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Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. This is the Business

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Speaker 1: Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 5: This is the Bloomberg Business of Sports, where we explore

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Speaker 5: the big money issues in the world of sports. Michael Blond,

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Speaker 5: a friend of the show. Bloomberg US sports business reporter

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Speaker 5: Randall Williams Randa, What's up, buddy.

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Speaker 4: None much, thank you for having me in. Happy holidays, Yes,

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Speaker 4: I hope you had a great win.

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Speaker 5: Man. Coming up, we'll talk with a company that wants

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Speaker 4: Plus why American sports leagues are prioritizing global expansion.

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Speaker 5: All that is on the way on the Bloomberg Business

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Speaker 5: of Sports. But we start with a big headline in

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Speaker 5: the golf world.

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Speaker 4: Brooks Koepka is the first player to officially leave the

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Speaker 4: Saudi back to Live Golf, and it doesn't look like

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Speaker 4: he'll be the last.

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Speaker 5: Joining us to discuss the latest twists and turns in

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Speaker 5: the world of golf. Is and legory. She's covered twenty

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Speaker 5: six Masters and dozens of other major golf championships, and

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Speaker 5: she's the author of the book Life on the Green,

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Speaker 5: Lessons and Wisdom from Legends of Golf and welcome back

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Speaker 5: to the Bloomberg Business of Sports.

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Speaker 3: Hey guys, it's always great to.

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Speaker 2: Talk to you.

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Speaker 5: Yay. Well, let's start with brooks Kepta. What really now?

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Speaker 5: He says that he is leaving Live because he wants

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Speaker 5: to spend more time with his family and take him

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Speaker 5: on his word on that. Your thoughts about this.

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Speaker 3: Well, knowing brooks Kopka, he has been disenchanted with Live

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Speaker 3: for a long long time. I can't even believe that

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Speaker 3: he went to Live, but you know I can remember

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Speaker 3: back at the Masters in twenty twenty three, you know,

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Speaker 3: he admitted that he might not have joined Live at

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Speaker 3: all had been fully healthy and playing great golf at

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Speaker 3: the time. But around prime middle twenty twenty two, you know,

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Speaker 3: he had an injury, one injury after another, and he

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Speaker 3: really didn't know what his future was going to be

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Speaker 3: on the PGA Tour or in golf overall.

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Speaker 2: And so when Live came.

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Speaker 3: To him and offered him all that money, and you know,

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Speaker 3: it's upwards of one hundred mil from what I've been gathering,

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Speaker 3: they never report what the exact totals are, but you know,

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Speaker 3: he just was an offer he could not refuse at

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Speaker 3: the time because he wasn't healthy at the time. And

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Speaker 3: since then he obviously got one hundred percent healthier. He

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Speaker 3: started he played decently, really well on Live the first.

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Speaker 2: Couple of years.

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Speaker 3: He was actually the league's first five time individual winner.

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Speaker 3: He won in twenty twenty two he won in twenty

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Speaker 3: twenty three, one in twenty twenty four, but this past

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Speaker 3: year twenty twenty five, he did not win at all.

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Speaker 3: And you know, he just wasn't happy. You could see

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Speaker 3: on his face when when I saw him at the

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Speaker 3: Major's he was he was not happy at all, and

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Speaker 3: he did terrible at the Majors. So the writing was

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Speaker 3: basically on the wall. So when he left, when they

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Speaker 3: came to terms, I was not surprised.

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Speaker 2: I really was not.

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Speaker 4: And how big of a hit is this for Live

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Speaker 4: Live has obviously signed plenty of people, they're expanding globally,

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Speaker 4: but with him leaving, how big of a hit is it?

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Speaker 3: It's a huge hit. I mean liv's been struggling from

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Speaker 3: the beginning. I mean, look, they've spent five billion dollars

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Speaker 3: in Saudi funding since the start, and what are they

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Speaker 3: getting out of it? You know, they're not making money.

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Speaker 3: You know, it's not really sustainable. How many people really

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Speaker 3: watch it on TV and follow it? So losing one

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Speaker 3: of their biggest stars, Brooks Kapka, is a huge blow,

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Speaker 3: you know, to Live and which brings up you know

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Speaker 3: what about who will be the next star to leave? Well,

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Speaker 3: bryceon d Chambeau be the next I mean, his contract

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Speaker 3: us up at the end of the twenty twenty sixth season,

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Speaker 3: and he has said things like, you know, things have

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Speaker 3: to change, things have to get better, that things have

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Speaker 3: to improve. Either he will bolt, he might be the

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Speaker 3: next one to bolt, or he has tremendous leverage to

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Speaker 3: make bobs and gobs of money for Live to keep him. So, yeah,

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Speaker 3: it was a huge blow to Live to lose Brooks

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Speaker 3: Cap Cup because you know, they really haven't signed any

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Speaker 3: big name stars recently at all, and so they're getting

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Speaker 3: younger players, players who aren't whose names aren't that recognizable,

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Speaker 3: who really want to go to make big bucks. But

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Speaker 3: they haven't really signed any big name of Lake and

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Speaker 3: so losing Brooks is a huge blow to them. And

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Speaker 3: the ravifications are that they might lose Bryson, t Chambeau

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Speaker 3: and others.

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Speaker 5: Are real, Well, where does this now bring any kind

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Speaker 5: of merger between We Live Golf and the PGA or

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Speaker 5: is that just dead?

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Speaker 3: You know it's been dead for a while. Michael, I

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Speaker 3: have to say the PJA tour because of Live, which

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Speaker 3: Phil Mickelson predicted years ago when he kind of initiated

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Speaker 3: this whole Live controversy. The PJA Tour raised the pot,

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Speaker 3: so to speak, for the PJA Tour players, and so

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Speaker 3: you have all these signature events now on the PGA

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Speaker 3: Tour calendar that are paying twenty million dollars in prize money,

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Speaker 3: and the Players Championship went up to twenty five million.

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Speaker 3: So the players are on the PGA Tour are extremely

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Speaker 3: well paid. I don't think they feel like they have

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Speaker 3: to merge with Live. I don't think they the PJA

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Speaker 3: Tour feels there's anything to gain to merge with Live

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Speaker 3: and to work with Lift. So again that's another sour

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Speaker 3: point for Live, because I don't think the Live players

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Speaker 3: who wanted a merger to play on both tours, I

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Speaker 3: don't think they're going to get that. And of course

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Speaker 3: a lot of the players. Only players who qualify from

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Speaker 3: Live can play in the major championships, and that enters

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Speaker 3: the whole conversation about official ranking, world ranking numbers, et cetera,

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Speaker 3: et cetera, which they still are not giving to Live players.

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Speaker 2: So yeah, there's there's really.

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Speaker 3: No no need in my opinion, for the PGA Tour

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Speaker 3: to make any kind of deal with Live Golf.

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Speaker 4: So two part question from me. Number one, what does

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Speaker 4: Brooks Kopka do next? Does he jump back over to

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Speaker 4: the PGA Tour?

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Speaker 5: And b or.

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Speaker 4: Two where does liv go from here? When you lose

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Speaker 4: some big name like Brooks, I wonder does this signal

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Speaker 4: the end of live golf or how do they move forward?

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Speaker 4: So one where does Brooks go? And two where does

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Speaker 4: live go?

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Speaker 3: And no good questions, I mean the first question, where

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Speaker 3: does Brooks go? Well, the PJA Tour has not made

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Speaker 3: any decision about what they will do to accept any

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Speaker 3: player who leaves Live. You know, any player who went

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Speaker 3: to Live from the PGA Tour was automatically banned from

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Speaker 3: the PJ Tour. Now does the PJ Tour all of

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Speaker 3: a sudden turn around and say welcome back Brooks. No,

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Speaker 3: they really don't. So as much as I'm sure they'd

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Speaker 3: love to have Brooks competing on the PGA Tour, and

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Speaker 3: he's such a star, and he's such an incredible golfer,

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Speaker 3: He's won five major titles, they're going to really have

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Speaker 3: to come up with a decision that they're going to

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Speaker 3: have to live with, not only for Brooks but for

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Speaker 3: anybody else who leaves Live. And you know, you got

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Speaker 3: to know that the PJA Tour. Players don't want to

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Speaker 3: accept these guys why, you know, they're thinking, well, wait

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Speaker 3: a second, these guys left the PJA Tour, went to

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Speaker 3: live to make all this money, and now they went back.

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Speaker 3: No way. So be interesting to see what the PGA

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Speaker 3: Tour does. Where does that leave Brooks. Brooks can still

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Speaker 3: play in the major championships. He you know, he still

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Speaker 3: qualifies based on his winning you know, the PJA Championships

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Speaker 3: and the US Open, so he can still play in

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Speaker 3: in the majors. He may play the dp World Tour

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Speaker 3: in Europe. From what I had read the PJA Tour,

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Speaker 3: there is uh, you cannot play the PJA.

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Speaker 2: Tour for at least a year.

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Speaker 3: Once you get off live, so I'm you know if

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Speaker 3: I've read kind of con flicking reports about that. So,

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Speaker 3: but the PJA Tour, bottom line, had to come to

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Speaker 3: some kind of agreement about what they're going to do

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Speaker 3: with live players who want to get rejoin the PJA Tour,

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Speaker 3: and so far they have yet to do that.

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Speaker 4: What is the relationship like between the PGA Tour and

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Speaker 4: live golf. From what I've been told, it seems pretty cordial.

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Speaker 4: But with the PGA Tour doing increasingly better, and now

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Speaker 4: with Brooks leaving, I have to imagine that, you know,

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Speaker 4: maybe there might be some tension or some nervousness from

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Speaker 4: Live Golf surrounding this big ordeal when the PGA Tour

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Speaker 4: is winning and then they just lose one of their

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Speaker 4: biggest names. How is their relationship right now?

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Speaker 3: Well, you know, the golf now is run by a

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Speaker 3: guy named Scott O'Neill good Guys Lives New CEO and yeah,

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Speaker 3: in his background you remember Scott, he was formerly CEO

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Speaker 3: of here A Splitzer Sports and Entertainment, owners of the

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Speaker 3: seventy six ers and the Devils, and then it was

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Speaker 3: president at Madison Square Garden Sports.

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Speaker 2: If you were to listen.

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Speaker 3: To Scott, you would think that everything is really cordial

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Speaker 3: and that you know, negotiations and talks are moving forward.

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Speaker 3: But Brian roll At the CEO of the PJ Tour,

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Speaker 3: you know, former NFL executive, really hasn't said much about Live,

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Speaker 3: and again I go back to my earlier comments exactly,

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Speaker 3: he's been very quiet. He has his own agenda, and

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Speaker 3: I don't think the agenda is to work with Live

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Speaker 3: at all.

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Speaker 6: They really don't need Live.

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Speaker 3: Going back to my earlier comments, and right now, I

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Speaker 3: think the tour's main focus is with the Competition Committee,

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Speaker 3: the future Competition Committee that's actually led by the appointed

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Speaker 3: Tiger Woods as the head of that committee. So they're

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Speaker 3: trying to figure out how do they make the tour

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Speaker 3: even more popular and even more successful commercially. And they're

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Speaker 3: working on that, and they really, in my opinion, aren't

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Speaker 3: even thinking about Live.

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Speaker 6: They don't really need live at all.

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Speaker 2: So you know, yes, is it.

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Speaker 3: Cordial, Yes, but you had seem to think that there's

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Speaker 3: really no progress being made at all to have any

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Speaker 3: kind of merger in the future.

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Speaker 4: Our thanks to Annelegry for joining us. She's a longtime

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Speaker 4: sports journalist and is also the founder and president of

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Speaker 4: the an Legory Foundations.

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Speaker 5: Up next, we turn to out how US sports leagues

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Speaker 5: are making a big push for international fans. For guest

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Speaker 5: host Randall Williams, I'm Michael Barr. You are listening to

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Speaker 5: the Bloomberg Business of Sports Bloomberg Radio around the world.

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Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 5: This is the Bloomberg Business of Sports where we explore

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Speaker 5: the big money issues in the world of sports. I'm

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Speaker 5: Michael Barr and I'm Randa Williams. Randall is jumping in

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Speaker 5: this week for Damien sasuburb. Vanessa Pernomo joins us a

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Speaker 5: little later on in the show.

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Speaker 4: This past year, the NFL had the Minnesota Vikings play

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Speaker 4: in Dublin and in London in back to back weeks.

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Speaker 4: It was the first time ever the NFL had one

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Speaker 4: team play overseas in consecutive weeks, and it probably won't

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Speaker 4: be the last.

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Speaker 5: It's part of a larger push for more international engagement,

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Speaker 5: each of the major US sports leagues making global expansion

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Speaker 5: a big priority.

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Speaker 4: Bloomberg opinion columnist Adam Mincher wrote his last piece on

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Speaker 4: this shift, called American fans aren't enough for US sports anymore,

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Speaker 4: and he joins us now to discuss.

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Speaker 5: Adam, welcome, dude, the Bloomberg Business of Sports.

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Speaker 2: Thanks for having me back.

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Speaker 5: Yay team man. You have a great article here, and

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Speaker 5: you're right, American fans aren't enough for US sports anymore

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Speaker 5: because there's a lot of global money out there at them.

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Speaker 7: There there absolutely is, and you know, the leagues have

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Speaker 7: known this for a long time. But as I write

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Speaker 7: in this piece, you know a number of factors have

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Speaker 7: converged over the last year to really encourage them to

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Speaker 7: go out and finally grab at it. And and that's

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Speaker 7: what we've seen and fans are experiencing it. I mean,

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Speaker 7: if you're a fan of the NFL, you're you're getting

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Speaker 7: accustomed to getting up at you know, nine am for

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Speaker 7: that international game, you know, in the middle of the season.

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Speaker 2: But it's not just the NFL.

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Speaker 7: Of course, I mean the NBA is you know, looking

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Speaker 7: and will likely in the next couple of years expand

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Speaker 7: it with a European League. You know, you see you know,

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Speaker 7: the Masters Tournament in golf. They're actually making an effort

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Speaker 7: to bring in more foreign champions into their game. So

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Speaker 7: it's it's all across the board, and it's a really

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Speaker 7: exciting time for anybody who wants to see these these

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Speaker 7: leagues expand their market share.

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Speaker 4: If you had to bet on one of these leagues,

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Speaker 4: let's say the NFL and the NBA specifically to win

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Speaker 4: internationally with their business obviously, the NFL wants is sixteen

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Speaker 4: international game schedule, the NBA wants this European league. Which

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Speaker 4: one do you think will be more successful?

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Speaker 2: And why, Well, I think it's going to be. If

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Speaker 2: you had to bet.

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Speaker 7: I think you'd have to bet on the NBA simply

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Speaker 7: because it's an international game and you know, some of

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Speaker 7: the best players in the league right now are coming

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Speaker 7: out of Europe anyway. I mean, at this point, Europe

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Speaker 7: is becoming almost a farm team of its own for

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Speaker 7: not just the NBA, let's face it, but also the

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Speaker 7: NCAA recently at the top level of the game. So

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Speaker 7: I think you have this convergence of you know, interest

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Speaker 7: and talent that makes it very easy for the NBA

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Speaker 7: to expand its business and its links to Europe. But

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Speaker 7: it's not just Europe, of course, there's a huge huge

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Speaker 7: market for basketball in Asia Pacific and specifically China, where

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Speaker 7: arguably the NBA is the most popular league in the country.

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Speaker 7: So it already has a big lead in this race

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Speaker 7: if it is a race between it and the NFL,

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Speaker 7: and I think, you know, at least in the short

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Speaker 7: to medium term, I think you'll see the NBA pull ahead.

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Speaker 5: In soccer, the National Women's Soccer League, they have made

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Speaker 5: an announcement hopefully that will also help them go globally.

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Speaker 2: What is that, Well, there's a few things they've done.

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Speaker 7: One is they've just announced a bunch of streaming and

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Speaker 7: broadcasting and agreements overseas, which should expand the market. But

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Speaker 7: the big thing that they did is they got rid

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Speaker 7: of the of the draft and they basically opened up

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Speaker 7: the league so that, you know, the teams have to

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Speaker 7: appeal to players there. And this is how the rest

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Speaker 7: of the world does soccer. You know, there's the draft

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Speaker 7: isn't done anywhere else, so it sort of converges the

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Speaker 7: NWSL and with how the rest of the world does it.

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Speaker 7: It makes it more part of the global market for

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Speaker 7: women's soccer talent and and I think that's going to

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Speaker 7: be a huge advantage it already is as it seeks

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Speaker 7: to expand its reach.

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Speaker 4: The biggest thing that I've heard when talking about international expansion,

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Speaker 4: specifically with the NBA, is that this is all going

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Speaker 4: to reach a climax at the twenty twenty eight LA

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Speaker 4: Olympics because of the fact that people believe that Team

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Speaker 4: USA will no longer be the favorite with you know, Lebron,

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Speaker 4: Steph and KD probably not playing. KD I think could,

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Speaker 4: but Steph probably not. What do you think that says

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Speaker 4: about the state of basketball?

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Speaker 2: Well, I think you're absolutely right.

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Speaker 7: I mean, I think the betting money right now is

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Speaker 7: on France to give the US another really good run

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Speaker 7: for its money. You know, Wemby alone is a one

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Speaker 7: man wrecking crew, and I don't know that the US

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Speaker 7: has has an answer for him, but I think what

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Speaker 7: it says about the game is it's become a global game,

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Speaker 7: and in a sense on the NBA is you know,

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Speaker 7: the NBA has always been very progressive in terms of

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Speaker 7: seeking to appeal to global audiences, but you know, it's

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Speaker 7: sort of a turning point in the way that nineteen

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Speaker 7: ninety two and the Dream Team was a turning point

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Speaker 7: where you know, suddenly the NBA was lifting the curtain

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Speaker 7: on a global game. Global game is saying we've arrived,

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Speaker 7: we deserve an equal role on the stage, and you're

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Speaker 7: going to have players like Wenby. You know, I think

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Speaker 7: has a very good chance of being you know, one

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Speaker 7: of the faces of that Olympics signal that that this

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Speaker 7: is no longer something that the US and the NBA

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Speaker 7: and the NCAA for that matter, have a monopoly on it.

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Speaker 7: And you could look at that as a as a

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Speaker 7: negative for American basketball, but for the NBA, which has

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Speaker 7: always had it's global aspirations, it's it's a huge opportunity.

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Speaker 4: So now let's talk a little bit about European football

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Speaker 4: aka soccer. And I wonder, you know, they're going through

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Speaker 4: this MESSI surge right now, but one day MESSI won't

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Speaker 4: be playing. And I wonder how many times can the

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Speaker 4: MLS and its clubs offer a quote messy size contract

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Speaker 4: in order to continue this supercharged wave that they have

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Speaker 4: or is there something else that they can do to win?

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Speaker 2: Well, that's that's that's the big question.

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Speaker 7: And of course they continue to sign these sort of

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Speaker 7: later career plays and and and it's worked for them

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Speaker 7: to an extent to build local fan bases, but ultimately

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Speaker 7: they have to do what they just did, which is

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Speaker 7: announced that they're they're going to align their calendar with

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Speaker 7: the rest of global football. And that's going you know, previously,

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Speaker 7: you know, they were playing in the heart of summer,

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Speaker 7: in part because you have these teams and in you know,

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Speaker 7: northern states. You know, I'm from Minnesota, the Loons. Nobody

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Speaker 7: really wants to see the Loons playing in February in

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Speaker 7: the midst of a blizzard, you know, And so but

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Speaker 7: that's what's going to that's potentially what's going to happen

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Speaker 7: now that the MLS has put its calendar uh starting

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Speaker 7: I believe is it next year on aligning it with

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Speaker 7: the rest of the global calendar, and that should make

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Speaker 7: it easier, or it could make for MLS to get

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Speaker 7: access to other global talent and compete for global talent,

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Speaker 7: not just this retiring you know, late career talent, but

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Speaker 7: but younger talent. On the other hand, it also makes

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Speaker 7: the talent that's in MLS more vulnerable to other leagues.

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Speaker 7: But ultimately, the MLS is going to have to be

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Speaker 7: able to play on the same field, if you will,

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Speaker 7: on the same pitch that these other global leagues are,

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Speaker 7: and one of the ways they're going to do that

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Speaker 7: is by aligning the calendars.

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Speaker 5: You wrote that the NBA still loses money on its

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Speaker 5: international games, but the NHL says that, hey, you know what,

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Speaker 5: we would probably make more money playing overseas games at home.

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Speaker 5: Talk more about that.

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Speaker 7: Yeah, I mean again, it's expensive for any league to

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Speaker 7: take its players. It's staff, you know, the NFL. I mean,

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Speaker 7: to move an NFL team to EU UPE for Brazil

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Speaker 7: or Australia, which they're doing next year. I mean, that's

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Speaker 7: a lot of equipment, so it's in a very very

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Speaker 7: expensive endeavor. The NHL is facing the same thing. They're

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Speaker 7: playing more and more European games. They know that if

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Speaker 7: they stayed home from a pure dollar you know standpoint,

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Speaker 7: they'd they'd be making more money by playing those games

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Speaker 7: at home. But but the loss if they are lost leaders,

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Speaker 7: and we don't know, I asked, and I couldn't get

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Speaker 7: a good answer on whether the NHL loses money on

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Speaker 7: it's European games. But you know, assuming that they are

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Speaker 7: not making as much money over there, they're looking at

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Speaker 7: a bigger picture. And the bigger picture with the NHL

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Speaker 7: in Europe is you have more and more European players,

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Speaker 7: especially Swedish players in the league. In the NHL says,

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Speaker 7: you know, if we've got the best Swedish players in

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Speaker 7: the world playing in North America, why wouldn't we bring

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Speaker 7: that back to Sweden, for example, and play some games

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Speaker 7: their play some regular season games of consequence over there,

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Speaker 7: and build our audience there, you know. And so that's

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Speaker 7: what they're doing. And I don't want to call it

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Speaker 7: a lost leader necessarily, but it's certainly not their biggest

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Speaker 7: revenue generator. But they're taking a long view and really,

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Speaker 7: they have no choice, you know, if they want to grow,

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Speaker 7: they're going to have to be growing outside of the

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Speaker 7: US as well as within North America.

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Speaker 4: We have yet to mention the MLB, which just came

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Speaker 4: off a stellar World Series, and I wonder how much

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Speaker 4: they're thinking about international expansion. Obviously, we have show and

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Speaker 4: others who are leading the way in terms of you know, Canada, Japan,

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Speaker 4: all of those things. What is the MLB strategy moving forward?

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Speaker 7: Right Well, MLB is like you know, like frankly, like

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Speaker 7: the NBA and the NFL. It's looking at twenty twenty

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Speaker 7: eight where it will be featured Baseball will be featured

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Speaker 7: again in the Olympics as a way to boost global interests.

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Speaker 7: But right now, you know, things are going so great

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Speaker 7: for MLB in North Asia, Japan and Korea and to

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Speaker 7: a lasser extent in Taiwan that I think they just

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Speaker 7: want to continue to build that out, continue showcasing the

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Speaker 7: Asian stars who are who are obviously bringing an enormous viewership.

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Speaker 7: I mean, let's recall, you know, some of these recent

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Speaker 7: World Series games have had bigger viewerships in Japan where

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Speaker 7: they're shown in the morning, a country with you know,

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Speaker 7: a smaller population than they do in the US. Not

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Speaker 7: every game, but some of them. So I mean there's still,

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Speaker 7: you know, huge opportunity for them to grow audience there,

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Speaker 7: to grow sponsorship revenue there, to grow merchandise revenue there,

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Speaker 7: and of course they also have their tremendous business in

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Speaker 7: Latin America.

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Speaker 2: But like like.

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Speaker 7: All, you know, these three major leagues looking at twenty eight,

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Speaker 7: that's that's going to be their opportunity to really showcase

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Speaker 7: that they have a global game and perhaps expand their

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Speaker 7: expand their marketplace elsewhere.

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Speaker 5: You also wrote about Notre Dame and your title is

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Speaker 5: Notre Dame shows that the Bowls need fixing? Yes, because

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Speaker 5: how first of all, I don't understand how Notre Dame

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Speaker 5: got left off the list. So Notre Dame said, you know,

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Speaker 5: as the fighting Irish, Fine, we're not playing in any

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Speaker 5: Bowls this year.

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Speaker 2: I go cry, yeah, I'm with you, I'm with you.

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Speaker 5: I mean, well, now, what what happens here? Now? What

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Speaker 5: has what reshapes the whole College Bowl playoff series?

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Speaker 2: Well, I mean it's funny.

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Speaker 7: I was, just before I was going out with you guys,

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Speaker 7: I saw none other than Snoop, who sponsors his own Ball,

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Speaker 7: the Arizona Ball. I believe it's the Gin and Juice

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Speaker 7: by Snoop and Dre Arizona Bowl. He was just calling

438
00:24:14,280 --> 00:24:18,080
Speaker 7: for the expansion of the CFP to twenty four teams.

439
00:24:18,359 --> 00:24:20,880
Speaker 4: He wants to Snoop Ball to be one of those

440
00:24:20,920 --> 00:24:24,399
Speaker 4: sixteen games. Let me tell you something about Snoop. He

441
00:24:24,520 --> 00:24:28,480
Speaker 4: is never ever afraid of a check, his.

442
00:24:28,480 --> 00:24:31,080
Speaker 5: Money and his money on his mind. Absolutely.

443
00:24:32,080 --> 00:24:34,440
Speaker 7: You saw he caught a kickoff at the game.

444
00:24:34,720 --> 00:24:36,840
Speaker 4: I didn't, but it doesn't surprise me because of that

445
00:24:36,920 --> 00:24:39,480
Speaker 4: U Football League. Did he once have right?

446
00:24:39,640 --> 00:24:40,400
Speaker 2: Right exactly?

447
00:24:40,480 --> 00:24:42,399
Speaker 7: But but you know, I think it's interesting that you

448
00:24:42,440 --> 00:24:45,040
Speaker 7: see U. You know, Snoop is not afraid of a dollar.

449
00:24:45,080 --> 00:24:47,639
Speaker 7: And I think that's ultimately what this comes down to

450
00:24:47,800 --> 00:24:51,199
Speaker 7: is is the ball games are still worth money, you know,

451
00:24:51,400 --> 00:24:54,879
Speaker 7: and and they're worth money because they are they're shown

452
00:24:54,920 --> 00:24:56,919
Speaker 7: at a time when there's a lot of college basketball,

453
00:24:57,119 --> 00:25:01,320
Speaker 7: and bowl games do better viewership than college basketball. I

454
00:25:01,400 --> 00:25:03,840
Speaker 7: was just looking at some numbers from January fourth of

455
00:25:03,840 --> 00:25:07,919
Speaker 7: this year. There was the Bahamas Bull buffalovers Liberty that

456
00:25:08,080 --> 00:25:11,680
Speaker 7: had one point one four million viewers. That night you

457
00:25:11,760 --> 00:25:15,920
Speaker 7: had Michigan versus USC basketball did half that five hundred

458
00:25:15,920 --> 00:25:18,240
Speaker 7: and forty thousand viewers, so people want.

459
00:25:18,119 --> 00:25:21,000
Speaker 4: To watch football our thanks to Adam Minte for joining us.

460
00:25:21,040 --> 00:25:25,160
Speaker 4: He's a Bloomberg opinion columnist covering the business of sports.

461
00:25:25,280 --> 00:25:28,200
Speaker 5: Up next, we turn into a new platform that wants

462
00:25:28,200 --> 00:25:31,720
Speaker 5: to simplify the experience of going to a game. For

463
00:25:32,040 --> 00:25:35,520
Speaker 5: Randall Williams, I'm Michael Barr. You are listening to the

464
00:25:35,600 --> 00:25:39,640
Speaker 5: Bloomberg Business of Sports from Bloomberger Radio around the world.

465
00:25:48,119 --> 00:25:52,119
Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio.

466
00:25:53,920 --> 00:25:56,639
Speaker 5: Thanks for joining us on the Bloomberg Business of Sports,

467
00:25:56,680 --> 00:25:59,560
Speaker 5: where we explore the big money issues in the world

468
00:25:59,560 --> 00:25:59,920
Speaker 5: of sport.

469
00:26:00,080 --> 00:26:02,000
Speaker 4: So I'm Michael Barr and I'm Vanessa Prodromo.

470
00:26:02,600 --> 00:26:05,840
Speaker 5: Joining us now is Jordi Liser. He's co founder and

471
00:26:06,040 --> 00:26:10,480
Speaker 5: CEO of Jump Platforms, which is the only unified fan

472
00:26:10,640 --> 00:26:16,280
Speaker 5: experience and ticketing platform built for sports teams. Jordia, welcome

473
00:26:16,400 --> 00:26:18,000
Speaker 5: to the Bloomberg Business of Sports.

474
00:26:18,680 --> 00:26:19,880
Speaker 6: Thank you great to be here.

475
00:26:20,400 --> 00:26:24,679
Speaker 5: You are the co founder and CEO of Jump Platforms.

476
00:26:24,720 --> 00:26:27,760
Speaker 8: What is that Well, Jump is an end to end

477
00:26:27,840 --> 00:26:31,960
Speaker 8: fan experience platform and basically all that means is where

478
00:26:31,960 --> 00:26:36,919
Speaker 8: the technology behind the new sports fan experience that is

479
00:26:36,960 --> 00:26:39,280
Speaker 8: owned and controlled by the team, and so all of

480
00:26:39,280 --> 00:26:42,000
Speaker 8: a sudden, as a fan, you can do business directly

481
00:26:42,040 --> 00:26:45,800
Speaker 8: with your team instead of being kicked out to other

482
00:26:46,160 --> 00:26:50,760
Speaker 8: sites ticketing websites, other websites where other apps where you

483
00:26:50,760 --> 00:26:52,960
Speaker 8: know the team is not in control. And so we

484
00:26:53,000 --> 00:26:56,600
Speaker 8: build the technology to help the teams deliver a world

485
00:26:56,600 --> 00:26:58,680
Speaker 8: class fan experience, including ticketing.

486
00:26:59,040 --> 00:27:01,520
Speaker 9: Right, And that's obviously a big thing that you know,

487
00:27:01,640 --> 00:27:03,639
Speaker 9: a lot of fans have, you know, struggle with and

488
00:27:03,680 --> 00:27:05,719
Speaker 9: things like that. Tell us more about the whole that

489
00:27:05,760 --> 00:27:08,119
Speaker 9: you saw in the market that you felt that jump

490
00:27:08,200 --> 00:27:11,159
Speaker 9: could really solve those sorts of problems. I imagine a

491
00:27:11,200 --> 00:27:12,720
Speaker 9: lot of them had to do with ticketing and going

492
00:27:12,720 --> 00:27:16,040
Speaker 9: outside places and now being able to do that home

493
00:27:16,080 --> 00:27:18,240
Speaker 9: one place. But what was the hole that you saw

494
00:27:18,320 --> 00:27:19,520
Speaker 9: when you started this.

495
00:27:20,200 --> 00:27:23,520
Speaker 8: Yeah, the biggest problem has always been that the business

496
00:27:23,560 --> 00:27:25,920
Speaker 8: model sort of is a tail that wags the dog

497
00:27:26,040 --> 00:27:31,440
Speaker 8: story where historically the fan was and the sports team

498
00:27:31,680 --> 00:27:34,560
Speaker 8: was always kind of second fiddle to what was going

499
00:27:34,600 --> 00:27:37,439
Speaker 8: on in the arena or just the business model of

500
00:27:37,640 --> 00:27:41,120
Speaker 8: live sports entertainment, and as a result, as a fan,

501
00:27:41,359 --> 00:27:45,200
Speaker 8: you you never really had a direct connect with the team,

502
00:27:45,359 --> 00:27:49,880
Speaker 8: and therefore the investment in technology, the Silicon Valley level

503
00:27:50,000 --> 00:27:54,280
Speaker 8: quality technology and consumer experiences that we get every single

504
00:27:54,359 --> 00:27:57,080
Speaker 8: day with all the products that we you know, we use,

505
00:27:57,160 --> 00:27:59,919
Speaker 8: and especially now today in the AI revolution, it's just

506
00:28:00,080 --> 00:28:03,800
Speaker 8: magic what's happening in technology and what's available at our fingertips.

507
00:28:03,880 --> 00:28:07,679
Speaker 8: Yet none of that broke through into sports. And so

508
00:28:08,320 --> 00:28:12,160
Speaker 8: both on the business side and on the fan experience side,

509
00:28:12,200 --> 00:28:15,080
Speaker 8: there was this effective stasis. There was kind of this

510
00:28:15,680 --> 00:28:19,280
Speaker 8: stuck in time kind of feeling where innovation was happening

511
00:28:19,359 --> 00:28:22,760
Speaker 8: everywhere else and the modern experiences and dynamic and real

512
00:28:22,840 --> 00:28:25,640
Speaker 8: time and you know, all these different things that create

513
00:28:25,680 --> 00:28:30,879
Speaker 8: a truly personalized and amazingly beautiful experience for each and

514
00:28:30,920 --> 00:28:34,520
Speaker 8: every person that just wasn't happening in sports. And so

515
00:28:34,680 --> 00:28:36,520
Speaker 8: that was kind of the big unlock is when Mark

516
00:28:36,560 --> 00:28:40,320
Speaker 8: and Alex my co founders is Mark Laurie and Alex Rodriguez,

517
00:28:40,360 --> 00:28:43,760
Speaker 8: the new owners of the Minnesota Timberwolves, decided they were

518
00:28:43,760 --> 00:28:45,640
Speaker 8: going to you know, move forward and buying a team.

519
00:28:46,240 --> 00:28:49,640
Speaker 8: They were thinking, as we all started talking about that effort, Hey,

520
00:28:49,680 --> 00:28:51,120
Speaker 8: if we're going to do this, they're going to buy

521
00:28:51,160 --> 00:28:55,520
Speaker 8: a team we want to completely reimagine and bring to

522
00:28:55,560 --> 00:28:59,040
Speaker 8: bear the most modern and sophisticated fan experience ever created.

523
00:28:59,320 --> 00:29:01,280
Speaker 5: I want to go back to something you were talking

524
00:29:01,320 --> 00:29:06,040
Speaker 5: about earlier, because sports now is kind of fragmented, but

525
00:29:06,840 --> 00:29:11,000
Speaker 5: Jump is trying to bring all that back together. Tell

526
00:29:11,080 --> 00:29:11,800
Speaker 5: us more about that.

527
00:29:12,320 --> 00:29:16,800
Speaker 8: Yeah, the legacy way of the running a sports team

528
00:29:17,040 --> 00:29:20,320
Speaker 8: is a collection of a bunch of points solutions. It's

529
00:29:20,360 --> 00:29:22,600
Speaker 8: a you know, I refer to it sometimes as like

530
00:29:22,640 --> 00:29:26,560
Speaker 8: the Frankenstein tech stack that runs a sports team, which

531
00:29:26,600 --> 00:29:29,560
Speaker 8: is that you have these disjointed systems. You might have

532
00:29:29,920 --> 00:29:32,880
Speaker 8: a ticketing system which we all know all the ticketing systems,

533
00:29:32,880 --> 00:29:35,560
Speaker 8: and you have to become a customer of a ticketing system.

534
00:29:35,600 --> 00:29:38,000
Speaker 8: You have to log in, you have to learn their system,

535
00:29:38,120 --> 00:29:39,960
Speaker 8: and then you know, you can buy and sell and

536
00:29:40,320 --> 00:29:42,440
Speaker 8: you know, get access to your season tickets that's all

537
00:29:42,480 --> 00:29:46,200
Speaker 8: on a company's website or an app that's not the team.

538
00:29:46,760 --> 00:29:49,640
Speaker 8: And then you have you know, maybe the merchandise and

539
00:29:50,000 --> 00:29:52,440
Speaker 8: the in the e commerce and the retail experience that

540
00:29:52,520 --> 00:29:55,400
Speaker 8: also happens through like a different company. And then you

541
00:29:55,520 --> 00:29:58,440
Speaker 8: might have you know, various other startups that are in

542
00:29:58,480 --> 00:30:00,680
Speaker 8: the mix and tools and technology he's that the team

543
00:30:00,800 --> 00:30:03,080
Speaker 8: uses that they all that it was never built to

544
00:30:03,120 --> 00:30:08,680
Speaker 8: be a unified, seamlessly flowing system of data and APIs

545
00:30:08,720 --> 00:30:12,080
Speaker 8: and just the technical piping underneath that. You know, we've

546
00:30:12,440 --> 00:30:14,400
Speaker 8: come to know and love for other experiences. If you

547
00:30:14,680 --> 00:30:17,280
Speaker 8: if you think about you know, your experiences on the

548
00:30:17,280 --> 00:30:21,680
Speaker 8: Delta app or Airbnb or you know, anything where you

549
00:30:21,720 --> 00:30:24,920
Speaker 8: go directly to the business to do business with that company.

550
00:30:25,360 --> 00:30:29,640
Speaker 8: Underneath the hood, there's this truly seamless set of tools

551
00:30:29,640 --> 00:30:33,400
Speaker 8: and technologies that then create this this this really world

552
00:30:33,400 --> 00:30:35,920
Speaker 8: class experience on the front end, and sports never had

553
00:30:35,920 --> 00:30:38,920
Speaker 8: that and it's just always been pieced together. You know.

554
00:30:39,040 --> 00:30:41,520
Speaker 9: Jordi, you had mentioned right when we got on that

555
00:30:41,680 --> 00:30:44,520
Speaker 9: you're kind of new to the business of sports space.

556
00:30:44,680 --> 00:30:47,200
Speaker 9: But one of your co founders, Alex Rodriguez, who's a

557
00:30:47,240 --> 00:30:49,560
Speaker 9: friend of Bloomberg, he has a podcast with one of

558
00:30:49,600 --> 00:30:52,680
Speaker 9: our own Jason Kelly, right, yeah, he You know, was

559
00:30:52,680 --> 00:30:55,920
Speaker 9: it when you found Mark and Alex where you kind

560
00:30:55,920 --> 00:31:00,200
Speaker 9: of were thinking maybe the technology you were developing was

561
00:31:00,240 --> 00:31:02,640
Speaker 9: specifically for the sports space or did you meet with

562
00:31:02,720 --> 00:31:05,360
Speaker 9: them and then it kind of all happened together. How

563
00:31:05,360 --> 00:31:07,560
Speaker 9: did that relationship come to be and how did it

564
00:31:07,600 --> 00:31:08,120
Speaker 9: become jump?

565
00:31:09,760 --> 00:31:10,000
Speaker 6: Sure?

566
00:31:10,080 --> 00:31:12,680
Speaker 8: Yeah, the story of you know, how we all came together.

567
00:31:12,720 --> 00:31:16,440
Speaker 8: I've known Mark Lourie almost my entire career ever since

568
00:31:17,200 --> 00:31:19,560
Speaker 8: the year or two after I got out of school.

569
00:31:19,560 --> 00:31:21,440
Speaker 8: We went to the same college, at a small school

570
00:31:21,480 --> 00:31:24,040
Speaker 8: in Pennsylvania called Bucknell University, and he was about ten

571
00:31:24,080 --> 00:31:27,080
Speaker 8: years ahead of me, and so he just became a

572
00:31:27,120 --> 00:31:29,080
Speaker 8: mentor of mine and kind of a big brother of

573
00:31:29,080 --> 00:31:32,120
Speaker 8: mine in business. And I was just watching and learning

574
00:31:32,160 --> 00:31:33,880
Speaker 8: and trying to soak up as much as I could

575
00:31:34,120 --> 00:31:36,720
Speaker 8: throughout his entire career. So I've known him my whole

576
00:31:36,760 --> 00:31:41,000
Speaker 8: professional life. And then his career exploded in success with

577
00:31:41,280 --> 00:31:44,040
Speaker 8: the companies that he built, and that led him to

578
00:31:44,080 --> 00:31:47,680
Speaker 8: be in some pretty rare air meetings and talking about

579
00:31:47,720 --> 00:31:49,880
Speaker 8: buying a sports team. And that's how he met Alex

580
00:31:50,320 --> 00:31:52,800
Speaker 8: when they were exploring the opportunity to buy the Mets.

581
00:31:53,400 --> 00:31:55,840
Speaker 8: And so fast forward, you know, the couple of years

582
00:31:55,840 --> 00:31:58,440
Speaker 8: that passed and then they end up becoming fast friends,

583
00:31:58,480 --> 00:32:01,640
Speaker 8: and Mark and Alex end up you know, seeking out

584
00:32:01,680 --> 00:32:06,880
Speaker 8: and becoming the new owners of the Minnesota Timberwolves. That's

585
00:32:06,880 --> 00:32:09,320
Speaker 8: when Mark brought you know, me into the mix, and

586
00:32:09,360 --> 00:32:12,040
Speaker 8: so the three of us then started talking about, hey,

587
00:32:12,440 --> 00:32:15,600
Speaker 8: you know again, what is if they're actually going to

588
00:32:15,640 --> 00:32:18,040
Speaker 8: buy a sports team. In Mark's history and background, it's

589
00:32:18,120 --> 00:32:22,280
Speaker 8: all about entrepreneurship and customer experience and pushing the boundaries

590
00:32:22,320 --> 00:32:26,560
Speaker 8: of you know, the greatest consumer experiences you can have,

591
00:32:26,760 --> 00:32:30,840
Speaker 8: and in retail and e commerce, and Alex's new new

592
00:32:30,880 --> 00:32:33,880
Speaker 8: business life was all about you know, innovation and startups

593
00:32:33,960 --> 00:32:37,320
Speaker 8: and exploring what's next. And I come from enterprise software.

594
00:32:37,880 --> 00:32:39,640
Speaker 8: It's just sort of and of course Alex's network and

595
00:32:39,680 --> 00:32:41,560
Speaker 8: all things sports and entertainment. It was just kind of

596
00:32:41,560 --> 00:32:44,640
Speaker 8: this perfect mix and match of we all bring different

597
00:32:44,640 --> 00:32:48,080
Speaker 8: things to this this puzzle, and then hey, if it

598
00:32:48,120 --> 00:32:49,640
Speaker 8: ends up happening and they do end up buying a

599
00:32:49,680 --> 00:32:52,720
Speaker 8: team and we do end up building this platform, we'll

600
00:32:52,760 --> 00:32:54,880
Speaker 8: just build it for ourselves in Minnesota and see how

601
00:32:54,920 --> 00:32:56,760
Speaker 8: it goes. And if we if we do what we

602
00:32:56,800 --> 00:32:59,040
Speaker 8: think we can do, we think other other teams might

603
00:32:59,080 --> 00:32:59,840
Speaker 8: be interested in the same.

604
00:33:00,080 --> 00:33:00,960
Speaker 6: Yeah.

605
00:33:01,280 --> 00:33:06,840
Speaker 5: Two words have just encompassed the entire world. Detroit Lions,

606
00:33:06,960 --> 00:33:14,160
Speaker 5: no AI, artificial intelligence, and you guys have jumped in that,

607
00:33:14,400 --> 00:33:17,640
Speaker 5: and you have ambitions that are focused on several areas.

608
00:33:17,640 --> 00:33:18,280
Speaker 5: Tell us about that.

609
00:33:18,640 --> 00:33:21,160
Speaker 8: Yeah, absolutely, you know, this is another example of what

610
00:33:21,240 --> 00:33:25,040
Speaker 8: happens if you in the legacy stack and the legacy

611
00:33:25,080 --> 00:33:28,120
Speaker 8: technology systems of teams, it was never going to be

612
00:33:28,200 --> 00:33:31,479
Speaker 8: possible for a team to leverage AI if your data

613
00:33:32,000 --> 00:33:35,160
Speaker 8: doesn't talk to each other. Basically, if there's if there's

614
00:33:35,160 --> 00:33:38,400
Speaker 8: not integrations and APIs and real time data flows, because

615
00:33:38,800 --> 00:33:42,480
Speaker 8: the thing that fuels AI, as we all know, is data.

616
00:33:42,920 --> 00:33:45,120
Speaker 8: And so if you don't have a connected data set,

617
00:33:45,160 --> 00:33:48,479
Speaker 8: you cannot leverage AI. And so the beauty of what

618
00:33:48,520 --> 00:33:51,760
Speaker 8: we've built with Jump and the entire premise of what

619
00:33:51,760 --> 00:33:54,360
Speaker 8: we're doing here is that because you have this unified

620
00:33:54,400 --> 00:33:57,120
Speaker 8: system that connects your ticketing and your mobile experience and

621
00:33:57,160 --> 00:34:01,320
Speaker 8: your web experience and all these other experiences under one system,

622
00:34:01,480 --> 00:34:03,440
Speaker 8: that you have a vertical you know, sort of a

623
00:34:03,520 --> 00:34:06,920
Speaker 8: verticalized data set that then unlocks the opportunity for AI

624
00:34:07,560 --> 00:34:10,239
Speaker 8: to benefit both the business side of a team as

625
00:34:10,239 --> 00:34:14,279
Speaker 8: well as the fan experience and so on the business side,

626
00:34:14,000 --> 00:34:19,000
Speaker 8: the obvious areas are around you know, workflows and agentic

627
00:34:19,600 --> 00:34:22,920
Speaker 8: you know, that's the fancy words for basically, you know,

628
00:34:23,040 --> 00:34:27,280
Speaker 8: automation of tasks across the organization. So instead of having

629
00:34:27,640 --> 00:34:30,359
Speaker 8: an idea of, hey, we want to do a theme

630
00:34:30,440 --> 00:34:32,680
Speaker 8: night like Star Wars night, where you know, we set

631
00:34:32,719 --> 00:34:34,880
Speaker 8: a campaign and we sell tickets around the theme and

632
00:34:34,920 --> 00:34:38,760
Speaker 8: packages and prices, and that creates you know, probably twenty

633
00:34:38,800 --> 00:34:42,279
Speaker 8: different meetings of thirty different people across four weeks to

634
00:34:42,360 --> 00:34:45,799
Speaker 8: put something like that together. The promise of AI on

635
00:34:45,840 --> 00:34:47,719
Speaker 8: the B to B side, on the enterprise side, is

636
00:34:47,760 --> 00:34:53,000
Speaker 8: that somebody could write up that idea, define the parameters, configurations,

637
00:34:53,040 --> 00:34:55,960
Speaker 8: what they want, how many tickets, what price points, what packages.

638
00:34:56,080 --> 00:34:59,240
Speaker 8: Literally just write a paragraph, hit enter into the system,

639
00:34:59,600 --> 00:35:02,960
Speaker 8: and then all the workflows can happen across marketing, across

640
00:35:02,960 --> 00:35:07,960
Speaker 8: ticket operations, across inventory management, across communications, across email market

641
00:35:08,040 --> 00:35:10,760
Speaker 8: like everything can happen with the push of a button,

642
00:35:10,800 --> 00:35:13,360
Speaker 8: Like you can get ninety percent there in about twenty

643
00:35:13,360 --> 00:35:16,960
Speaker 8: minutes as opposed to four weeks. So AI enables all

644
00:35:17,000 --> 00:35:19,200
Speaker 8: of that under the hood. And then on the consumer side,

645
00:35:19,200 --> 00:35:22,160
Speaker 8: on the fan experience side, you know, it's you know,

646
00:35:22,280 --> 00:35:24,040
Speaker 8: just don't have to get too fancy. It's really just

647
00:35:24,120 --> 00:35:28,000
Speaker 8: the exact right experience and the exact right thing in

648
00:35:28,040 --> 00:35:30,120
Speaker 8: front of every single fan at the right moment.

649
00:35:30,440 --> 00:35:31,720
Speaker 6: I mean, that's really the unlock.

650
00:35:31,840 --> 00:35:33,520
Speaker 8: And so we all feel like if you're a Detroit

651
00:35:33,560 --> 00:35:36,279
Speaker 8: Lions fan or I'm a Denver Broncos fan, Each and

652
00:35:36,320 --> 00:35:38,960
Speaker 8: every one of us has the exact experience that you

653
00:35:39,040 --> 00:35:39,520
Speaker 8: want to get.

654
00:35:40,200 --> 00:35:40,480
Speaker 7: Yeah.

655
00:35:40,520 --> 00:35:42,640
Speaker 9: Absolutely, that's you know, that's really interesting when you're looking

656
00:35:42,680 --> 00:35:45,440
Speaker 9: at it from from the business side on AI for

657
00:35:45,760 --> 00:35:48,680
Speaker 9: the company itself, for the other side of you know,

658
00:35:48,680 --> 00:35:51,200
Speaker 9: when we're talking about the business side, for the team itself,

659
00:35:51,280 --> 00:35:55,320
Speaker 9: what are the upsides there is the goal to garner

660
00:35:55,480 --> 00:36:00,279
Speaker 9: more season tickets? Or obviously because if they're getting people

661
00:36:00,280 --> 00:36:03,200
Speaker 9: who are downloading this app, they're already fans of the team,

662
00:36:03,280 --> 00:36:07,040
Speaker 9: right because it's a team specific app. So how is

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00:36:07,120 --> 00:36:10,360
Speaker 9: this garnering more revenue from a fan that from a

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00:36:10,360 --> 00:36:11,800
Speaker 9: person that's already a fan of the team.

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00:36:12,200 --> 00:36:14,960
Speaker 8: Oh sure, Well you know, let's I'll just use myself

666
00:36:14,960 --> 00:36:17,680
Speaker 8: as an example. So I I'm from Denver, and so

667
00:36:17,680 --> 00:36:20,640
Speaker 8: I'm a huge Nuggets fan, and so growing up as

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00:36:20,680 --> 00:36:24,680
Speaker 8: a Nugget season ticket holder, loving everything about the Nuggets. Well,

669
00:36:25,120 --> 00:36:26,719
Speaker 8: I can tell you that the era that I grew

670
00:36:26,800 --> 00:36:30,840
Speaker 8: up in as a Nuggets fan, this was to Kenda Matambo, Lafonzo, Ellis,

671
00:36:31,400 --> 00:36:34,280
Speaker 8: Mahmoud abdul Rauf, Like, there was this unbelievable era.

672
00:36:34,200 --> 00:36:35,920
Speaker 6: That I love and have nostalgia for.

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00:36:36,640 --> 00:36:43,040
Speaker 8: And so showing me content, merchandise experiences come before the

674
00:36:43,120 --> 00:36:46,359
Speaker 8: game obviously, and I live in Los Angeles, So what

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00:36:46,400 --> 00:36:49,640
Speaker 8: are ways that I can sort of spend more, engage

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00:36:49,680 --> 00:36:55,080
Speaker 8: more in content, in merch in experiences, in gaming. Potentially

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00:36:55,120 --> 00:36:58,520
Speaker 8: the prediction markets are obviously blowing up here. There's all

678
00:36:58,520 --> 00:37:01,840
Speaker 8: sorts of different ways where you know, this big fancy

679
00:37:01,880 --> 00:37:06,719
Speaker 8: word called engagement can be broken down into you know, basically,

680
00:37:06,760 --> 00:37:11,680
Speaker 8: ways to get attention and commerce moving, even if you're

681
00:37:11,719 --> 00:37:15,960
Speaker 8: already a locked in season ticket member. The idea for

682
00:37:16,080 --> 00:37:18,319
Speaker 8: me as a fan, there's always more that I would

683
00:37:18,360 --> 00:37:20,520
Speaker 8: want to do and get into if I was shown

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00:37:20,680 --> 00:37:23,080
Speaker 8: the right content and the right offers at the right time.

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Speaker 5: Our thanks to Jordi les Here for joining us. He's

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Speaker 5: co founder and CEO of Jump Platforms. And most of all,

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Speaker 5: thank you for joining us. For my colleagues Vanessa Perdomo

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Speaker 5: and Randall Williams. I'm Michael Barr. Tune in again next

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Speaker 5: week for the latest home of the stories moving big

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00:37:40,440 --> 00:37:43,720
Speaker 5: old money in the world of sports, and subscribe now

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00:37:43,800 --> 00:37:48,720
Speaker 5: to our podcast on your favorite podcast platform. You're listening

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00:37:48,760 --> 00:37:52,520
Speaker 5: to the Bloomberg Business of Sports from Bloomberger Radio around

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Speaker 5: the world. S