WEBVTT - If you've got the aspirin

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<v Speaker 1>Welcome to Before Breakfast, a production of iHeartRadio. Good Morning.

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<v Speaker 1>This is Laura. Welcome to the Before Breakfast podcast. Today's

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<v Speaker 1>tip is that you should help people see why they

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<v Speaker 1>need whatever you are offering. If you have the aspirin,

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<v Speaker 1>what's their headache? Today's tip comes from the work of

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<v Speaker 1>Dan Meyer, a mathematics teacher educator. Meyer focuses a lot

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<v Speaker 1>on student motivation and what scholars have called intellectual need.

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<v Speaker 1>How do you get kids to want and need to

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<v Speaker 1>learn whatever math, algorithm or method you are teaching, or,

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<v Speaker 1>as he puts it, if math is the aspirin, then

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<v Speaker 1>how do you create the headache? Sometimes this is a

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<v Speaker 1>good question. I am not sure what the average person

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<v Speaker 1>encounters in his or her daily life that the cosign

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<v Speaker 1>will solve, but the general point is good. If you

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<v Speaker 1>are offering a product or service, it behooves you to

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<v Speaker 1>help your customers figure out what problem they have that

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<v Speaker 1>you are solving. You want them to see why they

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<v Speaker 1>need you. In my case, I help people think through

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<v Speaker 1>time challenges they are facing. Too much to do, not

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<v Speaker 1>enough time for fun, doing all the urgent stuff and

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<v Speaker 1>never getting to anything important. Guess what, I've got some

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<v Speaker 1>ideas that just might solve these problems. You've got a

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<v Speaker 1>time headache, and listening to before breakfast or reading my

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<v Speaker 1>books might make you feel better. There is probably a

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<v Speaker 1>similar approach in your line of work. If you are

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<v Speaker 1>a nutritionist, you want to get your patients to notice

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<v Speaker 1>when they are lethargic or jittery, or have constant stuff aches.

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<v Speaker 1>You want them to believe that the changes to their

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<v Speaker 1>diets you are recommending will relieve these issues. If you

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<v Speaker 1>are applying for a job, you want to think what

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<v Speaker 1>problems the organization is facing that you can solve. I

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<v Speaker 1>have worked with several people who have identified specific problems

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<v Speaker 1>with my business and then shown what they can do

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<v Speaker 1>to solve them. We can have certain forms of aspirin

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<v Speaker 1>in our family lives too. You may believe that your

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<v Speaker 1>middle schoolers should start studying for tests before the morning

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<v Speaker 1>of the tests, and you would probably be right in

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<v Speaker 1>this belief. But until he gets a bad grade and

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<v Speaker 1>experiences that headache, he may not be particularly interested in

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<v Speaker 1>the aspirin of your advice to plot out a study

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<v Speaker 1>calendar for the week before a test. I don't pop

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<v Speaker 1>aspirin just because I'm guessing you don't either. The pain

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<v Speaker 1>needs to be noticeable. Now. Of course, I'm not suggesting

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<v Speaker 1>that you go around persuading people they have make believe

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<v Speaker 1>problems that you can solve. But most of us have

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<v Speaker 1>at least some struggles of some sort, even if we

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<v Speaker 1>don't think about them all the time. Helping people see

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<v Speaker 1>specific ones can make them more receptive to whatever you

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<v Speaker 1>can do to help. In the meantime, This is Laura.

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<v Speaker 1>Thanks for listening, and here's to making the most of

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<v Speaker 1>our times. Thanks for listening to Before Breakfast. If you've

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<v Speaker 1>got questions, ideas, or feedback, you can reach me at

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<v Speaker 1>Laura at Laura vandercam dot com. Before Breakfast is a

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<v Speaker 1>production of iHeartMedia. For more podcasts from iHeartMedia, please visit

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<v Speaker 1>the iHeart Radio app, Apple Podcasts, or wherever you listen

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