1 00:00:00,480 --> 00:00:04,000 Speaker 1: This podcast is sponsored by Better Help Online Therapy. I'm 2 00:00:04,000 --> 00:00:07,760 Speaker 1: Michleine Malouf and I'm Nadyadsi, licensed therapists and hosts of 3 00:00:07,800 --> 00:00:10,800 Speaker 1: Getting Better Stories of Mental Health. Join us for discussions 4 00:00:10,800 --> 00:00:13,880 Speaker 1: with Megan Trainer, Chris Bosh, Rebel Wilson, and more, from 5 00:00:13,880 --> 00:00:17,840 Speaker 1: discussing motherhood to immigrating to general mental health. Our guests 6 00:00:17,880 --> 00:00:20,720 Speaker 1: are all inspiring. We all struggle with the same things, 7 00:00:20,840 --> 00:00:23,640 Speaker 1: so let's talk about it and de stigmatize them. Find 8 00:00:23,680 --> 00:00:26,840 Speaker 1: our new podcast, Getting Better Stories of Mental Health on 9 00:00:26,920 --> 00:00:32,920 Speaker 1: iHeart Apple Podcasts and Spotify. 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As upsman called Los 16 00:00:50,720 --> 00:00:52,640 Speaker 1: Miller of the eighty five Suth Show and do me 17 00:00:52,720 --> 00:00:55,080 Speaker 1: a favor, make sure you check out the Black Market, 18 00:00:55,200 --> 00:00:58,080 Speaker 1: hostly by Meat only on the eighty five Sealth Show. 19 00:00:58,160 --> 00:01:01,200 Speaker 1: Fee Subscribe to the eighty five Our Show to hear 20 00:01:01,320 --> 00:01:06,240 Speaker 1: and tune into the black Market here amazing interviews with entrepreneurs, creatives, 21 00:01:06,360 --> 00:01:09,399 Speaker 1: and thought leaders, people who are doing amazing things in 22 00:01:09,440 --> 00:01:13,080 Speaker 1: the Black community. Listen to the Black Market or Heart 23 00:01:13,200 --> 00:01:17,560 Speaker 1: Radio app, Apple Podcast or wherever you listen to podcasts. 24 00:01:21,080 --> 00:01:24,480 Speaker 1: Welcome to Money Making Conversation. I'm your host, Rashan McDonald. 25 00:01:24,840 --> 00:01:27,800 Speaker 1: I recognized that we all have different definitions for success. 26 00:01:27,840 --> 00:01:31,200 Speaker 1: For some insercizable paycheck. Mine is helping people wake up 27 00:01:31,200 --> 00:01:33,840 Speaker 1: and inspiring them to accomplish their goals and live their 28 00:01:34,000 --> 00:01:36,880 Speaker 1: very best life. These are my passions and that's what 29 00:01:36,880 --> 00:01:38,679 Speaker 1: I'm gonna do for you. I want you to stop 30 00:01:38,720 --> 00:01:41,679 Speaker 1: tripping over small challenges and prepare to rise above bigger 31 00:01:41,720 --> 00:01:44,920 Speaker 1: obstacles that life will present to you. The Money Making 32 00:01:44,920 --> 00:01:48,800 Speaker 1: Conversation interviews provide relatable information to listen about career and 33 00:01:48,840 --> 00:01:54,000 Speaker 1: financial planning, entrepreneurship, motivation, leadership, overcoming the arts, and how 34 00:01:54,080 --> 00:01:58,440 Speaker 1: to live a balanced life. My next guest as a 35 00:01:58,520 --> 00:02:03,800 Speaker 1: farmer or senior sister, an engineer at Locky Martin. That's 36 00:02:03,800 --> 00:02:06,680 Speaker 1: what she was. This is the third time on the show. 37 00:02:06,920 --> 00:02:10,800 Speaker 1: She got an engineer and degree from HBCU School, Florida 38 00:02:10,840 --> 00:02:13,440 Speaker 1: in and then she went on over to the University 39 00:02:13,440 --> 00:02:16,440 Speaker 1: of Pennsylvania. She's the creator and founder of an online 40 00:02:16,440 --> 00:02:20,079 Speaker 1: similar called to Death Do You Tweet? The seminar helps 41 00:02:20,120 --> 00:02:24,000 Speaker 1: you understand the potential negative consequences of online behavior, especially 42 00:02:24,320 --> 00:02:27,359 Speaker 1: through social media, and gives helpful advice on how people 43 00:02:27,639 --> 00:02:31,160 Speaker 1: can main a positive can maintain a positive reputation in cyberspace. 44 00:02:31,600 --> 00:02:34,200 Speaker 1: She's on the show to discuss her new book, Don't 45 00:02:34,280 --> 00:02:37,040 Speaker 1: Let Your Digital Footprint Kick You in the butt, A 46 00:02:37,120 --> 00:02:39,919 Speaker 1: lesson what not to do on the Internet to build 47 00:02:39,919 --> 00:02:43,520 Speaker 1: your personal brand. Please welcome back back back to the 48 00:02:43,560 --> 00:02:50,280 Speaker 1: moneymaking conversations, Stephanie, Steph Tech Humphrey. Hey, how's it going girl. 49 00:02:53,320 --> 00:02:56,160 Speaker 1: Let's listen. Listen. Don't let you let me do Don't 50 00:02:56,200 --> 00:02:59,880 Speaker 1: let your digital footprint kick you in the bot Don't 51 00:03:00,200 --> 00:03:02,920 Speaker 1: a lesson in what not to do on the Internet 52 00:03:03,120 --> 00:03:06,880 Speaker 1: to build your personal brand. Okay, before we even start 53 00:03:06,919 --> 00:03:09,280 Speaker 1: talking about the book, let's go to the book to 54 00:03:09,400 --> 00:03:13,280 Speaker 1: change your board. This is R Sean McDonald recognized talent 55 00:03:13,360 --> 00:03:18,000 Speaker 1: marketing Brandon Guru. People call CEOs, called me talent, called 56 00:03:18,000 --> 00:03:23,079 Speaker 1: me build careers, marketing campaigns. Every book that comes to me, Steph, 57 00:03:23,440 --> 00:03:26,840 Speaker 1: I read it. I read the out of respect because 58 00:03:26,840 --> 00:03:28,880 Speaker 1: I don't want to get on the phone with an 59 00:03:28,919 --> 00:03:31,480 Speaker 1: individual and kind of like ad lib through an interview 60 00:03:31,520 --> 00:03:34,519 Speaker 1: and and act like I read it. Okay, I get 61 00:03:34,560 --> 00:03:41,680 Speaker 1: to the LinkedIn portion of the book, okay, and change 62 00:03:41,800 --> 00:03:48,680 Speaker 1: my digital footprint. Right there, I realized, no, no, no, 63 00:03:48,680 --> 00:03:50,960 Speaker 1: no no no. I wish I said it was a tweak. 64 00:03:51,200 --> 00:03:55,400 Speaker 1: It was not a tweak. I wish, I wish, I 65 00:03:55,760 --> 00:03:58,200 Speaker 1: wish I would do a screenshot because I changed it up. 66 00:03:58,240 --> 00:04:01,320 Speaker 1: It's beautiful now. It's beautiful now because she gives example. 67 00:04:01,440 --> 00:04:03,640 Speaker 1: She gives example of what something should look like in 68 00:04:03,640 --> 00:04:06,440 Speaker 1: your book. She says, if if you if you're Emmy 69 00:04:06,440 --> 00:04:09,080 Speaker 1: Award winner, guess what, I'm an Emmy Award winner. That's 70 00:04:09,120 --> 00:04:11,280 Speaker 1: what really caught me. Right there, you said, if you 71 00:04:11,440 --> 00:04:19,520 Speaker 1: Emmy Award winner, then you should start with okay, okay. 72 00:04:19,400 --> 00:04:22,640 Speaker 1: I went back. I immediately went to Lincoln, to the count. 73 00:04:25,240 --> 00:04:29,040 Speaker 1: All I had that was marking in and Brandon expert. 74 00:04:29,279 --> 00:04:35,200 Speaker 1: That's all I said. I went, Oh my god, oh 75 00:04:35,240 --> 00:04:37,680 Speaker 1: my god. Right there, I went, okay, now, okay, cool, 76 00:04:37,880 --> 00:04:40,160 Speaker 1: I got to slow down the reading in this chapter. 77 00:04:40,760 --> 00:04:43,520 Speaker 1: I went down there, I put in there. If you 78 00:04:43,600 --> 00:04:46,360 Speaker 1: go there, now, go to RuSHA McDonald Lincoln. You'll see 79 00:04:46,360 --> 00:04:49,240 Speaker 1: a guy. And this is all because of Steph Chat 80 00:04:49,960 --> 00:04:54,480 Speaker 1: In her book, now you'll see two time Emmy Award winning, 81 00:04:55,080 --> 00:04:58,920 Speaker 1: three time in double A CP Image Award winning. That's 82 00:04:58,920 --> 00:05:03,479 Speaker 1: in there. There you go. Talent manager is in there. 83 00:05:04,120 --> 00:05:09,800 Speaker 1: There you go. Okay, Television producers in there, Live producer 84 00:05:09,920 --> 00:05:13,800 Speaker 1: isn't there. And then I took a recommendation. I put 85 00:05:13,920 --> 00:05:20,200 Speaker 1: public speaker boom because people are searching on that, you know. 86 00:05:20,440 --> 00:05:23,120 Speaker 1: And it's funny because I used I didn't have public 87 00:05:23,120 --> 00:05:26,200 Speaker 1: speaker in my headline for a long time either. Um, 88 00:05:26,240 --> 00:05:29,760 Speaker 1: but once I put it in there, I started getting 89 00:05:30,279 --> 00:05:34,960 Speaker 1: inquiries about speaking because that the headline is searchable people. 90 00:05:35,160 --> 00:05:38,720 Speaker 1: There's there are specific keywords that people search on when 91 00:05:38,760 --> 00:05:41,360 Speaker 1: they're looking for people to try to you know, filter 92 00:05:41,480 --> 00:05:44,880 Speaker 1: out folks and and get directly to what they're looking for. 93 00:05:45,160 --> 00:05:47,960 Speaker 1: And if it's not in the headline, then you're missing 94 00:05:48,000 --> 00:05:52,160 Speaker 1: out and getting weeded out of that search process. Okay, 95 00:05:52,279 --> 00:05:56,239 Speaker 1: but it didn't stop there though. My friend I had 96 00:05:56,279 --> 00:05:58,920 Speaker 1: to go to the about sex, and that's where you went. 97 00:05:59,360 --> 00:06:04,039 Speaker 1: If you talking in the third party, then you need 98 00:06:04,040 --> 00:06:11,000 Speaker 1: to change that immediately, talk conversational, I win. I immediately 99 00:06:11,040 --> 00:06:17,480 Speaker 1: went back over there. I went Rashawn him. He that's 100 00:06:17,520 --> 00:06:19,920 Speaker 1: how I was talking, and I changed everything and said 101 00:06:19,960 --> 00:06:25,720 Speaker 1: I would do this. I me, I'm just telling you 102 00:06:25,720 --> 00:06:29,839 Speaker 1: your advice. I have an eight o'clock called my staff 103 00:06:30,000 --> 00:06:33,640 Speaker 1: every day and I could through zoom and I since 104 00:06:33,680 --> 00:06:37,480 Speaker 1: the pandemic hit, and so I told him the team, 105 00:06:37,520 --> 00:06:42,680 Speaker 1: I'm Interference deph Tech. Today. She changed my whole with 106 00:06:42,880 --> 00:06:45,760 Speaker 1: your whole, with your whole game up, I mean step 107 00:06:45,800 --> 00:06:50,120 Speaker 1: to well up up. Because people always could go into 108 00:06:50,160 --> 00:06:53,200 Speaker 1: my profile on LinkedIn. They always people my proof trial starch, 109 00:06:53,279 --> 00:06:56,880 Speaker 1: just always and the fact that I only had marketing 110 00:06:57,000 --> 00:07:02,000 Speaker 1: and branding experts. I was tripping hall. I was tripping 111 00:07:02,000 --> 00:07:06,440 Speaker 1: hall where I was missing two times Emmy Award winning 112 00:07:06,560 --> 00:07:09,880 Speaker 1: and three times n Double ac Image Award winning television 113 00:07:09,880 --> 00:07:14,320 Speaker 1: producer up there. Talent manager was not even up there, 114 00:07:14,920 --> 00:07:18,200 Speaker 1: live produced, live event producer was not up there, and 115 00:07:18,240 --> 00:07:21,920 Speaker 1: public speaking was not up there. That right there. I 116 00:07:22,000 --> 00:07:23,920 Speaker 1: was just so ashamed. I was so ashamed. I was 117 00:07:23,960 --> 00:07:26,560 Speaker 1: so ashamed. I was so ashamed. So I'm just letting 118 00:07:26,560 --> 00:07:29,800 Speaker 1: everybody know, we're just starting this call off, this interview off, 119 00:07:29,960 --> 00:07:33,560 Speaker 1: letting everybody know why she's on the show, because she's 120 00:07:33,600 --> 00:07:37,880 Speaker 1: that good and she's giving out advice that's amazing, and 121 00:07:38,040 --> 00:07:42,080 Speaker 1: also advice that can immediately change your footprint. That's what 122 00:07:42,200 --> 00:07:45,720 Speaker 1: you show us about your footprint and reading this book, 123 00:07:45,720 --> 00:07:47,200 Speaker 1: cause you know I read the book. So she's we 124 00:07:47,200 --> 00:07:49,240 Speaker 1: didn't even talk about she's not even cautioned that. Now 125 00:07:49,560 --> 00:07:52,480 Speaker 1: she know I've read this book, and so let's talk 126 00:07:52,480 --> 00:07:55,160 Speaker 1: about why did you write the book? And we're gonna 127 00:07:55,160 --> 00:07:57,680 Speaker 1: just go break down different little scenarios which were really 128 00:07:57,720 --> 00:08:00,960 Speaker 1: influential to me, and I was so just reinstated a 129 00:08:01,000 --> 00:08:02,760 Speaker 1: lot of things I tell people on every day that 130 00:08:03,200 --> 00:08:06,120 Speaker 1: you know, if you're a social media you are a brand, 131 00:08:06,200 --> 00:08:08,600 Speaker 1: you are a business, you're a company, and you need 132 00:08:08,640 --> 00:08:11,760 Speaker 1: to start acting like that. Okay, that's right. If you 133 00:08:11,800 --> 00:08:14,239 Speaker 1: sell cakes for a living and your social media doesn't 134 00:08:14,240 --> 00:08:17,440 Speaker 1: reflect that you sell cakes, then what are you doing right? 135 00:08:18,320 --> 00:08:22,400 Speaker 1: Absolutely tell us about step Well, it's I I appreciate thanks. 136 00:08:22,400 --> 00:08:24,280 Speaker 1: First of all, thank you for having me on again. 137 00:08:24,360 --> 00:08:26,720 Speaker 1: It's always good to be here, and and thank you 138 00:08:26,800 --> 00:08:30,040 Speaker 1: for saying that the book when I was writing it 139 00:08:30,160 --> 00:08:35,960 Speaker 1: is primarily targeted at middle, high school and early college students, 140 00:08:36,360 --> 00:08:39,240 Speaker 1: but it just warms my heart and blesses me so 141 00:08:39,320 --> 00:08:43,360 Speaker 1: much to know that a professional was also able to 142 00:08:43,400 --> 00:08:46,480 Speaker 1: get so much usefulness out of it because that lets 143 00:08:46,520 --> 00:08:49,680 Speaker 1: me know that it's reaching everybody, you know what I mean. 144 00:08:49,840 --> 00:08:53,800 Speaker 1: But it you know, I wrote it because, um, when 145 00:08:53,800 --> 00:08:56,000 Speaker 1: I go into schools, and because I speak to what 146 00:08:56,080 --> 00:08:59,200 Speaker 1: till that you tweet, I speak to students, parents and professionals. 147 00:08:59,640 --> 00:09:02,160 Speaker 1: But when going to schools especially, I was I was 148 00:09:02,200 --> 00:09:05,520 Speaker 1: getting literally any time I went into a school, principle 149 00:09:05,920 --> 00:09:08,880 Speaker 1: or a teacher or another administrator would say, you know, 150 00:09:08,960 --> 00:09:11,720 Speaker 1: do you have something else that you know we can 151 00:09:11,800 --> 00:09:14,200 Speaker 1: we can have that that we can buy, that we 152 00:09:14,240 --> 00:09:17,800 Speaker 1: can take back and and keep this conversation going. Because 153 00:09:17,800 --> 00:09:20,520 Speaker 1: the presentation was so good and the students were so 154 00:09:20,559 --> 00:09:24,160 Speaker 1: engaged in that conversation, we want to keep it going, 155 00:09:24,200 --> 00:09:26,480 Speaker 1: and we want to give our teachers something, you know, 156 00:09:26,679 --> 00:09:29,199 Speaker 1: to to continue to learning, and and that whole thing 157 00:09:29,280 --> 00:09:31,920 Speaker 1: literally every single time, and I had to tell them no, 158 00:09:32,520 --> 00:09:34,720 Speaker 1: you know, and and I realized that I was, I 159 00:09:34,800 --> 00:09:38,079 Speaker 1: was leaving a huge opportunity on the table. So um, 160 00:09:38,160 --> 00:09:41,120 Speaker 1: that was the primary motivation for writing a book, is 161 00:09:41,160 --> 00:09:44,040 Speaker 1: to make sure that you know, the kids had something 162 00:09:44,120 --> 00:09:47,240 Speaker 1: in their hand that they could refer to, that they 163 00:09:47,240 --> 00:09:49,360 Speaker 1: could go in and start thinking about what their brand 164 00:09:49,400 --> 00:09:52,600 Speaker 1: should look like because young people have it too, and 165 00:09:52,600 --> 00:09:54,920 Speaker 1: and that they could keep this book and and and 166 00:09:54,920 --> 00:09:58,360 Speaker 1: and and plan out their own brand strategy and content 167 00:09:58,400 --> 00:10:01,480 Speaker 1: strategy for how they wanted to live their life online. Okay, 168 00:10:01,679 --> 00:10:04,640 Speaker 1: let's talk about this. Let's get serious. Now we're talking 169 00:10:04,640 --> 00:10:09,600 Speaker 1: to the branding expert here. The phrase that's gonna keep 170 00:10:09,960 --> 00:10:13,200 Speaker 1: popping out over and over in this book is think 171 00:10:13,360 --> 00:10:19,800 Speaker 1: before you post, before you post, before you post. Class example, 172 00:10:21,000 --> 00:10:27,439 Speaker 1: why receive for the Philadelphia ego? Oh good lord, yeah, yes, yes, 173 00:10:28,160 --> 00:10:30,079 Speaker 1: and he should know better. I'm sorry I'm putting that 174 00:10:30,120 --> 00:10:32,520 Speaker 1: out there. He should do better. Definitely should know better. 175 00:10:32,840 --> 00:10:37,000 Speaker 1: But then another play, another person, Stephen Jackson, decided he 176 00:10:37,120 --> 00:10:40,480 Speaker 1: follow up with a post. So because they did not 177 00:10:40,720 --> 00:10:46,080 Speaker 1: think before they on social media, now they are apologizing 178 00:10:46,320 --> 00:10:49,560 Speaker 1: and guess what, that stays in their brand forever. They 179 00:10:49,600 --> 00:10:54,640 Speaker 1: can't do That's right, it's in it's an engine search. 180 00:10:54,720 --> 00:10:56,760 Speaker 1: We're gonna talk about all that stuff, but I just 181 00:10:56,840 --> 00:10:59,920 Speaker 1: wanted to bring up a quick example that's really made 182 00:11:00,000 --> 00:11:03,480 Speaker 1: headlines of not thinking before you post, because you talk 183 00:11:03,520 --> 00:11:07,600 Speaker 1: about that all the time, talked all the time. Well, 184 00:11:07,640 --> 00:11:10,560 Speaker 1: it's funny. I'll use another celebrity example, you know, Joy 185 00:11:10,640 --> 00:11:15,920 Speaker 1: Read just got her own UM evening talk show on MSNBC. 186 00:11:16,520 --> 00:11:19,400 Speaker 1: She's the first first African American woman to have a 187 00:11:19,520 --> 00:11:24,320 Speaker 1: nightly news program. Congratulations, and it's it's an awesome opportunity 188 00:11:24,400 --> 00:11:26,440 Speaker 1: for her and and and for for the people, for 189 00:11:26,480 --> 00:11:29,720 Speaker 1: the community. However, in one of the articles I was 190 00:11:29,840 --> 00:11:35,160 Speaker 1: reading about um disannouncement, they still refer but she got 191 00:11:35,160 --> 00:11:37,000 Speaker 1: in trouble. She she got a lot of trouble about 192 00:11:37,040 --> 00:11:43,040 Speaker 1: three or four years ago for right, and she got 193 00:11:43,120 --> 00:11:45,040 Speaker 1: in trouble for some stuff she had posted on her 194 00:11:45,080 --> 00:11:49,559 Speaker 1: blog from years before that. So it was I actually 195 00:11:49,679 --> 00:11:52,480 Speaker 1: used her example, I don't I I had it in 196 00:11:52,520 --> 00:11:54,199 Speaker 1: a version of the book. I'm not sure if it 197 00:11:54,320 --> 00:11:57,880 Speaker 1: made it into this version. Yes, yes, I use that 198 00:11:57,960 --> 00:12:00,920 Speaker 1: example because you know, the inter that is searchable and 199 00:12:00,960 --> 00:12:04,760 Speaker 1: recoverable always. And even though that blog where she wrote 200 00:12:04,760 --> 00:12:08,520 Speaker 1: that objectionable content had been you know, deleted off the web, 201 00:12:08,800 --> 00:12:11,680 Speaker 1: you know, in her mind, UM, they still were able 202 00:12:11,679 --> 00:12:14,440 Speaker 1: to find it, and they still referenced that in this 203 00:12:14,520 --> 00:12:17,240 Speaker 1: new article where they talked about her new role. So 204 00:12:17,360 --> 00:12:20,240 Speaker 1: that thing, even though it seems like she was able 205 00:12:20,280 --> 00:12:22,760 Speaker 1: to sort of apologize her way out of it, but 206 00:12:22,880 --> 00:12:24,800 Speaker 1: she didn't. That was the problem though, because you saved 207 00:12:24,800 --> 00:12:26,640 Speaker 1: me a book. In your book, you said she did 208 00:12:26,640 --> 00:12:30,000 Speaker 1: not apologize, she lied and try to act and play 209 00:12:30,080 --> 00:12:34,280 Speaker 1: dumbinant first at first. And that's the real problem with her. 210 00:12:34,360 --> 00:12:38,520 Speaker 1: Whole situation is that you in news, okay, your news. 211 00:12:38,600 --> 00:12:43,160 Speaker 1: Now you're supposed to be a face of honesty delivering 212 00:12:43,280 --> 00:12:46,080 Speaker 1: the facts, and then when you was hit in the 213 00:12:46,160 --> 00:12:51,880 Speaker 1: face with it, you backside. The same thing with I 214 00:12:51,960 --> 00:12:56,679 Speaker 1: think Brian Williams that's why he lost this slot on 215 00:12:56,679 --> 00:12:59,960 Speaker 1: on NBC and now he's on MSNBC because of the 216 00:13:00,040 --> 00:13:02,719 Speaker 1: fact that it was some history that came back when 217 00:13:02,760 --> 00:13:07,360 Speaker 1: you say, think what you think before you post. I'm 218 00:13:07,400 --> 00:13:10,400 Speaker 1: just telling everybody, this is a fantastic book, just not 219 00:13:10,480 --> 00:13:12,880 Speaker 1: like a book that. First of all, it's a good, 220 00:13:12,960 --> 00:13:16,320 Speaker 1: solid read. It's seventy one pages, so you can, like, 221 00:13:16,880 --> 00:13:18,360 Speaker 1: you know, if you just you can read it real 222 00:13:18,440 --> 00:13:20,040 Speaker 1: quick because it's you're gonna read it. You're not gonna 223 00:13:20,040 --> 00:13:23,640 Speaker 1: put it down because everything you're gonna go oh no, wow, 224 00:13:24,120 --> 00:13:26,440 Speaker 1: or it's gonna refresh you on your on the way 225 00:13:26,480 --> 00:13:29,480 Speaker 1: you're doing business, or you're going to educate on how 226 00:13:29,520 --> 00:13:31,880 Speaker 1: you educate, you on how you should do business, and 227 00:13:31,960 --> 00:13:37,480 Speaker 1: she puts in some amazing examples, amazing examples that are current, 228 00:13:37,600 --> 00:13:43,520 Speaker 1: not dated, but current situations that are relatable, relatable, happening 229 00:13:43,600 --> 00:13:46,439 Speaker 1: right now. Like I said, that's that's why we was 230 00:13:46,440 --> 00:13:48,680 Speaker 1: able to pull up to Sean Jackson and Stephen Jackson. 231 00:13:48,800 --> 00:13:51,280 Speaker 1: That's the day. I never run out of material, you 232 00:13:51,280 --> 00:13:53,280 Speaker 1: know when I'm when I'm doing it. And you know, 233 00:13:53,360 --> 00:13:55,120 Speaker 1: for the for the students that that are going to 234 00:13:55,200 --> 00:13:57,280 Speaker 1: get this book, they're also going to get examples about 235 00:13:57,320 --> 00:14:01,160 Speaker 1: site babullying. They're gonna get sexty exact amples. They're gonna get, 236 00:14:01,400 --> 00:14:04,200 Speaker 1: you know, all those different things. And I never run 237 00:14:04,200 --> 00:14:06,760 Speaker 1: out of material. I update my examples because I show 238 00:14:06,880 --> 00:14:09,400 Speaker 1: in my in my co presentation. When I go into schools, 239 00:14:09,679 --> 00:14:12,280 Speaker 1: I show them video clips, news video clips of these 240 00:14:12,280 --> 00:14:13,720 Speaker 1: things because I'm like, I can show you better than 241 00:14:13,840 --> 00:14:15,440 Speaker 1: I can tell you. You don't have to take my 242 00:14:15,480 --> 00:14:18,760 Speaker 1: word forward. This stuff is happening. And I literally can 243 00:14:18,880 --> 00:14:22,080 Speaker 1: get all new clips every year that I that I 244 00:14:22,160 --> 00:14:26,760 Speaker 1: do this presentation because people still continue to to make 245 00:14:26,840 --> 00:14:29,960 Speaker 1: these choices and these decisions about the things that they 246 00:14:30,000 --> 00:14:32,920 Speaker 1: post without without giving it a second thought. And and 247 00:14:33,000 --> 00:14:34,760 Speaker 1: that's all I'm trying to do is to get you 248 00:14:34,840 --> 00:14:38,360 Speaker 1: to take that one second before you hit submit, before 249 00:14:38,400 --> 00:14:41,040 Speaker 1: you hit posed. Now did something that you feel like 250 00:14:41,280 --> 00:14:43,440 Speaker 1: you believe in and you just want to stand on 251 00:14:43,480 --> 00:14:46,240 Speaker 1: this and this is your truth by all me. You know, 252 00:14:47,440 --> 00:14:51,760 Speaker 1: you know, don't let me stop you for that's your truth. Now, 253 00:14:52,320 --> 00:14:55,880 Speaker 1: that's your truth. You know you're gonna drink yourself in 254 00:14:55,880 --> 00:14:59,960 Speaker 1: the Confederate flag. That's that's all truth. That's your true 255 00:15:00,200 --> 00:15:04,840 Speaker 1: bub bub. Be prepared to defend it and be prepared 256 00:15:04,880 --> 00:15:07,960 Speaker 1: for the consequences that come from it. That's all. 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That's O T T 291 00:17:03,480 --> 00:17:07,399 Speaker 1: e r. Dot Ai absolutely one of the things that 292 00:17:07,440 --> 00:17:10,320 Speaker 1: I really loved about the whole section when it came 293 00:17:10,359 --> 00:17:12,400 Speaker 1: to LinkedIn, because I looked at every day I looked 294 00:17:12,440 --> 00:17:14,760 Speaker 1: at you know, my name, how it was on the 295 00:17:14,800 --> 00:17:19,120 Speaker 1: link you I did, I did, I'm telling something, I'm 296 00:17:19,119 --> 00:17:24,600 Speaker 1: telling you walk me. I. I double check upgraded everything 297 00:17:26,240 --> 00:17:28,560 Speaker 1: on my LinkedIn account this morning. I swear to you. 298 00:17:29,320 --> 00:17:31,200 Speaker 1: I was up at four o'clock this morning because I 299 00:17:31,359 --> 00:17:34,200 Speaker 1: always read my books before I read them before the interview, 300 00:17:34,240 --> 00:17:36,760 Speaker 1: that where everything stays fresh in my mind. And so 301 00:17:37,560 --> 00:17:40,680 Speaker 1: I spent an hour updating. And because LinkedIn to me 302 00:17:41,119 --> 00:17:43,760 Speaker 1: are the modern day websites, That's how I always looking 303 00:17:43,760 --> 00:17:45,800 Speaker 1: at the the modern day website because of the fact 304 00:17:45,880 --> 00:17:47,600 Speaker 1: that it can put your career on there. You can 305 00:17:47,640 --> 00:17:51,639 Speaker 1: put photos on, your upload videos, you articles, and so 306 00:17:52,080 --> 00:17:55,960 Speaker 1: that's why it's so important to really have an accurate 307 00:17:56,960 --> 00:17:59,680 Speaker 1: LinkedIn account. And so I want to thank you before 308 00:17:59,720 --> 00:18:02,280 Speaker 1: we go a break, Just thank you personally for having 309 00:18:02,320 --> 00:18:03,800 Speaker 1: that chapter. I know this was a book I was 310 00:18:03,840 --> 00:18:06,040 Speaker 1: supposed to be reading just to discuss and I wasn't 311 00:18:06,040 --> 00:18:07,800 Speaker 1: supposed to be coming every talking about you and change 312 00:18:07,840 --> 00:18:11,320 Speaker 1: my whold LinkedIn account And thank you Jesus, you're you 313 00:18:11,520 --> 00:18:15,320 Speaker 1: saved my brand? Do you did? Because I'm I'm thinking 314 00:18:15,359 --> 00:18:19,000 Speaker 1: something definitely to go from marketing and branded expert. That's 315 00:18:19,000 --> 00:18:24,120 Speaker 1: all I had. That's all I had out that wrong 316 00:18:24,480 --> 00:18:26,080 Speaker 1: and then and then, but the beauty of it, I'm 317 00:18:26,200 --> 00:18:28,239 Speaker 1: just tell you before we go to break, she has 318 00:18:28,240 --> 00:18:30,480 Speaker 1: an example of how it should look. She shows you 319 00:18:30,840 --> 00:18:33,680 Speaker 1: how her LinkedIn account looks. I'm on the phone with 320 00:18:33,840 --> 00:18:38,560 Speaker 1: Steph Tech. I'm gonna calling. It's definitely Humphrey, She's HPC. 321 00:18:38,720 --> 00:18:42,000 Speaker 1: Let's talk about that a little bit. Uh. HBCU grad family. 322 00:18:42,040 --> 00:18:44,639 Speaker 1: You always like to bring up when when people who 323 00:18:44,680 --> 00:18:48,560 Speaker 1: are HBCU grads, you and engineer. I'm actually gonna feat you. 324 00:18:48,880 --> 00:18:52,240 Speaker 1: I'm starting this big HBCU Awards platform and I'm gonna 325 00:18:52,320 --> 00:18:54,639 Speaker 1: feat you you as one of my people on that 326 00:18:54,760 --> 00:18:58,400 Speaker 1: platform because I go into the education of hbc US 327 00:18:58,520 --> 00:19:01,360 Speaker 1: and you know then in there in the stand program 328 00:19:01,560 --> 00:19:04,600 Speaker 1: medical uh it because you know, people kind of see 329 00:19:04,720 --> 00:19:09,560 Speaker 1: HBCUs strictly as watching bands and football, and that's not fair. 330 00:19:09,680 --> 00:19:13,240 Speaker 1: And so I developed a platform called HBC Awards where 331 00:19:13,680 --> 00:19:17,159 Speaker 1: I look at the educational into growth of what HBCUs. 332 00:19:17,160 --> 00:19:19,520 Speaker 1: I always tell people, if it was not for HBCUs, 333 00:19:19,960 --> 00:19:22,080 Speaker 1: then I would not have I would not be where 334 00:19:22,080 --> 00:19:25,240 Speaker 1: I'm at today because they were built because they weren't 335 00:19:25,280 --> 00:19:28,200 Speaker 1: letting us in college. That's right, have you made me? 336 00:19:29,000 --> 00:19:30,639 Speaker 1: And so I talked to us about family before we 337 00:19:30,680 --> 00:19:33,520 Speaker 1: get it back into the book. Oh my gosh. You 338 00:19:33,600 --> 00:19:37,000 Speaker 1: know also that's that's in the first chapter too, about 339 00:19:37,280 --> 00:19:41,560 Speaker 1: your brand protecting your Yes, yes, because the thing about 340 00:19:41,600 --> 00:19:44,920 Speaker 1: your brand is, you know, we you can. You can 341 00:19:45,560 --> 00:19:48,359 Speaker 1: shape it and and mold it and create what you 342 00:19:48,440 --> 00:19:51,359 Speaker 1: want people to see about you online. But that's not 343 00:19:51,440 --> 00:19:54,320 Speaker 1: the only place that gets represented. You know, it's represented 344 00:19:54,359 --> 00:19:56,280 Speaker 1: when you when you shake your hand in person and 345 00:19:56,480 --> 00:19:59,040 Speaker 1: look somebody in the eye. It's represented when you send 346 00:19:59,119 --> 00:20:02,320 Speaker 1: that email, uh, that cold emails that person you want 347 00:20:02,359 --> 00:20:05,439 Speaker 1: to ask to be your Mentor's represented, you know, by 348 00:20:05,600 --> 00:20:08,399 Speaker 1: what somebody is saying about you when you're not in 349 00:20:08,520 --> 00:20:11,200 Speaker 1: the room. You know, all of those opinions that people 350 00:20:11,240 --> 00:20:13,320 Speaker 1: have about you go into your brand as well, but 351 00:20:13,680 --> 00:20:16,040 Speaker 1: you know, since I'm in tech and you know, engineer 352 00:20:16,080 --> 00:20:19,160 Speaker 1: and all that stuff, the digital footprint space is where 353 00:20:19,640 --> 00:20:23,400 Speaker 1: you know, I focused because that's where young people tend 354 00:20:23,520 --> 00:20:26,399 Speaker 1: to make the bulk of their mistakes, and you know, 355 00:20:26,640 --> 00:20:29,440 Speaker 1: and and things get a little bit dicey for them online. 356 00:20:29,480 --> 00:20:31,399 Speaker 1: So that's why we talk about the digital footprint. But 357 00:20:31,720 --> 00:20:34,000 Speaker 1: when you're talking about your brand, it's it's all of 358 00:20:34,119 --> 00:20:36,960 Speaker 1: those things. And you know, I wasn't representing my brand 359 00:20:37,040 --> 00:20:40,920 Speaker 1: super super well back in the day before I got 360 00:20:41,000 --> 00:20:44,000 Speaker 1: to fam you because I was recruited. I was recruited 361 00:20:44,119 --> 00:20:47,720 Speaker 1: very heavily by President Frederick S. Humphrey's no relation. He 362 00:20:48,080 --> 00:20:50,280 Speaker 1: hasn't mess at the end, I don't um but I 363 00:20:50,359 --> 00:20:53,040 Speaker 1: was recruited very heavily, and and blew him out, blew 364 00:20:53,119 --> 00:20:56,000 Speaker 1: him off completely. You know, he called my housewife when 365 00:20:56,040 --> 00:20:57,760 Speaker 1: I was a sening you're in high school, and I 366 00:20:57,840 --> 00:21:00,560 Speaker 1: didn't pick up. I didn't answer the own. I didn't 367 00:21:00,600 --> 00:21:03,160 Speaker 1: go to the information session. He was in town. I'm 368 00:21:03,160 --> 00:21:06,400 Speaker 1: originally from Pittsburgh, PA, and he was in town doing 369 00:21:06,440 --> 00:21:09,520 Speaker 1: an info session about FAMU. I didn't go. I didn't 370 00:21:09,680 --> 00:21:12,280 Speaker 1: bother with it. I said, I don't know nothing about no, 371 00:21:12,440 --> 00:21:14,600 Speaker 1: fam you who wants to go there. I want to 372 00:21:14,640 --> 00:21:17,159 Speaker 1: go to M I T or Georgia Tech or you know, 373 00:21:17,480 --> 00:21:20,320 Speaker 1: Stanford or somewhere like that. And and just really had 374 00:21:20,600 --> 00:21:23,880 Speaker 1: really didn't consider it at all. But but the grace 375 00:21:23,960 --> 00:21:27,520 Speaker 1: of God protects babies and fools. And you know, he 376 00:21:27,640 --> 00:21:29,760 Speaker 1: called me back a third time and he said, listen, 377 00:21:29,960 --> 00:21:31,760 Speaker 1: I want you to come to Florida A and M. 378 00:21:32,200 --> 00:21:35,680 Speaker 1: And at the time, he had an initiative where he 379 00:21:35,920 --> 00:21:41,560 Speaker 1: wanted to have more National Achievement scholars than any other university, yes, 380 00:21:41,960 --> 00:21:44,200 Speaker 1: any other university in the country. And he and he 381 00:21:44,320 --> 00:21:47,040 Speaker 1: did that during the time that president of Humphreys was 382 00:21:47,160 --> 00:21:49,679 Speaker 1: the president of FAMI. You uh, Florida and M had 383 00:21:49,720 --> 00:21:52,159 Speaker 1: more National Achievement scholars than any other school in the country. 384 00:21:52,560 --> 00:21:55,399 Speaker 1: And um and I was a National Achievement scholars So 385 00:21:55,480 --> 00:21:59,120 Speaker 1: that's why he had sort of targeted me to to recruit. 386 00:21:59,320 --> 00:22:01,200 Speaker 1: And you know, he's like, listen, I need you, I 387 00:22:01,320 --> 00:22:03,080 Speaker 1: need you down here. That that's all I can tell you. 388 00:22:03,160 --> 00:22:05,160 Speaker 1: And if you come, you won't have to pay a dime. 389 00:22:05,320 --> 00:22:08,679 Speaker 1: So I said, shoot, sign me up. And that's that's 390 00:22:08,720 --> 00:22:10,520 Speaker 1: what we don't we we had we just throwing up 391 00:22:10,560 --> 00:22:13,280 Speaker 1: money like that. I like me up. So UM got 392 00:22:13,320 --> 00:22:15,600 Speaker 1: a chance to go down and visit the university um 393 00:22:16,320 --> 00:22:18,520 Speaker 1: my spring break of my senior year in high school, 394 00:22:18,640 --> 00:22:22,240 Speaker 1: and just totally fell in love with the idea of 395 00:22:22,600 --> 00:22:28,480 Speaker 1: so many black people all together at the same space 396 00:22:29,280 --> 00:22:32,200 Speaker 1: with the same goal. I had never seen that before. 397 00:22:32,240 --> 00:22:35,880 Speaker 1: I mean my my high school. It wasn't predominantly black 398 00:22:36,000 --> 00:22:39,200 Speaker 1: or predominantly white. It was pretty mixed. Um. So, you know, 399 00:22:39,359 --> 00:22:43,159 Speaker 1: just that idea of being in a place where everybody 400 00:22:43,240 --> 00:22:46,159 Speaker 1: looked like you, and everybody and all of the professors 401 00:22:46,200 --> 00:22:48,840 Speaker 1: looked like you, and you know, and everybody was in 402 00:22:49,000 --> 00:22:53,960 Speaker 1: pursuit of you know, higher learning, higher education of better life. 403 00:22:54,400 --> 00:22:56,760 Speaker 1: That whole thing. It just it was life changing. It 404 00:22:56,880 --> 00:22:59,760 Speaker 1: was absolutely life changing. Wow, that's great. Let's let's go 405 00:22:59,840 --> 00:23:01,520 Speaker 1: to some of the things that you talked in the book. 406 00:23:02,080 --> 00:23:05,920 Speaker 1: Let's talk about what exactly is a digital footprint, because 407 00:23:05,960 --> 00:23:09,400 Speaker 1: you discussed that. So that is, yes, your digital footprint 408 00:23:09,520 --> 00:23:14,720 Speaker 1: is any and all of your electronically connected activity, email, 409 00:23:14,960 --> 00:23:19,720 Speaker 1: social media, emails, group chat, you know, emails, google, searches, 410 00:23:20,480 --> 00:23:24,880 Speaker 1: um anything that anything connected to the internet. Anything connected 411 00:23:24,880 --> 00:23:28,480 Speaker 1: to the Internet is your makes up your digital footprints. 412 00:23:28,520 --> 00:23:31,359 Speaker 1: So when you're talking about how that informs your personal brand. 413 00:23:31,400 --> 00:23:34,639 Speaker 1: You need to understand that all of that goes into it, 414 00:23:35,040 --> 00:23:38,000 Speaker 1: because all of that stuff is something that is searchable 415 00:23:38,080 --> 00:23:41,280 Speaker 1: and recoverable if you can find it and bring it 416 00:23:41,359 --> 00:23:43,879 Speaker 1: back up to show somebody. That's a part of your 417 00:23:43,880 --> 00:23:47,159 Speaker 1: digital footprint. Because because initially with the with the with 418 00:23:47,280 --> 00:23:51,480 Speaker 1: the family connection, you will not representing your brand correctly. 419 00:23:51,600 --> 00:23:54,800 Speaker 1: Use represents brand as a as a lazy person. You 420 00:23:55,000 --> 00:23:57,879 Speaker 1: represent your brand as a person who don't call back 421 00:23:58,080 --> 00:24:00,879 Speaker 1: a person who you know who to add a minimum, 422 00:24:00,920 --> 00:24:03,639 Speaker 1: I could have called the man back right right, So 423 00:24:03,720 --> 00:24:05,600 Speaker 1: that was that. That was a representative. That's one of 424 00:24:05,600 --> 00:24:07,119 Speaker 1: the things you talk about. That's why you tell your 425 00:24:07,160 --> 00:24:09,440 Speaker 1: story of the book is that it all starts with you, 426 00:24:10,200 --> 00:24:12,119 Speaker 1: your brain, It all starts with you. It all starts 427 00:24:12,200 --> 00:24:14,920 Speaker 1: with you. Absolutely, And he could have He would have 428 00:24:15,000 --> 00:24:18,560 Speaker 1: been well within his right to say, that's a little girl. 429 00:24:18,920 --> 00:24:20,440 Speaker 1: You know what I mean, forget her? You know what 430 00:24:20,520 --> 00:24:23,080 Speaker 1: I mean, I got, I got plenty of national there's 431 00:24:23,080 --> 00:24:25,000 Speaker 1: plenty of national team of scholars in the country. That 432 00:24:25,640 --> 00:24:27,920 Speaker 1: what you forgot, Steff, you forgot? You forgot. See you 433 00:24:27,920 --> 00:24:32,359 Speaker 1: are in football terms, you are five star recruit, saying 434 00:24:32,800 --> 00:24:34,480 Speaker 1: just let me just slowing this down. Staff. You know 435 00:24:34,960 --> 00:24:37,240 Speaker 1: you because you have changed with Shawn's life and LinkedIn, 436 00:24:37,359 --> 00:24:40,360 Speaker 1: So I gotta call your five star recruits. See, five 437 00:24:40,440 --> 00:24:44,199 Speaker 1: star recruits can kind of like be stupid a little bit, 438 00:24:44,440 --> 00:24:50,840 Speaker 1: and it still getting scholarships, you know, because because it 439 00:24:50,960 --> 00:24:53,159 Speaker 1: was a blessing. Because when I'm reading your book, it 440 00:24:53,320 --> 00:24:55,960 Speaker 1: is so many things that I was just like, first, 441 00:24:56,119 --> 00:24:58,560 Speaker 1: one of the things you say is writing skills, Okay, 442 00:24:59,119 --> 00:25:03,119 Speaker 1: and I I I it's free, but it also can 443 00:25:03,160 --> 00:25:07,280 Speaker 1: purchase it. It's called grammar Lely grammar. And so every 444 00:25:07,320 --> 00:25:10,920 Speaker 1: time I send an email, it pops up. Every time 445 00:25:11,000 --> 00:25:13,439 Speaker 1: I go on LinkedIn, it pops up. If I want 446 00:25:13,480 --> 00:25:16,720 Speaker 1: to check my spelling, check my words, check my commas, 447 00:25:17,119 --> 00:25:20,720 Speaker 1: check my parentheses, check everything, and the same thing, especially 448 00:25:20,760 --> 00:25:23,920 Speaker 1: when I'm writing an extended email, it pops up. And 449 00:25:24,040 --> 00:25:27,159 Speaker 1: so there are things out there that will that protect me, 450 00:25:28,000 --> 00:25:33,040 Speaker 1: that will help you. And like I said, it's free, 451 00:25:33,119 --> 00:25:36,000 Speaker 1: it's free, but you can upgrade it beyond free. But 452 00:25:36,160 --> 00:25:38,960 Speaker 1: I just know that when you say writing skills, that's 453 00:25:39,000 --> 00:25:41,439 Speaker 1: what I'm just saying. It's such a wonderful book, Staff, 454 00:25:41,960 --> 00:25:44,840 Speaker 1: and that you've written because of the fact that one 455 00:25:45,200 --> 00:25:50,200 Speaker 1: chapter totally rewrote my whole LinkedIn prop platform, and then 456 00:25:50,280 --> 00:25:54,920 Speaker 1: other great chapters reminded me the importance of what I'm doing. 457 00:25:55,280 --> 00:25:59,480 Speaker 1: State of course, State of course, Yes, yes, content is king, 458 00:26:00,080 --> 00:26:03,840 Speaker 1: but consistency it's queen, you know, and have just made 459 00:26:03,880 --> 00:26:08,920 Speaker 1: that up. I'm gonna use that again. It's true though, 460 00:26:09,000 --> 00:26:12,680 Speaker 1: continent is king, but consistent. People want to hear what 461 00:26:12,880 --> 00:26:14,520 Speaker 1: people want to hear what you have to say. But 462 00:26:14,600 --> 00:26:17,200 Speaker 1: you gotta keep saying and you and you can't be 463 00:26:17,320 --> 00:26:21,119 Speaker 1: wishy washy and flaky about how often you posed or 464 00:26:21,560 --> 00:26:23,560 Speaker 1: when you posed or and it doesn't have to be 465 00:26:23,640 --> 00:26:26,080 Speaker 1: every day. I think that's where people get, especially people 466 00:26:26,119 --> 00:26:28,359 Speaker 1: that are trying to grow their followers. I get questions 467 00:26:28,400 --> 00:26:29,800 Speaker 1: all the time, but how can I get my phone? 468 00:26:29,960 --> 00:26:32,800 Speaker 1: I got this business, you know, the cupcake shop or whatever. 469 00:26:33,240 --> 00:26:35,399 Speaker 1: And then I go and look at their feed and 470 00:26:35,960 --> 00:26:38,080 Speaker 1: you know, their last post was from two weeks ago, 471 00:26:38,520 --> 00:26:42,239 Speaker 1: and and that's just not but but but you, that's 472 00:26:42,240 --> 00:26:44,480 Speaker 1: a lot of work. That's a lot of work. But 473 00:26:44,600 --> 00:26:47,399 Speaker 1: I gotta it's a lot of work. But you have 474 00:26:47,480 --> 00:26:49,880 Speaker 1: to understand, number one, it doesn't have to be every day. 475 00:26:49,960 --> 00:26:52,600 Speaker 1: When I say consistent, I don't mean every day, all, 476 00:26:53,040 --> 00:26:55,160 Speaker 1: do we say something stuff? Can I say something? First 477 00:26:55,200 --> 00:26:57,399 Speaker 1: of all, let's say something about this. We're in an 478 00:26:57,440 --> 00:27:00,199 Speaker 1: era where used it used to be what you had 479 00:27:00,240 --> 00:27:03,359 Speaker 1: to get on the radio show, product commercial by print 480 00:27:03,400 --> 00:27:06,440 Speaker 1: ad and now they have a system out here that's free, 481 00:27:06,680 --> 00:27:12,119 Speaker 1: that's free. All it takes is effort, consistency and planning. Okay, now, 482 00:27:12,200 --> 00:27:16,240 Speaker 1: now that's that's the key in this conversation. Now effort. Now, 483 00:27:16,800 --> 00:27:18,680 Speaker 1: if it's effort and this will be something that you 484 00:27:18,760 --> 00:27:20,480 Speaker 1: want to do. Now, they're supposed to be your dreams, 485 00:27:20,560 --> 00:27:22,520 Speaker 1: supposed to be your gift. I'm supposed to be your passion. 486 00:27:24,320 --> 00:27:27,480 Speaker 1: Where the complaints coming from. So if if it's difficult 487 00:27:27,560 --> 00:27:30,760 Speaker 1: for you to post about your cupcakes, tell the story 488 00:27:30,840 --> 00:27:33,160 Speaker 1: about your chicken wings, you might want to get out 489 00:27:33,200 --> 00:27:36,200 Speaker 1: that business. Because if you don't have the passion to 490 00:27:36,760 --> 00:27:40,040 Speaker 1: excitedly tell people what excites supposed to excite you it 491 00:27:40,119 --> 00:27:42,480 Speaker 1: makes you your money, then that's a problem that you 492 00:27:42,600 --> 00:27:45,360 Speaker 1: need to really research and move on to the next 493 00:27:45,400 --> 00:27:47,800 Speaker 1: story because that storyline is not gonna last. And that's 494 00:27:47,840 --> 00:27:50,200 Speaker 1: what happens for people all the time. It is. But 495 00:27:51,000 --> 00:27:53,200 Speaker 1: it's tough because, especially if you are a small business 496 00:27:53,240 --> 00:27:56,840 Speaker 1: owner and you're you're doing everything yourself. You're the marketing team, 497 00:27:56,960 --> 00:27:59,760 Speaker 1: you're the distribution, you're the and you got to go 498 00:27:59,840 --> 00:28:02,280 Speaker 1: back and private kicker wings or bake the cupcakes too. 499 00:28:02,720 --> 00:28:05,440 Speaker 1: You know, that's just one more thing to do after 500 00:28:05,520 --> 00:28:09,639 Speaker 1: a long day. But you know, prioritizing it by maybe 501 00:28:09,840 --> 00:28:13,520 Speaker 1: taking you know, three hours on a Sunday and scheduling 502 00:28:13,680 --> 00:28:15,720 Speaker 1: some stuff to go out. There are tons of free 503 00:28:15,840 --> 00:28:18,760 Speaker 1: tools that you can use to do that, like Buffer 504 00:28:18,960 --> 00:28:22,119 Speaker 1: or hoop sweet um. But but but, and again, it 505 00:28:22,200 --> 00:28:24,480 Speaker 1: doesn't have to be every day. If people know that 506 00:28:24,640 --> 00:28:27,960 Speaker 1: you're gonna post some some some delicious you know, mouth 507 00:28:28,040 --> 00:28:30,639 Speaker 1: water and pictures of cupcakes on Monday, Monday and Friday, 508 00:28:31,000 --> 00:28:32,960 Speaker 1: they come to expect that. So they know that's when 509 00:28:33,000 --> 00:28:35,879 Speaker 1: they can that's when they'll see your content. So you know, 510 00:28:36,040 --> 00:28:38,560 Speaker 1: whatever that is, whatever that looks like for you and 511 00:28:38,720 --> 00:28:41,720 Speaker 1: what you're comfortable with, you know, make that happen. But 512 00:28:41,920 --> 00:28:46,160 Speaker 1: just be consistent. I'm talking to Stefinitie, Steph Tech, Comfrey Family, 513 00:28:46,320 --> 00:28:51,719 Speaker 1: grad UH Florida and m HPCs. You uh, don't let 514 00:28:51,760 --> 00:28:53,960 Speaker 1: your digital footprint kick you in the butt. A lesson 515 00:28:54,120 --> 00:28:56,480 Speaker 1: what not to do on the Internet to build your 516 00:28:56,560 --> 00:28:59,120 Speaker 1: personal brand where can you get these books or this book? 517 00:29:00,280 --> 00:29:03,480 Speaker 1: It will launch officially on August tent so you'll be 518 00:29:03,480 --> 00:29:05,320 Speaker 1: able to geting on Amazon there, but you can pre 519 00:29:05,480 --> 00:29:08,880 Speaker 1: order it right now on my website till that few 520 00:29:08,920 --> 00:29:11,520 Speaker 1: tweet dot com Okay, cool? Uh, Simon ad send me 521 00:29:11,560 --> 00:29:13,160 Speaker 1: a banner so I can put it in my newsletter 522 00:29:13,280 --> 00:29:16,320 Speaker 1: this week. Okay, I'm gonna put a little nice little 523 00:29:16,360 --> 00:29:19,200 Speaker 1: quote that you change my brand and LinkedIn, I recommend more. 524 00:29:19,360 --> 00:29:23,400 Speaker 1: I'm gonna endorse you in my news letter this week. Okay, okay, cool. 525 00:29:23,440 --> 00:29:24,920 Speaker 1: There's a couple of things that were in the in 526 00:29:25,000 --> 00:29:27,240 Speaker 1: the book. It was some it was some lingo that 527 00:29:27,360 --> 00:29:29,480 Speaker 1: you threw out there that I want to talk about 528 00:29:29,560 --> 00:29:32,040 Speaker 1: that and SEO like you know where the s CEO 529 00:29:32,360 --> 00:29:36,320 Speaker 1: is a search engine optimization and let's talk about who 530 00:29:36,560 --> 00:29:39,200 Speaker 1: is the Icloud's side. You know a lot of your 531 00:29:39,240 --> 00:29:42,400 Speaker 1: wayback machine and talk about t T I don't kept 532 00:29:42,400 --> 00:29:45,320 Speaker 1: going where's t O S where's the old terms of service? Okay? Cool? 533 00:29:45,640 --> 00:29:47,920 Speaker 1: So so let's let's start with the s c O. 534 00:29:48,280 --> 00:29:52,360 Speaker 1: S CEO. Search engine optimization s c O is very 535 00:29:52,520 --> 00:29:55,840 Speaker 1: important and I don't think people really pay enough attention 536 00:29:55,880 --> 00:30:01,720 Speaker 1: to it because it's it's a it's a really involved algorithm. Basically, 537 00:30:01,840 --> 00:30:04,800 Speaker 1: so when you google something, you know, say you google 538 00:30:04,960 --> 00:30:07,400 Speaker 1: little Black Dress, you know, the first thing that comes 539 00:30:07,480 --> 00:30:10,440 Speaker 1: up might be macys dot com, then northrom dot com, 540 00:30:10,600 --> 00:30:13,840 Speaker 1: then Sex's Avenue or whatever. However that order comes up. 541 00:30:14,240 --> 00:30:17,240 Speaker 1: There's a reason for that, and that search engine optimization. 542 00:30:17,360 --> 00:30:21,040 Speaker 1: That search engine optimization is the the order in which 543 00:30:21,520 --> 00:30:25,480 Speaker 1: things get returned in search. And there's a lot of, 544 00:30:26,080 --> 00:30:28,760 Speaker 1: you know, stuff going on behind the curtain that makes 545 00:30:28,840 --> 00:30:30,760 Speaker 1: that happen, a lot of stuff you can do for 546 00:30:30,880 --> 00:30:35,520 Speaker 1: your website, for your social media, for whatever. But the 547 00:30:35,600 --> 00:30:39,440 Speaker 1: reason it's important is because depending on how you depending 548 00:30:39,480 --> 00:30:43,440 Speaker 1: on what your digital footprint looks like, you have some 549 00:30:44,280 --> 00:30:48,360 Speaker 1: little bit of control over what that search result looks like. 550 00:30:48,760 --> 00:30:51,040 Speaker 1: So if you've never Googled yourself, I say, that's where 551 00:30:51,040 --> 00:30:53,400 Speaker 1: you start Google yourself and see what comes back. You know, 552 00:30:53,560 --> 00:30:55,920 Speaker 1: you never know. You you may be thinking you're out 553 00:30:55,960 --> 00:30:58,680 Speaker 1: here killing the branding game and the marketing game, but 554 00:30:59,040 --> 00:31:01,440 Speaker 1: your name doesn't show up on a Google search and 555 00:31:01,520 --> 00:31:04,959 Speaker 1: tell five pages in or there might be somebody out 556 00:31:05,000 --> 00:31:07,840 Speaker 1: here that has your same name that's getting better search 557 00:31:07,920 --> 00:31:10,320 Speaker 1: results as you, and that that maybe you don't want 558 00:31:10,360 --> 00:31:12,960 Speaker 1: people to to associate with your name. You know, maybe 559 00:31:13,000 --> 00:31:15,840 Speaker 1: it's a porn star, maybe it's somebody with a criminal 560 00:31:15,920 --> 00:31:19,120 Speaker 1: record or something like that. So, um, so you wanna 561 00:31:19,600 --> 00:31:23,000 Speaker 1: you want to have as much control over what the 562 00:31:23,160 --> 00:31:26,680 Speaker 1: Internet knows about you and shows other people about you 563 00:31:27,200 --> 00:31:31,200 Speaker 1: as possible. So your digital footprint should reflect that. So 564 00:31:31,320 --> 00:31:34,800 Speaker 1: you should be taking advantage of as many social platforms 565 00:31:34,840 --> 00:31:39,120 Speaker 1: as possible, because social media platforms do excellent s c O. UM. 566 00:31:39,240 --> 00:31:41,240 Speaker 1: So if you have an account with that platform and 567 00:31:41,280 --> 00:31:44,520 Speaker 1: your account is complete and all the required fields or 568 00:31:44,720 --> 00:31:46,840 Speaker 1: or filled in, and you've got a photo and you 569 00:31:46,920 --> 00:31:49,280 Speaker 1: gotta BUYO and all that good stuff, and you're engaging 570 00:31:49,360 --> 00:31:52,120 Speaker 1: with the platform, those will come up near the top. 571 00:31:52,400 --> 00:31:54,920 Speaker 1: If you have your own website, that will usually come 572 00:31:55,000 --> 00:31:57,600 Speaker 1: up right near the top. If you have a YouTube channel. 573 00:31:57,640 --> 00:32:00,440 Speaker 1: You know, however, many as many digital such as you 574 00:32:00,560 --> 00:32:03,840 Speaker 1: can get, uh, those will usually bubble up to the top. 575 00:32:03,920 --> 00:32:06,320 Speaker 1: And then you know, depending on who you are, if 576 00:32:06,360 --> 00:32:09,040 Speaker 1: you if you can get any media attention, that kind 577 00:32:09,080 --> 00:32:10,920 Speaker 1: of stuff usually comes up on the first couple of pages. 578 00:32:11,000 --> 00:32:13,400 Speaker 1: So so when you're when you're thinking about how I 579 00:32:13,520 --> 00:32:17,040 Speaker 1: build my digital footprint so that you know when someone 580 00:32:17,160 --> 00:32:20,080 Speaker 1: googles me, they see the stuff I want them to see. 581 00:32:20,560 --> 00:32:23,760 Speaker 1: You think about those digital assets that you have access to, 582 00:32:24,280 --> 00:32:26,520 Speaker 1: and honestly, you know we we we talked about LinkedIn 583 00:32:26,560 --> 00:32:29,080 Speaker 1: a lot, this this type, this hour. But that's a 584 00:32:29,160 --> 00:32:31,080 Speaker 1: brook place to start if you don't have your own 585 00:32:31,120 --> 00:32:33,480 Speaker 1: website yet, or if you don't plan on getting one. 586 00:32:33,880 --> 00:32:36,600 Speaker 1: LinkedIn is a great place to start for anybody because 587 00:32:36,600 --> 00:32:39,320 Speaker 1: their s c o is amazing. LinkedIn is still the 588 00:32:39,400 --> 00:32:41,160 Speaker 1: first thing that comes up when you search my name 589 00:32:41,400 --> 00:32:43,720 Speaker 1: and I have a website, I have a website, I 590 00:32:43,760 --> 00:32:46,520 Speaker 1: got Instagram, I got everything. But LinkedIn is still the 591 00:32:46,600 --> 00:32:49,480 Speaker 1: first thing that comes up. So because it was built 592 00:32:49,600 --> 00:32:51,720 Speaker 1: right and you had the right information in there, unlike 593 00:32:51,760 --> 00:32:57,440 Speaker 1: with McDonald. That's why mc LinkedIn account never down at 594 00:32:57,440 --> 00:33:00,560 Speaker 1: the bottom. Down at the bottom is terrible. It's just 595 00:33:00,680 --> 00:33:04,280 Speaker 1: just terrible. I'm talking to my friend Stephanie Stephtech Humphrey. 596 00:33:05,320 --> 00:33:09,640 Speaker 1: Her book entitled Don't let your Digital Footprint Kick You 597 00:33:09,800 --> 00:33:11,800 Speaker 1: in the Butt. A Lesson in what not to do 598 00:33:12,080 --> 00:33:14,840 Speaker 1: on the Internet to build your personal brand. It's only 599 00:33:14,920 --> 00:33:17,720 Speaker 1: seven one pages. It's amazing. But before I go, I 600 00:33:17,760 --> 00:33:19,520 Speaker 1: wanted to talk about this little thing. And I think 601 00:33:19,560 --> 00:33:21,840 Speaker 1: that was catches the attention of high school students when 602 00:33:21,840 --> 00:33:25,520 Speaker 1: you go over there, teenagers and and these photos they 603 00:33:25,600 --> 00:33:29,560 Speaker 1: sent out semi nude or for nude, and it can 604 00:33:29,640 --> 00:33:33,480 Speaker 1: just damage their whole careers. Uh. Talk about that because 605 00:33:33,480 --> 00:33:35,959 Speaker 1: I know a lot of parents listen and they can 606 00:33:36,000 --> 00:33:39,200 Speaker 1: tell their child h warning about this situation because they 607 00:33:39,240 --> 00:33:41,720 Speaker 1: heard it on money making conversations. That plays a role 608 00:33:41,800 --> 00:33:43,800 Speaker 1: in this book. I'm telling you, this book covers a 609 00:33:44,360 --> 00:33:48,680 Speaker 1: cyber bullying and revenge porn uh iicloud a photo upload. 610 00:33:48,760 --> 00:33:52,480 Speaker 1: It's an amazing book that Stephanie. But stephan before we leave, 611 00:33:52,640 --> 00:33:55,840 Speaker 1: talk to us about that. Yeah, kids really have to 612 00:33:55,880 --> 00:33:57,720 Speaker 1: be careful with that because I know that's the way 613 00:33:57,760 --> 00:34:00,280 Speaker 1: that they communicate these days, and that's the way they alert, 614 00:34:00,360 --> 00:34:04,320 Speaker 1: and that's how relationships UH interact these days. But that 615 00:34:04,560 --> 00:34:07,480 Speaker 1: kind of thing will follow you around the web forever. 616 00:34:07,640 --> 00:34:10,720 Speaker 1: You can go on YouTube right now and google revenge 617 00:34:10,800 --> 00:34:14,399 Speaker 1: porn and you'll see women thirty thirty five years old 618 00:34:14,560 --> 00:34:17,479 Speaker 1: that sent a photo when they were seventeen that still 619 00:34:17,640 --> 00:34:19,879 Speaker 1: comes up when you search for their name. That still 620 00:34:20,520 --> 00:34:22,560 Speaker 1: is keeping them from getting the jobs they want and 621 00:34:22,680 --> 00:34:25,320 Speaker 1: and living the life that they want because of this 622 00:34:25,640 --> 00:34:29,320 Speaker 1: one time when this one boy, you know, asking for 623 00:34:29,440 --> 00:34:32,320 Speaker 1: this picture. So we really got to stress to to 624 00:34:32,480 --> 00:34:36,360 Speaker 1: our young ladies, especially that you know, it's just not 625 00:34:36,520 --> 00:34:38,759 Speaker 1: worth it. It's just not worth it. But I won't 626 00:34:38,800 --> 00:34:42,000 Speaker 1: tell who is worth it. The tech Queen, Steph Tech, 627 00:34:43,400 --> 00:34:45,520 Speaker 1: she's got it going on. You know. I always enjoyed 628 00:34:45,920 --> 00:34:47,440 Speaker 1: when you come on my show. I always appreciate you 629 00:34:47,520 --> 00:34:49,720 Speaker 1: taking the time to come on my show. We always 630 00:34:49,760 --> 00:34:51,640 Speaker 1: have a great time. But the information you give is 631 00:34:51,760 --> 00:34:54,439 Speaker 1: always uh. I think life changed because of the fact 632 00:34:54,480 --> 00:34:57,279 Speaker 1: that people's lives they don't listen, you know, if they 633 00:34:57,320 --> 00:35:00,400 Speaker 1: don't think before they post, it can really change their future. 634 00:35:00,560 --> 00:35:04,040 Speaker 1: Currently because the pastor in the social and digital world, 635 00:35:04,280 --> 00:35:07,040 Speaker 1: the past don't leave you. It's just hanging out there 636 00:35:07,080 --> 00:35:09,359 Speaker 1: in cyberspace. You can click to lead. All you want 637 00:35:09,960 --> 00:35:14,120 Speaker 1: is athletes that the baseball football from the past when 638 00:35:14,160 --> 00:35:17,000 Speaker 1: it was in high school and said little racial statements 639 00:35:17,160 --> 00:35:19,320 Speaker 1: that are coming back to haunt them and having to 640 00:35:19,400 --> 00:35:22,160 Speaker 1: apologize and all these things. Steph. All I need from 641 00:35:22,200 --> 00:35:24,560 Speaker 1: you is a banner so I can promote your book 642 00:35:24,640 --> 00:35:27,400 Speaker 1: on my social media. I will also promote you in 643 00:35:27,520 --> 00:35:29,879 Speaker 1: my hp TU Awards. You're gonna get a little noticed 644 00:35:29,880 --> 00:35:31,880 Speaker 1: a little a little thing, gonna tag you, let you 645 00:35:31,960 --> 00:35:34,920 Speaker 1: know that we love you. But keep winning. Okay, I 646 00:35:35,040 --> 00:35:37,640 Speaker 1: appreciate you, so, I appreciate you. Thank you so much. 647 00:35:37,760 --> 00:35:39,759 Speaker 1: Alrighty al. If you want to hear more interviews on 648 00:35:39,800 --> 00:35:42,279 Speaker 1: money Making Conversations, please go to Money Making Conversation dot 649 00:35:42,320 --> 00:35:46,320 Speaker 1: com with Sean McDonald. I'm your host. In this season 650 00:35:46,360 --> 00:35:49,120 Speaker 1: of giving, Cools has gifts for all your loved ones. 651 00:35:49,440 --> 00:35:53,240 Speaker 1: For those who like to keep it cozy, find fleeces, sweaters, loungeware, 652 00:35:53,320 --> 00:35:57,080 Speaker 1: blankets and throws. Or support minority owned or founded brands 653 00:35:57,200 --> 00:36:00,239 Speaker 1: by giving gifts from Human Nation and Shame Ways year 654 00:36:00,600 --> 00:36:03,720 Speaker 1: and in the spirit of giving, Coals Cares is donating 655 00:36:03,840 --> 00:36:08,000 Speaker 1: eight million dollars to local nonprofits nationwide. 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