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Speaker 1: What's up you guys are listening to a Velvet Edge podcast.

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Speaker 1: This is a conversation I had with Ariel, who is

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Speaker 1: the founder of Nella Moon Candles, which is my absolute

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Speaker 1: favorite candle company. They are based out of Nashville, and

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Speaker 1: they're seriously, they're so amazing. She uses all natural sense.

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Speaker 1: The jars are cool. If you follow me on social

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Speaker 1: media at Velvet's Edge, you've definitely heard me talk about

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Speaker 1: these candles. I give them as gifts and I just

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Speaker 1: have them in my house, in my office, everywhere around

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Speaker 1: me all the time. But she and I decided that

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Speaker 1: we wanted to do a little podcast about scent and

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Speaker 1: how just different smells can affect your everyday life. Honestly

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Speaker 1: without even being aware of it. They can affect your mood,

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Speaker 1: they can drive who you're attracted to, what food you like,

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Speaker 1: even things like sexual arousals. So we broke down some

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Speaker 1: of those sins, what they can mean for your life,

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Speaker 1: and how they affect your brain. And she also gave

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Speaker 1: me the background on Nella Moon and how she got

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Speaker 1: started with this company and just what their mission is.

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Speaker 1: It's a cool story. So listen here. I am here

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Speaker 1: with Ariel from Nella Moon Candles, which is a local

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Speaker 1: Nashville company that I have been a huge fan of

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Speaker 1: for a couple of years now. I can't remember when

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Speaker 1: I even found you, Probably like two years ago, Yeah,

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Speaker 1: I think so. So Arielle and I have become friends

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Speaker 1: and we've just been talking recently about smell and just

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Speaker 1: the effect that it has on basically everything we do.

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Speaker 1: We both kind of started researching. I thought of this

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Speaker 1: because I realized I have this ritual every day when

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Speaker 1: I come into my office, I turn on the lights

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Speaker 1: that opened the blinds, I get everything kind of situated,

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Speaker 1: and I light a candle immediately. That's the first thing

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Speaker 1: I do. So I was like, why do I do that?

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Speaker 1: Because I've never really thought about, you know, like that

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Speaker 1: process or what it is that makes me always have

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Speaker 1: to have a candle burning. But something with the ambiance

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Speaker 1: of that I need every day in my office to

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Speaker 1: be productive. Yeah, so you and I really just started

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Speaker 1: talking like what is that? Why does why does smell

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Speaker 1: such a big well? Why does it have such a

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Speaker 1: big effect on us in our day to day life? Yeah? Um,

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Speaker 1: I read on web md it says in general, smells

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Speaker 1: can help people lose weight, boost sexual arousal, increased speed

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Speaker 1: of learning, reduced severity of migraine headaches, and even quill.

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Speaker 1: I can't even read that word, thanks web Md. Claustrophobia.

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Speaker 1: That's so crazy. So what, okay, read me some of

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Speaker 1: the stuff that you were finding, because you told me

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Speaker 1: all of these fascinating details about smell right before we started,

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Speaker 1: and I need the people to know. Yes, So smell

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Speaker 1: is the quickest way to affect someone's mood, state or emotion.

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Speaker 1: So we also know that when you walk into a

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Speaker 1: house and it smells bad, you actually think that you

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Speaker 1: can think that that person's character is not that great

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Speaker 1: because you're it's the brain is connected to the moral

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Speaker 1: character of if something smells bad, so you think that

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Speaker 1: they're a bad person. Or but when you walk into

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Speaker 1: a home and you have a candle and it smells

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Speaker 1: clean or citrusy, you actually think that their character is

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Speaker 1: you know, a good person and morals subconsciously lighting candles

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Speaker 1: because I want to be a good person. Yeah, you

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Speaker 1: are a good person. That's so interesting though, So how

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Speaker 1: is that like what a subconscious thing that we do

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Speaker 1: that you're attracted to someone or something because the underlying smell,

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Speaker 1: like we don't know that that like that is drawing

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Speaker 1: us in, you know what I'm saying. Yeah, So like

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Speaker 1: the pheromones, So we are the uh, we all produce pheromones.

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Speaker 1: And whenever you smell a potential mate and they're producing

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Speaker 1: molecules off of their skin and you're attracted to that smell,

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Speaker 1: that's because you're trying to see if their DNA is

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Speaker 1: a match with your. So if it's compatible, then you

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Speaker 1: know your immune systems will be different and your produce

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Speaker 1: a healthy child who will be able to fight off

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Speaker 1: diseases and just be strong overall. So it's a basically

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Speaker 1: like an instinctual, you know, reaction when you're meeting some

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Speaker 1: of if they smell bad, you you don't like them,

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Speaker 1: you don't want anything to do with them. But if

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Speaker 1: they smell good, you're all about them. So that okay,

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Speaker 1: that's so interesting to me because I always associate attraction

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Speaker 1: with just like a physical you're either attracted to somebody

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Speaker 1: or not. But are we actually we're smelling them? Yeah,

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Speaker 1: And that's that's why some people can go, you're attracted

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Speaker 1: to that guy and he's not cute to them? Is

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Speaker 1: that what it is? And they say that actually like

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Speaker 1: a muskie smell on guys is what girls are attracted to.

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Speaker 1: And that guys who can actually not shower for a

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Speaker 1: few days, which is crazy, but it's like scientifically proven

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Speaker 1: that they're producing more of that pheromone because they haven't

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Speaker 1: washed it off. The girls are like drawn to it.

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Speaker 1: Some girls aren't, but you know, most girls that are

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Speaker 1: attracted to that guy, they can really smell it even stronger,

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Speaker 1: so they're gonna, you know, be all about them. So,

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Speaker 1: how so a pheromone is what the sense that your

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Speaker 1: body is putting out all the time, right, So what

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Speaker 1: does a girl put out that a guy would be

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Speaker 1: attracted to the same. So we can so if we

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Speaker 1: don't shower for a couple of days, that is weird.

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Speaker 1: So you notice, like if you remember anybody that you dated,

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Speaker 1: they have a certain smell, Like everyone has that certain

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Speaker 1: smell and you're attracted to it or you're not, you know,

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Speaker 1: and that's that smell of the skin or you know,

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Speaker 1: when you kiss them, it's like you're you're smelling that

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Speaker 1: the DNA molecules that are coming off of their skin.

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Speaker 1: And this is a funny story. So my husband is

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Speaker 1: that he loves the cool water cologne and then I'm

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Speaker 1: just like I'm like no, yeah, So he's like reliving

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Speaker 1: his junior high wearing this cologne, and it just drives

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Speaker 1: me crazy because I can't stand it. It makes me noxious.

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Speaker 1: So finally was like, that's it. I'm thrown it away,

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Speaker 1: so I'm gonna give it to good will. I got

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Speaker 1: it out of the house and I got him some

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Speaker 1: new cologne, and I can say that our sex life

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Speaker 1: has improved really, yes, so it is really drawn to

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Speaker 1: that more. Yeah. There if someone has even like a

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Speaker 1: cologne on that you're not attracted to, it is it's

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Speaker 1: like not a not a good match. So you have to,

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Speaker 1: oh my god, be aware of that. Is that's an

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Speaker 1: interesting topic. You bring up that because cool water, like

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Speaker 1: genuinely the second you said that a flashback to junior

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Speaker 1: high because we all wore that that was like the thing.

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Speaker 1: So for me, I feel like it would produce a

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Speaker 1: happy memory, which we were talking a little bit about

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Speaker 1: this too. Smell it can also it can be physical

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Speaker 1: like what you're saying, but it can also be so

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Speaker 1: associated with times in your life. And I read an

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Speaker 1: article that's that even the sense that your mom smelled

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Speaker 1: while she was pregnant with you, like you can either

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Speaker 1: associate those with good or bad things. Yes, So that

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Speaker 1: brings up a whole another Oh. Yeah, So the old

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Speaker 1: factory system is a part of the limbic system in

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Speaker 1: our brain, and the olfactory system is composed of a

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Speaker 1: alls in different sensor types that we generate through our lifetime,

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Speaker 1: and the olfactory bulb is inside that, which is part

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Speaker 1: of the brain that is responsible for processing smells, and

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Speaker 1: next to that is the hippocampus, which is crucial for

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Speaker 1: creating new memories. So that's how it's all connected. Smell

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Speaker 1: and memory are just right there next to each other

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Speaker 1: in the brain. And a lot of these memories, they say,

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Speaker 1: are from where ten years old or younger, so we

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Speaker 1: don't really even know it's it's again a subconscious yeah,

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Speaker 1: a lot of that. So the smell of cookies like

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Speaker 1: reminds you of your mom baking, or roses remind you

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Speaker 1: of your grandmother's garden, and it's just like it's also

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Speaker 1: very visual. So like you said, it's immediate when cool water.

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Speaker 1: When I said that, you immediately thought of that visual

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Speaker 1: of junior high and happiness, and yeah, saw the bottle.

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Speaker 1: I was thinking about all my friends and I can

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Speaker 1: almost still smell it, which is so interesting. I know. Um,

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Speaker 1: we were talking about I think this has just come

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Speaker 1: completely for me, brought up Oh my gosh, I don't

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Speaker 1: realize how much scent is driving my everyday life. And

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Speaker 1: we were talking about the marketing aspect of it and

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Speaker 1: how now companies are using like everything they're using is

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Speaker 1: scent based, even in their marketing. Like I started thinking about,

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Speaker 1: I'm like, oh my god, I buy trash bags that

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Speaker 1: are lavender scented without even realizing that's what I'm doing.

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Speaker 1: But I associate lavender with clean call me exactly. They

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Speaker 1: get me, Like, if their trash bags say lavender real

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Speaker 1: big on the box, I'm buying that. Yeah. So I

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Speaker 1: know that Tide is a number one selling detergent in

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Speaker 1: the world. And Coctor and Gamble said that the smell,

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Speaker 1: the experience of the citrus, fruity and floral uh makes

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Speaker 1: people just feel happy and very clean. So citrus is

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Speaker 1: associated with cleanliness, and then fruity smells give you a

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Speaker 1: feeling of comfort, and then floral smells give you a

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Speaker 1: feeling of maternal love and nurturing. So they put all

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Speaker 1: these scents together because I knew this, would you know,

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Speaker 1: bring back those memories. And it's the number one selling

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Speaker 1: detergent in in the world. And people, most everyone has

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Speaker 1: a memory of tied detergent. It reminds them of something

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Speaker 1: when they smell it, so basically their brainwashing us. I mean,

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Speaker 1: that's good. We all need clean clothes. But that's crazy,

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Speaker 1: you know, it's crazy to dig deep and like get

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Speaker 1: the you know, the research and the backs now and

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Speaker 1: just see that there's so much unaware of. Yeah, okay,

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Speaker 1: So I am with Ariel from Nella Moon and she

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Speaker 1: is a master of sense. I feel you really are.

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Speaker 1: We were just smelling some of your new sense, which

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Speaker 1: I can't wait to tell people about in a second.

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Speaker 1: But tell me more about Nella Moon, Like when did

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Speaker 1: you guys, how long have you been doing this? Even

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Speaker 1: for about three and a half years? What made because

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Speaker 1: you had another job, This was a totally separate thing

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Speaker 1: you branched off to do, right. Yeah, So I studied

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Speaker 1: fashion and business in college and I made clothes and

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Speaker 1: jewelry and Etsy show up and uh, and then I

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Speaker 1: decided to dabble in candle making. So read online how

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Speaker 1: to make candles and it's said to add water and

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Speaker 1: wax and all this stuff. So I did that and

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Speaker 1: it dried and it was like water half water, half

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Speaker 1: wax and totally did not work. I was like, this

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Speaker 1: is crazy, and so I just kept trying and finally

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Speaker 1: got it right. Yeah, and then got into some small

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Speaker 1: stores in town and created my online store and just

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Speaker 1: continue to grow. And what's So, what's the best part

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Speaker 1: of nella Moon for you? I know, because there's a

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Speaker 1: tie to like your mom passing away, right, Yes, So

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Speaker 1: I'd say our our mission is that when you light

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Speaker 1: your candle, it serves as a reminder to let your

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Speaker 1: light shine and to live your best life and be

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Speaker 1: who you are. And that's really the meeting behind it all.

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Speaker 1: So we want to use our business as a force

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Speaker 1: for good and give back as much as we can

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Speaker 1: and just you know, do our do our part as

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Speaker 1: much as possible to make the world a better place,

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Speaker 1: brighter place, brighter place physically. And so you're doing this

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Speaker 1: full time now though, right, this is the whole Yeah, So, um,

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Speaker 1: tell me, wasn't there a story that you were telling me?

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Speaker 1: What's the story? So? Uh, it was about two years

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Speaker 1: ago and I messaged you on Instagram and I said

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Speaker 1: you know, I'd love to give you some candles for

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Speaker 1: you to try. And you wrote me back and we're

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Speaker 1: so nice. You're like, yeah, I'm doing this post, so

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Speaker 1: if you get them to me this week, and I

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Speaker 1: was like, I'll drive them over to you today. So

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Speaker 1: I packaged him up and I had like three huge

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Speaker 1: boxes and I drive to your gated community and I

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Speaker 1: realized that it's like a lock and I was like

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Speaker 1: locked down. So I saw the cars coming in and out,

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Speaker 1: but the gate was closing so quickly that I was like,

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Speaker 1: oh my god, I'm not being able to get in.

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Speaker 1: So I figured out how to park my car on

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Speaker 1: the side, and it was snowing, and I had like

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Speaker 1: and I had like my uh my snow hat and

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Speaker 1: my snow boots and gloves, and I had the box

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Speaker 1: and I like got out of the car and there

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Speaker 1: was a car coming, so the gate opened and I

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Speaker 1: like ran and the gate like kind of hit my

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Speaker 1: I had to like, I guess I walked like all

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Speaker 1: the way to the back and was if someone sees

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Speaker 1: me right now looking out their window, I'm sure they're

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Speaker 1: cracking up with this girl with these boxes in the snows,

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Speaker 1: like this is a memory I will never forget. And

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Speaker 1: I'm so grateful for you for you know, posting on

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Speaker 1: your story about our candles in I'm like laughing that

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Speaker 1: you've never told me this. Well, anytime I'm a fan

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Speaker 1: of something, I do want to promote it, and people

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Speaker 1: always ask me to their like do you really like that?

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Speaker 1: Or do you just talk about it? I don't talk

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Speaker 1: about anything that I don't actually like on my Instagram.

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Speaker 1: I have no point of doing that. I have a

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Speaker 1: whole another job like this, say is it is now

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Speaker 1: a business for me, the velvet edge stuff, But it's

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Speaker 1: not like so much so that I'm going to like compromise,

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Speaker 1: you know, like only want to promote products I really like.

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Speaker 1: So I'm grateful for you. Thank you what got you?

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Speaker 1: Candles for life? Girl? Love count me in. I told

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Speaker 1: you last week when we were talking about this the

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Speaker 1: ones that really stand out to me and I'm always

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Speaker 1: attracted to the more are they the masculine woodsy? What

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Speaker 1: do ye? Masculine woods? Okay, you also like the sea salt, jasmine,

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Speaker 1: floral and beachy plane, so I kind of want to

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Speaker 1: know more about specific sense and like what they can

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Speaker 1: mean to people are what they can I don't know

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Speaker 1: do for your body. Because when I pulled up certain articles,

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Speaker 1: it was like, of course the ones I'm a lot

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Speaker 1: of the ones that I am drawn to are like

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Speaker 1: to um, induce sexual rouser, which is probably because I'm

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Speaker 1: single associate, maybe I associate that. I don't know, but

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Speaker 1: it's good to induce that feel like good if you

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Speaker 1: have someone to do that with, yeah, well you will,

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Speaker 1: we will, um. But yeah, so why wonder why I

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Speaker 1: am drawn to those things? And then like, obviously I

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Speaker 1: have a lavender candle that I burned a lot because

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Speaker 1: I do feel like that is calming. But what else

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Speaker 1: tell me some more about some other sense. Yes, so

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Speaker 1: we know that lavender actually increases the alpha waves in

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Speaker 1: the back of your brain and it gives you that

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Speaker 1: sense of calm and a relaxed feeling. So that's why

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Speaker 1: you know people like a lavender candle to relax or

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Speaker 1: it's actually it's scientifically is working in the brain to

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Speaker 1: make you feel that way. And then jasmine is increases

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Speaker 1: the beta waves in the front of the brain, which

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Speaker 1: makes you feel more alert and awake. So having that

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Speaker 1: in your office or when you're studying is a good

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Speaker 1: way to help your brain be more awake and alert.

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Speaker 1: So it's interesting because you do like that jasmine one

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Speaker 1: in your office, you said, and Jasmine that's the probably

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Speaker 1: the main one ever, And I think, I'm out, I'm

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Speaker 1: glad you brought this more today, but yeah, and I

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Speaker 1: wonder if that's why it kind of just makes me alert. Yes,

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Speaker 1: And I also did some re huch where they say

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Speaker 1: cucumber and the smell of green apple makes you feel

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Speaker 1: like a space is big. So if you're claustrophobic on

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Speaker 1: an airplane, they say to like have a some type

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Speaker 1: of smell similar to that. Or when you're selling a

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Speaker 1: home or want to make a space seem bigger, you

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Speaker 1: wanna have the fragrance of green apple or cucumber. And

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Speaker 1: that is interesting because I would think maybe like this interesting,

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Speaker 1: like you said, the clean thing, but you really can

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Speaker 1: brainwash people cheese. And then so the masculine sense, you know,

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Speaker 1: I feel like so many customers of mine love the

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Speaker 1: masculine sense, and we all, like, I think it's just

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Speaker 1: girls love that manly smell, you know, it makes them

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Speaker 1: feel safe and like comforted and just like manly, like

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Speaker 1: manly presence around you, you know, yeah, you do. You

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Speaker 1: associate it with those kind of things, like even if

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Speaker 1: if that's not what's happening in your or whatever, there's

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Speaker 1: no men around. I do associate those smells probably with

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Speaker 1: being in a relationship, for being around someone where you

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Speaker 1: feel safe, that kind of thing. That's actually so that's

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Speaker 1: what's what is like the number one seller, would you

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Speaker 1: say on your website? So right now, it's probably the

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Speaker 1: Nashville scent because yeah, the tobacco, vanilla, patruli, cedar wood,

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Speaker 1: and uh yeah, people just love it because it's soft,

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Speaker 1: but it's just enough of like that masculine scent to

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Speaker 1: feel that but not too overpowering, which I really like.

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Speaker 1: I don't like really overpowering you know, smells, but just

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Speaker 1: like soft but strong. And that's why I love I

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Speaker 1: love your candles so much because I have them one

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Speaker 1: but like you said, and it makes my place smell amazing.

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Speaker 1: But it's not like, oh my god, that candle, yeah,

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Speaker 1: synthetic in the air. Yeah, they're all natural, really strong

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Speaker 1: sense what else tell us about some of the new

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Speaker 1: ones you've made? So, yeah, we have this new one

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Speaker 1: you're burning the French kiss. Oh my gosh, yeah, I'm

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Speaker 1: obsessed with that. It is Bergomont tobacco, teak wood, and

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Speaker 1: a little bit of cedar would so it's real manly,

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Speaker 1: but the Bergamont kind of gives it a little brightness

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Speaker 1: and just love it. Remember I said to you it

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Speaker 1: smells like Paris. Yeah, I just I think that's what

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Speaker 1: Paris would smell. It gives you that feeling. And I've

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Speaker 1: been burning this for the last week and I freaking

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Speaker 1: love it. Excited about it. How do you pick what

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Speaker 1: sense you're going to pair together? Like, how does that

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Speaker 1: process work? So I kind of just source oils from

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Speaker 1: all over the country and put a bunch of oils

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Speaker 1: together and just kind of go off my creative sense

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Speaker 1: to smell. I guess you know. It's just kind of

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Speaker 1: my outlet for creativity. And also I listened to what

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Speaker 1: the customers want, and that's how I've created these new

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Speaker 1: sense that we're launching just more manly. So another new

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Speaker 1: one is the tobacco Vanilla, which is amazing and it's

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Speaker 1: super strong tobacco with a little bit of vanilla, and uh,

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Speaker 1: I think you're gonna love that one. So you do

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Speaker 1: a lot of mixing, like the softer scent with the

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Speaker 1: more masculine. Yes, like the kind of the feminine in

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Speaker 1: the masculine exactly. I love that feminine masculine. I think

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Speaker 1: that's key. You know. If it's too overpowering, then it's

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Speaker 1: just like, I don't know, it's not not really everyone's

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Speaker 1: cup of tea, but this is like more universal, That's

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Speaker 1: what I was wanna say. It's like it's great for

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Speaker 1: a guy or a girl. And the actual jars themselves too,

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Speaker 1: are very like gender neutral as well. So when you

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Speaker 1: first started doing this, like, was there anything that smelled

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Speaker 1: bad to you for certain scent? Yeah? There are, I think, Uh,

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Speaker 1: I don't know. There are certain oils that I'm just

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Speaker 1: not a fan of, but some people love so we

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Speaker 1: do carry them, you will. I was gonna say, it's like,

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Speaker 1: if you don't specifically like something, would you be like, oh,

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Speaker 1: I'm not doing that. Yeah, even if customers were like

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Speaker 1: all about it. I really try to to do, you know,

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Speaker 1: do what the customers want and kind of like what

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Speaker 1: I think is creative and different. But um, like some

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Speaker 1: citrus smells, I do some not like a fan of

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Speaker 1: like really big citrus bright smells, but people love them,

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Speaker 1: so you know, we we sell them, but I like

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Speaker 1: that softer, manly, feminine scents that are combined. Yeah, what

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Speaker 1: do you think about Petuli? For some reason? Like I

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Speaker 1: had a candle that I was burning and it had

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Speaker 1: some petulion and I really want to get on board

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Speaker 1: with that scent and I can't. Yes, so, but Uli,

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Speaker 1: it's like that it's similar to non Chompa the scent

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Speaker 1: because that's in the non Chompa candle that I sell.

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Speaker 1: And it's very much associated with the sixties and woodstock,

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Speaker 1: you know, hippies, and I don't know, I know, I'm

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Speaker 1: not like the biggest fan of it, but some people

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Speaker 1: do love it. It's supposed to be relaxing, right, Yeah. Yeah,

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Speaker 1: I always want to get on board for that reason,

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Speaker 1: and I'm just like, yeah, thing, it's just fine. It's

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Speaker 1: so interesting to me how different things and smells so

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Speaker 1: different to different people. Yeah. So where can people find you?

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Speaker 1: Is it Nella Moon dot com? Yes? Okay? And what

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Speaker 1: about Instagram? Where are you guys? I am at Nella

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Speaker 1: Moon Underscore Lemon Underscore yes. Um. And you said also

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Speaker 1: there's a part of your website where people can go

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Speaker 1: because I think it's hard when you're buying candles online sometimes,

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Speaker 1: you know, just to figure out which one do you like.

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Speaker 1: But there's a part people can go and kind of

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Speaker 1: read the different descriptions of what since me and is

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Speaker 1: that what you said? Or yeah. So we have a

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Speaker 1: section where you can read all about our scent, and

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Speaker 1: then we have a new section where we can you

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Speaker 1: can really pinpoint your favorite type of smell, like if

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Speaker 1: you like manly smells or citrus or floral or combination.

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Speaker 1: So it'll make it easy for you to pick the

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Speaker 1: sense that you like. Oh see, that's like super helpful.

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Speaker 1: I actually and all the ones I think you have

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Speaker 1: a divided on your website to where it's like woodsie,

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Speaker 1: manly and all of that, and I like basically every

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Speaker 1: single one under the woods ee man. They're so good though,

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Speaker 1: they really are, and they make your house feel really

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Speaker 1: warm and comfy. Thank you all right, thank you so

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Speaker 1: much for being here. This is such an interesting topic

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Speaker 1: to me. And you guys, go check out in elmon

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Speaker 1: can Doles. I promise you there are my favorite candles.

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Speaker 1: I have them in my house and my office. The

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Speaker 1: jars are really cool and they're they're just chic looking. Um,

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Speaker 1: you can see a lot of them on my website

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Speaker 1: as well on palveside dot com. All right, thanks so

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Speaker 1: much for being here. Thank you so much.