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Speaker 1: What's Up is way Up with Angela Yee and it

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Speaker 1: is Women's History Months. Of course we're talking about women

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Speaker 1: who are making history. I got my co host for

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Speaker 1: both Wednesdays, Stacy Tisdale here.

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Speaker 2: Happy Wealth Wednesdays, Happy Women's History Month. And it's Daytime.

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Speaker 2: We are so excited to have daytime with us. She

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Speaker 2: is known as the voice of Generation Z. She is

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Speaker 2: now in her sixth season of her snapchat series It's Daytime,

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Speaker 2: and she is the CEO of DT Entertainment. She has

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Speaker 2: a quarterly magazine, It's Daytime. She is a social media

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Speaker 2: darling with one and a half million followers. And this

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Speaker 2: girl is just a sophomore in college.

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Speaker 1: We're not doing enough, That's what that means.

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Speaker 3: Thank you for such an amazing introduction.

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Speaker 1: And you I said that you also got out of

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Speaker 1: high school early.

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Speaker 4: Yeah.

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Speaker 3: I graduated high school at fifteen.

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Speaker 2: You graduated high school at fifteen.

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Speaker 4: Yes, I turned nineteen in a month now, so I've

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Speaker 4: been in college for.

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Speaker 3: The past couple of years.

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Speaker 1: He was like the youngest freshman coming in.

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Speaker 3: Yeah, I was.

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Speaker 4: I did end up taking a gap year straight out

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Speaker 4: of high school because it was a little scary. Yeah,

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Speaker 4: it's gonna be scary that too. But I was taking

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Speaker 4: college courses while I was in high school. That's how

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Speaker 4: I graduated early. So I've been taking college courses since

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Speaker 4: I was a freshman in high school too.

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Speaker 1: So okay, yeah, what did you think you wanted to

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Speaker 1: do with your life when you were younger? Like when

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Speaker 1: I grew up, I'm going to.

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Speaker 4: Be When I was younger, I wanted to be a surgeon. Okay,

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Speaker 4: to be a surgeon. I wanted to be a heart

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Speaker 4: and kidney transplant surgeon when I was younger.

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Speaker 3: And then I don't know, I hit like double digits

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Speaker 3: and I was.

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Speaker 1: Like no, And they make you dissect a frog in

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Speaker 1: school and you're like, I don't know.

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Speaker 4: I actually dissected a cow heart my first year of college,

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Speaker 4: and it.

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Speaker 3: Was so fun. I loved it.

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Speaker 1: You enjoyed that it was you smelled it from aldehyde

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Speaker 1: and all of that. We dissected a pig. I remember

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Speaker 1: that was awful.

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Speaker 2: Yeah, everybody was worried about dissecting the pig. But your

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Speaker 2: entrepreneurial journey started when you were six with your hit

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Speaker 2: song It's Not Too Too Yes, and then it went

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Speaker 2: on from there to you did a children's book right

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Speaker 2: after that, right, I did, And then in twenty seventeen

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Speaker 2: year magazine what was going on?

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Speaker 4: You know? I feel like when I was younger, I

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Speaker 4: was just like, I want to try everything until I.

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Speaker 3: Find what I really really like.

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Speaker 4: I had so many different interests and I was inspired

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Speaker 4: by so many different things, so I kind of was

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Speaker 4: just like, let me just try them all. And I'm

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Speaker 4: very fortunate to say that I was able to try

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Speaker 4: them all until I found, you know, my favorite thing

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Speaker 4: to do out of them all, which is like social

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Speaker 4: media and like hosting and like this whole thing of

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Speaker 4: like being a media and social personality. And that's kind

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Speaker 4: of where I've ended up now. And I don't know,

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Speaker 4: I've I've been enjoying it so far. I don't think

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Speaker 4: that I'm going to have, you know, an epiphany and

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Speaker 4: go to something else soon.

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Speaker 1: I will say that it is that is so in

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Speaker 1: demand right now because I just remember the shift of

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Speaker 1: when these corporations were realizing, Okay, we went to work

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Speaker 1: with these social media influencers. It feels more organic for them,

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Speaker 1: and it's so immediate too.

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Speaker 3: Yeah.

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Speaker 4: I think the way that social media has changed over

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Speaker 4: the course of a few years has been so interesting

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Speaker 4: to see, and I think that it's just so amazing

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Speaker 4: to see what it's like to I don't know, have

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Speaker 4: a platform that's just so powerful.

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Speaker 1: Honestly, this is a wealth Wednesday, So we are going

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Speaker 1: to talk about monetization. Yeah, when did you realize this

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Speaker 1: was something you can make money off of? Do you

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Speaker 1: remember the first time you had an offer coming or

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Speaker 1: you were like, oh, wow, okay, this is an actual business.

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Speaker 4: I don't remember my very first offer, but I do

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Speaker 4: remember my first set of brand deals came via email,

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Speaker 4: and it was during the time I was going viral

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Speaker 4: on Instagram for like doing skate videos. So my mom

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Speaker 4: and I were like stuck up in the house during

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Speaker 4: quarantine and we would just film a bunch of roller

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Speaker 4: skating videos and they went crazy viral. And that is

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Speaker 4: around the time when I got my first brand deal,

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Speaker 4: and you know, my first year of doing social media,

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Speaker 4: like on that viral level, I got so many amazing opportunities,

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Speaker 4: Like I got invited to the Grammys, I got invited

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Speaker 4: to New York. I got to work with H and M,

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Speaker 4: I got to work with Netflix. I got to work

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Speaker 4: with a lot of amazing brands, and my first time

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Speaker 4: doing it was during the pandemic, which was surprising.

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Speaker 3: But yeah, can.

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Speaker 2: You back up a little bit, how did you build

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Speaker 2: that following?

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Speaker 4: Just consistency and posting all the time. Sometimes it's so

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Speaker 4: annoying to post, but I post all the time. I

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Speaker 4: try to keep it real on my socials, which has

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Speaker 4: kind of helped me to post a little bit more.

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Speaker 4: But there's always just like, I don't know, wanting to

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Speaker 4: get better at my content. So I try to slow

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Speaker 4: it down sometimes so that I can produce, you know,

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Speaker 4: content with more quality instead of more quantity. But I

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Speaker 4: don't know, I'm always just posting. I feel like that's

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Speaker 4: the key to like mastering social medium.

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Speaker 1: And you also work with Snapchat. I did, right, So

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Speaker 1: talk to me about how that happened, because I know

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Speaker 1: it was a program that you actually saw, So tell

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Speaker 1: us a little about that.

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Speaker 4: Yeah, so Snapchat has been a brand. I'm like a

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Speaker 4: platform that I've been using since I was probably since

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Speaker 4: before I was supposed to use the app. I think

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Speaker 4: the app has an age restriction of like thirteen, and

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Speaker 4: I was on Snapchat way before I was thirteen, which

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Speaker 4: is crazy, but I was just using it to like

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Speaker 4: use the filters. So I've been working with Snapchat for

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Speaker 4: a very long time, and I had heard about their

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Speaker 4: five two three program, which was something new that they

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Speaker 4: were rolling out for young black creatives and just trying

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Speaker 4: to help them, you know, promote their businesses more and expand.

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Speaker 4: And so I had applied on literally the last day

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Speaker 4: that they were some like taking applications, and you know,

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Speaker 4: a couple weeks later, I got the acceptance email. And

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Speaker 4: it was such a surreal moment getting to work so

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Speaker 4: closely with Snapchat. And I really applaud Snapchat for kind

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Speaker 4: of giving a different set of resources to creatives to

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Speaker 4: help them expand to i don't know, kind of like

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Speaker 4: build more than just social media. So I really applaud

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Speaker 4: Snapchat for that. And they helped me achieve one of

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Speaker 4: my biggest goals, which was to you know, create my

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Speaker 4: own show. And so now I house a show on

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Speaker 4: Snapchat's platform which weekly episodes, and now we're on season six.

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Speaker 4: So that's been an amazing experience too.

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Speaker 2: Let's talk about the content a little bit. You grew

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Speaker 2: your brand organically and you have become kind of this

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Speaker 2: voice for gen z in terms of mental health, in

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Speaker 2: terms of culture, in terms of everything. How did you

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Speaker 2: find I'm reading this book ten xt now, so I

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Speaker 2: keeps unique talent. How did did you find that? Did

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Speaker 2: you when you started young, did you like I want

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Speaker 2: to be a voice for this generation.

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Speaker 4: You know, I've always had a calling to kind of

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Speaker 4: promote my peers, and that's kind of where I got

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Speaker 4: the idea of my magazine. I wanted a place where

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Speaker 4: I could kind of just give flowers to my friends

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Speaker 4: and other young creatives in the industry who were doing

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Speaker 4: a really good job even while being you know young

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Speaker 4: and like in middle school and like not even at

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Speaker 4: the legal age yet. And so I kind of carried

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Speaker 4: that on with me after my magazine and just tried

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Speaker 4: to continue like highlighting, you know, members of my generation

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Speaker 4: who are doing really good so that we can inspire

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Speaker 4: everyone else to go out and kind of you know,

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Speaker 4: strive for greatness and also strive for change too.

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Speaker 1: So, like Stacy said, you've been really vocal about mental health,

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Speaker 1: and there have been a lot of studies about social

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Speaker 1: media and how that can affect people's mental health, especially

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Speaker 1: the younger generation. Some challenges that you feel like there

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Speaker 1: are there that you're like, Okay, I want to make

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Speaker 1: sure that we really work on this.

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Speaker 4: Yeah, I think social media is great for our generation,

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Speaker 4: but I also think that there are a lot of

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Speaker 4: problems that come with social media, specifically for generation. There's

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Speaker 4: this constant need of like comparison and like comparing your

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Speaker 4: life to you know the life of an influencer. And

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Speaker 4: there's also like creator burnout from like the creative perspective.

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Speaker 4: There's cyberbullying, there's body shaming. There's so many different aspects

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Speaker 4: of social media that can be detrimental to the like

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Speaker 4: the average gen Zer's mind. And it's like, I feel

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Speaker 4: like being on social media so actively has made me,

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Speaker 4: hone more into my mental health because it's like I'm

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Speaker 4: kind of putting myself on the front line to be exposed.

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Speaker 4: And it's like if your mental health is not you know, prioritized,

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Speaker 4: then it's kind of hard to be able to continue

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Speaker 4: to post online. And through my own experience with my

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Speaker 4: own struggles being a social media user, I've kind of

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Speaker 4: like shaped my content to be more authentic so that

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Speaker 4: I can kind of reach a sense of relatability for

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Speaker 4: you know, my followers who are tuning in and are

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Speaker 4: going through the same like the average gen Zer problems.

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Speaker 4: A big thing like that was like when I was

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Speaker 4: going through acne. I had terrible acne, so bad towards

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Speaker 4: the end of my high school year, and it was

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Speaker 4: very it was a very dark time for me because

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Speaker 4: I was going on social media and I'm looking at

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Speaker 4: everybody else and nobody has acne, and it's like, Okay,

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Speaker 4: so I'm the only person my age right now who

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Speaker 4: has acne.

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Speaker 3: I don't think that's quite accurate.

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Speaker 1: Snapchat, yeah exactly.

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Speaker 4: And it's like when you're looking at this and you're like,

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Speaker 4: you don't see anybody who's going through the same struggles

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Speaker 4: as you.

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Speaker 3: It's like it makes you feel alone.

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Speaker 4: And it's like something as common as acne, like everybody's

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Speaker 4: at LEAs gone through acting at least once in their life.

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Speaker 4: And I feel like that was kind of my turning

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Speaker 4: point to be authentic on social media and kind of

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Speaker 4: create a place of like relatability for the rest of

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Speaker 4: the gen Zers who are going through, you know, problems

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Speaker 4: that we're all going through.

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Speaker 1: What would you tell other people who are wanting to

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Speaker 1: be in a position like yours to become an influencer

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Speaker 1: but also having to deal with the comments aren't always nice.

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Speaker 1: It could be you know, a thousand, It could be

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Speaker 1: a thousand great ones, and then you see one negative

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Speaker 1: one and that always does happen.

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Speaker 4: And I think the funny thing about social media is

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Speaker 4: that sometimes videos and like posts go viral and negative ways,

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Speaker 4: like people go viral because of like there's hate like

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Speaker 4: like fueling the comments. I say, for one, it's all

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Speaker 4: about being confident in yourself and remembering your own personal mission.

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Speaker 4: Like I feel like as long as you know that

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Speaker 4: you're okay, like physically and mentally, then it's okay, Like

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Speaker 4: and I feel like you will be able to conquer

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Speaker 4: social media and all of its challenges, honestly. But yeah,

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Speaker 4: I feel like it's just learning to like block out

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Speaker 4: the negativity and being comfortable within yourself. And it's like,

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Speaker 4: once you're comfortable within yourself and what you're posting and

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Speaker 4: your goal and you know why you're posting, it's like

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Speaker 4: there's not really anything that can kind of stop you.

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Speaker 2: So we were talking, it's a really pivotal moment in

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Speaker 2: social media right now with the new administration. We don't

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Speaker 2: know what kind of restrictions. We just don't know what's

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Speaker 2: gonna happen. And also I'm noticing people are looking at

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Speaker 2: social media more critically, like people aren't believing everything that

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Speaker 2: they see. Do you think that's maybe positive in some ways,

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Speaker 2: particularly for young people.

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Speaker 4: I mean, I feel like sometimes on social media you

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Speaker 4: do have to take things with a grain of salt

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Speaker 4: because again, everyone's just posting from their perspective, So I mean,

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Speaker 4: that's one way to look at it, but another is

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Speaker 4: just like I don't know, it's always just taking things

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Speaker 4: and applying them to ways that are that makes sense

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Speaker 4: for you when it comes to social media. So I

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Speaker 4: don't know, I feel like that's kind of how I

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Speaker 4: view social media and how a lot of other people

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Speaker 4: view social media too.

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Speaker 2: Let's talk business. You are a CEO of DT Entertainment.

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Speaker 2: What are some of the things you do to keep

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Speaker 2: all of this going? Be a student and run a

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Speaker 2: successful business.

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Speaker 3: I like to have fun.

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Speaker 2: I know that is the angelaee recipe for success, Like

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Speaker 2: I'm working, but I'm having fun while.

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Speaker 4: Yeah, I know, they say like work hard, play hard,

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Speaker 4: but no, I like to work hard and I like

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Speaker 4: to play harder, which I don't know. I have a

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Speaker 4: short attention span, so I have to do something to

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Speaker 4: keep me, you know, ready to conquer another thing.

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Speaker 1: Your intentional about is helping other people too, who are

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Speaker 1: also wanting to be on social media, figuring out how

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Speaker 1: to monetize it, how to connect with their audience. How

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Speaker 1: can people actually get I'm maybe not in contact with you,

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Speaker 1: but how can well maybe yeah, how can they? Because

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Speaker 1: I do have your magazine, you have your entertainment company. Yeah.

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Speaker 4: I feel like I'm pretty active on my socials and

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Speaker 4: I do try to make a frequent habit to kind.

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Speaker 1: Of just you, like, ask me anything.

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Speaker 4: Yeah, seriously, I love to do Q and a's on

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Speaker 4: my socials and kind of just connect. And sometimes it

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Speaker 4: varies from like personal like life advice from other gen

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Speaker 4: zs across the globe, to like how do I follow

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Speaker 4: my dreams? And how do I I want to be

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Speaker 4: an actress? Like how do I go out and be

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Speaker 4: an actress? I'm still in high school, and it's like

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Speaker 4: I'm always looking for ways to like help my generation

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Speaker 4: like go after their dreams and conquer them. Especially with

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Speaker 4: social media now, I feel like it's easier now than

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Speaker 4: ever to go out and like have a dream and

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Speaker 4: be able to reach it, like within very close grasps.

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Speaker 4: So I'm always trying to help my peers and it's

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Speaker 4: typically through social media, like through Q and A's and whatnot.

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Speaker 1: I feel like we can say it's easier, but in

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Speaker 1: a way, it's soundso harder because it's harder to sift

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Speaker 1: through so many different things, so many different people, and

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Speaker 1: to really stand out that too.

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Speaker 4: I definitely think that because everyone is on social media,

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Speaker 4: it is a little bit harder.

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Speaker 1: But it's like these people of my age still trying

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Speaker 1: to be like I want to be an influenceris I will.

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Speaker 4: Say it is hard, but I do feel like with

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Speaker 4: social media we do have an advantage because we can

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Speaker 4: kind of shape and kind of bring to life our

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Speaker 4: own dreams and visions. Like before I got my show

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Speaker 4: on Snapchat, I was posting like weekly Instagram videos of

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Speaker 4: me like breaking down the latest that was happening in

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Speaker 4: like gen z pop culture, and that was kind of

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Speaker 4: like my own manifestation for my show. And it's like,

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Speaker 4: I feel like social media is an advantage in that

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Speaker 4: way because you can kind of shape your goal and

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Speaker 4: kind of get it into the right eyes before it's

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Speaker 4: even brought to life.

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Speaker 3: Almost.

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Speaker 2: What advice would you have for entrepreneurs who are trying

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Speaker 2: to build their brands through social.

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Speaker 3: Through social media.

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Speaker 4: Specifically, I say, don't compare yourself and know your audience.

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Speaker 4: For me, my audience's gen Z, which is typically myself.

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Speaker 4: I'm very very basic gen Z girl, and I feel

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Speaker 4: like I can relate to a lot of things that

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Speaker 4: the average gen Zer is going through. Me and the

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Speaker 4: average eighteen year old girl probably think the exact same way.

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Speaker 1: What do y'all be going through?

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Speaker 3: Exactly?

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Speaker 1: Talk about the one of these gen z things is

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Speaker 1: y'all going through?

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Speaker 3: You know, we go through a lot.

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Speaker 4: Honestly, I feel like we have really short attention spans,

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Speaker 4: so it's very imperative, especially for me, that I continue

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Speaker 4: to remind myself why I'm doing what I'm doing and

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Speaker 4: what my end goal is. Another thing that we deal

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Speaker 4: with is mental health issues. A lot of us are

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Speaker 4: very shy and like scared to speak out and actually

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Speaker 4: get help because it's like kind of a thing to

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Speaker 4: be ashamed of lego mental health, Like I don't need

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Speaker 4: to go to therapy. Sometimes it's okay to get help

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Speaker 4: however that looks for for you, and I think Another

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Speaker 4: thing is hate our generation, especially with the help of

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Speaker 4: social media, is we look down upon each other, which

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Speaker 4: is why I try my best to kind of connect

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Speaker 4: with my peers because a lot of us, like I said,

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Speaker 4: there's so many videos that go viral for hate comments,

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Speaker 4: and it's like, I feel like that is a really

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Speaker 4: big challenge within our generation. It's just like bringing each

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Speaker 4: other down instead of uplifting each other.

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Speaker 3: You guys grew up in that.

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Speaker 2: Not talking political choices or anything. But I was just

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Speaker 2: thinking the other day, my son is your age, and

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Speaker 2: all he knows in terms of like elections or what

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Speaker 2: he's seen over the last eight years, Like that's normal

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Speaker 2: to you, guys. You haven't seen any other different models,

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Speaker 2: So I think you've come of age during a really

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Speaker 2: challenging time.

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Speaker 1: It's not demure. It's not classy.

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Speaker 3: Yeah, not very demure. It hasn't been at all.

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Speaker 2: But I always took my hat off to generations generation,

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Speaker 2: particularly a majority of If you want to be entrepreneurs,

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Speaker 2: why do you think that is?

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Speaker 4: Probably because we don't like to follow the roles. We

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Speaker 4: don't like to be told what to do. We kind

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Speaker 4: of just like to go to the beat of our

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Speaker 4: own drums. And we're also very creative. We like creative freedom,

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Speaker 4: and I feel like that's why social media has taken

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Speaker 4: off and why there are so many thriving creatives on

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Speaker 4: the platform because it's like a way to just express

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Speaker 4: yourself in your full creative self at that too. And

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Speaker 4: I feel like a lot of people are super successful

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Speaker 4: on social media not because of their mission, but because

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Speaker 4: they're how they're showing their mission. Like you can edit

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Speaker 4: your videos in different ways and grasp like attention, you

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Speaker 4: can use different graphics and just like kind of use

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Speaker 4: social media in really creative ways to kind of grasp

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Speaker 4: potential from people of all generations.

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Speaker 1: Honestly, so, Stacy brought up politics lightly. I want to

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Speaker 1: ask you this because I feel I do feel like

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Speaker 1: politicians are always trying to figure out how do we

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Speaker 1: reach you know, gen z, how do we get them?

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Speaker 1: Because you guys are going to be the ones that

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Speaker 1: are really shaping what's coming next and the culture, and

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Speaker 1: they don't know how to really interact in that way.

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Speaker 1: What are some things that you have seen work or

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Speaker 1: that resonate with you.

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Speaker 4: I feel like one thing specifically in our generation is education.

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Speaker 4: Like educating us about what's going on in politics is

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Speaker 4: one way. Because a lot of us just became legal

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Speaker 4: age to vote, so a lot of us were voting

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Speaker 4: this year and we're voting because of we're looking at

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Speaker 4: tiktoks of like memes and like jokes and stuff, and

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Speaker 4: it's like history exactly.

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Speaker 1: That's crazy because we've seen the effect that X has

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Speaker 1: had on the election, and then you're right, TikTok, you

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Speaker 1: see these quick funny.

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Speaker 4: We're looking at tiktoks and we're we're we're influenced. We're like, Okay,

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Speaker 4: we know who to vote for because this video went

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Speaker 4: viral and it has twenty million likes and it's funny,

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Speaker 4: and it's like, I feel like we're a lot of

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Speaker 4: us are just not educated in politics enough to really

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Speaker 4: understand it or to connect with these politicians and what's

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Speaker 4: happening in the political world. Honestly, I feel like that's

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Speaker 4: a first step, but you have to educate us in

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Speaker 4: ways that we will adhere to like the funny videos,

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Speaker 4: but you know.

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Speaker 2: Sometimes stunning with this election to see how many gen z,

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Speaker 2: just all generations do not understand how the economy that

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Speaker 2: they live in works.

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Speaker 4: Yeah, And that's another thing, and I feel like that's

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Speaker 4: why I think social media is such a powerful tool,

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Speaker 4: because it allows you to like open up a different

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Speaker 4: perspective to things, And I feel like I learned so

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Speaker 4: much from social media, which is scary because again, not

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Speaker 4: everything on social media is to be kicking. Yeah exactly

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Speaker 4: exactly when the TikTok band went like live for d

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Speaker 4: for twelve hours, I saw so many memes on Instagram

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Speaker 4: like I don't know how to cook, what's gonna happen?

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Speaker 4: So yeah, I feel like we learn a lot from

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Speaker 4: social media. I feel like, you know, just kind of

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Speaker 4: breaking down information to ways that we find interesting is

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Speaker 4: the key to like grasping us and like, I don't know,

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Speaker 4: making us understanding.

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Speaker 2: Because millennials and Gen xers, well they're saying, like, client,

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Speaker 2: the climate's a big concern, yeah, and the economy is

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Speaker 2: a big concern, and yeah.

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Speaker 1: What about even owning a home? Because I also see

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Speaker 1: that's a conversation where some people are like, you know, look,

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Speaker 1: I'm not even thinking about that right now. And for us,

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Speaker 1: I feel like, coming up, it was always get a house,

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Speaker 1: buy a house, save your money, buy a house.

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Speaker 4: I feel like, for me personally, I would love to

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Speaker 4: buy a house. However, right now I am a happy

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Speaker 4: apartment renter because I feel like it's just so much

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Speaker 4: responsibility to own a.

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Speaker 1: House I see that a lot with the gen Z.

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Speaker 1: That was a whole conversation. Yeah, with the responsibility of

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Speaker 1: having to fix something when it's broken.

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Speaker 4: Ye, shovel snow, I like to call somebody, can you

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Speaker 4: please fix this? I feel like maybe that's why we're

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Speaker 4: running away from children right now too. We like responsibility. Yeah,

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Speaker 4: we're just like I feel like having ourselves this responsibility

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Speaker 4: is enough, and like posting on social media and like

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Speaker 4: being in school is enough. I feel like gen Z

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Speaker 4: right now, we're just trying to figure out our place

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Speaker 4: in the world.

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Speaker 1: Right so hard.

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Speaker 2: There's so many pressures on you that weren't on other generations. Yeah,

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Speaker 2: and you also saw the generations before you work like

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Speaker 2: maniacs and that cold grind mentality and then not pay

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Speaker 2: off and how the economy was leveled against us.

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Speaker 4: But yeah, and I also feel like work for us

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Speaker 4: looks different.

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Speaker 2: It looks totally it. I'm just jealous if you can't tell.

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Speaker 4: Yeah, work for us is making sure that you're always

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Speaker 4: camera ready and that you can film a video of

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Speaker 4: what you're eating for the day.

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Speaker 3: So I'm ready.

442
00:21:43,040 --> 00:21:44,760
Speaker 2: How much fun would we have through that all day?

443
00:21:44,880 --> 00:21:47,159
Speaker 1: Or look? And now you can say I need a

444
00:21:47,200 --> 00:21:50,520
Speaker 1: mental health day. I can't come in geez. I could

445
00:21:50,520 --> 00:21:51,960
Speaker 1: have never said that, No, we could not.

446
00:21:52,160 --> 00:21:55,400
Speaker 5: They'd be like, where, okay, okay, thank you mental health.

447
00:21:56,400 --> 00:21:57,200
Speaker 3: There's the door.

448
00:21:59,000 --> 00:22:00,639
Speaker 1: But I want to ask you this because you are

449
00:22:00,640 --> 00:22:03,480
Speaker 1: a CEO, right, and so what does that look like

450
00:22:03,560 --> 00:22:06,159
Speaker 1: for you on a daily basis running your business?

451
00:22:06,359 --> 00:22:09,720
Speaker 4: You know, every day looks a little different and sometimes

452
00:22:09,720 --> 00:22:14,320
Speaker 4: it gets very chaotic. I was at the Grammys this

453
00:22:14,480 --> 00:22:20,520
Speaker 4: past weekend, which was super fun, but I literally went

454
00:22:20,600 --> 00:22:23,400
Speaker 4: the day was absolutely insane. I went to the carpet,

455
00:22:23,520 --> 00:22:26,080
Speaker 4: took my photos, came back home, wrote a two page

456
00:22:26,080 --> 00:22:28,840
Speaker 4: paper for my Ethnic Studies class and I'm taking this winner.

457
00:22:29,080 --> 00:22:32,080
Speaker 4: And then I went back to the Grammys to you know,

458
00:22:32,119 --> 00:22:34,479
Speaker 4: conduct interviews in the media room. So I feel like

459
00:22:34,880 --> 00:22:38,919
Speaker 4: my days are very varied. It just depends on the day.

460
00:22:39,119 --> 00:22:40,880
Speaker 4: And like I said, I like to spend a lot

461
00:22:40,880 --> 00:22:43,200
Speaker 4: of time kind of just playing around. I love to

462
00:22:43,200 --> 00:22:48,960
Speaker 4: play the sims. I rode on the sims all day. Yeah,

463
00:22:49,359 --> 00:22:50,080
Speaker 4: it just depends.

464
00:22:50,080 --> 00:22:52,920
Speaker 2: But I feel like staffers, like a CMO, a CFO,

465
00:22:53,040 --> 00:22:54,960
Speaker 2: people who run the company for you.

466
00:22:55,000 --> 00:22:58,120
Speaker 4: No, it's just me and I do get a lot

467
00:22:58,160 --> 00:23:02,160
Speaker 4: of help from my mom, who keeps me motivated.

468
00:23:01,960 --> 00:23:02,720
Speaker 5: In the house.

469
00:23:03,960 --> 00:23:04,919
Speaker 1: That keep me off camera, I do.

470
00:23:06,520 --> 00:23:08,040
Speaker 3: My mom keeps me motivated.

471
00:23:08,440 --> 00:23:10,520
Speaker 4: I do have a management team which kind of helps

472
00:23:10,520 --> 00:23:13,600
Speaker 4: with my personal stuff and then PR of course, so

473
00:23:13,640 --> 00:23:15,159
Speaker 4: there's a very small team helping me.

474
00:23:16,119 --> 00:23:18,920
Speaker 1: But what about getting ready for your interviews, because you've

475
00:23:18,960 --> 00:23:24,240
Speaker 1: interviewed some major players like Gabielle Union, a little data pinket,

476
00:23:24,320 --> 00:23:26,480
Speaker 1: like who when it comes to that, Like do you

477
00:23:26,480 --> 00:23:28,440
Speaker 1: do all your own research? How do you get ready

478
00:23:28,440 --> 00:23:30,639
Speaker 1: for that? Do you ever get nervous?

479
00:23:30,800 --> 00:23:34,280
Speaker 4: Okay, I used to get nervous. I don't really get

480
00:23:34,320 --> 00:23:37,600
Speaker 4: nervous anymore because it's just a conversation, like we're just talking.

481
00:23:38,400 --> 00:23:40,479
Speaker 4: And I also feel like I'm more intrigued now than

482
00:23:40,480 --> 00:23:43,639
Speaker 4: ever to conduct interviews because it's like I want to

483
00:23:43,680 --> 00:23:48,159
Speaker 4: get perspectives about things that we're looking at social media,

484
00:23:48,400 --> 00:23:51,600
Speaker 4: Like what's your thought on this trend? Do you like

485
00:23:51,920 --> 00:23:55,200
Speaker 4: platform shoes? I feel like, I don't know. I love

486
00:23:55,240 --> 00:23:57,920
Speaker 4: conducting interviews like that, so I feel like it's not nervous.

487
00:23:58,400 --> 00:24:01,199
Speaker 4: It's not really I don't really get nervous anymore. But

488
00:24:01,240 --> 00:24:03,000
Speaker 4: I do do a lot of research on who I'm

489
00:24:03,000 --> 00:24:05,840
Speaker 4: talking to, and I try to see different ways to

490
00:24:05,960 --> 00:24:09,639
Speaker 4: kind of bring in my generation when talking to people

491
00:24:09,640 --> 00:24:11,800
Speaker 4: from other generations, and I always kind of try to

492
00:24:11,840 --> 00:24:14,680
Speaker 4: think outside the box and make it relevant for both

493
00:24:15,000 --> 00:24:18,840
Speaker 4: parties and just see what new perspective I can bring

494
00:24:18,840 --> 00:24:19,040
Speaker 4: In the.

495
00:24:19,040 --> 00:24:22,000
Speaker 2: Case you're studying journalism, it's just being a thorough journalist.

496
00:24:22,440 --> 00:24:24,919
Speaker 2: What are going to be the next big social media trends?

497
00:24:25,520 --> 00:24:29,800
Speaker 4: The next big social media trends? Right now, I have

498
00:24:30,119 --> 00:24:33,399
Speaker 4: no clue. We're just not getting our lives back together

499
00:24:33,760 --> 00:24:34,840
Speaker 4: now that we have TikTok.

500
00:24:34,960 --> 00:24:38,600
Speaker 1: But can you see a time because I remember when

501
00:24:38,600 --> 00:24:41,359
Speaker 1: TikTok first came here, because so imagine life with that,

502
00:24:41,800 --> 00:24:44,359
Speaker 1: you know, before, because it's hard to see that now

503
00:24:44,440 --> 00:24:46,920
Speaker 1: because it's been around for so long. Same thing with Instagram.

504
00:24:46,920 --> 00:24:49,560
Speaker 1: I remember when Instagram started. Even Twitter, yeah, you know,

505
00:24:49,560 --> 00:24:52,160
Speaker 1: I remember Twitter starting. But right now there's a lot

506
00:24:52,200 --> 00:24:55,200
Speaker 1: of talk about like why aren't we using our own platforms,

507
00:24:55,240 --> 00:24:59,399
Speaker 1: like black owned platforms, because we don't have that in

508
00:24:59,440 --> 00:25:01,639
Speaker 1: the major way that we have these other ones. And

509
00:25:01,640 --> 00:25:03,879
Speaker 1: we're the ones that I really bring into flavor to

510
00:25:04,040 --> 00:25:07,680
Speaker 1: these because without you know, black Twitter was a huge thing,

511
00:25:07,720 --> 00:25:11,280
Speaker 1: and without that's on TikTok, without us on Instagram, what

512
00:25:11,400 --> 00:25:12,800
Speaker 1: is it really you know.

513
00:25:12,880 --> 00:25:17,080
Speaker 4: That's such a great question, and I think to answer it,

514
00:25:17,240 --> 00:25:21,200
Speaker 4: why we're not on our own platforms is because being

515
00:25:21,280 --> 00:25:26,720
Speaker 4: on these main platforms is a way to connect with everybody.

516
00:25:27,000 --> 00:25:29,679
Speaker 4: And it's like we're bringing black Twitter to all of

517
00:25:29,720 --> 00:25:33,560
Speaker 4: the Twitter users and we're bringing our flavor to everyone

518
00:25:33,640 --> 00:25:36,199
Speaker 4: to see we're not just limiting it, and that it

519
00:25:36,440 --> 00:25:39,240
Speaker 4: kind of it makes it expand more. It's like the

520
00:25:39,320 --> 00:25:42,920
Speaker 4: exposure of it, it's beyond it can go anywhere. Now

521
00:25:42,960 --> 00:25:46,119
Speaker 4: we're posting on Instagram and now everyone's seeing it in

522
00:25:46,240 --> 00:25:49,720
Speaker 4: France and in London, and it's like it's the easiest

523
00:25:49,760 --> 00:25:54,879
Speaker 4: way to like get your message, your brand, yourself across

524
00:25:54,920 --> 00:25:56,640
Speaker 4: the world within seconds.

525
00:25:56,840 --> 00:25:59,359
Speaker 2: You all really think in terms of a global economy.

526
00:25:59,400 --> 00:26:04,000
Speaker 2: And I love that I've worked at mainstream media doing

527
00:26:04,080 --> 00:26:08,560
Speaker 2: stories about underserved communities, but you want it to be

528
00:26:08,600 --> 00:26:11,439
Speaker 2: a main you want to tell everybody about it. You

529
00:26:11,440 --> 00:26:13,040
Speaker 2: don't want it to be like, Okay, this is just

530
00:26:13,080 --> 00:26:13,879
Speaker 2: a black media.

531
00:26:14,119 --> 00:26:14,399
Speaker 5: Yeah.

532
00:26:14,720 --> 00:26:18,200
Speaker 4: And even with like the social media apps, like specifically

533
00:26:18,280 --> 00:26:22,680
Speaker 4: talking about TikTok when we were banned for twelve hours,

534
00:26:22,960 --> 00:26:25,520
Speaker 4: there were so many people from other countries who were like, Okay,

535
00:26:25,520 --> 00:26:27,600
Speaker 4: the Americans are gone, Like what do we do now?

536
00:26:27,640 --> 00:26:29,080
Speaker 3: And it's like, I feel like.

537
00:26:29,480 --> 00:26:31,400
Speaker 4: Social media is out a way to connect with everybody

538
00:26:31,440 --> 00:26:34,280
Speaker 4: in the world, and it's like it just I don't know.

539
00:26:34,320 --> 00:26:36,240
Speaker 4: I feel like it opens up new doors for everyone.

540
00:26:36,320 --> 00:26:38,760
Speaker 4: It's because we're like we're able to spread our messages

541
00:26:38,840 --> 00:26:40,520
Speaker 4: to everyone across the world.

542
00:26:40,600 --> 00:26:42,480
Speaker 1: One thing that people are always trying to figure out

543
00:26:42,520 --> 00:26:45,520
Speaker 1: is the algorithm. I always hear people talking about how

544
00:26:45,560 --> 00:26:48,119
Speaker 1: can we affect the algorithm so more people are seeing this,

545
00:26:48,320 --> 00:26:50,280
Speaker 1: or it feels like the algorithm change, or why am

546
00:26:50,359 --> 00:26:53,480
Speaker 1: I seeing this? So what are some things that you

547
00:26:53,600 --> 00:26:56,000
Speaker 1: do to make sure that you're front and center?

548
00:26:56,800 --> 00:27:02,080
Speaker 4: You know, the algorithm always changes. It always changes, and

549
00:27:02,119 --> 00:27:05,080
Speaker 4: I think it is so annoying as a content creator.

550
00:27:06,480 --> 00:27:08,159
Speaker 1: You'd be like, how come no one's engaging with.

551
00:27:08,600 --> 00:27:10,359
Speaker 3: Sorry to all my reps who are watching this.

552
00:27:11,680 --> 00:27:14,800
Speaker 4: Yeah, I feel like for me, which kind of helps

553
00:27:14,800 --> 00:27:19,080
Speaker 4: me stay motivated amidst you know the algorithm changes, is

554
00:27:19,119 --> 00:27:21,920
Speaker 4: to just think about what I'm watching on socials because

555
00:27:21,920 --> 00:27:23,720
Speaker 4: at the end of the day, I am my audience

556
00:27:24,119 --> 00:27:26,440
Speaker 4: and so that kind of helps me navigate to see

557
00:27:26,680 --> 00:27:31,560
Speaker 4: my latest obsession is like doing graphic carousels on my Instagram,

558
00:27:31,600 --> 00:27:34,080
Speaker 4: which it takes like the classic carousel where you just

559
00:27:34,119 --> 00:27:36,080
Speaker 4: put a bunch of photos and you kind of make

560
00:27:36,119 --> 00:27:38,800
Speaker 4: them like power points almost, and you add like really

561
00:27:38,800 --> 00:27:41,600
Speaker 4: cute graphics and letterings, and I feel like it gives

562
00:27:41,640 --> 00:27:45,040
Speaker 4: a little bit more oomph to the average carousel where

563
00:27:45,040 --> 00:27:47,000
Speaker 4: I would just be posting a photo of me here,

564
00:27:47,280 --> 00:27:49,439
Speaker 4: a photo of a building, a photo of what I ate,

565
00:27:49,680 --> 00:27:52,679
Speaker 4: and it just adds a little bit more color, it

566
00:27:52,720 --> 00:27:55,960
Speaker 4: adds more attention, and it kind of just brings a

567
00:27:56,000 --> 00:27:59,639
Speaker 4: new perspective to something that we're already seeing like so

568
00:27:59,760 --> 00:28:00,919
Speaker 4: much of online.

569
00:28:01,040 --> 00:28:02,560
Speaker 1: So you would be great to put in together like

570
00:28:02,600 --> 00:28:05,120
Speaker 1: a deck or a proposal for yeah, because that's kind

571
00:28:05,119 --> 00:28:05,760
Speaker 1: of what that is.

572
00:28:06,640 --> 00:28:10,320
Speaker 4: And essentially, yeah, I think, And it's like always just

573
00:28:10,359 --> 00:28:13,440
Speaker 4: finding more creative ways to get people to look at

574
00:28:13,520 --> 00:28:17,520
Speaker 4: your stuff and like understand what you're going for. My

575
00:28:17,600 --> 00:28:22,000
Speaker 4: next thing is like editing. Editing is so tedious, and

576
00:28:22,040 --> 00:28:24,760
Speaker 4: I applaud those creatives who really know how to edit,

577
00:28:24,840 --> 00:28:27,919
Speaker 4: because it's like I've been editing for years and I

578
00:28:27,960 --> 00:28:31,280
Speaker 4: still don't know what I'm doing at this point. I'm

579
00:28:31,280 --> 00:28:33,520
Speaker 4: just editing so that I can keep, you know, the

580
00:28:33,520 --> 00:28:35,680
Speaker 4: short attention span, because if I can't watch my video

581
00:28:35,720 --> 00:28:36,280
Speaker 4: all the way through.

582
00:28:36,280 --> 00:28:37,720
Speaker 3: I don't know who's gonna watch my video?

583
00:28:37,880 --> 00:28:39,840
Speaker 1: Is there a perfect length? Because that's another thing that

584
00:28:39,880 --> 00:28:40,920
Speaker 1: people talk about when.

585
00:28:40,760 --> 00:28:45,480
Speaker 4: You're like, no, but I saw this girl on TikTok

586
00:28:45,560 --> 00:28:47,680
Speaker 4: say like, if you're not doing something every three seconds

587
00:28:47,680 --> 00:28:50,200
Speaker 4: in your video, like I'm done, and it's like, okay,

588
00:28:50,240 --> 00:28:53,960
Speaker 4: if I'm watching my video, damn Yeah, She's like, you

589
00:28:54,000 --> 00:28:56,240
Speaker 4: need a click, you need a pop, you need something

590
00:28:56,280 --> 00:28:58,880
Speaker 4: on the screen, a transition. I kind of take that.

591
00:28:59,880 --> 00:29:01,280
Speaker 4: I kind of take that and keep it in the

592
00:29:01,280 --> 00:29:04,240
Speaker 4: back of my head. But I'm also like, I would

593
00:29:04,240 --> 00:29:06,440
Speaker 4: I still be listening to this if five seconds have

594
00:29:06,480 --> 00:29:08,080
Speaker 4: gone on and I'm still in the same place, And

595
00:29:08,120 --> 00:29:09,840
Speaker 4: would I still be watching this or what I've.

596
00:29:09,640 --> 00:29:10,840
Speaker 3: Scrolled by now?

597
00:29:10,880 --> 00:29:13,160
Speaker 4: So yeah, I kind of just refer back to myself.

598
00:29:13,160 --> 00:29:16,239
Speaker 4: But it's all about your audience, like who's watching this.

599
00:29:16,360 --> 00:29:19,720
Speaker 4: I feel like my generation specifically has a really short

600
00:29:19,760 --> 00:29:22,600
Speaker 4: attention span, but other generations are different.

601
00:29:22,840 --> 00:29:23,520
Speaker 3: They're drawn to.

602
00:29:23,480 --> 00:29:26,120
Speaker 1: Movies and series. Do you watch TV like that?

603
00:29:26,680 --> 00:29:30,800
Speaker 3: I don't really watch series. I can't. I cannot. I

604
00:29:30,840 --> 00:29:33,800
Speaker 3: love a good rom calm though. Okay, movies I can do.

605
00:29:34,240 --> 00:29:37,520
Speaker 4: But the only series that has kept me like in

606
00:29:38,280 --> 00:29:42,000
Speaker 4: is Gray's Anatomy, okay, and now The Sex Lives of

607
00:29:42,080 --> 00:29:45,800
Speaker 4: College Girls. But they're about to lose me because we're

608
00:29:45,800 --> 00:29:47,520
Speaker 4: on the next season and I've been waiting for the

609
00:29:47,560 --> 00:29:49,400
Speaker 4: next episode for like a week now. I'm like, I

610
00:29:49,400 --> 00:29:51,840
Speaker 4: don't even know if I remember what happened last last week.

611
00:29:51,880 --> 00:29:56,000
Speaker 3: I hate that long gap between series. It's crazy. So yeah,

612
00:29:56,160 --> 00:29:57,800
Speaker 3: not really a TV person.

613
00:29:58,240 --> 00:30:00,760
Speaker 1: Like back in my day, you just have to wait

614
00:30:00,800 --> 00:30:03,400
Speaker 1: every week for another episode to come on. Now you'll

615
00:30:03,440 --> 00:30:04,280
Speaker 1: get it all at once.

616
00:30:04,840 --> 00:30:08,840
Speaker 3: Yeah, I need it all at once. Yeah, that's awesome.

617
00:30:09,000 --> 00:30:13,320
Speaker 2: We are so happy that you stopped by and really

618
00:30:13,360 --> 00:30:15,160
Speaker 2: to be kicking off a woman's history once, so someone

619
00:30:15,320 --> 00:30:17,640
Speaker 2: is really trailblazing and making history.

620
00:30:17,760 --> 00:30:19,640
Speaker 1: You should be so proud of yourself for everything that

621
00:30:19,680 --> 00:30:23,400
Speaker 1: you've accomplished so far and the way up that you're going.

622
00:30:23,520 --> 00:30:24,800
Speaker 1: So thank you for coming through.

623
00:30:24,920 --> 00:30:26,400
Speaker 3: Thank you. You know we're going to be calling you.

624
00:30:26,400 --> 00:30:27,320
Speaker 3: Well should we put this in?

625
00:30:27,880 --> 00:30:28,080
Speaker 2: Yeah?

626
00:30:28,240 --> 00:30:28,680
Speaker 3: Call me.

627
00:30:29,200 --> 00:30:30,880
Speaker 1: You don't have to go on when she's doing her

628
00:30:30,920 --> 00:30:33,000
Speaker 1: ask me anythings, and yeah, seriously

629
00:30:33,520 --> 00:30:40,720
Speaker 5: Okay, seriously, okay, I thank you way