1 00:00:00,280 --> 00:00:04,720 Speaker 1: From UFOs to psychic powers and government conspiracies. History is 2 00:00:04,840 --> 00:00:09,119 Speaker 1: riddled with unexplained events. You can turn back now or 3 00:00:09,240 --> 00:00:12,160 Speaker 1: learn the stuff they don't want you to know. A 4 00:00:12,280 --> 00:00:13,920 Speaker 1: production of iHeartRadio. 5 00:00:24,239 --> 00:00:25,239 Speaker 2: Welcome back to the show. 6 00:00:25,320 --> 00:00:27,200 Speaker 3: My name is Matt, my name is Nolan. 7 00:00:27,440 --> 00:00:30,040 Speaker 4: They called me Ben. We're joined as always with our 8 00:00:30,120 --> 00:00:34,919 Speaker 4: super producer called Mission Controlled Decant. Most importantly, you are you. 9 00:00:34,920 --> 00:00:37,960 Speaker 4: You are here, and that makes this the stuff they 10 00:00:38,000 --> 00:00:41,440 Speaker 4: don't want you to know. Tonight, we're going to do 11 00:00:41,560 --> 00:00:45,080 Speaker 4: something a little bit different to demonstration for the class. 12 00:00:45,120 --> 00:00:49,040 Speaker 4: You could say. Our fellow conspiracy realist from around the 13 00:00:49,040 --> 00:00:53,840 Speaker 4: world write in constantly with stories of local legends, regional folklore, 14 00:00:53,920 --> 00:00:57,040 Speaker 4: ghost and so on. And each of these tales is 15 00:00:57,080 --> 00:01:01,760 Speaker 4: a unique product of those communities in which those tales exist, 16 00:01:02,200 --> 00:01:05,120 Speaker 4: but they all have several key things in common. And 17 00:01:05,120 --> 00:01:07,120 Speaker 4: I don't know about you, guys, there's been something on 18 00:01:07,160 --> 00:01:09,560 Speaker 4: my mind for a long time. I'm quite excited we 19 00:01:09,600 --> 00:01:14,919 Speaker 4: can do this. If these things have commonalities, that means 20 00:01:15,280 --> 00:01:17,920 Speaker 4: they can, for lack of a better word, be hacked, 21 00:01:18,400 --> 00:01:22,160 Speaker 4: be emulated, and that's what we're exploring tonight. But first, 22 00:01:22,480 --> 00:01:27,240 Speaker 4: here are the facts. What is an urban legend. It's 23 00:01:27,319 --> 00:01:28,959 Speaker 4: kind of a misleading term, I think. 24 00:01:29,360 --> 00:01:32,600 Speaker 3: Yeah. I mean, I guess when you add. 25 00:01:32,360 --> 00:01:35,120 Speaker 5: The word urban to it, I think it implies it 26 00:01:35,160 --> 00:01:39,360 Speaker 5: happens in like neighborhoods or in places where people live, 27 00:01:39,520 --> 00:01:44,280 Speaker 5: and it becomes sort of a oral tradition of that region, 28 00:01:44,640 --> 00:01:46,800 Speaker 5: you know. So, I mean, it's not that far off 29 00:01:46,800 --> 00:01:49,440 Speaker 5: from just regular old myths and legends, but I think 30 00:01:49,440 --> 00:01:51,840 Speaker 5: when you attach urban to it, it sort of modernizes 31 00:01:51,880 --> 00:01:53,720 Speaker 5: it a little bit, right, It sort of puts it 32 00:01:53,760 --> 00:01:56,680 Speaker 5: a little bit more in the context. And often it 33 00:01:56,800 --> 00:02:01,440 Speaker 5: involves like murder and acts most foul. 34 00:02:01,480 --> 00:02:07,080 Speaker 2: Usually cautionary tales. Yeah, But ultimately it's a story, right, Yes. 35 00:02:07,360 --> 00:02:10,200 Speaker 2: An urban legend is a story that somebody told once 36 00:02:11,800 --> 00:02:15,040 Speaker 2: or maybe it really happened, maybe it didn't. But as 37 00:02:15,120 --> 00:02:19,840 Speaker 2: the receiver of that legend or that myth or that story, 38 00:02:19,880 --> 00:02:22,440 Speaker 2: often you don't know if it's true or not, but 39 00:02:22,840 --> 00:02:25,520 Speaker 2: there's almost a common belief that it could be true. 40 00:02:25,680 --> 00:02:29,600 Speaker 4: Oh yeah, oh yeah, man. And I think part of 41 00:02:29,680 --> 00:02:33,440 Speaker 4: why urban legend as a term has become a little 42 00:02:33,480 --> 00:02:38,200 Speaker 4: misleading is unfortunately due to the fact that in the West, 43 00:02:38,680 --> 00:02:43,960 Speaker 4: for some time, politicians started using urban as a racist 44 00:02:44,080 --> 00:02:47,880 Speaker 4: dog whistle. This has nothing to do with that. You can, 45 00:02:47,919 --> 00:02:49,320 Speaker 4: as a matter of fact, you can just use the 46 00:02:49,360 --> 00:02:53,520 Speaker 4: phrase modern legend and it'll still get you there. Yeah, 47 00:02:53,560 --> 00:02:55,000 Speaker 4: there was about the suburbs. 48 00:02:55,080 --> 00:02:57,440 Speaker 3: Let's not forget about the suburban legends. 49 00:02:57,480 --> 00:03:01,120 Speaker 5: You know, these things happen in gated communities, do right. 50 00:03:01,280 --> 00:03:04,080 Speaker 2: Yeah, Well, and think about the word myth. When we're 51 00:03:04,080 --> 00:03:07,040 Speaker 2: growing up in public school or pa even private school, 52 00:03:07,639 --> 00:03:11,000 Speaker 2: we hear the word myth associated often with Greek and 53 00:03:11,080 --> 00:03:13,760 Speaker 2: Roman mythology. First, all right, right, that's a for sure 54 00:03:13,800 --> 00:03:17,240 Speaker 2: we encounter it and too you know often if you're 55 00:03:17,280 --> 00:03:20,040 Speaker 2: in the US or if you're in a Western country, 56 00:03:20,520 --> 00:03:23,920 Speaker 2: that's treated as myth like, oh, those are just the 57 00:03:24,000 --> 00:03:26,680 Speaker 2: stories you know that we're told back then and all 58 00:03:26,720 --> 00:03:30,440 Speaker 2: of that. But remember there are temples built based on 59 00:03:30,520 --> 00:03:33,560 Speaker 2: the characters within those myths. Sure, you know it's it's 60 00:03:33,639 --> 00:03:38,560 Speaker 2: not for people growing up in ancient Greece. It's much 61 00:03:38,680 --> 00:03:41,720 Speaker 2: less of the way you probably think about a myth 62 00:03:41,880 --> 00:03:42,880 Speaker 2: and what a myth is. 63 00:03:44,080 --> 00:03:50,120 Speaker 4: Humans have always loved merchandising. That's just step space franchise. Right, Yeah, 64 00:03:50,160 --> 00:03:52,560 Speaker 4: so there are okay, so there are a few key 65 00:03:52,600 --> 00:03:55,320 Speaker 4: differences we want to unpack before we get to the 66 00:03:55,440 --> 00:03:59,800 Speaker 4: really fun stuff, all right. Myths, regular old legends, urban 67 00:03:59,840 --> 00:04:03,880 Speaker 4: life legends, modern legends. What's the difference? Where's the beef? Myths, 68 00:04:03,960 --> 00:04:06,680 Speaker 4: Like you said, Matt, are stories. There's some of the 69 00:04:06,720 --> 00:04:13,040 Speaker 4: earliest narrative technology. It passes through generations and they're all 70 00:04:13,120 --> 00:04:16,800 Speaker 4: the old stuff, and they're all attempting to explain how 71 00:04:16,880 --> 00:04:20,880 Speaker 4: stuff works and why it happens. Why does the sunrise, 72 00:04:21,160 --> 00:04:25,680 Speaker 4: why are their eclipses? What are seasons? Why do those happen? 73 00:04:26,440 --> 00:04:31,720 Speaker 4: Their origin stories. That's essentially every myth is an explanation, 74 00:04:31,880 --> 00:04:36,279 Speaker 4: an origin story. They're usually called analogies or allegories. Fables 75 00:04:36,279 --> 00:04:39,760 Speaker 4: are related. They take non human things or fictional characters, 76 00:04:39,800 --> 00:04:45,200 Speaker 4: and they just sort of reframe observations. Legends, though, aren't 77 00:04:45,279 --> 00:04:48,000 Speaker 4: just origin stories. They can be a little bit, but 78 00:04:48,040 --> 00:04:51,760 Speaker 4: they're primarily meant to teach a lesson, sometimes a really 79 00:04:51,800 --> 00:04:55,360 Speaker 4: good one, a really nice happy one, sometimes a cautionary tale, 80 00:04:55,800 --> 00:05:00,159 Speaker 4: and sometimes they're an anecdote. But they always have at 81 00:05:00,240 --> 00:05:04,599 Speaker 4: least one true thing involved a real person, a real place, 82 00:05:05,000 --> 00:05:10,039 Speaker 4: real events, and the facts about that are dramatically altered 83 00:05:10,080 --> 00:05:13,760 Speaker 4: to convey a point. So legends are grounded in reality 84 00:05:13,880 --> 00:05:18,839 Speaker 4: but are not necessarily true and urban legends. Therefore, I 85 00:05:19,000 --> 00:05:21,919 Speaker 4: posit they're a form of what we could call creative history, 86 00:05:22,360 --> 00:05:23,240 Speaker 4: like creative writing. 87 00:05:23,760 --> 00:05:27,279 Speaker 5: Sure, speaking of creative writing, I would argue that without 88 00:05:27,400 --> 00:05:31,000 Speaker 5: these urban legends, we wouldn't have the explosion of found 89 00:05:31,040 --> 00:05:34,839 Speaker 5: footage horror films, you know, and like things like the 90 00:05:34,880 --> 00:05:38,760 Speaker 5: blair Witch Project, you know, which really relied on the 91 00:05:39,320 --> 00:05:41,960 Speaker 5: fact that people thought that it was real, that it 92 00:05:42,040 --> 00:05:45,240 Speaker 5: was you know, footage that had been actually found. It's 93 00:05:45,320 --> 00:05:47,919 Speaker 5: the name of the genre, and that really led to 94 00:05:47,960 --> 00:05:50,560 Speaker 5: the kind of initial groundswell of support for that movie. 95 00:05:50,640 --> 00:05:52,560 Speaker 5: And then even once people realized it wasn't, it was 96 00:05:52,560 --> 00:05:55,440 Speaker 5: still a fine film and a real good horror thing. 97 00:05:55,480 --> 00:05:58,400 Speaker 5: But that, I would argue, kind of combines urban legend, 98 00:05:58,440 --> 00:06:01,159 Speaker 5: because the urban legend of that story is that these 99 00:06:01,520 --> 00:06:05,440 Speaker 5: filmmakers disappeared, right, But then the legend is the blair 100 00:06:05,480 --> 00:06:06,240 Speaker 5: Witch part. 101 00:06:06,080 --> 00:06:07,520 Speaker 3: So it sort of combines these two. 102 00:06:07,800 --> 00:06:11,520 Speaker 5: Oftentimes these stories do there'll be some aspect of supernatural 103 00:06:11,560 --> 00:06:14,040 Speaker 5: horror that is kind of more of a legend or 104 00:06:14,040 --> 00:06:15,880 Speaker 5: a myth, and then the urban part is sort of 105 00:06:15,880 --> 00:06:19,200 Speaker 5: modernizing it and making it like able to be touched, 106 00:06:19,440 --> 00:06:22,320 Speaker 5: you know, by modern individuals, where it's like this is 107 00:06:22,400 --> 00:06:23,120 Speaker 5: close to home. 108 00:06:24,120 --> 00:06:26,760 Speaker 4: Yeah, and I think that's an astute observation. We're going 109 00:06:26,839 --> 00:06:29,160 Speaker 4: to dive into that in a few minutes, like, Okay, 110 00:06:29,480 --> 00:06:32,440 Speaker 4: here's what we need to know. The tricky thing about 111 00:06:32,560 --> 00:06:35,159 Speaker 4: these sort of categories is there much more of a 112 00:06:35,240 --> 00:06:40,040 Speaker 4: spectrum than they are distinct, discrete buckets of thought. What 113 00:06:40,120 --> 00:06:44,480 Speaker 4: does modern mean? After all? The meaning of modern changes 114 00:06:44,680 --> 00:06:47,680 Speaker 4: with every generation because they have new stuff that's modern. 115 00:06:48,000 --> 00:06:50,719 Speaker 4: That's why terms, at least in my opinion, terms like 116 00:06:50,960 --> 00:06:55,960 Speaker 4: postmodern literature are intellectually fraudulent. It doesn't make sense. It's 117 00:06:56,000 --> 00:06:58,040 Speaker 4: post what post what is it? 118 00:06:58,040 --> 00:07:00,560 Speaker 5: Pst ironic is one of my favorites, so that is 119 00:07:00,600 --> 00:07:01,560 Speaker 5: after post You know. 120 00:07:02,080 --> 00:07:09,479 Speaker 4: So, the first time urban urban legend appears in print 121 00:07:09,760 --> 00:07:12,280 Speaker 4: is in nineteen sixty eight. There's a guy we've mentioned 122 00:07:12,320 --> 00:07:15,120 Speaker 4: on the show previously in our La You Ana episode, 123 00:07:15,400 --> 00:07:19,520 Speaker 4: Richard Dorson. And for decades, this is something you wouldn't 124 00:07:19,520 --> 00:07:23,000 Speaker 4: really care about unless you were in a class with 125 00:07:23,120 --> 00:07:26,280 Speaker 4: a folklore professor, or you know, you were studying for 126 00:07:26,320 --> 00:07:30,160 Speaker 4: a test. A ton of people in your town in 127 00:07:30,200 --> 00:07:32,600 Speaker 4: the sixties, they might know a story about how the 128 00:07:32,680 --> 00:07:36,560 Speaker 4: local bridge or cemetery or other liminal space is haunted 129 00:07:36,600 --> 00:07:39,600 Speaker 4: by a lady in white, for example. But they're not 130 00:07:39,640 --> 00:07:42,600 Speaker 4: going to say, oh, I know what that's called. That's 131 00:07:42,600 --> 00:07:46,040 Speaker 4: an urban legend. They won't say that until almost two 132 00:07:46,040 --> 00:07:49,320 Speaker 4: decades later in the eighties, another guy, Jah and Harold 133 00:07:49,320 --> 00:07:53,600 Speaker 4: Brunwald writes a book called The Vanishing Hitchhiker American and 134 00:07:53,680 --> 00:07:59,000 Speaker 4: Urban Legends and their Meanings, and this stuff is, I mean, 135 00:07:59,000 --> 00:08:01,120 Speaker 4: you're not going to hear about it, but it's very 136 00:08:01,120 --> 00:08:06,000 Speaker 4: important to the modern world because their research directly informs 137 00:08:06,040 --> 00:08:11,880 Speaker 4: what we call conspiracy theories today. And they Bruval makes 138 00:08:11,960 --> 00:08:17,160 Speaker 4: two very big points, very important points, says, Look, first off, 139 00:08:17,560 --> 00:08:21,880 Speaker 4: get off your high horse, modern Westerners. Legends don't only 140 00:08:21,920 --> 00:08:27,000 Speaker 4: occur in primitive societies. They're here with you today, and 141 00:08:27,080 --> 00:08:29,920 Speaker 4: you might believe a few of them yourself. As a 142 00:08:29,920 --> 00:08:34,320 Speaker 4: matter of fact, you probably do all of us listening 143 00:08:34,400 --> 00:08:37,600 Speaker 4: and recording the show this evening. There are probably things 144 00:08:37,600 --> 00:08:40,160 Speaker 4: that we have taken to be historical fact that are 145 00:08:40,600 --> 00:08:44,719 Speaker 4: simply legends, you know, like George Washington. 146 00:08:44,640 --> 00:08:48,280 Speaker 2: Yeah, yeah, yeah, exactly. Presidents, the folklore that we have 147 00:08:48,400 --> 00:08:53,520 Speaker 2: around our early American presidents, even later American presidents, it was. 148 00:08:53,800 --> 00:08:56,160 Speaker 2: And again there's a use for it. There's a reason. 149 00:08:57,000 --> 00:08:59,800 Speaker 2: If you want to be a big, powerful country with 150 00:08:59,800 --> 00:09:02,600 Speaker 2: a lot of human beings that follow the leaders of 151 00:09:02,640 --> 00:09:05,280 Speaker 2: that country, you do things like make them say the 152 00:09:05,280 --> 00:09:08,760 Speaker 2: Pledge of allegiance and feed them stories about the great 153 00:09:08,880 --> 00:09:12,840 Speaker 2: powerful leaders that are almost deified. You know, who created 154 00:09:12,880 --> 00:09:15,679 Speaker 2: this wonderful, glorious thing that you now get to live in, 155 00:09:15,960 --> 00:09:17,000 Speaker 2: that you get to serve. 156 00:09:18,080 --> 00:09:21,360 Speaker 4: You should be so lucky. And it also unifies people, 157 00:09:21,559 --> 00:09:26,440 Speaker 4: right in a common experience, unifies wildly different demographics of people. 158 00:09:26,800 --> 00:09:30,080 Speaker 4: That's one thing that the US has been actually pretty 159 00:09:30,080 --> 00:09:33,200 Speaker 4: great at in comparison to other civilizations, you know what 160 00:09:33,240 --> 00:09:38,839 Speaker 4: I mean, pretty great by comparison, not by objective measure, just. 161 00:09:38,800 --> 00:09:39,720 Speaker 3: To be very clear. 162 00:09:40,200 --> 00:09:42,480 Speaker 5: Well, and it's funny how the term like oral tradition 163 00:09:42,840 --> 00:09:45,160 Speaker 5: and like urban legend, all this stuff gets thrown around, 164 00:09:45,280 --> 00:09:48,560 Speaker 5: but in a way it can be a stand in 165 00:09:48,640 --> 00:09:52,160 Speaker 5: for things like propaganda or just outright lies, because if 166 00:09:52,160 --> 00:09:55,800 Speaker 5: we have no real source material or no real way 167 00:09:55,840 --> 00:09:58,600 Speaker 5: to verify these things, then anybody can add anything they 168 00:09:58,640 --> 00:10:02,120 Speaker 5: want to them to make the serve their purposes. 169 00:10:01,640 --> 00:10:03,320 Speaker 4: Right, yes, just so. 170 00:10:03,760 --> 00:10:04,080 Speaker 3: I mean. 171 00:10:04,240 --> 00:10:08,079 Speaker 4: The other thing is the other big point that Brumwald 172 00:10:08,160 --> 00:10:12,280 Speaker 4: makes is that studying these stories gives us this powerful 173 00:10:12,320 --> 00:10:15,960 Speaker 4: opportunity to learn about the modern culture from whence these 174 00:10:16,080 --> 00:10:18,440 Speaker 4: narratives spring, You know what I mean? You see this 175 00:10:18,640 --> 00:10:21,480 Speaker 4: in our book that we released a little while back, 176 00:10:21,520 --> 00:10:27,640 Speaker 4: where we explore how conspiracies and conspiracy theories proliferate. And 177 00:10:27,800 --> 00:10:32,400 Speaker 4: urban legends are quite similar in this regard. They explain 178 00:10:32,600 --> 00:10:37,160 Speaker 4: things about the world. They connect dots. They synthesize your 179 00:10:37,280 --> 00:10:42,560 Speaker 4: individual perspective into a larger common experience. But urban legends 180 00:10:42,720 --> 00:10:48,120 Speaker 4: are different from the old technology because they operate off fear. 181 00:10:48,640 --> 00:10:52,320 Speaker 4: Pretty much every form of a modern like an urban legend, 182 00:10:52,520 --> 00:10:56,479 Speaker 4: includes an element of disgust or fright or shock value. 183 00:10:56,559 --> 00:11:00,199 Speaker 4: And then the teenagers found a hook on the side 184 00:11:00,200 --> 00:11:03,040 Speaker 4: of the car, you know, stuff like that. They warn 185 00:11:03,120 --> 00:11:06,920 Speaker 4: you not to do something, and they seem somehow authoritative 186 00:11:07,320 --> 00:11:09,920 Speaker 4: when they warn you about this, and they I feel 187 00:11:09,960 --> 00:11:12,640 Speaker 4: like at that point we have to say they're not 188 00:11:12,880 --> 00:11:18,199 Speaker 4: made out of malevolence. People aren't purposely trying to hurt you. 189 00:11:18,360 --> 00:11:22,520 Speaker 4: They're not purposely trying to just scare you for sadistic kicks. 190 00:11:23,120 --> 00:11:26,080 Speaker 4: They come about because people play the game of telephone. Right, 191 00:11:26,280 --> 00:11:28,240 Speaker 4: a friend of a friend knows someone whose cousin once 192 00:11:28,320 --> 00:11:30,640 Speaker 4: went to a school where et cetera, et cetera, et cetera. 193 00:11:30,760 --> 00:11:33,400 Speaker 4: It's crowdsourced writing. When you think about it, it's like 194 00:11:34,080 --> 00:11:38,000 Speaker 4: that surrealist game we sometimes play, exquisite Corpse, where people 195 00:11:38,040 --> 00:11:40,840 Speaker 4: write a line of a story at a time. You know, yeah, 196 00:11:41,000 --> 00:11:41,840 Speaker 4: we've all played cards. 197 00:11:42,480 --> 00:11:48,520 Speaker 2: It's also an exercise in creativity, especially young creativity. And 198 00:11:49,160 --> 00:11:51,640 Speaker 2: you know, you think there's a reason why there's a 199 00:11:51,720 --> 00:11:55,640 Speaker 2: term campfire stories or campfire tales, and it is because 200 00:11:55,720 --> 00:11:59,480 Speaker 2: there are things like summer camps that a bunch of 201 00:11:59,559 --> 00:12:03,280 Speaker 2: kids go to, and there's a common experience at those 202 00:12:03,320 --> 00:12:06,360 Speaker 2: summer camps, often where there's a campfire and people are 203 00:12:06,400 --> 00:12:09,360 Speaker 2: hanging around telling stories, trying to scare each other for fun, 204 00:12:10,000 --> 00:12:12,640 Speaker 2: and it's real and it's it could just be some 205 00:12:12,720 --> 00:12:16,160 Speaker 2: of these urban legends could just be a single kid 206 00:12:16,360 --> 00:12:20,440 Speaker 2: that had some creepy ideas creep into their head and 207 00:12:20,520 --> 00:12:21,400 Speaker 2: just went, hey, you. 208 00:12:21,360 --> 00:12:23,000 Speaker 3: Know what if I said. 209 00:12:22,720 --> 00:12:26,680 Speaker 4: It like this and spit flames by the campfire there. Yeah, 210 00:12:26,840 --> 00:12:31,240 Speaker 4: And also there's an interesting psychological note and it's not 211 00:12:31,440 --> 00:12:35,480 Speaker 4: entirely ethical, but part of the reason why campfire stories, 212 00:12:35,600 --> 00:12:39,560 Speaker 4: especially scary ones, are so popular is because when you 213 00:12:39,760 --> 00:12:44,319 Speaker 4: are scared in a group, when you are experiencing heightened heartbeat, 214 00:12:44,600 --> 00:12:48,760 Speaker 4: when you're getting those fear adrenaline rushes of chemicals in 215 00:12:48,800 --> 00:12:53,920 Speaker 4: your brain, you associate the people in your environment with 216 00:12:54,200 --> 00:12:57,319 Speaker 4: excitement of some sort. That's the reason why you'll hear 217 00:12:57,400 --> 00:13:03,080 Speaker 4: some unethical folks say scary movies are a great date idea, 218 00:13:03,640 --> 00:13:08,480 Speaker 4: amusement parks and roller coasters. It's because that science is true. Now, 219 00:13:09,000 --> 00:13:10,800 Speaker 4: of course, there's not like a bunch of boy scouts 220 00:13:10,800 --> 00:13:13,720 Speaker 4: are like, I'm going to form a lifelong bond with 221 00:13:13,800 --> 00:13:17,040 Speaker 4: these people by telling them about a death car. 222 00:13:17,400 --> 00:13:20,720 Speaker 3: I would imprint upon them. Yes, yeah, it's not quite 223 00:13:20,800 --> 00:13:21,079 Speaker 3: like that. 224 00:13:21,200 --> 00:13:22,360 Speaker 4: It's not that insidious. 225 00:13:22,360 --> 00:13:29,000 Speaker 2: But unless your scout leader is Dennis Raider, right right, right, Yeah. 226 00:13:28,840 --> 00:13:29,480 Speaker 3: But I don't know. 227 00:13:29,640 --> 00:13:32,200 Speaker 4: I don't know if that guy was smart enough to 228 00:13:32,320 --> 00:13:36,360 Speaker 4: do that. You know. Anyway, it's the serial killers buy 229 00:13:36,360 --> 00:13:39,840 Speaker 4: a larger or not intelligent entities. So this is all 230 00:13:40,000 --> 00:13:42,440 Speaker 4: well and good and it makes sense, but it leads 231 00:13:42,520 --> 00:13:45,200 Speaker 4: us to the bigger question. Tonight's question. All right, given 232 00:13:45,240 --> 00:13:48,000 Speaker 4: that all that is true, and it is, can you 233 00:13:48,080 --> 00:13:52,800 Speaker 4: make your own stories? Can you purposely design and spread 234 00:13:53,080 --> 00:13:56,240 Speaker 4: an urban legend? That stands the test of time and 235 00:13:56,320 --> 00:13:59,679 Speaker 4: becomes part of the culture. We'll tell you after word 236 00:13:59,720 --> 00:14:10,680 Speaker 4: from or sponsor. Here's where it gets crazy. Absolutely, yeah, 237 00:14:10,760 --> 00:14:14,640 Speaker 4: absolutely can't. It's probably, in fact, it's probably easier now 238 00:14:14,720 --> 00:14:18,640 Speaker 4: than at almost any point in modern history, isn't it. 239 00:14:18,679 --> 00:14:19,280 Speaker 3: No nuts out? 240 00:14:19,640 --> 00:14:21,560 Speaker 5: Yeah, I mean it's I mean think about it, like 241 00:14:22,000 --> 00:14:25,120 Speaker 5: you guys, ever mess with any of those creepypastas or whatever, 242 00:14:25,240 --> 00:14:27,760 Speaker 5: you know, all these little stories that circulate around the 243 00:14:27,840 --> 00:14:29,680 Speaker 5: Internet and various subreddits. 244 00:14:29,720 --> 00:14:31,480 Speaker 3: I mean, that's what those are. 245 00:14:31,800 --> 00:14:35,440 Speaker 5: There are people making up stories that are rooted in 246 00:14:35,440 --> 00:14:39,640 Speaker 5: Internet culture and then get spread around by people making 247 00:14:39,880 --> 00:14:43,000 Speaker 5: remix videos or kind of rewriting them or repurposing them 248 00:14:43,120 --> 00:14:45,320 Speaker 5: or whatever. And the thing that I think is interesting 249 00:14:45,360 --> 00:14:47,320 Speaker 5: too is we're living in a society where truth is 250 00:14:47,360 --> 00:14:50,720 Speaker 5: sort of irrelevant and in a certain sense, so it's 251 00:14:50,720 --> 00:14:52,960 Speaker 5: like we don't really care if they're true or not. 252 00:14:53,520 --> 00:14:55,920 Speaker 5: We just kind of act as though they maybe are, 253 00:14:56,440 --> 00:14:58,400 Speaker 5: you know what I mean, And that's all that it 254 00:14:58,480 --> 00:15:00,720 Speaker 5: takes to get some thing out of them. 255 00:15:00,920 --> 00:15:02,080 Speaker 3: In my opinion, I don't know. 256 00:15:02,400 --> 00:15:05,640 Speaker 2: Well, no, you're right. You make a video series, a 257 00:15:05,680 --> 00:15:09,440 Speaker 2: single video, you make a roadblocks game, you do anything 258 00:15:09,480 --> 00:15:12,680 Speaker 2: like I think about the back rooms like exactly that 259 00:15:12,680 --> 00:15:15,960 Speaker 2: that is a thing that is so ubiquitous now with kids. 260 00:15:17,160 --> 00:15:18,480 Speaker 2: I had to have a talk with my son, like 261 00:15:18,480 --> 00:15:20,800 Speaker 2: a pretty serious talk about how the back rooms aren't 262 00:15:20,840 --> 00:15:24,520 Speaker 2: a real thing. He was freaking out about it. 263 00:15:24,520 --> 00:15:27,160 Speaker 3: It's this one guy, this creator who created this. 264 00:15:27,280 --> 00:15:31,360 Speaker 5: Basically, I think it's kind of well done, simple CG 265 00:15:31,680 --> 00:15:36,080 Speaker 5: generated spaces that just kind of look like these abandoned offices, 266 00:15:36,680 --> 00:15:39,680 Speaker 5: and they'll be it's just like a spookfest. You're sort 267 00:15:39,680 --> 00:15:43,480 Speaker 5: of like a camera perspective that is you, I guess, right, 268 00:15:43,560 --> 00:15:45,800 Speaker 5: Matt wandering through, and then there'll be a thing that 269 00:15:45,840 --> 00:15:46,520 Speaker 5: pops out. 270 00:15:46,560 --> 00:15:48,280 Speaker 4: Exactly first person POV. 271 00:15:48,920 --> 00:15:52,200 Speaker 3: Well, it's not a game though, it's it's videos as well. 272 00:15:52,600 --> 00:15:54,520 Speaker 2: It's everything now, yeah, it's everything. 273 00:15:54,600 --> 00:15:56,680 Speaker 3: And then into a film. It's being a feature film 274 00:15:56,720 --> 00:15:58,000 Speaker 3: by the original creator, but. 275 00:15:58,240 --> 00:16:01,480 Speaker 2: Prolifically tell me, I don't know, just the it's like 276 00:16:01,560 --> 00:16:06,320 Speaker 2: an imagine an infinite you know, empty office space in 277 00:16:06,360 --> 00:16:09,520 Speaker 2: a post apocalyptic time that just is like empty. It 278 00:16:09,560 --> 00:16:11,720 Speaker 2: looks as though people exist here or live here, but 279 00:16:11,760 --> 00:16:14,000 Speaker 2: it goes on forever. The hallways a little too long, 280 00:16:14,040 --> 00:16:17,560 Speaker 2: they are too many doors, you know. Oh, and you're okay, 281 00:16:17,640 --> 00:16:20,880 Speaker 2: and you're being pursued exactly exactly. It's it's all these 282 00:16:20,880 --> 00:16:23,240 Speaker 2: things together, but it's a very specific version of it 283 00:16:23,480 --> 00:16:26,600 Speaker 2: that has now become so widespread that there are these 284 00:16:26,640 --> 00:16:29,640 Speaker 2: things called the Rainbow Friends that are now associated with 285 00:16:29,680 --> 00:16:32,520 Speaker 2: the back room somehow, and it's just it's nuts. 286 00:16:32,640 --> 00:16:35,720 Speaker 5: But it all came from one dude, one creator who 287 00:16:36,040 --> 00:16:39,280 Speaker 5: made up a story and now you're having talks with 288 00:16:39,320 --> 00:16:41,800 Speaker 5: your kid about. But again, we also, maybe in the 289 00:16:41,840 --> 00:16:43,880 Speaker 5: eighties had to have our parents had to have talks 290 00:16:43,920 --> 00:16:45,800 Speaker 5: with us telling us that Freddy Krueger wasn't real? 291 00:16:46,120 --> 00:16:48,200 Speaker 3: So how is it different? I know that it is, 292 00:16:48,240 --> 00:16:50,320 Speaker 3: but I kind of want to dig into how. 293 00:16:51,320 --> 00:16:54,840 Speaker 4: Yeah, so in that case, just learning about backrooms down 294 00:16:54,880 --> 00:16:56,920 Speaker 4: thank you for the info there, Matt. It's in that 295 00:16:57,000 --> 00:17:00,600 Speaker 4: case it sounds like some people are being taken in, 296 00:17:00,720 --> 00:17:05,080 Speaker 4: especially younger people children, but adults by and large understand 297 00:17:05,080 --> 00:17:07,119 Speaker 4: this is not true. I do want to shout out 298 00:17:07,200 --> 00:17:11,480 Speaker 4: the SCP article about the Endless IKEA. Check that one out. 299 00:17:11,520 --> 00:17:17,480 Speaker 4: That's really good crowdsource writing. And yeah, fatal Frame. If 300 00:17:17,560 --> 00:17:19,800 Speaker 4: you want to hatch your own kind of conspiracy, if 301 00:17:19,800 --> 00:17:21,880 Speaker 4: you want to conspire to make an urban legend. We're 302 00:17:21,880 --> 00:17:24,040 Speaker 4: going to tell you what to do. The first step 303 00:17:24,160 --> 00:17:27,879 Speaker 4: is to find one true thing, and the more local 304 00:17:27,960 --> 00:17:31,320 Speaker 4: it is, the better an event, a place, a person 305 00:17:31,840 --> 00:17:34,200 Speaker 4: bonus points. If you want to play clue and get 306 00:17:34,200 --> 00:17:37,399 Speaker 4: a combination of all three, it needs to be something 307 00:17:37,520 --> 00:17:41,240 Speaker 4: people can immediately confirm on their own that one true 308 00:17:41,280 --> 00:17:44,000 Speaker 4: thing buys us the credibility we need for the rest 309 00:17:44,000 --> 00:17:45,840 Speaker 4: of the story. And that's why so many of those 310 00:17:45,880 --> 00:17:50,680 Speaker 4: gruesome urban legends bear strong resemblance to real life incidents 311 00:17:50,720 --> 00:17:51,159 Speaker 4: of crime. 312 00:17:51,280 --> 00:17:51,479 Speaker 3: You know. 313 00:17:51,800 --> 00:17:54,199 Speaker 4: But the next question, why does it need to be local? 314 00:17:55,119 --> 00:17:59,000 Speaker 4: It's a hack people feel included. Oh I know about that. 315 00:17:59,480 --> 00:18:04,080 Speaker 4: I know a Pennyworth Street, I've been there. That building 316 00:18:04,160 --> 00:18:07,879 Speaker 4: is creepy. So, for instance, this is just a little 317 00:18:08,920 --> 00:18:14,480 Speaker 4: little hypothetical thing, no offense to the good people of Fairfield, Iowa. 318 00:18:14,600 --> 00:18:17,560 Speaker 4: But imagine the town with a population of under ten 319 00:18:17,640 --> 00:18:21,360 Speaker 4: thousand people. If these folks in Fairfield, Iowa, they hear 320 00:18:21,359 --> 00:18:26,160 Speaker 4: a story about George Washington chopping down cherry trees and saying, oh, yeah, 321 00:18:26,240 --> 00:18:28,280 Speaker 4: you know, I just I'm bound by the truth. I 322 00:18:28,280 --> 00:18:31,560 Speaker 4: can't tell a lie. They'll just shrug, They'll say, okay, fine, 323 00:18:32,000 --> 00:18:35,399 Speaker 4: he's dead. He never even lived here. But if you 324 00:18:35,440 --> 00:18:38,439 Speaker 4: tell a story about the quote unquote original site of 325 00:18:38,480 --> 00:18:42,360 Speaker 4: the Carnegie Library and Fairfield, Iowa as two Carnegie libraries, 326 00:18:42,840 --> 00:18:46,960 Speaker 4: or the true story of an early settler named Nancy Bonafield, 327 00:18:47,280 --> 00:18:51,760 Speaker 4: they'll become inherently more compelled. They're included. They know there's 328 00:18:51,760 --> 00:18:54,479 Speaker 4: a Carnegie Library in town, they've seen it before. They 329 00:18:54,480 --> 00:18:56,960 Speaker 4: could drive by it right now. They can hop on 330 00:18:57,119 --> 00:18:59,840 Speaker 4: the Internet, then go to the library and they can 331 00:19:00,000 --> 00:19:03,560 Speaker 4: read all about Nancy Bottomfield on their own. So it 332 00:19:03,720 --> 00:19:06,639 Speaker 4: feels true because part of it is, the part in 333 00:19:06,680 --> 00:19:08,000 Speaker 4: the front is true. 334 00:19:09,680 --> 00:19:11,560 Speaker 2: And then how do you get a bunch of other 335 00:19:12,480 --> 00:19:14,159 Speaker 2: readers on Reddit to be into it. 336 00:19:15,280 --> 00:19:18,240 Speaker 4: Yeah, that's where we get to the interesting twist. We'll 337 00:19:18,240 --> 00:19:19,399 Speaker 4: get there in just a second. 338 00:19:19,720 --> 00:19:22,080 Speaker 2: But I guess they could also they could google the 339 00:19:22,119 --> 00:19:24,120 Speaker 2: same things, right, and they could find out, oh, wait, 340 00:19:24,160 --> 00:19:27,639 Speaker 2: there really is you know that Carnegie library. Oh and 341 00:19:27,680 --> 00:19:31,119 Speaker 2: it says on here there was a different location, and 342 00:19:31,200 --> 00:19:32,440 Speaker 2: it all starts checking. 343 00:19:32,160 --> 00:19:36,360 Speaker 4: Out, right, Yeah, it says there's a different location, or 344 00:19:36,920 --> 00:19:39,920 Speaker 4: they can't. They can find that there's a Carnegie Library 345 00:19:40,080 --> 00:19:43,920 Speaker 4: in Fairfield, Iowa, but they can't learn much about the 346 00:19:44,000 --> 00:19:47,439 Speaker 4: history of the land before that library was constructed, and 347 00:19:47,520 --> 00:19:52,040 Speaker 4: so now there's someone with an explanation. You want an event. 348 00:19:52,280 --> 00:19:55,080 Speaker 4: The second big thing to know to your earlier point 349 00:19:55,240 --> 00:19:59,240 Speaker 4: about urban legends and murder, you want an event that 350 00:19:59,400 --> 00:20:04,680 Speaker 4: is something very bad, gruesome homicide always a classic that's 351 00:20:04,720 --> 00:20:08,119 Speaker 4: like the Kobe Bryant of urban legend evil. And you 352 00:20:08,240 --> 00:20:11,520 Speaker 4: want this threat importantly to be something that can be 353 00:20:11,600 --> 00:20:16,600 Speaker 4: avoided or engaged with through certain sets of actions. There 354 00:20:16,680 --> 00:20:19,440 Speaker 4: was another another thing you said earlier, Nola. I want 355 00:20:19,480 --> 00:20:22,360 Speaker 4: to get back to the idea is supernatural. You have 356 00:20:22,440 --> 00:20:25,479 Speaker 4: to decide at this point how supernatural you want your 357 00:20:25,520 --> 00:20:26,119 Speaker 4: story to be. 358 00:20:26,880 --> 00:20:30,639 Speaker 5: Yeah, for sure, I mean, and it really there's so 359 00:20:30,720 --> 00:20:33,960 Speaker 5: many different genres of these kinds of tales you mentioned 360 00:20:34,040 --> 00:20:36,280 Speaker 5: Matt early on the cautionary tale. I think those are 361 00:20:36,280 --> 00:20:38,879 Speaker 5: the ones that we remember and then they get reprinted 362 00:20:38,920 --> 00:20:40,920 Speaker 5: in books that you could buy at the book fair, 363 00:20:41,359 --> 00:20:44,560 Speaker 5: like scary stories to tell in the dark. And there 364 00:20:44,600 --> 00:20:47,200 Speaker 5: were a bunch of other ones that really I can't remember. 365 00:20:47,240 --> 00:20:49,520 Speaker 5: They were really kind of gnarly, like they would have 366 00:20:49,560 --> 00:20:51,800 Speaker 5: the one about the guy with the hook hand and 367 00:20:51,840 --> 00:20:55,000 Speaker 5: the tapping and the blood dripping on the car and 368 00:20:55,040 --> 00:20:56,640 Speaker 5: the foot scraping and all of that. 369 00:20:56,600 --> 00:20:59,760 Speaker 4: Stuff's got Mike Golden am that. 370 00:21:00,080 --> 00:21:01,960 Speaker 5: Then I remember there were a couple that had really 371 00:21:02,080 --> 00:21:04,280 Speaker 5: not not the classic scary stories tell in the dark 372 00:21:04,280 --> 00:21:07,080 Speaker 5: with those amazing pen and ink illustrations that will forever 373 00:21:07,160 --> 00:21:11,560 Speaker 5: haunt all of our waking moments, but there was a 374 00:21:11,680 --> 00:21:14,520 Speaker 5: series of these ones with like this kind of crypt 375 00:21:14,600 --> 00:21:17,800 Speaker 5: keeper weird freak that was on the cover looked like 376 00:21:17,880 --> 00:21:21,600 Speaker 5: kind of like a weird degenerate Methy serial killer guy. 377 00:21:21,760 --> 00:21:23,439 Speaker 3: Maybe I'm the only one that remembers these. There were 378 00:21:23,480 --> 00:21:24,160 Speaker 3: a bunch, and. 379 00:21:24,080 --> 00:21:28,160 Speaker 5: They were all less rooted in supernatural stuff and more 380 00:21:28,240 --> 00:21:32,240 Speaker 5: rooted in like stranger danger kind of stuff, and you 381 00:21:32,240 --> 00:21:34,920 Speaker 5: could buy them at these book fairs, and I did, 382 00:21:35,200 --> 00:21:37,159 Speaker 5: and I think it really messed me up. Man. I 383 00:21:37,160 --> 00:21:38,960 Speaker 5: read a bunch of them, and they were really popular. 384 00:21:39,080 --> 00:21:40,640 Speaker 5: Of course, those are the ones that the kids want 385 00:21:40,640 --> 00:21:43,720 Speaker 5: to read. But I also think that they kind of 386 00:21:43,720 --> 00:21:46,760 Speaker 5: slipped under the radar and they probably shouldn't have been 387 00:21:46,800 --> 00:21:49,359 Speaker 5: as available because it really does kind of mess you 388 00:21:49,480 --> 00:21:51,080 Speaker 5: up a little bit and make you kind of scared 389 00:21:51,119 --> 00:21:51,800 Speaker 5: of everybody. 390 00:21:53,280 --> 00:21:57,399 Speaker 4: I'm on the fence about it, because, as you know, 391 00:21:57,440 --> 00:22:02,880 Speaker 4: a life lifelong or deathlog fan of horror, I think 392 00:22:02,920 --> 00:22:05,600 Speaker 4: that's some of the most valuable stuff that CA can read, right. 393 00:22:06,880 --> 00:22:11,159 Speaker 5: I just mean I remember these being quite trashy and 394 00:22:11,240 --> 00:22:14,760 Speaker 5: not particularly helpful, and so not particularly creative. 395 00:22:14,840 --> 00:22:18,200 Speaker 3: They're not Stephen King's stories. They're not well written. These 396 00:22:18,200 --> 00:22:20,919 Speaker 3: were like pulp books for preteens, you know. 397 00:22:21,880 --> 00:22:24,640 Speaker 4: And there's also you know, there's that moment when you're 398 00:22:24,680 --> 00:22:27,560 Speaker 4: a kid, you're reading a scary book and it crosses 399 00:22:27,600 --> 00:22:32,280 Speaker 4: some social taboo line, some social mora and you actually 400 00:22:32,400 --> 00:22:35,359 Speaker 4: look up and look around, like, oh, is anybody gonna 401 00:22:35,400 --> 00:22:39,960 Speaker 4: see I'm reading this? I think that's an amazing moment. 402 00:22:40,040 --> 00:22:42,119 Speaker 4: But with the construction of these legends to the point 403 00:22:42,280 --> 00:22:46,160 Speaker 4: of moving beyond the realm of the supernatural into the secular, 404 00:22:46,359 --> 00:22:50,359 Speaker 4: that's a real tendency in older evenings. A lot of 405 00:22:50,400 --> 00:22:54,560 Speaker 4: these legends were somewhat supernatural in nature inherently because they 406 00:22:54,680 --> 00:23:01,240 Speaker 4: descended directly from previously accepted stories about ghost monsters and cryptids, 407 00:23:01,560 --> 00:23:06,000 Speaker 4: non human spirits, and you know, ultimately those old myths. 408 00:23:06,359 --> 00:23:10,320 Speaker 4: But today we're hearing stuff about secular fears. Like here's 409 00:23:10,359 --> 00:23:13,720 Speaker 4: an example. Let's say we're starting one of the we're 410 00:23:13,760 --> 00:23:17,359 Speaker 4: conspiring to make an urban legend in Fairfield Iowa in 411 00:23:17,400 --> 00:23:21,879 Speaker 4: the nineteen forties. We might spin a yarn about ghost 412 00:23:22,080 --> 00:23:25,879 Speaker 4: from the underground Railroad because the underground railroad was a 413 00:23:25,920 --> 00:23:29,679 Speaker 4: stop in Fairfield, Iowa. Or we might say something about 414 00:23:30,040 --> 00:23:34,000 Speaker 4: cannibalism in the pioneer days because there were pioneers and 415 00:23:34,040 --> 00:23:38,560 Speaker 4: settlers who founded a modern day Fairfield, Iowa. Maybe there's 416 00:23:38,560 --> 00:23:41,119 Speaker 4: a massacre at the side of the library. Maybe it 417 00:23:41,160 --> 00:23:45,160 Speaker 4: was covered up, but we get a lot more mileage 418 00:23:45,280 --> 00:23:50,119 Speaker 4: in modern days if our cover up addresses modern concerns 419 00:23:50,119 --> 00:23:54,119 Speaker 4: and fears. Maybe instead of a massacre, that library is 420 00:23:54,119 --> 00:23:59,359 Speaker 4: the site of environmental contamination a huge amount of lead, 421 00:23:59,680 --> 00:24:02,639 Speaker 4: and that leads to insanity over time, right, according to 422 00:24:02,640 --> 00:24:06,520 Speaker 4: the lead theory. And so maybe that contamination of lead 423 00:24:06,800 --> 00:24:11,880 Speaker 4: on that site l to led to it could explain 424 00:24:12,400 --> 00:24:15,800 Speaker 4: any number of unfortunate events that occurred in the town later. 425 00:24:16,840 --> 00:24:24,800 Speaker 4: I think that would work right one volume. Maybe we've 426 00:24:24,800 --> 00:24:26,480 Speaker 4: fallen for it in the past, but I mean think 427 00:24:26,520 --> 00:24:30,200 Speaker 4: about it, like, Okay, we have all through different shows, 428 00:24:30,240 --> 00:24:33,159 Speaker 4: not just stuff they want you to know, but in 429 00:24:33,400 --> 00:24:37,560 Speaker 4: our work as executive producers on any other number of shows, 430 00:24:37,840 --> 00:24:41,600 Speaker 4: we've dug into local crime, right, and a lot of 431 00:24:41,600 --> 00:24:44,439 Speaker 4: these crimes are things you might not have heard about 432 00:24:44,560 --> 00:24:47,479 Speaker 4: unless you were purposely digging for them. And when you 433 00:24:47,520 --> 00:24:51,800 Speaker 4: go to crimes in smaller towns, what you'll see is 434 00:24:51,840 --> 00:24:54,720 Speaker 4: there are all sorts of things that can look like connections. 435 00:24:55,240 --> 00:24:59,879 Speaker 4: Everybody knows the Carnegie Library, and when crime happens, odds 436 00:24:59,880 --> 00:25:02,960 Speaker 4: are are therefore that someone who is a victim of 437 00:25:02,960 --> 00:25:06,080 Speaker 4: a crime, a witness of a crime, or the committer 438 00:25:06,280 --> 00:25:10,200 Speaker 4: of a crime will have been by the library. They 439 00:25:10,200 --> 00:25:12,280 Speaker 4: will have seen it. They may have some sort of 440 00:25:12,400 --> 00:25:17,439 Speaker 4: tenuous association. And now that we've reframed that as a 441 00:25:17,520 --> 00:25:23,040 Speaker 4: key piece of the story, those coincidental associations have a 442 00:25:23,119 --> 00:25:27,840 Speaker 4: new terrifying relevance. The killer didn't just happen to go 443 00:25:27,920 --> 00:25:32,320 Speaker 4: to the library in school. Going to the library made 444 00:25:32,400 --> 00:25:35,600 Speaker 4: them a killer, very dangerous, very tricky, very subtle. 445 00:25:35,720 --> 00:25:38,840 Speaker 3: Well, and I mean, you know, all of this dating 446 00:25:38,880 --> 00:25:39,359 Speaker 3: back to. 447 00:25:39,840 --> 00:25:42,760 Speaker 5: The Greek mythology and all that stuff, and even certain 448 00:25:42,800 --> 00:25:47,000 Speaker 5: religious parables, they're teachable moments. Everyone wants to know why 449 00:25:47,040 --> 00:25:52,399 Speaker 5: things happen, you know, why things in natural processes happen, 450 00:25:52,800 --> 00:25:53,840 Speaker 5: why people. 451 00:25:53,600 --> 00:25:54,840 Speaker 3: Are the way they are. 452 00:25:55,200 --> 00:25:59,200 Speaker 5: You know, I love what Neil Gaiman does with myth 453 00:25:59,400 --> 00:26:02,040 Speaker 5: and you know, with American gods for example, or a 454 00:26:02,119 --> 00:26:05,240 Speaker 5: Nancy Boy is where he takes kind of the African 455 00:26:05,320 --> 00:26:07,479 Speaker 5: myths of like the Spider God and all of that 456 00:26:07,520 --> 00:26:10,359 Speaker 5: stuff and personifies them and turns them into kind of 457 00:26:10,400 --> 00:26:11,600 Speaker 5: superhero type characters. 458 00:26:11,640 --> 00:26:13,080 Speaker 3: I think all that's really creatives too. 459 00:26:13,200 --> 00:26:14,760 Speaker 5: But at the end of the day, these urban legends 460 00:26:14,760 --> 00:26:17,399 Speaker 5: accomplish the same stuff as those things did. They're a 461 00:26:17,440 --> 00:26:21,600 Speaker 5: way to kind of demystify the world to a certain degree, 462 00:26:21,720 --> 00:26:26,320 Speaker 5: well somehow mystifying it more. It's very confusing, but it's 463 00:26:26,480 --> 00:26:27,680 Speaker 5: very interesting phenomenon. 464 00:26:28,080 --> 00:26:28,399 Speaker 2: M M. 465 00:26:28,680 --> 00:26:28,920 Speaker 3: Yeah. 466 00:26:29,000 --> 00:26:33,800 Speaker 4: It exploits that, it exploits that cognitive mechanism that all 467 00:26:33,880 --> 00:26:38,000 Speaker 4: humans have. I mean, in third, you want to appear 468 00:26:38,160 --> 00:26:43,199 Speaker 4: to empower people, right, you want to have a lesson, 469 00:26:43,400 --> 00:26:45,720 Speaker 4: because all legends are a lesson. Right, So you want 470 00:26:45,760 --> 00:26:48,280 Speaker 4: to know you want the audience to know, or we 471 00:26:48,320 --> 00:26:50,520 Speaker 4: want the audience to know how to avoid, engage with 472 00:26:50,680 --> 00:26:55,560 Speaker 4: or confirm the threat is where specifics become the secret sauce. 473 00:26:55,720 --> 00:27:00,240 Speaker 4: And this is this is a little bit of styling it. 474 00:27:00,280 --> 00:27:03,800 Speaker 4: But why don't we continue that Fairfield example and then Matt, 475 00:27:03,840 --> 00:27:06,320 Speaker 4: maybe we can explore one of your examples too, because 476 00:27:06,440 --> 00:27:07,919 Speaker 4: I think you wrote something special for this. 477 00:27:08,400 --> 00:27:10,439 Speaker 2: Oh yeah, well there's a story I got to tell 478 00:27:10,480 --> 00:27:13,600 Speaker 2: you guys at some point, all right, right. 479 00:27:13,440 --> 00:27:17,080 Speaker 4: Therefore it yeah, and we'll be able to see how 480 00:27:17,600 --> 00:27:22,040 Speaker 4: our process here jives up with it. So going back 481 00:27:22,040 --> 00:27:24,800 Speaker 4: to Fairfield, let's say we go supernatural. How do we 482 00:27:24,840 --> 00:27:29,000 Speaker 4: know the ghost from the underground railroad are still around today? Well, 483 00:27:29,400 --> 00:27:33,080 Speaker 4: it turns out every May fourteenth, on the anniversary of 484 00:27:33,119 --> 00:27:36,560 Speaker 4: some murders that were completely covered up by authorities, you 485 00:27:36,640 --> 00:27:39,480 Speaker 4: can see their lanterns out there in the dark, right 486 00:27:39,520 --> 00:27:43,320 Speaker 4: around midnight. You can hear their voices calling out from 487 00:27:43,320 --> 00:27:48,040 Speaker 4: beyond the grave. But only on May fourteenth. Giving this 488 00:27:48,119 --> 00:27:52,040 Speaker 4: specific date does something mission critical. We are giving the 489 00:27:52,119 --> 00:27:54,840 Speaker 4: audience a set of actions they may or may not 490 00:27:55,000 --> 00:27:58,679 Speaker 4: choose to pursue. And that's all well and good, you 491 00:27:58,720 --> 00:28:01,240 Speaker 4: know what I mean. That's the basic cooking. That's setting 492 00:28:01,280 --> 00:28:04,680 Speaker 4: the oven and getting your misimplaus or whatever. The next 493 00:28:04,680 --> 00:28:07,359 Speaker 4: part is the trickiest. This is where we get past 494 00:28:07,400 --> 00:28:10,520 Speaker 4: the science of story technology. We start swimming into the 495 00:28:10,560 --> 00:28:15,840 Speaker 4: curious waters of propaganda as art. Let's talk about spreading 496 00:28:15,840 --> 00:28:19,560 Speaker 4: the seat. The important thing we have to realize is 497 00:28:20,400 --> 00:28:25,119 Speaker 4: back in the day, even in the current evenings, urban 498 00:28:25,200 --> 00:28:28,240 Speaker 4: legends do not work when it seems like only one 499 00:28:28,320 --> 00:28:32,720 Speaker 4: person is telling the tale, They'll be treated like they're 500 00:28:32,800 --> 00:28:36,639 Speaker 4: just are to fiction, you know what I mean, Like 501 00:28:38,040 --> 00:28:41,040 Speaker 4: some of those subredits and creepy pastas, they're clearly just 502 00:28:41,160 --> 00:28:46,320 Speaker 4: meant to be scary stories. And there's a definite fourth wall. 503 00:28:46,400 --> 00:28:50,920 Speaker 4: There's a line between those tales and lived experience. But 504 00:28:50,960 --> 00:28:53,800 Speaker 4: if you have multiple sources saying the same thing on 505 00:28:54,040 --> 00:28:59,000 Speaker 4: multiple platforms, and you do it right, then people will 506 00:28:59,360 --> 00:29:01,280 Speaker 4: increase assume it is the truth. 507 00:29:02,160 --> 00:29:04,640 Speaker 5: Can I just say I did find these books that 508 00:29:04,640 --> 00:29:07,640 Speaker 5: I've been from my childhood. No, it's it's called the 509 00:29:07,760 --> 00:29:12,400 Speaker 5: Scariest Stories You've Ever Heard. There are three editions. The 510 00:29:12,400 --> 00:29:14,720 Speaker 5: first is by Mark Mills, the second by Katherin Burdon, 511 00:29:14,760 --> 00:29:15,720 Speaker 5: the third by Tracy E. 512 00:29:15,880 --> 00:29:20,320 Speaker 3: Dills. But they all have these weirdo dudes on the cover. 513 00:29:20,400 --> 00:29:23,520 Speaker 5: There's cryptkeeper style, and the very first story in the 514 00:29:23,560 --> 00:29:27,400 Speaker 5: first edition is called The Horrible Hook. And every single 515 00:29:27,440 --> 00:29:28,400 Speaker 5: one of these is. 516 00:29:28,400 --> 00:29:32,880 Speaker 3: Like murdery and about like getting killed by some creep. 517 00:29:32,960 --> 00:29:35,280 Speaker 5: There's one called The dog Man, you know, the Night 518 00:29:35,320 --> 00:29:37,080 Speaker 5: of the Okay, maybe there are some, there's the Night 519 00:29:37,120 --> 00:29:40,440 Speaker 5: of the Sasquatch, but most of them were like about 520 00:29:40,640 --> 00:29:43,600 Speaker 5: just you know, home invaders and like kidnappers and things 521 00:29:43,640 --> 00:29:48,160 Speaker 5: like that, and I remember these distinctly, and they that's 522 00:29:48,200 --> 00:29:49,320 Speaker 5: exactly what we're talking about. 523 00:29:50,120 --> 00:29:53,520 Speaker 4: And going back to this point about multiple platforms and 524 00:29:53,640 --> 00:29:58,360 Speaker 4: multiple voices, one key aspect here is that those tales 525 00:29:58,720 --> 00:30:04,480 Speaker 4: cannot appear one hundred percent redundant mm hmm. It cannot 526 00:30:04,520 --> 00:30:08,240 Speaker 4: appear to be a copy and paste. The different versions 527 00:30:08,280 --> 00:30:11,160 Speaker 4: out there have to have the same rough events, but 528 00:30:11,200 --> 00:30:14,280 Speaker 4: they cannot be word for word unless there's a catchphrase, 529 00:30:14,640 --> 00:30:17,720 Speaker 4: which is, you know, a little more advanced form of 530 00:30:17,760 --> 00:30:21,560 Speaker 4: this kind of conspiracy. And that's because if it's true folklore, 531 00:30:22,160 --> 00:30:25,200 Speaker 4: people are going to be you know, functionally, they're eyewitnesses. 532 00:30:25,240 --> 00:30:27,560 Speaker 4: They're going to get things wrong. They're going to tell 533 00:30:27,560 --> 00:30:30,360 Speaker 4: a story about a story, and they're going to put 534 00:30:30,360 --> 00:30:33,719 Speaker 4: their own spins or their own agendas on that, on 535 00:30:33,760 --> 00:30:37,000 Speaker 4: the bones of that thing, on the beginning anatomy, the blueprint. 536 00:30:37,440 --> 00:30:40,360 Speaker 4: And you see this, I think most often or pretty 537 00:30:40,360 --> 00:30:43,840 Speaker 4: often in the details of the call to authority and 538 00:30:43,880 --> 00:30:47,000 Speaker 4: then the specifics of whatever the terrible event is. I 539 00:30:47,040 --> 00:30:48,200 Speaker 4: think that's how it works. 540 00:30:48,480 --> 00:30:50,600 Speaker 3: It sounds correct to me, Well. 541 00:30:50,440 --> 00:30:53,360 Speaker 4: Why why then, Well, Okay, let's talk what is call 542 00:30:53,440 --> 00:30:55,160 Speaker 4: to authority? What do we mean when we say that 543 00:30:55,200 --> 00:30:57,760 Speaker 4: You hear that when you study rhetoric as well, right. 544 00:30:58,360 --> 00:31:00,520 Speaker 5: I mean, I think it's just the idea or there's 545 00:31:00,840 --> 00:31:05,680 Speaker 5: like a component of the story where the storyteller gives 546 00:31:05,680 --> 00:31:09,440 Speaker 5: a sense of authenticity to their recounting of whatever this 547 00:31:09,520 --> 00:31:13,680 Speaker 5: thing is, you know, the idea of some sort of source. 548 00:31:14,160 --> 00:31:16,560 Speaker 5: You know that that is that is real and that 549 00:31:16,680 --> 00:31:17,560 Speaker 5: is to be believed. 550 00:31:17,760 --> 00:31:23,200 Speaker 4: Right, Yeah, Yeah, it's the part of the story. It's 551 00:31:23,280 --> 00:31:26,320 Speaker 4: usually at the end or the beginning where they say, 552 00:31:26,520 --> 00:31:30,360 Speaker 4: look this, this is how I Yeah. Usually it's one, 553 00:31:30,520 --> 00:31:33,400 Speaker 4: but it's one or the other. Yeah, and it can 554 00:31:33,440 --> 00:31:37,120 Speaker 4: be both. You can add more to it. You have 555 00:31:37,160 --> 00:31:39,920 Speaker 4: to be careful because if you do too much, you'll 556 00:31:39,960 --> 00:31:44,000 Speaker 4: give yourself away. So in this part, at the beginning 557 00:31:44,000 --> 00:31:46,600 Speaker 4: of the end, the storyteller will give you you know, 558 00:31:46,720 --> 00:31:49,200 Speaker 4: here's how I heard about this, or they'll end with 559 00:31:49,280 --> 00:31:51,840 Speaker 4: some you know, some version of like don't take my 560 00:31:51,920 --> 00:31:54,240 Speaker 4: word for it, you know what I mean. I'm just 561 00:31:54,560 --> 00:31:58,800 Speaker 4: I'm just letting you know. May fourteenth, m M. Don't 562 00:31:58,800 --> 00:32:02,200 Speaker 4: go around the library late. For example, like at the beginning, 563 00:32:02,240 --> 00:32:06,320 Speaker 4: it would be something like oh gosh, we wrote these. 564 00:32:07,320 --> 00:32:10,560 Speaker 4: We wrote these weird example quotes. Since these are made 565 00:32:10,640 --> 00:32:13,560 Speaker 4: up people, does someone want to do some of the 566 00:32:13,640 --> 00:32:16,479 Speaker 4: quotes in a voice like a cool urban legend voice. 567 00:32:16,800 --> 00:32:19,280 Speaker 4: That's like, maybe, uh. 568 00:32:19,560 --> 00:32:24,440 Speaker 6: Carnegie Library man, that place gives me the willies. Let 569 00:32:24,480 --> 00:32:27,400 Speaker 6: me do it like a cool guy, Kip Conegie library man, 570 00:32:27,480 --> 00:32:30,120 Speaker 6: that please gives me the wheelies. Back in middle school, 571 00:32:30,120 --> 00:32:32,360 Speaker 6: I remember that kid in the classroom across the hall 572 00:32:32,480 --> 00:32:36,120 Speaker 6: this bit parents left town, but after everyone said he'd 573 00:32:36,160 --> 00:32:39,160 Speaker 6: gone out to the library on midnight May and you 574 00:32:39,240 --> 00:32:40,160 Speaker 6: know what that means? 575 00:32:40,440 --> 00:32:40,920 Speaker 3: Am I right? 576 00:32:40,960 --> 00:32:43,240 Speaker 5: Bro, I don't know what I did there, but that 577 00:32:43,320 --> 00:32:44,760 Speaker 5: got great and I got to the end of. 578 00:32:45,000 --> 00:32:45,520 Speaker 3: That was great. 579 00:32:45,960 --> 00:32:48,960 Speaker 4: That's from a conversation with high school sophomores, maybe talking 580 00:32:48,960 --> 00:32:54,560 Speaker 4: about yes, yeah, or in the end there might be 581 00:32:54,600 --> 00:32:59,440 Speaker 4: something with it. Sounds crazy, right, No one really talks 582 00:32:59,440 --> 00:33:03,040 Speaker 4: about it these days, but look it up. Fairfield was 583 00:33:03,080 --> 00:33:07,480 Speaker 4: a stop on the underground railroad and May fourteenth isn't 584 00:33:07,520 --> 00:33:11,360 Speaker 4: that far away, you know? And then cuge cheesy music, right, 585 00:33:12,080 --> 00:33:14,800 Speaker 4: maybe a Rod Serling voice. Okay, so we've got these 586 00:33:14,800 --> 00:33:19,479 Speaker 4: different stories, and we've got slightly different versions of the story. 587 00:33:19,520 --> 00:33:23,440 Speaker 4: Beats now and this is what you're asking about, Matt. 588 00:33:23,520 --> 00:33:28,920 Speaker 4: Now we need to put those in different places. Funnily enough, 589 00:33:29,160 --> 00:33:31,440 Speaker 4: the rise of the Internet should have made the world 590 00:33:31,520 --> 00:33:34,680 Speaker 4: way more accurate, should have made it way safer for everyone. 591 00:33:34,920 --> 00:33:38,560 Speaker 4: But instead it made things much worse. It exacerbated the 592 00:33:38,640 --> 00:33:43,240 Speaker 4: rise of unverified and unverifiable claims. So you want to 593 00:33:43,320 --> 00:33:47,400 Speaker 4: exploit those vulnerabilities. You want to hit local forums. You 594 00:33:47,440 --> 00:33:50,840 Speaker 4: want to wait until it depends on like depend on 595 00:33:50,880 --> 00:33:54,720 Speaker 4: what date you pick, it doesn't really matter. You want 596 00:33:54,720 --> 00:33:58,440 Speaker 4: to wait until it's about a month before Halloween, or 597 00:33:58,480 --> 00:34:01,320 Speaker 4: maybe it's early October, and then you go into the 598 00:34:01,360 --> 00:34:05,320 Speaker 4: community pages on Facebook for your neighborhood, right and go 599 00:34:05,480 --> 00:34:10,600 Speaker 4: into God sadly, you could gird yourself and go into 600 00:34:10,680 --> 00:34:15,080 Speaker 4: next store, But that place is pnemonium. Have you ever 601 00:34:15,160 --> 00:34:16,480 Speaker 4: read next Door you guys? 602 00:34:16,800 --> 00:34:22,839 Speaker 3: Oh yeah, it's a fear mongering machine. Do you agree? Yeah? 603 00:34:22,960 --> 00:34:25,839 Speaker 4: I think it would work. It's also everybody there is 604 00:34:25,880 --> 00:34:30,960 Speaker 4: so angry all the time. I don't know what happened. 605 00:34:31,000 --> 00:34:34,320 Speaker 2: Or they want to sell you things, or they need help, 606 00:34:34,520 --> 00:34:38,080 Speaker 2: you know, with a project in their house. I don't 607 00:34:38,080 --> 00:34:42,040 Speaker 2: know's I think next door in the suburbs, guys, is 608 00:34:42,080 --> 00:34:44,800 Speaker 2: a little different than next door in like ITP. 609 00:34:45,280 --> 00:34:47,600 Speaker 3: Well, that's where the suburban legends come in. Guys. I've 610 00:34:47,600 --> 00:34:50,000 Speaker 3: been screaming about that from the start. They get these too. 611 00:34:50,560 --> 00:34:53,560 Speaker 5: No I'm joking, but you know, these communities, it all 612 00:34:53,640 --> 00:34:59,440 Speaker 5: is exacerbated and exponentially increased and muddled by the Internet, 613 00:34:59,600 --> 00:35:02,400 Speaker 5: you know. And that's the Internet's a great place for 614 00:35:02,480 --> 00:35:05,640 Speaker 5: busybodies and a lot of times that is where these 615 00:35:05,680 --> 00:35:07,920 Speaker 5: types of things start. And you know who else does 616 00:35:07,960 --> 00:35:10,400 Speaker 5: this kind of stuff? Donald Trump, of course, who is 617 00:35:10,520 --> 00:35:14,520 Speaker 5: just here in Atlanta? You're getting fingerprinted and mugshot and 618 00:35:14,560 --> 00:35:16,640 Speaker 5: all that he tweeted or whatever he does. 619 00:35:16,680 --> 00:35:19,080 Speaker 3: Truth, Atlanta is. 620 00:35:19,080 --> 00:35:22,640 Speaker 5: A terrible, degenerate place full of murder in the streets, 621 00:35:22,640 --> 00:35:25,240 Speaker 5: where people won't go outside to buy a loaf of bread. 622 00:35:25,920 --> 00:35:29,360 Speaker 5: That's an urban legend. It's just not true. We go 623 00:35:29,440 --> 00:35:31,640 Speaker 5: buy bread all the time, we go outside. But when 624 00:35:31,640 --> 00:35:34,880 Speaker 5: you simplify things down to such a you know, an 625 00:35:34,960 --> 00:35:40,120 Speaker 5: absurdly oversimplified way of presenting something, that's kind of what 626 00:35:40,200 --> 00:35:40,560 Speaker 5: that is. 627 00:35:41,680 --> 00:35:48,279 Speaker 4: Yeah, and you also want to hit specific subreddits for 628 00:35:48,600 --> 00:35:52,080 Speaker 4: related things or specific forms for related things, but you 629 00:35:52,120 --> 00:35:56,040 Speaker 4: don't necessarily want them a to be related. The more 630 00:35:56,120 --> 00:36:02,239 Speaker 4: tangentially related. These forms are actually raises your chances of success, 631 00:36:03,200 --> 00:36:07,200 Speaker 4: and it makes your mental contagion more likely to transmit. 632 00:36:07,520 --> 00:36:10,680 Speaker 4: So go like if you think about redeed or dig 633 00:36:10,800 --> 00:36:13,240 Speaker 4: back in the day, any kind of those community bulletin 634 00:36:13,280 --> 00:36:17,279 Speaker 4: board descended things. Go to the one about ghost tell 635 00:36:17,280 --> 00:36:19,480 Speaker 4: a ghost story, go to the one about lead poisoning, 636 00:36:19,640 --> 00:36:22,600 Speaker 4: tell a lead poisoning story, go to an unsolved mysteries one, 637 00:36:22,600 --> 00:36:25,400 Speaker 4: and just say, hey, I heard this. Isn't this weird? 638 00:36:25,760 --> 00:36:30,920 Speaker 4: Has anyone else heard this? And then you're further empowering 639 00:36:31,000 --> 00:36:34,680 Speaker 4: people to investigate the thing. And if you do it right, 640 00:36:35,200 --> 00:36:38,600 Speaker 4: their investigations are going to lead them to some other 641 00:36:38,800 --> 00:36:42,439 Speaker 4: version of the story that you wrote somewhere else. And 642 00:36:42,520 --> 00:36:47,080 Speaker 4: like Jamie Madros the multiple man in Marvel Universe, now 643 00:36:47,480 --> 00:36:50,000 Speaker 4: you are an army that agrees. 644 00:36:50,560 --> 00:36:52,799 Speaker 5: So that's fascinating. I didn't even think about that. It's 645 00:36:52,800 --> 00:36:56,200 Speaker 5: like breadcrumbs leading back to the same loaf. 646 00:36:56,440 --> 00:36:56,839 Speaker 3: I don't know. 647 00:36:57,480 --> 00:37:00,319 Speaker 4: No, let's keep the bread thing going. And so so 648 00:37:00,680 --> 00:37:03,400 Speaker 4: there's a there's a key aspect to this that a 649 00:37:03,440 --> 00:37:05,320 Speaker 4: lot of people don't think about. And we're going to 650 00:37:05,360 --> 00:37:07,480 Speaker 4: tell you, uh, We're going to tell you what will 651 00:37:07,520 --> 00:37:12,520 Speaker 4: really set your conspiracy apart from other attempts. After word 652 00:37:12,520 --> 00:37:25,160 Speaker 4: from our sponsor, timing right, good stories, good comedy, good horror. 653 00:37:25,360 --> 00:37:28,160 Speaker 4: It's all about timing. 654 00:37:30,640 --> 00:37:33,080 Speaker 3: What a terrible joke. It's good. 655 00:37:33,160 --> 00:37:37,880 Speaker 4: It's good that joke about timing took a minute. Yeah, 656 00:37:36,840 --> 00:37:41,120 Speaker 4: So look, you want to do this slowly. You don't 657 00:37:41,160 --> 00:37:44,719 Speaker 4: want to go out everywhere and have your your carefully 658 00:37:44,800 --> 00:37:49,360 Speaker 4: crafted versions of this all of a sudden appear in 659 00:37:49,400 --> 00:37:51,440 Speaker 4: the same week or the same day, or even the 660 00:37:51,520 --> 00:37:54,880 Speaker 4: same month. You farm it out. You space it out 661 00:37:54,920 --> 00:37:59,000 Speaker 4: as long as you can. And that's because the visitors 662 00:37:59,040 --> 00:38:02,480 Speaker 4: to these sites are ephemeral. They're going to come and go. 663 00:38:03,200 --> 00:38:06,320 Speaker 4: The words are going to remain. And every time someone 664 00:38:06,440 --> 00:38:09,719 Speaker 4: looks at the most recent version of this story and 665 00:38:09,760 --> 00:38:13,280 Speaker 4: they go digging, every time they find something that seems 666 00:38:13,320 --> 00:38:19,719 Speaker 4: noticeably older from a clearly different source, it knocks the 667 00:38:19,719 --> 00:38:25,319 Speaker 4: credibility up. Interesting, it's weird, ac Yeah, it's a weird one. 668 00:38:25,760 --> 00:38:26,760 Speaker 3: Yeah it's true. 669 00:38:27,840 --> 00:38:30,600 Speaker 4: So what what do you guys think about this? What 670 00:38:30,680 --> 00:38:33,440 Speaker 4: if you give it a couple of years, let the 671 00:38:33,480 --> 00:38:36,399 Speaker 4: heat die down in maybe six months to another year. 672 00:38:36,440 --> 00:38:41,359 Speaker 4: After that, you start quoting your own earlier post from 673 00:38:41,400 --> 00:38:42,240 Speaker 4: different forums. 674 00:38:42,880 --> 00:38:45,360 Speaker 3: Sure, that's a good idea. It's a method. 675 00:38:45,719 --> 00:38:48,480 Speaker 5: Yeah, and again, I mean the anonymity of the Internet 676 00:38:48,920 --> 00:38:51,120 Speaker 5: allows that to be done. I mean, and it's the 677 00:38:51,160 --> 00:38:53,800 Speaker 5: same way that the Internet is used for propaganda because 678 00:38:53,840 --> 00:38:56,160 Speaker 5: in the minds of some people, because it exists at all, 679 00:38:56,680 --> 00:38:59,799 Speaker 5: and it's it's it's codified and written word, then there 680 00:39:00,239 --> 00:39:02,480 Speaker 5: be some truth to it. And that kind of thinking 681 00:39:02,560 --> 00:39:04,759 Speaker 5: is the kind of thinking that allows urban legends to 682 00:39:04,800 --> 00:39:08,239 Speaker 5: proliferate in that same way. You know, because it's out there, 683 00:39:08,360 --> 00:39:10,279 Speaker 5: it has to there has to be some grain of 684 00:39:10,320 --> 00:39:13,200 Speaker 5: truth to it. And that is something that I would 685 00:39:13,280 --> 00:39:18,120 Speaker 5: say manipulative individuals and politics used to their advantage Hunter 686 00:39:18,239 --> 00:39:20,200 Speaker 5: because it's out there. They refer to it as though 687 00:39:20,200 --> 00:39:23,680 Speaker 5: it's fact, and that suits them, that benefits out. 688 00:39:24,000 --> 00:39:27,720 Speaker 4: A lot of people are saying, yeah, some people are saying, 689 00:39:29,280 --> 00:39:31,799 Speaker 4: shout out to By the way, stand up comic I 690 00:39:31,880 --> 00:39:35,800 Speaker 4: really like named Shane Gillis. Shane Gillis has a free 691 00:39:36,760 --> 00:39:41,800 Speaker 4: a free special up down and it is so unendingly hilarious. 692 00:39:41,800 --> 00:39:44,600 Speaker 2: Because the guy that got he was gonna be on 693 00:39:44,800 --> 00:39:46,600 Speaker 2: SNL and it was announced he was going to be 694 00:39:46,680 --> 00:39:49,319 Speaker 2: on SNL, but then he got kicked out for some 695 00:39:49,560 --> 00:39:51,120 Speaker 2: old stream he did or something. 696 00:39:51,480 --> 00:39:54,440 Speaker 4: Yeah, he has an SNL story. I remember too. 697 00:39:54,480 --> 00:39:54,799 Speaker 3: I can't. 698 00:39:54,800 --> 00:39:58,759 Speaker 4: I can't recall the specifics, but a lot of people 699 00:39:58,800 --> 00:40:03,880 Speaker 4: are saying, no, I'm kidding. So when you quote yourself, 700 00:40:05,000 --> 00:40:07,960 Speaker 4: make sure you put some small variations into the original 701 00:40:08,040 --> 00:40:11,960 Speaker 4: story mix. Make sure there's one way you've heard it 702 00:40:12,000 --> 00:40:15,600 Speaker 4: and there's another version you've heard. This further empowers your conspiracy. 703 00:40:16,000 --> 00:40:18,959 Speaker 4: And we can measure the success of this when other 704 00:40:19,120 --> 00:40:23,640 Speaker 4: non related sources start repping, repeating, and remixing the tail 705 00:40:23,960 --> 00:40:28,560 Speaker 4: on their own. And here's here's a spooky part. This 706 00:40:28,719 --> 00:40:32,320 Speaker 4: is kid, you not much more likely to happen now 707 00:40:32,480 --> 00:40:36,640 Speaker 4: than at any other point in human history because of 708 00:40:37,680 --> 00:40:42,560 Speaker 4: machine learning, because of automated content scraping llms, large language 709 00:40:42,560 --> 00:40:46,480 Speaker 4: models chat GPT. They love your campfire stories, Bro, They're 710 00:40:46,480 --> 00:40:48,520 Speaker 4: going to scrape them, you know what I mean. And 711 00:40:48,520 --> 00:40:52,040 Speaker 4: they're going to inevitably use that content if you proliferate 712 00:40:52,080 --> 00:40:56,640 Speaker 4: it well enough to assemble throwaway articles, clickbait things, you know, 713 00:40:57,239 --> 00:41:00,399 Speaker 4: list of topics that are related to stuff you mention 714 00:41:00,920 --> 00:41:04,719 Speaker 4: in your purposely designed urban legend. And then it'll go 715 00:41:04,800 --> 00:41:07,759 Speaker 4: back to the humans. They'll pull that up. They'll start 716 00:41:07,840 --> 00:41:11,840 Speaker 4: quoting that article, you are, at the same time that 717 00:41:11,920 --> 00:41:17,400 Speaker 4: you are proliferating your story, you are erasing the evidence 718 00:41:17,440 --> 00:41:20,400 Speaker 4: that you created it, which is kind of neat, you know, 719 00:41:21,120 --> 00:41:23,360 Speaker 4: also evil. It's also kind of evil. 720 00:41:23,440 --> 00:41:25,279 Speaker 2: Why do we want to tell people how to do this? 721 00:41:27,120 --> 00:41:31,279 Speaker 4: Because knowledge is power and we empowered people. Okay, but 722 00:41:31,360 --> 00:41:34,440 Speaker 4: it's also I think it's important to understand how this 723 00:41:34,480 --> 00:41:39,480 Speaker 4: stuff works and why because before we go to before 724 00:41:39,520 --> 00:41:43,240 Speaker 4: we go to an urban legend Britten specifically for tonight's show, 725 00:41:44,320 --> 00:41:48,000 Speaker 4: and head out on our night walks, there's one important 726 00:41:48,000 --> 00:41:50,759 Speaker 4: thing to leave us with. It's something everyone needs to 727 00:41:50,800 --> 00:41:53,120 Speaker 4: think about when we're out there in the dark. It 728 00:41:53,200 --> 00:41:56,799 Speaker 4: is the scariest point of all every step we just 729 00:41:56,960 --> 00:42:01,319 Speaker 4: described in making up an urban legend for fundsies and 730 00:42:01,680 --> 00:42:04,360 Speaker 4: hacking people's minds to make them believe it is true. 731 00:42:04,920 --> 00:42:07,960 Speaker 4: Every single one of those steps works for real life 732 00:42:08,400 --> 00:42:13,200 Speaker 4: dangerous things, real life siops, government propaganda, racist trolls on 733 00:42:13,239 --> 00:42:18,240 Speaker 4: social media, the kind of stuff that religions and state 734 00:42:18,440 --> 00:42:22,160 Speaker 4: entities use to push the public into war and to 735 00:42:22,320 --> 00:42:28,520 Speaker 4: egregious mass casualties. It's tech. It's narrative technology. It pushes 736 00:42:28,560 --> 00:42:31,600 Speaker 4: people toward or away from beliefs that may not be 737 00:42:31,640 --> 00:42:34,600 Speaker 4: in their best interests. And it's happening right now as 738 00:42:34,640 --> 00:42:37,719 Speaker 4: we speak, all the world round. More than ghosts, more 739 00:42:37,760 --> 00:42:40,720 Speaker 4: than lead poisoning, more than murder. That is the stuff 740 00:42:40,800 --> 00:42:43,640 Speaker 4: the powerful don't want you to know, and they also 741 00:42:43,640 --> 00:42:45,600 Speaker 4: don't want you to know. It's easy to do it yourself. 742 00:42:45,880 --> 00:42:49,920 Speaker 2: Hmmm, So I do it myself exactly. 743 00:42:50,640 --> 00:42:54,200 Speaker 4: So with all that you know, Noel, Matt, I think 744 00:42:54,200 --> 00:42:57,480 Speaker 4: it'll be an interesting experience. We're working live, so I 745 00:42:57,800 --> 00:43:01,360 Speaker 4: don't know. I don't know how this land. But Matt, 746 00:43:01,800 --> 00:43:03,960 Speaker 4: you've got a got a story to tell all of 747 00:43:04,040 --> 00:43:07,879 Speaker 4: us around the digital campfire here. Maybe maybe you can 748 00:43:07,880 --> 00:43:11,440 Speaker 4: tell us and the three of us can figure out 749 00:43:12,400 --> 00:43:15,640 Speaker 4: whether it jibes with what we just explored. 750 00:43:16,440 --> 00:43:20,560 Speaker 2: Oh yeah, Oh okay, Well I'll tell you the story 751 00:43:20,560 --> 00:43:23,240 Speaker 2: I've heard. It's it's a little weird. 752 00:43:23,960 --> 00:43:25,880 Speaker 3: I would set it up this way. 753 00:43:26,120 --> 00:43:27,680 Speaker 2: Actually, no, why don't we Why don't I tell you 754 00:43:27,719 --> 00:43:29,320 Speaker 2: the story and then I'll tell you what I've heard 755 00:43:29,400 --> 00:43:30,240 Speaker 2: about the story? 756 00:43:30,400 --> 00:43:32,720 Speaker 3: Does that make sense? This does? Okay? 757 00:43:32,760 --> 00:43:35,160 Speaker 2: So you guys know that I worked at a place 758 00:43:35,200 --> 00:43:37,719 Speaker 2: called PDC here in Atlanta for a long time, The 759 00:43:37,719 --> 00:43:41,600 Speaker 2: Piedmont Driving Club and yes, I worked there for a 760 00:43:41,600 --> 00:43:44,680 Speaker 2: long time. My dad had a history there. He was 761 00:43:44,840 --> 00:43:47,080 Speaker 2: an accountant there since before I was born. I think 762 00:43:47,120 --> 00:43:48,800 Speaker 2: it's one of the reasons he and my mom moved 763 00:43:48,960 --> 00:43:54,040 Speaker 2: to Atlanta, or to just Georgia in general. H Well, look, 764 00:43:54,080 --> 00:43:58,320 Speaker 2: I heard this from the bartender in the Men's Health Club, 765 00:43:58,880 --> 00:44:02,680 Speaker 2: so is Brian. I can't attest to whether this is 766 00:44:02,680 --> 00:44:05,439 Speaker 2: true or not. This is just something I heard because 767 00:44:05,440 --> 00:44:08,440 Speaker 2: it's an old story. The PDC was established in eighteen 768 00:44:08,480 --> 00:44:12,600 Speaker 2: eighty seven, so it's got a long history here in Atlanta. 769 00:44:13,200 --> 00:44:16,960 Speaker 2: And this story occurred apparently just a couple years after 770 00:44:17,000 --> 00:44:20,040 Speaker 2: the club was established, So I don't know if that's 771 00:44:20,080 --> 00:44:25,560 Speaker 2: like late eighteen eighties, early eighteen nineties, but it occurred 772 00:44:25,600 --> 00:44:31,200 Speaker 2: sometime just after eighteen eighty seven. According to Brian, there 773 00:44:31,280 --> 00:44:34,000 Speaker 2: was a daughter of one of the early original members, 774 00:44:34,040 --> 00:44:37,160 Speaker 2: a guy named mister Collins, and mister Collins had a 775 00:44:37,280 --> 00:44:40,560 Speaker 2: daughter who was living right near Emory University in this 776 00:44:40,640 --> 00:44:47,359 Speaker 2: place called Baltimore Block. And one day his daughter disappeared 777 00:44:48,719 --> 00:44:52,600 Speaker 2: crazy stuff. So the neighbors of the rowhouses where she lived, 778 00:44:53,040 --> 00:44:56,080 Speaker 2: this place called Baltimore Block, they were alerted because there 779 00:44:56,080 --> 00:45:01,040 Speaker 2: was smoke coming out from under her door, and you know, 780 00:45:01,200 --> 00:45:03,080 Speaker 2: they're trying to get a hold of her. They can't. 781 00:45:03,160 --> 00:45:05,799 Speaker 2: There's smoke coming out, so they break this door down. 782 00:45:06,760 --> 00:45:08,640 Speaker 2: When they go in, they see dinners sitting there on 783 00:45:08,680 --> 00:45:11,080 Speaker 2: the stove. It's clearly burned. It's been on there for 784 00:45:11,120 --> 00:45:15,480 Speaker 2: a while. They can't find her anywhere in her row 785 00:45:15,480 --> 00:45:18,360 Speaker 2: house in this apart it's like an apartment complex, but 786 00:45:18,400 --> 00:45:20,440 Speaker 2: not really does that make sense? This is like the 787 00:45:20,600 --> 00:45:21,600 Speaker 2: late eighteen hundreds. 788 00:45:21,640 --> 00:45:25,560 Speaker 5: It's it's a rowhouse, a condo kind we think of today. 789 00:45:25,640 --> 00:45:29,040 Speaker 2: Yeah, yeah, But she's not in there. Her personal belongings 790 00:45:29,040 --> 00:45:30,919 Speaker 2: are all in there, you know, it's not as though 791 00:45:30,960 --> 00:45:34,560 Speaker 2: she's left or anything. As they're looking for her, they 792 00:45:34,560 --> 00:45:38,799 Speaker 2: hear meowing, like a pretty frantic sounding meowing coming from 793 00:45:38,920 --> 00:45:41,520 Speaker 2: the bedroom area. So they go in there. They explore, 794 00:45:41,680 --> 00:45:45,400 Speaker 2: and they find inside her closet the door is open 795 00:45:45,440 --> 00:45:47,760 Speaker 2: to her closet, the light is off in her closet. 796 00:45:48,040 --> 00:45:51,640 Speaker 2: The cat is in there meowing like at the wall 797 00:45:51,719 --> 00:45:54,879 Speaker 2: basically and just won't stop me owing, And they can't 798 00:45:54,880 --> 00:45:57,400 Speaker 2: figure out what the heck's going on. They do a 799 00:45:57,440 --> 00:46:00,640 Speaker 2: search for her. Her name was Anne, by the way. 800 00:46:01,360 --> 00:46:04,000 Speaker 2: They do they do a search for her. They can't 801 00:46:04,000 --> 00:46:07,400 Speaker 2: find her anywhere in the city. She's just disappeared, you guys. 802 00:46:08,800 --> 00:46:12,719 Speaker 2: And then two days later Annie shows back up. She's 803 00:46:12,800 --> 00:46:16,160 Speaker 2: in her apartment. She is just going about her day. 804 00:46:16,360 --> 00:46:19,640 Speaker 2: One of the neighbors in the in the rowhouse complex. 805 00:46:19,640 --> 00:46:21,560 Speaker 2: They're just kind of caesars, like, hey, Annie, where the 806 00:46:21,600 --> 00:46:24,319 Speaker 2: heck have you been? And she's she thinks nothing of it, 807 00:46:24,360 --> 00:46:27,880 Speaker 2: as though nothing has happened. She's just regular ole Annie 808 00:46:27,880 --> 00:46:31,920 Speaker 2: going about her day. And everybody is perplexed and doesn't understand. 809 00:46:32,840 --> 00:46:35,840 Speaker 2: And there's a reason why it occurred, guys. This is 810 00:46:35,920 --> 00:46:39,680 Speaker 2: the part of the story, the urban legend part of 811 00:46:39,680 --> 00:46:45,960 Speaker 2: the story. Okay, it's about pets and closets. Have you, guys, 812 00:46:46,000 --> 00:46:49,240 Speaker 2: ever noticed your pet paying especially close attention to your closet? 813 00:46:50,000 --> 00:46:50,200 Speaker 3: Yes? 814 00:46:50,960 --> 00:46:54,799 Speaker 2: Yeah, Have you ever noticed that it occurs at a 815 00:46:54,920 --> 00:46:56,480 Speaker 2: very specific time of day. 816 00:46:58,080 --> 00:46:59,839 Speaker 3: Morning? No? 817 00:46:59,840 --> 00:47:03,600 Speaker 2: No, no, no, watch closely next time your pet is checking 818 00:47:03,600 --> 00:47:07,320 Speaker 2: out your closet. There we go, check the time, because 819 00:47:07,840 --> 00:47:11,480 Speaker 2: it occurs most often when the hour and minute is 820 00:47:11,520 --> 00:47:11,920 Speaker 2: the same. 821 00:47:12,400 --> 00:47:12,960 Speaker 3: So like. 822 00:47:15,480 --> 00:47:18,799 Speaker 2: Or six oh six pm, I'm not getting check it out? 823 00:47:18,920 --> 00:47:19,600 Speaker 3: Watch for it. 824 00:47:20,239 --> 00:47:22,760 Speaker 4: What about triple digits? What about like three thirty three. 825 00:47:22,800 --> 00:47:26,840 Speaker 2: Three three works too. Yep, it's just less common because, uh, 826 00:47:26,920 --> 00:47:29,279 Speaker 2: it's gonna occur more than you think. This is gonna 827 00:47:29,280 --> 00:47:32,160 Speaker 2: freak you out. Okay, so look, uh there's a reason 828 00:47:32,200 --> 00:47:32,440 Speaker 2: for that. 829 00:47:32,480 --> 00:47:32,840 Speaker 3: Guys. 830 00:47:33,239 --> 00:47:35,759 Speaker 2: Has your cat or dog or ferret or whatever ever 831 00:47:35,840 --> 00:47:39,560 Speaker 2: attempted to make verbal communication while it's checking out the closet? 832 00:47:39,680 --> 00:47:42,080 Speaker 2: You ever noticed that too, like sure, me ow and 833 00:47:42,120 --> 00:47:46,960 Speaker 2: at the closet, barking at the closet, grolly. Yeah, guys, 834 00:47:47,840 --> 00:47:51,320 Speaker 2: this is what I've heard. It's because closets are gateways. 835 00:47:53,040 --> 00:47:56,400 Speaker 3: Well, everybody knows that that's where the monsters come from. Well, 836 00:47:56,600 --> 00:47:57,680 Speaker 3: under the beds the same. 837 00:47:57,880 --> 00:48:00,080 Speaker 2: There's that whole monster inc thing, and it makes you 838 00:48:00,120 --> 00:48:02,320 Speaker 2: wonder like, who over there, Disney I came up with 839 00:48:02,360 --> 00:48:05,600 Speaker 2: this idea? Well, guys, it wasn't born out of nothing. 840 00:48:06,600 --> 00:48:09,960 Speaker 2: They're they're gateways for curious entities sometimes. 841 00:48:10,040 --> 00:48:13,520 Speaker 4: Yeah, like the Howie Mandel film from back in the eighties, 842 00:48:13,560 --> 00:48:15,480 Speaker 4: what was it called Monsters, Little. 843 00:48:15,200 --> 00:48:21,239 Speaker 2: Monsters Monsters h Anyway, there's more to the story if 844 00:48:21,280 --> 00:48:24,839 Speaker 2: you ever want to learn. But you can probably find 845 00:48:24,840 --> 00:48:28,080 Speaker 2: some stuff about this online. You have to you have 846 00:48:28,120 --> 00:48:28,719 Speaker 2: to look for it. 847 00:48:29,239 --> 00:48:34,160 Speaker 4: Oh bravo, Oh well done, Matt Well done. Yes, okay, 848 00:48:34,160 --> 00:48:37,959 Speaker 4: so let's let's get a monster here as you. Let's 849 00:48:38,040 --> 00:48:40,400 Speaker 4: let's let's kick it on some of some of the 850 00:48:40,440 --> 00:48:46,400 Speaker 4: things that this tale did immaculately. So we have some 851 00:48:46,440 --> 00:48:50,040 Speaker 4: pretty strong calls to authority. Right, we've rooted this in 852 00:48:50,239 --> 00:48:53,719 Speaker 4: a real place. Uh, subconsciously, we have one of the 853 00:48:53,760 --> 00:48:57,080 Speaker 4: biggest calls to authority that humans can encounter, which is 854 00:48:57,120 --> 00:49:00,080 Speaker 4: a parent. So before we get into the store or 855 00:49:00,680 --> 00:49:04,600 Speaker 4: we learn, we learn about time, right, we learn about 856 00:49:04,640 --> 00:49:08,680 Speaker 4: a depth of time. And even though that doesn't directly 857 00:49:08,880 --> 00:49:13,680 Speaker 4: apply to the idea of closet to supernatural gateways, we 858 00:49:13,800 --> 00:49:17,840 Speaker 4: are now rooted in some sort of credibility because we 859 00:49:17,880 --> 00:49:21,240 Speaker 4: have the truth upfront, right, and now we have also 860 00:49:21,280 --> 00:49:25,239 Speaker 4: a chain of custody for the story. Right, Matt is 861 00:49:25,280 --> 00:49:30,040 Speaker 4: not you're not saying Meadow is barking. I opened the closet, 862 00:49:30,239 --> 00:49:35,720 Speaker 4: I saw, you know, some nightmarish phantasmagoria. You're you're saying, 863 00:49:35,840 --> 00:49:39,280 Speaker 4: I heard this from the following people, and these people 864 00:49:39,280 --> 00:49:41,839 Speaker 4: are all real. And then you've got some great You've 865 00:49:41,840 --> 00:49:46,200 Speaker 4: got some beautiful specifics. We're empowering people with knowledge a 866 00:49:46,280 --> 00:49:49,879 Speaker 4: set of actions to observe, to notice, to investigate, or. 867 00:49:49,800 --> 00:49:54,360 Speaker 2: Avoid yeah, look out Baltimore Block, Atlanta History. 868 00:49:55,080 --> 00:50:02,160 Speaker 4: I'll do it right now, History, and you can confirm 869 00:50:02,200 --> 00:50:03,080 Speaker 4: you did not write this. 870 00:50:03,760 --> 00:50:06,400 Speaker 3: No, I wrote all of this, he wrote me. 871 00:50:07,400 --> 00:50:09,840 Speaker 4: You started the historical market database. 872 00:50:10,080 --> 00:50:13,279 Speaker 3: Yeah, yeah, yeah, yeah, yeah, really playing the long con. 873 00:50:13,360 --> 00:50:16,799 Speaker 4: Here's the that's the way it works. And those are 874 00:50:16,880 --> 00:50:22,000 Speaker 4: what those are Atlanta's first apartments. Huh yeah, home to socialites, bohemians, 875 00:50:22,080 --> 00:50:23,239 Speaker 4: and one parakeet. 876 00:50:23,680 --> 00:50:26,640 Speaker 2: Yeah, and you know the daughter of somebody living there 877 00:50:26,640 --> 00:50:29,680 Speaker 2: going to Emory University, which was also established in like 878 00:50:29,719 --> 00:50:32,800 Speaker 2: the eighteen thirties, was probably a member of the PDC. 879 00:50:33,040 --> 00:50:33,640 Speaker 3: Just saying. 880 00:50:35,000 --> 00:50:38,000 Speaker 4: More rights out well that I think that that is 881 00:50:38,040 --> 00:50:41,680 Speaker 4: a beautiful way for us to end. So you can see, 882 00:50:42,840 --> 00:50:45,279 Speaker 4: you can see the power of this because stories and 883 00:50:45,400 --> 00:50:48,239 Speaker 4: narrative and language, they are technologies. They're some of the 884 00:50:48,320 --> 00:50:53,280 Speaker 4: earliest technologies and they're very powerful. And knowing this, knowing 885 00:50:53,640 --> 00:50:57,000 Speaker 4: a little bit of the backstage or back room construction 886 00:50:57,120 --> 00:51:00,520 Speaker 4: of this stuff will hopefully help all all of us 887 00:51:01,080 --> 00:51:06,440 Speaker 4: be a little less credulous, right, a little more likely 888 00:51:06,920 --> 00:51:10,960 Speaker 4: to start thinking through some of the flags and the 889 00:51:11,000 --> 00:51:17,880 Speaker 4: processes we've explored tonight, Most importantly, fellow conspiracy realists, we 890 00:51:17,960 --> 00:51:20,000 Speaker 4: want to hear what you think. We would love to 891 00:51:20,080 --> 00:51:23,080 Speaker 4: hear your own home brewed urban legends. Give us the 892 00:51:23,120 --> 00:51:26,280 Speaker 4: ins and outs the story beats, do your calls to authority, 893 00:51:26,360 --> 00:51:30,399 Speaker 4: get some specifics, and tell us why you believe your 894 00:51:30,560 --> 00:51:35,800 Speaker 4: story could become ensconced in modern folklore. No promises, but 895 00:51:36,440 --> 00:51:39,320 Speaker 4: if it's good enough, if we vibe with it enough, 896 00:51:39,560 --> 00:51:42,800 Speaker 4: we might not even read your email on air. Instead, 897 00:51:43,760 --> 00:51:46,840 Speaker 4: we might join you in propagating your conspiracy. 898 00:51:46,640 --> 00:51:48,799 Speaker 5: Indeed, and you can do so by reaching out to 899 00:51:48,880 --> 00:51:52,000 Speaker 5: us at the handle conspiracy Stuff on the social media 900 00:51:52,040 --> 00:51:56,840 Speaker 5: platform formerly known as Twitter, YouTube, Facebook, We're conspiracy Stuff 901 00:51:56,880 --> 00:51:58,480 Speaker 5: show on Instagram and TikTok. 902 00:51:58,760 --> 00:52:00,680 Speaker 2: Hey do you like calling people with your phone and 903 00:52:00,760 --> 00:52:02,319 Speaker 2: using your mouth to talk to them, Well you can 904 00:52:02,360 --> 00:52:06,719 Speaker 2: do that with us. Call one eight three three std WYTK. 905 00:52:07,080 --> 00:52:10,000 Speaker 2: That's our voicemail number. You've got three minutes. When you 906 00:52:10,040 --> 00:52:12,200 Speaker 2: call in, say whatever you'd like. Just give yourself a 907 00:52:12,239 --> 00:52:14,279 Speaker 2: cool nickname and let us know if we can use 908 00:52:14,280 --> 00:52:17,000 Speaker 2: your voice and message on air. If you don't want 909 00:52:17,000 --> 00:52:18,719 Speaker 2: to do any of that, why not instead send us 910 00:52:18,760 --> 00:52:20,000 Speaker 2: a good old fashioned email. 911 00:52:20,200 --> 00:52:41,960 Speaker 4: We are conspiracy at iHeartRadio dot com. 912 00:52:42,160 --> 00:52:44,200 Speaker 2: Stuff They don't want you to Know is a production 913 00:52:44,320 --> 00:52:48,839 Speaker 2: of iHeartRadio. For more podcasts from iHeartRadio, visit the iHeartRadio app, 914 00:52:48,920 --> 00:52:52,160 Speaker 2: Apple Podcasts, or wherever you listen to your favorite shows.