WEBVTT - Bloomingdale's CEO Olivier Bron Talks Consumer Spending

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News. Ollivier, Great to see

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<v Speaker 1>you again. I think it's been a year since we

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<v Speaker 1>last spoke.

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<v Speaker 2>Yes, good morning, room, and welcome in Bloomingdale's. Absolutely.

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<v Speaker 1>I think the last time we spoke was also, of

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<v Speaker 1>course the big window unveiling that you do every year

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<v Speaker 1>here at Bloomingdale's flagship store in Manhattan. This year, of course,

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<v Speaker 1>it's a big takeover, big partnership that you've had all

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<v Speaker 1>year long with Burberry.

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<v Speaker 3>Oh, we've been working like for a year and a

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<v Speaker 3>half to build this partnership and to make that happen

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<v Speaker 3>such a special moment, this you know, holiday moment, this

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<v Speaker 3>window and vale. It's really a big deal for Bloomingdale's

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<v Speaker 3>and always a great moment for all our ecosystem and

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<v Speaker 3>all stakeholders.

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<v Speaker 4>So you know, I was speaking with the CEO of Burberry.

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<v Speaker 1>I was teasing him about an American basically taking over

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<v Speaker 1>one of the most iconic British brands, and of course

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<v Speaker 1>you're a Frenchman who's now running one of the most

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<v Speaker 1>iconic American retail brands out there. But there are a

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<v Speaker 1>lot of parallels between both what each of you do

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<v Speaker 1>when it comes to the type of consumer that you're

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<v Speaker 1>trying to appeal to. It's luxury, but it's it's broad,

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<v Speaker 1>it's diverse, I should say, right.

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<v Speaker 2>Oh, that's very right.

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<v Speaker 3>I think first, you know, it's a long, lastic partnership

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<v Speaker 3>with Barbery that we're very proud of, and you know

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<v Speaker 3>we've been navigating. It's two heritage brands. There is a

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<v Speaker 3>strong legacy. I think there are one hundred and seventy

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<v Speaker 3>years old. We're one hundred and fifty years old. It's

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<v Speaker 3>a very long history, long legacy, and we're both working

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<v Speaker 3>on reinventing the future of this brand and preparing the future.

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<v Speaker 3>So that's really really amazing. But you're right, there are

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<v Speaker 3>a lot of you know, it's two icons united together

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<v Speaker 3>and about storytelling, about heritage, about but also about innovation.

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<v Speaker 2>This is really what we're building.

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<v Speaker 1>We'll talk a little bit more about that, because as

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<v Speaker 1>we start to talk about these legacy brands and sometimes

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<v Speaker 1>fall out of favor and then we see this resurgence

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<v Speaker 1>in them. I know a lot of that is because

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<v Speaker 1>of the work that you do behind the scenes. Some

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<v Speaker 1>of that are just cultural shifts. When you look at

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<v Speaker 1>the recent success the Bloomingdale's has had reigniting sales growth

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<v Speaker 1>and just getting people to talk about Bloomingdale's a lot more.

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<v Speaker 3>What trow of that, I think it's really about, you know,

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<v Speaker 3>coming back to the origins. What we want to build

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<v Speaker 3>right now with the team is actually rebuilding the next

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<v Speaker 3>golden age of Bloomingdale's.

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<v Speaker 2>We heard a lot about.

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<v Speaker 3>Bloomingdale's in the seventies, in the eighties when it was

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<v Speaker 3>really the place to go. And actually, you know, right now,

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<v Speaker 3>what we're trying to build is really recreating these destinations

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<v Speaker 3>Bloomingdale's and we're an icon, but we have to reinvent ourselves.

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<v Speaker 2>It's also what Josh is doing with Burbery.

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<v Speaker 3>This is what we're aiming to do at Bloomingdale's with

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<v Speaker 3>one key focus is actually handhand saying bringing back customer experience,

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<v Speaker 3>customer delight in our stores and really based on building

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<v Speaker 3>relationship connections.

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<v Speaker 2>E's raw. This is what is making us different.

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<v Speaker 1>So what do you want your stores to be? And

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<v Speaker 1>not just the flagship. I know, the flagship is always

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<v Speaker 1>going to be the jewel, It's always going to have

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<v Speaker 1>the best of everything. But as you look at your

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<v Speaker 1>stores around the countries, the ones that are in smaller cities,

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<v Speaker 1>smaller markets.

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<v Speaker 4>What do you want those stores to build?

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<v Speaker 3>You know, my dream I think for both our brand

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<v Speaker 3>talkers and our customers to be the destination when you

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<v Speaker 3>come to New York, but also our local stores in

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<v Speaker 3>the different regions. It's really to be the destination. My

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<v Speaker 3>secret dream is actually when customers on Saturday noon close

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<v Speaker 3>the door of their house, the first thing that actually

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<v Speaker 3>think about is actually coming to Blooming Deals, whether they

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<v Speaker 3>spend or not, just spending time enjoying being there, connecting

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<v Speaker 3>with people, saying new things, newness, you know, finding a

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<v Speaker 3>small product, a big product, but just being astonished by

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<v Speaker 3>what's happening.

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<v Speaker 2>That's what I would love people to feel.

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<v Speaker 1>Do you feel customers still want to come physically into

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<v Speaker 1>stores like this, particularly department stores.

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<v Speaker 3>I should say yeah, I'm absolutely convinced about that. You know,

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<v Speaker 3>it's not because we're living in a digital world. Like

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<v Speaker 3>actually people will stay you know, in their home, not

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<v Speaker 3>living their house and just being you know, on their couch,

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<v Speaker 3>on their sofa with their computer. I think people need connection,

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<v Speaker 3>They need relationship even more than before now that we

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<v Speaker 3>have these you know, digital devices and all these social

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<v Speaker 3>media as it's raw, I think people seek for relationship

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<v Speaker 3>and This is what we're refocusing on right now, is

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<v Speaker 3>bringing experiences, not only great products, but really bringing experiences.

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<v Speaker 3>Is that create the conditions of relationship. People wants to

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<v Speaker 3>connect and we want them to connect at Bloomingdale's.

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<v Speaker 1>I want to talk about the relationship that you have

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<v Speaker 1>with your brand partners because when we talk about the

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<v Speaker 1>evolution of the department store, one thing that hurt it

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<v Speaker 1>was the idea that a lot of brands started selling

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<v Speaker 1>on their own, whether their own stores or eventually obviously

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<v Speaker 1>with their own e commerce operations. So there was another

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<v Speaker 1>channel for people to get Burberry or to get Chanel

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<v Speaker 1>or whatever other products they want. But you still maintain

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<v Speaker 1>those partnerships in a very strong way, and I am

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<v Speaker 1>curious as to what the balance is and making sure

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<v Speaker 1>that those dollars flow through Bloomingdale's.

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<v Speaker 3>You know Roman Historically, I think over the past probably

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<v Speaker 3>thirty years, I think particularly US department stores probably lots

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<v Speaker 3>to bid their DNA, and probably you know, the strategy

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<v Speaker 3>of the deputment stores and the strategy of the brands

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<v Speaker 3>probably diverged a bit. Our goal right now is to

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<v Speaker 3>bring them back together and realign the strategy of the

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<v Speaker 3>brand and the strategy of debutment stores. What does that mean.

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<v Speaker 3>It means that actually the brands invested a lot, not

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<v Speaker 3>only on products and newness, but on experiences, storytelling, market branding,

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<v Speaker 3>and we were obsessed about, you know, optimazing our financial model,

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<v Speaker 3>about investing in digital, investing in data. I think we

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<v Speaker 3>have to bring back these experiences to the customer. We

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<v Speaker 3>want to cascade this brand storytelling to our customers. This

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<v Speaker 3>is why we need to invest in our stores. This

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<v Speaker 3>is why we need to give space to our brand partners.

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<v Speaker 3>This is why we have to keep bringing innovation and

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<v Speaker 3>new nests in our stores to keep the excitement going on.

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<v Speaker 1>I want to talk about this particular holiday season. I mean,

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<v Speaker 1>times are a little bit challenging economically, and there's been

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<v Speaker 1>a lot of talk about how much capacity the consumer

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<v Speaker 1>has to spend. Are you feeling optimistic about what people

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<v Speaker 1>will spend on this year?

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<v Speaker 3>You know, I'm actually couciously optimistic. The trend over the

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<v Speaker 3>past few months has been amazing at blooming Dale's.

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<v Speaker 2>So we feel pretty strong.

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<v Speaker 3>You know, we feel pretty strong about our customers feedbacks,

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<v Speaker 3>about our partner feedback, about the current trend that we're experiencing,

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<v Speaker 3>and we're building such a great event for this holiday

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<v Speaker 3>season that we're convinced that we resonate very very well

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<v Speaker 3>with the customer.

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<v Speaker 2>You know, the customer now now three years ago was

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<v Speaker 2>all about luxtory, high, lextury, etcetera.

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<v Speaker 3>We can feel that customer changes, behavior changes in a

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<v Speaker 3>bit a bit more to high, low, to contemporary to luxury,

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<v Speaker 3>and you know what, this is exactly what Blooming Tell's about.

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<v Speaker 3>So we feel very very strong about these holiday season.

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<v Speaker 1>How are you anticipating having to have any sort of

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<v Speaker 1>meaningful discounts sort of above and beyond what would normal

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<v Speaker 1>be normal for the holiday season.

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<v Speaker 2>This is not what we're planning. I think.

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<v Speaker 3>You know, we feel very very strong about the storytelling

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<v Speaker 3>that we're cascading about, you know, telling the story of

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<v Speaker 3>the brand, telling the story about this happy together about

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<v Speaker 3>you know, these activations we're bringing the store. The excitement,

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<v Speaker 3>the vibration, the energy in the store is absolutely amazing,

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<v Speaker 3>and I'm convinced that actually will resonate very very well

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<v Speaker 3>with what customers are expecting for this holiday season.

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<v Speaker 1>Let's get to the idea of what exactly you're selling,

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<v Speaker 1>because when I hear you talk, you don't seem like

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<v Speaker 1>you're selling a product, you're selling an ethos or a

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<v Speaker 1>lifestyle or whatever you want to do, and that's going

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<v Speaker 1>to be difficult because you're also selling something that can change,

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<v Speaker 1>you know, in a minute. You know, customers just decide

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<v Speaker 1>they want to feel something different. So how do you

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<v Speaker 1>sort of do you keep up with that? Do you

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<v Speaker 1>follow them or do you try to lead?

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<v Speaker 2>Yeah, I think that's a great point.

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<v Speaker 3>We're selling products first, Yeah, but I think it's how

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<v Speaker 3>we're selling this product that matters. I think the section

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<v Speaker 3>that the buyers and fashion directors have done is absolutely amazing.

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<v Speaker 3>We have treity gift shops, you know, with low price point,

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<v Speaker 3>highest price point, with the trend and newness extra. They

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<v Speaker 3>spent a year actually selecting the right products. And I'm

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<v Speaker 3>very very proud about the exclusive products, about the selection

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<v Speaker 3>that we've made because I'm convinced that actually there's something

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<v Speaker 3>for everyone at Bloomingdale's. It's also what's making Bloomingdale's very

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<v Speaker 3>special compared to other department stores is actually truly believed

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<v Speaker 3>that actually everyone can find something to buy and to

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<v Speaker 3>gift at Bloomingdale's. But to right, our job is to

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<v Speaker 3>be always at the edge, always, you know, finding the

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<v Speaker 3>new trends, discovering the new trends of teams are flying

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<v Speaker 3>the world to find the new upcoming trend and to

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<v Speaker 3>bring it to our customer new brands, small brands, big brands.

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<v Speaker 3>It's very important that actually we keep bringing this trend

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<v Speaker 3>because is exactly what our customers are looking for.

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<v Speaker 1>I'm curious with some of the newers, the upstarts that

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<v Speaker 1>are looking to sort of break in. I know, certainly

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<v Speaker 1>here at the flagship just walking through it, I seek

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<v Speaker 1>you've embraced a lot of you know, what would normally

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<v Speaker 1>be obscure brands and sort of brought them to the

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<v Speaker 1>public's attention. How do you find those folks? Did they

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<v Speaker 1>come to you or do you sort of search them out?

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<v Speaker 3>I think this is where there's two things, you know.

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<v Speaker 3>I think this is where we have to open to

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<v Speaker 3>a world. You know, when you're talking about just being

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<v Speaker 3>American leading an iconic British brand and maybe in French,

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<v Speaker 3>I think right now it's actually the market is global,

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<v Speaker 3>and it's very important that we keep our eyes wide

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<v Speaker 3>open on what's happening.

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<v Speaker 2>In the world.

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<v Speaker 3>So yes, we're very much, you know, paying attention to

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<v Speaker 3>American brands and new US brands, but we actually open

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<v Speaker 3>our eyes on the world on when it's coming to

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<v Speaker 3>new brands and really are fashion directors and our buyers

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<v Speaker 3>are very very very connected, you know, traveling the world

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<v Speaker 3>to find these small brands emerging trends in different countries.

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<v Speaker 3>Could be in Korea, in Japan, in Europe. So it's

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<v Speaker 3>it's very interesting what's happening right now. And you have

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<v Speaker 3>so many now with digital world, social Media's so many

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<v Speaker 3>emerging trends, new brands, niche brands, and it's very exciting

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<v Speaker 3>to be part of this world right now.

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<v Speaker 1>Is there a sense when we talk about the re

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<v Speaker 1>emergence of Bloomingdale's in terms of its sales growth that

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<v Speaker 1>is sustainable long term based on the current strategy that

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<v Speaker 1>up in place.

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<v Speaker 3>Absolutely, because it's not a you know, it's not a

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<v Speaker 3>short on smooth even.

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<v Speaker 2>That is happening right now.

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<v Speaker 3>It's actually we're working on the you know, underlying strategic

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<v Speaker 3>pillars that actually are bringing these roles. What is coming

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<v Speaker 3>about where we're talking about great brand and great products selection,

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<v Speaker 3>what is coming about customer experience? What is about you know,

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<v Speaker 3>a top customer relationship that we're building right now. All

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<v Speaker 3>these fundamentals and great marketing events. We're working on what

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<v Speaker 3>is making Bloomingdale special and more relevant on the market.

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<v Speaker 3>We're not working on the trend on short term trends.

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<v Speaker 3>It's really with a long term vision about building these

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<v Speaker 3>new golden edge of Bloomingdale's. So getting great products with

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<v Speaker 3>a great environment, with great marketing activations, and building amazing

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<v Speaker 3>relationship with the customer. I think that's is forever.

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<v Speaker 4>Who do you think is your primary competitor?

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<v Speaker 2>We have actually deal right now. The competitions is multiful.

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<v Speaker 3>When you think it could be you know, pure players online,

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<v Speaker 3>small DTC brands, it could be social media, social commerce.

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<v Speaker 3>Of course, traditional department stores are part of that. So

0:10:18.440 --> 0:10:21.840
<v Speaker 3>it's an ecosystem. But you know, it's important not to

0:10:21.960 --> 0:10:27.280
<v Speaker 3>be too spread and unfocused looking at too many players.

0:10:27.600 --> 0:10:29.680
<v Speaker 3>We're very clear on what is our vision, what is

0:10:29.720 --> 0:10:31.920
<v Speaker 3>making us different and where we want to go. And

0:10:32.000 --> 0:10:34.560
<v Speaker 3>this is what really matters. All the energy, all the

0:10:34.600 --> 0:10:37.880
<v Speaker 3>teams and all our partners right now actually working with

0:10:38.040 --> 0:10:40.120
<v Speaker 3>us to achieve this vision that we're having for the

0:10:40.120 --> 0:10:40.880
<v Speaker 3>future of Blinder.

0:10:41.080 --> 0:10:44.400
<v Speaker 1>What's the balance between retail selling in the physical retail

0:10:44.440 --> 0:10:46.560
<v Speaker 1>stores and your e commerce strategy.

0:10:47.040 --> 0:10:50.080
<v Speaker 3>I think it's very complementary for me. Of course, digital

0:10:50.120 --> 0:10:52.719
<v Speaker 3>will keep growing. It's a fast growing channel for us,

0:10:52.800 --> 0:10:55.680
<v Speaker 3>and it's been the case for many years. I think

0:10:55.679 --> 0:10:58.400
<v Speaker 3>we have seen more and more transactions happening online. But

0:10:58.559 --> 0:11:01.840
<v Speaker 3>for me, Roman, the best way to actually invest online

0:11:02.200 --> 0:11:05.920
<v Speaker 3>is keep investing in the stores. The best branding investment

0:11:05.960 --> 0:11:08.640
<v Speaker 3>we can make as a debuttment stores is investing in

0:11:08.679 --> 0:11:10.559
<v Speaker 3>the store. When you close your eyes and you think

0:11:10.559 --> 0:11:13.360
<v Speaker 3>about your best blooming the experience, you will never think

0:11:13.360 --> 0:11:15.360
<v Speaker 3>about a box in front of your door. Yeah, you

0:11:15.360 --> 0:11:17.600
<v Speaker 3>will think about a moment in the store where you

0:11:17.720 --> 0:11:20.880
<v Speaker 3>found the great product we're not expecting so by someone

0:11:20.920 --> 0:11:23.920
<v Speaker 3>that actually, you know, created a relationship with you and

0:11:23.960 --> 0:11:26.880
<v Speaker 3>you had such a great moment that what is the

0:11:26.920 --> 0:11:29.480
<v Speaker 3>best investment for us in terms of branding, in terms

0:11:29.520 --> 0:11:31.880
<v Speaker 3>even about digital.

0:11:31.120 --> 0:11:33.200
<v Speaker 1>Investment, because that's something that's always intrigued me because the

0:11:33.320 --> 0:11:36.640
<v Speaker 1>e commerce experience to it by default is basically transactional.

0:11:36.720 --> 0:11:39.199
<v Speaker 1>Most people do it for convenience, and going into a

0:11:39.240 --> 0:11:41.720
<v Speaker 1>store much more experiential. Either you want the help or

0:11:41.760 --> 0:11:43.800
<v Speaker 1>you want just the feeling of being able to browse

0:11:43.880 --> 0:11:46.679
<v Speaker 1>and just find what you want by happenstance, which is

0:11:46.679 --> 0:11:48.760
<v Speaker 1>a little bit different as to what people do online,

0:11:48.760 --> 0:11:50.880
<v Speaker 1>they usually go on with a very specific purpose, looking

0:11:50.880 --> 0:11:52.040
<v Speaker 1>for a very specific thing.

0:11:52.320 --> 0:11:55.120
<v Speaker 4>I do see my two completely different businesses.

0:11:55.200 --> 0:11:57.840
<v Speaker 3>I think these behaviors out changing a bit. Now people

0:11:57.840 --> 0:12:00.840
<v Speaker 3>are browsing exploring online, they won't all some inspiration.

0:12:00.920 --> 0:12:01.360
<v Speaker 2>This is why.

0:12:01.360 --> 0:12:04.000
<v Speaker 3>Also we're evolving our digital platform to go to be

0:12:04.040 --> 0:12:08.199
<v Speaker 3>a bit more editorial, more inspirational, and then it's very

0:12:08.200 --> 0:12:11.480
<v Speaker 3>complimentary to the store experience. What matters is to have

0:12:11.520 --> 0:12:15.360
<v Speaker 3>a perfect alignment between your digital platform, social media's e

0:12:15.360 --> 0:12:17.320
<v Speaker 3>commerce platform, app and.

0:12:17.240 --> 0:12:18.360
<v Speaker 2>Your physical experience.

0:12:18.480 --> 0:12:21.640
<v Speaker 3>That what really matters because it's not the same story.

0:12:21.800 --> 0:12:22.520
<v Speaker 2>So people are.

0:12:22.360 --> 0:12:25.640
<v Speaker 3>Browsing, looking online, then coming to stores, sometimes shopping in

0:12:25.679 --> 0:12:28.160
<v Speaker 3>the store, sometimes shopping back on the online. But it's

0:12:28.200 --> 0:12:30.960
<v Speaker 3>a very seamless experience, and this is really what matters.

0:12:31.120 --> 0:12:33.439
<v Speaker 1>Obviously, in the holidays season, a lot of attention gets

0:12:34.000 --> 0:12:36.959
<v Speaker 1>showered upon blooming Dale's, primarily for the window on daling

0:12:37.040 --> 0:12:39.920
<v Speaker 1>and everything else. Once the holidays are over, how do

0:12:39.960 --> 0:12:41.560
<v Speaker 1>you sort of keep that momentum going?

0:12:41.920 --> 0:12:44.640
<v Speaker 3>I think you know it's a yes. Holiday moment is

0:12:44.640 --> 0:12:46.720
<v Speaker 3>a special moment and when you love department store, you

0:12:46.760 --> 0:12:49.160
<v Speaker 3>love that moment. This is the moment where actually customers,

0:12:49.280 --> 0:12:53.960
<v Speaker 3>brand partners, colleagues are all together and celebrating this great moment.

0:12:54.200 --> 0:12:55.959
<v Speaker 3>This is the PIX season in terms of sales, but

0:12:56.000 --> 0:12:58.520
<v Speaker 3>this is the PIX season in terms of experience, in

0:12:58.600 --> 0:13:01.400
<v Speaker 3>terms of joy, and this is what we want to bring.

0:13:01.240 --> 0:13:02.080
<v Speaker 2>To our customers.

0:13:02.160 --> 0:13:05.280
<v Speaker 3>Ultimately, we're selling products that people don't really need, so

0:13:05.760 --> 0:13:07.640
<v Speaker 3>they feel good and we want them to feel good.

0:13:07.679 --> 0:13:09.920
<v Speaker 3>So it's such a great moment. But actually the momentum

0:13:09.960 --> 0:13:12.720
<v Speaker 3>that we're saying didn't start for holiday. It's started, you know,

0:13:13.080 --> 0:13:15.520
<v Speaker 3>months and years ago, and we just keep the pace

0:13:15.640 --> 0:13:18.040
<v Speaker 3>right now. So we have new events, we have new

0:13:18.120 --> 0:13:21.320
<v Speaker 3>marketing activation that are coming, we have new brands coming

0:13:21.320 --> 0:13:23.959
<v Speaker 3>in the store right now, we have new ideas. So

0:13:24.240 --> 0:13:26.720
<v Speaker 3>I think it's just a kickoff of what's coming and

0:13:26.760 --> 0:13:28.280
<v Speaker 3>twenty twenty six is going to be a great year

0:13:28.320 --> 0:13:28.960
<v Speaker 3>for Bliomingos.

0:13:29.080 --> 0:13:30.439
<v Speaker 1>I want to just talk a little bit about the

0:13:30.480 --> 0:13:33.240
<v Speaker 1>window display is not only what you're doing tonight for

0:13:33.400 --> 0:13:35.480
<v Speaker 1>the big unveiling, but year round. I mean, you obviously

0:13:35.520 --> 0:13:37.760
<v Speaker 1>have a nice rotation over the year, and I know

0:13:37.840 --> 0:13:40.480
<v Speaker 1>people who will deliberately make sure they walk down their

0:13:40.480 --> 0:13:42.640
<v Speaker 1>at aven or Luxington Avenue on their out of their

0:13:42.679 --> 0:13:44.600
<v Speaker 1>way on their way to work or wherever, just to

0:13:44.600 --> 0:13:47.320
<v Speaker 1>see those windows. Where does the inspiration for that com

0:13:47.440 --> 0:13:50.280
<v Speaker 1>Is that a decision that you are involved in making

0:13:50.360 --> 0:13:51.920
<v Speaker 1>or do you leave that to your creative team?

0:13:52.080 --> 0:13:54.720
<v Speaker 3>No. I think our credit teams come, you know, each

0:13:54.760 --> 0:13:57.720
<v Speaker 3>time they're coming, you know, with full five ideas, and

0:13:57.760 --> 0:14:00.360
<v Speaker 3>we have a creative committee and we select well of

0:14:00.520 --> 0:14:02.720
<v Speaker 3>the most relevant one because it has to, you know,

0:14:02.840 --> 0:14:05.080
<v Speaker 3>to be relevant for our customers. It has to be

0:14:05.120 --> 0:14:07.680
<v Speaker 3>relevant from a product and as softment perspective, because we

0:14:07.720 --> 0:14:11.000
<v Speaker 3>want to bring exclusive products collapse. It's right, which is

0:14:11.080 --> 0:14:13.679
<v Speaker 3>very important to create more differentiation. It has to make

0:14:13.720 --> 0:14:16.679
<v Speaker 3>sense from an activation energy vibe. It's raw, it has

0:14:16.720 --> 0:14:19.120
<v Speaker 3>to be in the moment. It's a complex process and

0:14:19.160 --> 0:14:22.400
<v Speaker 3>we're involving all different functions of the company. It's a

0:14:22.520 --> 0:14:25.800
<v Speaker 3>year and a half process. We already know what's gonna

0:14:25.800 --> 0:14:27.560
<v Speaker 3>happen in twenty thirty six, we're already working and what's

0:14:27.600 --> 0:14:29.640
<v Speaker 3>gonna happen in twenty thirty seven. So it's a long

0:14:29.640 --> 0:14:30.880
<v Speaker 3>and very exciting process.

0:14:31.080 --> 0:14:33.480
<v Speaker 4>I haven't had a chance to see the windows for tonight.

0:14:33.480 --> 0:14:35.760
<v Speaker 1>I assume you've had a sneak peak of what's behind there,

0:14:36.000 --> 0:14:38.680
<v Speaker 1>what gets you excited for webbing and see tonight.

0:14:38.600 --> 0:14:40.960
<v Speaker 3>I think it's really you know what making us exciting

0:14:40.960 --> 0:14:42.760
<v Speaker 3>is actually, so the moment's going to be unique. So

0:14:42.800 --> 0:14:46.080
<v Speaker 3>it's about music, joy and you know, being together. That

0:14:46.120 --> 0:14:48.640
<v Speaker 3>it's very important that this is really what we're celebrating,

0:14:48.760 --> 0:14:50.640
<v Speaker 3>especially with what's happening in the world. You know, with

0:14:50.720 --> 0:14:53.920
<v Speaker 3>some tension, we think that actually this happy together moment

0:14:54.040 --> 0:14:57.000
<v Speaker 3>holiday that we're building is really meaningful for our customers.

0:14:57.160 --> 0:15:00.320
<v Speaker 3>These windows are very very special. We know we're an

0:15:00.480 --> 0:15:03.200
<v Speaker 3>iconic building in New York and really want people to

0:15:03.320 --> 0:15:06.720
<v Speaker 3>come see what's happening in blooming at Bloomingdale's in the

0:15:06.760 --> 0:15:10.040
<v Speaker 3>windows on the facad and then check here what's happening

0:15:10.280 --> 0:15:12.720
<v Speaker 3>where we are with the barbary carousel and all the

0:15:12.760 --> 0:15:16.080
<v Speaker 3>new nests that's happening in the store. We're starting the renovation.

0:15:16.160 --> 0:15:18.200
<v Speaker 3>We started the renovation of this building a couple of

0:15:18.200 --> 0:15:20.480
<v Speaker 3>months ago, and you can start to see coming to

0:15:20.560 --> 0:15:23.400
<v Speaker 3>life right now on the shoe floor, on the luxury

0:15:23.480 --> 0:15:26.000
<v Speaker 3>ory to our floor. We have much more to come,

0:15:26.000 --> 0:15:28.000
<v Speaker 3>but you can start to feel what's going to be

0:15:28.040 --> 0:15:30.160
<v Speaker 3>the future of Bloomingdales in fifteen nine straight.

0:15:30.160 --> 0:15:32.080
<v Speaker 1>Well, what is that I've seen some of those renovations.

0:15:32.520 --> 0:15:33.480
<v Speaker 1>I mean, we should find out.

0:15:33.360 --> 0:15:33.960
<v Speaker 4>For our viewers.

0:15:34.000 --> 0:15:37.360
<v Speaker 1>The Bloomberg World headquarters overlooks Bloomingdale, so I can look

0:15:37.400 --> 0:15:38.760
<v Speaker 1>out our window and see that construction.

0:15:39.200 --> 0:15:41.160
<v Speaker 4>What is that space supposed to be?

0:15:41.800 --> 0:15:43.440
<v Speaker 3>You know, we want to you know, on this one,

0:15:43.480 --> 0:15:45.880
<v Speaker 3>we really want to build the best department store in

0:15:45.880 --> 0:15:49.000
<v Speaker 3>the US. I mean it's a humble ambition that we

0:15:49.560 --> 0:15:52.520
<v Speaker 3>want to achieve, but it's really bringing Bloomingdale's to the

0:15:52.560 --> 0:15:56.520
<v Speaker 3>international standard of department stores, really creating a destination not

0:15:56.600 --> 0:16:00.920
<v Speaker 3>only for US and New Yorkers or US shoppers, but

0:16:01.000 --> 0:16:03.600
<v Speaker 3>for international shoppers. We want them to come and check

0:16:03.640 --> 0:16:06.800
<v Speaker 3>what's happening at Bloomingdales. And this is exactly with this

0:16:06.920 --> 0:16:10.400
<v Speaker 3>vision that we're renovating this fifteen nine Street flagship. So

0:16:10.440 --> 0:16:13.160
<v Speaker 3>we started from the top shoe floor with the now

0:16:13.280 --> 0:16:15.440
<v Speaker 3>luxury really were and you're going to see it's going

0:16:15.480 --> 0:16:18.080
<v Speaker 3>to be like a total reinvention of the codes of

0:16:18.120 --> 0:16:21.680
<v Speaker 3>blooming Dale's. So we are not forgetting the legacy and

0:16:21.720 --> 0:16:23.640
<v Speaker 3>what we used to be, but it's really bringing this

0:16:23.760 --> 0:16:26.680
<v Speaker 3>flagship to its new era. So that's going to be very,

0:16:26.720 --> 0:16:28.680
<v Speaker 3>very exciting, and we have more to come. We also

0:16:28.720 --> 0:16:31.000
<v Speaker 3>have more brands coming in so you know, we open

0:16:31.120 --> 0:16:35.040
<v Speaker 3>like Bluebota four weeks ago. We have a big new

0:16:35.040 --> 0:16:38.640
<v Speaker 3>opening at Channel Duplex Tonhouse that we're gonna build in.

0:16:38.680 --> 0:16:44.280
<v Speaker 3>We're building the the in this building and just opening today.

0:16:44.560 --> 0:16:45.840
<v Speaker 2>That's very, very very exciting.

0:16:45.920 --> 0:16:48.040
<v Speaker 4>All right. Well, Olivia, you've done a lot so far.

0:16:48.160 --> 0:16:51.280
<v Speaker 1>I know it's a busy time for you, and congratulations

0:16:51.280 --> 0:16:54.120
<v Speaker 1>on everything that's transpiras tonight and into the holiday season.

0:16:54.120 --> 0:16:57.000
<v Speaker 1>I don't know if you major wishless yet for Christmas

0:16:57.080 --> 0:16:57.800
<v Speaker 1>anything on.

0:16:57.760 --> 0:16:59.760
<v Speaker 3>Your list, absolutely, but I think the best for me

0:16:59.840 --> 0:17:01.960
<v Speaker 3>with be like, you know, the joy in the business

0:17:02.000 --> 0:17:04.840
<v Speaker 3>and everything that happening and happening, you know, everything being

0:17:04.840 --> 0:17:07.240
<v Speaker 3>happy together. That's really what we want to do. All right,

0:17:07.320 --> 0:17:10.199
<v Speaker 3>thank you, very happy to day. Happy, thank you, Thank you,