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Speaker 1: Now here's a highlight. From coast to coast AM on

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Speaker 1: iHeart Radio traveled the three simple steps buzz through those

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Speaker 1: four us. Well, the first one is always mentality, taking

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Speaker 1: control of your mentality back because most people you know,

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Speaker 1: and by no one's fault, I, become susceptible to the

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Speaker 1: media that they watch in the opinions of other people.

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Speaker 1: And you know, the true measure of freedom is to

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Speaker 1: be independent of the good opinion of other people. And

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Speaker 1: so the first thing is getting your mentality control back.

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Speaker 1: And so that requires a lot of discipline and cutting

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Speaker 1: down the amounts of sensational news headlines you allow yourself

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Speaker 1: to be exposed to and all that kind of thing,

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Speaker 1: putting out the complainers of your life out of your life,

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Speaker 1: and really letting go of the people who who become

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Speaker 1: sort of energy vampires. So that's the first parton and

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Speaker 1: the second part is once you get controlling your mentality back,

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Speaker 1: then your energy grows. You can't you get back to

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Speaker 1: your individualism that you had when you were born but

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Speaker 1: has been suppressed for all of these years. And so

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Speaker 1: what do you do with that new found energy? So

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Speaker 1: you have to connect it, you have to plug in

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Speaker 1: as I call it. So you plug in. And there's

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Speaker 1: different ways of doing that. There's lots of two of

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Speaker 1: them techniques, including in the in the book, but you

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Speaker 1: know a lot of One of the biggest ones, of course,

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Speaker 1: it is getting back into nature and making sure that

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Speaker 1: you meditate and you're able to let your hundred billion

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Speaker 1: neurons that you were born with actually go out and

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Speaker 1: play and do the things they were supposed to do

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Speaker 1: when you were born and they haven't been able to

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Speaker 1: do for wherever age you are. And then after that,

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Speaker 1: it's how you take that power that's kind of depth

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Speaker 1: of power that you've now developed and you aim at

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Speaker 1: at something. So now it's a it's a bit like

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Speaker 1: drawing a bow and adding an arrow, and then how

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Speaker 1: do you aim the arrow? So you aim the arrow,

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Speaker 1: what do you go at? And so you said an

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Speaker 1: intention and an intention is not a goal and intention

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Speaker 1: it's something that fills you full of awe and flow

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Speaker 1: and it's it's it doesn't matter what it may be.

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Speaker 1: It could be an arts or craft, but in my

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Speaker 1: case it's in business. And so for me it was,

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Speaker 1: you know, creating a company that had an impact and

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Speaker 1: I'm in the medical fields, had an impact in patients

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Speaker 1: lives and was a huge success. So you know, I

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Speaker 1: did that whole process, started it with two hundred dollars

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Speaker 1: and sold it one hundred and five million, and I've

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Speaker 1: done that in a row. Yeah, it's good. The numbers

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Speaker 1: make people happy. People say that's fantasy. But it's so easy.

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Speaker 1: It's not difficult. It's it's it's so much easier than

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Speaker 1: people think. And so that's why I wrote the books.

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Speaker 1: And so my mother always taught me do the right thing.

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Speaker 1: And so when I sold my first company, you know,

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Speaker 1: I said to my wife, what do I do now?

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Speaker 1: And she said, well, do another one. Yeah. Well, well

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Speaker 1: she said, write it up, send it out, and then

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Speaker 1: start another company. And that's you know, I learned said

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Speaker 1: eight years ago, to say yes, dear, so dear, and

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Speaker 1: that's what I've done. So I've done it. I'm on

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Speaker 1: my fist company now, So I've done it. You know,

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Speaker 1: I've sold three companies. I've got two that i'm running

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Speaker 1: right now. But but it's it's a lot simpler than

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Speaker 1: people think. And so I don't want I don't want

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Speaker 1: your listeners to be put off by the numbers. Every

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Speaker 1: single person that's hearing this is capable of doing exactly

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Speaker 1: the same thing. Because I have no qualifications and no talent.

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Speaker 1: I just I just have followed these principles, these steps,

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Speaker 1: the three simple steps, and I and the authenticity of

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Speaker 1: it is that there's no one in the world who

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Speaker 1: needs those three simple steps more than me even today.

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Speaker 1: So I still follow the three simple steps and everything

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Speaker 1: that I do. You obviously there must have known something

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Speaker 1: about the businesses, right, even though they might not have

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Speaker 1: been your chosen field. No, you know it's not. I

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Speaker 1: didn't because because the thing is all the good entrepreneurs

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Speaker 1: that I know, the successful ones that I know, and

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Speaker 1: if i'm you know, if I can be humble enough

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Speaker 1: to consider myself successful. By the way, people just success.

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Speaker 1: They didn't start out to be successful entrepreneurs. They started

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Speaker 1: out to fix something or create something that didn't exist.

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Speaker 1: So people get mad. Okay, So like Richard Branson got

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Speaker 1: mad because he couldn't get to his girlfriend when his

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Speaker 1: flight was canceled, so he charted an airplane, filled it

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Speaker 1: up with strangers, and hey, presto, he starts an airline

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Speaker 1: called Virgin Atlantic. Susan Blakeley, so she gets upset. So

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Speaker 1: she gets upset because she has this pante hoos with

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Speaker 1: a line on it, and so she cuts the toe

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Speaker 1: off and she figures out, what if I make these

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Speaker 1: things this way, and she builds a billion dollar business

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Speaker 1: that way. And so with my own companies, the same thing.

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Speaker 1: Things got under my skin and I decided, you know what,

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Speaker 1: I need to do something about that. And that's what

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Speaker 1: most entrepreneurs are. Most entrepreneurs don't start out to be entrepreneurs.

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Speaker 1: They start out with something that's an issue or it's

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Speaker 1: something that gets into their skin, and they decide to

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Speaker 1: fix it and they become ontomnurse by default. Well, and

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Speaker 1: people would expect, though, that you had to work a

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Speaker 1: hundred hours a week in order to do this. You didn't.

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Speaker 1: You you worked about what five hours a day? Maybe, well,

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Speaker 1: I've always worked well for five hours or lessan five

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Speaker 1: hours a day. But it's not a gimmick or a

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Speaker 1: new age thing. It's a it's a deliberate way to

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Speaker 1: keep peak brain performance. So the thing is, when you

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Speaker 1: work in the corporate world, all the surveys that are

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Speaker 1: being done to look at how people work and how

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Speaker 1: much productivity is shows that the average person who works

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Speaker 1: nine hours a day is only productive for about two

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Speaker 1: hours and fifty three minutes in that environment, and the

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Speaker 1: rest of the time is around the coffee you know,

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Speaker 1: the coffee pot of the water cooler, or searching online,

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Speaker 1: talking to family, or whatever it may be. So when

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Speaker 1: you start your own company, you kind of go into

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Speaker 1: the company thinking, well, I've got to work eight or

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Speaker 1: nine hours a day, and burnout is a real issue

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Speaker 1: when you do that, because you don't have all those

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Speaker 1: distractions anymore. You're on your own, and so you have

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Speaker 1: to be very careful how you structure your day and

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Speaker 1: to be productive. So what I do is I structure

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Speaker 1: my day into dedicated work times and then dedicated distraction times.

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Speaker 1: So the dedicated work times are where I'm working on

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Speaker 1: something where I need a lot of analysis, and then

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Speaker 1: after two hours, you can't concentrate for more than two hours.

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Speaker 1: That's proven scientifically, So you move out and you go

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Speaker 1: for a walk, or you meet your partner for a

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Speaker 1: lunch or something like that, and you just so you

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Speaker 1: split your day up like that. So basically five hours

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Speaker 1: of productive work and two or three hours of deliberate

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Speaker 1: distraction work. But you have to be very disciplined about it.

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Speaker 1: And so the practical magic of the five hour work day.

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Speaker 1: It kind of gives you tools and techniques in order

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Speaker 1: to be disciplined about splitting when you're in business by

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Speaker 1: yourself splitting your work day up into that that sort

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Speaker 1: of structure, and that's available on the website, and there's

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Speaker 1: no gimmick with it, there's no attachment to it. You

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Speaker 1: can just go on the website and download it. You

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Speaker 1: must have a gift or an act to hire good people,

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Speaker 1: you must, yeah, So, so intuition is the key, and

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Speaker 1: so all the tools and techniques. One of the one

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Speaker 1: of the core things that we aim at with all

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Speaker 1: of these tools and techniques is to develop a deeper intuition. Now,

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Speaker 1: you know, females have a huge advantage in this field

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Speaker 1: because they all all they all seem to have this

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Speaker 1: incredible intuition. Men don't prize their intuition as much today

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Speaker 1: as they used to several hundred years ago, so people

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Speaker 1: like me have to really work on the intuition. So

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Speaker 1: there's tools and techniques to deepen your intuitions. So when

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Speaker 1: you're hiring people, there's not so much about trying to

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Speaker 1: hire the best person or trying to analyze, you know,

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Speaker 1: who's got the best qualifications. It really you have to

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Speaker 1: go with your instincts and your gut, and so if

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Speaker 1: you if you use certain tools and techniques that can

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Speaker 1: deepen your intuition, then you can make better decisions. That's

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Speaker 1: amazing how it works. It seems difficult, but it's pretty simple.

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Speaker 1: What you really understand it? Right? Understand what the techniques

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Speaker 1: and the principles behind this. Yes, because well, first of all,

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Speaker 1: so as as a kid, you know, I read hundreds

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Speaker 1: of biographies, and so I saw these patterns of behavior

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Speaker 1: in all successful people in business, in arts and adventures.

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Speaker 1: You know, I saw the same patterns of behavior and

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Speaker 1: I just decided to mimic them because I wanted to

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Speaker 1: get out of my version of Quickland. And I found that,

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Speaker 1: oh my god, it works for me too, and so

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Speaker 1: I just followed. I just I followed that. Now with

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Speaker 1: being then becoming a physicist and then trying to understand

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Speaker 1: the interaction of matter and energy, then I realize why

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Speaker 1: these things work. Obviously these other people just did it,

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Speaker 1: and it worked, and so they just kept doing it.

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Speaker 1: So I've understood the science behind it, and I think

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Speaker 1: we live in an age where people are rightly cynical

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Speaker 1: and they need this science and the facts behind Why

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Speaker 1: does it? You know, So it's so, okay, I'll do

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Speaker 1: this technique, but why does it work? And so that's

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Speaker 1: what my books talk about, is not just do this

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Speaker 1: because I say to do it, but do it because

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Speaker 1: scientifically it's proven to be a good thing to do.

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Speaker 1: Did you find a certain niche, niche that you develop

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Speaker 1: your companies around. Did you find a need and then

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Speaker 1: you built the company on that need? Yeah? So I

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Speaker 1: found I found things that made me mad, and then

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Speaker 1: I started and I didn't really know what I was

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Speaker 1: getting into when I started that, you know. The first one,

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Speaker 1: I fell out with my boss, who was the CEO

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Speaker 1: of a small company in the Midwest where I was

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Speaker 1: working at the time, and I just that, you know,

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Speaker 1: so I couldn't get him to believe. I gave him

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Speaker 1: a plan. I said, look, we need to do this.

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Speaker 1: And this went on for about a year. You know,

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Speaker 1: every three months would have a big argument, a big

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Speaker 1: blow up, and I said, we need to do this,

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Speaker 1: and he would he would give me good reasons why

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Speaker 1: it shouldn't be done. And I completely agree. Why, you know,

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Speaker 1: I understood his reasoning. He wasn't making a bad decision.

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Speaker 1: But then in the end you have to say, Okay,

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Speaker 1: I'm going to put my money where my mouth is.

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Speaker 1: And so I just said, you know what, I'm going

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Speaker 1: to do this. So I convinced him to sell me

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Speaker 1: the rights to the product that was the issue between

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Speaker 1: the two of us. And then I just started and

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Speaker 1: I didn't know what I was doing. And I don't

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Speaker 1: think you need to know what you're doing. You just

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Speaker 1: need to start and you figure it out from there.

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Speaker 1: Does luck play a factor in any of this, Trevor,

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Speaker 1: I don't believe so, no, none whatsoever. I think you

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Speaker 1: can look back and you can say, it wasn't that

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Speaker 1: lucky that I bumped into that person at that point,

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Speaker 1: And wasn't it lucky that that person pointed me to

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Speaker 1: somebody else? And wasn't it lucky that I just happened

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Speaker 1: to be in that place at that point. I don't

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Speaker 1: think that works at all. So I think if you

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Speaker 1: I don't think it's luck. I think if you set

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Speaker 1: a strong intention and you hold it in your mind

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Speaker 1: with a great imagination and great emotion, then I think

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Speaker 1: all synchronicity falls into place. And the way I've looked

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Speaker 1: at it. In my life is if if I was

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Speaker 1: to try and say, how am I going to get

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Speaker 1: from here to where I want to go? I could

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Speaker 1: never figure it out. But when I've got to where

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Speaker 1: I intended to go and I look back, I always

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Speaker 1: look back and I go, well, my goodness, if that

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Speaker 1: hadn't happened, then that wouldn't happened. And if that hadn't happened,

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Speaker 1: then that wouldn't happen. And it seems like a magical

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Speaker 1: sort of snakes and ladders. You could you could never

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Speaker 1: figure it out looking forwards, but looking backwards you say, well,

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Speaker 1: it all seemed to be falling into place. But I

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Speaker 1: think it falls into place only because you have the

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Speaker 1: right attitude and you hold this high intention. No matter what,

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Speaker 1: you hold onto your dream, no matter what. It's like,

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Speaker 1: destiny takes over, something takes over and makes these things

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Speaker 1: happen for you, doesn't it is? It is for me.

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Speaker 1: It's almost like life recognizes the magic and the light

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Speaker 1: of this huge dream that you have and says, you

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Speaker 1: know what, I'm going to help this guy out, and

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Speaker 1: then all these things fit into place, and that you know.

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Speaker 1: So I write about this extensively in the book then,

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Speaker 1: and I teach it in my courses too, and I

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Speaker 1: have thousands of emails from all over the world of

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Speaker 1: people experiencing exactly the same thing. Once they get this

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Speaker 1: huge intention and they hold it no matter what, then

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Speaker 1: this magic seems to happen around them and they end

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Speaker 1: up just shaking the head and said, this is just incredible.

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Speaker 1: It's so incredible that if I wrote it as a screenplay,

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Speaker 1: no one would believe it. What would you say, Trevor,

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Speaker 1: for you personally, has been the most magical thing that

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Speaker 1: you think has happened to you? Well, I have to

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Speaker 1: go back in time a little bit too. When I

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Speaker 1: was younger and I had I was in the Royal

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Speaker 1: Navy and I took compassionate leave and there was a

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Speaker 1: big soccer game on TV, and I just I was lonely,

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Speaker 1: and I all my mates had girlfriends and they were

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Speaker 1: all getting engaged and getting married. I must have two

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Speaker 1: heads or something, and nothing was working on that front

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Speaker 1: for me at all. But I really did feel lonely,

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Speaker 1: and I went in a partnership. I just wanted someone

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Speaker 1: to spend time with, absolutely, and so it was my

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Speaker 1: turn to take my mother for her chemotherapy. She was

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Speaker 1: she was dying the breast cancer at the time, and

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Speaker 1: I was being a typical young idiot, you know, I

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Speaker 1: didn't want to go because it was a soccer game

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Speaker 1: on TV. But it was my turn, so reluctantly I

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Speaker 1: took her to the hospital and I was wheeling her

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Speaker 1: through the ward and the door opened and a nurse

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Speaker 1: stepped out, and the nurse and my mum hugged and

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Speaker 1: I could tell they had a huge bond. And that's

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Speaker 1: my wife today. I love it. Yeah, it's great, it's great.

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Speaker 1: It was wonderful. I got this. It was like a

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Speaker 1: lightning bolt hit me in the back of the head.

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Speaker 1: Did you talk about magical? M that's it works that way?

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Speaker 1: It does? It does? I mean it took me six

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Speaker 1: months to pluck up the courage to actually ask her out,

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Speaker 1: but to different things. Yeah, that's right, that's right that

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Speaker 1: you got to do on your own. Exactly. What would

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Speaker 1: you say is out there that makes these things happen?

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Speaker 1: Is it a godlike thing? What what's happening out there

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Speaker 1: that makes these things happen? Because we both agree it's

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Speaker 1: not luck. There's something else there. I don't think it's

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Speaker 1: outside of us. I think it's in I personally think

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Speaker 1: it's inside of us. So you know, I don't I don't.

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Speaker 1: I don't care if I'm a living sense of being,

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Speaker 1: and I don't care if I'm a hologram, and I

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Speaker 1: don't care if I'm a pawn in some god's video game.

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Speaker 1: I just want to be happy and successful in whatever

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Speaker 1: I happen to be of any those things, I don't

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Speaker 1: really care what it is. But but you know, in

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Speaker 1: any religion, I'm not religious, but but but I've studied

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Speaker 1: many religions, and so in every religion you have the

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Speaker 1: phrase the Kingdom of God is within, And I do

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Speaker 1: believe that it's inside of you, and you have to

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Speaker 1: tap into that, and you can do it with simple ways.

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Speaker 1: You can, you know, meditation and and slection, contemplation, walking

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Speaker 1: in nature. Those things help you get withinside yourself and

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Speaker 1: find something you never realized existed, this power that's inside.

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Speaker 1: And I think everyone has the ability to tap inside

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Speaker 1: themselves and do and become the best version of themselves.

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Speaker 1: Do you meditate often every day? Every morning? Yeah? I

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Speaker 1: was since I about twenty two. Now, what is your

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Speaker 1: technique for meditations? How do you do it? Very simple

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Speaker 1: because because my mind is like everybody else's, it's full

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Speaker 1: of chatter all the time. So I call it taking

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Speaker 1: quiet time. And so I get a half an hour

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Speaker 1: before anyone else in the house is awake, and I

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Speaker 1: find a nice quiet corner of the house, or the yard,

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Speaker 1: or if or the woods, if it's a nice if

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Speaker 1: it's a good season, and I just sit quietly, and

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Speaker 1: I do I follow my breath for twenty to thirty minutes,

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Speaker 1: and that's it. Nothing more complicated than that. Do you

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Speaker 1: feel charged up after that? I don't feel any different.

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Speaker 1: But if on the on the days when I don't

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Speaker 1: do it, if it's let's say I'm getting a five

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Speaker 1: o'clock flight or something like that, Lynn my wife will

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Speaker 1: tell three o'clock in the afternoon, she'll say to me,

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Speaker 1: you didn't take a quiet time this morning, did you?

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Speaker 1: And she can perceive a difference in my persona and

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Speaker 1: my energy enthusiasm, and I have to admit to it.

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Speaker 1: I look I they sheepishly admit to it, like like

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Speaker 1: a dog with his tailtooth, like no, no, I didn't,

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Speaker 1: I skipped it this morning, and so so everyone else

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Speaker 1: notices it, but I perhaps don't. If you've ever had

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Speaker 1: like a couple days that you went without meditation in

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Speaker 1: a role? It has happened, especially you know, if you

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Speaker 1: if I've had the flu or something like that, Okay occasions,

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Speaker 1: if that's happened, and I can't imagine my life without

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Speaker 1: taking meditation. Of all my best ideas come when I meditate.

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Speaker 1: So so I feel a lack of creativity when I

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Speaker 1: don't do it. And meditation works for different people in

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Speaker 1: different ways, doesn't it. Well, you see, I think of

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Speaker 1: meditation is sort of a group word, like sports. So

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Speaker 1: if someone if a Martian arrived now and said, tell

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Speaker 1: me about sport. I'm a soccer fan, so I'd get

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Speaker 1: a football and the ball and we'd go to the

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Speaker 1: field and place. You're a Manchester United fan, aren't you.

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Speaker 1: I thought you said we couldn't curse on this film. Okay,

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Speaker 1: that's true, we can't. No, I'm a Liverpool Okay, So

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Speaker 1: I took a chance. It was good. It was a

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Speaker 1: good try, so so you know, so I would I

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Speaker 1: would do that, but someone else had taken bowling, or

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Speaker 1: someone else had taken to play badminton or tennis or something.

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Speaker 1: So I think meditation is the same thing. There are

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Speaker 1: thousands of techniques. You just have to find one that

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Speaker 1: works for you. I'll have the same benefits at the core,

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Speaker 1: but just find one that works for you. Tell us

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Speaker 1: a little bit more about the free download on your website.

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Speaker 1: So it's a practical magic of the five hour work day.

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Speaker 1: It talks about the old days, the good days before

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Speaker 1: the Industrial Revolution and what life was like, which I

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Speaker 1: think is in our DNA, and then it talks about

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Speaker 1: how that was ripped from us through the Industrial Revolution

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Speaker 1: and how we live in this amazing time now. There's

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Speaker 1: never been a better time to reinvent yourself or start

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Speaker 1: a company and get rapid financial independence. And I think

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Speaker 1: a lot of people will look back on this time,

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Speaker 1: as you know, I might look back as a grandparents

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Speaker 1: or a great grandparent and look back and say, that

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Speaker 1: was the time to be anything you want possibly want

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Speaker 1: to be. Because we live in a time where technology

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Speaker 1: allows us to sit in front of our computer and

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Speaker 1: engage the world instantly, So we can get big fast,

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Speaker 1: and we can be successful very quickly if we do

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Speaker 1: things in the right way. If you follow the steps

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Speaker 1: in the right way, there's nothing to stop you being successful.

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Speaker 1: Listen to more Coast to Coast AM every weeknight at

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Speaker 1: one am Eastern and go to Coast to Coast am

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Speaker 1: dot com for more