1 00:00:03,480 --> 00:00:09,440 Speaker 1: Welcome to Before Breakfast, a production of iHeartRadio. Good Morning. 2 00:00:10,800 --> 00:00:16,320 Speaker 1: This is Laura. Welcome to the Before Breakfast podcast. Today's 3 00:00:16,320 --> 00:00:19,360 Speaker 1: tip is that you should help people see why they 4 00:00:19,480 --> 00:00:23,760 Speaker 1: need whatever you are offering. If you have the aspirin, 5 00:00:24,640 --> 00:00:29,120 Speaker 1: what's their headache? Today's tip comes from the work of 6 00:00:29,200 --> 00:00:34,840 Speaker 1: Dan Meyer, a mathematics teacher educator. Meyer focuses a lot 7 00:00:34,920 --> 00:00:39,720 Speaker 1: on student motivation and what scholars have called intellectual need. 8 00:00:40,960 --> 00:00:43,640 Speaker 1: How do you get kids to want and need to 9 00:00:43,760 --> 00:00:48,640 Speaker 1: learn whatever math, algorithm or method you are teaching, or, 10 00:00:48,680 --> 00:00:53,160 Speaker 1: as he puts it, if math is the aspirin, then 11 00:00:53,200 --> 00:00:57,040 Speaker 1: how do you create the headache? Sometimes this is a 12 00:00:57,040 --> 00:01:01,520 Speaker 1: good question. I am not sure what the average person 13 00:01:01,680 --> 00:01:05,200 Speaker 1: encounters in his or her daily life that the cosign 14 00:01:05,560 --> 00:01:10,640 Speaker 1: will solve, but the general point is good. If you 15 00:01:10,840 --> 00:01:14,640 Speaker 1: are offering a product or service, it behooves you to 16 00:01:14,680 --> 00:01:17,440 Speaker 1: help your customers figure out what problem they have that 17 00:01:17,560 --> 00:01:21,720 Speaker 1: you are solving. You want them to see why they 18 00:01:21,760 --> 00:01:25,680 Speaker 1: need you. In my case, I help people think through 19 00:01:25,720 --> 00:01:29,679 Speaker 1: time challenges they are facing. Too much to do, not 20 00:01:29,840 --> 00:01:33,200 Speaker 1: enough time for fun, doing all the urgent stuff and 21 00:01:33,280 --> 00:01:37,880 Speaker 1: never getting to anything important. Guess what, I've got some 22 00:01:38,000 --> 00:01:41,840 Speaker 1: ideas that just might solve these problems. You've got a 23 00:01:41,880 --> 00:01:44,880 Speaker 1: time headache, and listening to before breakfast or reading my 24 00:01:44,920 --> 00:01:48,800 Speaker 1: books might make you feel better. There is probably a 25 00:01:48,840 --> 00:01:51,960 Speaker 1: similar approach in your line of work. If you are 26 00:01:52,000 --> 00:01:55,600 Speaker 1: a nutritionist, you want to get your patients to notice 27 00:01:55,880 --> 00:02:00,480 Speaker 1: when they are lethargic or jittery, or have constant stuff aches. 28 00:02:01,680 --> 00:02:03,920 Speaker 1: You want them to believe that the changes to their 29 00:02:03,960 --> 00:02:09,040 Speaker 1: diets you are recommending will relieve these issues. If you 30 00:02:09,080 --> 00:02:10,920 Speaker 1: are applying for a job, you want to think what 31 00:02:11,040 --> 00:02:15,000 Speaker 1: problems the organization is facing that you can solve. I 32 00:02:15,040 --> 00:02:18,480 Speaker 1: have worked with several people who have identified specific problems 33 00:02:18,480 --> 00:02:21,360 Speaker 1: with my business and then shown what they can do 34 00:02:21,400 --> 00:02:25,040 Speaker 1: to solve them. We can have certain forms of aspirin 35 00:02:25,080 --> 00:02:28,720 Speaker 1: in our family lives too. You may believe that your 36 00:02:28,760 --> 00:02:32,440 Speaker 1: middle schoolers should start studying for tests before the morning 37 00:02:32,480 --> 00:02:36,120 Speaker 1: of the tests, and you would probably be right in 38 00:02:36,160 --> 00:02:40,000 Speaker 1: this belief. But until he gets a bad grade and 39 00:02:40,200 --> 00:02:45,080 Speaker 1: experiences that headache, he may not be particularly interested in 40 00:02:45,160 --> 00:02:48,960 Speaker 1: the aspirin of your advice to plot out a study 41 00:02:49,000 --> 00:02:52,480 Speaker 1: calendar for the week before a test. I don't pop 42 00:02:52,520 --> 00:02:57,400 Speaker 1: aspirin just because I'm guessing you don't either. The pain 43 00:02:58,120 --> 00:03:02,359 Speaker 1: needs to be noticeable. Now. Of course, I'm not suggesting 44 00:03:02,400 --> 00:03:05,320 Speaker 1: that you go around persuading people they have make believe 45 00:03:05,400 --> 00:03:08,919 Speaker 1: problems that you can solve. But most of us have 46 00:03:08,960 --> 00:03:12,120 Speaker 1: at least some struggles of some sort, even if we 47 00:03:12,120 --> 00:03:16,000 Speaker 1: don't think about them all the time. Helping people see 48 00:03:16,080 --> 00:03:20,960 Speaker 1: specific ones can make them more receptive to whatever you 49 00:03:21,000 --> 00:03:25,840 Speaker 1: can do to help. In the meantime, This is Laura. 50 00:03:26,919 --> 00:03:31,600 Speaker 1: Thanks for listening, and here's to making the most of 51 00:03:31,639 --> 00:03:41,400 Speaker 1: our times. Thanks for listening to Before Breakfast. If you've 52 00:03:41,440 --> 00:03:45,600 Speaker 1: got questions, ideas, or feedback, you can reach me at 53 00:03:45,680 --> 00:03:54,720 Speaker 1: Laura at Laura vandercam dot com. Before Breakfast is a 54 00:03:54,720 --> 00:03:59,520 Speaker 1: production of iHeartMedia. For more podcasts from iHeartMedia, please visit 55 00:03:59,520 --> 00:04:03,280 Speaker 1: the iHeart Radio app, Apple Podcasts, or wherever you listen 56 00:04:03,280 --> 00:04:04,240 Speaker 1: to your favorite shows.