WEBVTT - It’s All About Flow": Mark Shashoua on Designing Events That Actually Work 0:00:05.040 --> 0:00:07.720 Welcome back to Possible now, and this time we are 0:00:07.760 --> 0:00:11.080 live and in person from the Possible Studio right here 0:00:11.119 --> 0:00:14.360 at the Possible twenty twenty five show in Miami. Today, 0:00:14.840 --> 0:00:17.560 I have the distinct privilege of sitting down with a 0:00:17.640 --> 0:00:21.040 visionary leader who has had a profound impact on the 0:00:21.079 --> 0:00:25.680 global events industry, Mark Joshua, CEO of Hive Group, which 0:00:25.720 --> 0:00:29.680 is the owner and shareholder of Beyond Ordinary Events and Possible. 0:00:30.160 --> 0:00:33.720 Mark's journey is nothing short of extraordinary. From co founding 0:00:33.840 --> 0:00:37.240 It Group in nineteen ninety one to transforming it into 0:00:37.280 --> 0:00:41.400 the global force that Hive Group today, Mark has consistently 0:00:41.479 --> 0:00:44.800 been at the forefront of innovation in the life event space. 0:00:45.440 --> 0:00:48.960 Under his leadership, Hive has not only expanded globally, but 0:00:49.000 --> 0:00:53.640 strategically acquired groundbreaking platforms like Shop Talk, Grocery Shop, and 0:00:53.680 --> 0:00:58.840 most recently, Beyond Ordinary Events and Possible Itself, further cementing 0:00:58.920 --> 0:01:03.240 Hives's position at the forefront of the industry. With deep 0:01:03.400 --> 0:01:07.640 entrepreneurial roots, an eye for transformation, and a passion for 0:01:07.720 --> 0:01:11.240 creating meaningful human connections, Mark is leading the charge and 0:01:11.319 --> 0:01:15.160 redefining what world class event experience look and feel like. 0:01:16.080 --> 0:01:18.000 This is more than just a business chat. 0:01:18.120 --> 0:01:20.880 It's an unscripted look into the mind of a global 0:01:20.959 --> 0:01:24.240 leader driving innovation, scale and culture in one of the 0:01:24.280 --> 0:01:27.560 most exciting industries today. Please join me in welcoming Mark 0:01:27.640 --> 0:01:30.800 Joshua to the Possible Now studio here in Miami. 0:01:31.080 --> 0:01:33.920 Mark, welcome, Christian. A real pleasure to be here. 0:01:34.280 --> 0:01:36.360 It's hard to believe for me as well that this 0:01:36.480 --> 0:01:39.600 is just the third edition of Possible and it's our 0:01:39.720 --> 0:01:43.880 first together after the acquisition. So tell me about, or 0:01:43.880 --> 0:01:46.399 tell our audience about your first impressions after the first 0:01:46.400 --> 0:01:47.960 one and a half days or so. 0:01:48.000 --> 0:01:51.200 Well, listen the sheer excitement, the buzz when you walk in, 0:01:51.280 --> 0:01:54.720 so that the lobby and then walking around, the genuine 0:01:54.760 --> 0:01:57.760 excitement of people being here. You know, all I do 0:01:57.840 --> 0:01:59.800 is go to events. I've been doing this, like you said, 0:01:59.840 --> 0:02:03.240 like they're over thirty years. But here it's really quite special. 0:02:03.640 --> 0:02:07.360 It's the engagement and the excitement of people being here. 0:02:07.640 --> 0:02:08.359 It's palpable. 0:02:08.600 --> 0:02:10.520 I have to say it so well, congratulations to you 0:02:10.560 --> 0:02:11.799 and the team because it's rare. 0:02:12.040 --> 0:02:14.639 So I also talked about this this morning a bit 0:02:14.680 --> 0:02:17.880 that the idea was always not to do the usual stuff. Yeah, 0:02:17.919 --> 0:02:21.800 and you know, of course tons of other events. What 0:02:21.960 --> 0:02:24.440 is for you to make an event special? When do 0:02:24.480 --> 0:02:26.600 you go to events and feel this is something different 0:02:26.680 --> 0:02:30.920 than any other industry events independent from possible Let's say, well, look, 0:02:31.120 --> 0:02:31.720 of course. 0:02:31.520 --> 0:02:33.840 The format is what's made it quite special. You guys 0:02:33.840 --> 0:02:36.440 have chosen to do it in something different. It's not 0:02:36.480 --> 0:02:40.560 a traditional event whole or event convention space, which is 0:02:40.600 --> 0:02:43.120 not easy. Right, So it may make it seem easy 0:02:43.120 --> 0:02:44.440 that you can do it in a hotel and you 0:02:44.520 --> 0:02:47.600 got inside outside, but actually it's actually very hard to 0:02:47.600 --> 0:02:50.600 pull off. So one, the format is innovative, is different. 0:02:51.160 --> 0:02:54.400 But two, what you guys have done, which is absolutely critical, 0:02:55.240 --> 0:02:58.920 is maintain the ratio of who is it what I 0:02:59.000 --> 0:03:02.000 call the gold dust, who are the most important people 0:03:02.760 --> 0:03:06.160 here at an event, which is clearly the marketers and 0:03:06.240 --> 0:03:09.480 the brands and the marketers, And stay true and honest 0:03:09.520 --> 0:03:11.760 to the fact that that has to be the driving 0:03:11.880 --> 0:03:15.160 force of everything around This event is for that group. 0:03:16.080 --> 0:03:19.440 And that's that you will see in many events, either 0:03:19.440 --> 0:03:22.600 people don't realize or they forget that that's what's important 0:03:22.960 --> 0:03:25.560 and that possible hasn't done and it's very important to 0:03:25.600 --> 0:03:26.120 maintain that. 0:03:26.760 --> 0:03:29.200 Do you think this is also linked to the size 0:03:29.240 --> 0:03:31.920 of such an event. Could it be very successful with 0:03:32.160 --> 0:03:34.760 let's say just a few thousand people, or it doesn't 0:03:34.800 --> 0:03:37.960 has to be necessarily a couple of ten thousand people either. 0:03:38.720 --> 0:03:39.480 It's all relative. 0:03:39.800 --> 0:03:41.160 I mean, I do think you need to get to 0:03:41.200 --> 0:03:45.320 a certain scale in order to become the critical place 0:03:45.960 --> 0:03:48.480 for the voices of a particular industry to come and 0:03:48.520 --> 0:03:52.320 get together, like the critical voices, you know, for them 0:03:52.360 --> 0:03:55.320 to come to a few hundred people is maybe more intimate, 0:03:55.760 --> 0:03:58.680 but at the same time it's not that powerful. So 0:03:58.720 --> 0:04:01.040 you do need a certain scale. But quid pro quote, 0:04:01.040 --> 0:04:02.920 you don't need to be tens of thousands either, because 0:04:02.960 --> 0:04:05.240 then it takes away from the exclusivity of the event 0:04:05.280 --> 0:04:08.360 as well. So it's a fine balance, and I'm sure 0:04:08.400 --> 0:04:10.200 one that you will be able to navigate in the 0:04:10.280 --> 0:04:12.640 years to come and will help and support. But it's 0:04:12.680 --> 0:04:16.200 never losing the fact that the core ratio and the 0:04:16.240 --> 0:04:19.520 core of this event will always be for marketers and 0:04:19.560 --> 0:04:23.720 for brands, and as long as that never ever changes, 0:04:23.880 --> 0:04:28.200 this event can continue to grow and will be very successful. 0:04:28.400 --> 0:04:31.200 I would say in terms of possible, you know, we 0:04:31.240 --> 0:04:34.680 have I think an outstanding conference with several stages. We 0:04:34.800 --> 0:04:38.800 have well, let's call it exposition. It's more an activation space, 0:04:38.920 --> 0:04:42.800 right where a variety of different formats, and of course 0:04:42.839 --> 0:04:46.360 we have this growing hosted meeting program. I would say 0:04:46.360 --> 0:04:49.520 these are the three pillars in general. Do you see 0:04:49.560 --> 0:04:52.720 something else in general for the future or maybe from 0:04:52.800 --> 0:04:55.880 under other industries we should consider to be added. 0:04:56.400 --> 0:04:59.640 I think overall, frankly, early in your third year, right, 0:05:00.080 --> 0:05:02.839 still in its infancy. Yes, it's got to a certain 0:05:02.880 --> 0:05:05.240 scale and a very quick time, but you're still in 0:05:05.279 --> 0:05:07.760 the infancy. So I think you'll see and I'm sure 0:05:07.800 --> 0:05:11.279 you will, is develop the content even more. You'll add 0:05:11.560 --> 0:05:14.960 even more relevance to the content and more specificity, if 0:05:15.000 --> 0:05:16.960 I can say it, to the content, which I think 0:05:17.040 --> 0:05:20.680 is important. But at the same time, the meetings is 0:05:20.760 --> 0:05:25.719 absolutely critical because that's what drives the ROI, not only 0:05:25.760 --> 0:05:28.400 of the people trying to sell solutions, but very much 0:05:28.440 --> 0:05:31.920 for the marketers who are in control of their budgets 0:05:31.960 --> 0:05:35.240 in order to make software solution decisions like they are 0:05:35.320 --> 0:05:36.680 being inundated with. 0:05:36.720 --> 0:05:40.920 Choice because we connect marketers them with the other side. 0:05:41.000 --> 0:05:41.960 Absolutely critical. 0:05:41.960 --> 0:05:45.000 So the meetings will grow, there's no question, as well 0:05:45.000 --> 0:05:47.280 as the activations as well as the content. 0:05:47.320 --> 0:05:49.320 And we have big plans ahead of us. We're doing this, 0:05:49.440 --> 0:05:52.760 we already announced yesterday. Yes, so let's talk about the 0:05:52.880 --> 0:05:55.480 general environment. I mean, I don't want to spress it 0:05:55.520 --> 0:05:59.120 out too much because I still hear a lot of positivity, 0:05:59.200 --> 0:06:03.800 which is great. I was expecting a bit, you know, 0:06:04.360 --> 0:06:08.400 different kind of feedback. So far, I'm really surprised in 0:06:08.400 --> 0:06:11.080 a very positive way. But there is something going on 0:06:11.120 --> 0:06:14.800 out there. Of course, the economy provides some kind of uncertainty. 0:06:14.800 --> 0:06:17.960 People start talking about this, So what. 0:06:17.760 --> 0:06:20.200 Should we expect for the next couple of months and 0:06:20.400 --> 0:06:23.960 how do you see possible? But also our portfolio at 0:06:24.000 --> 0:06:25.560 High Group prepared for this. 0:06:26.279 --> 0:06:29.840 Well, look, the portfolio has been engineered and it's been 0:06:29.880 --> 0:06:34.440 a very specific strategy to focus on key and markets, 0:06:34.720 --> 0:06:37.120 but also the main event of its kind in that market. 0:06:37.640 --> 0:06:39.680 Why is that so important? Or it's an up and 0:06:39.680 --> 0:06:42.599 coming event like yours that has a wonderful opportunity to 0:06:42.640 --> 0:06:45.840 become the main event of its kind, which frankly is 0:06:45.880 --> 0:06:48.760 already I'd say, so, why is that so important? Is 0:06:48.760 --> 0:06:51.760 that that becomes the critical voice, that becomes the critical 0:06:51.839 --> 0:06:56.320 platform in which people meet and engage, learn network trade. Yes, 0:06:56.400 --> 0:07:00.000 but they also learn on how to navigate these certain situations. 0:07:00.360 --> 0:07:04.400 That everybody's going through. So yes, there's the economic way. Look, 0:07:04.400 --> 0:07:06.239 the reality is the world that we're living in today 0:07:06.279 --> 0:07:09.520 is moving so fast is that there are going to 0:07:09.560 --> 0:07:12.200 be constant. It's never going to end. So, yes, there's 0:07:12.240 --> 0:07:15.120 something today, there'll be something else tomorrow. But what is 0:07:15.240 --> 0:07:18.160 constant is where is the platform, Where is the meeting point, 0:07:18.240 --> 0:07:21.760 Where is the future of that particular industry sector going? 0:07:22.160 --> 0:07:23.920 That has to be at the type of events that 0:07:23.960 --> 0:07:26.360 we run, and that's what we do. So we also 0:07:26.400 --> 0:07:29.000 think about that in our content. We think about that 0:07:29.040 --> 0:07:31.400 in the way that we put the show the event together. 0:07:32.160 --> 0:07:34.880 So that is very relevant in all of our events. 0:07:35.000 --> 0:07:38.040 And I think it's also true that in times of uncertainty, 0:07:38.680 --> 0:07:42.400 partners tend to go back to the trusted platforms. They 0:07:42.440 --> 0:07:45.200 know what they can expect, right, And I think we 0:07:45.240 --> 0:07:46.200 are well prepared for this. 0:07:46.160 --> 0:07:47.920 One hundred percent, because where else are you going to 0:07:47.920 --> 0:07:52.800 get together, especially in such a disconnected world through hybrid working? 0:07:53.200 --> 0:07:53.320 Right? 0:07:53.520 --> 0:07:53.720 Right? 0:07:53.800 --> 0:07:55.960 So how are people going to connect only with other 0:07:56.000 --> 0:07:57.520 companies but within their own teams? 0:07:57.560 --> 0:07:57.760 Yeah? 0:07:58.120 --> 0:07:58.960 Right, so they do it. 0:07:59.040 --> 0:08:01.239 We're seeing this more learn more often that we're seeing 0:08:01.240 --> 0:08:05.160 it at our events. Yeah, So one hundred percent. 0:08:19.520 --> 0:08:21.080 Let's talk about your leadership. 0:08:21.120 --> 0:08:23.760 So let's talk a bit about more yourself halve expanded 0:08:23.760 --> 0:08:28.160 it's global footprint across industries under your leadership, how do 0:08:28.200 --> 0:08:32.520 you identify markets or opportunities out there? Is there a 0:08:32.600 --> 0:08:35.640 playbook for you or I mean, we didn't know each 0:08:35.640 --> 0:08:39.000 other before we met first time some time ago, and 0:08:39.040 --> 0:08:41.160 then we started, you know, to think about possible in 0:08:41.200 --> 0:08:42.079 our common future. 0:08:42.360 --> 0:08:43.920 What is your strategy here? 0:08:44.240 --> 0:08:45.520 What's a very specific strategy? 0:08:45.559 --> 0:08:48.960 I mean to be clear, So we are and you 0:08:49.000 --> 0:08:50.840 know this, but I'll say this to your your audiences. 0:08:51.280 --> 0:08:55.520 We are not consolidators. Yeah, we have absolutely no interest 0:08:55.559 --> 0:08:58.600 in buying portfolios of shows just to get a geographic 0:08:58.640 --> 0:09:03.360 footprint or expect into a geography. I've absolutely no interest. Okay, 0:09:04.400 --> 0:09:06.120 and good luck to those that do it. I'm sure 0:09:06.120 --> 0:09:07.080 they'll do very well with it. 0:09:07.200 --> 0:09:07.600 Yeah. 0:09:07.679 --> 0:09:12.040 I think that what we're interested in is absolutely is 0:09:12.080 --> 0:09:15.000 what is the end market? Is this an end market 0:09:15.000 --> 0:09:18.280 that is being massively disrupted through technology? Now you would 0:09:18.280 --> 0:09:21.520 say is everything's being disrupted through technology? So therefore, take 0:09:21.640 --> 0:09:27.240 traditional industry sectors be involved in what is the disruptive elopment? 0:09:27.640 --> 0:09:29.600 And that's why when you look at your event, is 0:09:29.640 --> 0:09:33.040 the disruptivelopment when you look at shop Talkers retail, but 0:09:33.080 --> 0:09:36.760 it's the disruptivelopment because it's that disrupt development that then 0:09:36.880 --> 0:09:40.679 becomes the leading voice within the ecosystem or where it's 0:09:40.679 --> 0:09:41.480 going in the future. 0:09:42.240 --> 0:09:44.480 So we look very much first at the end market. 0:09:44.520 --> 0:09:45.760 That is all important. 0:09:46.440 --> 0:09:50.080 Two is this the type of event that will benefit 0:09:50.120 --> 0:09:51.240 from our best practice? 0:09:51.520 --> 0:09:52.000 Yeah. 0:09:52.200 --> 0:09:55.360 Our ability to our skill set is not in what 0:09:55.400 --> 0:09:57.600 you've done, which is create something from nothing. That's not 0:09:57.640 --> 0:10:00.560 what we're good at. What we're good at is actually 0:10:00.600 --> 0:10:03.200 knowing how to evolve it and how to grow it 0:10:03.240 --> 0:10:06.400 sustainably and not so it's not a flash in the 0:10:06.440 --> 0:10:07.280 pan up and down. 0:10:07.840 --> 0:10:08.360 That's one. 0:10:08.600 --> 0:10:11.160 Two is how to then export it and get very 0:10:11.200 --> 0:10:13.559 close to the customers to bring them to other geographies 0:10:13.800 --> 0:10:16.480 where they want to go to, but do it without 0:10:16.520 --> 0:10:19.320 losing the inherent magic that this event was created on. 0:10:19.640 --> 0:10:21.800 And then apply our best practice to whether it comes 0:10:21.800 --> 0:10:25.559 sales marketing, but very much in terms of the connections, 0:10:25.640 --> 0:10:29.800 the meeting programs and the digitization. So we're very very, 0:10:29.880 --> 0:10:33.360 very very careful and selective on what we do. You'll 0:10:33.360 --> 0:10:37.000 never see us by big business big portfolios, but will 0:10:37.040 --> 0:10:41.520 be very very precise events within n sectors that we're 0:10:41.520 --> 0:10:45.280 interested in, so Possible, we bought Health to healthcare. One 0:10:45.320 --> 0:10:48.160 in every five dollars goes towards healthcare in America. This 0:10:48.360 --> 0:10:51.880 is a critical industry of the future. We bought health 0:10:52.160 --> 0:10:54.400 because it is the one that is all about healthcare 0:10:54.440 --> 0:10:59.600 innovation and technical disrupt to technology disruption, and that is 0:10:59.640 --> 0:11:02.240 now the leading voice in healthcare. So that's why we 0:11:02.280 --> 0:11:04.520 bought that one that makes sense, makes sense, I mean 0:11:04.559 --> 0:11:07.160 when it comes to the integration itself, it could be 0:11:07.200 --> 0:11:09.800 always you know, have a surprising outcome. 0:11:10.080 --> 0:11:11.720 I think we did pretty well. 0:11:11.920 --> 0:11:14.240 I think for us it was beside a lot of 0:11:14.240 --> 0:11:16.640 other stuff, it was very important to get you know 0:11:16.720 --> 0:11:19.760 a lot of strategic support from your team as well, 0:11:20.240 --> 0:11:22.760 but also allowing our teams, you know, to think beyond 0:11:23.400 --> 0:11:27.480 a year to year plan, right, more long term, Yeah, 0:11:27.559 --> 0:11:31.240 more following the vision, which of course expands over a 0:11:31.280 --> 0:11:35.760 couple of years. How High has learned also from Possible 0:11:35.840 --> 0:11:39.040 Is there something you would say after a couple of months, Yeah, 0:11:39.040 --> 0:11:41.640 that was definitely something in your week that was also 0:11:41.679 --> 0:11:45.480 maybe some inspirational new ideas or something we might think 0:11:45.520 --> 0:11:46.319 about also for. 0:11:46.440 --> 0:11:49.240 Other parts of our portfolio. Is there anything. 0:11:49.640 --> 0:11:51.880 Oh no, no, there's no question. I mean, first of all, 0:11:52.240 --> 0:11:54.559 just in the type of format of this event. Yeah, 0:11:54.679 --> 0:11:57.720 what you have managed to do, which is exceptionally difficult, 0:11:57.960 --> 0:12:00.400 is blend inside and outside. And I know and maybe 0:12:00.440 --> 0:12:03.000 to your audience it doesn't sound that hard. It is 0:12:03.080 --> 0:12:06.480 exceptionally difficult. The flow out of an event is actually 0:12:06.520 --> 0:12:08.400 probably one of the more important things that happens to 0:12:08.440 --> 0:12:10.480 an event. Well, first, the most important thing is get 0:12:10.480 --> 0:12:12.719 the right people in the room, which you did automatically. 0:12:12.880 --> 0:12:15.600 But then what's the right flow? Yeah, so no, we've 0:12:15.679 --> 0:12:18.440 learned a lot about that because we've launched a show 0:12:18.480 --> 0:12:21.280 called Shop Talk Blocks right, which is in Abu Dhabi, 0:12:22.200 --> 0:12:24.000 which is exactly the same thing. It's going to be 0:12:24.040 --> 0:12:26.480 inside and outside. So there's a lot of learnings that 0:12:26.720 --> 0:12:29.520 we're getting from you and vice versa. Hopefully we'll do 0:12:29.679 --> 0:12:32.040 from doing lucks that we can also share here. 0:12:32.600 --> 0:12:34.160 So now there's a lot. 0:12:34.679 --> 0:12:37.680 So considering you know that, you also let you know 0:12:37.760 --> 0:12:42.839 a lot of transformations in the past. What's one mindset 0:12:43.000 --> 0:12:48.480 or principle you always return to when navigating change for 0:12:48.600 --> 0:12:52.360 you personally? Do you have again kind of playbook you 0:12:52.400 --> 0:12:55.600 know for things like this, because it seems that transformational 0:12:55.679 --> 0:12:57.880 process comes back very regularly. 0:12:58.080 --> 0:13:01.400 Yeah, what's the playbook. The playbook is be very clear 0:13:01.440 --> 0:13:04.200 with what you want to do. Yeah, get everybody aligned 0:13:04.320 --> 0:13:07.760 alongside with you, and then commit. 0:13:08.960 --> 0:13:09.320 Like that. 0:13:09.400 --> 0:13:11.000 You you, you know and you, and then you have 0:13:11.040 --> 0:13:13.280 to be all in right. There's no such thing as 0:13:13.280 --> 0:13:15.800 transformation where you're only putting one foot forward and how 0:13:15.840 --> 0:13:18.280 on foot back and trying to protect the back. Agree, 0:13:18.320 --> 0:13:21.440 it doesn't work because by doing that you've automatically failed. 0:13:21.679 --> 0:13:24.960 I've done and by the way, this philosophy and mentality 0:13:25.040 --> 0:13:28.360 is through lots of trial and error, and I have learned. 0:13:28.720 --> 0:13:30.520 The one thing I've learned in life is that if 0:13:30.520 --> 0:13:32.480 you're doing something, you do it. And if you're not 0:13:32.559 --> 0:13:36.480 wholeheartedly committed and your team is not wholeheartedly committed, then 0:13:36.520 --> 0:13:40.000 don't do it, because there's nothing worse than doing something half. 0:13:40.480 --> 0:13:42.600 That's one good example where where you're on the same 0:13:42.640 --> 0:13:43.800 page one percent. 0:13:44.440 --> 0:13:46.440 Let's fast forward to possible twenty twenty six. 0:13:46.559 --> 0:13:50.280 I made announcement yesterday on stage about our expansion plans 0:13:50.280 --> 0:13:53.120 for next year. That's quite obvious what we would like 0:13:53.200 --> 0:13:55.680 to do in terms of growth for the growth, but 0:13:55.840 --> 0:13:58.280 what do you hope we are talking about on this 0:13:58.360 --> 0:14:00.880 podcast next year, sitting here twelve months time. 0:14:01.320 --> 0:14:02.280 What's yet to come? 0:14:02.760 --> 0:14:03.679 Oh, it's yet to come. 0:14:03.880 --> 0:14:04.040 Well. 0:14:04.080 --> 0:14:06.280 First of all, which we and you and I are 0:14:06.360 --> 0:14:10.760 very aligned about is nothing can ever change from the 0:14:10.800 --> 0:14:15.680 core being the brands and the marketers, right, So that's 0:14:15.800 --> 0:14:18.440 number one. So we'll be sitting here saying we're very 0:14:18.480 --> 0:14:21.920 proud and very pleased that we have maintained minimum thirty 0:14:21.960 --> 0:14:25.720 percent brands and marketer, which means the largest constituents at 0:14:25.720 --> 0:14:28.040 this event will always be marketers and brands. 0:14:28.440 --> 0:14:29.680 So that's one. Two. 0:14:29.960 --> 0:14:33.320 It will be more that the is the flow you know, 0:14:33.360 --> 0:14:36.119 we thought we I mentioned it earlier in this podcast. 0:14:36.200 --> 0:14:39.800 Is the flow is very important and your plans and 0:14:39.840 --> 0:14:42.560 your ideas of your team and hopefully what you know 0:14:42.600 --> 0:14:45.440 others that have learned from other shows can help and 0:14:45.760 --> 0:14:48.800 give advice on is the flow? How do you manage 0:14:48.880 --> 0:14:54.800 that growth inside outside using nextdoor meetings on the beach, 0:14:55.600 --> 0:15:00.200 getting that flow right to maximize people the ability to 0:15:00.240 --> 0:15:04.480 find each other and connects. That is an art which 0:15:04.520 --> 0:15:06.400 I'm sure we'll learn from and we'll get you. 0:15:06.440 --> 0:15:08.440 Know, of course, there's always a but. 0:15:08.400 --> 0:15:10.320 That I'll be very excited about it and to keep 0:15:10.360 --> 0:15:11.040 people on side. 0:15:11.280 --> 0:15:14.280 I think this could be a huge benefit not being 0:15:14.440 --> 0:15:17.760 in a huge location like you know, Vegas, for example, 0:15:17.880 --> 0:15:20.120 or in can et cetera. I mean, there are several 0:15:20.120 --> 0:15:22.360 events where you have we need to jump in a cab, 0:15:22.440 --> 0:15:24.400 you know, to go from one meeting to another, and 0:15:24.480 --> 0:15:26.240 this is one. Yes, it's a big place, but it's 0:15:26.280 --> 0:15:30.000 one central place. I think that's a huge benefit. So, Mark, 0:15:30.200 --> 0:15:33.880 what still excites you most about this work after all 0:15:33.960 --> 0:15:34.560 these years? 0:15:34.600 --> 0:15:36.640 I mean you and me, we are in this business. 0:15:36.360 --> 0:15:40.160 For a long time now, and for myself, it feels 0:15:40.200 --> 0:15:42.200 like you wake up every morning and the world looks 0:15:42.200 --> 0:15:44.000 a bit different, and you can also use it as 0:15:44.000 --> 0:15:45.920 an opportunity to think about your next steps. 0:15:46.560 --> 0:15:49.200 What about you? What still excites you most doing this? 0:15:49.360 --> 0:15:49.680 Listen. 0:15:49.720 --> 0:15:52.040 I went to my first event when I was eight 0:15:52.080 --> 0:15:54.440 years old. You know, I was dragged along by my father, 0:15:54.680 --> 0:15:56.200 you know, to all his different shows. 0:15:56.200 --> 0:15:56.720 And I love it. 0:15:56.760 --> 0:16:00.600 So I love events, and I love learning every event 0:16:00.640 --> 0:16:04.400 is slightly different. I love looking learning about new industry sectors. 0:16:04.920 --> 0:16:09.440 I love seeing when something works well somewhere, how can 0:16:09.480 --> 0:16:13.560 you see to replicate that into other events? 0:16:14.040 --> 0:16:17.880 Because it's rarely well, it nearly always. 0:16:17.520 --> 0:16:20.760 Works Yeah, the thing that stops it is usually people. 0:16:21.160 --> 0:16:23.080 So how do you convince people bring them on the 0:16:23.160 --> 0:16:26.640 journey of replicating what works very well one place and 0:16:26.680 --> 0:16:28.880 then rolling it out everywhere. I love that, I love it, 0:16:28.920 --> 0:16:31.520 and I love it. It'll be fascinating to see how 0:16:31.520 --> 0:16:34.120 the meetings work here. I'm sure they'll be very successful. 0:16:34.520 --> 0:16:38.280 And then how does that evolve? This is very exciting, awesome, 0:16:38.480 --> 0:16:39.800 what a nice closing statement. 0:16:39.880 --> 0:16:41.960 Mark, Thank you so much for a time and I'm 0:16:41.960 --> 0:16:43.960 really looking forward for the next couple of months. 0:16:43.720 --> 0:16:45.040 For sure and doing it together. 0:16:45.240 --> 0:16:46.640 And brav as you're on your team. 0:16:46.640 --> 0:16:53.160 Well done, Thank you all right, take care, Thanks for 0:16:53.200 --> 0:16:56.440 tuning in everyone. Once again, I'm your host, Christian Moham. 0:16:56.760 --> 0:16:59.520 If you have a question or suggestion to me, reach 0:16:59.600 --> 0:17:04.040 out send me them on LinkedIn. If you're curious to 0:17:04.119 --> 0:17:06.960 learn more about Possible, sign up for our newsletter, or 0:17:07.000 --> 0:17:08.880 if you want to join us at the Possible Show 0:17:08.880 --> 0:17:13.399 in Miami, visit possibleevent dot com. Possible Now is a 0:17:13.440 --> 0:17:17.760 co production of iHeartMedia and Possible. Our executive producers are 0:17:17.880 --> 0:17:22.479 Ryan Marx and Yasmin Melendez. Our supervising producer is Meredith Barnes. 0:17:22.840 --> 0:17:26.480 Special thanks to Colleen Lawrence mac from our programming team. 0:17:26.840 --> 0:17:30.560 Our theme music is composed by Anthony Quttacoli. For more 0:17:30.600 --> 0:17:34.840 podcasts from iHeart, visit the iHeart app Purple podcast, or 0:17:34.880 --> 0:17:36.840 wherever you listen to your favorite shows.