WEBVTT - Study Hall: Killer Mike on Building a Business Empire

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<v Speaker 1>Coach, the energy out there felt different. What changed for

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<v Speaker 1>the team today?

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<v Speaker 2>It was a new game day scratches from the California

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<v Speaker 2>Lottery players everything.

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<v Speaker 3>Those games sent the team's energy through the roof.

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<v Speaker 1>Are you saying it was the off field play that

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<v Speaker 1>made the difference on the field.

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<v Speaker 3>Hey, little play makes your day, and today it made

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<v Speaker 3>the game.

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<v Speaker 1>That's all for now, Coach, one more question play than

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<v Speaker 1>New Los Angeles Chargers, San Francisco forty nine ers and

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<v Speaker 1>Los Angeles ram scratchers from the California Lottery.

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<v Speaker 4>A little play can make your day.

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<v Speaker 2>Peace made responsibily. Must be eighteen years or older to

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<v Speaker 2>purchase late or claim in.

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<v Speaker 5>The Netflix series that you had when you went like

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<v Speaker 5>I think it was seven days. Like you just try

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<v Speaker 5>to just only spend with black businesses, and he's like

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<v Speaker 5>even if you, it's like everything has to be.

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<v Speaker 2>You got to learn to cooperate. You know, Wars won

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<v Speaker 2>without allies. I'm sorry that off points, but the point

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<v Speaker 2>that I'm trying to make is that the federal government,

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<v Speaker 2>at one point, instead of making the big banks to

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<v Speaker 2>fair business in terms of redline and stuff with black people,

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<v Speaker 2>said no, we'll just support the black banks, and they

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<v Speaker 2>never came through on their promise. Right, and they still

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<v Speaker 2>want to come vote, but they never came through on

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<v Speaker 2>their prom We should be forced to have the federal

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<v Speaker 2>government to do that, and at the same time we

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<v Speaker 2>should be cooperating with larger bankings institutions, many of which

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<v Speaker 2>whose banks were built directly off the backs and its

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<v Speaker 2>slaved after. Right, when you look at stocks and buns,

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<v Speaker 2>a lot of that is you wasn't starting the bun.

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<v Speaker 2>You weren't the problem, That's what you were. So my

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<v Speaker 2>thing is.

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<v Speaker 3>Again, I learned selling drugs me and.

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<v Speaker 2>You could be at war a year ago and year

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<v Speaker 2>a lady, and the prices is right, and shit, I

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<v Speaker 2>don't want to kill you no more.

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<v Speaker 6>I got a hundred bands, you got a hundred maths.

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<v Speaker 6>We got a two hundred and fift do dollars deal.

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<v Speaker 6>My comtey got twenty by your Bundy got twenty five.

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<v Speaker 6>So at a certain point, it's not that the pain

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<v Speaker 6>isn't there, it's not that the tragedy isn't there. At

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<v Speaker 6>what point do we have to start understanding that to

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<v Speaker 6>win a war? I must Ally, the United States and

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<v Speaker 6>Russia have never liked each other, just two radically different

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<v Speaker 6>concepts on how to treat people and how to different money.

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<v Speaker 6>But when Joermany popped up and was Omar and everybody.

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<v Speaker 3>Motherfucker's found a way to get a low shut up

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<v Speaker 3>to a lot of soldier.

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<v Speaker 2>So we we have to we have to think with

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<v Speaker 2>the same mentality that I don't have to like to

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<v Speaker 2>love you, but in matters of strengthening me as an

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<v Speaker 2>individual in my understanding what I can do in my group,

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<v Speaker 2>in our community, our partner, or ally with you.

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<v Speaker 3>In a matter of big world. And that's just that's

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<v Speaker 3>just what it is.

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<v Speaker 5>So let me let me let me ask you a

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<v Speaker 5>question because I know not only are your entrepreneur, but

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<v Speaker 5>you're really in the politics.

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<v Speaker 3>I don't want to be. That was the second.

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<v Speaker 7>That was the saying because what you just said is

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<v Speaker 7>what you said about the president.

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<v Speaker 4>Now, like I don't have to like him or even

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<v Speaker 4>vote for him, but if he does something that helps

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<v Speaker 4>my community, I should take advantage of that.

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<v Speaker 3>Because I'm taking advantage. I'm taking advantage of everything I'm telling.

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<v Speaker 3>But that's every president. Yeah, it ain't just president. Now

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<v Speaker 3>that there has been no president that has been for

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<v Speaker 3>the black community. That yeah, that's the fact. That's that

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<v Speaker 3>has been no president that has been for the black community.

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<v Speaker 2>But if your policy affects the black community in a

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<v Speaker 2>positive way, which can affect the greater community, I have

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<v Speaker 2>to pay you some attention. It's that sif I have

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<v Speaker 2>to pay you some Obamas for it. No, not really,

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<v Speaker 2>I'm clearing what I say or how I said. There

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<v Speaker 2>has been no president that's for the black community. But

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<v Speaker 2>if that president playing in any way or policy helps

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<v Speaker 2>the black community, I'm for that thing. You get what

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<v Speaker 2>I'm saying. I rate all us presidents at about a

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<v Speaker 2>ce different variations from a C minus down into the

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<v Speaker 2>d's too. You know, when you start off with slave

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<v Speaker 2>masters and presidents, that's a really funky comment. So you

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<v Speaker 2>have to spend your life as a person of color

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<v Speaker 2>reconciling the fact that the dollars that in your pocket

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<v Speaker 2>will bent me and the slave masters that are only

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<v Speaker 2>that that that give you work and value to the

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<v Speaker 2>things you're doing own people, and that wealth is something.

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<v Speaker 2>So you know, when we get walking, we get mad,

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<v Speaker 2>we want to castigate rappers and then a tightness and

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<v Speaker 2>right thing with your money, you had better do jacks.

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<v Speaker 2>Now you're twenty nine, bill that you're tipping the stripper

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<v Speaker 2>with because hit a genocide on people that were from

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<v Speaker 2>middle of America and never were read and were here

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<v Speaker 2>before you got here. So you're passing a genocidal bill

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<v Speaker 2>to pay for your Sarah and your your need to

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<v Speaker 2>get grinded on. And you've never chastised yourself enough to say,

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<v Speaker 2>I'll only pay by PayPal because.

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<v Speaker 3>Or greenwood.

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<v Speaker 7>So I'm by the way.

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<v Speaker 3>You know what you know?

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<v Speaker 2>Man, in matters of money, we had better learn that

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<v Speaker 2>we're going to have to pack some emotion to the

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<v Speaker 2>side to accomplish specific goals from a monetary standpoints, so

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<v Speaker 2>that we can take care of ourselves because no one's

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<v Speaker 2>coming to save us. Nothing's coming out in sky to

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<v Speaker 2>save us. Karma, although it's a nice concept. Evil people

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<v Speaker 2>live longer and they seem to be happier. George Buston

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<v Speaker 2>down he was ninety middle something. So but you were.

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<v Speaker 3>You were ship Bernie Sanders absolutely, so you work.

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<v Speaker 2>You have progressive I guess liberal views. If voting for

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<v Speaker 2>Bernie Sanders takes my taxes up out of the forties

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<v Speaker 2>into the fifties, just as succeed takes care the next

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<v Speaker 2>twenty five to thirty years of Americans in terms of education,

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<v Speaker 2>health care, trade that trade and college education and basics

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<v Speaker 2>and extensive health care, and provide social programs that grow

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<v Speaker 2>us as a country. I have no aversion to supporting it,

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<v Speaker 2>and in fact, I think that much of his policy

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<v Speaker 2>has been robbed and looted by both parties at this point,

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<v Speaker 2>versus us getting behind the person who wanted to give

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<v Speaker 2>us everything we would have needed during this pandemic, including

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<v Speaker 2>some type of universal income, including some type of health

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<v Speaker 2>care that was universal leading toward it, including decriminalization marijuana,

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<v Speaker 2>including a federal task force that would have dealt with row,

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<v Speaker 2>including knowledge that would.

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<v Speaker 3>Have affected us.

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<v Speaker 2>But because we didn't do it, because we didn't go

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<v Speaker 2>that move, or because we got robbed of it, or whatever.

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<v Speaker 2>The theory is being, you gotta you know, you gotta

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<v Speaker 2>be with what you got, and you better master your coin,

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<v Speaker 2>you know, because we're we're in a system where as

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<v Speaker 2>much as they want to say they care like Vernie,

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<v Speaker 2>they don't. And if you're if you're not going to

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<v Speaker 2>allow me to pay my ten or fifteen extra to

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<v Speaker 2>let someone like him leave the way, don't get mad.

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<v Speaker 2>And I'm gonna try to keep an extra ten of

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<v Speaker 2>fifteen percent and figure out who the fuck Trump's tax

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<v Speaker 2>layer is.

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<v Speaker 3>On the West side.

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<v Speaker 2>But I didn't, you know, I didn't. I didn't vote

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<v Speaker 2>for the evil person.

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<v Speaker 7>I want that may be I want to go back

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<v Speaker 7>to it.

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<v Speaker 4>I want to go back to Greenway for a second,

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<v Speaker 4>because a lot of times, and even in the book,

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<v Speaker 4>it dies into the fact of black banks being put

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<v Speaker 4>in neighborhoods right where deposits weren't coming in at a

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<v Speaker 4>frequent rate, and so they had to charge higher interest

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<v Speaker 4>rates when they weren't loaning out money because most of

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<v Speaker 4>people don't really understand how banks take money the losses, right,

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<v Speaker 4>So my thing is like, is Greenwood is there going

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<v Speaker 4>to be similar how other interest rates are going to

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<v Speaker 4>be competing with the big bank?

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<v Speaker 2>So that's their goal first versus deposits savings, and so

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<v Speaker 2>it's steps.

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<v Speaker 3>This is where we are. First.

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<v Speaker 2>First, the goal is to wipe out check pashing her,

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<v Speaker 2>to wipe out the main the main parasites in poor

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<v Speaker 2>and working class people's fly. So you know, people here

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<v Speaker 2>saved twenty forty bucks. It doesn't sound like much to them,

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<v Speaker 2>But when you're talking about now you can save ten

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<v Speaker 2>percent of your income, what about and the person gets

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<v Speaker 2>to raise and get five on your thousand. Now you're

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<v Speaker 2>saving more money. So that is the attack, and the

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<v Speaker 2>next phase is in loans and home ownership, automobile.

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<v Speaker 3>Ownership, and then the phase after that.

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<v Speaker 2>So I like the fact that Ryan is, unlike in

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<v Speaker 2>the past, is not trying to do everything himself at

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<v Speaker 2>the same time as much as he's seeking And they're

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<v Speaker 2>talking to allies at this moment realizing who are they

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<v Speaker 2>going to get into business with in terms of partnering

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<v Speaker 2>with larger institutions that recover.

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<v Speaker 3>Who are the.

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<v Speaker 2>Institutions that your money is an actually going to be

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<v Speaker 2>sitting with and as a platform, what they can do

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<v Speaker 2>to reduce the even cost of you, help you become

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<v Speaker 2>more financially literate, help you to save.

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<v Speaker 4>And so I'm thinking that's the first step to eradicate the

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<v Speaker 4>check cashing. Yes, push in the back of the day

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<v Speaker 4>was also the cell phone store.

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<v Speaker 2>Absolutely, that's level.

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<v Speaker 4>Then we got the deposits and loans, and so I

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<v Speaker 4>guess the next the last stage would be business loan,

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<v Speaker 4>small business loans.

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<v Speaker 2>Yeah, well, small man, I don't think that's the last stage.

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<v Speaker 2>I just think that I just think that if you're

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<v Speaker 2>going to run nine miles. Plot out your first three,

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<v Speaker 2>then plot out your next three, and then your final three.

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<v Speaker 3>Right. God, so let's just say those are the first

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<v Speaker 3>three miles.

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<v Speaker 5>Yeah, and I saw I wrestling with Ryan said like,

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<v Speaker 5>I think fifty of black businesses. Oh, black businesses get

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<v Speaker 5>loans at fifty percent lower rate white businesses.

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<v Speaker 2>I think it's we're returned, yeah, at fifty percent lower rates.

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<v Speaker 2>We're also denied in comparable application. We're denied twenty one

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<v Speaker 2>percent of the time in white some on eight.

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<v Speaker 5>Okay, So any so I'm assuming that's something that you

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<v Speaker 5>guys will be trying to eradicate as far as what.

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<v Speaker 2>There's definitely going to be. You know, Greenwood is not Superman,

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<v Speaker 2>doesn't come in the same What it is is a

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<v Speaker 2>part of the Avengers. It's a part of alternative ways

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<v Speaker 2>now for us to take control around dollar. And that's

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<v Speaker 2>everything from a new black credit union that's popping up.

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<v Speaker 2>That's everything from the traditional black banks that are already

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<v Speaker 2>in the market, whether it be Citizens Trust or Carver

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<v Speaker 2>or One United. And that's new platforms and fintech like Greenwood.

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<v Speaker 2>You know, I'm an advocate for you know, if you

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<v Speaker 2>want to if you want to get the freedom, take

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<v Speaker 2>a whole lot of buses, you know, don't depend on

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<v Speaker 2>everyone going in one bus, you know what I'm saying.

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<v Speaker 2>And he even told me and Ryan don't travel together,

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<v Speaker 2>you know what I mean. He's just like what you

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<v Speaker 2>guys are doing is that, seeon, don't even travel together.

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<v Speaker 2>Because if freedom is the objective, there may be slightly

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<v Speaker 2>different variations of but we'll get there even if it's

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<v Speaker 2>not at the same time. But I think we need

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<v Speaker 2>a lot of pistons firing in an engine, not just one,

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<v Speaker 2>and we have to we have to begin to end.

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<v Speaker 2>I will want or need to critique or overly criticize

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<v Speaker 2>based on the past failure, because the failure is something

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<v Speaker 2>you learned from that.

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<v Speaker 3>And that's the part.

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<v Speaker 4>It was like if people understood their relationship with the money,

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<v Speaker 4>they would understand. It's like if my iPhone breaks, I

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<v Speaker 4>don't say I'm never using Apples yet anything. I'm just

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<v Speaker 4>gonna get another iPhone, you know what I mean. But

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<v Speaker 4>if we like and I bank with citizens, shout out

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<v Speaker 4>to citizens. But if they like, if they mess up

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<v Speaker 4>with deposit, It's not like y'all never banking with them again.

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<v Speaker 7>I'm gonna give them the same.

0:10:26.440 --> 0:10:27.200
<v Speaker 3>We gotta get it fixed.

0:10:27.679 --> 0:10:29.240
<v Speaker 2>And again that's why I tell people like one day

0:10:29.240 --> 0:10:32.000
<v Speaker 2>as a leader, which I wasn't even in the in

0:10:32.480 --> 0:10:34.360
<v Speaker 2>thanks to be, But they pay another people like that

0:10:34.440 --> 0:10:38.120
<v Speaker 2>black women to make me leave. But you know, I'm

0:10:38.120 --> 0:10:41.200
<v Speaker 2>going to say, my bad, I fucked up. Yeah, you know,

0:10:41.400 --> 0:10:43.920
<v Speaker 2>let me. Let me get back on the bus, figure out.

0:10:43.960 --> 0:10:46.520
<v Speaker 2>And there's another reason I constantly consult with people too,

0:10:47.080 --> 0:10:49.400
<v Speaker 2>you know what I mean? Even before saying yes it is,

0:10:49.440 --> 0:10:53.200
<v Speaker 2>I called around to black men who had ran banks.

0:10:53.240 --> 0:10:54.839
<v Speaker 2>I called around the people work, like, what do you

0:10:54.880 --> 0:10:57.280
<v Speaker 2>think of this? What's fin take? Helped me understand and

0:10:57.520 --> 0:10:59.959
<v Speaker 2>I got, you know, at least and I already knew.

0:11:00.160 --> 0:11:02.800
<v Speaker 2>I already trusted Andy, I already trusted Ryan because I've

0:11:02.800 --> 0:11:05.120
<v Speaker 2>seen him do it. But I just wanted to learn more.

0:11:05.120 --> 0:11:07.480
<v Speaker 2>I'm gonna cost like I found you guys, he's learning.

0:11:08.080 --> 0:11:09.320
<v Speaker 2>It's kind of bouncing around.

0:11:20.760 --> 0:11:24.920
<v Speaker 3>We definitely right.

0:11:27.440 --> 0:11:29.040
<v Speaker 2>I appreciate that. So what's your all right?

0:11:29.120 --> 0:11:31.360
<v Speaker 5>So as far as business, because you're a business owner,

0:11:32.640 --> 0:11:34.959
<v Speaker 5>we're sitting in a business right now. So as you said,

0:11:35.400 --> 0:11:38.200
<v Speaker 5>Brick and mart especially Brick and Martar businesses have been

0:11:38.240 --> 0:11:42.120
<v Speaker 5>hit tremendously hard since the pandemic, especially black businesses. Over

0:11:42.200 --> 0:11:47.240
<v Speaker 5>forty percent of black businesses have completely closed. So what

0:11:47.400 --> 0:11:51.559
<v Speaker 5>is your opinion, because I personally think that, like some

0:11:51.600 --> 0:11:53.840
<v Speaker 5>of the problems in the Black community as far as businesses,

0:11:53.840 --> 0:11:56.439
<v Speaker 5>that we're too reliant on brick and martar because that's

0:11:56.440 --> 0:11:58.679
<v Speaker 5>what we know, right. It's like we know sneaker stores,

0:11:58.679 --> 0:12:01.280
<v Speaker 5>we know hair salons, we knowstaurants, we know barbershops. They're

0:12:01.280 --> 0:12:05.680
<v Speaker 5>all great because there's service based businesses. But in times

0:12:05.760 --> 0:12:09.200
<v Speaker 5>like this, it's difficult because you have overhead, you have staff,

0:12:09.200 --> 0:12:11.240
<v Speaker 5>you have things of that nature. So now you're you're

0:12:11.280 --> 0:12:13.079
<v Speaker 5>going into the financial space, but you still have a

0:12:13.120 --> 0:12:15.840
<v Speaker 5>brick and mortar business. You think there's a balance between

0:12:15.880 --> 0:12:17.640
<v Speaker 5>the two for business owners or I mean, I think

0:12:17.640 --> 0:12:19.480
<v Speaker 5>there has to be for certain businesses. You know, I

0:12:19.520 --> 0:12:22.319
<v Speaker 5>think that people like the congregated Fellowship. So you can

0:12:22.360 --> 0:12:27.040
<v Speaker 5>only keep churches, restaurants, liquor stores, and barbershops clothes on all.

0:12:27.160 --> 0:12:28.840
<v Speaker 5>You know them guys are gonna hang in front of

0:12:28.840 --> 0:12:31.680
<v Speaker 5>the liquor store, you know not people are.

0:12:31.559 --> 0:12:34.240
<v Speaker 7>Going to come and get Groomuse are essential business, essential business, and.

0:12:36.960 --> 0:12:37.640
<v Speaker 3>You can't get drunk.

0:12:37.679 --> 0:12:40.600
<v Speaker 2>You go go're allowed the politicians sneaking us all.

0:12:40.800 --> 0:12:43.720
<v Speaker 3>But we have to change methodology in here.

0:12:43.800 --> 0:12:46.400
<v Speaker 2>You come here now either you have a mask or

0:12:46.400 --> 0:12:49.400
<v Speaker 2>we have one available. Take your temperature by pointment, and

0:12:49.520 --> 0:12:51.600
<v Speaker 2>only if we have four people in the chair, can

0:12:51.600 --> 0:12:52.720
<v Speaker 2>only be four of the people sitting.

0:12:52.840 --> 0:12:53.840
<v Speaker 3>So you know, and my.

0:12:53.880 --> 0:12:55.920
<v Speaker 2>Staff is great about that. I gotta I gotta give

0:12:56.000 --> 0:12:58.240
<v Speaker 2>them that. They keep it clean, they keep it sanitized.

0:12:58.520 --> 0:13:00.840
<v Speaker 2>Our bathrooms are always on that A stipper of mine

0:13:00.880 --> 0:13:02.200
<v Speaker 2>makes sure I judged businesses.

0:13:02.320 --> 0:13:04.520
<v Speaker 5>That's what was like, Yo, this this might be the

0:13:04.559 --> 0:13:07.319
<v Speaker 5>cleanest barbershop I've ever seen in my life. Like you

0:13:07.400 --> 0:13:10.120
<v Speaker 5>see Macul shots out Selene, what's my new guy's name?

0:13:10.880 --> 0:13:14.520
<v Speaker 5>Shots out to Sam Celeen. I thought Sam was Celeen

0:13:14.679 --> 0:13:15.400
<v Speaker 5>is such a pro.

0:13:15.600 --> 0:13:18.080
<v Speaker 2>He got hired as an intern paid internship, you know,

0:13:18.280 --> 0:13:21.439
<v Speaker 2>not a lot, but I would have bought a few panchoys.

0:13:21.640 --> 0:13:26.400
<v Speaker 2>But Selene also has has a talent of camera work.

0:13:26.440 --> 0:13:28.480
<v Speaker 2>And he said, hey, I worked myself out of internship.

0:13:28.640 --> 0:13:30.079
<v Speaker 2>I'm still going to do this type of stuff for

0:13:30.120 --> 0:13:32.920
<v Speaker 2>the shot, but I'm going to find a comparable replacement

0:13:33.000 --> 0:13:35.120
<v Speaker 2>and train him. So I got to give him. Those

0:13:35.120 --> 0:13:36.920
<v Speaker 2>are the type of people you want. I want to

0:13:36.920 --> 0:13:39.440
<v Speaker 2>say and I spent a lot of years floundering in

0:13:39.559 --> 0:13:42.200
<v Speaker 2>Barbara because what we had barbaring, because what we had

0:13:42.559 --> 0:13:44.160
<v Speaker 2>was people who were used to the old school way

0:13:44.320 --> 0:13:45.960
<v Speaker 2>in which I cut hair.

0:13:45.800 --> 0:13:48.120
<v Speaker 3>All day, but I don't clean up all day. It

0:13:48.240 --> 0:13:49.959
<v Speaker 3>was I paid bouver rent.

0:13:49.840 --> 0:13:52.560
<v Speaker 2>So I feel like I'm an independent contractor. But you

0:13:52.640 --> 0:13:54.880
<v Speaker 2>never have to worry about your air being hot.

0:13:54.960 --> 0:13:56.840
<v Speaker 3>You never have to worry about it being coffee.

0:13:56.840 --> 0:13:58.800
<v Speaker 2>You never have to or those things get solved quickly,

0:13:59.160 --> 0:14:01.240
<v Speaker 2>but you never think of about the variation of boothhunt

0:14:01.280 --> 0:14:02.520
<v Speaker 2>every changes that type stuff.

0:14:02.520 --> 0:14:04.000
<v Speaker 3>So I love.

0:14:03.840 --> 0:14:06.040
<v Speaker 2>Working with people that get it, you know what I'm saying.

0:14:06.080 --> 0:14:08.560
<v Speaker 2>And I love working with people that take cleaning the

0:14:08.600 --> 0:14:10.640
<v Speaker 2>corners of a building as seriously as they.

0:14:10.520 --> 0:14:12.960
<v Speaker 3>Take making sure that the light is on outside in

0:14:13.000 --> 0:14:13.880
<v Speaker 3>that register.

0:14:13.720 --> 0:14:17.880
<v Speaker 2>Because you know, I have poured a lot into a

0:14:18.000 --> 0:14:20.280
<v Speaker 2>dream that really is a platform for other people to

0:14:20.280 --> 0:14:24.080
<v Speaker 2>prosper from. You know, I want to. I will not

0:14:24.280 --> 0:14:27.720
<v Speaker 2>have succeeded if we do not do what Chick fil

0:14:27.720 --> 0:14:31.880
<v Speaker 2>A did. Chick fil A took a novel concept and

0:14:32.080 --> 0:14:35.160
<v Speaker 2>gave the first opportunity for franchising.

0:14:34.560 --> 0:14:36.600
<v Speaker 3>To members of the church and members of the family.

0:14:36.880 --> 0:14:37.440
<v Speaker 3>They gave it to.

0:14:37.400 --> 0:14:39.920
<v Speaker 2>People they knew would take pride in it. So Chick

0:14:39.920 --> 0:14:42.560
<v Speaker 2>fil A has always been ran. It's a different type

0:14:42.880 --> 0:14:43.520
<v Speaker 2>of pride.

0:14:43.640 --> 0:14:43.880
<v Speaker 3>You know.

0:14:44.160 --> 0:14:47.720
<v Speaker 2>Andy Young talks about going and seeing Kathy Truitt walk

0:14:47.760 --> 0:14:52.000
<v Speaker 2>into stores and start cooking hisself. You know that that

0:14:52.120 --> 0:14:54.000
<v Speaker 2>is a mission that's greater than I want to make

0:14:54.040 --> 0:14:57.120
<v Speaker 2>a lot of money, that has added locations, that has

0:14:57.120 --> 0:14:59.920
<v Speaker 2>sent kids to college because they got an amazing scholarship fund.

0:15:00.320 --> 0:15:02.760
<v Speaker 2>People genuinely seen happens when you walk from Chick fil A.

0:15:02.760 --> 0:15:08.520
<v Speaker 2>You're going to McDonald a little different that on McDonald

0:15:09.320 --> 0:15:10.080
<v Speaker 2>You know, they might not.

0:15:10.080 --> 0:15:10.920
<v Speaker 3>Be treated.

0:15:12.320 --> 0:15:14.560
<v Speaker 2>It too much like Chick fil A grow ownership right

0:15:14.560 --> 0:15:18.040
<v Speaker 2>from behind these barber chairs, behind that desk. So you know,

0:15:18.160 --> 0:15:20.560
<v Speaker 2>if Selim or Sam or any intern that comes to

0:15:20.680 --> 0:15:23.640
<v Speaker 2>here grows to become an owner, you know, shouts out

0:15:23.640 --> 0:15:25.200
<v Speaker 2>to Mliss over with the Hawks, who went from being

0:15:25.240 --> 0:15:28.520
<v Speaker 2>a ball girl. I think any NBA for a now

0:15:28.640 --> 0:15:30.720
<v Speaker 2>runs marketing for the Hawks. Those are the type of

0:15:30.720 --> 0:15:33.040
<v Speaker 2>stories I want my classform to create, and that does

0:15:33.080 --> 0:15:35.160
<v Speaker 2>come with making money, but that comes from having a

0:15:35.160 --> 0:15:37.920
<v Speaker 2>team of people that add to that in that way.

0:15:38.040 --> 0:15:40.080
<v Speaker 7>I think that's why what you're doing, you guys are doing.

0:15:40.480 --> 0:15:42.040
<v Speaker 7>It's so important because.

0:15:41.760 --> 0:15:44.200
<v Speaker 4>You get it right, Like you know what it takes

0:15:44.280 --> 0:15:47.560
<v Speaker 4>to give a loan or to a barbershop or here someone, Yeah,

0:15:47.600 --> 0:15:50.080
<v Speaker 4>these businesses that typically wouldn't get along with. But you

0:15:50.080 --> 0:15:54.440
<v Speaker 4>said some interesting now your dreams, right, So the barbershop,

0:15:54.520 --> 0:15:57.480
<v Speaker 4>was this a dream? And if so, what what's the next? Well,

0:15:58.000 --> 0:16:00.520
<v Speaker 4>because I'm thinking my mind like you didn't know fintach.

0:16:00.600 --> 0:16:02.160
<v Speaker 4>So this kind of just came along and it was

0:16:02.160 --> 0:16:02.960
<v Speaker 4>a great opportunity.

0:16:03.120 --> 0:16:06.160
<v Speaker 2>So what I wanted to own up? Like I wanted

0:16:06.400 --> 0:16:11.960
<v Speaker 2>I want. I knew very young. I was like very young,

0:16:12.080 --> 0:16:13.320
<v Speaker 2>I was like this yard.

0:16:13.080 --> 0:16:16.880
<v Speaker 3>Work ships not for the real man? What do you

0:16:16.960 --> 0:16:19.360
<v Speaker 3>what are you people selling drugs out here?

0:16:21.240 --> 0:16:25.120
<v Speaker 2>I see my nigga make three hundred, my grandmother gaining

0:16:25.120 --> 0:16:27.960
<v Speaker 2>the ragged ass lawnmower. I'm going, you know, cushing fucking

0:16:28.040 --> 0:16:30.440
<v Speaker 2>more twenty five twenty bucks.

0:16:30.440 --> 0:16:31.320
<v Speaker 3>And then old.

0:16:31.040 --> 0:16:35.680
<v Speaker 2>People like after they see you do it quick, this

0:16:35.760 --> 0:16:38.840
<v Speaker 2>nigga twelve hoursoo, you know, you don't think all people

0:16:39.200 --> 0:16:41.520
<v Speaker 2>can't slick you, but they're finesse you on the West Side.

0:16:41.920 --> 0:16:45.240
<v Speaker 2>But when my mom took me the Decatur, you know,

0:16:45.880 --> 0:16:47.880
<v Speaker 2>my mom lived in the cab those people didn't mind

0:16:47.880 --> 0:16:49.680
<v Speaker 2>paying twenty bucks. There was a kid living next door

0:16:49.720 --> 0:16:52.160
<v Speaker 2>to me didn't mind getting paid ten, So I would

0:16:52.200 --> 0:16:53.280
<v Speaker 2>charge ours twenty five.

0:16:53.480 --> 0:16:53.960
<v Speaker 3>You know what I mean.

0:16:54.000 --> 0:16:56.520
<v Speaker 2>I'd give him ten. Keep your teen us my lawnmower.

0:16:56.640 --> 0:17:01.000
<v Speaker 2>I gotta do maintenance on this motherfucker dog. So I

0:17:01.080 --> 0:17:04.600
<v Speaker 2>learned very early that figure out the deal, to figure

0:17:04.600 --> 0:17:06.840
<v Speaker 2>out who's smart. My mom had a good business money,

0:17:06.880 --> 0:17:10.159
<v Speaker 2>you know what I mean. She she was always about

0:17:10.280 --> 0:17:13.080
<v Speaker 2>not working and figuring out ways to She was a

0:17:13.160 --> 0:17:17.119
<v Speaker 2>floors by nature, its main choose an artist. She dated

0:17:17.440 --> 0:17:20.520
<v Speaker 2>very successful and she did a very successful successful drug

0:17:20.560 --> 0:17:23.080
<v Speaker 2>dealer who opened up businesses as well. So she was

0:17:23.119 --> 0:17:26.520
<v Speaker 2>just always thinking. So you know, for me, it's like

0:17:26.880 --> 0:17:31.520
<v Speaker 2>it's my next thing. My next thing is master earners.

0:17:31.520 --> 0:17:31.920
<v Speaker 3>What's up?

0:17:32.000 --> 0:17:34.479
<v Speaker 4>You ever walk into a small business and everything just

0:17:34.640 --> 0:17:37.800
<v Speaker 4>works like the checkout as fast, the receipts are digital,

0:17:38.320 --> 0:17:41.320
<v Speaker 4>tipping is a breeze, and you're out the door before

0:17:41.320 --> 0:17:45.480
<v Speaker 4>the line even builds. Odds are they're using Square. We

0:17:45.640 --> 0:17:48.159
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0:17:48.200 --> 0:17:51.440
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0:17:51.480 --> 0:17:53.760
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0:18:01.480 --> 0:18:04.920
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0:18:05.000 --> 0:18:08.520
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<v Speaker 2>Dream the thing that I started before I find a

0:20:22.440 --> 0:20:25.960
<v Speaker 2>next thing. You know the banking made sense. But I've

0:20:25.960 --> 0:20:28.800
<v Speaker 2>been peeking and poking around there for the last six

0:20:28.840 --> 0:20:32.040
<v Speaker 2>seven years, so this came and dropped in my lap.

0:20:32.080 --> 0:20:34.280
<v Speaker 2>But it was too perfect not to do. And it's

0:20:34.359 --> 0:20:36.280
<v Speaker 2>really a matter of me just getting out and getting

0:20:36.320 --> 0:20:39.000
<v Speaker 2>a message out and getting the message out let people know, hey,

0:20:39.000 --> 0:20:41.520
<v Speaker 2>we're here, we're here. You have an option that doesn't

0:20:41.600 --> 0:20:44.000
<v Speaker 2>lead you to the check cashing place after you get

0:20:44.040 --> 0:20:47.040
<v Speaker 2>your summer camp job. Right, that's easy enough to do it.

0:20:47.720 --> 0:20:49.920
<v Speaker 2>It's daunting getting up at six thirty in the morning

0:20:49.920 --> 0:20:52.119
<v Speaker 2>because people with money are getting up early watching TV.

0:20:52.400 --> 0:20:53.000
<v Speaker 3>You know what I'm saying.

0:20:53.000 --> 0:20:55.080
<v Speaker 2>By the time seven nine of our traffic hit, they

0:20:55.160 --> 0:20:57.160
<v Speaker 2>already in front of the tell they've done what they

0:20:57.160 --> 0:20:59.840
<v Speaker 2>had to do. So that part is like, Okay, this

0:20:59.920 --> 0:21:02.320
<v Speaker 2>is rison is like a real job. I gotta wake up.

0:21:02.600 --> 0:21:04.960
<v Speaker 2>But the brick and mortar stores that we do in

0:21:05.040 --> 0:21:07.520
<v Speaker 2>terms of these shops, and I call them stores because

0:21:07.520 --> 0:21:09.600
<v Speaker 2>what I learned really early is if I'm depending on

0:21:09.640 --> 0:21:13.000
<v Speaker 2>barbers and boot rent, I'm going to fail. I'm going

0:21:13.040 --> 0:21:16.320
<v Speaker 2>to close. Because people's lives is happening. You don't know

0:21:16.359 --> 0:21:18.840
<v Speaker 2>whose child needs what, you don't know what emergencies are

0:21:18.880 --> 0:21:20.879
<v Speaker 2>coming up with their parents. A lot of barbers are

0:21:20.880 --> 0:21:23.400
<v Speaker 2>talented people. They're making money on the quick, so they

0:21:23.520 --> 0:21:26.320
<v Speaker 2>like regular artists or entertainment or tradesmen or responsible for

0:21:26.359 --> 0:21:28.919
<v Speaker 2>more people than themselves, you know. So I started to

0:21:29.080 --> 0:21:32.640
<v Speaker 2>not understand because I still got to pay my rent.

0:21:32.680 --> 0:21:34.840
<v Speaker 2>But I started to see the glitch in the matrix.

0:21:34.840 --> 0:21:35.400
<v Speaker 3>So we are.

0:21:35.320 --> 0:21:38.520
<v Speaker 2>Transitioning to a commission shop, right. So I've been talking

0:21:38.520 --> 0:21:40.439
<v Speaker 2>to people like the owner of sports Clips. I've been

0:21:40.480 --> 0:21:43.720
<v Speaker 2>talking to people like who've worked in Floyd's, the nuty system,

0:21:43.760 --> 0:21:46.840
<v Speaker 2>getting it as we sharpen our system. But what kept

0:21:46.920 --> 0:21:50.000
<v Speaker 2>us open and kept us prospering and went from being

0:21:50.160 --> 0:21:52.480
<v Speaker 2>just a pet project that I wanted to have a

0:21:52.520 --> 0:21:54.680
<v Speaker 2>barbershop so I could have a guy's place to hang.

0:21:54.960 --> 0:21:57.119
<v Speaker 2>As long as it paid for myself, my business partner

0:21:57.119 --> 0:21:58.920
<v Speaker 2>and wife, you know, long as it paid for it self.

0:21:58.920 --> 0:22:00.840
<v Speaker 3>She wasn't gonna get me too much trouble. You know.

0:22:01.000 --> 0:22:02.280
<v Speaker 3>My managers had sat down, like.

0:22:02.320 --> 0:22:05.600
<v Speaker 2>Now paying for itself, make a grand or two after

0:22:05.640 --> 0:22:06.960
<v Speaker 2>bootprint and all your bills paid.

0:22:07.040 --> 0:22:09.280
<v Speaker 3>So it was like cool, and I was like, but then.

0:22:09.119 --> 0:22:10.760
<v Speaker 8>I'm like, you know what, Like when I'm sitting in

0:22:10.800 --> 0:22:14.560
<v Speaker 8>a barbershop. Oftentimes I just need a T shirt, Like

0:22:14.640 --> 0:22:16.520
<v Speaker 8>I just went to picked up some Class Air Forces

0:22:16.560 --> 0:22:18.520
<v Speaker 8>and I got to go to the BB. I don't

0:22:18.520 --> 0:22:19.879
<v Speaker 8>even want to go to the BP. I gotta go

0:22:19.880 --> 0:22:21.639
<v Speaker 8>to the BP. I gotta get Jarrama dollar.

0:22:21.760 --> 0:22:24.600
<v Speaker 2>I don't even want No they T shirt quality whack

0:22:24.960 --> 0:22:27.520
<v Speaker 2>they feel like going to DTLR. So I started saying,

0:22:28.119 --> 0:22:28.800
<v Speaker 2>why wud.

0:22:28.560 --> 0:22:32.000
<v Speaker 3>I selling T shirt? Yeah, we started selling T shirts?

0:22:32.680 --> 0:22:37.560
<v Speaker 2>And then it goes from fussing and fighting with the

0:22:37.600 --> 0:22:41.119
<v Speaker 2>barber about some moneys they don't or don't have, or

0:22:41.119 --> 0:22:44.359
<v Speaker 2>how short his short, to knowing I'm doing thousands of

0:22:44.480 --> 0:22:47.879
<v Speaker 2>months in merchandise, and I start to understand that not

0:22:48.040 --> 0:22:50.639
<v Speaker 2>only are we a barber shop, we're a cultural center

0:22:51.080 --> 0:22:54.560
<v Speaker 2>and the swag shop, unlike most barbershops with shave washing room,

0:22:55.040 --> 0:22:58.239
<v Speaker 2>have the actual culture of barbering. So our faces are

0:22:58.240 --> 0:23:01.400
<v Speaker 2>painted red like a London style barbershop. Our polers read

0:23:01.480 --> 0:23:03.919
<v Speaker 2>like a London style barbershop. Once you get in. We

0:23:03.960 --> 0:23:05.959
<v Speaker 2>try to keep it very simple in terms of what

0:23:06.000 --> 0:23:08.320
<v Speaker 2>you see with the barbers. We use very you know,

0:23:08.359 --> 0:23:10.240
<v Speaker 2>with manly stuff. You can grab this stuff out of

0:23:10.280 --> 0:23:13.560
<v Speaker 2>ciny Sears and Amazon or order it. It drops we have art.

0:23:14.000 --> 0:23:14.639
<v Speaker 3>A fan of art.

0:23:14.680 --> 0:23:16.840
<v Speaker 2>Chris Hoby did this from art Refolks. He also did

0:23:16.840 --> 0:23:19.239
<v Speaker 2>the back. We keep things very simple, very clean, very

0:23:19.280 --> 0:23:21.840
<v Speaker 2>taste and very mad like. And then we get you here,

0:23:22.320 --> 0:23:24.680
<v Speaker 2>come and look at the cool shit you can buy

0:23:24.880 --> 0:23:27.720
<v Speaker 2>to mass the Nikes you just got from Walters an

0:23:27.720 --> 0:23:31.440
<v Speaker 2>outfit of what's happening or wish. We have a symbiotic

0:23:31.520 --> 0:23:34.399
<v Speaker 2>relationship with other small businesses in which we want to

0:23:34.440 --> 0:23:37.800
<v Speaker 2>make merch. The Travis, the Travis, the Travis Scots dropped

0:23:38.040 --> 0:23:41.280
<v Speaker 2>the colorway is no accident. You understand what I'm saying,

0:23:41.320 --> 0:23:43.480
<v Speaker 2>And I know that everybody doesn't want to wear the

0:23:43.480 --> 0:23:44.680
<v Speaker 2>exact same outfit.

0:23:44.440 --> 0:23:44.879
<v Speaker 3>To the club.

0:23:45.160 --> 0:23:48.480
<v Speaker 2>So our customers get exclusives. One of one hundred and

0:23:48.520 --> 0:23:50.679
<v Speaker 2>fifty MANI, one of two hundred and fifty MAINI. You

0:23:50.680 --> 0:23:53.640
<v Speaker 2>know our staple shop shirt sell We got a Transformers,

0:23:53.680 --> 0:23:56.080
<v Speaker 2>We got a Star Stream shirt. Your barbershopp ain't got

0:23:56.080 --> 0:23:57.800
<v Speaker 2>no fucking star, you.

0:23:57.840 --> 0:23:58.200
<v Speaker 3>Know what I mean.

0:23:58.280 --> 0:23:59.720
<v Speaker 7>So I don't even know if they know the Star Ska,

0:24:00.119 --> 0:24:01.320
<v Speaker 7>my favorite character in Man.

0:24:01.320 --> 0:24:04.480
<v Speaker 2>You gotta see them one with two radulos. So what

0:24:04.960 --> 0:24:07.840
<v Speaker 2>we're in the business of doing now is making sure

0:24:07.880 --> 0:24:10.280
<v Speaker 2>that not only do you get a shave washing room,

0:24:10.520 --> 0:24:13.160
<v Speaker 2>proper shave washing room, because you just sitting there getting

0:24:13.160 --> 0:24:16.280
<v Speaker 2>a dry haircut is an experience. You might argue about sports,

0:24:16.320 --> 0:24:19.040
<v Speaker 2>but a shave washing room is the only thirty minutes

0:24:19.040 --> 0:24:22.040
<v Speaker 2>to an hour that the black man or American working

0:24:22.040 --> 0:24:25.120
<v Speaker 2>class man gets. That's just your wife. No, I told

0:24:25.160 --> 0:24:29.600
<v Speaker 2>my wife, he's putting my shit on. Mother fucker, don't

0:24:29.680 --> 0:24:32.440
<v Speaker 2>call me. I'm in a barber shop. This is your

0:24:32.560 --> 0:24:35.480
<v Speaker 2>this is your country club. And so after you get

0:24:35.520 --> 0:24:38.440
<v Speaker 2>that cut and matter change happens. Now you get here

0:24:38.480 --> 0:24:40.040
<v Speaker 2>and you get to take a piece of that culture

0:24:40.040 --> 0:24:41.800
<v Speaker 2>in the real world with you. And what you're also

0:24:41.840 --> 0:24:44.800
<v Speaker 2>about to start seeing from us is content. We work

0:24:44.880 --> 0:24:48.119
<v Speaker 2>with actual artists. Ian Claire is an artist. We work

0:24:48.160 --> 0:24:50.399
<v Speaker 2>with Chris Hobay and artist Scott Fuller is a classic

0:24:50.480 --> 0:24:53.640
<v Speaker 2>designer we work with. So as we drop stuff, you're

0:24:53.640 --> 0:24:56.959
<v Speaker 2>going to see this stuff now we and this is

0:24:57.040 --> 0:24:59.160
<v Speaker 2>you know, when we talk about Schorman Shart, we talking

0:24:59.160 --> 0:25:00.800
<v Speaker 2>about to me, two of the most influential black men

0:25:00.840 --> 0:25:02.840
<v Speaker 2>walk who plays of the Earth. It means something that

0:25:02.880 --> 0:25:05.080
<v Speaker 2>you're in this shirt because this shirt needs to say

0:25:05.119 --> 0:25:10.000
<v Speaker 2>because on the basket determines your worth right. These men

0:25:10.160 --> 0:25:13.440
<v Speaker 2>prove that work ethic determines your work. It actually proves that.

0:25:13.600 --> 0:25:15.760
<v Speaker 2>So in the real world. I want this culture to

0:25:15.840 --> 0:25:18.040
<v Speaker 2>leave from behind the counter and go in the real

0:25:18.040 --> 0:25:20.240
<v Speaker 2>world and create positive and systemic change.

0:25:20.280 --> 0:25:22.440
<v Speaker 3>You know what, This reminds me of Troy, somebody that

0:25:22.480 --> 0:25:23.720
<v Speaker 3>we interviewed recently.

0:25:24.080 --> 0:25:26.360
<v Speaker 2>I guess I know what you Yeah, so.

0:25:26.359 --> 0:25:30.359
<v Speaker 5>Another hip hop lest especially when we haven't dropped this interview. Yes,

0:25:30.400 --> 0:25:40.200
<v Speaker 5>I'm I'm gonna let the count talking about So it's

0:25:40.240 --> 0:25:42.120
<v Speaker 5>crazy because you know, he has a juice bar. Yes,

0:25:42.200 --> 0:25:44.560
<v Speaker 5>I know, and Yankas and we went we did the

0:25:44.600 --> 0:25:46.879
<v Speaker 5>interview in the juice bar, and he was telling us

0:25:46.880 --> 0:25:49.000
<v Speaker 5>how actually before he got there, the staff was telling

0:25:49.080 --> 0:25:51.800
<v Speaker 5>us how it changed the whole culture in the community.

0:25:51.920 --> 0:25:54.359
<v Speaker 5>Like people come and they look forward to getting the

0:25:54.440 --> 0:25:56.679
<v Speaker 5>jew sym and it's like and then he was his

0:25:56.720 --> 0:25:58.960
<v Speaker 5>white heim and his wife was telling us, Now they

0:25:59.080 --> 0:26:02.080
<v Speaker 5>not only do the juices, but they got the online juice,

0:26:02.119 --> 0:26:03.840
<v Speaker 5>and they got the merch and they got the whole thing.

0:26:03.880 --> 0:26:06.200
<v Speaker 5>They turned into a whole business. So it reminds me

0:26:06.280 --> 0:26:08.040
<v Speaker 5>the same thing. It's like, not only are you, it's

0:26:08.080 --> 0:26:09.840
<v Speaker 5>a cultural thing. Like you said, it's a culture for

0:26:09.880 --> 0:26:12.840
<v Speaker 5>the community, but you're integrated, vertically rested peace.

0:26:12.680 --> 0:26:15.160
<v Speaker 4>In this I'm going to because I'm like, yo, this

0:26:15.200 --> 0:26:19.080
<v Speaker 4>is now like when we went to la we had

0:26:19.119 --> 0:26:21.320
<v Speaker 4>to go to the marathon, so juice right, and so

0:26:21.359 --> 0:26:23.840
<v Speaker 4>it was like it becomes a cultural landmarks. And so

0:26:23.880 --> 0:26:26.200
<v Speaker 4>like I saw Nipsey out here, I'm like, yo, that's

0:26:26.240 --> 0:26:28.760
<v Speaker 4>what you created. After a cultural landmark? Was like, now

0:26:28.760 --> 0:26:30.479
<v Speaker 4>when you come to Atlanta, you have to come out

0:26:30.520 --> 0:26:31.280
<v Speaker 4>and go to Yonkers.

0:26:31.520 --> 0:26:32.840
<v Speaker 7>Yo, where's the juice bar?

0:26:33.080 --> 0:26:33.680
<v Speaker 3>You know what I'm saying.

0:26:33.760 --> 0:26:36.480
<v Speaker 4>And it provides not only opportunity for you, but also

0:26:36.520 --> 0:26:38.399
<v Speaker 4>provides opportunity for the community. Because the next thing it

0:26:38.440 --> 0:26:40.240
<v Speaker 4>was like, Yo, how do we grow because maybe this

0:26:40.359 --> 0:26:41.359
<v Speaker 4>merch sells out so fast?

0:26:41.359 --> 0:26:42.359
<v Speaker 3>Now you got to get a factory.

0:26:42.400 --> 0:26:45.200
<v Speaker 2>But that also hips was now maybe we're in this

0:26:45.400 --> 0:26:49.040
<v Speaker 2>Friday or this Friday or next Friday. I go about

0:26:49.040 --> 0:26:52.480
<v Speaker 2>an hour north of here to look at screen pressing

0:26:52.520 --> 0:26:56.040
<v Speaker 2>machines as I own a garage far from here. And

0:26:56.720 --> 0:26:59.520
<v Speaker 2>you know, you use around numbers, right, drug dealers talking

0:26:59.520 --> 0:27:02.520
<v Speaker 2>to We're gonna use a ten thousand dollars number, right,

0:27:02.560 --> 0:27:04.840
<v Speaker 2>So you make ten thousand dollars last month, your plays

0:27:05.840 --> 0:27:08.800
<v Speaker 2>thousand dollars. What I've learned from my wife, whose grandmother

0:27:08.880 --> 0:27:11.840
<v Speaker 2>ran a liquor shot outs, Right, they think number, you

0:27:11.960 --> 0:27:14.240
<v Speaker 2>see a pint, they know how much each shot out

0:27:14.280 --> 0:27:15.879
<v Speaker 2>that pint costs them. How much they should make off

0:27:15.920 --> 0:27:18.480
<v Speaker 2>of plank? She says, Well, I say, well, how much

0:27:18.480 --> 0:27:20.600
<v Speaker 2>it costs is to make the ten? Because if the

0:27:20.640 --> 0:27:22.440
<v Speaker 2>cost for seven to make the ten on the babe

0:27:22.520 --> 0:27:26.080
<v Speaker 2>three I want to make. I want to put three

0:27:26.119 --> 0:27:29.320
<v Speaker 2>in and make seven out. I want to change that, right,

0:27:29.960 --> 0:27:32.840
<v Speaker 2>So I said, how can I cut costscause I'm looking

0:27:32.880 --> 0:27:34.600
<v Speaker 2>at the shirts. We like a lot of color. But

0:27:34.600 --> 0:27:39.719
<v Speaker 2>the more color you use, more expensive shirts. Sorry, I said, man, Yo,

0:27:39.840 --> 0:27:42.520
<v Speaker 2>fuck this shit, I said, I know.

0:27:42.520 --> 0:27:44.679
<v Speaker 3>Somebody got laid off of furnloler fucked up.

0:27:44.720 --> 0:27:46.880
<v Speaker 2>Man. I know it's somebody that don't want to eat.

0:27:47.520 --> 0:27:49.840
<v Speaker 2>I know it's somebody can run a screenprint operation. I

0:27:49.880 --> 0:27:52.159
<v Speaker 2>got a building, Why don't I just go buy my

0:27:52.200 --> 0:27:54.280
<v Speaker 2>own machine? So we're in the process of doing that

0:27:54.359 --> 0:27:58.520
<v Speaker 2>right now, right. I love. Rick Ross's a business man.

0:27:58.880 --> 0:28:00.960
<v Speaker 3>Rick Ross got three hundred son. Niggas got hold of

0:28:00.960 --> 0:28:02.640
<v Speaker 3>the first question.

0:28:03.640 --> 0:28:07.560
<v Speaker 2>Niggas gonna pay the grass Ross starts the grass cut company.

0:28:07.640 --> 0:28:09.280
<v Speaker 2>The way he's shouting out John DM. I'm sure they

0:28:09.320 --> 0:28:12.399
<v Speaker 2>gave a niggas free driver homeboys and would say, hey man,

0:28:12.520 --> 0:28:14.120
<v Speaker 2>let the whole sun says, let me get a job,

0:28:14.440 --> 0:28:16.640
<v Speaker 2>because most people want the dignity of having a job.

0:28:17.400 --> 0:28:20.520
<v Speaker 2>And now he has a way to cycle his money

0:28:20.520 --> 0:28:24.159
<v Speaker 2>within its own ecosystem. Maybe he got Trump's tax shot out,

0:28:27.400 --> 0:28:29.920
<v Speaker 2>and now he's able to put the people around him

0:28:29.960 --> 0:28:32.760
<v Speaker 2>on staff. He's able to dig up John dere Well,

0:28:32.920 --> 0:28:33.640
<v Speaker 2>he got to have a deal.

0:28:33.720 --> 0:28:33.840
<v Speaker 3>Rose.

0:28:34.000 --> 0:28:35.800
<v Speaker 2>You got to tell I need the job. We'd like

0:28:35.840 --> 0:28:38.880
<v Speaker 2>to talk to you about about boy, I don't even

0:28:38.960 --> 0:28:42.480
<v Speaker 2>track the bad but so that that's it. You have

0:28:42.600 --> 0:28:44.440
<v Speaker 2>to start. You learn to do that. You learn to

0:28:45.000 --> 0:28:47.480
<v Speaker 2>get in the game at first and then start saying,

0:28:47.480 --> 0:28:49.400
<v Speaker 2>well what can I produce? What can I do? You know,

0:28:49.480 --> 0:28:53.680
<v Speaker 2>so whether it's Jay who got us interest doing lighters,

0:28:54.000 --> 0:28:55.760
<v Speaker 2>so you know, big lighters are not cheap, but there

0:28:55.760 --> 0:28:57.720
<v Speaker 2>are all these lighters I use, but people are willing

0:28:57.760 --> 0:28:59.760
<v Speaker 2>to pay. You know, it's easy to say a knicks

0:29:00.480 --> 0:29:03.440
<v Speaker 2>as hard to say a dime, but you know it's

0:29:03.480 --> 0:29:05.400
<v Speaker 2>easy to sell. It's easy to sell nick.

0:29:06.440 --> 0:29:07.440
<v Speaker 3>Yeah, like you know, so.

0:29:13.200 --> 0:29:16.640
<v Speaker 2>We we have the specialty items that are synonymous with

0:29:16.720 --> 0:29:18.800
<v Speaker 2>Killer Michael. You watch Trigger Warning, you want to know

0:29:18.800 --> 0:29:20.480
<v Speaker 2>where to get Cripple Cole and blood Pop, will just

0:29:20.480 --> 0:29:23.800
<v Speaker 2>pop up or you get your cripple Cole and Blood

0:29:23.800 --> 0:29:25.520
<v Speaker 2>Pop and more than like, you're gonna say, well, let

0:29:25.520 --> 0:29:27.040
<v Speaker 2>me grab a new era, let me grab a lighter.

0:29:27.120 --> 0:29:29.800
<v Speaker 2>White woman came here last me blessed. I just flopped

0:29:29.880 --> 0:29:32.000
<v Speaker 2>up in the shop. I just pop up in White woman.

0:29:32.080 --> 0:29:35.800
<v Speaker 2>Man spent two hundred and summdd dollars. God bless her

0:29:36.000 --> 0:29:39.280
<v Speaker 2>beautiful cat being a tall listening to in the eighties

0:29:39.280 --> 0:29:42.880
<v Speaker 2>song this was the coolest mom ever. In the middle

0:29:43.000 --> 0:29:45.560
<v Speaker 2>of this shop with all black guys, nobody looking minising.

0:29:45.640 --> 0:29:48.800
<v Speaker 2>She's just like my son loves y'all and I wanted

0:29:48.840 --> 0:29:50.440
<v Speaker 2>to come in. He's to run the jewels fan. I'm like,

0:29:50.480 --> 0:29:54.040
<v Speaker 2>you are the coolest motherfucking We took a great pic,

0:29:54.160 --> 0:29:56.680
<v Speaker 2>but that type of stuff happens more often than not.

0:29:56.920 --> 0:29:59.760
<v Speaker 2>And I realized that the slash shot you know a

0:29:59.800 --> 0:30:01.920
<v Speaker 2>lot people say it's a brand. Absolutely is a brand,

0:30:02.000 --> 0:30:04.320
<v Speaker 2>but it's a brand based around the culture.

0:30:03.960 --> 0:30:06.040
<v Speaker 3>Of black and working class barbershops.

0:30:06.320 --> 0:30:10.240
<v Speaker 2>And what my ambition is to have, my small ambition

0:30:10.320 --> 0:30:12.120
<v Speaker 2>is to have one hundred and fifty three in every

0:30:12.160 --> 0:30:15.040
<v Speaker 2>major black market that's from Buffalo to Miami, from Los

0:30:15.080 --> 0:30:18.800
<v Speaker 2>Angeles to Charlotte. To have three and to expand. I

0:30:18.840 --> 0:30:20.760
<v Speaker 2>see now, as I learn more about this game, and

0:30:20.800 --> 0:30:23.480
<v Speaker 2>I see Floyd's and Ludies and supercussion, great clips, I

0:30:23.520 --> 0:30:25.800
<v Speaker 2>don't see any reasons why we can't get in excess

0:30:25.920 --> 0:30:26.560
<v Speaker 2>to five hundred.

0:30:27.040 --> 0:30:30.320
<v Speaker 4>So at this point, I'm thinking, when people see you,

0:30:30.400 --> 0:30:31.760
<v Speaker 4>do they even think about music?

0:30:31.800 --> 0:30:33.240
<v Speaker 7>But the first thing they think about is like.

0:30:33.800 --> 0:30:37.040
<v Speaker 2>Run the Jews was top ten on the Stillboard two hundred.

0:30:38.480 --> 0:30:40.000
<v Speaker 2>We sold a lot of records. We just did an

0:30:40.040 --> 0:30:42.400
<v Speaker 2>adult swim special I only performers this year that's on

0:30:42.520 --> 0:30:45.720
<v Speaker 2>HBO Max for a month. We're arguably the greatest rap

0:30:45.840 --> 0:30:48.480
<v Speaker 2>duo in the world right now. So I think that

0:30:48.520 --> 0:30:50.760
<v Speaker 2>people know me for music, but I'm more encouraged that

0:30:50.840 --> 0:30:52.120
<v Speaker 2>people know me for more than you.

0:30:52.840 --> 0:30:53.880
<v Speaker 3>So my family's from.

0:30:53.840 --> 0:30:56.920
<v Speaker 2>Tuskege, Alabama, and if you talk about Lionel Richie, of

0:30:56.920 --> 0:30:59.840
<v Speaker 2>course you start singing and people start thinking of great records.

0:31:00.080 --> 0:31:02.200
<v Speaker 2>My family was land on the family. So with my aunt,

0:31:02.240 --> 0:31:04.720
<v Speaker 2>he's remind you, you know, he bout he bought a

0:31:04.720 --> 0:31:07.880
<v Speaker 2>lot of l a baby, he did something with his money.

0:31:07.880 --> 0:31:09.560
<v Speaker 2>He didn't just give it all the children. So first

0:31:09.560 --> 0:31:12.440
<v Speaker 2>stop having children, not a wet lock. And he lay

0:31:12.560 --> 0:31:15.280
<v Speaker 2>like Lionel richie, you know, And and I can at

0:31:15.320 --> 0:31:16.640
<v Speaker 2>chance of that because I was talking to a billion

0:31:16.680 --> 0:31:18.080
<v Speaker 2>are three days ago and he said, one of the

0:31:18.120 --> 0:31:20.560
<v Speaker 2>most savvy business people I know is an entertainer named

0:31:20.600 --> 0:31:27.160
<v Speaker 2>linal He calls lion nail, you know, white liar nail.

0:31:31.800 --> 0:31:32.400
<v Speaker 3>Now that's dope.

0:31:32.400 --> 0:31:34.240
<v Speaker 2>And even when we get to the bar before and

0:31:34.320 --> 0:31:35.800
<v Speaker 2>he gave me an idea I never thought about.

0:31:35.800 --> 0:31:37.720
<v Speaker 5>I go to Barbius my whole life, and he was like,

0:31:37.800 --> 0:31:40.520
<v Speaker 5>how many times you see the barber selling hair grease,

0:31:40.560 --> 0:31:43.800
<v Speaker 5>selling brooms, selling a brush, selling a comb. We said, yeah,

0:31:43.840 --> 0:31:46.200
<v Speaker 5>it's like what you would think like that, that makes sense,

0:31:46.200 --> 0:31:47.000
<v Speaker 5>that makes complete sense.

0:31:47.040 --> 0:31:49.520
<v Speaker 2>It's like, why would I have to leave the barbershop.

0:31:50.760 --> 0:31:56.440
<v Speaker 3>Into beauty store with my wife? So we started brushing.

0:31:56.560 --> 0:31:58.680
<v Speaker 2>I hate born in the beauty stores to buy my

0:31:58.720 --> 0:32:01.080
<v Speaker 2>great so we'll make sure everybody gets the brush of

0:32:01.080 --> 0:32:05.240
<v Speaker 2>stuff too. But beyond that, I found a black company

0:32:05.360 --> 0:32:08.520
<v Speaker 2>based here in Atlanta that that Dutch private labeling that

0:32:08.600 --> 0:32:10.240
<v Speaker 2>you sit down with let them know what you want.

0:32:10.520 --> 0:32:12.280
<v Speaker 2>They create a line for you, and we've got our

0:32:12.320 --> 0:32:15.160
<v Speaker 2>online created and we'll be using a black company as

0:32:15.160 --> 0:32:18.480
<v Speaker 2>I sourced locally to supply line. So by Christmas days

0:32:18.520 --> 0:32:20.560
<v Speaker 2>you'll be able. You'll get guys to get a package

0:32:20.680 --> 0:32:21.360
<v Speaker 2>to take care.

0:32:21.200 --> 0:32:23.800
<v Speaker 3>Of your skin and your beard, your face and all that.

0:32:23.880 --> 0:32:26.400
<v Speaker 2>Because as a guy, man, I'm just simple. I go

0:32:26.520 --> 0:32:29.320
<v Speaker 2>to the mall, or again, I go to Walters or

0:32:29.440 --> 0:32:32.480
<v Speaker 2>wish or or I go to sneaker cartel and I

0:32:32.560 --> 0:32:35.360
<v Speaker 2>get my kids. I don't feel like doing other shit.

0:32:35.920 --> 0:32:36.560
<v Speaker 5>You know what I'm saying.

0:32:36.640 --> 0:32:38.360
<v Speaker 2>I want to get Oh man, I'm in the shop.

0:32:38.440 --> 0:32:41.240
<v Speaker 2>I got a Oh give me that kill your mouses,

0:32:41.280 --> 0:32:42.880
<v Speaker 2>give me give me that kill of your masses, give

0:32:42.920 --> 0:32:43.880
<v Speaker 2>me that brush.

0:32:44.040 --> 0:32:45.640
<v Speaker 3>And I need some Greeks.

0:32:45.680 --> 0:32:48.680
<v Speaker 2>One stop shot, One stop shot, man, Because I sat

0:32:48.720 --> 0:32:50.320
<v Speaker 2>in my barber shop on the south side of the

0:32:50.360 --> 0:32:53.920
<v Speaker 2>O G Shop, and I'm sitting there, you know, slightly stone,

0:32:54.080 --> 0:32:57.720
<v Speaker 2>just observing, observing things, and I see a guy come

0:32:57.760 --> 0:33:01.320
<v Speaker 2>in selling socks. I see aeman come in selling juices.

0:33:01.920 --> 0:33:05.120
<v Speaker 2>I see another guy coming in selling shitty stole from CBS.

0:33:05.160 --> 0:33:07.240
<v Speaker 7>You know what I'm saying, is that guy as a

0:33:07.240 --> 0:33:08.240
<v Speaker 7>as as just a shot.

0:33:08.360 --> 0:33:10.880
<v Speaker 2>This is a store. But and then you know I

0:33:10.880 --> 0:33:12.880
<v Speaker 2>got it where it was like again, where's I learned?

0:33:12.920 --> 0:33:13.280
<v Speaker 3>Business?

0:33:13.720 --> 0:33:14.040
<v Speaker 7>Trap?

0:33:15.200 --> 0:33:18.000
<v Speaker 2>I start taxing me, Oh, you come to my shop.

0:33:18.080 --> 0:33:19.600
<v Speaker 2>I got to have I got to have ten what

0:33:19.600 --> 0:33:20.320
<v Speaker 2>don't make no money?

0:33:20.320 --> 0:33:21.280
<v Speaker 3>They ain't got nothing to do with me?

0:33:21.640 --> 0:33:22.440
<v Speaker 2>Can you in my shop?

0:33:22.560 --> 0:33:22.880
<v Speaker 3>Standing?

0:33:23.280 --> 0:33:25.400
<v Speaker 2>So then they start serving on the outside of the door,

0:33:25.480 --> 0:33:27.240
<v Speaker 2>so that I said, hey, man, yount a curd, you

0:33:27.320 --> 0:33:30.040
<v Speaker 2>got to give me five, but you're not gonna come

0:33:30.080 --> 0:33:34.320
<v Speaker 2>here and not facing taxations clok every month. Man, this

0:33:34.400 --> 0:33:36.680
<v Speaker 2>man wants this money. Man and this woman I sleep

0:33:36.720 --> 0:33:39.440
<v Speaker 2>with and like this fine beautiful woman. She liked money,

0:33:39.520 --> 0:33:42.160
<v Speaker 2>probably as much as she liked me. She liked me

0:33:42.240 --> 0:33:43.360
<v Speaker 2>before I add money.

0:33:43.600 --> 0:33:44.480
<v Speaker 7>So I can't go to.

0:33:44.480 --> 0:33:46.600
<v Speaker 3>A telling the baby we ain't good.

0:33:47.160 --> 0:33:50.840
<v Speaker 2>You got to pay me for it. That's when I

0:33:50.880 --> 0:33:53.480
<v Speaker 2>got me understanding that we're not a barbershop, We're a store.

0:33:53.680 --> 0:33:55.920
<v Speaker 2>How is the crypt of Cola and the Blood Pop

0:33:56.000 --> 0:33:59.640
<v Speaker 2>door selling out daily? Shouts out to Doug. He took

0:33:59.640 --> 0:34:01.920
<v Speaker 2>a picture with the big comedy bear Low. He took

0:34:01.920 --> 0:34:04.680
<v Speaker 2>a bunch of Blood Pop up their studio session last night.

0:34:05.160 --> 0:34:08.520
<v Speaker 2>So shouts out Tip, shouts out the thub, shouts out

0:34:08.560 --> 0:34:09.120
<v Speaker 2>the savage.

0:34:09.160 --> 0:34:11.520
<v Speaker 4>They all is Jay partner with you on that or

0:34:11.840 --> 0:34:13.520
<v Speaker 4>I know he had purchased on it and put it

0:34:13.520 --> 0:34:15.120
<v Speaker 4>in the lyric and I was like, yeah.

0:34:15.000 --> 0:34:17.560
<v Speaker 2>Man, he gave us a shout out like man to get.

0:34:17.400 --> 0:34:20.720
<v Speaker 3>A free jay Z shout out. Man, I'm for life.

0:34:21.360 --> 0:34:23.839
<v Speaker 2>If Jay calls me tomorrow says I want to then

0:34:24.520 --> 0:34:25.239
<v Speaker 2>what are we doing?

0:34:25.320 --> 0:34:26.240
<v Speaker 3>Sir? You know what I'm saying.

0:34:27.280 --> 0:34:31.040
<v Speaker 2>It's it's still fledgling. We're still building it. We're still

0:34:31.120 --> 0:34:33.640
<v Speaker 2>very proud of it, and we're determined to make it something.

0:34:33.760 --> 0:34:37.520
<v Speaker 2>I think that there is womb in the market for

0:34:37.680 --> 0:34:41.440
<v Speaker 2>the brands that we built up with street fraternities, with

0:34:41.520 --> 0:34:43.960
<v Speaker 2>neighborhood clicks, with dope sayings.

0:34:44.280 --> 0:34:45.040
<v Speaker 3>You know what I'm saying.

0:34:45.480 --> 0:34:49.400
<v Speaker 2>That should be an old boy cologne. I was nobody

0:34:49.480 --> 0:34:54.200
<v Speaker 2>saying Cam it's flying camp for sell coloone is easily

0:34:54.200 --> 0:34:58.479
<v Speaker 2>as Johnny dep you know what I mean, real Johnny Depth. Yeah,

0:34:58.600 --> 0:34:59.400
<v Speaker 2>like camould do that.

0:34:59.480 --> 0:35:01.040
<v Speaker 3>So my thing is you have.

0:35:01.120 --> 0:35:03.560
<v Speaker 2>To do it for it to be done. So Criple

0:35:03.600 --> 0:35:05.880
<v Speaker 2>Colon Blood Pop are real things right now. You can

0:35:05.920 --> 0:35:09.080
<v Speaker 2>buy them anywhere Exotic Pop is sold. Exotic Pop has

0:35:09.080 --> 0:35:11.279
<v Speaker 2>been doing an adult job of getting it out there.

0:35:11.480 --> 0:35:13.399
<v Speaker 2>You can buy it the locations at the Swas shop

0:35:13.480 --> 0:35:15.640
<v Speaker 2>locations and a few more places, and you want to

0:35:15.680 --> 0:35:18.919
<v Speaker 2>you know, our Baltus to go national. How you doing

0:35:18.920 --> 0:35:21.839
<v Speaker 2>with stocks? I've seen a couple. That's what my wife questioned.

0:35:23.320 --> 0:35:26.360
<v Speaker 2>I bought her after I like I bought I bought Shaye.

0:35:26.880 --> 0:35:28.680
<v Speaker 2>These kind of gifts, I get my wife race up,

0:35:29.840 --> 0:35:32.080
<v Speaker 2>like if I'm just like in Linux, I went in

0:35:32.120 --> 0:35:34.720
<v Speaker 2>to the Applesto and grabs for figures. I'm gonna probably

0:35:34.719 --> 0:35:37.560
<v Speaker 2>stop by Victoria's Secrets grab like you fanashed your boss,

0:35:37.600 --> 0:35:40.360
<v Speaker 2>and I like to see her in them, right, I'm probably.

0:35:40.080 --> 0:35:42.200
<v Speaker 3>You know what I'm saying, like, I'm probably gonna go,

0:35:42.880 --> 0:35:43.160
<v Speaker 3>you know.

0:35:43.200 --> 0:35:45.160
<v Speaker 2>Pop up at one of the high end perse stores,

0:35:45.200 --> 0:35:47.279
<v Speaker 2>because that's just having at this point, and I like

0:35:47.320 --> 0:35:48.399
<v Speaker 2>seeing a happier case.

0:35:48.880 --> 0:35:51.040
<v Speaker 3>But you do that so many times and you're just like,

0:35:51.239 --> 0:35:53.640
<v Speaker 3>you know this is it's it.

0:35:53.600 --> 0:35:56.120
<v Speaker 2>Doesn't hit as hard because a woman, you know, like

0:35:56.160 --> 0:35:59.800
<v Speaker 2>my woman, she likes security, she likes the persons to

0:35:59.800 --> 0:36:02.280
<v Speaker 2>do and that stuff. But in the last few years,

0:36:02.520 --> 0:36:05.320
<v Speaker 2>I've gotten more about let me buy you things that appreciate.

0:36:05.600 --> 0:36:08.279
<v Speaker 2>So I bought her her grandmother's original house. I bought

0:36:08.360 --> 0:36:12.160
<v Speaker 2>her a duplex in an empowerment zone. I bought a

0:36:12.200 --> 0:36:15.240
<v Speaker 2>set of apartments. I bought a lot of cool things

0:36:15.520 --> 0:36:18.719
<v Speaker 2>for her. Well, the apartment I bought for us. The

0:36:18.760 --> 0:36:21.040
<v Speaker 2>other stuff I bought just for her because I wanted

0:36:21.080 --> 0:36:23.400
<v Speaker 2>her to be able to make I told her early on,

0:36:23.600 --> 0:36:26.200
<v Speaker 2>if you quit your job and just work helping me

0:36:26.239 --> 0:36:27.840
<v Speaker 2>do me, I'll guarantee.

0:36:27.400 --> 0:36:28.640
<v Speaker 3>You one hund twenty dollars.

0:36:29.239 --> 0:36:31.040
<v Speaker 2>So I was like, my goals, make sure you make

0:36:31.080 --> 0:36:32.600
<v Speaker 2>ten thousand dollars a month. And they got shit to

0:36:32.600 --> 0:36:34.279
<v Speaker 2>do with me. And you know, a few months ago,

0:36:34.360 --> 0:36:35.839
<v Speaker 2>she came in and showed me a piece of papers, say,

0:36:35.920 --> 0:36:36.839
<v Speaker 2>you know you got me there.

0:36:36.880 --> 0:36:39.719
<v Speaker 3>I acknowledge it. I just want to tell you, thank you.

0:36:39.760 --> 0:36:40.640
<v Speaker 3>I love you, you know what I mean.

0:36:40.960 --> 0:36:52.359
<v Speaker 2>But my wife, she asked for a raise, this always.

0:36:56.320 --> 0:36:59.120
<v Speaker 2>But I started buying her stocks and just just a

0:36:59.200 --> 0:37:01.799
<v Speaker 2>s P five hours, you know, stuff that I know

0:37:01.840 --> 0:37:04.120
<v Speaker 2>we're gonna always use my grandparents, who just regular working

0:37:04.160 --> 0:37:06.720
<v Speaker 2>class votes. But they bought me PoCA Cola and Delta

0:37:06.719 --> 0:37:09.160
<v Speaker 2>stocks results with two of the biggest companies here. They

0:37:09.200 --> 0:37:12.080
<v Speaker 2>knew those companies weren't going anywhere. So I don't know

0:37:12.120 --> 0:37:14.080
<v Speaker 2>as much about stocks as she does. But I know

0:37:14.200 --> 0:37:18.799
<v Speaker 2>she's been very happy. I bolve her a lot of it.

0:37:20.320 --> 0:37:24.200
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