1
00:00:00,400 --> 00:00:04,280
Speaker 1: You just realized your business needed to hire someone yesterday.

2
00:00:04,800 --> 00:00:09,520
Speaker 1: How can you find amazing candidates fast? Easy? Just use Indeed.

3
00:00:09,960 --> 00:00:12,680
Speaker 1: Stop struggling to get your job posts seen on other

4
00:00:12,760 --> 00:00:16,439
Speaker 1: job sites. With Indeed sponsored jobs, your post jumps to

5
00:00:16,480 --> 00:00:19,000
Speaker 1: the top of the page for your relevant candidates, so

6
00:00:19,120 --> 00:00:22,119
Speaker 1: you can reach the people you want faster. According to

7
00:00:22,160 --> 00:00:26,120
Speaker 1: Indeed data, sponsored jobs posted directly on Indeed have forty

8
00:00:26,120 --> 00:00:30,040
Speaker 1: five percent more applications than non sponsored jobs. Don't wait

9
00:00:30,080 --> 00:00:33,519
Speaker 1: any longer, speed up your hiring right now with Indeed,

10
00:00:33,960 --> 00:00:36,200
Speaker 1: and listeners of this show will get a seventy five

11
00:00:36,280 --> 00:00:39,440
Speaker 1: dollars sponsored job credit to get your jobs more visibility

12
00:00:39,600 --> 00:00:45,320
Speaker 1: at indeed dot com slash pod Katz thirteen. Just go

13
00:00:45,360 --> 00:00:50,120
Speaker 1: to Indeed dot com slash pod katz thirteen right now

14
00:00:50,479 --> 00:00:53,040
Speaker 1: and support our show by saying you heard about Indeed

15
00:00:53,080 --> 00:00:57,400
Speaker 1: on this podcast. Terms and conditions apply. Hiring Indeed is

16
00:00:57,440 --> 00:00:58,040
Speaker 1: all you need.

17
00:00:58,760 --> 00:01:01,120
Speaker 2: Shout out to Africa, to all of the countries in

18
00:01:01,160 --> 00:01:03,959
Speaker 2: Africa too, man. Yeah, we got a lot of love

19
00:01:04,040 --> 00:01:07,119
Speaker 2: and a lot of support in Africa. We've charted on

20
00:01:07,160 --> 00:01:09,040
Speaker 2: some of the top charts in a variety of different

21
00:01:09,040 --> 00:01:14,600
Speaker 2: countries everywhere from Kenya to Zimbabwe to South Africa, Ghana, Nigeria,

22
00:01:14,800 --> 00:01:17,120
Speaker 2: all over Africa. We've been on the top charts at

23
00:01:17,120 --> 00:01:20,760
Speaker 2: some point in time. So you know, a lot of people,

24
00:01:20,800 --> 00:01:23,160
Speaker 2: we have a lot of listeners in UK and all

25
00:01:23,160 --> 00:01:25,000
Speaker 2: over and they're like, you know, we love your content,

26
00:01:25,080 --> 00:01:27,000
Speaker 2: but some of the stuff that you're saying is only

27
00:01:27,080 --> 00:01:29,120
Speaker 2: a lot of stuff you're saying it's only based upon

28
00:01:29,200 --> 00:01:32,559
Speaker 2: American point of view. And that would make sense because

29
00:01:32,560 --> 00:01:36,720
Speaker 2: we're from America. But being that the world is our

30
00:01:36,800 --> 00:01:41,320
Speaker 2: oyster and we have we have supporters and listeners all

31
00:01:41,360 --> 00:01:43,640
Speaker 2: over the world, we can't just focus only on where

32
00:01:43,680 --> 00:01:46,440
Speaker 2: we live. So one of the goals for this year

33
00:01:46,600 --> 00:01:49,920
Speaker 2: was to broaden the horizon and to get entrepreneurs and

34
00:01:49,960 --> 00:01:54,040
Speaker 2: talk about content from all over the world. And you know,

35
00:01:54,160 --> 00:01:57,480
Speaker 2: Covid actually was a blessing in that regard because it

36
00:01:57,560 --> 00:02:00,600
Speaker 2: helped us actually get on our virtual wave and that

37
00:02:00,680 --> 00:02:03,680
Speaker 2: obviously helped with getting some content. So I put it

38
00:02:03,720 --> 00:02:05,640
Speaker 2: on Instagram a few weeks ago, like, you know, we

39
00:02:05,680 --> 00:02:07,680
Speaker 2: want to do some entrepreneurs in Africa, who should we

40
00:02:07,680 --> 00:02:10,600
Speaker 2: reach out to? And we got a hit up. A

41
00:02:10,680 --> 00:02:12,120
Speaker 2: lot of people hit us up like you should reach

42
00:02:12,160 --> 00:02:14,839
Speaker 2: out to this person, that person, this person and one

43
00:02:14,840 --> 00:02:18,359
Speaker 2: of the one of the most requested people was John Obidi.

44
00:02:19,840 --> 00:02:20,760
Speaker 2: Did I say that correct?

45
00:02:22,000 --> 00:02:22,600
Speaker 3: Yeah you did.

46
00:02:24,200 --> 00:02:27,160
Speaker 2: And so I looked on his page and yeah, he

47
00:02:27,200 --> 00:02:31,000
Speaker 2: had a nice following. I loved his content. He it

48
00:02:31,040 --> 00:02:33,079
Speaker 2: looked real, like real good. His page looked real good.

49
00:02:33,080 --> 00:02:34,440
Speaker 2: I did the research on him. So I reached out

50
00:02:34,440 --> 00:02:35,600
Speaker 2: to him and I'm like, you know, would you be

51
00:02:35,639 --> 00:02:37,480
Speaker 2: interested in having a conversation to hit me right back?

52
00:02:37,520 --> 00:02:39,680
Speaker 2: Like yeah, And then when I spoke, it was even

53
00:02:39,720 --> 00:02:43,000
Speaker 2: better because he actually was already a listener of the podcast.

54
00:02:43,080 --> 00:02:44,400
Speaker 3: So I always liked that.

55
00:02:44,520 --> 00:02:46,480
Speaker 2: Yeah, it's always good to have guests that already are

56
00:02:46,520 --> 00:02:48,560
Speaker 2: familiar with the platform so we don't have to explain it.

57
00:02:48,600 --> 00:02:51,360
Speaker 2: They already kind of know. So I'm like, this is dope.

58
00:02:51,440 --> 00:02:56,480
Speaker 2: So John is a superstar entrepreneur out of Nigeria. He

59
00:02:56,560 --> 00:02:59,440
Speaker 2: is an author, he is an international speaker. He's a

60
00:02:59,480 --> 00:03:04,079
Speaker 2: social media an influencer. He's the founder of Headstar Headstar Africa.

61
00:03:04,520 --> 00:03:09,919
Speaker 2: He just hosted the largest virtual summit in Africa. Fifteen

62
00:03:10,000 --> 00:03:14,360
Speaker 2: thousand people were on that. He does everything. It's online

63
00:03:14,400 --> 00:03:18,080
Speaker 2: business consultant, teaches kids how to achieve success.

64
00:03:18,800 --> 00:03:21,560
Speaker 3: He's just a programmer, web developer, a little.

65
00:03:21,320 --> 00:03:22,480
Speaker 2: Bit of everything. Everything.

66
00:03:22,480 --> 00:03:24,839
Speaker 4: We got everything, John, We got everything that you've done.

67
00:03:24,840 --> 00:03:26,560
Speaker 2: Man, So this is going to be a dope conversation.

68
00:03:26,639 --> 00:03:29,120
Speaker 2: We're going to talk about a lot of virtual stuff,

69
00:03:29,160 --> 00:03:32,120
Speaker 2: tech stuff, texts, real big in Nigeria, and we're going

70
00:03:32,160 --> 00:03:34,520
Speaker 2: to talk about of course the content of Africa Nigeria.

71
00:03:34,520 --> 00:03:37,640
Speaker 2: You're gonna talk about economics, all kinds of stuff. So

72
00:03:37,760 --> 00:03:40,360
Speaker 2: I'm very excited to have this conversation. I'm sure Troy

73
00:03:40,440 --> 00:03:43,600
Speaker 2: is a going on. So John, first and foremost, thank you,

74
00:03:43,680 --> 00:03:44,760
Speaker 2: thank you for joining.

75
00:03:44,480 --> 00:03:47,000
Speaker 3: Us, thank you for having me.

76
00:03:47,440 --> 00:03:51,560
Speaker 2: Yes, yes, yes, so so yeah, John, let's get into

77
00:03:51,600 --> 00:03:54,400
Speaker 2: it first and foremost, Like I said, we are extremely

78
00:03:54,440 --> 00:04:01,440
Speaker 2: excited about this this episode. So founder of Headstart Africa, right,

79
00:04:01,560 --> 00:04:05,440
Speaker 2: and so I did some research. So headstart is actually

80
00:04:05,960 --> 00:04:10,640
Speaker 2: it's a big thing. So what is Headstart Africa.

81
00:04:10,840 --> 00:04:14,960
Speaker 5: Headstart Africa is a mentoring platform.

82
00:04:15,000 --> 00:04:16,240
Speaker 3: It's different things to different people.

83
00:04:16,680 --> 00:04:20,039
Speaker 5: But it started off as a mentoring platform where I

84
00:04:20,080 --> 00:04:23,680
Speaker 5: brought a couple of my colleagues to teach Africans about

85
00:04:23,800 --> 00:04:28,560
Speaker 5: business and personal development. So I started that in twenty sixteen.

86
00:04:29,080 --> 00:04:31,800
Speaker 5: It is a Facebook group right now, it's about one

87
00:04:31,920 --> 00:04:35,760
Speaker 5: hundred and forty thousand members. Mostly Nigerians and then a

88
00:04:35,800 --> 00:04:38,760
Speaker 5: lot of Africans and then some sprinklings from all around

89
00:04:38,800 --> 00:04:41,840
Speaker 5: the world. So there we host our webinars and we

90
00:04:41,920 --> 00:04:45,480
Speaker 5: teach on everything on personal development, lifestyle and business.

91
00:04:45,839 --> 00:04:46,719
Speaker 3: So that's what it is.

92
00:04:46,839 --> 00:04:51,120
Speaker 5: But we also have other expressions like our podcasts, our videos,

93
00:04:51,320 --> 00:04:55,720
Speaker 5: our interviews. We have a program called Night School that

94
00:04:55,800 --> 00:05:01,560
Speaker 5: holds every Friday, so it's basically about business, business and

95
00:05:01,720 --> 00:05:04,640
Speaker 5: personal development. And we have other people on the Facebook

96
00:05:04,640 --> 00:05:07,640
Speaker 5: group there also contributing about what it's like to achieve

97
00:05:07,680 --> 00:05:08,960
Speaker 5: success in Africa.

98
00:05:09,080 --> 00:05:12,840
Speaker 2: All right, So that's interesting because yeah, I did some

99
00:05:12,880 --> 00:05:14,400
Speaker 2: research and I, like I said, I was watching a

100
00:05:14,400 --> 00:05:17,560
Speaker 2: couple of YouTube videos. So one of the things that

101
00:05:17,720 --> 00:05:21,960
Speaker 2: you spoke about in Africa specifically is the lack of

102
00:05:22,080 --> 00:05:25,400
Speaker 2: infrastructure and when it comes to the Internet, and you

103
00:05:25,680 --> 00:05:28,039
Speaker 2: made an interesting comparison. It's like you said, for people

104
00:05:28,080 --> 00:05:30,960
Speaker 2: living in America, the internet is like the ocean, but

105
00:05:31,080 --> 00:05:33,720
Speaker 2: for people in Africa, the Internet is like a bottle

106
00:05:33,720 --> 00:05:36,640
Speaker 2: of water. So that was very interesting. Can you explain

107
00:05:36,960 --> 00:05:37,680
Speaker 2: what you meant by that?

108
00:05:39,560 --> 00:05:40,000
Speaker 3: All right?

109
00:05:40,040 --> 00:05:46,920
Speaker 5: So in Nigeria specifically, so most people use internet in

110
00:05:46,960 --> 00:05:49,880
Speaker 5: a limited way, so you have to buy like data plans,

111
00:05:49,960 --> 00:05:55,279
Speaker 5: of one gigabytes, two gigabytes, twins gigabytes. And so most

112
00:05:55,320 --> 00:05:59,360
Speaker 5: people use the Internet with the concept of scarcity like

113
00:05:59,560 --> 00:06:04,000
Speaker 5: this can run out. But in other countries, like in

114
00:06:04,040 --> 00:06:07,120
Speaker 5: the West, it's just it's mostly unlimited, especially when you

115
00:06:07,120 --> 00:06:10,920
Speaker 5: have fiber optic and so on, so it's unlimited there,

116
00:06:10,960 --> 00:06:14,200
Speaker 5: but here it's mostly limited only like the top zero

117
00:06:14,240 --> 00:06:17,719
Speaker 5: point five percent of people are able to afford unlimited

118
00:06:17,760 --> 00:06:18,760
Speaker 5: Internet access.

119
00:06:19,320 --> 00:06:19,560
Speaker 3: Yeah.

120
00:06:19,600 --> 00:06:22,440
Speaker 4: So even with the Internet access, a lot of times

121
00:06:22,480 --> 00:06:25,280
Speaker 4: people get blocked from viewing things, which is something that

122
00:06:25,520 --> 00:06:27,159
Speaker 4: I'll discover when doing the research on you.

123
00:06:27,480 --> 00:06:29,240
Speaker 3: What's the theory behind that?

124
00:06:31,320 --> 00:06:35,280
Speaker 5: Okay okay, so okay, okay, I think I knew where

125
00:06:35,279 --> 00:06:37,920
Speaker 5: I got that from one of my TV interviews. So

126
00:06:38,160 --> 00:06:41,280
Speaker 5: this thing I call the Third World fence, right, and

127
00:06:41,360 --> 00:06:46,600
Speaker 5: so it's this invisible fence where the third world is

128
00:06:46,720 --> 00:06:51,280
Speaker 5: kept behind this border. And so we cannot actively participate

129
00:06:51,400 --> 00:06:55,080
Speaker 5: in certain activities online. So there are some websites we

130
00:06:55,160 --> 00:06:58,599
Speaker 5: cannot visit because people assume that a lot of fraud

131
00:06:58,640 --> 00:07:01,240
Speaker 5: emanates from third world countries, and so there are some

132
00:07:01,600 --> 00:07:05,479
Speaker 5: websites that we cannot visit. Some services we cannot access,

133
00:07:05,760 --> 00:07:09,520
Speaker 5: like PayPal. You'd be shocked that in Nigeria we cannot

134
00:07:09,520 --> 00:07:11,960
Speaker 5: receive money through PayPal, but we can pay but we

135
00:07:12,000 --> 00:07:16,240
Speaker 5: cannot receive money through PayPal, we cannot use Stripe and

136
00:07:16,720 --> 00:07:20,040
Speaker 5: most of the top tier payment processors. So that's one

137
00:07:20,080 --> 00:07:23,600
Speaker 5: of the areas of the Third World fence. Also, Nigerian

138
00:07:23,600 --> 00:07:26,520
Speaker 5: cars are just not accepted on a lot of websites,

139
00:07:27,120 --> 00:07:30,240
Speaker 5: so we have to figure out a number of workarounds

140
00:07:30,320 --> 00:07:32,520
Speaker 5: just to exist on the internet.

141
00:07:32,760 --> 00:07:34,640
Speaker 3: So that's what I call the third World fence.

142
00:07:35,080 --> 00:07:37,640
Speaker 5: And yeah, we've got to keep on moving, so we

143
00:07:37,720 --> 00:07:38,960
Speaker 5: find ways to get around them.

144
00:07:39,160 --> 00:07:41,400
Speaker 2: Yeah, so what do you use that you have your

145
00:07:41,400 --> 00:07:46,120
Speaker 2: own like Nigerian payment system instead of Stripe or PayPal,

146
00:07:46,240 --> 00:07:48,120
Speaker 2: Like you have your own one from in Nigeria. Like

147
00:07:48,120 --> 00:07:49,040
Speaker 2: what do you guys use.

148
00:07:50,200 --> 00:07:53,000
Speaker 5: Yeah, we have Nigerian payment systems. We've got Paystack, We've

149
00:07:53,040 --> 00:07:56,280
Speaker 5: got Flutterwave. Those are the two biggest ones in Nigeria.

150
00:07:56,720 --> 00:07:59,640
Speaker 5: They do a pretty good job, but it's not quite

151
00:07:59,800 --> 00:08:05,120
Speaker 5: as as expansive as say a PayPal or Stripe. So

152
00:08:05,200 --> 00:08:09,080
Speaker 5: sometimes a bank in maybe the United States might encounter

153
00:08:09,760 --> 00:08:13,239
Speaker 5: our local payment system pay Stack and just not honor

154
00:08:13,280 --> 00:08:16,600
Speaker 5: the transaction. Occasionally that happens, but you know, we may

155
00:08:16,640 --> 00:08:19,440
Speaker 5: do with what we have while we seek better options.

156
00:08:20,920 --> 00:08:22,920
Speaker 2: That's dope, I think, Like I said, I mean, it's

157
00:08:22,920 --> 00:08:25,040
Speaker 2: important for people because we don't really a lot of times,

158
00:08:25,080 --> 00:08:28,280
Speaker 2: especially in America, we just get caught in our own bubble,

159
00:08:28,560 --> 00:08:31,120
Speaker 2: so we don't really even you know, think about like

160
00:08:31,360 --> 00:08:33,840
Speaker 2: how different it could be for somebody in a different country.

161
00:08:33,840 --> 00:08:35,800
Speaker 2: And it's like, we run our business and we use

162
00:08:35,840 --> 00:08:39,760
Speaker 2: PayPal and Stripe and we can collect payments from all over.

163
00:08:39,960 --> 00:08:42,360
Speaker 2: So if we was not able to use PayPal or Stripe,

164
00:08:42,600 --> 00:08:44,439
Speaker 2: and then especially like you said, I mean in Nigeria,

165
00:08:44,520 --> 00:08:45,839
Speaker 2: might not be a problem, but if you collect the

166
00:08:45,880 --> 00:08:49,000
Speaker 2: money from people in America or in different countries, then

167
00:08:49,000 --> 00:08:50,920
Speaker 2: that could be an issue. And it's like now you've

168
00:08:50,920 --> 00:08:53,679
Speaker 2: got to try to find other alternatives to kind of

169
00:08:53,720 --> 00:08:54,319
Speaker 2: collect money.

170
00:08:54,320 --> 00:08:56,600
Speaker 4: We even doing the research for this was like, I

171
00:08:56,679 --> 00:08:59,160
Speaker 4: may it made me realize how much we take for granted, right,

172
00:08:59,240 --> 00:09:02,000
Speaker 4: Like me said a video to Shaddy, it takes and

173
00:09:02,040 --> 00:09:04,319
Speaker 4: it's not even a thought. But where somebody in Nigeria

174
00:09:04,480 --> 00:09:06,840
Speaker 4: or in a third world quote unquote third world country,

175
00:09:06,880 --> 00:09:09,079
Speaker 4: it's like I don't have enough data, I might not

176
00:09:09,120 --> 00:09:10,400
Speaker 4: be able to send that to you. You know what

177
00:09:10,440 --> 00:09:13,360
Speaker 4: I'm saying, like these things don't come to mind when

178
00:09:13,400 --> 00:09:14,160
Speaker 4: I'm thinking about it.

179
00:09:14,280 --> 00:09:16,760
Speaker 3: Yeah, yeah, So but how do we.

180
00:09:16,760 --> 00:09:19,959
Speaker 2: Define third world though, because I don't want to use

181
00:09:20,000 --> 00:09:23,000
Speaker 2: that term. I mean, I don't know you probably would,

182
00:09:23,080 --> 00:09:24,439
Speaker 2: you know know better than me, but it seemed like

183
00:09:24,480 --> 00:09:28,760
Speaker 2: a derogatory word term, like what what's defined by third world?

184
00:09:28,840 --> 00:09:30,960
Speaker 2: Just a lack of infrastructure.

185
00:09:30,360 --> 00:09:37,760
Speaker 5: Or well, originally, I think the I think the first World,

186
00:09:37,840 --> 00:09:41,840
Speaker 5: second and third World originally originally started from the Cold

187
00:09:41,880 --> 00:09:45,400
Speaker 5: War a long time ago. So I think First World

188
00:09:45,400 --> 00:09:49,240
Speaker 5: countries were allies of the United States, Second World where

189
00:09:49,440 --> 00:09:52,440
Speaker 5: I think allies of the Soviet Union, and I think

190
00:09:52,520 --> 00:09:55,520
Speaker 5: third World were in between. But over time the meaning

191
00:09:55,600 --> 00:09:58,640
Speaker 5: evolved to mean developing or underdeveloped countries.

192
00:10:00,120 --> 00:10:01,280
Speaker 3: Okay, yeah, well.

193
00:10:01,160 --> 00:10:04,080
Speaker 5: The initial meaning of first, second, and third World was

194
00:10:04,160 --> 00:10:08,280
Speaker 5: relating to what alignment the different countries had during the

195
00:10:08,280 --> 00:10:08,760
Speaker 5: Cold War.

196
00:10:09,840 --> 00:10:13,560
Speaker 2: So in Nigeria though, speaking about Nigeria, because we've heard

197
00:10:13,880 --> 00:10:16,280
Speaker 2: different things about Nigeria, We've had a few different guests

198
00:10:16,280 --> 00:10:19,720
Speaker 2: from Nigeria, and so can you kind of just paint

199
00:10:19,720 --> 00:10:24,000
Speaker 2: the picture for Nigeria for people that are not in Africa,

200
00:10:24,040 --> 00:10:28,680
Speaker 2: because it's an interesting country. It's the seventh most populated

201
00:10:28,720 --> 00:10:31,160
Speaker 2: country I believe in the world two hundred million people,

202
00:10:31,520 --> 00:10:36,120
Speaker 2: the most populated black country in the world. It's the

203
00:10:36,160 --> 00:10:42,479
Speaker 2: wealthiest country sub Saharan does it. I believe in Africa.

204
00:10:42,679 --> 00:10:45,600
Speaker 3: In Africa some Saharan Africa the wealthiest country.

205
00:10:45,840 --> 00:10:51,280
Speaker 2: It has one of the highest oil reserves in the world.

206
00:10:51,360 --> 00:10:53,920
Speaker 2: I think like in the top seven. It has the

207
00:10:54,040 --> 00:10:58,760
Speaker 2: richest black person in the world, go Ti. We spoke

208
00:10:58,760 --> 00:11:00,600
Speaker 2: about him. So it has a lot of things. It

209
00:11:00,640 --> 00:11:02,200
Speaker 2: seemed like it has gone for us, and it has

210
00:11:02,240 --> 00:11:05,040
Speaker 2: a strong tech community. A lot of people are interested

211
00:11:05,080 --> 00:11:10,560
Speaker 2: in tech, but obviously there's challenges as well, obviously, So yeah,

212
00:11:10,679 --> 00:11:13,240
Speaker 2: can you kind of just you know, I did I

213
00:11:13,280 --> 00:11:15,000
Speaker 2: get that right on the things that I said?

214
00:11:16,000 --> 00:11:19,760
Speaker 3: Yeah, that was correct? That was correct. Okay, that's correct.

215
00:11:19,800 --> 00:11:24,439
Speaker 3: So Nigeria is such a great.

216
00:11:24,480 --> 00:11:27,400
Speaker 5: Land of opportunity, and I think we have one of

217
00:11:27,440 --> 00:11:31,520
Speaker 5: the largest populations of young people in the world. So

218
00:11:32,240 --> 00:11:36,839
Speaker 5: a lot of the business transactions are dominated by tech.

219
00:11:37,559 --> 00:11:40,640
Speaker 5: So there's a lot of tech businesses going on, there's

220
00:11:40,640 --> 00:11:42,920
Speaker 5: a lot of tech entrepreneurs, there's a lot of startups,

221
00:11:42,920 --> 00:11:46,120
Speaker 5: so the startup scene is really big, and a lot

222
00:11:46,160 --> 00:11:50,200
Speaker 5: of Nigerians are really hungry for knowledge. So we are

223
00:11:50,480 --> 00:11:53,520
Speaker 5: very aspirational people and you're always trying to get better

224
00:11:53,559 --> 00:11:57,319
Speaker 5: at something. So the knowledge business is booming in Nigeria.

225
00:11:57,360 --> 00:11:59,959
Speaker 5: People by courses, people are always getting training. I mean,

226
00:12:00,360 --> 00:12:02,520
Speaker 5: it's my industry. I do a lot of trainings and

227
00:12:02,559 --> 00:12:06,040
Speaker 5: workshops and I play in the space. So Nigerians buy

228
00:12:06,080 --> 00:12:10,760
Speaker 5: a lot of courses, engaging a lot of training, personal development, business,

229
00:12:10,880 --> 00:12:15,160
Speaker 5: online marketing, and not just from Nigerian trainers. Nigerians know

230
00:12:15,280 --> 00:12:20,040
Speaker 5: a lot of American authors and speakers and course creators,

231
00:12:20,120 --> 00:12:24,400
Speaker 5: so we learn a lot of content from even the

232
00:12:24,679 --> 00:12:26,400
Speaker 5: American space and the Nigerian space.

233
00:12:26,440 --> 00:12:27,640
Speaker 3: So it's a huge market.

234
00:12:27,960 --> 00:12:31,800
Speaker 5: And so if anyone were to be considering new markets

235
00:12:31,800 --> 00:12:35,920
Speaker 5: for their products, I mean, Nigeria is such a blue ocean, right,

236
00:12:36,000 --> 00:12:38,000
Speaker 5: So like in America, you might have a lot of

237
00:12:38,040 --> 00:12:42,959
Speaker 5: speakers and some niches might be saturated. But if you're

238
00:12:42,960 --> 00:12:46,400
Speaker 5: targeting a country like Nigeria and you have something that

239
00:12:46,480 --> 00:12:49,480
Speaker 5: can really give people value, teach them a skill that

240
00:12:49,520 --> 00:12:52,600
Speaker 5: could change their lives, this is a fantastic market. So

241
00:12:52,760 --> 00:12:55,160
Speaker 5: this is one of the ways that AGRA is a

242
00:12:55,160 --> 00:12:57,800
Speaker 5: great opportunity. There are other sectors, but I can really

243
00:12:57,840 --> 00:13:01,680
Speaker 5: speak mostly about the sector that I play and that's

244
00:13:01,720 --> 00:13:06,000
Speaker 5: the online space technology and we are really booming there.

245
00:13:06,080 --> 00:13:09,800
Speaker 5: So also open to collaborations because I mean, we're having

246
00:13:09,800 --> 00:13:12,280
Speaker 5: the Skype conversation now and it's not.

247
00:13:12,240 --> 00:13:15,040
Speaker 3: A it's not an obstacle.

248
00:13:15,080 --> 00:13:17,200
Speaker 5: Distance is not a barrier. There's a lot of people

249
00:13:17,360 --> 00:13:20,680
Speaker 5: just like me who are doing fantastic work on Instagram,

250
00:13:20,800 --> 00:13:25,160
Speaker 5: on the internet, doing webinar, selling knowledge and.

251
00:13:24,840 --> 00:13:27,280
Speaker 3: It's a really great time to be in Nigerian.

252
00:13:27,360 --> 00:13:29,319
Speaker 4: So, I mean, that's interesting that you said that the

253
00:13:29,760 --> 00:13:32,079
Speaker 4: population is so young. When I looked at the median age,

254
00:13:32,080 --> 00:13:35,680
Speaker 4: it was eighteen, I'm like, that's eighteen years old. That's crazy. So, like,

255
00:13:37,040 --> 00:13:40,160
Speaker 4: you live in Legos, but you're not from Legos, right,

256
00:13:40,160 --> 00:13:43,400
Speaker 4: Can you explain because I know it's a population of

257
00:13:43,480 --> 00:13:46,080
Speaker 4: nine million people, which is pretty much like New York City.

258
00:13:46,160 --> 00:13:48,680
Speaker 4: Can you explain what Legos is to Nigeria's for people

259
00:13:48,679 --> 00:13:50,320
Speaker 4: who have no idea what it is.

260
00:13:51,720 --> 00:13:56,720
Speaker 5: Yeah, So Legos is the tech capital of Nigeria.

261
00:13:56,840 --> 00:13:58,200
Speaker 3: So it's a lot like New York.

262
00:13:58,840 --> 00:14:03,559
Speaker 5: It's fast paced, a huge business community, a lot of hustle.

263
00:14:04,320 --> 00:14:07,880
Speaker 5: So if anyone one were to be trying to look

264
00:14:07,920 --> 00:14:11,160
Speaker 5: for the most vibrant business community in Nigeria, that will

265
00:14:11,200 --> 00:14:16,360
Speaker 5: be Legos. Abuja is the official capital, but Legos used

266
00:14:16,360 --> 00:14:19,680
Speaker 5: to be the capital a long time ago, but I

267
00:14:19,720 --> 00:14:22,440
Speaker 5: think that was before I was born. But now Abuja

268
00:14:22,520 --> 00:14:26,840
Speaker 5: is the capital, but Lego still retains that economic stronghold.

269
00:14:26,880 --> 00:14:30,600
Speaker 3: So the economy of Nigeria is largely tied to Legos.

270
00:14:30,640 --> 00:14:35,280
Speaker 5: It's got such a vibrant business population, a lot of

271
00:14:35,320 --> 00:14:37,320
Speaker 5: things going on here. So this is the place to

272
00:14:37,360 --> 00:14:41,320
Speaker 5: be if you're considering doing business in Nigeria, especially regarding tech.

273
00:14:41,520 --> 00:14:42,440
Speaker 3: This is the place to be.

274
00:14:43,120 --> 00:14:45,360
Speaker 2: All right, So we know we're on your legion. What

275
00:14:45,480 --> 00:14:48,000
Speaker 2: everybody loves us for is like breakdowns and like.

276
00:14:49,280 --> 00:14:51,520
Speaker 4: This episode is brought to you by P and C Bank.

277
00:14:51,920 --> 00:14:54,680
Speaker 4: A lot of people think podcasts about work are boring,

278
00:14:54,880 --> 00:14:58,760
Speaker 4: and sure they definitely can be, but understanding a professionals

279
00:14:58,800 --> 00:15:02,080
Speaker 4: routine shows us how they achieve their success little by little,

280
00:15:02,440 --> 00:15:06,120
Speaker 4: day after day. It's like banking with P and C Bank.

281
00:15:06,560 --> 00:15:09,360
Speaker 4: It might seem boring to save, plan and make calculated

282
00:15:09,400 --> 00:15:12,520
Speaker 4: decisions with your bank, but keeping your money boring is

283
00:15:12,520 --> 00:15:15,840
Speaker 4: what helps you live or more happily fulfilled life. P

284
00:15:15,960 --> 00:15:20,800
Speaker 4: and C Bank brilliantly boring since eighteen sixty five. Brilliantly

285
00:15:20,840 --> 00:15:23,480
Speaker 4: Boring since eighteen sixty five is a service mark of

286
00:15:23,520 --> 00:15:26,760
Speaker 4: the PNC Financial Service Group, Inc. P and C Bank

287
00:15:27,200 --> 00:15:33,800
Speaker 4: National Association member FDIC erners What's Up? You ever walk

288
00:15:33,840 --> 00:15:36,880
Speaker 4: into a small business and everything just works like the

289
00:15:37,000 --> 00:15:41,080
Speaker 4: checkout is fast, the receipts are digital, tipping is a breeze,

290
00:15:41,400 --> 00:15:43,560
Speaker 4: and you're out the door before the line even builds

291
00:15:43,840 --> 00:15:48,120
Speaker 4: Odds are they're using Square? We love supporting businesses that

292
00:15:48,200 --> 00:15:50,880
Speaker 4: run on Square because it just feels seamless. Whether it's

293
00:15:50,880 --> 00:15:53,880
Speaker 4: a local coffee shop, a vendor at a pop up market,

294
00:15:54,080 --> 00:15:56,960
Speaker 4: or even one of our merch partners, Square makes it

295
00:15:57,080 --> 00:16:00,480
Speaker 4: easy for them to take payments, manage inventory, and run

296
00:16:00,520 --> 00:16:04,520
Speaker 4: their business with confidence, all from one simple system. If

297
00:16:04,520 --> 00:16:07,360
Speaker 4: you're a business owner or even just thinking about launching

298
00:16:07,400 --> 00:16:10,360
Speaker 4: something soon, Square is hands down one of the best

299
00:16:10,440 --> 00:16:13,560
Speaker 4: tools out there to help you start, run, and grow.

300
00:16:13,880 --> 00:16:16,880
Speaker 4: It's not just about payments, it's about giving you time

301
00:16:16,960 --> 00:16:19,880
Speaker 4: back so you can focus on what matters most ready.

302
00:16:19,920 --> 00:16:23,320
Speaker 4: To see how Square can transform your business, visit Square

303
00:16:23,400 --> 00:16:27,920
Speaker 4: dot com, backslash, go backslash eyl to learn more that

304
00:16:28,120 --> 00:16:33,560
Speaker 4: Square dot com backslash, go backslash eyl don't wait, don't hesitate.

305
00:16:33,680 --> 00:16:36,040
Speaker 4: Let's square handle the back end so you can keep

306
00:16:36,080 --> 00:16:37,280
Speaker 4: pushing your vision forward.

307
00:16:39,960 --> 00:16:43,840
Speaker 1: You just realized your business needed to hire someone yesterday.

308
00:16:44,360 --> 00:16:49,080
Speaker 1: How can you find amazing candidates fast? Easy? Just use Indeed.

309
00:16:49,520 --> 00:16:52,240
Speaker 1: Stop struggling to get your job post seen on other

310
00:16:52,320 --> 00:16:56,000
Speaker 1: job sites. With Indeed sponsored jobs, your post jumps to

311
00:16:56,040 --> 00:16:58,560
Speaker 1: the top of the page for your relevant candidates, so

312
00:16:58,680 --> 00:17:01,680
Speaker 1: you can reach the people you want faster. According to

313
00:17:01,720 --> 00:17:05,679
Speaker 1: Indeed data, sponsored jobs posted directly on Indeed have forty

314
00:17:05,680 --> 00:17:09,600
Speaker 1: five percent more applications than non sponsored jobs. Don't wait

315
00:17:09,640 --> 00:17:13,080
Speaker 1: any longer. Speed up your hiring right now with Indeed,

316
00:17:13,480 --> 00:17:15,760
Speaker 1: and listeners of this show will get a seventy five

317
00:17:15,800 --> 00:17:19,000
Speaker 1: dollars sponsored job credit to get your jobs more visibility

318
00:17:19,160 --> 00:17:24,719
Speaker 1: at indeed dot com slash po d Katz thirteen. Just

319
00:17:24,760 --> 00:17:29,360
Speaker 1: go to Indeed dot com slash pod katz thirteen right

320
00:17:29,400 --> 00:17:32,200
Speaker 1: now and support our show by saying you heard about

321
00:17:32,200 --> 00:17:36,640
Speaker 1: Indeed on this podcast. Terms and conditions apply. Hiring Indeed

322
00:17:36,840 --> 00:17:37,800
Speaker 1: is all you need.

323
00:17:38,160 --> 00:17:41,159
Speaker 2: Step by step, Suittorio. So we got we got the

324
00:17:41,840 --> 00:17:45,240
Speaker 2: you know, the land of delay in Africa. So now

325
00:17:45,680 --> 00:17:47,800
Speaker 2: let's get into it. Let's give to people some detailed

326
00:17:47,840 --> 00:17:50,399
Speaker 2: information on what you do best. So we'll start with

327
00:17:50,440 --> 00:17:53,280
Speaker 2: your most recent venture. So you did. You had the

328
00:17:53,400 --> 00:17:58,520
Speaker 2: largest online summit in Africa fifteen thousand people. Right, yeah,

329
00:17:58,520 --> 00:18:00,640
Speaker 2: so it's a whole business model. It's in resting because

330
00:18:00,640 --> 00:18:03,640
Speaker 2: we haven't covered this yet. In the time of COVID nineteen,

331
00:18:04,000 --> 00:18:08,359
Speaker 2: a lot of people have been having online webinars, online summits,

332
00:18:08,560 --> 00:18:15,640
Speaker 2: online presentations, online everything online school ye. So, and it's

333
00:18:15,640 --> 00:18:18,239
Speaker 2: turned into a revenue model or revenue stream. You can

334
00:18:18,280 --> 00:18:21,479
Speaker 2: make money on it. So yeah, let's dissect yours. So

335
00:18:21,760 --> 00:18:26,439
Speaker 2: all right, yours was called head Start Africa Summit, head

336
00:18:26,520 --> 00:18:29,800
Speaker 2: Started Summit, Head Started Summit. Okay, so yeah, can you

337
00:18:29,840 --> 00:18:32,199
Speaker 2: can you kind of walk us through the summit?

338
00:18:34,200 --> 00:18:35,679
Speaker 3: So head Start Summit.

339
00:18:36,000 --> 00:18:40,119
Speaker 5: Our theme for this year was reinventing yourself for the

340
00:18:40,240 --> 00:18:43,840
Speaker 5: new global economy. So there was a lot of pessimism

341
00:18:43,880 --> 00:18:47,160
Speaker 5: about the COVID nineteen era and so people were losing

342
00:18:47,200 --> 00:18:51,040
Speaker 5: their jobs. Some brick and mortar businesses had to close

343
00:18:51,080 --> 00:18:53,960
Speaker 5: for a while, and there was a lot of pessimism. Man,

344
00:18:54,160 --> 00:18:57,359
Speaker 5: the mood was really low, and so we had to

345
00:18:57,440 --> 00:19:02,440
Speaker 5: teach people how they could reinvent themselves in the travel industry,

346
00:19:02,760 --> 00:19:06,639
Speaker 5: in the hospitality business, how people could reinvent themselves for

347
00:19:06,880 --> 00:19:10,520
Speaker 5: the new global economy because everything of the necessity had

348
00:19:10,560 --> 00:19:14,080
Speaker 5: to move online. And so I got seventeen speakers, most

349
00:19:14,080 --> 00:19:17,040
Speaker 5: of whom are my colleagues in the speaking industry, and

350
00:19:17,119 --> 00:19:19,960
Speaker 5: we held the summit for three days, six hours every day.

351
00:19:20,680 --> 00:19:23,320
Speaker 5: It was from like three pm to ten pm every

352
00:19:23,400 --> 00:19:26,840
Speaker 5: day for three days. And so we had about fifty

353
00:19:27,000 --> 00:19:30,440
Speaker 5: thousand people who actually registered for the summit, but about

354
00:19:30,480 --> 00:19:34,840
Speaker 5: fifteen thousand showed up. And this was a different kind

355
00:19:34,880 --> 00:19:37,960
Speaker 5: of summit. Most virtual summits take the easier route. I mean,

356
00:19:37,960 --> 00:19:40,679
Speaker 5: no disrespect, but that's pretty easy to record it and

357
00:19:40,760 --> 00:19:43,919
Speaker 5: put it up, schedule the content out. But we wanted

358
00:19:43,960 --> 00:19:46,879
Speaker 5: to put it out there live, and so all the

359
00:19:46,920 --> 00:19:51,119
Speaker 5: sessions were streamed live to YouTube, and most of the

360
00:19:51,160 --> 00:19:56,360
Speaker 5: sessions averaged a live viewership of about three thousand live viewers.

361
00:19:56,400 --> 00:20:01,840
Speaker 5: So I haven't seen those numbers, at least on this side.

362
00:20:01,840 --> 00:20:03,800
Speaker 3: I would have seen that anywhere around the world. But

363
00:20:03,960 --> 00:20:04,600
Speaker 3: I don't want to brag.

364
00:20:04,600 --> 00:20:09,119
Speaker 5: I'll just talk about this until it's done, until I

365
00:20:09,119 --> 00:20:10,520
Speaker 5: can verify those numbers.

366
00:20:10,640 --> 00:20:14,080
Speaker 3: And so, but there's a science to that.

367
00:20:14,240 --> 00:20:18,080
Speaker 5: So there's a way that virtual summits can be monetized

368
00:20:18,240 --> 00:20:21,120
Speaker 5: and there's an entire business model around that which I'd

369
00:20:21,160 --> 00:20:22,960
Speaker 5: like to share with a lot of people and how

370
00:20:23,000 --> 00:20:26,479
Speaker 5: anyone can use that to blow up their business, especially

371
00:20:26,480 --> 00:20:29,399
Speaker 5: if you have a business that is involved in teaching

372
00:20:29,440 --> 00:20:32,760
Speaker 5: people something. You sell online courses, you sell books, you

373
00:20:32,800 --> 00:20:35,800
Speaker 5: sell audio, and you want to drive a lot of

374
00:20:35,840 --> 00:20:40,040
Speaker 5: attention almost instantly to your business and monetize all that attention.

375
00:20:40,520 --> 00:20:41,400
Speaker 3: There's an entire.

376
00:20:41,240 --> 00:20:43,560
Speaker 5: Business model, a lot of things that we learned doing

377
00:20:43,560 --> 00:20:46,879
Speaker 5: this running the summits and monetizing it, and that's what

378
00:20:46,880 --> 00:20:48,280
Speaker 5: I would like to share with a lot of people here.

379
00:20:48,400 --> 00:20:50,760
Speaker 4: Yeah, so how long did it take to plans on

380
00:20:50,760 --> 00:20:51,399
Speaker 4: an event like this?

381
00:20:51,480 --> 00:20:52,000
Speaker 3: That's all? I mean?

382
00:20:52,040 --> 00:20:54,440
Speaker 4: Fifteen thousand piece a lot, you have fifty thousand registered.

383
00:20:54,720 --> 00:20:56,280
Speaker 4: How long did it take to plan something like that?

384
00:20:56,320 --> 00:20:57,639
Speaker 4: And what goes into it when you're trying to.

385
00:20:57,640 --> 00:21:02,600
Speaker 5: Plan, right, So this normally would take me about a

386
00:21:02,680 --> 00:21:08,400
Speaker 5: month to plan. So here's the thing. So it usual

387
00:21:08,400 --> 00:21:11,000
Speaker 5: tastes about a month, but we planned it in ten days.

388
00:21:11,280 --> 00:21:15,679
Speaker 5: So the President of Nigeria was due to give a

389
00:21:15,720 --> 00:21:19,520
Speaker 5: speech about whether or not the lockdowns would be lifted,

390
00:21:20,240 --> 00:21:22,000
Speaker 5: and so I told my team that look, there's a

391
00:21:22,040 --> 00:21:25,400
Speaker 5: good chance that the lockdowns would be lifted pretty soon.

392
00:21:25,840 --> 00:21:28,320
Speaker 5: We've got to run this while everyone's still at home.

393
00:21:32,480 --> 00:21:34,600
Speaker 5: So I didn't want to take a whole month to

394
00:21:34,640 --> 00:21:37,160
Speaker 5: plan it out. I wanted to have the summit run

395
00:21:37,240 --> 00:21:39,840
Speaker 5: while everyone was still at home, so that would have

396
00:21:39,880 --> 00:21:41,960
Speaker 5: all that attention and they'll be at home, everyone would

397
00:21:41,960 --> 00:21:44,240
Speaker 5: tune in, would have all that attention. So instead of

398
00:21:44,240 --> 00:21:46,320
Speaker 5: a month, we had to crunch it down to ten days,

399
00:21:46,320 --> 00:21:48,040
Speaker 5: and so we had to plan and execute in just

400
00:21:48,080 --> 00:21:53,040
Speaker 5: ten days. Yeah, so just ten days. So what went

401
00:21:53,080 --> 00:21:55,080
Speaker 5: into planning that. First of all, we had to build

402
00:21:55,080 --> 00:21:57,679
Speaker 5: an audience. We had to run a lot of ads

403
00:21:57,720 --> 00:22:00,760
Speaker 5: and let people know that a virtual summit was happening.

404
00:22:01,080 --> 00:22:03,040
Speaker 5: But not just any kind of virtual summit. It was

405
00:22:03,080 --> 00:22:05,199
Speaker 5: one that was relevant to what was going on and

406
00:22:05,240 --> 00:22:08,080
Speaker 5: that's the COVID nineteen era, and one that was offering

407
00:22:08,080 --> 00:22:12,000
Speaker 5: a solution to the current problem, the economic realities of

408
00:22:12,040 --> 00:22:14,520
Speaker 5: a lot of people who were losing their jobs. And

409
00:22:14,560 --> 00:22:17,359
Speaker 5: we also had to invite people that everyone knew. We

410
00:22:17,440 --> 00:22:21,679
Speaker 5: invited the most recognizable faces in Nigeria for that virtual summit.

411
00:22:21,760 --> 00:22:23,600
Speaker 3: I think a couple of them were in the US.

412
00:22:23,680 --> 00:22:25,600
Speaker 5: I think like two of our speakers were in the US,

413
00:22:25,880 --> 00:22:28,560
Speaker 5: but most of the faces were recognizable. These are people

414
00:22:28,560 --> 00:22:30,760
Speaker 5: who have been given solutions in Angeia for a very

415
00:22:30,800 --> 00:22:33,280
Speaker 5: long time, and so people saw this as very credible.

416
00:22:34,000 --> 00:22:35,040
Speaker 3: Everyone registered.

417
00:22:35,320 --> 00:22:38,000
Speaker 5: But an important thing that went to the planning was

418
00:22:38,040 --> 00:22:40,800
Speaker 5: the choice of platforms. So a lot of people have

419
00:22:40,840 --> 00:22:43,400
Speaker 5: I've seen a lot of virtual summits happen on Instagram Live.

420
00:22:43,720 --> 00:22:46,320
Speaker 5: Instagram Live is not a great place to hold a

421
00:22:46,320 --> 00:22:50,840
Speaker 5: summit or any serious virtual event. And you know, in

422
00:22:50,840 --> 00:22:54,080
Speaker 5: online marketing, we have a saying that do not build

423
00:22:54,080 --> 00:22:58,480
Speaker 5: your house on rented land, right, and most of social

424
00:22:58,520 --> 00:23:01,159
Speaker 5: media is rented land. So we have a lot of

425
00:23:01,160 --> 00:23:03,600
Speaker 5: people who lose their Instagram accounts or their Facebook accounts

426
00:23:03,600 --> 00:23:05,359
Speaker 5: and there's no way to recover that audience. They have

427
00:23:05,359 --> 00:23:08,360
Speaker 5: to start building again from scratch. And so those social

428
00:23:08,400 --> 00:23:10,679
Speaker 5: media is important. You've got to find a way to

429
00:23:10,840 --> 00:23:14,600
Speaker 5: offload those people that follow you online onto a platform

430
00:23:14,680 --> 00:23:18,840
Speaker 5: that you own and control, and that is your email list, right,

431
00:23:18,960 --> 00:23:20,800
Speaker 5: So that's the first thing that we did. So social

432
00:23:20,800 --> 00:23:23,720
Speaker 5: media it's a great place, but it's like a marketplace

433
00:23:24,119 --> 00:23:26,639
Speaker 5: where everyone comes, you do a business, and you go home.

434
00:23:26,960 --> 00:23:28,679
Speaker 3: So while you're in that marketplace.

435
00:23:28,720 --> 00:23:30,880
Speaker 5: You've got to be able to take as many people

436
00:23:31,359 --> 00:23:33,280
Speaker 5: in that marketplace home with you.

437
00:23:33,720 --> 00:23:35,120
Speaker 3: That's the analogy that I could use.

438
00:23:35,240 --> 00:23:36,720
Speaker 5: So we rite in a lot of ads, put out

439
00:23:36,720 --> 00:23:39,359
Speaker 5: a lot of publicity on Instagram. But we said, look,

440
00:23:39,359 --> 00:23:41,960
Speaker 5: in order to get access to the live sessions, you

441
00:23:42,000 --> 00:23:44,840
Speaker 5: would have to register on a certain page in the

442
00:23:44,880 --> 00:23:47,879
Speaker 5: link in our bio, and so we started running that publicity.

443
00:23:48,040 --> 00:23:51,960
Speaker 5: So we use that to build a huge email list. Right,

444
00:23:52,040 --> 00:23:54,280
Speaker 5: So here's the flow. We use that to build a

445
00:23:54,359 --> 00:23:58,240
Speaker 5: huge email list. But here's another mistake a lot of

446
00:23:58,240 --> 00:24:02,480
Speaker 5: people make after putting them on the email list. People,

447
00:24:02,760 --> 00:24:06,000
Speaker 5: a lot of people who hold virtual summits depend on

448
00:24:06,240 --> 00:24:10,360
Speaker 5: the email broadcasts to bring people to attend. And if

449
00:24:10,359 --> 00:24:12,480
Speaker 5: you do it a lot of email marketing, you would

450
00:24:12,480 --> 00:24:16,800
Speaker 5: see how low the open rates are a lot of times,

451
00:24:17,080 --> 00:24:19,199
Speaker 5: so a person might be opening an email when the

452
00:24:19,240 --> 00:24:22,159
Speaker 5: event is over. So you need to choose a platform

453
00:24:22,359 --> 00:24:28,600
Speaker 5: that sends instant notifications to your registered members. Right, So

454
00:24:28,840 --> 00:24:32,240
Speaker 5: we not only took their email addresses, we put them

455
00:24:32,240 --> 00:24:35,040
Speaker 5: onto this platform called Telegram. I'm not sure if Telegram

456
00:24:35,080 --> 00:24:38,680
Speaker 5: is it is a huge thing in America, but it's

457
00:24:38,720 --> 00:24:42,239
Speaker 5: really oh oh cool. So Telegraph Telegram and what's up

458
00:24:42,280 --> 00:24:46,800
Speaker 5: a huge in Africa, really huge. So but the greatest

459
00:24:46,880 --> 00:24:50,359
Speaker 5: the best thing about Telegram. Here's the best thing about Telegram,

460
00:24:50,440 --> 00:24:53,439
Speaker 5: especially Telegram channels, because Telegram has two sides of this,

461
00:24:53,520 --> 00:24:55,640
Speaker 5: Telegram groups and Telegram channels.

462
00:24:55,880 --> 00:24:57,800
Speaker 3: Right, but Telegram channels.

463
00:24:57,600 --> 00:25:01,680
Speaker 5: You can have all your subscribers receive a push notification

464
00:25:01,880 --> 00:25:05,159
Speaker 5: whenever you make a post. That is very difficult to

465
00:25:05,240 --> 00:25:08,639
Speaker 5: achieve on regular social networks. So if you made a

466
00:25:08,640 --> 00:25:12,240
Speaker 5: post on Instagram, you have to hope that someone would

467
00:25:12,240 --> 00:25:16,480
Speaker 5: find your post while casually scrolling through their newsfeed on

468
00:25:16,840 --> 00:25:20,119
Speaker 5: Instagram or on Facebook. But with Telegram, once I make

469
00:25:20,160 --> 00:25:23,880
Speaker 5: a post, we have a number of Telegram channels now

470
00:25:23,960 --> 00:25:27,879
Speaker 5: about about thirty thousand people across all our Telegram channels.

471
00:25:27,920 --> 00:25:30,160
Speaker 5: If I made it post right now, at least half

472
00:25:30,200 --> 00:25:32,920
Speaker 5: of those people would see it instantly because it sends

473
00:25:32,920 --> 00:25:35,719
Speaker 5: them a push notification. So that is the best approach

474
00:25:35,760 --> 00:25:39,280
Speaker 5: if you're looking to hold a live summit. I mean,

475
00:25:39,280 --> 00:25:41,160
Speaker 5: if you're doing something like a blog post, you could

476
00:25:41,160 --> 00:25:43,000
Speaker 5: put it out there and just hope that they'd find it.

477
00:25:43,200 --> 00:25:46,639
Speaker 5: But if you need people's attention now instantly, you have

478
00:25:46,680 --> 00:25:49,080
Speaker 5: to use a platform like Telegram and so that's what

479
00:25:49,119 --> 00:25:51,080
Speaker 5: we use. So the flow was this, hit the link

480
00:25:51,119 --> 00:25:53,160
Speaker 5: in our bio register, they got the link in our bio,

481
00:25:53,200 --> 00:25:55,560
Speaker 5: they registered, we got their email, We send them follow

482
00:25:55,640 --> 00:25:58,359
Speaker 5: up emails, but we specified that they had to join

483
00:25:58,480 --> 00:26:02,400
Speaker 5: the Telegram channel. So that's how we populated the Telegram channels,

484
00:26:02,560 --> 00:26:05,119
Speaker 5: and from the Telegram channels, whenever we had a live session, we.

485
00:26:05,359 --> 00:26:07,480
Speaker 3: Just broadcast the link and had.

486
00:26:07,280 --> 00:26:11,200
Speaker 5: This influx of people all at once, and so people

487
00:26:11,200 --> 00:26:13,520
Speaker 5: were wondering, how were you able to gather all these

488
00:26:13,520 --> 00:26:16,680
Speaker 5: eyeballs all at once to watch a live broadcast, especially

489
00:26:17,119 --> 00:26:20,159
Speaker 5: you know, this is Africa, when people are using limited

490
00:26:20,200 --> 00:26:24,240
Speaker 5: internet connectivity, we're still to still able to bring them

491
00:26:24,240 --> 00:26:28,360
Speaker 5: to watch hours and hours of broadcasts live. And so

492
00:26:28,840 --> 00:26:33,480
Speaker 5: that was the exact flow that we use from social media.

493
00:26:33,560 --> 00:26:34,880
Speaker 3: Offload them to your email list.

494
00:26:35,000 --> 00:26:37,440
Speaker 5: From your email list, get them onto a platform like

495
00:26:37,480 --> 00:26:40,800
Speaker 5: Telegram where they can receive instant push notification, and then

496
00:26:40,880 --> 00:26:44,600
Speaker 5: you'll have all those eyeballs whenever you have a live broadcast.

497
00:26:44,640 --> 00:26:47,720
Speaker 5: It's that simple, nothing complicated about it.

498
00:26:47,720 --> 00:26:49,560
Speaker 3: It's that simple. So that was the flow.

499
00:26:50,280 --> 00:26:53,320
Speaker 4: Now the Telegram, I'm trying to think it doesn't take

500
00:26:53,359 --> 00:26:56,080
Speaker 4: as much megabytes as a typical like if I.

501
00:26:56,000 --> 00:27:03,160
Speaker 5: Was watching on YouTube, the live stream doesn't happen on telegram,

502
00:27:03,240 --> 00:27:08,600
Speaker 5: it happens on YouTube. Got right, Telegram that telegram is

503
00:27:08,640 --> 00:27:11,280
Speaker 5: to pull them onto YouTube.

504
00:27:11,880 --> 00:27:14,720
Speaker 2: So yeah, all right, So that that's the first part

505
00:27:14,760 --> 00:27:18,240
Speaker 2: as far as getting the people together. But you talked

506
00:27:18,280 --> 00:27:20,400
Speaker 2: about as far as the business model, how to actually

507
00:27:20,440 --> 00:27:22,520
Speaker 2: monetize it, because I'm assuming it's free, right like you

508
00:27:22,560 --> 00:27:24,560
Speaker 2: did the free it was free? Yes, So how do

509
00:27:24,600 --> 00:27:26,720
Speaker 2: you how do you how do you monetize it? How

510
00:27:26,760 --> 00:27:27,760
Speaker 2: does how does that work?

511
00:27:28,760 --> 00:27:32,000
Speaker 3: Right? So there are multiple ways to monetize it.

512
00:27:32,040 --> 00:27:36,520
Speaker 5: The most obvious way is by selling the recordings. So

513
00:27:37,960 --> 00:27:40,320
Speaker 5: it's put out there that you know, the live sessions

514
00:27:40,320 --> 00:27:42,919
Speaker 5: are free, but the recordings are not, and so you

515
00:27:43,000 --> 00:27:46,320
Speaker 5: get all that attention. Everyone watches the live streams, but

516
00:27:46,440 --> 00:27:48,520
Speaker 5: they cannot download the streams.

517
00:27:48,640 --> 00:27:49,920
Speaker 3: The recordings are then sold.

518
00:27:50,040 --> 00:27:53,920
Speaker 5: That's the most obvious business model that we use to monetize.

519
00:27:54,119 --> 00:27:55,040
Speaker 3: But there are other ways.

520
00:27:55,080 --> 00:27:59,200
Speaker 5: So we also sell classes, specialized workshops.

521
00:27:59,480 --> 00:28:01,560
Speaker 3: So the beauty of all that.

522
00:28:01,480 --> 00:28:04,320
Speaker 5: Attention is that once you have all that attention and

523
00:28:04,359 --> 00:28:07,199
Speaker 5: you're giving value to all those viewers, anything that you

524
00:28:07,320 --> 00:28:11,120
Speaker 5: sell to those people carries a lot of weight So

525
00:28:11,400 --> 00:28:14,919
Speaker 5: we had a lot of our guests who came on

526
00:28:15,040 --> 00:28:18,800
Speaker 5: to speak and they had affiliate programs for their products,

527
00:28:18,840 --> 00:28:20,960
Speaker 5: and at the end of their sessions, I would come

528
00:28:20,960 --> 00:28:23,520
Speaker 5: on live with them to help pitch their products. They

529
00:28:23,560 --> 00:28:26,080
Speaker 5: would sell and we would get a commission. Right, So

530
00:28:26,240 --> 00:28:29,679
Speaker 5: the affiliate business model was there, the sales of the

531
00:28:29,720 --> 00:28:34,200
Speaker 5: recordings was there, and then our own of our own

532
00:28:34,640 --> 00:28:37,720
Speaker 5: specialized workshops and classes. That one also sold. So we

533
00:28:37,960 --> 00:28:44,240
Speaker 5: sold specialized classes in artificial intelligence, online sales, marketing, cryptocurrency,

534
00:28:44,280 --> 00:28:44,640
Speaker 5: and so on.

535
00:28:44,680 --> 00:28:47,000
Speaker 3: We sold all those ones with the attention.

536
00:28:46,760 --> 00:28:49,560
Speaker 5: And those ones also drove revenue.

537
00:28:49,600 --> 00:28:51,160
Speaker 3: So though those are multiple ways.

538
00:28:51,240 --> 00:28:52,840
Speaker 5: If you also if you have a book, you have

539
00:28:52,920 --> 00:28:57,640
Speaker 5: a course, you have a specialized workshop, that's the best

540
00:28:57,680 --> 00:28:59,680
Speaker 5: time to sell that sort of thing because you've been

541
00:28:59,680 --> 00:29:02,840
Speaker 5: able to attract all those eyeballs to one spot.

542
00:29:02,840 --> 00:29:03,880
Speaker 3: You've been able to build.

543
00:29:03,640 --> 00:29:07,360
Speaker 5: A lot of credibility by giving value upfront, so almost instantly,

544
00:29:07,360 --> 00:29:09,000
Speaker 5: then no like ca and trust you, and they're willing

545
00:29:09,040 --> 00:29:11,720
Speaker 5: to buy almost anything that is of value to them.

546
00:29:12,160 --> 00:29:14,959
Speaker 2: Now that's dope. And yeah, going back to the WhatsApp thing,

547
00:29:15,240 --> 00:29:19,560
Speaker 2: WhatsApp is extremely big overseas. When I'm saying overseas and America.

548
00:29:19,600 --> 00:29:21,720
Speaker 2: I just I realized that when I started to, you know,

549
00:29:21,760 --> 00:29:25,120
Speaker 2: have different friends from different countries and even you, that's

550
00:29:25,120 --> 00:29:28,040
Speaker 2: how I contact you. That's how we communicated WhatsApp. And

551
00:29:28,400 --> 00:29:32,160
Speaker 2: so when Facebook brought WhatsApp years ago for nineteen billion,

552
00:29:32,280 --> 00:29:34,560
Speaker 2: it was kind of weird because it's like they brought

553
00:29:34,960 --> 00:29:39,959
Speaker 2: Instagram for only one billion. But the communication channels in

554
00:29:40,080 --> 00:29:42,360
Speaker 2: other parts of the world, WhatsApp is not really huge

555
00:29:42,360 --> 00:29:46,280
Speaker 2: like that in America, but I realized that in like Europe, Africa,

556
00:29:46,320 --> 00:29:50,760
Speaker 2: pretty much everywhere outside of America, WhatsApp is huge. It's

557
00:29:50,760 --> 00:29:54,240
Speaker 2: a huge communication channel. And then Telegram. Shout out to

558
00:29:54,280 --> 00:29:57,760
Speaker 2: Ian Ian he's he does our stock show with Market

559
00:29:57,760 --> 00:30:00,000
Speaker 2: Monday is our stock show, and he has a Telegram

560
00:30:00,040 --> 00:30:03,200
Speaker 2: group and he's real big on Telegram. So what you're

561
00:30:03,240 --> 00:30:06,600
Speaker 2: saying pretty much is like you gotta diversify even your

562
00:30:07,400 --> 00:30:10,640
Speaker 2: ways of communication, Like you can't just do anything through

563
00:30:10,720 --> 00:30:14,560
Speaker 2: one channel. So it's like you use Instagram as the

564
00:30:14,600 --> 00:30:17,360
Speaker 2: first barrier to like because you know that's where most

565
00:30:17,360 --> 00:30:21,680
Speaker 2: people are, and then you move them from Instagram to Telegram,

566
00:30:21,720 --> 00:30:24,200
Speaker 2: which is another kind of social network kind of thing.

567
00:30:24,240 --> 00:30:28,320
Speaker 2: But it's better because now you can actually have push notifications,

568
00:30:28,320 --> 00:30:31,680
Speaker 2: and then from Telegram they sign up to the website,

569
00:30:31,920 --> 00:30:33,800
Speaker 2: and then from the website, then they can watch it

570
00:30:34,000 --> 00:30:36,920
Speaker 2: on YouTube. Then from YouTube, if you don't watch it,

571
00:30:37,000 --> 00:30:39,560
Speaker 2: you can or you can jump off and buy the

572
00:30:39,600 --> 00:30:43,440
Speaker 2: course or go to the affiliate program. So now it's

573
00:30:43,480 --> 00:30:47,240
Speaker 2: like seven different steps in the whole process.

574
00:30:47,320 --> 00:30:48,760
Speaker 4: Yeah, and it goes back to what you said about

575
00:30:48,800 --> 00:30:51,000
Speaker 4: being on rented land, Like if Instagram stopped, you still

576
00:30:51,040 --> 00:30:53,040
Speaker 4: got your Telegram group. If Telegram stop, you still got

577
00:30:53,080 --> 00:30:55,120
Speaker 4: to email this on your website. If that stops, you

578
00:30:55,120 --> 00:30:58,200
Speaker 4: still got the YouTube. So being on rented land, it

579
00:30:58,240 --> 00:31:00,000
Speaker 4: works out perfectly for you.

580
00:31:00,360 --> 00:31:04,840
Speaker 2: Yeah, yeah, nah, that's a vibe and yeah, okay, that

581
00:31:04,880 --> 00:31:06,840
Speaker 2: makes sense. So yeah, I mean that's that's kind of like,

582
00:31:06,920 --> 00:31:08,640
Speaker 2: you know, similar to what we see in America. A

583
00:31:08,640 --> 00:31:11,080
Speaker 2: lot of different people do affiliate programs. I was going

584
00:31:11,160 --> 00:31:13,360
Speaker 2: to ask you if you paid the speakers, but I

585
00:31:13,400 --> 00:31:15,040
Speaker 2: guess for the most of them, you didn't really have

586
00:31:15,120 --> 00:31:16,560
Speaker 2: to pay because they was going to be able to

587
00:31:16,560 --> 00:31:18,320
Speaker 2: make money on their courses that they sold on.

588
00:31:18,280 --> 00:31:21,000
Speaker 3: The back end, right Yeah, yeah, yeah, No.

589
00:31:20,920 --> 00:31:22,920
Speaker 2: Matter where you're at in the world, the same language,

590
00:31:23,560 --> 00:31:24,560
Speaker 2: it's the same language.

591
00:31:24,600 --> 00:31:24,760
Speaker 5: Man.

592
00:31:24,800 --> 00:31:26,400
Speaker 2: We always speak the same language,