1 00:00:13,400 --> 00:00:18,160 Speaker 1: All anybody talks about is cancel culture. Everybody talks about it. 2 00:00:18,160 --> 00:00:22,360 Speaker 1: It's Judge. Judy did a whole thing on how it's 3 00:00:22,880 --> 00:00:25,960 Speaker 1: the devil that you can't really speak your mind anymore, 4 00:00:26,000 --> 00:00:28,480 Speaker 1: you can't really say anything anymore. So then people are 5 00:00:28,520 --> 00:00:31,560 Speaker 1: being watered down versions of themselves. Now people are being 6 00:00:31,800 --> 00:00:35,440 Speaker 1: you know, sanitized versions of themselves. Where is the line 7 00:00:35,720 --> 00:00:40,120 Speaker 1: Christie Tagan got? You know, all of these bullying tactics 8 00:00:40,159 --> 00:00:45,000 Speaker 1: have been unearthed with her, from Avril Levine to Courtney's 9 00:00:45,120 --> 00:00:49,879 Speaker 1: stought in Lindsay Lohan, this nine year old girl endless, 10 00:00:50,200 --> 00:00:53,239 Speaker 1: so you know, and everyone's sitting here waiting for is 11 00:00:53,280 --> 00:00:55,880 Speaker 1: this person canceled? And is there like a jury? Is 12 00:00:55,920 --> 00:00:58,560 Speaker 1: there like a supreme court of cancelation? When do you 13 00:00:58,640 --> 00:01:01,400 Speaker 1: know you're canceled? So well, I'd like to speak to 14 00:01:01,440 --> 00:01:04,320 Speaker 1: a supervisor and I want to know your cancelation policy. 15 00:01:04,440 --> 00:01:07,880 Speaker 1: I want to understand what is the cancelation policy. When 16 00:01:07,880 --> 00:01:11,040 Speaker 1: you book a trip going somewhere, you know what the 17 00:01:11,080 --> 00:01:13,680 Speaker 1: cancelation policy is. Whenever I tell my assistance book the 18 00:01:13,760 --> 00:01:16,759 Speaker 1: air fair book, the plane book, the hotel, but please 19 00:01:16,800 --> 00:01:18,880 Speaker 1: let me know that there's a cancelation policy. Make sure 20 00:01:18,920 --> 00:01:21,039 Speaker 1: there's a cancelation policy. Can I get my money back? 21 00:01:21,080 --> 00:01:22,959 Speaker 1: I want to know the cancelation policy. So I want 22 00:01:23,000 --> 00:01:26,640 Speaker 1: to know the cancelation policy for the entertainment industry and 23 00:01:26,680 --> 00:01:31,880 Speaker 1: for Hollywood. Let's make some terms. Is saying something outwardly 24 00:01:31,959 --> 00:01:38,240 Speaker 1: blatantly racist like Roseanne Barr did? That means just instant cancelation. 25 00:01:38,640 --> 00:01:41,640 Speaker 1: Was Matt Lower canceled? Is he going to be uncancelled 26 00:01:41,680 --> 00:01:43,600 Speaker 1: because of something he'll do? Because Brian Williams had that 27 00:01:43,640 --> 00:01:48,280 Speaker 1: issue where he uh like embellished a new story, but 28 00:01:48,360 --> 00:01:51,200 Speaker 1: he's been uncancelled. He has the Eleventh Hour at night? 29 00:01:51,520 --> 00:01:54,640 Speaker 1: Is Bill O'Reilly totally canceled? It's over, We're never seeing 30 00:01:54,720 --> 00:01:58,000 Speaker 1: him again. Is Donald Trump canceled? Because some people don't 31 00:01:58,000 --> 00:01:59,720 Speaker 1: feel that he's canceled, but some people feel that he 32 00:01:59,800 --> 00:02:03,200 Speaker 1: is canceled. So who's canceled? Who's not canceled? Who decides? When? 33 00:02:03,240 --> 00:02:05,360 Speaker 1: Do we know? Officially? Is Nick Cannon canceled or did 34 00:02:05,360 --> 00:02:08,080 Speaker 1: he get uncanceled? Did he get Is there a loophole 35 00:02:08,120 --> 00:02:11,640 Speaker 1: in the cancelation policy? So is there a maya copa? 36 00:02:11,840 --> 00:02:14,000 Speaker 1: Is there are pennance? Can you do community service to 37 00:02:14,080 --> 00:02:16,920 Speaker 1: get uncanceled? Michael Vick years ago, I think was like 38 00:02:17,280 --> 00:02:20,320 Speaker 1: dogs were killing each other in dog fights and he 39 00:02:20,440 --> 00:02:22,960 Speaker 1: was canceled. But because he's a good football player, I 40 00:02:22,960 --> 00:02:25,560 Speaker 1: believe he was uncancelled. And I believe he still plays football, 41 00:02:25,560 --> 00:02:28,120 Speaker 1: maybe not at the same level. Professional athletes have been 42 00:02:28,160 --> 00:02:31,560 Speaker 1: accused of terrible things Tiger Woods years ago. Memory, remember 43 00:02:31,600 --> 00:02:35,720 Speaker 1: he lost so many endorsement deals. Was he uncanceled? Because 44 00:02:35,760 --> 00:02:37,639 Speaker 1: he's now like sort of is he back? Does he 45 00:02:37,680 --> 00:02:40,639 Speaker 1: have endorsement deals again? So, because Christy Tikam was taken 46 00:02:40,639 --> 00:02:43,040 Speaker 1: out of Target, Bloomingdale's and mazes, is she canceled or 47 00:02:43,120 --> 00:02:45,600 Speaker 1: is she just like on a time out? And I'd 48 00:02:45,639 --> 00:02:47,240 Speaker 1: like to know. Can people come in and be like, Hi, 49 00:02:47,320 --> 00:02:49,799 Speaker 1: do you have a cancelation because I'd like to fill 50 00:02:49,840 --> 00:02:52,200 Speaker 1: out fill in that slot. I'm a dealist, celebrity, and 51 00:02:52,280 --> 00:02:54,120 Speaker 1: I'd like to move myself up to a seat. Call 52 00:02:54,200 --> 00:02:57,480 Speaker 1: me if there's a cancelation, because you might have some room, 53 00:02:57,560 --> 00:02:59,160 Speaker 1: you know what I mean. If there's a reservation and 54 00:02:59,160 --> 00:03:01,480 Speaker 1: you're trying to get it, we'll call you there's a cancelation. 55 00:03:02,040 --> 00:03:05,839 Speaker 1: So just let us know when someone's canceled and if 56 00:03:05,880 --> 00:03:10,800 Speaker 1: someone else can fill in their cancelation reservation. So Okay, 57 00:03:10,840 --> 00:03:12,640 Speaker 1: I need you audience for this. I really do we 58 00:03:12,680 --> 00:03:14,320 Speaker 1: need to message me. I need to hear about this. 59 00:03:14,480 --> 00:03:16,880 Speaker 1: I would like you to tell me. Ay, if there 60 00:03:16,880 --> 00:03:21,240 Speaker 1: should be a cancelation board, a very varied people of 61 00:03:21,360 --> 00:03:28,320 Speaker 1: different sexual orientation, gender, race, socioeconomic status, age, and the 62 00:03:28,560 --> 00:03:34,840 Speaker 1: this board should determine cancelation be what is the cancelation policy? 63 00:03:34,960 --> 00:03:39,480 Speaker 1: What is the criteria for cancelation? See? Can someone else 64 00:03:39,800 --> 00:03:43,440 Speaker 1: fill in a slot? If somebody is canceled, like in restaurants, 65 00:03:43,440 --> 00:03:46,360 Speaker 1: if there's a cancelation, they call you this cancelation. Come 66 00:03:46,360 --> 00:03:49,000 Speaker 1: on in cancelation, we can have you. We couldn't have 67 00:03:49,040 --> 00:03:52,600 Speaker 1: you before. You're not quite entertaining, funny, or relevant enough. 68 00:03:52,640 --> 00:03:54,760 Speaker 1: But we have a cancelation, so now you can move 69 00:03:54,840 --> 00:04:03,040 Speaker 1: up the list. My guests today are Carly Zaken and 70 00:04:03,120 --> 00:04:05,760 Speaker 1: Daniel Weissberg, co founders and co c e O s 71 00:04:05,800 --> 00:04:08,360 Speaker 1: of The Skim, a media company that makes it easier 72 00:04:08,400 --> 00:04:12,080 Speaker 1: for millennial women to live smarter. The former news producers 73 00:04:12,120 --> 00:04:14,440 Speaker 1: launched the Skim from their couch in two thousand twelve, 74 00:04:14,720 --> 00:04:16,960 Speaker 1: and it built a brand continues to be a trusted 75 00:04:16,960 --> 00:04:19,760 Speaker 1: source for more than seven million people. Today, we talk 76 00:04:19,800 --> 00:04:22,479 Speaker 1: about why you need to bet on yourself, how romantic 77 00:04:22,520 --> 00:04:25,880 Speaker 1: relationships can be affected by money and success, the importance 78 00:04:25,880 --> 00:04:28,040 Speaker 1: of knowing what you know and knowing what you don't 79 00:04:28,440 --> 00:04:31,400 Speaker 1: and asking for help in those areas without embarrassment, and 80 00:04:31,440 --> 00:04:33,440 Speaker 1: while you always need to know the value of a dollar. 81 00:04:33,800 --> 00:04:44,320 Speaker 1: I think you're gonna love this episode. Hi, Hi, Hi, 82 00:04:44,880 --> 00:04:48,240 Speaker 1: So how did the two of you meet? We met? 83 00:04:48,600 --> 00:04:51,680 Speaker 1: We have a very glamorous beginning. We met in Rome, uh, 84 00:04:51,720 --> 00:04:54,520 Speaker 1: in Italy. You know, it's it's very random, and then 85 00:04:54,520 --> 00:04:59,799 Speaker 1: it went down. Hell, we did a study abroad program 86 00:04:59,800 --> 00:05:02,240 Speaker 1: and college we had to separate schools, but met in 87 00:05:02,279 --> 00:05:07,039 Speaker 1: Italy randomly. Um, and you know, we're friendly, like we're 88 00:05:07,080 --> 00:05:10,200 Speaker 1: you know, kids abroad having a fun time and definitely 89 00:05:10,200 --> 00:05:15,560 Speaker 1: not talking about our career plans. And uh, then we reconnected. Um. 90 00:05:15,600 --> 00:05:19,000 Speaker 1: After school, we were both working at NBC and reconnected there. 91 00:05:19,040 --> 00:05:22,839 Speaker 1: But what's funny is in the summers we both intern 92 00:05:22,960 --> 00:05:26,040 Speaker 1: every summer at NBC, and we would intern for the 93 00:05:26,080 --> 00:05:28,000 Speaker 1: same people, but never at the same time. So we 94 00:05:28,000 --> 00:05:29,799 Speaker 1: were like ships in the night, and we didn't figure 95 00:05:29,800 --> 00:05:32,760 Speaker 1: that out till later. What kind of upbringings financially did 96 00:05:32,760 --> 00:05:35,920 Speaker 1: you both have? So? I grew up in Chicago. I 97 00:05:35,960 --> 00:05:40,640 Speaker 1: grew up and I went to private schools. My parents, 98 00:05:40,839 --> 00:05:42,600 Speaker 1: you know, my dad worked and then my mom created 99 00:05:42,640 --> 00:05:45,760 Speaker 1: her own business, and my family got really hit by 100 00:05:45,960 --> 00:05:50,320 Speaker 1: the recession in two in that era, and um, it 101 00:05:50,400 --> 00:05:53,440 Speaker 1: definitely changed a lot of the dynamics in my family. 102 00:05:53,440 --> 00:05:56,920 Speaker 1: And my mom, I watched her, you know, have to 103 00:05:56,920 --> 00:05:59,960 Speaker 1: to step in and build her own business from scrap 104 00:06:00,000 --> 00:06:02,400 Speaker 1: such in a brand. She was, tried a lot of things. 105 00:06:02,480 --> 00:06:05,720 Speaker 1: She was a realtor and built that up like a 106 00:06:05,839 --> 00:06:09,359 Speaker 1: name for herself. UM. While my dad, who had always 107 00:06:09,480 --> 00:06:13,520 Speaker 1: been an entrepreneur, like he started businesses, he worked in 108 00:06:13,560 --> 00:06:19,720 Speaker 1: different things, and I saw really firsthand how Um it's 109 00:06:19,920 --> 00:06:26,000 Speaker 1: an amazing way to work through curiosity and creativity. UM, 110 00:06:26,040 --> 00:06:29,920 Speaker 1: but it's also not the most secure way to bring 111 00:06:29,920 --> 00:06:31,960 Speaker 1: in a living, especially when you have a family, and 112 00:06:32,040 --> 00:06:36,120 Speaker 1: especially when the economy tanks. So I think a lot 113 00:06:36,160 --> 00:06:39,400 Speaker 1: of that to me growing up in it, UM and 114 00:06:39,560 --> 00:06:44,000 Speaker 1: going to college in it It's meant that I always 115 00:06:44,200 --> 00:06:45,880 Speaker 1: had to make sure that I was making my own 116 00:06:45,920 --> 00:06:48,159 Speaker 1: money because that's how I could pay for things that 117 00:06:48,200 --> 00:06:52,720 Speaker 1: I wanted. Um. And also, you know, it went from 118 00:06:52,720 --> 00:06:56,239 Speaker 1: my parents being like you should always know the value 119 00:06:56,240 --> 00:06:58,680 Speaker 1: of the dollar you should always be working, whether that 120 00:06:58,839 --> 00:07:02,480 Speaker 1: was babysitting or scooping ice cream to being a camp counselor. 121 00:07:02,520 --> 00:07:04,760 Speaker 1: I did it at all, but it went from them 122 00:07:04,760 --> 00:07:07,360 Speaker 1: pushing me towards that as as a life skill to 123 00:07:07,600 --> 00:07:10,680 Speaker 1: then me juggling you know, different jobs in college because 124 00:07:10,720 --> 00:07:13,200 Speaker 1: I actually really needed the money. Um And I think 125 00:07:13,240 --> 00:07:15,400 Speaker 1: that that gave me a hustle. Did you so that 126 00:07:15,440 --> 00:07:17,840 Speaker 1: gave me a hustle? Did you have money? Noise because 127 00:07:17,840 --> 00:07:21,400 Speaker 1: you saw yourself have more and then less, etcetera. Was 128 00:07:21,480 --> 00:07:27,000 Speaker 1: money and motivator. I think security was a motivator. Um 129 00:07:27,040 --> 00:07:31,640 Speaker 1: And I mean that from I'm meaning like security as 130 00:07:31,680 --> 00:07:34,800 Speaker 1: an independence that I knew, no matter what was going 131 00:07:34,800 --> 00:07:37,560 Speaker 1: on with my family, no matter what relationship that I 132 00:07:37,560 --> 00:07:39,720 Speaker 1: would be in in the future or not, that I 133 00:07:39,720 --> 00:07:43,280 Speaker 1: would have my own way to support myself. And that meant, 134 00:07:43,640 --> 00:07:46,480 Speaker 1: you know, uh, at that time, it wasn't like a 135 00:07:46,480 --> 00:07:49,240 Speaker 1: full time job. It was I know that I can waitress. 136 00:07:49,760 --> 00:07:52,600 Speaker 1: I know that I can go to a town I've 137 00:07:52,680 --> 00:07:55,560 Speaker 1: never been in and have no fear approaching someone and 138 00:07:55,640 --> 00:07:58,320 Speaker 1: asking for a job. Um. And I think that part 139 00:07:58,400 --> 00:08:01,040 Speaker 1: came from my mom, who always said, you've got to 140 00:08:01,040 --> 00:08:03,160 Speaker 1: find a way to make your own money. That's huge, 141 00:08:03,280 --> 00:08:06,400 Speaker 1: that's good, that's great advice. That's just I like how 142 00:08:06,480 --> 00:08:08,360 Speaker 1: you just said that, and just like walking into it. 143 00:08:08,760 --> 00:08:11,560 Speaker 1: There is And it's funny because both Mark Cuban grant 144 00:08:11,600 --> 00:08:13,880 Speaker 1: card don't. I've spoken to different people that said when 145 00:08:13,880 --> 00:08:15,400 Speaker 1: I've said, if you lost it all, could you do 146 00:08:15,440 --> 00:08:18,120 Speaker 1: it again? And if I gave you five thousand dollars 147 00:08:18,120 --> 00:08:19,800 Speaker 1: to do it, and Marks like I don't need to 148 00:08:19,840 --> 00:08:21,520 Speaker 1: five thousand dollars and just go get a job. You 149 00:08:21,560 --> 00:08:26,160 Speaker 1: gotta work, So what about you, Carle. Danielle and I 150 00:08:26,160 --> 00:08:30,280 Speaker 1: grew up really similarly with like similar values and advice 151 00:08:30,520 --> 00:08:33,719 Speaker 1: from our mom's in particular, where when I like to 152 00:08:33,840 --> 00:08:35,600 Speaker 1: think about, like what did your what of my mom 153 00:08:35,600 --> 00:08:38,160 Speaker 1: and particularly teach me growing up, it was always like 154 00:08:38,200 --> 00:08:40,000 Speaker 1: I hear it in my head. I was like a kid. 155 00:08:40,040 --> 00:08:41,599 Speaker 1: She would take me to the bank with her. She 156 00:08:41,640 --> 00:08:43,960 Speaker 1: would like bring coins. She would like teach me how 157 00:08:43,960 --> 00:08:45,640 Speaker 1: to like roll the coins and bring them to the 158 00:08:45,679 --> 00:08:48,400 Speaker 1: teller because she's like, no matter what you do in life, 159 00:08:48,480 --> 00:08:50,679 Speaker 1: have your own money. You have a bank account on 160 00:08:50,720 --> 00:08:53,240 Speaker 1: your name, and like have your own money. And like 161 00:08:53,800 --> 00:08:55,840 Speaker 1: as we got older, like Danielle and I always talked 162 00:08:55,840 --> 00:08:58,440 Speaker 1: about this like the few fund, and it's like, no 163 00:08:58,480 --> 00:09:01,079 Speaker 1: matter what your relationship status is, like this is yours, 164 00:09:01,160 --> 00:09:03,880 Speaker 1: like your runaway fund, Like you can do what you 165 00:09:03,920 --> 00:09:05,760 Speaker 1: want to do with it. You know. I grew up 166 00:09:05,760 --> 00:09:06,960 Speaker 1: in New York City, So I also grew up in 167 00:09:06,960 --> 00:09:10,160 Speaker 1: a city and in a really expensive city. That uh, 168 00:09:10,640 --> 00:09:14,600 Speaker 1: my parents both worked really hard and we're like harder 169 00:09:14,600 --> 00:09:17,679 Speaker 1: than anyone I know, And having been doing this now 170 00:09:17,720 --> 00:09:19,640 Speaker 1: for nine years, like I can say they work harder 171 00:09:19,640 --> 00:09:23,160 Speaker 1: than us. Like they worked so hard. And my mom 172 00:09:23,440 --> 00:09:28,080 Speaker 1: like built her business from literally nothing where out of 173 00:09:28,120 --> 00:09:31,199 Speaker 1: our apartment when I was growing up because she wanted 174 00:09:31,280 --> 00:09:33,880 Speaker 1: to give me access to private school and to the 175 00:09:33,920 --> 00:09:37,120 Speaker 1: best schools and killed herself to do that. And so 176 00:09:37,200 --> 00:09:39,680 Speaker 1: I grew up with money as like very much a 177 00:09:39,880 --> 00:09:43,000 Speaker 1: stressor and like very aware of like financial pressure and 178 00:09:43,000 --> 00:09:46,160 Speaker 1: financial stressors, also with access to a lot of things. 179 00:09:46,200 --> 00:09:49,800 Speaker 1: So like an interesting dichotomy who I was always very 180 00:09:49,880 --> 00:09:53,520 Speaker 1: very hyper aware of, like working hard to make my 181 00:09:53,559 --> 00:09:57,000 Speaker 1: own money. That money was a stress and like how 182 00:09:57,000 --> 00:09:58,680 Speaker 1: do I work to make it not a stress in 183 00:09:58,720 --> 00:10:00,559 Speaker 1: my life? Got it? That's so both of you are 184 00:10:00,600 --> 00:10:04,480 Speaker 1: women and can you within reason buy and do whatever 185 00:10:04,520 --> 00:10:07,640 Speaker 1: you want. Has this been a very successful financial venture. 186 00:10:08,920 --> 00:10:10,880 Speaker 1: We're still in it. You know, we're not at the 187 00:10:10,920 --> 00:10:14,000 Speaker 1: point where we can buy anything that we want. I 188 00:10:14,040 --> 00:10:16,920 Speaker 1: think for me, you know, it's also it's not just 189 00:10:17,000 --> 00:10:21,040 Speaker 1: about me, it's about supporting my family. There's a difference 190 00:10:21,080 --> 00:10:25,160 Speaker 1: between like can I as an individual buy things between 191 00:10:25,160 --> 00:10:28,800 Speaker 1: in like in reason yeah, um, if I budget and 192 00:10:29,080 --> 00:10:31,680 Speaker 1: think about it. Because I asked this question because your 193 00:10:31,760 --> 00:10:34,920 Speaker 1: women who have financial means, and when you are a 194 00:10:35,000 --> 00:10:39,280 Speaker 1: woman who makes money, if you're a woman who's been 195 00:10:39,280 --> 00:10:43,680 Speaker 1: sort of around society and other girls talking and women talking, 196 00:10:43,720 --> 00:10:46,000 Speaker 1: they often want to be in relationships because a man 197 00:10:46,200 --> 00:10:47,720 Speaker 1: is supposed to take care of you. I mean that 198 00:10:47,800 --> 00:10:49,720 Speaker 1: was what we were. The traditional thing was like the 199 00:10:49,760 --> 00:10:52,440 Speaker 1: man takes care of you. So as we get older 200 00:10:52,480 --> 00:10:55,439 Speaker 1: and more successful and you don't quote unquote need a man. 201 00:10:56,280 --> 00:10:59,840 Speaker 1: There are differences in relationships and relationship dynamics. So I 202 00:11:00,000 --> 00:11:02,760 Speaker 1: want to ask about both of your relationship dynam you're 203 00:11:02,760 --> 00:11:05,000 Speaker 1: both in a relationship. Are you're both married? I'm married, 204 00:11:05,240 --> 00:11:08,800 Speaker 1: So Carl, you're not married. You just said now I'm 205 00:11:08,840 --> 00:11:11,400 Speaker 1: not married. Now I'm engaged. So you have a relationship 206 00:11:11,480 --> 00:11:14,120 Speaker 1: dynamic going on with a man. So Oh, it's so 207 00:11:14,240 --> 00:11:17,320 Speaker 1: Danielle tell me about the dynamic with gender, with money, 208 00:11:17,360 --> 00:11:20,520 Speaker 1: with success, with balance and the household with responsibilities, that 209 00:11:20,600 --> 00:11:25,640 Speaker 1: sort of thing. You know, it's it's really interesting because, um, 210 00:11:25,800 --> 00:11:31,000 Speaker 1: I am a planner like I That's how I feel 211 00:11:31,000 --> 00:11:33,440 Speaker 1: a sense of control, like can I plan out my year? 212 00:11:33,559 --> 00:11:35,880 Speaker 1: And Carly is nodding because this drives are nuts that 213 00:11:35,960 --> 00:11:39,640 Speaker 1: I have to think about what I'm doing next April. 214 00:11:40,160 --> 00:11:44,319 Speaker 1: And I think with that and with our relationship, we 215 00:11:44,600 --> 00:11:47,520 Speaker 1: take on different roles and that like my husband is 216 00:11:47,559 --> 00:11:51,240 Speaker 1: not a planner in terms of like this week, next 217 00:11:51,280 --> 00:11:54,360 Speaker 1: week or a year, but he is very much like 218 00:11:54,520 --> 00:11:58,120 Speaker 1: retirement long term, how do we make long term investments? 219 00:11:58,679 --> 00:12:01,199 Speaker 1: And I think about it much. Moore is like can 220 00:12:01,280 --> 00:12:05,560 Speaker 1: I afford to buy this dress that I would really like? 221 00:12:06,240 --> 00:12:08,720 Speaker 1: And He's like, let's think about it much bigger. And 222 00:12:08,760 --> 00:12:11,400 Speaker 1: I think that that has been a good yin and 223 00:12:11,600 --> 00:12:14,320 Speaker 1: yang for us. But I think in general, you know, 224 00:12:15,160 --> 00:12:18,720 Speaker 1: when we got married, I was at the point where 225 00:12:19,559 --> 00:12:23,760 Speaker 1: we were getting a nice paycheck, like it it wasn't 226 00:12:24,000 --> 00:12:27,600 Speaker 1: you know, amazing, It wasn't life changing, but it was 227 00:12:27,840 --> 00:12:30,920 Speaker 1: very different from where I was a few years before that. 228 00:12:31,600 --> 00:12:34,640 Speaker 1: And you know, my husband was always in finance and 229 00:12:34,640 --> 00:12:36,319 Speaker 1: went to business school, and when you think about that 230 00:12:36,440 --> 00:12:40,160 Speaker 1: contrasted with media, it's it's very very different. And so 231 00:12:40,760 --> 00:12:44,360 Speaker 1: you know, with that, I think we had different tolerances 232 00:12:44,400 --> 00:12:47,240 Speaker 1: with risk. And I think that that's something that Curly 233 00:12:47,320 --> 00:12:51,240 Speaker 1: and I talk a lot about is Carly and I 234 00:12:51,280 --> 00:12:54,920 Speaker 1: have done a few investments together, and when we think 235 00:12:54,960 --> 00:12:58,120 Speaker 1: about things, we I think kind of fall into some 236 00:12:58,200 --> 00:13:00,840 Speaker 1: of the stereotypes that we see, like you look at 237 00:13:00,880 --> 00:13:03,800 Speaker 1: every aspect of an investment. We won't just jump in. 238 00:13:03,880 --> 00:13:06,160 Speaker 1: And I think, you know, I see my husband make 239 00:13:06,480 --> 00:13:10,360 Speaker 1: investments and he's he's much a risk tolerant. So interesting. 240 00:13:10,400 --> 00:13:13,160 Speaker 1: I thought you were going to say the opposite, I'm risky, 241 00:13:13,200 --> 00:13:16,760 Speaker 1: till i'm I'm more like your husband, I'm risky interesting, 242 00:13:16,840 --> 00:13:18,640 Speaker 1: And I think you know, currently and I both think 243 00:13:18,679 --> 00:13:21,160 Speaker 1: about starting the scam is like the riskiest thing we've 244 00:13:21,200 --> 00:13:23,800 Speaker 1: ever done. So it's kind of like for us, that 245 00:13:23,960 --> 00:13:26,040 Speaker 1: is where all the risk is, and it is where 246 00:13:26,520 --> 00:13:29,880 Speaker 1: you know, there's so much hopefully liquidity tied up, so 247 00:13:29,920 --> 00:13:33,720 Speaker 1: we're very very careful about anything else. I see that too. 248 00:13:33,760 --> 00:13:36,840 Speaker 1: I used to say that more about my business, where 249 00:13:36,880 --> 00:13:39,600 Speaker 1: it's so risky, what I do every did because from 250 00:13:39,600 --> 00:13:42,640 Speaker 1: an optics end of putting yourself out their standpoint, one 251 00:13:42,800 --> 00:13:45,559 Speaker 1: thing can can screw everything up, you know what I mean. 252 00:13:45,840 --> 00:13:48,280 Speaker 1: So but by that, by the same token, that's a 253 00:13:48,360 --> 00:13:50,800 Speaker 1: reason why you may need to diverse with risk because 254 00:13:50,800 --> 00:13:53,680 Speaker 1: if all, you can't buy five houses in in Granwich, Connecticut, 255 00:13:53,720 --> 00:13:56,040 Speaker 1: because if the bomb goes off in Granwich, Connecticut, all 256 00:13:56,120 --> 00:13:58,480 Speaker 1: your houses are in Granwich, Connecticut. So there's a there's 257 00:13:58,520 --> 00:13:59,920 Speaker 1: something to be said for the other side, and that you. 258 00:14:00,160 --> 00:14:01,280 Speaker 1: I don't want to say hide behind it, because I 259 00:14:01,320 --> 00:14:02,600 Speaker 1: don't think it was hiding. But I used to say 260 00:14:02,720 --> 00:14:05,640 Speaker 1: just what you just said, because what I do. I 261 00:14:05,679 --> 00:14:08,480 Speaker 1: put all my risk and effort into that. Just think 262 00:14:08,480 --> 00:14:12,120 Speaker 1: about that, because somehow, just slowly but surely, I've moved 263 00:14:12,200 --> 00:14:14,640 Speaker 1: a little bit away from that and diversified and it's 264 00:14:14,679 --> 00:14:26,560 Speaker 1: important to balance that up. So Carly, and what about 265 00:14:26,680 --> 00:14:29,440 Speaker 1: you with regards to that, with relationships and business and 266 00:14:29,760 --> 00:14:32,000 Speaker 1: partnerships at home, And it sounds like you both have 267 00:14:32,120 --> 00:14:35,760 Speaker 1: to partnerships and then you are a partner your partnership too, 268 00:14:35,760 --> 00:14:39,760 Speaker 1: which is interesting definitely. Um, that is very true about 269 00:14:39,800 --> 00:14:43,960 Speaker 1: our dynamic. I think that you know what's interesting for 270 00:14:44,040 --> 00:14:47,680 Speaker 1: me and my relationship at home is that I've been 271 00:14:47,680 --> 00:14:52,120 Speaker 1: with this person um since before the skin So I 272 00:14:52,160 --> 00:14:55,520 Speaker 1: think he's watched me like go from you know, literally 273 00:14:55,520 --> 00:14:57,640 Speaker 1: putting everything on my credit card and me like hope 274 00:14:57,680 --> 00:15:01,680 Speaker 1: this works out, like I've released stressed to you know, 275 00:15:02,080 --> 00:15:04,400 Speaker 1: watching like how that has changed over time and like 276 00:15:04,480 --> 00:15:06,840 Speaker 1: when I paid off my credit card and all of that. 277 00:15:07,280 --> 00:15:10,200 Speaker 1: I think I definitely and I think it's hartily just 278 00:15:10,240 --> 00:15:12,200 Speaker 1: like how I grew up, Like I think about money 279 00:15:12,200 --> 00:15:14,600 Speaker 1: all the time, Like I'm thinking about the stress around 280 00:15:14,600 --> 00:15:17,280 Speaker 1: money all the time, and I'm thinking about, Okay, like 281 00:15:17,360 --> 00:15:19,520 Speaker 1: how do I eliminate stressors in my life? A lot 282 00:15:19,560 --> 00:15:23,280 Speaker 1: of my stressors still are financially related. So it's noise. 283 00:15:23,440 --> 00:15:26,920 Speaker 1: It's noise exactly. It will quit, it will turn turn 284 00:15:26,960 --> 00:15:29,920 Speaker 1: into a voice, which is very liberating. I have had 285 00:15:29,920 --> 00:15:33,520 Speaker 1: it for so many years. It just somehow dissolved once 286 00:15:33,520 --> 00:15:36,120 Speaker 1: you get really collected about it takes a long time, 287 00:15:36,320 --> 00:15:39,560 Speaker 1: not very yet your goal. But I think just we 288 00:15:39,640 --> 00:15:42,840 Speaker 1: gravitate towards like different stressors in different ways, and that's 289 00:15:42,840 --> 00:15:45,200 Speaker 1: just like not a stressor for him in the same way. 290 00:15:45,320 --> 00:15:48,000 Speaker 1: So I just I think about it a lot um 291 00:15:48,040 --> 00:15:49,920 Speaker 1: and I think that You're right, like noise is the 292 00:15:49,960 --> 00:15:52,520 Speaker 1: perfect way to describe it. So I, Danielle and I 293 00:15:52,520 --> 00:15:54,880 Speaker 1: think are very similar in terms of risk tolerance. Like 294 00:15:54,960 --> 00:15:57,800 Speaker 1: we both are like we took the big risk, like 295 00:15:58,040 --> 00:16:02,600 Speaker 1: leave us alone. We did it, but uh, and I 296 00:16:02,640 --> 00:16:04,840 Speaker 1: have to push myself to like to think about other 297 00:16:04,920 --> 00:16:07,200 Speaker 1: types of risks. And I remember I was trying to 298 00:16:07,200 --> 00:16:10,640 Speaker 1: make a decision on something last year and right before 299 00:16:10,680 --> 00:16:13,880 Speaker 1: the pandemic, And remember Danielle said to me. She was like, like, 300 00:16:13,920 --> 00:16:16,280 Speaker 1: take a bet on yourself. And I was like, oh 301 00:16:16,280 --> 00:16:19,280 Speaker 1: my gosh, like like yes, of course, Like I believe, 302 00:16:19,600 --> 00:16:22,840 Speaker 1: you know, I really believe in myself. But when it 303 00:16:22,880 --> 00:16:27,680 Speaker 1: comes to money, I immediately like cower. And it's because 304 00:16:27,680 --> 00:16:30,000 Speaker 1: it's like, so you know, there's a gender aspect to it. 305 00:16:30,000 --> 00:16:31,520 Speaker 1: It's like why you know, I'm sure we'll talk about 306 00:16:31,520 --> 00:16:34,800 Speaker 1: skin money, but like partially why we're so passionate about 307 00:16:34,800 --> 00:16:37,960 Speaker 1: skin money, it's because, like we literally are the gender 308 00:16:38,040 --> 00:16:43,920 Speaker 1: stereotypes that so many women, you know, get get associated with. 309 00:16:44,040 --> 00:16:46,440 Speaker 1: And it's because when you talk like I'm a very 310 00:16:46,440 --> 00:16:49,040 Speaker 1: confident person, and when you talk about finances with me, 311 00:16:49,160 --> 00:16:51,680 Speaker 1: like I cour I don't like my heart literally starts 312 00:16:51,760 --> 00:16:53,520 Speaker 1: racing like this morning, we were on a call about 313 00:16:53,560 --> 00:16:57,400 Speaker 1: crypto and I texted Danielle is like, I don't understand it. 314 00:16:57,440 --> 00:16:59,320 Speaker 1: So it's totally fun. I don't understand it at all. 315 00:16:59,400 --> 00:17:00,920 Speaker 1: Know what you know, know what you don't know. And 316 00:17:00,960 --> 00:17:03,800 Speaker 1: I have no problem in any other scenario being like 317 00:17:03,840 --> 00:17:05,720 Speaker 1: I don't get it, Like anyone on our team will 318 00:17:05,720 --> 00:17:08,200 Speaker 1: tell you. I'll interrupted meeting and be like, I'm so confused. 319 00:17:08,440 --> 00:17:10,639 Speaker 1: But when you're talking about like money, like I have 320 00:17:10,720 --> 00:17:12,680 Speaker 1: to catch myself and be like, it's okay to say 321 00:17:12,680 --> 00:17:15,000 Speaker 1: I don't understand it. It's okay to say this stresses me. 322 00:17:15,240 --> 00:17:17,280 Speaker 1: And I'm still learning the muscles around like how to 323 00:17:17,320 --> 00:17:19,720 Speaker 1: work through that, and it's it's a very real thing. 324 00:17:20,080 --> 00:17:21,760 Speaker 1: And so you know, I think I live with that 325 00:17:21,800 --> 00:17:23,879 Speaker 1: every day. I understand that it is important to know 326 00:17:23,960 --> 00:17:25,360 Speaker 1: what you know and know what you don't know. It's 327 00:17:25,440 --> 00:17:27,879 Speaker 1: okay to ask questions. For the first year I was 328 00:17:27,960 --> 00:17:31,760 Speaker 1: the accountant for the skim by the way on the 329 00:17:32,200 --> 00:17:34,160 Speaker 1: on the Apprentice, when I had to be the account 330 00:17:34,160 --> 00:17:36,480 Speaker 1: I hid from it every week and then one week 331 00:17:36,560 --> 00:17:38,040 Speaker 1: one time I had to do and I actually was 332 00:17:38,160 --> 00:17:41,119 Speaker 1: okay with it. So but yeah, it's nerve wracking. But 333 00:17:41,200 --> 00:17:43,119 Speaker 1: you literally what you do for a living with the 334 00:17:43,119 --> 00:17:45,880 Speaker 1: two of you created with the Skim. That's what it's about. 335 00:17:45,920 --> 00:17:48,159 Speaker 1: It's about we know everybody doesn't know what's going on 336 00:17:48,240 --> 00:17:50,399 Speaker 1: the news every day, and there'll be days and I 337 00:17:50,400 --> 00:17:52,800 Speaker 1: mean there'd be days sometimes weeks where I won't have 338 00:17:52,880 --> 00:17:55,600 Speaker 1: even looked and anything going on the news. I don't 339 00:17:55,600 --> 00:17:59,200 Speaker 1: read that much. I write NonStop. I read the Skim 340 00:17:59,320 --> 00:18:02,440 Speaker 1: every day and along with Katie Kuris, you know, newsletter 341 00:18:02,480 --> 00:18:06,000 Speaker 1: and everybody else's. But I'm saying, um, it is actually 342 00:18:06,040 --> 00:18:08,040 Speaker 1: great because when it comes through on your phone, you're 343 00:18:08,080 --> 00:18:09,800 Speaker 1: just like, Okay, why would I not read even why 344 00:18:09,800 --> 00:18:12,000 Speaker 1: wouldn't I skim the Skim. It's it's a very smart thing, 345 00:18:12,000 --> 00:18:14,960 Speaker 1: and we're getting into it. If you're creating and you're doing, 346 00:18:15,080 --> 00:18:18,359 Speaker 1: and you're mothering, and you're working and you're organizing, and 347 00:18:18,400 --> 00:18:21,800 Speaker 1: you're resting and you're meditating and you're putting makeup on 348 00:18:21,880 --> 00:18:25,320 Speaker 1: and your shower, it's hard to know everything. Sometimes not 349 00:18:25,440 --> 00:18:30,240 Speaker 1: knowing things is helpful because you aren't two in the weeds. 350 00:18:30,359 --> 00:18:34,399 Speaker 1: Two of you created something about people that really I 351 00:18:34,440 --> 00:18:37,120 Speaker 1: don't want to know everything. They just want to know something. 352 00:18:37,359 --> 00:18:38,560 Speaker 1: You know what I mean, they want to like know 353 00:18:38,840 --> 00:18:41,840 Speaker 1: some of what's going on just to have an opinion. 354 00:18:41,880 --> 00:18:44,320 Speaker 1: Like you said too, I read the paperwork on you 355 00:18:44,320 --> 00:18:47,359 Speaker 1: to have an opinion, to be somewhat educated. So let 356 00:18:47,440 --> 00:18:49,240 Speaker 1: me ask you a question. So the skim you created, 357 00:18:49,960 --> 00:18:53,240 Speaker 1: would it be to create digestible news for people? That's 358 00:18:53,240 --> 00:18:56,600 Speaker 1: what it's digestible and easily digestible news. So we wanted 359 00:18:56,600 --> 00:18:59,720 Speaker 1: to create something that spoke to what you just want for, 360 00:19:00,080 --> 00:19:03,840 Speaker 1: which is real people have real pressures that have nothing 361 00:19:03,920 --> 00:19:08,080 Speaker 1: to do with and the necessarily like the ins and 362 00:19:08,080 --> 00:19:11,840 Speaker 1: outs of what's going on in Washington or following the 363 00:19:11,880 --> 00:19:15,439 Speaker 1: ups and downs of the stock market every day. Um. 364 00:19:15,560 --> 00:19:20,119 Speaker 1: And yet we're all citizens of this world and to 365 00:19:20,359 --> 00:19:24,280 Speaker 1: make good decisions about our health, our family, who we 366 00:19:24,320 --> 00:19:27,159 Speaker 1: want to vote for, you have to be informed. But 367 00:19:27,240 --> 00:19:30,240 Speaker 1: it shouldn't be the getting informed is a full time job, 368 00:19:30,520 --> 00:19:33,080 Speaker 1: or that when you're reading something you need to stop 369 00:19:33,200 --> 00:19:36,639 Speaker 1: to look it up. And we were news producers, and 370 00:19:36,720 --> 00:19:40,159 Speaker 1: yet I would feel like if I was reading, you know, 371 00:19:40,200 --> 00:19:42,280 Speaker 1: the Financial Times or the Wall Street Journal, and I 372 00:19:42,320 --> 00:19:45,679 Speaker 1: had to stop to actually like google what they're talking about. 373 00:19:46,200 --> 00:19:48,919 Speaker 1: There was an issue. I'm college educated, I worked in 374 00:19:48,920 --> 00:19:52,239 Speaker 1: the news. It was my job to be informed, and 375 00:19:52,320 --> 00:19:55,560 Speaker 1: yet I didn't even have like the time necessarily or 376 00:19:55,600 --> 00:19:58,119 Speaker 1: the confidence to get up to speed on those things 377 00:19:58,119 --> 00:20:01,000 Speaker 1: that weren't in my day to day wheelhouse. What we 378 00:20:01,040 --> 00:20:04,320 Speaker 1: wanted to create with something that actually wasn't personalized that 379 00:20:04,359 --> 00:20:06,520 Speaker 1: it wasn't about giving you the news that you're already 380 00:20:06,600 --> 00:20:10,560 Speaker 1: interested in, because that's just feeding what you already know. 381 00:20:10,920 --> 00:20:13,560 Speaker 1: We wanted to say, like, there's stuff that you just 382 00:20:13,680 --> 00:20:16,920 Speaker 1: need to know because it's going to make you feel empowered, 383 00:20:17,119 --> 00:20:19,280 Speaker 1: it's going to push you, and those are the moments 384 00:20:19,320 --> 00:20:22,440 Speaker 1: that you want to hide under like the pillows, right, 385 00:20:22,560 --> 00:20:25,000 Speaker 1: Like no one wants to to be put out of 386 00:20:25,040 --> 00:20:28,080 Speaker 1: their comfort zone. But that's when you learn. And that's 387 00:20:28,119 --> 00:20:31,160 Speaker 1: what we saw, and we wanted to create something where 388 00:20:31,200 --> 00:20:34,399 Speaker 1: you know, just because you're not an expert or you're 389 00:20:34,440 --> 00:20:37,040 Speaker 1: not even interested in what's going on in the world 390 00:20:37,280 --> 00:20:39,679 Speaker 1: on it from like an economic level, that stuff is 391 00:20:39,680 --> 00:20:42,640 Speaker 1: still going to affect you down the road. So there 392 00:20:42,680 --> 00:20:45,840 Speaker 1: have been so many people that have tried to do 393 00:20:45,920 --> 00:20:48,159 Speaker 1: things like this. Some people succeeded, but I remember I 394 00:20:48,200 --> 00:20:50,639 Speaker 1: had a friend years ago who was doing this, and 395 00:20:50,680 --> 00:20:53,400 Speaker 1: everything is a remix in life, So everybody's had every idea, 396 00:20:53,400 --> 00:20:57,639 Speaker 1: it's about the execution of the idea. So a what 397 00:20:57,840 --> 00:21:01,400 Speaker 1: really sets this apart? How much of this was luck, 398 00:21:01,600 --> 00:21:05,360 Speaker 1: how much was timing, how much was smart? And then 399 00:21:05,880 --> 00:21:09,160 Speaker 1: I've read that you hit seven million mostly women every day. 400 00:21:09,160 --> 00:21:11,560 Speaker 1: You have a specific demographic, which is good because you 401 00:21:11,600 --> 00:21:13,840 Speaker 1: want to please if you try to please everybody, into 402 00:21:13,840 --> 00:21:17,080 Speaker 1: pleasing nobody, I have a specific demographic. Also, what about 403 00:21:17,080 --> 00:21:19,919 Speaker 1: the luck, the smart, the timing, And then taken the 404 00:21:19,960 --> 00:21:22,080 Speaker 1: ship to the end zone, what's that going to look like? 405 00:21:22,640 --> 00:21:26,000 Speaker 1: So a few things. I think One, we reached actually 406 00:21:26,000 --> 00:21:30,640 Speaker 1: over twelve million across platform every day, and what's amazing 407 00:21:30,680 --> 00:21:33,960 Speaker 1: about that is actually how we've how we've done it, 408 00:21:34,000 --> 00:21:37,280 Speaker 1: like how we've grown where we didn't we had followed 409 00:21:37,280 --> 00:21:39,760 Speaker 1: a playbook of like what came before us. So there's 410 00:21:39,760 --> 00:21:42,400 Speaker 1: obviously so much learning lessons that we've had from mentors 411 00:21:42,480 --> 00:21:45,360 Speaker 1: and people who have had companies um that have inspired us. 412 00:21:45,600 --> 00:21:48,359 Speaker 1: But if we had listened to all advice, we would 413 00:21:48,400 --> 00:21:50,359 Speaker 1: never have had an email, We never would have focused 414 00:21:50,359 --> 00:21:53,159 Speaker 1: on a specific demographic. We would have built our company 415 00:21:53,160 --> 00:21:56,200 Speaker 1: on Facebook. We would have you know, run to snap 416 00:21:56,240 --> 00:22:00,600 Speaker 1: discover uh, we we would have done so many things differently, 417 00:22:00,680 --> 00:22:03,320 Speaker 1: and when then you ask us, like, well, what separates us, 418 00:22:04,040 --> 00:22:06,080 Speaker 1: It's the relationship we have with our audience. It's the 419 00:22:06,119 --> 00:22:08,879 Speaker 1: trust that we've built with her where we're not the 420 00:22:08,880 --> 00:22:10,800 Speaker 1: biggest thing out there, but we never wanted to be, 421 00:22:10,880 --> 00:22:12,920 Speaker 1: or never tried to be. What we wanted to do 422 00:22:13,160 --> 00:22:16,320 Speaker 1: was to have like an actual relationship with our audience 423 00:22:16,480 --> 00:22:19,840 Speaker 1: where we inform her every day and through our different products, 424 00:22:20,080 --> 00:22:23,200 Speaker 1: and we curate different choices she has in different areas 425 00:22:23,240 --> 00:22:26,919 Speaker 1: of her life, which today have now expanded to her health, 426 00:22:27,080 --> 00:22:30,399 Speaker 1: her money, her rights, and her her life choices and 427 00:22:30,640 --> 00:22:33,800 Speaker 1: her what she's purchasing. And then we activate her like 428 00:22:33,840 --> 00:22:36,760 Speaker 1: she actually transacts or shows up because of the skin 429 00:22:36,880 --> 00:22:40,520 Speaker 1: and through the skin. So that became such a powerful 430 00:22:40,560 --> 00:22:43,840 Speaker 1: relationship with our audience, and it's obviously such a differentiator 431 00:22:44,000 --> 00:22:48,000 Speaker 1: for us in the marketplace. But an answer to your 432 00:22:48,080 --> 00:22:51,520 Speaker 1: question when we think about like what what got us 433 00:22:51,600 --> 00:22:54,760 Speaker 1: this far? You know, do I think that we started 434 00:22:54,800 --> 00:22:57,760 Speaker 1: at the right time? Yes, Like for sure, Like I 435 00:22:57,800 --> 00:23:00,360 Speaker 1: think you know, we got pressed and meet at least 436 00:23:00,359 --> 00:23:02,000 Speaker 1: I think it was a slow newsweek like it was 437 00:23:02,119 --> 00:23:04,080 Speaker 1: it was crazy, Like I think we took off like 438 00:23:04,280 --> 00:23:07,920 Speaker 1: at the right time in the right place and July 439 00:23:09,480 --> 00:23:12,520 Speaker 1: um and July eighteenth, it's our birthday. You can send 440 00:23:12,520 --> 00:23:18,360 Speaker 1: the gifts. Uh, but uh, we we worked so damn hard. 441 00:23:18,480 --> 00:23:21,600 Speaker 1: It is hard work. It is like what like there 442 00:23:21,640 --> 00:23:24,320 Speaker 1: was just no stopping us, Like I think there has 443 00:23:24,359 --> 00:23:27,359 Speaker 1: just been an adrenaline behind what we do. That it 444 00:23:27,440 --> 00:23:29,720 Speaker 1: was like we had tunnel vision, like you have you 445 00:23:29,760 --> 00:23:32,280 Speaker 1: talk to our families, They were like there was literally 446 00:23:32,320 --> 00:23:35,880 Speaker 1: no talking to you too about anything else. And that 447 00:23:36,200 --> 00:23:39,399 Speaker 1: propelled us to a certain level. Like that got us, 448 00:23:39,440 --> 00:23:42,440 Speaker 1: like we say, like from the couch to like raise capital, 449 00:23:42,520 --> 00:23:46,960 Speaker 1: to like get scale. Everything else from that has been 450 00:23:47,000 --> 00:23:49,760 Speaker 1: like really really methodically and surgically thought out, which is 451 00:23:49,800 --> 00:23:52,359 Speaker 1: like how who we've hired, like who we brought around 452 00:23:52,359 --> 00:23:55,120 Speaker 1: the table as investors, how we worked with our team 453 00:23:55,160 --> 00:23:57,560 Speaker 1: to figure out like where products to invest in, how 454 00:23:57,600 --> 00:24:00,200 Speaker 1: to scale. So I think that it's been a mid sure, 455 00:24:00,280 --> 00:24:02,240 Speaker 1: a lot of different things. But like when I think 456 00:24:02,280 --> 00:24:04,879 Speaker 1: back to the earliest years, like I don't think that 457 00:24:04,960 --> 00:24:09,000 Speaker 1: was luck. Like that was that was just working so 458 00:24:09,200 --> 00:24:13,720 Speaker 1: hard and just being so just driven with a singular 459 00:24:13,760 --> 00:24:16,640 Speaker 1: goal to like get this company to work. Okay, So 460 00:24:16,840 --> 00:24:18,719 Speaker 1: that's you said a couple of things. I'm really interested 461 00:24:18,760 --> 00:24:21,360 Speaker 1: in so Number one, I tell people that are listening, 462 00:24:22,240 --> 00:24:27,320 Speaker 1: there are so many phony bologny shortcut tricks now. And 463 00:24:27,480 --> 00:24:31,000 Speaker 1: social media is like it's like a mirage because it's 464 00:24:31,000 --> 00:24:34,119 Speaker 1: about how great everything looks. And I always talk about 465 00:24:34,119 --> 00:24:36,399 Speaker 1: the filters and this is my fake life and this 466 00:24:36,440 --> 00:24:38,760 Speaker 1: is what I you know, I'm presenting this thing. And 467 00:24:38,760 --> 00:24:41,159 Speaker 1: in this show The Big Shot with Bethany, there are 468 00:24:41,200 --> 00:24:43,399 Speaker 1: all these people that really think they can razzle it, 469 00:24:43,560 --> 00:24:47,439 Speaker 1: dazzle it, dress it up, and you know, social media 470 00:24:47,520 --> 00:24:51,480 Speaker 1: and it's it's hard work. And it's so comforting to 471 00:24:51,560 --> 00:24:53,520 Speaker 1: be able to tell people because I'm from a different generation. 472 00:24:53,520 --> 00:24:55,320 Speaker 1: I'm older than you guys, to be able to tell 473 00:24:55,359 --> 00:24:59,879 Speaker 1: people even at twenty four or sixty four, it's never 474 00:25:00,119 --> 00:25:03,320 Speaker 1: going to happen. You're never gonna hit the big leagues 475 00:25:03,359 --> 00:25:05,639 Speaker 1: and you're never going to be successful in any area 476 00:25:05,760 --> 00:25:08,480 Speaker 1: of anything if you don't work so hard, if you're 477 00:25:08,520 --> 00:25:11,800 Speaker 1: not driven and passionate and working smart. It's not just 478 00:25:11,920 --> 00:25:15,120 Speaker 1: working just meeting. I gotta meet somebody. I got another meeting. 479 00:25:15,119 --> 00:25:16,679 Speaker 1: I got a call, I have a zoom call, I 480 00:25:16,720 --> 00:25:19,120 Speaker 1: have a well I think also like I'll tell you, 481 00:25:19,160 --> 00:25:21,240 Speaker 1: like why I'm not just saying this is on your show, 482 00:25:21,240 --> 00:25:22,800 Speaker 1: Like we talked about you all the time in a 483 00:25:22,840 --> 00:25:25,879 Speaker 1: good way, like we of like how you inspired us, 484 00:25:25,920 --> 00:25:28,960 Speaker 1: which is like we talked about you and that car 485 00:25:29,240 --> 00:25:32,040 Speaker 1: that you would drive around stand out in my mind 486 00:25:32,160 --> 00:25:35,760 Speaker 1: a real housewives and like we talked about that the 487 00:25:35,800 --> 00:25:40,920 Speaker 1: shrink rat skinny shameless, shameless, necessary promotion and I had. 488 00:25:41,359 --> 00:25:42,919 Speaker 1: We talked about this and I'll tell you how it 489 00:25:42,960 --> 00:25:45,480 Speaker 1: inspired us. As we mentioned, we both grew up in 490 00:25:45,480 --> 00:25:48,080 Speaker 1: a city. Neither of us Therefore, because we grew up 491 00:25:48,080 --> 00:25:50,080 Speaker 1: in a city to learn to drive, well, we both 492 00:25:50,119 --> 00:25:52,240 Speaker 1: had licenses, but like they should have been taken away 493 00:25:52,640 --> 00:25:56,120 Speaker 1: and we when we first started, we were like roommates 494 00:25:56,160 --> 00:25:59,120 Speaker 1: in Manhattan, were like, how do we get this off 495 00:25:59,200 --> 00:26:01,600 Speaker 1: the ground, and we like wrote down people that inspired us. 496 00:26:01,840 --> 00:26:03,840 Speaker 1: You were one of those people. You're like, she got 497 00:26:03,840 --> 00:26:07,200 Speaker 1: that car, and we're like, but we don't drop. So 498 00:26:07,480 --> 00:26:11,840 Speaker 1: we we took a road trip and went across the 499 00:26:11,920 --> 00:26:14,399 Speaker 1: country like two different schools, and it really went across 500 00:26:14,400 --> 00:26:17,800 Speaker 1: the Northeast to different schools. Um in the Northeast. I drove, 501 00:26:17,920 --> 00:26:21,200 Speaker 1: Danielle was the navigator. We could only do like quick 502 00:26:21,240 --> 00:26:23,720 Speaker 1: stuff because I can't parallel park, so we could only 503 00:26:23,800 --> 00:26:25,480 Speaker 1: do like where I could like just drop her off 504 00:26:25,520 --> 00:26:27,600 Speaker 1: and she could run out. But that was like we 505 00:26:27,640 --> 00:26:30,800 Speaker 1: called it like our Bethany car because we wore like 506 00:26:30,880 --> 00:26:33,200 Speaker 1: our skim gear. We had like, you know, all the 507 00:26:33,240 --> 00:26:36,160 Speaker 1: skim stuff in it, and then Danielle would run out 508 00:26:36,240 --> 00:26:38,400 Speaker 1: while I like sat off front with like the car 509 00:26:38,400 --> 00:26:42,440 Speaker 1: stole running. Drop off flyers like in the student unions, 510 00:26:42,600 --> 00:26:46,119 Speaker 1: drop off like like T shirts, and drop off all 511 00:26:46,160 --> 00:26:49,159 Speaker 1: this stuff. And we just kind of started building a 512 00:26:49,200 --> 00:26:51,479 Speaker 1: movement at all these campuses. And I think it's like, 513 00:26:51,720 --> 00:26:54,440 Speaker 1: to your point, what well you thought you were? You 514 00:26:54,440 --> 00:26:56,560 Speaker 1: don't even know. You probably so exhausted, you're like, is 515 00:26:56,600 --> 00:26:59,119 Speaker 1: this working? We had no idea, but we felt like 516 00:26:59,200 --> 00:27:01,479 Speaker 1: we were doing something me you know, now you know 517 00:27:01,640 --> 00:27:03,399 Speaker 1: you are building a movement. But I used to have 518 00:27:03,400 --> 00:27:05,960 Speaker 1: a five hundred dollar green Bronco. It cost me five 519 00:27:06,280 --> 00:27:09,760 Speaker 1: hundred dollars, a cracked windshield. I would bake all night 520 00:27:10,160 --> 00:27:11,919 Speaker 1: from because the bakery would only let me use it 521 00:27:11,920 --> 00:27:14,000 Speaker 1: when they were closed from ten o'clock at night to 522 00:27:14,119 --> 00:27:16,200 Speaker 1: five o'clock in the morning. Shrink wrap all the cookies, 523 00:27:16,240 --> 00:27:18,720 Speaker 1: take them in the cracked windshield, drive them to Delis, 524 00:27:18,920 --> 00:27:20,919 Speaker 1: pick up the MOULDI cookies from last week because the 525 00:27:20,920 --> 00:27:22,440 Speaker 1: packaging was so shitty because I had to do it 526 00:27:22,480 --> 00:27:24,600 Speaker 1: myself with a blow dryer. I'm like, what the is 527 00:27:24,600 --> 00:27:27,399 Speaker 1: this even working? That's those stories though, These are these 528 00:27:27,560 --> 00:27:29,960 Speaker 1: entrepreneurial stories that like they're part of your group. And 529 00:27:30,040 --> 00:27:32,200 Speaker 1: I think it's like, it's not just having a good idea, 530 00:27:32,320 --> 00:27:33,760 Speaker 1: like a lot of people are really smart and have 531 00:27:33,840 --> 00:27:35,879 Speaker 1: good ideas. It's like how do you market it? And 532 00:27:35,920 --> 00:27:38,560 Speaker 1: I think that's the thing that we learned and like 533 00:27:38,680 --> 00:27:40,879 Speaker 1: I think you obviously are the best at it, Like 534 00:27:41,760 --> 00:27:43,399 Speaker 1: you have to be able to market your own idea. 535 00:27:43,560 --> 00:27:47,240 Speaker 1: It's also about how shameless are you willing to be right? 536 00:27:47,320 --> 00:27:50,159 Speaker 1: So to me, like the first of all, I never 537 00:27:50,160 --> 00:27:52,320 Speaker 1: thought it was shameless. I always thought the cart was 538 00:27:52,400 --> 00:27:54,840 Speaker 1: just like a very good idea. But also you know 539 00:27:55,000 --> 00:27:57,000 Speaker 1: that same time and when I would say I would 540 00:27:57,000 --> 00:27:59,080 Speaker 1: think about that moment was when we were getting kicked 541 00:27:59,080 --> 00:28:01,280 Speaker 1: out of Equal Knox bath rooms because we would sneak 542 00:28:01,280 --> 00:28:04,160 Speaker 1: in because we weren't members. But the about us on 543 00:28:04,200 --> 00:28:08,560 Speaker 1: our skin bio page was that we are shamelessly always 544 00:28:08,600 --> 00:28:10,960 Speaker 1: trying to get free members to Equinox. And if you're 545 00:28:11,040 --> 00:28:15,320 Speaker 1: reading this, please sponsor us UM and that never worked. 546 00:28:15,640 --> 00:28:19,320 Speaker 1: But um, we're getting kicked out because we were leaving 547 00:28:19,359 --> 00:28:22,600 Speaker 1: flyers in the bathrooms and we were like, where is 548 00:28:22,640 --> 00:28:24,800 Speaker 1: our audience? We got kicked out of Starbucks. It was 549 00:28:24,880 --> 00:28:26,800 Speaker 1: kind of like a joke, like how many places can 550 00:28:26,840 --> 00:28:29,000 Speaker 1: we get kicked out of each week? That's amazing, But 551 00:28:29,040 --> 00:28:42,360 Speaker 1: you're taking people through the journey. It's transparent. The thing 552 00:28:42,400 --> 00:28:44,160 Speaker 1: for people at home that listen. That's why I say 553 00:28:44,200 --> 00:28:47,880 Speaker 1: this is because it's sheer force draw determination that light 554 00:28:47,920 --> 00:28:49,840 Speaker 1: in the beginning. When you have that light, you've got 555 00:28:49,840 --> 00:28:52,280 Speaker 1: to really go with it, and it's there are no shortcuts. 556 00:28:52,280 --> 00:28:55,360 Speaker 1: So it's scary because if you think there's some hotshot 557 00:28:55,560 --> 00:28:59,760 Speaker 1: meeting network zooming, douche corporate running up the flagpole language 558 00:28:59,760 --> 00:29:02,400 Speaker 1: it's to get you successful, it's not going to happen. 559 00:29:02,840 --> 00:29:05,440 Speaker 1: But if you know how to work hard, it's it's 560 00:29:05,480 --> 00:29:07,680 Speaker 1: like a blanket around you because you'll always have that. 561 00:29:07,720 --> 00:29:10,000 Speaker 1: If you're one of those people who is driven and 562 00:29:10,120 --> 00:29:12,640 Speaker 1: is willing to work hard and you know how to 563 00:29:12,680 --> 00:29:15,680 Speaker 1: shift when you're not working smart, you will be successful. 564 00:29:15,720 --> 00:29:17,880 Speaker 1: So that's the thing. It's like working out or being 565 00:29:17,960 --> 00:29:20,960 Speaker 1: fit or anything you want. Black circles out of your eyes, 566 00:29:21,080 --> 00:29:23,160 Speaker 1: go to take a go to sleep, get more sleep, 567 00:29:23,200 --> 00:29:25,760 Speaker 1: I mean stuff like except for sometimes it's genetic and 568 00:29:25,800 --> 00:29:27,120 Speaker 1: I think it might be that with me. But so 569 00:29:27,200 --> 00:29:29,600 Speaker 1: you took money, I don't you probably aren't allowed to say. 570 00:29:29,680 --> 00:29:32,320 Speaker 1: It doesn't really necessarily matter unless you think it adds color. 571 00:29:32,440 --> 00:29:36,840 Speaker 1: But you took money in exchange for a percentage of 572 00:29:36,880 --> 00:29:39,400 Speaker 1: the businesses at a large percentage you regret any of this? 573 00:29:39,480 --> 00:29:42,720 Speaker 1: Was this a good decision? Has this been great? We've 574 00:29:42,840 --> 00:29:45,840 Speaker 1: done like over the last nine years three round four 575 00:29:45,920 --> 00:29:48,560 Speaker 1: runs of funding, including like our Steve money. So over 576 00:29:48,920 --> 00:29:53,200 Speaker 1: the last however nine years, we've raised um about twenty 577 00:29:53,280 --> 00:29:56,040 Speaker 1: nine million, like in total um and that's all public 578 00:29:56,120 --> 00:29:59,880 Speaker 1: and like we you know, each round of money like 579 00:30:00,600 --> 00:30:03,160 Speaker 1: you're giving something up, but you're you're putting more money 580 00:30:03,240 --> 00:30:05,560 Speaker 1: into the business to fuel its growth, to go bigger, 581 00:30:05,600 --> 00:30:07,680 Speaker 1: to go back. And has that happened? Have you seen 582 00:30:07,720 --> 00:30:11,160 Speaker 1: that directly happen? And when are you afraid each time 583 00:30:11,200 --> 00:30:14,560 Speaker 1: to let go of more? Like what's the threshold? I mean, 584 00:30:14,880 --> 00:30:18,360 Speaker 1: talk about it? You know, we one hundred percent have 585 00:30:18,480 --> 00:30:21,240 Speaker 1: taken term sheets for less money because we like try, 586 00:30:21,360 --> 00:30:23,880 Speaker 1: we trusted the partner more of course, Uh sorry, less 587 00:30:23,920 --> 00:30:27,200 Speaker 1: valuation because we're like this, you know, it's not a 588 00:30:27,800 --> 00:30:30,280 Speaker 1: there's a reason, like cliches exist and people always say, 589 00:30:30,320 --> 00:30:32,160 Speaker 1: you know when you're going, you know, working with a 590 00:30:32,200 --> 00:30:34,280 Speaker 1: business partner, like it's a marriage, Like would you want 591 00:30:34,280 --> 00:30:36,239 Speaker 1: to get into bed with this person? And like you 592 00:30:36,280 --> 00:30:38,760 Speaker 1: really need to think do you trust this person? As 593 00:30:39,000 --> 00:30:43,200 Speaker 1: can they create someone could not provide as much monetary value, 594 00:30:43,200 --> 00:30:46,760 Speaker 1: but they could provide more sweat equity value, more media value, 595 00:30:46,800 --> 00:30:49,840 Speaker 1: more street credit value. Are many It's not really always 596 00:30:49,840 --> 00:30:52,200 Speaker 1: about the money. People people make a joke it's not 597 00:30:52,200 --> 00:30:54,920 Speaker 1: about the money. It's about the money. It really, I 598 00:30:54,960 --> 00:30:57,440 Speaker 1: guess it eventually is about the money, because you could choose. 599 00:30:57,520 --> 00:30:59,880 Speaker 1: We've had different filters at different times. You know, are 600 00:31:00,000 --> 00:31:03,239 Speaker 1: aast round of funding. We Google Ventures let our are 601 00:31:03,280 --> 00:31:06,920 Speaker 1: around UM a few years ago, and we could have 602 00:31:07,000 --> 00:31:10,640 Speaker 1: closed that deal like the next day, like we were oversubscribed, 603 00:31:10,640 --> 00:31:13,000 Speaker 1: like we could have closed it was done, but we 604 00:31:13,040 --> 00:31:16,080 Speaker 1: had next to no women on the cap table, and 605 00:31:16,120 --> 00:31:19,400 Speaker 1: as female founders, that really bothered us. And so we 606 00:31:19,520 --> 00:31:22,560 Speaker 1: basically took an extra three months to make sure that 607 00:31:22,640 --> 00:31:24,560 Speaker 1: the rest of the cab table was filled with all 608 00:31:24,600 --> 00:31:30,360 Speaker 1: of our list of ownership basically like how the how 609 00:31:30,360 --> 00:31:34,880 Speaker 1: the pie is broken out? And so we killed ourselves 610 00:31:34,880 --> 00:31:38,560 Speaker 1: to make sure that we had the right representation around 611 00:31:38,560 --> 00:31:41,320 Speaker 1: the company from an investor standpoint, because we were in 612 00:31:41,320 --> 00:31:44,400 Speaker 1: a position where we could have choices, whereas like first 613 00:31:44,520 --> 00:31:47,200 Speaker 1: first days, we're very lucky Homered Ventures ended up being 614 00:31:47,200 --> 00:31:49,320 Speaker 1: such a great partner, but we didn't have a lot 615 00:31:49,320 --> 00:31:52,720 Speaker 1: of choices. Uh, like we we really didn't. And so 616 00:31:52,840 --> 00:31:56,000 Speaker 1: over time as the company continued to do well, we 617 00:31:56,200 --> 00:31:58,320 Speaker 1: ended up having more and more choices. And there's different 618 00:31:58,320 --> 00:32:01,000 Speaker 1: factors that you have in making decisions, and so it's 619 00:32:01,040 --> 00:32:03,600 Speaker 1: not just about the money. It's around to your points 620 00:32:03,720 --> 00:32:06,720 Speaker 1: at equity. It's around like how will this person help 621 00:32:07,040 --> 00:32:09,880 Speaker 1: help us leverage the company to its fullest potential? And 622 00:32:10,760 --> 00:32:14,360 Speaker 1: there is no way we could have gotten here without 623 00:32:14,560 --> 00:32:17,560 Speaker 1: the path that we chose, like we had no choice, 624 00:32:17,560 --> 00:32:19,640 Speaker 1: but there was We didn't We couldn't self fund it. 625 00:32:20,360 --> 00:32:24,040 Speaker 1: Two venture was really it was like venture or somehow 626 00:32:24,080 --> 00:32:26,400 Speaker 1: if we could, you know, get some sort of grant, 627 00:32:26,720 --> 00:32:29,680 Speaker 1: which we looked into from some types of programs um 628 00:32:29,760 --> 00:32:32,160 Speaker 1: but they would only have gotten us so far. And 629 00:32:32,200 --> 00:32:34,600 Speaker 1: no one was going to give to year olds that 630 00:32:34,640 --> 00:32:38,240 Speaker 1: didn't own anything the line of credit. So I think 631 00:32:38,320 --> 00:32:41,000 Speaker 1: that you know, we could ask this question a lot. 632 00:32:41,040 --> 00:32:44,240 Speaker 1: And I always say, like venture should be one path 633 00:32:44,360 --> 00:32:46,479 Speaker 1: that you look at, but there are a lot of 634 00:32:46,480 --> 00:32:49,640 Speaker 1: others you can explore. And I think because of things 635 00:32:49,760 --> 00:32:53,920 Speaker 1: like you know, Facebook and who painted the walls at 636 00:32:53,960 --> 00:32:58,000 Speaker 1: Facebook and um Silicon Valley and now with Shark Tank, 637 00:32:58,080 --> 00:33:00,400 Speaker 1: that people sometimes think that like that it is the 638 00:33:00,480 --> 00:33:04,080 Speaker 1: only path, or that path means more than others. And 639 00:33:04,800 --> 00:33:07,880 Speaker 1: we always encourage people to look at like for that 640 00:33:07,960 --> 00:33:11,360 Speaker 1: first year, at least for the first two years, if 641 00:33:11,440 --> 00:33:14,080 Speaker 1: you can afford to get it off the ground without 642 00:33:14,120 --> 00:33:19,000 Speaker 1: taking outside money, do that create more value? So it's interesting, 643 00:33:19,080 --> 00:33:21,000 Speaker 1: So it's good for people. Sometimes you just go on 644 00:33:21,040 --> 00:33:23,760 Speaker 1: a path and you're not really sure how it's going 645 00:33:23,800 --> 00:33:25,320 Speaker 1: to go. We don't have all these big plans. You 646 00:33:25,320 --> 00:33:29,400 Speaker 1: can ask these questions. You learn these words along the way. UM. 647 00:33:29,440 --> 00:33:31,640 Speaker 1: But and I bring up Mark Human a lot because 648 00:33:31,640 --> 00:33:34,360 Speaker 1: I speak to him when I have a like a 649 00:33:34,600 --> 00:33:39,520 Speaker 1: money business question. I call him. He's great. So, um, 650 00:33:39,640 --> 00:33:44,360 Speaker 1: I own one percent of Skinny Girl, which it's pretty 651 00:33:44,440 --> 00:33:46,480 Speaker 1: for ten years old, a ten year brand. I never 652 00:33:46,640 --> 00:33:49,720 Speaker 1: think about that. I mean without any debt. I think 653 00:33:49,720 --> 00:33:52,520 Speaker 1: that's pretty remarkable to be a pristine Knockwood brand. But 654 00:33:52,600 --> 00:33:54,600 Speaker 1: I um aside from the cocktail, and part of the 655 00:33:54,600 --> 00:33:56,920 Speaker 1: reason that I sold the cocktail was not for money. 656 00:33:57,040 --> 00:33:59,560 Speaker 1: It was for the marketing value. I wouldn't sell them 657 00:33:59,800 --> 00:34:01,440 Speaker 1: all of the I P because they were only a 658 00:34:01,480 --> 00:34:03,680 Speaker 1: liquor company. I said, you don't need the rest. That 659 00:34:03,720 --> 00:34:06,200 Speaker 1: was something just totally in my mind, creative. No lawyer 660 00:34:06,240 --> 00:34:08,200 Speaker 1: told me that. I thought of that myself. I said, 661 00:34:08,280 --> 00:34:11,600 Speaker 1: I just why would you need lip glass, genes, shapewear, 662 00:34:11,880 --> 00:34:15,480 Speaker 1: salardizing when you don't do that? Okay, what does your 663 00:34:15,680 --> 00:34:17,759 Speaker 1: end zone look like? What is the end zone to 664 00:34:17,880 --> 00:34:20,720 Speaker 1: the two of you? So when it comes to the skim, 665 00:34:22,080 --> 00:34:24,400 Speaker 1: the north Star for us has always been to be 666 00:34:24,440 --> 00:34:28,480 Speaker 1: the most impactful brand for this generation of women as 667 00:34:28,480 --> 00:34:31,520 Speaker 1: we go through like real ship. So it is about, 668 00:34:32,480 --> 00:34:36,360 Speaker 1: you know, how you handle the real things in your life, 669 00:34:36,480 --> 00:34:39,000 Speaker 1: and that's what people trust us for and that's what 670 00:34:39,040 --> 00:34:41,000 Speaker 1: they come to us for. And if we do that, 671 00:34:41,520 --> 00:34:45,279 Speaker 1: then we can buy what's in the miniguar. And that 672 00:34:45,480 --> 00:34:48,680 Speaker 1: is really how we think about what what's the scorecards say? 673 00:34:48,760 --> 00:34:52,120 Speaker 1: It's hard because we are so goal oriented and so 674 00:34:52,160 --> 00:34:54,600 Speaker 1: when we started it was like, if we do this, 675 00:34:54,840 --> 00:34:57,200 Speaker 1: then we can raise a seed round. If we raise 676 00:34:57,280 --> 00:34:59,239 Speaker 1: a seed round, then we have to get to a 677 00:34:59,280 --> 00:35:01,440 Speaker 1: million subscribe over as an x amount of time in 678 00:35:01,560 --> 00:35:04,120 Speaker 1: order to raise the money again. Because then you're on 679 00:35:04,160 --> 00:35:07,200 Speaker 1: that track and it became this, and then you prove 680 00:35:07,280 --> 00:35:11,319 Speaker 1: this and then yeah, and now it's not about that. 681 00:35:11,520 --> 00:35:13,880 Speaker 1: It's about we have the money to run the company. 682 00:35:14,200 --> 00:35:17,239 Speaker 1: We need to be really fucking good managers so that 683 00:35:17,400 --> 00:35:20,440 Speaker 1: everyone knows what their role is and that we are 684 00:35:20,440 --> 00:35:24,400 Speaker 1: continuing to build value day after day after day. Because 685 00:35:24,400 --> 00:35:27,319 Speaker 1: it's not now about we need to raise another round 686 00:35:27,320 --> 00:35:31,680 Speaker 1: of funding. Um, it's much more about the economics and 687 00:35:31,719 --> 00:35:35,240 Speaker 1: making this business as big as it can be while 688 00:35:35,280 --> 00:35:38,880 Speaker 1: also at the same time, you know, knowing the trade offs. 689 00:35:39,280 --> 00:35:43,040 Speaker 1: Does that involve more uh investment? Are we willing to 690 00:35:43,080 --> 00:35:45,359 Speaker 1: give up that equity? And those are all the things 691 00:35:45,360 --> 00:35:47,759 Speaker 1: that we think through, you know, on a on a 692 00:35:47,880 --> 00:35:51,560 Speaker 1: yearly basis. We check in, we have conversations about our 693 00:35:51,800 --> 00:35:55,160 Speaker 1: our partnership. What are the lines for us? And you know, 694 00:35:55,200 --> 00:35:58,000 Speaker 1: it's very clear we've gone through a lot together, we've 695 00:35:58,040 --> 00:36:00,600 Speaker 1: gone through a lot as a team, and and we 696 00:36:00,680 --> 00:36:05,160 Speaker 1: know that we want to have this work payoff for us, 697 00:36:05,640 --> 00:36:08,279 Speaker 1: and we also know what we're work. Do not underestimate 698 00:36:08,480 --> 00:36:12,800 Speaker 1: the managing of people, the choosing the right people, the 699 00:36:12,960 --> 00:36:15,239 Speaker 1: having to go through ten bad apples to get to 700 00:36:15,320 --> 00:36:18,120 Speaker 1: one good one. And it's a time suck. You have 701 00:36:18,160 --> 00:36:20,319 Speaker 1: to stop down the machine and it feels like it's 702 00:36:20,320 --> 00:36:22,239 Speaker 1: going to break because you have the wrong people. That 703 00:36:22,360 --> 00:36:23,879 Speaker 1: is why I did the show The Big Shot, because 704 00:36:23,920 --> 00:36:26,000 Speaker 1: I needed to stop down machine. I will die if 705 00:36:26,040 --> 00:36:28,880 Speaker 1: I do this all myself. And so it's very important 706 00:36:28,960 --> 00:36:31,480 Speaker 1: that you all are very selective and not pennywise and 707 00:36:31,480 --> 00:36:36,480 Speaker 1: dollar foolish when hiring, surrounding, when partnering, take care of people, 708 00:36:37,120 --> 00:36:40,040 Speaker 1: reward them. This all has to come full circle because 709 00:36:40,040 --> 00:36:42,879 Speaker 1: it's just you need the people beneath you in your machine. Okay, 710 00:36:42,920 --> 00:36:46,000 Speaker 1: the final question I have is about it just jumped 711 00:36:46,000 --> 00:36:48,319 Speaker 1: off the page because of be strong. My relief work 712 00:36:48,520 --> 00:36:52,520 Speaker 1: is bipartisan and everybody. We've gotten millions of dollars from Republicans, 713 00:36:52,560 --> 00:36:56,359 Speaker 1: from Democrats. We have people blaming the president when we're 714 00:36:56,360 --> 00:36:59,680 Speaker 1: in Puerto Rico blaming this one here complaining, and I 715 00:37:00,000 --> 00:37:03,319 Speaker 1: aways say, like I don't care. We're the money to 716 00:37:03,440 --> 00:37:05,400 Speaker 1: the people, like we don't want to be in this 717 00:37:05,480 --> 00:37:07,719 Speaker 1: complained blame game. We want to be able to just 718 00:37:07,760 --> 00:37:11,200 Speaker 1: have a conversation about what's going on in a communication, 719 00:37:11,320 --> 00:37:14,160 Speaker 1: and you are very much in the business of communicating. 720 00:37:14,800 --> 00:37:18,839 Speaker 1: And not only is every news network pushing their own 721 00:37:18,920 --> 00:37:22,200 Speaker 1: goddamn opinion, not even the agenda, their own opinion and 722 00:37:22,239 --> 00:37:25,279 Speaker 1: their own eye rolls on everything on CNN, on Fox News, 723 00:37:25,320 --> 00:37:28,800 Speaker 1: doesn't matter where you are, MSNBC, everybody is eye rolling 724 00:37:28,840 --> 00:37:31,440 Speaker 1: given their own opinion. It doesn't feel neutral at all. 725 00:37:31,800 --> 00:37:35,040 Speaker 1: And you cannot have a real conversation because you couldn't 726 00:37:35,040 --> 00:37:38,200 Speaker 1: say you couldn't say you were voting for Hillary Clinton. 727 00:37:38,560 --> 00:37:40,560 Speaker 1: People would came you. You couldn't say you were voting 728 00:37:40,560 --> 00:37:43,399 Speaker 1: for Donald Trump, people would came you. Everybody went into 729 00:37:43,440 --> 00:37:47,200 Speaker 1: their own hole and has voted their own way in 730 00:37:47,400 --> 00:37:50,160 Speaker 1: secret because they're scared to have the conversation because you 731 00:37:50,280 --> 00:37:53,680 Speaker 1: get told you're fucking moron, you don't know anything, badgered, 732 00:37:54,200 --> 00:37:58,759 Speaker 1: and it's become this mean, mean, terrible hostile place where 733 00:37:58,760 --> 00:38:01,720 Speaker 1: people can no longer commune to kate at dinner table. 734 00:38:01,800 --> 00:38:04,359 Speaker 1: This is my opinion. Here is why, and I respectfully 735 00:38:04,360 --> 00:38:07,680 Speaker 1: disagree with yours. That is gone, so people like you 736 00:38:07,840 --> 00:38:12,839 Speaker 1: have to have to break through and massage that. You know, 737 00:38:13,120 --> 00:38:16,440 Speaker 1: I think it just goes back to what is our 738 00:38:16,480 --> 00:38:18,319 Speaker 1: business model. And at the end of the day, the 739 00:38:18,320 --> 00:38:21,400 Speaker 1: business model was not to build towards how a specific 740 00:38:21,440 --> 00:38:25,400 Speaker 1: audience feels, and I think that that's been done. You know, 741 00:38:25,480 --> 00:38:28,160 Speaker 1: we saw that with Fox, we saw that with MSNBC. 742 00:38:29,040 --> 00:38:32,520 Speaker 1: They're great businesses in some ways, right, like they cater 743 00:38:32,680 --> 00:38:35,760 Speaker 1: to their audience. Especially we studied Fox News not because 744 00:38:35,760 --> 00:38:38,040 Speaker 1: we necessarily agree with it. Because you want to build 745 00:38:38,040 --> 00:38:41,240 Speaker 1: an audience company like Wow, that is one to study, 746 00:38:41,320 --> 00:38:43,400 Speaker 1: but you don't get to listen to everybody's opinion in 747 00:38:43,400 --> 00:38:45,920 Speaker 1: those situations. And I've learned that through different posts that 748 00:38:45,960 --> 00:38:48,359 Speaker 1: I've done that have pissed people up. I like going 749 00:38:48,360 --> 00:38:50,360 Speaker 1: into comments and hearing what they have to say becomes 750 00:38:50,400 --> 00:38:53,400 Speaker 1: this sort of discussion board, and that you get to 751 00:38:53,440 --> 00:38:56,440 Speaker 1: do that because you're bipartisans. You get to really see 752 00:38:56,440 --> 00:38:59,400 Speaker 1: when maybe it's something you personally thought, maybe you're wrong, 753 00:38:59,560 --> 00:39:02,040 Speaker 1: and you have to see someone else's perspective. It was 754 00:39:02,080 --> 00:39:05,960 Speaker 1: also for us about catering to our business model was 755 00:39:06,040 --> 00:39:10,440 Speaker 1: catering to a demographic, right, that's millennial women. It wasn't 756 00:39:10,480 --> 00:39:14,280 Speaker 1: too conservative a millennial women or too liberal millennial women, 757 00:39:14,600 --> 00:39:18,000 Speaker 1: and we saw that there was so much competition already 758 00:39:18,000 --> 00:39:23,480 Speaker 1: in that space, like a uh female focused brand for 759 00:39:23,560 --> 00:39:26,480 Speaker 1: women in New York in l A like that's been done, 760 00:39:26,719 --> 00:39:30,200 Speaker 1: that wasn't new. So for us, it was not only 761 00:39:30,480 --> 00:39:32,480 Speaker 1: something that we thought was right if you're going to 762 00:39:32,520 --> 00:39:34,319 Speaker 1: record on the news in a way that we get 763 00:39:34,320 --> 00:39:36,200 Speaker 1: people to trust us, but it was also the smarter 764 00:39:36,320 --> 00:39:39,319 Speaker 1: business play, right. Well, I like that you're saying that 765 00:39:39,360 --> 00:39:41,680 Speaker 1: and being honest about it. By the way, it's smarter 766 00:39:41,800 --> 00:39:45,560 Speaker 1: business plan philanthropy too, So it's interesting. Well, um, you 767 00:39:45,640 --> 00:39:48,600 Speaker 1: girls are wonderful. I'm impressed. I'm proud of you. But 768 00:39:48,640 --> 00:39:50,120 Speaker 1: I like the way you let each other speak and 769 00:39:50,160 --> 00:39:53,080 Speaker 1: you just have the confidence of each other's knowledge and 770 00:39:53,080 --> 00:39:56,000 Speaker 1: and um, it's very admirable and it's admirable to have 771 00:39:56,040 --> 00:39:58,560 Speaker 1: such a strong partnership of working relationship for this long. 772 00:39:58,600 --> 00:40:01,719 Speaker 1: It's as admirable as uh a marriage. To be honest 773 00:40:01,760 --> 00:40:03,759 Speaker 1: with you, and it's it's very impressive. I think it's 774 00:40:03,760 --> 00:40:05,560 Speaker 1: wonderful what you're doing, and I feel like you will 775 00:40:05,680 --> 00:40:09,719 Speaker 1: take this into your end zone. Thank you very much. 776 00:40:09,800 --> 00:40:11,839 Speaker 1: It's very surreal to hear that from me, So thank you. 777 00:40:17,160 --> 00:40:21,480 Speaker 1: What a lovely, lovely experience that was to speak to 778 00:40:21,880 --> 00:40:26,520 Speaker 1: the two young women who founded the SKIM went through 779 00:40:27,040 --> 00:40:31,319 Speaker 1: financial fundraising, didn't know exactly what they were doing, but 780 00:40:31,440 --> 00:40:33,960 Speaker 1: knew what they were saying, knew what they wanted, had 781 00:40:34,000 --> 00:40:38,840 Speaker 1: an idea ultimately attribute their success to hard work, drive, passion, 782 00:40:38,920 --> 00:40:41,920 Speaker 1: and determination. The more people we speak to who are 783 00:40:42,239 --> 00:40:46,439 Speaker 1: true undeniable successes, the more we're hearing very similar things. 784 00:40:46,520 --> 00:40:51,919 Speaker 1: We're hearing singular focus, goal oriented, hard work, no one's 785 00:40:51,960 --> 00:40:55,160 Speaker 1: gonna tell me no, asking other people around you, but 786 00:40:55,239 --> 00:40:58,520 Speaker 1: ultimately making the decision, going with your gut. Many roads 787 00:40:58,560 --> 00:41:01,759 Speaker 1: to rome, but but they all seemed to have a 788 00:41:01,840 --> 00:41:04,440 Speaker 1: certain number of similarities. So I'm proud of these women. 789 00:41:04,560 --> 00:41:07,919 Speaker 1: It was great and I continue to learn every day 790 00:41:08,600 --> 00:41:11,399 Speaker 1: on this podcast. So thank you for listening. Remember to rate, 791 00:41:11,640 --> 00:41:23,160 Speaker 1: review and subscribe. Just b is hosted an executive produced 792 00:41:23,160 --> 00:41:26,279 Speaker 1: by me Bethany Frankel. Just Be as a production of 793 00:41:26,320 --> 00:41:30,840 Speaker 1: Be Real Productions and I Heart Radio. Our Managing producer 794 00:41:30,920 --> 00:41:33,799 Speaker 1: is Fiona Smith and our producer is Stephanie Stender. Our 795 00:41:33,880 --> 00:41:37,319 Speaker 1: EP is Morgan Levoy. To catch more moments from the show, 796 00:41:37,400 --> 00:41:45,480 Speaker 1: follow us on Instagram at Just Be with Bethany