1 00:00:00,320 --> 00:00:03,279 Speaker 1: The music commercials you are about to hear were created 2 00:00:03,320 --> 00:00:12,360 Speaker 1: for advertising agencies by star As International. Ephemeral is a 3 00:00:12,360 --> 00:00:17,160 Speaker 1: production of I Heeart three D audio for full exposure 4 00:00:17,760 --> 00:00:23,599 Speaker 1: listen with that phone? Hey, well Hi, can you hear 5 00:00:23,600 --> 00:00:32,160 Speaker 1: this if I play this? Yeah? Fabulous? As long time 6 00:00:32,200 --> 00:00:37,120 Speaker 1: listeners already know, this is Bob Purse, would you mind 7 00:00:37,159 --> 00:00:40,120 Speaker 1: introducing yourself, just just for those that maybe don't know 8 00:00:40,159 --> 00:00:42,640 Speaker 1: you already? All right, my name is Bob Purse. I 9 00:00:42,680 --> 00:00:45,839 Speaker 1: live in Arcton Heights, Illinois, and I have been a 10 00:00:45,880 --> 00:00:48,839 Speaker 1: serious collector of all manner of recorded sounds since my 11 00:00:48,920 --> 00:00:51,879 Speaker 1: early twenties. Let's let's I've estimated that I probably have 12 00:00:52,080 --> 00:00:58,840 Speaker 1: had close to ten thousand recordings, albums, real, real tapes, videos, 13 00:00:59,240 --> 00:01:04,120 Speaker 1: anything else that's something might have been recorded on. Though 14 00:01:04,160 --> 00:01:06,720 Speaker 1: I never asked him whether or not he'd like to be, 15 00:01:07,280 --> 00:01:10,920 Speaker 1: Bob is kind of the godfather of this podcast. Our 16 00:01:11,000 --> 00:01:16,800 Speaker 1: pilot begins with a tape he found, and we focused 17 00:01:16,840 --> 00:01:23,480 Speaker 1: on parts of his collection in our episodes Reputation, The 18 00:01:23,560 --> 00:01:31,360 Speaker 1: Tallest Rock, Oh See Black, and the Musical Memories of 19 00:01:31,440 --> 00:01:41,880 Speaker 1: Camp Navn. Something about hearing stuff from an era that 20 00:01:41,920 --> 00:01:44,200 Speaker 1: I didn't live through for whatever reason that that just 21 00:01:44,319 --> 00:01:48,760 Speaker 1: fascinates me. My family was one of the first to 22 00:01:49,040 --> 00:01:51,680 Speaker 1: obtain a real to real machine when they were pretty 23 00:01:51,720 --> 00:01:54,480 Speaker 1: much only used in studios. So when I was a 24 00:01:54,480 --> 00:01:57,840 Speaker 1: little kid, we had recordings of my family from before 25 00:01:57,880 --> 00:02:01,560 Speaker 1: I was born. Obviously, that's what everybody has now and 26 00:02:01,680 --> 00:02:04,280 Speaker 1: has had for years and years, But in nineteen sixty four, 27 00:02:04,280 --> 00:02:06,640 Speaker 1: when I was four, I guarantee you nobody I knew 28 00:02:06,640 --> 00:02:09,600 Speaker 1: had recordings of their older siblings or their parents from 29 00:02:09,600 --> 00:02:12,880 Speaker 1: before they were born. So I was fascinated by it. 30 00:02:13,280 --> 00:02:16,000 Speaker 1: As my mother used to say, her main concern about 31 00:02:16,000 --> 00:02:17,640 Speaker 1: me was how to get me to stop playing with 32 00:02:17,680 --> 00:02:20,760 Speaker 1: the tape recorder, And there are endless recordings of me 33 00:02:21,000 --> 00:02:23,720 Speaker 1: on whatever available space. There was What I think of? 34 00:02:25,320 --> 00:02:28,080 Speaker 1: What did I think of? By the time I was 35 00:02:28,120 --> 00:02:31,760 Speaker 1: a teenager, fourteen or fifteen, we had upwards of a 36 00:02:31,840 --> 00:02:35,440 Speaker 1: hundred and thirty hundred forty tapes recorded by our family. 37 00:02:36,360 --> 00:02:37,840 Speaker 1: Some of them are our family, a lot of them 38 00:02:37,880 --> 00:02:39,840 Speaker 1: off the air. My mom was a professional singer, so 39 00:02:39,919 --> 00:02:43,880 Speaker 1: some of them were of her performances. I decided that 40 00:02:44,120 --> 00:02:46,320 Speaker 1: we needed to have these in some sort of order, 41 00:02:46,760 --> 00:02:50,359 Speaker 1: which entailed me listening to every moment of every one 42 00:02:50,360 --> 00:02:54,560 Speaker 1: of those tapes and writing down exactly what was on them, 43 00:02:54,639 --> 00:02:56,960 Speaker 1: where it was on them, and then making a separate 44 00:02:57,000 --> 00:03:01,000 Speaker 1: listing of where anything that could possibly be considered important 45 00:03:01,080 --> 00:03:03,519 Speaker 1: or the people would want to hear again, and turning 46 00:03:03,520 --> 00:03:06,160 Speaker 1: that into a catalog. I want to say I did 47 00:03:06,200 --> 00:03:08,320 Speaker 1: that from the summer seventy four, probably to the end 48 00:03:08,320 --> 00:03:11,680 Speaker 1: of the summer seventy I'm sixty one now, so it 49 00:03:11,800 --> 00:03:18,639 Speaker 1: was a while ago. At some point my uncle Stu, 50 00:03:18,760 --> 00:03:21,600 Speaker 1: who was my mom's brother, heard about what I had 51 00:03:21,680 --> 00:03:25,040 Speaker 1: done and said he had a much smaller box of tapes, 52 00:03:25,160 --> 00:03:27,960 Speaker 1: and would I do the same thing with his tapes? 53 00:03:28,320 --> 00:03:31,720 Speaker 1: And I said, yeah, I didn't really have any sort 54 00:03:31,760 --> 00:03:34,800 Speaker 1: of emotional connection to what was on his tapes. And 55 00:03:34,840 --> 00:03:36,960 Speaker 1: if you think about yourself at age sixteen, that's when 56 00:03:37,000 --> 00:03:39,560 Speaker 1: your world is expanding, and there was a lot more 57 00:03:39,600 --> 00:03:41,520 Speaker 1: going on in my life at sixteen than there had 58 00:03:41,560 --> 00:03:44,720 Speaker 1: been at fourteen. I don't think I ever really started 59 00:03:44,760 --> 00:03:48,119 Speaker 1: his project, but four the tapes in the box sort 60 00:03:48,160 --> 00:03:52,120 Speaker 1: of intrigued me, and they were labeled star Ads by 61 00:03:52,200 --> 00:03:56,000 Speaker 1: Hums one, two, three, and six. The first three were 62 00:03:56,280 --> 00:04:01,560 Speaker 1: nothing but examples of commercials produced by this company. Volume 63 00:04:01,640 --> 00:04:04,880 Speaker 1: one was clearly their big shot. You know, these are 64 00:04:04,880 --> 00:04:09,920 Speaker 1: the ads we've done for either national businesses or which 65 00:04:10,000 --> 00:04:12,760 Speaker 1: came out really, really well and and portray what we 66 00:04:12,840 --> 00:04:19,600 Speaker 1: can do. The second volume seemed to be either regional 67 00:04:19,680 --> 00:04:23,400 Speaker 1: ads or in some cases I'm guessing what were demos 68 00:04:23,839 --> 00:04:27,120 Speaker 1: that perhaps were never produced as full commercials. They have 69 00:04:27,200 --> 00:04:29,400 Speaker 1: sort of an unfinished quality to them in a couple 70 00:04:29,400 --> 00:04:34,159 Speaker 1: of cases. But there were several ads for local newspapers, 71 00:04:34,360 --> 00:04:38,000 Speaker 1: particularly the Detroit News, then a whole bunch of commercials 72 00:04:38,040 --> 00:04:41,640 Speaker 1: for the phone company, and then at the end six 73 00:04:41,720 --> 00:04:45,800 Speaker 1: fabulous ads for a company called Puritan Meets Real. Three 74 00:04:45,839 --> 00:04:50,520 Speaker 1: definitely sounded like locally produced ads for local businesses, and 75 00:04:50,640 --> 00:04:54,280 Speaker 1: had a whole series of radio station jingles done for 76 00:04:54,320 --> 00:05:04,160 Speaker 1: both Canadian and American stations. See I had a bunch 77 00:05:04,120 --> 00:05:06,680 Speaker 1: of partials for Simpson Sears, which is the version of 78 00:05:06,720 --> 00:05:10,920 Speaker 1: Spears that they add in Canada. And then fourth one 79 00:05:11,000 --> 00:05:13,040 Speaker 1: which was labeled six, but I always called it Tape four. 80 00:05:13,200 --> 00:05:16,359 Speaker 1: I only had four tapes. Was a presentation by the 81 00:05:16,360 --> 00:05:19,479 Speaker 1: head of the company. This is Bruce Davis, president of 82 00:05:19,480 --> 00:05:23,719 Speaker 1: Star Ads, explaining the business. In the past thirteen years, 83 00:05:23,720 --> 00:05:27,520 Speaker 1: we have produced over twenty three hundred commercial majority in 84 00:05:27,560 --> 00:05:31,200 Speaker 1: the national and regional category that the salesman there had 85 00:05:31,279 --> 00:05:33,680 Speaker 1: hundreds of samples of ads that he could play for 86 00:05:33,720 --> 00:05:37,239 Speaker 1: the prospective client. Should this presentation prove of interest, please 87 00:05:37,279 --> 00:05:40,240 Speaker 1: ask our representative for more samples of our work. He 88 00:05:40,360 --> 00:05:43,880 Speaker 1: is knowledgeable and has over two hundred examples with him 89 00:05:43,880 --> 00:05:46,440 Speaker 1: talking about how the business worked, what would happen if 90 00:05:46,440 --> 00:05:49,520 Speaker 1: you hired them, etcetera, etcetera. For each of these commercials, 91 00:05:49,839 --> 00:05:53,560 Speaker 1: we did the composition, scoring, and production, and with the 92 00:05:53,560 --> 00:05:55,480 Speaker 1: exception of one or two who we did the lyrics 93 00:05:55,480 --> 00:05:59,120 Speaker 1: as well. My uncle Stu worked for Star Ads. He 94 00:05:59,160 --> 00:06:01,479 Speaker 1: would have been the I with the tape recorder and 95 00:06:01,520 --> 00:06:04,080 Speaker 1: the tapes who walked into somebody's office and said, here's 96 00:06:04,120 --> 00:06:07,240 Speaker 1: what my company can do. How long he worked for them, 97 00:06:07,279 --> 00:06:10,000 Speaker 1: I don't know. He um had several jobs and sales 98 00:06:10,080 --> 00:06:13,120 Speaker 1: during the years I was growing up, so I can't 99 00:06:13,160 --> 00:06:14,919 Speaker 1: give you an exact date for them. I think the 100 00:06:15,000 --> 00:06:18,240 Speaker 1: date on the speech one is seventy, which would mean 101 00:06:18,240 --> 00:06:20,960 Speaker 1: that anything on the realists from then or earlier. I've 102 00:06:21,000 --> 00:06:23,360 Speaker 1: always figured those ads probably are from about the mid 103 00:06:23,440 --> 00:06:31,000 Speaker 1: sixties to nineteen seventy. Let me say something completely graceless. 104 00:06:31,640 --> 00:06:34,640 Speaker 1: The Star ads are weird. Some of the production is 105 00:06:34,720 --> 00:06:37,520 Speaker 1: really great, and the ad copy tends to be awful clever. 106 00:06:38,200 --> 00:06:41,599 Speaker 1: They certainly give a fascinating window into an esoteric time 107 00:06:41,680 --> 00:06:45,200 Speaker 1: and place. It's hard to put your finger on just 108 00:06:45,360 --> 00:06:49,400 Speaker 1: what it is, but there's something a bit off kilter 109 00:06:50,000 --> 00:06:54,200 Speaker 1: about all of them. There was something different about these commercials, 110 00:06:54,240 --> 00:06:58,120 Speaker 1: even from the humorous and musically appealing ones that were 111 00:06:58,160 --> 00:07:01,840 Speaker 1: around at that time. They tried things that I've never 112 00:07:01,880 --> 00:07:07,440 Speaker 1: heard from other ad companies. There's just a freewheeling, loose 113 00:07:07,480 --> 00:07:10,480 Speaker 1: field to these commercials, almost as if some of the 114 00:07:10,480 --> 00:07:12,600 Speaker 1: people that were writing the copy were like, well, let's 115 00:07:12,640 --> 00:07:16,720 Speaker 1: just try this. And the other thing that makes the 116 00:07:16,760 --> 00:07:21,600 Speaker 1: star Ads particularly alluring is that, aside from hints given 117 00:07:21,600 --> 00:07:24,920 Speaker 1: on the four tapes, we really don't know anything about them. 118 00:07:26,080 --> 00:07:29,680 Speaker 1: I have done searches for products from star Ads, but 119 00:07:29,960 --> 00:07:33,400 Speaker 1: the phrase star ads in terms of the recording medium 120 00:07:33,400 --> 00:07:37,560 Speaker 1: has literally never come up. There's a guy that sings 121 00:07:37,600 --> 00:07:41,200 Speaker 1: and talks on a certain high percentage of the commercials 122 00:07:41,200 --> 00:07:44,280 Speaker 1: that I've called the voice of Star Ads, like I 123 00:07:44,280 --> 00:07:47,240 Speaker 1: have no idea who he was or is, and I'm 124 00:07:47,280 --> 00:07:48,960 Speaker 1: not the only one who's tried to figure it out. 125 00:07:49,720 --> 00:07:51,440 Speaker 1: I can't say that I've spent a whole lot of 126 00:07:51,440 --> 00:07:53,840 Speaker 1: time on it because I wouldn't really know where to start. 127 00:07:54,880 --> 00:07:59,240 Speaker 1: Maybe somebody hearing this will know we're going to listen 128 00:07:59,240 --> 00:08:08,240 Speaker 1: to some stars after the break. I was thinking instead 129 00:08:08,240 --> 00:08:09,960 Speaker 1: of me just picking a bunch of tracks this time, 130 00:08:09,960 --> 00:08:11,720 Speaker 1: and we could just go back and forth and play 131 00:08:11,760 --> 00:08:14,200 Speaker 1: like star ed Roulette a little bit. Is there a 132 00:08:14,240 --> 00:08:18,120 Speaker 1: star Eds song that you would like to hear right now? Yeah? 133 00:08:18,240 --> 00:08:23,120 Speaker 1: Puritan doubled him? Whose versions? Then we'll talk about we 134 00:08:23,160 --> 00:08:26,440 Speaker 1: can we can we can talk about my version? Do 135 00:08:26,560 --> 00:08:29,360 Speaker 1: you know what to pack four Tomorrows lunch to satisfy 136 00:08:29,520 --> 00:08:32,840 Speaker 1: that hungry bunch. Puritan has an idea for you. Were 137 00:08:32,880 --> 00:08:39,640 Speaker 1: sure the family will like it too. Take a can 138 00:08:39,720 --> 00:08:42,880 Speaker 1: of Puritan deviled ham and add salary chopped up fine, 139 00:08:43,280 --> 00:08:46,160 Speaker 1: four hard boiled eggs, and some mayonnaise, and for taste 140 00:08:46,160 --> 00:08:49,280 Speaker 1: a dash of wine. Now mix salt together, add pepper 141 00:08:49,280 --> 00:08:51,319 Speaker 1: and salt, and a pinch of cay in is great, 142 00:08:51,679 --> 00:08:54,080 Speaker 1: and pack an extra sandwich. We know they'll say it's 143 00:08:54,080 --> 00:08:57,760 Speaker 1: the best they ever ate. That's the guy I've called 144 00:08:57,760 --> 00:09:00,199 Speaker 1: the voice of star Ads. He does sing to some 145 00:09:00,280 --> 00:09:02,319 Speaker 1: of them. He sung at the beginning of that one, 146 00:09:02,320 --> 00:09:05,520 Speaker 1: but mostly he just talks over music. There's a guitar 147 00:09:05,559 --> 00:09:07,920 Speaker 1: solo in the middle, which is where whoever is playing 148 00:09:07,960 --> 00:09:10,040 Speaker 1: the commercially supposed to keep the voice over for the 149 00:09:10,120 --> 00:09:13,240 Speaker 1: specials and current meats in the local supermarket this week. 150 00:09:13,880 --> 00:09:15,760 Speaker 1: And then you got that lovely jingle at the end 151 00:09:15,920 --> 00:09:26,920 Speaker 1: with the happy turkey women made for you. It did 152 00:09:26,920 --> 00:09:30,880 Speaker 1: a bunch of spots for purits and meats. Right, They're 153 00:09:30,920 --> 00:09:34,160 Speaker 1: all set up more or less the same way. There's 154 00:09:34,160 --> 00:09:37,080 Speaker 1: a couple of different templates, but they all end with 155 00:09:37,120 --> 00:09:39,400 Speaker 1: the same jingle, and some of them have organ behind them. 156 00:09:39,400 --> 00:09:41,920 Speaker 1: That one had a guitar, there's one with a harmonica. 157 00:09:42,760 --> 00:09:46,360 Speaker 1: I'm gonna play your version of the Let's just say 158 00:09:46,440 --> 00:09:49,800 Speaker 1: Yeah in nine nineties six or six ninety seven when 159 00:09:49,800 --> 00:09:53,640 Speaker 1: I was I've recorded my own music since I was sixteen, 160 00:09:54,320 --> 00:09:57,000 Speaker 1: and in n or ninety seven, when I was making 161 00:09:57,120 --> 00:09:59,400 Speaker 1: what I considered to be my fourth sort of collection 162 00:09:59,559 --> 00:10:03,880 Speaker 1: of humorous music, I decided to record a version of 163 00:10:03,920 --> 00:10:06,400 Speaker 1: that commercial because I loved it so much. Do you 164 00:10:06,440 --> 00:10:10,320 Speaker 1: know what to backboard tomorrow? Lunch? To satisfy that bunch 165 00:10:10,760 --> 00:10:13,560 Speaker 1: utan has an idea for you? Where sure the family 166 00:10:13,600 --> 00:10:20,480 Speaker 1: will lock it to take a can of Puritan deviled 167 00:10:20,520 --> 00:10:24,200 Speaker 1: ham and add celery chopped up five four hard boiled eggs, 168 00:10:24,280 --> 00:10:27,600 Speaker 1: and some mayonnaise and tasted dash of wine. That makes 169 00:10:27,640 --> 00:10:30,480 Speaker 1: all together at pepper and salt and a twitch of cayenne. 170 00:10:30,520 --> 00:10:33,600 Speaker 1: It's great. Back an extracise, which we know those days. 171 00:10:33,679 --> 00:10:37,760 Speaker 1: It's the best thing ever. I was low fi in 172 00:10:37,800 --> 00:10:40,240 Speaker 1: those days. I was using a basic four track reel 173 00:10:40,280 --> 00:10:42,640 Speaker 1: to real machine, not a studio one by the time, 174 00:10:42,679 --> 00:10:45,160 Speaker 1: that just plays stereotapes and a sound on sound if 175 00:10:45,160 --> 00:10:47,800 Speaker 1: you bounce things back and forth. So the cloney is 176 00:10:47,840 --> 00:10:50,319 Speaker 1: not great. But this is all me except for the line. 177 00:10:50,360 --> 00:10:53,880 Speaker 1: They're delicious too. I had my five year old daughter 178 00:10:54,559 --> 00:11:05,800 Speaker 1: provide that particular line. Time made you for me. When 179 00:11:05,800 --> 00:11:08,960 Speaker 1: I'm starting the background vocals, there is that you too, 180 00:11:08,720 --> 00:11:11,160 Speaker 1: the whole, Yeah, the whole. All three of those are 181 00:11:11,160 --> 00:11:13,720 Speaker 1: sped up. I was recording with the pitch control pulled 182 00:11:13,720 --> 00:11:17,400 Speaker 1: out so that I would sound higher. So you're up again. 183 00:11:17,800 --> 00:11:19,720 Speaker 1: No I picked that? Oh no, I see, I see, 184 00:11:19,760 --> 00:11:25,840 Speaker 1: I picked your version. Um, forget what you have. I 185 00:11:25,880 --> 00:11:28,199 Speaker 1: have like sixties things. Let's do the Big Boy in 186 00:11:29,080 --> 00:11:31,680 Speaker 1: got you Meet you at the Big Boy at eight 187 00:11:31,720 --> 00:11:35,160 Speaker 1: am for the best hotcakes in town or the precious 188 00:11:35,200 --> 00:11:38,360 Speaker 1: eggs in that coffee that's great. Let French host Golden Brown. 189 00:11:39,200 --> 00:11:41,679 Speaker 1: Meet you at the Big Boy at twelve pm along 190 00:11:41,720 --> 00:11:44,280 Speaker 1: with the rest of the punch. Or a crisp green 191 00:11:44,360 --> 00:11:47,040 Speaker 1: salad and a Big Boy burgergir or Slim Jim sandwich 192 00:11:47,040 --> 00:11:49,760 Speaker 1: for bunch. Meet Chat at the Big Boy at six 193 00:11:49,760 --> 00:11:53,600 Speaker 1: pm four and honest the goodness neal chicken or ham 194 00:11:53,760 --> 00:11:56,920 Speaker 1: or shrimp or beet or pies with homemade taste of feel. 195 00:11:57,240 --> 00:11:59,400 Speaker 1: Meet yet at the Big Boy after talk to that 196 00:11:59,640 --> 00:12:02,760 Speaker 1: late that you can't beat. Meet Jet the Big Boy 197 00:12:02,760 --> 00:12:05,320 Speaker 1: and meet Jet the Big boyle favorite place to eat, 198 00:12:15,200 --> 00:12:17,400 Speaker 1: Meat Jet the Big Boy, and a time for that 199 00:12:17,600 --> 00:12:20,760 Speaker 1: good food you can't beat. Meet Jet the Big Boy 200 00:12:20,760 --> 00:12:23,320 Speaker 1: and meet jat the Big boil favorite place to eat. 201 00:12:24,360 --> 00:12:26,199 Speaker 1: Meet at the Big Boy and meet Chat the Big 202 00:12:26,240 --> 00:12:29,360 Speaker 1: while favorite place to eat. I'll tell you what, man, 203 00:12:29,440 --> 00:12:33,640 Speaker 1: that really swings. That band is really swinging on that. 204 00:12:33,640 --> 00:12:35,280 Speaker 1: That's from the first real the one where they really 205 00:12:35,360 --> 00:12:37,679 Speaker 1: kind of demonstrate their big accounts, and that probably their 206 00:12:37,679 --> 00:12:41,480 Speaker 1: most saleable work. And that's that's a solid commercial. You 207 00:12:41,480 --> 00:12:44,320 Speaker 1: could tune that in. I would think on a certain 208 00:12:44,400 --> 00:12:46,880 Speaker 1: station at least and think you were hearing a record 209 00:12:46,920 --> 00:12:50,199 Speaker 1: that they were playing rather than a commercial. What's odd 210 00:12:50,240 --> 00:12:53,200 Speaker 1: about that is that there's this other commercial from the 211 00:12:53,240 --> 00:12:56,760 Speaker 1: third reel called Hamburger House. Besides the amount of money 212 00:12:56,800 --> 00:13:00,439 Speaker 1: that would into it, it's the same at the Hamburger 213 00:13:00,480 --> 00:13:03,640 Speaker 1: House for the best hotcakes in town, all the finest eggs, 214 00:13:03,640 --> 00:13:05,640 Speaker 1: and the coffee that's great in the toast so goody 215 00:13:05,720 --> 00:13:09,040 Speaker 1: brown meat at noon at the Hamburger House along with 216 00:13:09,080 --> 00:13:11,320 Speaker 1: the rest of them. I can't imagine that, having done 217 00:13:11,320 --> 00:13:13,760 Speaker 1: a national ad for Big Boy, that they then turned 218 00:13:13,800 --> 00:13:17,280 Speaker 1: around for the Hamburger House wherever that was. But the 219 00:13:17,320 --> 00:13:19,880 Speaker 1: other option is just as obnoxious, which would be that 220 00:13:19,960 --> 00:13:22,600 Speaker 1: they wrote a commercial for the Hamburger House and then 221 00:13:22,679 --> 00:13:25,200 Speaker 1: turned around and rewrote it for Big Boy when they 222 00:13:25,200 --> 00:13:27,840 Speaker 1: got a Big Boy at Hamburger House. The Hamburger Houses 223 00:13:27,880 --> 00:13:31,240 Speaker 1: our favorite place to eat. It's hot, and I can't 224 00:13:31,280 --> 00:13:35,520 Speaker 1: imagine a salesman playing both of them potential customer because 225 00:13:35,520 --> 00:13:37,720 Speaker 1: of what it indicates about what they were willing to 226 00:13:37,760 --> 00:13:41,439 Speaker 1: do at the Hamburger House. Where that good Bojivan meet 227 00:13:41,480 --> 00:13:44,000 Speaker 1: to there, soon meet to there. Now our favorite place 228 00:13:44,040 --> 00:13:47,520 Speaker 1: to eat, the Hamburger House. Any old town aren't favorite 229 00:13:47,559 --> 00:13:52,200 Speaker 1: place to eat, Yes, son, I think my preference also 230 00:13:52,280 --> 00:13:54,080 Speaker 1: goes to the ones that are maybe like the catchy 231 00:13:54,120 --> 00:13:56,520 Speaker 1: is the one that sound like almost proper pop songs 232 00:13:56,600 --> 00:13:58,840 Speaker 1: until you like digging at the lyrics. So I'm gonna 233 00:13:58,840 --> 00:14:02,400 Speaker 1: I'll play you this one. Rewar across the continent wherever 234 00:14:02,440 --> 00:14:05,560 Speaker 1: black gold is found, to hear the rhythm of the 235 00:14:05,600 --> 00:14:09,439 Speaker 1: oil raps pumping up foil from the ground, through desert 236 00:14:09,480 --> 00:14:13,360 Speaker 1: plains and over mountains, piped in an endless line, are 237 00:14:13,360 --> 00:14:16,240 Speaker 1: going to make from all left fruit to chroleum speed 238 00:14:16,240 --> 00:14:20,160 Speaker 1: Play seventy nine. When it gets to the great refiner, read, 239 00:14:20,280 --> 00:14:23,800 Speaker 1: there's the big job yet to do to strip banteets 240 00:14:23,840 --> 00:14:28,080 Speaker 1: and cook and squeeze and alclated two same fraction e 241 00:14:28,520 --> 00:14:33,080 Speaker 1: plimer rise and tracting solar replines take from all that 242 00:14:33,360 --> 00:14:37,720 Speaker 1: rich pachroleum feet Place seventy nine. S feet place made 243 00:14:37,760 --> 00:14:41,360 Speaker 1: the big change and the benefits yours and mine, So 244 00:14:41,440 --> 00:14:44,320 Speaker 1: why don't you make the big change to speed Play 245 00:14:44,400 --> 00:14:47,800 Speaker 1: seventy nine. There's a big change in all of those 246 00:14:47,920 --> 00:14:51,960 Speaker 1: stations under the frightful sign sillar up, pillar up, where 247 00:14:52,000 --> 00:14:55,440 Speaker 1: the miners gas get speet Play seventy nine, Super regular 248 00:14:55,560 --> 00:14:59,360 Speaker 1: Steed play seventy nine. This one, I think, and a 249 00:14:59,400 --> 00:15:01,160 Speaker 1: lot of them do. This one does a really good 250 00:15:01,240 --> 00:15:07,960 Speaker 1: job showing how um professional and trained their songwriters were. Yeah, 251 00:15:08,200 --> 00:15:11,400 Speaker 1: somebody had to sit down with the engineers at the 252 00:15:11,400 --> 00:15:14,760 Speaker 1: oil company, now not the executives, but the engineers, and say, 253 00:15:14,800 --> 00:15:17,600 Speaker 1: tell me about how gasoline is made. We're gonna put 254 00:15:17,640 --> 00:15:20,400 Speaker 1: it in a song. It's almost like a TV theme song, 255 00:15:20,640 --> 00:15:23,520 Speaker 1: like Gillian's Island or something. They're laying it out for 256 00:15:23,560 --> 00:15:26,160 Speaker 1: you so you understand when you get to the gas 257 00:15:26,160 --> 00:15:29,840 Speaker 1: station exactly what you're putting into your car. I would 258 00:15:29,880 --> 00:15:32,840 Speaker 1: offer that it's more like Beverly Hill Bill is sure. Sure. 259 00:15:34,280 --> 00:15:36,800 Speaker 1: But also just in the song crap, it's got such 260 00:15:36,800 --> 00:15:40,000 Speaker 1: a build right, Like it's got two key changes in it. 261 00:15:40,400 --> 00:15:44,040 Speaker 1: It's got the percussion ads a layer like every verse, 262 00:15:44,400 --> 00:15:47,880 Speaker 1: the vocals um comeing just with like who's the person 263 00:15:47,920 --> 00:15:49,760 Speaker 1: that turned the os and they turn like call and 264 00:15:49,800 --> 00:15:53,320 Speaker 1: response or there or there or the turning to chorus. No, 265 00:15:53,480 --> 00:15:57,720 Speaker 1: their their production values were incredible given what they did 266 00:15:57,800 --> 00:15:59,800 Speaker 1: for a lot of companies where they didn't have the 267 00:16:00,040 --> 00:16:02,760 Speaker 1: need for the production value. Clearly that they sometimes charge 268 00:16:02,760 --> 00:16:05,280 Speaker 1: people plenty of money for good production because a lot 269 00:16:05,320 --> 00:16:07,880 Speaker 1: of their regional and local ads some of them sound 270 00:16:07,960 --> 00:16:09,920 Speaker 1: like three or four people in a room, and they 271 00:16:09,920 --> 00:16:12,000 Speaker 1: don't do badly with that. But it's just a completely 272 00:16:12,120 --> 00:16:14,200 Speaker 1: it's you wouldn't believe that some of them come from 273 00:16:14,200 --> 00:16:17,480 Speaker 1: the same company. You're turning roulette, Bob, which what you 274 00:16:17,520 --> 00:16:21,600 Speaker 1: want to hear next? Well, let's take a walk. Okay, 275 00:16:21,960 --> 00:16:25,920 Speaker 1: let's take a walk through the yellow Pages. See what 276 00:16:26,160 --> 00:16:31,320 Speaker 1: you have in store. Let's browse around through the nicest 277 00:16:31,360 --> 00:16:37,200 Speaker 1: places and never leave your own front door. Check every page. 278 00:16:37,240 --> 00:16:43,040 Speaker 1: It's a real adventure. Find what you're looking for. Let's 279 00:16:43,120 --> 00:16:47,000 Speaker 1: take a walk through the yellow Pages. Let's take a 280 00:16:47,080 --> 00:16:51,560 Speaker 1: walk once more. You find rosters, coasters, pop up coasters, 281 00:16:51,640 --> 00:16:54,640 Speaker 1: king size beds and old proposers, doctors, lawyers when they 282 00:16:54,680 --> 00:16:58,720 Speaker 1: need them, keats and what you feed them, vender's, vendor's money, lenders, 283 00:16:58,880 --> 00:17:08,720 Speaker 1: quickly pairs, unt defenders, and baby things highlands. Find what 284 00:17:08,960 --> 00:17:22,040 Speaker 1: you're looking for just breading cards and okay, that commercial 285 00:17:22,160 --> 00:17:25,879 Speaker 1: is certifiably insane. It's creative and clever as hell, But 286 00:17:26,000 --> 00:17:29,400 Speaker 1: it's who changes tempos in the middle of a commercial? 287 00:17:29,880 --> 00:17:32,000 Speaker 1: And then who has two sets of people singing two 288 00:17:32,040 --> 00:17:34,600 Speaker 1: different things for the last third of their commercials. And 289 00:17:34,640 --> 00:17:38,520 Speaker 1: they're saying such interesting things too, and she's singing over them. Roasters, coasters, 290 00:17:38,560 --> 00:17:41,480 Speaker 1: pop up toasters, king sized beds and old four posters, doctors, 291 00:17:41,560 --> 00:17:44,080 Speaker 1: lawyers when you need them, parakeets and what you feed them. 292 00:17:45,800 --> 00:17:48,520 Speaker 1: That one is wholly unique. I think, I'm not sure 293 00:17:48,520 --> 00:17:52,000 Speaker 1: I've ever heard anything remotely like that on the radio. 294 00:17:52,880 --> 00:17:55,200 Speaker 1: In terms of ad funding, exactly the same. There's another 295 00:17:55,280 --> 00:17:57,440 Speaker 1: Yellow Page's add that sounds exactly the same as the 296 00:17:57,520 --> 00:17:59,920 Speaker 1: Kmart to me, I'll give you a splash of the 297 00:18:00,000 --> 00:18:03,600 Speaker 1: elevators that I'll play you Kmart home Gersburgers, paints and 298 00:18:03,680 --> 00:18:08,280 Speaker 1: plastics are bills forward your home, gymnastics, come drops, goldfish, pranks, 299 00:18:08,320 --> 00:18:12,560 Speaker 1: engages to find them all in the Yellow Pages, Yellow Pages, 300 00:18:13,000 --> 00:18:17,520 Speaker 1: theemow yellow Pages miss them. And that's this bones what 301 00:18:17,760 --> 00:18:22,040 Speaker 1: they do alphabetically, it's there for you. This is Kmart. 302 00:18:22,280 --> 00:18:24,719 Speaker 1: They got fined with beerware, pots and paints. They got 303 00:18:24,840 --> 00:18:28,639 Speaker 1: Johnson's waxon universal fans, they got DV sets by our Cia, 304 00:18:28,760 --> 00:18:31,680 Speaker 1: They got all the best friends made today, stopped and 305 00:18:31,800 --> 00:18:35,600 Speaker 1: shop that game, got the best in pain friends. They 306 00:18:35,680 --> 00:18:40,960 Speaker 1: guarantee that quality stop the price, Well, yes it is 307 00:18:41,040 --> 00:18:45,080 Speaker 1: similar music. The Yellow Pages add they sound like zombies 308 00:18:45,280 --> 00:18:48,320 Speaker 1: ship start fits not saying it in the balls park 309 00:18:48,400 --> 00:18:51,160 Speaker 1: as broods and foodles. And again the lyrics are fantastic, 310 00:18:51,359 --> 00:18:54,719 Speaker 1: just all sorts of creative but nobody sounds like they 311 00:18:54,800 --> 00:18:56,600 Speaker 1: have any interests. It sounds like they all have a 312 00:18:56,640 --> 00:18:59,959 Speaker 1: dost appointment to get to the kmart. And those guy 313 00:19:00,200 --> 00:19:02,800 Speaker 1: sound engaged to me, like they're excited to be there 314 00:19:02,840 --> 00:19:04,520 Speaker 1: and that you should want to go there, and then 315 00:19:04,560 --> 00:19:06,720 Speaker 1: the chorus. I don't think there's any comparison. Of course, 316 00:19:06,800 --> 00:19:10,800 Speaker 1: the Keymard is indelible. Stop that shop that came charge 317 00:19:10,840 --> 00:19:17,399 Speaker 1: it there. That's very nice. That, by the way, is 318 00:19:17,440 --> 00:19:19,960 Speaker 1: the only commercial on the tape that I actively could 319 00:19:20,000 --> 00:19:22,520 Speaker 1: say I remember hearing this back in the old days 320 00:19:23,040 --> 00:19:26,800 Speaker 1: on the radio. I think the fact that they did. 321 00:19:27,800 --> 00:19:30,240 Speaker 1: But you know, some of these brands and Kymard, it's 322 00:19:30,240 --> 00:19:32,720 Speaker 1: just about his you know, naturally recognized that at least 323 00:19:32,800 --> 00:19:35,520 Speaker 1: at a period of time, just about as big a 324 00:19:35,600 --> 00:19:37,560 Speaker 1: brand as you can get. I mean, like that shows 325 00:19:37,640 --> 00:19:41,120 Speaker 1: just like how how big a client they were getting 326 00:19:41,160 --> 00:19:43,920 Speaker 1: as an advertising company. Yeah, they had a few, and 327 00:19:44,040 --> 00:19:46,320 Speaker 1: Big Boy would be another one. I don't have the 328 00:19:46,359 --> 00:19:48,760 Speaker 1: impression that this was a huge outfit, you know, a 329 00:19:48,840 --> 00:19:51,480 Speaker 1: huge publishing house of any sort, and most of their 330 00:19:51,520 --> 00:19:55,400 Speaker 1: stuff is regional or local. But they attracted with god 331 00:19:55,480 --> 00:19:57,960 Speaker 1: knows how much money a couple of really big stars 332 00:19:58,119 --> 00:20:00,480 Speaker 1: of a previous day. Let let's hear the ptato chip. 333 00:20:00,960 --> 00:20:03,880 Speaker 1: But the chips I don't lie to you getting them 334 00:20:03,960 --> 00:20:07,000 Speaker 1: day and like they said, it's by your after five 335 00:20:07,119 --> 00:20:12,000 Speaker 1: birds the dinner grade for brunch and instant bed will lunch. 336 00:20:12,119 --> 00:20:16,960 Speaker 1: Dast chips just made too much sire alone and great 337 00:20:17,000 --> 00:20:21,200 Speaker 1: and didn't side fat chip made with tender love and care. 338 00:20:21,320 --> 00:20:25,800 Speaker 1: That's quality there. Trying or try it done. Either way, 339 00:20:25,880 --> 00:20:28,280 Speaker 1: it's bag to funnel the chip sat down. There's only 340 00:20:28,440 --> 00:20:32,600 Speaker 1: one I said before Detroit was as far west as 341 00:20:32,640 --> 00:20:35,080 Speaker 1: they went. This is for our potato chip company that 342 00:20:35,320 --> 00:20:38,800 Speaker 1: was regional in Fort Wayne. This is Frankie Lane, who 343 00:20:39,000 --> 00:20:41,240 Speaker 1: was huge in the very end of the forties and 344 00:20:41,480 --> 00:20:44,760 Speaker 1: throughout the early to mid fifties. He was probably ten 345 00:20:44,880 --> 00:20:47,000 Speaker 1: or fifteen years past his prime at this point, but 346 00:20:47,119 --> 00:20:50,200 Speaker 1: still that's a pretty big name to attract for a 347 00:20:50,280 --> 00:20:53,200 Speaker 1: commercial that's gonna run in part of one stage. I 348 00:20:53,359 --> 00:20:56,560 Speaker 1: just gonna try it, Toney. Either way, it's back to funnel, 349 00:20:56,640 --> 00:21:00,399 Speaker 1: the chip sat down. There's only one. Five birds debato chips. 350 00:21:00,760 --> 00:21:03,719 Speaker 1: If anybody listening has ever seen the clip of Johnny 351 00:21:03,800 --> 00:21:06,800 Speaker 1: Carson with the lady that kept potato chips and would 352 00:21:06,800 --> 00:21:10,000 Speaker 1: grab ones that look like famous people are looked like items, 353 00:21:10,520 --> 00:21:13,119 Speaker 1: she worked at the Cipherg's potato chip factory. I have 354 00:21:13,359 --> 00:21:17,000 Speaker 1: a lot of apples and pears and pumpkins, potato chips, 355 00:21:17,160 --> 00:21:23,280 Speaker 1: potato chips. I particularly like an instant vegetable for lunch. Yeah, 356 00:21:23,440 --> 00:21:28,960 Speaker 1: Ronald Reagan would approve. I'll give you another food one here. 357 00:21:29,000 --> 00:21:43,000 Speaker 1: This one I found particularly uh weird. Pixels Burgers, Tucky Burgers, 358 00:21:44,520 --> 00:22:02,280 Speaker 1: god best burger. Let me say first off that as 359 00:22:02,320 --> 00:22:05,560 Speaker 1: a musician and as a music lover, I am forever 360 00:22:05,720 --> 00:22:09,560 Speaker 1: in love with people singing sixth chords. You bring me 361 00:22:09,640 --> 00:22:12,080 Speaker 1: somebody singing six chords, and I'll marry you. So that 362 00:22:12,200 --> 00:22:14,640 Speaker 1: one's right up my alley. You've got all those tight harmonies, 363 00:22:14,680 --> 00:22:16,879 Speaker 1: You've got all those those neat little six and seventh 364 00:22:16,920 --> 00:22:34,240 Speaker 1: chords in there. To Kentucky. Kentucky switched to Kentucky around 365 00:22:34,440 --> 00:22:38,240 Speaker 1: nineteen sixty nine. Apparently, Kentucky Fried Chicken tried to spin 366 00:22:38,320 --> 00:22:42,000 Speaker 1: off into the beef market. It's kind of funny that 367 00:22:42,040 --> 00:22:45,439 Speaker 1: they're advertising hamburgers there, because apparently Kentucky Beef was much 368 00:22:45,520 --> 00:22:48,360 Speaker 1: more about roast beef sandwiches and trying to compete with Arby's. 369 00:22:49,080 --> 00:22:51,280 Speaker 1: I think it's weird, number one, that they tried to 370 00:22:51,359 --> 00:22:53,480 Speaker 1: move on from what they were successful with and tried 371 00:22:53,600 --> 00:22:56,600 Speaker 1: something as niche as as Arby's to to compete with. 372 00:22:57,200 --> 00:22:59,760 Speaker 1: And I'm doubly weird that if they started advertising it, 373 00:23:00,080 --> 00:23:02,159 Speaker 1: they made it all about hamburgers, which apparently was not 374 00:23:02,240 --> 00:23:04,920 Speaker 1: their main product, and the whole thing seems to have 375 00:23:05,040 --> 00:23:08,160 Speaker 1: died a very rapid depth. Anyway, I had never heard 376 00:23:08,200 --> 00:23:12,639 Speaker 1: of Kentucky Beef. No, I'll do the other celebrity one, 377 00:23:12,720 --> 00:23:16,119 Speaker 1: which is Text Williams. He had had a number one 378 00:23:16,200 --> 00:23:18,560 Speaker 1: hit in the late fourties with Smoke that Cigarette, which 379 00:23:18,560 --> 00:23:21,480 Speaker 1: is off the Truck's Great record st. Peter at the 380 00:23:21,520 --> 00:23:24,159 Speaker 1: Golden Gate that you hates to make him wait, but 381 00:23:24,359 --> 00:23:29,920 Speaker 1: you just gotta have another cigarette. His voice had deep, 382 00:23:29,960 --> 00:23:32,200 Speaker 1: and considerably since that was already deep by the time 383 00:23:32,240 --> 00:23:34,239 Speaker 1: he made that record, but on his later records it's 384 00:23:34,520 --> 00:23:38,520 Speaker 1: it's extremely deep. He's the right voice for the tone 385 00:23:38,640 --> 00:23:44,800 Speaker 1: of this commercial. Does your car sound like an Ovi seventeen. 386 00:23:46,600 --> 00:23:51,639 Speaker 1: Are you losing power and waste and gasoline? Does your 387 00:23:51,680 --> 00:23:55,320 Speaker 1: car sound like it's shot because the muzzler's gone to pot. 388 00:23:55,880 --> 00:23:58,879 Speaker 1: We'll just bring it down to the day the smugglers shop. 389 00:24:01,200 --> 00:24:04,200 Speaker 1: I don't know how you can get more local. Baby 390 00:24:04,320 --> 00:24:07,560 Speaker 1: David's Muffler was a global chain, but I don't think 391 00:24:07,640 --> 00:24:09,560 Speaker 1: that was a big chain across the whole card. You're 392 00:24:09,560 --> 00:24:11,920 Speaker 1: like Big Boy, and yet here's somebody spending a ton 393 00:24:12,000 --> 00:24:19,760 Speaker 1: of money on a celebrity and a big band. You 394 00:24:19,880 --> 00:24:23,000 Speaker 1: get your muffler in a wink follow a lot less 395 00:24:23,040 --> 00:24:27,040 Speaker 1: than you think, So come on down to the day Muffler. 396 00:24:29,800 --> 00:24:32,000 Speaker 1: Pretty much the same band as I'm Big Boy, I suppose, 397 00:24:32,080 --> 00:24:34,320 Speaker 1: don't you think. Yeah they're swinging, man, the way they 398 00:24:34,359 --> 00:24:37,440 Speaker 1: make those horns squeal, I mean they're all good. I'm 399 00:24:37,440 --> 00:24:41,960 Speaker 1: not all good. No, no, no no. Did I send 400 00:24:42,000 --> 00:24:44,920 Speaker 1: you that other Hamburger House one with a weird jazz backing, Yeah? 401 00:24:45,000 --> 00:24:51,480 Speaker 1: You earth go for it to live good? Thanks, come 402 00:24:53,720 --> 00:25:00,520 Speaker 1: to something special burn. The harmonies on the phrase hamburger 403 00:25:00,560 --> 00:25:03,520 Speaker 1: house are frightening. If a band hit those in the 404 00:25:03,600 --> 00:25:05,600 Speaker 1: midst of going from one thing to another during some 405 00:25:05,720 --> 00:25:08,280 Speaker 1: sort of bebop tun that'll be fine. That's not what 406 00:25:08,480 --> 00:25:18,359 Speaker 1: they're doing. Something special Burger. If you turn this on 407 00:25:18,480 --> 00:25:20,200 Speaker 1: and I don't think you think it was a hit record. 408 00:25:20,359 --> 00:25:21,920 Speaker 1: I don't think you think it was a commercial. I 409 00:25:22,160 --> 00:25:25,600 Speaker 1: think you wonder what the hell was going on any 410 00:25:25,720 --> 00:25:33,920 Speaker 1: kind of me consentation of me to something special Burger 411 00:25:34,119 --> 00:25:46,280 Speaker 1: House and Burger Burger Burger. I also don't think that 412 00:25:46,320 --> 00:25:48,520 Speaker 1: the pitch is so strong and that one like like 413 00:25:48,720 --> 00:25:53,320 Speaker 1: flavor comes alive, things come alive. I don't think I 414 00:25:53,520 --> 00:25:55,520 Speaker 1: don't think that that's the right pitch for a restaurant 415 00:25:55,520 --> 00:25:59,760 Speaker 1: at all. I'll give you a weird one here this 416 00:26:00,240 --> 00:26:07,040 Speaker 1: please for Speedways guided tour please. Now they're crude oil 417 00:26:07,200 --> 00:26:10,199 Speaker 1: comes and clopping up through this and not not amizer 418 00:26:10,880 --> 00:26:13,879 Speaker 1: and round she goes and over and up and comes 419 00:26:13,920 --> 00:26:19,639 Speaker 1: out here like a guys. And then she's fibulized and 420 00:26:19,720 --> 00:26:24,080 Speaker 1: these copper pipes and electro bobulated. Then she sits so 421 00:26:24,440 --> 00:26:30,680 Speaker 1: hip footballized and astro Did you know that's the hardest part. 422 00:26:32,040 --> 00:26:35,520 Speaker 1: I love that it's so weird. What would you think 423 00:26:35,560 --> 00:26:38,280 Speaker 1: coming across that in nineteen sixty seven or sixty eight, 424 00:26:38,680 --> 00:26:41,320 Speaker 1: probably think it was some goofball DJ with a special 425 00:26:41,400 --> 00:26:43,919 Speaker 1: feature or something. I mean, I was eight and sixty 426 00:26:43,960 --> 00:26:46,840 Speaker 1: eight and I remember distinctly my brother listening to Top 427 00:26:46,880 --> 00:26:49,040 Speaker 1: forty radio and all the goofy things that DJs did 428 00:26:49,080 --> 00:26:50,840 Speaker 1: and that would have fit right in, but not as 429 00:26:50,880 --> 00:26:53,640 Speaker 1: a commercial. I mean, it's funny, it's a really really 430 00:26:53,720 --> 00:26:56,640 Speaker 1: funny commercial, but it's not the right length. I think 431 00:26:56,640 --> 00:26:59,680 Speaker 1: it's about forty seconds long. They must have been voiceover 432 00:26:59,800 --> 00:27:02,560 Speaker 1: but for or aption or something, because it's really unclear 433 00:27:02,640 --> 00:27:04,320 Speaker 1: that I've just heard a commercial and I don't know 434 00:27:04,400 --> 00:27:06,879 Speaker 1: what the product is. I'm sure they say speedway guided 435 00:27:06,880 --> 00:27:08,920 Speaker 1: to her right at the top, but this is so 436 00:27:09,040 --> 00:27:10,879 Speaker 1: much weird stuff and you have no idea by the 437 00:27:11,000 --> 00:27:12,600 Speaker 1: end of it. At least I don't like what I 438 00:27:12,760 --> 00:27:18,400 Speaker 1: just heard. After the break, more star ads, including maybe 439 00:27:18,520 --> 00:27:22,520 Speaker 1: the weirdest, each of our least favorites and what seems 440 00:27:22,560 --> 00:27:38,280 Speaker 1: to be their proudest achievement. Um, all right, Kmart, we 441 00:27:38,400 --> 00:27:41,080 Speaker 1: did Big Boy, we did Save Words. We did in 442 00:27:41,200 --> 00:27:46,240 Speaker 1: Davis clover Land Dairy, which is probably my least favorite. Okay, 443 00:27:46,400 --> 00:27:48,000 Speaker 1: we don't have to use that, no, I mean, we 444 00:27:48,040 --> 00:27:49,800 Speaker 1: could play it if you have something interesting to say. 445 00:27:49,840 --> 00:27:51,440 Speaker 1: I wouldn't I don't know that I don't know that 446 00:27:51,560 --> 00:27:54,479 Speaker 1: I do. It's just I'll play It's just a splash 447 00:27:54,560 --> 00:28:03,159 Speaker 1: of it land whom meals where the prize cow slowly 448 00:28:03,320 --> 00:28:07,639 Speaker 1: brows and the clover Since for what it's worth, this 449 00:28:07,760 --> 00:28:12,080 Speaker 1: song has been stuck in my head ever since. Burns 450 00:28:12,119 --> 00:28:16,800 Speaker 1: and milk, sing of French cream, sing of country eggs, 451 00:28:17,160 --> 00:28:22,360 Speaker 1: and but as smooth as so everything comes so far 452 00:28:22,920 --> 00:28:27,119 Speaker 1: fresh from the dairy with cows to you. If you 453 00:28:27,840 --> 00:28:33,159 Speaker 1: don't own account, call north nine to to to to 454 00:28:34,040 --> 00:28:37,880 Speaker 1: sing a song off clover Land and I will sing 455 00:28:38,120 --> 00:28:43,000 Speaker 1: it to everyone. Sings of the farm fresh things that 456 00:28:43,320 --> 00:28:50,760 Speaker 1: come from clover Land to you. I will say where 457 00:28:50,800 --> 00:28:54,040 Speaker 1: the prize cows slowly browsed is one of the greatest 458 00:28:54,120 --> 00:28:59,360 Speaker 1: lines in history. Do you everything about cows browsing? And 459 00:28:59,480 --> 00:29:01,960 Speaker 1: also I I also like if you don't want a cow, 460 00:29:03,320 --> 00:29:09,920 Speaker 1: that's a good line, don't all North nine to to 461 00:29:10,320 --> 00:29:13,200 Speaker 1: to man talk is probably my least favorite out of them, 462 00:29:13,240 --> 00:29:16,920 Speaker 1: being Oh man, mantalk is great. I'm playing mantalk right now. 463 00:29:17,360 --> 00:29:25,160 Speaker 1: Ok Man talk. They make the cause that get the 464 00:29:25,280 --> 00:29:30,760 Speaker 1: wheels to move so forcefully. The telephone the most important 465 00:29:30,880 --> 00:29:34,680 Speaker 1: cogging in the stream. When work is done. They plan 466 00:29:34,840 --> 00:29:39,479 Speaker 1: the fishing for vacation days, and then they talk about 467 00:29:39,640 --> 00:29:44,040 Speaker 1: the giant ones that got away. They plan a lot day, 468 00:29:44,200 --> 00:29:46,800 Speaker 1: do a lot. The phone is what they use for 469 00:29:47,080 --> 00:29:53,920 Speaker 1: man talk, man talking. The phone is what they need 470 00:29:54,080 --> 00:29:58,480 Speaker 1: for business calls of urgency, and what a friend the 471 00:29:58,640 --> 00:30:14,840 Speaker 1: telephone is at veges. It's like it was there a 472 00:30:15,000 --> 00:30:20,160 Speaker 1: need to to like masculize the telephone. I think you 473 00:30:20,240 --> 00:30:22,440 Speaker 1: could listen to that commercial and actually not be sure 474 00:30:22,520 --> 00:30:25,560 Speaker 1: what it was advertising. I also think that sounds like 475 00:30:25,640 --> 00:30:29,959 Speaker 1: a really pretentious set piece from a really bad Broadway musical. 476 00:30:30,480 --> 00:30:32,160 Speaker 1: There's also a kid Talk one if you want to 477 00:30:32,200 --> 00:30:36,720 Speaker 1: hear it, kid Talk Wow. Oh, I definitely want to 478 00:30:36,920 --> 00:30:38,840 Speaker 1: want to run two phones, that ring is one. And 479 00:30:38,920 --> 00:30:42,000 Speaker 1: I want to mention I've had people say that I'm 480 00:30:42,040 --> 00:30:44,840 Speaker 1: overblowing this, but again, these commercials were probably made in 481 00:30:44,880 --> 00:30:47,760 Speaker 1: the mid to late sixties. One of the best hits 482 00:30:47,920 --> 00:30:50,720 Speaker 1: of that entire era, in my opinion, is King of 483 00:30:50,760 --> 00:30:57,360 Speaker 1: the Road by Roger Miller. Traders spot see Rooms split 484 00:30:57,760 --> 00:31:02,160 Speaker 1: fifty cents to my year's song two Phones, that ring 485 00:31:02,280 --> 00:31:05,600 Speaker 1: is one, lift the opening melody in chords from the 486 00:31:05,720 --> 00:31:08,920 Speaker 1: King of the Road. Two Poes, That ring is one, 487 00:31:09,480 --> 00:31:13,200 Speaker 1: make bar easier living. And when you gather up boat, 488 00:31:13,360 --> 00:31:17,040 Speaker 1: that's all the road that really is stop boat giving 489 00:31:17,640 --> 00:31:20,720 Speaker 1: except jim phone, safe time and steps. So don't wait 490 00:31:21,120 --> 00:31:26,320 Speaker 1: to have it done. Busy households, maasy need to phones 491 00:31:26,440 --> 00:31:30,200 Speaker 1: that ring as one. I think that's I think it's 492 00:31:30,240 --> 00:31:32,200 Speaker 1: really catchy. I think that it's got a nice little 493 00:31:32,240 --> 00:31:34,480 Speaker 1: swinging be to it. But it seems like the feel 494 00:31:34,520 --> 00:31:37,080 Speaker 1: of it is definitely to be Stone from Roger Miller record, 495 00:31:37,360 --> 00:31:39,120 Speaker 1: and the first six or eight notes of the melody 496 00:31:39,160 --> 00:31:42,480 Speaker 1: as well extend jim phone, safe time and steps. Don't 497 00:31:42,560 --> 00:31:46,280 Speaker 1: wait to have it done. I don't think you get 498 00:31:46,320 --> 00:31:52,920 Speaker 1: away with that today. Two phones that ring is one, 499 00:31:53,480 --> 00:31:57,200 Speaker 1: make poor easier living. And when you gather up pope, 500 00:31:57,280 --> 00:32:01,040 Speaker 1: that's all there roll that really it is not booking. 501 00:32:01,920 --> 00:32:05,280 Speaker 1: Let's do fun full originals, questions on the crazy side, 502 00:32:05,360 --> 00:32:08,320 Speaker 1: made to autograph, goofy, cookie colorful. Each one is worth 503 00:32:08,360 --> 00:32:10,360 Speaker 1: the laugh. There's the soccer to me friends who kill me, 504 00:32:10,400 --> 00:32:12,280 Speaker 1: friends who send me too, and one for friends of 505 00:32:12,360 --> 00:32:14,720 Speaker 1: fracture me that could be you or you. Fund full 506 00:32:14,720 --> 00:32:19,600 Speaker 1: of reginals. Fun Full of originals want to play me 507 00:32:19,720 --> 00:32:21,680 Speaker 1: to cutter within the stuff playmate line, we have a 508 00:32:21,720 --> 00:32:24,200 Speaker 1: bearer called Raisin Barnaby, who really flipped your mind. There's 509 00:32:24,240 --> 00:32:26,960 Speaker 1: a monkey much and Monty, Roguish Rodney Roding, dig Fat 510 00:32:27,040 --> 00:32:30,760 Speaker 1: Punge and Penelope the super groovy big fun Full of Originals. 511 00:32:30,800 --> 00:32:35,600 Speaker 1: Fun Full Originals original heroic. Herby is a pin cow. 512 00:32:35,720 --> 00:32:38,120 Speaker 1: He's a hippoll kind of guy. Daffy daff means a donkey, 513 00:32:38,200 --> 00:32:40,760 Speaker 1: cuppy Titus. He's not shy and he's furies kind of foxy. 514 00:32:40,840 --> 00:32:42,680 Speaker 1: Joined the income and be cool. Get your friends to 515 00:32:42,680 --> 00:32:45,000 Speaker 1: autograph from when you grooping there at school. Keep all 516 00:32:45,080 --> 00:32:47,520 Speaker 1: the cut of characters and charming chums around my quiver 517 00:32:47,600 --> 00:32:50,160 Speaker 1: and quincy quarterback or homesick homer Hound. Here's the Leopard, 518 00:32:50,240 --> 00:32:52,880 Speaker 1: lopan Lonnie chorus Koy because she's a coyle. Harmonious Harvey 519 00:32:52,920 --> 00:32:55,080 Speaker 1: he's a hippie, lovable lords Jeess, a dog put cowardy 520 00:32:55,160 --> 00:32:57,400 Speaker 1: culvert in your cave Man events is actually man. He's high. 521 00:32:57,480 --> 00:32:59,200 Speaker 1: So we have twenty one Matt character. Is he just 522 00:32:59,280 --> 00:33:01,320 Speaker 1: something kind of guy? Now you've met the members of 523 00:33:01,360 --> 00:33:03,960 Speaker 1: our fun Field family tree that your very favorite playmates. 524 00:33:04,040 --> 00:33:10,520 Speaker 1: Enjoying the family Originals fun Full Originals Originals. I want 525 00:33:10,560 --> 00:33:11,960 Speaker 1: to know how many times he had to do that, 526 00:33:12,080 --> 00:33:14,080 Speaker 1: and how much they had to stitch together, because that's 527 00:33:14,080 --> 00:33:18,480 Speaker 1: a bravado performance. I hear one cross fade. There could 528 00:33:18,520 --> 00:33:21,760 Speaker 1: be more, but I hear one where he actually overlaps himself. 529 00:33:22,440 --> 00:33:27,160 Speaker 1: That one is so so sixties psychedelias. I would love 530 00:33:27,240 --> 00:33:29,800 Speaker 1: to see the products. Whatever the fund full originals were, 531 00:33:29,840 --> 00:33:32,040 Speaker 1: it certainly lost to time. I think I've looked that 532 00:33:32,120 --> 00:33:35,000 Speaker 1: up without any sort of success. Either it was something 533 00:33:35,280 --> 00:33:38,760 Speaker 1: very local or something that simply didn't take off. Let's 534 00:33:38,760 --> 00:33:44,680 Speaker 1: do the new tiger in town. All right, there's a 535 00:33:44,760 --> 00:33:47,720 Speaker 1: new tiger in town. There's a new tiger in town. 536 00:33:48,040 --> 00:33:50,640 Speaker 1: It's the big new Marcus fifty. It's got the tiger's 537 00:33:50,680 --> 00:33:53,719 Speaker 1: power and the tiger's drive. Again, there's probably a national 538 00:33:53,960 --> 00:33:57,160 Speaker 1: contract for mercury beneath that coats so keen and sleek. 539 00:33:57,240 --> 00:33:59,680 Speaker 1: The sin was was rippled like a lightning, streaking glides 540 00:33:59,680 --> 00:34:01,800 Speaker 1: island as a cat, and it gets where you're going 541 00:34:01,840 --> 00:34:06,440 Speaker 1: and nothing flattened. With a really interesting arrangement. It's a 542 00:34:06,480 --> 00:34:09,080 Speaker 1: savage beauty with a brand new name. At hers politely 543 00:34:09,120 --> 00:34:10,839 Speaker 1: if you like a tame, but give it the gas 544 00:34:10,960 --> 00:34:13,680 Speaker 1: and watch chip pounds. There's steely muscle in every ounce. 545 00:34:14,000 --> 00:34:15,560 Speaker 1: That a whole lot of commercials I've ever heard that 546 00:34:15,680 --> 00:34:18,760 Speaker 1: sounds remotely like that. That's the big numeric as fifty 547 00:34:19,120 --> 00:34:21,600 Speaker 1: with the motor that feels like it's alive. The dealer's 548 00:34:21,640 --> 00:34:23,440 Speaker 1: got one caged for you, and you can be a 549 00:34:23,480 --> 00:34:30,080 Speaker 1: tiger tamer to come in and ride the tiger. There's 550 00:34:30,080 --> 00:34:32,360 Speaker 1: a new tiger in town. Get the car with the 551 00:34:32,400 --> 00:34:39,960 Speaker 1: tiger's power and drive. Get the big numeric as fifty five. Okay, 552 00:34:40,000 --> 00:34:42,280 Speaker 1: people size ads, right, that's the one I was thinking. 553 00:34:44,640 --> 00:34:47,719 Speaker 1: News classified ads are people's size ads, and people reach 554 00:34:47,760 --> 00:34:50,719 Speaker 1: people with people's size ads. It's people mostly who read 555 00:34:50,800 --> 00:34:53,480 Speaker 1: the news, so people's size ads are what people choose 556 00:34:53,640 --> 00:34:58,040 Speaker 1: to use. I'm Mrs Green got a new sewing machine. 557 00:34:58,200 --> 00:35:01,480 Speaker 1: I'd sell my old one gladly. I'm Mrs Brown. I 558 00:35:01,600 --> 00:35:04,320 Speaker 1: live across town and I need that machine quite badly. 559 00:35:04,719 --> 00:35:07,439 Speaker 1: Now how do they get together? These two each has 560 00:35:07,480 --> 00:35:10,320 Speaker 1: what the other could use. Well, this people's size problem 561 00:35:10,440 --> 00:35:13,040 Speaker 1: is easily solved with un classified ad in the news. 562 00:35:13,520 --> 00:35:16,200 Speaker 1: Say I've got to finish my barbecue. Can I find 563 00:35:16,280 --> 00:35:19,239 Speaker 1: some secondhand break with just one of those little old 564 00:35:19,280 --> 00:35:21,799 Speaker 1: people size ads? You bet you can, and it's quick 565 00:35:21,920 --> 00:35:25,120 Speaker 1: and that's just why so many people use those people 566 00:35:25,239 --> 00:35:28,000 Speaker 1: size ads in the news. To place people size ads, 567 00:35:28,080 --> 00:35:33,919 Speaker 1: the number to know is wood word three seventy wood 568 00:35:33,920 --> 00:35:36,799 Speaker 1: word three seventy five. Oh to place people size ads. 569 00:35:36,840 --> 00:35:38,839 Speaker 1: That number to know let me hear. If you got 570 00:35:38,920 --> 00:35:44,080 Speaker 1: it ready, goold word three. There's a bunch of commercials 571 00:35:44,160 --> 00:35:47,799 Speaker 1: for the Detroit News with various aspects of their salesforce. 572 00:35:48,239 --> 00:35:51,080 Speaker 1: I think there's at least three people's size ad ads 573 00:35:51,239 --> 00:35:53,960 Speaker 1: on the tape. The first thing I remember thinking is, well, 574 00:35:54,000 --> 00:35:56,839 Speaker 1: the sound quality has really gone down. It doesn't stay 575 00:35:56,920 --> 00:35:59,120 Speaker 1: like that, but that the sound quality on that is 576 00:35:59,200 --> 00:36:01,439 Speaker 1: not something that I would use to try to sell 577 00:36:01,520 --> 00:36:04,320 Speaker 1: somebody on my ability because it's tinny and it just 578 00:36:04,440 --> 00:36:07,520 Speaker 1: doesn't sound very well produced. But there's still a lot 579 00:36:07,560 --> 00:36:09,640 Speaker 1: of creativity in there. I love the guy with the 580 00:36:09,960 --> 00:36:12,600 Speaker 1: rhyme right in the middle of his spiel by some 581 00:36:12,760 --> 00:36:16,920 Speaker 1: secondhand brick you bet you can, and it's quick. I like, um, 582 00:36:17,360 --> 00:36:22,440 Speaker 1: it's mostly people who read the news. Let's do customer relations. 583 00:36:24,400 --> 00:36:27,920 Speaker 1: I handle customer relations for our color telephones, and I 584 00:36:28,040 --> 00:36:30,640 Speaker 1: do my very best to see there's one in every home. 585 00:36:31,320 --> 00:36:34,400 Speaker 1: I must admit I stumbled on a problem rather quaint. 586 00:36:34,800 --> 00:36:36,840 Speaker 1: When a man came in the other day and this 587 00:36:37,160 --> 00:36:42,239 Speaker 1: was his complaint. I like your color telephones. I was 588 00:36:42,320 --> 00:36:45,040 Speaker 1: happy when I found them, and so I ordered seven, 589 00:36:45,160 --> 00:36:47,680 Speaker 1: and I built my home around them. There's a blue 590 00:36:47,719 --> 00:36:50,239 Speaker 1: one in the kitchen. In the bedroom, there's a pink 591 00:36:50,640 --> 00:36:53,200 Speaker 1: a quiet beiges in the study. That's where I like 592 00:36:53,360 --> 00:36:55,640 Speaker 1: to think. I've got a red one in the playroom. 593 00:36:56,000 --> 00:36:59,280 Speaker 1: It brings the room alive. In the living room it's yellow, 594 00:36:59,719 --> 00:37:02,920 Speaker 1: the accounts for five. The bathroom phone is ivory. And 595 00:37:02,960 --> 00:37:05,120 Speaker 1: there's a green one in the hall. So I've got 596 00:37:05,200 --> 00:37:08,040 Speaker 1: seven color telephones and I dearly love them all. So 597 00:37:08,200 --> 00:37:10,880 Speaker 1: I said, got it, what's your problem? Sounds like everything's 598 00:37:10,920 --> 00:37:13,560 Speaker 1: all right. Well, the people that I talked to only 599 00:37:13,680 --> 00:37:17,360 Speaker 1: speak in black and white. If your friends are colorful, 600 00:37:17,600 --> 00:37:20,879 Speaker 1: match them with a color telephone. I was talking before 601 00:37:20,880 --> 00:37:23,520 Speaker 1: about one of the commercials being a really bad, pretentious 602 00:37:23,719 --> 00:37:26,480 Speaker 1: set piece in the Broadway show that's like a pattern 603 00:37:26,560 --> 00:37:28,719 Speaker 1: song that that's like the high point of Act two 604 00:37:28,800 --> 00:37:31,680 Speaker 1: and some Broadway show. The whole story. I built my 605 00:37:31,800 --> 00:37:35,360 Speaker 1: holl around them. That's just funny on his face, And 606 00:37:35,440 --> 00:37:37,920 Speaker 1: he bought seven phones before he had a house and 607 00:37:38,000 --> 00:37:41,120 Speaker 1: built a house so that you could have seven rooms phones. 608 00:37:42,440 --> 00:37:47,600 Speaker 1: What a concept. Their approach seems to be wacky. Yeah, 609 00:37:47,640 --> 00:37:50,040 Speaker 1: that's a good word. Yeah. Like it seems to me 610 00:37:50,120 --> 00:37:52,239 Speaker 1: that it kind of reflects on the company or at 611 00:37:52,280 --> 00:37:55,520 Speaker 1: least the marketing people at these brands to to choose this. 612 00:37:55,920 --> 00:37:58,000 Speaker 1: You know, like these are people that were like willing 613 00:37:58,040 --> 00:38:00,680 Speaker 1: to kind of do something a little experimental to go 614 00:38:00,760 --> 00:38:03,880 Speaker 1: along with the customer relationship. We should do save steps 615 00:38:03,880 --> 00:38:05,920 Speaker 1: because that's kind of a partner one to what I think. 616 00:38:05,960 --> 00:38:09,000 Speaker 1: They're kind of similar. Hey, here we go. We were 617 00:38:09,000 --> 00:38:11,919 Speaker 1: sitting in the office one blustery day discussing the means 618 00:38:12,000 --> 00:38:14,320 Speaker 1: and the proper way to tell everyone what we know 619 00:38:14,560 --> 00:38:17,000 Speaker 1: is true, what that extra phone in your home can do. 620 00:38:19,080 --> 00:38:21,400 Speaker 1: Then Joni spoke up, she's our office miss with some 621 00:38:21,520 --> 00:38:25,439 Speaker 1: words of wisdom, and they went like this, it takes 622 00:38:25,480 --> 00:38:27,719 Speaker 1: steps to get to that telephone line, and going to 623 00:38:27,840 --> 00:38:29,880 Speaker 1: and from takes a lot of time. So calling our 624 00:38:29,920 --> 00:38:32,719 Speaker 1: efficiency expert Dave to see what steps and extra phone 625 00:38:32,719 --> 00:38:35,200 Speaker 1: can say. He took the size of an average home 626 00:38:35,280 --> 00:38:38,120 Speaker 1: and the distancing feet from the telephone. The average step 627 00:38:38,239 --> 00:38:40,480 Speaker 1: is two feet or more, and he multiplied by a 628 00:38:40,560 --> 00:38:42,880 Speaker 1: family of four to that he had a ten calls 629 00:38:42,920 --> 00:38:45,200 Speaker 1: a day multiplied by seven, got a week that way 630 00:38:45,560 --> 00:38:47,520 Speaker 1: times fifty two, and he had a year. Drew a 631 00:38:47,560 --> 00:38:50,320 Speaker 1: line of the map there to hear with this trusty divider. 632 00:38:50,400 --> 00:38:52,279 Speaker 1: He marked off the line was a clocked off portion 633 00:38:52,320 --> 00:38:54,560 Speaker 1: of the waste of time. Add the extra phone? Did 634 00:38:54,600 --> 00:38:56,719 Speaker 1: id bye do? And here pubs the answer all done 635 00:38:56,840 --> 00:39:01,040 Speaker 1: for you. All the step that you say this way 636 00:39:01,080 --> 00:39:02,960 Speaker 1: would reach to China in a year and a day, 637 00:39:03,200 --> 00:39:05,120 Speaker 1: unless you have a house with the second floor in 638 00:39:05,200 --> 00:39:07,000 Speaker 1: which gage you have to do it all once more. 639 00:39:07,320 --> 00:39:09,879 Speaker 1: See we approved it from the evidence and extra phone 640 00:39:09,960 --> 00:39:12,440 Speaker 1: makes a lot of sins. Thank you, Dave, Hey, where 641 00:39:12,440 --> 00:39:14,800 Speaker 1: are you going down the hole? The order one of 642 00:39:14,840 --> 00:39:20,600 Speaker 1: my own? It would it act like that be for 643 00:39:20,760 --> 00:39:23,600 Speaker 1: the telephone company. Yeah, let's trying to sell people on 644 00:39:23,719 --> 00:39:26,280 Speaker 1: the on the need and the desire and the benefit 645 00:39:26,320 --> 00:39:28,640 Speaker 1: of getting a second phone in your house, going back 646 00:39:28,680 --> 00:39:30,680 Speaker 1: to a time when a lot of people only had 647 00:39:30,760 --> 00:39:35,480 Speaker 1: one phone. You're selling bill telephone that's gotta be their 648 00:39:35,560 --> 00:39:40,000 Speaker 1: biggest client. Then you're probably right. And yet the telephone 649 00:39:40,040 --> 00:39:45,000 Speaker 1: commercials on these tapes are noticeably lower expense than some 650 00:39:45,120 --> 00:39:47,480 Speaker 1: of the other ones that had a bass player at 651 00:39:47,560 --> 00:39:52,040 Speaker 1: pianist and a drummer, right, and maybe three vocalists. The 652 00:39:52,120 --> 00:39:55,480 Speaker 1: phone ones are not big productions at all. You want 653 00:39:55,520 --> 00:40:04,319 Speaker 1: to do the octopus one, Sure, here we go. An 654 00:40:04,400 --> 00:40:07,799 Speaker 1: octopus down in the Chesapeake found the case of beer 655 00:40:07,920 --> 00:40:10,680 Speaker 1: and he said, I guess the peak wouldn't hurt. So 656 00:40:10,960 --> 00:40:12,880 Speaker 1: he took just the peak and it was full the 657 00:40:13,000 --> 00:40:18,240 Speaker 1: National Beer. So every bottle was identical. There he sits 658 00:40:18,320 --> 00:40:21,279 Speaker 1: with one in every tentacle. That poor squit such a 659 00:40:21,360 --> 00:40:25,080 Speaker 1: mixed up kit. But the point is very clear. It's 660 00:40:25,120 --> 00:40:30,359 Speaker 1: as simple as this. When you've got a thirsty it's 661 00:40:30,480 --> 00:40:35,120 Speaker 1: National Beer, National Beer. You like to taste of National Beer. 662 00:40:35,680 --> 00:40:38,040 Speaker 1: I love those tightly harmonized suits in the middle. That's 663 00:40:38,120 --> 00:40:40,160 Speaker 1: kind of gorgeous. And again there's a ton of money 664 00:40:40,200 --> 00:40:42,160 Speaker 1: spent on that commercial. There's a lot of people on 665 00:40:42,239 --> 00:40:46,840 Speaker 1: that recording. National Beer. Bob was around, it is still around. 666 00:40:47,080 --> 00:40:51,600 Speaker 1: It's known as Natty Ball in the Baltimore area, rude 667 00:40:51,680 --> 00:40:58,880 Speaker 1: on the shores of the Chesapeake Bear. What's the instrument 668 00:40:58,960 --> 00:41:03,440 Speaker 1: that leads it off? What instrument is that? I think 669 00:41:03,480 --> 00:41:08,640 Speaker 1: that's a also known as a contra bassoon, an octave 670 00:41:08,719 --> 00:41:11,919 Speaker 1: lower than a bassoon. We should get to the Bastion 671 00:41:12,080 --> 00:41:17,080 Speaker 1: beer recipe at all right, I'll play the original first. 672 00:41:18,160 --> 00:41:20,560 Speaker 1: Now I've got a pleasant living recipe here. That's a 673 00:41:20,640 --> 00:41:24,360 Speaker 1: wonderful dish with national beer. We call it Heavenly Devil 674 00:41:24,480 --> 00:41:27,200 Speaker 1: clam and we know you're gonna love it. Yes, ma'am, 675 00:41:27,400 --> 00:41:31,000 Speaker 1: you're ready. Now top a pint of clams that are 676 00:41:31,080 --> 00:41:33,000 Speaker 1: tender and sweet. I have a cup of shrimp. I 677 00:41:33,080 --> 00:41:36,319 Speaker 1: half a cup of crab meat at Worcestershire and tabasco too, 678 00:41:36,520 --> 00:41:41,200 Speaker 1: and on the side, make a little rue. Did he say, rude? Well, 679 00:41:41,280 --> 00:41:44,279 Speaker 1: what do you do? Flower water? That's all you do. 680 00:41:45,680 --> 00:41:48,759 Speaker 1: If that's the rude, that's the rude. Will hoop do 681 00:41:48,800 --> 00:41:51,560 Speaker 1: you do? Now? Eat the meat and at the rude, 682 00:41:51,840 --> 00:41:54,400 Speaker 1: stir till it's stick, and you're nearly through. Put it 683 00:41:54,480 --> 00:41:58,400 Speaker 1: in clamshells with cracker crumbs, baked three and she comes 684 00:41:58,440 --> 00:42:18,720 Speaker 1: with the chesapeake. Now that's there. That's the thing of beauty. 685 00:42:19,760 --> 00:42:21,880 Speaker 1: The first tape, you know you're you're gonna try to 686 00:42:21,960 --> 00:42:24,880 Speaker 1: sell somebody, and you're gonna put your best foot forward. Right. 687 00:42:25,680 --> 00:42:28,080 Speaker 1: The first tape opens with a version of the old 688 00:42:28,160 --> 00:42:30,759 Speaker 1: song The Halls of Ivy, and then a fifty and 689 00:42:30,840 --> 00:42:33,080 Speaker 1: second version of the National Beer jingle which we heard 690 00:42:33,080 --> 00:42:35,399 Speaker 1: at the end of that commercial, and then it goes 691 00:42:35,440 --> 00:42:38,400 Speaker 1: straight into that ad with the notation that the National 692 00:42:38,480 --> 00:42:41,600 Speaker 1: Beer jingle was used in somewhere like three D commercials. 693 00:42:42,239 --> 00:42:45,040 Speaker 1: So National Bohemian Beer out of Baltimore was apparently their 694 00:42:45,080 --> 00:42:47,799 Speaker 1: biggest client, and they knew that they had something good 695 00:42:47,880 --> 00:42:50,440 Speaker 1: because that's the first full sixty second commercial they put 696 00:42:50,480 --> 00:42:53,239 Speaker 1: on the tape. And there we have the voices star 697 00:42:53,320 --> 00:42:55,960 Speaker 1: ads again telling us how to cook an entire meal 698 00:42:56,520 --> 00:42:59,960 Speaker 1: in about thirty five seconds, complete with a little Joe 699 00:43:00,160 --> 00:43:03,000 Speaker 1: in the middle, which they got wrong. This is a 700 00:43:03,160 --> 00:43:05,360 Speaker 1: National here commercial that they think is that maybe the 701 00:43:05,400 --> 00:43:07,080 Speaker 1: best thing they've ever done, because it's the first thing 702 00:43:07,120 --> 00:43:08,960 Speaker 1: on the tape and they tell you that you make 703 00:43:09,080 --> 00:43:11,560 Speaker 1: rue by mixing flour and water, which is how you 704 00:43:11,640 --> 00:43:18,200 Speaker 1: make paste. I had the opportunity to upgrade my ability 705 00:43:18,239 --> 00:43:21,680 Speaker 1: to record, first by visiting my brother who had a 706 00:43:21,760 --> 00:43:24,640 Speaker 1: home recording studio, and then later on getting my own equipment. 707 00:43:25,480 --> 00:43:28,040 Speaker 1: When I was at his place actually for his wedding 708 00:43:28,440 --> 00:43:31,480 Speaker 1: in the spring of two thousand, I brought that commercial 709 00:43:31,560 --> 00:43:33,680 Speaker 1: along with with the intention of trying to make a 710 00:43:33,800 --> 00:43:35,960 Speaker 1: note for a note copy of it with good equipment. 711 00:43:37,080 --> 00:43:39,520 Speaker 1: My daughters were with us, and they were eight and six. 712 00:43:39,960 --> 00:43:41,719 Speaker 1: I spent a couple of days before and then I 713 00:43:41,840 --> 00:43:44,279 Speaker 1: did the vocals on the day before the wedding and 714 00:43:44,600 --> 00:43:47,000 Speaker 1: had about half a dozen people come and enjoin me 715 00:43:47,080 --> 00:43:49,600 Speaker 1: to sing the chorus. That was the start of a 716 00:43:49,680 --> 00:43:52,360 Speaker 1: project that took me nineteen years to make, nineteen songs 717 00:43:52,400 --> 00:43:55,960 Speaker 1: that I released, and that this was the first thing 718 00:43:56,040 --> 00:43:59,600 Speaker 1: I recorded. Now I've got a pleasant living list. That's 719 00:43:59,800 --> 00:44:03,120 Speaker 1: one her for beshol Basha beer. We call it Heavenly 720 00:44:03,320 --> 00:44:06,479 Speaker 1: Deviled clam and we know you're gonna love it. Yes, ma'am, 721 00:44:06,760 --> 00:44:10,120 Speaker 1: you're ready now, chop a pint of clams that are 722 00:44:10,200 --> 00:44:12,160 Speaker 1: tender and sweet. I have a cup of shrimp. I 723 00:44:12,200 --> 00:44:15,880 Speaker 1: have a cup of crap Worcestershire and tabasco too. And 724 00:44:16,080 --> 00:44:20,399 Speaker 1: on the side of little rude, did you s? Yeah? 725 00:44:21,000 --> 00:44:24,080 Speaker 1: What do you do? Mixed flower? And but that's all 726 00:44:24,160 --> 00:44:27,520 Speaker 1: you do, that's all you do, And that's a rude Yeah, 727 00:44:27,840 --> 00:44:30,960 Speaker 1: that's a who well, whooped you do? Now beat the 728 00:44:31,000 --> 00:44:35,839 Speaker 1: meeting at the room, struitily thinking put it in clamshells 729 00:44:35,880 --> 00:44:58,160 Speaker 1: with cracker crowns, a fake nationally say. I should have 730 00:44:58,239 --> 00:45:01,360 Speaker 1: mentioned beforehand my younger daughter or had not quite developed 731 00:45:01,360 --> 00:45:03,200 Speaker 1: the ability to say are yet, which I think makes 732 00:45:03,239 --> 00:45:06,320 Speaker 1: it cuter. I also fixed the recipe that it's flour 733 00:45:06,400 --> 00:45:09,040 Speaker 1: and butter that makes a row in that flower in water. 734 00:45:10,440 --> 00:45:14,280 Speaker 1: I think that you really, you really were successfully conjured 735 00:45:14,400 --> 00:45:18,000 Speaker 1: the voice of star ads, and that in that particular performance, 736 00:45:19,400 --> 00:45:21,279 Speaker 1: I think you told me that it lines up like 737 00:45:21,600 --> 00:45:24,239 Speaker 1: second for second with the original Yeah, beat for beat. 738 00:45:24,960 --> 00:45:28,200 Speaker 1: I remember listening to it very carefully along with my 739 00:45:28,320 --> 00:45:30,719 Speaker 1: brother and trying to figure out whether there was an 740 00:45:30,840 --> 00:45:34,120 Speaker 1: extra clarinet tone in there playing a sixth note. So 741 00:45:34,160 --> 00:45:36,040 Speaker 1: I'm gonna press you on this one. I mean, what, what, 742 00:45:36,280 --> 00:45:40,759 Speaker 1: what what compelled you to remake like, uh, beat for 743 00:45:40,920 --> 00:45:47,120 Speaker 1: beat cover of this of this old ad um. I 744 00:45:47,200 --> 00:45:52,080 Speaker 1: don't I don't know, I I don't know. I guess 745 00:45:52,160 --> 00:45:53,480 Speaker 1: I just wanted to see if I could do it 746 00:45:53,600 --> 00:45:55,520 Speaker 1: and see see what it would see what it was 747 00:45:55,560 --> 00:45:57,960 Speaker 1: something like, I don't know. I don't understand the way 748 00:45:58,000 --> 00:46:01,040 Speaker 1: my mind works. I should win out that that almost 749 00:46:01,040 --> 00:46:04,120 Speaker 1: everything else on that nineteen songs in nineteen years, they're 750 00:46:04,120 --> 00:46:07,239 Speaker 1: almost all originals, but there's a handful of covers or 751 00:46:07,400 --> 00:46:09,680 Speaker 1: what you might call remix in the midst of that, 752 00:46:10,920 --> 00:46:12,600 Speaker 1: all right, I'm gonna roll. This is the last one. 753 00:46:13,239 --> 00:46:14,759 Speaker 1: Let me let me speak about this a little bit 754 00:46:14,840 --> 00:46:18,319 Speaker 1: so that the Northwest Horritories of Canada, I'm assuming their 755 00:46:18,560 --> 00:46:23,000 Speaker 1: tourism department wanted an advertising. Here's a consultation demo that 756 00:46:23,160 --> 00:46:25,680 Speaker 1: was submitted to one of our clients. This is the 757 00:46:25,800 --> 00:46:31,319 Speaker 1: actual demo the client the Northwest Territories the hundred years Sententennial. 758 00:46:32,040 --> 00:46:34,600 Speaker 1: On tape six, which is the fourth of the four 759 00:46:34,680 --> 00:46:37,520 Speaker 1: that I have, the head of the company does his feel, 760 00:46:37,960 --> 00:46:39,800 Speaker 1: and near the end of it, if I remember correctly, 761 00:46:40,200 --> 00:46:43,839 Speaker 1: he talks about the process of making a commercial from 762 00:46:43,880 --> 00:46:47,800 Speaker 1: beginning to end. Our procedure is as follows. For a 763 00:46:47,920 --> 00:46:51,520 Speaker 1: nominal consultation fee, we create to produce and deliver to 764 00:46:51,560 --> 00:46:54,239 Speaker 1: you a demo containing at least three spots, done with 765 00:46:54,440 --> 00:46:58,520 Speaker 1: varying approaches based on our research. These are recorded on 766 00:46:58,680 --> 00:47:01,400 Speaker 1: tape or disk, whichever you prefer, and done with sufficient 767 00:47:01,480 --> 00:47:04,920 Speaker 1: vocal and instrumental substance to enable you to demonstrate to 768 00:47:05,000 --> 00:47:09,040 Speaker 1: your client the inherent potential of the material. He indicates 769 00:47:09,080 --> 00:47:11,560 Speaker 1: which one they chose, and then includes the final add 770 00:47:11,920 --> 00:47:13,880 Speaker 1: which is like a whopping two and a half minutes 771 00:47:13,960 --> 00:47:18,000 Speaker 1: long it's a pop song, and that's how we'll go 772 00:47:18,120 --> 00:47:21,920 Speaker 1: out here. More audio treasures from Bob Purse on his 773 00:47:22,040 --> 00:47:26,840 Speaker 1: blog inches per Second that's inches dash per dash second 774 00:47:27,280 --> 00:47:30,800 Speaker 1: dot blog spot dot com, and find his twenty nineteen 775 00:47:30,880 --> 00:47:35,160 Speaker 1: album a few more plans at Bob Purse dot bancamp 776 00:47:35,360 --> 00:47:39,400 Speaker 1: dot com links to all these are other episodes featuring 777 00:47:39,480 --> 00:47:45,160 Speaker 1: Bob and more on our website Ephemeral dot Show. And 778 00:47:45,320 --> 00:47:53,399 Speaker 1: now from Starts International. This is the Northwest Territories. Well, 779 00:47:53,480 --> 00:47:59,000 Speaker 1: there's a land, a lovely land stretching Barbara's eye can see, 780 00:47:59,719 --> 00:48:02,600 Speaker 1: and late at night, when the wind is right, I 781 00:48:02,719 --> 00:48:12,879 Speaker 1: can hear it speak to me. Northwest where is quiet now, 782 00:48:13,200 --> 00:48:16,359 Speaker 1: where the north wind blows, it covers the earth, where 783 00:48:16,480 --> 00:48:19,759 Speaker 1: the winter snows. There's a highway of ice where the 784 00:48:19,960 --> 00:48:24,800 Speaker 1: river flows in. The silence speaks to me. The lonesome 785 00:48:25,000 --> 00:48:33,279 Speaker 1: sounds of the north West do not all ago? When 786 00:48:33,400 --> 00:48:38,000 Speaker 1: the earth was green, there was that everywhere, and the 787 00:48:38,160 --> 00:48:44,320 Speaker 1: carabou grazed on the tundrad grass and the bars, the 788 00:48:46,840 --> 00:48:50,960 Speaker 1: light in the skies of the sun night with one 789 00:48:51,160 --> 00:49:03,840 Speaker 1: of gosmos, wondrous and love, the so size of the 790 00:49:04,040 --> 00:49:11,640 Speaker 1: lad arby. But now it's cold and flying south for 791 00:49:11,760 --> 00:49:16,239 Speaker 1: while geese feel the sky, and late that night, when 792 00:49:16,320 --> 00:49:21,560 Speaker 1: the wind is right, you can hear the mournful crime God, 793 00:49:27,160 --> 00:49:30,719 Speaker 1: when this white land turns to green again the sun 794 00:49:30,960 --> 00:49:35,560 Speaker 1: was shine on other men. The haunting sounds gonna last 795 00:49:35,640 --> 00:49:38,279 Speaker 1: till then hear the sounds of the land for me, 796 00:49:39,719 --> 00:49:47,480 Speaker 1: the sounds I love as they speak to me. Last 797 00:49:52,600 --> 00:50:02,120 Speaker 1: God West, that where they're still singing, that refrain. It 798 00:50:02,800 --> 00:50:05,359 Speaker 1: makes you want to go there, doesn't it. For more 799 00:50:05,440 --> 00:50:09,480 Speaker 1: podcasts from iHeart Radio, visit the iHeart Radio app, Apple Podcasts, 800 00:50:09,800 --> 00:50:12,520 Speaker 1: or wherever you listen to your favorite shows. Thank you 801 00:50:12,680 --> 00:50:13,640 Speaker 1: so much for listening.