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We've charted on 0:01:07.160 --> 0:01:09.040 some of the top charts in a variety of different 0:01:09.040 --> 0:01:14.600 countries everywhere from Kenya to Zimbabwe to South Africa, Ghana, Nigeria, 0:01:14.800 --> 0:01:17.120 all over Africa. We've been on the top charts at 0:01:17.120 --> 0:01:20.760 some point in time. So you know, a lot of people, 0:01:20.800 --> 0:01:23.160 we have a lot of listeners in UK and all 0:01:23.160 --> 0:01:25.000 over and they're like, you know, we love your content, 0:01:25.080 --> 0:01:27.000 but some of the stuff that you're saying is only 0:01:27.080 --> 0:01:29.120 a lot of stuff you're saying it's only based upon 0:01:29.200 --> 0:01:32.559 American point of view. And that would make sense because 0:01:32.560 --> 0:01:36.720 we're from America. But being that the world is our 0:01:36.800 --> 0:01:41.320 oyster and we have we have supporters and listeners all 0:01:41.360 --> 0:01:43.640 over the world, we can't just focus only on where 0:01:43.680 --> 0:01:46.440 we live. So one of the goals for this year 0:01:46.600 --> 0:01:49.920 was to broaden the horizon and to get entrepreneurs and 0:01:49.960 --> 0:01:54.040 talk about content from all over the world. And you know, 0:01:54.160 --> 0:01:57.480 Covid actually was a blessing in that regard because it 0:01:57.560 --> 0:02:00.600 helped us actually get on our virtual wave and that 0:02:00.680 --> 0:02:03.680 obviously helped with getting some content. So I put it 0:02:03.720 --> 0:02:05.640 on Instagram a few weeks ago, like, you know, we 0:02:05.680 --> 0:02:07.680 want to do some entrepreneurs in Africa, who should we 0:02:07.680 --> 0:02:10.600 reach out to? And we got a hit up. A 0:02:10.680 --> 0:02:12.120 lot of people hit us up like you should reach 0:02:12.160 --> 0:02:14.839 out to this person, that person, this person and one 0:02:14.840 --> 0:02:18.359 of the one of the most requested people was John Obidi. 0:02:19.840 --> 0:02:20.760 Did I say that correct? 0:02:22.000 --> 0:02:22.600 Yeah you did. 0:02:24.200 --> 0:02:27.160 And so I looked on his page and yeah, he 0:02:27.200 --> 0:02:31.000 had a nice following. I loved his content. He it 0:02:31.040 --> 0:02:33.079 looked real, like real good. His page looked real good. 0:02:33.080 --> 0:02:34.440 I did the research on him. So I reached out 0:02:34.440 --> 0:02:35.600 to him and I'm like, you know, would you be 0:02:35.639 --> 0:02:37.480 interested in having a conversation to hit me right back? 0:02:37.520 --> 0:02:39.680 Like yeah, And then when I spoke, it was even 0:02:39.720 --> 0:02:43.000 better because he actually was already a listener of the podcast. 0:02:43.080 --> 0:02:44.400 So I always liked that. 0:02:44.520 --> 0:02:46.480 Yeah, it's always good to have guests that already are 0:02:46.520 --> 0:02:48.560 familiar with the platform so we don't have to explain it. 0:02:48.600 --> 0:02:51.360 They already kind of know. So I'm like, this is dope. 0:02:51.440 --> 0:02:56.480 So John is a superstar entrepreneur out of Nigeria. He 0:02:56.560 --> 0:02:59.440 is an author, he is an international speaker. He's a 0:02:59.480 --> 0:03:04.079 social media an influencer. He's the founder of Headstar Headstar Africa. 0:03:04.520 --> 0:03:09.919 He just hosted the largest virtual summit in Africa. Fifteen 0:03:10.000 --> 0:03:14.360 thousand people were on that. He does everything. It's online 0:03:14.400 --> 0:03:18.080 business consultant, teaches kids how to achieve success. 0:03:18.800 --> 0:03:21.560 He's just a programmer, web developer, a little. 0:03:21.320 --> 0:03:22.480 Bit of everything. Everything. 0:03:22.480 --> 0:03:24.839 We got everything, John, We got everything that you've done. 0:03:24.840 --> 0:03:26.560 Man, So this is going to be a dope conversation. 0:03:26.639 --> 0:03:29.120 We're going to talk about a lot of virtual stuff, 0:03:29.160 --> 0:03:32.120 tech stuff, texts, real big in Nigeria, and we're going 0:03:32.160 --> 0:03:34.520 to talk about of course the content of Africa Nigeria. 0:03:34.520 --> 0:03:37.640 You're gonna talk about economics, all kinds of stuff. So 0:03:37.760 --> 0:03:40.360 I'm very excited to have this conversation. I'm sure Troy 0:03:40.440 --> 0:03:43.600 is a going on. So John, first and foremost, thank you, 0:03:43.680 --> 0:03:44.760 thank you for joining. 0:03:44.480 --> 0:03:47.000 Us, thank you for having me. 0:03:47.440 --> 0:03:51.560 Yes, yes, yes, so so yeah, John, let's get into 0:03:51.600 --> 0:03:54.400 it first and foremost, Like I said, we are extremely 0:03:54.440 --> 0:04:01.440 excited about this this episode. So founder of Headstart Africa, right, 0:04:01.560 --> 0:04:05.440 and so I did some research. So headstart is actually 0:04:05.960 --> 0:04:10.640 it's a big thing. So what is Headstart Africa. 0:04:10.840 --> 0:04:14.960 Headstart Africa is a mentoring platform. 0:04:15.000 --> 0:04:16.240 It's different things to different people. 0:04:16.680 --> 0:04:20.039 But it started off as a mentoring platform where I 0:04:20.080 --> 0:04:23.680 brought a couple of my colleagues to teach Africans about 0:04:23.800 --> 0:04:28.560 business and personal development. So I started that in twenty sixteen. 0:04:29.080 --> 0:04:31.800 It is a Facebook group right now, it's about one 0:04:31.920 --> 0:04:35.760 hundred and forty thousand members. Mostly Nigerians and then a 0:04:35.800 --> 0:04:38.760 lot of Africans and then some sprinklings from all around 0:04:38.800 --> 0:04:41.840 the world. So there we host our webinars and we 0:04:41.920 --> 0:04:45.480 teach on everything on personal development, lifestyle and business. 0:04:45.839 --> 0:04:46.719 So that's what it is. 0:04:46.839 --> 0:04:51.120 But we also have other expressions like our podcasts, our videos, 0:04:51.320 --> 0:04:55.720 our interviews. We have a program called Night School that 0:04:55.800 --> 0:05:01.560 holds every Friday, so it's basically about business, business and 0:05:01.720 --> 0:05:04.640 personal development. And we have other people on the Facebook 0:05:04.640 --> 0:05:07.640 group there also contributing about what it's like to achieve 0:05:07.680 --> 0:05:08.960 success in Africa. 0:05:09.080 --> 0:05:12.840 All right, So that's interesting because yeah, I did some 0:05:12.880 --> 0:05:14.400 research and I, like I said, I was watching a 0:05:14.400 --> 0:05:17.560 couple of YouTube videos. So one of the things that 0:05:17.720 --> 0:05:21.960 you spoke about in Africa specifically is the lack of 0:05:22.080 --> 0:05:25.400 infrastructure and when it comes to the Internet, and you 0:05:25.680 --> 0:05:28.039 made an interesting comparison. It's like you said, for people 0:05:28.080 --> 0:05:30.960 living in America, the internet is like the ocean, but 0:05:31.080 --> 0:05:33.720 for people in Africa, the Internet is like a bottle 0:05:33.720 --> 0:05:36.640 of water. So that was very interesting. Can you explain 0:05:36.960 --> 0:05:37.680 what you meant by that? 0:05:39.560 --> 0:05:40.000 All right? 0:05:40.040 --> 0:05:46.920 So in Nigeria specifically, so most people use internet in 0:05:46.960 --> 0:05:49.880 a limited way, so you have to buy like data plans, 0:05:49.960 --> 0:05:55.279 of one gigabytes, two gigabytes, twins gigabytes. And so most 0:05:55.320 --> 0:05:59.360 people use the Internet with the concept of scarcity like 0:05:59.560 --> 0:06:04.000 this can run out. But in other countries, like in 0:06:04.040 --> 0:06:07.120 the West, it's just it's mostly unlimited, especially when you 0:06:07.120 --> 0:06:10.920 have fiber optic and so on, so it's unlimited there, 0:06:10.960 --> 0:06:14.200 but here it's mostly limited only like the top zero 0:06:14.240 --> 0:06:17.719 point five percent of people are able to afford unlimited 0:06:17.760 --> 0:06:18.760 Internet access. 0:06:19.320 --> 0:06:19.560 Yeah. 0:06:19.600 --> 0:06:22.440 So even with the Internet access, a lot of times 0:06:22.480 --> 0:06:25.280 people get blocked from viewing things, which is something that 0:06:25.520 --> 0:06:27.159 I'll discover when doing the research on you. 0:06:27.480 --> 0:06:29.240 What's the theory behind that? 0:06:31.320 --> 0:06:35.280 Okay okay, so okay, okay, I think I knew where 0:06:35.279 --> 0:06:37.920 I got that from one of my TV interviews. So 0:06:38.160 --> 0:06:41.280 this thing I call the Third World fence, right, and 0:06:41.360 --> 0:06:46.600 so it's this invisible fence where the third world is 0:06:46.720 --> 0:06:51.280 kept behind this border. And so we cannot actively participate 0:06:51.400 --> 0:06:55.080 in certain activities online. So there are some websites we 0:06:55.160 --> 0:06:58.599 cannot visit because people assume that a lot of fraud 0:06:58.640 --> 0:07:01.240 emanates from third world countries, and so there are some 0:07:01.600 --> 0:07:05.479 websites that we cannot visit. Some services we cannot access, 0:07:05.760 --> 0:07:09.520 like PayPal. You'd be shocked that in Nigeria we cannot 0:07:09.520 --> 0:07:11.960 receive money through PayPal, but we can pay but we 0:07:12.000 --> 0:07:16.240 cannot receive money through PayPal, we cannot use Stripe and 0:07:16.720 --> 0:07:20.040 most of the top tier payment processors. So that's one 0:07:20.080 --> 0:07:23.600 of the areas of the Third World fence. Also, Nigerian 0:07:23.600 --> 0:07:26.520 cars are just not accepted on a lot of websites, 0:07:27.120 --> 0:07:30.240 so we have to figure out a number of workarounds 0:07:30.320 --> 0:07:32.520 just to exist on the internet. 0:07:32.760 --> 0:07:34.640 So that's what I call the third World fence. 0:07:35.080 --> 0:07:37.640 And yeah, we've got to keep on moving, so we 0:07:37.720 --> 0:07:38.960 find ways to get around them. 0:07:39.160 --> 0:07:41.400 Yeah, so what do you use that you have your 0:07:41.400 --> 0:07:46.120 own like Nigerian payment system instead of Stripe or PayPal, 0:07:46.240 --> 0:07:48.120 Like you have your own one from in Nigeria. Like 0:07:48.120 --> 0:07:49.040 what do you guys use. 0:07:50.200 --> 0:07:53.000 Yeah, we have Nigerian payment systems. We've got Paystack, We've 0:07:53.040 --> 0:07:56.280 got Flutterwave. Those are the two biggest ones in Nigeria. 0:07:56.720 --> 0:07:59.640 They do a pretty good job, but it's not quite 0:07:59.800 --> 0:08:05.120 as as expansive as say a PayPal or Stripe. So 0:08:05.200 --> 0:08:09.080 sometimes a bank in maybe the United States might encounter 0:08:09.760 --> 0:08:13.239 our local payment system pay Stack and just not honor 0:08:13.280 --> 0:08:16.600 the transaction. Occasionally that happens, but you know, we may 0:08:16.640 --> 0:08:19.440 do with what we have while we seek better options. 0:08:20.920 --> 0:08:22.920 That's dope, I think, Like I said, I mean, it's 0:08:22.920 --> 0:08:25.040 important for people because we don't really a lot of times, 0:08:25.080 --> 0:08:28.280 especially in America, we just get caught in our own bubble, 0:08:28.560 --> 0:08:31.120 so we don't really even you know, think about like 0:08:31.360 --> 0:08:33.840 how different it could be for somebody in a different country. 0:08:33.840 --> 0:08:35.800 And it's like, we run our business and we use 0:08:35.840 --> 0:08:39.760 PayPal and Stripe and we can collect payments from all over. 0:08:39.960 --> 0:08:42.360 So if we was not able to use PayPal or Stripe, 0:08:42.600 --> 0:08:44.439 and then especially like you said, I mean in Nigeria, 0:08:44.520 --> 0:08:45.839 might not be a problem, but if you collect the 0:08:45.880 --> 0:08:49.000 money from people in America or in different countries, then 0:08:49.000 --> 0:08:50.920 that could be an issue. And it's like now you've 0:08:50.920 --> 0:08:53.679 got to try to find other alternatives to kind of 0:08:53.720 --> 0:08:54.319 collect money. 0:08:54.320 --> 0:08:56.600 We even doing the research for this was like, I 0:08:56.679 --> 0:08:59.160 may it made me realize how much we take for granted, right, 0:08:59.240 --> 0:09:02.000 Like me said a video to Shaddy, it takes and 0:09:02.040 --> 0:09:04.319 it's not even a thought. But where somebody in Nigeria 0:09:04.480 --> 0:09:06.840 or in a third world quote unquote third world country, 0:09:06.880 --> 0:09:09.079 it's like I don't have enough data, I might not 0:09:09.120 --> 0:09:10.400 be able to send that to you. You know what 0:09:10.440 --> 0:09:13.360 I'm saying, like these things don't come to mind when 0:09:13.400 --> 0:09:14.160 I'm thinking about it. 0:09:14.280 --> 0:09:16.760 Yeah, yeah, So but how do we. 0:09:16.760 --> 0:09:19.959 Define third world though, because I don't want to use 0:09:20.000 --> 0:09:23.000 that term. I mean, I don't know you probably would, 0:09:23.080 --> 0:09:24.439 you know know better than me, but it seemed like 0:09:24.480 --> 0:09:28.760 a derogatory word term, like what what's defined by third world? 0:09:28.840 --> 0:09:30.960 Just a lack of infrastructure. 0:09:30.360 --> 0:09:37.760 Or well, originally, I think the I think the first World, 0:09:37.840 --> 0:09:41.840 second and third World originally originally started from the Cold 0:09:41.880 --> 0:09:45.400 War a long time ago. So I think First World 0:09:45.400 --> 0:09:49.240 countries were allies of the United States, Second World where 0:09:49.440 --> 0:09:52.440 I think allies of the Soviet Union, and I think 0:09:52.520 --> 0:09:55.520 third World were in between. But over time the meaning 0:09:55.600 --> 0:09:58.640 evolved to mean developing or underdeveloped countries. 0:10:00.120 --> 0:10:01.280 Okay, yeah, well. 0:10:01.160 --> 0:10:04.080 The initial meaning of first, second, and third World was 0:10:04.160 --> 0:10:08.280 relating to what alignment the different countries had during the 0:10:08.280 --> 0:10:08.760 Cold War. 0:10:09.840 --> 0:10:13.560 So in Nigeria though, speaking about Nigeria, because we've heard 0:10:13.880 --> 0:10:16.280 different things about Nigeria, We've had a few different guests 0:10:16.280 --> 0:10:19.720 from Nigeria, and so can you kind of just paint 0:10:19.720 --> 0:10:24.000 the picture for Nigeria for people that are not in Africa, 0:10:24.040 --> 0:10:28.680 because it's an interesting country. It's the seventh most populated 0:10:28.720 --> 0:10:31.160 country I believe in the world two hundred million people, 0:10:31.520 --> 0:10:36.120 the most populated black country in the world. It's the 0:10:36.160 --> 0:10:42.479 wealthiest country sub Saharan does it. I believe in Africa. 0:10:42.679 --> 0:10:45.600 In Africa some Saharan Africa the wealthiest country. 0:10:45.840 --> 0:10:51.280 It has one of the highest oil reserves in the world. 0:10:51.360 --> 0:10:53.920 I think like in the top seven. It has the 0:10:54.040 --> 0:10:58.760 richest black person in the world, go Ti. We spoke 0:10:58.760 --> 0:11:00.600 about him. So it has a lot of things. It 0:11:00.640 --> 0:11:02.200 seemed like it has gone for us, and it has 0:11:02.240 --> 0:11:05.040 a strong tech community. A lot of people are interested 0:11:05.080 --> 0:11:10.560 in tech, but obviously there's challenges as well, obviously, So yeah, 0:11:10.679 --> 0:11:13.240 can you kind of just you know, I did I 0:11:13.280 --> 0:11:15.000 get that right on the things that I said? 0:11:16.000 --> 0:11:19.760 Yeah, that was correct? That was correct. Okay, that's correct. 0:11:19.800 --> 0:11:24.439 So Nigeria is such a great. 0:11:24.480 --> 0:11:27.400 Land of opportunity, and I think we have one of 0:11:27.440 --> 0:11:31.520 the largest populations of young people in the world. So 0:11:32.240 --> 0:11:36.839 a lot of the business transactions are dominated by tech. 0:11:37.559 --> 0:11:40.640 So there's a lot of tech businesses going on, there's 0:11:40.640 --> 0:11:42.920 a lot of tech entrepreneurs, there's a lot of startups, 0:11:42.920 --> 0:11:46.120 so the startup scene is really big, and a lot 0:11:46.160 --> 0:11:50.200 of Nigerians are really hungry for knowledge. So we are 0:11:50.480 --> 0:11:53.520 very aspirational people and you're always trying to get better 0:11:53.559 --> 0:11:57.319 at something. So the knowledge business is booming in Nigeria. 0:11:57.360 --> 0:11:59.959 People by courses, people are always getting training. I mean, 0:12:00.360 --> 0:12:02.520 it's my industry. I do a lot of trainings and 0:12:02.559 --> 0:12:06.040 workshops and I play in the space. So Nigerians buy 0:12:06.080 --> 0:12:10.760 a lot of courses, engaging a lot of training, personal development, business, 0:12:10.880 --> 0:12:15.160 online marketing, and not just from Nigerian trainers. Nigerians know 0:12:15.280 --> 0:12:20.040 a lot of American authors and speakers and course creators, 0:12:20.120 --> 0:12:24.400 so we learn a lot of content from even the 0:12:24.679 --> 0:12:26.400 American space and the Nigerian space. 0:12:26.440 --> 0:12:27.640 So it's a huge market. 0:12:27.960 --> 0:12:31.800 And so if anyone were to be considering new markets 0:12:31.800 --> 0:12:35.920 for their products, I mean, Nigeria is such a blue ocean, right, 0:12:36.000 --> 0:12:38.000 So like in America, you might have a lot of 0:12:38.040 --> 0:12:42.959 speakers and some niches might be saturated. But if you're 0:12:42.960 --> 0:12:46.400 targeting a country like Nigeria and you have something that 0:12:46.480 --> 0:12:49.480 can really give people value, teach them a skill that 0:12:49.520 --> 0:12:52.600 could change their lives, this is a fantastic market. So 0:12:52.760 --> 0:12:55.160 this is one of the ways that AGRA is a 0:12:55.160 --> 0:12:57.800 great opportunity. There are other sectors, but I can really 0:12:57.840 --> 0:13:01.680 speak mostly about the sector that I play and that's 0:13:01.720 --> 0:13:06.000 the online space technology and we are really booming there. 0:13:06.080 --> 0:13:09.800 So also open to collaborations because I mean, we're having 0:13:09.800 --> 0:13:12.280 the Skype conversation now and it's not. 0:13:12.240 --> 0:13:15.040 A it's not an obstacle. 0:13:15.080 --> 0:13:17.200 Distance is not a barrier. There's a lot of people 0:13:17.360 --> 0:13:20.680 just like me who are doing fantastic work on Instagram, 0:13:20.800 --> 0:13:25.160 on the internet, doing webinar, selling knowledge and. 0:13:24.840 --> 0:13:27.280 It's a really great time to be in Nigerian. 0:13:27.360 --> 0:13:29.319 So, I mean, that's interesting that you said that the 0:13:29.760 --> 0:13:32.079 population is so young. When I looked at the median age, 0:13:32.080 --> 0:13:35.680 it was eighteen, I'm like, that's eighteen years old. That's crazy. So, like, 0:13:37.040 --> 0:13:40.160 you live in Legos, but you're not from Legos, right, 0:13:40.160 --> 0:13:43.400 Can you explain because I know it's a population of 0:13:43.480 --> 0:13:46.080 nine million people, which is pretty much like New York City. 0:13:46.160 --> 0:13:48.680 Can you explain what Legos is to Nigeria's for people 0:13:48.679 --> 0:13:50.320 who have no idea what it is. 0:13:51.720 --> 0:13:56.720 Yeah, So Legos is the tech capital of Nigeria. 0:13:56.840 --> 0:13:58.200 So it's a lot like New York. 0:13:58.840 --> 0:14:03.559 It's fast paced, a huge business community, a lot of hustle. 0:14:04.320 --> 0:14:07.880 So if anyone one were to be trying to look 0:14:07.920 --> 0:14:11.160 for the most vibrant business community in Nigeria, that will 0:14:11.200 --> 0:14:16.360 be Legos. Abuja is the official capital, but Legos used 0:14:16.360 --> 0:14:19.680 to be the capital a long time ago, but I 0:14:19.720 --> 0:14:22.440 think that was before I was born. But now Abuja 0:14:22.520 --> 0:14:26.840 is the capital, but Lego still retains that economic stronghold. 0:14:26.880 --> 0:14:30.600 So the economy of Nigeria is largely tied to Legos. 0:14:30.640 --> 0:14:35.280 It's got such a vibrant business population, a lot of 0:14:35.320 --> 0:14:37.320 things going on here. So this is the place to 0:14:37.360 --> 0:14:41.320 be if you're considering doing business in Nigeria, especially regarding tech. 0:14:41.520 --> 0:14:42.440 This is the place to be. 0:14:43.120 --> 0:14:45.360 All right, So we know we're on your legion. 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Just 0:17:24.760 --> 0:17:29.360 go to Indeed dot com slash pod katz thirteen right 0:17:29.400 --> 0:17:32.200 now and support our show by saying you heard about 0:17:32.200 --> 0:17:36.640 Indeed on this podcast. Terms and conditions apply. Hiring Indeed 0:17:36.840 --> 0:17:37.800 is all you need. 0:17:38.160 --> 0:17:41.159 Step by step, Suittorio. So we got we got the 0:17:41.840 --> 0:17:45.240 you know, the land of delay in Africa. So now 0:17:45.680 --> 0:17:47.800 let's get into it. Let's give to people some detailed 0:17:47.840 --> 0:17:50.399 information on what you do best. So we'll start with 0:17:50.440 --> 0:17:53.280 your most recent venture. So you did. You had the 0:17:53.400 --> 0:17:58.520 largest online summit in Africa fifteen thousand people. Right, yeah, 0:17:58.520 --> 0:18:00.640 so it's a whole business model. It's in resting because 0:18:00.640 --> 0:18:03.640 we haven't covered this yet. In the time of COVID nineteen, 0:18:04.000 --> 0:18:08.359 a lot of people have been having online webinars, online summits, 0:18:08.560 --> 0:18:15.640 online presentations, online everything online school ye. So, and it's 0:18:15.640 --> 0:18:18.239 turned into a revenue model or revenue stream. You can 0:18:18.280 --> 0:18:21.479 make money on it. So yeah, let's dissect yours. So 0:18:21.760 --> 0:18:26.439 all right, yours was called head Start Africa Summit, head 0:18:26.520 --> 0:18:29.800 Started Summit, Head Started Summit. Okay, so yeah, can you 0:18:29.840 --> 0:18:32.199 can you kind of walk us through the summit? 0:18:34.200 --> 0:18:35.679 So head Start Summit. 0:18:36.000 --> 0:18:40.119 Our theme for this year was reinventing yourself for the 0:18:40.240 --> 0:18:43.840 new global economy. So there was a lot of pessimism 0:18:43.880 --> 0:18:47.160 about the COVID nineteen era and so people were losing 0:18:47.200 --> 0:18:51.040 their jobs. Some brick and mortar businesses had to close 0:18:51.080 --> 0:18:53.960 for a while, and there was a lot of pessimism. Man, 0:18:54.160 --> 0:18:57.359 the mood was really low, and so we had to 0:18:57.440 --> 0:19:02.440 teach people how they could reinvent themselves in the travel industry, 0:19:02.760 --> 0:19:06.639 in the hospitality business, how people could reinvent themselves for 0:19:06.880 --> 0:19:10.520 the new global economy because everything of the necessity had 0:19:10.560 --> 0:19:14.080 to move online. And so I got seventeen speakers, most 0:19:14.080 --> 0:19:17.040 of whom are my colleagues in the speaking industry, and 0:19:17.119 --> 0:19:19.960 we held the summit for three days, six hours every day. 0:19:20.680 --> 0:19:23.320 It was from like three pm to ten pm every 0:19:23.400 --> 0:19:26.840 day for three days. And so we had about fifty 0:19:27.000 --> 0:19:30.440 thousand people who actually registered for the summit, but about 0:19:30.480 --> 0:19:34.840 fifteen thousand showed up. And this was a different kind 0:19:34.880 --> 0:19:37.960 of summit. Most virtual summits take the easier route. I mean, 0:19:37.960 --> 0:19:40.679 no disrespect, but that's pretty easy to record it and 0:19:40.760 --> 0:19:43.919 put it up, schedule the content out. But we wanted 0:19:43.960 --> 0:19:46.879 to put it out there live, and so all the 0:19:46.920 --> 0:19:51.119 sessions were streamed live to YouTube, and most of the 0:19:51.160 --> 0:19:56.360 sessions averaged a live viewership of about three thousand live viewers. 0:19:56.400 --> 0:20:01.840 So I haven't seen those numbers, at least on this side. 0:20:01.840 --> 0:20:03.800 I would have seen that anywhere around the world. But 0:20:03.960 --> 0:20:04.600 I don't want to brag. 0:20:04.600 --> 0:20:09.119 I'll just talk about this until it's done, until I 0:20:09.119 --> 0:20:10.520 can verify those numbers. 0:20:10.640 --> 0:20:14.080 And so, but there's a science to that. 0:20:14.240 --> 0:20:18.080 So there's a way that virtual summits can be monetized 0:20:18.240 --> 0:20:21.120 and there's an entire business model around that which I'd 0:20:21.160 --> 0:20:22.960 like to share with a lot of people and how 0:20:23.000 --> 0:20:26.479 anyone can use that to blow up their business, especially 0:20:26.480 --> 0:20:29.399 if you have a business that is involved in teaching 0:20:29.440 --> 0:20:32.760 people something. You sell online courses, you sell books, you 0:20:32.800 --> 0:20:35.800 sell audio, and you want to drive a lot of 0:20:35.840 --> 0:20:40.040 attention almost instantly to your business and monetize all that attention. 0:20:40.520 --> 0:20:41.400 There's an entire. 0:20:41.240 --> 0:20:43.560 Business model, a lot of things that we learned doing 0:20:43.560 --> 0:20:46.879 this running the summits and monetizing it, and that's what 0:20:46.880 --> 0:20:48.280 I would like to share with a lot of people here. 0:20:48.400 --> 0:20:50.760 Yeah, so how long did it take to plans on 0:20:50.760 --> 0:20:51.399 an event like this? 0:20:51.480 --> 0:20:52.000 That's all? I mean? 0:20:52.040 --> 0:20:54.440 Fifteen thousand piece a lot, you have fifty thousand registered. 0:20:54.720 --> 0:20:56.280 How long did it take to plan something like that? 0:20:56.320 --> 0:20:57.639 And what goes into it when you're trying to. 0:20:57.640 --> 0:21:02.600 Plan, right, So this normally would take me about a 0:21:02.680 --> 0:21:08.400 month to plan. So here's the thing. So it usual 0:21:08.400 --> 0:21:11.000 tastes about a month, but we planned it in ten days. 0:21:11.280 --> 0:21:15.679 So the President of Nigeria was due to give a 0:21:15.720 --> 0:21:19.520 speech about whether or not the lockdowns would be lifted, 0:21:20.240 --> 0:21:22.000 and so I told my team that look, there's a 0:21:22.040 --> 0:21:25.400 good chance that the lockdowns would be lifted pretty soon. 0:21:25.840 --> 0:21:28.320 We've got to run this while everyone's still at home. 0:21:32.480 --> 0:21:34.600 So I didn't want to take a whole month to 0:21:34.640 --> 0:21:37.160 plan it out. I wanted to have the summit run 0:21:37.240 --> 0:21:39.840 while everyone was still at home, so that would have 0:21:39.880 --> 0:21:41.960 all that attention and they'll be at home, everyone would 0:21:41.960 --> 0:21:44.240 tune in, would have all that attention. So instead of 0:21:44.240 --> 0:21:46.320 a month, we had to crunch it down to ten days, 0:21:46.320 --> 0:21:48.040 and so we had to plan and execute in just 0:21:48.080 --> 0:21:53.040 ten days. Yeah, so just ten days. So what went 0:21:53.080 --> 0:21:55.080