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Speaker 1: This is the business of sports where in the situation

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Speaker 1: that we haven't dealt with in modern times, pandemic here

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Speaker 1: has really accelerated the investments that we've been advocating for

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Speaker 1: for years. From a macro standpoint, I think our sport

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Speaker 1: industry is really forced to look at the business a

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Speaker 1: little bit differently in depth conversations with the leaders in

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Speaker 1: the sports industry. Who wants to be the sacrificial lambs

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Speaker 1: that shows up at the first big major sporting event

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Speaker 1: were part of something much bigger than the sport right

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Speaker 1: now and the health and safety of our stakeholders that

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Speaker 1: looks much important every moment. I think we're all from

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Speaker 1: the business respective thinking about the impact that the virus

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Speaker 1: is having across the country and Bloomberg Business of Sports

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Speaker 1: from Bloomberg Radio. Hi, I am Jason Kelly, and I'm

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Speaker 1: Mike Lynch and I'm Michael Barr and we are here Monday's,

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Speaker 1: Wednesdays and Thursdays to explore the big money issues in

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Speaker 1: the world of sports and talk to some of the

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Speaker 1: biggest players in the industry. And today we're delighted to

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Speaker 1: have back with us Javier Gautier as he is the

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Speaker 1: President's CEO of the Arizona Coyotes. He joins us from

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Speaker 1: that fair state where it's a little bit warmer than

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Speaker 1: it is here on the East Coast. Are certainly trending

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Speaker 1: that way, but we're going to talk about the cold

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Speaker 1: weather sport that's about to kick off, of course, the

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Speaker 1: National Hockey League dropping the puck next week. Have your

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Speaker 1: really good to have you back, and how are things

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Speaker 1: out there? What's going on around you at this moment?

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Speaker 1: Absolutely well, guys, great to talk to you again. Thank

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Speaker 1: you so much for having me back. And Happy New

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Speaker 1: Year to you and to all your listeners, me being

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Speaker 1: one of them. UM, listen, very exciting times in spite

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Speaker 1: of these incredibly challenging, uh you know moments that we

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Speaker 1: live in. Um. Obviously, as you mentioned, we're excited that

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Speaker 1: the hockey season, the NHL season will be starting up

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Speaker 1: next week. Our first game is next Thursday against the

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Speaker 1: Saturday Sharks here in uh in Arizona, and uh, you know,

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Speaker 1: we we recognize that we're still in the middle of

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Speaker 1: a pandemic and this health crisis, and certainly Arizona is

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Speaker 1: is the market that that certainly has felt uh the

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Speaker 1: wrath of this of this pandemic. But yet meanwhile, we're

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Speaker 1: also still very excited to you know, to have hockey back,

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Speaker 1: to have the NHL season open. It's gonna be an

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Speaker 1: unprecedented season. I think that's you know, the word that

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Speaker 1: that is probably the most overused word in mind of

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Speaker 1: the pandemic. But um, but it's exciting, and uh, you know,

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Speaker 1: we've been working incredibly hard for many, many, many months

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Speaker 1: to get to this moment and to you know, again

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Speaker 1: put top of mind the health and safety not only

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Speaker 1: of our players and our trainers and our coaches, but

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Speaker 1: of my team members, for the organization, and of our

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Speaker 1: community and of our fans, and to try to you know,

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Speaker 1: we we can't eliminate this pandemic, where we've tried to

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Speaker 1: manage it and mitigate it as best as possible and

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Speaker 1: and try to bring this season forward. So, radio listeners,

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Speaker 1: when we last talk with Mr Javier gautieris there was

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Speaker 1: this beautiful arena that was just beaming for the team.

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Speaker 1: Let's talk about the progress. Where is that right now? Well,

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Speaker 1: you know, as you can imagine, the pandemic has certainly

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Speaker 1: impacted that, but we have continued to move forward. We

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Speaker 1: have several conversations that have progressed. We believe that in

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Speaker 1: this year, as we think there is some what of

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Speaker 1: a return to normalcy um, that progress will be made.

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Speaker 1: We look forward to being able to make more public

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Speaker 1: announcements for right now the works being done behind the scenes.

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Speaker 1: There's a lot of stakeholders that have seen what our

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Speaker 1: thoughts are about the Rena solution as i've as I've

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Speaker 1: dubbed it, and you've heard me call it that in

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Speaker 1: the past. Um. At the end of the day, we

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Speaker 1: know that Arizona is the market that this the organization

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Speaker 1: and this club needs to be in, and we want

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Speaker 1: to ensure that our location, our specific location and the

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Speaker 1: facility is what it needs to be in order for

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Speaker 1: us to compete today, tomorrow and into the future. Here

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Speaker 1: it's Mike up in Boston. UM. When the league was

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Speaker 1: last view there was a bubble um in the in

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Speaker 1: the East Coast and the West Coast and for the

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Speaker 1: Stanley Cup Final. But there's no bubble this year. So

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Speaker 1: what did you learn from the Diamondbacks and the Cardinals

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Speaker 1: who went through seasons with without a bubble that you're

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Speaker 1: going to be able to apply to the Coyotes As

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Speaker 1: you start up on this ambitious fifty six games in

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Speaker 1: a d ten days. Absolutely well, and you just said it.

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Speaker 1: It's it's a sprint, so it's gonna be Um, it's

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Speaker 1: certainly going to be a challenge for the players and

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Speaker 1: for the entire organization. There was a lot of lessons learned. Um,

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Speaker 1: you know, we spent a lot of time I personally

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Speaker 1: spent a lot of time talking to organizations across sports,

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Speaker 1: so in Major League Baseball, the National Basketball Association, the

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Speaker 1: NFL folks both here in Arizona and across the country,

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Speaker 1: and just trying to understand what are the things that

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Speaker 1: they did. Clearly, the NHL did an incredible job at

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Speaker 1: the Bubble. Edmonton and Toronto hosted the Bubble. We were

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Speaker 1: able to crown a Stanley Cup champion for our previous

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Speaker 1: seasons for Tampa Bay Lightning, and uh, and then it

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Speaker 1: just wasn't gonna seem to be viable to to put

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Speaker 1: the players and the entire organizations into a bubble for

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Speaker 1: six months, uh, pretty much and uh and to say

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Speaker 1: let's let's try to play a game in those environments.

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Speaker 1: But yet, there was a lot of lessons lear in

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Speaker 1: particular from Major League Baseball, where the teams did travel

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Speaker 1: where you did have sort of this this traveling kind

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Speaker 1: of mini bubble as much as possible where you try

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Speaker 1: to accommodate UH, you know, people being able to to

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Speaker 1: see UH trainers and coaches and staff and and and

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Speaker 1: yet to also be able to sleep in their own

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Speaker 1: home and and still maintain a safe environment for the

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Speaker 1: rest of the organization. UM. So there was a lot

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Speaker 1: of protocols that that the league learned that in the

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Speaker 1: visual clubs did and that we specifically talked to a

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Speaker 1: lot of the clubs that that did have fans because

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Speaker 1: we are hopeful to and are announcing that we will

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Speaker 1: have limited capacity of fans for our season as well.

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Speaker 1: I believe half a dozen of the other nhs we

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Speaker 1: approximately the NHL will have fans in their stands in

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Speaker 1: a limited capacity. So let's talk about the fans because

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Speaker 1: beyond the UH, the actual watching of the game, and obviously,

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Speaker 1: as you say, it's going to be a limited number,

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Speaker 1: UM that is a source of revenue, and obviously that

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Speaker 1: the revenue will be limited. But it sounds like you

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Speaker 1: guys are trying to figure out the best way to

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Speaker 1: accommodate fans from a ticket buying perspective. And giving some

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Speaker 1: flexibility there help us understand that absolutely. Well. Listen, I

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Speaker 1: think the last time we talked, which by the way,

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Speaker 1: if I recall, I think I've been on the job

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Speaker 1: maybe a week or two your Uh yeah, especially I

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Speaker 1: doesn't even have furniture in my house, so and uh

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Speaker 1: and so I was sitting on boxes. But um, we

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Speaker 1: have really emphasized three primary efforts and one of which

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Speaker 1: captures exactly the question at which is we've been focused

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Speaker 1: on making an impact, being a community leader, focusing on inclusion,

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Speaker 1: so you know, targeting not only our Coyotes fan, but

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Speaker 1: our Coyote fan in waiting, which we can get into.

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Speaker 1: But also really elevating uh innovation, innovation as a company,

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Speaker 1: so not just utilizing technology products and services, but really

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Speaker 1: thinking outside the box. And that was something that I

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Speaker 1: really really emphasized for us as an organization to be

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Speaker 1: seen as a value add partner for innovative companies, innovative

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Speaker 1: service providers, innovative vendors. And so when it's come to

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Speaker 1: how we interact with our season ticket holder, our season

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Speaker 1: ticket uh you know, members, and our corporate partners, we've

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Speaker 1: really tried to be very innovative. One of the things

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Speaker 1: we did and I believe we're the only NHL team

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Speaker 1: to do so and one of those few sports teams

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Speaker 1: to do so, is we created a flexible spending account.

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Speaker 1: So if you had a season uh you're a season

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Speaker 1: ticket member or corporate uh, you know, member of ours,

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Speaker 1: we rolled your account uh from last year into this

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Speaker 1: flexible spending account and basically gave you the option of

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Speaker 1: what did you want to do with your account for

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Speaker 1: this season and for next season. And you know, since

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Speaker 1: we're we're talking on Bloomberg, if you had at least

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Speaker 1: five hundred dollars into that account, you actually earned three

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Speaker 1: percent interest on that account. Yet at least a thousand

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Speaker 1: dollars we actually earned five percent interests. So this was

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Speaker 1: a very innovative approach for us to one stay connected

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Speaker 1: with our fans, to be mindful that we know we're

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Speaker 1: living in in a flexible uh time where we have

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Speaker 1: to be innovative and accommodative. But three also let them

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Speaker 1: know you can still be engaged with the club, you

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Speaker 1: can still be invested your We're here to provide you

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Speaker 1: an option. So I think that is very innovative for

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Speaker 1: us to do. Secondarily, we layered in a several sort

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Speaker 1: of technology platforms, one of which was season Share, which

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Speaker 1: is something we've rolled out to allow season ticket members

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Speaker 1: to in essence pick their games, pick their fans, very

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Speaker 1: flexible UH in terms of where and when they want

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Speaker 1: to utilize the proceeds that are in their flexible spending

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Speaker 1: account and in terms of bringing fans back, which we

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Speaker 1: can get into the myriad of protocols. But one of

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Speaker 1: those partnerships that we had was was was twofold one

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Speaker 1: with Salesforce, which we were the first and I believe

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Speaker 1: only um n HL team to partner with Salesforce UH

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Speaker 1: to work with their work dot com platform to safely

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Speaker 1: bring back actually my team member right, my staff, my trainers,

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Speaker 1: my coaches, UH, and to be tracking, you know, a

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Speaker 1: return to work in a in a kind of half virtual,

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Speaker 1: half online UH and half in place environment. And secondarily,

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Speaker 1: we also partnered with Clear UH. And Clear had been

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Speaker 1: a partner with the NHL up in the bubble. We

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Speaker 1: are players loved it. They felt that they really helped

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Speaker 1: them sort of manage that experience in tracking their biometric

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Speaker 1: data and what have you. And so we've actually partnered

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Speaker 1: with them as well for our facility, so a lot

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Speaker 1: of things. It's not just one, it's all of it.

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Speaker 1: It's comprehensive, it's forward thinking and again trying to be innovative.

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Speaker 1: This is the piggyback off of what Jason and you

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Speaker 1: just mentioned about fans. And there was a story last

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Speaker 1: week and I didn't think about it about the impact

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Speaker 1: of the pandemic until I read this story. Uh, the

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Speaker 1: halftime entertainers, the intermission entertainers during the hockey game. Uh,

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Speaker 1: they're not making any income and they would usually make

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Speaker 1: between about five thousand dollars for that intermission. Uh. Can

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Speaker 1: you comment on that about the impact of how that

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Speaker 1: is hit not only just hockey but sports in general. Absolutely.

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Speaker 1: I've made this statement a couple of times that you know,

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Speaker 1: the the absence of sports or the impact of sports

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Speaker 1: has shown the primacy of sports right to our culture,

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Speaker 1: to our communities, and definitely to commerce. You don't realize

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Speaker 1: the economic engine of sports until you hear things like that,

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Speaker 1: like what are we going to do? We we can't

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Speaker 1: have uh, you know, our intermission, so between periods, we

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Speaker 1: can't have the normal show, right, and the venue is

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Speaker 1: only going to have max coup acity. So for our venue,

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Speaker 1: Ela River arena is only about three thousand, four hred

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Speaker 1: and fifty, which means there's a lot of vendors from

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Speaker 1: the management company, which is a sm Global. We don't

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Speaker 1: own the facility. Um, they're not going to have the

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Speaker 1: full capacity of those part time workers, those hourly workers.

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Speaker 1: So it's the trickle effect of the impact of this

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Speaker 1: on sports. The flip side of that, it does show

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Speaker 1: you this massive economic engine that is sports. However, your um,

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Speaker 1: so Mike Lynch wants to go to a game and

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Speaker 1: wants to buy a slice of pizza and a coke

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Speaker 1: and then maybe go buy a Coyotes jersey, and I

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Speaker 1: read that you're a cashless venue. So how would that

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Speaker 1: work if I if I wanted to go and just

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Speaker 1: grab a couple of those things. Yes, so we have

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Speaker 1: rolled out yet another technology platform called Venue Next. So

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Speaker 1: everything this year, as you can imagine, is going to

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Speaker 1: try to eliminate or at least it as much as possible, uh,

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Speaker 1: anything that's touched. So we're gonna have mobile ticketing only

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Speaker 1: you have to have prepaid parking. And when it comes

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Speaker 1: to food, um, you basically order it on your app

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Speaker 1: and it becomes either delivered to you or you go

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Speaker 1: and pick it up in a grab and go situation situation. Um,

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Speaker 1: So it is all trying to be comprehensive where it's

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Speaker 1: a one stop shop. So when you enter the game,

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Speaker 1: you'll have your ticket on the app, you'll have your

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Speaker 1: parking on the app, you'll show up, you'll have already

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Speaker 1: either ordered already or can order right there, and then

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Speaker 1: you know, one of the things that we've been working

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Speaker 1: with the facility manager quite a bit on is the

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Speaker 1: circulation of stands, so you don't have you know, a

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Speaker 1: thousand people uh at at the food and beverage or

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Speaker 1: at ore at the gift shops buying merchandise at the

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Speaker 1: same time. It will be staggered, it will be managed.

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Speaker 1: And that was one lesson that we had learned a

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Speaker 1: lot from folks that Major League Baseball, in particular during

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Speaker 1: the playoffs. Was what really helped them a lot was

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Speaker 1: sort of the management of food, beverage, merchandizing and the

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Speaker 1: circulation of fans in the direction to Ingris and Egris

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Speaker 1: uh fans. That was was a major point. And you know,

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Speaker 1: to their credit a s M which I think manages

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Speaker 1: about three fifty facilities around the world. Um, they they

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Speaker 1: had a lot of those facilities, so they brought uh

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Speaker 1: those lessons learned, and again we're trying to make this

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Speaker 1: experience for fans as safe as possible. Uh. We're also

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Speaker 1: hopeful they understand that, you know, we're having to manage

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Speaker 1: this health crisis and trying to you know, be innovative

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Speaker 1: as much as possible. But it's it's gonna look different,

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Speaker 1: and there's no doubt about it. There's nothing that that

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Speaker 1: I think any of us are are either going to

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Speaker 1: shy away from or or you know, say it's not

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Speaker 1: because of but for this, UM, I think we'd be

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Speaker 1: back to normal and on how we would operate. Yeah,

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Speaker 1: how here you mentioned something really important that that I'd

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Speaker 1: love to get a little deeper into, and especially given

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Speaker 1: your your experience since we talked to you last time

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Speaker 1: when you were freshly minted. As we joked about, UM,

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Speaker 1: you know, one of the things we've learned, whether it's

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Speaker 1: looking at politics, whether it's looking at economics and coming

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Speaker 1: out of this or in the midst of this pandemic,

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Speaker 1: is the changing demographics, the changing economics of key markets

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Speaker 1: like the one you're in in the United States. And

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Speaker 1: I do wonder from a commercial and economic perspective. What

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Speaker 1: what can you tell us that's sort of different that

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Speaker 1: maybe you've observed now, you know, being in this market,

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Speaker 1: understanding specifically the way a sports team fits into a

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Speaker 1: place like Arizona in the Phoenix area. Absolutely well, Listen,

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Speaker 1: I think when we first started, I can get laid

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Speaker 1: out some thoughts thinking, I think that this is going

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Speaker 1: to be will we discover and clearly? Can I keep

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Speaker 1: telling people? Um, you know, I feel like most of

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Speaker 1: my time has been just trying to you know, just

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Speaker 1: trying to push the ball up the hill and just say, hey,

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Speaker 1: you know, let's let's just make sure everything is safe,

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Speaker 1: let's manage as opposed to really being on the offensive,

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Speaker 1: as opposed to really being able to push forward. But

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Speaker 1: I gotta tell you, in this last seven months that

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Speaker 1: I've been here, it has only confirmed what Alex Morello,

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Speaker 1: the owner of the Coyotes, and myself had bought, which

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Speaker 1: is there is a significant opportunity certainly for us. But

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Speaker 1: I think the NHL as a whole and sports as

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Speaker 1: a whole to take a look and to do. And

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Speaker 1: I know you guys heard this before, to do with

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Speaker 1: Wayne Gretsey said, go to where the puck is going?

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Speaker 1: Where is the puck going in America? These changing demographics, youth, female, multicultural,

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Speaker 1: non traditional sports fan, nontraditional hockey fans. UH is clearly

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Speaker 1: an opportunity of growth. As you guys know, I come

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Speaker 1: from private equally, I come from investment management, and so

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Speaker 1: the assessment of what your market is today and where

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Speaker 1: the growth prospects is top of mind. And so we've

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Speaker 1: taken that discipline and that framework and realize, guess what

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Speaker 1: Arizona is Latino and last year less than eight percent

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Speaker 1: of my visitors of a hockey game or Latino. Massive upside, Okay, massive, massive,

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Speaker 1: massive upside, and it's growing. By the way, that cohort

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Speaker 1: average age in Arizona is a team, so they're entering

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Speaker 1: their prime working years and their prime spending years. And

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Speaker 1: by the way, them are English donament so it's not

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Speaker 1: as if all of a sudden I have to go

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Speaker 1: to Spanish to attract them. So these are just lessons

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Speaker 1: that have been born out as we've tried to do

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Speaker 1: it in the middle of pandemic. We've done youth hockey clinics,

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Speaker 1: We've done outreach to nonprofits and can unity groups and

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Speaker 1: elected officials and community stakeholders, and you know what they said, Gosh,

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Speaker 1: I never thought about it, but this is fun, this

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Speaker 1: is great. We're so glad you're here. So again, it's

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Speaker 1: about that going to where the puck is going, going

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Speaker 1: to the coyote fan in waiting and exposing them to

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Speaker 1: the gain to our organization. And it's resonating. I mean,

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Speaker 1: it really truly is resonating. And again I think that

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Speaker 1: is possible, uh in so many other markets that the

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Speaker 1: NHL is in, that that sports teams are in. It

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Speaker 1: doesn't just have to be the Latino community, honestly, and

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Speaker 1: I know that the dresses are longer there, but but

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Speaker 1: but Atlanta is a phenomenal market of growth that I

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Speaker 1: wish there was, you know, an opportunity there. But in

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Speaker 1: Carolina there's phenomenal growth in the African American community, actually

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Speaker 1: in the Latino population and in the Asian population there.

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Speaker 1: Uh So it's it's an assessment of what your ark

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Speaker 1: it looks like, where the growth prospects are, and being

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Speaker 1: three things. And I've said this as well, how do

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Speaker 1: you attract that non traditional fan one. You've got to

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Speaker 1: be intentional about it. You've got to say this is

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Speaker 1: this is ordered the business plan too. You have to

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Speaker 1: actually be authentic. It's not just hey, come buy a ticket,

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Speaker 1: come by a T shirt, come by a jersey. Gets

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Speaker 1: be engaged with us. Deep heart of our path is

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Speaker 1: what I say here in Arizona. And three, be innovative,

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Speaker 1: think outside the box to do things that you haven't

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Speaker 1: thought about doing to attract I gotta tell you a stent.

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Speaker 1: I'm sorry if I'm if I'm rattling on, but um,

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Speaker 1: we found out that in Arizona, this this youth cohort

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Speaker 1: of of Latinos the number two type of restaurant that

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Speaker 1: they like to go to. And it's it's actually kind

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Speaker 1: of close. It's Chinese restaurants. Right. We've never done a

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Speaker 1: part yeah, we've never done a partnership with a Chinese

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Speaker 1: food you know, partner to target the Latino community. And

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Speaker 1: I said, I said, well guys, let's go there. People

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Speaker 1: to me like I was crazy. It has resonated, Okay,

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Speaker 1: it has resonated. So again, you wouldn't have thought I'm

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Speaker 1: gonna go get Latinos by you know, partnering with a

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Speaker 1: Chinese you know a chain of Chinese food restaurants, right, right,

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Speaker 1: that's what you have to think about. You know, it's

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Speaker 1: data driven, it's discipline, it's market base. We're not just

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Speaker 1: throwing darts up against the wall here. We're being very methodical,

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Speaker 1: but we being very innovative and very intentional, and we're

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Speaker 1: saying this is this is the plant. It's not ancillary

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Speaker 1: to the plant. This is the plant. Well, with the

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Speaker 1: possible exception of Lynchy, I'm gonna go out on a

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Speaker 1: limb and say, I'm the only one who's been to

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Speaker 1: a Thrasher's game that's in this conversation right now. Lyncha,

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Speaker 1: did you ever see the Thrashers play? Okay, yeah, there

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Speaker 1: you go. There you saw the flames. I saw the flames. Yeah,

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Speaker 1: there we go, there we go, throwback. I gotta sound

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Speaker 1: like that old man in the stands back in the day.

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Speaker 1: I saw Gordy Howe at Olympia with Bobby Hull. Don't

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Speaker 1: worry about war as sponsors on the helmets. They didn't

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Speaker 1: have helmets, and then the wall around the rink. No advertising.

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Speaker 1: Now today you guys are going to have advertising on

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Speaker 1: your helmets. Uh. The Mountain American Credit Union and they

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Speaker 1: just announced the divisions. Each division now has a sponsor.

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Speaker 1: In fact, I gotta look in my division to make

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Speaker 1: sure what's sponsor in it? My goodness, how the times

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Speaker 1: have changed. Can you comment on that? Absolutely well, Listen,

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Speaker 1: I do have to applaud Gary Bettman and build daily

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Speaker 1: in the league office for again being open and being

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Speaker 1: really forward thinking clearly. Uh. You know, as we talked

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Speaker 1: about before, this pandemic has had a just incredibly detrimental

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Speaker 1: impact on the economy of of the league, of all

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Speaker 1: sports and all club franchises, and so these are efforts

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Speaker 1: to really be open to addressing that. Clearly. The traditionalists

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Speaker 1: my whole you know, you know there they would say,

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Speaker 1: what are you doing? What's going on? But this is

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Speaker 1: the future, you know. We're here, uh, to to clearly

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Speaker 1: create experiences to be part of entertaining. But it's the

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Speaker 1: confluence of sports to all other industries and all the

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Speaker 1: aspects of of commerce that I think is exciting. I

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Speaker 1: really applaud the NHL. I think there's so much more.

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Speaker 1: I think some of the other leaves as well do

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Speaker 1: some very innovative things, you know, uh, the NBA, Major

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Speaker 1: League Baseball, the NFL, the way they incorporate sponsors, the

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Speaker 1: way they incorporate you know, citizen ticket holders, small businesses,

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Speaker 1: which is a major focus of mine for our organization.

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Speaker 1: How can we help be a platform to elevate UH

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Speaker 1: small businesses, to be a convener, to be an elevator.

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Speaker 1: I just did a business summit, So we the Coyotes,

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Speaker 1: hosted a business summit for one of the trade organizations

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Speaker 1: in the West Valley. And I basically started, I said, I, yes,

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Speaker 1: we're a professional hockey team, but we're a business as well. Right.

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Speaker 1: We we have employees, and we have sales marketing and

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Speaker 1: because you know, we have budgets and financial reporting, and

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Speaker 1: so it's about being innovative. It's about thinking outside the

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Speaker 1: box and saying where are their opportunities. I you know,

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Speaker 1: I was excited, as you can imagine. Alex Morrill and

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Speaker 1: I are are constantly actually pushing the league to have

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Speaker 1: them be even more forward thinking, and we're we're really

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Speaker 1: excited that that they're able to listen to this. And

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Speaker 1: you know, I'm not sure that we'll get to the

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Speaker 1: point where you're having you know, entire billboards on the

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Speaker 1: front of jerseys, but you know, um, but but there's

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Speaker 1: certainly I think a lot of opportunity, a lot of growth.

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Speaker 1: You're right, we we are in the Honda division, by

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Speaker 1: the way, so you know, uh, we were armed of that.

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Speaker 1: So I'm already salivating over a PF Chang shut station

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Speaker 1: inside arena right now. There you go, and I'm thinking chicken,

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00:24:12,680 --> 00:24:15,119
Speaker 1: let us wrap with a diet coke because I'm watching

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Speaker 1: your game right now, right right after you buy that jersey,

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Speaker 1: Lynch exactly, I'm imagining like Lynchy sort of like wandering

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Speaker 1: around he's got his new jersey on, picking up some

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Speaker 1: PF Chang. That's that's a heck of an evening, now

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Speaker 1: you go. That's the experience we want, right and by

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Speaker 1: the way, we got a hook good hockey team. So there. Yeah, Javier,

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Speaker 1: I do hate to break it to you that Lynch

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Speaker 1: he's a little older than eighteen. He's not really uh

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Speaker 1: he's not a fan in waiting so much. Listen, we'll take,

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Speaker 1: We'll take, by the way. I you know, obviously we

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Speaker 1: can get into a number of other topics, but we

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Speaker 1: had this incredibly going back to you know, being forward thinking,

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Speaker 1: we had this incredibly successful retro ver jersey campaign throughout

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Speaker 1: the league, and uh, you know, it really hit home,

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Speaker 1: not only with sort of the rabid fan base because

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Speaker 1: it really was an homage to you know, jerseys that

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Speaker 1: were worn you know, many decades ago, but it really

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Speaker 1: resonated with young fans and young people and families. And

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Speaker 1: that's the type of you know campaign and effort that

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Speaker 1: I think the NHL is certainly embracing. We you're certainly

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Speaker 1: embracing and that's what you that's a perfect example of

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Speaker 1: doing something that you know, you're you're you're definitely respecting

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Speaker 1: the tradition and the history of the sport, but you're

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Speaker 1: also thinking outside the box and say, how do we

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Speaker 1: attract new fans, how do we attract fans that want

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Speaker 1: to go for the experience, which, as we know, sports

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Speaker 1: is as much about an experience as it is about sports. Right,

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Speaker 1: all right, Well, here's to hoping that maybe we we

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Speaker 1: revisit this conversation next year in your arena, we take

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Speaker 1: in a game, and uh, it's really good to catch

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Speaker 1: up with you, Javier Goodyear as president CEO of the

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00:26:05,359 --> 00:26:09,159
Speaker 1: Arizona Coyotes, and as most of our listeners know, the

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00:26:09,200 --> 00:26:12,720
Speaker 1: puck drops next week on a very different but it

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00:26:12,760 --> 00:26:15,000
Speaker 1: should to be exciting NHL season. Really good to talk

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Speaker 1: to you. Thank you, no, thank you guys, appreciate it alright.

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Speaker 1: Always fun, Thank you, thank you. And you can catch

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Speaker 1: our podcast right here every Monday, Wednesday and Thursday. I'm

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00:26:25,280 --> 00:26:27,639
Speaker 1: Jason Kelly. Find me on Twitter in the meantime at

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00:26:27,720 --> 00:26:30,679
Speaker 1: Jason Kelly News and I'm still salivating over the Chinese

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00:26:30,680 --> 00:26:32,800
Speaker 1: food at the arena. I'm Lynch. You can find me

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00:26:32,840 --> 00:26:36,520
Speaker 1: at Lynchy w CVV. You find Lynchy, Jason and Me

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00:26:36,720 --> 00:26:39,239
Speaker 1: with one of those beer mug caps man, you know

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00:26:39,560 --> 00:26:43,600
Speaker 1: with the jersey on PF Chang. I like that, uh.

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00:26:43,640 --> 00:26:45,879
Speaker 1: And I'm Michael Bar and Big Bar Sports. You're listening

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00:26:45,920 --> 00:26:49,199
Speaker 1: to Bloomberg Business of Sports Bloomberg Radio around the world.