1 00:00:01,120 --> 00:00:10,720 Speaker 1: Breakingly good. On this episode of the Taking a Walk 2 00:00:10,760 --> 00:00:15,360 Speaker 1: podcast series, I'm in beautiful Litchfield County, Connecticut, the northwestern 3 00:00:15,400 --> 00:00:18,319 Speaker 1: part of the state where I spent many years an 4 00:00:18,400 --> 00:00:22,119 Speaker 1: eye popping area. I'm delighted and honored to be taking 5 00:00:22,200 --> 00:00:25,280 Speaker 1: a walk with a music industry visionary, a man who 6 00:00:25,280 --> 00:00:29,000 Speaker 1: has carved his own independent path with a steady eye 7 00:00:29,320 --> 00:00:34,640 Speaker 1: on cultivating his artists collaborating with them to yield peak performance. 8 00:00:35,280 --> 00:00:39,760 Speaker 1: Alan Kovak is the founder of indie label Better Noise 9 00:00:39,880 --> 00:00:44,559 Speaker 1: Music and film division Better Noise Films, which produced the 10 00:00:45,120 --> 00:00:49,839 Speaker 1: wildly successful film about Motley Crue on Netflix called The Dirt. 11 00:00:50,320 --> 00:00:54,640 Speaker 1: He's managed a range of artists including Blondie, The Cranberries, 12 00:00:54,880 --> 00:01:00,200 Speaker 1: The Beg's, and Motley Crue. Let's go take a walk 13 00:01:00,480 --> 00:01:06,720 Speaker 1: with Alan Kovacs taking a walk with Buzznight. Well, Alan, 14 00:01:06,800 --> 00:01:09,520 Speaker 1: it's so great to be taking a walk with you 15 00:01:09,640 --> 00:01:13,720 Speaker 1: here in the beautiful hills of Litchfield County. Thank you 16 00:01:13,800 --> 00:01:17,800 Speaker 1: for having me here. Well, it's wonderful to reconnect with 17 00:01:17,880 --> 00:01:21,800 Speaker 1: someone after twenty five plus years who had a great 18 00:01:22,040 --> 00:01:25,360 Speaker 1: deal of reverence for in the broadcasting business at a 19 00:01:25,400 --> 00:01:30,560 Speaker 1: time where people were dogmatic and narrow minded. You always 20 00:01:30,600 --> 00:01:36,320 Speaker 1: had an open mind to change and different concepts, and 21 00:01:36,360 --> 00:01:39,360 Speaker 1: that made me really want to do this. Well, thank you, 22 00:01:39,319 --> 00:01:42,559 Speaker 1: You're very kind to say it. I've admired your work 23 00:01:42,600 --> 00:01:45,240 Speaker 1: and what you've built and what you continued to build. 24 00:01:46,040 --> 00:01:49,840 Speaker 1: So I'm really looking forward to this episode. We got 25 00:01:49,840 --> 00:01:53,680 Speaker 1: some bicicle that's coming by hight Hi. There that's the 26 00:01:53,720 --> 00:01:56,800 Speaker 1: beauty here of the series. We just let everything fly, 27 00:01:57,120 --> 00:02:00,240 Speaker 1: We let our thoughts fly, we let the past is 28 00:02:00,240 --> 00:02:06,880 Speaker 1: by stay in there, and we're walking down this beautiful path. Well, 29 00:02:07,200 --> 00:02:10,080 Speaker 1: let me just ask you first. So taking a walk 30 00:02:10,800 --> 00:02:16,160 Speaker 1: is certainly there's a mindfulness, there's a health aspect of it. 31 00:02:16,240 --> 00:02:20,040 Speaker 1: How do you use as a leader taking a walk 32 00:02:20,400 --> 00:02:23,800 Speaker 1: to you know, help you at moments if you're creatively 33 00:02:23,840 --> 00:02:28,600 Speaker 1: blocked or something like that. Sound as lucky as a 34 00:02:28,600 --> 00:02:32,840 Speaker 1: teenager going to college at the University of Oregon where 35 00:02:32,880 --> 00:02:39,520 Speaker 1: the Maharush mesh Yogi showed up after he was working 36 00:02:39,560 --> 00:02:42,000 Speaker 1: with the Beatles, and every college kid had to go 37 00:02:42,320 --> 00:02:49,120 Speaker 1: to learn transcendental meditation from this gentleman. And it took 38 00:02:49,160 --> 00:02:56,720 Speaker 1: me down a path of running and taking walks in Oregon, 39 00:02:58,120 --> 00:03:02,480 Speaker 1: hikes that were up mountains and down mountains, and you know, 40 00:03:02,560 --> 00:03:07,600 Speaker 1: just looking at scenerally like those rocks. So mindfulness to 41 00:03:07,720 --> 00:03:13,120 Speaker 1: me is having the wind hit your face and you 42 00:03:13,200 --> 00:03:17,080 Speaker 1: actually feel it and you think about how it feels, 43 00:03:17,800 --> 00:03:21,160 Speaker 1: and you see the different shades of light in a field, 44 00:03:22,560 --> 00:03:29,000 Speaker 1: or you look at different shadows, smells your feet on 45 00:03:29,080 --> 00:03:32,720 Speaker 1: the ground. And what that does is it takes that 46 00:03:33,800 --> 00:03:40,080 Speaker 1: mind that's on ten and it slows it down and 47 00:03:40,120 --> 00:03:46,880 Speaker 1: it gives you a clarity that rivals meditation. But it's 48 00:03:46,960 --> 00:03:52,920 Speaker 1: different because it's your senses. Meditation is similar, and it's 49 00:03:52,960 --> 00:03:57,960 Speaker 1: important to me every morning and every night because that 50 00:03:58,080 --> 00:04:01,840 Speaker 1: unwinds your mind. When you get started. You're not running 51 00:04:01,840 --> 00:04:05,120 Speaker 1: to the coffee machine. So I'm a green tea guy now, okay, 52 00:04:05,720 --> 00:04:12,320 Speaker 1: So for me, eat and right exercising. Mindfulness and meditation 53 00:04:13,280 --> 00:04:18,400 Speaker 1: allow a highly stressful business with crazy people not to 54 00:04:18,440 --> 00:04:22,680 Speaker 1: engulf your life when you decide you're finished working and 55 00:04:22,720 --> 00:04:25,640 Speaker 1: you want to be a real human being. Oh I 56 00:04:25,680 --> 00:04:28,760 Speaker 1: love that. Well. I have to tell you yesterday I 57 00:04:28,880 --> 00:04:31,560 Speaker 1: was for the first time in a long time, I 58 00:04:31,720 --> 00:04:36,760 Speaker 1: was at Grand Central station and rush hour and I 59 00:04:36,880 --> 00:04:43,880 Speaker 1: was watching everybody and it made me grateful that I'm 60 00:04:43,920 --> 00:04:46,760 Speaker 1: not one of those people every day hopping on the train, 61 00:04:47,400 --> 00:04:50,640 Speaker 1: running you know to catch it, but it also made 62 00:04:50,720 --> 00:04:54,400 Speaker 1: me sad thinking about just that stress level that you 63 00:04:54,440 --> 00:04:58,200 Speaker 1: could feel at that time with people. So it's like, 64 00:04:59,320 --> 00:05:02,080 Speaker 1: I don't know. I look at the world today and 65 00:05:02,560 --> 00:05:07,560 Speaker 1: it's challenging times very challenging, especially if you're twenty five 66 00:05:07,640 --> 00:05:11,560 Speaker 1: to thirty five and you're used to the social aspect 67 00:05:12,720 --> 00:05:19,400 Speaker 1: of a company and now you're in your shared apartment 68 00:05:19,760 --> 00:05:26,080 Speaker 1: or your studio apartment or even your apartment. It could 69 00:05:26,080 --> 00:05:29,360 Speaker 1: be a big one, but they're missing the social aspect. 70 00:05:29,600 --> 00:05:34,480 Speaker 1: So that's where you have the mass resignation that you're having, 71 00:05:35,720 --> 00:05:41,920 Speaker 1: women who need to focus on childcare and twenty five 72 00:05:41,960 --> 00:05:46,760 Speaker 1: to thirty five year olds. Fortunately for us, we've been 73 00:05:46,800 --> 00:05:53,000 Speaker 1: able to be sensitive but also guide them if they're 74 00:05:53,080 --> 00:05:57,960 Speaker 1: not happy to realize that we have seven offices around 75 00:05:58,000 --> 00:06:02,640 Speaker 1: the world and signing new file your leases is something 76 00:06:02,680 --> 00:06:05,839 Speaker 1: that is a timing issue. And one of the things 77 00:06:05,880 --> 00:06:09,120 Speaker 1: we did during COVID is we use the money that 78 00:06:09,160 --> 00:06:15,719 Speaker 1: we weren't spending on offices to bonus folks to help 79 00:06:15,760 --> 00:06:21,440 Speaker 1: them set up their apartments or homes and to be 80 00:06:21,480 --> 00:06:25,800 Speaker 1: able to make the transition. If they want the office, 81 00:06:27,400 --> 00:06:30,840 Speaker 1: they can find a job. And the one thing that 82 00:06:31,520 --> 00:06:36,760 Speaker 1: I'm happy about is Joe McFadden's work with me for 83 00:06:39,400 --> 00:06:43,600 Speaker 1: thirty years in different capacities, and Steve Klein's work with 84 00:06:43,640 --> 00:06:48,240 Speaker 1: me for almost twenty years now, and my CFO is amazing. 85 00:06:48,920 --> 00:06:54,760 Speaker 1: And I just love mentoring getting people to the point 86 00:06:54,800 --> 00:06:59,479 Speaker 1: where some of my ex employees work at Spotify or Apple, 87 00:06:59,800 --> 00:07:04,840 Speaker 1: or they work at Facebook and they learn the expertise 88 00:07:05,520 --> 00:07:09,640 Speaker 1: at our company, and now there relationships that help us 89 00:07:09,680 --> 00:07:14,800 Speaker 1: with all those companies. So for me, work's always been 90 00:07:14,840 --> 00:07:19,480 Speaker 1: about enjoying it and teaching and learning. You don't know 91 00:07:19,560 --> 00:07:24,160 Speaker 1: anything unless you ask questions, and that's one of the 92 00:07:24,200 --> 00:07:28,360 Speaker 1: hardest things for folks to do, because they become experts 93 00:07:29,000 --> 00:07:31,880 Speaker 1: in silos. And what I try to teach the young 94 00:07:31,920 --> 00:07:35,440 Speaker 1: folks is become a generalist because then you know how 95 00:07:35,480 --> 00:07:38,600 Speaker 1: the company works, and then one day you'll be an executive. 96 00:07:38,800 --> 00:07:41,840 Speaker 1: If you choose not to be an executive, what you 97 00:07:41,920 --> 00:07:45,680 Speaker 1: could do is be a better expert because you know 98 00:07:45,760 --> 00:07:51,880 Speaker 1: how each department will have your content or your ideas 99 00:07:53,640 --> 00:07:57,280 Speaker 1: and how they would process it and use it. So 100 00:07:57,320 --> 00:08:02,440 Speaker 1: who shaped you as a leader in your earliest days 101 00:08:02,880 --> 00:08:07,800 Speaker 1: and then who is still influencing you in leadership these days? 102 00:08:08,440 --> 00:08:13,280 Speaker 1: So I would say my mom. My dad died when 103 00:08:13,280 --> 00:08:16,640 Speaker 1: I was fifteen, and he was very ill. When I 104 00:08:16,680 --> 00:08:21,200 Speaker 1: was fourteen. I got a driver's license at fourteen, which 105 00:08:21,280 --> 00:08:27,000 Speaker 1: meant I'd become very popular with women or girls at 106 00:08:27,000 --> 00:08:33,840 Speaker 1: the time, and I was president of student council, did 107 00:08:33,960 --> 00:08:40,040 Speaker 1: very well in school, played football, ran track. It's Texas 108 00:08:40,559 --> 00:08:45,800 Speaker 1: and growing up in Texas with a mom that didn't drive. 109 00:08:48,000 --> 00:08:52,400 Speaker 1: Mother and father who were in the Holocaust and fought 110 00:08:52,440 --> 00:08:55,600 Speaker 1: in two wars in Israel and ended up with four 111 00:08:55,640 --> 00:08:59,320 Speaker 1: boys and bailed when I was three and a half 112 00:08:59,360 --> 00:09:02,320 Speaker 1: four years old. All of a sudden, we were in 113 00:09:02,400 --> 00:09:06,120 Speaker 1: John Bird Society Land. There was no NASA, there was 114 00:09:06,200 --> 00:09:12,200 Speaker 1: no medical center. And you learn from that kind of 115 00:09:12,240 --> 00:09:16,600 Speaker 1: adversity what's important in life. And I was blessed with 116 00:09:16,640 --> 00:09:22,160 Speaker 1: a mom that could focus me, and that's really what 117 00:09:22,320 --> 00:09:26,120 Speaker 1: led to me going to the University of Oregon instead 118 00:09:26,120 --> 00:09:32,280 Speaker 1: of an Ivy League school. She said to me, please 119 00:09:32,360 --> 00:09:34,079 Speaker 1: do what you'd like to do, but you've got to 120 00:09:34,080 --> 00:09:39,560 Speaker 1: have a profession. And I started laughing because for her, 121 00:09:39,800 --> 00:09:43,199 Speaker 1: she had a son that was excelling and to go 122 00:09:43,240 --> 00:09:46,880 Speaker 1: to an IVY League school would have propelled me as 123 00:09:46,920 --> 00:09:50,040 Speaker 1: a professional. And she told me that a lot, but 124 00:09:50,120 --> 00:09:55,680 Speaker 1: she also said, but if that takes away from what 125 00:09:55,840 --> 00:10:00,439 Speaker 1: is going to keep you happy, make yourself happy. So 126 00:10:00,559 --> 00:10:04,000 Speaker 1: I went to the University of Oregon and a professor 127 00:10:06,120 --> 00:10:12,320 Speaker 1: who was in Houston with my best friend. It was 128 00:10:12,360 --> 00:10:17,520 Speaker 1: his father, and he really took a liking to me 129 00:10:17,559 --> 00:10:20,240 Speaker 1: and gave me a book by a guy named Forrest Greeley. 130 00:10:21,679 --> 00:10:29,000 Speaker 1: He was the first national Forrester. He created it. And 131 00:10:29,040 --> 00:10:31,000 Speaker 1: I read the book and I just fell in love 132 00:10:31,040 --> 00:10:34,880 Speaker 1: with Oregon on a whim. Went with my friend Kevin 133 00:10:35,559 --> 00:10:40,320 Speaker 1: to Oregon and was very fortunate when I was in 134 00:10:40,360 --> 00:10:43,080 Speaker 1: Oregon because I had a few skills from jobs I 135 00:10:43,080 --> 00:10:46,240 Speaker 1: had to take on because my mom didn't drive. My 136 00:10:46,320 --> 00:10:49,520 Speaker 1: brother and I both took jobs, and I was putting 137 00:10:49,600 --> 00:10:53,880 Speaker 1: up posters for a concert company. I saw this book 138 00:10:53,880 --> 00:10:58,080 Speaker 1: called Talent and Booking, and I saw Peter Frampton on 139 00:10:58,120 --> 00:11:03,120 Speaker 1: the cover and said, Wow, you've got to stop booking 140 00:11:04,640 --> 00:11:08,079 Speaker 1: Frank Sinatra and Edie Gourmey and Sammy Davis Junior. You 141 00:11:08,160 --> 00:11:11,000 Speaker 1: got to book what we have at high school? And 142 00:11:11,040 --> 00:11:13,160 Speaker 1: he goes, what do you have at high school? And 143 00:11:13,200 --> 00:11:19,240 Speaker 1: I said, you know albums that are from Led Zeppelin 144 00:11:19,280 --> 00:11:24,160 Speaker 1: and The Who, the Stones and he said, does everyone 145 00:11:24,280 --> 00:11:30,559 Speaker 1: like that? Everyone? I know? So he books His first 146 00:11:30,920 --> 00:11:35,200 Speaker 1: one he could get was the Jefferson Airplay for He 147 00:11:35,280 --> 00:11:41,600 Speaker 1: did it with PACIFICA, which was a public access company 148 00:11:41,600 --> 00:11:46,760 Speaker 1: at the time b A, I right, yes, and other places. 149 00:11:47,440 --> 00:11:54,160 Speaker 1: He ultimately books Led Zeppelin and The Who. I got 150 00:11:55,400 --> 00:12:00,480 Speaker 1: a raise because my mom told me not to tell 151 00:12:00,520 --> 00:12:03,400 Speaker 1: him another act unless he gives me a real job. 152 00:12:04,160 --> 00:12:09,400 Speaker 1: And you know, at fifteen, fourteen years old, I was 153 00:12:09,480 --> 00:12:12,440 Speaker 1: making one hundred and twenty five dollars a week. She'd 154 00:12:12,480 --> 00:12:16,760 Speaker 1: give me five bucks and she kept the rest. Did 155 00:12:16,800 --> 00:12:19,800 Speaker 1: the same thing with my brother. So then when I 156 00:12:19,800 --> 00:12:25,080 Speaker 1: went to Oregon, I noticed there were no concerts between 157 00:12:25,360 --> 00:12:32,800 Speaker 1: Portland and San Francisco, and I took a flyer and 158 00:12:33,160 --> 00:12:37,679 Speaker 1: spent twelve hundred and fifty dollars on Tom Petty and 159 00:12:37,760 --> 00:12:42,440 Speaker 1: sold it out. Met a guy named Stan Garrett from 160 00:12:42,559 --> 00:12:47,680 Speaker 1: kaz L Radio who recently passed. I was lucky enough 161 00:12:47,880 --> 00:12:51,080 Speaker 1: to at least speak with him. I hadn't spoken to 162 00:12:51,160 --> 00:12:58,720 Speaker 1: him for forty plus years. Wow, And it was just 163 00:12:58,760 --> 00:13:02,360 Speaker 1: great to reconnect with someone who taught me so much 164 00:13:02,440 --> 00:13:11,600 Speaker 1: about record companies and retailers and broadcasters. And he was 165 00:13:11,679 --> 00:13:18,760 Speaker 1: just one of the early early FM radio pioneers coming 166 00:13:18,800 --> 00:13:24,480 Speaker 1: out of San Francisco, kind of knowledge base. Sure, so 167 00:13:24,600 --> 00:13:30,240 Speaker 1: he was quite helpful. And one day I'd gotten a 168 00:13:30,360 --> 00:13:36,560 Speaker 1: triumph spitfire, drove down to LA started meeting agents and 169 00:13:37,280 --> 00:13:41,280 Speaker 1: saying to them, University of Oregon, Oregon state, sixty five 170 00:13:41,360 --> 00:13:44,280 Speaker 1: thousand kids with nothing to do, and you have a 171 00:13:44,360 --> 00:13:48,360 Speaker 1: day off. I'm positive you don't want to do that. 172 00:13:48,559 --> 00:13:53,680 Speaker 1: You have to do that, And long story short, they did. 173 00:13:53,840 --> 00:13:56,760 Speaker 1: And then all of a sudden, I'm getting yelled at 174 00:13:56,920 --> 00:14:04,160 Speaker 1: by guys like Bill Graham and Frank Barcelona, and they're 175 00:14:04,240 --> 00:14:08,680 Speaker 1: yelling at me because I listened to my mom. She 176 00:14:08,840 --> 00:14:12,280 Speaker 1: basically taught me early on, if you don't believe it, 177 00:14:13,200 --> 00:14:16,840 Speaker 1: tell them and then you'll learn or they will. But 178 00:14:16,880 --> 00:14:19,520 Speaker 1: if you just keep it inside, you're going to get 179 00:14:19,640 --> 00:14:25,400 Speaker 1: very frustrated. And back then everyone was a shouterer. These 180 00:14:25,440 --> 00:14:28,720 Speaker 1: guys love the scream and yell, and that flightened me 181 00:14:29,280 --> 00:14:31,640 Speaker 1: at the beginning. But then I learned how to yell back, 182 00:14:32,560 --> 00:14:35,880 Speaker 1: and that made me really happy because being a twenty 183 00:14:35,960 --> 00:14:39,360 Speaker 1: year old and getting yelled at by a legend, or 184 00:14:39,480 --> 00:14:42,280 Speaker 1: getting yelled at by a guy who controls everything from 185 00:14:42,320 --> 00:14:47,040 Speaker 1: Bruce Springsteen to talking Heads, and on it goes, and 186 00:14:47,280 --> 00:14:50,880 Speaker 1: you're getting yelled at, and most of it is an 187 00:14:50,880 --> 00:14:53,600 Speaker 1: old boys network at the time. Sure, they wanted me 188 00:14:53,840 --> 00:15:01,760 Speaker 1: to split the shows with more promoters, and I refuse. 189 00:15:02,480 --> 00:15:06,560 Speaker 1: And I was lucky enough to be able to have 190 00:15:07,080 --> 00:15:14,600 Speaker 1: a very sizable concert company out of Eugene at an 191 00:15:14,680 --> 00:15:18,360 Speaker 1: early age where I had to learn how to eat 192 00:15:18,360 --> 00:15:23,920 Speaker 1: what I killed, talk to adults, be responsible about p 193 00:15:24,080 --> 00:15:26,920 Speaker 1: and L because there was no one to back me. 194 00:15:27,520 --> 00:15:33,800 Speaker 1: The original money for Tom Petty was money I made 195 00:15:33,800 --> 00:15:37,280 Speaker 1: in Eugene. Wow, And I saved it up, just reinvested 196 00:15:37,280 --> 00:15:39,720 Speaker 1: it for a show, and all of a sudden, I've 197 00:15:39,760 --> 00:15:45,520 Speaker 1: got more. So I'm booking Patti Smith, Talking Heads, Dizzy Gillespie, 198 00:15:45,680 --> 00:15:49,040 Speaker 1: Woody Shaw. So when you're in a small market, you 199 00:15:49,160 --> 00:15:52,880 Speaker 1: got to broaden the talent you're bringing in or you're 200 00:15:52,920 --> 00:15:57,680 Speaker 1: going to oversaturate it with one genre. So I got 201 00:15:57,720 --> 00:16:03,280 Speaker 1: to meet Muddy Water, meet Tom Petty, see them at 202 00:16:03,320 --> 00:16:06,160 Speaker 1: an early stage, see them at a late stage, learn 203 00:16:06,200 --> 00:16:10,880 Speaker 1: a lot about the industry. And they were all these 204 00:16:10,920 --> 00:16:18,760 Speaker 1: great artist development guys at record companies. Rick dobbas Al teller. 205 00:16:19,920 --> 00:16:22,560 Speaker 1: I was a young guy, and they would introduce me 206 00:16:22,760 --> 00:16:27,360 Speaker 1: to Crystal Ship records and you know stand but do 207 00:16:27,400 --> 00:16:31,240 Speaker 1: you know the other radio station, right? And they wanted 208 00:16:31,240 --> 00:16:34,000 Speaker 1: me to bring their acts in. They wanted the college kids. 209 00:16:34,320 --> 00:16:40,400 Speaker 1: So they taught me a lot. And ultimately, after building 210 00:16:40,440 --> 00:16:49,920 Speaker 1: that company, I sold it and noticed that managers just 211 00:16:50,080 --> 00:16:53,239 Speaker 1: were friends of the act. They didn't have an expertise. 212 00:16:53,800 --> 00:16:57,960 Speaker 1: They couldn't sell a ticket, they didn't understand how price 213 00:16:58,000 --> 00:17:03,120 Speaker 1: and positioning worked, or what a programmer needed to feel 214 00:17:03,160 --> 00:17:08,280 Speaker 1: confident about playing a song. And I said, wow, if 215 00:17:08,320 --> 00:17:16,000 Speaker 1: I create an infrastructure, publicity, sales, radio promotion, I could 216 00:17:16,080 --> 00:17:20,840 Speaker 1: just own the management business, right. And then within seven 217 00:17:20,920 --> 00:17:23,280 Speaker 1: years I had the biggest management company in the world, 218 00:17:23,520 --> 00:17:28,560 Speaker 1: working with first Jazz, Jeff Lorb Perfusion, Dan Siegel, and 219 00:17:28,600 --> 00:17:31,520 Speaker 1: Tom Grant. That's all I could get. And they were 220 00:17:31,640 --> 00:17:36,960 Speaker 1: from Eugene or Portland. With Jeff Lauri Perfusion was a 221 00:17:37,000 --> 00:17:40,639 Speaker 1: guy by the name of maybe Steve Leeds possibly working 222 00:17:40,680 --> 00:17:45,679 Speaker 1: that one for you, Yeah, possibly, Steve and I have 223 00:17:45,800 --> 00:17:49,760 Speaker 1: always remained close. I talked to his kids at the 224 00:17:49,800 --> 00:17:54,760 Speaker 1: college he teaches at, Sure something I really love doing. 225 00:17:54,840 --> 00:18:01,879 Speaker 1: I've NYU Ucla, Syracuse. I just love of kids coming 226 00:18:01,920 --> 00:18:05,680 Speaker 1: in with this big aura of music and then pop 227 00:18:05,720 --> 00:18:08,280 Speaker 1: in their bubble. I want to stop here real quick, Gallan, 228 00:18:08,359 --> 00:18:13,040 Speaker 1: because sometimes people listening to taking a walk, they go, well, 229 00:18:13,080 --> 00:18:16,000 Speaker 1: what was that noise in the background. They start wondering 230 00:18:16,040 --> 00:18:18,880 Speaker 1: whether it's you know, Theater of the Mind sound effects, 231 00:18:18,920 --> 00:18:23,080 Speaker 1: And we're listening to the beautiful sound here of this 232 00:18:23,080 --> 00:18:28,040 Speaker 1: this gorgeous river, and I just had to acknowledge that 233 00:18:28,119 --> 00:18:31,120 Speaker 1: it's real. It's not sound effects put in here by 234 00:18:31,160 --> 00:18:36,560 Speaker 1: some cheesy sound effects record. Oh so that's your past life, 235 00:18:36,680 --> 00:18:41,359 Speaker 1: Oh yeah, exactly. Well listen, I mean when you grew 236 00:18:41,440 --> 00:18:45,040 Speaker 1: up listening to people like Bob and Ray and the 237 00:18:45,040 --> 00:18:47,400 Speaker 1: Theater of the Mind that they used to use. Yeah, 238 00:18:47,440 --> 00:18:50,320 Speaker 1: you're influenced of your meat by that a little bit. 239 00:18:50,440 --> 00:18:53,639 Speaker 1: And you know, morning radio was part of my past 240 00:18:53,680 --> 00:18:56,959 Speaker 1: as well. So yeah, we had all those tricks. So 241 00:18:57,280 --> 00:19:00,320 Speaker 1: one of the other guys that really help helped me 242 00:19:00,320 --> 00:19:03,440 Speaker 1: out in la is when I had a Dan SEAgel 243 00:19:03,520 --> 00:19:08,440 Speaker 1: record out and I went into a marketing meeting. There 244 00:19:08,480 --> 00:19:11,880 Speaker 1: was an A and R guy named Kenny Batis, and 245 00:19:12,600 --> 00:19:17,120 Speaker 1: a radio promo guy named Bert Stein, and a bunch 246 00:19:17,160 --> 00:19:20,320 Speaker 1: of other guys in the other areas of the company, 247 00:19:21,280 --> 00:19:27,920 Speaker 1: and they had a one page for paragraph marketing plan. 248 00:19:28,800 --> 00:19:34,000 Speaker 1: So I look at that and I hand everyone a 249 00:19:34,080 --> 00:19:40,240 Speaker 1: twenty four page marketing plan and it's integrated marketing that 250 00:19:40,280 --> 00:19:46,000 Speaker 1: they knew nothing about and cross promotion with partners right 251 00:19:46,400 --> 00:19:50,040 Speaker 1: like you know how everyone does features today. So I've 252 00:19:50,080 --> 00:19:53,560 Speaker 1: got Lee Rittenhauer on a Dan Siegel record to help 253 00:19:53,920 --> 00:19:57,440 Speaker 1: put a thumb on the scale to motivate them. Lee 254 00:19:57,440 --> 00:20:01,960 Speaker 1: Writtenauer was a big guitar player in jazz at the time, 255 00:20:02,600 --> 00:20:09,240 Speaker 1: Chick Corea and Jeff Lorber. So the idea was to 256 00:20:09,320 --> 00:20:12,800 Speaker 1: come in with that infrastructure of people that were working 257 00:20:12,800 --> 00:20:18,280 Speaker 1: with me and elevate the performance of the record companies. 258 00:20:19,040 --> 00:20:23,159 Speaker 1: So as Jeff Lurber gets a gold record, you know, 259 00:20:23,320 --> 00:20:26,760 Speaker 1: Jazz gold, what all of a sudden, I'm getting a 260 00:20:26,800 --> 00:20:29,479 Speaker 1: call from the Dazz band and now I'm managing an 261 00:20:29,560 --> 00:20:37,920 Speaker 1: R and B artist. Dazz Band leads me to meatboof Meatloaf, 262 00:20:38,080 --> 00:20:41,480 Speaker 1: leads me to the Beg's BIG's lead me to Duran, 263 00:20:41,560 --> 00:20:44,760 Speaker 1: Duran all word of mouth. This guy's got something no 264 00:20:44,800 --> 00:20:50,959 Speaker 1: one else has. And Joe Smith, early in that process 265 00:20:51,600 --> 00:20:56,400 Speaker 1: with Dan Siegel, said to me, I want to take 266 00:20:56,440 --> 00:21:00,119 Speaker 1: you to lunch. This is amazing. Can you go right now? Now? 267 00:21:00,160 --> 00:21:03,760 Speaker 1: I'm in a t shirt, jeans, and sneakers, and he 268 00:21:03,800 --> 00:21:08,359 Speaker 1: takes me to the dome. Everyone's wearing cufflings and a 269 00:21:08,480 --> 00:21:11,520 Speaker 1: tie in the section he's going and they give me 270 00:21:11,560 --> 00:21:17,280 Speaker 1: the little boys jacket and I'm like so embarrassed, and 271 00:21:17,320 --> 00:21:19,600 Speaker 1: he saying, don't be embarrassed. You're gonna be a big 272 00:21:19,640 --> 00:21:22,720 Speaker 1: time player. And I said, how do you know I'm 273 00:21:22,720 --> 00:21:25,040 Speaker 1: going to be a big time player? He said, let 274 00:21:25,040 --> 00:21:27,760 Speaker 1: me tell you something. I've been in a lot of 275 00:21:27,840 --> 00:21:32,000 Speaker 1: marketing meetings. I've never seen someone come in with a 276 00:21:32,040 --> 00:21:35,480 Speaker 1: marketing plan like that. So I'm gonna give you two 277 00:21:35,560 --> 00:21:40,679 Speaker 1: bits of advice. First, I'm gonna order some wine. And 278 00:21:40,720 --> 00:21:46,240 Speaker 1: he gets a Chateau Margo Margo in nineteen eighty five 279 00:21:46,359 --> 00:21:53,440 Speaker 1: or six sixty two, more money than I spent on 280 00:21:53,560 --> 00:21:58,040 Speaker 1: Tom Petty. And he starts teaching me about wine and 281 00:21:58,080 --> 00:22:01,360 Speaker 1: he said, look, you're going to be a great manager. 282 00:22:02,240 --> 00:22:04,600 Speaker 1: So I'm going to tell you how this works. Don't 283 00:22:04,600 --> 00:22:07,760 Speaker 1: hang out with your bands. Do what you're doing. These 284 00:22:07,800 --> 00:22:12,520 Speaker 1: guys that hang out they're miserable. And I said, okay. 285 00:22:13,400 --> 00:22:17,480 Speaker 1: He said, now when you do go see them. Go 286 00:22:17,520 --> 00:22:19,280 Speaker 1: see a show at the beginning of the tour, and 287 00:22:19,320 --> 00:22:23,840 Speaker 1: after always go where there's a vineyard, meet the wine makers. 288 00:22:24,640 --> 00:22:27,879 Speaker 1: So he created a passion for me with wine. But 289 00:22:27,960 --> 00:22:32,240 Speaker 1: he also gave me the reason I think I'm successful 290 00:22:32,280 --> 00:22:38,240 Speaker 1: today relatively bough I'm not a billionaire like these guys 291 00:22:38,280 --> 00:22:42,439 Speaker 1: all want to be billionaires. I never had dreams of 292 00:22:42,520 --> 00:22:45,800 Speaker 1: doing that. My bream was never have a job and 293 00:22:45,960 --> 00:22:49,960 Speaker 1: try not to be stressed out. So long story short, 294 00:22:52,160 --> 00:22:54,439 Speaker 1: we drink the wine. I've never had a glass of 295 00:22:54,480 --> 00:22:59,280 Speaker 1: wine at one o'clock in the afternoon before, but I 296 00:22:59,320 --> 00:23:01,440 Speaker 1: was having a glass so on one o'clock with the 297 00:23:01,480 --> 00:23:06,720 Speaker 1: CEO of Elector Records, and he said, all right, here's 298 00:23:06,720 --> 00:23:10,239 Speaker 1: your next bit of advice. Carry this with you. If 299 00:23:10,280 --> 00:23:13,520 Speaker 1: you're going to stay in the music business, be independent. 300 00:23:14,200 --> 00:23:17,280 Speaker 1: Stay away from the big lawyers, stay away from the 301 00:23:17,320 --> 00:23:24,919 Speaker 1: big business managers, agents, find the people who believe in 302 00:23:24,960 --> 00:23:27,680 Speaker 1: what you're doing, and stay away from these other guys. 303 00:23:27,680 --> 00:23:29,840 Speaker 1: I go, why would I do that. These guys are 304 00:23:29,880 --> 00:23:33,720 Speaker 1: the guys that run the music business. He said, yeah, 305 00:23:33,760 --> 00:23:36,760 Speaker 1: and here's what they do. And he had Geffen and 306 00:23:36,920 --> 00:23:40,760 Speaker 1: Azoff at the time at Electric Records and couldn't stand 307 00:23:40,800 --> 00:23:43,120 Speaker 1: them because they all had to fight about something, either 308 00:23:43,240 --> 00:23:47,320 Speaker 1: the Eagles or Fleetwood, Mac something. They were always fighting. 309 00:23:47,760 --> 00:23:51,720 Speaker 1: So he was very resentful that day, and he names 310 00:23:51,800 --> 00:23:55,920 Speaker 1: them very clearly. To me, he said, stay away from them, 311 00:23:56,640 --> 00:24:01,280 Speaker 1: stay away from Branca and Grubman use names, and I'm like, 312 00:24:01,359 --> 00:24:05,440 Speaker 1: oh my god, this guy's really upset. So anyway, long 313 00:24:05,480 --> 00:24:10,879 Speaker 1: story short, I've remained independent my whole career based on 314 00:24:10,960 --> 00:24:16,360 Speaker 1: that advice, and his the succinct advice was they all 315 00:24:16,400 --> 00:24:20,720 Speaker 1: know each other, your Rosa parks. You're in the back 316 00:24:20,760 --> 00:24:22,840 Speaker 1: of the bus. You got here in the eighties, they've 317 00:24:22,880 --> 00:24:28,080 Speaker 1: been here since the sixties. Their relationships become poison and gossip, 318 00:24:28,640 --> 00:24:31,199 Speaker 1: and the only thing they care about is making the 319 00:24:31,320 --> 00:24:33,359 Speaker 1: artists in secure so they can take them from you. 320 00:24:33,800 --> 00:24:37,480 Speaker 1: And I'm like listening to that, and it still happens today. 321 00:24:37,640 --> 00:24:43,000 Speaker 1: The lawyers business managers love control, but they don't know 322 00:24:43,000 --> 00:24:46,160 Speaker 1: anything about the industry. Right they're supposed to be reading 323 00:24:46,200 --> 00:24:50,760 Speaker 1: and counting, Well, they can't read or county. They are agents. 324 00:24:50,840 --> 00:24:53,760 Speaker 1: They think they know more than the managers, and rightfully 325 00:24:53,840 --> 00:24:57,640 Speaker 1: so in many cases, but they really hate when they're 326 00:24:57,640 --> 00:25:00,480 Speaker 1: not in control. So he was so right, and I've 327 00:25:00,960 --> 00:25:06,480 Speaker 1: been able to work with the same lawyers and business 328 00:25:06,480 --> 00:25:11,919 Speaker 1: managers and feel great about working with a guy like 329 00:25:11,960 --> 00:25:17,200 Speaker 1: Dennis Arfa for thirty five years working with Tim Mandelbaum, 330 00:25:17,200 --> 00:25:20,760 Speaker 1: who I met with Richard Marx in nineteen eighty seven. 331 00:25:20,960 --> 00:25:26,280 Speaker 1: And you know, to have those kind of business relationships 332 00:25:26,320 --> 00:25:31,480 Speaker 1: without gossip and bs, but focus on what you can 333 00:25:31,520 --> 00:25:35,480 Speaker 1: do for the artists gives me an edge because I'm 334 00:25:35,520 --> 00:25:39,159 Speaker 1: not spending my time with drama. I'm spending my time 335 00:25:39,720 --> 00:25:43,600 Speaker 1: with like minded people. I love it. I mean, you know, 336 00:25:43,680 --> 00:25:46,280 Speaker 1: I know Steve Klein and have great respect for Steve 337 00:25:46,359 --> 00:25:51,440 Speaker 1: your coeo right, yes, yeah, And he's always had this 338 00:25:52,400 --> 00:25:58,159 Speaker 1: calm attitude about things where there's so many people you 339 00:25:58,200 --> 00:26:00,920 Speaker 1: know in the business that you know make you edgy 340 00:26:00,960 --> 00:26:03,399 Speaker 1: and nervous just when they walk into the room. So 341 00:26:04,000 --> 00:26:07,040 Speaker 1: I think you carry that on and pass that on, 342 00:26:08,480 --> 00:26:11,879 Speaker 1: you know, to guys like Steve for sure, and you 343 00:26:11,920 --> 00:26:16,200 Speaker 1: know other folks in your organization. But you really look 344 00:26:16,240 --> 00:26:21,720 Speaker 1: at Better Noise as really a content company, right really 345 00:26:21,760 --> 00:26:25,520 Speaker 1: when you come down to it, exactly. So, the industry 346 00:26:27,800 --> 00:26:34,040 Speaker 1: has been affected by finance and money and quarterly billing 347 00:26:35,760 --> 00:26:39,800 Speaker 1: puts a lot of pressure on companies. So in the 348 00:26:39,880 --> 00:26:47,760 Speaker 1: nineties late eighties, you started to see PolyGram aggregate independent labels. 349 00:26:48,359 --> 00:26:55,879 Speaker 1: You saw MCA become universal and aggregate, and on it 350 00:26:55,960 --> 00:27:01,280 Speaker 1: went owners with Sire. So now, well, you're in a 351 00:27:01,320 --> 00:27:05,840 Speaker 1: business where people have to manufacture music to hit quarters. 352 00:27:06,480 --> 00:27:10,960 Speaker 1: Songwriters are more important, producers are more important, and artists 353 00:27:11,680 --> 00:27:15,359 Speaker 1: are just dangling around waiting for the label to give 354 00:27:15,400 --> 00:27:20,240 Speaker 1: them the song. And that's why you see a dearth 355 00:27:20,440 --> 00:27:24,960 Speaker 1: of talent on that stage. You see a lot of dancers, 356 00:27:25,800 --> 00:27:31,119 Speaker 1: you see a lot of visual but just listen to 357 00:27:31,200 --> 00:27:34,760 Speaker 1: the person with the mic and think about all the 358 00:27:34,800 --> 00:27:39,960 Speaker 1: great stars and then look at how many average artists 359 00:27:39,960 --> 00:27:43,440 Speaker 1: there are. But they made quarters with a song. So 360 00:27:43,520 --> 00:27:52,440 Speaker 1: I saw that the record companies weren't involved enough with film, television, 361 00:27:55,280 --> 00:27:59,640 Speaker 1: rock and alternative music. They've turned alternative into pop. Now 362 00:28:00,400 --> 00:28:02,840 Speaker 1: it's hard for me. You have to hire a private investigator. 363 00:28:02,880 --> 00:28:06,320 Speaker 1: Tell me if they're pop artists or their alternative artist. 364 00:28:06,560 --> 00:28:11,800 Speaker 1: When I grew up alternative met Patty Smith or talking heads. 365 00:28:12,240 --> 00:28:16,320 Speaker 1: I'm listening to this stuff and I'm going manufactured pop. 366 00:28:16,480 --> 00:28:22,440 Speaker 1: So I saw a dearth in that space of rock 367 00:28:22,560 --> 00:28:28,520 Speaker 1: music and said to my band, hey, Papa Roach, you 368 00:28:28,600 --> 00:28:31,439 Speaker 1: are an interscope. You had a number one single, and 369 00:28:31,480 --> 00:28:35,440 Speaker 1: they wanted their resources at alternative and rock and they 370 00:28:35,440 --> 00:28:39,160 Speaker 1: wanted their resources for another act, so you went, bye bye, 371 00:28:40,600 --> 00:28:44,160 Speaker 1: how about we do it with you? And then you 372 00:28:44,320 --> 00:28:47,719 Speaker 1: know you're going to get back on track. So anyway, 373 00:28:47,760 --> 00:28:55,360 Speaker 1: we had with that band five albums, twenty top ten singles, 374 00:28:56,000 --> 00:28:59,760 Speaker 1: and their career was reignited. And then all of a 375 00:28:59,760 --> 00:29:03,480 Speaker 1: sudden and everyone was calling us, not just the bands 376 00:29:03,560 --> 00:29:08,560 Speaker 1: that we manage, but outside and now we're a number 377 00:29:08,560 --> 00:29:15,000 Speaker 1: one rock label in the world with offices in London, Paris, Berlin, Sydney, Toronto, 378 00:29:15,240 --> 00:29:18,440 Speaker 1: LA and New York. And we start out with three people, me, 379 00:29:18,600 --> 00:29:22,200 Speaker 1: Steve and a label manager. Wow, we now have over 380 00:29:22,240 --> 00:29:29,280 Speaker 1: one hundred. So you know, I'm very happy about the 381 00:29:29,320 --> 00:29:33,560 Speaker 1: concept of being able to have and visualize something and 382 00:29:33,600 --> 00:29:38,360 Speaker 1: work backwards from your endgame. So the endgame was to 383 00:29:38,400 --> 00:29:44,320 Speaker 1: bring rock back as an important genre. And when you 384 00:29:44,360 --> 00:29:46,480 Speaker 1: get a band like five Finger Death Punch that gets 385 00:29:46,520 --> 00:29:51,720 Speaker 1: Platinum records in twenty twenty two doing metal hard rock, 386 00:29:52,560 --> 00:29:55,400 Speaker 1: and you can get a band from Mongolia called The 387 00:29:55,480 --> 00:29:58,480 Speaker 1: Who and they're going to go gold, and you're saying 388 00:29:58,520 --> 00:30:00,640 Speaker 1: to yourself, Wow, I'm going to have an act for 389 00:30:00,680 --> 00:30:06,200 Speaker 1: the next twenty years. This isn't manufactured. This makes me happy, 390 00:30:06,480 --> 00:30:09,880 Speaker 1: and it shows younger people that you can be patient. 391 00:30:10,600 --> 00:30:15,120 Speaker 1: We call ourselves the Artist Development Company because we use ticketing, 392 00:30:15,880 --> 00:30:19,400 Speaker 1: we use social media, YouTube. Before we go to streaming, 393 00:30:20,160 --> 00:30:22,920 Speaker 1: we gather the data. Then we send that to the 394 00:30:22,960 --> 00:30:26,240 Speaker 1: streaming services. We don't push them for a playlist. We 395 00:30:26,320 --> 00:30:30,960 Speaker 1: have them tell us once we've seen that. We go 396 00:30:31,000 --> 00:30:34,400 Speaker 1: to radio. And if you talk to Brian Phillips or 397 00:30:34,520 --> 00:30:40,360 Speaker 1: Troy Cumulus, or you talk to brad At iHeart, the 398 00:30:40,400 --> 00:30:44,240 Speaker 1: one thing they'll tell you is Alan Coovat won't go 399 00:30:44,320 --> 00:30:47,800 Speaker 1: for a record that doesn't have engagement. If the audience 400 00:30:47,840 --> 00:30:52,160 Speaker 1: doesn't like it, he won't keep going. He doesn't push 401 00:30:52,240 --> 00:30:55,959 Speaker 1: us into playing it, doesn't pay the indies for overnight spins. 402 00:30:56,000 --> 00:30:59,720 Speaker 1: He won't play the game. Now, I wish I could 403 00:30:59,760 --> 00:31:03,360 Speaker 1: say labels who've learned that with us. Right now we 404 00:31:03,400 --> 00:31:06,400 Speaker 1: have three records in the top ten. By July we'll 405 00:31:06,400 --> 00:31:09,640 Speaker 1: have four or five. We've always had three to five 406 00:31:09,760 --> 00:31:12,800 Speaker 1: records in the top ten, and we do it strictly 407 00:31:12,840 --> 00:31:16,160 Speaker 1: with data. I refuse to let my folks hype me, 408 00:31:16,960 --> 00:31:21,560 Speaker 1: the artists or themselves. And that's something I'm lucky enough 409 00:31:22,160 --> 00:31:26,520 Speaker 1: to have gotten into. I told you earlier. My mom 410 00:31:27,000 --> 00:31:31,120 Speaker 1: always told me to ask questions and learn. So I 411 00:31:31,200 --> 00:31:35,720 Speaker 1: met this guy named Kurt Hansen who did research for 412 00:31:35,880 --> 00:31:39,400 Speaker 1: radio and MTV and VH one, and I can't remember 413 00:31:39,400 --> 00:31:43,160 Speaker 1: the name of the woman who worked with him, but 414 00:31:43,360 --> 00:31:46,520 Speaker 1: I went to their offices in Chicago and I said, 415 00:31:46,560 --> 00:31:51,239 Speaker 1: show me how this works, and they showed me, and 416 00:31:51,280 --> 00:31:53,800 Speaker 1: I'm like, wow, so you can actually find out what 417 00:31:53,840 --> 00:31:58,800 Speaker 1: the audience wants, not just what you think. And they said, yes, 418 00:31:59,160 --> 00:32:01,920 Speaker 1: the radio audience is what we find. And then he 419 00:32:02,000 --> 00:32:06,520 Speaker 1: showed me marbles in a pool and the basics of research, 420 00:32:07,280 --> 00:32:13,440 Speaker 1: and I started using that and radio. That's how I 421 00:32:13,560 --> 00:32:16,560 Speaker 1: met you. That's how I met a lot of programmers, 422 00:32:17,400 --> 00:32:20,720 Speaker 1: was through talking to them about my records from the 423 00:32:20,720 --> 00:32:24,240 Speaker 1: point of view of your research, not mine, not my height, 424 00:32:24,840 --> 00:32:29,040 Speaker 1: not my enthusiasm, but this is your audience and it's working. 425 00:32:30,000 --> 00:32:34,200 Speaker 1: So that led me to Keith Reinhart at dB Ninham. 426 00:32:35,000 --> 00:32:37,560 Speaker 1: He's the guy that put the baby in the tire. Okay. 427 00:32:38,080 --> 00:32:43,560 Speaker 1: He knew how to send branding messages through visual and 428 00:32:43,600 --> 00:32:47,200 Speaker 1: whether it was Ronald McDonald so that teenagers weren't just 429 00:32:47,320 --> 00:32:50,560 Speaker 1: at McDonald's, but the moms brought the whole family and 430 00:32:50,600 --> 00:32:54,280 Speaker 1: the kids. He was a genius and he has a 431 00:32:54,320 --> 00:32:57,240 Speaker 1: book at Wharton and all the business schools that people read. 432 00:32:57,560 --> 00:33:01,200 Speaker 1: But I was so lucky to have aoint venture with him, 433 00:33:01,280 --> 00:33:04,160 Speaker 1: and we bought all the media for the music business 434 00:33:04,680 --> 00:33:08,200 Speaker 1: for about three years. And then I said, wait a minute, 435 00:33:09,040 --> 00:33:11,560 Speaker 1: I want to compete with these guys. Why am I 436 00:33:12,360 --> 00:33:15,280 Speaker 1: doing this for them? So I called up Keith. I said, 437 00:33:15,400 --> 00:33:18,240 Speaker 1: I don't think we need to do this anymore as well. 438 00:33:18,280 --> 00:33:20,880 Speaker 1: It's a fraction of my business. But you know, I 439 00:33:20,920 --> 00:33:24,120 Speaker 1: do like it. You know, you're enthusiastic. You got an 440 00:33:24,160 --> 00:33:29,880 Speaker 1: office here, you bring us ideas in the entertainment space. 441 00:33:30,320 --> 00:33:32,360 Speaker 1: I said, I know, but I want to go back 442 00:33:32,400 --> 00:33:38,760 Speaker 1: to LA and immediately I started restructuring the company. So 443 00:33:38,880 --> 00:33:43,800 Speaker 1: we do something that he taught us called an ROI Relevance, 444 00:33:44,440 --> 00:33:48,680 Speaker 1: originality and impact. And what that teaches you is how 445 00:33:48,720 --> 00:33:52,960 Speaker 1: to look at the data, how to describe where you 446 00:33:53,000 --> 00:33:56,000 Speaker 1: want to go, and then how you're going to get 447 00:33:56,000 --> 00:33:59,160 Speaker 1: there with the answers to the question. And ultimately you 448 00:33:59,240 --> 00:34:03,720 Speaker 1: have a phrase for branding, and that branding statements a 449 00:34:03,840 --> 00:34:07,360 Speaker 1: call to action for the audience. So those are the 450 00:34:07,400 --> 00:34:15,680 Speaker 1: men and many women have helped me as well, my mom, 451 00:34:16,000 --> 00:34:22,360 Speaker 1: but also women in the business affair side of music 452 00:34:24,000 --> 00:34:29,400 Speaker 1: have been extremely helpful to me because they give me 453 00:34:29,440 --> 00:34:35,600 Speaker 1: a different point of view. They showed me how they 454 00:34:35,680 --> 00:34:38,760 Speaker 1: had to perform their job and what their company needed 455 00:34:39,239 --> 00:34:42,480 Speaker 1: from the standpoint of a recording contract, and I was 456 00:34:42,560 --> 00:34:47,040 Speaker 1: able to from that learn how to get Motley Crue 457 00:34:47,080 --> 00:34:50,480 Speaker 1: their master's back the BGS Saturday Night Fever. So I 458 00:34:50,520 --> 00:34:53,080 Speaker 1: was one of the few managers they got rights back 459 00:34:53,239 --> 00:34:57,759 Speaker 1: for artists because of these wonderful women. I'm not going 460 00:34:57,800 --> 00:35:00,880 Speaker 1: to name them because I don't want their bosses to 461 00:35:00,880 --> 00:35:03,879 Speaker 1: get rid of them, but let's put it this way. 462 00:35:06,080 --> 00:35:09,520 Speaker 1: They were so good to me with their time, and 463 00:35:10,000 --> 00:35:14,800 Speaker 1: they found it intriguing that I was interested. And then 464 00:35:15,520 --> 00:35:18,799 Speaker 1: even when we were on opposite sides, they had more 465 00:35:18,840 --> 00:35:23,719 Speaker 1: emotional intelligence than the men. The men would be you know, 466 00:35:24,760 --> 00:35:30,680 Speaker 1: you're not loyal, You're an asshole, screaming, yelling. The women 467 00:35:30,800 --> 00:35:35,000 Speaker 1: would say, well, unfortunately, we can't do that. And then 468 00:35:35,080 --> 00:35:40,719 Speaker 1: I used the experience I had from them to realize 469 00:35:40,920 --> 00:35:42,400 Speaker 1: all I had to do is wait for a quarter, 470 00:35:43,040 --> 00:35:46,359 Speaker 1: and if I waited for the right moment, I could 471 00:35:46,520 --> 00:35:50,920 Speaker 1: dangle them some product and they'd rather do what was 472 00:35:51,000 --> 00:35:54,120 Speaker 1: best for them and their bonus than what was good 473 00:35:54,160 --> 00:35:56,960 Speaker 1: for the company, and I used that kind of avarice 474 00:35:57,680 --> 00:36:00,160 Speaker 1: to do a lot of things that people weren't doing 475 00:36:00,200 --> 00:36:04,879 Speaker 1: at the time. So the heart and soul of your 476 00:36:04,880 --> 00:36:07,960 Speaker 1: company is something that I want to talk about, and 477 00:36:08,040 --> 00:36:13,760 Speaker 1: specifically around some of the work going on. As an example, 478 00:36:14,160 --> 00:36:20,280 Speaker 1: snow Babies, that project, the project certainly with Nicky six 479 00:36:20,320 --> 00:36:23,720 Speaker 1: and the Heroin Diaries, which we want to talk about 480 00:36:23,760 --> 00:36:29,480 Speaker 1: as well. The heart and soul of doing something, you know, 481 00:36:29,600 --> 00:36:34,080 Speaker 1: to help people and have a voice. Talk to me 482 00:36:34,200 --> 00:36:38,440 Speaker 1: how that has evolved and why that's important to you. Well, 483 00:36:38,480 --> 00:36:43,279 Speaker 1: it's important to me because fans and people in the 484 00:36:43,320 --> 00:36:48,880 Speaker 1: industry don't realize what a terrible job it is to 485 00:36:48,920 --> 00:36:54,480 Speaker 1: be an artist. The anxiety of not knowing whether someone's 486 00:36:54,520 --> 00:37:00,520 Speaker 1: going to buy a ticket or your music or your tea, 487 00:37:01,840 --> 00:37:04,480 Speaker 1: not knowing if your song is going to be liked 488 00:37:05,160 --> 00:37:09,160 Speaker 1: by the record company, Being in a bus or a 489 00:37:09,239 --> 00:37:16,480 Speaker 1: van doing a show. You're playing for an hour two hours. 490 00:37:17,239 --> 00:37:20,560 Speaker 1: You got to get in the bus after your adrenaline's 491 00:37:20,600 --> 00:37:25,520 Speaker 1: going and your endorphins are rolling, and it's already midnight, 492 00:37:26,000 --> 00:37:29,600 Speaker 1: so you're not going to get much sleep. And they 493 00:37:29,760 --> 00:37:36,920 Speaker 1: go to alcohol and they go to barbituates. But then 494 00:37:36,960 --> 00:37:39,200 Speaker 1: they have to get up and do an interview for 495 00:37:39,400 --> 00:37:44,759 Speaker 1: radio station, and that's it. Seven in the morning. They 496 00:37:44,760 --> 00:37:46,839 Speaker 1: got to get up at six, but they've only had 497 00:37:46,880 --> 00:37:50,920 Speaker 1: three hours sleep. And then they do the interview, they 498 00:37:50,920 --> 00:37:54,640 Speaker 1: do the acoustic show, and they all wired again, and 499 00:37:54,680 --> 00:37:58,200 Speaker 1: they have to go back to sleep and they try, 500 00:37:58,320 --> 00:38:01,480 Speaker 1: but they can't broken sleep if they're getting any at all. 501 00:38:01,920 --> 00:38:04,560 Speaker 1: And then it's time to go to the venue. There's 502 00:38:04,600 --> 00:38:08,200 Speaker 1: load in and their soundcheck, and then there's the meet 503 00:38:08,239 --> 00:38:12,400 Speaker 1: and greet and then they're back on stage. Now, if 504 00:38:12,400 --> 00:38:16,480 Speaker 1: you're doing that five six times a week, it's going 505 00:38:16,680 --> 00:38:23,160 Speaker 1: to really affect you. And for whatever reason, the lack 506 00:38:23,200 --> 00:38:27,480 Speaker 1: of empathy for these folks who work hard. People say 507 00:38:27,520 --> 00:38:31,239 Speaker 1: that I work hard. I don't work hard. They do. 508 00:38:31,920 --> 00:38:39,360 Speaker 1: And that caused me to be active in the music 509 00:38:39,400 --> 00:38:45,520 Speaker 1: community about addiction helping artists. I've never had an artists 510 00:38:45,600 --> 00:38:49,480 Speaker 1: die on my watch. I'll get rid of an artist 511 00:38:50,160 --> 00:38:52,320 Speaker 1: if they don't want to get help, so they can't 512 00:38:52,320 --> 00:38:56,080 Speaker 1: get help. And that's worked for me. A lot of 513 00:38:56,160 --> 00:39:01,719 Speaker 1: managers that like their artist on the road. The way 514 00:39:01,800 --> 00:39:04,759 Speaker 1: we do it is an artist can only play so 515 00:39:04,880 --> 00:39:07,640 Speaker 1: many shows, and then they got to have a long break, 516 00:39:08,320 --> 00:39:13,360 Speaker 1: and that is counter to maximizing your income. But you 517 00:39:13,400 --> 00:39:17,640 Speaker 1: can manage Blondie for thirty years or Motley Crue. If 518 00:39:17,640 --> 00:39:20,839 Speaker 1: you do it that way, you can manage an act 519 00:39:20,920 --> 00:39:25,480 Speaker 1: for a few years in the short term and have 520 00:39:25,520 --> 00:39:30,160 Speaker 1: a Kurt Cobain, whoever that management company was, they knew 521 00:39:30,239 --> 00:39:33,640 Speaker 1: he was an heroin addict. They knew that he had issues, 522 00:39:34,400 --> 00:39:38,440 Speaker 1: and whether it was the record company or the radio 523 00:39:38,520 --> 00:39:42,319 Speaker 1: station or the in store, no one cared. They cared 524 00:39:42,360 --> 00:39:45,439 Speaker 1: about themselves. So I wanted to get the word out 525 00:39:46,160 --> 00:39:50,600 Speaker 1: and I did it with multiple artists, watched them get 526 00:39:50,680 --> 00:39:56,120 Speaker 1: well and started getting them active in that community to 527 00:39:56,280 --> 00:39:59,240 Speaker 1: get back and help. So a guy like Nikki six 528 00:40:00,000 --> 00:40:02,200 Speaker 1: it's a book called The Heroin Diaries, creates a band 529 00:40:02,239 --> 00:40:06,759 Speaker 1: called six Am, it's a soundtrack to it, and he 530 00:40:06,800 --> 00:40:11,800 Speaker 1: puts himself in a position where he's willing to show 531 00:40:11,800 --> 00:40:16,400 Speaker 1: his flaws and talk about what he did to help himself. 532 00:40:17,160 --> 00:40:22,160 Speaker 1: And to me, that's so important because you get a 533 00:40:22,200 --> 00:40:24,920 Speaker 1: sixty six year old guy like me talking to you, 534 00:40:25,440 --> 00:40:28,799 Speaker 1: that's one thing, but when Nicky talks to you, it's 535 00:40:28,840 --> 00:40:32,320 Speaker 1: a whole different thing. For an artist. When Debbie Harry 536 00:40:32,360 --> 00:40:36,560 Speaker 1: talks to you. It's a different conversation and the more 537 00:40:36,640 --> 00:40:40,560 Speaker 1: artists we can do that with, the better it will 538 00:40:40,600 --> 00:40:44,080 Speaker 1: be for the artist community. Well. And you know, one 539 00:40:44,120 --> 00:40:47,239 Speaker 1: of the things too that you've talked about is, you know, 540 00:40:47,280 --> 00:40:50,000 Speaker 1: when you sign on with somebody and where they sign 541 00:40:50,040 --> 00:40:54,440 Speaker 1: on with you, you really don't want to, you know, 542 00:40:54,600 --> 00:40:56,560 Speaker 1: I guess be their friend. You just want to be 543 00:40:57,120 --> 00:41:00,960 Speaker 1: the straight voice of reason and guide them, help them 544 00:41:00,960 --> 00:41:04,680 Speaker 1: and collaborate with them. But I watched the interview that 545 00:41:04,760 --> 00:41:10,280 Speaker 1: you did with Nicki talking specifically about the heroin Diaries, 546 00:41:11,200 --> 00:41:16,359 Speaker 1: and my observation is you are extremely proud of him 547 00:41:16,680 --> 00:41:21,680 Speaker 1: for what he's doing, what he's done, his honesty, and 548 00:41:21,719 --> 00:41:26,160 Speaker 1: the voice that he's trying to give. So the relationship 549 00:41:26,200 --> 00:41:30,879 Speaker 1: seems like it's now a different relationship. Is that fair 550 00:41:30,920 --> 00:41:35,920 Speaker 1: to say? I'd say it is, but I still and 551 00:41:36,040 --> 00:41:38,040 Speaker 1: Nicky knows this. He always says to me, I know 552 00:41:38,120 --> 00:41:40,840 Speaker 1: I'm not your friend, but I'm the closest thing you 553 00:41:40,920 --> 00:41:45,280 Speaker 1: got to one as an artist, so he understands that distinction. 554 00:41:46,360 --> 00:41:50,920 Speaker 1: Only two artists have ever been to my home up 555 00:41:50,920 --> 00:41:54,080 Speaker 1: here in Littfield, Nicki six and Debbie Harry. She bought 556 00:41:54,120 --> 00:41:57,799 Speaker 1: a place up here, and I love seeing her at 557 00:41:57,840 --> 00:42:02,440 Speaker 1: seventy six have the past and the focus of her art, 558 00:42:03,280 --> 00:42:05,440 Speaker 1: but also being able to get out here in her 559 00:42:05,520 --> 00:42:11,160 Speaker 1: place in New Jersey. You know, mindfulness and the ability 560 00:42:11,280 --> 00:42:15,239 Speaker 1: to clear your mind allows a seventy six year old 561 00:42:15,320 --> 00:42:18,360 Speaker 1: to go sell out concerts in the UK last week, 562 00:42:18,840 --> 00:42:22,600 Speaker 1: and I'm proud of her. I'm proud of NICKI that 563 00:42:22,760 --> 00:42:27,240 Speaker 1: said you can count your friends on one hand. Who's 564 00:42:27,280 --> 00:42:32,320 Speaker 1: going to be there when you have a baby? For instance, Well, 565 00:42:32,520 --> 00:42:38,000 Speaker 1: we had community here and I was not working for 566 00:42:38,080 --> 00:42:40,399 Speaker 1: three weeks, waking up in the middle of the night. 567 00:42:40,960 --> 00:42:43,000 Speaker 1: But then I had to go on a trip and 568 00:42:43,120 --> 00:42:48,000 Speaker 1: my wife had a different woman cook dinner, help her 569 00:42:48,040 --> 00:42:51,640 Speaker 1: out every day I was gone. That can't happen in 570 00:42:51,680 --> 00:42:56,680 Speaker 1: New York or LA. So being in community is more 571 00:42:56,719 --> 00:43:00,640 Speaker 1: important to me than counting how many contacts friends I have. 572 00:43:01,400 --> 00:43:05,239 Speaker 1: And that's hard for some people. Some artists feel I'm 573 00:43:05,280 --> 00:43:08,280 Speaker 1: a snob. They've even told me, what kind of snob 574 00:43:08,320 --> 00:43:12,200 Speaker 1: are you? You're my friend, I'm not. I'm the guy 575 00:43:12,200 --> 00:43:14,239 Speaker 1: that tells you what you need to hear, not what 576 00:43:14,280 --> 00:43:18,400 Speaker 1: you want to hear, and that pushes them back a 577 00:43:18,400 --> 00:43:22,440 Speaker 1: little bit, but ultimately you get a degree of reverence 578 00:43:22,920 --> 00:43:26,200 Speaker 1: no matter how much they want to fight about that. 579 00:43:26,680 --> 00:43:31,360 Speaker 1: There's a degree of reference when you separate your business 580 00:43:31,400 --> 00:43:34,600 Speaker 1: life from your social life, and it's really worked for me. 581 00:43:34,840 --> 00:43:41,040 Speaker 1: Some people can't, can't tutter from the friendship, and I 582 00:43:41,160 --> 00:43:44,799 Speaker 1: do well. They always know where they stand, so they 583 00:43:44,840 --> 00:43:47,560 Speaker 1: know you're going to shoot them straight. And at its core, 584 00:43:47,719 --> 00:43:51,319 Speaker 1: that's what anybody ever wants, right, they want to know 585 00:43:51,360 --> 00:43:55,719 Speaker 1: the real deal. So you would hope, Yeah, not everybody, 586 00:43:55,719 --> 00:44:01,879 Speaker 1: You're right, you would hope. So the Heroin Diaries and 587 00:44:01,920 --> 00:44:06,200 Speaker 1: the creation of it to be a musical is certainly 588 00:44:06,200 --> 00:44:11,560 Speaker 1: one of the most ambitious projects and tremendous projects at 589 00:44:11,600 --> 00:44:16,880 Speaker 1: its core. How is all of that going? What's the 590 00:44:17,320 --> 00:44:20,240 Speaker 1: status of it and the build out of it? Because 591 00:44:20,280 --> 00:44:28,040 Speaker 1: it's a tremendous, a tremendous project, well, believe it or not. 592 00:44:28,960 --> 00:44:32,960 Speaker 1: I was on a boat going to see Richard Branson. 593 00:44:33,880 --> 00:44:37,919 Speaker 1: He gave me an award and he suckered me in. 594 00:44:38,360 --> 00:44:45,960 Speaker 1: I don't do those things, and he somehow decides that 595 00:44:46,040 --> 00:44:53,839 Speaker 1: my wife's English and if he could be the guy 596 00:44:53,840 --> 00:45:00,120 Speaker 1: that gave me the award, then I'd show up and 597 00:45:00,200 --> 00:45:05,480 Speaker 1: I passed. So I remember when the Association of Independent 598 00:45:06,520 --> 00:45:10,000 Speaker 1: Music Labels called me up and said, do you want 599 00:45:10,040 --> 00:45:16,399 Speaker 1: this award? No, I'm happy. This was the Innovation Award, right, yeah, 600 00:45:16,400 --> 00:45:23,840 Speaker 1: I'm an innovator. So he he was funny. He decides 601 00:45:24,840 --> 00:45:27,200 Speaker 1: that he's going to put his thumb on the scale 602 00:45:27,680 --> 00:45:33,319 Speaker 1: and my wife and her parents, how could you not come? Well, 603 00:45:33,400 --> 00:45:37,000 Speaker 1: I've never accepted any of these. Even when I got 604 00:45:37,000 --> 00:45:41,520 Speaker 1: an Emmy for the Meatloaf documentary, I had someone pick 605 00:45:41,560 --> 00:45:45,839 Speaker 1: it up. You know that's the United States, and they said, no, no, 606 00:45:46,680 --> 00:45:50,680 Speaker 1: you have to come. So I came expecting to see 607 00:45:50,760 --> 00:45:53,800 Speaker 1: Richard again, which was more important to me than the award. 608 00:45:54,560 --> 00:45:57,960 Speaker 1: And I had done Bad out of Hell with him 609 00:45:58,080 --> 00:46:04,520 Speaker 1: Bat Too. And I remember his company said, Wow, this 610 00:46:04,560 --> 00:46:07,719 Speaker 1: guy hasn't had a hit in fifteen years, and he's 611 00:46:07,719 --> 00:46:10,719 Speaker 1: had four or five records that sold one hundred and 612 00:46:10,719 --> 00:46:13,960 Speaker 1: fifty thousand, and you're coming in with this marketing plan. 613 00:46:14,800 --> 00:46:18,919 Speaker 1: And there's a guy named Paul Conroy who worked for Richard, 614 00:46:19,600 --> 00:46:22,040 Speaker 1: and he looks at everyone in the room. He goes, 615 00:46:22,960 --> 00:46:29,759 Speaker 1: we have we ever brought retail and radio and the industry, 616 00:46:30,000 --> 00:46:34,799 Speaker 1: press and everyone into a theater. He's named it Bat Too. 617 00:46:35,360 --> 00:46:37,960 Speaker 1: He wants all these people in a room and he's 618 00:46:37,960 --> 00:46:41,359 Speaker 1: got Jim Steinman, that's going to introduce Meatloaf to say 619 00:46:41,360 --> 00:46:44,839 Speaker 1: they're back together, and bat that held too is as 620 00:46:44,920 --> 00:46:48,080 Speaker 1: good as bat one. Listen to it, and if you agree, 621 00:46:48,400 --> 00:46:50,840 Speaker 1: help us. He goes, when have we ever done that? 622 00:46:51,360 --> 00:46:56,080 Speaker 1: And all of a sudden, Richard Branson is the man 623 00:46:56,200 --> 00:47:00,360 Speaker 1: who sells twenty five million records and sells his company 624 00:47:00,360 --> 00:47:03,799 Speaker 1: a few years later, makes a lot of money, and 625 00:47:03,840 --> 00:47:09,439 Speaker 1: he's a real innovator and knows how to create and 626 00:47:11,160 --> 00:47:15,560 Speaker 1: run businesses, something I couldn't do. I don't know how 627 00:47:15,560 --> 00:47:18,080 Speaker 1: he does it on the scale that he does it, 628 00:47:18,280 --> 00:47:25,000 Speaker 1: but he lives on two islands and somehow manages it. 629 00:47:26,040 --> 00:47:29,440 Speaker 1: So being Richard Branson isn't that bad. But what he 630 00:47:29,480 --> 00:47:33,799 Speaker 1: did that was really funky was he sends a video. 631 00:47:34,040 --> 00:47:39,080 Speaker 1: He's in flipflops, shorts and a T shirt, and he 632 00:47:39,120 --> 00:47:45,920 Speaker 1: goes on and on about my career. And then I 633 00:47:46,040 --> 00:47:50,480 Speaker 1: find out he wants to see me at Necker, So 634 00:47:50,520 --> 00:47:59,040 Speaker 1: I go to Necker and COVID happens. So he had 635 00:47:59,080 --> 00:48:03,800 Speaker 1: come back from Italy and him and his wife were 636 00:48:05,000 --> 00:48:09,880 Speaker 1: at best contemplating whether they had COVID, and a worse 637 00:48:10,440 --> 00:48:14,000 Speaker 1: assumed they had COVID, And he said you got to 638 00:48:14,040 --> 00:48:17,560 Speaker 1: get out of here. And I've never flown private. My 639 00:48:17,640 --> 00:48:21,840 Speaker 1: bands take me private labels do, but I'm not that bourgeois. 640 00:48:22,080 --> 00:48:25,280 Speaker 1: I can fly business or first and be just as happy. 641 00:48:25,920 --> 00:48:29,080 Speaker 1: And I like the whole experience of going to an airport. 642 00:48:29,320 --> 00:48:34,800 Speaker 1: It's to me something that I've done for my whole life. 643 00:48:34,880 --> 00:48:38,520 Speaker 1: So I took a private plane because the folks that 644 00:48:38,560 --> 00:48:43,719 Speaker 1: were on the boat were totally freaked out from Branson's conversation. 645 00:48:44,640 --> 00:48:48,280 Speaker 1: And when I got back, I said to Ni Nikki, 646 00:48:48,640 --> 00:48:55,680 Speaker 1: We're gonna have to wait on this musical. It's too 647 00:48:55,760 --> 00:49:00,239 Speaker 1: important to you and me and the global recover every 648 00:49:00,280 --> 00:49:08,040 Speaker 1: initiative that we're working with to make this opiate crisis 649 00:49:08,520 --> 00:49:13,680 Speaker 1: top of mind. Well, obviously COVID became top of mine, 650 00:49:13,800 --> 00:49:18,520 Speaker 1: and putting on a musical wasn't going to happen. So 651 00:49:18,880 --> 00:49:23,800 Speaker 1: where we are now is we have the director, the writer, 652 00:49:23,880 --> 00:49:26,920 Speaker 1: wrote the book, We had the actors, everything ready to go, 653 00:49:27,760 --> 00:49:33,520 Speaker 1: and all the investors were paid back. I paid back 654 00:49:33,600 --> 00:49:37,480 Speaker 1: every investor, whether it was Live Nation and Michael Rappino 655 00:49:37,719 --> 00:49:41,280 Speaker 1: or it was Dennis Arfa, gave them all their money 656 00:49:41,480 --> 00:49:44,560 Speaker 1: and said, when it comes up again, you choose whether 657 00:49:44,640 --> 00:49:47,440 Speaker 1: or not you want to lose money, but this circumstance 658 00:49:47,920 --> 00:49:53,200 Speaker 1: I brought you into, and I'll pay the bill. And 659 00:49:53,880 --> 00:49:57,440 Speaker 1: that's something people don't do in the music business. When 660 00:49:57,480 --> 00:49:59,840 Speaker 1: I make a mistake, I don't say it was your money. 661 00:50:00,880 --> 00:50:06,520 Speaker 1: I say it's my money. And that's how you get relationships. 662 00:50:07,160 --> 00:50:14,680 Speaker 1: So NICKI is set to do the musical when it's time. 663 00:50:14,800 --> 00:50:19,080 Speaker 1: Right now, the only musicals that are happening are branded 664 00:50:19,640 --> 00:50:22,960 Speaker 1: Lion King. There's a new Billions that's going to be made, 665 00:50:23,160 --> 00:50:26,120 Speaker 1: So if it's brand, you can make it happen. So 666 00:50:26,840 --> 00:50:30,440 Speaker 1: it'll probably happen in a couple of years. It won't 667 00:50:30,480 --> 00:50:34,640 Speaker 1: happen now. It was kind of depressing to me to 668 00:50:34,719 --> 00:50:40,160 Speaker 1: see such an important work not happening. But in between 669 00:50:40,200 --> 00:50:45,520 Speaker 1: then we did The Dirt, which was great publicity. Yeah, 670 00:50:45,600 --> 00:50:49,480 Speaker 1: what an amazing story. Boy, eighty four million people, sixteen 671 00:50:49,560 --> 00:50:55,960 Speaker 1: years to make. Thank God for rick Yorn helping us 672 00:50:55,960 --> 00:50:59,520 Speaker 1: make it happen. By the way people think I make 673 00:50:59,560 --> 00:51:05,080 Speaker 1: these films, I do the marketing, I read the script, 674 00:51:05,880 --> 00:51:10,480 Speaker 1: I help use data to get the actors, but I 675 00:51:11,080 --> 00:51:14,239 Speaker 1: never go on the set. So we just did a 676 00:51:14,280 --> 00:51:18,279 Speaker 1: movie called The Retaliators with twelve of our artists in 677 00:51:18,800 --> 00:51:20,759 Speaker 1: now I kept asking me, am I going to see you? 678 00:51:21,320 --> 00:51:24,719 Speaker 1: And I said, this isn't my expertise. You know. Do 679 00:51:24,800 --> 00:51:28,719 Speaker 1: I hang out in the studio? They say, well, you 680 00:51:28,840 --> 00:51:30,840 Speaker 1: used to. Why don't you hang out with us? And 681 00:51:30,880 --> 00:51:33,360 Speaker 1: I said, because I can now talk to you because 682 00:51:33,360 --> 00:51:39,040 Speaker 1: of hanging out in the studio about a verse, pre chorus, chorus, bridge, melody, lyric, 683 00:51:39,440 --> 00:51:41,200 Speaker 1: and I can do it over the phone because of 684 00:51:41,920 --> 00:51:45,239 Speaker 1: something called technology. I don't need to go sit in 685 00:51:45,360 --> 00:51:48,880 Speaker 1: a studio with you for days in days out like 686 00:51:48,960 --> 00:51:54,719 Speaker 1: I did with Bruce Fairburn or Quincy Jones. They taught me, 687 00:51:56,080 --> 00:51:59,080 Speaker 1: I'll teach you, but if you know everything, you don't 688 00:51:59,080 --> 00:52:01,040 Speaker 1: even need the phone call to send me the music. 689 00:52:02,680 --> 00:52:06,920 Speaker 1: It'll be your art and your career. And it works 690 00:52:06,960 --> 00:52:08,759 Speaker 1: really well when you say it can be your art 691 00:52:08,760 --> 00:52:11,560 Speaker 1: and your career. But I won't give you any input 692 00:52:11,640 --> 00:52:14,560 Speaker 1: unless you want it. They want your input because they 693 00:52:14,600 --> 00:52:19,400 Speaker 1: see you're not doing it for ego the joy of 694 00:52:19,480 --> 00:52:25,600 Speaker 1: the art. Right. Yeah. I love having people around the 695 00:52:25,600 --> 00:52:28,040 Speaker 1: world tell me there's no way you're going to get 696 00:52:28,080 --> 00:52:32,320 Speaker 1: a Mongolian band on our radio station, or a retailer saying, 697 00:52:32,520 --> 00:52:35,719 Speaker 1: are you kidding me? They don't even speak English. I 698 00:52:35,840 --> 00:52:39,040 Speaker 1: just love proven them wrong on Bad a Heel two 699 00:52:39,320 --> 00:52:42,200 Speaker 1: or the Begs where we did a one night only 700 00:52:42,320 --> 00:52:45,279 Speaker 1: special on HBO and syndicated around the world, and they're 701 00:52:45,320 --> 00:52:48,920 Speaker 1: back in stadiums after being in disco prisons. So for me, 702 00:52:49,600 --> 00:52:54,399 Speaker 1: what keeps me excited about what I do are those things. 703 00:52:54,440 --> 00:52:56,959 Speaker 1: Being able to get a band named five Finger Death 704 00:52:57,040 --> 00:53:02,600 Speaker 1: Punch to go platinum awesome. And you know what would 705 00:53:02,640 --> 00:53:07,040 Speaker 1: I rather do? Crochet? You know, or work as a 706 00:53:07,040 --> 00:53:12,040 Speaker 1: analyst or be one of these financial engineers that creates 707 00:53:12,120 --> 00:53:17,960 Speaker 1: nothing but brings out a few percentage points out of cash. 708 00:53:18,160 --> 00:53:22,000 Speaker 1: Not what I thrive to do in my life. But 709 00:53:22,080 --> 00:53:24,399 Speaker 1: you really view that you've never really had a job. 710 00:53:24,840 --> 00:53:28,600 Speaker 1: I've never had a job that it makes you independent 711 00:53:29,040 --> 00:53:31,480 Speaker 1: and you can speak your mind. You're not going to 712 00:53:31,480 --> 00:53:39,680 Speaker 1: get fired, and it teaches you empathy. You're not in 713 00:53:39,800 --> 00:53:42,400 Speaker 1: a gig. Where you go, it's not my problem. Everything's 714 00:53:42,440 --> 00:53:46,000 Speaker 1: your problem if you own the company, from finance to 715 00:53:46,360 --> 00:53:52,240 Speaker 1: HR to strategy to supply chain. And I just love learning. 716 00:53:52,280 --> 00:53:56,759 Speaker 1: I love what I did in the nineties where I 717 00:53:56,840 --> 00:54:00,560 Speaker 1: went to Apple. There's a guy named Steve Fran's Easy 718 00:54:01,040 --> 00:54:05,120 Speaker 1: and I was working with Steve after Real Networks which 719 00:54:05,160 --> 00:54:10,080 Speaker 1: was progressive networks. Rob Glazer had a technology where you 720 00:54:10,120 --> 00:54:15,040 Speaker 1: could hear on your computer sound and I was like what. 721 00:54:15,680 --> 00:54:19,200 Speaker 1: And then some guy named Mark Cuban shows up and 722 00:54:19,239 --> 00:54:23,520 Speaker 1: these two young guys like me are talking all about 723 00:54:23,520 --> 00:54:26,960 Speaker 1: the future. So I just absorbed it and hung out 724 00:54:26,960 --> 00:54:30,480 Speaker 1: with him, introduced him to the record companies who tried 725 00:54:30,520 --> 00:54:33,120 Speaker 1: to stop it, and I'm like, you guys are crazy. 726 00:54:33,200 --> 00:54:35,560 Speaker 1: Someone's going to do this and they're going to run 727 00:54:35,600 --> 00:54:39,480 Speaker 1: away with your music, hence my Space. But I had 728 00:54:39,520 --> 00:54:43,000 Speaker 1: him in the room with Tommy Mottola, who said to me, 729 00:54:43,760 --> 00:54:46,640 Speaker 1: you're going to take all the magic away and I 730 00:54:46,680 --> 00:54:49,719 Speaker 1: said what, And he goes, you know the magic of 731 00:54:49,760 --> 00:54:55,000 Speaker 1: an album, the magic of my ears making that album. 732 00:54:55,520 --> 00:54:59,560 Speaker 1: You know this research and this sound scan and BDS, 733 00:55:00,200 --> 00:55:03,319 Speaker 1: all this crappy brought in the business. What makes me 734 00:55:03,560 --> 00:55:07,560 Speaker 1: special is my ears and my gut. I couldn't stop laughing. 735 00:55:08,800 --> 00:55:13,240 Speaker 1: And then you know, you have guys like Strauszelnik, who 736 00:55:13,560 --> 00:55:19,640 Speaker 1: a Harvard educated guy running BMG and he wants to 737 00:55:19,640 --> 00:55:21,840 Speaker 1: get involved in it. And then he has a coup 738 00:55:22,239 --> 00:55:25,799 Speaker 1: with the old guys, you know, Rudy Gasner who was 739 00:55:25,840 --> 00:55:29,640 Speaker 1: international Clive. All these guys tried to pile on him, 740 00:55:29,840 --> 00:55:32,319 Speaker 1: and I think he would have innovated the industry. I'll 741 00:55:32,320 --> 00:55:34,640 Speaker 1: tell it, ready to do it. He was ready to 742 00:55:34,719 --> 00:55:39,360 Speaker 1: buy half of Progressive Networks at the time so he 743 00:55:39,400 --> 00:55:43,759 Speaker 1: could distribute sound on the Internet. He gets bumped off, 744 00:55:44,880 --> 00:55:49,680 Speaker 1: so that now I strike three, going to three major CEOs. 745 00:55:50,280 --> 00:55:53,360 Speaker 1: So I go to Koopertino and I said, can I 746 00:55:53,400 --> 00:55:58,319 Speaker 1: meet the engineer? It's the people that programmed the algorithms. 747 00:55:59,080 --> 00:56:04,319 Speaker 1: I think we need an audio jukebox and Steve he 748 00:56:04,360 --> 00:56:11,319 Speaker 1: didn't get credit because the other Steve was gone. The 749 00:56:11,400 --> 00:56:14,640 Speaker 1: guy that was running it had been the CEO of 750 00:56:14,680 --> 00:56:21,880 Speaker 1: Pepsi in Steve's absence. So jobs comes back from Pixar. 751 00:56:23,080 --> 00:56:26,600 Speaker 1: Steve is no longer there because he cleaned house with 752 00:56:27,440 --> 00:56:32,800 Speaker 1: all of the Pepsi dudes people, and all of a 753 00:56:32,840 --> 00:56:38,120 Speaker 1: sudden he finds out about this, and he created something 754 00:56:39,200 --> 00:56:44,399 Speaker 1: called downloads and music starting to be able to sell 755 00:56:44,440 --> 00:56:50,000 Speaker 1: on the Internet, and on it goes. I met the 756 00:56:50,040 --> 00:56:53,440 Speaker 1: Google guys. I want to know how their platform worked. 757 00:56:53,960 --> 00:56:58,040 Speaker 1: I met the Facebook guy, and I want to know 758 00:56:58,080 --> 00:57:02,000 Speaker 1: how his platform worked by talk to the engineers because 759 00:57:02,040 --> 00:57:06,000 Speaker 1: I don't know anything. And thank God for my mom 760 00:57:06,560 --> 00:57:09,480 Speaker 1: because I learned a lot, and in the music business, 761 00:57:10,160 --> 00:57:14,320 Speaker 1: algorithmic marketing is still strange to people. I tell people 762 00:57:14,360 --> 00:57:16,960 Speaker 1: they have to unlearn if they come to our company 763 00:57:17,240 --> 00:57:23,440 Speaker 1: because they're all stuck with single album tour. And I'm like, 764 00:57:24,080 --> 00:57:26,520 Speaker 1: come on, it's a global Internet. What are we talking 765 00:57:26,560 --> 00:57:32,880 Speaker 1: about here? And you know, you can keep people as 766 00:57:32,920 --> 00:57:35,080 Speaker 1: long as they want to learn, and then you got 767 00:57:35,080 --> 00:57:38,640 Speaker 1: to decide cost benefit of keeping them around if they don't, 768 00:57:39,400 --> 00:57:42,560 Speaker 1: what does that do to morale for people who do so. 769 00:57:42,640 --> 00:57:45,240 Speaker 1: I've been very fortunate to find guys like Steve Karin. 770 00:57:46,160 --> 00:57:48,680 Speaker 1: Joe mcsadden is a great example. He came into a 771 00:57:48,720 --> 00:57:53,800 Speaker 1: staff meeting. He was the head of sales at Capital 772 00:57:53,800 --> 00:57:58,280 Speaker 1: and EMI for two decades and I worked with him 773 00:57:58,320 --> 00:58:02,400 Speaker 1: on Duran, Duran and Richard Marks, several other artists, and 774 00:58:02,440 --> 00:58:06,400 Speaker 1: he came into the company and he comes into staff 775 00:58:06,440 --> 00:58:10,000 Speaker 1: meeting after I had made a presentation about what we 776 00:58:10,000 --> 00:58:13,800 Speaker 1: were going to do to move the company into a 777 00:58:13,840 --> 00:58:17,720 Speaker 1: new era, and he said, all right, here's price and 778 00:58:17,800 --> 00:58:21,680 Speaker 1: positioning and here's the circulars I'm going to do. And 779 00:58:21,720 --> 00:58:25,200 Speaker 1: I said, Joe, I'm only going to tell you this 780 00:58:25,320 --> 00:58:28,360 Speaker 1: three times in your life. This is the first. And 781 00:58:28,440 --> 00:58:34,160 Speaker 1: we record our staff meetings so everyone can learn, especially 782 00:58:34,160 --> 00:58:40,120 Speaker 1: the young folks. So Joe, who's my age back then 783 00:58:40,280 --> 00:58:46,480 Speaker 1: he would have been fifty something, comes in a second 784 00:58:46,480 --> 00:58:49,640 Speaker 1: time and he goes, all right, here's my price in 785 00:58:49,720 --> 00:58:54,160 Speaker 1: positioning and here's the circulars I'm buying. I said, Joe, 786 00:58:54,760 --> 00:58:57,560 Speaker 1: I'm going to tell you one more time after this 787 00:58:58,760 --> 00:59:02,560 Speaker 1: bottom line is all that money's being used for social 788 00:59:02,680 --> 00:59:08,960 Speaker 1: media and data the different departments. I don't give n 789 00:59:09,080 --> 00:59:15,320 Speaker 1: f about retail. They're going to go away. He was like, 790 00:59:15,360 --> 00:59:22,040 Speaker 1: what I said, Look at Amazon, it's going to go away. 791 00:59:22,400 --> 00:59:26,400 Speaker 1: So either if you want to stay here, come up 792 00:59:26,720 --> 00:59:30,280 Speaker 1: within you title. Maybe that will help you project a 793 00:59:30,360 --> 00:59:36,680 Speaker 1: different vibe. It comes in with chief Consumption Officer, never 794 00:59:36,800 --> 00:59:39,480 Speaker 1: mentioned it again, and he's the guy that deals with 795 00:59:39,520 --> 00:59:43,640 Speaker 1: Apple and Amazon and Spotify for us, and he's an 796 00:59:43,680 --> 00:59:47,800 Speaker 1: amazing talent. That's a guy who unlearned. And then you 797 00:59:47,880 --> 00:59:51,280 Speaker 1: got kids that know everything because they worked at Sony 798 00:59:51,360 --> 00:59:57,240 Speaker 1: or Universal or Warners and they're used to quick and 799 00:59:57,440 --> 01:00:03,160 Speaker 1: rebuild fanbase. The artist development comes from fans, and it 800 01:00:03,280 --> 01:00:09,080 Speaker 1: comes from identifying those fans and then storytelling to that audience. 801 01:00:09,920 --> 01:00:13,280 Speaker 1: And if you're interested in shortcuts, you're not right for 802 01:00:13,360 --> 01:00:17,320 Speaker 1: our company because, like I said, our artists are going 803 01:00:17,360 --> 01:00:20,640 Speaker 1: to have twenty thirty forty to fifty year careers, not 804 01:00:22,040 --> 01:00:27,360 Speaker 1: three years. So last question I have to ask you 805 01:00:27,560 --> 01:00:33,360 Speaker 1: foreshadow where you see the music business at large in 806 01:00:33,520 --> 01:00:36,680 Speaker 1: two years. What's going to be happening in your opinion, Well, 807 01:00:36,720 --> 01:00:41,640 Speaker 1: I think Spotify and Netflix are going to become a bundle. 808 01:00:41,880 --> 01:00:48,080 Speaker 1: They can't compete individually with Apple or Google. I think 809 01:00:48,800 --> 01:00:53,280 Speaker 1: the major record companies and all these folks buying IP 810 01:00:55,240 --> 01:01:05,040 Speaker 1: would have overpaid. As the Great Millennium take over and 811 01:01:05,120 --> 01:01:08,920 Speaker 1: our generation goes away, everyone dies. You're gonna die. I'm 812 01:01:08,960 --> 01:01:12,640 Speaker 1: gonna die. So are they. And you know they're buying 813 01:01:12,680 --> 01:01:17,120 Speaker 1: these catalogs for you know, half a billion dollars because 814 01:01:17,120 --> 01:01:22,040 Speaker 1: of multiples. Well, when interest rates come up, the leverage 815 01:01:22,040 --> 01:01:25,920 Speaker 1: of that money isn't going to work. And then what happens, 816 01:01:26,160 --> 01:01:29,840 Speaker 1: same thing as happens with housing, you know, everything bombs. 817 01:01:30,160 --> 01:01:35,200 Speaker 1: That's going to cause the major labels to rethink their 818 01:01:35,320 --> 01:01:38,560 Speaker 1: business model and develop artists. They're going to have twenty 819 01:01:38,640 --> 01:01:42,800 Speaker 1: thirty forty year careers. Is every artist. I shouldn't say this, 820 01:01:42,960 --> 01:01:45,760 Speaker 1: but I'm going to. So if you're a hip hop 821 01:01:46,240 --> 01:01:53,479 Speaker 1: fan and you're hormonal and you're twelve to twenty four, 822 01:01:55,120 --> 01:01:59,200 Speaker 1: you might rhyme to putting a cap up someone's ass. 823 01:02:00,080 --> 01:02:04,240 Speaker 1: But once you get a job and you start getting 824 01:02:04,240 --> 01:02:07,320 Speaker 1: on prime to get diapers, are you really going to 825 01:02:07,400 --> 01:02:12,760 Speaker 1: be that angry? Or you're going to be happy about 826 01:02:13,280 --> 01:02:18,080 Speaker 1: your kid, or you're married, you're no longer pissed because 827 01:02:18,560 --> 01:02:21,280 Speaker 1: your friends didn't talk to you for a day, Right, 828 01:02:21,520 --> 01:02:24,720 Speaker 1: and I love you, you you love me. On the pop side, 829 01:02:25,200 --> 01:02:30,000 Speaker 1: you get burned, you end up in a situation where well, 830 01:02:30,040 --> 01:02:32,320 Speaker 1: I thought he loved me, but he took my friend 831 01:02:32,360 --> 01:02:35,280 Speaker 1: out and he laid her instead, you know. So you 832 01:02:35,400 --> 01:02:38,560 Speaker 1: write about those things as people get older, and that's 833 01:02:38,560 --> 01:02:43,560 Speaker 1: how and issues, I think issues. Once we get through 834 01:02:43,600 --> 01:02:47,160 Speaker 1: this horrible place we are in the world right now 835 01:02:47,880 --> 01:02:55,720 Speaker 1: with aristocracy and autocrats where they feed off of each other, 836 01:02:56,400 --> 01:02:59,640 Speaker 1: we're going to be talking about the kinds of things 837 01:02:59,680 --> 01:03:03,400 Speaker 1: that Dylan talked about, or the cars be still's Nash 838 01:03:03,520 --> 01:03:07,840 Speaker 1: talked about. Look what's happening in Ukraine right now, or 839 01:03:08,200 --> 01:03:13,040 Speaker 1: look what's happening in America where today it was leaked 840 01:03:13,040 --> 01:03:18,000 Speaker 1: at the Supreme Court is gonna outlaw abortion? Now? What's 841 01:03:18,040 --> 01:03:24,880 Speaker 1: that about politicians on tape lying and still holding their seats. 842 01:03:25,040 --> 01:03:29,160 Speaker 1: It's okay to lie. So these norms I believe in 843 01:03:29,200 --> 01:03:33,520 Speaker 1: a couple of years are going to get back on 844 01:03:33,680 --> 01:03:37,240 Speaker 1: track because it's not normal for a country to just 845 01:03:37,400 --> 01:03:43,840 Speaker 1: walk in and blow up innocent civilians to do what 846 01:03:44,160 --> 01:03:48,080 Speaker 1: to prove you've still got an empire. And I think 847 01:03:48,120 --> 01:03:50,840 Speaker 1: if the UK did that, they used to have us 848 01:03:50,840 --> 01:03:55,520 Speaker 1: in Australia and Canada and India, well they gave it up. 849 01:03:55,960 --> 01:04:00,000 Speaker 1: This guy, he knows how to divide, and I think 850 01:04:00,840 --> 01:04:06,760 Speaker 1: the music business, just like with artists speaking about their issues, 851 01:04:07,240 --> 01:04:14,920 Speaker 1: the music business has a moral reason to use their 852 01:04:15,000 --> 01:04:19,560 Speaker 1: lyrics to change things and it's right now. So between 853 01:04:20,360 --> 01:04:27,360 Speaker 1: the consolidation of platforms and the industry reshaping itself for 854 01:04:27,480 --> 01:04:30,360 Speaker 1: the long term, and finance getting the hell out of 855 01:04:30,360 --> 01:04:34,000 Speaker 1: the music business, I think we're going to have a 856 01:04:34,040 --> 01:04:36,080 Speaker 1: different business in a couple of years. I think we're 857 01:04:36,080 --> 01:04:39,880 Speaker 1: gonna have a big recession, and after recessions, new things happen. 858 01:04:40,080 --> 01:04:43,480 Speaker 1: In seven I started a record company. It's now the 859 01:04:43,560 --> 01:04:47,200 Speaker 1: number one rock label and Billboard, So I think that's 860 01:04:47,240 --> 01:04:48,960 Speaker 1: what's going to happen. I think there's going to be 861 01:04:49,040 --> 01:04:51,840 Speaker 1: changed and guys like us need to be able to 862 01:04:51,880 --> 01:04:56,479 Speaker 1: speak out so that we're not just silent. We're saying 863 01:04:56,520 --> 01:05:01,240 Speaker 1: it's not okay to lie on tape and then tell 864 01:05:01,280 --> 01:05:05,200 Speaker 1: people that's okay, or be a finance guy and say, well, 865 01:05:05,240 --> 01:05:08,560 Speaker 1: I'm a centrist. I don't like big government. But isn't 866 01:05:08,560 --> 01:05:17,320 Speaker 1: big government outlying abortion? Isn't that political? I don't want 867 01:05:17,360 --> 01:05:19,720 Speaker 1: to pay taxes, is what they ought to say. But 868 01:05:19,800 --> 01:05:24,400 Speaker 1: when you don't pay taxes, you don't re educate the 869 01:05:24,560 --> 01:05:30,640 Speaker 1: uneducated who've lost their trade to China or Mexico. And 870 01:05:31,000 --> 01:05:34,720 Speaker 1: if you don't speak out, then how do you change things? 871 01:05:35,320 --> 01:05:38,400 Speaker 1: How do you get our airports if you don't pay 872 01:05:38,440 --> 01:05:42,880 Speaker 1: taxes to the point where they look like France's airports 873 01:05:43,560 --> 01:05:47,680 Speaker 1: or even Ukraine's airports. How do you fix the roads? 874 01:05:48,160 --> 01:05:51,920 Speaker 1: Look at this trail we're on. This is a road now, 875 01:05:52,360 --> 01:05:55,840 Speaker 1: and look at it. There's no state and federal money 876 01:05:55,920 --> 01:05:58,560 Speaker 1: for it because no one pays taxes. They're all going 877 01:05:58,600 --> 01:06:03,640 Speaker 1: to Florida if they're billionaire, and Florida's advertising, Hey, come 878 01:06:03,680 --> 01:06:07,160 Speaker 1: to Florida. We're crazier than anywhere else you've been. But 879 01:06:07,200 --> 01:06:09,040 Speaker 1: you won't have to pay taxes and you can help 880 01:06:09,040 --> 01:06:17,160 Speaker 1: finance it for us. Oh Alan Cobac. I love talking 881 01:06:17,200 --> 01:06:22,760 Speaker 1: to you about life, about the music business, about your passions, 882 01:06:23,600 --> 01:06:26,200 Speaker 1: but I really love the heart and soul that you 883 01:06:26,280 --> 01:06:30,240 Speaker 1: bring to it all, which is so important now, the 884 01:06:30,360 --> 01:06:36,080 Speaker 1: truth and the authenticity, And I just can't thank you 885 01:06:36,200 --> 01:06:40,760 Speaker 1: enough for taking this walk. It means so much to me. Well, 886 01:06:40,800 --> 01:06:44,000 Speaker 1: I'm really grateful that I have the opportunity and that 887 01:06:44,360 --> 01:06:48,200 Speaker 1: you have a podcast that people can hear and hopefully 888 01:06:49,040 --> 01:06:53,360 Speaker 1: this conversation helps people that want to get into the 889 01:06:53,440 --> 01:06:57,920 Speaker 1: music business look at things from a different perspective. So 890 01:06:58,040 --> 01:07:00,680 Speaker 1: thank you very much. I'm very grateful. Thank you Allan, 891 01:07:01,000 --> 01:07:06,800 Speaker 1: You're welcome. Taking a Walk with Buzznight is available on Spotify, 892 01:07:07,400 --> 01:07:11,120 Speaker 1: Apple Podcasts, or wherever you get your podcasts.