Speaker 1: Coach, the energy out there felt different. What changed for
Speaker 1: the team today?
Speaker 2: It was a new game day scratches from the California
Speaker 2: Lottery players everything.
Speaker 3: Those games sent the team's energy through the roof.
Speaker 1: Are you saying it was the off field play that
Speaker 1: made the difference on the field.
Speaker 3: Hey, little play makes your day, and today it made
Speaker 3: the game.
Speaker 1: That's all for now, Coach, one more question play than
Speaker 1: New Los Angeles Chargers, San Francisco forty nine ers and
Speaker 1: Los Angeles ram scratchers from the California Lottery.
Speaker 4: A little play can make your day.
Speaker 2: Peace made responsibily. Must be eighteen years or older to
Speaker 2: purchase late or claim in.
Speaker 5: The Netflix series that you had when you went like
Speaker 5: I think it was seven days. Like you just try
Speaker 5: to just only spend with black businesses, and he's like
Speaker 5: even if you, it's like everything has to be.
Speaker 2: You got to learn to cooperate. You know, Wars won
Speaker 2: without allies. I'm sorry that off points, but the point
Speaker 2: that I'm trying to make is that the federal government,
Speaker 2: at one point, instead of making the big banks to
Speaker 2: fair business in terms of redline and stuff with black people,
Speaker 2: said no, we'll just support the black banks, and they
Speaker 2: never came through on their promise. Right, and they still
Speaker 2: want to come vote, but they never came through on
Speaker 2: their prom We should be forced to have the federal
Speaker 2: government to do that, and at the same time we
Speaker 2: should be cooperating with larger bankings institutions, many of which
Speaker 2: whose banks were built directly off the backs and its
Speaker 2: slaved after. Right, when you look at stocks and buns,
Speaker 2: a lot of that is you wasn't starting the bun.
Speaker 2: You weren't the problem, That's what you were. So my
Speaker 2: thing is.
Speaker 3: Again, I learned selling drugs me and.
Speaker 2: You could be at war a year ago and year
Speaker 2: a lady, and the prices is right, and shit, I
Speaker 2: don't want to kill you no more.
Speaker 6: I got a hundred bands, you got a hundred maths.
Speaker 6: We got a two hundred and fift do dollars deal.
Speaker 6: My comtey got twenty by your Bundy got twenty five.
Speaker 6: So at a certain point, it's not that the pain
Speaker 6: isn't there, it's not that the tragedy isn't there. At
Speaker 6: what point do we have to start understanding that to
Speaker 6: win a war? I must Ally, the United States and
Speaker 6: Russia have never liked each other, just two radically different
Speaker 6: concepts on how to treat people and how to different money.
Speaker 6: But when Joermany popped up and was Omar and everybody.
Speaker 3: Motherfucker's found a way to get a low shut up
Speaker 3: to a lot of soldier.
Speaker 2: So we we have to we have to think with
Speaker 2: the same mentality that I don't have to like to
Speaker 2: love you, but in matters of strengthening me as an
Speaker 2: individual in my understanding what I can do in my group,
Speaker 2: in our community, our partner, or ally with you.
Speaker 3: In a matter of big world. And that's just that's
Speaker 3: just what it is.
Speaker 5: So let me let me let me ask you a
Speaker 5: question because I know not only are your entrepreneur, but
Speaker 5: you're really in the politics.
Speaker 3: I don't want to be. That was the second.
Speaker 7: That was the saying because what you just said is
Speaker 7: what you said about the president.
Speaker 4: Now, like I don't have to like him or even
Speaker 4: vote for him, but if he does something that helps
Speaker 4: my community, I should take advantage of that.
Speaker 3: Because I'm taking advantage. I'm taking advantage of everything I'm telling.
Speaker 3: But that's every president. Yeah, it ain't just president. Now
Speaker 3: that there has been no president that has been for
Speaker 3: the black community. That yeah, that's the fact. That's that
Speaker 3: has been no president that has been for the black community.
Speaker 2: But if your policy affects the black community in a
Speaker 2: positive way, which can affect the greater community, I have
Speaker 2: to pay you some attention. It's that sif I have
Speaker 2: to pay you some Obamas for it. No, not really,
Speaker 2: I'm clearing what I say or how I said. There
Speaker 2: has been no president that's for the black community. But
Speaker 2: if that president playing in any way or policy helps
Speaker 2: the black community, I'm for that thing. You get what
Speaker 2: I'm saying. I rate all us presidents at about a
Speaker 2: ce different variations from a C minus down into the
Speaker 2: d's too. You know, when you start off with slave
Speaker 2: masters and presidents, that's a really funky comment. So you
Speaker 2: have to spend your life as a person of color
Speaker 2: reconciling the fact that the dollars that in your pocket
Speaker 2: will bent me and the slave masters that are only
Speaker 2: that that that give you work and value to the
Speaker 2: things you're doing own people, and that wealth is something.
Speaker 2: So you know, when we get walking, we get mad,
Speaker 2: we want to castigate rappers and then a tightness and
Speaker 2: right thing with your money, you had better do jacks.
Speaker 2: Now you're twenty nine, bill that you're tipping the stripper
Speaker 2: with because hit a genocide on people that were from
Speaker 2: middle of America and never were read and were here
Speaker 2: before you got here. So you're passing a genocidal bill
Speaker 2: to pay for your Sarah and your your need to
Speaker 2: get grinded on. And you've never chastised yourself enough to say,
Speaker 2: I'll only pay by PayPal because.
Speaker 3: Or greenwood.
Speaker 7: So I'm by the way.
Speaker 3: You know what you know?
Speaker 2: Man, in matters of money, we had better learn that
Speaker 2: we're going to have to pack some emotion to the
Speaker 2: side to accomplish specific goals from a monetary standpoints, so
Speaker 2: that we can take care of ourselves because no one's
Speaker 2: coming to save us. Nothing's coming out in sky to
Speaker 2: save us. Karma, although it's a nice concept. Evil people
Speaker 2: live longer and they seem to be happier. George Buston
Speaker 2: down he was ninety middle something. So but you were.
Speaker 3: You were ship Bernie Sanders absolutely, so you work.
Speaker 2: You have progressive I guess liberal views. If voting for
Speaker 2: Bernie Sanders takes my taxes up out of the forties
Speaker 2: into the fifties, just as succeed takes care the next
Speaker 2: twenty five to thirty years of Americans in terms of education,
Speaker 2: health care, trade that trade and college education and basics
Speaker 2: and extensive health care, and provide social programs that grow
Speaker 2: us as a country. I have no aversion to supporting it,
Speaker 2: and in fact, I think that much of his policy
Speaker 2: has been robbed and looted by both parties at this point,
Speaker 2: versus us getting behind the person who wanted to give
Speaker 2: us everything we would have needed during this pandemic, including
Speaker 2: some type of universal income, including some type of health
Speaker 2: care that was universal leading toward it, including decriminalization marijuana,
Speaker 2: including a federal task force that would have dealt with row,
Speaker 2: including knowledge that would.
Speaker 3: Have affected us.
Speaker 2: But because we didn't do it, because we didn't go
Speaker 2: that move, or because we got robbed of it, or whatever.
Speaker 2: The theory is being, you gotta you know, you gotta
Speaker 2: be with what you got, and you better master your coin,
Speaker 2: you know, because we're we're in a system where as
Speaker 2: much as they want to say they care like Vernie,
Speaker 2: they don't. And if you're if you're not going to
Speaker 2: allow me to pay my ten or fifteen extra to
Speaker 2: let someone like him leave the way, don't get mad.
Speaker 2: And I'm gonna try to keep an extra ten of
Speaker 2: fifteen percent and figure out who the fuck Trump's tax
Speaker 2: layer is.
Speaker 3: On the West side.
Speaker 2: But I didn't, you know, I didn't. I didn't vote
Speaker 2: for the evil person.
Speaker 7: I want that may be I want to go back
Speaker 7: to it.
Speaker 4: I want to go back to Greenway for a second,
Speaker 4: because a lot of times, and even in the book,
Speaker 4: it dies into the fact of black banks being put
Speaker 4: in neighborhoods right where deposits weren't coming in at a
Speaker 4: frequent rate, and so they had to charge higher interest
Speaker 4: rates when they weren't loaning out money because most of
Speaker 4: people don't really understand how banks take money the losses, right,
Speaker 4: So my thing is like, is Greenwood is there going
Speaker 4: to be similar how other interest rates are going to
Speaker 4: be competing with the big bank?
Speaker 2: So that's their goal first versus deposits savings, and so
Speaker 2: it's steps.
Speaker 3: This is where we are. First.
Speaker 2: First, the goal is to wipe out check pashing her,
Speaker 2: to wipe out the main the main parasites in poor
Speaker 2: and working class people's fly. So you know, people here
Speaker 2: saved twenty forty bucks. It doesn't sound like much to them,
Speaker 2: But when you're talking about now you can save ten
Speaker 2: percent of your income, what about and the person gets
Speaker 2: to raise and get five on your thousand. Now you're
Speaker 2: saving more money. So that is the attack, and the
Speaker 2: next phase is in loans and home ownership, automobile.
Speaker 3: Ownership, and then the phase after that.
Speaker 2: So I like the fact that Ryan is, unlike in
Speaker 2: the past, is not trying to do everything himself at
Speaker 2: the same time as much as he's seeking And they're
Speaker 2: talking to allies at this moment realizing who are they
Speaker 2: going to get into business with in terms of partnering
Speaker 2: with larger institutions that recover.
Speaker 3: Who are the.
Speaker 2: Institutions that your money is an actually going to be
Speaker 2: sitting with and as a platform, what they can do
Speaker 2: to reduce the even cost of you, help you become
Speaker 2: more financially literate, help you to save.
Speaker 4: And so I'm thinking that's the first step to eradicate the
Speaker 4: check cashing. Yes, push in the back of the day
Speaker 4: was also the cell phone store.
Speaker 2: Absolutely, that's level.
Speaker 4: Then we got the deposits and loans, and so I
Speaker 4: guess the next the last stage would be business loan,
Speaker 4: small business loans.
Speaker 2: Yeah, well, small man, I don't think that's the last stage.
Speaker 2: I just think that I just think that if you're
Speaker 2: going to run nine miles. Plot out your first three,
Speaker 2: then plot out your next three, and then your final three.
Speaker 3: Right. God, so let's just say those are the first
Speaker 3: three miles.
Speaker 5: Yeah, and I saw I wrestling with Ryan said like,
Speaker 5: I think fifty of black businesses. Oh, black businesses get
Speaker 5: loans at fifty percent lower rate white businesses.
Speaker 2: I think it's we're returned, yeah, at fifty percent lower rates.
Speaker 2: We're also denied in comparable application. We're denied twenty one
Speaker 2: percent of the time in white some on eight.
Speaker 5: Okay, So any so I'm assuming that's something that you
Speaker 5: guys will be trying to eradicate as far as what.
Speaker 2: There's definitely going to be. You know, Greenwood is not Superman,
Speaker 2: doesn't come in the same What it is is a
Speaker 2: part of the Avengers. It's a part of alternative ways
Speaker 2: now for us to take control around dollar. And that's
Speaker 2: everything from a new black credit union that's popping up.
Speaker 2: That's everything from the traditional black banks that are already
Speaker 2: in the market, whether it be Citizens Trust or Carver
Speaker 2: or One United. And that's new platforms and fintech like Greenwood.
Speaker 2: You know, I'm an advocate for you know, if you
Speaker 2: want to if you want to get the freedom, take
Speaker 2: a whole lot of buses, you know, don't depend on
Speaker 2: everyone going in one bus, you know what I'm saying.
Speaker 2: And he even told me and Ryan don't travel together,
Speaker 2: you know what I mean. He's just like what you
Speaker 2: guys are doing is that, seeon, don't even travel together.
Speaker 2: Because if freedom is the objective, there may be slightly
Speaker 2: different variations of but we'll get there even if it's
Speaker 2: not at the same time. But I think we need
Speaker 2: a lot of pistons firing in an engine, not just one,
Speaker 2: and we have to we have to begin to end.
Speaker 2: I will want or need to critique or overly criticize
Speaker 2: based on the past failure, because the failure is something
Speaker 2: you learned from that.
Speaker 3: And that's the part.
Speaker 4: It was like if people understood their relationship with the money,
Speaker 4: they would understand. It's like if my iPhone breaks, I
Speaker 4: don't say I'm never using Apples yet anything. I'm just
Speaker 4: gonna get another iPhone, you know what I mean. But
Speaker 4: if we like and I bank with citizens, shout out
Speaker 4: to citizens. But if they like, if they mess up
Speaker 4: with deposit, It's not like y'all never banking with them again.
Speaker 7: I'm gonna give them the same.
Speaker 3: We gotta get it fixed.
Speaker 2: And again that's why I tell people like one day
Speaker 2: as a leader, which I wasn't even in the in
Speaker 2: thanks to be, But they pay another people like that
Speaker 2: black women to make me leave. But you know, I'm
Speaker 2: going to say, my bad, I fucked up. Yeah, you know,
Speaker 2: let me. Let me get back on the bus, figure out.
Speaker 2: And there's another reason I constantly consult with people too,
Speaker 2: you know what I mean? Even before saying yes it is,
Speaker 2: I called around to black men who had ran banks.
Speaker 2: I called around the people work, like, what do you
Speaker 2: think of this? What's fin take? Helped me understand and
Speaker 2: I got, you know, at least and I already knew.
Speaker 2: I already trusted Andy, I already trusted Ryan because I've
Speaker 2: seen him do it. But I just wanted to learn more.
Speaker 2: I'm gonna cost like I found you guys, he's learning.
Speaker 2: It's kind of bouncing around.
Speaker 3: We definitely right.
Speaker 2: I appreciate that. So what's your all right?
Speaker 5: So as far as business, because you're a business owner,
Speaker 5: we're sitting in a business right now. So as you said,
Speaker 5: Brick and mart especially Brick and Martar businesses have been
Speaker 5: hit tremendously hard since the pandemic, especially black businesses. Over
Speaker 5: forty percent of black businesses have completely closed. So what
Speaker 5: is your opinion, because I personally think that, like some
Speaker 5: of the problems in the Black community as far as businesses,
Speaker 5: that we're too reliant on brick and martar because that's
Speaker 5: what we know, right. It's like we know sneaker stores,
Speaker 5: we know hair salons, we knowstaurants, we know barbershops. They're
Speaker 5: all great because there's service based businesses. But in times
Speaker 5: like this, it's difficult because you have overhead, you have staff,
Speaker 5: you have things of that nature. So now you're you're
Speaker 5: going into the financial space, but you still have a
Speaker 5: brick and mortar business. You think there's a balance between
Speaker 5: the two for business owners or I mean, I think
Speaker 5: there has to be for certain businesses. You know, I
Speaker 5: think that people like the congregated Fellowship. So you can
Speaker 5: only keep churches, restaurants, liquor stores, and barbershops clothes on all.
Speaker 5: You know them guys are gonna hang in front of
Speaker 5: the liquor store, you know not people are.
Speaker 7: Going to come and get Groomuse are essential business, essential business, and.
Speaker 3: You can't get drunk.
Speaker 2: You go go're allowed the politicians sneaking us all.
Speaker 3: But we have to change methodology in here.
Speaker 2: You come here now either you have a mask or
Speaker 2: we have one available. Take your temperature by pointment, and
Speaker 2: only if we have four people in the chair, can
Speaker 2: only be four of the people sitting.
Speaker 3: So you know, and my.
Speaker 2: Staff is great about that. I gotta I gotta give
Speaker 2: them that. They keep it clean, they keep it sanitized.
Speaker 2: Our bathrooms are always on that A stipper of mine
Speaker 2: makes sure I judged businesses.
Speaker 5: That's what was like, Yo, this this might be the
Speaker 5: cleanest barbershop I've ever seen in my life. Like you
Speaker 5: see Macul shots out Selene, what's my new guy's name?
Speaker 5: Shots out to Sam Celeen. I thought Sam was Celeen
Speaker 5: is such a pro.
Speaker 2: He got hired as an intern paid internship, you know,
Speaker 2: not a lot, but I would have bought a few panchoys.
Speaker 2: But Selene also has has a talent of camera work.
Speaker 2: And he said, hey, I worked myself out of internship.
Speaker 2: I'm still going to do this type of stuff for
Speaker 2: the shot, but I'm going to find a comparable replacement
Speaker 2: and train him. So I got to give him. Those
Speaker 2: are the type of people you want. I want to
Speaker 2: say and I spent a lot of years floundering in
Speaker 2: Barbara because what we had barbaring, because what we had
Speaker 2: was people who were used to the old school way
Speaker 2: in which I cut hair.
Speaker 3: All day, but I don't clean up all day. It
Speaker 3: was I paid bouver rent.
Speaker 2: So I feel like I'm an independent contractor. But you
Speaker 2: never have to worry about your air being hot.
Speaker 3: You never have to worry about it being coffee.
Speaker 2: You never have to or those things get solved quickly,
Speaker 2: but you never think of about the variation of boothhunt
Speaker 2: every changes that type stuff.
Speaker 3: So I love.
Speaker 2: Working with people that get it, you know what I'm saying.
Speaker 2: And I love working with people that take cleaning the
Speaker 2: corners of a building as seriously as they.
Speaker 3: Take making sure that the light is on outside in
Speaker 3: that register.
Speaker 2: Because you know, I have poured a lot into a
Speaker 2: dream that really is a platform for other people to
Speaker 2: prosper from. You know, I want to. I will not
Speaker 2: have succeeded if we do not do what Chick fil
Speaker 2: A did. Chick fil A took a novel concept and
Speaker 2: gave the first opportunity for franchising.
Speaker 3: To members of the church and members of the family.
Speaker 3: They gave it to.
Speaker 2: People they knew would take pride in it. So Chick
Speaker 2: fil A has always been ran. It's a different type
Speaker 2: of pride.
Speaker 3: You know.
Speaker 2: Andy Young talks about going and seeing Kathy Truitt walk
Speaker 2: into stores and start cooking hisself. You know that that
Speaker 2: is a mission that's greater than I want to make
Speaker 2: a lot of money, that has added locations, that has
Speaker 2: sent kids to college because they got an amazing scholarship fund.
Speaker 2: People genuinely seen happens when you walk from Chick fil A.
Speaker 2: You're going to McDonald a little different that on McDonald
Speaker 2: You know, they might not.
Speaker 3: Be treated.
Speaker 2: It too much like Chick fil A grow ownership right
Speaker 2: from behind these barber chairs, behind that desk. So you know,
Speaker 2: if Selim or Sam or any intern that comes to
Speaker 2: here grows to become an owner, you know, shouts out
Speaker 2: to Mliss over with the Hawks, who went from being
Speaker 2: a ball girl. I think any NBA for a now
Speaker 2: runs marketing for the Hawks. Those are the type of
Speaker 2: stories I want my classform to create, and that does
Speaker 2: come with making money, but that comes from having a
Speaker 2: team of people that add to that in that way.
Speaker 7: I think that's why what you're doing, you guys are doing.
Speaker 7: It's so important because.
Speaker 4: You get it right, Like you know what it takes
Speaker 4: to give a loan or to a barbershop or here someone, Yeah,
Speaker 4: these businesses that typically wouldn't get along with. But you
Speaker 4: said some interesting now your dreams, right, So the barbershop,
Speaker 4: was this a dream? And if so, what what's the next? Well,
Speaker 4: because I'm thinking my mind like you didn't know fintach.
Speaker 4: So this kind of just came along and it was
Speaker 4: a great opportunity.
Speaker 2: So what I wanted to own up? Like I wanted
Speaker 2: I want. I knew very young. I was like very young,
Speaker 2: I was like this yard.
Speaker 3: Work ships not for the real man? What do you
Speaker 3: what are you people selling drugs out here?
Speaker 2: I see my nigga make three hundred, my grandmother gaining
Speaker 2: the ragged ass lawnmower. I'm going, you know, cushing fucking
Speaker 2: more twenty five twenty bucks.
Speaker 3: And then old.
Speaker 2: People like after they see you do it quick, this
Speaker 2: nigga twelve hoursoo, you know, you don't think all people
Speaker 2: can't slick you, but they're finesse you on the West Side.
Speaker 2: But when my mom took me the Decatur, you know,
Speaker 2: my mom lived in the cab those people didn't mind
Speaker 2: paying twenty bucks. There was a kid living next door
Speaker 2: to me didn't mind getting paid ten, So I would
Speaker 2: charge ours twenty five.
Speaker 3: You know what I mean.
Speaker 2: I'd give him ten. Keep your teen us my lawnmower.
Speaker 2: I gotta do maintenance on this motherfucker dog. So I
Speaker 2: learned very early that figure out the deal, to figure
Speaker 2: out who's smart. My mom had a good business money,
Speaker 2: you know what I mean. She she was always about
Speaker 2: not working and figuring out ways to She was a
Speaker 2: floors by nature, its main choose an artist. She dated
Speaker 2: very successful and she did a very successful successful drug
Speaker 2: dealer who opened up businesses as well. So she was
Speaker 2: just always thinking. So you know, for me, it's like
Speaker 2: it's my next thing. My next thing is master earners.
Speaker 3: What's up?
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Speaker 2: Dream the thing that I started before I find a
Speaker 2: next thing. You know the banking made sense. But I've
Speaker 2: been peeking and poking around there for the last six
Speaker 2: seven years, so this came and dropped in my lap.
Speaker 2: But it was too perfect not to do. And it's
Speaker 2: really a matter of me just getting out and getting
Speaker 2: a message out and getting the message out let people know, hey,
Speaker 2: we're here, we're here. You have an option that doesn't
Speaker 2: lead you to the check cashing place after you get
Speaker 2: your summer camp job. Right, that's easy enough to do it.
Speaker 2: It's daunting getting up at six thirty in the morning
Speaker 2: because people with money are getting up early watching TV.
Speaker 3: You know what I'm saying.
Speaker 2: By the time seven nine of our traffic hit, they
Speaker 2: already in front of the tell they've done what they
Speaker 2: had to do. So that part is like, Okay, this
Speaker 2: is rison is like a real job. I gotta wake up.
Speaker 2: But the brick and mortar stores that we do in
Speaker 2: terms of these shops, and I call them stores because
Speaker 2: what I learned really early is if I'm depending on
Speaker 2: barbers and boot rent, I'm going to fail. I'm going
Speaker 2: to close. Because people's lives is happening. You don't know
Speaker 2: whose child needs what, you don't know what emergencies are
Speaker 2: coming up with their parents. A lot of barbers are
Speaker 2: talented people. They're making money on the quick, so they
Speaker 2: like regular artists or entertainment or tradesmen or responsible for
Speaker 2: more people than themselves, you know. So I started to
Speaker 2: not understand because I still got to pay my rent.
Speaker 2: But I started to see the glitch in the matrix.
Speaker 3: So we are.
Speaker 2: Transitioning to a commission shop, right. So I've been talking
Speaker 2: to people like the owner of sports Clips. I've been
Speaker 2: talking to people like who've worked in Floyd's, the nuty system,
Speaker 2: getting it as we sharpen our system. But what kept
Speaker 2: us open and kept us prospering and went from being
Speaker 2: just a pet project that I wanted to have a
Speaker 2: barbershop so I could have a guy's place to hang.
Speaker 2: As long as it paid for myself, my business partner
Speaker 2: and wife, you know, long as it paid for it self.
Speaker 3: She wasn't gonna get me too much trouble. You know.
Speaker 3: My managers had sat down, like.
Speaker 2: Now paying for itself, make a grand or two after
Speaker 2: bootprint and all your bills paid.
Speaker 3: So it was like cool, and I was like, but then.
Speaker 8: I'm like, you know what, Like when I'm sitting in
Speaker 8: a barbershop. Oftentimes I just need a T shirt, Like
Speaker 8: I just went to picked up some Class Air Forces
Speaker 8: and I got to go to the BB. I don't
Speaker 8: even want to go to the BP. I gotta go
Speaker 8: to the BP. I gotta get Jarrama dollar.
Speaker 2: I don't even want No they T shirt quality whack
Speaker 2: they feel like going to DTLR. So I started saying,
Speaker 2: why wud.
Speaker 3: I selling T shirt? Yeah, we started selling T shirts?
Speaker 2: And then it goes from fussing and fighting with the
Speaker 2: barber about some moneys they don't or don't have, or
Speaker 2: how short his short, to knowing I'm doing thousands of
Speaker 2: months in merchandise, and I start to understand that not
Speaker 2: only are we a barber shop, we're a cultural center
Speaker 2: and the swag shop, unlike most barbershops with shave washing room,
Speaker 2: have the actual culture of barbering. So our faces are
Speaker 2: painted red like a London style barbershop. Our polers read
Speaker 2: like a London style barbershop. Once you get in. We
Speaker 2: try to keep it very simple in terms of what
Speaker 2: you see with the barbers. We use very you know,
Speaker 2: with manly stuff. You can grab this stuff out of
Speaker 2: ciny Sears and Amazon or order it. It drops we have art.
Speaker 3: A fan of art.
Speaker 2: Chris Hoby did this from art Refolks. He also did
Speaker 2: the back. We keep things very simple, very clean, very
Speaker 2: taste and very mad like. And then we get you here,
Speaker 2: come and look at the cool shit you can buy
Speaker 2: to mass the Nikes you just got from Walters an
Speaker 2: outfit of what's happening or wish. We have a symbiotic
Speaker 2: relationship with other small businesses in which we want to
Speaker 2: make merch. The Travis, the Travis, the Travis Scots dropped
Speaker 2: the colorway is no accident. You understand what I'm saying,
Speaker 2: And I know that everybody doesn't want to wear the
Speaker 2: exact same outfit.
Speaker 3: To the club.
Speaker 2: So our customers get exclusives. One of one hundred and
Speaker 2: fifty MANI, one of two hundred and fifty MAINI. You
Speaker 2: know our staple shop shirt sell We got a Transformers,
Speaker 2: We got a Star Stream shirt. Your barbershopp ain't got
Speaker 2: no fucking star, you.
Speaker 3: Know what I mean.
Speaker 7: So I don't even know if they know the Star Ska,
Speaker 7: my favorite character in Man.
Speaker 2: You gotta see them one with two radulos. So what
Speaker 2: we're in the business of doing now is making sure
Speaker 2: that not only do you get a shave washing room,
Speaker 2: proper shave washing room, because you just sitting there getting
Speaker 2: a dry haircut is an experience. You might argue about sports,
Speaker 2: but a shave washing room is the only thirty minutes
Speaker 2: to an hour that the black man or American working
Speaker 2: class man gets. That's just your wife. No, I told
Speaker 2: my wife, he's putting my shit on. Mother fucker, don't
Speaker 2: call me. I'm in a barber shop. This is your
Speaker 2: this is your country club. And so after you get
Speaker 2: that cut and matter change happens. Now you get here
Speaker 2: and you get to take a piece of that culture
Speaker 2: in the real world with you. And what you're also
Speaker 2: about to start seeing from us is content. We work
Speaker 2: with actual artists. Ian Claire is an artist. We work
Speaker 2: with Chris Hobay and artist Scott Fuller is a classic
Speaker 2: designer we work with. So as we drop stuff, you're
Speaker 2: going to see this stuff now we and this is
Speaker 2: you know, when we talk about Schorman Shart, we talking
Speaker 2: about to me, two of the most influential black men
Speaker 2: walk who plays of the Earth. It means something that
Speaker 2: you're in this shirt because this shirt needs to say
Speaker 2: because on the basket determines your worth right. These men
Speaker 2: prove that work ethic determines your work. It actually proves that.
Speaker 2: So in the real world. I want this culture to
Speaker 2: leave from behind the counter and go in the real
Speaker 2: world and create positive and systemic change.
Speaker 3: You know what, This reminds me of Troy, somebody that
Speaker 3: we interviewed recently.
Speaker 2: I guess I know what you Yeah, so.
Speaker 5: Another hip hop lest especially when we haven't dropped this interview. Yes,
Speaker 5: I'm I'm gonna let the count talking about So it's
Speaker 5: crazy because you know, he has a juice bar. Yes,
Speaker 5: I know, and Yankas and we went we did the
Speaker 5: interview in the juice bar, and he was telling us
Speaker 5: how actually before he got there, the staff was telling
Speaker 5: us how it changed the whole culture in the community.
Speaker 5: Like people come and they look forward to getting the
Speaker 5: jew sym and it's like and then he was his
Speaker 5: white heim and his wife was telling us, Now they
Speaker 5: not only do the juices, but they got the online juice,
Speaker 5: and they got the merch and they got the whole thing.
Speaker 5: They turned into a whole business. So it reminds me
Speaker 5: the same thing. It's like, not only are you, it's
Speaker 5: a cultural thing. Like you said, it's a culture for
Speaker 5: the community, but you're integrated, vertically rested peace.
Speaker 4: In this I'm going to because I'm like, yo, this
Speaker 4: is now like when we went to la we had
Speaker 4: to go to the marathon, so juice right, and so
Speaker 4: it was like it becomes a cultural landmarks. And so
Speaker 4: like I saw Nipsey out here, I'm like, yo, that's
Speaker 4: what you created. After a cultural landmark? Was like, now
Speaker 4: when you come to Atlanta, you have to come out
Speaker 4: and go to Yonkers.
Speaker 7: Yo, where's the juice bar?
Speaker 3: You know what I'm saying.
Speaker 4: And it provides not only opportunity for you, but also
Speaker 4: provides opportunity for the community. Because the next thing it
Speaker 4: was like, Yo, how do we grow because maybe this
Speaker 4: merch sells out so fast?
Speaker 3: Now you got to get a factory.
Speaker 2: But that also hips was now maybe we're in this
Speaker 2: Friday or this Friday or next Friday. I go about
Speaker 2: an hour north of here to look at screen pressing
Speaker 2: machines as I own a garage far from here. And
Speaker 2: you know, you use around numbers, right, drug dealers talking
Speaker 2: to We're gonna use a ten thousand dollars number, right,
Speaker 2: So you make ten thousand dollars last month, your plays
Speaker 2: thousand dollars. What I've learned from my wife, whose grandmother
Speaker 2: ran a liquor shot outs, Right, they think number, you
Speaker 2: see a pint, they know how much each shot out
Speaker 2: that pint costs them. How much they should make off
Speaker 2: of plank? She says, Well, I say, well, how much
Speaker 2: it costs is to make the ten? Because if the
Speaker 2: cost for seven to make the ten on the babe
Speaker 2: three I want to make. I want to put three
Speaker 2: in and make seven out. I want to change that, right,
Speaker 2: So I said, how can I cut costscause I'm looking
Speaker 2: at the shirts. We like a lot of color. But
Speaker 2: the more color you use, more expensive shirts. Sorry, I said, man, Yo,
Speaker 2: fuck this shit, I said, I know.
Speaker 3: Somebody got laid off of furnloler fucked up.
Speaker 2: Man. I know it's somebody that don't want to eat.
Speaker 2: I know it's somebody can run a screenprint operation. I
Speaker 2: got a building, Why don't I just go buy my
Speaker 2: own machine? So we're in the process of doing that
Speaker 2: right now, right. I love. Rick Ross's a business man.
Speaker 3: Rick Ross got three hundred son. Niggas got hold of
Speaker 3: the first question.
Speaker 2: Niggas gonna pay the grass Ross starts the grass cut company.
Speaker 2: The way he's shouting out John DM. I'm sure they
Speaker 2: gave a niggas free driver homeboys and would say, hey man,
Speaker 2: let the whole sun says, let me get a job,
Speaker 2: because most people want the dignity of having a job.
Speaker 2: And now he has a way to cycle his money
Speaker 2: within its own ecosystem. Maybe he got Trump's tax shot out,
Speaker 2: and now he's able to put the people around him
Speaker 2: on staff. He's able to dig up John dere Well,
Speaker 2: he got to have a deal.
Speaker 3: Rose.
Speaker 2: You got to tell I need the job. We'd like
Speaker 2: to talk to you about about boy, I don't even
Speaker 2: track the bad but so that that's it. You have
Speaker 2: to start. You learn to do that. You learn to
Speaker 2: get in the game at first and then start saying,
Speaker 2: well what can I produce? What can I do? You know,
Speaker 2: so whether it's Jay who got us interest doing lighters,
Speaker 2: so you know, big lighters are not cheap, but there
Speaker 2: are all these lighters I use, but people are willing
Speaker 2: to pay. You know, it's easy to say a knicks
Speaker 2: as hard to say a dime, but you know it's
Speaker 2: easy to sell. It's easy to sell nick.
Speaker 3: Yeah, like you know, so.
Speaker 2: We we have the specialty items that are synonymous with
Speaker 2: Killer Michael. You watch Trigger Warning, you want to know
Speaker 2: where to get Cripple Cole and blood Pop, will just
Speaker 2: pop up or you get your cripple Cole and Blood
Speaker 2: Pop and more than like, you're gonna say, well, let
Speaker 2: me grab a new era, let me grab a lighter.
Speaker 2: White woman came here last me blessed. I just flopped
Speaker 2: up in the shop. I just pop up in White woman.
Speaker 2: Man spent two hundred and summdd dollars. God bless her
Speaker 2: beautiful cat being a tall listening to in the eighties
Speaker 2: song this was the coolest mom ever. In the middle
Speaker 2: of this shop with all black guys, nobody looking minising.
Speaker 2: She's just like my son loves y'all and I wanted
Speaker 2: to come in. He's to run the jewels fan. I'm like,
Speaker 2: you are the coolest motherfucking We took a great pic,
Speaker 2: but that type of stuff happens more often than not.
Speaker 2: And I realized that the slash shot you know a
Speaker 2: lot people say it's a brand. Absolutely is a brand,
Speaker 2: but it's a brand based around the culture.
Speaker 3: Of black and working class barbershops.
Speaker 2: And what my ambition is to have, my small ambition
Speaker 2: is to have one hundred and fifty three in every
Speaker 2: major black market that's from Buffalo to Miami, from Los
Speaker 2: Angeles to Charlotte. To have three and to expand. I
Speaker 2: see now, as I learn more about this game, and
Speaker 2: I see Floyd's and Ludies and supercussion, great clips, I
Speaker 2: don't see any reasons why we can't get in excess
Speaker 2: to five hundred.
Speaker 4: So at this point, I'm thinking, when people see you,
Speaker 4: do they even think about music?
Speaker 7: But the first thing they think about is like.
Speaker 2: Run the Jews was top ten on the Stillboard two hundred.
Speaker 2: We sold a lot of records. We just did an
Speaker 2: adult swim special I only performers this year that's on
Speaker 2: HBO Max for a month. We're arguably the greatest rap
Speaker 2: duo in the world right now. So I think that
Speaker 2: people know me for music, but I'm more encouraged that
Speaker 2: people know me for more than you.
Speaker 3: So my family's from.
Speaker 2: Tuskege, Alabama, and if you talk about Lionel Richie, of
Speaker 2: course you start singing and people start thinking of great records.
Speaker 2: My family was land on the family. So with my aunt,
Speaker 2: he's remind you, you know, he bout he bought a
Speaker 2: lot of l a baby, he did something with his money.
Speaker 2: He didn't just give it all the children. So first
Speaker 2: stop having children, not a wet lock. And he lay
Speaker 2: like Lionel richie, you know, And and I can at
Speaker 2: chance of that because I was talking to a billion
Speaker 2: are three days ago and he said, one of the
Speaker 2: most savvy business people I know is an entertainer named
Speaker 2: linal He calls lion nail, you know, white liar nail.
Speaker 3: Now that's dope.
Speaker 2: And even when we get to the bar before and
Speaker 2: he gave me an idea I never thought about.
Speaker 5: I go to Barbius my whole life, and he was like,
Speaker 5: how many times you see the barber selling hair grease,
Speaker 5: selling brooms, selling a brush, selling a comb. We said, yeah,
Speaker 5: it's like what you would think like that, that makes sense,
Speaker 5: that makes complete sense.
Speaker 2: It's like, why would I have to leave the barbershop.
Speaker 3: Into beauty store with my wife? So we started brushing.
Speaker 2: I hate born in the beauty stores to buy my
Speaker 2: great so we'll make sure everybody gets the brush of
Speaker 2: stuff too. But beyond that, I found a black company
Speaker 2: based here in Atlanta that that Dutch private labeling that
Speaker 2: you sit down with let them know what you want.
Speaker 2: They create a line for you, and we've got our
Speaker 2: online created and we'll be using a black company as
Speaker 2: I sourced locally to supply line. So by Christmas days
Speaker 2: you'll be able. You'll get guys to get a package
Speaker 2: to take care.
Speaker 3: Of your skin and your beard, your face and all that.
Speaker 2: Because as a guy, man, I'm just simple. I go
Speaker 2: to the mall, or again, I go to Walters or
Speaker 2: wish or or I go to sneaker cartel and I
Speaker 2: get my kids. I don't feel like doing other shit.
Speaker 5: You know what I'm saying.
Speaker 2: I want to get Oh man, I'm in the shop.
Speaker 2: I got a Oh give me that kill your mouses,
Speaker 2: give me give me that kill of your masses, give
Speaker 2: me that brush.
Speaker 3: And I need some Greeks.
Speaker 2: One stop shot, One stop shot, man, Because I sat
Speaker 2: in my barber shop on the south side of the
Speaker 2: O G Shop, and I'm sitting there, you know, slightly stone,
Speaker 2: just observing, observing things, and I see a guy come
Speaker 2: in selling socks. I see aeman come in selling juices.
Speaker 2: I see another guy coming in selling shitty stole from CBS.
Speaker 7: You know what I'm saying, is that guy as a
Speaker 7: as as just a shot.
Speaker 2: This is a store. But and then you know I
Speaker 2: got it where it was like again, where's I learned?
Speaker 3: Business?
Speaker 7: Trap?
Speaker 2: I start taxing me, Oh, you come to my shop.
Speaker 2: I got to have I got to have ten what
Speaker 2: don't make no money?
Speaker 3: They ain't got nothing to do with me?
Speaker 2: Can you in my shop?
Speaker 3: Standing?
Speaker 2: So then they start serving on the outside of the door,
Speaker 2: so that I said, hey, man, yount a curd, you
Speaker 2: got to give me five, but you're not gonna come
Speaker 2: here and not facing taxations clok every month. Man, this
Speaker 2: man wants this money. Man and this woman I sleep
Speaker 2: with and like this fine beautiful woman. She liked money,
Speaker 2: probably as much as she liked me. She liked me
Speaker 2: before I add money.
Speaker 7: So I can't go to.
Speaker 3: A telling the baby we ain't good.
Speaker 2: You got to pay me for it. That's when I
Speaker 2: got me understanding that we're not a barbershop, We're a store.
Speaker 2: How is the crypt of Cola and the Blood Pop
Speaker 2: door selling out daily? Shouts out to Doug. He took
Speaker 2: a picture with the big comedy bear Low. He took
Speaker 2: a bunch of Blood Pop up their studio session last night.
Speaker 2: So shouts out Tip, shouts out the thub, shouts out
Speaker 2: the savage.
Speaker 4: They all is Jay partner with you on that or
Speaker 4: I know he had purchased on it and put it
Speaker 4: in the lyric and I was like, yeah.
Speaker 2: Man, he gave us a shout out like man to get.
Speaker 3: A free jay Z shout out. Man, I'm for life.
Speaker 2: If Jay calls me tomorrow says I want to then
Speaker 2: what are we doing?
Speaker 3: Sir? You know what I'm saying.
Speaker 2: It's it's still fledgling. We're still building it. We're still
Speaker 2: very proud of it, and we're determined to make it something.
Speaker 2: I think that there is womb in the market for
Speaker 2: the brands that we built up with street fraternities, with
Speaker 2: neighborhood clicks, with dope sayings.
Speaker 3: You know what I'm saying.
Speaker 2: That should be an old boy cologne. I was nobody
Speaker 2: saying Cam it's flying camp for sell coloone is easily
Speaker 2: as Johnny dep you know what I mean, real Johnny Depth. Yeah,
Speaker 2: like camould do that.
Speaker 3: So my thing is you have.
Speaker 2: To do it for it to be done. So Criple
Speaker 2: Colon Blood Pop are real things right now. You can
Speaker 2: buy them anywhere Exotic Pop is sold. Exotic Pop has
Speaker 2: been doing an adult job of getting it out there.
Speaker 2: You can buy it the locations at the Swas shop
Speaker 2: locations and a few more places, and you want to
Speaker 2: you know, our Baltus to go national. How you doing
Speaker 2: with stocks? I've seen a couple. That's what my wife questioned.
Speaker 2: I bought her after I like I bought I bought Shaye.
Speaker 2: These kind of gifts, I get my wife race up,
Speaker 2: like if I'm just like in Linux, I went in
Speaker 2: to the Applesto and grabs for figures. I'm gonna probably
Speaker 2: stop by Victoria's Secrets grab like you fanashed your boss,
Speaker 2: and I like to see her in them, right, I'm probably.
Speaker 3: You know what I'm saying, like, I'm probably gonna go,
Speaker 3: you know.
Speaker 2: Pop up at one of the high end perse stores,
Speaker 2: because that's just having at this point, and I like
Speaker 2: seeing a happier case.
Speaker 3: But you do that so many times and you're just like,
Speaker 3: you know this is it's it.
Speaker 2: Doesn't hit as hard because a woman, you know, like
Speaker 2: my woman, she likes security, she likes the persons to
Speaker 2: do and that stuff. But in the last few years,
Speaker 2: I've gotten more about let me buy you things that appreciate.
Speaker 2: So I bought her her grandmother's original house. I bought
Speaker 2: her a duplex in an empowerment zone. I bought a
Speaker 2: set of apartments. I bought a lot of cool things
Speaker 2: for her. Well, the apartment I bought for us. The
Speaker 2: other stuff I bought just for her because I wanted
Speaker 2: her to be able to make I told her early on,
Speaker 2: if you quit your job and just work helping me
Speaker 2: do me, I'll guarantee.
Speaker 3: You one hund twenty dollars.
Speaker 2: So I was like, my goals, make sure you make
Speaker 2: ten thousand dollars a month. And they got shit to
Speaker 2: do with me. And you know, a few months ago,
Speaker 2: she came in and showed me a piece of papers, say,
Speaker 2: you know you got me there.
Speaker 3: I acknowledge it. I just want to tell you, thank you.
Speaker 3: I love you, you know what I mean.
Speaker 2: But my wife, she asked for a raise, this always.
Speaker 2: But I started buying her stocks and just just a
Speaker 2: s P five hours, you know, stuff that I know
Speaker 2: we're gonna always use my grandparents, who just regular working
Speaker 2: class votes. But they bought me PoCA Cola and Delta
Speaker 2: stocks results with two of the biggest companies here. They
Speaker 2: knew those companies weren't going anywhere. So I don't know
Speaker 2: as much about stocks as she does. But I know
Speaker 2: she's been very happy. I bolve her a lot of it.
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