WEBVTT - Ep 316: Work Should Give You Wings, Not Shackles! ft. Drew McCaskill 0:00:06.480 --> 0:00:13.920 Hey, hey, hey, we're back. We're we're extra black today. 0:00:13.920 --> 0:00:17.360 You just wait and see. We're brown. Oh you are 0:00:17.400 --> 0:00:19.960 that voice? We're Brown Ambition. 0:00:21.239 --> 0:00:23.720 Hey man, they heard that bass, they heard that baritone, 0:00:24.160 --> 0:00:30.600 So that's not mandra Hey, Tiffany, how are you? There's 0:00:30.640 --> 0:00:34.080 some testosterone in the show today. What are we gonna do? 0:00:34.440 --> 0:00:38.440 I know, so excited y'all. Today we have a very 0:00:38.560 --> 0:00:40.599 very special guest. We have been trying to have this 0:00:40.680 --> 0:00:42.920 gentleman on the show for a minute now, but Covid 0:00:43.000 --> 0:00:46.120 had other plans for me, for everyone else. But we 0:00:46.120 --> 0:00:49.400 are so so excited to welcome Drew mccaskell. 0:00:49.080 --> 0:00:50.320 To Brown Ambition. 0:00:50.800 --> 0:00:52.040 So let me tell you a little b about Drew 0:00:52.080 --> 0:00:54.720 before we get into you know, let him and bless 0:00:54.760 --> 0:00:58.280 him with bless you with his velvety voice. But Drew 0:00:58.960 --> 0:01:01.200 and why everyone should know about drews. He's a LinkedIn 0:01:01.320 --> 0:01:06.400 career expert and culture analyst, an inclusion champion, a marketing 0:01:06.440 --> 0:01:09.280 executive at LinkedIn. Of course, he's a career expert and 0:01:09.319 --> 0:01:12.959 communications executive. But before LinkedIn, I mean, Drew's career just 0:01:13.000 --> 0:01:16.120 spans runs the gamut. He most recently was leading d 0:01:16.240 --> 0:01:19.639 and I Diversity and Inclusion strategy for the global sales, 0:01:19.720 --> 0:01:23.640 marketing and public Affairs function at Facebook M I've heard 0:01:23.640 --> 0:01:28.600 of it, and US consumer marketing and global communications at Nilsen, 0:01:28.880 --> 0:01:32.240 where he also led communications for Nielsen China. And he 0:01:32.360 --> 0:01:35.400 was named one of PR Week's Top forty under forty 0:01:35.880 --> 0:01:40.560 PR executives and co authored y'all co authored the award 0:01:40.600 --> 0:01:44.960 winning Diverse Intelligence series on the economic and cultural impact 0:01:45.440 --> 0:01:50.160 of multi cultural consumers. So, without further ado, welcome to 0:01:50.200 --> 0:01:50.880 the show, Drew. 0:01:51.360 --> 0:01:54.280 Yes, Hey, thank you all for having me. This is amazing. 0:01:54.920 --> 0:01:55.640 I'm loving it. 0:01:56.600 --> 0:01:57.760 So I have been. 0:01:57.840 --> 0:01:59.960 On a shoot so many times, and you guys might 0:02:00.040 --> 0:02:01.800 have heard of at the Karen Hunter show. Karen is 0:02:01.840 --> 0:02:04.560 a girl, and so Jo and I have been guests 0:02:04.560 --> 0:02:07.280 many times and often sometimes we'll be on at the 0:02:07.360 --> 0:02:08.920 same damn time. 0:02:09.680 --> 0:02:13.040 The same damn time, and I love every minute of it. Look, 0:02:13.240 --> 0:02:15.519 not only were we on at the same time, but 0:02:16.000 --> 0:02:18.680 my nieces both got your book. 0:02:19.600 --> 0:02:20.359 That's awesome. 0:02:20.600 --> 0:02:23.520 I was like, I was like my I was like, y'all, 0:02:23.560 --> 0:02:26.480 we got to all get our money right and this 0:02:26.560 --> 0:02:29.000 is this is, this is going to give us the 0:02:29.320 --> 0:02:33.440 jump start we need. So I am I am also 0:02:33.680 --> 0:02:35.680 a fan, so awesome. 0:02:36.080 --> 0:02:38.560 Well, I'm really excited. First and foremost, tell people, what 0:02:38.600 --> 0:02:41.120 does a professional LinkedIn at career expert do? 0:02:41.480 --> 0:02:44.440 Yes, a lot of what I do is sort of 0:02:44.639 --> 0:02:48.040 break down into in the layman's terms, like some of 0:02:48.040 --> 0:02:51.720 the things how one to effectively use our platform, as 0:02:51.800 --> 0:02:55.519 well as to talk a little bit about trends, things 0:02:55.520 --> 0:02:58.200 that are happening in the marketplace, like for job seekers 0:02:58.240 --> 0:03:01.520 that to help you understand. I mean, I lean in 0:03:01.600 --> 0:03:05.440 heavily to having conversations with people who look like me 0:03:05.600 --> 0:03:08.080 and kind of helping them decode some of the things 0:03:08.080 --> 0:03:11.160 that are happening in the economy and the job market. 0:03:11.160 --> 0:03:13.280 That's sort of like what I've always done, even at 0:03:13.320 --> 0:03:16.839 Serious I was culture and economics contributor at Serious XM. 0:03:18.600 --> 0:03:21.760 My strong opinion is that women and people of color 0:03:22.120 --> 0:03:26.120 need to all of us should have a LinkedIn platfor profile. 0:03:27.000 --> 0:03:29.080 I don't just say that because I work at the company. 0:03:29.160 --> 0:03:31.919 I thought that beforehand, but now I definitely realize that 0:03:32.360 --> 0:03:35.720 every ten seconds somebody gets a job on LinkedIn, and 0:03:36.480 --> 0:03:39.800 there's a lot of opportunity for information sharing, and I 0:03:39.920 --> 0:03:42.320 truly believe that the people perish for lack of information, 0:03:42.680 --> 0:03:46.080 and when the information is there and free and all 0:03:46.120 --> 0:03:49.520 you have to do is use the tool. I'm like, Yo, 0:03:49.720 --> 0:03:53.760 that's us, Let's get on it. Because I think about Twitter, 0:03:53.840 --> 0:03:56.960 right like, African Americans in particular, let's talk about black 0:03:57.000 --> 0:04:00.800 folks for a second, make up fourteen percent of the population, 0:04:00.920 --> 0:04:02.960 but we make up about twenty eight percent of active 0:04:02.960 --> 0:04:07.000 conversations on Twitter. Imagine if we over indexed on a 0:04:07.040 --> 0:04:11.600 technology tool and platform that was literally created to connect 0:04:11.600 --> 0:04:14.760 people to economic opportunity. What that could look like. What 0:04:14.800 --> 0:04:18.320 if we over indexed in a place where everybody is 0:04:18.360 --> 0:04:23.479 having conversations about economic opportunity, about getting the bag. That's 0:04:23.520 --> 0:04:28.159 a whole different way of using your time online. And 0:04:28.320 --> 0:04:31.159 part of what I do as a career expert is to, 0:04:32.440 --> 0:04:35.880 you know, I feel like sometimes having a person who 0:04:35.920 --> 0:04:38.719 looks like you, who comes from your community, who sounds 0:04:38.760 --> 0:04:41.480 like you, who talks like you, giving you that information, 0:04:42.600 --> 0:04:46.400 it will oftentimes make people say, oh, Okay, I can 0:04:46.400 --> 0:04:50.280 trust this voice. I mean I had I feel like 0:04:50.320 --> 0:04:54.279 I've built some credibility long before I came to LinkedIn, 0:04:54.600 --> 0:04:57.039 and I think, you know, the mission is good enough 0:04:57.040 --> 0:05:00.000 for me to leverage that credibility to help people understand 0:05:00.040 --> 0:05:01.279 the opportunity that it's out there. 0:05:01.480 --> 0:05:03.960 Yeah, you talk about LinkedIn and listen as a current 0:05:04.000 --> 0:05:06.560 coach myself. Just today I had a client and I 0:05:06.600 --> 0:05:09.479 hear this all the time. I'm scared of LinkedIn, like 0:05:09.880 --> 0:05:11.520 or it's not even I'm scared. They first they said 0:05:11.520 --> 0:05:14.040 they hate it. I hate LinkedIn. I don't want to 0:05:14.080 --> 0:05:16.400 be on LinkedIn. My profile is old and dusty. You 0:05:16.480 --> 0:05:18.360 haven't updated it in years. And you know what it's 0:05:18.400 --> 0:05:21.320 at the core of it is LinkedIn sometimes doesn't feel 0:05:21.320 --> 0:05:24.080 like it's for us. So you mentioned like Twitter, you know, 0:05:24.160 --> 0:05:26.040 twenty I didn't realize that stat. That's just you know, 0:05:26.200 --> 0:05:27.840 black Twitter is so strong. We all know that, but 0:05:27.880 --> 0:05:29.160 I didn't know there was the stat behind it. 0:05:29.240 --> 0:05:29.920 So thank you for that. 0:05:30.480 --> 0:05:32.600 But how can we make what's your take on that? 0:05:32.600 --> 0:05:36.440 Why doesn't LinkedIn feel as free, you know for. 0:05:36.520 --> 0:05:40.040 Us to join us on the fair question? Is such 0:05:40.080 --> 0:05:42.279 a fair question. And I think that black folks aren't, 0:05:42.279 --> 0:05:45.279 particularly black women are thriving on LinkedIn, particularly black women 0:05:45.520 --> 0:05:49.760 entrepreneurs are thriving on LinkedIn. But I also think that 0:05:50.200 --> 0:05:54.000 we're doing we're doing a little bit better job I 0:05:54.040 --> 0:05:57.800 think now and making sure that we have content that 0:05:58.440 --> 0:06:01.640 feels good and it feels like, oh, this is for me. 0:06:02.400 --> 0:06:04.560 One of the reasons why I came on board was 0:06:04.839 --> 0:06:10.400 largely to help us reintroduce LinkedIn to consumers who have 0:06:10.520 --> 0:06:13.760 felt like, oh, I don't think it's for me. Actually 0:06:13.800 --> 0:06:18.600 it is. So I'm having conversations in our community about 0:06:18.839 --> 0:06:22.440 how to use the tool, how to make it less daunting, right, 0:06:22.800 --> 0:06:27.520 how to find information that is that's germane to you 0:06:27.600 --> 0:06:31.880 and your experience, and a lot of the things that 0:06:31.920 --> 0:06:35.919 we did, Like we just spent all of February and 0:06:36.080 --> 0:06:43.080 March doing specific content around entrepreneur black entrepreneurs. Right, black 0:06:43.120 --> 0:06:47.039 folks are black all twelve months, not just February, shout 0:06:47.040 --> 0:06:50.400 out to that. And so in the entire month of March, 0:06:50.520 --> 0:06:54.320 we highlighted and profiled black women entrepreneurs and them telling 0:06:54.360 --> 0:06:57.480 their stories and how they found how they found community 0:06:57.839 --> 0:07:00.760 as well as opportunity on the platform. And the more 0:07:00.800 --> 0:07:04.680 that you sort of have those conversations and amplify those conversations, 0:07:04.800 --> 0:07:07.719 the more when people come to the platform they start 0:07:07.760 --> 0:07:11.800 to see content that looks familiar. Right, But we also 0:07:11.880 --> 0:07:16.880 wanted to be incredibly useful, and that's a journey, and 0:07:16.960 --> 0:07:19.560 it's a journey that I'm excited to be a part 0:07:19.600 --> 0:07:23.400 of the leadership on so that people do feel more 0:07:24.480 --> 0:07:27.840 they do feel more connected to the platform. But we 0:07:27.960 --> 0:07:29.560 got a lot of work to do and in terms 0:07:29.600 --> 0:07:32.920 of that, and you know, there's a lot of investment 0:07:32.960 --> 0:07:36.280 going into that, but it's also around you know, I 0:07:36.280 --> 0:07:42.160 think sometimes career conversations can feel like medicine, right, and 0:07:43.080 --> 0:07:45.360 you know, if you've got you know, a sugary snack 0:07:45.400 --> 0:07:47.720 over here and a little bit of medicine over here, 0:07:47.760 --> 0:07:50.520 like that sugary you know, Twitter snack. 0:07:50.640 --> 0:07:53.360 I was gonna say, it may be easier to twitter 0:07:53.440 --> 0:07:55.400 conbos Drew are not appropriate for LinkedIn. 0:07:58.840 --> 0:08:00.960 He was like, you can't bring all that ratchet to 0:08:01.120 --> 0:08:03.600 LinkedIn and sometimes you do the jobs. 0:08:03.720 --> 0:08:08.000 Okay, we have we have we have controls for the chaos, 0:08:08.080 --> 0:08:12.520 right because it is still a professional platform and that's 0:08:12.560 --> 0:08:15.400 what the conversations are about. And I think that's actually 0:08:15.480 --> 0:08:16.040 a good thing. 0:08:16.520 --> 0:08:17.760 Can I ask a question, Drew? 0:08:17.840 --> 0:08:20.400 So so I love that you said that black women 0:08:20.440 --> 0:08:23.640 and entrepreneurs are thriving on LinkedIn. So if someone's listening, 0:08:24.240 --> 0:08:26.720 I would love if can you give some best practices 0:08:26.800 --> 0:08:30.200 if you are an entrepreneur, this is the way you 0:08:30.200 --> 0:08:34.080 should lean in versus if you you know, are you know, 0:08:34.320 --> 0:08:37.080 have a career, you know, and you don't own your 0:08:37.080 --> 0:08:39.240 own business. This is the best practices how you can 0:08:39.320 --> 0:08:41.560 lean in. Can you like kind of differentiate the best 0:08:41.559 --> 0:08:43.040 ways to lean in and those two sides. 0:08:43.920 --> 0:08:46.160 Yeah, So off top, there's a couple of things that 0:08:46.200 --> 0:08:48.240 everyone should just think through. It's like, one, have a 0:08:48.280 --> 0:08:51.320 good have a good profile picture, right, Like you don't 0:08:51.320 --> 0:08:52.600 have to go out and spend a lot of money 0:08:52.720 --> 0:08:56.280 on headshots, but you probably shouldn't have a beach selfie 0:08:56.320 --> 0:08:59.000 on your LinkedIn profile unless you're a surf instructor, right, 0:08:59.280 --> 0:09:01.560 And so I would say, have a great have a 0:09:01.559 --> 0:09:03.640 great picture so people know that you're a real person. 0:09:04.440 --> 0:09:07.480 Be really keen about what your superpower is and talk 0:09:07.520 --> 0:09:11.640 about your skills and your experience, right, and why what 0:09:11.679 --> 0:09:14.920 people need to know about you as a professional. That's 0:09:15.000 --> 0:09:17.880 really really important. Use keywords that are that are really 0:09:17.960 --> 0:09:20.960 germane to the work that you do, right, and talk 0:09:20.960 --> 0:09:24.920 about your skills. Skills, skills, skills. That's how people find 0:09:25.000 --> 0:09:28.000 you is based on skills. Skills are the key to 0:09:28.040 --> 0:09:31.520 the algorithm. I will say in addition to that, if 0:09:31.520 --> 0:09:35.200 you're an entrepreneur, say what you're looking for and figure 0:09:35.200 --> 0:09:38.360 out who what groups there are that you can join 0:09:38.400 --> 0:09:41.319 on the platform. There are lots of groups for entrepreneurs. 0:09:41.320 --> 0:09:44.320 If you're an entrepreneur in finance, join the finance groups. 0:09:44.360 --> 0:09:47.880 If you're an entrepreneur and you have a service or 0:09:48.240 --> 0:09:51.080 a business, do all of those things. If you're if 0:09:51.120 --> 0:09:54.640 you're a professional looking for a traditional job and you're 0:09:54.640 --> 0:09:57.280 actively looking for work, there are a couple of tools. 0:09:57.480 --> 0:10:01.080 One that I think is absolutely amazing and it is 0:10:01.120 --> 0:10:03.400 called job Alerts. Job Alerts allows you to look for 0:10:03.440 --> 0:10:05.800 a job while you're eating, sleeping, working at your current job. 0:10:06.040 --> 0:10:07.760 Because you set up a profile of the types of 0:10:07.840 --> 0:10:10.480 jobs that you want, the geographies that you're looking at, 0:10:10.679 --> 0:10:13.280 companies that you would like to work for, and as 0:10:13.280 --> 0:10:17.200 soon as a job posts on our platform, and there 0:10:17.200 --> 0:10:19.959 are millions of jobs that post on our platform globally, 0:10:20.040 --> 0:10:22.840 every day, you get an alert in your email that says, hey, 0:10:22.880 --> 0:10:25.319 a job that matches your profile that you set up 0:10:26.360 --> 0:10:29.720 just opened up. Here's how you can now go and 0:10:29.800 --> 0:10:33.720 apply for it. And I would say engage. Engage in 0:10:33.800 --> 0:10:37.559 terms of finding the people on the platform that are 0:10:37.720 --> 0:10:40.200 part of your community and even people that you want 0:10:40.240 --> 0:10:42.280 to be a part of your community, particularly if you're 0:10:42.320 --> 0:10:46.480 an entrepreneur. I think LinkedIn is a great way for 0:10:46.640 --> 0:10:49.440 you to engage with your network, with people who are 0:10:49.480 --> 0:10:53.400 talking about and about the business that you also are about, 0:10:53.840 --> 0:10:58.760 and using the platform as a networking tool is incredibly important. 0:11:00.080 --> 0:11:02.199 So if you are if you are a person who's 0:11:02.280 --> 0:11:06.240 in that sort of phase of I'm I'm working, but 0:11:06.320 --> 0:11:09.000 I'm also an entrepreneur at the same time as many 0:11:09.160 --> 0:11:12.080 of as many folks are in sit in both of 0:11:12.120 --> 0:11:15.600 those categories. Having a service page in addition to your 0:11:15.600 --> 0:11:19.920 LinkedIn profile page that talks about this is my business, 0:11:19.960 --> 0:11:21.960 this is my other business that I do, I'm a 0:11:22.000 --> 0:11:26.319 freelance writer, or I'm you know, I'm on the speaker circuit, 0:11:26.760 --> 0:11:30.160 and have that connected to your to your profile page 0:11:30.200 --> 0:11:33.360 as well. That says that that makes it easy for 0:11:33.480 --> 0:11:36.319 people to search for you if they're looking for somebody 0:11:36.480 --> 0:11:39.319 with your skill or somebody who does what you do right. 0:11:39.960 --> 0:11:42.080 Also if you're looking for if you are a person 0:11:42.120 --> 0:11:45.360 who's looking for a job, LinkedIn has a feature called 0:11:45.440 --> 0:11:47.800 open to Work you can turn on. 0:11:47.960 --> 0:11:49.760 People are so scared of that one, Drew. 0:11:50.600 --> 0:11:53.000 And so here's I know people are typically scared because 0:11:53.080 --> 0:11:55.560 you know, if I'm working at LinkedIn, I don't want 0:11:55.600 --> 0:11:58.200 LinkedIn recruiters to see it up open for work, right, Yeah, 0:11:58.240 --> 0:12:01.200 but there's also there's a control for that too that 0:12:01.800 --> 0:12:06.079 recruiters from the job that you have listed won't necessarily 0:12:06.160 --> 0:12:09.480 see that you're open for work, but other recruiters will 0:12:09.480 --> 0:12:11.760 be able to see that you can even if. 0:12:11.640 --> 0:12:13.520 You I didn't realize it. How the way of like 0:12:13.559 --> 0:12:15.439 filtering out recruiters from way of. 0:12:15.360 --> 0:12:17.320 Filtering that out. I mean, we've heard that before, We've 0:12:17.320 --> 0:12:20.559 reacted to that, and we've we've created a solution for that, 0:12:20.960 --> 0:12:25.120 and so that says to recruiters, immediately listen. My partner 0:12:25.160 --> 0:12:29.760 is in recruiting and his entire team lives by LinkedIn, right, 0:12:29.960 --> 0:12:32.959 They use it every single day. That's how they find candidates. 0:12:33.080 --> 0:12:35.480 Particularly if you have on that you're open for work, 0:12:35.520 --> 0:12:36.880 you go to the top of the list for when 0:12:36.880 --> 0:12:37.760 recruiters are searching. 0:12:39.080 --> 0:12:40.360 Like, I didn't know that there was like a like 0:12:40.400 --> 0:12:43.560 a service page. So because I I'm like looking at 0:12:43.600 --> 0:12:45.760 my LinkedIn now, I'm like, I mean my pictures all right. 0:12:45.920 --> 0:12:47.760 It's the cover of my book, which will be for 0:12:47.800 --> 0:12:48.199 a while. 0:12:48.600 --> 0:12:51.000 But I didn't know I could like a link it 0:12:51.120 --> 0:12:53.480 to like, hey, I mean, people reach out like, actually, 0:12:53.480 --> 0:12:56.079 I'm looking at my LinkedIn profile and a company has 0:12:56.160 --> 0:12:59.360 just reached out because they want to talk about like partnership, 0:12:59.679 --> 0:13:02.960 so I do check. I would say weekly give or take, 0:13:04.280 --> 0:13:06.640 but I didn't know I could have a service page. 0:13:07.960 --> 0:13:11.360 That's pretty cool. I'm definitely gonna like look into it. 0:13:11.480 --> 0:13:14.600 I mean someone that if you, hey, here's how you 0:13:14.600 --> 0:13:17.000 booked me for speaking engagements, or here's the types of 0:13:17.160 --> 0:13:21.360 I help and partner and do these things with with 0:13:22.200 --> 0:13:26.920 you know, internal employee resource groups or things like that, 0:13:27.120 --> 0:13:30.120 or I'm open to consulting all of those things. You 0:13:30.160 --> 0:13:32.880 can do that on a on a profile page. And 0:13:33.080 --> 0:13:35.800 two you can go to Opportunity dot LinkedIn dot com 0:13:36.200 --> 0:13:39.920 and figure out better ways to do all of those things. 0:13:40.040 --> 0:13:43.679 Like we know that that it can be a little daunting, 0:13:43.760 --> 0:13:47.040 but opportunity at LinkedIn dot com also helps you look 0:13:47.080 --> 0:13:49.360 at these are the top jobs that people are looking 0:13:49.360 --> 0:13:52.079 for right now. This is the way that you can 0:13:52.080 --> 0:13:55.160 write a really cool bio in that top part right 0:13:55.200 --> 0:13:58.120 there that uses the keywords to help people find you. 0:13:58.280 --> 0:14:00.760 Hold that thought, drew, because we're going to go to 0:14:00.760 --> 0:14:02.720 break and will be right back and pick up with 0:14:02.800 --> 0:14:03.760 all this awesomeness. 0:14:03.760 --> 0:14:04.440 Thanks so much. 0:14:06.080 --> 0:14:07.360 All right, be a fan. We are back. 0:14:07.400 --> 0:14:10.080 Here's more of our conversation with Drew McCaskill. Can we 0:14:10.120 --> 0:14:12.520 pivot just a little bit and talk about the you know, 0:14:12.720 --> 0:14:15.360 we're coming off of this period where it has felt 0:14:15.360 --> 0:14:17.880 like a job seekers market, you know, the great resignation 0:14:18.000 --> 0:14:21.640 giving way to labor shortages, companies competing more than ever. 0:14:21.760 --> 0:14:24.640 There's something like two jobs for every open job seeker 0:14:24.800 --> 0:14:28.520 right now. That being said, there is obviously a little 0:14:28.560 --> 0:14:32.440 bit of like a cooling off in terms of the 0:14:32.560 --> 0:14:34.600 job market, just a cooling off. I don't want people 0:14:34.640 --> 0:14:36.640 to get like freaked out. I mean, the job's report 0:14:36.680 --> 0:14:38.960 just came out Friday. It's still really strong. It's a 0:14:38.960 --> 0:14:41.360 little bit under what we saw in May, but still 0:14:41.400 --> 0:14:44.240 really strong. And an unemployment it's still so low. But 0:14:44.360 --> 0:14:45.960 you must be getting the same kind of questions I 0:14:46.000 --> 0:14:48.600 get from my coaching clients, which is, you know, do 0:14:48.680 --> 0:14:51.040 I need to change my Do I need to try 0:14:51.080 --> 0:14:52.800 to find a job quicker than I thought? Is it 0:14:52.840 --> 0:14:54.320 going to be really tough to find a job in 0:14:54.360 --> 0:14:57.200 six months? So for job seekers who are maybe a 0:14:57.240 --> 0:15:00.040 little bit anxious about what's happening in the economy, what 0:15:00.000 --> 0:15:02.560 what would you say to them about their hopes for 0:15:02.640 --> 0:15:04.280 finding a better opportunity. 0:15:05.080 --> 0:15:07.760 No pressure, no, no pressure on that. Listen. I don't 0:15:07.760 --> 0:15:09.520 have a crystal ball, but I will say that you 0:15:09.560 --> 0:15:11.240 can read the tea leaves on what's happening in the 0:15:11.280 --> 0:15:13.840 economy right now, right like, let's just let's just be 0:15:13.920 --> 0:15:16.080 real about it. I think that there's going to be 0:15:16.120 --> 0:15:19.400 some contraction in the market, and that's you know, that's 0:15:19.480 --> 0:15:22.120 my opinion, not as an economist, but as somebody who 0:15:22.160 --> 0:15:24.880 reads the paper every day, and I think for job seekers, 0:15:25.000 --> 0:15:26.520 one of the things that you have to do is 0:15:26.560 --> 0:15:28.360 get really clear about what it is that you want 0:15:28.360 --> 0:15:30.960 to do and why is it. Is this the right 0:15:31.000 --> 0:15:33.040 time for you to make that move? What are you 0:15:33.120 --> 0:15:36.200 looking for in a new opportunity. You also have to think, 0:15:36.360 --> 0:15:41.040 I've got to now really investigate these companies before I 0:15:41.400 --> 0:15:44.040 before I leave the job where I am today and 0:15:44.120 --> 0:15:46.720 go work for somewhere new, and I've got to really 0:15:46.800 --> 0:15:49.480 get a good idea of what I'm getting myself into. 0:15:49.560 --> 0:15:51.720 I think what we saw a lot in the what 0:15:51.760 --> 0:15:54.520 we call the Great Reshuffle, others call the Great Resignation, 0:15:54.840 --> 0:15:57.480 is that there was some there was some resignation regret 0:15:57.840 --> 0:16:01.080 on a lot of folks. A lot of people boomerang 0:16:01.200 --> 0:16:03.400 back to their old jobs if they were if those 0:16:03.480 --> 0:16:06.560 jobs were still available, because they looked at that number, 0:16:06.880 --> 0:16:09.280 and they looked at the prospect that they're looked around 0:16:09.400 --> 0:16:11.880 all of their friends were changing jobs, and they thinking, Okay, 0:16:12.120 --> 0:16:13.840 well the block is hot, let me go out and 0:16:13.880 --> 0:16:17.120 get this additional bag without thinking about the culture. And 0:16:17.200 --> 0:16:19.920 so what I would say to job seekers is you've 0:16:19.920 --> 0:16:22.160 got to be really clear about what it is that 0:16:22.240 --> 0:16:24.520 you want from work, why you want it, and what 0:16:24.560 --> 0:16:27.360 your expectations are, so that when if you do make 0:16:27.400 --> 0:16:29.800 the decide to make that move, you know the right 0:16:29.920 --> 0:16:33.480 questions to ask. And you need to be asking companies 0:16:33.960 --> 0:16:35.880 just as many questions as they're asking you in the 0:16:35.880 --> 0:16:38.680 interview process. Are there people in leadership who look like me? 0:16:39.720 --> 0:16:42.560 You know? You know who? Do I know who works there? Right? 0:16:42.920 --> 0:16:45.280 Is there someone who works there who has a life 0:16:45.320 --> 0:16:48.040 experience similar to mine? Let me reach out to them 0:16:48.040 --> 0:16:51.160 and ask them and ask them about their experience working there, 0:16:51.440 --> 0:16:54.560 Like you have to investigate the companies that you're going 0:16:54.640 --> 0:16:57.120 to go work for just as much as they're thinking 0:16:57.120 --> 0:16:59.640 about you and googling you and all of those things. 0:17:00.040 --> 0:17:02.720 And so culture matters. The other thing I would say 0:17:03.000 --> 0:17:06.679 is it's still very much an employee marketplace. But I 0:17:06.720 --> 0:17:11.520 do think that folks have to we'll see that contraction. 0:17:11.960 --> 0:17:17.560 And so now it is making that decision. Do I 0:17:17.600 --> 0:17:20.399 am I looking for more flexibility? Am I looking for 0:17:20.440 --> 0:17:24.400 more money? Am I looking for a different a different 0:17:24.480 --> 0:17:28.159 role altogether or in a different industry altogether? How and 0:17:28.480 --> 0:17:32.040 is there an opportunity for me to make those moves internally? 0:17:32.200 --> 0:17:35.040 Because a lot of what companies are saying right now 0:17:35.280 --> 0:17:38.840 is my next employee may be my current employee, just 0:17:38.880 --> 0:17:42.000 in a different role inside of this organization. A lot 0:17:42.080 --> 0:17:46.200 of people leave great companies because they got shitty managers, right, 0:17:46.560 --> 0:17:49.120 and so there may be an opportunity to think through 0:17:49.520 --> 0:17:52.879 how do I move on from this particular role and 0:17:52.960 --> 0:17:57.239 still stay with this company if there's an opportunity in 0:17:57.280 --> 0:18:02.119 other places that in that in that world you have 0:18:02.240 --> 0:18:04.840 not because you ask not. We have to get really, 0:18:04.960 --> 0:18:09.640 really confident in the fact that there's so many more 0:18:09.680 --> 0:18:12.400 things that are negotiable now than they've ever been before. 0:18:12.560 --> 0:18:15.640 Employees have more voice and more choice than they've literally 0:18:15.680 --> 0:18:18.480 ever had before. There are more platforms for folks to 0:18:18.520 --> 0:18:21.359 be vocal about their work experience, and their lived experience, 0:18:21.600 --> 0:18:24.000 and companies are being a lot more mindful of that 0:18:24.160 --> 0:18:28.680 now than they've ever been, and they're taking on and 0:18:28.720 --> 0:18:33.240 they're taking on a lot more empathy and care than 0:18:33.240 --> 0:18:35.960 they've had than they've done before, because now they literally 0:18:36.040 --> 0:18:36.359 have to. 0:18:36.880 --> 0:18:37.600 I was going to ask. 0:18:37.640 --> 0:18:41.200 That's like a good segue because I was going to ask, 0:18:41.400 --> 0:18:44.719 if someone is an employee and kind of looking for 0:18:44.920 --> 0:18:47.080 a new place to work, what are some things to 0:18:47.119 --> 0:18:51.520 consider as it relates to what's happening right now from 0:18:52.280 --> 0:18:58.240 you know roversus wayed to you know, post racial reckoning. 0:18:58.400 --> 0:18:59.680 It's funny because I was on a I was on 0:18:59.720 --> 0:19:02.639 a call the financial brand, a huge financial brand, and 0:19:02.760 --> 0:19:04.720 we're working together, and I was like, can I ask 0:19:04.760 --> 0:19:07.679 something candidly? They were like sure. I said, why do 0:19:07.720 --> 0:19:10.000 you care about black people? All of a sudden, everybody 0:19:10.080 --> 0:19:10.720 was like scr. 0:19:12.280 --> 0:19:12.480 You know. 0:19:12.520 --> 0:19:13.800 I was on my Kanye because I was like, what 0:19:13.800 --> 0:19:15.679 you're gonna do? You're gonna find another budgetiesta you not. 0:19:15.720 --> 0:19:17.560 We're gonna ask these real questions. And plus it was 0:19:18.200 --> 0:19:19.800 like the leader on the call, she's a sister, so 0:19:19.840 --> 0:19:21.480 she looked at me like, ooh girl, yes I ask. 0:19:21.560 --> 0:19:26.080 I was like, so I said, because I remember, like 0:19:26.640 --> 0:19:28.520 not less than ten years ago, when I first came 0:19:28.560 --> 0:19:31.400 out and I was trying to book things and whatever. 0:19:31.840 --> 0:19:33.879 You know, I had to be careful to say women, 0:19:34.520 --> 0:19:36.560 you know, because if I said black women, y'all ran off. 0:19:36.600 --> 0:19:38.760 And I said, because you're not the only financial brand. 0:19:38.760 --> 0:19:40.960 I mean, I'm beating financial brands off with a stick. 0:19:41.440 --> 0:19:43.720 I said, they just camped out, you know, in front 0:19:43.720 --> 0:19:47.480 of my my budgeteste to port. You know, they don't 0:19:47.480 --> 0:19:49.040 even care that I'm working with there, and you know, 0:19:49.080 --> 0:19:51.800 with the whomever. They're like, we'll go next. And I'm like, 0:19:51.840 --> 0:19:54.760 but why, And then of course it was like the 0:19:54.800 --> 0:19:57.080 answer was something to the effect of, like, oh, because 0:19:57.119 --> 0:19:59.040 of the racial reckoning, you know, we want to do better. 0:19:59.080 --> 0:20:02.640 I said, let's be real, what is the financial benefit 0:20:02.920 --> 0:20:04.919 for helping black and brown people? Because you're a company, 0:20:04.920 --> 0:20:07.960 you're not I mean you you know, y'all been down bad, 0:20:08.040 --> 0:20:11.239 so like like for real, and so if you know, 0:20:11.560 --> 0:20:15.800 for folks who are like making decisions now about what 0:20:15.920 --> 0:20:18.600 company to work for, what are some things that they 0:20:18.600 --> 0:20:22.040 should be looking at as it relates to modern challenges 0:20:22.320 --> 0:20:25.439 that that that companies have to have to account for. 0:20:26.560 --> 0:20:28.640 Yeah, I think that they I think that you're you're 0:20:28.640 --> 0:20:31.160 absolutely right, and I think the question that you asked 0:20:31.200 --> 0:20:34.000 that organization is spot on, right. But and part of 0:20:34.000 --> 0:20:38.359 that is black folks contribute one point one point four 0:20:38.440 --> 0:20:41.160 one point five, you know, trillion dollars to the US 0:20:41.240 --> 0:20:44.439 economy every year. Right. If black folks, just black folks 0:20:44.480 --> 0:20:47.919