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Speaker 1: Look already.

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Speaker 2: Hi guys, I'm Laala Romero. I am former singer, songwriter,

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Speaker 2: a creative director, co founder of a few brands.

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Speaker 1: One is Beadonna, which.

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Speaker 2: Is a lifestyle streetwear brand that some of you may know.

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Speaker 2: I have a cosmetic brand called Sweet Street Cosmetics, and

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Speaker 2: I'm working on a new project that's about to launch

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Speaker 2: in a month.

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Speaker 1: So yeah, just kind of do all of the things.

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Speaker 1: I think. At the core of all.

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Speaker 2: My endeavors in every pivot has been sisterhood and it's

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Speaker 2: given me a career for the last twenty years. It

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Speaker 2: sounds crazy to say that, but especially if we're gonna

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Speaker 2: be talking all things y two K, A lot of

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Speaker 2: listeners who may not know who I am will kind

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Speaker 2: of understand why. But yeah, the through line has really

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Speaker 2: been like Homegirls and Sisterhood.

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Speaker 3: Now, when you hear two thousands y two k early aughts,

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Speaker 3: what immediately comes to mind for you?

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Speaker 2: Low rice jeans and I never want to wear them again. No,

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Speaker 2: But honestly, I think I've been thinking a lot about

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Speaker 2: that era, even in terms of I feel like the

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Speaker 2: TikTok algorithm has like figured out who I am and

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Speaker 2: now is.

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Speaker 1: Marketing me memories.

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Speaker 2: You know, and especially like the clubbing scene during that

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Speaker 2: time and the way LA felt during that time. It's

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Speaker 2: very different than where LA is at now. That's a

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Speaker 2: whole other podcast to go into, like what the city

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Speaker 2: was like and the energy in the city. But I

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Speaker 2: think that things were a lot of fun and you know,

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Speaker 2: being online, like chronically online like I am now. It

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Speaker 2: really wasn't a thing. We had my Space and when

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Speaker 2: I launched my career, it was kind of more towards

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Speaker 2: like the end of my Space, but it was just

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Speaker 2: a different time and a little bit more of a

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Speaker 2: care free time.

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Speaker 4: There were a lot of artists at that time that

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Speaker 4: launched their music careers through my Space and kind of

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Speaker 4: built their following and fan base. Would you say that

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Speaker 4: that was similar for you?

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Speaker 1: Yeah.

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Speaker 2: I think MySpace and social media has been my savior

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Speaker 2: in so many ways. I know there's so many negative

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Speaker 2: things that we can say about it, but it helped

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Speaker 2: me find my community. Like decade after decade, a lot

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Speaker 2: of artists launched there. I think it was the perfect

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Speaker 2: platform for a music artist to launch because music was

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Speaker 2: such a big part and in fact, I think I've

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Speaker 2: I've struggled with every other platform since because for me

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Speaker 2: like being.

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Speaker 1: Online a lot of it.

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Speaker 2: I wanted to really like show my creativity and show

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Speaker 2: my art, and it was the best place for that.

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Speaker 4: I remember Lalla texted me and was like, I don't

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Speaker 4: like the reels and the TikTok because they're all about trends.

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Speaker 4: I don't want to follow a trend. I start trends.

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Speaker 4: I do my own things.

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Speaker 3: I don't know.

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Speaker 4: I think at that time, with a platform like MySpace,

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Speaker 4: everyone was curating their own pages, right, and now we

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Speaker 4: kind of do that with like posts and reels, But

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Speaker 4: there was that creativity that my Space allowed us.

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Speaker 1: I think so.

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Speaker 2: And I think what I struggle with personally is I

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Speaker 2: think that especially TikTok, I feel like the algorithm rewards

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Speaker 2: you for sameness, and I think whether it's you know,

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Speaker 2: like with the brand, there might be songs that are

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Speaker 2: trending that don't fit what we do. And so I

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Speaker 2: think we've had we've really struggle. I mean, we've gotten

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Speaker 2: hack now and if there's a whole there's a whole

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Speaker 2: other situation going on with our TikTok. But I was like,

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Speaker 2: I'm not going to do this dance. It's not who

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Speaker 2: we are. But I feel like there's a lot of pressure,

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Speaker 2: especially for young artists, to do things, to go viral,

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Speaker 2: to connect with people that maybe they wouldn't necessarily want

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Speaker 2: to connect with in real life, just for kind of

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Speaker 2: like social equity.

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Speaker 1: So yeah, it's tricky. My Space.

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Speaker 2: It really wasn't like we didn't understand social equity yet, right.

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Speaker 2: It was kind of like a new frontier in so

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Speaker 2: many ways, whereas now like everything is about like that

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Speaker 2: social equity exchange. Maybe your friend group, your online friend group,

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Speaker 2: you're going to live in a TikTok house with other

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Speaker 2: people who can boost you. So it's just it's just different.

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Speaker 3: It's different. I also notice, like, hm, it seems to

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Speaker 3: me that the farther along we go with TikTok, the

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Speaker 3: less original or creative you need to be to become

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Speaker 3: super viral and famous. Like I feel like the TikTok

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Speaker 3: live streamers who just like sit in front of the

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Speaker 3: camera like all day and all night have become like

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Speaker 3: our new online celebrities in a very strange way.

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Speaker 2: Yeah, No, I definitely agree with you, and I think

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Speaker 2: you know for me again, like the struggle is what

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Speaker 2: does that mean for art? Like, what does that mean

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Speaker 2: for art? And that's kind of just it's tricky because

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Speaker 2: I don't want to say that it's wrong or that

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Speaker 2: it's right, or that those you know, those people don't

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Speaker 2: deserve that platform. I'm not sure how how to really

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Speaker 2: where to put it because it's here and it's our reality.

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Speaker 2: But what does that mean for art? And I think

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Speaker 2: for me as a creative because even though now I've

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Speaker 2: pivoted into like entrepreneur and I run businesses, and at

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Speaker 2: the of everything that I do, it's like kind of

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Speaker 2: always art first.

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Speaker 1: And so that's just where.

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Speaker 2: Things are a bit of a dilemma. But I think

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Speaker 2: that we also are seeing the rise of some really

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Speaker 2: interesting artists. And I think the people who really stand

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Speaker 2: out in a world like this and in a platform

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Speaker 2: like this are people who really lean into that creativity

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Speaker 2: and are kind of doing things different.

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Speaker 3: I think, especially in the fashion space. If I think

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Speaker 3: about like Latino creatives who are doing things that are

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Speaker 3: really interesting and beautiful and impressive to me online, I

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Speaker 3: think of the belladonnas right, and you have really interesting

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Speaker 3: campaigns and the way that you put your work out

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Speaker 3: there and the models you choose and the creative direction.

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Speaker 3: Also like Persona, the shop I think they're doing.

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Speaker 1: A beautiful job. And I love Jasmine.

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Speaker 3: Yes, we had Jasmine on the podcast last season. And

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Speaker 3: I think that in all of those examples, I do

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Speaker 3: see some echoes of the two thousands and the nineties

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Speaker 3: and the early adds, And I'm wondering if, like, what

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Speaker 3: are some fashion trends from that time period the two

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Speaker 3: thousands that you think are just really translating beautifully right

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Speaker 3: now that come back in a gorgeous way.

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Speaker 2: I think that, you know, I think Persona does such

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Speaker 2: a good a good job at like curating those styles.

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Speaker 2: I think when she goes to buy at market, like

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Speaker 2: she's bringing in styles that are like really cute.

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Speaker 1: And really on brand.

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Speaker 2: When we had our bad birthday party, some of the

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Speaker 2: looks that like I was just super obsessed with is

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Speaker 2: like like even though I said, I don't personally necessarily

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Speaker 2: want to wear low Rise, but seeing like low Rise

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Speaker 2: the lore with like something Ryan Stone on the butt,

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Speaker 2: I think is like super cute, like the two piece set.

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Speaker 2: You know, it's giving juicy couture, and you have to

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Speaker 2: think like in that era, there was like there was

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Speaker 2: a forever twenty one and actually I don't know what

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Speaker 2: year Fashionova popped up. I grew up in Panorama City,

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Speaker 2: so I grew up in the eight one eight, and

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Speaker 2: it's like one of the original fashion nova's way before,

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Speaker 2: like it was even online, but there wasn't tons of places,

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Speaker 2: like if you couldn't afford juicy couture, you didn't really

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Speaker 2: have that thing. You know, maybe like months later like

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Speaker 2: the coyohone is, like you could go downtown and get

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Speaker 2: something kind of like it, but there wasn't as many dupes,

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Speaker 2: and these things weren't necessarily like as accessible and for everyone.

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Speaker 2: And even in terms of sizing right, like sizing was

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Speaker 2: very limited. Body types were really really different then even

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Speaker 2: now when I think about that two thousands fashion and

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Speaker 2: I think, like when I go back and like watch

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Speaker 2: my old videos.

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Speaker 1: Like I thought I was fat then, Like it was

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Speaker 1: such like.

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Speaker 2: I would be told like you need to like lose

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Speaker 2: a little bit of way it was like my weight

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Speaker 2: was very very centered because those looks really showed your body,

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Speaker 2: and it was just everything was so different. But I think, like,

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Speaker 2: you know, the thing about like latinas and I think

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Speaker 2: Latino culture in general is.

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Speaker 1: Were so nostalgic, So I feel like we kind of

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Speaker 1: always have a little bit.

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Speaker 2: Of like two thousand, like we're maybe like in other communities,

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Speaker 2: like they're just catching on. So like that's fly, but

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Speaker 2: like certain things like it just never goes out of

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Speaker 2: style for us.

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Speaker 1: It's like baby hairs, you.

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Speaker 2: Know, since the nineties, like with all of our favorite

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Speaker 2: like you know, black artists or even Selena rocking her

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Speaker 2: baby hairs.

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Speaker 1: It's like it stays with us.

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Speaker 2: And I don't know that we're as trendy in some

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Speaker 2: ways because some of the nostalgia and I think when

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Speaker 2: you think of like Willie and when you think of

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Speaker 2: Jasmine or you think of what we do, I've kind

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Speaker 2: of my styles evolved to some degree, but I've always

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Speaker 2: stayed very true to like my core components. So I

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Speaker 2: think there's something interesting about Latinos in nostalgia and like,

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Speaker 2: you know, we.

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Speaker 1: Could go on a deep dive avala.

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Speaker 4: We are a nostalgic people.

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Speaker 1: Yeah, Like what true.

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Speaker 2: I really thought about it when we got the Betty

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Speaker 2: Boop license, and we've been working with Betty Boop for

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Speaker 2: like the last year and we have some fun things.

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Speaker 1: Coming with her.

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Speaker 2: But when I'm trying to like explain to some of

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Speaker 2: the partners that these collaborations are like what, like why

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Speaker 2: They're like, why do Latinas love her so much?

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Speaker 1: Much?

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Speaker 2: Like where did this come from? And I'm like going

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Speaker 2: back to like Grandma's and Thea's and decades ago, you

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Speaker 2: know what I mean, Like why is this character sticking

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Speaker 2: with us? And what do we love about her? And

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Speaker 2: why are we so nostalgic about her?

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Speaker 1: Latina is like, we like what we like, and we

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Speaker 1: do what we do, and.

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Speaker 2: We'll like, you know, incorporate a little bit of the

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Speaker 2: trends into what we do and like maybe lean into

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Speaker 2: it heavy one day, but we like, we know who

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Speaker 2: we are.

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Speaker 4: Don't go anywhere, lokomotives, We'll be right back, and we're

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Speaker 4: back with more of our episode. Our generation of millennials

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Speaker 4: and probably even Gen z ers that are listening to

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Speaker 4: like ballads like boleros en Espanol, right, because we're thinking

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Speaker 4: about our grandmothers, We're thinking about our mothers, and so

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Speaker 4: it's it is at constant nostalgia.

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Speaker 1: So I'm glad that you named that.

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Speaker 2: And I think also, I think culturally we're always looking

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Speaker 2: for I think that we a lot of times in

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Speaker 2: the media like lack our heroes, right, And I know,

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Speaker 2: you guys know this a lot of like even for me,

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Speaker 2: like a lot of my style was like informed by Lagoonne, right,

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Speaker 2: Maria Felix. And I remember when I was like becoming

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Speaker 2: the artist. I was becoming and working on like what

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Speaker 2: was my look gonna be? And like how was I

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Speaker 2: going to appear to the world. I was like looking

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Speaker 2: at like my grandmother's in like in the forties and

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Speaker 2: the fifties. And then when I saw her, and then

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Speaker 2: I saw I understood her career in things that she navigated.

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Speaker 1: And then when she became like you know.

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Speaker 2: Like the face for Cardier and worked with mainstream brands

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Speaker 2: and the like you know, the glass Elene she shattered,

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Speaker 2: I was like, this is like a really remarkable woman.

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Speaker 2: Let me incorporate a little bit of her style mixed

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Speaker 2: with like my grandmother's style. And so I think we're

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Speaker 2: a lot of times looking back pinteresting back to artists

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Speaker 2: in times to find like our greatness and moments in

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Speaker 2: time because they seemed to be a little bit fleeting

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Speaker 2: and fun far between, where like Latinas are propped up

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Speaker 2: and given like the respect, the money and the flowers

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Speaker 2: that they just So I think sometimes when we find

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Speaker 2: that icon. We really are like we're never.

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Speaker 1: Letting or him go or we're never letting those.

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Speaker 2: Songs go because we're just like kind of always like

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Speaker 2: exploring our identity and our history.

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Speaker 3: Yeah, and it's not a trend. It's a true appreciation

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Speaker 3: and a true love for the person, the project that

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Speaker 3: the look.

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Speaker 2: Yeah, it's just not fleeting, you know, like our love

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Speaker 2: for these things, it it surpasses the trend cycle.

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Speaker 1: Absolutely.

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Speaker 4: That's how I feel about Leopard. My personal trainer, I

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Speaker 4: like walked in with my little Leopard bag. It was

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Speaker 4: like six am, and he's like, I've been noticing a

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Speaker 4: lot of women wearing Leopard and I was like, Oh,

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Speaker 4: this is not a trend.

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Speaker 1: This is a lesson. What was it the mob wofe

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Speaker 1: trend or something. I'm like, God, shut the fuck up.

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Speaker 2: Yeah, my wives are fantastic and the women on Sopranos

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Speaker 2: had an amazing style. But you know, like culturally, some

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Speaker 2: of these things are just you know, that's our it's

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Speaker 2: a neutral for us.

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Speaker 4: Yeah. I don't necessarily agree with the way that gatekeeping

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Speaker 4: is used in like the social media context, but I

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Speaker 4: will say some things if we are using that word,

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Speaker 4: some things do need to be gate kept, like, yes,

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Speaker 4: stop putting everybody on to the things that we do.

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Speaker 1: Yeah, secret sauce.

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Speaker 3: Yeah.

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Speaker 2: Well, sometimes I think like people pander with gatekeeping, like

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Speaker 2: I'm not going to gatekeep this, you know what I mean.

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Speaker 2: But it's like you're doing it for likes well, and

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Speaker 2: sometimes it's like that wasn't even your thing to gatekeeper

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Speaker 2: or not gate keyp Right, yes, why are you at

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Speaker 2: the thrift store in Kenoga Park?

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Speaker 1: Right?

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Speaker 4: Yes, good point girl. So I want to ask you

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Speaker 4: because you have been such a I think, proponent of

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Speaker 4: giving Latinos, us born Latinos their flowers and their due.

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Speaker 4: So I want to ask you about maybe any artists

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Speaker 4: or like culture shifters of the early two thousands that

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Speaker 4: maybe aren't around anymore, maybe didn't take off the way

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Speaker 4: they should have, didn't have the industry support that they

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Speaker 4: should have had that you feel like, does there their flowers?

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Speaker 1: Yeah?

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Speaker 2: I think you know, when if we were to go

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Speaker 2: into that conversation, I think, first and foremost, like Amanda

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Speaker 2: Perez is an artist because I think unless you really

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Speaker 2: understand the context of the music business in the industry

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Speaker 2: and radio and the politics involved with like having your

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Speaker 2: single played on terrestrial radio, which is like you know,

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Speaker 2: the Kiss FM and the PARERWANO six, like all of

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Speaker 2: the mainstream radio stations we were listening to growing up.

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Speaker 2: They're like Pauladianda, like they were signed to major labels.

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Speaker 2: I was an indie artist, and like in that time,

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Speaker 2: like now is like the era of indie and you

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Speaker 2: even have like major label artists pretending to be indie

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Speaker 2: because it's like cooler and you know, maybe like easier

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Speaker 2: for them to connect with their audience. But during that era,

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Speaker 2: you had like those women were signed to major labels,

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Speaker 2: getting major radio play, you know, and it should have

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Speaker 2: kept going like their careers, and some of you listening

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Speaker 2: right now might be like like who the fuck is

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Speaker 2: she talking about? You know, hopefully not or pause and

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Speaker 2: go listen to their record, whether it's with like phenomenal

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Speaker 2: voices or presence as an artist, like they were shaping

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Speaker 2: and shifting culture in ways.

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Speaker 1: You know. Amanda with like.

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Speaker 2: Just a whole bunch of aspects of her that I

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Speaker 2: think if you were to like examine her as an artist,

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Speaker 2: like she was really ahead of her time. She was.

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Speaker 4: She was, Yeah, she was one of the you know,

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Speaker 4: aspirational guests that we've been trying to track down to

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Speaker 4: get on to.

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Speaker 1: See if I can find her. We love that. I mean,

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Speaker 1: she's really like.

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Speaker 2: She had a phenomenal voice, she wrote those songs, she

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Speaker 2: could play the piano.

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Speaker 1: Like I hate.

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Speaker 2: Doing like the comparison with like the general market artists,

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Speaker 2: but it's like, was she like our Alicia Keys in

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Speaker 2: some ways, you know what I mean? She should still

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Speaker 2: be here and she is still performing and she still

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Speaker 2: Like a lot of these artists have like had big,

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Speaker 2: beautiful careers and you know, been able to take care

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Speaker 2: of themselves for years, but they should be in a

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Speaker 2: different income bracket and they should be like still performing

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Speaker 2: on the Grammys and things like that.

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Speaker 3: In my opinion, Yeah, there's a few artists that we

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Speaker 3: really wanted to have on the show and they're still performing.

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Speaker 3: They're still doing their thing. We think about like the

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Speaker 3: Poladiandas who performed recently with Nina Sky and Nina Sky

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Speaker 3: they performed at the Belladonna like anniversary party. And I

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Speaker 3: think about even like who was the one the guy

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Speaker 3: from up north, the man what's his name, I forget

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Speaker 3: his name.

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Speaker 2: I think he's from Balletje originally famous, but it's funny

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Speaker 2: I always thought he was from Texas, me too, and

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Speaker 2: he spent and when I met him, he was like

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Speaker 2: really based in Texas.

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Speaker 1: I remember he like, yeah, he was.

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Speaker 4: The podcast.

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Speaker 1: Yeah, so he like.

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Speaker 2: And in a lot of ways, I don't know if

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Speaker 2: people know this about Bash like a phenomenal writer, because again,

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Speaker 2: like I think, unless you're really digging into like album credits,

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Speaker 2: you're not realizing like when someone's writing like one hundred

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Speaker 2: percent of a record, or when someone's writing.

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Speaker 1: Other people's records or other people's hits beyond like our

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Speaker 1: Latino market, you know.

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Speaker 2: But he is a great writer and producer and put

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Speaker 2: people on and still is in a lot of ways.

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Speaker 2: But yeah, and I think like it just topped out,

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Speaker 2: you know, like it just should have kept going and

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Speaker 2: going and going and going, you know to where we

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Speaker 2: had more icons from that era.

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Speaker 4: Why do you think it topped out?

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Speaker 1: I think a.

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Speaker 2: Lot of times, like when eras are kind of like

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Speaker 2: put into I don't know, like when like the initial one,

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Speaker 2: like in the late nineties when it was like the

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Speaker 2: Latino explosion and we had j Low, But I guess

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Speaker 2: I don't know, because she kept going and Ricky kept

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Speaker 2: going and was you know, established before that, and Enrique

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Speaker 2: like they kept going, but I think like there was

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Speaker 2: probably a lot of other artists from that era that

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Speaker 2: kind of like topped out. But I think sometimes when

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Speaker 2: things kind of get put into a box and then

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Speaker 2: general market doesn't receive that box or really importantly start

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Speaker 2: hiring people that understand the culture to be able to

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Speaker 2: keep like propelling those things. I know, for me personally,

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Speaker 2: every time I stepped into a room, and I'm so

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Speaker 2: sorry to have to even say this, but here we are,

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Speaker 2: like fifteen twenty years later, I still feel like when

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Speaker 2: I sit down with executives and I'm you know, like

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Speaker 2: I consult for brands for huge, huge, huge companies, they

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Speaker 2: still don't really understand us culturally. And when I sit

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Speaker 2: in a room, there is no one, you know, at

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Speaker 2: the table like advocating for us and for that space.

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Speaker 2: So I think like a lot of times, like if

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Speaker 2: you're at a label and there's no one inside fighting

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Speaker 2: for you and there's two hundred artists, like who's going

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Speaker 2: to get to break through, who's going to get that

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Speaker 2: marketing money, Who's who's in there championing for you?

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Speaker 4: You know, don't go anywhere, look imtis We'll be right.

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Speaker 3: Back and we're back with more of our episode. So

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Speaker 3: going back to the aughts and thinking about not only

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Speaker 3: like radio and radio play and how important that is,

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Speaker 3: but we had things like MTV like for reels, you know,

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Speaker 3: and like VH one, like really playing music videos and

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Speaker 3: putting music on TV. And I'm wondering, like that that

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Speaker 3: piece of it that we don't have so much anymore.

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Speaker 2: Yeah, it's just not even that we just had that.

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Speaker 2: We had MTV thrice, yes, and we had mundos, you know, and.

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Speaker 4: Can you tell us what that is for anyone that

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Speaker 4: doesn't remembers.

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Speaker 2: Honestly, it was like it was just like our bicultural

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Speaker 2: like bilingual. It was like this podcast comes to life

393
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Speaker 2: in a music variety show, and you guys also play

394
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Speaker 2: music videos, you have artists on It was networks dedicated

395
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Speaker 2: to very similarly. I feel like you guys are doing

396
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Speaker 2: you guys. I think you guys approach everything with like

397
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Speaker 2: a you know, like an academic lens that maybe was

398
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Speaker 2: missing from that.

399
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Speaker 1: But it's this.

400
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Speaker 2: Type of storytelling, this type of platforming of you know,

401
00:19:11,000 --> 00:19:16,280
Speaker 2: artists and creatives. But it was a space to really

402
00:19:16,320 --> 00:19:20,879
Speaker 2: amplify the voices and the songs and the videos that

403
00:19:21,040 --> 00:19:24,800
Speaker 2: were coming out from you know, both both English speaking

404
00:19:25,119 --> 00:19:28,919
Speaker 2: like Latino artists and you know Latin artists. It was

405
00:19:29,080 --> 00:19:31,679
Speaker 2: it was crazy, like you would go as a like

406
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Speaker 2: if you had your video and MTBRACE, you would go

407
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Speaker 2: to Times Square to the same place that they did

408
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Speaker 2: TRL and just shoot METRL.

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Speaker 3: So cool, yeah, so funny.

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Speaker 2: It's just wild at these things or nothing even kind

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Speaker 2: of comparable exists. But I think, like even when you

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Speaker 2: think about, like, is is music and our visuals even

413
00:19:50,520 --> 00:19:53,040
Speaker 2: valued the same? You know when they live for such

414
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Speaker 2: a short breath.

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Speaker 1: I'm sure you guys even feel it when you're shooting.

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Speaker 2: Like I know, at the start of every season, you

417
00:19:59,000 --> 00:20:01,399
Speaker 2: guys release a lot of creative and there's usually like

418
00:20:01,520 --> 00:20:05,280
Speaker 2: a big like film piece, and it's so like you

419
00:20:05,320 --> 00:20:07,320
Speaker 2: put so much into things like that, but when it

420
00:20:07,560 --> 00:20:10,679
Speaker 2: when it only lives for the scroll, the daily scroll,

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00:20:11,359 --> 00:20:14,080
Speaker 2: it's it's really it's really tough. So I think just

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Speaker 2: things feel different. I think the way music specifically is

423
00:20:18,400 --> 00:20:22,200
Speaker 2: valued by listeners has changed a lot. I think people

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Speaker 2: expect it for free, not understanding that it costs a

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Speaker 2: lot of money to be in a studio. I just

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Speaker 2: tell you, guys, relate on someone totally out of my mouth.

427
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Speaker 2: I'm like, people don't understand, like it's studio time. Yeah

428
00:20:35,359 --> 00:20:37,920
Speaker 2: it's our friend who I don't know where he went,

429
00:20:38,000 --> 00:20:40,080
Speaker 2: but yeah, it's your engineer.

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Speaker 1: You know.

431
00:20:40,320 --> 00:20:42,560
Speaker 2: When you're in the studio, it's ours to make songs

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Speaker 2: and build your background tracks. And these things cost money,

433
00:20:45,520 --> 00:20:48,320
Speaker 2: and people just expect them for free, you know, and

434
00:20:48,400 --> 00:20:50,840
Speaker 2: something that special as a song like it can change

435
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Speaker 2: your mood, your day, your life.

436
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Speaker 3: The money that is spent making the thing is not

437
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Speaker 3: necessarily meaning that we're getting paid to make the thing.

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Speaker 3: We're paying to make the thing absolutely and then figuring

439
00:21:03,840 --> 00:21:05,960
Speaker 3: out how do you support yourself? So I do think

440
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Speaker 3: about these artists that we're talking about in that time period,

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Speaker 3: you know, and and sustaining themselves.

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Speaker 1: Now it's really tricky.

443
00:21:14,560 --> 00:21:16,879
Speaker 2: Well especially even I was thinking when I was driving

444
00:21:16,960 --> 00:21:19,199
Speaker 2: over here, I was thinking, like, Okay, what was my

445
00:21:19,240 --> 00:21:21,280
Speaker 2: life like during that time? And I remember had like

446
00:21:21,320 --> 00:21:26,080
Speaker 2: a lot of back tax debt, And I was like,

447
00:21:26,119 --> 00:21:28,560
Speaker 2: you know, something that's also really different is like creatives,

448
00:21:28,560 --> 00:21:32,320
Speaker 2: then you didn't have the access to like vast information

449
00:21:32,640 --> 00:21:35,359
Speaker 2: on like how to set up your business as an artist,

450
00:21:35,400 --> 00:21:39,400
Speaker 2: because it's a business. How to you know pay your taxes,

451
00:21:39,600 --> 00:21:42,080
Speaker 2: how to save your money. There's just so much more

452
00:21:42,240 --> 00:21:46,359
Speaker 2: information now, I think for young artists too, and in

453
00:21:46,400 --> 00:21:48,880
Speaker 2: that respect that's like a benefit.

454
00:21:49,040 --> 00:21:53,240
Speaker 3: Absolutely absolutely, I'm thinking now, like we talked a little

455
00:21:53,240 --> 00:22:00,600
Speaker 3: bit about trends and the difference between like style something

456
00:22:00,760 --> 00:22:04,560
Speaker 3: like having style and being trendy, and like I there's

457
00:22:04,600 --> 00:22:08,120
Speaker 3: a difference and in your descriptions of like our nostalgia

458
00:22:08,960 --> 00:22:11,600
Speaker 3: versus what's trendy, like I can kind of hear like

459
00:22:11,680 --> 00:22:15,280
Speaker 3: you making a distinction between like style and trendiness, and

460
00:22:15,320 --> 00:22:17,359
Speaker 3: I wonder like how you might define that.

461
00:22:18,040 --> 00:22:21,919
Speaker 2: I feel like style has nothing to do with money,

462
00:22:22,680 --> 00:22:25,480
Speaker 2: like zero, right, because you don't have to hop on

463
00:22:25,600 --> 00:22:30,720
Speaker 2: something that's right now of the moment. It's style is

464
00:22:31,440 --> 00:22:36,720
Speaker 2: something that you kind of like you find like within yourself,

465
00:22:36,800 --> 00:22:41,800
Speaker 2: and you curate over time and it stays part of

466
00:22:41,920 --> 00:22:44,880
Speaker 2: your look, like as as all the trend cycles move.

467
00:22:45,280 --> 00:22:47,600
Speaker 2: But I think, like with trends, right, like there's something

468
00:22:47,640 --> 00:22:50,240
Speaker 2: economic about that in a lot of ways, because you

469
00:22:50,320 --> 00:22:52,320
Speaker 2: have to have the funds. And I think for me,

470
00:22:52,560 --> 00:22:55,240
Speaker 2: while I always was like better at developing my own

471
00:22:55,280 --> 00:22:57,399
Speaker 2: personal style, and even like it's something I have to

472
00:22:57,400 --> 00:23:01,840
Speaker 2: think a lot about when I'm creating products for BD

473
00:23:02,320 --> 00:23:05,600
Speaker 2: is like I care about giving my customer things that

474
00:23:05,600 --> 00:23:07,719
Speaker 2: are gonna like last her. I want to make her

475
00:23:07,720 --> 00:23:09,840
Speaker 2: the sweatshirt that she's not gonna let her sister borrow

476
00:23:09,920 --> 00:23:11,399
Speaker 2: because it's like a cold night out.

477
00:23:11,280 --> 00:23:13,399
Speaker 1: And they're, you know, coming home from the beach or

478
00:23:13,400 --> 00:23:14,399
Speaker 1: something like.

479
00:23:15,080 --> 00:23:16,520
Speaker 2: I didn't grow up with a lot of money, and

480
00:23:16,560 --> 00:23:18,720
Speaker 2: I had to be very creative. And it was before

481
00:23:19,080 --> 00:23:22,439
Speaker 2: thrifting was even popular. You thrifted because you were poor,

482
00:23:23,600 --> 00:23:27,080
Speaker 2: not because you know, you were even thinking about the

483
00:23:27,119 --> 00:23:31,280
Speaker 2: planet in this way. And so I think that just

484
00:23:31,760 --> 00:23:35,680
Speaker 2: like style is really about curating something that's really unique

485
00:23:35,720 --> 00:23:38,600
Speaker 2: to you, and you have to dig deep and be

486
00:23:38,800 --> 00:23:42,040
Speaker 2: honest about things that you like trends sometimes like I'll

487
00:23:42,080 --> 00:23:45,280
Speaker 2: catch myself buying something and I'm like, I can't, Like

488
00:23:45,280 --> 00:23:47,479
Speaker 2: I can't go to Zara and get this coat that

489
00:23:47,800 --> 00:23:51,280
Speaker 2: is gonna not not be with me in like six

490
00:23:51,400 --> 00:23:54,640
Speaker 2: or seven months. And so I think it's just neither's

491
00:23:54,880 --> 00:23:57,320
Speaker 2: right or wrong. I think to have like personal style,

492
00:23:57,400 --> 00:23:59,680
Speaker 2: it just takes time and patience and not.

493
00:23:59,680 --> 00:24:03,399
Speaker 1: Every has that in them. But I think like.

494
00:24:03,600 --> 00:24:07,879
Speaker 2: When you're able to develop your own personal style, and

495
00:24:07,920 --> 00:24:11,560
Speaker 2: I think this especially for like content creators listening. I

496
00:24:11,600 --> 00:24:14,120
Speaker 2: think that's how you're really going to stand out. It's

497
00:24:14,160 --> 00:24:17,520
Speaker 2: like you're putting together You're telling your own personal story

498
00:24:17,600 --> 00:24:22,000
Speaker 2: through what you're wearing, versus mimicking like you know something

499
00:24:22,040 --> 00:24:23,440
Speaker 2: that you're seeing on somebody else.

500
00:24:24,320 --> 00:24:24,879
Speaker 1: Love that.

501
00:24:24,880 --> 00:24:26,040
Speaker 3: That's a fabulous answer.

502
00:24:27,320 --> 00:24:27,679
Speaker 1: Yeah.

503
00:24:28,000 --> 00:24:30,560
Speaker 4: Absolutely. That was something I was texting Lalla about like

504
00:24:30,600 --> 00:24:32,479
Speaker 4: two weeks ago. I was like, I don't know how

505
00:24:32,520 --> 00:24:35,240
Speaker 4: to dress right now, because what do I wear? Because

506
00:24:35,520 --> 00:24:39,320
Speaker 4: as as you realize, as you get older, you realize like,

507
00:24:39,320 --> 00:24:42,359
Speaker 4: oh the trends, it's not even about the trends. Not

508
00:24:42,359 --> 00:24:44,080
Speaker 4: wanting to follow the trends. I'm like, oh, these trends

509
00:24:44,080 --> 00:24:46,560
Speaker 4: aren't even for me anymore because I'm in my thirties

510
00:24:46,640 --> 00:24:48,960
Speaker 4: now and I don't want to wear that actually, whether

511
00:24:49,000 --> 00:24:50,480
Speaker 4: it's cute or not, I'm like, I don't want to

512
00:24:50,480 --> 00:24:52,320
Speaker 4: wear that at all. I don't want to wear a mini.

513
00:24:52,600 --> 00:24:54,760
Speaker 4: I run so cold. I will wear a mini in

514
00:24:54,760 --> 00:24:56,520
Speaker 4: the summer. Yeah, I'm not gonna wear a mini right

515
00:24:56,520 --> 00:24:57,080
Speaker 4: now in the winter.

516
00:24:57,320 --> 00:24:59,719
Speaker 2: I think I think it is something interesting, like when

517
00:24:59,760 --> 00:25:01,919
Speaker 2: we talk about like nostalgia and staying like true to

518
00:25:01,920 --> 00:25:03,760
Speaker 2: who you are who you are like through all your

519
00:25:03,800 --> 00:25:05,840
Speaker 2: style eras it's like what pieces.

520
00:25:05,440 --> 00:25:08,040
Speaker 1: Do you retain and hold on to as you evolve?

521
00:25:08,600 --> 00:25:08,840
Speaker 3: You know?

522
00:25:09,000 --> 00:25:11,960
Speaker 2: And that's like that these are things that I'm constantly

523
00:25:12,000 --> 00:25:14,280
Speaker 2: having to ask myself because I totally understand, like baggy

524
00:25:14,359 --> 00:25:17,320
Speaker 2: jeans are in, like then, you know, skinny jeans were out,

525
00:25:17,359 --> 00:25:19,560
Speaker 2: Like how like I care about I think I might

526
00:25:19,640 --> 00:25:22,280
Speaker 2: have even told you this, like yeh, fuck it all,

527
00:25:22,400 --> 00:25:23,520
Speaker 2: Like what looks good on you?

528
00:25:23,720 --> 00:25:23,960
Speaker 1: Right?

529
00:25:24,160 --> 00:25:26,120
Speaker 2: And that's kind of what I rock with, Like it's

530
00:25:26,160 --> 00:25:28,159
Speaker 2: just like what looks good on your body?

531
00:25:28,240 --> 00:25:30,000
Speaker 1: Because I feel like if you're cut up.

532
00:25:29,920 --> 00:25:33,560
Speaker 2: In trend cycles right now, you're give up because they

533
00:25:33,640 --> 00:25:35,120
Speaker 2: change so fast.

534
00:25:35,080 --> 00:25:37,840
Speaker 4: It's already over by the time you get it.

535
00:25:37,840 --> 00:25:40,840
Speaker 2: It's by the time you get it, it's already over

536
00:25:41,040 --> 00:25:42,680
Speaker 2: and it's not worth it, you know what I mean?

537
00:25:42,800 --> 00:25:45,879
Speaker 2: And listen, home, girls, there is much more important things

538
00:25:45,960 --> 00:25:48,520
Speaker 2: to like invest your money and your time and energy.

539
00:25:48,600 --> 00:25:52,399
Speaker 2: So I'm just a big like I just if I

540
00:25:52,400 --> 00:25:54,960
Speaker 2: could encourage anything, is like develop your own personal style

541
00:25:55,240 --> 00:25:56,919
Speaker 2: and move it your own pace, because you're never going

542
00:25:56,960 --> 00:25:58,960
Speaker 2: to keep up with the pace that's out there right now.

543
00:25:59,160 --> 00:26:01,520
Speaker 4: So I want to ask you because you talked about

544
00:26:01,640 --> 00:26:03,760
Speaker 4: kind of the state of the country. We all know

545
00:26:03,800 --> 00:26:05,639
Speaker 4: what's going on in the country right now or in

546
00:26:05,680 --> 00:26:08,520
Speaker 4: the year twenty twenty five. And do you think that

547
00:26:08,640 --> 00:26:11,520
Speaker 4: lends itself to the nostalgia that we're seeing.

548
00:26:12,359 --> 00:26:15,879
Speaker 2: I think absolutely, And I think and I'm hoping that

549
00:26:16,119 --> 00:26:18,920
Speaker 2: if there's anything good that comes out of right now,

550
00:26:19,000 --> 00:26:22,440
Speaker 2: it's gonna be art in creativity right because and community

551
00:26:22,560 --> 00:26:26,640
Speaker 2: because more than like between like my twenty twenty five

552
00:26:26,720 --> 00:26:28,600
Speaker 2: and I know for so many people has just been

553
00:26:28,640 --> 00:26:32,960
Speaker 2: so rocky. Like for me personally, I live in like Pasadena, Altadena,

554
00:26:33,040 --> 00:26:34,919
Speaker 2: like right in the intersection of the city is like

555
00:26:34,960 --> 00:26:37,399
Speaker 2: my whole neighborhood has burned down. It's very sad to

556
00:26:37,440 --> 00:26:40,879
Speaker 2: see just driving around. It's been so much, And like

557
00:26:41,280 --> 00:26:43,760
Speaker 2: I've been just trying to hang on to like like

558
00:26:44,280 --> 00:26:47,119
Speaker 2: every time I think something can't get worse or go

559
00:26:47,320 --> 00:26:50,280
Speaker 2: more wrong, it has this year. So I'm like, okay,

560
00:26:50,359 --> 00:26:53,879
Speaker 2: like I've had enough. But I think that like a

561
00:26:53,880 --> 00:26:57,800
Speaker 2: lot of times, arts, art, community and creativity kind of

562
00:26:57,840 --> 00:27:00,320
Speaker 2: flourish in a time like this. I think, like hopefully

563
00:27:00,320 --> 00:27:02,800
Speaker 2: we'll see like the rise of great artists. But I

564
00:27:02,840 --> 00:27:05,480
Speaker 2: think like that nostalgia, like we have to hold on

565
00:27:05,560 --> 00:27:09,320
Speaker 2: to like the good eras in the good times and remember.

566
00:27:09,119 --> 00:27:10,640
Speaker 1: Because how else do you have hope?

567
00:27:10,840 --> 00:27:13,760
Speaker 2: Yeah, you know, you got to know that things can

568
00:27:13,840 --> 00:27:17,800
Speaker 2: be better, and they've been different, and you know, pendulum swing.

569
00:27:18,320 --> 00:27:20,359
Speaker 2: But I think that nostalgia does kind of tie you

570
00:27:20,440 --> 00:27:24,480
Speaker 2: back to better times, you know, And if that can

571
00:27:24,480 --> 00:27:27,159
Speaker 2: be your sweet escape, even for a little bit while

572
00:27:27,160 --> 00:27:29,800
Speaker 2: you're getting dressed and you know, popping off for your selfie,

573
00:27:29,840 --> 00:27:30,560
Speaker 2: then so be it.

574
00:27:30,920 --> 00:27:33,840
Speaker 4: Look at a Radio is executive produced by Viosa Fem

575
00:27:34,119 --> 00:27:35,240
Speaker 4: and Mala Munios.

576
00:27:35,440 --> 00:27:37,360
Speaker 3: Stephanie Franco is our producer.

577
00:27:37,760 --> 00:27:40,440
Speaker 4: Story editing by Me diosa.

578
00:27:40,160 --> 00:27:41,879
Speaker 3: Creative direction by me Mala.

579
00:27:42,080 --> 00:27:44,680
Speaker 4: Look at Our Radio is a part of iHeartRadio's Michael

580
00:27:44,760 --> 00:27:46,000
Speaker 4: Dura podcast network.

581
00:27:46,240 --> 00:27:48,800
Speaker 3: You can listen to look Atta Radio on the iHeartRadio

582
00:27:48,840 --> 00:27:50,880
Speaker 3: app or wherever you get your podcasts.

583
00:27:51,119 --> 00:27:53,320
Speaker 4: Leave us a review and share with your prima or

584
00:27:53,359 --> 00:27:54,280
Speaker 4: share with your homegirl.

585
00:27:54,440 --> 00:27:56,399
Speaker 3: And thank you to our lok A motives, to our

586
00:27:56,440 --> 00:27:58,480
Speaker 3: listeners for tuning in each and every week.

587
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