WEBVTT - Make it about them, not you

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<v Speaker 1>Welcome to Before Breakfast, a production of iHeartRadio. Good Morning.

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<v Speaker 1>This is Laura. Welcome to the Before a Breakfast podcast.

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<v Speaker 1>Today's tip is to focus on the services you are

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<v Speaker 1>providing to other people and not on yourself. Doing so

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<v Speaker 1>does tend to raise your profile over time, but has

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<v Speaker 1>the upside of making you less self conscious. However your

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<v Speaker 1>profile goes. Today's tip comes from Shira Gill, who writes

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<v Speaker 1>about organizing and decorating and is the author of the

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<v Speaker 1>forthcoming book lifestyled. In her Substack newsletter, Shara offers five

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<v Speaker 1>lessons for entrepreneurs drawn from her fifteen years of entrepreneurship.

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<v Speaker 1>Lesson one was to focus on service over ego. She writes,

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<v Speaker 1>I've found that when imposter syndrome sneaks in, the best

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<v Speaker 1>way to get out of my own way is to

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<v Speaker 1>shift my focus from am I good enough? To how

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<v Speaker 1>can I help? She goes on to say that scaling

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<v Speaker 1>while keeping service first and ego second will result in

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<v Speaker 1>growth that feeds your spirit and bottom line. I think

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<v Speaker 1>this advice generally makes sense for entrepreneurs and employees alike.

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<v Speaker 1>I do a lot of public speaking, and I could

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<v Speaker 1>obsess forever about how I look on stage and whether

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<v Speaker 1>I'm wearing the right shoes and things like that. But

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<v Speaker 1>ultimately that just makes me nervous and doesn't do much

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<v Speaker 1>for anyone. I am better off focusing on whether I

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<v Speaker 1>am helping my audience figure out ways to manage their

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<v Speaker 1>time better. Do people come away with useful tips to

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<v Speaker 1>the follow up? Surveys indicate that people are trying things

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<v Speaker 1>I suggested. If so, and as long as my shoes

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<v Speaker 1>aren't their own spectacle, things will be fine. Or maybe

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<v Speaker 1>you own a small business and you keep hearing how

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<v Speaker 1>important it is to have professional social media accounts make

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<v Speaker 1>yourself into some sort of influencer in order to promote

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<v Speaker 1>your products. I mean it could be, but are you

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<v Speaker 1>providing great products for your customers? Is at a fair price?

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<v Speaker 1>Are people happy with what they buy? Do they tell

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<v Speaker 1>their friends because they're happy and your products make their

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<v Speaker 1>lives better? Then keep doing that serving your customers and

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<v Speaker 1>people will follow your Instagram account if they want to

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<v Speaker 1>or they won't. But having carefully staged photos of you

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<v Speaker 1>looking a certain way which you may or may not

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<v Speaker 1>look naturally and your products with pithy captions doesn't need

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<v Speaker 1>to be the main thing. Or maybe you're a bank teller,

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<v Speaker 1>you could focus on delivering excellent service to all the

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<v Speaker 1>customers you encounter while being a great colleague to other

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<v Speaker 1>people who work in your bank. You don't need to

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<v Speaker 1>become obsessed with whether you are the brank teller every

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<v Speaker 1>one knows by name. It's about your customers and colleagues

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<v Speaker 1>and not about you. Now. I know that, depending on

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<v Speaker 1>your work configuration, you may need to pay attention to

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<v Speaker 1>your personal brand. You may need to make sure that

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<v Speaker 1>you are spending time on promotable work and that your

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<v Speaker 1>boss knows what you are contributing to the company. I

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<v Speaker 1>get that, but in general, most of your attention should

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<v Speaker 1>be on what you are offering and not on how

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<v Speaker 1>you are seen. Putting service over ego and focusing on

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<v Speaker 1>others means you are more likely to provide what your customers, clients,

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<v Speaker 1>and colleagues need that will benefit then. More likely than not,

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<v Speaker 1>it will also benefit you professionally over time. But you'll

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<v Speaker 1>definitely feel less self conscious about being in front of people.

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<v Speaker 1>No need for impostor syndrome, because no one is an

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<v Speaker 1>impostor when they are genuinely serving others. In the meantime.

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<v Speaker 1>This is Laura Thanks for listening, and here's to making

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<v Speaker 1>the most of our time. Thanks for listening to Before Breakfast.

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<v Speaker 1>If you've got questions, ideas, or feedback, you can reach

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<v Speaker 1>me at Laura at Laura vandercam dot com. Before Breakfast

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<v Speaker 1>is a production of iHeartMedia. For more podcasts from iHeartMedia,

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<v Speaker 1>please visit the iHeartRadio app, Apple Podcasts, or wherever you

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<v Speaker 1>listen to your favorite shows.