1 00:00:00,280 --> 00:00:03,400 Speaker 1: This is the business of sports. Let's talk Super Bowl 2 00:00:03,520 --> 00:00:06,600 Speaker 1: and Fox Sports every single thing that occurs. I want 3 00:00:06,600 --> 00:00:08,880 Speaker 1: people to remember, this is a business. Guaranteed. Money isn't 4 00:00:08,920 --> 00:00:13,680 Speaker 1: necessarily guaranteed. Michael, how high can these valuations go? Scott, 5 00:00:14,800 --> 00:00:17,880 Speaker 1: everybody loves rooting against him, right, Evan, nobody Williams Off 6 00:00:17,920 --> 00:00:19,840 Speaker 1: the field, the NBA has never been buzzier. And the 7 00:00:19,960 --> 00:00:23,080 Speaker 1: leaders in the sports industry Major League Baseball Commissioner Rob 8 00:00:23,079 --> 00:00:26,360 Speaker 1: Manfreddy MIKEA. Roscoe is the commissioner of the American Athletic Conference. 9 00:00:26,400 --> 00:00:29,319 Speaker 1: Hearan Smith, President of Ticketmasters in the Race car driver 10 00:00:29,440 --> 00:00:34,120 Speaker 1: Elio Castro, and Evs Bloomberg Business of Sports from Bloomberg Radio. Hello, 11 00:00:34,159 --> 00:00:37,240 Speaker 1: I'm Scott, I'm Evan, Novie Williams, and I'm Michael Barr. 12 00:00:37,320 --> 00:00:40,640 Speaker 1: And this is the Bloomberg Business of Sports podcast where 13 00:00:40,800 --> 00:00:43,760 Speaker 1: we explore the big money issues in the world of sports. 14 00:00:44,040 --> 00:00:48,319 Speaker 1: And guess where Scott is. Lucky Bunny, He's in radio row, 15 00:00:49,680 --> 00:00:52,760 Speaker 1: right in front on the side of Super Bowl fifty 16 00:00:52,800 --> 00:00:55,560 Speaker 1: four in Miami. And we have a special guest to Scott. Yeah, 17 00:00:55,600 --> 00:00:57,960 Speaker 1: when you say we, the we is not just the 18 00:00:58,040 --> 00:01:00,520 Speaker 1: three because we have Mark Gannis of Sports are limited 19 00:01:00,600 --> 00:01:04,200 Speaker 1: here an advisor to professional leagues and owners and mark 20 00:01:04,240 --> 00:01:08,080 Speaker 1: your unofficial title thirty three NFL owner. I I just 21 00:01:08,240 --> 00:01:10,920 Speaker 1: like hanging out with Scott sa There you go. That's 22 00:01:11,520 --> 00:01:16,280 Speaker 1: the only one. Hey, it's not the number event, it's who. 23 00:01:16,319 --> 00:01:19,640 Speaker 1: It's the quality, not the quantity. But speaking of quality, 24 00:01:19,880 --> 00:01:23,640 Speaker 1: this thing. Look at where we're sitting. What is this thing? 25 00:01:23,760 --> 00:01:26,840 Speaker 1: What have we created? Bar? Are you guys in the 26 00:01:26,880 --> 00:01:28,920 Speaker 1: back of a nova? What do you got? Where are 27 00:01:29,000 --> 00:01:31,920 Speaker 1: you guys? You? You really have to see what they've 28 00:01:31,959 --> 00:01:34,520 Speaker 1: now done with radio Row at the Media Center. It 29 00:01:34,920 --> 00:01:38,840 Speaker 1: has uh, it's it's a number of TV studios, maybe 30 00:01:38,840 --> 00:01:42,440 Speaker 1: a dozen of them, and you have you have players 31 00:01:42,560 --> 00:01:45,120 Speaker 1: walking all around. You've got you've got fans because some 32 00:01:45,160 --> 00:01:47,280 Speaker 1: fans actually pay to be able to do this. And 33 00:01:47,319 --> 00:01:50,200 Speaker 1: it is just everything from Yahoo Sports in front of 34 00:01:50,280 --> 00:01:53,920 Speaker 1: us to Pro Football Talk, Fox, CBS Network and of 35 00:01:53,960 --> 00:01:58,760 Speaker 1: course because it's become such a big business. Every one 36 00:01:58,760 --> 00:02:00,520 Speaker 1: of the players here, and you'll see folks with their 37 00:02:00,520 --> 00:02:03,640 Speaker 1: Hall of Fame jackets, every single one of them. We 38 00:02:03,720 --> 00:02:07,520 Speaker 1: call it the athlete market. Here they're pitching something, yes, 39 00:02:07,800 --> 00:02:10,600 Speaker 1: and you have the attention of the world. That's what 40 00:02:10,639 --> 00:02:13,200 Speaker 1: you've got. You've got the attention of the world, and 41 00:02:13,240 --> 00:02:15,000 Speaker 1: they go from booth to booth to booth to station 42 00:02:15,000 --> 00:02:17,320 Speaker 1: to station the station, and they get their message out. 43 00:02:17,400 --> 00:02:19,800 Speaker 1: Michael Barr and I talked about this on the podcast yesterday, 44 00:02:19,840 --> 00:02:22,720 Speaker 1: just the way that the NFL has created, just beyond 45 00:02:22,800 --> 00:02:25,960 Speaker 1: the games themselves, so many big events and big things 46 00:02:26,520 --> 00:02:29,680 Speaker 1: like the Draft, like the Combine, and like Radio row 47 00:02:29,720 --> 00:02:32,799 Speaker 1: an entire week down at at wherever city is hosting 48 00:02:32,800 --> 00:02:34,919 Speaker 1: the super Bowl that they can kind of commercialize the 49 00:02:35,080 --> 00:02:38,840 Speaker 1: entire week that way. By the way, George and Jerome 50 00:02:38,880 --> 00:02:41,639 Speaker 1: Bettis just took the booth right next to us. Okay, well, 51 00:02:41,760 --> 00:02:44,040 Speaker 1: Jerome was walking by. And he's a great example though, 52 00:02:44,040 --> 00:02:46,280 Speaker 1: because because Jerome Bettis is walking by, and I know 53 00:02:46,360 --> 00:02:49,360 Speaker 1: the people he with, they're all wearing Hurts shirts because 54 00:02:49,360 --> 00:02:52,800 Speaker 1: he's pitching Hurts. I mean, I always wonder how much 55 00:02:52,840 --> 00:02:54,800 Speaker 1: these guys get paid. How much this is just I 56 00:02:54,800 --> 00:02:57,440 Speaker 1: have no idea, But we're in Miami. Yes, what is 57 00:02:57,520 --> 00:03:01,120 Speaker 1: Dan Marino break in on a week like this? Gloves 58 00:03:01,120 --> 00:03:03,959 Speaker 1: are not? What does Dan Marino reging? Well, if if 59 00:03:04,160 --> 00:03:06,880 Speaker 1: you know we've seen packages that you know have have 60 00:03:06,919 --> 00:03:09,880 Speaker 1: a celebrity football player as part of them to speak 61 00:03:09,919 --> 00:03:12,280 Speaker 1: at a dinner and they're going for tens of thousands 62 00:03:12,320 --> 00:03:14,560 Speaker 1: of dollars each, which means the players have to be 63 00:03:14,639 --> 00:03:17,960 Speaker 1: pocketing fifty hundred and fifty thousand just to show up 64 00:03:17,960 --> 00:03:19,920 Speaker 1: at a couple of events. So it's worth it for 65 00:03:19,960 --> 00:03:21,959 Speaker 1: them to do. I did, I got it. I did 66 00:03:21,960 --> 00:03:23,320 Speaker 1: that story a couple of years ago, and I was 67 00:03:23,320 --> 00:03:25,000 Speaker 1: talking to I can't remember who the former player was, 68 00:03:25,040 --> 00:03:28,200 Speaker 1: but he got a It was a sick five high 69 00:03:28,200 --> 00:03:32,079 Speaker 1: five figure offered to go skydiving with a fan when 70 00:03:32,120 --> 00:03:34,079 Speaker 1: the Super Bowl was in Arizona a couple of years ago. 71 00:03:34,120 --> 00:03:36,480 Speaker 1: I think there's some very weird request that happened. But 72 00:03:36,520 --> 00:03:39,080 Speaker 1: you're absolutely right. I think for for some retired players 73 00:03:39,080 --> 00:03:41,720 Speaker 1: and even current players, you can make more money in 74 00:03:41,760 --> 00:03:44,080 Speaker 1: this week just going down and doing chalk talks and 75 00:03:44,120 --> 00:03:46,480 Speaker 1: doing appearances, etcetera than you would if you were playing 76 00:03:46,480 --> 00:03:48,600 Speaker 1: in the game and getting the bonus. As it is, guys, 77 00:03:48,600 --> 00:03:51,680 Speaker 1: you should just see how much is going on down here. 78 00:03:51,680 --> 00:03:54,240 Speaker 1: It's the super Bowl used to always be a very 79 00:03:54,240 --> 00:03:58,000 Speaker 1: big event, but it was limited to you know, the weekend. Basically, Now, 80 00:03:58,080 --> 00:04:01,720 Speaker 1: starting from Monday or Tuesday, there are events going on constantly, 81 00:04:01,760 --> 00:04:04,680 Speaker 1: and there are always press activities going on in just 82 00:04:04,720 --> 00:04:07,080 Speaker 1: a few minutes of the halftime show with Shakira and 83 00:04:07,200 --> 00:04:09,880 Speaker 1: j Lo. And that press always well attended, but I 84 00:04:09,920 --> 00:04:12,720 Speaker 1: think super attended this time, super attended this time. And 85 00:04:12,800 --> 00:04:15,600 Speaker 1: it's the entertainment media that shows up, which asks some 86 00:04:15,640 --> 00:04:17,680 Speaker 1: of the most inane questions anybody. But you know what, 87 00:04:17,760 --> 00:04:19,960 Speaker 1: more people make fun of that media day that they 88 00:04:19,960 --> 00:04:23,599 Speaker 1: have at the stadium. But let's let's be reminded that 89 00:04:23,680 --> 00:04:27,600 Speaker 1: it's not just the sports fan for this entertainment property. 90 00:04:27,640 --> 00:04:30,640 Speaker 1: It is Access Hollywood, it is e T, it is 91 00:04:30,720 --> 00:04:33,360 Speaker 1: all of those shows. Because the super Bowl and it's 92 00:04:33,480 --> 00:04:37,599 Speaker 1: one hundred plus million viewers, how many are hardcore football fans. 93 00:04:39,800 --> 00:04:42,159 Speaker 1: The beauty of the Super Bowl from the business perspective 94 00:04:42,279 --> 00:04:45,400 Speaker 1: is that they can last. So the casual fan, that's 95 00:04:45,440 --> 00:04:48,479 Speaker 1: how if Patrick Mahomes wins this thing and becomes the 96 00:04:48,600 --> 00:04:51,359 Speaker 1: m v P, that's how he gets rocketed to the 97 00:04:51,360 --> 00:04:55,120 Speaker 1: stratosphere of naming lights. Absolutely right, And and believe me, 98 00:04:55,120 --> 00:04:56,839 Speaker 1: there are a lot of people hoping that's what happens 99 00:04:57,240 --> 00:04:59,840 Speaker 1: the and and don't forget the two hundred plus countries 100 00:05:00,200 --> 00:05:02,000 Speaker 1: that are going to be broadcasting the game, many of 101 00:05:02,000 --> 00:05:05,360 Speaker 1: whom have media down here also covering it. Yesterday's press 102 00:05:05,360 --> 00:05:08,680 Speaker 1: conference with with Commissioner Goodell. There there are questions from 103 00:05:09,120 --> 00:05:13,520 Speaker 1: the UK, from Mexico, from Canada, and that's just you know, 104 00:05:13,600 --> 00:05:17,200 Speaker 1: immediate questions to Goodell. Jim Jim Rooney just passed by 105 00:05:17,240 --> 00:05:19,000 Speaker 1: and his grandfather was Art Rooney, of course, and he's 106 00:05:19,000 --> 00:05:20,600 Speaker 1: got a book. He was on the show not long ago. 107 00:05:20,680 --> 00:05:22,279 Speaker 1: But he just passed by and said, I'm doing Spanish 108 00:05:22,360 --> 00:05:26,320 Speaker 1: radio and I don't speak Spanish. I don't know how 109 00:05:26,360 --> 00:05:28,839 Speaker 1: that's gonna go, but we'll we'll, we'll find out. Well, 110 00:05:28,839 --> 00:05:30,880 Speaker 1: we'll find out how he does. Well. I got a 111 00:05:30,960 --> 00:05:34,000 Speaker 1: question for you in honor of Media Day, will you 112 00:05:34,040 --> 00:05:38,600 Speaker 1: marry me? Remember that question? Oh yeah, that was from 113 00:05:38,640 --> 00:05:41,599 Speaker 1: TV as Teca. Yeah. I don't want to shame TV 114 00:05:41,680 --> 00:05:44,479 Speaker 1: as Technic, but I believe it was TV as Technic. 115 00:05:44,560 --> 00:05:46,760 Speaker 1: She was wearing the wedding dress and she asked Tom Brady, 116 00:05:47,040 --> 00:05:50,320 Speaker 1: will you marry me? And and you know, the NFL 117 00:05:50,360 --> 00:05:53,560 Speaker 1: has also now made Media Day a revenue source because 118 00:05:53,640 --> 00:05:59,200 Speaker 1: they sell exactly. But I do this for a living, Yeah, 119 00:05:59,200 --> 00:06:00,800 Speaker 1: and I get to talk to these guys. I think 120 00:06:00,880 --> 00:06:05,599 Speaker 1: sometimes we get so close to it and so numb 121 00:06:05,920 --> 00:06:09,720 Speaker 1: to it because I do find myself sometimes saying, what 122 00:06:09,960 --> 00:06:13,200 Speaker 1: in God's name are you doing? Forking over your hard 123 00:06:13,200 --> 00:06:15,560 Speaker 1: earned money to sit by the way. You don't get 124 00:06:15,560 --> 00:06:18,720 Speaker 1: to mix and mingle with the players. You literally sit 125 00:06:18,839 --> 00:06:22,720 Speaker 1: in the stands and watch them from a distance be interviewed. 126 00:06:23,360 --> 00:06:26,800 Speaker 1: But there is an appeal because people just want to touch, 127 00:06:27,240 --> 00:06:30,680 Speaker 1: feel be close to the stars they see on TV. 128 00:06:31,279 --> 00:06:34,200 Speaker 1: And the NFL. Uh, you know, the NFL does a 129 00:06:34,200 --> 00:06:36,560 Speaker 1: great job at the super Bowl. This is this is 130 00:06:36,640 --> 00:06:39,680 Speaker 1: the event for the NFL. It's obvious that the audience 131 00:06:39,760 --> 00:06:42,040 Speaker 1: is there for TV and it's all around the game. 132 00:06:42,520 --> 00:06:46,679 Speaker 1: But these few days the Monday, Tuesday, Wednesday, now Thursday, 133 00:06:46,720 --> 00:06:48,960 Speaker 1: it's changing from the players and now it's going to 134 00:06:49,000 --> 00:06:52,360 Speaker 1: the celebrities that are here in the retired players. This 135 00:06:52,440 --> 00:06:55,200 Speaker 1: is this is where they interact in ways that the 136 00:06:55,240 --> 00:06:57,680 Speaker 1: fans can actually get closer. They can watch them in 137 00:06:57,800 --> 00:07:01,880 Speaker 1: suits and ties rather than rather than just a uniform. 138 00:07:01,920 --> 00:07:04,000 Speaker 1: They made a whole big deal of just coming off 139 00:07:04,000 --> 00:07:06,440 Speaker 1: the plane. Now mark that's now covered as a live 140 00:07:06,480 --> 00:07:09,000 Speaker 1: event when the players come off the plane and now 141 00:07:09,120 --> 00:07:11,440 Speaker 1: with the you know, the the introduction on on the 142 00:07:11,480 --> 00:07:13,800 Speaker 1: first night, the players are out there and they do 143 00:07:13,840 --> 00:07:17,880 Speaker 1: they do like NBA style player introductions for each player 144 00:07:18,240 --> 00:07:20,560 Speaker 1: on each team. It's become a really big mark. We 145 00:07:20,560 --> 00:07:22,120 Speaker 1: were gonna we had a whole bunch of topics to 146 00:07:22,120 --> 00:07:24,400 Speaker 1: talk about, but I'm making an executive decision and saying 147 00:07:24,400 --> 00:07:26,840 Speaker 1: we're scrapping it. We're just gonna do this. Because Mark 148 00:07:26,840 --> 00:07:29,520 Speaker 1: Gannis has also joined the three of us talking about this, 149 00:07:29,920 --> 00:07:34,280 Speaker 1: I saw something where the confetti that is gonna fall 150 00:07:34,320 --> 00:07:38,200 Speaker 1: after the game will now include people's tweets, Like you 151 00:07:38,240 --> 00:07:41,160 Speaker 1: can tweet to the NFL and they will pick some 152 00:07:41,280 --> 00:07:45,240 Speaker 1: whatever printed on and and it's it's obviously part of 153 00:07:45,240 --> 00:07:48,200 Speaker 1: the Twitter and NFL deal. How can you amplify what 154 00:07:48,320 --> 00:07:53,000 Speaker 1: else can we do? Creativity is uber important these days 155 00:07:53,040 --> 00:07:55,760 Speaker 1: because you're trying to siphon every bit of attention for 156 00:07:55,840 --> 00:07:58,840 Speaker 1: every dollar you're spending. That's right, and it's audiences that 157 00:07:58,880 --> 00:08:02,040 Speaker 1: are sometimes tough to reach, the young audience. One of 158 00:08:02,040 --> 00:08:04,520 Speaker 1: the things that reasons why the NFL has taken such 159 00:08:04,560 --> 00:08:08,840 Speaker 1: a direct route with with the uh the twitters and 160 00:08:08,840 --> 00:08:12,960 Speaker 1: and Yahoo's and and fortnite snapchaps in Fortnite is because 161 00:08:13,000 --> 00:08:15,840 Speaker 1: they're trying. They don't do that for the money, they 162 00:08:15,880 --> 00:08:18,760 Speaker 1: do that to capture the youth audience so that they 163 00:08:18,760 --> 00:08:21,520 Speaker 1: can they can funnel a large number of those fans 164 00:08:21,560 --> 00:08:24,120 Speaker 1: in to become fans that will stay with them for 165 00:08:24,120 --> 00:08:26,680 Speaker 1: a long time. The NFL could do great off of 166 00:08:26,720 --> 00:08:28,320 Speaker 1: the you know, for the next decade, off of the 167 00:08:28,360 --> 00:08:31,400 Speaker 1: existing fans, but they're really focused on the next generation. 168 00:08:31,400 --> 00:08:34,240 Speaker 1: And that's what they use social media. That's what they 169 00:08:34,320 --> 00:08:37,480 Speaker 1: use all of these different outlets for, just to get 170 00:08:37,800 --> 00:08:41,440 Speaker 1: the small groups, the small demographics to come in and 171 00:08:41,520 --> 00:08:43,559 Speaker 1: become NFL fans and make them feel like they're part 172 00:08:43,559 --> 00:08:45,640 Speaker 1: of it. You know what I love. I'm so far 173 00:08:45,640 --> 00:08:49,520 Speaker 1: out of that demographic bar is like in the stratospherehic. 174 00:08:51,360 --> 00:08:55,600 Speaker 1: But even Novie Williams, young Novie Williams, I'm not so 175 00:08:55,640 --> 00:08:58,719 Speaker 1: sure we can count him and that now. Yeah, I 176 00:08:58,760 --> 00:09:02,120 Speaker 1: do not have a TikTok account. That's how That's how 177 00:09:02,160 --> 00:09:05,960 Speaker 1: I know he's out. But to come on, man, you 178 00:09:06,040 --> 00:09:09,079 Speaker 1: tell me, how is the NFL keeping the kids engaged? No, 179 00:09:09,200 --> 00:09:10,800 Speaker 1: I think it's I think it's a lot of these things. 180 00:09:10,840 --> 00:09:13,640 Speaker 1: I think, you know, Fantasy sports has definitely helped. I 181 00:09:13,640 --> 00:09:16,040 Speaker 1: think the Madden video game franchise has been kind of 182 00:09:16,040 --> 00:09:22,320 Speaker 1: an ever without questions. And then another one sports scambling. 183 00:09:22,360 --> 00:09:24,920 Speaker 1: You know that that hits all demographics obviously, but but 184 00:09:25,040 --> 00:09:27,680 Speaker 1: just having more touch points I think to the league, 185 00:09:27,720 --> 00:09:29,520 Speaker 1: and and the fact that the NFL is so popular 186 00:09:29,559 --> 00:09:32,120 Speaker 1: also means it's the most popular league to gamble on. 187 00:09:32,360 --> 00:09:34,480 Speaker 1: I think all those things help the NFL moving forward 188 00:09:34,480 --> 00:09:37,440 Speaker 1: without question Mark, I did have a question for you about, 189 00:09:37,480 --> 00:09:39,240 Speaker 1: you know, super Bowl specifically, and then a little bit 190 00:09:39,240 --> 00:09:41,600 Speaker 1: about international. How many years do you think it will 191 00:09:41,600 --> 00:09:44,360 Speaker 1: be before we see an international Super Bowl? If ever, 192 00:09:45,240 --> 00:09:48,120 Speaker 1: it's not not on the on the horizon, right, it's 193 00:09:48,440 --> 00:09:50,040 Speaker 1: you know, there there are too many cities in the 194 00:09:50,120 --> 00:09:52,080 Speaker 1: United States that want them, too many new stadiums, too 195 00:09:52,120 --> 00:09:54,280 Speaker 1: many great places that haven't had them for a while, 196 00:09:54,280 --> 00:09:55,840 Speaker 1: Like here in Miami. This is the first time in 197 00:09:55,880 --> 00:09:58,840 Speaker 1: ten years, and they're trying to get one. Five years 198 00:09:58,840 --> 00:10:01,000 Speaker 1: from now, it'll in a weight, right they don't, And 199 00:10:01,040 --> 00:10:03,400 Speaker 1: now we're gonna get l A and they're gonna and 200 00:10:03,400 --> 00:10:05,079 Speaker 1: they're gonna be in it. And then they get Vegas, 201 00:10:06,200 --> 00:10:08,439 Speaker 1: so they're just there, and and you always want to 202 00:10:08,440 --> 00:10:09,960 Speaker 1: go back to New Orleans. Then you always have to 203 00:10:09,960 --> 00:10:12,440 Speaker 1: take care of the new stadium, like a Minnesota UH 204 00:10:12,520 --> 00:10:14,240 Speaker 1: stadium that gets built, you have to put a Super 205 00:10:14,240 --> 00:10:17,520 Speaker 1: Bowl down. Do you do you have to do? Yes, 206 00:10:17,600 --> 00:10:21,720 Speaker 1: I was Star game in Toronto. You were there, nobody 207 00:10:21,720 --> 00:10:25,200 Speaker 1: went outside, Well we did, but we froze our two shoes. 208 00:10:25,240 --> 00:10:27,760 Speaker 1: But we we we we waddled quickly to the restaurant 209 00:10:27,760 --> 00:10:30,160 Speaker 1: to block away. But that was about it. Yeah, and 210 00:10:30,160 --> 00:10:32,679 Speaker 1: and and it was. It was not a happy experience, right. 211 00:10:32,679 --> 00:10:34,520 Speaker 1: And if I'm if I'm a sponsor, if I'm a 212 00:10:34,559 --> 00:10:38,079 Speaker 1: brand partner, I want a happy experience. And I think 213 00:10:38,360 --> 00:10:41,640 Speaker 1: Vegas or Sunny l A or here or New Orleans, 214 00:10:41,679 --> 00:10:44,240 Speaker 1: those are happy experience. And and they'll and they'll keep 215 00:10:44,240 --> 00:10:46,280 Speaker 1: going there. In Texas, you know, you've got Houston, You've 216 00:10:46,320 --> 00:10:49,280 Speaker 1: got Jerry's World. And in Dallas, so we'll we'll get 217 00:10:49,320 --> 00:10:52,040 Speaker 1: to those two. But Evan, that's that's another reason why 218 00:10:52,080 --> 00:10:54,800 Speaker 1: we won't see an international Super Bowl for quite a 219 00:10:54,800 --> 00:10:56,880 Speaker 1: few years. Gotcha. And how about a franchise, I mean 220 00:10:56,920 --> 00:10:58,600 Speaker 1: so much talk about you know, the work that league 221 00:10:58,600 --> 00:11:01,120 Speaker 1: has done in London obviously played a lot of games 222 00:11:01,120 --> 00:11:03,360 Speaker 1: in Mexico City as well. There was a question for 223 00:11:03,520 --> 00:11:07,800 Speaker 1: Roger this week about Toronto. How realistic is there to 224 00:11:08,080 --> 00:11:10,680 Speaker 1: be a franchise outside the United States in the next 225 00:11:10,720 --> 00:11:13,400 Speaker 1: five years? Do you think, Well, there's there's a lot 226 00:11:13,440 --> 00:11:15,800 Speaker 1: of there's a lot of discussion about if the NFL 227 00:11:15,840 --> 00:11:18,080 Speaker 1: has done great in London. It's built a really big 228 00:11:18,080 --> 00:11:21,640 Speaker 1: market there. There's there's a school of thought that that 229 00:11:22,120 --> 00:11:26,480 Speaker 1: you create a season ticket package, uh without a one 230 00:11:26,520 --> 00:11:29,560 Speaker 1: specific team, so you can sell an eight game package there. 231 00:11:30,000 --> 00:11:32,800 Speaker 1: They've they've really had some difficulty dealing with how you 232 00:11:32,840 --> 00:11:35,240 Speaker 1: handle the competitive balance with the travel, especially as you 233 00:11:35,240 --> 00:11:38,640 Speaker 1: get the playoffs. Uh. And so that that's that's that's 234 00:11:38,679 --> 00:11:42,440 Speaker 1: still um uh, that that's that's that's difficult. You also 235 00:11:42,480 --> 00:11:44,559 Speaker 1: have to have a team that wants to go. Toronto 236 00:11:44,880 --> 00:11:47,800 Speaker 1: is is a market that could very well handle an 237 00:11:47,880 --> 00:11:50,800 Speaker 1: NFL team. It's great for travel. None of the the 238 00:11:50,880 --> 00:11:53,920 Speaker 1: issues related to taxes and unions and things difference between 239 00:11:53,920 --> 00:11:56,080 Speaker 1: the country has been resolved with the NBA and NHL. 240 00:11:56,480 --> 00:11:59,120 Speaker 1: So that is a real possibility if they get their 241 00:11:59,120 --> 00:12:02,199 Speaker 1: act together for a new stadium. Say if exactly the 242 00:12:02,240 --> 00:12:05,560 Speaker 1: Pagoulas have been making some noise about needing a stadium 243 00:12:05,600 --> 00:12:09,000 Speaker 1: in Buffalo, or my geography tells me Buffalo not far 244 00:12:09,200 --> 00:12:12,480 Speaker 1: from Toronto, that's right, But you gotta have the facility, 245 00:12:12,559 --> 00:12:14,640 Speaker 1: got to have the facility and and there hasn't been 246 00:12:14,720 --> 00:12:18,520 Speaker 1: that so far. So until until Toronto figures out how 247 00:12:18,520 --> 00:12:20,480 Speaker 1: they're going to do that with the government and business 248 00:12:20,559 --> 00:12:23,800 Speaker 1: leadership to make that happen, that's not gonna happen that 249 00:12:23,920 --> 00:12:26,400 Speaker 1: But but it's a great city, Mexico City, Mexico is 250 00:12:26,440 --> 00:12:30,200 Speaker 1: not not likely in in the inter future. But uh, 251 00:12:30,440 --> 00:12:34,240 Speaker 1: keeping games being played in Mexico is a priority for 252 00:12:34,280 --> 00:12:36,160 Speaker 1: the league and I expect we're going to continue to 253 00:12:36,200 --> 00:12:39,120 Speaker 1: see that. It's really good partnership between the government and 254 00:12:39,520 --> 00:12:42,040 Speaker 1: lots of fans down in Mexico. Also, last question mark 255 00:12:42,120 --> 00:12:44,520 Speaker 1: and will will toss to our the rest of the 256 00:12:44,520 --> 00:12:47,600 Speaker 1: show after this, but labor deal on the horizon, there 257 00:12:47,600 --> 00:12:50,720 Speaker 1: are some questions they're gonna get it done. Well, eventually 258 00:12:50,760 --> 00:12:52,400 Speaker 1: they'll get it done. The question is will they get 259 00:12:52,400 --> 00:12:56,520 Speaker 1: it done before the new new league gear starts. Will 260 00:12:56,559 --> 00:12:58,520 Speaker 1: they get it done? But in the next six weeks. 261 00:12:59,280 --> 00:13:01,640 Speaker 1: There's a lot of hope that they will. There's also 262 00:13:01,679 --> 00:13:04,240 Speaker 1: a lot there's uncertainty. You know, the seventeenth game issue 263 00:13:04,640 --> 00:13:06,040 Speaker 1: is a big issue. I've spoken to a lot of 264 00:13:06,080 --> 00:13:09,840 Speaker 1: players who used to be financial. Now it's about health 265 00:13:09,880 --> 00:13:12,440 Speaker 1: and safety and they just don't feel like the body 266 00:13:12,520 --> 00:13:15,040 Speaker 1: can take more games. They don't care about the carrot 267 00:13:15,080 --> 00:13:17,920 Speaker 1: being dangled that they'll get X percentage point or an 268 00:13:17,920 --> 00:13:19,839 Speaker 1: extra thing in your paycheck. They're saying, I don't want 269 00:13:19,840 --> 00:13:22,040 Speaker 1: to play more football. It's hard enough as it is. 270 00:13:22,480 --> 00:13:24,920 Speaker 1: You know. The The thing about NFL injuries and they've 271 00:13:24,960 --> 00:13:27,080 Speaker 1: they've tracked these now to a fairly well, including on 272 00:13:27,120 --> 00:13:29,240 Speaker 1: each part of the the anatomy of the players, and 273 00:13:29,240 --> 00:13:31,920 Speaker 1: they're gonna do more of that is that you really 274 00:13:31,920 --> 00:13:34,840 Speaker 1: have a lot more injuries early in the season. Later 275 00:13:34,840 --> 00:13:36,840 Speaker 1: in the season you have far fewer injuries. And that 276 00:13:36,920 --> 00:13:38,640 Speaker 1: that has to do with the players being ready to play, 277 00:13:38,679 --> 00:13:41,160 Speaker 1: the training and all of that. So if you add 278 00:13:41,200 --> 00:13:43,320 Speaker 1: another game, it's basically at the end of the season. 279 00:13:43,320 --> 00:13:45,559 Speaker 1: It wouldn't be another you you don't you don't play. 280 00:13:45,800 --> 00:13:48,680 Speaker 1: You take away two preseason games, and so there's there's 281 00:13:48,720 --> 00:13:51,400 Speaker 1: there's a statistical analysis that would show otherwise. But look, 282 00:13:51,440 --> 00:13:53,640 Speaker 1: it's not my body that is out on the line 283 00:13:53,640 --> 00:13:56,280 Speaker 1: on the field. There there are a lot of benefits 284 00:13:56,320 --> 00:13:59,840 Speaker 1: for a lot of the rank and file players that 285 00:14:00,000 --> 00:14:02,720 Speaker 1: could be made available as part of a deal for 286 00:14:02,760 --> 00:14:06,600 Speaker 1: a seventeenth game. The fans wanted, the networks wanted, uh, 287 00:14:06,640 --> 00:14:10,400 Speaker 1: the sponsor thing. That's the key the networks wanted, and 288 00:14:10,440 --> 00:14:13,640 Speaker 1: the league has started discussions on those new TV deals. 289 00:14:13,960 --> 00:14:16,520 Speaker 1: They want as much en FL football as they can get. Absolutely, 290 00:14:16,679 --> 00:14:18,560 Speaker 1: and now when you take the gambling aspect that Evan 291 00:14:18,640 --> 00:14:21,640 Speaker 1: just talked about, that adds to great. You know, another 292 00:14:21,760 --> 00:14:24,280 Speaker 1: week of the NFL. Think about this. People don't pay 293 00:14:24,280 --> 00:14:26,160 Speaker 1: attention to the Pro Bowl very much. If the Pro 294 00:14:26,200 --> 00:14:28,960 Speaker 1: Bowl is one of the highest how many million people? What? What? 295 00:14:28,960 --> 00:14:31,120 Speaker 1: What would the Pro Bowl do? Seven or eight? Yeah, 296 00:14:31,200 --> 00:14:33,440 Speaker 1: And and that's that's that's that's an NBA playoff game. 297 00:14:34,040 --> 00:14:37,200 Speaker 1: That's more than most NBA playoff games and certainly more 298 00:14:37,200 --> 00:14:39,320 Speaker 1: than World Series games in many cases too, which is 299 00:14:39,360 --> 00:14:43,040 Speaker 1: really being a hard bas I love baseball and my 300 00:14:43,120 --> 00:14:44,720 Speaker 1: Yankees are gonna go all the way this year. I 301 00:14:44,800 --> 00:14:48,640 Speaker 1: love baseball. But but it just shows you the dominance 302 00:14:48,880 --> 00:14:50,840 Speaker 1: of the National Football League when it comes to getting 303 00:14:50,880 --> 00:14:54,360 Speaker 1: mass audiences. And so the hope is that they can 304 00:14:54,360 --> 00:14:56,680 Speaker 1: figure out some way to deal with the issues and 305 00:14:56,720 --> 00:14:59,840 Speaker 1: the legitimate issues that the players have about the health 306 00:14:59,880 --> 00:15:01,920 Speaker 1: and safety of the players and be able to work 307 00:15:01,920 --> 00:15:04,280 Speaker 1: this out and get it done in the next six weeks. 308 00:15:04,320 --> 00:15:07,520 Speaker 1: If they can, you'll get another long term labor deal, 309 00:15:07,640 --> 00:15:11,000 Speaker 1: back to back labor piece. The NFL will be a 310 00:15:11,120 --> 00:15:13,400 Speaker 1: rocket ship going into the stratagy. You know what you 311 00:15:13,440 --> 00:15:15,920 Speaker 1: know was propelling that rocket ship. At all sports, you 312 00:15:16,000 --> 00:15:18,760 Speaker 1: gotta have stars, Yes, you gotta have stars. And Brady 313 00:15:18,880 --> 00:15:21,120 Speaker 1: was a star and Manning was a star. But guess 314 00:15:21,200 --> 00:15:24,360 Speaker 1: what the stars faded? Guess what? On this stage though, 315 00:15:24,360 --> 00:15:28,120 Speaker 1: Now I've got Jimmy Garoppolo at Lee Steinberg just went by. 316 00:15:28,200 --> 00:15:33,120 Speaker 1: He represents Pat Holmes. Ye, everybody wants to see my homes, Yes, everybody. 317 00:15:33,120 --> 00:15:35,920 Speaker 1: And and so we were worried as to who the 318 00:15:35,960 --> 00:15:38,560 Speaker 1: next stars are gonna be once Drew Brees is gone 319 00:15:38,640 --> 00:15:40,760 Speaker 1: and the Manning brothers are gone. I think I heard 320 00:15:40,760 --> 00:15:42,880 Speaker 1: a guy named Evan talk about this a couple of 321 00:15:42,960 --> 00:15:48,080 Speaker 1: days ago on your podcast whatever. And but but look 322 00:15:48,080 --> 00:15:50,200 Speaker 1: at you. You've got some great players on the horizon. 323 00:15:50,280 --> 00:15:52,760 Speaker 1: You've got great teams. And that rotation of teams. How 324 00:15:52,800 --> 00:15:55,320 Speaker 1: many teams that weren't in the playoffs last year were 325 00:15:55,320 --> 00:15:57,240 Speaker 1: actually in the playoffs this year. It was a great 326 00:15:57,520 --> 00:16:00,160 Speaker 1: a great store. And it shows that fans they can 327 00:16:00,280 --> 00:16:02,200 Speaker 1: root for their team and within two years they could 328 00:16:02,240 --> 00:16:06,080 Speaker 1: go from you know, the dregs to being a competitor 329 00:16:06,120 --> 00:16:07,560 Speaker 1: in the playoffs. And that's one of the beauties of 330 00:16:07,560 --> 00:16:10,200 Speaker 1: having the draft and how important the draft is as well. 331 00:16:10,520 --> 00:16:13,600 Speaker 1: So we have great players coming in. College football keeps 332 00:16:13,720 --> 00:16:17,360 Speaker 1: generating superstars for the NFL. It's you know, they don't 333 00:16:17,480 --> 00:16:20,400 Speaker 1: leave after one year like the NBA doesn't. You know. 334 00:16:20,440 --> 00:16:23,160 Speaker 1: You look at the lottery and unless you're your basketball junkie, 335 00:16:23,360 --> 00:16:26,360 Speaker 1: you really don't know the players that are being selected there. 336 00:16:26,360 --> 00:16:28,560 Speaker 1: In the NFL, you know, you do know that, and 337 00:16:28,600 --> 00:16:30,120 Speaker 1: look what they do with the draft and how they 338 00:16:30,400 --> 00:16:32,800 Speaker 1: publicize the players. It's nice to have that sort of 339 00:16:32,880 --> 00:16:35,920 Speaker 1: unofficial training ground. NFL doesn't have to do a darn thing, 340 00:16:36,040 --> 00:16:39,160 Speaker 1: and they're they're getting their their future stars and doesn't 341 00:16:39,200 --> 00:16:40,920 Speaker 1: have to pay for it. That nobody pays for it. 342 00:16:41,120 --> 00:16:43,640 Speaker 1: That's a whole another show. That's a whole another show. 343 00:16:43,680 --> 00:16:45,840 Speaker 1: Mark Jis, thanks so much for joining us, my pleasure. 344 00:16:46,040 --> 00:16:49,560 Speaker 1: Let's continue with more Super Bowl related chat. Joining me 345 00:16:49,760 --> 00:16:53,120 Speaker 1: on Radio Row is Hans Schroeder. He is the CEO 346 00:16:53,320 --> 00:16:56,120 Speaker 1: and e v P of Business and Media at the NFL. 347 00:16:56,680 --> 00:16:59,640 Speaker 1: Radio Row I think is a good representation of what 348 00:16:59,720 --> 00:17:04,560 Speaker 1: this whole thing has become. I've got former athletes coming 349 00:17:04,600 --> 00:17:07,359 Speaker 1: back and they're all pitching something. This is a place 350 00:17:07,359 --> 00:17:10,080 Speaker 1: to do business. Yeah. Look, I mean Super Bowl. It's 351 00:17:10,080 --> 00:17:12,840 Speaker 1: amazing to look back over the years and it's gone 352 00:17:12,840 --> 00:17:15,639 Speaker 1: from being the game to the weekend to now the 353 00:17:15,720 --> 00:17:20,360 Speaker 1: full week and beyond and the extensions. Pretty remarkable about 354 00:17:20,520 --> 00:17:24,000 Speaker 1: how the NFL really sort of crescendos throughout this weekend. 355 00:17:24,040 --> 00:17:26,520 Speaker 1: And this year is obviously a really special one being 356 00:17:26,640 --> 00:17:29,920 Speaker 1: the the end of the hundred season. Um, but yeah, 357 00:17:30,000 --> 00:17:33,280 Speaker 1: throughout the week with our partners, for us as a business, 358 00:17:33,720 --> 00:17:36,919 Speaker 1: for our teams, for our players, and the activities they 359 00:17:36,960 --> 00:17:39,240 Speaker 1: have going on. It's it's just remarkable. I mean I 360 00:17:39,280 --> 00:17:41,800 Speaker 1: was out at the network set, NFL network set and 361 00:17:41,840 --> 00:17:45,840 Speaker 1: Fox set on South Beach this morning and it's just spectacular. Um, 362 00:17:45,880 --> 00:17:48,199 Speaker 1: all the way up to to the stadium, went up 363 00:17:48,200 --> 00:17:51,200 Speaker 1: into Fort Lauderdale. The whole South Florida area is just 364 00:17:51,320 --> 00:17:54,080 Speaker 1: sort of dreaming when teaming with Super Bowl activity, which 365 00:17:54,119 --> 00:17:56,520 Speaker 1: is great. I like the way you said network because 366 00:17:56,520 --> 00:17:59,280 Speaker 1: not long ago I asked Eric Shanks, who runs Fox 367 00:17:59,280 --> 00:18:03,720 Speaker 1: Sports of Core, what's foremost on your mind? And he said, 368 00:18:03,760 --> 00:18:07,520 Speaker 1: Scott if I had just signed a twenty year deal 369 00:18:07,600 --> 00:18:10,800 Speaker 1: to broadcast the NFL, foremost on my mind would be 370 00:18:10,800 --> 00:18:14,040 Speaker 1: renewing in year twenty one, which is a great spot 371 00:18:14,080 --> 00:18:16,000 Speaker 1: to be in. But can you just give me that 372 00:18:16,040 --> 00:18:22,000 Speaker 1: thirty thousand foot view of the NFL as must have programming? Sure? 373 00:18:22,040 --> 00:18:24,840 Speaker 1: I mean, look, it starts with the game, UM. And 374 00:18:24,920 --> 00:18:27,560 Speaker 1: I know that maybe a simplistic view, but you know, 375 00:18:27,600 --> 00:18:30,879 Speaker 1: we're lucky to have an incredibly what I think is 376 00:18:30,920 --> 00:18:34,160 Speaker 1: the best game in the world, UM, and one that 377 00:18:34,359 --> 00:18:37,320 Speaker 1: is you know, in a model that we have, particularly 378 00:18:37,359 --> 00:18:40,359 Speaker 1: the NFL, that makes it so exciting, um year to 379 00:18:40,480 --> 00:18:43,040 Speaker 1: year where there really is an opportunity for every team 380 00:18:43,080 --> 00:18:46,680 Speaker 1: every year, uh, to break through and the game itself 381 00:18:47,160 --> 00:18:49,159 Speaker 1: with especially when you look back this year with the 382 00:18:49,240 --> 00:18:53,200 Speaker 1: number of great you know stars at closer to the 383 00:18:53,280 --> 00:18:55,480 Speaker 1: end of their career, but also the number of stars 384 00:18:55,480 --> 00:19:00,200 Speaker 1: at the beginning of their careers Mahomes and wat Sin 385 00:19:00,440 --> 00:19:03,679 Speaker 1: and Alan and Lamar Jackson and Sam Darnold like you 386 00:19:03,760 --> 00:19:07,159 Speaker 1: go right through the list, um, and more than ever before. 387 00:19:07,200 --> 00:19:09,800 Speaker 1: You have an incredible vintage, a Hall of fame set 388 00:19:09,800 --> 00:19:12,040 Speaker 1: of classes at the other end with Brady and Brees 389 00:19:12,119 --> 00:19:15,920 Speaker 1: and Rogers and and and Roethlisberger's But you know, the 390 00:19:16,119 --> 00:19:17,879 Speaker 1: stars and the activity on the field and all the 391 00:19:17,920 --> 00:19:20,119 Speaker 1: metrics we look at for the health of the game 392 00:19:21,119 --> 00:19:24,560 Speaker 1: are just incredibly strong. But then you know, we have 393 00:19:24,600 --> 00:19:27,320 Speaker 1: a model which lends itself once a week, the games 394 00:19:27,359 --> 00:19:30,399 Speaker 1: build themselves even within the week, week to week throughout 395 00:19:30,480 --> 00:19:34,560 Speaker 1: the season. Um. And just great teams that are brands 396 00:19:34,600 --> 00:19:37,000 Speaker 1: that are iconic, between the Packers and the Steelers and 397 00:19:37,080 --> 00:19:41,760 Speaker 1: other Patriots, UM, just an incredible mix. Uh. That really 398 00:19:41,800 --> 00:19:44,199 Speaker 1: then for our fans both in the stadium, you know, 399 00:19:44,440 --> 00:19:47,840 Speaker 1: we're very active and never complacent about continuing to innovate 400 00:19:48,359 --> 00:19:51,679 Speaker 1: and improve the experience, but then also at home for 401 00:19:51,760 --> 00:19:54,440 Speaker 1: all the different ways people can watch and and so 402 00:19:54,560 --> 00:19:57,600 Speaker 1: for us when you think about as the the landscape 403 00:19:57,640 --> 00:20:01,520 Speaker 1: shifts around us, we're very proud out of of of 404 00:20:01,960 --> 00:20:04,280 Speaker 1: the fan base and the viewership and the engagement with 405 00:20:04,320 --> 00:20:08,760 Speaker 1: our fans we have today. But you always have to 406 00:20:08,760 --> 00:20:11,360 Speaker 1: be changing and evolving with it. Because speaking of changing, 407 00:20:11,400 --> 00:20:15,679 Speaker 1: evolve though, that's tech world, media world, And the question 408 00:20:15,760 --> 00:20:19,480 Speaker 1: I get most often now is not only the Fangs, 409 00:20:19,560 --> 00:20:24,520 Speaker 1: but Apple, Google, Scott. Will they be real time players? 410 00:20:24,920 --> 00:20:28,439 Speaker 1: And not just NFL but in live sports. You're a 411 00:20:28,440 --> 00:20:31,360 Speaker 1: better position to answer that than I am. Will they 412 00:20:31,400 --> 00:20:33,960 Speaker 1: be real time players? They already are. I mean, look 413 00:20:33,960 --> 00:20:37,160 Speaker 1: good our partnership with Amazon already on Thursday Night Football Letter, 414 00:20:37,200 --> 00:20:39,040 Speaker 1: and we have a great partnership with Verizon for all 415 00:20:39,119 --> 00:20:42,360 Speaker 1: the in market games, but you particularly look at Thursday 416 00:20:42,440 --> 00:20:45,800 Speaker 1: Night and we can get twenty plus million viewers on 417 00:20:45,920 --> 00:20:50,119 Speaker 1: television on both a broadcast network and a very distributed 418 00:20:50,160 --> 00:20:53,200 Speaker 1: cable network, yet still get one point four million average 419 00:20:53,240 --> 00:20:58,000 Speaker 1: minute audience through Amazon and our other digital activity or outlets. 420 00:20:58,000 --> 00:20:59,960 Speaker 1: So what have you learned from Amazon? I mean, that's 421 00:21:00,080 --> 00:21:02,160 Speaker 1: their data collection as well, but that's what and that's 422 00:21:02,200 --> 00:21:05,080 Speaker 1: what really. In previous to that too, we had a 423 00:21:05,080 --> 00:21:08,040 Speaker 1: great partnership with Thursday on Twitter and that was really 424 00:21:08,080 --> 00:21:11,280 Speaker 1: interesting to see even how the different behavior of the 425 00:21:11,320 --> 00:21:15,199 Speaker 1: different platforms plays out. And Twitter was great had you know, 426 00:21:15,280 --> 00:21:18,600 Speaker 1: probably even wider reach but shorter duration as people use 427 00:21:18,680 --> 00:21:20,600 Speaker 1: Twitter and a platform where there's a lot more people 428 00:21:20,680 --> 00:21:24,840 Speaker 1: coming and going, but smaller duration for phone based platforms, 429 00:21:24,880 --> 00:21:27,199 Speaker 1: but touched a lot of people. You look at what 430 00:21:27,200 --> 00:21:30,720 Speaker 1: you've learned on Amazon, and that is, you know, the 431 00:21:31,080 --> 00:21:34,000 Speaker 1: television has become sort of the youths, but that's television 432 00:21:34,040 --> 00:21:37,280 Speaker 1: and it's video viewing. That the patterns, the engagement, the 433 00:21:37,359 --> 00:21:42,200 Speaker 1: sustained viewership match every whatever everybody watches on television, the 434 00:21:42,280 --> 00:21:46,920 Speaker 1: duration and the engagement, except it's younger, which is great. Um, 435 00:21:47,080 --> 00:21:49,280 Speaker 1: but you know, and so that as we think about 436 00:21:49,440 --> 00:21:52,560 Speaker 1: that video experience, and as we start to layer more 437 00:21:52,720 --> 00:21:55,399 Speaker 1: just than outside the linear feed, which Amazon has started 438 00:21:55,440 --> 00:21:57,400 Speaker 1: to do with x ray and some of our next 439 00:21:57,440 --> 00:22:00,200 Speaker 1: gen stats, I think they'll be broader viewing experience. At 440 00:22:00,200 --> 00:22:02,400 Speaker 1: the core of it, somebody wants to sit back and 441 00:22:02,440 --> 00:22:06,240 Speaker 1: really enjoy an NFL game. Um, you know, we're seeing 442 00:22:06,280 --> 00:22:10,479 Speaker 1: six of our viewership now on Thursday night coming from Digital. 443 00:22:10,680 --> 00:22:13,880 Speaker 1: That's remarkable. There really isn't any other premium content owner 444 00:22:13,920 --> 00:22:15,959 Speaker 1: that's putting every game out on you know, on a 445 00:22:15,960 --> 00:22:18,560 Speaker 1: free basis on phone and tablets or a package of 446 00:22:18,600 --> 00:22:20,920 Speaker 1: games like we're doing on Thursday night that's free, free 447 00:22:21,480 --> 00:22:23,639 Speaker 1: through Prime, you know, if you're a Prime subscriber on 448 00:22:23,680 --> 00:22:27,119 Speaker 1: any device, and that's remarkable, well as most of the country, 449 00:22:27,160 --> 00:22:29,639 Speaker 1: it seems like. But you know there and look, Amazon's 450 00:22:29,720 --> 00:22:31,960 Speaker 1: you know, it's a great partnership forth us as they're 451 00:22:31,960 --> 00:22:34,960 Speaker 1: continuing to try to really build out for their Prime 452 00:22:35,040 --> 00:22:37,879 Speaker 1: subscriber base, all the value you get as part of 453 00:22:37,880 --> 00:22:40,040 Speaker 1: being a Prime and all the Prime video component. That's 454 00:22:40,080 --> 00:22:41,840 Speaker 1: part of that. The NFL is a great way we 455 00:22:41,920 --> 00:22:44,199 Speaker 1: touch America. We are America with the fan base as 456 00:22:44,240 --> 00:22:47,199 Speaker 1: big as ours, and so using our product in a 457 00:22:47,240 --> 00:22:50,359 Speaker 1: way that can really drive adoption of Amazon Prime. The 458 00:22:50,480 --> 00:22:53,280 Speaker 1: NFL is a great legacy if you look back over 459 00:22:53,359 --> 00:22:56,840 Speaker 1: time of really helping drive new platforms as they launch. 460 00:22:56,920 --> 00:23:00,240 Speaker 1: And so we think, you know, it's not only looking 461 00:23:00,240 --> 00:23:02,840 Speaker 1: at the landscape and and and trying to read engage 462 00:23:02,840 --> 00:23:05,320 Speaker 1: how it's evolving. It's it's looking at opportunities that we 463 00:23:05,400 --> 00:23:07,960 Speaker 1: can help drive and influence at And I think the 464 00:23:08,000 --> 00:23:09,680 Speaker 1: power of our product when you have a hundred and 465 00:23:09,760 --> 00:23:12,640 Speaker 1: eight million fans here in the US, you know we 466 00:23:12,720 --> 00:23:15,399 Speaker 1: have and are fortunate to work with great partners and 467 00:23:15,480 --> 00:23:18,720 Speaker 1: actually drive change too. And I think that's what you'll see. 468 00:23:18,720 --> 00:23:21,080 Speaker 1: So going back to your your comment about Eric and 469 00:23:21,359 --> 00:23:24,480 Speaker 1: Shanks and the renewal and and we're really lucky to 470 00:23:24,520 --> 00:23:27,720 Speaker 1: have great partners. Marrying that to your your your most 471 00:23:27,760 --> 00:23:31,600 Speaker 1: recent question. These are emerging media players that were formally 472 00:23:31,640 --> 00:23:34,800 Speaker 1: just tech players. They're they're they're interested now they're looking 473 00:23:34,840 --> 00:23:36,920 Speaker 1: at the evolution of their business. They're looking at sort 474 00:23:36,960 --> 00:23:40,119 Speaker 1: of the value, uh, you know, a partnership with us 475 00:23:40,119 --> 00:23:42,000 Speaker 1: and how that can drive so many different parts of 476 00:23:42,000 --> 00:23:44,920 Speaker 1: their business. You know that interest exists today and we're 477 00:23:44,920 --> 00:23:48,080 Speaker 1: incredibly excited and and you know, this next set of 478 00:23:48,119 --> 00:23:51,439 Speaker 1: renewals and and media deals when we do them, I 479 00:23:51,480 --> 00:23:53,640 Speaker 1: think I've been at the League eighteen years, have been 480 00:23:53,640 --> 00:23:56,680 Speaker 1: through this process, you know, four or five times. It's 481 00:23:56,680 --> 00:23:58,800 Speaker 1: going to be the most exciting and interesting one for 482 00:23:58,880 --> 00:24:03,760 Speaker 1: us because the interest an excitement about partnering with NFL 483 00:24:03,840 --> 00:24:06,160 Speaker 1: around the distribution of our games is at the highest 484 00:24:06,200 --> 00:24:10,880 Speaker 1: I've ever seen profitable. And you know, look, we're luck. 485 00:24:11,520 --> 00:24:13,200 Speaker 1: The good thing is and I think if you look 486 00:24:13,200 --> 00:24:16,120 Speaker 1: at our business over time and the fact that most 487 00:24:16,160 --> 00:24:18,080 Speaker 1: of our partners have been our partners for a long 488 00:24:18,119 --> 00:24:20,479 Speaker 1: long time, and when we have had a partner like 489 00:24:20,560 --> 00:24:26,160 Speaker 1: CBS and the nineties and they came back and and 490 00:24:26,200 --> 00:24:29,280 Speaker 1: I think, you know, there's a lot of really smart 491 00:24:29,359 --> 00:24:32,520 Speaker 1: companies and business and people out there, um, and I 492 00:24:32,520 --> 00:24:34,399 Speaker 1: don't think they'd be coming back or they wouldn't be 493 00:24:34,440 --> 00:24:38,679 Speaker 1: staying in partnerships if it wasn't incredibly valuable on all sides. 494 00:24:38,960 --> 00:24:41,840 Speaker 1: And and you know, we take a very fan centric lens, 495 00:24:41,880 --> 00:24:45,080 Speaker 1: and so you know, the reach based aspect which tends 496 00:24:45,080 --> 00:24:48,840 Speaker 1: to self, it have itself the broadest distribution, we think 497 00:24:48,920 --> 00:24:51,040 Speaker 1: is at the core of what the success of our 498 00:24:51,080 --> 00:24:53,600 Speaker 1: model is, and that's worked for our fans. I would 499 00:24:53,640 --> 00:24:56,239 Speaker 1: say in a way that that is really well as not, 500 00:24:56,480 --> 00:24:58,960 Speaker 1: you know, in addition to the partners um and then 501 00:24:59,000 --> 00:25:00,840 Speaker 1: for us. So it's really been a great sort of 502 00:25:00,880 --> 00:25:04,720 Speaker 1: triangulation of working for everybody um and you know, it's 503 00:25:04,760 --> 00:25:06,800 Speaker 1: exciting to see where that could go going forward. I'm 504 00:25:06,800 --> 00:25:09,280 Speaker 1: guessing you're telling the network the Linears. I want to 505 00:25:09,320 --> 00:25:11,240 Speaker 1: see your plan for digital also, and I want to 506 00:25:11,240 --> 00:25:13,480 Speaker 1: see your plan for sports betting. How do you how 507 00:25:13,520 --> 00:25:15,600 Speaker 1: do they incorporate all this and what they're proposing to 508 00:25:15,640 --> 00:25:17,840 Speaker 1: the NFL. Well, you know, I don't want to delve 509 00:25:17,840 --> 00:25:20,800 Speaker 1: too much into any specific conversation yet and that would 510 00:25:20,800 --> 00:25:23,560 Speaker 1: be premature, but I do think what you've seen us 511 00:25:23,600 --> 00:25:25,840 Speaker 1: do with the Verizon or the Amazons that we've talked about, 512 00:25:26,040 --> 00:25:28,480 Speaker 1: and I think when we think about going forward, it's 513 00:25:28,520 --> 00:25:31,800 Speaker 1: not only how you're reaching that audience today that we 514 00:25:31,880 --> 00:25:34,440 Speaker 1: see all the trends. I mean time spent with with 515 00:25:35,000 --> 00:25:38,320 Speaker 1: media as you know, digital past traditional a couple of 516 00:25:38,359 --> 00:25:39,959 Speaker 1: years ago, with the amount of time in a day, 517 00:25:39,960 --> 00:25:42,360 Speaker 1: and a lot of that's multitesking, but we know where 518 00:25:42,400 --> 00:25:44,320 Speaker 1: our fans are spending their times, and so we know 519 00:25:44,440 --> 00:25:46,639 Speaker 1: we want to be in those places. We need to 520 00:25:46,640 --> 00:25:48,679 Speaker 1: be in those places our fans are looking for us 521 00:25:48,720 --> 00:25:52,000 Speaker 1: in those increasingly different sets of screens. Um, are we 522 00:25:52,040 --> 00:25:54,359 Speaker 1: beyond the second screen experience? Are we on the third book? 523 00:25:54,400 --> 00:25:56,640 Speaker 1: But but it's also just just say that one thought though. 524 00:25:56,840 --> 00:25:58,800 Speaker 1: It's not only sort of where we're going primarily to 525 00:25:58,800 --> 00:26:01,160 Speaker 1: reach a fan today, but it's about developing tomorrow's fan 526 00:26:01,440 --> 00:26:04,000 Speaker 1: and increasing you look at the younger fan base, and 527 00:26:04,080 --> 00:26:05,879 Speaker 1: you know, this year was exciting. We were up on 528 00:26:05,920 --> 00:26:08,640 Speaker 1: a demo of two to eleven on television, which was great, 529 00:26:08,680 --> 00:26:12,160 Speaker 1: but we know that those demos increasingly are spending time 530 00:26:12,200 --> 00:26:15,040 Speaker 1: on digital screens first, So to look at the health 531 00:26:15,040 --> 00:26:17,000 Speaker 1: of our business going forward, we know we want to 532 00:26:17,000 --> 00:26:19,840 Speaker 1: be on these digital screens. We could have modeled. There's 533 00:26:19,840 --> 00:26:22,600 Speaker 1: a different configuration of models and how we do that 534 00:26:22,960 --> 00:26:25,760 Speaker 1: and where we do that, um, And so that's gonna 535 00:26:25,760 --> 00:26:27,920 Speaker 1: be part of the really exciting thing knowing the interest 536 00:26:27,960 --> 00:26:30,639 Speaker 1: it's out there, how those different pieces could come together 537 00:26:31,280 --> 00:26:33,960 Speaker 1: and we continue to have that wide reach today. But 538 00:26:34,080 --> 00:26:38,359 Speaker 1: also add distribution and availability across these new screens, and 539 00:26:38,440 --> 00:26:41,440 Speaker 1: so and on the second screen, like look, I I 540 00:26:43,280 --> 00:26:44,960 Speaker 1: we know, I think you know, this is probably a 541 00:26:45,040 --> 00:26:48,000 Speaker 1: year or two old. Even we saw our fans we're 542 00:26:48,040 --> 00:26:50,240 Speaker 1: having a second screen while they were watching the first one. 543 00:26:50,359 --> 00:26:53,399 Speaker 1: So that's there. I mean, that's well there. You know, 544 00:26:53,480 --> 00:26:55,560 Speaker 1: what do your advertisers tell you if the focus goes 545 00:26:55,640 --> 00:26:59,480 Speaker 1: to that second screen, whether it's social or statistical, what 546 00:26:59,560 --> 00:27:02,639 Speaker 1: do your add tisers tell you? That that fits in 547 00:27:02,680 --> 00:27:04,119 Speaker 1: with a lot of the work we've been doing on 548 00:27:04,160 --> 00:27:07,199 Speaker 1: the game presentation experience. So three years ago, you know, 549 00:27:07,280 --> 00:27:10,160 Speaker 1: we did a lot and and maybe the research started 550 00:27:10,200 --> 00:27:12,040 Speaker 1: four years ago, but then we looked at how to 551 00:27:12,160 --> 00:27:14,640 Speaker 1: change the model for our games and change the ad 552 00:27:14,640 --> 00:27:17,200 Speaker 1: break structure, and we took a whole breakout per quarter. 553 00:27:17,280 --> 00:27:19,120 Speaker 1: We went from five breaks a quarter down to five. 554 00:27:19,400 --> 00:27:22,960 Speaker 1: The research said, our fans like fewer interruptions, but they 555 00:27:23,000 --> 00:27:25,960 Speaker 1: don't mind if those commercials then become slightly longer. And 556 00:27:26,040 --> 00:27:29,400 Speaker 1: so we're doing a lot then to not only make 557 00:27:29,440 --> 00:27:31,159 Speaker 1: that break structure in the pace of a flow of 558 00:27:31,200 --> 00:27:34,240 Speaker 1: game optimal from an advertising perspective, but also then innovat 559 00:27:34,320 --> 00:27:36,280 Speaker 1: and so that's where you see things like the double 560 00:27:36,320 --> 00:27:39,040 Speaker 1: box where there's a game action or game camera with 561 00:27:39,080 --> 00:27:42,560 Speaker 1: another ad playing within a a second you know, box 562 00:27:42,600 --> 00:27:45,960 Speaker 1: of the screen that you're watching. And so for us, look, 563 00:27:46,359 --> 00:27:48,199 Speaker 1: we know our fans are spending their time there, the 564 00:27:48,200 --> 00:27:51,119 Speaker 1: advertisers know they want to be in more places. We 565 00:27:51,160 --> 00:27:52,919 Speaker 1: want to continue to innovate and make sure that the 566 00:27:52,960 --> 00:27:56,119 Speaker 1: experience of watching our game is compelling as it can be, 567 00:27:56,200 --> 00:27:57,880 Speaker 1: not just for the game itself, but for the advertiser, 568 00:27:57,920 --> 00:28:00,400 Speaker 1: because we know that's a huge part of our our 569 00:28:00,560 --> 00:28:04,600 Speaker 1: our our ecosystem and huge supporters in the NFL, between 570 00:28:04,600 --> 00:28:07,760 Speaker 1: our sponsors and our advertisers. So we think we've done 571 00:28:07,800 --> 00:28:10,120 Speaker 1: a really good job balancing that. The research we've done 572 00:28:10,200 --> 00:28:13,680 Speaker 1: say the fans continue to keep their experience or their 573 00:28:13,720 --> 00:28:16,640 Speaker 1: their their their eyes on the screen during commercials and otherwise, 574 00:28:17,160 --> 00:28:19,440 Speaker 1: and I think the advertisers keep you know, you look 575 00:28:19,480 --> 00:28:21,800 Speaker 1: at this year Super Bowl advertising, which Fox did a 576 00:28:21,840 --> 00:28:26,479 Speaker 1: phenomenal job with um and we ended up adding some 577 00:28:26,560 --> 00:28:29,360 Speaker 1: extra into a into the game. Given the strength of 578 00:28:29,359 --> 00:28:32,680 Speaker 1: of the marketplace, tells you that advertising around the NFL 579 00:28:32,720 --> 00:28:36,439 Speaker 1: is still incredibly successful way for advertisers to get that 580 00:28:36,520 --> 00:28:39,320 Speaker 1: broad reach for their message. So it's something We're going 581 00:28:39,400 --> 00:28:41,480 Speaker 1: to continue to be focused on and evolve and innovate, 582 00:28:41,600 --> 00:28:43,200 Speaker 1: But today I think we've done a really good job 583 00:28:43,240 --> 00:28:45,680 Speaker 1: threading that needle. Lastly for you, I get my focus 584 00:28:45,760 --> 00:28:48,080 Speaker 1: group of one at home, my ten year old, and 585 00:28:48,120 --> 00:28:50,760 Speaker 1: I can tell you it's still maddening for him and 586 00:28:50,880 --> 00:28:53,080 Speaker 1: his buddies all over Madden. That's how they picked their 587 00:28:53,080 --> 00:28:55,320 Speaker 1: favorite favorite players. There the hat they want to wear, 588 00:28:55,760 --> 00:28:58,080 Speaker 1: it's he's a Mahmes guy. And that's great. Look, that's 589 00:28:58,120 --> 00:29:00,320 Speaker 1: another way to engage the NFL. And you know it's 590 00:29:00,320 --> 00:29:03,680 Speaker 1: funny you mentioned that my uh my nephew turns nine 591 00:29:03,720 --> 00:29:06,320 Speaker 1: on Super ROWL Sunday, and he wanted Matt and twenty 592 00:29:06,440 --> 00:29:09,160 Speaker 1: for his birthday. And and that's how they engage. And look, 593 00:29:09,240 --> 00:29:11,560 Speaker 1: that's a part of the evolution. It's not just about teams. 594 00:29:11,560 --> 00:29:14,600 Speaker 1: It's about players and and and our fans now, especially 595 00:29:14,600 --> 00:29:17,400 Speaker 1: younger fans, engage and developed that affinity for players. May 596 00:29:17,400 --> 00:29:19,440 Speaker 1: be different than they did thirty years ago, but they're 597 00:29:19,480 --> 00:29:22,080 Speaker 1: still developing that passion for the game, which is which 598 00:29:22,120 --> 00:29:24,120 Speaker 1: is great for us. So you know, we love we 599 00:29:24,200 --> 00:29:26,840 Speaker 1: love Madden, we love our e a partnership, and and 600 00:29:26,880 --> 00:29:29,680 Speaker 1: we love that your son's another another active players. I 601 00:29:29,760 --> 00:29:32,120 Speaker 1: love that they have no idea why it's Magne. They 602 00:29:32,120 --> 00:29:34,480 Speaker 1: don't know who John Madn is their song alright, Hans Shrodder, 603 00:29:34,520 --> 00:29:37,160 Speaker 1: CEO e v P NFL Media and Business, thanks so 604 00:29:37,240 --> 00:29:39,840 Speaker 1: much for thanks, Devin, Why don't you come back in? 605 00:29:39,960 --> 00:29:44,160 Speaker 1: And I gotta tell you. Listening to Hans, he seems very, 606 00:29:44,280 --> 00:29:47,760 Speaker 1: very optimistic. Is that the next rights package for the 607 00:29:47,840 --> 00:29:50,800 Speaker 1: league will will do good things. Let's just say, can 608 00:29:50,880 --> 00:29:53,280 Speaker 1: you blame him? I think if I was sitting in 609 00:29:53,320 --> 00:29:55,760 Speaker 1: their position, I feel I feel about as confident as 610 00:29:55,760 --> 00:29:58,240 Speaker 1: he does right now. But he was talking about incessantly 611 00:29:58,480 --> 00:30:02,680 Speaker 1: always talking about the fan. It's about the fan. It's 612 00:30:02,680 --> 00:30:06,160 Speaker 1: about the current fan, it's about the new fan. Most importantly, 613 00:30:06,200 --> 00:30:08,960 Speaker 1: not most, but very importantly, it's about the young fan. 614 00:30:09,240 --> 00:30:11,440 Speaker 1: How do we reach them? What are they doing on 615 00:30:11,480 --> 00:30:14,520 Speaker 1: that second screen? What are they doing from the linear broadcast? 616 00:30:14,600 --> 00:30:17,920 Speaker 1: How can we better serve the fan? Uh, it's interesting 617 00:30:17,920 --> 00:30:20,520 Speaker 1: to see the fan and the NFL being so fan 618 00:30:21,000 --> 00:30:23,680 Speaker 1: centric when you and I know that really means customer 619 00:30:23,920 --> 00:30:26,800 Speaker 1: viewer dollar side. Yeah, it's funny to use the words, 620 00:30:26,920 --> 00:30:29,840 Speaker 1: you know, younger viewers and linear TV in the same 621 00:30:29,880 --> 00:30:32,480 Speaker 1: sentence because you know, those are two things that don't 622 00:30:32,480 --> 00:30:36,160 Speaker 1: typically go together. You know, if the NFL, and obviously 623 00:30:36,360 --> 00:30:39,080 Speaker 1: wants to draw in younger fans every league does you know, 624 00:30:39,120 --> 00:30:42,480 Speaker 1: I think that's where conversations that they're undoubtedly having with 625 00:30:42,520 --> 00:30:45,800 Speaker 1: companies like Amazon, Apple, Google, I really think that's where 626 00:30:45,920 --> 00:30:48,680 Speaker 1: where these conversations are going to focus on those companies. Well, 627 00:30:48,720 --> 00:30:50,840 Speaker 1: I had asked him, it's funny that you mentioned, because 628 00:30:50,880 --> 00:30:54,520 Speaker 1: I did ask him. The question I get most is 629 00:30:54,760 --> 00:30:58,000 Speaker 1: when are those fangs as well as Google and adlet 630 00:30:58,160 --> 00:31:00,760 Speaker 1: When are the fangs and the company is going to 631 00:31:00,840 --> 00:31:04,840 Speaker 1: be real significant bidders on live sports rights? And his 632 00:31:04,880 --> 00:31:09,040 Speaker 1: answer was they already are. He didn't consider Amazon's Thursday 633 00:31:09,120 --> 00:31:13,120 Speaker 1: Night a dabbling in sports broadcasting. He said this, they're there. 634 00:31:13,160 --> 00:31:17,920 Speaker 1: They are there. So if that's true and if the 635 00:31:17,960 --> 00:31:22,440 Speaker 1: technology allows, is the NFL going to be confident enough 636 00:31:23,120 --> 00:31:28,160 Speaker 1: to give a major property on an exclusive basis to 637 00:31:28,360 --> 00:31:32,480 Speaker 1: a streaming service? I vote no because we haven't seen 638 00:31:33,040 --> 00:31:38,560 Speaker 1: any streaming abilities yet on that scale. But do you 639 00:31:38,600 --> 00:31:40,320 Speaker 1: think they might be tempted? And I think you're right. 640 00:31:40,360 --> 00:31:42,800 Speaker 1: I think the if in that sentence that you just said, 641 00:31:42,880 --> 00:31:45,680 Speaker 1: is is a big one technology was because I think 642 00:31:45,680 --> 00:31:48,600 Speaker 1: you're right. I think we've seen kind of countlessly when 643 00:31:48,600 --> 00:31:52,160 Speaker 1: when these big streams happen digitally, Uh, there's very often, 644 00:31:52,240 --> 00:31:54,680 Speaker 1: you know, a lag or some problems with people getting on. 645 00:31:55,120 --> 00:31:57,200 Speaker 1: So there's two things to play here, right One when 646 00:31:57,440 --> 00:32:01,240 Speaker 1: one when do these companies Facebook, Amazon, Netflix, Google? When 647 00:32:01,240 --> 00:32:03,840 Speaker 1: do they want to be big time bidders? Already happened? 648 00:32:04,480 --> 00:32:07,120 Speaker 1: Second question, when does the league like the NFL want 649 00:32:07,160 --> 00:32:09,520 Speaker 1: to accept their money? And that's a bigger that's a 650 00:32:09,520 --> 00:32:11,960 Speaker 1: bigger hurdle. I think so right now, you mentioned, you know, 651 00:32:12,000 --> 00:32:14,600 Speaker 1: Amazon has that Thursday Night streaming deal. They pay sixty 652 00:32:14,600 --> 00:32:17,920 Speaker 1: five million dollars, uh, sixty five million dollars a year 653 00:32:18,280 --> 00:32:20,040 Speaker 1: for that. I think you and I are probably both 654 00:32:20,040 --> 00:32:22,800 Speaker 1: in agreement that there there's probably gonna be more carve 655 00:32:22,840 --> 00:32:25,560 Speaker 1: out for digital in whatever the NFL Cancox is its 656 00:32:25,600 --> 00:32:29,880 Speaker 1: next set up, but a big exclusive package that seems 657 00:32:29,880 --> 00:32:31,640 Speaker 1: like it's it's not in the cards right now, you know. 658 00:32:31,640 --> 00:32:33,920 Speaker 1: Don't forget that when Brian roll Lap, you know, another 659 00:32:33,960 --> 00:32:35,840 Speaker 1: one of the big weeks over at the NFL from 660 00:32:35,840 --> 00:32:38,200 Speaker 1: a media standpoint, when he was on the same podcast 661 00:32:38,240 --> 00:32:39,840 Speaker 1: a couple of months ago, more than that, maybe a 662 00:32:39,920 --> 00:32:43,000 Speaker 1: year ago. You know, he said, reach is the most 663 00:32:43,040 --> 00:32:45,320 Speaker 1: important thing. They want to go to the biggest amount 664 00:32:45,320 --> 00:32:47,560 Speaker 1: of people. And you know, even though people are turning 665 00:32:47,560 --> 00:32:49,720 Speaker 1: away from cable and and and ratings are going down 666 00:32:49,720 --> 00:32:52,320 Speaker 1: across the board, you know, the bulk of people are 667 00:32:52,320 --> 00:32:56,040 Speaker 1: still watching the NFL on broadcast television and it's going 668 00:32:56,080 --> 00:32:58,400 Speaker 1: to continue that way through the next ten years. Easy 669 00:32:59,240 --> 00:33:02,240 Speaker 1: in our story earlier this week is that the ratings 670 00:33:02,240 --> 00:33:05,360 Speaker 1: for the NFL show that they may be back to 671 00:33:05,440 --> 00:33:08,480 Speaker 1: being the eight pound gorilla. It was maybe the seven 672 00:33:08,680 --> 00:33:11,400 Speaker 1: and fifty pound gorilla when ratings were dipping and the 673 00:33:11,440 --> 00:33:14,280 Speaker 1: President was tweeting about the NFL and it was Colin 674 00:33:14,360 --> 00:33:19,200 Speaker 1: Kaepernick and it was concussions. But the storylines have changed. 675 00:33:19,320 --> 00:33:23,120 Speaker 1: It's back to football. It's back to Hey, you've got 676 00:33:23,160 --> 00:33:28,280 Speaker 1: these young players in the premier showcase, the Super Bowl. 677 00:33:28,360 --> 00:33:31,760 Speaker 1: It isn't Tom Brady anymore. The name Manning does not appear. 678 00:33:32,280 --> 00:33:35,920 Speaker 1: It's not a breeze. What you've got is mahomes Garoppolo, 679 00:33:36,440 --> 00:33:39,720 Speaker 1: the next generation that Torch has passed. And the numbers 680 00:33:39,760 --> 00:33:43,320 Speaker 1: were very good for the NFL. What is undeniable is 681 00:33:43,360 --> 00:33:45,720 Speaker 1: that the networks need to have it in their lineup. Agreed, 682 00:33:45,720 --> 00:33:48,000 Speaker 1: and I think one thing that I do feel about 683 00:33:48,040 --> 00:33:51,200 Speaker 1: the NFL and its current position obviously incredibly strong, it 684 00:33:51,280 --> 00:33:54,000 Speaker 1: does still feel as though, you know, public trust of 685 00:33:54,040 --> 00:33:56,680 Speaker 1: the league is not particularly high, and I do wonder 686 00:33:56,720 --> 00:33:59,800 Speaker 1: if we are you know, one big name player taking 687 00:33:59,800 --> 00:34:03,760 Speaker 1: in away from you know, all of the problems of 688 00:34:03,760 --> 00:34:07,280 Speaker 1: two years ago coming back, or you know, God forbid one, 689 00:34:07,480 --> 00:34:10,200 Speaker 1: you know, big name retired player having issues with with 690 00:34:10,480 --> 00:34:13,240 Speaker 1: head trauma or something happening on the field health wise. 691 00:34:13,560 --> 00:34:15,320 Speaker 1: You know, I do still kind of feel like the 692 00:34:15,400 --> 00:34:17,800 Speaker 1: NFL is in this tenuous position where, you know, one 693 00:34:17,920 --> 00:34:20,840 Speaker 1: thing that happens and suddenly it could find itself back 694 00:34:20,960 --> 00:34:24,120 Speaker 1: in the culture wars or in the crosshairs of the 695 00:34:24,120 --> 00:34:29,239 Speaker 1: scientific community. Because it feels better to be number one 696 00:34:29,280 --> 00:34:31,200 Speaker 1: than number five, I'll wear a number because of mine. 697 00:34:31,280 --> 00:34:32,799 Speaker 1: We have a chance to go for three in a row, 698 00:34:33,120 --> 00:34:35,040 Speaker 1: numbers at a good time. And let's first started wearing 699 00:34:35,040 --> 00:34:38,160 Speaker 1: the number. I would just have the and Floomberg business 700 00:34:38,239 --> 00:34:41,279 Speaker 1: of sports, the number of the week. Time now for 701 00:34:41,320 --> 00:34:44,600 Speaker 1: the number of the week, and everybody at home you 702 00:34:44,640 --> 00:34:47,920 Speaker 1: can play alone too, and see what we're talking about. Now, 703 00:34:47,920 --> 00:34:50,520 Speaker 1: I'm gonna give you a sentence, and you've got to 704 00:34:50,600 --> 00:34:53,480 Speaker 1: guess the number this time, folks. So here it is. 705 00:34:54,239 --> 00:34:57,680 Speaker 1: It is the number of Americans who will wager on 706 00:34:57,880 --> 00:35:02,719 Speaker 1: Super Bowl fifty four? Are we talking of like degenerate households? 707 00:35:03,440 --> 00:35:11,759 Speaker 1: Didn't we do this? Hint? Okay? Would somebody wake up? Arms? 708 00:35:11,800 --> 00:35:13,960 Speaker 1: So our listeners already know the answer, and I already 709 00:35:13,960 --> 00:35:16,400 Speaker 1: know the answer, obviously, Scott. So that means if you 710 00:35:16,600 --> 00:35:19,719 Speaker 1: listened earlier this week, you know the answer to this. 711 00:35:20,000 --> 00:35:22,640 Speaker 1: I did not listen earlier this week. You know what's 712 00:35:22,640 --> 00:35:25,200 Speaker 1: a shame? You gave me the number? I gave you 713 00:35:25,200 --> 00:35:28,440 Speaker 1: the numb Yes you did? Oh all right, um, then 714 00:35:28,480 --> 00:35:30,600 Speaker 1: I should know. So the number. It's the number of 715 00:35:30,600 --> 00:35:35,480 Speaker 1: people who will wager legally or illegally, including box pools 716 00:35:35,520 --> 00:35:42,120 Speaker 1: and office you know all that. No, but but hundred 717 00:35:42,160 --> 00:35:47,520 Speaker 1: million going high? I don't know that. No, do the 718 00:35:47,520 --> 00:35:50,960 Speaker 1: prices right? Then? Keep going? I think like that yodeling 719 00:35:51,000 --> 00:35:53,400 Speaker 1: guy who falls over the cliff. No, no, that's cliffhangers. 720 00:35:53,440 --> 00:35:58,359 Speaker 1: I'm talking about the clock game. Lower Oh God, playing 721 00:35:58,360 --> 00:36:02,319 Speaker 1: the role of Charles Nelson Riley by bar uh million. 722 00:36:02,360 --> 00:36:10,239 Speaker 1: I don't hire for lower lower million. Lower goes to 723 00:36:10,280 --> 00:36:13,000 Speaker 1: eight decimal points. So please keep guessing. No, now you 724 00:36:13,080 --> 00:36:15,799 Speaker 1: just gotta give me the number. And you're so close, man, 725 00:36:16,000 --> 00:36:18,640 Speaker 1: twenty six million and the clock ran out. Anyway, I 726 00:36:18,680 --> 00:36:23,520 Speaker 1: think that's low. No, actually that's that is up three 727 00:36:23,560 --> 00:36:27,480 Speaker 1: more million more American adults than what it was the 728 00:36:27,480 --> 00:36:30,759 Speaker 1: previous year. Okay, so it's pretty good. Good number. Uh. 729 00:36:30,880 --> 00:36:35,160 Speaker 1: They will wage your approximately six point eight billion dollars 730 00:36:35,280 --> 00:36:39,160 Speaker 1: on the big game between Kansas City and San Francisco 731 00:36:39,280 --> 00:36:43,120 Speaker 1: forty You gotta pick for me, bar I am going 732 00:36:43,480 --> 00:36:51,080 Speaker 1: San Francisco over KC. Oh gosh, I'm going for the 733 00:36:51,200 --> 00:36:55,040 Speaker 1: over on the on the national anthem over two and 734 00:36:55,080 --> 00:36:59,680 Speaker 1: a half minutes. I like that. I would say the 735 00:36:59,719 --> 00:37:03,280 Speaker 1: whole ms m v P in a in a convincing victory. 736 00:37:03,640 --> 00:37:06,040 Speaker 1: I like it. How there you go. You've been listening 737 00:37:06,080 --> 00:37:09,120 Speaker 1: to the Bloomberg Business of Sports. We talk about all 738 00:37:09,200 --> 00:37:12,520 Speaker 1: of the big issues in the world of sports, and 739 00:37:12,560 --> 00:37:15,959 Speaker 1: Scott Sosnik is in the greatest place that you could 740 00:37:15,960 --> 00:37:19,360 Speaker 1: be this weekend at the site of Super Bowl fifty 741 00:37:19,400 --> 00:37:22,160 Speaker 1: four in Miami. You can follow me on Twitter at 742 00:37:22,200 --> 00:37:25,440 Speaker 1: Big Bar Sports. You can follow me at NOVI Underscore Williams, 743 00:37:25,560 --> 00:37:28,440 Speaker 1: and you can follow me on Twitter at Sufton. Join 744 00:37:28,520 --> 00:37:30,799 Speaker 1: us again next week. We are speaking with Oliver Luck, 745 00:37:30,840 --> 00:37:33,760 Speaker 1: the commissioner of the XFL, and Jeff Pollock, the President 746 00:37:33,800 --> 00:37:36,560 Speaker 1: of the XFL, as they head into the launch of 747 00:37:36,600 --> 00:37:40,960 Speaker 1: the XFL. You're listening to Bloomberg Business of Sports around 748 00:37:41,040 --> 00:37:43,040 Speaker 1: the world, wherever you get your podcasts.