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Speaker 1: Hello, I'm Scott Sash, and I'm Evan Nobie Williams, and

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Speaker 1: I'm Michael Barr. And this is the Bloomberg Business of

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Speaker 1: Sports podcast, where we explore the big money issues in

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Speaker 1: the world of sports today. We begin with a story

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Speaker 1: that you guys broke on Facebook and it involves MLB

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Speaker 1: and I think a lot of people in the daytime

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Speaker 1: are going to lose a lot of work productivity this time.

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Speaker 1: So let's explain what this is all about. Yeah, Facebook

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Speaker 1: has granted exclusive and that's the important part of this deal.

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Speaker 1: It's not that Facebook is just showing games. It's exclusive.

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Speaker 1: That means these games will not appear on rs n s.

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Speaker 1: You cannot watch on MLB TV. The only place you

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Speaker 1: can see these games is on Facebook mostly Wednesday afternoon

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Speaker 1: games one o'clock some Thursdays will come out month by

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Speaker 1: month with the schedule. But for the first time a

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Speaker 1: major US league has told the social network, we will

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Speaker 1: give you games exclusively. This is that march away from television.

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Speaker 1: This is a big deal. It's a big leap and

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Speaker 1: it's only going to continue. It's funny we talked so

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Speaker 1: much about companies like Facebook and Twitter getting into the

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Speaker 1: live sports right, So I didn't realize that we hadn't

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Speaker 1: reached that exclusive level yet. Certainly a big deal. It

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Speaker 1: also shows that we talk about the end of these

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Speaker 1: TV contracts as as a major point in sports media.

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Speaker 1: You can already find clever ways to chip out little

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Speaker 1: pieces of the TV contracts for these digital companies already.

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Speaker 1: You don't need to wait until the end of your

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Speaker 1: of your TV deal to do it. You can find

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Speaker 1: a way to work with everybody and create a digital

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Speaker 1: exclusive already in two thousand and eighteen. I know this

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Speaker 1: sounds silly, but I think one of the biggest things

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Speaker 1: about this these are daytime games. What I'm getting at

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Speaker 1: is people that are at work quote unquote trying to

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Speaker 1: sneak watching the ball game or wherever they're out in

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Speaker 1: the daytime. This is a huge advantage. Yeah, if you

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Speaker 1: get a chance to be at your desk, can watch it.

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Speaker 1: Athough most people even if it was on sort of

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Speaker 1: their rs N. You have your apps where you can

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Speaker 1: watch game streaming on your phone or your iPad, but

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Speaker 1: this certainly makes it easy on your office computer. You

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Speaker 1: want to do more offices start blocking Facebook. I don't

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Speaker 1: know what the numbers are now, but if they start

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Speaker 1: to see a dip in productivity on Wednesday afternoons at

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Speaker 1: one o'clock Eastern time. And also here MLB is going

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Speaker 1: to produce these games, So it'll be a broadcast quality

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Speaker 1: show on Facebook. But you're gonna see that experimentation that

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Speaker 1: the platform brings. You're gonna see things like social interaction stats.

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Speaker 1: It's going to be a broadcast for the user of

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Speaker 1: that platform, which as we know, exkews younger. Baseball can

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Speaker 1: surely use that because they have the average age of

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Speaker 1: the viewer for baseball higher than any other of the

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Speaker 1: Big three or Big four sports. This is another way

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Speaker 1: for them to sort of bring that number down and

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Speaker 1: connect with a group of fans that perhaps doesn't baseball

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Speaker 1: all the time and doesn't go to stadiums. Worth mentioning

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Speaker 1: that we're about a year since Mark Zuckerberg said on

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Speaker 1: a Facebook earnings called that they were not going to

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Speaker 1: pursue big money sports rights. They obviously this is not

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Speaker 1: a massive deal from a dollar and cent standpoint, but

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Speaker 1: it does certainly show that Facebook is interested in the

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Speaker 1: most premium rights that that America has off. Well, let's

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Speaker 1: say it's about a million dollars game, they're paying about

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Speaker 1: thirty to thirty five million for a package of twenty

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Speaker 1: five games, so it shows you where it sort of

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Speaker 1: falls in. See. This is the thing too, is that

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Speaker 1: people say, oh, the ratings are slipping for baseball, football, basketball, hockey.

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Speaker 1: It's not the ratings itself, it's how you watch it

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Speaker 1: that seems to be the big issue. I may get

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Speaker 1: a call from Adam Silver if I don't jump in

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Speaker 1: and say the ratings for the NBA or up, Michael Boss.

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Speaker 1: But that's my point. It's like the ratings go up.

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Speaker 1: But again it's it's how you want it. Seems like

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Speaker 1: viewership in general. I mean primetime is down. You look

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Speaker 1: at all the awards shows are plummeting. Yeah, viewership on

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Speaker 1: TV for the most part, it's all coming down. And

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Speaker 1: we have to keep things in context. Every time someone

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Speaker 1: talks about the NFL and the eight percent ten percent

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Speaker 1: at whatever it is Monday night, Thursday night, you have

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Speaker 1: to keep in context. They're still the most watch program

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Speaker 1: and the dip is less than the everything else around

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Speaker 1: it than Primetime in general. It's important to keep that

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Speaker 1: in perspective. Let's talk about the topic, and this is

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Speaker 1: from Bloomberg Law sports teams may face higher upfront taxes

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Speaker 1: on player trade as a result of the Republican tax

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Speaker 1: overhaul and unexpected consequence of restrictions imposed by the new law.

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Speaker 1: Let's talk about there is so much in this tax

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Speaker 1: expert sports teams. We've certainly talked about the college revenue

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Speaker 1: piece of this. Uh, there are agent fees that the

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Speaker 1: players used to be able to write off that they

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Speaker 1: can't write off anymore. This story applies to tax on

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Speaker 1: player trades. As you said, Michael, So if the Yankees

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Speaker 1: and the Red Sox were to make a deal in

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Speaker 1: the past, they did not pay tax on the exchange

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Speaker 1: of goods because they were essentially of equal value. That

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Speaker 1: appears to be changing in this new tax law. None

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Speaker 1: of us are tax experts. I won't get into the

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Speaker 1: weeds on it. But it does call in the question

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Speaker 1: whether or not in the future. Uh, this may be

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Speaker 1: a factor in a lot of maybe that not the

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Speaker 1: big deals, but maybe in your smaller deals. Whether teams

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Speaker 1: are going to be as willing to pull the trigger

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Speaker 1: on those deals in the future if they do have

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Speaker 1: to pay a fee on top of But we are

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Speaker 1: all homeowners here, and there is something in real estate

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Speaker 1: called a like kind exchange, where if you take the

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Speaker 1: profits from sale of one piece of property and roll

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Speaker 1: it into another one with this within a certain time period,

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Speaker 1: then the gain is tax free. So there is sort

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Speaker 1: of precedent for this type of thing. Yeah, but you

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Speaker 1: do wonder what kind of chilling effect it might have.

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Speaker 1: The article you read Michael did say that there have

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Speaker 1: been some inquiries from professional sports teams all ready saying

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Speaker 1: what's the impact and how much is this going to

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Speaker 1: cost me at any time? The bottom line is impacted.

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Speaker 1: General managers want to know, CEOs want to know, and

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Speaker 1: it's gonna be interesting to see if this really has

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Speaker 1: a market effect on players moving around. It's worth worth

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Speaker 1: noting also the reporting that I've done in the college

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Speaker 1: space on this, on this tax law, a lot of

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Speaker 1: people are saying taxes are easy to get around. We

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Speaker 1: just need to find the next loophole, the other way

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Speaker 1: to classify in this case, this player trade in a

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Speaker 1: way that makes it tax deductible. So I would imagine

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Speaker 1: that there is also a lot of work being done

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Speaker 1: to see how else you can file a trade differently

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Speaker 1: on a on a balance sheet, whatever the whatever the

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Speaker 1: process is, to maybe find a new way of making

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Speaker 1: this tax rate. You just read my mind. I was wondering,

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Speaker 1: we're gonna see a lot of players as LLC's now. Yeah,

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Speaker 1: he who knows what the what the process is going

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Speaker 1: to be like maybe you I don't know. You you

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Speaker 1: do one and then the other. There's there's probably going

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Speaker 1: to be a way that teams can get around this.

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Speaker 1: Let's talk about Grant Hill and Mountain Dew. I love

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Speaker 1: to talk about Grand Hill, one of my favorites. UH

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Speaker 1: friendly with Grant and this is an interesting and one

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Speaker 1: that Grant, as we know, works for CBS and Turner.

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Speaker 1: Coke is a sponsor of the n c A tournament.

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Speaker 1: Yet Grant has chosen to appear at a commercial from

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Speaker 1: Mountain Dew, a rival kind of poking fun at the

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Speaker 1: protectionism that goes around March madness. From what we're reading,

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Speaker 1: this doesn't sit too well with the folks at Coke. Yeah,

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Speaker 1: I think Grank got called to the principles of this

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Speaker 1: is so silly. This feels so ridiculous to me. Coke

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Speaker 1: obviously they pay a lot for it. They get that

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Speaker 1: value right there there. You've been to these games. You

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Speaker 1: can't walk onto the court with a Pepsi bottle, they'll

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Speaker 1: take it out, they'll pour it into a coke bottle

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Speaker 1: and give give it back to you. Coke gets a

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Speaker 1: lot of it. The protections are there, but the fact

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Speaker 1: the press conferences when they put the coke. But the

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Speaker 1: fact that Grant Hill, who is on air with during

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Speaker 1: this tournament, can't sign. I mean you obviously can, but

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Speaker 1: but the fact that they'd be upset that he would

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Speaker 1: sign a deal with a competitor and appear in an

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Speaker 1: ad that guerrilla marketing for whatever it's work. That that

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Speaker 1: kind of touches on on the whole thing. I find

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Speaker 1: that to be ridiculous. Well, this is my attempt to

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Speaker 1: get NASCAR into this. Several years ago there was a

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Speaker 1: fight because some drivers are sponsored by Coke and some

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Speaker 1: drivers are sponsored by Pepsi. But NASCAR had a deal

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Speaker 1: with a particular soft drink company. Uh and help my

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Speaker 1: memory for a second, but they would put a large

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Speaker 1: gatorade bottle on top of the car when they would

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Speaker 1: go in victory lane, but when the driver came out

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Speaker 1: of the car, they would literally knock it off the

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Speaker 1: roof of the car because they're sponsored by an opposing

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Speaker 1: soft drink company. I would see that happening more and more.

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Speaker 1: But I would say in NASCAR that is so brand

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Speaker 1: attached to drivers two cars, where we know that the

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Speaker 1: customers are more brand loyal than some of the other sports.

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Speaker 1: I could see those guys being uber ultra protective of

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Speaker 1: the folks who pay their bills. And Grant's not walking

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Speaker 1: onto courtside to do interviews with a mountain dew tie on.

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Speaker 1: You know, he's not taking it onto the court, onto

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Speaker 1: the actual field of play. This is just an ad

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Speaker 1: that's airing on sports channels around during the n c

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Speaker 1: A tournament and it just feels so it feels ridiculous

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Speaker 1: to me they co would be this upset. I get it.

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Speaker 1: I get it. If you if you want a property,

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Speaker 1: you want to own the property. You don't want any

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Speaker 1: infringement on that property. And Grant is synonymous these days

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Speaker 1: with the n c A tournament, and now if it

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Speaker 1: creates sort of a brand confusion in the eyes of consumers.

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Speaker 1: You know, Granted, what was good for Grant, but I

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Speaker 1: don't know if it was good for Coke. But you

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Speaker 1: don't think this is the only instance out there in

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Speaker 1: sports media where an on air broadcaster or color guy

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Speaker 1: has a endorses another product that is also a competitor

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Speaker 1: of the of the rights holder in the sport he's broadcasting, right.

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Speaker 1: This must happen all the time, especially for former players

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Speaker 1: like Grant Hill, who have a brand in and of

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Speaker 1: themselves that goes beyond just being in the booth. I

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Speaker 1: just don't know if it's somebody as high profile as

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Speaker 1: Grant in an event as high profile where they sell

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Speaker 1: sponsorship to the latter you used to climb up and

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Speaker 1: count and cut down the net. That's all. Get your money, Grant,

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Speaker 1: and get your money. Speaking of the NC Double A, Uh,

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Speaker 1: it is tournament time, folks, and I don't want to

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Speaker 1: get into well, why did this team Megan, why did

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Speaker 1: this team did not make it? But I do want

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Speaker 1: to bring in a point about three teams that did

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Speaker 1: not make it Louisville, Oklahoma State and USC They were

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Speaker 1: left out of the field. But there's a connection. I

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Speaker 1: know where you're going here between these three teams. They're

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Speaker 1: also under the FBI investigation into what's happening in the

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Speaker 1: NC Double A. Let's talk about that. Yeah, sure, I

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Speaker 1: mean those are three of the six schools that were

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Speaker 1: involved in the original Uh, FBI allocations that came out

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Speaker 1: a few months ago, back in October. I think it

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Speaker 1: would be very cynical to think that they were uh

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Speaker 1: limited from contention in this tournament because of the fact

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Speaker 1: that they were under investigation. We now know that there

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Speaker 1: are a lot of schools, including probably dozens that are

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Speaker 1: in the tournament already right now, that are also indicted

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Speaker 1: implicated in some capacity in in this FBI investigation. But yes,

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Speaker 1: certainly interesting that there the three schools that were on

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Speaker 1: the bubble that didn't end up making it in also

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Speaker 1: had assistant coaches who were arrested back in October. I

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Speaker 1: would be lying to you and everybody listening if I

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Speaker 1: pretended to be able to tell the record of any

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Speaker 1: of those teams that you just talked about. I do

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Speaker 1: not know whether they deserve to be in on merit.

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Speaker 1: I have zero idea. I will leave that screaming to

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Speaker 1: Dick vitale Um. But you'd have to wonder if the

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Speaker 1: outside influence played some role in that executive meeting that

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Speaker 1: are locked up in that hotel where they decide, because

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Speaker 1: it only will invite more conversation about things they don't

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Speaker 1: want to talk about. Are you guys gonna have a

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Speaker 1: bracket and fill out brackets. Yes, I'm going to fill brackets.

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Speaker 1: Were certainly worth noting that this may be the final

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Speaker 1: n c A tournament that we have UH such heavy

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Speaker 1: restrictions on legalized sports gambling in America. As we get

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Speaker 1: closer and closer to the Supreme Court decision which could

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Speaker 1: allow New Jersey and then a handful of other states

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Speaker 1: to follow suit and legalize sports gambling, March Madness could

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Speaker 1: look a lot different for for the traditional UH fan

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Speaker 1: across the country. Next year, the American Gaming Association says

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Speaker 1: ten billion dollars is going to be wagered illegally on

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Speaker 1: the n c A tournament here in America, and only

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Speaker 1: three percent of that, so about three hundred million is

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Speaker 1: going to happen in Las Vegas. You know, these are

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Speaker 1: huge money. We've already talked about the the impact that

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Speaker 1: this could have a off sports, but this could be

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Speaker 1: the last n c A tournament where that bracket you're

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Speaker 1: filling out, if you're doing it for money, UH is

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Speaker 1: technically breaking the law. And I got to talk about

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Speaker 1: this and my apologies to Chris rock Job Tiger Woods,

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Speaker 1: Tiger Went Tiger because he came in second, I didn't

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Speaker 1: know where you would like he came in. I mean

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Speaker 1: he missed it by one stroke. You ready for here?

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Speaker 1: Go by? This will describe it. Fair to say, no

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Speaker 1: indictment of golf PGA Tour not my thing on a

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Speaker 1: regular basis. However, in the new world that we live in,

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Speaker 1: I was checking my Twitter feed and I saw, hey, everybody,

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Speaker 1: Tiger is one stroke back through seventeen. So, with the

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Speaker 1: ability and having been near WiFi to launch my spectrum app,

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Speaker 1: I popped on that final hole to watch Tiger fill

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Speaker 1: in anybody else's name one stroke back in seventeen on

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Speaker 1: the whatever the name tournament is. I don't care, but

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Speaker 1: it was Tiger, and I wanted to see if he

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Speaker 1: could force a playoff or possibly witness thing. I now

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Speaker 1: know what valves Bar is. It work out very wells

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Speaker 1: gotta be on somebody's NASCAR. That's your advertising dollars at

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Speaker 1: work right there. I now know what vals Bar is.

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Speaker 1: All of this ahead of the Masters, Oh my, here

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Speaker 1: we go for the ratings. This is the Bloomberg Business

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Speaker 1: of Sports podcast. I'm Michael Barr along with Scott Sashnik

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Speaker 1: and Evan Nobody Williams. We're here each and every Monday

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Speaker 1: and Friday, exploring the world of money in sports. Join

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Speaker 1: us again at the end of the week when we

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Speaker 1: speak with the biggest and brightest in the sports industry.

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Speaker 1: You're listening to Bloomberg Business of Sports from Bloomberg Radio

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Speaker 1: around the world and online as an app podcast on nights.