1
00:00:02,160 --> 00:00:09,280
Speaker 1: All media. Uh yeah, do you want to ride with us?

2
00:00:09,600 --> 00:00:10,559
Speaker 1: Ride with us?

3
00:00:10,600 --> 00:00:16,560
Speaker 2: Just a little west coast? All right, we'd days away

4
00:00:16,600 --> 00:00:20,280
Speaker 2: from having a new president. I owe you guys another

5
00:00:20,360 --> 00:00:23,439
Speaker 2: Terrorform episode. If you're just clocking into our show, first

6
00:00:23,480 --> 00:00:27,480
Speaker 2: of all, welcome. This episode is a little different something

7
00:00:27,520 --> 00:00:30,320
Speaker 2: I tried to do this year where in the midst

8
00:00:30,400 --> 00:00:36,080
Speaker 2: of just how intense you know, the world is being

9
00:00:36,280 --> 00:00:40,360
Speaker 2: like full crash out, Which I just want to add

10
00:00:40,400 --> 00:00:43,199
Speaker 2: that if you're going to use the phrase crash out, like,

11
00:00:43,920 --> 00:00:48,320
Speaker 2: understand that it comes from gang culture. When you're going

12
00:00:48,360 --> 00:00:52,040
Speaker 2: to go kill someone at their place, crash out, that's you.

13
00:00:52,760 --> 00:00:56,080
Speaker 2: It's murder. So just no, if you got crashed out,

14
00:00:56,720 --> 00:00:59,800
Speaker 2: it's murder. Just like oh he cooking, you know what

15
00:00:59,800 --> 00:01:01,880
Speaker 2: I'm saying, you know, cooking in a lab.

16
00:01:02,040 --> 00:01:04,200
Speaker 1: That's about making crack. That's its origins.

17
00:01:04,240 --> 00:01:08,360
Speaker 2: Anyway, So this year has been, and I'm pretty sure

18
00:01:08,440 --> 00:01:12,640
Speaker 2: been wildly intense for all of us, you know, not

19
00:01:12,760 --> 00:01:16,399
Speaker 2: as intense as being someone who might happen to live

20
00:01:16,440 --> 00:01:19,400
Speaker 2: in North Gaza. So what we tried to do was

21
00:01:20,480 --> 00:01:23,720
Speaker 2: in the spirit of the poetry book and albums I

22
00:01:23,760 --> 00:01:27,760
Speaker 2: put out called Terrorform. Are people who are terraforming in

23
00:01:27,800 --> 00:01:29,720
Speaker 2: a good sense that are building us.

24
00:01:29,959 --> 00:01:30,959
Speaker 1: A livable world.

25
00:01:31,520 --> 00:01:36,399
Speaker 2: For recap, we talked to the hemie Kevin Garcia, who

26
00:01:37,440 --> 00:01:43,120
Speaker 2: has this interesting work among people coming out of a

27
00:01:43,240 --> 00:01:48,320
Speaker 2: pretty rigid white evangelical space who are queer, you know,

28
00:01:48,440 --> 00:01:51,000
Speaker 2: exists in a particular margin having to do around their

29
00:01:51,080 --> 00:01:55,680
Speaker 2: gender identity or lack thereof, and just found that, like

30
00:01:56,080 --> 00:02:00,000
Speaker 2: the traditional church was intenable, but still didn't want to

31
00:02:00,080 --> 00:02:04,400
Speaker 2: abandoned spiritual practices that still rain true to them. So

32
00:02:04,880 --> 00:02:07,520
Speaker 2: it's one of the things that Kevin did. I brought

33
00:02:07,560 --> 00:02:11,480
Speaker 2: in the homie Shamil Idris from Search for Common Ground, Like,

34
00:02:11,720 --> 00:02:14,200
Speaker 2: I don't know if there's anyone closer to the action

35
00:02:14,800 --> 00:02:17,959
Speaker 2: in peace building across the world than the Search for

36
00:02:18,040 --> 00:02:21,040
Speaker 2: Common Ground folk. I mean, I'm talking like at the

37
00:02:21,160 --> 00:02:26,040
Speaker 2: table in Me and mart In, Israel and Gaza, like

38
00:02:26,240 --> 00:02:31,680
Speaker 2: on the ground building nations, real peace like crazy styles.

39
00:02:31,800 --> 00:02:33,959
Speaker 1: Who else did we bring in as a terraformer.

40
00:02:33,639 --> 00:02:38,600
Speaker 2: Oh the WOKF podcast, my sister over there doing the

41
00:02:38,680 --> 00:02:41,679
Speaker 2: amazing work. And I also brought in my wife, the

42
00:02:41,800 --> 00:02:47,000
Speaker 2: Chingona ais Tingna, you know working in the Latin specifically

43
00:02:47,040 --> 00:02:49,200
Speaker 2: Latina community about you know.

44
00:02:49,480 --> 00:02:50,640
Speaker 1: Being your full self.

45
00:02:51,040 --> 00:02:56,880
Speaker 2: And these are terraformers, and today we're gonna talk about business,

46
00:02:57,200 --> 00:03:03,880
Speaker 2: all right, So honestly, my real answer to this podcast

47
00:03:03,960 --> 00:03:07,840
Speaker 2: episode we're talking about is the complete destruction of the

48
00:03:07,880 --> 00:03:09,040
Speaker 2: system of capitalism.

49
00:03:09,160 --> 00:03:13,120
Speaker 1: It just I hate it. I really I don't think.

50
00:03:15,080 --> 00:03:18,440
Speaker 2: I mean, at the end of the day, no matter

51
00:03:18,480 --> 00:03:21,560
Speaker 2: how much I learn and understand of ancient history and

52
00:03:22,720 --> 00:03:27,960
Speaker 2: all that comes with knowing the development, the rise and

53
00:03:28,040 --> 00:03:32,280
Speaker 2: falls of civilizations and what we mean by civilization, you know,

54
00:03:32,600 --> 00:03:37,640
Speaker 2: communal leads, the fits and starts. I highly recommend the

55
00:03:37,680 --> 00:03:40,320
Speaker 2: book That Dawn of Humanity. The point I'm saying is

56
00:03:43,480 --> 00:03:46,440
Speaker 2: governments just don't work.

57
00:03:47,320 --> 00:03:52,560
Speaker 1: Just it don't work. But just putting a dude, dame

58
00:03:53,000 --> 00:03:53,800
Speaker 1: or whatever.

59
00:03:53,680 --> 00:03:57,360
Speaker 2: Just the person in charge of large swaths of people

60
00:03:57,680 --> 00:04:01,240
Speaker 2: just don't work. So, I mean, my real dream is

61
00:04:01,240 --> 00:04:03,960
Speaker 2: the end of capitalism as we know it as an institution.

62
00:04:04,840 --> 00:04:08,680
Speaker 2: That doesn't mean the end of economics, bartering or selling things.

63
00:04:08,720 --> 00:04:11,880
Speaker 2: It just means the concept of capitalism I think needs

64
00:04:11,920 --> 00:04:20,159
Speaker 2: to die slow, like just burn, baby burn. That being said,

65
00:04:20,800 --> 00:04:24,840
Speaker 2: it's not dead and we exist in it. So you're

66
00:04:24,880 --> 00:04:25,279
Speaker 2: in notion.

67
00:04:26,000 --> 00:04:26,880
Speaker 1: You gotta swim.

68
00:04:29,520 --> 00:04:32,000
Speaker 2: So it's a difficulty to find people that are swimming well,

69
00:04:32,920 --> 00:04:35,520
Speaker 2: one of which, though I've found, is my man Brian

70
00:04:35,720 --> 00:04:40,640
Speaker 2: Pepe at Mirror. Now, as you may know if you've

71
00:04:40,640 --> 00:04:44,080
Speaker 2: ever purchased any of my merch it's created by Mirror.

72
00:04:45,279 --> 00:04:48,400
Speaker 2: It's a company that I can stand by doing their

73
00:04:48,520 --> 00:04:52,520
Speaker 2: absolute best inside and out, certified b Cord carbon neutral.

74
00:04:52,800 --> 00:04:57,920
Speaker 2: You're gonna learn what all those things mean. And I

75
00:04:57,960 --> 00:05:01,640
Speaker 2: just think if you, if you gotta do it, do

76
00:05:01,720 --> 00:05:05,400
Speaker 2: it like these dudes. Brian Pape a friend of mine,

77
00:05:05,480 --> 00:05:08,160
Speaker 2: like truly a friend in a lot of ways, he's

78
00:05:08,920 --> 00:05:13,159
Speaker 2: he's the bulls. I have everything wrong with Western culture.

79
00:05:13,760 --> 00:05:19,040
Speaker 2: He is a cisgendered, upper middle class white male. Now

80
00:05:19,040 --> 00:05:21,960
Speaker 2: you might be upper class. Now Brian bawling out like

81
00:05:22,200 --> 00:05:25,400
Speaker 2: you're you're the thing, you know, saying like you are

82
00:05:25,440 --> 00:05:28,240
Speaker 2: the top of the American food chain, and he runs

83
00:05:28,400 --> 00:05:33,160
Speaker 2: a very successful business. I have the same My head

84
00:05:33,279 --> 00:05:35,159
Speaker 2: hits the same wall as a lot of y'all is like,

85
00:05:35,320 --> 00:05:39,200
Speaker 2: it is not possible. I just don't know in this

86
00:05:39,320 --> 00:05:43,359
Speaker 2: toxic water of late stage capitalism, you know, is it

87
00:05:43,400 --> 00:05:47,839
Speaker 2: even possible to do business good? I mean, I sometimes

88
00:05:47,880 --> 00:05:49,920
Speaker 2: feel weird about the fact that like we have corporate

89
00:05:49,920 --> 00:05:56,279
Speaker 2: overlawyers in iHeart, like it's still still corporation, you know,

90
00:05:57,560 --> 00:05:58,039
Speaker 2: but I.

91
00:05:59,720 --> 00:06:00,760
Speaker 1: Still cash they check.

92
00:06:01,000 --> 00:06:03,800
Speaker 2: I'll tell you one thing, So I just want to

93
00:06:03,839 --> 00:06:07,560
Speaker 2: talk to him and show y'all that, like, here's the thing, dude,

94
00:06:07,600 --> 00:06:11,640
Speaker 2: Like it's possible, you know, in in the to the

95
00:06:11,720 --> 00:06:18,440
Speaker 2: extent that you are purposeful aware and are doing your best.

96
00:06:18,480 --> 00:06:23,800
Speaker 2: It is possible, you know. So yeah, it's it's possible.

97
00:06:24,000 --> 00:06:26,120
Speaker 2: So this in in in the in the way that

98
00:06:26,160 --> 00:06:26,520
Speaker 2: he can.

99
00:06:27,000 --> 00:06:29,159
Speaker 1: Let me introduce you to the hommy the terror former

100
00:06:29,240 --> 00:06:34,919
Speaker 1: Brian Pepe. But first it's like this Bullook is like

101
00:06:35,000 --> 00:06:39,480
Speaker 1: this Bullook is like this.

102
00:06:41,960 --> 00:06:49,360
Speaker 2: Well new president. He is assembling his avengers. I shouldn't laugh.

103
00:06:49,440 --> 00:06:55,760
Speaker 2: I shouldn't laugh. He choosing his people for his cabinet members.

104
00:06:58,320 --> 00:07:03,320
Speaker 2: He picked a guy with a with a brain bacteria

105
00:07:03,440 --> 00:07:08,640
Speaker 2: worm and put it in charge of anti virus in bacteria.

106
00:07:10,760 --> 00:07:14,440
Speaker 2: He put an anti vaccer in charge of the medicines.

107
00:07:15,760 --> 00:07:18,480
Speaker 2: But hey, you know he believes in the eating good.

108
00:07:20,000 --> 00:07:21,720
Speaker 2: He might be on the something, don't get me wrong,

109
00:07:21,920 --> 00:07:24,640
Speaker 2: Like I don't want the world to collapse, so.

110
00:07:24,840 --> 00:07:31,320
Speaker 1: Out ow the kiddedy boy do something right.

111
00:07:34,880 --> 00:07:37,520
Speaker 2: He got Elon musk and for baked Ryn's with cake.

112
00:07:38,680 --> 00:07:45,680
Speaker 2: Basically he hired them to fire people. It's not funny,

113
00:07:46,800 --> 00:07:51,800
Speaker 2: but it kind of is because never mind, I don't

114
00:07:51,840 --> 00:07:53,440
Speaker 2: need it. I don't need it. I'm just saying, this

115
00:07:53,520 --> 00:07:57,360
Speaker 2: is what's going on right now. My man Denzel Washington

116
00:07:57,480 --> 00:08:00,760
Speaker 2: talking about how everybody getting duped. Denzel always got the

117
00:08:00,800 --> 00:08:03,560
Speaker 2: good like Uncle Hot takes when it comes to stuff

118
00:08:03,600 --> 00:08:07,400
Speaker 2: like this, lay telling y'all, like listen, you being brainwashed.

119
00:08:08,600 --> 00:08:09,680
Speaker 1: It is what it is.

120
00:08:11,000 --> 00:08:14,400
Speaker 2: So in a Hollywood Reporter article, he talked about, like

121
00:08:14,840 --> 00:08:17,240
Speaker 2: I don't understand why y'all not hold of y'all. Y'all

122
00:08:17,400 --> 00:08:21,120
Speaker 2: elected officials accountable, These people are not your friends, to

123
00:08:21,160 --> 00:08:24,920
Speaker 2: which I would say amen. And then finally before we

124
00:08:24,960 --> 00:08:29,400
Speaker 2: get into this episode, Flognaw shout out to Tyler the

125
00:08:29,440 --> 00:08:33,680
Speaker 2: creator dropping an amazing, amazing record and a ten year

126
00:08:33,960 --> 00:08:37,040
Speaker 2: long festival. And just as an interesting note, so his

127
00:08:37,160 --> 00:08:41,240
Speaker 2: hairstyle and style address that he's presenting in this new

128
00:08:42,200 --> 00:08:45,640
Speaker 2: album is directly from Africa. Like the way that his

129
00:08:45,720 --> 00:08:49,960
Speaker 2: hair is is done, it's really dope, like it's a

130
00:08:50,480 --> 00:08:55,680
Speaker 2: I believe it's Nigerian hairstyle that he's doing. But I

131
00:08:55,720 --> 00:08:57,240
Speaker 2: went to Flognaw, well, I didn't go.

132
00:08:57,320 --> 00:08:59,360
Speaker 1: I worked it. So my back hurts because I'm old.

133
00:09:00,080 --> 00:09:02,240
Speaker 2: Shout out the homies at Family Industries, where I was

134
00:09:02,280 --> 00:09:04,440
Speaker 2: allowed to put some patches on some.

135
00:09:04,400 --> 00:09:11,560
Speaker 1: Merch and see a lot of the younglings enjoy it.

136
00:09:11,760 --> 00:09:15,960
Speaker 2: It highlights to me was Douchi's set killed it. It

137
00:09:16,000 --> 00:09:18,720
Speaker 2: was dope to see Erica Badu set, and I finally

138
00:09:18,720 --> 00:09:23,040
Speaker 2: saw Andre play the flute, which was its own thing.

139
00:09:23,200 --> 00:09:23,640
Speaker 1: It was.

140
00:09:25,520 --> 00:09:28,880
Speaker 2: You know, obviously two things can exist in the same space.

141
00:09:29,280 --> 00:09:31,960
Speaker 2: I would much rather have heard him rap, but I

142
00:09:32,120 --> 00:09:34,880
Speaker 2: really enjoyed. I'm surprisingly I.

143
00:09:34,880 --> 00:09:39,240
Speaker 1: Enjoyed his musical set. It was fun.

144
00:09:40,920 --> 00:09:46,120
Speaker 2: Anyway, let's talktor Brian Papey is like this.

145
00:10:05,960 --> 00:10:06,960
Speaker 1: According in podcasts.

146
00:10:07,080 --> 00:10:11,320
Speaker 2: Yes, so the preamble has already happened. You guys who

147
00:10:11,480 --> 00:10:13,640
Speaker 2: will see this video. I've already seen us talk about

148
00:10:13,679 --> 00:10:15,760
Speaker 2: the stuff we wasn't supposed talk about before we was recorded,

149
00:10:15,760 --> 00:10:16,880
Speaker 2: but we were recorded either way.

150
00:10:17,480 --> 00:10:27,520
Speaker 1: Brian pape mirror, drinkware, cups, cuffs, He's make cups, fry.

151
00:10:27,640 --> 00:10:29,480
Speaker 1: What's up, Brian, what's up?

152
00:10:29,480 --> 00:10:30,600
Speaker 3: Prop? It's gonna be with you man.

153
00:10:30,920 --> 00:10:33,360
Speaker 2: Yeah, so I'm glad to do this. Man, I've been

154
00:10:33,400 --> 00:10:34,600
Speaker 2: meaning to do it for years.

155
00:10:35,320 --> 00:10:36,360
Speaker 1: We're like real.

156
00:10:36,200 --> 00:10:40,800
Speaker 2: Friends, you know, Like Brian is the hommie. I am,

157
00:10:41,120 --> 00:10:43,600
Speaker 2: you know, not only a client. I'm also a member,

158
00:10:43,760 --> 00:10:46,400
Speaker 2: like you know, not only as Like am I a

159
00:10:46,440 --> 00:10:48,440
Speaker 2: fan of their product, I'm a fan of him. I'm

160
00:10:48,440 --> 00:10:53,400
Speaker 2: a fan of his family. I like I'm a brand ambassador,

161
00:10:53,559 --> 00:10:55,360
Speaker 2: you know what I'm saying. Like, So, like, that's how

162
00:10:55,440 --> 00:10:59,400
Speaker 2: much for me personally, I believe in what Mirror is

163
00:10:59,400 --> 00:11:00,120
Speaker 2: doing that I'll.

164
00:11:00,000 --> 00:11:01,760
Speaker 1: Willing to put my reputation on the line.

165
00:11:01,600 --> 00:11:04,880
Speaker 2: To the extent that I know, you know what I'm saying, Like,

166
00:11:04,960 --> 00:11:07,959
Speaker 2: I don't know if there's any Diddy parties happening over there.

167
00:11:08,480 --> 00:11:11,280
Speaker 1: If it is, you ain't show me. You know what

168
00:11:11,280 --> 00:11:11,959
Speaker 1: I'm saying, Like.

169
00:11:12,679 --> 00:11:14,520
Speaker 3: None of that happened over here? Problem, none of that.

170
00:11:14,720 --> 00:11:16,640
Speaker 1: I was Like, I know your wife, I know your children.

171
00:11:16,720 --> 00:11:18,280
Speaker 2: You know what I'm saying. I met your sister. I

172
00:11:18,360 --> 00:11:21,920
Speaker 2: feel like I was to the extent that I know,

173
00:11:22,480 --> 00:11:23,040
Speaker 2: you know.

174
00:11:23,520 --> 00:11:24,920
Speaker 3: I mean, yeah, this day and age is kind of

175
00:11:24,960 --> 00:11:26,400
Speaker 3: like that is all I know.

176
00:11:26,480 --> 00:11:28,920
Speaker 1: Yeah, yeah, but an absolute stand up guy.

177
00:11:29,080 --> 00:11:33,160
Speaker 2: So ultimately, what I want to get to at the

178
00:11:33,240 --> 00:11:35,800
Speaker 2: end of this part is like, is it even possible

179
00:11:36,120 --> 00:11:42,680
Speaker 2: to do like good business, to do capitalism in a

180
00:11:42,840 --> 00:11:44,120
Speaker 2: not exploitative way?

181
00:11:44,920 --> 00:11:45,160
Speaker 3: Right?

182
00:11:45,400 --> 00:11:46,800
Speaker 2: So That's that's why I kind of want to get

183
00:11:46,840 --> 00:11:49,080
Speaker 2: to here. But first of all, hey, you remember how

184
00:11:49,120 --> 00:11:49,920
Speaker 2: we met?

185
00:11:50,160 --> 00:11:52,360
Speaker 3: Oh man, do I ever? Yeah?

186
00:11:52,720 --> 00:11:56,840
Speaker 4: Calama Zoom Michigan. So funny Man, that was. You know,

187
00:11:56,880 --> 00:11:58,800
Speaker 4: it's funny. I think I've told you this, but I'll

188
00:11:58,800 --> 00:12:01,719
Speaker 4: tell it against your listeners. Oh yeah, Prop and I

189
00:12:01,760 --> 00:12:04,559
Speaker 4: were we were supposed to speak at what was the

190
00:12:04,600 --> 00:12:05,520
Speaker 4: Catalyst conference or.

191
00:12:05,480 --> 00:12:06,240
Speaker 1: Something and something like that.

192
00:12:06,320 --> 00:12:09,120
Speaker 4: Yeah, And I had no idea. I was like, all right, cool, Yeah,

193
00:12:09,120 --> 00:12:10,280
Speaker 4: I'll get paid to show up.

194
00:12:10,280 --> 00:12:11,040
Speaker 1: Cool to me.

195
00:12:11,120 --> 00:12:11,880
Speaker 3: Yeah sounds good.

196
00:12:11,880 --> 00:12:13,280
Speaker 4: And I needed to make money at that point, so

197
00:12:14,200 --> 00:12:15,520
Speaker 4: I mean, I still need to make money. But that

198
00:12:15,600 --> 00:12:17,320
Speaker 4: was like I was like.

199
00:12:16,880 --> 00:12:20,040
Speaker 3: I really I will travel. Yeah, yeah, I would get

200
00:12:20,040 --> 00:12:21,719
Speaker 3: paid to speak for thirty minutes. Yes, yes.

201
00:12:22,120 --> 00:12:23,840
Speaker 4: And my sister texted me and she was like, oh

202
00:12:23,840 --> 00:12:26,400
Speaker 4: my gosh, you're at the same conference as PROP. And

203
00:12:26,440 --> 00:12:31,320
Speaker 4: I was like who. It's like, I have no idea.

204
00:12:31,400 --> 00:12:33,720
Speaker 4: She's a super fan. She's like, you don't know propaganda.

205
00:12:33,720 --> 00:12:35,640
Speaker 4: I was like, I'm sorry, I'm just I've been heads

206
00:12:35,640 --> 00:12:37,480
Speaker 4: down the last six years and a hole trying to

207
00:12:37,559 --> 00:12:38,160
Speaker 4: make cups.

208
00:12:38,520 --> 00:12:41,679
Speaker 3: Yeah. And anyway, we were like the youngest one.

209
00:12:41,720 --> 00:12:44,320
Speaker 2: I mean, everybody else was yeah, speaker by like a

210
00:12:44,360 --> 00:12:45,800
Speaker 2: decade totally.

211
00:12:45,880 --> 00:12:48,959
Speaker 3: Yeah, so you like looked at each other and what's up?

212
00:12:49,040 --> 00:12:50,600
Speaker 3: What's that? What's up? Yeah? And I had a mad

213
00:12:50,600 --> 00:12:51,800
Speaker 3: Caps was that mad Cap?

214
00:12:52,200 --> 00:12:53,719
Speaker 1: I think you had a mad Cap sweater on?

215
00:12:54,080 --> 00:12:58,280
Speaker 2: And I had already went and got mad Cap because

216
00:12:58,400 --> 00:13:01,559
Speaker 2: I knew we were near where they have it, so

217
00:13:01,600 --> 00:13:04,040
Speaker 2: I'd already got a bag and me arrest in peace.

218
00:13:04,080 --> 00:13:06,000
Speaker 2: DJ Effecto was like, all right, this is what we're

219
00:13:06,000 --> 00:13:08,160
Speaker 2: gonna do. We're gonna start making coffee blah blah blah blah.

220
00:13:08,200 --> 00:13:10,079
Speaker 2: And then I think we ran into each other again

221
00:13:10,200 --> 00:13:12,920
Speaker 2: backstage and was like I believe I was doing an

222
00:13:12,960 --> 00:13:13,800
Speaker 2: narrow press.

223
00:13:14,080 --> 00:13:16,280
Speaker 3: Yeah, and drink at the bar though with DJ Effecto.

224
00:13:16,480 --> 00:13:17,680
Speaker 1: Yeah yeah yeah, And then I.

225
00:13:17,559 --> 00:13:19,880
Speaker 3: Awkwardly asked for a selfie so my sister would think

226
00:13:19,880 --> 00:13:20,320
Speaker 3: I was cool.

227
00:13:20,440 --> 00:13:21,320
Speaker 1: Yeah, yeah, yeah, totally.

228
00:13:21,440 --> 00:13:22,920
Speaker 4: We got in the elevators, like, hey man, my sister

229
00:13:23,040 --> 00:13:24,520
Speaker 4: she doesn't think what I'm doing is very cool.

230
00:13:25,000 --> 00:13:26,680
Speaker 2: She just now started thinking what I do is cool

231
00:13:27,040 --> 00:13:29,319
Speaker 2: again now that you're in Arawhine.

232
00:13:29,679 --> 00:13:29,920
Speaker 1: Right.

233
00:13:30,960 --> 00:13:32,720
Speaker 3: It was like her friends are like, your brother sells

234
00:13:32,720 --> 00:13:34,319
Speaker 3: a Patago and that's so cool.

235
00:13:34,520 --> 00:13:37,040
Speaker 4: She's like, I guess that is kind of cool. She

236
00:13:37,200 --> 00:13:39,640
Speaker 4: was like, oh my gosh, you got a photo with

237
00:13:39,679 --> 00:13:40,839
Speaker 4: problem like that.

238
00:13:40,920 --> 00:13:41,400
Speaker 3: We're gonna be.

239
00:13:41,360 --> 00:13:43,520
Speaker 1: Friends now we made it. Yeah.

240
00:13:43,559 --> 00:13:47,000
Speaker 2: So, as Brian is alluded to, like, so first of all,

241
00:13:47,880 --> 00:13:50,200
Speaker 2: you know, tell what is mere?

242
00:13:50,679 --> 00:13:52,640
Speaker 4: So I wanted to start back, what is trained all

243
00:13:52,640 --> 00:13:55,600
Speaker 4: the way at mer? Yeah, you know, we it's funny.

244
00:13:55,640 --> 00:13:58,360
Speaker 4: We I wasn't like, I don't know, it's just like concept.

245
00:13:58,520 --> 00:14:00,959
Speaker 4: It's it's just like theoretical. But at the end of

246
00:14:00,960 --> 00:14:03,400
Speaker 4: the day, we sell cups. But now we're into you know,

247
00:14:03,440 --> 00:14:05,680
Speaker 4: soft goes like apparel and hats and beanies and whatnot.

248
00:14:05,679 --> 00:14:08,960
Speaker 4: But the general ideas that we sell stainless steel drink ware.

249
00:14:10,040 --> 00:14:12,959
Speaker 4: And it's pretty like what's that, mama?

250
00:14:13,040 --> 00:14:17,920
Speaker 3: How are you? Yeah? Uh stanles still drinkwaar back.

251
00:14:19,440 --> 00:14:22,160
Speaker 4: Yeah, yeah, anyway at home studios, man, it's good.

252
00:14:22,200 --> 00:14:26,000
Speaker 2: Yeah, home studios, guys. It's real, real deal, both sides,

253
00:14:26,120 --> 00:14:29,600
Speaker 2: both sides, all right. Yeah, we sell we sell stanless

254
00:14:29,600 --> 00:14:31,720
Speaker 2: stel drinkwaar and it's I mean, it's very on trend

255
00:14:31,760 --> 00:14:33,440
Speaker 2: these days, but in two thousand and nine it was

256
00:14:33,520 --> 00:14:37,600
Speaker 2: like very not on trend. But it's you know that

257
00:14:37,680 --> 00:14:39,920
Speaker 2: it's well, I say, it's more theoretical. The idea that

258
00:14:39,960 --> 00:14:41,960
Speaker 2: Back and I had was we wanted to start a

259
00:14:41,960 --> 00:14:44,440
Speaker 2: business together, but we wanted to do it a different way.

260
00:14:44,640 --> 00:14:46,800
Speaker 3: We wanted it to be philanthropic from day one.

261
00:14:46,880 --> 00:14:49,720
Speaker 4: So it was like we observed the capitalism was kind

262
00:14:49,720 --> 00:14:52,920
Speaker 4: of you do something, you build it up your mass wealth,

263
00:14:53,160 --> 00:14:55,360
Speaker 4: and then you sell it or you know, you give

264
00:14:55,400 --> 00:14:58,200
Speaker 4: back later in life when you're like sixty or seventy, right, Yeah,

265
00:14:58,320 --> 00:15:00,000
Speaker 4: And our concept was like, we want to give back

266
00:15:00,080 --> 00:15:02,680
Speaker 4: through every single transaction. So from day one, even though

267
00:15:02,640 --> 00:15:06,440
Speaker 4: when we were profitable, we were still contributing to lots

268
00:15:06,440 --> 00:15:07,720
Speaker 4: of different projects all over the world.

269
00:15:08,000 --> 00:15:08,560
Speaker 3: Yeah.

270
00:15:08,760 --> 00:15:10,720
Speaker 1: I think I just listened to.

271
00:15:12,360 --> 00:15:19,000
Speaker 2: Like the ted talks from the the former owners and

272
00:15:19,040 --> 00:15:22,480
Speaker 2: CEOs of Or of Patagonia and North Face that like

273
00:15:23,840 --> 00:15:26,440
Speaker 2: got together, hooked up and then moved to Chile and

274
00:15:26,520 --> 00:15:28,400
Speaker 2: just started buying land and make it preserved, you know

275
00:15:28,440 --> 00:15:30,240
Speaker 2: what I mean to your point, So it's like, all right,

276
00:15:30,280 --> 00:15:34,240
Speaker 2: we've amassed this insane amount of wealth at the end

277
00:15:34,280 --> 00:15:38,640
Speaker 2: of our work, so now we're just gonna buy land

278
00:15:38,680 --> 00:15:43,600
Speaker 2: to preserve it, you know. And how in your like

279
00:15:43,760 --> 00:15:46,200
Speaker 2: in all of our brains, anybody, if you listen to

280
00:15:46,240 --> 00:15:50,120
Speaker 2: my show where You're just like, that's just kind of.

281
00:15:50,560 --> 00:15:55,200
Speaker 5: Feels I just want to make money. Yeah, it kind

282
00:15:55,200 --> 00:15:59,480
Speaker 5: of feels gross, you know. But after being around you

283
00:15:59,520 --> 00:16:02,760
Speaker 5: and kind of like meeting the pattern, like now that

284
00:16:02,840 --> 00:16:05,600
Speaker 5: I know people at Patagonia and like really their vision

285
00:16:05,680 --> 00:16:08,960
Speaker 5: is like what can we do to preserve the planet

286
00:16:09,200 --> 00:16:11,880
Speaker 5: And if the plant, if what makes the world go

287
00:16:11,960 --> 00:16:15,920
Speaker 5: around is money, then like we will buy it, and

288
00:16:16,000 --> 00:16:18,880
Speaker 5: we will will buy it and do nothing, Like we

289
00:16:18,920 --> 00:16:21,960
Speaker 5: are going to turn this into a national park and

290
00:16:22,560 --> 00:16:24,080
Speaker 5: y'all can make the money off it, you know what

291
00:16:24,080 --> 00:16:24,440
Speaker 5: I'm saying.

292
00:16:24,480 --> 00:16:26,200
Speaker 1: It's like, well, yeah, you could camp here, you do.

293
00:16:26,400 --> 00:16:28,960
Speaker 2: Like, like there's this there is this perception that like

294
00:16:29,040 --> 00:16:30,760
Speaker 2: if you buy land to sit on it to preserve

295
00:16:30,800 --> 00:16:32,720
Speaker 2: it, it stops making money. I'm like, well, have you been

296
00:16:32,760 --> 00:16:36,800
Speaker 2: to Yellowstone? Like you pay to get in, like Joshua Tree,

297
00:16:36,840 --> 00:16:38,800
Speaker 2: like you pay. You know what I'm saying, Like these

298
00:16:38,840 --> 00:16:42,960
Speaker 2: are they can be money making endeavors. But he's like, yeah,

299
00:16:43,000 --> 00:16:45,440
Speaker 2: I just I bought it so that you won't tear

300
00:16:45,440 --> 00:16:47,920
Speaker 2: it down. Like but like you said, that's like at

301
00:16:47,960 --> 00:16:51,880
Speaker 2: the end of their careers, you were you came in

302
00:16:51,960 --> 00:16:55,920
Speaker 2: with a code that was like even before we're making money.

303
00:16:56,080 --> 00:16:58,560
Speaker 1: We're already establishing a practice.

304
00:16:58,080 --> 00:17:02,040
Speaker 2: Of giving you know, in in in as best as

305
00:17:02,040 --> 00:17:03,040
Speaker 2: you can, right.

306
00:17:03,040 --> 00:17:06,760
Speaker 3: Yeah, yeah, I think Oh no, I was just gonna say.

307
00:17:06,800 --> 00:17:09,919
Speaker 4: I think partially was because if you don't start, you

308
00:17:10,000 --> 00:17:12,919
Speaker 4: might never start, you know, because it's so hard. I

309
00:17:12,920 --> 00:17:16,399
Speaker 4: mean literally, the entrepreneur journey is so difficult. And I

310
00:17:16,440 --> 00:17:17,880
Speaker 4: kind of knew that from some other stuff that I'd

311
00:17:17,880 --> 00:17:19,600
Speaker 4: done before that. But if we didn't start from day

312
00:17:19,640 --> 00:17:21,600
Speaker 4: one and just this is what we do, this is

313
00:17:21,600 --> 00:17:24,000
Speaker 4: what we do, this is what we do, it would

314
00:17:24,040 --> 00:17:26,280
Speaker 4: be so easy to justify I'm going to do it

315
00:17:26,320 --> 00:17:28,040
Speaker 4: next year, I'm going to do it when I get

316
00:17:28,040 --> 00:17:29,239
Speaker 4: to this level, or I'm going to do it when

317
00:17:29,280 --> 00:17:31,560
Speaker 4: I get to that level. Because but I've seen people

318
00:17:31,560 --> 00:17:33,840
Speaker 4: get to those levels and then they're like, well maybe

319
00:17:33,880 --> 00:17:36,200
Speaker 4: when I sell the company or maybe you know, maybe tomorrow.

320
00:17:36,320 --> 00:17:37,560
Speaker 3: Right, And so we just didn't want to do that

321
00:17:37,600 --> 00:17:38,520
Speaker 3: we want to do from day one.

322
00:17:38,920 --> 00:17:40,840
Speaker 2: Do you do you think that that that made the

323
00:17:40,920 --> 00:17:42,320
Speaker 2: ride a lot longer?

324
00:17:42,840 --> 00:17:43,040
Speaker 3: Oh?

325
00:17:43,119 --> 00:17:46,800
Speaker 4: For sure, right the ride. The ride has been a

326
00:17:46,840 --> 00:17:49,720
Speaker 4: lot longer for variety reasons. I think partially because we

327
00:17:49,800 --> 00:17:54,840
Speaker 4: have focused on generosity, for sure, But another element is

328
00:17:54,840 --> 00:17:56,960
Speaker 4: that like we don't have any private equity or venture

329
00:17:57,000 --> 00:18:00,080
Speaker 4: capital on our cap table, and so what the I

330
00:18:00,080 --> 00:18:02,200
Speaker 4: mean essentially, what that means is like private equity wasn't

331
00:18:02,200 --> 00:18:04,359
Speaker 4: really a thing back in like the sixties and seventies,

332
00:18:04,480 --> 00:18:06,560
Speaker 4: you know, kind of started arising the nineties and two thousands,

333
00:18:06,560 --> 00:18:09,640
Speaker 4: and people who aren't in business might not ever see

334
00:18:09,680 --> 00:18:13,560
Speaker 4: it or like understand what it actually is. But it's

335
00:18:13,600 --> 00:18:16,320
Speaker 4: like optimizing business to to what I would say is

336
00:18:16,320 --> 00:18:19,240
Speaker 4: an unhealthy level because it's it's not long term minded,

337
00:18:19,280 --> 00:18:21,040
Speaker 4: it's short term minded. It's like, how can I buy

338
00:18:21,040 --> 00:18:23,880
Speaker 4: a bunch of businesses, optimize them on the back end,

339
00:18:24,320 --> 00:18:26,159
Speaker 4: and then build this company and then flip it and

340
00:18:26,160 --> 00:18:28,240
Speaker 4: sell it in five years. And usually what that means

341
00:18:28,280 --> 00:18:32,560
Speaker 4: is like cutting costs, degrading benefits, It's a whole host

342
00:18:32,560 --> 00:18:34,760
Speaker 4: of things, and so you can get to a number faster,

343
00:18:34,880 --> 00:18:36,200
Speaker 4: so I send the Juramys longer.

344
00:18:36,600 --> 00:18:39,080
Speaker 3: Yeah, but I think it's more durable, to be honest.

345
00:18:39,760 --> 00:18:41,879
Speaker 2: So it's almost like, I mean, the way you describe

346
00:18:41,880 --> 00:18:44,359
Speaker 2: it is like, yeah, it's like that's like drug dealing

347
00:18:44,440 --> 00:18:47,399
Speaker 2: or like flipping houses where you're like just get in,

348
00:18:47,560 --> 00:18:50,600
Speaker 2: buy them up, cut the fat as quick, and usually

349
00:18:50,600 --> 00:18:53,560
Speaker 2: what the fat is is humans? Right, you know, say

350
00:18:53,600 --> 00:18:56,399
Speaker 2: it like it's the exploitative way that you know what

351
00:18:56,400 --> 00:18:57,840
Speaker 2: I'm saying. But you, like you said, but you get

352
00:18:57,840 --> 00:18:59,240
Speaker 2: a bunch of them, get it to the thing, flip it,

353
00:18:59,280 --> 00:19:01,440
Speaker 2: and then you're like, oh good, And then, like you said,

354
00:19:01,480 --> 00:19:03,080
Speaker 2: you could patch yourself on the back and be like.

355
00:19:03,040 --> 00:19:05,000
Speaker 1: Well now I'm gonna do good you know what I

356
00:19:05,080 --> 00:19:05,760
Speaker 1: mean later on?

357
00:19:05,800 --> 00:19:07,879
Speaker 2: But yeah, but see that's the part where I'm just

358
00:19:07,920 --> 00:19:10,520
Speaker 2: like you, like you said, I'm like, it just feels

359
00:19:10,560 --> 00:19:13,080
Speaker 2: exploitative in its in its DNA.

360
00:19:13,560 --> 00:19:14,320
Speaker 1: But if you were like.

361
00:19:14,359 --> 00:19:17,040
Speaker 2: Because of the top, because it is right, yeah, Like,

362
00:19:17,119 --> 00:19:20,359
Speaker 2: well it feels like it because it is. So I

363
00:19:20,400 --> 00:19:21,840
Speaker 2: want you out to I want you aut to to

364
00:19:21,960 --> 00:19:24,760
Speaker 2: catch this that you were like you took no venture capital.

365
00:19:25,040 --> 00:19:28,320
Speaker 2: You were like, yeah, we're just gonna out the mud.

366
00:19:28,680 --> 00:19:31,399
Speaker 3: Yeah, and you know it's you know boostrapping is is?

367
00:19:31,400 --> 00:19:35,600
Speaker 3: Is it? For sure? Challenging? You know, but let's be real,

368
00:19:35,680 --> 00:19:36,960
Speaker 3: like it wasn't that.

369
00:19:37,000 --> 00:19:39,280
Speaker 4: Difficult for me to hit up one hundred people in

370
00:19:39,320 --> 00:19:42,240
Speaker 4: Seattle and ask them to and invest because like the

371
00:19:42,480 --> 00:19:44,879
Speaker 4: reality like, so, so I don't people to mishear me.

372
00:19:44,920 --> 00:19:46,679
Speaker 4: It's not like Beck and I one hundred percent did

373
00:19:46,720 --> 00:19:48,960
Speaker 4: this on one hundred percent of the company. Yeah, we

374
00:19:49,040 --> 00:19:51,480
Speaker 4: brought on friends and family in twenty sixteen because we

375
00:19:51,480 --> 00:19:53,760
Speaker 4: were growing so fast. Yeah, that it was either go

376
00:19:53,840 --> 00:19:58,560
Speaker 4: to private equity and sell my soul or go to

377
00:19:58,600 --> 00:20:01,000
Speaker 4: a handful of f my friend that says, hey, do

378
00:20:01,040 --> 00:20:03,240
Speaker 4: you want to invest twenty five k hunter k whatever

379
00:20:03,240 --> 00:20:06,000
Speaker 4: it is that you can There's no guarantees, by the way,

380
00:20:06,119 --> 00:20:07,880
Speaker 4: you know, So it's kind of there was a lot

381
00:20:07,880 --> 00:20:10,040
Speaker 4: of those, a lot of l's, a lot of like, no,

382
00:20:10,640 --> 00:20:12,399
Speaker 4: what's your actual strategy? I don't have one. What do

383
00:20:12,440 --> 00:20:13,720
Speaker 4: you mean you I have an actual strategy. Everybody is

384
00:20:13,760 --> 00:20:15,880
Speaker 4: an extra strategy. We just want to build a great

385
00:20:15,880 --> 00:20:19,360
Speaker 4: business and hopefully return capital at some point. Yeah, And

386
00:20:19,400 --> 00:20:21,520
Speaker 4: which is kind of crazy, to be honest, because most people,

387
00:20:22,000 --> 00:20:23,760
Speaker 4: most investors, are like, am I gonna get my money

388
00:20:23,760 --> 00:20:25,560
Speaker 4: back in five years, ten years, fifteen years?

389
00:20:25,600 --> 00:20:26,520
Speaker 3: And I said, I don't know.

390
00:20:26,800 --> 00:20:29,000
Speaker 1: I don't know. Gee whoa.

391
00:20:29,119 --> 00:20:32,159
Speaker 2: That's the stuff that nobody sees. But the stuff that

392
00:20:32,200 --> 00:20:35,960
Speaker 2: people do see is on it. I'm holding this cup, y'all. Look,

393
00:20:36,000 --> 00:20:38,960
Speaker 2: you've had my merch You've seen this logo, you've seen

394
00:20:38,960 --> 00:20:40,960
Speaker 2: this cup in the inside and what we always brag

395
00:20:41,000 --> 00:20:44,280
Speaker 2: about is like keeps the hot hot and the cold cold. Right,

396
00:20:45,280 --> 00:20:47,840
Speaker 2: It's durable. I travel with it. The poor Gami that

397
00:20:47,880 --> 00:20:52,359
Speaker 2: everybody get, our bottles, the tell Better Story hoodies, like

398
00:20:52,440 --> 00:20:56,280
Speaker 2: all of it is from here, but so from the

399
00:20:56,280 --> 00:21:02,040
Speaker 2: front end, like tell me about your supply chain, the

400
00:21:02,080 --> 00:21:05,640
Speaker 2: stainless steel, the reclaim project, like all of those things

401
00:21:05,640 --> 00:21:07,719
Speaker 2: that have to do it, like the front facing stuff.

402
00:21:08,320 --> 00:21:08,600
Speaker 3: Yeah.

403
00:21:08,640 --> 00:21:10,199
Speaker 4: So you know, we try to be as transparent as

404
00:21:10,400 --> 00:21:12,960
Speaker 4: as we can. And part of it is just you know,

405
00:21:12,960 --> 00:21:16,600
Speaker 4: when back when I started it, we didn't want people

406
00:21:16,640 --> 00:21:19,760
Speaker 4: to buy the product out of guilt or because we

407
00:21:19,760 --> 00:21:22,040
Speaker 4: were doing good. Now listen, a lot of people do

408
00:21:22,080 --> 00:21:23,960
Speaker 4: buy it because we do good, and that's fine, But

409
00:21:24,040 --> 00:21:26,280
Speaker 4: we wanted to build the best possible products. My background

410
00:21:26,280 --> 00:21:28,880
Speaker 4: is product design and sourcing and marketing, so I want

411
00:21:28,920 --> 00:21:32,119
Speaker 4: to make the best possible product because I you know,

412
00:21:32,359 --> 00:21:34,960
Speaker 4: looking back, it's like I saw Tom's, yeah, and people

413
00:21:34,960 --> 00:21:36,520
Speaker 4: were buying Toms because they were cool.

414
00:21:36,320 --> 00:21:39,000
Speaker 3: But they lasted a couple of weeks, like they were

415
00:21:39,160 --> 00:21:39,640
Speaker 3: not well.

416
00:21:39,720 --> 00:21:44,560
Speaker 2: Yeah, and there's questions I don't know about, like were

417
00:21:44,680 --> 00:21:48,440
Speaker 2: the others you getting there and were you actually helping

418
00:21:48,440 --> 00:21:50,560
Speaker 2: in Africa. You know what I'm saying, like, because I

419
00:21:50,560 --> 00:21:53,439
Speaker 2: think a lot of times people that like, you know,

420
00:21:53,800 --> 00:21:57,679
Speaker 2: give model also like raise his eyebrows because it's like,

421
00:21:57,720 --> 00:22:01,919
Speaker 2: all right, you know, you build it well in this

422
00:22:02,040 --> 00:22:04,320
Speaker 2: village in Africa. Oh yay, we did it, and then

423
00:22:04,359 --> 00:22:06,320
Speaker 2: you just caused the civil war now because now they're

424
00:22:06,359 --> 00:22:08,680
Speaker 2: fighting over water rights because you ain't got all work.

425
00:22:08,720 --> 00:22:11,040
Speaker 2: But you felt great because but but you gave, we

426
00:22:11,080 --> 00:22:13,960
Speaker 2: gave to build a well, it's like, nah, did you

427
00:22:13,920 --> 00:22:15,280
Speaker 2: you know what I'm saying? Or did you make it worse?

428
00:22:15,359 --> 00:22:16,240
Speaker 1: You feel me? Yeah?

429
00:22:16,320 --> 00:22:17,919
Speaker 4: Yeah, Well, I mean, you know, I think early on,

430
00:22:18,000 --> 00:22:21,199
Speaker 4: we really you know, because of Tom's and you know,

431
00:22:21,200 --> 00:22:23,639
Speaker 4: there was this like people wanted this precision of like

432
00:22:23,720 --> 00:22:26,160
Speaker 4: if I buy this, what happens? And so we really

433
00:22:26,200 --> 00:22:28,040
Speaker 4: tried for the first few years to like connect the dots.

434
00:22:28,040 --> 00:22:29,840
Speaker 4: If we buy this bottle that helps give somebody clean

435
00:22:29,880 --> 00:22:33,000
Speaker 4: water for about a year and their averages right yeah.

436
00:22:32,720 --> 00:22:34,920
Speaker 3: And it worked for the time.

437
00:22:34,960 --> 00:22:36,439
Speaker 4: But you know what we really tried to focus on

438
00:22:36,560 --> 00:22:39,159
Speaker 4: is moving from kind of what the terminology is, like

439
00:22:39,200 --> 00:22:42,240
Speaker 4: power based philanthropy to relationship based filanthropy. So power base

440
00:22:42,359 --> 00:22:44,399
Speaker 4: is like, hey, I hold the power because I'm right

441
00:22:44,400 --> 00:22:47,560
Speaker 4: in the check. Yeah, here, nonprofit, here's one hundred thousand dollars.

442
00:22:47,600 --> 00:22:49,719
Speaker 4: I need you to give this only to the people

443
00:22:49,760 --> 00:22:51,880
Speaker 4: in the field or the project or whatever else I'm

444
00:22:51,880 --> 00:22:54,080
Speaker 4: gonna tell you. And then in return, I want photos,

445
00:22:54,119 --> 00:22:54,840
Speaker 4: I want this, I want that.

446
00:22:54,920 --> 00:22:56,240
Speaker 3: Right. So that's kind of the old way.

447
00:22:57,000 --> 00:22:58,920
Speaker 4: And we've had a lot of you know, we've listened

448
00:22:58,920 --> 00:23:02,119
Speaker 4: to a lot of our nonprofit partner and we just said, actually,

449
00:23:02,160 --> 00:23:04,520
Speaker 4: this is how you innovate. I think we've just said, hey,

450
00:23:04,560 --> 00:23:06,400
Speaker 4: what's working and what's not working? How can we help

451
00:23:06,440 --> 00:23:07,440
Speaker 4: you better? And they said, you know, it would be

452
00:23:07,480 --> 00:23:11,440
Speaker 4: really great an unrestricted grant, which in the nonprofit world

453
00:23:11,520 --> 00:23:12,920
Speaker 4: is kind of crazy because you know, all the people

454
00:23:12,920 --> 00:23:15,240
Speaker 4: who are looking for grants from all the foundations of

455
00:23:15,240 --> 00:23:17,200
Speaker 4: all this stuff, usually there's strings attached.

456
00:23:17,440 --> 00:23:18,760
Speaker 3: Yeah, you know you do this, you can do this,

457
00:23:18,880 --> 00:23:20,160
Speaker 3: but you can't do that. Yeah.

458
00:23:20,200 --> 00:23:22,240
Speaker 4: And then so we want to unrestrict it. And said, oh, okay,

459
00:23:22,280 --> 00:23:24,760
Speaker 4: well let's think about that. What's what's the downside of that?

460
00:23:25,040 --> 00:23:27,439
Speaker 4: And for us, there wasn't really one other than like,

461
00:23:28,000 --> 00:23:30,000
Speaker 4: we're just gonna tell stories about the nonprofit and the

462
00:23:30,040 --> 00:23:32,560
Speaker 4: general work that they do versus like it went to

463
00:23:32,640 --> 00:23:36,639
Speaker 4: this place on this place in the place, right. So

464
00:23:36,880 --> 00:23:40,159
Speaker 4: for us, we've kind of shifted to that relationship where it's, uh,

465
00:23:40,600 --> 00:23:43,040
Speaker 4: we're asking them, how can we help you in a

466
00:23:43,080 --> 00:23:45,200
Speaker 4: way that's like, Hey, we're just gonna build, We're gonna

467
00:23:45,200 --> 00:23:47,480
Speaker 4: we're gonna audit for sure before you check. We're gonna

468
00:23:47,480 --> 00:23:49,040
Speaker 4: make sure that you're not taking like one hundred percent

469
00:23:49,040 --> 00:23:50,720
Speaker 4: of this and just like put in your pockets, right,

470
00:23:50,760 --> 00:23:53,280
Speaker 4: like what percentages actually go into the projects? Right?

471
00:23:53,320 --> 00:23:55,120
Speaker 1: Yeah, Because that's what I was gonna say.

472
00:23:55,200 --> 00:23:57,800
Speaker 2: Like, it's like before I even approach, before you even

473
00:23:57,800 --> 00:23:59,919
Speaker 2: approach him, you've already done your homework, Like I believe

474
00:24:00,080 --> 00:24:01,479
Speaker 2: that you're you know what you're doing.

475
00:24:01,520 --> 00:24:02,879
Speaker 1: That's why I'm willing to give you this money.

476
00:24:02,880 --> 00:24:05,360
Speaker 2: So if I already trust you, why would I tell

477
00:24:05,400 --> 00:24:06,720
Speaker 2: you what to do with your money? You know what

478
00:24:06,760 --> 00:24:10,080
Speaker 2: I'm saying, Like, you've already shown me that totally you're

479
00:24:10,160 --> 00:24:11,680
Speaker 2: who you say you are, which is why I'm down

480
00:24:11,680 --> 00:24:11,919
Speaker 2: to hell.

481
00:24:12,440 --> 00:24:14,280
Speaker 4: Well, it's it's almost like if you took that same

482
00:24:14,320 --> 00:24:16,720
Speaker 4: model of like power based pilanthropy and you and you

483
00:24:16,720 --> 00:24:18,880
Speaker 4: put into like power based private equity, it wouldn't work

484
00:24:19,080 --> 00:24:21,120
Speaker 4: or even like investing right, Like, yeah, if I want

485
00:24:21,240 --> 00:24:22,239
Speaker 4: to have to an investor and said hey, I need

486
00:24:22,280 --> 00:24:24,880
Speaker 4: one hundred thousand dollars, and somebody who was passionate about

487
00:24:24,920 --> 00:24:26,880
Speaker 4: operations was like, great, I'm gonna invest one hundred thousand

488
00:24:26,880 --> 00:24:29,000
Speaker 4: dollars in business, Brian, But you can only spend that

489
00:24:29,000 --> 00:24:31,080
Speaker 4: on supply chain. I'm like, hey, I gotta go to

490
00:24:31,080 --> 00:24:34,120
Speaker 4: a trade shuttle, like it's the sales. They like, yeah, no, no,

491
00:24:34,359 --> 00:24:36,639
Speaker 4: you can only use it for this Like that's insane, right,

492
00:24:36,720 --> 00:24:39,679
Speaker 4: And yet we're expecting these nonprofits to operate in a

493
00:24:39,720 --> 00:24:42,639
Speaker 4: completely different model, and so I think I'm a huge

494
00:24:42,680 --> 00:24:45,560
Speaker 4: advocate for relationship under strictter grants.

495
00:24:45,840 --> 00:24:47,480
Speaker 1: Yeah, let them, let them do it.

496
00:24:47,880 --> 00:24:49,080
Speaker 3: Totally, so good, totally.

497
00:24:49,560 --> 00:24:53,560
Speaker 1: Yeah. So back to the product. So this stainless steel, Yeah, right.

498
00:24:53,520 --> 00:24:56,520
Speaker 3: Stainless steel. At day, stainless steel ninety percent recycled.

499
00:24:56,560 --> 00:24:59,000
Speaker 4: We might get to one hundred percent someday, but sometimes

500
00:24:59,000 --> 00:25:00,399
Speaker 4: you got to mix in a little bit of version

501
00:25:00,440 --> 00:25:03,520
Speaker 4: with the with the recycled, make it nice and nice

502
00:25:03,560 --> 00:25:06,560
Speaker 4: and durable. Yeah, but that's a that's been a you know,

503
00:25:07,000 --> 00:25:08,800
Speaker 4: a transition as well over the last couple of years

504
00:25:08,800 --> 00:25:11,200
Speaker 4: of trying to get all of our products into recycled

505
00:25:11,480 --> 00:25:13,919
Speaker 4: material if it's the same or better quality. And the

506
00:25:13,920 --> 00:25:16,879
Speaker 4: reality is was recycled stainless. There's no different from a

507
00:25:16,920 --> 00:25:20,439
Speaker 4: quality perspective. Yeah, because it goes into a massive smelter

508
00:25:20,640 --> 00:25:23,320
Speaker 4: and just like comes out the other side in a tube.

509
00:25:24,080 --> 00:25:27,160
Speaker 4: But it reduces emissions dramatically on the front end. So yeah,

510
00:25:27,240 --> 00:25:29,680
Speaker 4: that's a huge change. All the plastics that we work

511
00:25:29,720 --> 00:25:33,720
Speaker 4: with are mostly recycled plastics. Like the lids on the

512
00:25:33,760 --> 00:25:35,679
Speaker 4: bottom of most of our products, there's a you know,

513
00:25:35,680 --> 00:25:36,679
Speaker 4: there's a coat on the bottom.

514
00:25:36,680 --> 00:25:38,520
Speaker 3: You are sure that give code.

515
00:25:39,240 --> 00:25:41,280
Speaker 4: And again inside of transparency, we want people to know

516
00:25:41,640 --> 00:25:43,919
Speaker 4: where are we sourcing from, where we who we donate

517
00:25:44,000 --> 00:25:47,000
Speaker 4: money to. Yeah, it's an invitation, I'd say to come

518
00:25:47,040 --> 00:25:49,920
Speaker 4: and and and you know peak on the elis to speak.

519
00:25:49,720 --> 00:25:54,160
Speaker 2: Yeah, And and then there's the reclaim program to where

520
00:25:54,280 --> 00:25:57,880
Speaker 2: like right, if you're done with the cup, right.

521
00:25:58,000 --> 00:25:59,760
Speaker 3: Yeah, well recycle for you. You can recycle or we

522
00:25:59,760 --> 00:26:00,359
Speaker 3: can do for you.

523
00:26:00,400 --> 00:26:02,320
Speaker 4: And you know, we really want to take ownership in

524
00:26:02,359 --> 00:26:06,320
Speaker 4: the full journey of the product life cycle. Yeah, which

525
00:26:06,359 --> 00:26:07,760
Speaker 4: is kind of crazy, but I don't think it's gonna

526
00:26:07,760 --> 00:26:09,119
Speaker 4: be that crazy. And years to come and I'll give you.

527
00:26:09,119 --> 00:26:13,000
Speaker 4: An example, Google stops supporting Nest security camera or security

528
00:26:14,000 --> 00:26:16,560
Speaker 4: you know on the door homep together home stuff, right,

529
00:26:17,760 --> 00:26:20,239
Speaker 4: just stop supporting so it doesn't work. So now I

530
00:26:20,240 --> 00:26:23,440
Speaker 4: have this, like all these lithium OMN batteries, all these

531
00:26:23,480 --> 00:26:25,679
Speaker 4: gadgets from Google, and they're just like sorry, and I'm like,

532
00:26:25,680 --> 00:26:26,840
Speaker 4: what do you want to do this? So like, oh,

533
00:26:26,840 --> 00:26:29,400
Speaker 4: take it to a local electronics recycler and maybe there's

534
00:26:29,400 --> 00:26:31,320
Speaker 4: one in your town, but maybe not. It's like I

535
00:26:31,320 --> 00:26:32,760
Speaker 4: should be able to just send it back to Google

536
00:26:32,760 --> 00:26:35,080
Speaker 4: and be like you made this, you deal with it. Yeah,

537
00:26:35,119 --> 00:26:36,720
Speaker 4: you know, like it really put a bad taste in

538
00:26:36,720 --> 00:26:38,560
Speaker 4: my mouth. And I don't think we're quite there yet.

539
00:26:38,560 --> 00:26:40,840
Speaker 4: People are just throwing clothes in the trash and whatnot.

540
00:26:40,880 --> 00:26:43,879
Speaker 4: But I'd love to see more companies, you know, kind

541
00:26:43,880 --> 00:26:45,600
Speaker 4: of take responsibility for the full.

542
00:26:45,400 --> 00:26:48,480
Speaker 3: Product life cycle. Yeh's bringing it back or recycling in it.

543
00:26:49,240 --> 00:26:51,320
Speaker 4: You know, if we have misprints or there's some damage,

544
00:26:51,320 --> 00:26:52,119
Speaker 4: we'll try to fix it.

545
00:26:52,520 --> 00:26:54,520
Speaker 3: We'll send new gaskets, new lids, like we want this

546
00:26:54,600 --> 00:26:55,200
Speaker 3: to remain.

547
00:26:55,480 --> 00:26:58,320
Speaker 2: And it's like as long as possible is good, because

548
00:26:58,320 --> 00:27:00,560
Speaker 2: it's like you're not just like, well you bought it,

549
00:27:00,600 --> 00:27:02,560
Speaker 2: like it's yours now, you know what I'm saying, Like

550
00:27:02,600 --> 00:27:03,280
Speaker 2: we did our part.

551
00:27:03,400 --> 00:27:05,320
Speaker 1: You're like, well, no, like that's not it.

552
00:27:05,440 --> 00:27:08,760
Speaker 2: Like because when you get into y'all, which we'll we'll

553
00:27:08,760 --> 00:27:11,080
Speaker 2: get into later, like the b Core, the you know,

554
00:27:11,200 --> 00:27:13,760
Speaker 2: the one hundred percent carbon neutral, like all the stuff

555
00:27:13,760 --> 00:27:17,399
Speaker 2: that like the world has said, we looked under the hood,

556
00:27:18,320 --> 00:27:18,919
Speaker 2: they're doing it.

557
00:27:18,960 --> 00:27:20,760
Speaker 1: You know what I'm saying to me, Like that is

558
00:27:20,760 --> 00:27:21,320
Speaker 1: a part of it.

559
00:27:21,359 --> 00:27:23,600
Speaker 2: That's us you going back and being like I'm gonna

560
00:27:23,600 --> 00:27:25,159
Speaker 2: pick even if you took it, I'm still gonna pick

561
00:27:25,200 --> 00:27:25,720
Speaker 2: up trash here.

562
00:27:25,800 --> 00:27:25,960
Speaker 3: You know.

563
00:27:26,000 --> 00:27:27,879
Speaker 2: You can't just leave the park and be like, well

564
00:27:29,240 --> 00:27:31,000
Speaker 2: we did our part, you just cause you guys through

565
00:27:31,040 --> 00:27:33,000
Speaker 2: your trash all over the floors and I was like, no, like,

566
00:27:33,119 --> 00:27:35,720
Speaker 2: this is our park here, you can bring your trash

567
00:27:35,720 --> 00:27:36,040
Speaker 2: to us.

568
00:27:36,040 --> 00:27:38,720
Speaker 1: You know what I'm saying. I think that that's that's

569
00:27:38,760 --> 00:27:39,400
Speaker 1: beautiful and.

570
00:27:39,359 --> 00:27:40,520
Speaker 2: It's just at the end of the day, like it's

571
00:27:40,560 --> 00:27:43,440
Speaker 2: a really really really good product, you know what I'm saying.

572
00:27:43,880 --> 00:27:49,679
Speaker 2: And and just fun now your treatment of your employees now,

573
00:27:50,359 --> 00:27:54,000
Speaker 2: I know now, okay, listen, I am aware that when

574
00:27:54,040 --> 00:27:56,359
Speaker 2: I come into y'all space, I am aware.

575
00:27:56,119 --> 00:27:58,679
Speaker 1: Of the pier Dynamic. I am one of the front.

576
00:27:58,440 --> 00:28:03,840
Speaker 2: Facing ambassadors, and the owner is bringing his friend in,

577
00:28:04,440 --> 00:28:07,280
Speaker 2: so everybody, of course is going to be as well

578
00:28:07,320 --> 00:28:13,159
Speaker 2: behaved as possible, you know, I for real, But I

579
00:28:13,200 --> 00:28:16,600
Speaker 2: will say this in my experience, when there is problems,

580
00:28:17,200 --> 00:28:20,719
Speaker 2: someone dms me, Like if I'm at a place, if

581
00:28:20,760 --> 00:28:22,720
Speaker 2: I'm at an organization, I'm at a thing. You know,

582
00:28:22,880 --> 00:28:24,920
Speaker 2: I'm messing with somebody publicly. I like, whether it's a

583
00:28:24,920 --> 00:28:28,119
Speaker 2: coffee industry, music industry, or whatever it is. Somebody goes

584
00:28:28,840 --> 00:28:32,280
Speaker 2: a prop I know what you stand for, and like,

585
00:28:33,080 --> 00:28:35,000
Speaker 2: I don't know about them fools. Here's my experience. I

586
00:28:35,000 --> 00:28:36,359
Speaker 2: don't want to be a hater, but like here's what

587
00:28:36,720 --> 00:28:38,960
Speaker 2: somebody always gets to me, you know what I'm saying,

588
00:28:39,240 --> 00:28:41,320
Speaker 2: And then it's on me to be like, okay, let

589
00:28:41,400 --> 00:28:44,560
Speaker 2: me hold that or back off a little bit, like

590
00:28:44,640 --> 00:28:47,800
Speaker 2: maybe not be so one hundred percent all in on

591
00:28:47,880 --> 00:28:51,080
Speaker 2: somebody and be like all right, well, yeah, pull back

592
00:28:51,120 --> 00:28:54,720
Speaker 2: a little bit. And I've had to in past, had

593
00:28:54,760 --> 00:28:58,000
Speaker 2: to be like pull back a little bit and just

594
00:28:58,080 --> 00:28:58,880
Speaker 2: you know, hey.

595
00:28:58,720 --> 00:28:59,960
Speaker 1: Hey, they're just merch. They're just merch.

596
00:29:00,080 --> 00:29:01,480
Speaker 2: I don't know, you know what I'm saying, but like

597
00:29:02,080 --> 00:29:05,920
Speaker 2: I haven't had to date, I haven't had that experience.

598
00:29:06,480 --> 00:29:10,040
Speaker 2: So that is something to be said about your hiring

599
00:29:10,120 --> 00:29:14,200
Speaker 2: practices and your your pay scales and all those all

600
00:29:14,240 --> 00:29:14,840
Speaker 2: those good stuff.

601
00:29:14,840 --> 00:29:16,400
Speaker 1: Can you talk a little bit about.

602
00:29:16,120 --> 00:29:20,880
Speaker 2: Like how those practices of like you said, like full transparency,

603
00:29:20,960 --> 00:29:24,000
Speaker 2: full justice, treating your your staff well, because and you

604
00:29:24,040 --> 00:29:25,200
Speaker 2: don't really have a lot.

605
00:29:25,000 --> 00:29:27,520
Speaker 1: Of turnover, like what I've noticed, you know what I'm.

606
00:29:27,400 --> 00:29:29,200
Speaker 4: Saying, Like, yeah, and we publish all that data on

607
00:29:29,200 --> 00:29:30,640
Speaker 4: our annual impact report.

608
00:29:31,120 --> 00:29:32,120
Speaker 1: See it's all published.

609
00:29:32,560 --> 00:29:33,479
Speaker 3: You can see our turnover.

610
00:29:33,600 --> 00:29:36,080
Speaker 4: You can see our you know, gender breakdown, you can

611
00:29:36,120 --> 00:29:39,720
Speaker 4: see you kind of see our leadership breakdown. And you know,

612
00:29:39,920 --> 00:29:41,760
Speaker 4: I think it starts with again that idea of just

613
00:29:41,880 --> 00:29:44,360
Speaker 4: we want to do we want to build a responsible business.

614
00:29:44,600 --> 00:29:46,640
Speaker 3: Yeah, and you know, the reality.

615
00:29:46,280 --> 00:29:47,920
Speaker 4: Is we have had a lot of growth over the years,

616
00:29:47,920 --> 00:29:50,640
Speaker 4: which is afford us the opportunity to invest in our people.

617
00:29:50,640 --> 00:29:52,560
Speaker 4: So I guess there's one sense we don't have to

618
00:29:52,640 --> 00:29:54,680
Speaker 4: Cause the early days, it's like I didn't have health

619
00:29:54,680 --> 00:29:56,320
Speaker 4: care for like the first four years of YR. You know,

620
00:29:56,520 --> 00:29:59,560
Speaker 4: like yeah, but now we can offer healthcare, and we

621
00:29:59,560 --> 00:30:01,640
Speaker 4: do offer healthcare, and we offer health care to our

622
00:30:01,680 --> 00:30:04,920
Speaker 4: employees their dependents and their children. So like, we cover

623
00:30:05,080 --> 00:30:07,560
Speaker 4: one hundred percent of the health care costs for everybody

624
00:30:07,560 --> 00:30:09,160
Speaker 4: inside the family. The only people who are doing that

625
00:30:09,320 --> 00:30:12,200
Speaker 4: is like tech companies maybe yeah, because their margins are

626
00:30:12,240 --> 00:30:13,680
Speaker 4: insane and so people are like, well, why do you

627
00:30:13,720 --> 00:30:16,240
Speaker 4: choose to do that? And it's like it would feel

628
00:30:16,240 --> 00:30:18,200
Speaker 4: disingenuous like that, and I would not feel good about

629
00:30:18,200 --> 00:30:21,440
Speaker 4: ourselves if we paid for our one hundred percent, but

630
00:30:21,560 --> 00:30:24,600
Speaker 4: not for everybody else, right, yeah, And so it's about

631
00:30:24,640 --> 00:30:26,480
Speaker 4: business at the end of the day, is about trade offs.

632
00:30:26,560 --> 00:30:28,800
Speaker 4: And so for us, we're willing to trade up, so

633
00:30:28,840 --> 00:30:31,920
Speaker 4: to speak, and treat what we think our employees really well.

634
00:30:32,480 --> 00:30:32,960
Speaker 1: Yeah.

635
00:30:33,160 --> 00:30:35,480
Speaker 4: Now, I will say sometimes when we hire younger employees

636
00:30:35,520 --> 00:30:38,440
Speaker 4: who haven't had other experiences to other companies, Yeah, oh

637
00:30:38,600 --> 00:30:40,400
Speaker 4: this it's not that, it's not fair, it's not you know,

638
00:30:40,440 --> 00:30:43,280
Speaker 4: it's not enough. And then either they leave or we

639
00:30:43,320 --> 00:30:45,720
Speaker 4: ask them to leave, and they're like, oh my gosh,

640
00:30:45,760 --> 00:30:47,240
Speaker 4: I had no idea, how good I had it?

641
00:30:47,280 --> 00:30:52,600
Speaker 3: Word yeah, yeah, yeah, you know things like that. It's

642
00:30:52,720 --> 00:30:54,040
Speaker 3: you know, parental leave.

643
00:30:54,280 --> 00:30:55,880
Speaker 4: You know, we're we have a young company, so a

644
00:30:55,880 --> 00:30:57,920
Speaker 4: lot of people are having babies and you know, back

645
00:30:57,920 --> 00:31:00,200
Speaker 4: and I We love it. We love letting people take

646
00:31:00,200 --> 00:31:01,720
Speaker 4: four or six months off when they have their kid.

647
00:31:01,920 --> 00:31:02,120
Speaker 3: You know.

648
00:31:02,680 --> 00:31:04,760
Speaker 4: We didn't have that opportunity with our first two, but

649
00:31:04,880 --> 00:31:07,280
Speaker 4: on the on the last one we did, and so it's, yeah,

650
00:31:07,920 --> 00:31:09,640
Speaker 4: we just feel we just feel like it's.

651
00:31:09,520 --> 00:31:12,560
Speaker 3: A huge privilege to let our our team.

652
00:31:12,520 --> 00:31:14,480
Speaker 4: You know, you know Jenny on our team, my assistant,

653
00:31:14,480 --> 00:31:16,440
Speaker 4: you know, she's on materorney leave until January, you know,

654
00:31:16,480 --> 00:31:19,120
Speaker 4: and I miss her deeply, but it's like I kind

655
00:31:19,160 --> 00:31:19,440
Speaker 4: of have.

656
00:31:19,440 --> 00:31:20,640
Speaker 3: To step up.

657
00:31:22,080 --> 00:31:25,800
Speaker 4: Yeah, you know, yeah, so we again it's and I

658
00:31:25,800 --> 00:31:27,200
Speaker 4: think it's because we're long term minded.

659
00:31:27,200 --> 00:31:29,120
Speaker 3: You know, we're not thinking about the results.

660
00:31:29,240 --> 00:31:32,160
Speaker 4: I mean, we look at the results quarterly obviously, daily, weekly, monthly,

661
00:31:32,200 --> 00:31:34,520
Speaker 4: the whole stuff. But we're looking at like what can

662
00:31:34,560 --> 00:31:37,000
Speaker 4: we build in ten or twenty years. And I think

663
00:31:37,000 --> 00:31:39,600
Speaker 4: when you look at that time horizon, it affords you

664
00:31:39,640 --> 00:31:43,680
Speaker 4: the opportunity hopefully, if you run your business responsibly, you

665
00:31:43,680 --> 00:31:45,040
Speaker 4: can do those sorts of things. And it's also like

666
00:31:45,120 --> 00:31:47,600
Speaker 4: it's double edged sword, meaning like if we're able to

667
00:31:47,600 --> 00:31:50,560
Speaker 4: provide these great benefits for our team, we also have

668
00:31:50,640 --> 00:31:52,920
Speaker 4: to perform. So there's a there's this bit of like

669
00:31:52,960 --> 00:31:55,200
Speaker 4: give and take it doesn't mean just everybody gets all

670
00:31:55,240 --> 00:31:56,920
Speaker 4: these things and we can just hang out and have

671
00:31:57,120 --> 00:31:57,680
Speaker 4: you know, fun.

672
00:31:58,360 --> 00:31:59,800
Speaker 3: We'd like to have fun, but it's also like we

673
00:31:59,840 --> 00:32:01,200
Speaker 3: have to perform at the end of the day.

674
00:32:01,280 --> 00:32:04,360
Speaker 2: Yeah, you definitely. And I've noticed that around y'all too.

675
00:32:04,360 --> 00:32:07,080
Speaker 2: You expect the staff to be like, Okay, we're giving

676
00:32:07,080 --> 00:32:10,400
Speaker 2: to you lavishly. We are trying to be a better company.

677
00:32:10,480 --> 00:32:12,920
Speaker 2: So fam you got to bring home some bacon, like

678
00:32:13,040 --> 00:32:14,440
Speaker 2: you know what I'm saying, Like, I don't know, I

679
00:32:14,480 --> 00:32:16,640
Speaker 2: don't know where you think this healthcare coming from. You

680
00:32:16,680 --> 00:32:18,840
Speaker 2: know what I'm saying that you bring it home to bacon.

681
00:32:18,880 --> 00:32:21,520
Speaker 1: You feel me. And it seems as though people are

682
00:32:21,560 --> 00:32:22,760
Speaker 1: like super motivated.

683
00:32:22,800 --> 00:32:23,000
Speaker 3: You know.

684
00:32:23,440 --> 00:32:25,440
Speaker 2: I've even recruited for you. You know what I'm saying,

685
00:32:25,480 --> 00:32:28,280
Speaker 2: Like you've been like, hey go get this fool. I'll

686
00:32:28,280 --> 00:32:29,800
Speaker 2: put it in a good word, but like you know,

687
00:32:30,200 --> 00:32:32,240
Speaker 2: because it's I've just like I said, I've just.

688
00:32:32,200 --> 00:32:34,960
Speaker 1: Seen that, like it just ends up being a good look.

689
00:33:00,880 --> 00:33:05,800
Speaker 2: So this would not be genuine if it wasn't if

690
00:33:05,840 --> 00:33:06,520
Speaker 2: I didn't bring.

691
00:33:06,440 --> 00:33:07,320
Speaker 1: Up some l's like.

692
00:33:09,000 --> 00:33:12,560
Speaker 2: Where you guys, where have you guys like fucked up royally?

693
00:33:13,200 --> 00:33:18,520
Speaker 2: You know, like some real l's where you were just like, yeah, no,

694
00:33:18,680 --> 00:33:20,720
Speaker 2: we got take that in a chance it was all wrong.

695
00:33:20,560 --> 00:33:23,600
Speaker 4: Here, Oh man, pick a pick a category, prop like right,

696
00:33:25,000 --> 00:33:29,360
Speaker 4: like supply chain product hr Yeah.

697
00:33:29,360 --> 00:33:31,400
Speaker 1: Oh yeah, I remember the story about about one high.

698
00:33:31,440 --> 00:33:33,440
Speaker 2: We ain't gonna get into it, but about higher that

699
00:33:33,520 --> 00:33:35,720
Speaker 2: you were just like, oh, I have to fire him now.

700
00:33:35,840 --> 00:33:36,040
Speaker 3: Yeah.

701
00:33:36,080 --> 00:33:38,360
Speaker 4: There's only one person that I fired in my entire life,

702
00:33:38,400 --> 00:33:39,680
Speaker 4: and that was that was one of them, and it

703
00:33:39,720 --> 00:33:40,520
Speaker 4: was for great reasons.

704
00:33:40,920 --> 00:33:41,160
Speaker 3: Yeah.

705
00:33:41,560 --> 00:33:43,000
Speaker 1: Yeah, we'll keep that offline.

706
00:33:43,320 --> 00:33:44,080
Speaker 3: Yeah, I mean.

707
00:33:44,080 --> 00:33:46,040
Speaker 4: Even you know, even getting into like, you know, to

708
00:33:46,120 --> 00:33:48,360
Speaker 4: be honest, real talk, like we had layoffs two years

709
00:33:48,360 --> 00:33:51,280
Speaker 4: ago because were on this COVID rocket ship and it

710
00:33:51,560 --> 00:33:53,239
Speaker 4: and it came down faster than we thought. We had

711
00:33:53,240 --> 00:33:57,040
Speaker 4: to make some changes and yeah, you know we legally

712
00:33:57,200 --> 00:33:59,280
Speaker 4: we could have said, hey, your job's gone.

713
00:33:59,480 --> 00:34:00,360
Speaker 3: Sorry.

714
00:34:00,480 --> 00:34:02,480
Speaker 4: Yeah, but we get people as much runway as we could,

715
00:34:02,640 --> 00:34:05,080
Speaker 4: you know, so months of salary, you know, healthcare where

716
00:34:05,080 --> 00:34:09,120
Speaker 4: we can, because I think you're always going to have

717
00:34:09,160 --> 00:34:10,840
Speaker 4: these ups and downs with business, and it's how you

718
00:34:10,920 --> 00:34:12,680
Speaker 4: treat people through those ups and downs that are really

719
00:34:12,719 --> 00:34:15,200
Speaker 4: going to make a difference for yourself. And yeah, so

720
00:34:15,440 --> 00:34:17,040
Speaker 4: you know, I think looking back it's like, you know,

721
00:34:17,040 --> 00:34:18,279
Speaker 4: I want to I want to be I want to

722
00:34:18,320 --> 00:34:20,160
Speaker 4: be proud of the decisions we made, even even in

723
00:34:20,200 --> 00:34:22,560
Speaker 4: tough times, you know, even when it's not working out,

724
00:34:22,560 --> 00:34:24,480
Speaker 4: when it's like, hey, we don't need this role anymore.

725
00:34:25,120 --> 00:34:27,799
Speaker 4: We want to help you. We'll help you find another job.

726
00:34:27,880 --> 00:34:30,680
Speaker 4: Like being more candid I think is really really important

727
00:34:31,200 --> 00:34:34,759
Speaker 4: in the process. But I mean else, gosh, how many

728
00:34:34,880 --> 00:34:38,000
Speaker 4: so many l's like manufacturing ls I mean one of

729
00:34:38,000 --> 00:34:39,800
Speaker 4: the first uh.

730
00:34:40,080 --> 00:34:41,839
Speaker 3: Trying to think of which which ship of this was

731
00:34:42,600 --> 00:34:43,799
Speaker 3: we had, Oh, this is way bad.

732
00:34:43,840 --> 00:34:46,600
Speaker 4: It is like twenty fourteen, we were doing this project

733
00:34:46,600 --> 00:34:50,240
Speaker 4: for ARII and I had I mean I was probably

734
00:34:50,320 --> 00:34:51,880
Speaker 4: twenty eight, you know, so ari I was like not

735
00:34:51,960 --> 00:34:54,279
Speaker 4: taking me seriously, and I had, like I brought in

736
00:34:54,320 --> 00:34:56,600
Speaker 4: an advisor who was much older than me, just to

737
00:34:56,920 --> 00:34:59,200
Speaker 4: make it upear that we were like bigger than we were,

738
00:34:59,360 --> 00:35:01,640
Speaker 4: you know. Yeah, And we did this product for ARII

739
00:35:01,680 --> 00:35:04,120
Speaker 4: and they wanted the bottom to have this crisp, clean,

740
00:35:04,200 --> 00:35:07,919
Speaker 4: stainless kind of lower half, lower third and the fact

741
00:35:08,040 --> 00:35:11,400
Speaker 4: we royally watched it like it was out sourced twice,

742
00:35:11,440 --> 00:35:13,560
Speaker 4: so we don't even know what was made day and

743
00:35:13,640 --> 00:35:16,360
Speaker 4: it came in with like ninety percent rejection on the QC.

744
00:35:16,560 --> 00:35:18,120
Speaker 4: Like at first we're like, oh, there's a couple and

745
00:35:18,120 --> 00:35:20,040
Speaker 4: then we then we like went to the DC and

746
00:35:20,160 --> 00:35:21,520
Speaker 4: we opened up all of them and.

747
00:35:21,480 --> 00:35:24,480
Speaker 3: It was like a like an absolute disaster.

748
00:35:26,520 --> 00:35:28,280
Speaker 4: And I'm trying to think, I mean, we just we

749
00:35:28,280 --> 00:35:31,480
Speaker 4: we remade the product air fredded it in and you know,

750
00:35:31,520 --> 00:35:33,160
Speaker 4: we always want to take care of the customer. It

751
00:35:33,239 --> 00:35:37,360
Speaker 4: sounds this sounds really obvious, m hm, But there is

752
00:35:37,400 --> 00:35:39,719
Speaker 4: a strategic advantage in any business by taking care of

753
00:35:39,800 --> 00:35:40,360
Speaker 4: the customer.

754
00:35:41,960 --> 00:35:47,520
Speaker 2: Yeah, if you're just like, hey, guys, this batch was trash, Yes,

755
00:35:47,760 --> 00:35:51,800
Speaker 2: and I am so sorry, We're going to remake it totally.

756
00:35:52,160 --> 00:35:52,920
Speaker 1: It is what it is.

757
00:35:54,040 --> 00:35:56,000
Speaker 4: And it's scary in the moment to be to be like,

758
00:35:56,040 --> 00:35:58,880
Speaker 4: I gotta tell his customer we messed up. But man,

759
00:35:59,640 --> 00:36:02,719
Speaker 4: being honest with your customers and taking care of it

760
00:36:02,760 --> 00:36:06,280
Speaker 4: and doing the right thing for the most part, always

761
00:36:06,280 --> 00:36:08,560
Speaker 4: pays off. And you shouldn't do it because it pays off.

762
00:36:08,560 --> 00:36:10,080
Speaker 4: You should do it because it's the right thing to do.

763
00:36:10,560 --> 00:36:12,960
Speaker 4: But I'm constantly blown away by how many times our

764
00:36:12,960 --> 00:36:15,040
Speaker 4: competitors mess up and they're like, well, it's kind of

765
00:36:15,080 --> 00:36:15,319
Speaker 4: on you.

766
00:36:15,440 --> 00:36:16,400
Speaker 3: The customer and they're.

767
00:36:16,239 --> 00:36:19,960
Speaker 2: Like, wait, what, Yeah, well you wanted it by this date,

768
00:36:20,000 --> 00:36:22,239
Speaker 2: so here it is. Yeah, exactly, no, I wanted what

769
00:36:22,320 --> 00:36:23,399
Speaker 2: I ordered by this date.

770
00:36:23,520 --> 00:36:28,680
Speaker 4: Totally, totally, totally what a there's like, man, there's so many,

771
00:36:28,760 --> 00:36:32,719
Speaker 4: so many else. One time my or one of our

772
00:36:32,760 --> 00:36:37,160
Speaker 4: suppliers email got hacked and they yeah, like I mean,

773
00:36:37,200 --> 00:36:38,960
Speaker 4: it's like a long story of like how they did this,

774
00:36:39,120 --> 00:36:41,920
Speaker 4: but it was like they just changed the name on

775
00:36:42,040 --> 00:36:45,000
Speaker 4: their email address and somehow made a fake.

776
00:36:45,560 --> 00:36:48,239
Speaker 3: It was not like my email address at mere dot com.

777
00:36:48,280 --> 00:36:51,920
Speaker 4: It was like a fake mirror bottles one two three

778
00:36:51,960 --> 00:36:53,520
Speaker 4: at dot com, the type of thing. And they went

779
00:36:53,520 --> 00:36:55,399
Speaker 4: back and forth. Anyway, the whole thing long is very short,

780
00:36:55,400 --> 00:36:57,680
Speaker 4: will be like I basically wired. I think I wired

781
00:36:57,719 --> 00:36:59,760
Speaker 4: like ten or twenty grand to like a fraudulent account,

782
00:36:59,760 --> 00:37:02,239
Speaker 4: you know. But what's crazy is the hackers kept sending

783
00:37:02,239 --> 00:37:04,799
Speaker 4: messages back and forth after they already hustled the money.

784
00:37:05,320 --> 00:37:07,000
Speaker 2: Like you guys, you got it, guys, you got it,

785
00:37:07,040 --> 00:37:09,600
Speaker 2: you did it. We're like we know you, we know

786
00:37:09,719 --> 00:37:12,960
Speaker 2: your hackers. Yeah, totally, like you already got me, guys,

787
00:37:13,000 --> 00:37:13,680
Speaker 2: you already got me.

788
00:37:13,840 --> 00:37:14,120
Speaker 3: Yeah.

789
00:37:14,200 --> 00:37:17,200
Speaker 4: I think that was like twenty fourteen. I mean, it

790
00:37:17,280 --> 00:37:19,040
Speaker 4: was like at the worst possible time too, Like I

791
00:37:19,239 --> 00:37:23,120
Speaker 4: clearly needed the ten or twenty grand and I was like, okay,

792
00:37:23,200 --> 00:37:24,400
Speaker 4: we're just out of that money.

793
00:37:24,520 --> 00:37:25,279
Speaker 1: Like here we are.

794
00:37:25,800 --> 00:37:27,480
Speaker 3: This is a disaster, you know.

795
00:37:28,360 --> 00:37:31,120
Speaker 4: And you know, I think in general, I've always moved

796
00:37:31,200 --> 00:37:33,680
Speaker 4: really fast, like I have an idea and I'm like,

797
00:37:33,760 --> 00:37:36,600
Speaker 4: let's go, right, And I think looking back sometimes I'm like,

798
00:37:36,640 --> 00:37:38,120
Speaker 4: you know, it would have been proven to just kind

799
00:37:38,120 --> 00:37:40,880
Speaker 4: of pump the brakes, get some buy in versus just

800
00:37:40,960 --> 00:37:44,000
Speaker 4: we're gonna go, you know. Yeah.

801
00:37:44,640 --> 00:37:47,160
Speaker 1: Word, so certified B Corp.

802
00:37:48,200 --> 00:37:50,280
Speaker 3: Yeah, we're certified B one percent for the planet.

803
00:37:50,880 --> 00:37:52,759
Speaker 1: Yeah, what does what does any of that mean?

804
00:37:53,120 --> 00:37:54,000
Speaker 3: Yeah, we're certified.

805
00:37:54,040 --> 00:37:55,719
Speaker 4: Ever, I mean, they are all a bunch of you know,

806
00:37:56,239 --> 00:37:57,919
Speaker 4: it's so funny we get bills for you know, because

807
00:37:57,960 --> 00:38:00,160
Speaker 4: you have to pay for these certifications, right, Okay, well

808
00:38:00,160 --> 00:38:02,160
Speaker 4: you pay to like test and then if you achieve

809
00:38:02,200 --> 00:38:04,040
Speaker 4: the tests, you get to show that mark. Right, And

810
00:38:04,120 --> 00:38:07,279
Speaker 4: so it's now the bills are substantial and I'm like,

811
00:38:07,480 --> 00:38:09,600
Speaker 4: my gosh, these certification do these matter?

812
00:38:09,719 --> 00:38:09,920
Speaker 2: You know?

813
00:38:10,120 --> 00:38:12,719
Speaker 4: And yeah, I think the reality is that it's it's again,

814
00:38:12,760 --> 00:38:14,520
Speaker 4: it's another piece of transparency where it's not just us

815
00:38:14,520 --> 00:38:19,160
Speaker 4: saying that we're doing good. It's other nonprofits kind of

816
00:38:19,239 --> 00:38:23,680
Speaker 4: checking over the hood, auditing, asking your employees questions, verifying

817
00:38:23,719 --> 00:38:26,440
Speaker 4: if everything we say we're doing is true and accurate,

818
00:38:27,120 --> 00:38:28,600
Speaker 4: and you know it matters.

819
00:38:28,600 --> 00:38:30,919
Speaker 3: There's communities around a B corp. You know, patagoan news

820
00:38:30,920 --> 00:38:31,439
Speaker 3: a B corp.

821
00:38:31,840 --> 00:38:36,000
Speaker 4: Yeah, there's you know, climate neutral certification one percent of

822
00:38:36,000 --> 00:38:39,239
Speaker 4: the plan. So anyway, B corp is essentially like, are

823
00:38:39,280 --> 00:38:42,040
Speaker 4: you doing are you operating your business for the benefit

824
00:38:42,760 --> 00:38:45,080
Speaker 4: of the community of your stakeholders?

825
00:38:45,160 --> 00:38:46,920
Speaker 3: Not just your shareholders, but your stakeholders.

826
00:38:46,960 --> 00:38:48,840
Speaker 4: So the distinction of being the shareholder someone who owns

827
00:38:49,000 --> 00:38:51,960
Speaker 4: equity units in your company, a stakeholder would be an employee,

828
00:38:52,080 --> 00:38:53,640
Speaker 4: community member, supply chain.

829
00:38:54,640 --> 00:38:57,000
Speaker 3: All those sorts of things make up your B CORP score.

830
00:38:57,840 --> 00:38:58,600
Speaker 3: It's really hard.

831
00:38:58,600 --> 00:39:01,839
Speaker 4: It's a it's an insane assessment. It takes so long

832
00:39:01,880 --> 00:39:04,680
Speaker 4: to fill out, so it's it's brutal, but it's the

833
00:39:04,719 --> 00:39:08,880
Speaker 4: real deal. And so there's that one Climate neutral just

834
00:39:09,600 --> 00:39:13,399
Speaker 4: changed their name to to Change Climate and the new

835
00:39:13,960 --> 00:39:17,480
Speaker 4: it's Europe has made laws that you can't claim carbon

836
00:39:17,480 --> 00:39:19,000
Speaker 4: neutrality on product specific eyeps.

837
00:39:18,960 --> 00:39:22,600
Speaker 3: So anyway, it's long story. It's a good thing, but

838
00:39:22,640 --> 00:39:24,240
Speaker 3: we're we're our goal.

839
00:39:24,040 --> 00:39:27,040
Speaker 4: Is to offset any of our scope through emissions, so

840
00:39:27,200 --> 00:39:30,680
Speaker 4: transportation from the factory, the factory at the emission emissions,

841
00:39:30,920 --> 00:39:32,279
Speaker 4: you know, the way that we view this. It's funny

842
00:39:32,280 --> 00:39:34,960
Speaker 4: because it's interesting how climate has gotten.

843
00:39:34,719 --> 00:39:40,560
Speaker 2: Like political in my opinion, in your opinion, Okay, it is.

844
00:39:40,840 --> 00:39:42,319
Speaker 1: Unfortunately, yeah it is.

845
00:39:43,040 --> 00:39:44,759
Speaker 4: But the reason I think it's kind of funny is

846
00:39:44,760 --> 00:39:49,560
Speaker 4: because it's like, imagine, let's say, let's say we're doing

847
00:39:49,600 --> 00:39:52,399
Speaker 4: this because the climate is warming. On the other side

848
00:39:52,400 --> 00:39:55,759
Speaker 4: of the argument, right, yeah, Well, what happens if it

849
00:39:55,840 --> 00:39:58,120
Speaker 4: if it goes back or it changes again, Are we

850
00:39:58,200 --> 00:39:59,440
Speaker 4: just going to go back to the old ways of

851
00:39:59,520 --> 00:40:02,040
Speaker 4: just few like yeah, yeah, yeah. I mean sometimes people

852
00:40:02,080 --> 00:40:03,839
Speaker 4: positions are like, we have to do this to save

853
00:40:03,840 --> 00:40:04,120
Speaker 4: the world.

854
00:40:04,160 --> 00:40:06,600
Speaker 3: Okay, let's say we did it, are we going to

855
00:40:06,640 --> 00:40:07,160
Speaker 3: go backward?

856
00:40:07,280 --> 00:40:09,120
Speaker 1: Like no, of course not, right, of course not.

857
00:40:09,239 --> 00:40:11,279
Speaker 4: Yeah, And then on the other side, you're like, you know,

858
00:40:11,360 --> 00:40:15,160
Speaker 4: what'd be a great idea. Let's say we're wrong. Let's

859
00:40:15,200 --> 00:40:18,080
Speaker 4: say that actually we didn't contribute to it's just natural cycles.

860
00:40:18,320 --> 00:40:21,160
Speaker 4: I still think it's a great idea to conserve resources.

861
00:40:21,160 --> 00:40:23,359
Speaker 1: Still pretty dope, Still kind of a good thing.

862
00:40:23,800 --> 00:40:25,600
Speaker 4: Yeah, we're you know what I mean, Like, I don't know,

863
00:40:25,640 --> 00:40:27,600
Speaker 4: so I think you know from my from my seat,

864
00:40:27,640 --> 00:40:29,480
Speaker 4: it's like it seemed to me it seems like a

865
00:40:29,480 --> 00:40:32,520
Speaker 4: really great idea to use ninety percent recycled steel because

866
00:40:32,520 --> 00:40:34,560
Speaker 4: the incremental cost is not that much to do something

867
00:40:34,600 --> 00:40:37,160
Speaker 4: that is dramatically more impactful for the environment.

868
00:40:37,640 --> 00:40:41,239
Speaker 2: Yeah, period, And it's just sitting there, it just makes

869
00:40:41,280 --> 00:40:42,040
Speaker 2: so much sense.

870
00:40:42,239 --> 00:40:42,440
Speaker 1: You know.

871
00:40:42,920 --> 00:40:46,879
Speaker 2: There's there's a part of me that's like the way

872
00:40:46,920 --> 00:40:49,239
Speaker 2: that this is why I say, to the extent that

873
00:40:49,320 --> 00:40:56,200
Speaker 2: you can do this well, like the reality of African

874
00:40:56,360 --> 00:40:59,799
Speaker 2: cobalt minds, you know, nickel and stuff like that, that

875
00:40:59,880 --> 00:41:03,200
Speaker 2: like it is, I don't you can't exist in a

876
00:41:03,239 --> 00:41:10,920
Speaker 2: modern world without having some sort of child labor blood

877
00:41:10,920 --> 00:41:15,160
Speaker 2: on your hands. You're like, I just that's why it's

878
00:41:15,239 --> 00:41:17,200
Speaker 2: just covered up. It's covered up in a new you

879
00:41:17,200 --> 00:41:19,880
Speaker 2: know what I'm saying. Like, you know, there's obviously greenwashing

880
00:41:20,000 --> 00:41:21,440
Speaker 2: is a thing, you know what I'm saying, Like all

881
00:41:21,440 --> 00:41:25,560
Speaker 2: these things are like our realities, you know. But like

882
00:41:25,600 --> 00:41:28,440
Speaker 2: you said, to the extent that I can that I

883
00:41:28,480 --> 00:41:34,480
Speaker 2: could say, okay, why I've washed genuinely my hands up

884
00:41:34,520 --> 00:41:37,239
Speaker 2: to ninety percent you know what I mean, now, I

885
00:41:37,280 --> 00:41:41,600
Speaker 2: don't know the steel that is recite. I don't know

886
00:41:41,640 --> 00:41:43,080
Speaker 2: how that got out of the ground, you know what

887
00:41:43,080 --> 00:41:45,600
Speaker 2: I'm saying, Like that might have been slave labor too.

888
00:41:45,680 --> 00:41:47,719
Speaker 2: I don't know, Like you know what I'm saying, Like

889
00:41:47,800 --> 00:41:50,000
Speaker 2: I'm on the planet. I think about that all the time.

890
00:41:50,080 --> 00:41:51,480
Speaker 2: We always say a phrase on the show you in

891
00:41:51,520 --> 00:41:54,320
Speaker 2: the ocean, you might as well swim like I can't.

892
00:41:54,600 --> 00:41:57,040
Speaker 1: I can't help it, Like I'm all, I'm in the ocean.

893
00:41:57,239 --> 00:42:01,680
Speaker 1: You know. We sell ads. I am on iHeart podcast network.

894
00:42:01,760 --> 00:42:01,960
Speaker 1: I do.

895
00:42:02,080 --> 00:42:08,400
Speaker 2: It's it's a it's a multilateral corporation. Guys like I,

896
00:42:07,600 --> 00:42:11,800
Speaker 2: I pay a mortgage to a mortgage company.

897
00:42:12,200 --> 00:42:14,799
Speaker 1: Yeah, I just I don't know, man.

898
00:42:15,160 --> 00:42:18,600
Speaker 3: But I think it's about progress, you know.

899
00:42:18,920 --> 00:42:20,560
Speaker 4: And I think people be like, oh, yes, you know,

900
00:42:20,560 --> 00:42:23,080
Speaker 4: it's progress over perfection, blah blah blah. I just I

901
00:42:23,120 --> 00:42:26,880
Speaker 4: think there's so much room to go on conscious capitalism

902
00:42:27,000 --> 00:42:28,280
Speaker 4: or whatever you want.

903
00:42:28,080 --> 00:42:28,520
Speaker 3: To call it.

904
00:42:28,960 --> 00:42:32,200
Speaker 4: Yeah, but I think this is I truly believe that

905
00:42:32,400 --> 00:42:37,520
Speaker 4: capitalism right now is the best so far U huh,

906
00:42:38,000 --> 00:42:39,960
Speaker 4: Meaning like there's probably there's the possibility of what it

907
00:42:40,000 --> 00:42:41,520
Speaker 4: could be is even greater than what is today. I

908
00:42:41,560 --> 00:42:43,640
Speaker 4: mean it's already like we've already changed our business model

909
00:42:44,040 --> 00:42:46,520
Speaker 4: in ways that we didn't know fifteen years ago. And

910
00:42:46,560 --> 00:42:48,440
Speaker 4: we started right, and so like yeah, I just look

911
00:42:48,440 --> 00:42:51,239
Speaker 4: at history and I go, you know, I mean, dying

912
00:42:51,280 --> 00:42:52,840
Speaker 4: from like tetanus sounds horrible.

913
00:42:53,440 --> 00:42:56,600
Speaker 2: Yeah, diyssanentary because your water is dirty. I don't want

914
00:42:56,600 --> 00:42:58,120
Speaker 2: to do to death.

915
00:42:58,160 --> 00:43:00,919
Speaker 4: Yeah, or I'm part of some ethnic race the leader

916
00:43:00,920 --> 00:43:04,200
Speaker 4: who's in charge doesn't like. So therefore, like yeah, you know,

917
00:43:04,320 --> 00:43:08,520
Speaker 4: there's going to be a different model of whatever it is.

918
00:43:08,640 --> 00:43:11,040
Speaker 3: You know, like I don't know, Russia wasn't great back

919
00:43:11,040 --> 00:43:11,440
Speaker 3: in the day.

920
00:43:12,400 --> 00:43:16,480
Speaker 4: No, yeah, it was China, right, So yeah, which, so

921
00:43:16,480 --> 00:43:18,600
Speaker 4: it's not to say that like Capital M is pure

922
00:43:18,680 --> 00:43:22,160
Speaker 4: and blameless. I just think that it's the best so far.

923
00:43:22,360 --> 00:43:24,799
Speaker 4: But let's make it better, Like why not make it better?

924
00:43:24,840 --> 00:43:26,279
Speaker 4: You know? And I think it's really comes down to

925
00:43:26,320 --> 00:43:28,719
Speaker 4: each Really it comes into consumer's power because I think

926
00:43:28,880 --> 00:43:32,080
Speaker 4: sometimes I get lost and I'm like, ah, it doesn't matter,

927
00:43:32,160 --> 00:43:35,080
Speaker 4: you know, like where I buy this thing doesn't matter,

928
00:43:36,000 --> 00:43:37,439
Speaker 4: but it actually does matter.

929
00:43:38,360 --> 00:43:40,120
Speaker 3: Yeah, you know, And I think there's I think.

930
00:43:40,040 --> 00:43:41,759
Speaker 4: There's power, and I think there's beauty and being able

931
00:43:41,800 --> 00:43:44,160
Speaker 4: to choose where you buy a thing.

932
00:43:44,040 --> 00:43:47,080
Speaker 1: From Yeah, I love that.

933
00:43:48,480 --> 00:43:50,440
Speaker 3: But you can also be like, yes, it's horrible and

934
00:43:50,520 --> 00:43:52,399
Speaker 3: we're destroying the world and you.

935
00:43:52,360 --> 00:43:55,319
Speaker 1: Know, I mean, then drink out of your hands. I mean,

936
00:43:55,560 --> 00:43:57,400
Speaker 1: I don't know what to say, dude.

937
00:43:59,080 --> 00:44:00,959
Speaker 4: Like it's like, you know, it's like power based versus

938
00:44:01,000 --> 00:44:05,080
Speaker 4: relationship based lanthrope. Yeah, you know, we're moving, we're weaving,

939
00:44:05,160 --> 00:44:06,080
Speaker 4: we're trying to get better.

940
00:44:06,600 --> 00:44:10,719
Speaker 2: Yeah, and you're gonna you're gonna have to adjust, Like

941
00:44:10,719 --> 00:44:12,480
Speaker 2: you said, I'm gonna make some l's like I'm doing

942
00:44:12,520 --> 00:44:14,560
Speaker 2: the best with what I got. I'm gonna learn maybe

943
00:44:14,600 --> 00:44:17,279
Speaker 2: five years from now that this move wasn't the best move.

944
00:44:17,600 --> 00:44:22,000
Speaker 2: But I think the the willingness to be like to

945
00:44:22,040 --> 00:44:25,440
Speaker 2: self reflect, to look and be like, yeah, this was

946
00:44:25,480 --> 00:44:27,560
Speaker 2: our goal. Like you said, we came in trying to

947
00:44:27,560 --> 00:44:30,319
Speaker 2: be this and we still want to be this. We're

948
00:44:30,360 --> 00:44:32,640
Speaker 2: just not achieving it using the tools we have now,

949
00:44:32,719 --> 00:44:33,960
Speaker 2: so let's find better tools.

950
00:44:34,080 --> 00:44:34,360
Speaker 1: I'm with.

951
00:44:36,560 --> 00:44:38,520
Speaker 2: So now it's sign for you to sell stuff. So

952
00:44:39,760 --> 00:44:41,800
Speaker 2: tell me, tell me about the sales.

953
00:44:41,480 --> 00:44:44,160
Speaker 3: Like what links just come check it out?

954
00:44:44,239 --> 00:44:48,759
Speaker 1: Yeah, yeah, yeah, go ahead, Oh no, it's just all.

955
00:44:48,560 --> 00:44:50,759
Speaker 4: The you know, it's it is interesting because, like you know,

956
00:44:50,800 --> 00:44:54,400
Speaker 4: promos holiday, Like usually on Black Friday, we're kind of

957
00:44:54,440 --> 00:44:56,239
Speaker 4: just like, yeah, take it or leave it, Like we're

958
00:44:56,239 --> 00:44:58,239
Speaker 4: not gonna We're not gonna discount it.

959
00:44:58,520 --> 00:45:00,520
Speaker 3: You know. I mean the whole idea of discount is

960
00:45:00,560 --> 00:45:01,279
Speaker 3: kind of funny to me too.

961
00:45:01,320 --> 00:45:02,879
Speaker 4: So it's like, I mean, I get it, you're trying

962
00:45:02,920 --> 00:45:04,120
Speaker 4: to get these pops and we you know, we do,

963
00:45:04,160 --> 00:45:05,960
Speaker 4: we try to get as creative as we can, but

964
00:45:06,040 --> 00:45:07,680
Speaker 4: like idea, the whole the whole thing on Black Friday

965
00:45:07,719 --> 00:45:09,640
Speaker 4: is kind of funny where it's just like we're just

966
00:45:09,680 --> 00:45:13,279
Speaker 4: gonna massively decrease what we perceive as value in our

967
00:45:13,280 --> 00:45:16,279
Speaker 4: company for a day to get more sales, versus like,

968
00:45:17,640 --> 00:45:19,520
Speaker 4: how about we just like sell it for the price

969
00:45:19,600 --> 00:45:21,239
Speaker 4: that we always thought it was fair to sell it at.

970
00:45:21,280 --> 00:45:22,879
Speaker 1: You know, yeah, yeah, I was gonna say.

971
00:45:22,880 --> 00:45:24,799
Speaker 2: It's like, so you're telling me that your product was

972
00:45:24,880 --> 00:45:28,480
Speaker 2: massively overpriced for the whole year, right, so now that

973
00:45:28,520 --> 00:45:30,160
Speaker 2: you now that you can sell it at the cost

974
00:45:30,200 --> 00:45:32,440
Speaker 2: where you that's where it should have been the whole time.

975
00:45:32,480 --> 00:45:34,480
Speaker 2: That's what I always think where I'm just like, oh,

976
00:45:34,560 --> 00:45:37,680
Speaker 2: so because you're not gonna do it at a loss,

977
00:45:37,760 --> 00:45:39,640
Speaker 2: I know that much. Yeah, you know what I'm saying,

978
00:45:39,760 --> 00:45:41,560
Speaker 2: like so and against.

979
00:45:41,600 --> 00:45:43,239
Speaker 4: Then you know, it gets into like skews and you know,

980
00:45:43,320 --> 00:45:45,040
Speaker 4: ones that aren't performing as well you want to discount

981
00:45:45,080 --> 00:45:46,080
Speaker 4: and move them through. I mean, there's a lot of

982
00:45:46,160 --> 00:45:50,400
Speaker 4: nuance to it too, but in general, it's like Black Friday.

983
00:45:51,000 --> 00:45:52,839
Speaker 3: Yeah, it's just.

984
00:45:52,800 --> 00:45:55,000
Speaker 1: Oh yeah, well.

985
00:45:54,360 --> 00:45:57,840
Speaker 3: Let's go buy some more stuff so we can feel objects.

986
00:45:58,520 --> 00:46:00,279
Speaker 2: You hear this guy, he's like saying, and I gave

987
00:46:00,320 --> 00:46:02,160
Speaker 2: him a chance to sell stuff, and he's just like, man,

988
00:46:02,960 --> 00:46:05,000
Speaker 2: that's what I mean by like they're different, you know,

989
00:46:05,080 --> 00:46:07,960
Speaker 2: I mean, but yeah, you we.

990
00:46:07,920 --> 00:46:08,520
Speaker 3: Are doing something.

991
00:46:08,560 --> 00:46:10,720
Speaker 4: We are doing something really cool this year, and it's

992
00:46:11,520 --> 00:46:12,640
Speaker 4: it Drops eleven one.

993
00:46:12,680 --> 00:46:13,960
Speaker 3: So maybe this is out I don't know, it's somebody

994
00:46:13,960 --> 00:46:15,520
Speaker 3: out by eleven one. But it's not fun too.

995
00:46:16,040 --> 00:46:18,239
Speaker 4: We've got twelve days of drops, so it's kind of

996
00:46:18,239 --> 00:46:20,560
Speaker 4: like the twelve Days of Christmas. But we have twelve

997
00:46:20,560 --> 00:46:26,600
Speaker 4: different brand partners ranging from like really cool coffee shops,

998
00:46:26,600 --> 00:46:32,440
Speaker 4: some really cool outdoor brands, and we're dropping like collaborative mugs,

999
00:46:32,560 --> 00:46:34,640
Speaker 4: one brand per day for twelve days, and you can

1000
00:46:34,640 --> 00:46:37,280
Speaker 4: buy the whole setup you want stuff. So they're super

1001
00:46:37,400 --> 00:46:42,080
Speaker 4: unique because again, it's like we want to do something fun, different, interesting.

1002
00:46:43,280 --> 00:46:46,239
Speaker 4: Like I think cannas is like day one, yeah, which

1003
00:46:46,239 --> 00:46:47,279
Speaker 4: is gonna be super fly.

1004
00:46:47,640 --> 00:46:49,600
Speaker 2: Cannabis is in the place that has like a two

1005
00:46:49,640 --> 00:46:51,480
Speaker 2: year waiting list to eat in Seattle.

1006
00:46:51,800 --> 00:46:53,400
Speaker 3: Yeah, they're crushing.

1007
00:46:53,520 --> 00:46:55,520
Speaker 4: Yeah, so that's gonna be That's gonna be super fun,

1008
00:46:55,880 --> 00:46:56,560
Speaker 4: very giftable.

1009
00:46:56,640 --> 00:47:00,279
Speaker 3: You know. So there's that, you know, we'll have some

1010
00:47:00,480 --> 00:47:01,359
Speaker 3: you know, personalization.

1011
00:47:01,440 --> 00:47:03,040
Speaker 4: You can you know, you can put your leg you know,

1012
00:47:03,320 --> 00:47:05,000
Speaker 4: put your grammar's face on a bug or something.

1013
00:47:05,080 --> 00:47:06,800
Speaker 1: Yeah. That things are etching.

1014
00:47:07,000 --> 00:47:11,000
Speaker 2: It's super Yeah, they're like this will I guarantee you

1015
00:47:11,040 --> 00:47:13,839
Speaker 2: this will be your forever water bottle, your forever cup,

1016
00:47:13,920 --> 00:47:17,279
Speaker 2: your forever so yeah, it's just yeah, like and you

1017
00:47:17,320 --> 00:47:19,920
Speaker 2: know like sometimes like water bottles are even doper when

1018
00:47:19,920 --> 00:47:21,440
Speaker 2: they're dented a little bit, you know what I mean,

1019
00:47:21,440 --> 00:47:22,840
Speaker 2: like because they got a little history on it.

1020
00:47:23,200 --> 00:47:23,879
Speaker 1: And then if they.

1021
00:47:23,800 --> 00:47:28,359
Speaker 4: Start at that patina, Yeah that patina, Like it's yep, yep, yep.

1022
00:47:28,440 --> 00:47:30,719
Speaker 3: Yeah. We we like we like that. What else we do.

1023
00:47:30,840 --> 00:47:33,520
Speaker 4: We've got a as you know, we drop soft kids.

1024
00:47:33,520 --> 00:47:35,160
Speaker 4: Oh my gosh, I got share this crop. So you

1025
00:47:35,239 --> 00:47:39,520
Speaker 4: know our team is like, oh yeah, graphics. So it's like,

1026
00:47:39,560 --> 00:47:40,880
Speaker 4: you know, like the thank you thank you have a

1027
00:47:40,960 --> 00:47:42,640
Speaker 4: nice day. Uh huh, So yeah.

1028
00:47:42,480 --> 00:47:43,640
Speaker 3: Thankful for thankful Day.

1029
00:47:43,680 --> 00:47:45,040
Speaker 4: So we have a day where we just we all

1030
00:47:45,080 --> 00:47:47,600
Speaker 4: break bread and have lunch together and we call it

1031
00:47:47,600 --> 00:47:48,160
Speaker 4: thankful Day.

1032
00:47:48,719 --> 00:47:53,239
Speaker 3: But we started dropping merch internally. This is riding a turkey.

1033
00:47:54,880 --> 00:47:59,800
Speaker 2: They got eternal merch. Sorry audio, that is so great.

1034
00:47:59,840 --> 00:48:01,160
Speaker 1: The dude love it.

1035
00:48:01,440 --> 00:48:05,120
Speaker 4: I mean, you know you recommended Liz thanks to prop

1036
00:48:05,560 --> 00:48:08,080
Speaker 4: Liz Chai and the team coming up with a meer

1037
00:48:08,120 --> 00:48:11,160
Speaker 4: cat right in a turkey, meer cat right to public.

1038
00:48:11,880 --> 00:48:14,040
Speaker 4: But we got a Softka's about a year ago. And

1039
00:48:14,040 --> 00:48:17,640
Speaker 4: we've got a we've got a recycled Cashmere beanie coming

1040
00:48:17,680 --> 00:48:19,280
Speaker 4: out this holiday season.

1041
00:48:19,800 --> 00:48:20,560
Speaker 1: Sheesh.

1042
00:48:20,600 --> 00:48:22,480
Speaker 4: And I think it's like seventy five dollars because it's

1043
00:48:22,520 --> 00:48:24,840
Speaker 4: super expensive to make. Yeah, but let me tell you

1044
00:48:24,880 --> 00:48:27,319
Speaker 4: it is so soft, and it's it's recycled or like

1045
00:48:27,360 --> 00:48:29,840
Speaker 4: what why would we do virgin cashmere. Let's go recycle

1046
00:48:29,920 --> 00:48:32,359
Speaker 4: cash the product already exists, Let's just remake it.

1047
00:48:32,719 --> 00:48:34,880
Speaker 2: The thing is yeah, Like I like, if I can

1048
00:48:34,960 --> 00:48:36,799
Speaker 2: make this very clear, like if you're an artist, you're

1049
00:48:36,800 --> 00:48:39,279
Speaker 2: a pod. You produce a thing you need, and you

1050
00:48:39,360 --> 00:48:43,480
Speaker 2: need merch, like mer con source not only your cups

1051
00:48:43,520 --> 00:48:47,160
Speaker 2: and bottles and stuff like that, but also sweaters, hoodies,

1052
00:48:47,200 --> 00:48:50,239
Speaker 2: beanies like like this can be rather than ordering from

1053
00:48:50,280 --> 00:48:52,680
Speaker 2: American Peril or Bella Canvas or something like that, you

1054
00:48:52,719 --> 00:48:56,319
Speaker 2: could say. And they have the ability to design, they

1055
00:48:56,360 --> 00:48:58,480
Speaker 2: can help with design. They print, they you know if

1056
00:48:58,560 --> 00:49:00,839
Speaker 2: they homies printing it, you know what I'm saying, So

1057
00:49:00,920 --> 00:49:03,000
Speaker 2: like the stuff gets to you quicker, like I'm telling

1058
00:49:03,040 --> 00:49:06,040
Speaker 2: you this, like this is my whole chest.

1059
00:49:07,000 --> 00:49:09,200
Speaker 1: I can get behind that now.

1060
00:49:09,280 --> 00:49:13,000
Speaker 2: Granted, because it's so quality, because it's so fast, You're

1061
00:49:13,000 --> 00:49:16,239
Speaker 2: not just going to a sweatshop and getting getting a

1062
00:49:16,239 --> 00:49:19,160
Speaker 2: sweater for three bucks. It's gonna cost you more, but

1063
00:49:19,239 --> 00:49:22,280
Speaker 2: it's a higher quality. You know it ain't ain't nobody.

1064
00:49:22,320 --> 00:49:25,279
Speaker 2: Ain't nobody get trafficked into making these things, which is

1065
00:49:25,280 --> 00:49:27,319
Speaker 2: why it costs so much, you know what I'm saying.

1066
00:49:27,719 --> 00:49:30,839
Speaker 2: And on top of that, like again, business brain, you

1067
00:49:30,880 --> 00:49:33,920
Speaker 2: sell it at a higher premium, like like just it's

1068
00:49:34,480 --> 00:49:36,120
Speaker 2: that's why it had fifty dollars.

1069
00:49:36,680 --> 00:49:38,680
Speaker 4: It's kind of been a kind of a conundrum for

1070
00:49:38,760 --> 00:49:42,040
Speaker 4: me of like having to explain to folks dollar margin

1071
00:49:42,120 --> 00:49:45,960
Speaker 4: versus percent margin, even like really well intended like shop owners,

1072
00:49:45,960 --> 00:49:47,359
Speaker 4: you know, We'll be at a trade show and they're like, wow,

1073
00:49:47,400 --> 00:49:49,480
Speaker 4: you know this is more expensive than blah blah blah

1074
00:49:49,480 --> 00:49:50,600
Speaker 4: blah bl you know whoever.

1075
00:49:50,680 --> 00:49:54,040
Speaker 3: And I'm like, yeah, it is, but you also make more.

1076
00:49:54,080 --> 00:49:54,799
Speaker 3: And they're like, what do you mean.

1077
00:49:54,800 --> 00:49:57,040
Speaker 4: I'm like, well, if you buy this shirt from somebody

1078
00:49:57,080 --> 00:49:59,719
Speaker 4: else at ten dollars and you read yourself for twenty

1079
00:50:00,160 --> 00:50:03,040
Speaker 4: in ten bucks, if you're buying hours for fifteen, you're

1080
00:50:03,040 --> 00:50:06,480
Speaker 4: reselling it for thirty, you're making fifteen dollars assuming you're

1081
00:50:06,520 --> 00:50:09,640
Speaker 4: selling one for one. In general, we've seen people sell

1082
00:50:09,640 --> 00:50:13,320
Speaker 4: it more like faster. Yeah, you're gonna make more dollar

1083
00:50:13,360 --> 00:50:14,680
Speaker 4: march and they're like wait what.

1084
00:50:15,719 --> 00:50:18,239
Speaker 2: Yeah, trying to lay that out, and I figured, like

1085
00:50:18,480 --> 00:50:21,759
Speaker 2: my business brain is like I got it. I'm a

1086
00:50:21,840 --> 00:50:23,880
Speaker 2: C minus at best, but I do know how to

1087
00:50:23,880 --> 00:50:27,120
Speaker 2: push merch and like yes and the.

1088
00:50:28,880 --> 00:50:30,040
Speaker 1: Like you said, the perception.

1089
00:50:30,239 --> 00:50:33,160
Speaker 2: Now we're getting really into business stuff, but like your product,

1090
00:50:33,600 --> 00:50:38,359
Speaker 2: a lot of times, if it's too marked down, then

1091
00:50:38,400 --> 00:50:41,640
Speaker 2: I'm like, well you think this is cheap, Like you

1092
00:50:41,719 --> 00:50:42,520
Speaker 2: think this is trash?

1093
00:50:42,560 --> 00:50:43,200
Speaker 1: You know what I'm saying.

1094
00:50:43,600 --> 00:50:46,480
Speaker 2: Now, if it's way too high, then it's like all right,

1095
00:50:46,520 --> 00:50:49,560
Speaker 2: you're tripping. But you set it at a price that says, nah,

1096
00:50:49,600 --> 00:50:50,240
Speaker 2: there's value.

1097
00:50:50,320 --> 00:50:50,839
Speaker 1: You know what I'm saying.

1098
00:50:50,880 --> 00:50:52,880
Speaker 2: One of my favorite brands right now is Born and Raised.

1099
00:50:52,880 --> 00:50:55,919
Speaker 2: Their hoodies are two hundred dollars, and it's like, which

1100
00:50:55,960 --> 00:50:59,360
Speaker 2: is I get it insane, but like there are some

1101
00:50:59,400 --> 00:51:01,760
Speaker 2: of them hoodies. I'm like, I am doing that because

1102
00:51:02,400 --> 00:51:04,440
Speaker 2: one I've ordered a hoodie from them for and it's

1103
00:51:04,480 --> 00:51:07,560
Speaker 2: a dope hoodie. And two I'm like, I believe in y'all.

1104
00:51:07,640 --> 00:51:09,880
Speaker 2: This is us, Like you're making a statement on like, no,

1105
00:51:10,000 --> 00:51:12,759
Speaker 2: this is my soil here. I believe I am Born

1106
00:51:12,800 --> 00:51:15,000
Speaker 2: and Raised, you know what I'm saying. So like that

1107
00:51:15,120 --> 00:51:17,520
Speaker 2: buy in has to do it not so much to

1108
00:51:17,600 --> 00:51:19,799
Speaker 2: price point, but who you are as a brand. I'm like,

1109
00:51:19,840 --> 00:51:22,680
Speaker 2: you believe in me, so like I'm gonna give you

1110
00:51:22,800 --> 00:51:24,200
Speaker 2: quality stuff because you believe in me.

1111
00:51:24,800 --> 00:51:25,360
Speaker 1: Can feel me?

1112
00:51:25,800 --> 00:51:26,279
Speaker 3: So yeah.

1113
00:51:26,320 --> 00:51:27,600
Speaker 1: Anyway, we off.

1114
00:51:27,440 --> 00:51:29,200
Speaker 4: The rain and it's all like, well, I mean, you know,

1115
00:51:29,280 --> 00:51:32,719
Speaker 4: business and consumerism, Yeah, you know, we're all consumers and

1116
00:51:33,200 --> 00:51:35,000
Speaker 4: it sucks like we're you know, I don't want to

1117
00:51:35,000 --> 00:51:36,880
Speaker 4: produce myself to being an up consumer, but I am

1118
00:51:36,880 --> 00:51:41,799
Speaker 4: a consumer of many things. Yes, food, gasoline, sometimes yeah,

1119
00:51:41,840 --> 00:51:45,160
Speaker 4: actually oftentimes because I fly. Yeah, I haven't figured out

1120
00:51:45,200 --> 00:51:48,560
Speaker 4: that gas let's flying yet. But it's all about trade offs,

1121
00:51:48,600 --> 00:51:51,240
Speaker 4: you know. So it's like, you want to buy something

1122
00:51:51,239 --> 00:51:53,479
Speaker 4: more responsible, it might cost you more money.

1123
00:51:53,520 --> 00:51:55,239
Speaker 1: It's just gonna cost more, yeah, but it.

1124
00:51:55,239 --> 00:51:57,200
Speaker 3: Might last longer. It probably will last longer.

1125
00:51:57,280 --> 00:51:57,440
Speaker 5: You know.

1126
00:51:57,560 --> 00:51:59,799
Speaker 4: You want to eat better food, it's more expensive, You're

1127
00:52:00,160 --> 00:52:02,200
Speaker 4: you know, live longer, you know. And I think, yeah,

1128
00:52:02,280 --> 00:52:04,359
Speaker 4: that's if there was anything that I would really harp

1129
00:52:04,400 --> 00:52:07,200
Speaker 4: on right now. Where capitalism is not working is when

1130
00:52:07,239 --> 00:52:08,920
Speaker 4: you trade down on the trade offs and listen, not

1131
00:52:08,960 --> 00:52:11,480
Speaker 4: everybody can afford you know. Of course, what do they

1132
00:52:11,480 --> 00:52:15,200
Speaker 4: call it now? It's like regenerative, organic, obliberty free. Yeah,

1133
00:52:16,320 --> 00:52:19,120
Speaker 4: but it's like, yeah, you know, we all have trade

1134
00:52:19,120 --> 00:52:20,799
Speaker 4: we all have trade offs and choices to make as

1135
00:52:20,840 --> 00:52:23,000
Speaker 4: to what we what we buy, and what we listen to,

1136
00:52:23,200 --> 00:52:25,960
Speaker 4: what we watch. Yeah, I mean your time. People think

1137
00:52:26,000 --> 00:52:28,360
Speaker 4: times free, It's not. Time is your most valuable asset

1138
00:52:28,360 --> 00:52:30,440
Speaker 4: and here we are wasting away on social media now,

1139
00:52:30,560 --> 00:52:32,839
Speaker 4: no soapbox, get back in the chair.

1140
00:52:33,080 --> 00:52:38,399
Speaker 2: All right, all right guys, but no for real though, Brian,

1141
00:52:38,440 --> 00:52:39,960
Speaker 2: thank you so much for taking time for this is

1142
00:52:40,040 --> 00:52:40,680
Speaker 2: long overdue.

1143
00:52:40,719 --> 00:52:40,879
Speaker 1: Man.

1144
00:52:41,280 --> 00:52:42,680
Speaker 2: You were on the hit list the whole time. It

1145
00:52:42,840 --> 00:52:47,479
Speaker 2: kind of just like again show that is it even

1146
00:52:48,040 --> 00:52:54,560
Speaker 2: possible to do business well that minimizes the exploitation as

1147
00:52:54,600 --> 00:52:57,520
Speaker 2: much as it can. And uh no, appreciate you company

1148
00:52:57,520 --> 00:52:59,880
Speaker 2: here and just transparency and just being like, look we're

1149
00:52:59,880 --> 00:53:00,479
Speaker 2: doing our best.

1150
00:53:00,960 --> 00:53:04,200
Speaker 3: Yeah, thanks man, It's always it's always good to hang out.

1151
00:53:04,400 --> 00:53:06,600
Speaker 3: I wish it was a person. Uh we all get

1152
00:53:06,600 --> 00:53:07,080
Speaker 3: in person.

1153
00:53:06,960 --> 00:53:10,440
Speaker 1: Time here though, not enough man, Yeah.

1154
00:53:10,440 --> 00:53:12,399
Speaker 3: Go back to go back to Korea. That was fun.

1155
00:53:12,640 --> 00:53:13,760
Speaker 1: Yeah, dude, we went to Korea.

1156
00:53:13,840 --> 00:53:14,040
Speaker 3: Guys.

1157
00:53:14,040 --> 00:53:14,600
Speaker 1: It was pretty in.

1158
00:53:14,600 --> 00:53:16,480
Speaker 3: Hong Kong, Hong Kong with Kenny Kong.

1159
00:53:16,600 --> 00:53:16,880
Speaker 4: That was.

1160
00:53:17,360 --> 00:53:17,759
Speaker 3: That was then.

1161
00:53:17,880 --> 00:53:18,879
Speaker 1: Hong Kong was a great time.

1162
00:53:19,120 --> 00:53:20,040
Speaker 3: What was it? What was your name?

1163
00:53:20,040 --> 00:53:23,600
Speaker 2: Agetting back doc back down, back down, I forget what

1164
00:53:23,600 --> 00:53:25,640
Speaker 2: it is a cantonese it.

1165
00:53:25,560 --> 00:53:28,880
Speaker 3: Was it was you can go anywhere. It was like water.

1166
00:53:29,440 --> 00:53:32,040
Speaker 2: Yeah, like water, I can go anywhere backed out like here,

1167
00:53:32,120 --> 00:53:32,960
Speaker 2: you can do all of it.

1168
00:53:33,600 --> 00:53:33,839
Speaker 1: Yeah.

1169
00:53:36,760 --> 00:53:39,960
Speaker 4: Good mere dot com, y'all mere dot com, m doble

1170
00:53:39,960 --> 00:53:41,799
Speaker 4: i R dot com YEP.

1171
00:53:41,960 --> 00:53:42,520
Speaker 3: Appreciate it.

1172
00:53:42,560 --> 00:53:44,840
Speaker 1: Man's appreciate you, hommy fun chat.

1173
00:53:44,800 --> 00:53:50,840
Speaker 2: Hang out chat Yuh all right, stop recording, uh waitng

1174
00:53:50,880 --> 00:54:05,680
Speaker 2: thing all right now, don't you hit stop on this pod.

1175
00:54:06,160 --> 00:54:08,040
Speaker 2: You better listen to these credits. I need you to

1176
00:54:08,120 --> 00:54:11,880
Speaker 2: finish this thing so I can get the download numbers. Okay,

1177
00:54:12,400 --> 00:54:16,480
Speaker 2: so don't stop it yet, but listen. This was recorded

1178
00:54:16,600 --> 00:54:21,200
Speaker 2: in East Lost Boyle Heights by your boy Propaganda. Tap

1179
00:54:21,280 --> 00:54:23,920
Speaker 2: in with me at prop hip hop dot com. If

1180
00:54:23,920 --> 00:54:27,279
Speaker 2: you're in the Coldbrew coffee we got terraform Coldbrew. You

1181
00:54:27,320 --> 00:54:30,880
Speaker 2: can go there dot com and use promo code hood

1182
00:54:30,880 --> 00:54:31,839
Speaker 2: get twenty percent off.

1183
00:54:31,840 --> 00:54:35,480
Speaker 1: Get yourself some coffee. This was mixed, edited.

1184
00:54:35,200 --> 00:54:39,000
Speaker 2: And mastered by your boy Matt Alsowski Killing the Beast Softly.

1185
00:54:39,080 --> 00:54:42,600
Speaker 2: Check out his website Matdowsowski dot com. I'm a spell

1186
00:54:42,600 --> 00:54:46,279
Speaker 2: it for you because I know m A T. T

1187
00:54:46,600 --> 00:54:52,800
Speaker 2: O s O W s ki dot com Matthowsowski dot com.

1188
00:54:52,920 --> 00:54:54,680
Speaker 2: He got more music and stuff like that on there,

1189
00:54:54,719 --> 00:54:58,200
Speaker 2: so gonna check out The heat. Politics is a member

1190
00:54:58,239 --> 00:55:02,680
Speaker 2: of cool Zone Media, executive produced by Sophie Lichterman, part

1191
00:55:02,719 --> 00:55:07,280
Speaker 2: of the iHeartMedia podcast network. Your theme music and scoring

1192
00:55:07,360 --> 00:55:10,200
Speaker 2: is also by the one and nobly mattow Sowski. Still

1193
00:55:10,320 --> 00:55:13,799
Speaker 2: killing the beats softly, So listen, don't let nobody lie

1194
00:55:13,840 --> 00:55:16,840
Speaker 2: to you. If you understand urban living, you understand politics.

1195
00:55:16,880 --> 00:55:19,680
Speaker 2: These people is not smarter than you. We'll see y'all

1196
00:55:19,680 --> 00:55:20,080
Speaker 2: next week.