WEBVTT - Star Ads 0:00:00.320 --> 0:00:03.279 The music commercials you are about to hear were created 0:00:03.320 --> 0:00:12.360 for advertising agencies by star As International. Ephemeral is a 0:00:12.360 --> 0:00:17.160 production of I Heeart three D audio for full exposure 0:00:17.760 --> 0:00:23.599 listen with that phone? Hey, well Hi, can you hear 0:00:23.600 --> 0:00:32.160 this if I play this? Yeah? Fabulous? As long time 0:00:32.200 --> 0:00:37.120 listeners already know, this is Bob Purse, would you mind 0:00:37.159 --> 0:00:40.120 introducing yourself, just just for those that maybe don't know 0:00:40.159 --> 0:00:42.640 you already? All right, my name is Bob Purse. I 0:00:42.680 --> 0:00:45.839 live in Arcton Heights, Illinois, and I have been a 0:00:45.880 --> 0:00:48.839 serious collector of all manner of recorded sounds since my 0:00:48.920 --> 0:00:51.879 early twenties. Let's let's I've estimated that I probably have 0:00:52.080 --> 0:00:58.840 had close to ten thousand recordings, albums, real, real tapes, videos, 0:00:59.240 --> 0:01:04.120 anything else that's something might have been recorded on. Though 0:01:04.160 --> 0:01:06.720 I never asked him whether or not he'd like to be, 0:01:07.280 --> 0:01:10.920 Bob is kind of the godfather of this podcast. Our 0:01:11.000 --> 0:01:16.800 pilot begins with a tape he found, and we focused 0:01:16.840 --> 0:01:23.480 on parts of his collection in our episodes Reputation, The 0:01:23.560 --> 0:01:31.360 Tallest Rock, Oh See Black, and the Musical Memories of 0:01:31.440 --> 0:01:41.880 Camp Navn. Something about hearing stuff from an era that 0:01:41.920 --> 0:01:44.200 I didn't live through for whatever reason that that just 0:01:44.319 --> 0:01:48.760 fascinates me. My family was one of the first to 0:01:49.040 --> 0:01:51.680 obtain a real to real machine when they were pretty 0:01:51.720 --> 0:01:54.480 much only used in studios. So when I was a 0:01:54.480 --> 0:01:57.840 little kid, we had recordings of my family from before 0:01:57.880 --> 0:02:01.560 I was born. Obviously, that's what everybody has now and 0:02:01.680 --> 0:02:04.280 has had for years and years, But in nineteen sixty four, 0:02:04.280 --> 0:02:06.640 when I was four, I guarantee you nobody I knew 0:02:06.640 --> 0:02:09.600 had recordings of their older siblings or their parents from 0:02:09.600 --> 0:02:12.880 before they were born. So I was fascinated by it. 0:02:13.280 --> 0:02:16.000 As my mother used to say, her main concern about 0:02:16.000 --> 0:02:17.640 me was how to get me to stop playing with 0:02:17.680 --> 0:02:20.760 the tape recorder, And there are endless recordings of me 0:02:21.000 --> 0:02:23.720 on whatever available space. There was What I think of? 0:02:25.320 --> 0:02:28.080 What did I think of? By the time I was 0:02:28.120 --> 0:02:31.760 a teenager, fourteen or fifteen, we had upwards of a 0:02:31.840 --> 0:02:35.440 hundred and thirty hundred forty tapes recorded by our family. 0:02:36.360 --> 0:02:37.840 Some of them are our family, a lot of them 0:02:37.880 --> 0:02:39.840 off the air. My mom was a professional singer, so 0:02:39.919 --> 0:02:43.880 some of them were of her performances. I decided that 0:02:44.120 --> 0:02:46.320 we needed to have these in some sort of order, 0:02:46.760 --> 0:02:50.359 which entailed me listening to every moment of every one 0:02:50.360 --> 0:02:54.560 of those tapes and writing down exactly what was on them, 0:02:54.639 --> 0:02:56.960 where it was on them, and then making a separate 0:02:57.000 --> 0:03:01.000 listing of where anything that could possibly be considered important 0:03:01.080 --> 0:03:03.519 or the people would want to hear again, and turning 0:03:03.520 --> 0:03:06.160 that into a catalog. I want to say I did 0:03:06.200 --> 0:03:08.320 that from the summer seventy four, probably to the end 0:03:08.320 --> 0:03:11.680 of the summer seventy I'm sixty one now, so it 0:03:11.800 --> 0:03:18.639 was a while ago. At some point my uncle Stu, 0:03:18.760 --> 0:03:21.600 who was my mom's brother, heard about what I had 0:03:21.680 --> 0:03:25.040 done and said he had a much smaller box of tapes, 0:03:25.160 --> 0:03:27.960 and would I do the same thing with his tapes? 0:03:28.320 --> 0:03:31.720 And I said, yeah, I didn't really have any sort 0:03:31.760 --> 0:03:34.800 of emotional connection to what was on his tapes. And 0:03:34.840 --> 0:03:36.960 if you think about yourself at age sixteen, that's when 0:03:37.000 --> 0:03:39.560 your world is expanding, and there was a lot more 0:03:39.600 --> 0:03:41.520 going on in my life at sixteen than there had 0:03:41.560 --> 0:03:44.720 been at fourteen. I don't think I ever really started 0:03:44.760 --> 0:03:48.119 his project, but four the tapes in the box sort 0:03:48.160 --> 0:03:52.120 of intrigued me, and they were labeled star Ads by 0:03:52.200 --> 0:03:56.000 Hums one, two, three, and six. The first three were 0:03:56.280 --> 0:04:01.560 nothing but examples of commercials produced by this company. Volume 0:04:01.640 --> 0:04:04.880 one was clearly their big shot. You know, these are 0:04:04.880 --> 0:04:09.920 the ads we've done for either national businesses or which 0:04:10.000 --> 0:04:12.760 came out really, really well and and portray what we 0:04:12.840 --> 0:04:19.600 can do. The second volume seemed to be either regional 0:04:19.680 --> 0:04:23.400 ads or in some cases I'm guessing what were demos 0:04:23.839 --> 0:04:27.120 that perhaps were never produced as full commercials. They have 0:04:27.200 --> 0:04:29.400 sort of an unfinished quality to them in a couple 0:04:29.400 --> 0:04:34.159 of cases. But there were several ads for local newspapers, 0:04:34.360 --> 0:04:38.000 particularly the Detroit News, then a whole bunch of commercials 0:04:38.040 --> 0:04:41.640 for the phone company, and then at the end six 0:04:41.720 --> 0:04:45.800 fabulous ads for a company called Puritan Meets Real. Three 0:04:45.839 --> 0:04:50.520 definitely sounded like locally produced ads for local businesses, and 0:04:50.640 --> 0:04:54.280 had a whole series of radio station jingles done for 0:04:54.320 --> 0:05:04.160 both Canadian and American stations. See I had a bunch 0:05:04.120 --> 0:05:06.680 of partials for Simpson Sears, which is the version of 0:05:06.720 --> 0:05:10.920 Spears that they add in Canada. And then fourth one 0:05:11.000 --> 0:05:13.040 which was labeled six, but I always called it Tape four. 0:05:13.200 --> 0:05:16.359 I only had four tapes. Was a presentation by the 0:05:16.360 --> 0:05:19.479 head of the company. This is Bruce Davis, president of 0:05:19.480 --> 0:05:23.719 Star Ads, explaining the business. In the past thirteen years, 0:05:23.720 --> 0:05:27.520 we have produced over twenty three hundred commercial majority in 0:05:27.560 --> 0:05:31.200 the national and regional category that the salesman there had 0:05:31.279 --> 0:05:33.680 hundreds of samples of ads that he could play for 0:05:33.720 --> 0:05:37.239 the prospective client. Should this presentation prove of interest, please 0:05:37.279 --> 0:05:40.240 ask our representative for more samples of our work. He 0:05:40.360 --> 0:05:43.880 is knowledgeable and has over two hundred examples with him 0:05:43.880 --> 0:05:46.440 talking about how the business worked, what would happen if 0:05:46.440 --> 0:05:49.520 you hired them, etcetera, etcetera. For each of these commercials, 0:05:49.839 --> 0:05:53.560 we did the composition, scoring, and production, and with the 0:05:53.560 --> 0:05:55.480 exception of one or two who we did the lyrics 0:05:55.480 --> 0:05:59.120 as well. My uncle Stu worked for Star Ads. He 0:05:59.160 --> 0:06:01.479 would have been the I with the tape recorder and 0:06:01.520 --> 0:06:04.080 the tapes who walked into somebody's office and said, here's 0:06:04.120 --> 0:06:07.240 what my company can do. How long he worked for them, 0:06:07.279 --> 0:06:10.000 I don't know. He um had several jobs and sales 0:06:10.080 --> 0:06:13.120 during the years I was growing up, so I can't 0:06:13.160 --> 0:06:14.919 give you an exact date for them. I think the 0:06:15.000 --> 0:06:18.240 date on the speech one is seventy, which would mean 0:06:18.240 --> 0:06:20.960 that anything on the realists from then or earlier. I've 0:06:21.000 --> 0:06:23.360 always figured those ads probably are from about the mid 0:06:23.440 --> 0:06:31.000 sixties to nineteen seventy. Let me say something completely graceless. 0:06:31.640 --> 0:06:34.640 The Star ads are weird. Some of the production is 0:06:34.720 --> 0:06:37.520 really great, and the ad copy tends to be awful clever. 0:06:38.200 --> 0:06:41.599 They certainly give a fascinating window into an esoteric time 0:06:41.680 --> 0:06:45.200 and place. It's hard to put your finger on just 0:06:45.360 --> 0:06:49.400 what it is, but there's something a bit off kilter 0:06:50.000 --> 0:06:54.200 about all of them. There was something different about these commercials, 0:06:54.240 --> 0:06:58.120 even from the humorous and musically appealing ones that were 0:06:58.160 --> 0:07:01.840 around at that time. They tried things that I've never 0:07:01.880 --> 0:07:07.440 heard from other ad companies. There's just a freewheeling, loose 0:07:07.480 --> 0:07:10.480 field to these commercials, almost as if some of the 0:07:10.480 --> 0:07:12.600 people that were writing the copy were like, well, let's 0:07:12.640 --> 0:07:16.720 just try this. And the other thing that makes the 0:07:16.760 --> 0:07:21.600 star Ads particularly alluring is that, aside from hints given 0:07:21.600 --> 0:07:24.920 on the four tapes, we really don't know anything about them. 0:07:26.080 --> 0:07:29.680 I have done searches for products from star Ads, but 0:07:29.960 --> 0:07:33.400 the phrase star ads in terms of the recording medium 0:07:33.400 --> 0:07:37.560 has literally never come up. There's a guy that sings 0:07:37.600 --> 0:07:41.200 and talks on a certain high percentage of the commercials 0:07:41.200 --> 0:07:44.280 that I've called the voice of Star Ads, like I 0:07:44.280 --> 0:07:47.240 have no idea who he was or is, and I'm 0:07:47.280 --> 0:07:48.960 not the only one who's tried to figure it out. 0:07:49.720 --> 0:07:51.440 I can't say that I've spent a whole lot of 0:07:51.440 --> 0:07:53.840 time on it because I wouldn't really know where to start. 0:07:54.880 --> 0:07:59.240 Maybe somebody hearing this will know we're going to listen 0:07:59.240 --> 0:08:08.240 to some stars after the break. I was thinking instead 0:08:08.240 --> 0:08:09.960 of me just picking a bunch of tracks this time, 0:08:09.960 --> 0:08:11.720 and we could just go back and forth and play 0:08:11.760 --> 0:08:14.200 like star ed Roulette a little bit. Is there a 0:08:14.240 --> 0:08:18.120 star Eds song that you would like to hear right now? Yeah? 0:08:18.240 --> 0:08:23.120 Puritan doubled him? Whose versions? Then we'll talk about we 0:08:23.160 --> 0:08:26.440 can we can we can talk about my version? Do 0:08:26.560 --> 0:08:29.360 you know what to pack four Tomorrows lunch to satisfy 0:08:29.520 --> 0:08:32.840 that hungry bunch. Puritan has an idea for you. Were 0:08:32.880 --> 0:08:39.640 sure the family will like it too. Take a can 0:08:39.720 --> 0:08:42.880 of Puritan deviled ham and add salary chopped up fine, 0:08:43.280 --> 0:08:46.160 four hard boiled eggs, and some mayonnaise, and for taste 0:08:46.160 --> 0:08:49.280 a dash of wine. Now mix salt together, add pepper 0:08:49.280 --> 0:08:51.319 and salt, and a pinch of cay in is great, 0:08:51.679 --> 0:08:54.080 and pack an extra sandwich. We know they'll say it's 0:08:54.080 --> 0:08:57.760 the best they ever ate. That's the guy I've called 0:08:57.760 --> 0:09:00.199 the voice of star Ads. He does sing to some 0:09:00.280 --> 0:09:02.319 of them. He sung at the beginning of that one, 0:09:02.320 --> 0:09:05.520 but mostly he just talks over music. There's a guitar 0:09:05.559 --> 0:09:07.920 solo in the middle, which is where whoever is playing 0:09:07.960 --> 0:09:10.040 the commercially supposed to keep the voice over for the 0:09:10.120 --> 0:09:13.240 specials and current meats in the local supermarket this week. 0:09:13.880 --> 0:09:15.760 And then you got that lovely jingle at the end 0:09:15.920 --> 0:09:26.920 with the happy turkey women made for you. It did 0:09:26.920 --> 0:09:30.880 a bunch of spots for purits and meats. Right, They're 0:09:30.920 --> 0:09:34.160 all set up more or less the same way. There's 0:09:34.160 --> 0:09:37.080 a couple of different templates, but they all end with 0:09:37.120 --> 0:09:39.400 the same jingle, and some of them have organ behind them. 0:09:39.400 --> 0:09:41.920 That one had a guitar, there's one with a harmonica. 0:09:42.760 --> 0:09:46.360 I'm gonna play your version of the Let's just say 0:09:46.440 --> 0:09:49.800 Yeah in nine nineties six or six ninety seven when 0:09:49.800 --> 0:09:53.640 I was I've recorded my own music since I was sixteen, 0:09:54.320 --> 0:09:57.000 and in n or ninety seven, when I was making 0:09:57.120 --> 0:09:59.400 what I considered to be my fourth sort of collection 0:09:59.559 --> 0:10:03.880 of humorous music, I decided to record a version of 0:10:03.920 --> 0:10:06.400 that commercial because I loved it so much. Do you 0:10:06.440 --> 0:10:10.320 know what to backboard tomorrow? Lunch? To satisfy that bunch 0:10:10.760 --> 0:10:13.560 utan has an idea for you? Where sure the family 0:10:13.600 --> 0:10:20.480 will lock it to take a can of Puritan deviled 0:10:20.520 --> 0:10:24.200 ham and add celery chopped up five four hard boiled eggs, 0:10:24.280 --> 0:10:27.600 and some mayonnaise and tasted dash of wine. That makes 0:10:27.640 --> 0:10:30.480 all together at pepper and salt and a twitch of cayenne. 0:10:30.520 --> 0:10:33.600 It's great. Back an extracise, which we know those days. 0:10:33.679 --> 0:10:37.760 It's the best thing ever. I was low fi in 0:10:37.800 --> 0:10:40.240 those days. I was using a basic four track reel 0:10:40.280 --> 0:10:42.640 to real machine, not a studio one by the time, 0:10:42.679 --> 0:10:45.160 that just plays stereotapes and a sound on sound if 0:10:45.160 --> 0:10:47.800 you bounce things back and forth. So the cloney is 0:10:47.840 --> 0:10:50.319 not great. But this is all me except for the line. 0:10:50.360 --> 0:10:53.880 They're delicious too. I had my five year old daughter 0:10:54.559 --> 0:11:05.800 provide that particular line. Time made you for me. When 0:11:05.800 --> 0:11:08.960 I'm starting the background vocals, there is that you too, 0:11:08.720 --> 0:11:11.160 the whole, Yeah, the whole. All three of those are 0:11:11.160 --> 0:11:13.720 sped up. I was recording with the pitch control pulled 0:11:13.720 --> 0:11:17.400 out so that I would sound higher. So you're up again. 0:11:17.800 --> 0:11:19.720 No I picked that? Oh no, I see, I see, 0:11:19.760 --> 0:11:25.840 I picked your version. Um, forget what you have. I 0:11:25.880 --> 0:11:28.199 have like sixties things. Let's do the Big Boy in 0:11:29.080 --> 0:11:31.680 got you Meet you at the Big Boy at eight 0:11:31.720 --> 0:11:35.160 am for the best hotcakes in town or the precious 0:11:35.200 --> 0:11:38.360 eggs in that coffee that's great. Let French host Golden Brown. 0:11:39.200 --> 0:11:41.679 Meet you at the Big Boy at twelve pm along 0:11:41.720 --> 0:11:44.280 with the rest of the punch. Or a crisp green 0:11:44.360 --> 0:11:47.040 salad and a Big Boy burgergir or Slim Jim sandwich 0:11:47.040 --> 0:11:49.760 for bunch. Meet Chat at the Big Boy at six 0:11:49.760 --> 0:11:53.600 pm four and honest the goodness neal chicken or ham 0:11:53.760 --> 0:11:56.920 or shrimp or beet or pies with homemade taste of feel. 0:11:57.240 --> 0:11:59.400 Meet yet at the Big Boy after talk to that 0:11:59.640 --> 0:12:02.760 late that you can't beat. Meet Jet the Big Boy 0:12:02.760 --> 0:12:05.320 and meet Jet the Big boyle favorite place to eat, 0:12:15.200 --> 0:12:17.400 Meat Jet the Big Boy, and a time for that 0:12:17.600 --> 0:12:20.760 good food you can't beat. Meet Jet the Big Boy 0:12:20.760 --> 0:12:23.320 and meet jat the Big boil favorite place to eat. 0:12:24.360 --> 0:12:26.199 Meet at the Big Boy and meet Chat the Big 0:12:26.240 --> 0:12:29.360 while favorite place to eat. I'll tell you what, man, 0:12:29.440 --> 0:12:33.640 that really swings. That band is really swinging on that. 0:12:33.640 --> 0:12:35.280 That's from the first real the one where they really 0:12:35.360 --> 0:12:37.679 kind of demonstrate their big accounts, and that probably their 0:12:37.679 --> 0:12:41.480 most saleable work. And that's that's a solid commercial. You 0:12:41.480 --> 0:12:44.320 could tune that in. I would think on a certain 0:12:44.400 --> 0:12:46.880 station at least and think you were hearing a record 0:12:46.920 --> 0:12:50.199 that they were playing rather than a commercial. What's odd 0:12:50.240 --> 0:12:53.200 about that is that there's this other commercial from the 0:12:53.240 --> 0:12:56.760 third reel called Hamburger House. Besides the amount of money 0:12:56.800 --> 0:13:00.439 that would into it, it's the same at the Hamburger 0:13:00.480 --> 0:13:03.640 House for the best hotcakes in town, all the finest eggs, 0:13:03.640 --> 0:13:05.640 and the coffee that's great in the toast so goody 0:13:05.720 --> 0:13:09.040 brown meat at noon at the Hamburger House along with 0:13:09.080 --> 0:13:11.320 the rest of them. I can't imagine that, having done 0:13:11.320 --> 0:13:13.760 a national ad for Big Boy, that they then turned 0:13:13.800 --> 0:13:17.280 around for the Hamburger House wherever that was. But the 0:13:17.320 --> 0:13:19.880 other option is just as obnoxious, which would be that 0:13:19.960 --> 0:13:22.600 they wrote a commercial for the Hamburger House and then 0:13:22.679 --> 0:13:25.200 turned around and rewrote it for Big Boy when they 0:13:25.200 --> 0:13:27.840 got a Big Boy at Hamburger House. The Hamburger Houses 0:13:27.880 --> 0:13:31.240 our favorite place to eat. It's hot, and I can't 0:13:31.280 --> 0:13:35.520 imagine a salesman playing both of them potential customer because 0:13:35.520 --> 0:13:37.720 of what it indicates about what they were willing to 0:13:37.760 --> 0:13:41.439 do at the Hamburger House. Where that good Bojivan meet 0:13:41.480 --> 0:13:44.000 to there, soon meet to there. Now our favorite place 0:13:44.040 --> 0:13:47.520 to eat, the Hamburger House. Any old town aren't favorite 0:13:47.559 --> 0:13:52.200 place to eat, Yes, son, I think my preference also 0:13:52.280 --> 0:13:54.080 goes to the ones that are maybe like the catchy 0:13:54.120 --> 0:13:56.520 is the one that sound like almost proper pop songs 0:13:56.600 --> 0:13:58.840 until you like digging at the lyrics. So I'm gonna 0:13:58.840 --> 0:14:02.400 I'll play you this one. Rewar across the continent wherever 0:14:02.440 --> 0:14:05.560 black gold is found, to hear the rhythm of the 0:14:05.600 --> 0:14:09.439 oil raps pumping up foil from the ground, through desert 0:14:09.480 --> 0:14:13.360 plains and over mountains, piped in an endless line, are 0:14:13.360 --> 0:14:16.240 going to make from all left fruit to chroleum speed 0:14:16.240 --> 0:14:20.160 Play seventy nine. When it gets to the great refiner, read, 0:14:20.280 --> 0:14:23.800 there's the big job yet to do to strip banteets 0:14:23.840 --> 0:14:28.080 and cook and squeeze and alclated two same fraction e 0:14:28.520 --> 0:14:33.080 plimer rise and tracting solar replines take from all that 0:14:33.360 --> 0:14:37.720 rich pachroleum feet Place seventy nine. S feet place made 0:14:37.760 --> 0:14:41.360 the big change and the benefits yours and mine, So 0:14:41.440 --> 0:14:44.320 why don't you make the big change to speed Play 0:14:44.400 --> 0:14:47.800 seventy nine. There's a big change in all of those 0:14:47.920 --> 0:14:51.960 stations under the frightful sign sillar up, pillar up, where 0:14:52.000 --> 0:14:55.440 the miners gas get speet Play seventy nine, Super regular 0:14:55.560 --> 0:14:59.360 Steed play seventy nine. This one, I think, and a 0:14:59.400 --> 0:15:01.160 lot of them do. This one does a really good 0:15:01.240 --> 0:15:07.960 job showing how um professional and trained their songwriters were. Yeah, 0:15:08.200 --> 0:15:11.400 somebody had to sit down with the engineers at the 0:15:11.400 --> 0:15:14.760 oil company, now not the executives, but the engineers, and say, 0:15:14.800 --> 0:15:17.600 tell me about how gasoline is made. We're gonna put 0:15:17.640 --> 0:15:20.400 it in a song. It's almost like a TV theme song, 0:15:20.640 --> 0:15:23.520 like Gillian's Island or something. They're laying it out for 0:15:23.560 --> 0:15:26.160 you so you understand when you get to the gas 0:15:26.160 --> 0:15:29.840 station exactly what you're putting into your car. I would 0:15:29.880 --> 0:15:32.840 offer that it's more like Beverly Hill Bill is sure. Sure. 0:15:34.280 --> 0:15:36.800 But also just in the song crap, it's got such 0:15:36.800 --> 0:15:40.000 a build right, Like it's got two key changes in it. 0:15:40.400 --> 0:15:44.040 It's got the percussion ads a layer like every verse, 0:15:44.400 --> 0:15:47.880 the vocals um comeing just with like who's the person 0:15:47.920 --> 0:15:49.760 that turned the os and they turn like call and 0:15:49.800 --> 0:15:53.320 response or there or there or the turning to chorus. No, 0:15:53.480 --> 0:15:57.720 their their production values were incredible given what they did 0:15:57.800 --> 0:15:59.800 for a lot of companies where they didn't have the 0:16:00.040 --> 0:16:02.760 need for the production value. Clearly that they sometimes charge 0:16:02.760 --> 0:16:05.280 people plenty of money for good production because a lot 0:16:05.320 --> 0:16:07.880 of their regional and local ads some of them sound 0:16:07.960 --> 0:16:09.920 like three or four people in a room, and they 0:16:09.920 --> 0:16:12.000 don't do badly with that. But it's just a completely 0:16:12.120 --> 0:16:14.200 it's you wouldn't believe that some of them come from 0:16:14.200 --> 0:16:17.480 the same company. You're turning roulette, Bob, which what you 0:16:17.520 --> 0:16:21.600 want to hear next? Well, let's take a walk. Okay, 0:16:21.960 --> 0:16:25.920 let's take a walk through the yellow Pages. See what 0:16:26.160 --> 0:16:31.320 you have in store. Let's browse around through the nicest 0:16:31.360 --> 0:16:37.200 places and never leave your own front door. Check every page. 0:16:37.240 --> 0:16:43.040 It's a real adventure. Find what you're looking for. Let's 0:16:43.120 --> 0:16:47.000 take a walk through the yellow Pages. Let's take a 0:16:47.080 --> 0:16:51.560 walk once more. You find rosters, coasters, pop up coasters, 0:16:51.640 --> 0:16:54.640 king size beds and old proposers, doctors, lawyers when they 0:16:54.680 --> 0:16:58.720 need them, keats and what you feed them, vender's, vendor's money, lenders, 0:16:58.880 --> 0:17:08.720 quickly pairs, unt defenders, and baby things highlands. Find what 0:17:08.960 --> 0:17:22.040 you're looking for just breading cards and okay, that commercial 0:17:22.160 --> 0:17:25.879 is certifiably insane. It's creative and clever as hell, But 0:17:26.000 --> 0:17:29.400 it's who changes tempos in the middle of a commercial? 0:17:29.880 --> 0:17:32.000 And then who has two sets of people singing two 0:17:32.040 --> 0:17:34.600 different things for the last third of their commercials. And 0:17:34.640 --> 0:17:38.520 they're saying such interesting things too, and she's singing over them. Roasters, coasters, 0:17:38.560 --> 0:17:41.480 pop up toasters, king sized beds and old four posters, doctors, 0:17:41.560 --> 0:17:44.080 lawyers when you need them, parakeets and what you feed them. 0:17:45.800 --> 0:17:48.520 That one is wholly unique. I think, I'm not sure 0:17:48.520 --> 0:17:52.000 I've ever heard anything remotely like that on the radio. 0:17:52.880 --> 0:17:55.200 In terms of ad funding, exactly the same. There's another 0:17:55.280 --> 0:17:57.440 Yellow Page's add that sounds exactly the same as the 0:17:57.520 --> 0:17:59.920 Kmart to me, I'll give you a splash of the 0:18:00.000 --> 0:18:03.600 elevators that I'll play you Kmart home Gersburgers, paints and 0:18:03.680 --> 0:18:08.280 plastics are bills forward your home, gymnastics, come drops, goldfish, pranks, 0:18:08.320 --> 0:18:12.560 engages to find them all in the Yellow Pages, Yellow Pages, 0:18:13.000 --> 0:18:17.520 theemow yellow Pages miss them. And that's this bones what 0:18:17.760 --> 0:18:22.040 they do alphabetically, it's there for you. This is Kmart. 0:18:22.280 --> 0:18:24.719 They got fined with beerware, pots and paints. They got 0:18:24.840 --> 0:18:28.639 Johnson's waxon universal fans, they got DV sets by our Cia, 0:18:28.760 --> 0:18:31.680 They got all the best friends made today, stopped and 0:18:31.800 --> 0:18:35.600 shop that game, got the best in pain friends. They 0:18:35.680 --> 0:18:40.960 guarantee that quality stop the price, Well, yes it is 0:18:41.040 --> 0:18:45.080 similar music. The Yellow Pages add they sound like zombies 0:18:45.280 --> 0:18:48.320 ship start fits not saying it in the balls park 0:18:48.400 --> 0:18:51.160 as broods and foodles. And again the lyrics are fantastic, 0:18:51.359 --> 0:18:54.719 just all sorts of creative but nobody sounds like they 0:18:54.800 --> 0:18:56.600 have any interests. It sounds like they all have a 0:18:56.640 --> 0:18:59.959 dost appointment to get to the kmart. And those guy 0:19:00.200 --> 0:19:02.800 sound engaged to me, like they're excited to be there 0:19:02.840 --> 0:19:04.520 and that you should want to go there, and then 0:19:04.560 --> 0:19:06.720 the chorus. I don't think there's any comparison. Of course, 0:19:06.800 --> 0:19:10.800 the Keymard is indelible. Stop that shop that came charge 0:19:10.840 --> 0:19:17.399 it there. That's very nice. That, by the way, is 0:19:17.440 --> 0:19:19.960 the only commercial on the tape that I actively could 0:19:20.000 --> 0:19:22.520 say I remember hearing this back in the old days 0:19:23.040 --> 0:19:26.800 on the radio. I think the fact that they did. 0:19:27.800 --> 0:19:30.240 But you know, some of these brands and Kymard, it's 0:19:30.240 --> 0:19:32.720 just about his you know, naturally recognized that at least 0:19:32.800 --> 0:19:35.520 at a period of time, just about as big a 0:19:35.600 --> 0:19:37.560 brand as you can get. I mean, like that shows 0:19:37.640 --> 0:19:41.120 just like how how big a client they were getting 0:19:41.160 --> 0:19:43.920 as an advertising company. Yeah, they had a few, and 0:19:44.040 --> 0:19:46.320 Big Boy would be another one. I don't have the 0:19:46.359 --> 0:19:48.760 impression that this was a huge outfit, you know, a 0:19:48.840 --> 0:19:51.480 huge publishing house of any sort, and most of their 0:19:51.520 --> 0:19:55.400 stuff is regional or local. But they attracted with god 0:19:55.480 --> 0:19:57.960 knows how much money a couple of really big stars 0:19:58.119 --> 0:20:00.480 of a previous day. Let let's hear the ptato chip. 0:20:00.960 --> 0:20:03.880 But the chips I don't lie to you getting them 0:20:03.960 --> 0:20:07.000 day and like they said, it's by your after five 0:20:07.119 --> 0:20:12.000 birds the dinner grade for brunch and instant bed will lunch. 0:20:12.119 --> 0:20:16.960 Dast chips just made too much sire alone and great 0:20:17.000 --> 0:20:21.200 and didn't side fat chip made with tender love and care. 0:20:21.320 --> 0:20:25.800 That's quality there. Trying or try it done. Either way, 0:20:25.880 --> 0:20:28.280 it's bag to funnel the chip sat down. There's only 0:20:28.440 --> 0:20:32.600 one I said before Detroit was as far west as 0:20:32.640 --> 0:20:35.080 they went. This is for our potato chip company that 0:20:35.320 --> 0:20:38.800 was regional in Fort Wayne. This is Frankie Lane, who 0:20:39.000 --> 0:20:41.240 was huge in the very end of the forties and 0:20:41.480 --> 0:20:44.760 throughout the early to mid fifties. He was probably ten 0:20:44.880 --> 0:20:47.000 or fifteen years past his prime at this point, but 0:20:47.119 --> 0:20:50.200 still that's a pretty big name to attract for a 0:20:50.280 --> 0:20:53.200 commercial that's gonna run in part of one stage. I 0:20:53.359 --> 0:20:56.560 just gonna try it, Toney. Either way, it's back to funnel, 0:20:56.640 --> 0:21:00.399 the chip sat down. There's only one. Five birds debato chips. 0:21:00.760 --> 0:21:03.719 If anybody listening has ever seen the clip of Johnny 0:21:03.800 --> 0:21:06.800 Carson with the lady that kept potato chips and would 0:21:06.800 --> 0:21:10.000 grab ones that look like famous people are looked like items, 0:21:10.520 --> 0:21:13.119 she worked at the Cipherg's potato chip factory. I have 0:21:13.359 --> 0:21:17.000 a lot of apples and pears and pumpkins, potato chips, 0:21:17.160 --> 0:21:23.280 potato chips. I particularly like an instant vegetable for lunch. Yeah, 0:21:23.440 --> 0:21:28.960 Ronald Reagan would approve. I'll give you another food one here. 0:21:29.000 --> 0:21:43.000 This one I found particularly uh weird. Pixels Burgers, Tucky Burgers, 0:21:44.520 --> 0:22:02.280 god best burger. Let me say first off that as 0:22:02.320 --> 0:22:05.560 a musician and as a music lover, I am forever 0:22:05.720 --> 0:22:09.560 in love with people singing sixth chords. You bring me 0:22:09.640 --> 0:22:12.080 somebody singing six chords, and I'll marry you. So that 0:22:12.200 --> 0:22:14.640 one's right up my alley. You've got all those tight harmonies, 0:22:14.680 --> 0:22:16.879 You've got all those those neat little six and seventh 0:22:16.920 --> 0:22:34.240 chords in there. To Kentucky. Kentucky switched to Kentucky around 0:22:34.440 --> 0:22:38.240 nineteen sixty nine. Apparently, Kentucky Fried Chicken tried to spin 0:22:38.320 --> 0:22:42.000 off into the beef market. It's kind of funny that 0:22:42.040 --> 0:22:45.439 they're advertising hamburgers there, because apparently Kentucky Beef was much 0:22:45.520 --> 0:22:48.360 more about roast beef sandwiches and trying to compete with Arby's. 0:22:49.080 --> 0:22:51.280 I think it's weird, number one, that they tried to 0:22:51.359 --> 0:22:53.480 move on from what they were successful with and tried 0:22:53.600 --> 0:22:56.600 something as niche as as Arby's to to compete with. 0:22:57.200 --> 0:22:59.760 And I'm doubly weird that if they started advertising it, 0:23:00.080 --> 0:23:02.159 they made it all about hamburgers, which apparently was not 0:23:02.240 --> 0:23:04.920 their main product, and the whole thing seems to have 0:23:05.040 --> 0:23:08.160 died a very rapid depth. Anyway, I had never heard 0:23:08.200 --> 0:23:12.639 of Kentucky Beef. No, I'll do the other celebrity one, 0:23:12.720 --> 0:23:16.119 which is Text Williams. He had had a number one 0:23:16.200 --> 0:23:18.560 hit in the late fourties with Smoke that Cigarette, which 0:23:18.560 --> 0:23:21.480 is off the Truck's Great record st. Peter at the 0:23:21.520 --> 0:23:24.159 Golden Gate that you hates to make him wait, but 0:23:24.359 --> 0:23:29.920 you just gotta have another cigarette. His voice had deep, 0:23:29.960 --> 0:23:32.200 and considerably since that was already deep by the time 0:23:32.240 --> 0:23:34.239 he made that record, but on his later records it's 0:23:34.520 --> 0:23:38.520 it's extremely deep. He's the right voice for the tone 0:23:38.640 --> 0:23:44.800 of this commercial. Does your car sound like an Ovi seventeen. 0:23:46.600 --> 0:23:51.639 Are you losing power and waste and gasoline? Does your 0:23:51.680 --> 0:23:55.320 car sound like it's shot because the muzzler's gone to pot. 0:23:55.880 --> 0:23:58.879 We'll just bring it down to the day the smugglers shop. 0:24:01.200 --> 0:24:04.200 I don't know how you can get more local. Baby 0:24:04.320 --> 0:24:07.560 David's Muffler was a global chain, but I don't think 0:24:07.640 --> 0:24:09.560 that was a big chain across the whole card. You're 0:24:09.560 --> 0:24:11.920 like Big Boy, and yet here's somebody spending a ton 0:24:12.000 --> 0:24:19.760 of money on a celebrity and a big band. You 0:24:19.880 --> 0:24:23.000 get your muffler in a wink follow a lot less 0:24:23.040 --> 0:24:27.040 than you think, So come on down to the day Muffler. 0:24:29.800 --> 0:24:32.000 Pretty much the same band as I'm Big Boy, I suppose, 0:24:32.080 --> 0:24:34.320 don't you think. Yeah they're swinging, man, the way they 0:24:34.359 --> 0:24:37.440 make those horns squeal, I mean they're all good. I'm 0:24:37.440 --> 0:24:41.960 not all good. No, no, no no. Did I send 0:24:42.000 --> 0:24:44.920 you that other Hamburger House one with a weird jazz backing, Yeah? 0:24:45.000 --> 0:24:51.480