1 00:00:09,080 --> 00:00:11,719 Speaker 1: Hello, and welcome to Saber Protection of iHeartRadio. I'm Annie 2 00:00:12,000 --> 00:00:12,520 Speaker 1: and I'm more. 3 00:00:12,400 --> 00:00:14,920 Speaker 2: In Vogel bamb And today we have a short episode 4 00:00:14,960 --> 00:00:23,400 Speaker 2: for you about food, food scented perfumes. Food scented perfumes 5 00:00:23,440 --> 00:00:28,720 Speaker 2: like and specifically branded ones that are weird and possibly 6 00:00:28,800 --> 00:00:30,040 Speaker 2: jokes and weird. 7 00:00:32,680 --> 00:00:35,159 Speaker 1: Yeah, it's kind of hard to describe, but as we 8 00:00:35,240 --> 00:00:37,479 Speaker 1: go on, you'll get it. You'll get it. 9 00:00:38,280 --> 00:00:43,080 Speaker 2: Yeah, yeah, yeah, this is when you know, right, like 10 00:00:43,080 --> 00:00:45,960 Speaker 2: like so so like at one point, like Shakeshack had 11 00:00:46,000 --> 00:00:53,239 Speaker 2: a line of scented candles and stuff like that. So 12 00:00:53,880 --> 00:00:56,200 Speaker 2: but for perfume that you wear on your body. 13 00:00:56,440 --> 00:01:06,200 Speaker 1: Hypothetically, hypothetical, it's a tough one for me in some ways. Listeners, 14 00:01:06,200 --> 00:01:11,600 Speaker 1: and you'll find out why. Oh but yeah, not sponsors. 15 00:01:11,160 --> 00:01:15,399 Speaker 2: Nope, none of the sponsors currently. Yeah, reach out, let 16 00:01:15,480 --> 00:01:19,520 Speaker 2: us know please. 17 00:01:20,880 --> 00:01:23,920 Speaker 1: Uh well, yeah, I guess we should, we should, hop 18 00:01:24,040 --> 00:01:24,399 Speaker 1: right in. 19 00:01:24,760 --> 00:01:28,679 Speaker 2: Yeah sure, all right, So okay, as we have talked 20 00:01:28,680 --> 00:01:32,200 Speaker 2: about in many of our regular episodes that the worlds 21 00:01:32,280 --> 00:01:35,800 Speaker 2: of food and perfumery are not that far removed and 22 00:01:35,920 --> 00:01:40,160 Speaker 2: have in fact frequently overlapped throughout history. Think like rosewater 23 00:01:40,440 --> 00:01:45,679 Speaker 2: or lavender or rosemary, orange peel, vanilla, and also every 24 00:01:45,680 --> 00:01:48,440 Speaker 2: single spice we've ever talked about, you know, plus of 25 00:01:48,440 --> 00:01:52,040 Speaker 2: course ambergris. Check out our guest spot about that overrun 26 00:01:52,080 --> 00:01:53,840 Speaker 2: stuff to blow your mind if you still have not. 27 00:01:55,320 --> 00:01:58,360 Speaker 2: The sense of fruits and vegetables are also often used 28 00:01:58,400 --> 00:02:04,160 Speaker 2: in or duped for perfumes. Think notes of like melon, peach, uzo, coconut, 29 00:02:04,320 --> 00:02:07,600 Speaker 2: even green pepper shows up like not entirely and frequently, 30 00:02:09,080 --> 00:02:12,760 Speaker 2: and like the only reason that perfume and food is 31 00:02:12,800 --> 00:02:16,040 Speaker 2: a Venn diagram which is not a circle is that 32 00:02:16,160 --> 00:02:19,200 Speaker 2: you know, food is meant to be eaten and perfume 33 00:02:19,720 --> 00:02:23,400 Speaker 2: generally is not. Perfume makers are setting out to make 34 00:02:23,480 --> 00:02:28,560 Speaker 2: these typically edible items shelf stable and skin stable in 35 00:02:28,639 --> 00:02:35,200 Speaker 2: ways that make them inedible. Don't eat perfume. There is, however, 36 00:02:36,040 --> 00:02:40,400 Speaker 2: a recent trend of edible perfumes that are meant to 37 00:02:40,600 --> 00:02:42,760 Speaker 2: be spritzed on food or drinks. Is like a kind 38 00:02:42,800 --> 00:02:46,359 Speaker 2: of fun, fancy gimmick or elevation, if you'd like to 39 00:02:46,360 --> 00:02:49,160 Speaker 2: put it that way. We definitely talked with Marianna Mersir 40 00:02:49,320 --> 00:02:51,640 Speaker 2: Barani up in Vegas about some of the ones that 41 00:02:51,680 --> 00:02:54,200 Speaker 2: she's been using for the resort cocktails out at the wind, 42 00:02:54,960 --> 00:02:57,520 Speaker 2: and there are other chefs and bartenders doing the same thing. 43 00:02:58,040 --> 00:03:00,320 Speaker 2: And of course, like the idea of perfuming a drink 44 00:03:00,360 --> 00:03:03,200 Speaker 2: with a sprits of something goes at least as far 45 00:03:03,240 --> 00:03:05,720 Speaker 2: back as whenever someone came up with using that method 46 00:03:05,840 --> 00:03:09,600 Speaker 2: of applying absinthe to a sazaraq, which I've been seeing 47 00:03:09,680 --> 00:03:13,720 Speaker 2: for about twenty years now, which is a really funny number. 48 00:03:14,320 --> 00:03:20,680 Speaker 2: What a hilarious I love that number. I'm fine. Also, 49 00:03:21,880 --> 00:03:24,359 Speaker 2: you know, like whenever someone came up with them serving 50 00:03:24,440 --> 00:03:27,440 Speaker 2: a dish or a cocktail under glass with wood smoke 51 00:03:27,680 --> 00:03:29,880 Speaker 2: inside the vessels, so that like the guest has the 52 00:03:29,960 --> 00:03:33,560 Speaker 2: experience of that smoke when they remove the cover before 53 00:03:33,560 --> 00:03:37,720 Speaker 2: they consume the whatever it is. Yeah, this is not 54 00:03:37,880 --> 00:03:44,640 Speaker 2: an episode about that. No, no, no, And we do 55 00:03:44,760 --> 00:03:49,560 Speaker 2: love some good brand marketing shenanigans, as y'all well know. 56 00:03:50,760 --> 00:03:54,520 Speaker 2: And there has been a recent trend of food brands 57 00:03:55,160 --> 00:04:00,200 Speaker 2: coming out with perfumes as marketing stunts, like perfume that 58 00:04:00,240 --> 00:04:06,560 Speaker 2: are meant to smell like their foods. I will say 59 00:04:06,600 --> 00:04:09,600 Speaker 2: perfumes that smell like foods are also not a new thing, 60 00:04:10,800 --> 00:04:14,400 Speaker 2: like especially in Indie and sort of fringe perfumery a 61 00:04:14,400 --> 00:04:17,440 Speaker 2: lot of creators have done been making sense that do 62 00:04:17,520 --> 00:04:22,119 Speaker 2: not just incorporate the sense of edible things, which most 63 00:04:22,120 --> 00:04:25,719 Speaker 2: perfumes do. These are actually meant to smell like foods 64 00:04:25,720 --> 00:04:30,000 Speaker 2: and drinks, mostly baked goods and candies, like cocktails or 65 00:04:30,040 --> 00:04:33,440 Speaker 2: coffee and tea drink kind of things, but also some 66 00:04:33,520 --> 00:04:37,960 Speaker 2: savory entries incorporating sense like a bacon or barbecue smoke 67 00:04:38,120 --> 00:04:43,400 Speaker 2: or tomato. The brand Demeter has entries like peanut butter 68 00:04:43,440 --> 00:04:48,000 Speaker 2: and jelly rye, bread and sushi which is apparently notes 69 00:04:48,040 --> 00:04:52,359 Speaker 2: of just cooked rice, seaweed, ginger, and lemon, no fish smell. 70 00:04:53,600 --> 00:04:59,360 Speaker 2: My personal favorite online goth nerd fragrance brand Black Phoenix 71 00:04:59,440 --> 00:05:03,360 Speaker 2: Alchemyla traditionally has a line of limited edition perfumes every 72 00:05:03,360 --> 00:05:07,159 Speaker 2: winter called lick It, which are candy cane themed and 73 00:05:07,680 --> 00:05:10,840 Speaker 2: wisely include an explicit note that you should not ingest 74 00:05:10,880 --> 00:05:21,240 Speaker 2: the perfume. Yeah, yeah, good note, good note, important safety tip. 75 00:05:21,880 --> 00:05:24,039 Speaker 2: But yeah, for some reason, there was like a lot 76 00:05:24,080 --> 00:05:28,159 Speaker 2: of the stunt perfume thing going on around twenty ten ish, 77 00:05:28,279 --> 00:05:31,080 Speaker 2: but we are seeing a resurgence of it right now, 78 00:05:31,320 --> 00:05:33,800 Speaker 2: like sort of this month. I'm not sure. I'm not 79 00:05:33,839 --> 00:05:34,800 Speaker 2: sure what's going on with that. 80 00:05:36,960 --> 00:05:43,040 Speaker 1: I don't know. I was gonna say, like, I saw 81 00:05:43,120 --> 00:05:45,000 Speaker 1: a lot of holiday marketing already. 82 00:05:45,320 --> 00:05:52,760 Speaker 2: I was a little shaken by that because it's summer. 83 00:05:52,960 --> 00:05:54,359 Speaker 2: It's summer, it's summer. 84 00:05:55,839 --> 00:05:59,600 Speaker 1: But who knows. There are a lot of recent examples 85 00:06:00,040 --> 00:06:04,200 Speaker 1: that is true. Yeah, so let's talk about some examples. 86 00:06:04,839 --> 00:06:10,080 Speaker 1: Let's talk about some examples. Starting with KFC Kentucky Fried Chicken. 87 00:06:11,040 --> 00:06:14,760 Speaker 1: In May of twenty twenty four, Kentucky Fried Chicken released 88 00:06:15,080 --> 00:06:21,680 Speaker 1: number eleven Oh to BBQ, O to BBQ. As the 89 00:06:21,800 --> 00:06:25,840 Speaker 1: name suggest, it has hints of smoky wood and charcoal. 90 00:06:26,560 --> 00:06:28,919 Speaker 1: It was only available in the UK as part of 91 00:06:28,960 --> 00:06:33,480 Speaker 1: a promotion around an exclusive UK KFC menu item, the 92 00:06:33,600 --> 00:06:38,479 Speaker 1: Ultimate BBQ Burger. And yes, I speaking in the past 93 00:06:38,480 --> 00:06:41,120 Speaker 1: tense because like so many of these sort of stunt 94 00:06:41,120 --> 00:06:44,040 Speaker 1: promotional products we talked about, it sold out almost immediately. 95 00:06:44,839 --> 00:06:48,720 Speaker 1: The company describes the scent as quote a woody, earthy 96 00:06:48,800 --> 00:06:51,880 Speaker 1: foundation that promises to make your mouth water for the 97 00:06:52,000 --> 00:06:56,120 Speaker 1: taste of BBQ. And I'm going to go out on 98 00:06:56,160 --> 00:06:58,560 Speaker 1: a limb and guess the eleven is for the famous 99 00:06:58,560 --> 00:06:59,800 Speaker 1: eleven herbs and spices. 100 00:07:01,320 --> 00:07:05,239 Speaker 2: Sure. Yeah, it's also a reference to Chanelle number five 101 00:07:05,560 --> 00:07:10,240 Speaker 2: and other traditions of perfume nomenclature. Yeah. 102 00:07:10,880 --> 00:07:15,640 Speaker 1: Yes, it came in a one hundred millimeter bottle that 103 00:07:15,760 --> 00:07:19,720 Speaker 1: cost eleven pounds and the proceeds went to the KFC Foundation, 104 00:07:20,360 --> 00:07:23,480 Speaker 1: And from that foundation's website quote, since two thousand and six, 105 00:07:23,560 --> 00:07:26,840 Speaker 1: the KFC Foundation has provided more than thirty six million 106 00:07:26,880 --> 00:07:30,600 Speaker 1: dollars to support, empower and serve joy to over sixteen 107 00:07:30,640 --> 00:07:35,160 Speaker 1: thousand students, restaurant employees, and nonprofits. Our charitable programs focused 108 00:07:35,160 --> 00:07:39,360 Speaker 1: on education, accessibility, financial and hardship assistance, and community giving. 109 00:07:40,040 --> 00:07:41,520 Speaker 1: And I wanted to put that in there because both 110 00:07:41,520 --> 00:07:43,200 Speaker 1: people were like, and it goes to charity, and. 111 00:07:43,200 --> 00:07:44,840 Speaker 2: I was like, what charity? 112 00:07:45,440 --> 00:07:48,440 Speaker 1: Yeah, still kind of vague from that description, but at 113 00:07:48,520 --> 00:07:50,640 Speaker 1: least that's a bit more than I was getting from 114 00:07:50,640 --> 00:07:55,320 Speaker 1: the articles. Sure, so let's talk about the packaging. It's 115 00:07:55,400 --> 00:07:58,480 Speaker 1: really swanky, Like if I didn't know better, I would 116 00:07:58,520 --> 00:08:02,440 Speaker 1: never guess it is a KFC promotional cologne as they 117 00:08:02,440 --> 00:08:07,040 Speaker 1: are calling it. But it does have like the red 118 00:08:07,240 --> 00:08:10,040 Speaker 1: KFC lettering at the bottom. But if if I had 119 00:08:10,080 --> 00:08:13,880 Speaker 1: missed that, yeah, I would have never known. It looks sleek. 120 00:08:14,240 --> 00:08:19,120 Speaker 1: It's largely black with red and white accents. 121 00:08:19,760 --> 00:08:22,360 Speaker 2: Yeah, Yeah, it's a it's a black it's a black bottle. 122 00:08:22,720 --> 00:08:24,840 Speaker 2: It also sort of looks like if someone tried to 123 00:08:24,840 --> 00:08:28,520 Speaker 2: make Darth Vader a perfume. Yeah, yeah, which I do 124 00:08:28,640 --> 00:08:31,960 Speaker 2: have that Darth Vader hot sauce, and it does kind 125 00:08:32,000 --> 00:08:35,160 Speaker 2: of look like that, except as a big Darth Vader 126 00:08:35,480 --> 00:08:38,120 Speaker 2: cap on it. There you go, there you go. 127 00:08:39,040 --> 00:08:43,439 Speaker 1: Yeah. Can you imagine if you accidentally bought. 128 00:08:43,080 --> 00:08:46,320 Speaker 2: This without realizing that. 129 00:08:47,160 --> 00:08:52,439 Speaker 1: Like you somehow missed the like, oh to BBQ, the KFC. 130 00:08:52,559 --> 00:08:54,839 Speaker 2: I mean, but apparently you can't really get a hold. 131 00:08:54,559 --> 00:08:57,840 Speaker 1: Of it, right, You can't just find it in a store, Yeah, 132 00:08:57,960 --> 00:08:58,760 Speaker 1: just seek it out? 133 00:08:58,880 --> 00:09:01,480 Speaker 2: Yeah, and the right and I and yes, And the 134 00:09:01,480 --> 00:09:04,560 Speaker 2: packaging is definitely a send up of the Chanel number 135 00:09:04,600 --> 00:09:08,800 Speaker 2: five packaging. So so here we are. 136 00:09:13,520 --> 00:09:19,360 Speaker 1: I just feel like if someone smelled like barbecue, I 137 00:09:19,360 --> 00:09:21,600 Speaker 1: would just want barbecue. I don't know, I think my 138 00:09:21,679 --> 00:09:22,960 Speaker 1: brain might be confused. 139 00:09:23,440 --> 00:09:28,680 Speaker 2: But I mean, uh, smoky, smokey wouold is definitely or 140 00:09:28,720 --> 00:09:33,800 Speaker 2: definitely notes that appear in a lot of fragrances that 141 00:09:34,880 --> 00:09:41,079 Speaker 2: can be quite pleasant. Oh yeah, charcoal, charcoal. I'm not sure. 142 00:09:44,040 --> 00:09:50,240 Speaker 1: Yeah, I think it can work. I think, but I'm 143 00:09:50,320 --> 00:09:54,320 Speaker 1: just I'm also not sure. I'm not sure I would. 144 00:09:54,360 --> 00:09:57,160 Speaker 2: I would really have to smell it. So if anyone 145 00:09:57,240 --> 00:10:00,559 Speaker 2: knows where I can get a sample, holler, or if 146 00:10:00,600 --> 00:10:04,080 Speaker 2: you somehow got some oh yeah, and you can send 147 00:10:04,160 --> 00:10:12,760 Speaker 2: us like sent notes, please do please do gosh for 148 00:10:12,880 --> 00:10:17,000 Speaker 2: any of these, for any of these. Okay, our next 149 00:10:17,080 --> 00:10:20,120 Speaker 2: one is from Pizza Hut. And I was going to 150 00:10:20,160 --> 00:10:22,160 Speaker 2: talk about this in our Pizza Hut follow up, but 151 00:10:22,200 --> 00:10:28,400 Speaker 2: here we are. So in twenty twelve, Pizza Hut Canada 152 00:10:29,200 --> 00:10:33,040 Speaker 2: posted to their Facebook page and said, do you love 153 00:10:33,080 --> 00:10:35,679 Speaker 2: the smell of a box of Pizza Hut pizza being opened? 154 00:10:36,080 --> 00:10:39,200 Speaker 2: We thought, so, if that smell was a perfume, what 155 00:10:39,240 --> 00:10:43,839 Speaker 2: would it be called? And this post got such an 156 00:10:43,880 --> 00:10:47,480 Speaker 2: intense response that they just went ahead and produced a 157 00:10:47,600 --> 00:10:50,840 Speaker 2: limited round of one hundred and ten bottles of Pizza 158 00:10:50,920 --> 00:10:53,320 Speaker 2: Hut perfume that they gave away to people who had 159 00:10:53,320 --> 00:10:57,880 Speaker 2: commented on the post. It quote most top notes of 160 00:10:57,960 --> 00:10:59,839 Speaker 2: freshly baked hand tossed dough. 161 00:11:02,080 --> 00:11:03,000 Speaker 1: Okay, yeah. 162 00:11:04,160 --> 00:11:06,360 Speaker 2: They also that was not the end of it. They 163 00:11:06,400 --> 00:11:11,040 Speaker 2: brought it back briefly for Valentine's Day twenty thirteen. Fans 164 00:11:11,120 --> 00:11:14,800 Speaker 2: could at Pizza Hut on Twitter with the hashtag last 165 00:11:14,880 --> 00:11:18,440 Speaker 2: Minute Lovers on February thirteenth that year for the chance 166 00:11:18,440 --> 00:11:21,000 Speaker 2: to win a gift package including the perfume and a 167 00:11:21,000 --> 00:11:22,760 Speaker 2: twenty dollars gift card for the restaurant. 168 00:11:26,840 --> 00:11:29,120 Speaker 1: I can see that going really well or really bor. 169 00:11:31,679 --> 00:11:35,440 Speaker 2: Wait what it depends on your audience, for sure, But 170 00:11:36,640 --> 00:11:40,280 Speaker 2: I mean I hope that anyone who would give that 171 00:11:40,440 --> 00:11:45,240 Speaker 2: as a Valentine's gift would be that it would be 172 00:11:45,320 --> 00:11:47,679 Speaker 2: received by someone who would appreciate it. 173 00:11:48,840 --> 00:12:00,440 Speaker 1: One would hope, one would certainly hope. Well, next, let's 174 00:12:00,440 --> 00:12:05,400 Speaker 1: talk about Anti ms So. Earlier this month, in early 175 00:12:05,760 --> 00:12:10,040 Speaker 1: August twenty twenty four, pretzel company Anti Ann's announced the 176 00:12:10,160 --> 00:12:14,719 Speaker 1: upcoming launch of their perfume need like k n E 177 00:12:15,000 --> 00:12:22,240 Speaker 1: A d Yeah oh de Pretzel Yeah. That was launching 178 00:12:22,280 --> 00:12:26,640 Speaker 1: on August thirteenth and would be available more widely on 179 00:12:26,679 --> 00:12:30,880 Speaker 1: the fourteenth. It is meant to encapsulate buttery dough with 180 00:12:31,000 --> 00:12:34,880 Speaker 1: hints of salt and sweetness, a nostalgic scent for many me, 181 00:12:35,000 --> 00:12:38,840 Speaker 1: including Yeah, it's that smell when you're in a mall 182 00:12:39,920 --> 00:12:44,320 Speaker 1: and you're just hit with like nopees of warm buttery 183 00:12:44,400 --> 00:12:48,120 Speaker 1: dough intermixed with the salt and the sweet sent ament 184 00:12:48,120 --> 00:12:48,559 Speaker 1: in there. 185 00:12:48,679 --> 00:12:51,280 Speaker 2: Oh yeah, it's a very intense small smell. 186 00:12:52,080 --> 00:12:55,760 Speaker 1: It is. It is, and it's like in such a 187 00:12:55,800 --> 00:12:58,360 Speaker 1: small area, like you'll just be walking and then all 188 00:12:58,360 --> 00:13:00,760 Speaker 1: of a sudden, you're just hits you if. 189 00:13:00,679 --> 00:13:03,079 Speaker 2: You're right here, like moving through a wall of water. 190 00:13:03,360 --> 00:13:06,600 Speaker 2: Like it's just it's just like, WHOA Do I need 191 00:13:06,640 --> 00:13:07,240 Speaker 2: a pretzel? 192 00:13:09,240 --> 00:13:16,720 Speaker 1: Yes? Usually it says surrendered to the smell, I believe 193 00:13:16,760 --> 00:13:17,400 Speaker 1: on the box. 194 00:13:19,320 --> 00:13:21,839 Speaker 2: Good tagline, Yeah. 195 00:13:21,120 --> 00:13:26,280 Speaker 1: Good tagline. Julie Young love Web, the company's chief brand officer, 196 00:13:26,440 --> 00:13:29,560 Speaker 1: said in a statement quote, there are a few sents 197 00:13:29,600 --> 00:13:33,439 Speaker 1: more recognizable than the aroma of Anti Ann's smell is 198 00:13:33,480 --> 00:13:37,360 Speaker 1: a special and powerful sense. Over the years, fans have 199 00:13:37,440 --> 00:13:40,560 Speaker 1: shared their memories and experiences that begin with just a 200 00:13:40,600 --> 00:13:44,560 Speaker 1: whiff of our pretzels. We've bottled that moment and can't 201 00:13:44,600 --> 00:13:49,920 Speaker 1: wait for fans to enjoy it in a whole new way. Okay, 202 00:13:50,679 --> 00:13:54,200 Speaker 1: it comes in yes, this blue box with yellow lettering 203 00:13:54,400 --> 00:13:58,320 Speaker 1: similar to their logo, while the bottle itself is clear 204 00:13:58,760 --> 00:14:02,480 Speaker 1: with a yellow pretzel similar to their logo and blue lettering. 205 00:14:03,760 --> 00:14:08,080 Speaker 1: To celebrate the launch the company, well, okay, this is 206 00:14:08,120 --> 00:14:10,720 Speaker 1: we're recording this on August sixteenth. This might have already happened, 207 00:14:10,720 --> 00:14:13,960 Speaker 1: but they're going to offer or did offer the first 208 00:14:14,240 --> 00:14:19,800 Speaker 1: pretzel perfumeriri in New York, and at that perfumery, they're 209 00:14:19,840 --> 00:14:23,920 Speaker 1: offering two sizes. I don't know what's funny about this, Lauren, 210 00:14:25,240 --> 00:14:28,800 Speaker 1: one ounce and three point four ounce for twenty five 211 00:14:28,840 --> 00:14:30,960 Speaker 1: dollars and forty five dollars respectively. 212 00:14:32,600 --> 00:14:37,400 Speaker 2: Yeah, it's it's definitely already sold out online and I'm 213 00:14:37,480 --> 00:14:41,440 Speaker 2: not positive, but I strongly suspect it was a one 214 00:14:41,520 --> 00:14:43,760 Speaker 2: time stunt and it's not going to be restocked. 215 00:14:45,360 --> 00:14:47,440 Speaker 1: Yes, I feel like a lot of those, a lot 216 00:14:47,480 --> 00:14:51,840 Speaker 1: of the ones we're talking about, I don't Yeah, they'll 217 00:14:51,840 --> 00:14:52,240 Speaker 1: be back. 218 00:14:52,480 --> 00:14:55,280 Speaker 2: Yeah, I would say that probably about one hundred bottles 219 00:14:55,400 --> 00:14:59,640 Speaker 2: is what they're what they're producing, and when it's gone, 220 00:14:59,640 --> 00:15:02,720 Speaker 2: they're like, well that was funny, let's move on. 221 00:15:04,920 --> 00:15:09,120 Speaker 1: Hoop uh. 222 00:15:09,400 --> 00:15:15,960 Speaker 2: Speaking of McDonald's, in March of twenty twenty four, McDonald's 223 00:15:16,040 --> 00:15:21,040 Speaker 2: Japan specifically featured some images of these French fry themed 224 00:15:21,160 --> 00:15:26,120 Speaker 2: perfumes on their Twitter account, one that's just like good 225 00:15:26,120 --> 00:15:30,560 Speaker 2: old salted fries, one for their plum Nor seasoning for fries, 226 00:15:30,680 --> 00:15:34,600 Speaker 2: and one for their garlic black pepper mayo seasoning for fries. 227 00:15:35,640 --> 00:15:40,840 Speaker 2: McDonald's Japan has this line called Shaka Shaka Potatoes. Shake 228 00:15:40,880 --> 00:15:45,920 Speaker 2: a Shaka potatoes. Sure, yeah, it's it's this, it's this product. 229 00:15:45,960 --> 00:15:49,360 Speaker 2: It's it's a it's a bag with seasoning and you 230 00:15:49,480 --> 00:15:51,840 Speaker 2: use the bag to toss the fries around in the 231 00:15:51,880 --> 00:15:59,520 Speaker 2: seasoning and so they're all seasoned like this specific thing. Unfortunately, fortunately, 232 00:16:00,560 --> 00:16:02,720 Speaker 2: whichever way you want to look at it, it was 233 00:16:02,920 --> 00:16:05,680 Speaker 2: just a promotion for the food product. They had no 234 00:16:05,760 --> 00:16:08,000 Speaker 2: intention of releasing it as a perfume. 235 00:16:10,920 --> 00:16:12,560 Speaker 1: The poor, poor broken hearts. 236 00:16:12,720 --> 00:16:23,480 Speaker 2: Yeah yeah, I know people were psyched. However, if you're 237 00:16:23,520 --> 00:16:28,480 Speaker 2: looking for a burger chain and perfumery, burger King way 238 00:16:28,520 --> 00:16:33,120 Speaker 2: back in two thousand and eight, during the perhaps the 239 00:16:33,160 --> 00:16:37,760 Speaker 2: height of body sprays, did this body spray called Flame 240 00:16:37,880 --> 00:16:44,400 Speaker 2: by BK for their holiday marketing push. It apparently smelled 241 00:16:44,440 --> 00:16:48,120 Speaker 2: like grilled meat and was available in select Burger King 242 00:16:48,200 --> 00:16:59,200 Speaker 2: locations for three ninety nine for a limited time. And 243 00:17:00,240 --> 00:17:06,920 Speaker 2: that's not all. In twenty fifteen, Burger King Japan released 244 00:17:07,080 --> 00:17:12,800 Speaker 2: there sent a Flame grilled fragrance on April first, just 245 00:17:12,920 --> 00:17:16,920 Speaker 2: for one day at one location. This was a perfume, 246 00:17:17,000 --> 00:17:19,919 Speaker 2: not a body spray. It cost a little over the 247 00:17:19,960 --> 00:17:23,000 Speaker 2: equivalent of forty bucks and came with a whopper sandwich, 248 00:17:23,920 --> 00:17:26,960 Speaker 2: the scent of which it was meant to evoke. A 249 00:17:27,000 --> 00:17:32,800 Speaker 2: writer for The Verge really disliked it, but mentioned notes 250 00:17:32,880 --> 00:17:39,480 Speaker 2: of burnt rubber, salt, and bacon. Okay, yeah, yeah, I'm 251 00:17:39,520 --> 00:17:43,240 Speaker 2: picturing the burnt rubber being that charcoal. That's what I'm 252 00:17:43,280 --> 00:17:46,800 Speaker 2: thinking of. When I'm thinking of a note of charcoal. 253 00:17:47,359 --> 00:17:50,960 Speaker 2: I feel like it could go burnt rubber real easy. Anyway. 254 00:17:52,040 --> 00:17:55,240 Speaker 2: But yeah, he was kind of being an edgelord about 255 00:17:55,240 --> 00:17:58,920 Speaker 2: the whole thing. And yes, Japan does have an April 256 00:17:58,960 --> 00:18:01,760 Speaker 2: Fool's Day culture, so I feel like this was part 257 00:18:01,800 --> 00:18:04,280 Speaker 2: of that. 258 00:18:04,280 --> 00:18:12,760 Speaker 1: That makes sense, Okay. Uh yeah. 259 00:18:12,800 --> 00:18:17,280 Speaker 2: So this that deep sigh that I think we should 260 00:18:17,320 --> 00:18:21,560 Speaker 2: leave in brings us to the final entry of the day, 261 00:18:21,600 --> 00:18:24,080 Speaker 2: and the one that Annie was dreading. And I am 262 00:18:24,200 --> 00:18:27,320 Speaker 2: so sorry for not giving you a content warning. 263 00:18:27,359 --> 00:18:27,719 Speaker 1: Annie. 264 00:18:27,920 --> 00:18:34,080 Speaker 2: I I still feel really bad about it. You must, 265 00:18:35,000 --> 00:18:37,240 Speaker 2: I meant to, and I just there was a lot 266 00:18:37,320 --> 00:18:44,000 Speaker 2: going on that afternoon and I forgot. Okay, so we're 267 00:18:44,040 --> 00:18:51,400 Speaker 2: talking about a Hellman's Mayo perfume, uh huh uh. If 268 00:18:51,400 --> 00:18:56,240 Speaker 2: you will remember the grudge that Annie has against Mayo 269 00:18:56,840 --> 00:19:02,680 Speaker 2: is like generations deep. It was written in the stars. 270 00:19:03,119 --> 00:19:05,399 Speaker 2: It just she does not like Mayo. 271 00:19:07,320 --> 00:19:10,760 Speaker 1: Yes, I really don't. And I when I found this 272 00:19:11,840 --> 00:19:20,000 Speaker 1: with no warning, I'm sorry, I was sick. I almost 273 00:19:20,160 --> 00:19:23,280 Speaker 1: knocked my laptop away from me, as if the video 274 00:19:23,359 --> 00:19:27,920 Speaker 1: from the ring was playing and I could maybe save myself. 275 00:19:30,200 --> 00:19:30,560 Speaker 2: Mhm. 276 00:19:31,560 --> 00:19:36,040 Speaker 1: But we must go on, Lauren, We must we, we 277 00:19:36,119 --> 00:19:39,560 Speaker 1: must be strong, We must report on this very important 278 00:19:39,560 --> 00:19:51,240 Speaker 1: news story. All right, Okay, So just recently, NFL quarterback 279 00:19:51,400 --> 00:19:55,560 Speaker 1: for the Tennessee Titans, Will Levis, teamed up with Hellman's 280 00:19:55,760 --> 00:20:00,120 Speaker 1: to create will Levis Number eight eight for the number 281 00:20:00,280 --> 00:20:06,040 Speaker 1: of the Loves Jersey. It is also called Perfume de 282 00:20:06,240 --> 00:20:16,320 Speaker 1: Mayonnaise has six fragrance notes, according to them, tart lemon mayonnaise, accord, parsley, 283 00:20:16,560 --> 00:20:20,400 Speaker 1: coffee undertones, musk, and creamy vanilla. And if you're interested, 284 00:20:21,359 --> 00:20:24,320 Speaker 1: you can go to the product websites and they have 285 00:20:24,359 --> 00:20:28,000 Speaker 1: little descriptions of why they included each one on there, 286 00:20:28,600 --> 00:20:29,400 Speaker 1: and they were fun. 287 00:20:29,880 --> 00:20:34,000 Speaker 2: Yeah, yeah, it's clearly being written in good fun. I 288 00:20:34,080 --> 00:20:38,199 Speaker 2: will explain that that in Perfume and a Chord is 289 00:20:38,240 --> 00:20:41,560 Speaker 2: a blend of fragrances meant to evoke a particular thing. 290 00:20:42,359 --> 00:20:46,679 Speaker 2: In this case, it's meant to evoke Mayo from the 291 00:20:46,720 --> 00:20:50,480 Speaker 2: product's website quote. At the heart of the fragrance lies 292 00:20:50,560 --> 00:20:54,840 Speaker 2: a daring mayonnaise accord. The creamy and slightly tangy note 293 00:20:54,880 --> 00:20:59,760 Speaker 2: adds an unexpected twist, mirroring Will Levis's bold personality. Then 294 00:21:00,200 --> 00:21:03,280 Speaker 2: a chord provides a rich, smooth texture to the fragrance, 295 00:21:03,600 --> 00:21:06,160 Speaker 2: making it intriguingly complex and memorable. 296 00:21:09,640 --> 00:21:10,400 Speaker 1: I'm sure it's me. 297 00:21:14,800 --> 00:21:19,919 Speaker 2: All right, Okay, So what happened here was apparently this 298 00:21:20,040 --> 00:21:23,359 Speaker 2: football dude back in twenty twenty three said something in 299 00:21:23,400 --> 00:21:26,639 Speaker 2: an internet video I believe on TikTok about how he 300 00:21:26,720 --> 00:21:31,159 Speaker 2: sometimes puts mayo in his coffee. He later clarified that 301 00:21:31,280 --> 00:21:35,840 Speaker 2: was a joke. But Helman's was the brand of Mayo 302 00:21:36,200 --> 00:21:39,640 Speaker 2: that he used in this video, and they took notice. 303 00:21:40,400 --> 00:21:43,400 Speaker 2: They have partnered with him, They've given him a lifetime 304 00:21:43,480 --> 00:21:48,040 Speaker 2: supply of Mayo. And then they all worked together with 305 00:21:48,119 --> 00:21:52,040 Speaker 2: an unnamed perfumer to create a cent that is, to 306 00:21:52,240 --> 00:21:55,600 Speaker 2: quote Will from a Food and Wine interview, representative of 307 00:21:55,640 --> 00:21:57,959 Speaker 2: me and what I can showcase on the football field. 308 00:22:02,080 --> 00:22:10,320 Speaker 3: Okay, okay, oh my, And here's a line from the 309 00:22:10,320 --> 00:22:12,560 Speaker 3: commercial which I just confessed to Lauren and I couldn't 310 00:22:12,560 --> 00:22:13,800 Speaker 3: even get through because I got. 311 00:22:13,680 --> 00:22:15,440 Speaker 1: A little little nauseating. 312 00:22:15,600 --> 00:22:21,560 Speaker 2: Yeah, so I think this was actually in the caption. 313 00:22:22,359 --> 00:22:26,159 Speaker 1: Well, anyway, they tried to define you, but you are 314 00:22:26,200 --> 00:22:32,280 Speaker 1: the ingredient to your own success. Smell like creep. And 315 00:22:33,600 --> 00:22:37,280 Speaker 1: people thought it was a joke. But the company responded 316 00:22:37,320 --> 00:22:40,480 Speaker 1: on social media and they were like, it's definitely not 317 00:22:40,640 --> 00:22:46,080 Speaker 1: a joke. But who knows a good stuffy joke. I 318 00:22:46,119 --> 00:22:46,479 Speaker 1: don't know. 319 00:22:46,920 --> 00:22:50,600 Speaker 2: I mean, well, I mean they but they produced the perfume. 320 00:22:51,119 --> 00:22:55,680 Speaker 2: From what I understand, they did actually produce them. 321 00:22:56,040 --> 00:23:00,320 Speaker 1: They certainly did, and it is sold out. It was 322 00:23:00,359 --> 00:23:05,639 Speaker 1: eight dollars per thirty millimeters and as of recording, the 323 00:23:05,680 --> 00:23:08,600 Speaker 1: company is planning on restocking. 324 00:23:09,240 --> 00:23:12,320 Speaker 2: I think that might be a joke, Like it says 325 00:23:12,680 --> 00:23:15,080 Speaker 2: it says that they'll add more to the website on 326 00:23:15,119 --> 00:23:18,360 Speaker 2: the website, but I think that might not be an 327 00:23:18,400 --> 00:23:19,280 Speaker 2: accurate fact. 328 00:23:19,880 --> 00:23:31,320 Speaker 1: Yeah, ah Mayo review lovers. But yeah, the the imagery 329 00:23:31,359 --> 00:23:33,160 Speaker 1: of the commercial is quite striking. 330 00:23:34,480 --> 00:23:38,840 Speaker 2: I perfume commercials are very striking image. 331 00:23:39,000 --> 00:23:39,280 Speaker 3: True. 332 00:23:40,080 --> 00:23:45,880 Speaker 1: I'm sure I should be more fair my assessment of this. 333 00:23:46,840 --> 00:23:48,640 Speaker 1: I guess I just couldn't get out of my head 334 00:23:48,640 --> 00:23:51,119 Speaker 1: that it was mayo. He spraying on himself. 335 00:23:52,240 --> 00:23:59,359 Speaker 2: All I'm sorry, but yeah, yeah, so that's why. That's 336 00:23:59,400 --> 00:24:02,119 Speaker 2: why I mean, in addition to I guess wanting to 337 00:24:02,160 --> 00:24:08,280 Speaker 2: make something that actually smelled, okay, those fragrance notes included coffee, 338 00:24:08,560 --> 00:24:11,360 Speaker 2: and I don't know, you know, I don't know. I 339 00:24:12,640 --> 00:24:16,960 Speaker 2: to me, mayo isn't something that has a smell. It 340 00:24:17,080 --> 00:24:21,359 Speaker 2: like barely has a flavor. It really mostly has a texture. 341 00:24:22,320 --> 00:24:29,200 Speaker 2: And so you know, like lemon and parsley and musk 342 00:24:29,560 --> 00:24:33,160 Speaker 2: and vanilla, I can kind of all picture going together. 343 00:24:33,760 --> 00:24:38,200 Speaker 2: Coffee earnestly really throws me in most perfumes, like I'm 344 00:24:38,200 --> 00:24:40,560 Speaker 2: always it's sort of confusing to me, and a little 345 00:24:40,600 --> 00:24:42,800 Speaker 2: bit it comes off a little acrid to my nose. 346 00:24:45,200 --> 00:24:49,760 Speaker 2: But you know, maybe and then I yeah, and then 347 00:24:49,840 --> 00:24:51,560 Speaker 2: creamy tangy, creamy tangy. 348 00:24:52,080 --> 00:25:01,360 Speaker 1: I don't know, i'd be willing to give it a whiff. Yeah, yeah, 349 00:25:02,160 --> 00:25:04,480 Speaker 1: i'd have to be. I think it was just because 350 00:25:04,520 --> 00:25:06,920 Speaker 1: I wasn't expecting this, it really did. 351 00:25:07,280 --> 00:25:08,560 Speaker 2: I'm really sorry. 352 00:25:08,880 --> 00:25:13,960 Speaker 1: It's okay, no, no, no, it's all it was kind 353 00:25:13,960 --> 00:25:17,680 Speaker 1: of it was comical. It was really funny at least 354 00:25:17,720 --> 00:25:27,840 Speaker 1: there wasn't no Doctor Pepperson. I mean, I'm willing to 355 00:25:27,880 --> 00:25:31,360 Speaker 1: try most things. Once there you go. 356 00:25:32,200 --> 00:25:34,720 Speaker 2: I mean you wouldn't have to spray it on yourself. 357 00:25:34,720 --> 00:25:37,280 Speaker 2: You could spray it on like a card or you know, 358 00:25:37,400 --> 00:25:38,200 Speaker 2: something like that. 359 00:25:39,760 --> 00:25:45,000 Speaker 1: Yeah, we need to tell Bim Bowling about this. Oh yeah, 360 00:25:45,119 --> 00:25:51,640 Speaker 1: he also is a mayo wary. Shall we say it's 361 00:25:51,640 --> 00:25:53,000 Speaker 1: a kind way of putting it. 362 00:25:53,280 --> 00:25:56,120 Speaker 2: Yeah, yeah, I think most of this would make him 363 00:25:56,240 --> 00:25:57,480 Speaker 2: very wary. 364 00:25:58,000 --> 00:26:00,560 Speaker 1: Yeah, this is not his at all. 365 00:26:00,680 --> 00:26:05,400 Speaker 2: No, No, I will say in general, food related sense 366 00:26:05,440 --> 00:26:08,960 Speaker 2: and perfumes are not my favorite. Whenever something is like 367 00:26:09,000 --> 00:26:10,959 Speaker 2: I smell like a baked good and I'm like, I'm 368 00:26:11,000 --> 00:26:13,320 Speaker 2: gonna hate that. That is not a cent for me. 369 00:26:13,600 --> 00:26:16,080 Speaker 2: That's not going to go well with me. I know 370 00:26:16,119 --> 00:26:19,560 Speaker 2: Holly Fry loves them, so yeah, I don't know. 371 00:26:19,680 --> 00:26:23,679 Speaker 1: And randomly I guess stuff I've never told you. Has 372 00:26:23,680 --> 00:26:26,160 Speaker 1: done an episode on like Popular Sense, and it's definitely 373 00:26:27,240 --> 00:26:29,920 Speaker 1: a lot of like baked goods, And I always say 374 00:26:29,960 --> 00:26:34,040 Speaker 1: I don't like those kinds of food things. And then 375 00:26:34,080 --> 00:26:36,200 Speaker 1: I'm always like, I love lavender, but you could eat lavender. 376 00:26:36,200 --> 00:26:38,520 Speaker 1: We've done an episode on lavender, So yeah, I'm more 377 00:26:38,560 --> 00:26:39,040 Speaker 1: of a like. 378 00:26:40,080 --> 00:26:43,240 Speaker 2: But yeah, lavender is not a food. 379 00:26:43,840 --> 00:26:46,040 Speaker 1: I mean, yeah, it's edible. 380 00:26:46,359 --> 00:26:49,760 Speaker 2: But you're not like, oh man, I'm gonna have dinner, 381 00:26:49,800 --> 00:26:51,280 Speaker 2: what are you having lavender? 382 00:26:51,920 --> 00:26:58,159 Speaker 1: Right right? I mean I'm sure that camp of like 383 00:26:58,280 --> 00:27:01,520 Speaker 1: I like, I don't know, a under and sage and 384 00:27:02,480 --> 00:27:06,160 Speaker 1: cinnamen sometimes yeah. 385 00:27:05,240 --> 00:27:07,119 Speaker 2: Yeah, yeah, yea, yeah, yeah I can. I can do 386 00:27:07,160 --> 00:27:10,280 Speaker 2: lots of fruits and herbs and musks are great. Yeah, 387 00:27:10,440 --> 00:27:15,120 Speaker 2: I don't know, I have I have a spreadsheet for 388 00:27:15,359 --> 00:27:18,520 Speaker 2: my many, many, many black phoenix perfumes. 389 00:27:21,800 --> 00:27:25,480 Speaker 1: I always love looking at when they because usually they 390 00:27:25,560 --> 00:27:27,560 Speaker 1: do like a line from a certain property, and I 391 00:27:27,920 --> 00:27:30,840 Speaker 1: like just reading the descriptions, yeah, and thinking about, like 392 00:27:31,240 --> 00:27:33,239 Speaker 1: I wonder what was the thought behind this? 393 00:27:34,320 --> 00:27:38,119 Speaker 2: Yeah, yeah, the the creator the creator of that brand, 394 00:27:38,119 --> 00:27:42,280 Speaker 2: Beth does a really fun job of of yeah, tying 395 00:27:42,280 --> 00:27:46,520 Speaker 2: in nerd brands and and also yeah, just just putting 396 00:27:46,520 --> 00:27:50,640 Speaker 2: in little little bits of poetry or mythology or all 397 00:27:50,680 --> 00:27:55,760 Speaker 2: of the above into into things. So it's pretty pretty cool. Yes, yes, 398 00:27:56,160 --> 00:27:58,760 Speaker 2: well also not a sponsor. 399 00:27:59,240 --> 00:28:05,000 Speaker 1: No, And yeah, there was a lot of other things 400 00:28:05,040 --> 00:28:06,280 Speaker 1: we could have talked about. 401 00:28:07,600 --> 00:28:11,760 Speaker 2: Yeah, yeah, yeah, I did not go down the candle route. 402 00:28:12,359 --> 00:28:14,199 Speaker 2: Didn't want to talk about candles today. I feel like 403 00:28:14,200 --> 00:28:14,920 Speaker 2: that's a different thing. 404 00:28:17,840 --> 00:28:21,280 Speaker 1: Yeah. Yeah. I went to get my haircut today and 405 00:28:21,640 --> 00:28:23,920 Speaker 1: she was asking me what she was going to record, 406 00:28:24,320 --> 00:28:25,800 Speaker 1: and I told her this, and she was like, have 407 00:28:25,880 --> 00:28:28,720 Speaker 1: you heard about all of the makeups and nail polishes 408 00:28:28,760 --> 00:28:30,640 Speaker 1: of the Cheetos is doing. I was like, I don't 409 00:28:30,800 --> 00:28:34,960 Speaker 1: know who. But She's like, some of them have a smell, 410 00:28:35,040 --> 00:28:38,840 Speaker 1: and I was like, oh no, no, wow, I don't 411 00:28:38,920 --> 00:28:39,440 Speaker 1: want that. 412 00:28:42,000 --> 00:28:43,800 Speaker 2: So there's a lot of ground for us to cover 413 00:28:43,920 --> 00:28:49,640 Speaker 2: in this there is, apparently, but I think we're gonna 414 00:28:49,880 --> 00:28:56,200 Speaker 2: let ourselves take a break from this for now. But again, listeners, 415 00:28:56,280 --> 00:29:01,120 Speaker 2: if you somehow have interacted with any of these or 416 00:29:01,160 --> 00:29:04,760 Speaker 2: anything like it, anything similar, please. 417 00:29:04,480 --> 00:29:04,960 Speaker 1: Let us know. 418 00:29:05,760 --> 00:29:08,680 Speaker 2: Yes, oh my goodness, yes yes. 419 00:29:09,760 --> 00:29:13,800 Speaker 1: In the meantime, you can email us at hello, atsavorpod 420 00:29:13,840 --> 00:29:14,440 Speaker 1: dot com. 421 00:29:14,720 --> 00:29:17,400 Speaker 2: You can also find us on social media. We are 422 00:29:17,600 --> 00:29:21,400 Speaker 2: at savor pod on Twitter, Facebook, and Instagram. I usually 423 00:29:21,400 --> 00:29:23,000 Speaker 2: say that in the other order, but here we are. 424 00:29:23,080 --> 00:29:23,280 Speaker 3: Yeah. 425 00:29:23,360 --> 00:29:25,840 Speaker 2: Yeah, we do hope to hear from you. Savor is 426 00:29:25,840 --> 00:29:29,320 Speaker 2: a production of iHeartRadio. For more podcasts from my Heart Radio, 427 00:29:29,520 --> 00:29:33,440 Speaker 2: you can visit the iHeartRadio app, Apple Podcasts, or wherever 428 00:29:33,520 --> 00:29:36,400 Speaker 2: you listen to your favorite shows. Thanks as always to 429 00:29:36,440 --> 00:29:39,920 Speaker 2: our super producers Dylan Fagan and Andrew Howard. If I 430 00:29:40,000 --> 00:29:43,080 Speaker 2: sound weird, it's because I immediately looked up the Cheetos 431 00:29:43,440 --> 00:29:47,520 Speaker 2: makeup brand and I'm a little bit distracted by the 432 00:29:47,560 --> 00:29:56,800 Speaker 2: Bronzer palette. Thanks to you for listening, and we hope 433 00:29:56,800 --> 00:29:59,200 Speaker 2: that lots more good things are coming your way.