WEBVTT - Listen Now: Misconception

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<v Speaker 1>Hello, It's Francie Lacua and I'm one of the hosts

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<v Speaker 1>of In the City on Bloomberg Podcasts. I want to

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<v Speaker 1>tell you about the gripping new season of Prognosis called Misconception.

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<v Speaker 1>Misconception follows Bloomberg health reporter Christine V. Brown on her

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<v Speaker 1>own intimate journey as she uncovers the business of fertility.

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<v Speaker 1>Along the way, she finds a profit driven field of

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<v Speaker 1>medicine that thrives on dueling messages of hope and fear

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<v Speaker 1>as people gamble at all for a chance at a baby.

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<v Speaker 1>Listen to the new season of Prognosis Misconception, available now.

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<v Speaker 1>Follow Prognosis on Apple Podcasts, Spotify, or wherever you listen.

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<v Speaker 2>A few years ago, I started really freaking out. I

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<v Speaker 2>was in my mid thirties. The time on my biological

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<v Speaker 2>clock was quickly running out, so I set off to

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<v Speaker 2>figure out whether I should freeze my eggs. But along

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<v Speaker 2>the way I found more, a lot more.

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<v Speaker 3>Most people have no idea what happens in the lab

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<v Speaker 3>of a fertility clinic.

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<v Speaker 2>The industry was built as a niche for high net

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<v Speaker 2>worth individuals. I called it like the cults have never

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<v Speaker 2>give up. I'm Bloomberg Health reporter Kristen V. Brown. My

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<v Speaker 2>new series, Misconception journeys to the core of an industry

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<v Speaker 2>where some of the most intimate, emotional and trying moments

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<v Speaker 2>in life collide with business. A world where the costs

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<v Speaker 2>are high, but the odds are sometimes low, Where miracles

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<v Speaker 2>happen but soda mistakes. It's all oh slightly terrifying. Yeah.

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<v Speaker 2>Misconception is available now. Subscribe to Prognosis on Apple Podcasts, Spotify,

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<v Speaker 2>or wherever you listen to your favorite podcasts.