1 00:00:01,360 --> 00:00:03,640 Speaker 1: This episode is brought to you by P and C Bank. 2 00:00:04,000 --> 00:00:06,760 Speaker 1: A lot of people think podcasts about work are boring, 3 00:00:07,000 --> 00:00:10,840 Speaker 1: and sure they definitely can be, but understanding a professionals 4 00:00:10,920 --> 00:00:14,160 Speaker 1: routine shows us how they achieve their success little by little, 5 00:00:14,560 --> 00:00:18,200 Speaker 1: day after day. It's like banking with P and C Bank. 6 00:00:18,680 --> 00:00:21,480 Speaker 1: It might seem boring to safe plan and make calculated 7 00:00:21,480 --> 00:00:24,599 Speaker 1: decisions with your bank, but keeping your money boring is 8 00:00:24,640 --> 00:00:27,960 Speaker 1: what helps you live or more happily fulfilled life. P 9 00:00:28,080 --> 00:00:32,879 Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. 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That's 32 00:01:40,200 --> 00:01:45,640 Speaker 1: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate. 33 00:01:45,760 --> 00:01:48,160 Speaker 1: Let's Square handle the back end so you can keep 34 00:01:48,160 --> 00:01:49,400 Speaker 1: pushing your vision forward. 35 00:01:52,040 --> 00:01:56,920 Speaker 3: All right, gosh, yeah, welcome back. We are here special guests. 36 00:01:57,000 --> 00:02:00,600 Speaker 3: We have Kurt Franklin and Norman and business partners in Curt, 37 00:02:00,680 --> 00:02:03,560 Speaker 3: somebody that obviously everybody knows Norman. This might be an 38 00:02:03,560 --> 00:02:05,960 Speaker 3: introduction for people, So this is going to be a 39 00:02:05,960 --> 00:02:08,640 Speaker 3: good two sided conversation and we talk about a variety 40 00:02:08,639 --> 00:02:11,520 Speaker 3: of different things. But on a business aspect, I think 41 00:02:11,560 --> 00:02:14,400 Speaker 3: this is good because you know, everybody knows you from 42 00:02:14,520 --> 00:02:19,720 Speaker 3: your spectacular career as a musician and the inspiration for people, 43 00:02:20,720 --> 00:02:22,560 Speaker 3: so we definitely got to talk about that. But you know, 44 00:02:22,600 --> 00:02:24,520 Speaker 3: you're doing a lot in the business world as well, 45 00:02:24,720 --> 00:02:27,680 Speaker 3: and new ventures that you have and different things, so 46 00:02:27,680 --> 00:02:29,520 Speaker 3: I think that that might be interesting for people to 47 00:02:29,560 --> 00:02:32,880 Speaker 3: have that level of the conversation. So first and foremost, 48 00:02:32,880 --> 00:02:33,760 Speaker 3: thank you guys for joining us. 49 00:02:33,800 --> 00:02:36,280 Speaker 4: Appreciate it. To be here, man, to be here. 50 00:02:36,280 --> 00:02:37,360 Speaker 5: I told you when you walked in. 51 00:02:37,720 --> 00:02:40,079 Speaker 1: For about ten seconds, I was like, that's really his 52 00:02:40,240 --> 00:02:43,679 Speaker 1: voice and in my mind melodies of Heaven is going 53 00:02:43,720 --> 00:02:47,600 Speaker 1: on right now. So I mean, icon it is an understatement. 54 00:02:47,639 --> 00:02:47,760 Speaker 6: Man. 55 00:02:47,800 --> 00:02:50,760 Speaker 5: We are happy to have you both, very very grateful. 56 00:02:51,840 --> 00:02:54,080 Speaker 3: So how does this work and relationship come about? How 57 00:02:54,080 --> 00:02:56,440 Speaker 3: do you guys meet and how do you guys formulate 58 00:02:56,520 --> 00:02:57,799 Speaker 3: some level of partnership. 59 00:02:57,840 --> 00:02:59,680 Speaker 4: Well, you know, man, I am. 60 00:03:00,160 --> 00:03:03,800 Speaker 7: I have been doing music, especially in the space of 61 00:03:03,800 --> 00:03:08,440 Speaker 7: gospel music now for about thirty two years, and it 62 00:03:08,480 --> 00:03:13,600 Speaker 7: has always been deficient with a level of access to 63 00:03:13,720 --> 00:03:23,760 Speaker 7: professional information just because of the limited amount of professional 64 00:03:23,800 --> 00:03:26,640 Speaker 7: and financial growth in the space of gospel music. Historically, 65 00:03:27,000 --> 00:03:31,400 Speaker 7: it never was attractive to people that had higher levels 66 00:03:31,400 --> 00:03:37,600 Speaker 7: of understanding of business where the acumen was able to 67 00:03:37,680 --> 00:03:44,400 Speaker 7: really be depositing in people that were really very very 68 00:03:44,520 --> 00:03:47,440 Speaker 7: absence of knowing how to be able to maneuver, whether 69 00:03:47,480 --> 00:03:51,840 Speaker 7: it was music publishing or touring, or understanding contracts, understanding 70 00:03:51,840 --> 00:03:55,160 Speaker 7: the value of what they were contributing to a space. 71 00:03:55,520 --> 00:03:58,000 Speaker 7: So a lot of times in black gospel music, you 72 00:03:58,080 --> 00:04:01,040 Speaker 7: were just really left to just survive on your own. 73 00:04:01,600 --> 00:04:05,640 Speaker 7: And so just over the last several years, you've seen 74 00:04:05,960 --> 00:04:10,520 Speaker 7: more younger entrepreneurs, especially men of color, that have seen 75 00:04:10,720 --> 00:04:15,320 Speaker 7: areas that could be beneficial in these joint spaces for 76 00:04:15,400 --> 00:04:18,240 Speaker 7: themselves and also for the artists. There was just a 77 00:04:18,320 --> 00:04:22,280 Speaker 7: space of just lack of information, lack of accessibility. And 78 00:04:22,360 --> 00:04:26,240 Speaker 7: so over the last decade, I've had a chance to 79 00:04:26,320 --> 00:04:29,520 Speaker 7: run into this fine young gentleman named Norman Gianphy. And 80 00:04:29,720 --> 00:04:35,640 Speaker 7: Norman started out managing artists, bringing opportunities to artists, came 81 00:04:35,680 --> 00:04:38,560 Speaker 7: from this great space of marketing. And the more I 82 00:04:38,600 --> 00:04:41,320 Speaker 7: was around him, I understood that it was a secret 83 00:04:41,600 --> 00:04:43,880 Speaker 7: that was written from like like there was a gem, 84 00:04:44,240 --> 00:04:46,880 Speaker 7: there was a genius gem that we were not really 85 00:04:46,920 --> 00:04:49,680 Speaker 7: tap into, that we were not tapping into to the 86 00:04:49,680 --> 00:04:52,640 Speaker 7: best of our ability as a genre. And so as 87 00:04:52,680 --> 00:04:56,520 Speaker 7: he made himself more available, we just became friends and 88 00:04:56,600 --> 00:04:59,440 Speaker 7: we just started to try to talk and communicate. And 89 00:04:59,480 --> 00:05:02,320 Speaker 7: I would have never known that that that so many 90 00:05:02,440 --> 00:05:06,520 Speaker 7: things that I was aspiring to do, he had the 91 00:05:06,560 --> 00:05:08,720 Speaker 7: tools to be able to give me the resources and 92 00:05:08,760 --> 00:05:11,080 Speaker 7: the knowledge and information on how to be able to 93 00:05:11,120 --> 00:05:14,080 Speaker 7: diversify and really become better at that. So over the 94 00:05:14,200 --> 00:05:18,880 Speaker 7: last five years it has been a wonderful partnership and 95 00:05:18,920 --> 00:05:23,360 Speaker 7: I've been so impressed with his acumen and his business compass. 96 00:05:23,400 --> 00:05:27,320 Speaker 7: And so he started to reach out and to build 97 00:05:27,360 --> 00:05:30,920 Speaker 7: a bigger conglomerate with other men of color that came 98 00:05:30,960 --> 00:05:35,279 Speaker 7: from the space of of of of faith, curated content. 99 00:05:35,880 --> 00:05:40,159 Speaker 7: And so he he over the last two years, built 100 00:05:40,600 --> 00:05:44,760 Speaker 7: this this this this this type of new ideal that 101 00:05:44,920 --> 00:05:47,719 Speaker 7: was attractive to me. I was about to sign again 102 00:05:47,839 --> 00:05:51,320 Speaker 7: with Sony Records and and uh RCA Records and well 103 00:05:51,440 --> 00:05:54,560 Speaker 7: and and and and it was a really nice offering 104 00:05:54,600 --> 00:05:56,440 Speaker 7: that they were going to give me again because I've 105 00:05:56,480 --> 00:05:58,640 Speaker 7: been in the house for years. Uh But at the 106 00:05:58,680 --> 00:06:02,320 Speaker 7: same time, I'm looking at Cross the River and I'm 107 00:06:02,320 --> 00:06:05,800 Speaker 7: seeing these black men that are coming together and they 108 00:06:05,839 --> 00:06:09,080 Speaker 7: want to be able to really own the space and 109 00:06:09,200 --> 00:06:11,320 Speaker 7: really be able to give equity and to be able 110 00:06:11,400 --> 00:06:16,039 Speaker 7: to give voice to individuals like myself. And so I 111 00:06:16,120 --> 00:06:19,599 Speaker 7: had this incredible choice of going back with a house 112 00:06:19,640 --> 00:06:23,479 Speaker 7: that was already part of the institution that I knew well, 113 00:06:23,640 --> 00:06:27,440 Speaker 7: or to take a chance on something that seemed so 114 00:06:27,520 --> 00:06:31,800 Speaker 7: attractive and something that really looked like other and it 115 00:06:32,960 --> 00:06:35,880 Speaker 7: was an outlier from what I experienced, and it was 116 00:06:35,880 --> 00:06:37,280 Speaker 7: the best decision I've ever made. 117 00:06:37,320 --> 00:06:42,000 Speaker 1: So this is Insignia Assets. Yes, So no, I'm obviously 118 00:06:42,160 --> 00:06:47,160 Speaker 1: we know your iconic career. Was your career always surrounded 119 00:06:47,160 --> 00:06:50,520 Speaker 1: about around faith based content and music or how did 120 00:06:50,560 --> 00:06:51,479 Speaker 1: you get to this point? 121 00:06:51,600 --> 00:06:55,600 Speaker 6: Yeah, that's a good question. So no, I had nothing 122 00:06:55,640 --> 00:06:57,800 Speaker 6: to do with music, definitely not Christian music. I'm an 123 00:06:57,800 --> 00:07:00,279 Speaker 6: economist and industrial engineer Georgia Tech. 124 00:07:00,320 --> 00:07:00,920 Speaker 2: Went to Howard. 125 00:07:01,760 --> 00:07:04,720 Speaker 6: My sister married a gospel artist, Travis Green, and so 126 00:07:05,800 --> 00:07:08,839 Speaker 6: I started working with him. And from there I noticed, 127 00:07:09,000 --> 00:07:12,320 Speaker 6: as Kirk mentioned, a lot of arbitrage, a lot of 128 00:07:12,520 --> 00:07:16,400 Speaker 6: deficiencies in the marketplace, and the main thing I noticed 129 00:07:16,480 --> 00:07:18,640 Speaker 6: was that they didn't market music the way the mainstream 130 00:07:18,680 --> 00:07:21,520 Speaker 6: music did. So I started a marketing company. And then 131 00:07:21,640 --> 00:07:23,560 Speaker 6: as I started the marketing company, I noticed that a 132 00:07:23,560 --> 00:07:26,560 Speaker 6: lot of brands, a lot of television TV film corporations, 133 00:07:26,760 --> 00:07:29,960 Speaker 6: a lot of labels needed marketing. They just weren't capturing 134 00:07:29,960 --> 00:07:32,000 Speaker 6: what they were doing. So that's what we started. We 135 00:07:32,040 --> 00:07:34,960 Speaker 6: started just capturing everything that we did. You see Chris 136 00:07:35,000 --> 00:07:37,239 Speaker 6: here right now. As soon as we started working with Kirk, 137 00:07:37,480 --> 00:07:38,760 Speaker 6: so I told him you got to have a camera 138 00:07:38,800 --> 00:07:41,840 Speaker 6: on you all the time because people don't believe a 139 00:07:41,840 --> 00:07:44,160 Speaker 6: lot of what you say. Kirk was in Brazil. You 140 00:07:44,160 --> 00:07:47,239 Speaker 6: have fifty thousand people there. When you hear that, everybody 141 00:07:47,280 --> 00:07:50,040 Speaker 6: see something different. My brother in law Travis, when it did, 142 00:07:50,040 --> 00:07:52,560 Speaker 6: it shows one point one million people. When I say 143 00:07:52,600 --> 00:07:55,120 Speaker 6: that everybody has an idea of what one point one 144 00:07:55,120 --> 00:07:57,280 Speaker 6: million people, it's a difference when I show you what 145 00:07:57,400 --> 00:07:59,920 Speaker 6: it looks like. And so when you actually show people 146 00:08:00,200 --> 00:08:02,880 Speaker 6: and you give this POV of what it's like to 147 00:08:02,880 --> 00:08:07,440 Speaker 6: be Kirk Franklin, Travis Green, Tosh Cobbs, Leonard Lacraye, whoever, 148 00:08:07,960 --> 00:08:11,800 Speaker 6: you are showing people that in the Christian music space, 149 00:08:11,840 --> 00:08:14,600 Speaker 6: we're not all just walking around with choir robes on 150 00:08:15,040 --> 00:08:18,960 Speaker 6: jumping around. These are massive brands, iconic brands. I do 151 00:08:19,080 --> 00:08:22,880 Speaker 6: jump around them that are filling arenas stumps too, you 152 00:08:22,880 --> 00:08:25,600 Speaker 6: know what I mean. And so my main thing when 153 00:08:25,600 --> 00:08:30,080 Speaker 6: I came into space was to number one, aggregate and 154 00:08:30,160 --> 00:08:34,240 Speaker 6: galvanize the most loyal consumer there is, which is the 155 00:08:34,280 --> 00:08:38,040 Speaker 6: African American consumer one. But secondarily, the most loyal consumers 156 00:08:38,080 --> 00:08:41,120 Speaker 6: actually believers, people that believe in God are the most 157 00:08:41,200 --> 00:08:43,880 Speaker 6: loyal consumer in America. That just elected the president. Whether 158 00:08:43,880 --> 00:08:46,360 Speaker 6: you like it or not, that's what happened, you know 159 00:08:46,360 --> 00:08:49,040 Speaker 6: what I mean. And so when you can aggregate that 160 00:08:49,080 --> 00:08:52,520 Speaker 6: communicating community mobilized, and I hate to use the word, 161 00:08:52,600 --> 00:08:55,800 Speaker 6: but monetize that community, you have a unique opportunity to 162 00:08:55,840 --> 00:08:56,679 Speaker 6: do something special. 163 00:08:57,120 --> 00:08:59,880 Speaker 4: So what exactly isn't asset and signey. 164 00:08:59,600 --> 00:09:00,840 Speaker 2: As a holding company. 165 00:09:01,240 --> 00:09:03,599 Speaker 6: And so one of the main things I noticed was 166 00:09:03,640 --> 00:09:06,480 Speaker 6: there was no vertical integration. So I didn't want to 167 00:09:06,480 --> 00:09:09,679 Speaker 6: have any outside partners. We have no outside partners with 168 00:09:09,800 --> 00:09:13,600 Speaker 6: not taking on any debt. We have a distribution strategic partner, 169 00:09:13,600 --> 00:09:16,319 Speaker 6: which is Torture. That's about it. I work directly with 170 00:09:16,400 --> 00:09:19,600 Speaker 6: Love of Nation and touring, AG and touring. I work directly. 171 00:09:19,760 --> 00:09:22,959 Speaker 6: We own our own publishing, we're on our own masters. 172 00:09:23,240 --> 00:09:26,240 Speaker 6: We own everything in house. So it's a record label. 173 00:09:26,400 --> 00:09:28,920 Speaker 6: It's not a record label. It does everything we do television. 174 00:09:28,559 --> 00:09:31,360 Speaker 3: Film, so it's it's a record label's part of it 175 00:09:31,440 --> 00:09:33,320 Speaker 3: a record label is one part that's tribal Records. 176 00:09:33,400 --> 00:09:36,400 Speaker 6: It's one sole part, and we have a publishing division. 177 00:09:36,400 --> 00:09:39,360 Speaker 6: We have a publishing company. We have a TV film 178 00:09:39,360 --> 00:09:42,480 Speaker 6: company called Three Diamonds. That's if you're saying Dennis Kings, 179 00:09:42,679 --> 00:09:44,840 Speaker 6: it's doing really well right now with Kirk sat down 180 00:09:44,840 --> 00:09:47,920 Speaker 6: with DC Young, Fly Lou Young and. 181 00:09:51,360 --> 00:09:54,120 Speaker 2: Ellis and Conjay. That's still our company. 182 00:09:54,200 --> 00:09:57,880 Speaker 3: So it's a three sixty offering of everything media and 183 00:09:58,440 --> 00:10:01,920 Speaker 3: it's solely based around Christian. 184 00:10:03,360 --> 00:10:03,720 Speaker 4: Faith. 185 00:10:04,120 --> 00:10:07,280 Speaker 6: That's the genesis. That's the genesis. That's our modus operandi. 186 00:10:07,440 --> 00:10:09,600 Speaker 6: But we work with everybody. We work with Tamar Braxton, 187 00:10:09,760 --> 00:10:11,120 Speaker 6: you know what I mean, we work with It doesn't 188 00:10:11,160 --> 00:10:13,800 Speaker 6: matter if you're faith based or not. It matters whether 189 00:10:13,840 --> 00:10:19,240 Speaker 6: you are a brand that can be multifaceted. Tour podcast, 190 00:10:20,440 --> 00:10:23,960 Speaker 6: create music, create a book, create an asset that we 191 00:10:24,000 --> 00:10:26,000 Speaker 6: can then monetize multiple verticles. 192 00:10:26,080 --> 00:10:27,920 Speaker 7: And then what is also interesting about what Norman is 193 00:10:27,920 --> 00:10:29,880 Speaker 7: saying is that even with your question is that the 194 00:10:30,000 --> 00:10:33,480 Speaker 7: unique space and the unique opportunity with this type of 195 00:10:33,520 --> 00:10:37,440 Speaker 7: platform is that people of color are very diverse and 196 00:10:37,559 --> 00:10:39,679 Speaker 7: nuanced in that space is that they go to the 197 00:10:39,679 --> 00:10:42,040 Speaker 7: club and they go to church too, So so you're 198 00:10:42,080 --> 00:10:47,360 Speaker 7: able to curate content that if it knocks, they'll listen, 199 00:10:47,800 --> 00:10:51,319 Speaker 7: and if it feels good, they'll come. And so it 200 00:10:51,400 --> 00:10:54,160 Speaker 7: inspires and aspires at the same time. And that's what 201 00:10:54,200 --> 00:10:55,240 Speaker 7: made it very unique for me. 202 00:10:55,600 --> 00:10:58,120 Speaker 1: As you're watching him build it and at the time 203 00:10:58,200 --> 00:10:59,960 Speaker 1: you hadn't signed with them, you hadn't partnered with them, 204 00:11:00,160 --> 00:11:03,240 Speaker 1: but you're on the other side with the traditional major label. 205 00:11:03,280 --> 00:11:06,760 Speaker 1: He's watching and saying, they're not marketing it's right. What's 206 00:11:06,760 --> 00:11:07,880 Speaker 1: that complexity feel like? 207 00:11:08,120 --> 00:11:08,320 Speaker 2: Right? 208 00:11:08,360 --> 00:11:11,360 Speaker 1: Like you're watching a friend do something that's really unique 209 00:11:11,400 --> 00:11:13,680 Speaker 1: and you're kind of on the fence about doing it, 210 00:11:13,720 --> 00:11:16,320 Speaker 1: but you're stuck in a traditional kind of mindset of 211 00:11:17,080 --> 00:11:18,560 Speaker 1: marketing and distributing. 212 00:11:19,320 --> 00:11:21,680 Speaker 5: What is that time period? What was it like for 213 00:11:21,760 --> 00:11:24,560 Speaker 5: you trying to battle that well? 214 00:11:24,880 --> 00:11:28,880 Speaker 7: For me, the only tension was my concern of the 215 00:11:28,920 --> 00:11:34,640 Speaker 7: possibility of there being any unknown challenges with the beautiful 216 00:11:34,679 --> 00:11:37,680 Speaker 7: personal relationships that were being built. Is because I didn't 217 00:11:37,720 --> 00:11:40,360 Speaker 7: have good experiences with doing business with people that I 218 00:11:40,400 --> 00:11:42,920 Speaker 7: fell in love with as brothers, and so that was 219 00:11:42,960 --> 00:11:43,679 Speaker 7: my trepidation. 220 00:11:43,760 --> 00:11:46,559 Speaker 4: So you didn't have relationship, you didn't have good experiences. 221 00:11:46,640 --> 00:11:49,200 Speaker 7: I've never had good experiences working with individuals that were 222 00:11:49,240 --> 00:11:53,360 Speaker 7: also friends and family, like individuals, and so that's what 223 00:11:53,360 --> 00:11:56,679 Speaker 7: my trepidation was now when it came to when it 224 00:11:56,679 --> 00:11:59,600 Speaker 7: came to me being clear of the deliverables. My first 225 00:11:59,640 --> 00:12:01,720 Speaker 7: project that I worked with Norman on was a tour 226 00:12:02,080 --> 00:12:04,240 Speaker 7: and it was back in twenty twenty two and it 227 00:12:04,280 --> 00:12:07,880 Speaker 7: ended up being the biggest attended, biggest grossing Christian or 228 00:12:07,880 --> 00:12:10,280 Speaker 7: a gospel tour even history, and it was myself in 229 00:12:10,320 --> 00:12:13,640 Speaker 7: Maverick City. And so when I saw the level of 230 00:12:13,679 --> 00:12:16,640 Speaker 7: execution on that tour, that's what really sparked my attention. 231 00:12:16,800 --> 00:12:19,800 Speaker 7: Is because I've toured my entire life, you know, in 232 00:12:19,880 --> 00:12:23,360 Speaker 7: my space, by God's grace only speaking, I've done all 233 00:12:23,400 --> 00:12:25,760 Speaker 7: of the big tours in my space historically over the 234 00:12:25,840 --> 00:12:31,600 Speaker 7: last twenty five years. But I've never been I've never 235 00:12:31,640 --> 00:12:36,920 Speaker 7: been able to really crack the code on the diversification 236 00:12:37,400 --> 00:12:40,360 Speaker 7: that normally comes to other artists when they tour. And 237 00:12:40,440 --> 00:12:44,720 Speaker 7: so working with Norman and his partners, it was just 238 00:12:44,760 --> 00:12:47,880 Speaker 7: an eye opening experience and then we became closer through it, 239 00:12:48,120 --> 00:12:51,080 Speaker 7: and so that began to be the beginning of me 240 00:12:51,160 --> 00:12:53,920 Speaker 7: starting to question if it could be something that could 241 00:12:53,960 --> 00:12:55,800 Speaker 7: really survive in that level of duality. 242 00:12:56,080 --> 00:12:57,920 Speaker 3: So let me ask both of you guys this because 243 00:12:57,960 --> 00:13:01,440 Speaker 3: you both mentioned that gospel artists don't get marketed the 244 00:13:01,520 --> 00:13:06,040 Speaker 3: right way. So, Kirk, from your standpoint, what did you 245 00:13:06,120 --> 00:13:08,360 Speaker 3: see that was the problem when you was in like 246 00:13:08,400 --> 00:13:11,360 Speaker 3: the institution, and from your standpoint on the outside looking 247 00:13:11,400 --> 00:13:13,880 Speaker 3: at what did you see that say, Okay, they're not 248 00:13:14,000 --> 00:13:17,440 Speaker 3: doing this correctly. I think that I can add this 249 00:13:18,040 --> 00:13:19,640 Speaker 3: level of exposure through marketing. 250 00:13:20,120 --> 00:13:22,280 Speaker 7: It is very much not being part of the culture. 251 00:13:23,000 --> 00:13:25,760 Speaker 7: Is that most individuals that work in major systems, they 252 00:13:25,760 --> 00:13:28,320 Speaker 7: don't go to a local hood church. They're not at 253 00:13:28,360 --> 00:13:32,320 Speaker 7: the barbershop listening to Sunday sermons. They're not sitting in 254 00:13:32,320 --> 00:13:35,599 Speaker 7: the missionary Baptist church. They're not from that space. So 255 00:13:35,720 --> 00:13:37,720 Speaker 7: you've got to remember that the origin of gospel music 256 00:13:37,800 --> 00:13:41,120 Speaker 7: was very much about the community and the engaging of 257 00:13:41,200 --> 00:13:44,640 Speaker 7: the picnic, the barbecues, the three o'clock services. And that's 258 00:13:44,679 --> 00:13:47,360 Speaker 7: why gospel music flourished so much than the seventies and 259 00:13:47,400 --> 00:13:49,240 Speaker 7: eighties and nineties because a lot of the labels that 260 00:13:49,320 --> 00:13:51,240 Speaker 7: were running it back then were still people that were 261 00:13:51,280 --> 00:13:53,239 Speaker 7: part of the community. They were going to church themselves, 262 00:13:53,520 --> 00:13:57,760 Speaker 7: they were very much engrafted in the space of the 263 00:13:57,840 --> 00:14:00,760 Speaker 7: ecosystem of church ideals. 264 00:14:00,800 --> 00:14:01,400 Speaker 4: In the community. 265 00:14:01,400 --> 00:14:04,480 Speaker 7: But because when you are people of color and America, 266 00:14:05,800 --> 00:14:08,520 Speaker 7: especially during that period of time, either you or somebody 267 00:14:08,559 --> 00:14:11,080 Speaker 7: you knew, you were not far removed from the church experience. 268 00:14:11,080 --> 00:14:13,080 Speaker 7: Even if you didn't go, you lived in a house 269 00:14:13,080 --> 00:14:15,640 Speaker 7: with somebody that did. You knew somebody that did. So 270 00:14:15,720 --> 00:14:18,520 Speaker 7: you understood the language, you understood the respect, you understood 271 00:14:18,880 --> 00:14:22,240 Speaker 7: all of the tenets of that cultural experience, even if 272 00:14:22,240 --> 00:14:24,320 Speaker 7: you were not always privy to it every week. So 273 00:14:24,400 --> 00:14:27,040 Speaker 7: what happened is is there is more corporation began to 274 00:14:27,120 --> 00:14:30,480 Speaker 7: come and buy the smaller companies in the nineties, in 275 00:14:30,520 --> 00:14:31,920 Speaker 7: the two thousands. 276 00:14:31,600 --> 00:14:31,680 Speaker 2: That. 277 00:14:33,360 --> 00:14:37,080 Speaker 7: Access of the real experience of the community of church, 278 00:14:37,200 --> 00:14:40,600 Speaker 7: the language of church, and the heartbeat of the foundational 279 00:14:41,040 --> 00:14:44,240 Speaker 7: elements of gospel us began to get washed and they 280 00:14:44,280 --> 00:14:47,280 Speaker 7: began to get quickly separated from what was happening. And 281 00:14:47,320 --> 00:14:50,760 Speaker 7: so the more you moved up the higher echelon, you 282 00:14:51,120 --> 00:14:54,160 Speaker 7: missed the heartbeat of what Christian and gospel music was. 283 00:14:54,680 --> 00:14:57,680 Speaker 7: And so I started to see it. Everyone started to 284 00:14:57,680 --> 00:15:02,280 Speaker 7: see it. And so what this what it created were 285 00:15:02,800 --> 00:15:05,840 Speaker 7: executives that were trying to work in gospel music, but 286 00:15:06,080 --> 00:15:08,000 Speaker 7: they could easily work in hip hop because they. 287 00:15:07,920 --> 00:15:08,800 Speaker 5: Were going to the clubs. 288 00:15:08,840 --> 00:15:12,200 Speaker 7: They knew what was happening industries, they understood all of 289 00:15:12,240 --> 00:15:15,280 Speaker 7: the all of the tenants of hip hop culture. But 290 00:15:15,320 --> 00:15:17,200 Speaker 7: then when they had gospel artists, they didn't know what 291 00:15:17,240 --> 00:15:22,040 Speaker 7: to do. And so it was a very divine moment 292 00:15:22,320 --> 00:15:26,280 Speaker 7: for Norman and his partners to really see that happening 293 00:15:26,640 --> 00:15:29,120 Speaker 7: and to see it as a great business opportunity to 294 00:15:29,160 --> 00:15:32,160 Speaker 7: be able to tap into those that really needed this 295 00:15:32,400 --> 00:15:35,040 Speaker 7: bridge of what was and now what was missing. 296 00:15:35,640 --> 00:15:38,320 Speaker 6: Yeah, I mean, you hit on a couple of points 297 00:15:38,360 --> 00:15:40,800 Speaker 6: really well. I think the main thing is something that 298 00:15:40,800 --> 00:15:43,920 Speaker 6: he said is when you talk about the nineties, everybody 299 00:15:43,960 --> 00:15:46,040 Speaker 6: grew up. I think at that time ninety three to 300 00:15:46,080 --> 00:15:49,000 Speaker 6: ninety seven percent of people went to church. Today thirty 301 00:15:49,000 --> 00:15:50,560 Speaker 6: eight to forty one percent of people go to church. 302 00:15:50,560 --> 00:15:52,880 Speaker 4: Oh you said ninety eight percent of people. 303 00:15:53,040 --> 00:15:57,280 Speaker 6: During the ninety many women of color, people know in 304 00:15:57,320 --> 00:16:02,760 Speaker 6: the United States consider themselves Christian once somewhere at some 305 00:16:02,840 --> 00:16:06,200 Speaker 6: point in the nineties. That number was in the ninety 306 00:16:06,680 --> 00:16:10,320 Speaker 6: to ninety seven percent time in the nineties. Back then, 307 00:16:11,000 --> 00:16:13,840 Speaker 6: everybody consider themselves. It's just a thing. You go up 308 00:16:13,840 --> 00:16:16,320 Speaker 6: to somebody, you're Christian. It's just a yes. That was, 309 00:16:17,000 --> 00:16:19,920 Speaker 6: I wouldn't call it an enlightenment in America, but as 310 00:16:19,960 --> 00:16:23,280 Speaker 6: we come into today, that number is dwindled to the 311 00:16:23,960 --> 00:16:26,480 Speaker 6: low forties to the mid thirties. 312 00:16:26,720 --> 00:16:29,720 Speaker 3: Oh, people that attend church that consider themselves Christian, themselves 313 00:16:29,800 --> 00:16:36,560 Speaker 3: Christians church, Yes, when can look it up fact checking. 314 00:16:37,040 --> 00:16:39,320 Speaker 3: That has a lot to do with the marketing piece 315 00:16:40,120 --> 00:16:43,960 Speaker 3: because the way we market so there were things you 316 00:16:44,000 --> 00:16:47,400 Speaker 3: could just say in the nineties and we just accepted them, 317 00:16:47,840 --> 00:16:48,280 Speaker 3: like you. 318 00:16:48,200 --> 00:16:50,760 Speaker 6: Could just say God bless you. Nowadays, if you just 319 00:16:50,800 --> 00:16:52,400 Speaker 6: walk up to somebody say God bless you, they say, 320 00:16:52,400 --> 00:16:54,400 Speaker 6: what God, What do you mean by God bless you. 321 00:16:54,520 --> 00:16:57,960 Speaker 6: It's just certain things that impacts marketing because if I'm 322 00:16:57,960 --> 00:17:00,720 Speaker 6: a brand and I know I want to your consumer, 323 00:17:01,320 --> 00:17:03,200 Speaker 6: I may not use a Christian artist because it may 324 00:17:03,240 --> 00:17:07,119 Speaker 6: offend some audience that wouldn't necessarily be offended. Are there 325 00:17:07,119 --> 00:17:11,359 Speaker 6: are many communities currently of color, not of color, of 326 00:17:11,440 --> 00:17:14,080 Speaker 6: sexual orientation, or whatever the case may we talk about 327 00:17:14,119 --> 00:17:17,359 Speaker 6: Roe v. Wade that are offended by certain belief systems. 328 00:17:17,720 --> 00:17:22,520 Speaker 6: Whether or not those beliefs actually have oppressive intent is irrelevant. 329 00:17:22,880 --> 00:17:27,199 Speaker 6: As a brand, I don't have the opportunity to communicate. Oh, 330 00:17:27,200 --> 00:17:29,240 Speaker 6: I don't agree with everything Kirk Franklin believes, or I 331 00:17:29,240 --> 00:17:34,240 Speaker 6: don't agree with everything Xyz believes. You don't have that opportunity. 332 00:17:34,280 --> 00:17:36,320 Speaker 6: So I'm just going to shy away from the very 333 00:17:36,400 --> 00:17:39,119 Speaker 6: mere fact that he says he's a Christian because it 334 00:17:39,200 --> 00:17:42,600 Speaker 6: may offend someone. So what I noticed coming into the 335 00:17:42,640 --> 00:17:46,000 Speaker 6: space was that that was a There was a large 336 00:17:46,000 --> 00:17:50,720 Speaker 6: group of people that still didn't didn't mind to have 337 00:17:50,920 --> 00:17:53,679 Speaker 6: someone like Kirk be the spokesman for what they wanted. 338 00:17:54,119 --> 00:17:58,120 Speaker 6: That wasn't There wasn't anyone willing to come in and say, hey, 339 00:17:58,240 --> 00:18:01,160 Speaker 6: I'm going to put my money behind this space and 340 00:18:01,240 --> 00:18:06,720 Speaker 6: look at ways to correlate them with certain brands, certain companies, 341 00:18:07,000 --> 00:18:11,760 Speaker 6: certain products, and push that to just our base. Our 342 00:18:11,800 --> 00:18:14,040 Speaker 6: base is still, like I said's the most loyal base 343 00:18:14,320 --> 00:18:15,719 Speaker 6: you have period. 344 00:18:16,240 --> 00:18:18,560 Speaker 3: When you say your base, what is your because there's 345 00:18:18,600 --> 00:18:21,760 Speaker 3: a lot of Christians in America. Yeah, but there's Evangelical 346 00:18:22,080 --> 00:18:27,000 Speaker 3: White Christians, there's Roman Catholics, Yeah, there's Southern Baptists. 347 00:18:27,040 --> 00:18:28,800 Speaker 4: What is your base that you're referring? 348 00:18:28,880 --> 00:18:32,080 Speaker 6: So the unique part of where we sit in the 349 00:18:32,119 --> 00:18:35,719 Speaker 6: marketplace is Kirk mentioned Maverick City. So I am one 350 00:18:35,760 --> 00:18:37,399 Speaker 6: of the owners of Maverick City, with one of my 351 00:18:37,440 --> 00:18:40,359 Speaker 6: business partner, Jonathan Jay. And the unique thing about Maverick 352 00:18:40,400 --> 00:18:44,080 Speaker 6: City was that we prioritize diversity and so we were 353 00:18:44,119 --> 00:18:47,560 Speaker 6: able to build one of the first groups that had 354 00:18:47,560 --> 00:18:49,760 Speaker 6: African Americans in it that was able to be played 355 00:18:49,800 --> 00:18:53,080 Speaker 6: on what we consider CCM radio. So much like pop 356 00:18:53,080 --> 00:18:54,480 Speaker 6: and R and B, in the Christians space, you have 357 00:18:54,560 --> 00:18:55,920 Speaker 6: Christian and you have Gospel. 358 00:18:56,080 --> 00:18:59,000 Speaker 2: That means white and black. I mean, let so no 359 00:18:59,000 --> 00:19:00,520 Speaker 2: one Christians. 360 00:19:00,600 --> 00:19:02,560 Speaker 4: Christian music is white. Gospel music is black. 361 00:19:02,640 --> 00:19:06,800 Speaker 6: Yes, so if you hear Christian music, you hear Christian music, 362 00:19:06,960 --> 00:19:08,040 Speaker 6: you're going to have a white. 363 00:19:07,840 --> 00:19:09,320 Speaker 4: Person and there's no ambiguity. 364 00:19:09,440 --> 00:19:12,920 Speaker 7: What he says, none, no, no, but but but but 365 00:19:12,920 --> 00:19:14,760 Speaker 7: but can I also do you mind if if I 366 00:19:14,960 --> 00:19:17,720 Speaker 7: can also celebrate What he was saying is that this 367 00:19:17,840 --> 00:19:21,240 Speaker 7: piece of marketing that Norman and his partners brought to 368 00:19:21,280 --> 00:19:24,680 Speaker 7: the table is what it did for those spaces that 369 00:19:24,760 --> 00:19:28,879 Speaker 7: were already biased, is that it humanized the voices in 370 00:19:28,920 --> 00:19:29,359 Speaker 7: the space. 371 00:19:29,440 --> 00:19:29,840 Speaker 2: Exactly. 372 00:19:29,880 --> 00:19:32,960 Speaker 7: That's what it did. Is that is that it allowed 373 00:19:33,000 --> 00:19:38,080 Speaker 7: people to see themselves in us. Is because being able 374 00:19:38,119 --> 00:19:40,240 Speaker 7: to have the idea, you know, we're going to bring 375 00:19:40,320 --> 00:19:44,560 Speaker 7: cameras into every space, We're going to do intentional marketing 376 00:19:44,840 --> 00:19:47,720 Speaker 7: to humanize the voices in this space so that they 377 00:19:47,760 --> 00:19:51,640 Speaker 7: do not sound so iconoclastic, right, that they sound more 378 00:19:51,720 --> 00:19:56,240 Speaker 7: human humanized. And so that has been a great benefit 379 00:19:56,320 --> 00:19:58,840 Speaker 7: for not for not on other artists, but also for myself. 380 00:19:59,160 --> 00:20:02,320 Speaker 7: And I was always a very public person, but in 381 00:20:02,400 --> 00:20:08,320 Speaker 7: the partnership I have seen the benefits of being intrusive 382 00:20:09,240 --> 00:20:13,320 Speaker 7: in a very intentional way so that people can understand 383 00:20:13,880 --> 00:20:18,840 Speaker 7: the viability and the relevance of not only just these brands, 384 00:20:18,840 --> 00:20:20,200 Speaker 7: but also the subject matter. 385 00:20:21,000 --> 00:20:24,639 Speaker 1: This is interesting because even this is revolutionary. This partnership 386 00:20:24,640 --> 00:20:27,880 Speaker 1: feels revolutionary, but it feels like pretty new, right, you're 387 00:20:27,880 --> 00:20:30,760 Speaker 1: talking about tour in twenty twenty two. Yeah, but most 388 00:20:30,760 --> 00:20:32,879 Speaker 1: people look at you as the icon in terms of 389 00:20:32,960 --> 00:20:35,119 Speaker 1: gospel music. I mean it changed even from like the 390 00:20:35,160 --> 00:20:37,520 Speaker 1: eighties to the nineties, and like when you came and 391 00:20:37,560 --> 00:20:39,720 Speaker 1: then it was like it's praise and worship. It's a 392 00:20:39,760 --> 00:20:42,720 Speaker 1: totally different sound. But gospel music is still part of 393 00:20:42,800 --> 00:20:47,159 Speaker 1: the music business. Yeah, And so at what point did 394 00:20:47,320 --> 00:20:50,360 Speaker 1: did you feel like you've grasped the business. 395 00:20:50,000 --> 00:20:51,240 Speaker 5: Or you're still learning up to this point. 396 00:20:51,240 --> 00:20:53,400 Speaker 1: Obviously you learn some new things and find new ways 397 00:20:53,400 --> 00:20:55,840 Speaker 1: to market, and as you as a leader in that space, 398 00:20:55,840 --> 00:20:58,280 Speaker 1: I would say, how are you seeing other artists as 399 00:20:58,800 --> 00:21:02,159 Speaker 1: you're growing and you're brand is building? Are we treating 400 00:21:02,200 --> 00:21:03,760 Speaker 1: it like a business or we always talk about R 401 00:21:03,760 --> 00:21:06,320 Speaker 1: and B artists who signed these contracts that were so 402 00:21:06,480 --> 00:21:09,080 Speaker 1: negligent and yeah, you know they didn't know what to 403 00:21:09,160 --> 00:21:12,480 Speaker 1: ask and pride and the kind of naive in the space, 404 00:21:12,560 --> 00:21:15,480 Speaker 1: but we never really hear it in other genres. Was 405 00:21:15,520 --> 00:21:18,200 Speaker 1: that an experience and that time as well leading up 406 00:21:18,200 --> 00:21:21,440 Speaker 1: to current day where we have more information, more resources, 407 00:21:21,440 --> 00:21:22,640 Speaker 1: obviously great partners. 408 00:21:23,080 --> 00:21:26,480 Speaker 7: You know, the answer for me is very nuanced because 409 00:21:28,160 --> 00:21:30,480 Speaker 7: it has been the last decade and a half of 410 00:21:30,520 --> 00:21:34,960 Speaker 7: me where I've been able to understand the necessity of 411 00:21:35,440 --> 00:21:42,400 Speaker 7: leaning into longevity that that's going to require more of 412 00:21:42,520 --> 00:21:49,600 Speaker 7: me being more infused and informed and also having the 413 00:21:49,680 --> 00:21:52,280 Speaker 7: tools to realize that these are the errors that I 414 00:21:52,320 --> 00:21:53,199 Speaker 7: can be strong in. 415 00:21:53,320 --> 00:21:54,520 Speaker 4: See. See. 416 00:21:54,240 --> 00:21:57,720 Speaker 7: The difficult thing is that it's not once sis fits 417 00:21:57,760 --> 00:22:02,440 Speaker 7: off every artists, because there are some artis. 418 00:22:01,160 --> 00:22:05,480 Speaker 5: That or or that or maybe more They are not extroverts. 419 00:22:05,680 --> 00:22:06,720 Speaker 4: They they they. 420 00:22:06,600 --> 00:22:11,000 Speaker 7: May not have the woodness about themselves where they can 421 00:22:11,040 --> 00:22:14,320 Speaker 7: deliver in front of a camera. What is necessary for 422 00:22:14,320 --> 00:22:17,880 Speaker 7: for his part of the business. But whatever it is 423 00:22:17,880 --> 00:22:19,720 Speaker 7: is that what I think is very important is that 424 00:22:19,760 --> 00:22:23,160 Speaker 7: we need more individuals to surround talent in the space 425 00:22:23,240 --> 00:22:26,040 Speaker 7: to be able to point out those strengths, maximize and 426 00:22:26,119 --> 00:22:28,560 Speaker 7: manage those weaknesses so that they can be able to 427 00:22:28,600 --> 00:22:32,760 Speaker 7: have the opportunity to tap into these these these new 428 00:22:32,800 --> 00:22:35,080 Speaker 7: tools or the tools that are now available to them 429 00:22:35,280 --> 00:22:38,880 Speaker 7: so that we can talk about diversification and even longevity. 430 00:22:39,320 --> 00:22:42,760 Speaker 7: And that has not always existed. But it's because once again, 431 00:22:42,800 --> 00:22:45,159 Speaker 7: we were not prived to the best entertainment lawyers. We 432 00:22:45,200 --> 00:22:47,680 Speaker 7: were not prived to the booking agents and to the 433 00:22:47,680 --> 00:22:50,520 Speaker 7: the the the the talent ages. William Morris, who's not 434 00:22:50,840 --> 00:22:52,760 Speaker 7: running down our space. And when they were running down 435 00:22:52,800 --> 00:22:54,560 Speaker 7: our space back in the day, it was only just 436 00:22:54,560 --> 00:22:56,719 Speaker 7: to collect the dollars just for booking. It was not 437 00:22:56,760 --> 00:22:58,920 Speaker 7: to really to diversify and get them a television and 438 00:22:59,000 --> 00:23:01,439 Speaker 7: film like a lot of always promise. And it's not 439 00:23:01,480 --> 00:23:04,760 Speaker 7: a slate with wm is because they're a great company. 440 00:23:04,920 --> 00:23:07,879 Speaker 7: They're just too big. These companies are too big to 441 00:23:07,920 --> 00:23:11,239 Speaker 7: be able to be in the minutia of how do 442 00:23:11,280 --> 00:23:16,879 Speaker 7: we speak, it's almost adjacent to the Tyler peri model 443 00:23:17,600 --> 00:23:21,080 Speaker 7: is that his voice is so wrapped into the experience 444 00:23:21,160 --> 00:23:23,800 Speaker 7: of the community. Is that Hollywood did not know that 445 00:23:23,800 --> 00:23:27,320 Speaker 7: that was a community that even existed, and so it's 446 00:23:27,400 --> 00:23:32,760 Speaker 7: kind of privy to that space that there is this community, 447 00:23:32,920 --> 00:23:37,280 Speaker 7: there's this island that has always existed. That now we 448 00:23:37,400 --> 00:23:41,520 Speaker 7: cannot rely just on Sunday morning to get the message 449 00:23:41,560 --> 00:23:43,040 Speaker 7: that we exist there. We've got to be able to 450 00:23:43,119 --> 00:23:45,760 Speaker 7: do it Sunday night, Monday morning, Tuesday, Wednesday at the 451 00:23:45,760 --> 00:23:48,240 Speaker 7: club and the streets, at the barbershop where we go. 452 00:23:48,320 --> 00:23:51,160 Speaker 7: We've got to be able to have talented conversations, especially 453 00:23:51,160 --> 00:23:53,439 Speaker 7: with the advent of social media, to let people know 454 00:23:53,480 --> 00:23:56,600 Speaker 7: that we're aware, reformed, and we're still relatable to whatever 455 00:23:56,680 --> 00:23:58,960 Speaker 7: space people need when they need to be inspired and 456 00:23:58,960 --> 00:24:01,639 Speaker 7: be reminded of life bigger than themselves. 457 00:24:02,000 --> 00:24:05,560 Speaker 6: I think you ask a good question, and Kirk, you 458 00:24:05,640 --> 00:24:09,000 Speaker 6: expounded on a number of things, but the straightforward answers. Yeah, 459 00:24:09,000 --> 00:24:14,280 Speaker 6: the deal sucked the deals in gospel like they did everywhere. 460 00:24:14,920 --> 00:24:17,760 Speaker 6: One of the most disruptive factors of what we did 461 00:24:17,960 --> 00:24:21,640 Speaker 6: was we were giving royalties to artists without deals, and so. 462 00:24:21,560 --> 00:24:23,160 Speaker 2: We were able to really. 463 00:24:24,560 --> 00:24:27,080 Speaker 6: Aggregate some of the best talent in Christian and gospel 464 00:24:27,119 --> 00:24:29,320 Speaker 6: music at the time, because they didn't have to commit 465 00:24:29,400 --> 00:24:32,280 Speaker 6: anything to work with us, a tribal in Maverick City, 466 00:24:32,400 --> 00:24:35,760 Speaker 6: Maverick City Publishing, and so a lot of the buildings 467 00:24:35,800 --> 00:24:37,880 Speaker 6: didn't like what we were doing. We weren't Nashville base, 468 00:24:37,960 --> 00:24:42,280 Speaker 6: we weren't old white guys from the Midwest. We were 469 00:24:42,280 --> 00:24:45,080 Speaker 6: some young black dudes from Georgia. And so that was 470 00:24:45,160 --> 00:24:48,840 Speaker 6: kind of disruptive in and of itself from a racial standpoint. 471 00:24:49,040 --> 00:24:51,400 Speaker 6: But also we were trying to push for an all 472 00:24:51,440 --> 00:24:54,240 Speaker 6: white format at radio to also play black music. And 473 00:24:54,320 --> 00:24:56,560 Speaker 6: so when you talk about the deals, and when you 474 00:24:56,560 --> 00:24:59,520 Speaker 6: hear about the nineties, the R and B and those 475 00:24:59,640 --> 00:25:01,640 Speaker 6: horse mc kirk has a hard story. 476 00:25:01,680 --> 00:25:02,560 Speaker 2: He might not talk about it. 477 00:25:02,600 --> 00:25:04,479 Speaker 6: I said it, but he had a bad deal at 478 00:25:04,520 --> 00:25:06,720 Speaker 6: a point, you know, someone took all of his publishing, 479 00:25:06,800 --> 00:25:09,520 Speaker 6: Someone took everything from him. And so in this lot 480 00:25:09,600 --> 00:25:11,640 Speaker 6: of part of his career, well I won't even say 481 00:25:11,640 --> 00:25:12,120 Speaker 6: the lot of part. 482 00:25:12,160 --> 00:25:14,040 Speaker 2: Let God decide that. But at this point in. 483 00:25:14,000 --> 00:25:18,840 Speaker 6: His career he is now leveraging and monetizing out of 484 00:25:18,880 --> 00:25:21,480 Speaker 6: way as an entrepreneur. You know, he's the chief creative 485 00:25:21,520 --> 00:25:25,399 Speaker 6: officer in my company. He makes decisions on what the 486 00:25:25,480 --> 00:25:27,480 Speaker 6: type of music we're going to put out. We need 487 00:25:27,520 --> 00:25:29,560 Speaker 6: great I'm gonna call him gate keepers, but we need 488 00:25:29,680 --> 00:25:32,159 Speaker 6: quality control in every genre of music. 489 00:25:32,440 --> 00:25:33,679 Speaker 2: Not that we need these. 490 00:25:33,560 --> 00:25:35,640 Speaker 6: A and rs to say dis should come out they shouldn't, 491 00:25:35,800 --> 00:25:39,679 Speaker 6: but we also need for us by us still at 492 00:25:39,720 --> 00:25:41,960 Speaker 6: a point, you need people that are in the space 493 00:25:42,000 --> 00:25:46,400 Speaker 6: to understand his value, understand the artist's value. Everybody's making money, 494 00:25:46,440 --> 00:25:48,520 Speaker 6: but what happens when you're in one of these majors. 495 00:25:49,080 --> 00:25:51,720 Speaker 6: The money's going into this vacuum and out to these 496 00:25:51,760 --> 00:25:53,560 Speaker 6: people that we've never met. 497 00:25:53,960 --> 00:25:54,520 Speaker 2: You know what I mean. 498 00:25:54,720 --> 00:25:58,200 Speaker 6: So as an indie label, I know what I need 499 00:25:58,240 --> 00:25:59,959 Speaker 6: to survive it and I can say yeah for real. 500 00:26:00,000 --> 00:26:04,359 Speaker 2: So the artists need to be able to really eat. 501 00:26:04,840 --> 00:26:07,240 Speaker 6: They need to be able to really see the benefits 502 00:26:07,280 --> 00:26:09,600 Speaker 6: of the hard work they're doing. He's running around all 503 00:26:09,680 --> 00:26:13,159 Speaker 6: day promoting his single, his podcast, these things. 504 00:26:13,440 --> 00:26:15,800 Speaker 2: He should have ownership in that. You know where the 505 00:26:15,840 --> 00:26:16,720 Speaker 2: traditional deal is. 506 00:26:16,720 --> 00:26:21,240 Speaker 6: An artist has they on fifteen percent of this master 507 00:26:21,320 --> 00:26:25,359 Speaker 6: work they created, and they took this loan essentially eighty 508 00:26:25,359 --> 00:26:29,000 Speaker 6: five thousand dollars to do this, their life's work, put 509 00:26:29,000 --> 00:26:31,840 Speaker 6: out their first album. It does amazing the labels making 510 00:26:31,840 --> 00:26:33,600 Speaker 6: millions of dollars. They're not going to redo the deal 511 00:26:33,640 --> 00:26:35,400 Speaker 6: for you. They're not going to come back and give 512 00:26:35,400 --> 00:26:36,679 Speaker 6: you a bonus. 513 00:26:36,359 --> 00:26:37,560 Speaker 2: You agreed to it. 514 00:26:37,720 --> 00:26:40,320 Speaker 6: So you're paying you pay back everything you gave us 515 00:26:40,400 --> 00:26:43,800 Speaker 6: off the fifteen percent royalty that I've given you, and 516 00:26:43,840 --> 00:26:45,840 Speaker 6: I'm going to keep eighty five percent of every dollar 517 00:26:45,880 --> 00:26:50,760 Speaker 6: that we made, and then once your fifteen percent has recouped. 518 00:26:50,560 --> 00:26:52,520 Speaker 2: I'll give you your royalties. 519 00:26:52,800 --> 00:26:55,560 Speaker 6: And that's on something you created all yourself, and they 520 00:26:55,640 --> 00:26:57,600 Speaker 6: just gave you the money to do it. I just 521 00:26:57,640 --> 00:26:58,639 Speaker 6: didn't think that was fair. 522 00:26:58,960 --> 00:27:01,080 Speaker 4: So, Kurt, when did you know it's similar? 523 00:27:01,119 --> 00:27:06,480 Speaker 3: Because obviously, so okay, you and YG on the opposite 524 00:27:06,520 --> 00:27:09,600 Speaker 3: sides of the spectrum in life. 525 00:27:09,320 --> 00:27:14,159 Speaker 6: Right and music theoretically right. I don't know why G personally. 526 00:27:14,160 --> 00:27:16,040 Speaker 6: I won't speak to his spirituality. 527 00:27:16,920 --> 00:27:19,600 Speaker 4: Good God, but when somebody looks at what I know him, 528 00:27:19,600 --> 00:27:20,119 Speaker 4: I know him well. 529 00:27:21,840 --> 00:27:23,800 Speaker 3: But the reason why I say that is because you know, 530 00:27:23,840 --> 00:27:25,840 Speaker 3: we had a conversation with YG and he was saying 531 00:27:25,880 --> 00:27:28,080 Speaker 3: that when he signed his first record deal was it 532 00:27:28,160 --> 00:27:31,520 Speaker 3: was five albums for twenty five thousand offs. That makes sense, 533 00:27:31,560 --> 00:27:33,440 Speaker 3: and pretty much he didn't know what he was getting 534 00:27:33,480 --> 00:27:36,160 Speaker 3: himself into an he made mistakes, and he learned the business, 535 00:27:36,160 --> 00:27:37,800 Speaker 3: and he realized that he was in a bad deal. 536 00:27:40,560 --> 00:27:42,560 Speaker 3: You said that you was in a bad deal, right, Yes, 537 00:27:42,640 --> 00:27:46,240 Speaker 3: When did you realize that you were you were in 538 00:27:46,280 --> 00:27:46,800 Speaker 3: a bad deal? 539 00:27:47,359 --> 00:27:49,920 Speaker 7: Well, and and and I also want to be able 540 00:27:49,920 --> 00:27:57,199 Speaker 7: to to acknowledge it in a space that is that 541 00:27:57,359 --> 00:28:02,399 Speaker 7: I signed. I signed the deal, so it wasn't forced 542 00:28:02,480 --> 00:28:05,600 Speaker 7: upon me. I signed a deal that was not the 543 00:28:05,600 --> 00:28:08,760 Speaker 7: most beneficial for me, you know. And and and I've 544 00:28:08,800 --> 00:28:11,640 Speaker 7: had to learn how to phrase it that way because 545 00:28:12,720 --> 00:28:17,199 Speaker 7: sometimes it has been weaponized against me, even though it's 546 00:28:17,280 --> 00:28:20,560 Speaker 7: truth that I that one hundred percent of my publishing 547 00:28:20,640 --> 00:28:24,920 Speaker 7: was not given to me until almost twenty years into 548 00:28:25,000 --> 00:28:27,680 Speaker 7: my career, so you know, and that's and that is 549 00:28:27,800 --> 00:28:28,600 Speaker 7: very unfortunate. 550 00:28:28,880 --> 00:28:29,879 Speaker 4: That's very unfortunate. 551 00:28:29,960 --> 00:28:34,800 Speaker 7: So it was me understanding and realizing as I continue 552 00:28:34,840 --> 00:28:39,280 Speaker 7: to matriculate in the space that the information that I 553 00:28:39,320 --> 00:28:41,880 Speaker 7: was not privy to at the very beginning other artists 554 00:28:41,920 --> 00:28:45,120 Speaker 7: and other situations is because what started to happening again 555 00:28:45,440 --> 00:28:48,720 Speaker 7: was also just the advent of independent individuals, people that 556 00:28:48,760 --> 00:28:51,000 Speaker 7: were doing it on their own, and people that were 557 00:28:51,000 --> 00:28:54,560 Speaker 7: doing on their own social media and social platforms gave 558 00:28:54,560 --> 00:28:57,600 Speaker 7: them a louder voice. And so what started to happen 559 00:28:57,680 --> 00:29:00,440 Speaker 7: is that the information that was that was fight years 560 00:29:00,440 --> 00:29:03,120 Speaker 7: away from us getting. Now there are artists that are 561 00:29:03,200 --> 00:29:06,160 Speaker 7: now giving you the information themselves. And as you see 562 00:29:06,240 --> 00:29:09,240 Speaker 7: younger artists that are now more empowered and now have 563 00:29:09,360 --> 00:29:12,520 Speaker 7: more of the tools to be able to to to 564 00:29:12,960 --> 00:29:16,120 Speaker 7: be strategic in the navigation of their own future, you 565 00:29:16,200 --> 00:29:19,360 Speaker 7: realize that that that you need to make some major 566 00:29:19,400 --> 00:29:23,480 Speaker 7: paradragmatic changes, right and and so in that you start 567 00:29:23,520 --> 00:29:28,920 Speaker 7: to have these divine, uh cosmic collisions that that that 568 00:29:29,000 --> 00:29:30,959 Speaker 7: I give you the information and the resources. One one 569 00:29:30,960 --> 00:29:33,920 Speaker 7: of one of the first individuals that that I became 570 00:29:33,960 --> 00:29:37,200 Speaker 7: blessed with that that that that really became a great 571 00:29:37,280 --> 00:29:38,880 Speaker 7: enlightenment for me. It was an individual by the name 572 00:29:38,880 --> 00:29:42,000 Speaker 7: of Ron Hill. Ron Hill was an individual that interned 573 00:29:42,000 --> 00:29:45,800 Speaker 7: with me when he was his senior in college and uh, 574 00:29:45,840 --> 00:29:48,200 Speaker 7: this was his space, this was his major, and so 575 00:29:48,680 --> 00:29:51,320 Speaker 7: he equipped me with the information that I did not have, 576 00:29:51,400 --> 00:29:54,320 Speaker 7: and he had the skill set like he's a he 577 00:29:54,320 --> 00:29:57,440 Speaker 7: he is a walking master class, like this individual like EJ. Gaines, 578 00:29:57,560 --> 00:30:00,440 Speaker 7: like Phil Thornton, and of these are the men of 579 00:30:00,480 --> 00:30:03,239 Speaker 7: color that that are that are kind of like the 580 00:30:03,280 --> 00:30:06,800 Speaker 7: wonder kinds that he's that he's pulled together, right, And 581 00:30:06,880 --> 00:30:10,880 Speaker 7: so with that, you are now able to have all 582 00:30:10,920 --> 00:30:13,520 Speaker 7: of this, all of this wisdom and information that you're 583 00:30:13,520 --> 00:30:15,840 Speaker 7: able to tap into. And so these were men that 584 00:30:15,920 --> 00:30:19,880 Speaker 7: I also found and in different parts of my journey 585 00:30:19,960 --> 00:30:24,440 Speaker 7: getting here as well. So the more I understood what 586 00:30:24,560 --> 00:30:27,959 Speaker 7: I did not have, and the more I was being 587 00:30:28,240 --> 00:30:31,240 Speaker 7: given the opportunity to understand what I could have just 588 00:30:31,280 --> 00:30:32,640 Speaker 7: with a couple of little. 589 00:30:32,840 --> 00:30:35,760 Speaker 5: Small changes, just some small changes. 590 00:30:36,040 --> 00:30:40,240 Speaker 7: But those small changes, the value in them has been 591 00:30:41,440 --> 00:30:43,840 Speaker 7: has been humbling and overwhelming and I can't even begin 592 00:30:43,920 --> 00:30:46,080 Speaker 7: to quantify what it's been for me. 593 00:30:46,960 --> 00:30:49,840 Speaker 5: It's been a miraculous journey. 594 00:30:50,880 --> 00:30:54,720 Speaker 1: As I was thinking about, I remember when you came 595 00:30:54,720 --> 00:30:57,280 Speaker 1: on the scene in the nineties and this is like 596 00:30:57,320 --> 00:31:01,040 Speaker 1: when TRL and Yellow Thing and Cities the thing and 597 00:31:01,160 --> 00:31:04,320 Speaker 1: they were showing your videos. Yeah, I'm thinking to myself, like, 598 00:31:04,440 --> 00:31:06,520 Speaker 1: this guy's made it to raps, Like how is this possible? 599 00:31:06,720 --> 00:31:09,440 Speaker 1: Beating people on the countdowns? And I'm like, yeah, that 600 00:31:09,520 --> 00:31:11,959 Speaker 1: was a CE era, right, So you're making money and CDs. 601 00:31:12,000 --> 00:31:14,160 Speaker 1: I'm sure you have a bunch of platinum records. I mean, yeah, 602 00:31:14,360 --> 00:31:18,200 Speaker 1: ount lists and then music changes. Yes, and it's now 603 00:31:18,200 --> 00:31:21,840 Speaker 1: a streaming era. Not really your expertise. I would assume 604 00:31:22,600 --> 00:31:25,320 Speaker 1: you are probably familiar with this space. How do you 605 00:31:25,440 --> 00:31:28,760 Speaker 1: navigate the streaming era? Coming from an artist who was 606 00:31:28,920 --> 00:31:32,720 Speaker 1: prominent and thrived in a different era of music. 607 00:31:32,640 --> 00:31:35,920 Speaker 6: Yeah, I mean gospel act like many genres. I mean, 608 00:31:37,400 --> 00:31:42,120 Speaker 6: like like many different drivers and music. At that time, 609 00:31:43,040 --> 00:31:46,800 Speaker 6: gospel remained primarily physical for quite some time. I think 610 00:31:46,840 --> 00:31:50,240 Speaker 6: that really that changed in the past three to five years. 611 00:31:50,960 --> 00:31:53,080 Speaker 6: When I came into the space of something, I noticed 612 00:31:53,320 --> 00:31:56,520 Speaker 6: they were, you know, you would have artists posts, don't 613 00:31:56,800 --> 00:31:58,760 Speaker 6: don't go on out for music, don't go on Spotify, 614 00:31:58,880 --> 00:32:02,160 Speaker 6: buy my you know, download actually by and what they 615 00:32:02,160 --> 00:32:04,560 Speaker 6: were fighting was a tide that was going to overwhelm them. 616 00:32:05,320 --> 00:32:07,240 Speaker 6: I think, you know, one of the main things I 617 00:32:07,320 --> 00:32:10,040 Speaker 6: focused on was embracing change because the change was coming. 618 00:32:10,080 --> 00:32:13,760 Speaker 6: It was inevitable. It's like attempting to stop people from 619 00:32:13,880 --> 00:32:17,560 Speaker 6: using AI now like music, people are really anti AI now. 620 00:32:17,880 --> 00:32:19,160 Speaker 2: The change is inevitable. 621 00:32:19,560 --> 00:32:22,040 Speaker 6: So either you're going to figure out a way to 622 00:32:22,120 --> 00:32:25,000 Speaker 6: adapt to change, or the change's going to move you 623 00:32:25,040 --> 00:32:27,160 Speaker 6: out the way. I remember when everybody used to have 624 00:32:27,200 --> 00:32:28,000 Speaker 6: a Kodak camera. 625 00:32:28,320 --> 00:32:28,440 Speaker 2: Now. 626 00:32:28,440 --> 00:32:31,480 Speaker 6: I know everybody used their iPhone, you know, and you 627 00:32:31,520 --> 00:32:35,240 Speaker 6: know the same company also disrupted music iTunes. It's the 628 00:32:35,280 --> 00:32:37,680 Speaker 6: way the only way to purchase music now. One of 629 00:32:37,720 --> 00:32:40,560 Speaker 6: the sole ways to purchase music now was not created 630 00:32:40,560 --> 00:32:43,760 Speaker 6: by the billion dollar record labels. It was created by 631 00:32:43,840 --> 00:32:48,200 Speaker 6: tech company in Silicon Valley. Because disruption's gonna happen now, 632 00:32:48,240 --> 00:32:50,280 Speaker 6: you can adapt to it, or you can think that 633 00:32:50,320 --> 00:32:53,360 Speaker 6: you're going to stop it. You're not gonna stop convenience. 634 00:32:53,760 --> 00:32:56,960 Speaker 6: We're in America. People love convenience. It's no different than 635 00:32:56,960 --> 00:32:59,360 Speaker 6: when they were trying to stop Uber for happening from happening, 636 00:32:59,440 --> 00:33:03,120 Speaker 6: or door down, that's Airbnb. Imagine tellings some people twenty 637 00:33:03,200 --> 00:33:05,680 Speaker 6: years ago, you're gonna have random strangers living in your 638 00:33:05,720 --> 00:33:07,400 Speaker 6: house when you're not there. You're gonna get in the 639 00:33:07,440 --> 00:33:10,200 Speaker 6: car with some guy you never met before. He's gonna 640 00:33:10,200 --> 00:33:13,200 Speaker 6: take you to your next location, all right. Or imagine this, 641 00:33:13,320 --> 00:33:15,120 Speaker 6: he's gonna pick up your McDonald's and drop it off 642 00:33:15,160 --> 00:33:15,640 Speaker 6: to you at two. 643 00:33:15,560 --> 00:33:16,320 Speaker 2: O'clock in the morning. 644 00:33:16,440 --> 00:33:19,560 Speaker 6: You're as gonna let strangers give them your address, come 645 00:33:19,560 --> 00:33:21,840 Speaker 6: to your house and give you your food that you don't know. 646 00:33:21,880 --> 00:33:23,440 Speaker 6: If you know we talk about back in the day, 647 00:33:23,600 --> 00:33:25,800 Speaker 6: you don't know if they spit in that, that's what that's. 648 00:33:27,760 --> 00:33:27,840 Speaker 2: Like. 649 00:33:28,360 --> 00:33:33,040 Speaker 6: Disruption and convenience are things that we're always going to 650 00:33:33,360 --> 00:33:37,080 Speaker 6: prioritize as Americans because that's the type of environment we 651 00:33:37,200 --> 00:33:44,120 Speaker 6: foster now, unless there's some socio socio physiological change amongst us, 652 00:33:44,480 --> 00:33:47,680 Speaker 6: which I don't see happening, convenience is the thing we prioritize. 653 00:33:47,680 --> 00:33:50,880 Speaker 6: And so when it came to music, it's easier for 654 00:33:50,960 --> 00:33:53,440 Speaker 6: me to just stream than this would be to go 655 00:33:53,480 --> 00:33:57,480 Speaker 6: to Walmart, buy your CD, put have a CD player, put. 656 00:33:57,240 --> 00:33:59,160 Speaker 2: It in my car, then listen to it. 657 00:33:59,440 --> 00:34:01,480 Speaker 6: When I have to do that for every single artist 658 00:34:01,520 --> 00:34:04,120 Speaker 6: instead of just putting you all on one playlist, picking 659 00:34:04,160 --> 00:34:05,720 Speaker 6: my favorite song and listening to it. 660 00:34:05,840 --> 00:34:07,320 Speaker 2: So I prioritize streaming. 661 00:34:07,360 --> 00:34:09,399 Speaker 6: When I came into the space, I was the guy 662 00:34:09,440 --> 00:34:12,200 Speaker 6: that actually figured out what the streaming record was in gospel. 663 00:34:12,920 --> 00:34:13,840 Speaker 2: I went through all. 664 00:34:13,719 --> 00:34:15,600 Speaker 6: The charts for like the past thirty years to put 665 00:34:15,600 --> 00:34:18,120 Speaker 6: that together with my guy Phil Thornton, and to shout 666 00:34:18,120 --> 00:34:20,239 Speaker 6: out to guys that Kirk mentioned, we all have come 667 00:34:20,280 --> 00:34:21,400 Speaker 6: together with one company. 668 00:34:21,400 --> 00:34:22,640 Speaker 2: They all work at Insignia. 669 00:34:22,840 --> 00:34:26,879 Speaker 6: They're the sea level executive team that does what Kirk 670 00:34:26,960 --> 00:34:29,840 Speaker 6: is talking about. We each sit down and eat every 671 00:34:29,840 --> 00:34:32,080 Speaker 6: division and we figure out how the best way to 672 00:34:32,080 --> 00:34:35,440 Speaker 6: monetize what Kirk is doing, what MAVI is doing with 673 00:34:35,440 --> 00:34:38,440 Speaker 6: our artists like Todd Gaber, Channel more Naomi Rain are doing. 674 00:34:38,840 --> 00:34:41,360 Speaker 6: And what that gives us a leg up on is 675 00:34:41,400 --> 00:34:42,560 Speaker 6: if you look at the charts. 676 00:34:42,360 --> 00:34:43,080 Speaker 2: It's indicative. 677 00:34:43,360 --> 00:34:45,680 Speaker 6: If you look at the gospel trants, you'll see that 678 00:34:45,960 --> 00:34:48,680 Speaker 6: primarily seven of the top ten records are released by 679 00:34:48,719 --> 00:34:52,560 Speaker 6: Trivel or something we worked on. You keep going down 680 00:34:52,600 --> 00:34:54,759 Speaker 6: further than that eight. I think it's sixteen out of 681 00:34:54,800 --> 00:34:57,960 Speaker 6: the top twenty. It's because if you don't embrace change, 682 00:34:58,000 --> 00:34:59,160 Speaker 6: change is going to run you over. 683 00:34:59,520 --> 00:35:01,120 Speaker 4: How do you think all about the current state of 684 00:35:01,160 --> 00:35:02,279 Speaker 4: gospel music. 685 00:35:02,560 --> 00:35:09,520 Speaker 6: Personally, I'm very I'm worried. The main thing, man, it's 686 00:35:09,520 --> 00:35:13,440 Speaker 6: got to discuss all day is how do we I 687 00:35:13,480 --> 00:35:17,560 Speaker 6: would say this for him after the BT, it was 688 00:35:17,560 --> 00:35:20,239 Speaker 6: it was a lot of conversation. The first question this 689 00:35:20,320 --> 00:35:23,319 Speaker 6: man asked us say at dinner was how do we 690 00:35:23,360 --> 00:35:26,279 Speaker 6: take this opportunity and make it something that's for the 691 00:35:26,480 --> 00:35:32,240 Speaker 6: entire genre. And the problem with that is the KPIs 692 00:35:32,880 --> 00:35:37,040 Speaker 6: that major mainstream institutions look at many gospel artists don't 693 00:35:37,040 --> 00:35:37,880 Speaker 6: feel are important. 694 00:35:38,640 --> 00:35:39,799 Speaker 2: And as long as you. 695 00:35:41,360 --> 00:35:45,160 Speaker 6: Don't position yourself in a manner to where you're attractive 696 00:35:45,520 --> 00:35:48,359 Speaker 6: to the very thing that can broaden the message that 697 00:35:48,400 --> 00:35:52,000 Speaker 6: we all want to reach everyone, you have to you 698 00:35:52,080 --> 00:35:53,239 Speaker 6: have to do certain things. 699 00:35:53,280 --> 00:35:56,080 Speaker 2: It's the Bible. You gotta become all things to all men. 700 00:35:56,000 --> 00:35:58,640 Speaker 6: To win some If you need to be fly, if 701 00:35:58,680 --> 00:36:01,840 Speaker 6: you need to be able to articulate in a certain conversation, 702 00:36:01,920 --> 00:36:03,040 Speaker 6: you need to be able to sit down and have 703 00:36:03,080 --> 00:36:05,320 Speaker 6: a conversation with you guys and be able to articulate 704 00:36:05,360 --> 00:36:09,000 Speaker 6: and understand business to push forward the gospel, then be 705 00:36:09,080 --> 00:36:12,560 Speaker 6: ready to do that. Not being prepared for that conversation, 706 00:36:12,680 --> 00:36:14,279 Speaker 6: to me is no different than when they buried their 707 00:36:14,280 --> 00:36:15,200 Speaker 6: talents in the Bible. 708 00:36:15,600 --> 00:36:17,359 Speaker 2: It's good, you know what I mean. That's how I 709 00:36:17,360 --> 00:36:17,759 Speaker 2: see it. 710 00:36:17,840 --> 00:36:19,520 Speaker 6: So when I look at the state of gospel vieus, 711 00:36:19,560 --> 00:36:21,440 Speaker 6: I look at a lot of people whining and complaining 712 00:36:21,480 --> 00:36:22,960 Speaker 6: about something they haven't prepared for. 713 00:36:23,880 --> 00:36:26,000 Speaker 7: And can I just jump in and say say that 714 00:36:26,000 --> 00:36:30,719 Speaker 7: that that that that that the the whining and complaining 715 00:36:30,800 --> 00:36:35,680 Speaker 7: also is the fatigue of not being able to have 716 00:36:35,760 --> 00:36:38,840 Speaker 7: the oxygen reach everyone. Yeah, that's what a lot of 717 00:36:38,880 --> 00:36:43,239 Speaker 7: it is also see the blessing and benefiting. The challenge 718 00:36:43,280 --> 00:36:46,040 Speaker 7: of my career is that it has allowed me to 719 00:36:46,080 --> 00:36:50,440 Speaker 7: have access I've been blessed to have access with with 720 00:36:50,440 --> 00:36:54,120 Speaker 7: with great minds and and and with spaces that challenge 721 00:36:54,200 --> 00:36:56,520 Speaker 7: my thinking, challenge me to want to be able to 722 00:36:56,680 --> 00:37:00,759 Speaker 7: push forward and have engaging opportunities and conversation too, to 723 00:37:00,880 --> 00:37:05,000 Speaker 7: not only enlighten but also be enlightened. Where most individuals 724 00:37:05,000 --> 00:37:08,839 Speaker 7: in my space, their ecosystem is the black church, it's 725 00:37:08,840 --> 00:37:11,200 Speaker 7: the black conference, it's the black events, it's the black 726 00:37:11,239 --> 00:37:16,240 Speaker 7: spaces where a lot of information never gets never gets. 727 00:37:16,120 --> 00:37:16,800 Speaker 4: To that level. 728 00:37:17,080 --> 00:37:19,520 Speaker 7: And so when you find out that there are other 729 00:37:19,600 --> 00:37:22,200 Speaker 7: conversations that are happening that you're not privy to, that 730 00:37:22,320 --> 00:37:25,399 Speaker 7: and it self can breed frustration. And so I think 731 00:37:25,440 --> 00:37:28,360 Speaker 7: that it is my passion to want to be a conduit, 732 00:37:28,600 --> 00:37:31,280 Speaker 7: to try to be a catalyst to get that information, 733 00:37:31,920 --> 00:37:34,240 Speaker 7: just to get this but even if it only impacts 734 00:37:34,280 --> 00:37:36,720 Speaker 7: one or two, at least we've been able to try 735 00:37:36,760 --> 00:37:38,759 Speaker 7: to do as much as we can to deposit and 736 00:37:38,800 --> 00:37:43,120 Speaker 7: invest in individuals that are able to keep the narrative going. 737 00:37:44,040 --> 00:37:45,400 Speaker 5: Yeah, it's important. 738 00:37:45,400 --> 00:37:47,480 Speaker 1: I asked the CD question because I was going to 739 00:37:47,560 --> 00:37:50,319 Speaker 1: church every Sunday and I was sitting the sound Upart 740 00:37:50,360 --> 00:37:53,560 Speaker 1: of Sound Industry and I'm making CDs. It's like twenty fifteen. 741 00:37:53,640 --> 00:37:56,120 Speaker 1: I'm like, they don't know that. People don't listen to CD, 742 00:37:56,200 --> 00:37:57,640 Speaker 1: but every Sunday I'm making the CD. 743 00:37:57,760 --> 00:37:58,400 Speaker 2: Yeah. Yeah. 744 00:37:58,440 --> 00:38:00,080 Speaker 1: And so it brings me to the point where I'm like, 745 00:38:00,320 --> 00:38:02,319 Speaker 1: if the church doesn't get younger, where does it go? 746 00:38:02,680 --> 00:38:02,919 Speaker 2: Yeah? 747 00:38:03,680 --> 00:38:07,000 Speaker 1: And so when I'm thinking about the numbers that you 748 00:38:07,080 --> 00:38:09,120 Speaker 1: said right from the nineties, I don't disagree with you, 749 00:38:09,200 --> 00:38:11,400 Speaker 1: like there was a large percentage of people that identified 750 00:38:11,440 --> 00:38:14,920 Speaker 1: as Christian and went to church to where we're at today, 751 00:38:16,200 --> 00:38:19,480 Speaker 1: those numbers, I mean, if you're not declining, I mean, 752 00:38:19,480 --> 00:38:21,520 Speaker 1: if you're not inclining, you're declining. 753 00:38:21,560 --> 00:38:22,520 Speaker 5: You're declining to me. 754 00:38:22,640 --> 00:38:26,240 Speaker 1: So my question is like, how do we the state 755 00:38:26,280 --> 00:38:27,960 Speaker 1: of the I guess the Black Church, how do we 756 00:38:28,040 --> 00:38:30,239 Speaker 1: increase the youth participation in it? 757 00:38:30,560 --> 00:38:33,279 Speaker 3: Can I say something about that, cause I don't know 758 00:38:33,360 --> 00:38:36,880 Speaker 3: if that's entirely true For me, from the outside looking in, 759 00:38:37,840 --> 00:38:39,840 Speaker 3: it looks like there's more young people. 760 00:38:39,880 --> 00:38:43,040 Speaker 4: That's that. It feels like a renaissance. As far as 761 00:38:43,080 --> 00:38:44,120 Speaker 4: from what Icy. 762 00:38:44,160 --> 00:38:46,440 Speaker 3: Now, it is from Icy like I said, I'm on 763 00:38:46,480 --> 00:38:50,439 Speaker 3: the outside looking at but like even like Spiritual Word, 764 00:38:50,680 --> 00:38:53,600 Speaker 3: it's not really a Christian based thing, but it started. 765 00:38:53,640 --> 00:38:55,280 Speaker 4: That's a long story. But long story short. 766 00:38:55,920 --> 00:38:59,640 Speaker 1: Wait, hold on, were talking about that's how it started started? 767 00:38:59,680 --> 00:39:02,560 Speaker 5: Like now, like that's how what started spiritual work. 768 00:39:02,600 --> 00:39:04,799 Speaker 3: You know, Spiritual Word page. But Spiritual Word is a 769 00:39:04,800 --> 00:39:08,520 Speaker 3: big social media platform. Yeah, they have millions of followers. 770 00:39:08,960 --> 00:39:12,719 Speaker 3: If you watch their content, it's not Christian based at all, 771 00:39:12,760 --> 00:39:15,120 Speaker 3: but every now and then they'll throw a sermon, then 772 00:39:15,160 --> 00:39:17,000 Speaker 3: they'll throw some stuff. So I spoke to the owner 773 00:39:17,040 --> 00:39:20,200 Speaker 3: before and I'm like, your name is Spiritual Word, but 774 00:39:20,239 --> 00:39:22,719 Speaker 3: you're not really posting anything spiritually. And he was just saying, 775 00:39:22,760 --> 00:39:27,080 Speaker 3: like he started it as a Christian based platform, it 776 00:39:27,120 --> 00:39:29,719 Speaker 3: wasn't really gaining traction. They changed in the shade room, 777 00:39:29,920 --> 00:39:31,879 Speaker 3: but every now and then he tries to. But long 778 00:39:31,880 --> 00:39:36,680 Speaker 3: story short, I think that there's a lot of young 779 00:39:36,719 --> 00:39:42,120 Speaker 3: people that I see that are now becoming religious, embracing 780 00:39:42,120 --> 00:39:43,560 Speaker 3: that on social media at least that's what it. 781 00:39:43,480 --> 00:39:44,719 Speaker 2: Looks like they're spiritual. 782 00:39:45,280 --> 00:39:46,880 Speaker 5: That's the Yeah, there you go. 783 00:39:46,960 --> 00:39:50,360 Speaker 1: I think that's the difference people like people will identify 784 00:39:50,440 --> 00:39:53,080 Speaker 1: as spiritually. I'm talking spiritual right, the people that are 785 00:39:53,080 --> 00:39:56,200 Speaker 1: going like the youth right. I was a teacher for 786 00:39:56,480 --> 00:39:59,759 Speaker 1: fifteen years. Churchill wasn't even something that students. It's not 787 00:39:59,800 --> 00:40:01,840 Speaker 1: even a place that they were going. And I was 788 00:40:01,880 --> 00:40:03,839 Speaker 1: in the community that I was teaching. I was going 789 00:40:03,880 --> 00:40:05,600 Speaker 1: to church there, and I never saw any of my students. 790 00:40:05,760 --> 00:40:08,880 Speaker 1: I'm like, the church two blocks away, nobody's going. And 791 00:40:08,920 --> 00:40:11,719 Speaker 1: then it hit me, I'm like, wait, I'm looking at 792 00:40:11,719 --> 00:40:14,680 Speaker 1: it in New York City. I'm like, are people bringing 793 00:40:15,000 --> 00:40:15,879 Speaker 1: the children to church? 794 00:40:15,960 --> 00:40:16,080 Speaker 2: Right? 795 00:40:16,120 --> 00:40:18,279 Speaker 1: You used to have to go with your grandma? Right 796 00:40:18,320 --> 00:40:21,040 Speaker 1: then your mom's not going, so you stopped going. How 797 00:40:21,080 --> 00:40:22,240 Speaker 1: do we reverse that cycle? 798 00:40:22,239 --> 00:40:25,360 Speaker 2: Though? One of the key things, and this is to 799 00:40:25,440 --> 00:40:26,600 Speaker 2: kind of come to what you're saying. 800 00:40:26,800 --> 00:40:29,080 Speaker 6: What you see and what you feel and what you 801 00:40:29,320 --> 00:40:33,720 Speaker 6: notice is what you see across the gospel Christian music 802 00:40:33,760 --> 00:40:37,719 Speaker 6: space is. And I talked to Kirk about this a lot. 803 00:40:37,760 --> 00:40:43,040 Speaker 6: The struggle that existed in the eighties and the nineties 804 00:40:43,080 --> 00:40:46,000 Speaker 6: that made our grandma make us go to church. I'm 805 00:40:46,000 --> 00:40:48,560 Speaker 6: not saying it doesn't exist anymore, but the way it 806 00:40:48,640 --> 00:40:52,200 Speaker 6: exists is different. When you think about Kirk Franklin's daughter 807 00:40:52,440 --> 00:40:55,399 Speaker 6: or my ive eighteen year old and you guys, now 808 00:40:55,600 --> 00:40:58,240 Speaker 6: you're talking about you, you're talking about young African American 809 00:40:58,280 --> 00:41:02,400 Speaker 6: men who likely a millionaires. The way we raise our 810 00:41:02,480 --> 00:41:05,120 Speaker 6: children is totally different than how we came up, and 811 00:41:05,160 --> 00:41:08,880 Speaker 6: so what we sought from the Black church in the 812 00:41:09,040 --> 00:41:12,520 Speaker 6: eighties and the nineties isn't the same thing my daughter's 813 00:41:12,560 --> 00:41:16,840 Speaker 6: gonna seek from church. They're seeking a different experience. And 814 00:41:16,880 --> 00:41:19,680 Speaker 6: when you seek that different experience, it's a different environment. 815 00:41:20,120 --> 00:41:23,799 Speaker 6: And so a lot of times now you have young 816 00:41:23,840 --> 00:41:26,880 Speaker 6: African American kids that go to what we would consider 817 00:41:26,960 --> 00:41:30,480 Speaker 6: evangelical white church because they want to hear a different 818 00:41:30,520 --> 00:41:33,359 Speaker 6: style of music. That's where their friends go. That's who 819 00:41:33,400 --> 00:41:36,160 Speaker 6: they went to college with, that's who uh, that's what 820 00:41:36,280 --> 00:41:39,080 Speaker 6: they're working with. So no, they're not going to go 821 00:41:39,160 --> 00:41:43,600 Speaker 6: to the Baptist church around the corner. They're going to 822 00:41:43,640 --> 00:41:46,960 Speaker 6: the megachurch over here. Because everybody likes the place. They 823 00:41:47,000 --> 00:41:49,360 Speaker 6: can't get in that, I mean even churches or watching 824 00:41:49,480 --> 00:41:51,960 Speaker 6: watch it online or watch it online. The thing that 825 00:41:52,000 --> 00:41:56,200 Speaker 6: happened with COVID is that Black churches with disproportionately unprepared 826 00:41:56,719 --> 00:42:00,840 Speaker 6: for streaming. When it came time to stream. We are 827 00:42:01,360 --> 00:42:04,960 Speaker 6: experiential people, so we ain't have cameras when they ain't 828 00:42:04,960 --> 00:42:07,360 Speaker 6: believe it is they weren't good. They was making CDs 829 00:42:07,440 --> 00:42:10,760 Speaker 6: still in twenty twenty, yeah, buddy, So they was making 830 00:42:10,920 --> 00:42:14,600 Speaker 6: these and selling the pastor sermon every mega or the 831 00:42:14,960 --> 00:42:16,120 Speaker 6: evangelical white churches. 832 00:42:16,120 --> 00:42:16,600 Speaker 2: They were prepared. 833 00:42:16,600 --> 00:42:19,319 Speaker 6: They were streaming already that huge. They were having huge 834 00:42:19,360 --> 00:42:20,040 Speaker 6: numbers already. 835 00:42:20,120 --> 00:42:20,279 Speaker 2: Yeah. 836 00:42:20,320 --> 00:42:22,040 Speaker 6: And that's why you start to addving to Mike Todd, 837 00:42:22,200 --> 00:42:24,799 Speaker 6: pastor Mike Todd, and that's why his church blew up 838 00:42:25,040 --> 00:42:27,840 Speaker 6: because he was one of the few black pastors at 839 00:42:27,880 --> 00:42:30,160 Speaker 6: the time that went tapped in, was taped in then 840 00:42:30,160 --> 00:42:32,279 Speaker 6: and ready to go in Manwick City at the time, 841 00:42:32,280 --> 00:42:34,160 Speaker 6: they were one of the only groups still making music. 842 00:42:34,200 --> 00:42:36,360 Speaker 6: They blew up at the time they became the worship 843 00:42:36,400 --> 00:42:40,040 Speaker 6: team for all of America. And so much like anything else, 844 00:42:41,640 --> 00:42:45,319 Speaker 6: what streaming was necessary. Then everybody's trying to catch up, 845 00:42:45,719 --> 00:42:46,920 Speaker 6: everybody's trying to get there. 846 00:42:47,160 --> 00:42:48,160 Speaker 2: One of the foundations of. 847 00:42:48,160 --> 00:42:52,480 Speaker 6: My company was we were doing almost seven hundred services 848 00:42:52,520 --> 00:42:56,480 Speaker 6: for churches from my house every Sunday during COVID because 849 00:42:57,280 --> 00:43:00,239 Speaker 6: churches they didn't know how to stream it. They and 850 00:43:00,280 --> 00:43:02,960 Speaker 6: then at that point people starting to record early because 851 00:43:03,000 --> 00:43:06,000 Speaker 6: you had to be live and in Facebook was crashing 852 00:43:06,640 --> 00:43:08,160 Speaker 6: to was crashing that to. 853 00:43:08,080 --> 00:43:11,160 Speaker 2: Have a way to have a. 854 00:43:10,400 --> 00:43:13,080 Speaker 6: Redundancy, and a lot of churches just didn't have or 855 00:43:13,120 --> 00:43:15,800 Speaker 6: could afford to setting it up last minute. So what 856 00:43:15,920 --> 00:43:18,480 Speaker 6: we're talking about and how when you're talking about things 857 00:43:18,520 --> 00:43:20,760 Speaker 6: are growing, it's growing. It's not going in the black church. 858 00:43:21,040 --> 00:43:22,680 Speaker 7: Well, and then I also want to jump in and say, 859 00:43:22,680 --> 00:43:25,160 Speaker 7: if you don't mind, it's growing, but it is not 860 00:43:25,760 --> 00:43:34,839 Speaker 7: growing in the traditional monotheistic, monothistic ideal that that that 861 00:43:34,840 --> 00:43:37,759 Speaker 7: that we were raised at. It is very much Jesus adjacent. 862 00:43:38,400 --> 00:43:42,560 Speaker 7: It's very much youth meaning that you have now younger 863 00:43:42,640 --> 00:43:46,479 Speaker 7: Christians that don't believe in Jesus and crystals that that 864 00:43:46,480 --> 00:43:49,480 Speaker 7: that that that that that that it's both and now 865 00:43:49,840 --> 00:43:53,720 Speaker 7: where where where there is this there is this pluralistic 866 00:43:53,880 --> 00:43:58,960 Speaker 7: ideal that is permeated Western Christianity in the younger generation. 867 00:43:59,320 --> 00:44:01,279 Speaker 7: And a lot of these churches that they go to 868 00:44:01,640 --> 00:44:05,239 Speaker 7: are almost like Christian's bars, the christ Christmas bos. Are 869 00:44:05,239 --> 00:44:07,400 Speaker 7: you gonna get your neck rubb, you're gonna figure if 870 00:44:07,400 --> 00:44:09,600 Speaker 7: you're gonna get your feet done, you're gonna get your 871 00:44:09,640 --> 00:44:12,000 Speaker 7: head done. You know, everything is about the better man. 872 00:44:12,719 --> 00:44:17,359 Speaker 7: It's almost like spiritual Ted talks so so so it's 873 00:44:17,440 --> 00:44:20,400 Speaker 7: not challenging people. And so you got to remember, you know, man, 874 00:44:20,400 --> 00:44:23,239 Speaker 7: think about gospel music, God's music, talked about the Cross, 875 00:44:23,560 --> 00:44:25,920 Speaker 7: talk about the blood of Jesus, and talk about you know, 876 00:44:26,120 --> 00:44:29,720 Speaker 7: you know God forgive me for my sins. Yeah, he's able. 877 00:44:30,280 --> 00:44:32,200 Speaker 7: I mean you talk to younger generation, what's sin? 878 00:44:33,360 --> 00:44:33,879 Speaker 4: What sin? 879 00:44:35,160 --> 00:44:37,279 Speaker 7: Sin is a man made construct to a lot of 880 00:44:37,280 --> 00:44:40,200 Speaker 7: these individuals. And so this is not to demonize the 881 00:44:40,239 --> 00:44:43,520 Speaker 7: next generation. I'm saying that these things begin to also 882 00:44:43,920 --> 00:44:48,200 Speaker 7: filter down to the music. It's going to impact the music. 883 00:44:48,480 --> 00:44:50,560 Speaker 7: When you are against the rapper. It's hardest to rap 884 00:44:50,640 --> 00:44:53,880 Speaker 7: like that when you move to Brentwood. It's easy to 885 00:44:53,920 --> 00:44:55,759 Speaker 7: rap like that when you still live in Compton. But 886 00:44:55,800 --> 00:44:58,680 Speaker 7: when you move, when you move to Beverly Hills, it's 887 00:44:58,719 --> 00:45:00,640 Speaker 7: gonna affect your music. It's going to facture, it's going 888 00:45:00,680 --> 00:45:03,080 Speaker 7: to affect the fire of your lyrical content. And what 889 00:45:03,120 --> 00:45:06,600 Speaker 7: has happened is that American culture has moved from the 890 00:45:07,160 --> 00:45:10,839 Speaker 7: and and I can't say, I humbly can't say all 891 00:45:10,880 --> 00:45:13,760 Speaker 7: of it is bad. It's because I think a lot 892 00:45:13,800 --> 00:45:19,879 Speaker 7: of what we were grouped into a lot of or 893 00:45:19,960 --> 00:45:24,400 Speaker 7: or or indoctrinated into was also dogma. It was also 894 00:45:25,080 --> 00:45:29,880 Speaker 7: the the the the residue of colonialism, you know, and 895 00:45:30,520 --> 00:45:34,359 Speaker 7: the residue of Puritanism. And because that's what that that 896 00:45:34,480 --> 00:45:37,840 Speaker 7: those are the tenets of Western Christianity, Western Christianity, the 897 00:45:37,840 --> 00:45:41,880 Speaker 7: tennis are colonialism and puritanism. And so those did not 898 00:45:42,040 --> 00:45:46,040 Speaker 7: really speak to the need flavery. Well, that that is 899 00:45:46,080 --> 00:45:48,600 Speaker 7: the birth of colonialism and puritanism, you know what I'm saying. 900 00:45:48,640 --> 00:45:51,719 Speaker 7: It's like the Mama of colonialism and the dad e 901 00:45:51,760 --> 00:45:55,840 Speaker 7: Puritanism birth slavery, right, and so we understand that that 902 00:45:55,840 --> 00:45:59,080 Speaker 7: that that that Western Chris, Western Christianity is rolled in 903 00:45:59,160 --> 00:46:01,880 Speaker 7: that space. And even what gospel music was at the 904 00:46:01,880 --> 00:46:03,439 Speaker 7: time was what how I got over. 905 00:46:03,719 --> 00:46:06,080 Speaker 4: Lord helped me get through, Lord keep me strong. 906 00:46:06,360 --> 00:46:09,480 Speaker 7: And so now that we're seeing people being able to 907 00:46:09,560 --> 00:46:13,640 Speaker 7: be elevated from these spaces, it's going to impact the 908 00:46:13,719 --> 00:46:16,759 Speaker 7: music and it's also going to impact their idea of 909 00:46:16,840 --> 00:46:17,560 Speaker 7: who God is. 910 00:46:18,239 --> 00:46:18,479 Speaker 2: Good. 911 00:46:18,960 --> 00:46:21,080 Speaker 4: Well, let me ask you this. You guys spoke about 912 00:46:21,080 --> 00:46:22,000 Speaker 4: tech a lot. 913 00:46:22,960 --> 00:46:25,120 Speaker 3: Another one of our friends, Timbaland he got a lot 914 00:46:25,120 --> 00:46:27,960 Speaker 3: of heat recently saw that we're working with him on 915 00:46:28,040 --> 00:46:32,280 Speaker 3: So okay, he signed that, but he signed the AI artist, 916 00:46:33,080 --> 00:46:34,680 Speaker 3: and people were very disappointed. 917 00:46:35,200 --> 00:46:36,640 Speaker 4: They were let down. 918 00:46:36,719 --> 00:46:40,000 Speaker 3: The artists said that he was betraying the art of 919 00:46:40,120 --> 00:46:43,480 Speaker 3: music and that some people even want as far as 920 00:46:43,520 --> 00:46:47,080 Speaker 3: say that this is demonic. I saw what is your 921 00:46:47,120 --> 00:46:49,880 Speaker 3: thoughts on AI's role in music? 922 00:46:50,440 --> 00:46:52,800 Speaker 2: Anything can be used for the good of God. Anything 923 00:46:53,840 --> 00:46:54,560 Speaker 2: I believe that. 924 00:46:55,600 --> 00:46:59,040 Speaker 6: I don't believe anything under the sun it cannot be 925 00:46:59,160 --> 00:47:00,680 Speaker 6: used for the benefit of God. 926 00:47:00,760 --> 00:47:02,960 Speaker 2: So, whether that's AI, whether. 927 00:47:02,760 --> 00:47:07,200 Speaker 6: That's whatever, I mean, there's certain things that are you 928 00:47:07,239 --> 00:47:09,959 Speaker 6: know people, Someone says, well, what about porn? Well, sex 929 00:47:10,080 --> 00:47:12,400 Speaker 6: was created by God to be in the confines of marriage. 930 00:47:12,400 --> 00:47:14,239 Speaker 6: So I'm just gonna come to that point and to 931 00:47:14,280 --> 00:47:18,680 Speaker 6: say everything has a purpose that God intended for as 932 00:47:18,719 --> 00:47:21,920 Speaker 6: it pertains the Timbland. Overall, I'm gonna stick to what 933 00:47:21,960 --> 00:47:24,799 Speaker 6: I said earlier. You can fight the tide all you want. 934 00:47:24,800 --> 00:47:30,000 Speaker 6: The tide is gonna overwhelm. Will people decide that they 935 00:47:30,120 --> 00:47:33,319 Speaker 6: don't like to listen to an AI generator artist? 936 00:47:33,440 --> 00:47:36,799 Speaker 2: We don't know yet. It's like being early to anything, right. 937 00:47:37,000 --> 00:47:39,359 Speaker 6: If you talk about being early and the streaming people say, 938 00:47:39,400 --> 00:47:42,960 Speaker 6: I'll never download Spotify, I'll never download Apple Music. The 939 00:47:43,040 --> 00:47:45,239 Speaker 6: artists don't get the money they're paying pennies on the dollar. Now, 940 00:47:45,280 --> 00:47:47,160 Speaker 6: you couldn't find a CD if you want it one, 941 00:47:47,440 --> 00:47:49,600 Speaker 6: you know what I mean. So to me, I believe 942 00:47:49,640 --> 00:47:52,759 Speaker 6: Timberlan is early. I was maybe too early. I think 943 00:47:52,760 --> 00:47:54,840 Speaker 6: he's going to be the one that bears the brunt 944 00:47:55,239 --> 00:47:59,719 Speaker 6: of the frustration of that artists existing because you're saying, basically, 945 00:48:00,040 --> 00:48:03,520 Speaker 6: you're taking publishing, you're taking royalties, and you're giving them 946 00:48:03,600 --> 00:48:06,440 Speaker 6: all to the person that creates this AI entity. But 947 00:48:06,520 --> 00:48:08,640 Speaker 6: I believe that's where music will go when you talk 948 00:48:08,719 --> 00:48:12,480 Speaker 6: about ten twenty years from now, I do believe many 949 00:48:12,719 --> 00:48:17,040 Speaker 6: artists will simply be AI creations from the minds of 950 00:48:17,040 --> 00:48:19,759 Speaker 6: the Kirk Franklins of the world, from the minds of 951 00:48:19,800 --> 00:48:22,520 Speaker 6: the Drakes of the world, from the DJ Callis of 952 00:48:22,520 --> 00:48:24,120 Speaker 6: the world, from the whatever. 953 00:48:24,200 --> 00:48:25,560 Speaker 2: Because it's just going to be more convenient. 954 00:48:25,680 --> 00:48:27,680 Speaker 6: I don't got to get a session together, I don't 955 00:48:27,680 --> 00:48:30,719 Speaker 6: gotta pay for studio time, I don't got to pay producers. 956 00:48:30,960 --> 00:48:34,600 Speaker 6: Whenever you can find a throughput to cheaper and hire 957 00:48:34,680 --> 00:48:40,280 Speaker 6: ore ROI. You cannot fight the tide of efficiency. People 958 00:48:40,320 --> 00:48:43,360 Speaker 6: are not gonna do something that is inefficient for the 959 00:48:43,480 --> 00:48:46,080 Speaker 6: feeling of it, even if they say that they will 960 00:48:46,120 --> 00:48:48,640 Speaker 6: on camera. Behind the scenes, They're going to figure out 961 00:48:48,640 --> 00:48:50,600 Speaker 6: a way to do it and mask it under some 962 00:48:50,719 --> 00:48:54,719 Speaker 6: different umbrella. And I've already heard and had those conversations currently, 963 00:48:55,160 --> 00:48:57,520 Speaker 6: So ten twenty years from now, I believe a lot 964 00:48:57,560 --> 00:49:00,520 Speaker 6: of music will be AI mood driven. Imagine being able 965 00:49:00,560 --> 00:49:02,920 Speaker 6: to pick up your phone and based on how you're feeling, 966 00:49:03,160 --> 00:49:06,879 Speaker 6: it creates music to make you feel and that I'm 967 00:49:06,880 --> 00:49:09,160 Speaker 6: getting ready to go to the club. Boom, you got 968 00:49:09,239 --> 00:49:11,280 Speaker 6: exactly what you want. I'm getting ready to go to church. Boom, 969 00:49:11,360 --> 00:49:13,640 Speaker 6: you got exactly what you want. My life's about to 970 00:49:13,680 --> 00:49:15,399 Speaker 6: have a baby. Boom, you got exactly what you want. 971 00:49:15,400 --> 00:49:17,680 Speaker 6: I need to get my baby to bed. Imagine having 972 00:49:17,680 --> 00:49:19,959 Speaker 6: the most soothing playlist ever to get your baby to bed. 973 00:49:20,080 --> 00:49:21,040 Speaker 6: No one's gonna fight. 974 00:49:20,960 --> 00:49:24,400 Speaker 5: That one thing that I can can can can can. 975 00:49:24,360 --> 00:49:24,960 Speaker 4: Can say to it. 976 00:49:25,000 --> 00:49:26,879 Speaker 7: Let me let me just give just a little let 977 00:49:26,880 --> 00:49:28,960 Speaker 7: me just give just a little small twist to if 978 00:49:28,960 --> 00:49:31,840 Speaker 7: you don't mind in my time. And you know it 979 00:49:31,880 --> 00:49:34,239 Speaker 7: is because on the in the conversation, I'm the og 980 00:49:34,360 --> 00:49:36,160 Speaker 7: at the table, right, you know, you know, you know 981 00:49:36,320 --> 00:49:40,240 Speaker 7: I'm eighty seven years old, right, I remember the advent 982 00:49:40,239 --> 00:49:44,319 Speaker 7: of the conversation, of cloning, and I remember how big you. 983 00:49:44,360 --> 00:49:46,120 Speaker 7: I can't get thinking, I think you know where I'm going. 984 00:49:46,280 --> 00:49:48,840 Speaker 7: And it was a big conversation and people had a 985 00:49:48,840 --> 00:49:50,440 Speaker 7: lot of anxiety about cloning. 986 00:49:50,600 --> 00:49:51,920 Speaker 4: You didn't know where was going. 987 00:49:52,160 --> 00:49:54,840 Speaker 7: One thing that I think that you can never ever duplicate, 988 00:49:54,920 --> 00:49:57,240 Speaker 7: and I think that the younger generation continue to speak 989 00:49:57,280 --> 00:50:00,560 Speaker 7: loud about this as well, is authenticity. One thing that 990 00:50:00,600 --> 00:50:04,680 Speaker 7: you will not be able to just manipulate is authentic voices. 991 00:50:04,880 --> 00:50:08,680 Speaker 7: Is because no matter how much information and technology continues 992 00:50:08,719 --> 00:50:12,160 Speaker 7: to grow, we are still with our species given these 993 00:50:12,560 --> 00:50:16,719 Speaker 7: these these these interesting dynamics of emotions and affections that 994 00:50:16,840 --> 00:50:20,440 Speaker 7: we still look for authentic voices to speak into. And 995 00:50:20,600 --> 00:50:23,800 Speaker 7: I believe that that that storytellers, even though the stories 996 00:50:23,840 --> 00:50:25,880 Speaker 7: may be told different, there still has to be a 997 00:50:25,920 --> 00:50:29,320 Speaker 7: certain level of authenticity to the story that I believe 998 00:50:29,360 --> 00:50:32,239 Speaker 7: that only our species can deliver. And that's why I 999 00:50:32,280 --> 00:50:35,160 Speaker 7: believe that you didn't see much of cloning continue to advances, 1000 00:50:35,200 --> 00:50:38,200 Speaker 7: because people still want to be able to hold in 1001 00:50:38,440 --> 00:50:43,160 Speaker 7: a time where the survival of our species is already 1002 00:50:43,160 --> 00:50:46,640 Speaker 7: so questionable with the political tension that we see globally. 1003 00:50:46,920 --> 00:50:49,279 Speaker 7: You know, when we see this geopolitical tension that we're 1004 00:50:49,320 --> 00:50:52,680 Speaker 7: living in right now. People are begging and pulling for 1005 00:50:52,840 --> 00:50:58,040 Speaker 7: something that is foundational, something that is rooted in, something 1006 00:50:58,040 --> 00:51:01,120 Speaker 7: that they can It's almost like what's well. One of 1007 00:51:01,440 --> 00:51:04,279 Speaker 7: one of my favorite movies is Inception, and I love 1008 00:51:04,320 --> 00:51:07,000 Speaker 7: the fact that an exception he was able to go 1009 00:51:07,040 --> 00:51:11,240 Speaker 7: into these different levels of these unrealities, but he needed 1010 00:51:11,280 --> 00:51:13,960 Speaker 7: something to remind him of the truth, right, and so 1011 00:51:14,040 --> 00:51:17,080 Speaker 7: he needed that spinner. Yeah, yeah, just to remind him 1012 00:51:17,080 --> 00:51:21,719 Speaker 7: of true soul. So as much as technology and informations 1013 00:51:21,760 --> 00:51:24,440 Speaker 7: and as humans that we advance, I believe that one 1014 00:51:24,480 --> 00:51:26,759 Speaker 7: thing about art, and the reason why real art is 1015 00:51:26,760 --> 00:51:30,279 Speaker 7: because you were even talking about, think about as much 1016 00:51:30,280 --> 00:51:33,759 Speaker 7: as tech, technology information has continued to grow, a Picasso 1017 00:51:34,360 --> 00:51:38,680 Speaker 7: still has its value. Is that because there's something authentic 1018 00:51:38,719 --> 00:51:41,800 Speaker 7: about the narrative of where this individual was when he 1019 00:51:41,880 --> 00:51:44,839 Speaker 7: painted it. And so I think the music and storytellers 1020 00:51:44,880 --> 00:51:47,120 Speaker 7: are still going to have a place. We're going to 1021 00:51:47,200 --> 00:51:50,120 Speaker 7: find these abbs and flows of AI in different levels 1022 00:51:50,160 --> 00:51:53,880 Speaker 7: of technology. But I'm still comfortable that when people have pain, 1023 00:51:54,239 --> 00:51:56,040 Speaker 7: they're going to need a real voice to speak to 1024 00:51:56,080 --> 00:51:56,479 Speaker 7: that pain. 1025 00:51:57,000 --> 00:51:59,759 Speaker 1: You bring up a good point in terms of AI 1026 00:52:00,040 --> 00:52:02,400 Speaker 1: and music, So I want to know your thoughts about 1027 00:52:02,400 --> 00:52:08,960 Speaker 1: AI in the church, because we've seen augentic agents that 1028 00:52:09,040 --> 00:52:14,480 Speaker 1: are now pastors. We've seen pastors who use AI to 1029 00:52:14,560 --> 00:52:19,200 Speaker 1: help create sermon. That's a complete shift right when we're 1030 00:52:19,200 --> 00:52:22,440 Speaker 1: talking about this obviously the story of the Bible interpretation 1031 00:52:22,560 --> 00:52:24,800 Speaker 1: of it, but the autensity of the actual person who's 1032 00:52:24,800 --> 00:52:28,560 Speaker 1: delivering the message. Do you see that becoming disruptive AI 1033 00:52:28,640 --> 00:52:30,160 Speaker 1: inside of the actual church. 1034 00:52:32,680 --> 00:52:36,640 Speaker 7: I still believe that as we continue to try to 1035 00:52:36,680 --> 00:52:39,759 Speaker 7: push and see how far these barriers can go, or 1036 00:52:39,760 --> 00:52:42,319 Speaker 7: these boundaries can go, I do believe that there still 1037 00:52:42,320 --> 00:52:45,440 Speaker 7: will be a ceiling that will happen in the hearts 1038 00:52:45,480 --> 00:52:48,319 Speaker 7: and minds of individuals, that they will still find the 1039 00:52:48,360 --> 00:52:50,160 Speaker 7: space that they still want to be able to do. 1040 00:52:50,480 --> 00:52:54,400 Speaker 7: It's like, for example, you know, and I say this 1041 00:52:54,520 --> 00:53:00,919 Speaker 7: with great humility, great, great, great gratefulness, ten ten years ago, 1042 00:53:00,960 --> 00:53:04,160 Speaker 7: fifteen years ago, would you ever thought that people would 1043 00:53:04,160 --> 00:53:05,799 Speaker 7: have stayed up to twelve and one o'clock in the 1044 00:53:05,800 --> 00:53:09,120 Speaker 7: morning to hear fifty five year old gospel artists and 1045 00:53:10,000 --> 00:53:10,959 Speaker 7: a black. 1046 00:53:10,600 --> 00:53:14,520 Speaker 5: Award show only if his name was Kurt Franks. 1047 00:53:15,120 --> 00:53:16,600 Speaker 4: Well forget him anybody else. 1048 00:53:16,800 --> 00:53:20,959 Speaker 7: I'm just saying that it still says that it still 1049 00:53:21,000 --> 00:53:25,000 Speaker 7: says that for individuals, there's still something about voices. 1050 00:53:24,600 --> 00:53:26,560 Speaker 4: That they still want to be able to hear and 1051 00:53:26,600 --> 00:53:27,239 Speaker 4: hold on to. 1052 00:53:27,880 --> 00:53:31,319 Speaker 7: And so, even though there's a myriad of voices that 1053 00:53:31,360 --> 00:53:34,920 Speaker 7: have advanced far beyond Kurt Franklin, there's still something, by 1054 00:53:35,000 --> 00:53:37,440 Speaker 7: the grace of God, I'm very grateful. I don't know why, 1055 00:53:37,840 --> 00:53:41,200 Speaker 7: but it's still something that whatever. The music that God 1056 00:53:41,320 --> 00:53:45,680 Speaker 7: trusted to alone me still anchors people some people, And 1057 00:53:45,719 --> 00:53:47,600 Speaker 7: so I believe that no matter how much we try 1058 00:53:47,640 --> 00:53:50,680 Speaker 7: to curate these ideas outside of humans, people are still 1059 00:53:50,680 --> 00:53:56,080 Speaker 7: going to want that pastor, that social leader, that artist, 1060 00:53:56,200 --> 00:53:59,160 Speaker 7: that storyteller to be the one to say, I'm telling 1061 00:53:59,239 --> 00:54:02,640 Speaker 7: this because I live. This came from me being in prison. 1062 00:54:02,680 --> 00:54:04,399 Speaker 7: This came from me being in jail. This came from 1063 00:54:04,400 --> 00:54:09,160 Speaker 7: me having a cancer scare. And so I am. I 1064 00:54:09,200 --> 00:54:12,359 Speaker 7: am aware, but I'm not afraid now. 1065 00:54:12,440 --> 00:54:14,960 Speaker 1: I only asked that because it goes back to the 1066 00:54:14,960 --> 00:54:18,440 Speaker 1: first question of if there's less people actually going to 1067 00:54:18,520 --> 00:54:21,839 Speaker 1: the institution of the church, right and they're getting more 1068 00:54:21,840 --> 00:54:22,520 Speaker 1: influenced from. 1069 00:54:22,480 --> 00:54:25,839 Speaker 7: They We're building new churches. We're building new churches. This 1070 00:54:25,920 --> 00:54:28,600 Speaker 7: is church now, absolutely, this is church. Church is a 1071 00:54:28,680 --> 00:54:31,879 Speaker 7: gathering of believers and there you go. I think we'll 1072 00:54:31,880 --> 00:54:33,880 Speaker 7: have a you will have a unique concept on it. 1073 00:54:33,960 --> 00:54:36,960 Speaker 7: I think with Jennef King's King Church. 1074 00:54:37,120 --> 00:54:41,279 Speaker 6: Yeah, what we're talking about is it's two things, and 1075 00:54:41,320 --> 00:54:43,680 Speaker 6: I don't want to conflate them. Is I don't think 1076 00:54:43,680 --> 00:54:48,879 Speaker 6: you'll ever eliminate actual people making music. I don't think 1077 00:54:48,920 --> 00:54:51,200 Speaker 6: we'll eliminate it. I do believe they will be AI 1078 00:54:51,200 --> 00:54:53,400 Speaker 6: al rightist, it's no different. I used to work in banking, 1079 00:54:53,680 --> 00:54:55,880 Speaker 6: and I remember when I first started working in bankings. 1080 00:54:55,920 --> 00:54:58,239 Speaker 6: Probably i'm aging something forty years old. I was twenty 1081 00:54:58,320 --> 00:55:00,680 Speaker 6: years ago. Basically I was young. I was in college. 1082 00:55:00,719 --> 00:55:02,600 Speaker 6: I was one of the personal bankers, and they talked 1083 00:55:02,640 --> 00:55:06,120 Speaker 6: about how people, no matter what's happening online banking, people 1084 00:55:06,160 --> 00:55:08,439 Speaker 6: will always want to come into the bank to meet 1085 00:55:08,480 --> 00:55:11,799 Speaker 6: with somebody, have a conversation. Okay, when's the last top 1086 00:55:11,840 --> 00:55:14,360 Speaker 6: any of us are here been inside the bank. The 1087 00:55:14,400 --> 00:55:16,560 Speaker 6: point I'm making is people still go inside the bank. 1088 00:55:17,320 --> 00:55:20,239 Speaker 6: I'm not saying anything will be eliminated, but the way 1089 00:55:20,239 --> 00:55:23,440 Speaker 6: we do it will drastically change. All of us have 1090 00:55:23,520 --> 00:55:25,759 Speaker 6: a bank app on our phone right now, and back 1091 00:55:26,000 --> 00:55:28,480 Speaker 6: when I started to bank, that was foreign people came 1092 00:55:28,520 --> 00:55:29,320 Speaker 6: into the bank. 1093 00:55:29,120 --> 00:55:31,120 Speaker 2: To learn how to download the app log it. 1094 00:55:31,280 --> 00:55:32,920 Speaker 6: I don't want to put my password into all. But 1095 00:55:33,880 --> 00:55:37,640 Speaker 6: we relax all of that for convenience. And that's why 1096 00:55:37,760 --> 00:55:41,240 Speaker 6: the only way I see technology slowing down and changing 1097 00:55:41,280 --> 00:55:44,799 Speaker 6: our way of life is if we decide philosophically that 1098 00:55:45,040 --> 00:55:48,440 Speaker 6: convenience isn't the thing that drives how we spend our money. 1099 00:55:48,800 --> 00:55:53,440 Speaker 7: And that's where eye leaning exactly that that that that 1100 00:55:53,680 --> 00:55:56,520 Speaker 7: little crack of light that he just said is I 1101 00:55:56,640 --> 00:56:02,480 Speaker 7: believe that problems, challenges, sickness, true issues are things that 1102 00:56:02,680 --> 00:56:07,399 Speaker 7: will force individuals to respond differently at different moments in time. 1103 00:56:07,520 --> 00:56:10,160 Speaker 7: Is because we are wired to Is that one thing 1104 00:56:10,200 --> 00:56:13,360 Speaker 7: that we cannot do is we cannot unwire the human 1105 00:56:13,400 --> 00:56:16,040 Speaker 7: species and our experiences. 1106 00:56:16,520 --> 00:56:18,080 Speaker 3: Well, Kurl, let me ask you this. As far as 1107 00:56:18,080 --> 00:56:21,800 Speaker 3: you talked about off camera. You know, sometimes it's difficult. 1108 00:56:22,080 --> 00:56:25,200 Speaker 3: I mean, you're looked at a certain way, right Like, Yeah, 1109 00:56:25,280 --> 00:56:27,560 Speaker 3: if you're a regular R and b RS or a 1110 00:56:27,640 --> 00:56:30,520 Speaker 3: rapper or you know, you don't have the same pressures 1111 00:56:30,960 --> 00:56:32,800 Speaker 3: as somebody who's looked at as a man of God. 1112 00:56:33,080 --> 00:56:35,120 Speaker 4: Yeah, you're held to a higher standard. Yeah. 1113 00:56:35,480 --> 00:56:42,920 Speaker 7: Unfortunately, fortunate, fortunately fortune and unfortunately both I think so. 1114 00:56:43,040 --> 00:56:44,760 Speaker 4: I would love to hear the fortunately. 1115 00:56:44,760 --> 00:56:47,760 Speaker 6: I mean, the fortunate part of it is that people 1116 00:56:47,920 --> 00:56:50,200 Speaker 6: honor you in a way that they don't honor certain 1117 00:56:50,239 --> 00:56:51,160 Speaker 6: artists when they come in here. 1118 00:56:51,200 --> 00:56:53,759 Speaker 2: There's certain nights that come in here. These they have 1119 00:56:55,000 --> 00:56:55,759 Speaker 2: not to speak for y'all. 1120 00:56:55,800 --> 00:56:59,920 Speaker 6: There's a certain reverence for you because you maintain a 1121 00:57:00,200 --> 00:57:03,840 Speaker 6: standard of living. Now, it's not to say you're perfect, 1122 00:57:04,280 --> 00:57:07,719 Speaker 6: but it's fortunate also because God sees it. 1123 00:57:08,120 --> 00:57:08,680 Speaker 2: That's one. 1124 00:57:08,719 --> 00:57:12,279 Speaker 6: But two, there's a respect that you know they're not 1125 00:57:12,320 --> 00:57:13,880 Speaker 6: in here, not to say you got to smoke. They 1126 00:57:13,920 --> 00:57:16,800 Speaker 6: wouldn't be in here just smoking blunts when you come in, 1127 00:57:16,920 --> 00:57:19,040 Speaker 6: They're not gonna be in here just with liquor. There's 1128 00:57:19,080 --> 00:57:22,280 Speaker 6: a reverence and respect, not to say those things are wrong, 1129 00:57:22,800 --> 00:57:24,680 Speaker 6: that's just a reverence in respect. That's why I been 1130 00:57:24,760 --> 00:57:26,120 Speaker 6: fortunate and unfortunate. 1131 00:57:26,480 --> 00:57:27,560 Speaker 5: There's a tie between. 1132 00:57:27,840 --> 00:57:30,080 Speaker 1: Like I said, when I heard your voice, I'm like, 1133 00:57:30,120 --> 00:57:32,440 Speaker 1: oh my god, I've heard that voice so many times. 1134 00:57:32,640 --> 00:57:35,000 Speaker 1: There's a connection in the home, this connection to the church, 1135 00:57:35,040 --> 00:57:37,480 Speaker 1: and this connection in real life. So when people see you, 1136 00:57:37,600 --> 00:57:40,720 Speaker 1: there's just a level of automatic respect outside of it. Yes, 1137 00:57:40,760 --> 00:57:42,800 Speaker 1: that's the og, but it's like, no that's a man 1138 00:57:42,840 --> 00:57:45,040 Speaker 1: of God. Like, no, he's not Jesus Christ, but he's 1139 00:57:45,040 --> 00:57:46,040 Speaker 1: a follow of Jesus. 1140 00:57:45,840 --> 00:57:47,320 Speaker 4: Christ and found it. 1141 00:57:47,360 --> 00:57:49,960 Speaker 7: I have found I have not found it in my 1142 00:57:50,080 --> 00:57:52,080 Speaker 7: career and in my lifetime to be fortunate. 1143 00:57:52,400 --> 00:57:55,040 Speaker 4: When I say I want to get that, I said, 1144 00:57:55,160 --> 00:57:56,080 Speaker 4: even I do that. 1145 00:57:56,400 --> 00:57:58,880 Speaker 5: I know he's gonna say why not, but that's why. 1146 00:57:59,200 --> 00:58:03,200 Speaker 7: Yeah, yeah, And I have not found it beneficial for 1147 00:58:03,280 --> 00:58:06,720 Speaker 7: even those that also serve in that role as well. 1148 00:58:07,720 --> 00:58:10,920 Speaker 7: It's I think that it is the greatest misnomer of 1149 00:58:10,960 --> 00:58:14,800 Speaker 7: our human experience. It's once again going back to the 1150 00:58:14,880 --> 00:58:19,080 Speaker 7: very much of the iconoclastic ideals. You know, it's I'm 1151 00:58:19,120 --> 00:58:22,560 Speaker 7: not Catholic, and I know that they're beautiful people. They're 1152 00:58:22,560 --> 00:58:26,280 Speaker 7: beautiful humans on this planet that subscribe to Catholic ideals. 1153 00:58:26,560 --> 00:58:29,040 Speaker 7: But when you look at the corruption that has happened 1154 00:58:29,120 --> 00:58:33,800 Speaker 7: historically in Catholicism for centrist full millennia and the Roman 1155 00:58:33,840 --> 00:58:36,440 Speaker 7: Catholic Church to still maintain its power and influence on 1156 00:58:36,520 --> 00:58:40,800 Speaker 7: the globe, it is because humans still want to hold 1157 00:58:40,840 --> 00:58:45,000 Speaker 7: on to They still need an idea of a tangible 1158 00:58:45,000 --> 00:58:49,280 Speaker 7: individual to usher them into the presence of God because 1159 00:58:49,280 --> 00:58:52,120 Speaker 7: they do not feel worthy enough that in itself is 1160 00:58:52,240 --> 00:58:55,680 Speaker 7: problematic on so many levels. That's what I'm trying to say. 1161 00:58:55,840 --> 00:58:58,520 Speaker 7: I'm trying to say that if you respond to me 1162 00:58:58,600 --> 00:59:02,480 Speaker 7: different than you do Lil Wayne, I'm saying I find 1163 00:59:02,520 --> 00:59:07,120 Speaker 7: that extremely problematic. It's because God doesn't. God does not 1164 00:59:07,240 --> 00:59:10,400 Speaker 7: view me different than Litla Wayne. And so those are 1165 00:59:10,400 --> 00:59:12,919 Speaker 7: the things that I continue to be committed to deconstruct. 1166 00:59:13,000 --> 00:59:15,080 Speaker 7: It's because it's problematic for the person that you do 1167 00:59:15,160 --> 00:59:17,160 Speaker 7: it too, and it's problematic for the person that you 1168 00:59:17,200 --> 00:59:17,800 Speaker 7: do it against. 1169 00:59:19,080 --> 00:59:22,440 Speaker 4: Well, on that that's my soapbox. 1170 00:59:22,920 --> 00:59:26,920 Speaker 3: Now that was that was that was insightful? Did Jamaica situation? 1171 00:59:27,680 --> 00:59:27,880 Speaker 2: Right? 1172 00:59:29,760 --> 00:59:31,280 Speaker 4: These are people that are Christians? 1173 00:59:32,080 --> 00:59:34,840 Speaker 3: So how does that play because that's a whole different 1174 00:59:34,880 --> 00:59:37,280 Speaker 3: conversation of like, Okay, it's one thing for people to 1175 00:59:37,400 --> 00:59:40,440 Speaker 3: judge you a certain way because but it's like now. 1176 00:59:40,240 --> 00:59:42,000 Speaker 4: You got religious people. 1177 00:59:42,080 --> 00:59:45,560 Speaker 3: Yes, Yes, that's even more because you don't you don't 1178 00:59:45,560 --> 00:59:48,240 Speaker 3: want to offend somebody, yes, and that's the same religion 1179 00:59:48,240 --> 00:59:48,520 Speaker 3: as you. 1180 00:59:48,760 --> 00:59:52,040 Speaker 4: Yes, how did that impact you? Well? 1181 00:59:52,080 --> 00:59:54,480 Speaker 7: And I also think that it reveals even this conversation 1182 00:59:54,640 --> 00:59:57,760 Speaker 7: because it wasn't all Jamaicans. It was some Jamaicans, but 1183 00:59:57,960 --> 01:00:01,400 Speaker 7: there were other Jamaicans that would if you were into the. 1184 01:00:02,880 --> 01:00:04,600 Speaker 4: Comment section they were. 1185 01:00:05,040 --> 01:00:07,000 Speaker 7: They were having their own arguments about if there was 1186 01:00:07,040 --> 01:00:08,920 Speaker 7: one you're making to say, y'all wanted him to have 1187 01:00:08,960 --> 01:00:10,840 Speaker 7: a suit on it pass out and y'all know, and 1188 01:00:10,880 --> 01:00:11,600 Speaker 7: they say, and you know. 1189 01:00:11,560 --> 01:00:12,960 Speaker 4: Our healthcare system not her son. 1190 01:00:13,320 --> 01:00:15,320 Speaker 5: You know what I'm saying. And I thought that was hilarious. 1191 01:00:15,360 --> 01:00:18,919 Speaker 7: So but it's but once again, I think that it's 1192 01:00:18,960 --> 01:00:24,080 Speaker 7: the tension because dogma has led the narrative for our 1193 01:00:24,160 --> 01:00:27,880 Speaker 7: species on the planet of how we process God and 1194 01:00:27,920 --> 01:00:30,560 Speaker 7: what we think is God lee And so what I 1195 01:00:30,600 --> 01:00:33,520 Speaker 7: have to do is I have to understand those nuances. 1196 01:00:33,600 --> 01:00:36,200 Speaker 7: I can't fight them. I have to pick and choose 1197 01:00:36,280 --> 01:00:37,680 Speaker 7: when I fight them. I have to pick and choose 1198 01:00:37,680 --> 01:00:39,280 Speaker 7: when I speak against them, and I have to pick 1199 01:00:39,320 --> 01:00:41,960 Speaker 7: and choose when it's time to acquiesce to that reality. 1200 01:00:42,320 --> 01:00:44,600 Speaker 7: Because there is a reality that I exist in that 1201 01:00:44,760 --> 01:00:47,560 Speaker 7: I understand that's the construct of a lot of individuals 1202 01:00:47,560 --> 01:00:50,680 Speaker 7: that subscribe to monothistic ideals. And so because of that, 1203 01:00:50,960 --> 01:00:53,800 Speaker 7: I must digress in moments, acquiesce to the reality of 1204 01:00:53,840 --> 01:00:56,360 Speaker 7: that and try to maneuver the best that I can 1205 01:00:56,400 --> 01:00:57,720 Speaker 7: with truth and authenticity. 1206 01:00:58,280 --> 01:01:00,360 Speaker 6: I think, to your point, just to add is it 1207 01:01:01,080 --> 01:01:05,400 Speaker 6: most often we read the Bible, but we don't comprehend it. 1208 01:01:06,000 --> 01:01:10,040 Speaker 6: You know, the same people they're ignoring that David danced 1209 01:01:10,080 --> 01:01:12,800 Speaker 6: out of his clothes, they just ignore that whole entire scripture. 1210 01:01:12,800 --> 01:01:15,400 Speaker 6: He literally danced out of his clothes. But a was 1211 01:01:15,440 --> 01:01:17,440 Speaker 6: an adulter at the same time, you know, and a murderer. 1212 01:01:17,440 --> 01:01:20,040 Speaker 6: He killed his best friend, took his wife, had a 1213 01:01:20,120 --> 01:01:23,240 Speaker 6: kid with her. Yes, it's better than any real housewives. 1214 01:01:23,400 --> 01:01:26,560 Speaker 6: Yes yeah, man, Well but let's this is the man 1215 01:01:27,280 --> 01:01:28,600 Speaker 6: after the gods. 1216 01:01:29,200 --> 01:01:32,520 Speaker 7: Yes, right, yes, that's what he That's what we was. Moses, 1217 01:01:32,560 --> 01:01:34,680 Speaker 7: the murderer, was the one that God used. But we 1218 01:01:34,720 --> 01:01:37,400 Speaker 7: don't says the murderer. But Moses was a murderer. 1219 01:01:37,640 --> 01:01:39,960 Speaker 6: And this is the key to all of this when 1220 01:01:39,960 --> 01:01:44,160 Speaker 6: you talk about believers disagreeing, and we all want to 1221 01:01:44,160 --> 01:01:47,600 Speaker 6: see ourselves in the Bible as the heroes. Right when 1222 01:01:47,640 --> 01:01:49,720 Speaker 6: people look at the Bible, everybody wants to be David 1223 01:01:49,880 --> 01:01:55,240 Speaker 6: or Joseph or Jonah or Paul or we would more 1224 01:01:55,440 --> 01:01:58,440 Speaker 6: likely be the people when the woman got called the 1225 01:01:58,480 --> 01:02:00,560 Speaker 6: active adultery holding the stones of the stone. 1226 01:02:00,680 --> 01:02:01,040 Speaker 5: That's good. 1227 01:02:01,080 --> 01:02:03,280 Speaker 2: That's who we are. That's who we are as believers. 1228 01:02:03,320 --> 01:02:06,040 Speaker 6: Now we have canceled at our core, at our core, 1229 01:02:06,440 --> 01:02:07,600 Speaker 6: we are canceled culture. 1230 01:02:07,960 --> 01:02:10,840 Speaker 2: I'm more saved than you. I'm not as bad as you. 1231 01:02:11,000 --> 01:02:15,360 Speaker 6: Yes, I'm not having pride and being a prideful person 1232 01:02:15,760 --> 01:02:18,840 Speaker 6: that has to whatever is as bad as being is 1233 01:02:18,880 --> 01:02:20,080 Speaker 6: as bad as any other sin. 1234 01:02:20,240 --> 01:02:23,600 Speaker 7: And if we look at the biblocentricy it's also if 1235 01:02:23,600 --> 01:02:26,960 Speaker 7: we look at biblocentrically, it is really the greater. I mean, 1236 01:02:26,960 --> 01:02:30,080 Speaker 7: there's not a greater, but but but but if you 1237 01:02:30,120 --> 01:02:34,400 Speaker 7: look at how much it returns in scripture, pride is 1238 01:02:34,440 --> 01:02:34,800 Speaker 7: the one. 1239 01:02:35,000 --> 01:02:35,640 Speaker 4: Pride is one. 1240 01:02:35,760 --> 01:02:37,680 Speaker 7: But you know, growing up in church, if you were 1241 01:02:37,720 --> 01:02:39,880 Speaker 7: sleeping having sense ful maverage, you was going you know, 1242 01:02:39,960 --> 01:02:42,120 Speaker 7: that's it's something like you felt like that that's all 1243 01:02:42,160 --> 01:02:44,000 Speaker 7: God cared about. You know what I'm saying, that's who 1244 01:02:44,000 --> 01:02:46,720 Speaker 7: you was smashing in the youth choir behind me. It's 1245 01:02:46,760 --> 01:02:50,120 Speaker 7: a thin line, but okay, there is a thin line 1246 01:02:50,120 --> 01:02:54,200 Speaker 7: trend because one group of people say like, yeah, you 1247 01:02:54,240 --> 01:02:57,000 Speaker 7: can't be judgment to everybody. Nobody's perfect. 1248 01:02:57,040 --> 01:03:00,960 Speaker 3: Everybody sends he without sending cast the first stone all 1249 01:03:01,000 --> 01:03:04,800 Speaker 3: of that. But that kind of does lead to just 1250 01:03:04,920 --> 01:03:07,760 Speaker 3: doing anything and just saying, well you know. God knows 1251 01:03:07,760 --> 01:03:10,680 Speaker 3: my heart. God knows my heart. People just do anything 1252 01:03:11,240 --> 01:03:13,200 Speaker 3: that's not my heart problem. 1253 01:03:14,800 --> 01:03:17,680 Speaker 6: I'm so ready to respond ahead, I'm I'm quick and 1254 01:03:17,680 --> 01:03:19,480 Speaker 6: I'm gonna get it's quick. 1255 01:03:19,480 --> 01:03:22,320 Speaker 2: I'm passing straight to you. It's quick. I'm gonna pass 1256 01:03:22,360 --> 01:03:25,720 Speaker 2: straight to you. It's not it's not that's not it. 1257 01:03:26,160 --> 01:03:31,920 Speaker 6: So people often believe if you if you don't slap 1258 01:03:32,000 --> 01:03:36,320 Speaker 6: people with sining, that they are going to then trample 1259 01:03:36,360 --> 01:03:39,840 Speaker 6: on grace. Yes, they're gonna trample on grace. We talked yes, 1260 01:03:40,360 --> 01:03:45,280 Speaker 6: but it's clear you give people grace and truth. Yes, okay, 1261 01:03:47,120 --> 01:03:51,439 Speaker 6: that's it's having sex outside of marriage or fortication saying yes, 1262 01:03:52,360 --> 01:03:53,400 Speaker 6: is it difficult to. 1263 01:03:53,320 --> 01:03:54,240 Speaker 2: Stay away from? 1264 01:03:54,600 --> 01:03:56,360 Speaker 4: Yes, it's both. 1265 01:03:56,440 --> 01:04:00,440 Speaker 6: And and to to say that God. 1266 01:04:00,280 --> 01:04:00,880 Speaker 2: Knows my heart. 1267 01:04:00,920 --> 01:04:02,560 Speaker 6: He does, and that's a good at a bad thing. 1268 01:04:03,040 --> 01:04:05,840 Speaker 6: God knows whether you believe in him truly or you don't. 1269 01:04:06,000 --> 01:04:08,240 Speaker 6: So when you say God knows your heart, yeah he does. 1270 01:04:08,480 --> 01:04:10,840 Speaker 6: That's what I always tell someone. And at the same time, 1271 01:04:10,920 --> 01:04:13,360 Speaker 6: you should judge people. You should tell them the truth. 1272 01:04:13,480 --> 01:04:15,800 Speaker 6: You should say that your homeboy, hey bro, you gotta 1273 01:04:15,800 --> 01:04:18,040 Speaker 6: stop smashing all them girls. But can I tell my 1274 01:04:18,080 --> 01:04:20,280 Speaker 6: home I understand why he's smashing all those girls. 1275 01:04:20,360 --> 01:04:20,600 Speaker 2: Yes. 1276 01:04:21,280 --> 01:04:23,439 Speaker 6: And that's the part that gets missed, is that when 1277 01:04:23,440 --> 01:04:26,360 Speaker 6: you go to church often, yeah, you hear you shouldn't 1278 01:04:26,400 --> 01:04:29,840 Speaker 6: do that, but you don't hear the empathy behind. I 1279 01:04:30,080 --> 01:04:33,320 Speaker 6: understand why, and here is how, here are how in 1280 01:04:33,440 --> 01:04:35,120 Speaker 6: ways you cannot do that. 1281 01:04:35,120 --> 01:04:36,160 Speaker 2: That's the part that's missed. 1282 01:04:36,200 --> 01:04:37,680 Speaker 5: And please let me jump in and say this. 1283 01:04:38,000 --> 01:04:42,400 Speaker 7: The reason why on this planet the Protestant Faith has 1284 01:04:42,440 --> 01:04:46,000 Speaker 7: so many different denominations is because of that issue right there. 1285 01:04:46,360 --> 01:04:50,840 Speaker 7: It's because people need to control the narrative of the 1286 01:04:50,880 --> 01:04:54,440 Speaker 7: process of other humans. So the Methodist will say, okay, 1287 01:04:54,440 --> 01:04:57,120 Speaker 7: you guys are trying to take advantage, and so from 1288 01:04:57,120 --> 01:05:00,280 Speaker 7: that then you get the Pentecostals. And then the Pentecostal say, 1289 01:05:00,280 --> 01:05:02,000 Speaker 7: well you got to live holy. Okay, well yeah, but 1290 01:05:02,000 --> 01:05:03,560 Speaker 7: you're gonn only live holy on the Sabbath, so you 1291 01:05:03,560 --> 01:05:05,560 Speaker 7: get the Sabbath of Pinecostal. It's like when you look 1292 01:05:05,600 --> 01:05:08,600 Speaker 7: at Protestant. When you look at the Protestant faith in America, 1293 01:05:09,040 --> 01:05:14,920 Speaker 7: no other branch of faith has so many denominations, denominations 1294 01:05:15,320 --> 01:05:20,439 Speaker 7: like the mono theistic ideal of Christianity, that's problematic. You've 1295 01:05:20,480 --> 01:05:23,720 Speaker 7: got Pentecostal you've got Church of God in Christ. You've 1296 01:05:23,720 --> 01:05:27,400 Speaker 7: got Apostolic, You've got PAW whis probably the same thing. 1297 01:05:27,520 --> 01:05:29,760 Speaker 7: You've got Methodists, you got Lutheran, you got BAPED, you 1298 01:05:29,840 --> 01:05:32,920 Speaker 7: got missionary BAP. I mean so many branches and it 1299 01:05:33,080 --> 01:05:35,200 Speaker 7: was all birthed out of this idea. Okay, well, y'all 1300 01:05:35,200 --> 01:05:37,000 Speaker 7: are taking advantage of this where y'all don't do this 1301 01:05:37,120 --> 01:05:40,080 Speaker 7: enough dos and it becomes so overwhelming they guess what 1302 01:05:40,120 --> 01:05:42,360 Speaker 7: people do now Here we are twenty five years later, 1303 01:05:42,440 --> 01:05:44,040 Speaker 7: thirty four percent people of going to church. 1304 01:05:44,320 --> 01:05:45,360 Speaker 4: That's what's happened. 1305 01:05:45,240 --> 01:05:50,000 Speaker 7: Because non domination, no, no, well even non denominational once again, 1306 01:05:50,240 --> 01:05:51,920 Speaker 7: some of that is not becoming country clubs. 1307 01:05:51,960 --> 01:05:54,440 Speaker 5: Ted talkson becoming all these other frameworks. 1308 01:05:54,520 --> 01:05:55,280 Speaker 4: It really is. 1309 01:05:55,400 --> 01:05:58,080 Speaker 6: Non denomination is a reaction to all of the denomination. 1310 01:05:58,280 --> 01:06:01,000 Speaker 6: That's it's a denomination. And of this, beautifully said, the 1311 01:06:01,040 --> 01:06:05,360 Speaker 6: beautiful reaction, say from God, nobody. 1312 01:06:05,040 --> 01:06:05,760 Speaker 5: Argues with you. 1313 01:06:05,880 --> 01:06:07,880 Speaker 7: If you want to go drink fourteen ninety two at 1314 01:06:07,880 --> 01:06:11,240 Speaker 7: your club nine, I say that I. 1315 01:06:14,800 --> 01:06:15,600 Speaker 2: Don't know what. 1316 01:06:16,560 --> 01:06:19,560 Speaker 7: I just call it what exactly And guess what if 1317 01:06:19,600 --> 01:06:21,640 Speaker 7: you wanted to drink fourteen ninety two, I would not 1318 01:06:21,880 --> 01:06:23,919 Speaker 7: argue with you. I would allow you to drink whatever 1319 01:06:23,960 --> 01:06:26,120 Speaker 7: nask they drink you want to drink. Is because there 1320 01:06:26,240 --> 01:06:30,320 Speaker 7: is no there is no debate outside of the space 1321 01:06:30,480 --> 01:06:33,000 Speaker 7: because people allow you to be you. But when you 1322 01:06:33,040 --> 01:06:36,000 Speaker 7: come here, we think that we've got to hold people 1323 01:06:36,040 --> 01:06:38,280 Speaker 7: to a standard that God does not even hold us to. 1324 01:06:39,080 --> 01:06:42,160 Speaker 7: And it's becoming overwhelming and we're missing people with the 1325 01:06:42,280 --> 01:06:45,360 Speaker 7: great news and the simple because here's the simple message, kings. 1326 01:06:45,960 --> 01:06:47,080 Speaker 4: God made man. 1327 01:06:48,000 --> 01:06:51,520 Speaker 7: Man rejected God, and God won't stop until he wins 1328 01:06:51,600 --> 01:06:52,040 Speaker 7: man back. 1329 01:06:52,520 --> 01:06:52,960 Speaker 2: Amen. 1330 01:06:53,120 --> 01:06:59,360 Speaker 5: Amen, it's that simple, Amen. Anything else is problematic. Norman Kirk, 1331 01:06:59,400 --> 01:07:02,080 Speaker 5: We must do this again as we wrap. 1332 01:07:02,680 --> 01:07:04,080 Speaker 7: I don't want to wrap. I want to come on. 1333 01:07:04,160 --> 01:07:06,560 Speaker 7: Give me some more, give me too old, Let me 1334 01:07:06,600 --> 01:07:09,760 Speaker 7: too more? Man, I love I love the platform. I'm 1335 01:07:09,800 --> 01:07:13,080 Speaker 7: super fans. Give me too more? Can me do two more? 1336 01:07:14,080 --> 01:07:15,920 Speaker 7: You got my man off sharp? Coming up here a couple, man, 1337 01:07:16,000 --> 01:07:18,760 Speaker 7: Let us give us some more. He was on point. 1338 01:07:19,120 --> 01:07:20,120 Speaker 7: I was going to actually go. 1339 01:07:20,240 --> 01:07:21,720 Speaker 1: I mean, we could talk about doing it again before 1340 01:07:21,720 --> 01:07:23,919 Speaker 1: we go, but I was going to talk about that 1341 01:07:25,840 --> 01:07:31,320 Speaker 1: prosperity right and doing God's work and that that's fine balance, right. 1342 01:07:31,560 --> 01:07:35,640 Speaker 1: They see you achieving successes. Does he have that is 1343 01:07:35,640 --> 01:07:36,919 Speaker 1: he really following God? 1344 01:07:37,040 --> 01:07:37,200 Speaker 2: Is he? 1345 01:07:38,240 --> 01:07:40,600 Speaker 5: I mean, he's look at what he's doing with his money. 1346 01:07:40,640 --> 01:07:41,480 Speaker 2: People watching that. 1347 01:07:41,600 --> 01:07:43,080 Speaker 5: How do you, I mean, how do you deal with that? 1348 01:07:43,120 --> 01:07:46,720 Speaker 1: Outside of that from a mental standpoint, because the mental 1349 01:07:46,720 --> 01:07:49,640 Speaker 1: health piece is important too inside the church, how do 1350 01:07:49,680 --> 01:07:50,280 Speaker 1: you manage that? 1351 01:07:50,480 --> 01:07:52,920 Speaker 6: I'll do the mental health part. You do, then the 1352 01:07:52,960 --> 01:07:55,520 Speaker 6: prosperity thing. I think the easy way to look at 1353 01:07:55,560 --> 01:07:59,000 Speaker 6: it is this. I've always held this belief. It's easier 1354 01:07:59,040 --> 01:08:03,040 Speaker 6: to look at it from this vantage point. I think 1355 01:08:03,040 --> 01:08:06,160 Speaker 6: we all can relate to the thing of a homeless 1356 01:08:06,160 --> 01:08:07,720 Speaker 6: man comes to knox On. You do he wants one 1357 01:08:07,760 --> 01:08:11,320 Speaker 6: hundred dollars right, or he wants money? And people always 1358 01:08:11,320 --> 01:08:13,000 Speaker 6: saying I don't give homelessreeple money because don't know what 1359 01:08:13,000 --> 01:08:13,720 Speaker 6: they're gonna do with it. 1360 01:08:14,160 --> 01:08:16,880 Speaker 2: Right. There's this idea as Americans that we have. 1361 01:08:16,960 --> 01:08:21,240 Speaker 6: It's Western, it's very Western that unless the person does 1362 01:08:21,400 --> 01:08:23,479 Speaker 6: with the money, what I intend for them to do 1363 01:08:23,560 --> 01:08:26,160 Speaker 6: is I don't want to give it. The truth of 1364 01:08:26,200 --> 01:08:29,479 Speaker 6: the matter is the principle is about a heart. It's 1365 01:08:29,479 --> 01:08:32,759 Speaker 6: about a heart issue. It's a heart issue. The truth 1366 01:08:32,920 --> 01:08:36,160 Speaker 6: is we're selfish and. 1367 01:08:35,400 --> 01:08:38,639 Speaker 2: Instead of just saying we're selfish. We said he's. 1368 01:08:38,479 --> 01:08:42,479 Speaker 6: Gonna go by drugs. The where do you get that from? 1369 01:08:42,920 --> 01:08:44,760 Speaker 6: Where do you get the notion from that? When you 1370 01:08:44,800 --> 01:08:47,760 Speaker 6: give money to your church, they have to spend it 1371 01:08:47,800 --> 01:08:49,559 Speaker 6: the way you would want them to spend it. The 1372 01:08:49,600 --> 01:08:52,840 Speaker 6: biblical principle is about you giving to God first. 1373 01:08:53,600 --> 01:08:55,920 Speaker 4: That's it. Whether it's that's it. 1374 01:08:56,080 --> 01:08:58,479 Speaker 6: The biblical principle about giving to the homeless is about 1375 01:08:58,600 --> 01:09:01,360 Speaker 6: giving to charity. Who cares what the homeless man does 1376 01:09:01,400 --> 01:09:04,200 Speaker 6: with the money. The reward for you is that your 1377 01:09:04,280 --> 01:09:06,840 Speaker 6: heart prostrust is in the right place. So this is 1378 01:09:06,840 --> 01:09:11,519 Speaker 6: how I see prosperity and ministry. They're doing a job, 1379 01:09:12,040 --> 01:09:18,160 Speaker 6: they're making money. God walks on gold. The result of 1380 01:09:18,200 --> 01:09:23,400 Speaker 6: being excellent at anything is generally success, and in America, 1381 01:09:23,800 --> 01:09:28,240 Speaker 6: in most cultures, success generally leads to wealth. If a 1382 01:09:28,280 --> 01:09:32,000 Speaker 6: pastor is wealthy, it doesn't hurt me, It doesn't hurt 1383 01:09:32,080 --> 01:09:35,679 Speaker 6: anyone that when someone looks at him they see okay, boom. 1384 01:09:35,880 --> 01:09:38,920 Speaker 4: Some people ask me, taking advantage of your color? There 1385 01:09:38,960 --> 01:09:41,759 Speaker 4: are some people that do that happens, that's something. 1386 01:09:41,840 --> 01:09:45,080 Speaker 6: And their CEOs that take advantage of their customers see 1387 01:09:45,280 --> 01:09:49,360 Speaker 6: and in no way of business or walk of life 1388 01:09:49,479 --> 01:09:54,160 Speaker 6: is uh uh, I don't want to use turn perversion, 1389 01:09:54,200 --> 01:09:57,080 Speaker 6: but where it is, a perversion exists. 1390 01:09:57,560 --> 01:09:59,559 Speaker 2: So they're CEOs that take advantage of people. 1391 01:09:59,680 --> 01:10:02,600 Speaker 6: You have this Sam Blackman find that had FTX he 1392 01:10:02,720 --> 01:10:04,920 Speaker 6: stole billions of dollars from people. Burn the mad off 1393 01:10:05,000 --> 01:10:06,519 Speaker 6: was the head of the NATS that he stole billions 1394 01:10:06,520 --> 01:10:08,320 Speaker 6: of dollars with people. Are there pastors that's still from 1395 01:10:08,320 --> 01:10:08,919 Speaker 6: the Congression? 1396 01:10:08,960 --> 01:10:09,200 Speaker 2: Yes? 1397 01:10:09,520 --> 01:10:12,600 Speaker 6: Are there passors that don't yes? Are the CEOs that 1398 01:10:12,680 --> 01:10:13,800 Speaker 6: don't treat their workers right? 1399 01:10:13,920 --> 01:10:16,320 Speaker 2: Yes? Or do people still work there? Yes? 1400 01:10:17,000 --> 01:10:21,439 Speaker 6: So are you gonna throw away your iPhone because you. 1401 01:10:21,400 --> 01:10:22,000 Speaker 2: Don't like them? 1402 01:10:22,280 --> 01:10:24,080 Speaker 6: Or did you stop getting at ubers because there was 1403 01:10:24,160 --> 01:10:25,800 Speaker 6: uber culture and they were being mean to women? 1404 01:10:25,840 --> 01:10:27,759 Speaker 2: Know, everybody still ordered ubers today? 1405 01:10:27,960 --> 01:10:34,479 Speaker 6: So what I don't like people's disingenuous approach to how 1406 01:10:34,520 --> 01:10:37,800 Speaker 6: they problem solve anything else. There's bad churches, the good 1407 01:10:37,800 --> 01:10:40,679 Speaker 6: they're good churches. There's bad pastors, that's good pastors. There's 1408 01:10:40,760 --> 01:10:44,200 Speaker 6: terrible CEOs, there's good CEOs. And we still we're on 1409 01:10:44,280 --> 01:10:48,639 Speaker 6: the target boycot targets. Earnings have increased quarter over quarter, 1410 01:10:48,960 --> 01:10:52,760 Speaker 6: we're boycotting. I'm just saying that we disagree with something. 1411 01:10:52,800 --> 01:10:56,080 Speaker 6: We're saying we're against something it doesn't stand, but we 1412 01:10:56,240 --> 01:11:02,360 Speaker 6: do hold it really tightly against the church. Yes, I'm 1413 01:11:02,400 --> 01:11:04,920 Speaker 6: okay with a pastor being rich, just as just as 1414 01:11:04,960 --> 01:11:06,479 Speaker 6: I'm okay with the CEO being rich. 1415 01:11:07,000 --> 01:11:10,439 Speaker 7: Well, what I can say, though, is that it also 1416 01:11:10,560 --> 01:11:14,120 Speaker 7: is necessary to continue to teach people that that the 1417 01:11:14,120 --> 01:11:18,640 Speaker 7: institution of church and the ones that run these institutions, 1418 01:11:19,080 --> 01:11:22,960 Speaker 7: we cannot model our pursuit of God through them. And 1419 01:11:23,000 --> 01:11:26,400 Speaker 7: I think that those are the constructs that I'm always 1420 01:11:26,439 --> 01:11:30,599 Speaker 7: committed to deconstruct with American culture and with global ideals, 1421 01:11:30,680 --> 01:11:32,639 Speaker 7: that a monotheistic is that we've. 1422 01:11:32,439 --> 01:11:33,679 Speaker 5: Got to get to people. 1423 01:11:33,840 --> 01:11:36,320 Speaker 7: And and that was the part of the of of 1424 01:11:36,360 --> 01:11:39,000 Speaker 7: even the Reformation, right, is that Martin Luther at the 1425 01:11:39,040 --> 01:11:41,920 Speaker 7: time was continuing to try to tell people we can 1426 01:11:42,040 --> 01:11:45,800 Speaker 7: go to God now ourselves. And so that is the 1427 01:11:45,920 --> 01:11:49,679 Speaker 7: narrative that Kirk is so passionate about. I'm passionate about 1428 01:11:49,960 --> 01:11:52,719 Speaker 7: like like I can be on a plane and and 1429 01:11:52,720 --> 01:11:55,000 Speaker 7: and and it's a little bit adjacent to this conversation. 1430 01:11:55,080 --> 01:11:56,320 Speaker 4: I can be on a plane, bros. 1431 01:11:56,479 --> 01:11:58,400 Speaker 7: And you know, I'm I'm blessed to sit in first 1432 01:11:58,439 --> 01:12:01,000 Speaker 7: class and people are getting on the plane, and some 1433 01:12:01,040 --> 01:12:02,799 Speaker 7: people will notice me on the plane. 1434 01:12:02,880 --> 01:12:04,479 Speaker 5: And I've heard people say. 1435 01:12:04,520 --> 01:12:08,439 Speaker 7: Oh, I know this plane ain't gonna crash now, God 1436 01:12:08,560 --> 01:12:13,360 Speaker 7: on the plane. And I'm thinking, Nigro Christians die, Christians die, 1437 01:12:13,400 --> 01:12:16,920 Speaker 7: and plane crashes every day. People think that because I'm 1438 01:12:16,960 --> 01:12:20,400 Speaker 7: on the plane, the plane can't crash. 1439 01:12:20,520 --> 01:12:21,559 Speaker 5: I've got to fix that. 1440 01:12:21,680 --> 01:12:27,560 Speaker 7: We We've got to We've got to fix that complex. Yeah, 1441 01:12:27,840 --> 01:12:30,519 Speaker 7: hey man, bro it happens on time. So many times. 1442 01:12:30,520 --> 01:12:32,280 Speaker 7: I'm in the store in the mall, Kirk where you 1443 01:12:32,320 --> 01:12:35,000 Speaker 7: pray for men. You know it's I know, Kirk is 1444 01:12:35,000 --> 01:12:37,360 Speaker 7: I know God hear your prayers. And I have to stop. 1445 01:12:37,360 --> 01:12:40,240 Speaker 7: I have to top constantly, have to stop constantly. Bro On, 1446 01:12:40,360 --> 01:12:42,680 Speaker 7: my sister, I need for you to know, first of all, 1447 01:12:42,680 --> 01:12:44,320 Speaker 7: I've been real happy to pray for you, but when 1448 01:12:44,360 --> 01:12:47,840 Speaker 7: I do, please know God here's your prayers, just as 1449 01:12:47,840 --> 01:12:50,760 Speaker 7: clear as he does mine. But it is such a 1450 01:12:51,000 --> 01:12:55,120 Speaker 7: constant wiring of a That's why it's problematic for me 1451 01:12:55,400 --> 01:12:58,040 Speaker 7: when people hold me to a higher standard. It's because 1452 01:12:58,080 --> 01:13:00,679 Speaker 7: I know what it means. Intrinsically. I know it means 1453 01:13:00,680 --> 01:13:02,679 Speaker 7: that you don't think you're worth enough to get to God. 1454 01:13:02,680 --> 01:13:05,599 Speaker 7: But I am, and that pisces me off that we 1455 01:13:05,720 --> 01:13:07,440 Speaker 7: have already created that in individuals. 1456 01:13:07,439 --> 01:13:08,960 Speaker 5: And what also pisses me off. 1457 01:13:09,040 --> 01:13:11,639 Speaker 7: Is that we have religious leaders that are not joining 1458 01:13:11,680 --> 01:13:13,719 Speaker 7: me in trying to debunk that ideal as well. 1459 01:13:14,360 --> 01:13:16,599 Speaker 1: I think has it always been that way, Like there's 1460 01:13:16,600 --> 01:13:19,160 Speaker 1: no bit of ego on the ascension to where you're 1461 01:13:19,200 --> 01:13:21,240 Speaker 1: at now that it wasn't that way? 1462 01:13:21,400 --> 01:13:22,160 Speaker 2: Has it always been that? 1463 01:13:22,400 --> 01:13:23,840 Speaker 4: It has always been a problem for me? 1464 01:13:24,280 --> 01:13:29,280 Speaker 7: It has always been I intrinsically has intrinsically have always 1465 01:13:29,320 --> 01:13:32,479 Speaker 7: been uncomfortable, and it has been difficult for me to 1466 01:13:32,479 --> 01:13:38,080 Speaker 7: see the weaponization of leadership in my community and through 1467 01:13:38,280 --> 01:13:41,920 Speaker 7: the space of the black church in the black community. Yes, 1468 01:13:42,240 --> 01:13:45,680 Speaker 7: I played for a church that was in a neighborhood 1469 01:13:45,920 --> 01:13:48,760 Speaker 7: and for Worth where some of the biggest drug king 1470 01:13:48,800 --> 01:13:53,160 Speaker 7: pings existed in America. In that small black neighborhood existed 1471 01:13:53,400 --> 01:13:57,320 Speaker 7: thirty two churches in this one neighborhood, thirty two churches. 1472 01:13:59,240 --> 01:14:02,080 Speaker 5: But the biggest drug kingpins I'm. 1473 01:14:01,680 --> 01:14:05,160 Speaker 7: Crack cocaine in the eighties in America existed in I mean, 1474 01:14:05,200 --> 01:14:07,160 Speaker 7: you can look it up in Fort Worth, Texas. Some 1475 01:14:07,200 --> 01:14:10,679 Speaker 7: of the biggest king pins in America lived in Fort Worth, Texas, 1476 01:14:10,720 --> 01:14:14,840 Speaker 7: in this community called Lake Como thirty two churches, but 1477 01:14:15,040 --> 01:14:18,240 Speaker 7: drugs and king pins were able to exist with no problem. 1478 01:14:19,520 --> 01:14:22,040 Speaker 7: That's a challenge for me and it was a time 1479 01:14:22,040 --> 01:14:23,600 Speaker 7: to me even when I had a Jeri curl. So 1480 01:14:25,120 --> 01:14:28,240 Speaker 7: now going back to the issue of mental health, I 1481 01:14:28,320 --> 01:14:33,679 Speaker 7: believe that religion does contribute to mental health. Religion can 1482 01:14:33,720 --> 01:14:38,280 Speaker 7: contribute to the issues of trauma and our people. Is 1483 01:14:38,320 --> 01:14:41,280 Speaker 7: because if people do not see themselves good enough, how 1484 01:14:41,280 --> 01:14:44,479 Speaker 7: can they become healthy in their finances, in their homes 1485 01:14:44,479 --> 01:14:46,840 Speaker 7: and their families, in their own mental space. If they 1486 01:14:46,840 --> 01:14:51,080 Speaker 7: feel that they need something to exist outside of them, 1487 01:14:51,080 --> 01:14:53,880 Speaker 7: outside of their creator, to be able to be good individuals, 1488 01:14:53,880 --> 01:14:57,120 Speaker 7: to be able to see themselves as valuable. Is that 1489 01:14:57,479 --> 01:15:00,000 Speaker 7: we need to continue to see church as a hospital. 1490 01:15:00,920 --> 01:15:03,799 Speaker 7: At everybody in there, including the man behind the pullpit, 1491 01:15:03,880 --> 01:15:04,400 Speaker 7: is a patient. 1492 01:15:04,840 --> 01:15:05,759 Speaker 4: No one is a doctor. 1493 01:15:06,400 --> 01:15:09,680 Speaker 3: Before we leave the last question, given the times that 1494 01:15:09,680 --> 01:15:11,479 Speaker 3: we're in right now, this is something that I even 1495 01:15:12,479 --> 01:15:15,080 Speaker 3: do you ever lose hope for humanity? We see what 1496 01:15:15,120 --> 01:15:18,840 Speaker 3: happens and Israel and Iran and then Kansastan and the 1497 01:15:19,000 --> 01:15:22,120 Speaker 3: Congo and Sudan, and it's just like we've been on 1498 01:15:22,120 --> 01:15:25,200 Speaker 3: this earth for thousands of years and still can't figure 1499 01:15:25,200 --> 01:15:28,640 Speaker 3: out how to live together peacefully, right, And it's like, 1500 01:15:28,800 --> 01:15:32,879 Speaker 3: after a while, do you just say, like it's almost 1501 01:15:32,920 --> 01:15:35,320 Speaker 3: like doomed on a certain level, right, Like it's very 1502 01:15:35,320 --> 01:15:39,439 Speaker 3: depressing where we just keep going through these things year 1503 01:15:39,520 --> 01:15:42,120 Speaker 3: after year after year, and people are dying and babies 1504 01:15:42,120 --> 01:15:45,200 Speaker 3: are dying, and it's just like Ukraine Russia. Like, yes, 1505 01:15:45,640 --> 01:15:48,000 Speaker 3: given the state of the times that we're in, Like, 1506 01:15:48,640 --> 01:15:51,920 Speaker 3: what's your thought process and what's the word for the people? 1507 01:15:51,960 --> 01:15:52,200 Speaker 2: Yeah? 1508 01:15:52,200 --> 01:15:54,240 Speaker 7: Man, let me say this, first of all, even as 1509 01:15:54,240 --> 01:15:56,879 Speaker 7: you begin to talk, I begin to wail inside. Because 1510 01:15:57,479 --> 01:16:01,040 Speaker 7: I can be very Kennist transparent. I feel you. I 1511 01:16:01,080 --> 01:16:01,799 Speaker 7: feel you deeply. 1512 01:16:01,840 --> 01:16:02,040 Speaker 4: Brother. 1513 01:16:02,080 --> 01:16:05,680 Speaker 7: It's because again being I'm fifty five years old, I 1514 01:16:05,680 --> 01:16:08,960 Speaker 7: mean I was raised in the space of faith, That's 1515 01:16:09,040 --> 01:16:11,840 Speaker 7: all I know, and so it has always been problematic 1516 01:16:11,880 --> 01:16:15,120 Speaker 7: for me too. I remember September eleventh and how that 1517 01:16:15,200 --> 01:16:17,800 Speaker 7: following Sunday you couldn't I mean, you would think that 1518 01:16:17,920 --> 01:16:20,400 Speaker 7: Drake was performing at the church because we standing line 1519 01:16:20,400 --> 01:16:22,599 Speaker 7: only because people were trying to get in, because people 1520 01:16:22,600 --> 01:16:25,160 Speaker 7: were so afraid. And then as that began to wear 1521 01:16:25,200 --> 01:16:27,200 Speaker 7: often people begin to go. You know, I remember when 1522 01:16:27,240 --> 01:16:29,519 Speaker 7: George Floyd happened like we all know, and people were 1523 01:16:29,560 --> 01:16:31,720 Speaker 7: so adamant about trying to make change, and then it 1524 01:16:31,800 --> 01:16:35,120 Speaker 7: just begins to go away. I believe that what's going 1525 01:16:35,160 --> 01:16:41,560 Speaker 7: to make a greater change that can be more substantial 1526 01:16:42,040 --> 01:16:44,760 Speaker 7: and more substantive that we can be able to see consistently, 1527 01:16:45,240 --> 01:16:49,080 Speaker 7: is that I need the help of other leaders that 1528 01:16:49,240 --> 01:16:54,000 Speaker 7: will push the narrative of our broken humanity and the 1529 01:16:54,040 --> 01:16:57,880 Speaker 7: fact that we are not perfect individuals. And I think 1530 01:16:57,920 --> 01:17:01,320 Speaker 7: that as long as we have that, that as long 1531 01:17:01,360 --> 01:17:06,960 Speaker 7: as we continue to celebrate and push our political leaders 1532 01:17:07,000 --> 01:17:10,320 Speaker 7: like Donald Trump and other individuals that do not reflect 1533 01:17:10,560 --> 01:17:13,720 Speaker 7: any attributes of a Christian character, is that we will 1534 01:17:13,720 --> 01:17:18,800 Speaker 7: continue to become victims and slaves to these ongoing problems, 1535 01:17:19,040 --> 01:17:21,400 Speaker 7: because these problems have to do with the wickedness of 1536 01:17:21,439 --> 01:17:25,000 Speaker 7: the hearts of the leaders. And until we acknowledge that 1537 01:17:25,040 --> 01:17:28,559 Speaker 7: there is a that there is a seed given in 1538 01:17:28,600 --> 01:17:32,559 Speaker 7: every human of choice, and when people have the ability 1539 01:17:32,640 --> 01:17:37,479 Speaker 7: to choose evil, we must hold that decision accountable not 1540 01:17:37,680 --> 01:17:41,599 Speaker 7: with creating other levels of evil, but with the level 1541 01:17:41,720 --> 01:17:47,040 Speaker 7: of unified compassion, unified grace, unified love that has a 1542 01:17:47,160 --> 01:17:51,320 Speaker 7: uniformity that collectively we say that this is the answer, 1543 01:17:51,920 --> 01:17:54,519 Speaker 7: is that this love and grace that they need is 1544 01:17:54,520 --> 01:17:56,400 Speaker 7: the same love and grace that I because see, here's 1545 01:17:56,439 --> 01:17:58,800 Speaker 7: the problem with the arguments of judgment. The arguments of 1546 01:17:58,840 --> 01:18:01,839 Speaker 7: judgment is that people never include themselves in their argument. 1547 01:18:03,600 --> 01:18:05,519 Speaker 7: You are just as guilty as I'm because you are 1548 01:18:05,600 --> 01:18:08,080 Speaker 7: just as dirty, even though you may then shoot somebody 1549 01:18:08,160 --> 01:18:10,920 Speaker 7: you thought a bad thought, and in the eyes of God, 1550 01:18:11,240 --> 01:18:14,479 Speaker 7: it is just as equal as anybody else. And until 1551 01:18:14,720 --> 01:18:18,200 Speaker 7: we begin to see ourselves as the needy and not 1552 01:18:18,280 --> 01:18:21,040 Speaker 7: the ones that are always having is that until that, 1553 01:18:21,160 --> 01:18:25,280 Speaker 7: probably until that paradigm shifts, we will for millennia after 1554 01:18:25,360 --> 01:18:28,080 Speaker 7: millennia after millennia, have this question in this conversation. 1555 01:18:28,439 --> 01:18:30,000 Speaker 5: I don't know the answer right now. 1556 01:18:30,040 --> 01:18:31,800 Speaker 7: I don't know the wind, I don't know the how, 1557 01:18:32,080 --> 01:18:34,639 Speaker 7: but I do know that the tools are there and 1558 01:18:34,680 --> 01:18:35,719 Speaker 7: the answers are there. 1559 01:18:35,800 --> 01:18:38,400 Speaker 4: We just don't respond to it. We don't pick it up. 1560 01:18:38,439 --> 01:18:43,560 Speaker 7: We we you know you can, you can create the medicine, 1561 01:18:43,880 --> 01:18:48,320 Speaker 7: but how to get people to take it is the lifelong. 1562 01:18:48,160 --> 01:18:50,320 Speaker 4: Response of our species of how do we do that? 1563 01:18:51,160 --> 01:18:53,880 Speaker 6: And my simple answer to it is that I don't 1564 01:18:53,880 --> 01:18:56,120 Speaker 6: lose open humanity. It reminds me that God is real 1565 01:18:56,960 --> 01:18:59,800 Speaker 6: as long as sin exists, will have death. As long 1566 01:18:59,840 --> 01:19:04,320 Speaker 6: as there's disparity, we're gonna have war. And the answer 1567 01:19:04,400 --> 01:19:08,519 Speaker 6: to it all is God alone. And so it gives 1568 01:19:08,560 --> 01:19:11,559 Speaker 6: me hope. You use the perfect examples. I think oft 1569 01:19:11,560 --> 01:19:15,519 Speaker 6: the time moments, all things work together for the good 1570 01:19:15,520 --> 01:19:17,320 Speaker 6: of those that love the Lord and are called according 1571 01:19:17,320 --> 01:19:20,320 Speaker 6: to his purpose. So a note eleven. There are people 1572 01:19:20,360 --> 01:19:22,160 Speaker 6: that were saved from nine eleven. Yeah, when you look 1573 01:19:22,200 --> 01:19:25,479 Speaker 6: at package what's happened in Palestine and Israel, they aren't 1574 01:19:25,520 --> 01:19:27,600 Speaker 6: ways that we would have decided to do things to 1575 01:19:27,680 --> 01:19:31,320 Speaker 6: draw people to God. But He knows and he does all. 1576 01:19:31,439 --> 01:19:34,240 Speaker 6: And then the perfect example for me is this. If 1577 01:19:34,280 --> 01:19:36,840 Speaker 6: I had to save the world, I only have one son. 1578 01:19:37,439 --> 01:19:39,200 Speaker 6: I only have one son. If I had to save 1579 01:19:39,240 --> 01:19:42,840 Speaker 6: the world, there's no way that if I could do 1580 01:19:42,880 --> 01:19:46,000 Speaker 6: it any way possible, you got one. If I could 1581 01:19:46,000 --> 01:19:49,639 Speaker 6: do it anyway possible, that I would choose to kill 1582 01:19:49,680 --> 01:19:53,040 Speaker 6: my only son, put him on a cross, send him 1583 01:19:53,040 --> 01:19:56,280 Speaker 6: through the most brutal, embarrassing death you could think of, 1584 01:19:56,520 --> 01:19:59,920 Speaker 6: for all mankind, for all mankind. So if that is 1585 01:20:00,000 --> 01:20:02,320 Speaker 6: that's how God decided to save the world, I can 1586 01:20:02,439 --> 01:20:07,400 Speaker 6: only imagine the things that we look at as evil 1587 01:20:07,680 --> 01:20:11,080 Speaker 6: are bad and the actual and ten of those things can. 1588 01:20:11,040 --> 01:20:13,519 Speaker 2: Be something good because when we look at the struggle that. 1589 01:20:13,520 --> 01:20:16,120 Speaker 6: Jesus went through, none of us could imagine to say 1590 01:20:16,120 --> 01:20:18,920 Speaker 6: that if my only son went through that, that that 1591 01:20:19,120 --> 01:20:20,200 Speaker 6: something good would come up. 1592 01:20:20,280 --> 01:20:22,240 Speaker 2: The only way we know good come up came up it. 1593 01:20:22,280 --> 01:20:24,559 Speaker 6: Now it's supposed to have been centuries and the story 1594 01:20:24,600 --> 01:20:26,600 Speaker 6: has been told, the story will be told of some 1595 01:20:26,640 --> 01:20:27,680 Speaker 6: of these things we look at. 1596 01:20:27,720 --> 01:20:30,120 Speaker 2: It's calamity and there could have been some good in it. 1597 01:20:30,680 --> 01:20:34,920 Speaker 4: I honestly like his ass so much better than thank you, brothers. 1598 01:20:34,920 --> 01:20:36,080 Speaker 4: Appreciate the coppreciation. 1599 01:20:36,479 --> 01:20:36,679 Speaker 2: Man. 1600 01:20:36,760 --> 01:20:39,679 Speaker 4: I do it again. Honored so much. 1601 01:20:39,600 --> 01:20:41,200 Speaker 5: And go pick up do it again. 1602 01:20:42,520 --> 01:20:44,839 Speaker 4: Right jan the Kings check it out. 1603 01:20:44,840 --> 01:20:48,599 Speaker 7: Get that it's on the YouTube, Kurk Franklin and it's 1604 01:20:48,800 --> 01:20:51,599 Speaker 7: it's it's we are so grateful how people to responded 1605 01:20:51,640 --> 01:20:51,800 Speaker 7: to it. 1606 01:20:51,800 --> 01:20:52,479 Speaker 4: It's really dope. 1607 01:20:52,600 --> 01:20:55,400 Speaker 1: I appreciate you, man. 1608 01:20:55,439 --> 01:20:56,240 Speaker 2: This is dope. Man. 1609 01:20:58,280 --> 01:21:01,960 Speaker 8: An illegal alien from Guatemala charged with raping a child 1610 01:21:02,000 --> 01:21:05,800 Speaker 8: in Massachusetts. An MS thirteen gang member from Al Salvador 1611 01:21:06,040 --> 01:21:10,160 Speaker 8: accused of murdering a Texas. Man of Venezuelan charged with 1612 01:21:10,240 --> 01:21:14,120 Speaker 8: filming and selling child pornography in Michigan. These are just 1613 01:21:14,240 --> 01:21:18,000 Speaker 8: some of the heinous migrant criminals caught because of President 1614 01:21:18,040 --> 01:21:21,559 Speaker 8: Donald J. Trump's leadership. I'm Christy Noman, the United States 1615 01:21:21,640 --> 01:21:26,439 Speaker 8: Secretary of Homeland Security. Under President Trump, attempted illegal border 1616 01:21:26,439 --> 01:21:30,000 Speaker 8: crossings are at the lowest levels ever recorded, and over 1617 01:21:30,080 --> 01:21:33,280 Speaker 8: one hundred thousand illegal aliens have been arrested. If you 1618 01:21:33,360 --> 01:21:37,200 Speaker 8: are here illegally, your next you will be fined nearly 1619 01:21:37,280 --> 01:21:41,320 Speaker 8: one thousand dollars a day, imprisoned, and deported. You will 1620 01:21:41,360 --> 01:21:45,000 Speaker 8: never return. But if you register using our CBP home 1621 01:21:45,040 --> 01:21:48,400 Speaker 8: app and leave now, you could be allowed to return legally. 1622 01:21:48,760 --> 01:21:53,519 Speaker 8: Do what's right. Leave now. Under President Trump, America's laws, 1623 01:21:53,680 --> 01:21:56,120 Speaker 8: border and families will be protected. 1624 01:21:56,240 --> 01:21:58,360 Speaker 4: Sponsored by the United States Department of Homeland Security.