as you learn them, 82 00:03:21,320 --> 00:03:23,720 Speaker 1: plus fill in all the details that recruiters might be 83 00:03:23,760 --> 00:03:25,960 Speaker 1: looking for when they search location. 84 00:03:26,120 --> 00:03:28,840 Speaker 4: For example, you are twenty three times more likely to 85 00:03:28,840 --> 00:03:30,840 Speaker 4: be found by recruiter if you have your location listed 86 00:03:30,880 --> 00:03:31,800 Speaker 4: on your profile. 87 00:03:31,520 --> 00:03:32,240 Speaker 2: So keep it up to date. 88 00:03:32,440 --> 00:03:34,880 Speaker 1: Shapley also recommends staying active on the site, and I 89 00:03:34,920 --> 00:03:37,160 Speaker 1: understand where she's coming from. This is sort of like 90 00:03:37,160 --> 00:03:39,520 Speaker 1: an investment. The more you're on there, the more people 91 00:03:39,600 --> 00:03:42,000 Speaker 1: start to notice you, and this could pay off in 92 00:03:42,040 --> 00:03:42,600 Speaker 1: the long run. 93 00:03:42,720 --> 00:03:45,040 Speaker 4: It's a community, so jump in and be a part 94 00:03:45,080 --> 00:03:50,040 Speaker 4: of that. Share content, like content, ask people questions, leverage 95 00:03:50,080 --> 00:03:52,440 Speaker 4: the power of the community. And what that does is 96 00:03:52,560 --> 00:03:55,800 Speaker 4: if one shows recruiters that likely, if you're active on LinkedIn, 97 00:03:56,040 --> 00:03:58,440 Speaker 4: your profile's probably up to date because you're investing in 98 00:03:58,480 --> 00:04:01,320 Speaker 4: that and two, it gives recruiters a sense that you're 99 00:04:01,360 --> 00:04:04,120 Speaker 4: probably likely to respond to their outreach if you're engaging 100 00:04:04,120 --> 00:04:05,680 Speaker 4: with the platform on a regular basis. 101 00:04:05,960 --> 00:04:08,240 Speaker 1: Another tool to know about there's a little toggle that 102 00:04:08,320 --> 00:04:11,280 Speaker 1: lets recruiters know that you're interested or at least open 103 00:04:11,400 --> 00:04:12,160 Speaker 1: to new gigs. 104 00:04:12,560 --> 00:04:15,600 Speaker 4: Some members don't know that they can actually put on 105 00:04:15,640 --> 00:04:20,720 Speaker 4: their settings and open candidate setting that lets recruiter see 106 00:04:20,720 --> 00:04:23,600 Speaker 4: that you're open to new opportunities. So when you're deciding 107 00:04:23,600 --> 00:04:25,840 Speaker 4: that you are actively in the marketplace, go into your 108 00:04:25,839 --> 00:04:28,960 Speaker 4: personal settings and turn that on. It will not display 109 00:04:29,040 --> 00:04:31,760 Speaker 4: to your current company, which is important to know that 110 00:04:31,839 --> 00:04:35,200 Speaker 4: it will show to outside recruiters that you are available 111 00:04:35,240 --> 00:04:36,560 Speaker 4: and interested in new opportunities. 112 00:04:36,760 --> 00:04:38,920 Speaker 1: You can find that by going to your LinkedIn profile, 113 00:04:39,000 --> 00:04:41,880 Speaker 1: then scrolling down to the section that says your dashboard, 114 00:04:42,240 --> 00:04:45,800 Speaker 1: then click career interests, then toggle the switch next to 115 00:04:46,240 --> 00:04:49,320 Speaker 1: let recruiters know you're open. Now LinkedIn is going to 116 00:04:49,360 --> 00:04:51,760 Speaker 1: do their best not to show this to your current company. 117 00:04:51,920 --> 00:04:54,400 Speaker 1: But it is the web and nothing is truly private, 118 00:04:54,440 --> 00:04:57,840 Speaker 1: so just be aware of that possibility. And Shapley's final tip, 119 00:04:57,960 --> 00:04:59,960 Speaker 1: don't forget to virtually work the room. 120 00:05:00,360 --> 00:05:03,680 Speaker 4: Network. Network network. Like I said, it's the community. Be 121 00:05:03,720 --> 00:05:05,840 Speaker 4: a part of it. The more you can increase your 122 00:05:05,839 --> 00:05:08,359 Speaker 4: first degree networks, the better chance you're going to have 123 00:05:08,800 --> 00:05:10,320 Speaker 4: of finding that next opportunity. 124 00:05:10,760 --> 00:05:11,840 Speaker 2: What we see is that. 125 00:05:11,800 --> 00:05:15,360 Speaker 4: Seventy percent of professionals get hired at a company where 126 00:05:15,360 --> 00:05:18,360 Speaker 4: they have a connection. So increasing your first degree networks 127 00:05:18,520 --> 00:05:20,680 Speaker 4: is going to greatly increase your chances of getting that job. 128 00:05:21,279 --> 00:05:23,200 Speaker 1: Finally, one more place to help you out on LinkedIn 129 00:05:23,440 --> 00:05:26,279 Speaker 1: LinkedIn Learning. This is a special section of the site 130 00:05:26,320 --> 00:05:29,159 Speaker 1: filled with videos, courses, and more, all to help you 131 00:05:29,240 --> 00:05:31,720 Speaker 1: further your goals. Here's LinkedIn's Emily Polk. 132 00:05:31,880 --> 00:05:37,279 Speaker 5: We've done a lot of research talking to talent professionals, executives, managers, 133 00:05:37,480 --> 00:05:40,320 Speaker 5: and what universally they all are saying is what is 134 00:05:40,400 --> 00:05:43,400 Speaker 5: most critical to them are people who have strong soft skills. 135 00:05:43,520 --> 00:05:48,640 Speaker 5: So those there's things like collaboration, communication, and leadership, and 136 00:05:48,720 --> 00:05:52,040 Speaker 5: so those are great places for employees and people who 137 00:05:52,080 --> 00:05:54,880 Speaker 5: are looking to develop in their career to invest time 138 00:05:54,920 --> 00:05:56,080 Speaker 5: because those soft skills. 139 00:05:55,880 --> 00:05:56,640 Speaker 4: Are so in demand. 140 00:05:56,920 --> 00:05:57,000 Speaker 5: Now. 141 00:05:57,040 --> 00:05:58,840 Speaker 1: I've watched a few of these videos and they can 142 00:05:58,920 --> 00:06:02,200 Speaker 1: be useful, like a professional version of YouTube. But keep 143 00:06:02,200 --> 00:06:04,920 Speaker 1: in mind this is a premium subscription. I think it 144 00:06:05,000 --> 00:06:07,640 Speaker 1: runs about thirty dollars a month. You can buy it separately, 145 00:06:07,720 --> 00:06:10,800 Speaker 1: or it's also included in LinkedIn's premium subscription, which I 146 00:06:10,880 --> 00:06:13,480 Speaker 1: also highly recommend checking out if you're currently in the 147 00:06:13,560 --> 00:06:16,360 Speaker 1: job market. LinkedIn gave me a preview account to see 148 00:06:16,360 --> 00:06:19,000 Speaker 1: what it's all about, and the insights are very impressive. 149 00:06:19,160 --> 00:06:21,359 Speaker 1: You can get a ton of information about a company, 150 00:06:21,680 --> 00:06:24,240 Speaker 1: more than they offer to the typical LinkedIn member. It's 151 00:06:24,320 --> 00:06:27,440 Speaker 1: really detailed stuff like how many people the company is hired, 152 00:06:27,480 --> 00:06:31,080 Speaker 1: the hiring trends, who they're hiring in the different departments. 153 00:06:31,400 --> 00:06:33,480 Speaker 1: This lets you spot trends and kind of help you 154 00:06:33,640 --> 00:06:35,960 Speaker 1: understand if the company's on the way up or on 155 00:06:36,040 --> 00:06:38,560 Speaker 1: the way down. Also, the premium accounts lets you send 156 00:06:38,600 --> 00:06:41,120 Speaker 1: more messages to folks, which is handy if you're looking 157 00:06:41,120 --> 00:06:43,760 Speaker 1: for a job, and you'll even see how you compare 158 00:06:43,839 --> 00:06:47,000 Speaker 1: to other job candidates. Now, the LinkedIn Premium service can 159 00:06:47,040 --> 00:06:49,400 Speaker 1: be expensive, but it's probably worth it at least for 160 00:06:49,480 --> 00:06:51,839 Speaker 1: the time that you're on an active job hunt. 161 00:06:52,000 --> 00:06:52,920 Speaker 2: There you have it, Good luck. 162 00:06:52,920 --> 00:06:55,400 Speaker 1: Hopefully you now have a better understanding of how to 163 00:06:55,520 --> 00:06:57,800 Speaker 1: use LinkedIn. And by the way, one more thing before 164 00:06:57,839 --> 00:07:01,320 Speaker 1: I go, I personally don't accept any LinkedIn connections unless 165 00:07:01,320 --> 00:07:03,720 Speaker 1: I've met the person in real life. This is just 166 00:07:03,800 --> 00:07:05,799 Speaker 1: a personal choice. I know other people might have different 167 00:07:05,839 --> 00:07:08,520 Speaker 1: thoughts on this, but here's my theory. If I really 168 00:07:08,600 --> 00:07:10,640 Speaker 1: want to rely on this platform to help me connect 169 00:07:10,640 --> 00:07:12,840 Speaker 1: to professionals who might be able to one day get 170 00:07:12,840 --> 00:07:14,800 Speaker 1: me a job or help me out in my career, 171 00:07:15,120 --> 00:07:17,320 Speaker 1: shouldn't I know you or have at least met you 172 00:07:17,440 --> 00:07:20,200 Speaker 1: in real life, so we have that personal connection. So 173 00:07:20,400 --> 00:07:22,560 Speaker 1: that's why I have a lot of pending invitations, and 174 00:07:22,600 --> 00:07:25,280 Speaker 1: if yours is one of them, that is probably why. 175 00:07:25,480 --> 00:07:27,080 Speaker 1: There you have it. Thanks so much for listening to 176 00:07:27,120 --> 00:07:30,120 Speaker 1: the podcast. I really enjoy doing this podcast. I love 177 00:07:30,160 --> 00:07:32,880 Speaker 1: seeing the growth on this thing. We are doubling the 178 00:07:32,880 --> 00:07:35,560 Speaker 1: amount of people listening in the last month, so that's awesome. 179 00:07:35,640 --> 00:07:37,440 Speaker 1: The best thing you can do for me is to 180 00:07:37,600 --> 00:07:40,840 Speaker 1: share this podcast with your friends. Take a screenshot of 181 00:07:40,880 --> 00:07:43,040 Speaker 1: you listening on your phone, and just send it out 182 00:07:43,040 --> 00:07:47,240 Speaker 1: on any social network that you like, including LinkedIn, Twitter, Facebook, 183 00:07:47,280 --> 00:07:50,000 Speaker 1: Instagram stories, whatever you do, and just say how much 184 00:07:50,000 --> 00:07:52,440 Speaker 1: you love listening to this thing that will help me out. 185 00:07:52,680 --> 00:07:53,520 Speaker 2: Thanks so much for listening. 186 00:07:53,560 --> 00:07:55,200 Speaker 1: If you want links to anything I talked about here, 187 00:07:55,320 --> 00:07:58,480 Speaker 1: just go to the website rich on tech dot tv 188 00:07:58,800 --> 00:07:59,840 Speaker 1: or check the show notes. 189 00:08:00,040 --> 00:08:00,720 Speaker 2: I'm Rich Tomiro. 190 00:08:00,840 --> 00:08:02,120 Speaker 1: I'll talk to you real soon.