WEBVTT - ICBC Cyber Attack and Call of Duty's Modern Warfare 3

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<v Speaker 1>From Marhard.

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<v Speaker 2>We're Innovation, Money and Power Collie in Silicon Valley, NBN.

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<v Speaker 2>This is Bloomberg Technology with Caroline Hyde and.

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<v Speaker 3>Ed Love Love.

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<v Speaker 4>I'm Caroline Heine, Bloomberg's world headquarters in newlourmed Lovelow, also

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<v Speaker 4>here in New York for the final time this week.

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<v Speaker 3>And this is Bloomberg Technology.

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<v Speaker 4>And coming up. And while we're talking the cyber attack

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<v Speaker 4>of course, disrupting the US Treasury market, the world's largest

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<v Speaker 4>bank falling victim to a ransomware hack.

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<v Speaker 5>We have the story plus stability AI getting new backing

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<v Speaker 5>from Intel. We talk about the cash infusion which comes

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<v Speaker 5>at a critical time for the company and AI at large,

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<v Speaker 5>with none other than Andrew Ung, founder of Google Brain

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<v Speaker 5>and co founder of Course and.

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<v Speaker 4>Call of Duty's Modern Warfare two It brought in one

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<v Speaker 4>billion dollars in ten days. Modern Warfare three perform and

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<v Speaker 4>how is a game about war helping real veterans in

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<v Speaker 4>future employment. We talk to Activision Blizzard later in the hour.

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<v Speaker 5>Now our top story ICBC, a China bank subject according

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<v Speaker 5>to sources, to a hack that's a big one that

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<v Speaker 5>we're watching. Why because it's mega You think about the

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<v Speaker 5>assets that bank controls.

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<v Speaker 3>Then it's going to have ramifications. You're right, it's mega.

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<v Speaker 4>To put it into context, the world's biggest bank ICBC,

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<v Speaker 4>and it's been here, as you say, by cyber attack,

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<v Speaker 4>leaving the Chinese bank unable to clear US Treasury trades,

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<v Speaker 4>forcing employees get this to send settlement details through a

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<v Speaker 4>courier carrying a US basticw mertion Hali Bassett going back

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<v Speaker 4>to basics on technology for us for a moment, I

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<v Speaker 4>mean extreme events, mean extreme moments with a courier, But

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<v Speaker 4>ultimately it really reminds us how all important cybersecurity is.

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<v Speaker 2>Right now it is.

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<v Speaker 6>And remember this is not the first significant cyber attack

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<v Speaker 6>we've really seen on some more critical infrastructure in the

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<v Speaker 6>financial industry. You've seen the same group here really target

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<v Speaker 6>or offshoots of this group target a British fintech firm

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<v Speaker 6>earlier this year when it came to the derivatives market.

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<v Speaker 6>But the reason this is such a big deal not

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<v Speaker 6>just is it the world's largest bank by assets, it's

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<v Speaker 6>also the most large liquid safe market in the world

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<v Speaker 6>that was disrupted for a moment yesterday as we saw

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<v Speaker 6>this attack happen.

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<v Speaker 5>Why you were hanging out on social media this morning

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<v Speaker 5>and going back reading about ICBC, going back to twenty

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<v Speaker 5>seventeen and sharing articles put that research into context with

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<v Speaker 5>the news overnight.

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<v Speaker 6>Yeah, the reason that this is such a big deal

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<v Speaker 6>is remembered that the market for treasuries has really brought

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<v Speaker 6>in to include banks like ICBC, a massive Chinese bank

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<v Speaker 6>in the US treasury market. So some of this is

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<v Speaker 6>a treasury market structure issue. This is relevant to your

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<v Speaker 6>audience at and the technology world because there's a large

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<v Speaker 6>debate on how treasury should be cleared. ICBC has become

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<v Speaker 6>a big clearing counterparty as well as large in the

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<v Speaker 6>repo lending market. These are repurchase agreements that really fuel

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<v Speaker 6>the heart of the financial system and leverage in the

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<v Speaker 6>treasury markets. But there's a big debate now on whether

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<v Speaker 6>treasuries should be centrally cleared. This would be through a

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<v Speaker 6>unit of the dtcc A lot of fintech players are

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<v Speaker 6>very closely associated with the DCCC because they care so

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<v Speaker 6>much about the movement of different assets across the United States,

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<v Speaker 6>let alone the world across different types of assets. But

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<v Speaker 6>if they are centrally cleared, then these cyber problems have

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<v Speaker 6>a more concentration risk. Don't they, And so there's a

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<v Speaker 6>big question about what else is vulnerable besides.

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<v Speaker 4>ICBC here and the people behind this ransomware finding it

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<v Speaker 4>like a business extraordinary set of stories being put out

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<v Speaker 4>by bloom bag nus to any Basset, we thank you

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<v Speaker 4>for the inside track of really what it meant for

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<v Speaker 4>a key Chinese lender. And well, let's talk about AI

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<v Speaker 4>in particular when it comes in the context of China.

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<v Speaker 4>A social intelligence that course a big theme in this

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<v Speaker 4>year's New Economy form. It's been held in sing and Paul,

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<v Speaker 4>but BLOOMGX spook exclusively with Cinnovation Ventures chairman and CEO

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<v Speaker 4>Kaifu li Ai pioneer as he's known, is discuss the

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<v Speaker 4>opportunities that opal intelligence can create and the need for regulations.

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<v Speaker 4>Just take a listen.

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<v Speaker 7>We wanted to be a global company. That's why we

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<v Speaker 7>open source our best model to date, and that's what

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<v Speaker 7>we announced this week. It's a thirty four B model

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<v Speaker 7>that is the highest performance open source model for a

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<v Speaker 7>large language model, exceeding methas Lama too by a significant margin.

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<v Speaker 7>We believe open source will bring the world together. We

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<v Speaker 7>think research is always about building on the shoulders of

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<v Speaker 7>standing on the shoulders of giants, and we want to

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<v Speaker 7>contribute from which we took.

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<v Speaker 8>Obviously, there's a lot of talk about this whole I

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<v Speaker 8>guess race between AI, between US and China here, How

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<v Speaker 8>do you see this all playing out overall? And what

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<v Speaker 8>really is at stake right now?

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<v Speaker 7>I think the likelihood, given where things are, which is regrettable,

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<v Speaker 7>is we have two parallel universes. American companies will supply

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<v Speaker 7>their products and technologies to the US and other countries

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<v Speaker 7>that want to use American products, and Chinese companies will

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<v Speaker 7>build Chinese products for China and countries that will use

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<v Speaker 7>Chinese products.

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<v Speaker 3>So the reality is the.

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<v Speaker 7>American companies and Chinese companies are probably not going to

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<v Speaker 7>compete all that much in the same marketplace, but they'll.

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<v Speaker 9>Probably have to compete on chip makers. Right, So the

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<v Speaker 9>US Administration has said that some of the higher tech

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<v Speaker 9>chips cannot be sold to Chinese companies. What does it

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<v Speaker 9>mean for your company?

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<v Speaker 10>Right?

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<v Speaker 7>We saw this coming, so we actually stockpiled a lot

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<v Speaker 7>of Nvidia chips. So we're in good shape for about

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<v Speaker 7>a year and a half, and I think the jury

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<v Speaker 7>is out whether in a year and a half China

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<v Speaker 7>can make equivalently or nearly as good chips.

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<v Speaker 8>Time will tell you're not just targeting China but also

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<v Speaker 8>global markets. And just want to how do you view

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<v Speaker 8>the whole regulatory landscape right now when it comes to AI.

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<v Speaker 7>I think there clearly needs to be regulation because AI

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<v Speaker 7>can be used in ways that are harmful. I also

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<v Speaker 7>think different countries will have somewhat different regulations, but hopefully

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<v Speaker 7>there's enough commonality in them, so regulation is necessary. But

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<v Speaker 7>also I think we shouldn't expect regulation to alone to

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<v Speaker 7>be enough because a lot of these issues hallucination, misinformation,

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<v Speaker 7>harm can and should be measured by technology, and we

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<v Speaker 7>should let the technologies find a way to contain the technology,

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<v Speaker 7>but not completely rely on them either. So it's really

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<v Speaker 7>technology to provide the guardwail rail and the detection and

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<v Speaker 7>removal of harmful and illegal content, but working side by

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<v Speaker 7>side with regulations.

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<v Speaker 8>At what point, I mean, do you think that it

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<v Speaker 8>could actually disrupt innovation in some way? Are you concerned

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<v Speaker 8>that the regulations could actually hurt innovation?

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<v Speaker 7>I think excessive regulation will hurt innovation, and I think

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<v Speaker 7>we as a technology community are willing to take some

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<v Speaker 7>hits and be slowed down somewhat for the good of humanity,

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<v Speaker 7>but not so much so that will completely stifle innovation.

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<v Speaker 9>How difficult is it? And this is one of the

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<v Speaker 9>conversations that we try and have with policymakers. First of all,

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<v Speaker 9>policymakers probably don't regulators don't understand how quickly or how

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<v Speaker 9>slowly this comes compared to someone like you and your expertise.

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<v Speaker 9>So what's the biggest mistake that they could do now?

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<v Speaker 7>Well, I think a moratorium would be a huge mistake.

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<v Speaker 7>It's not enforceable and it's not going to be effective.

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<v Speaker 7>You have to let technology move forward. I think things

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<v Speaker 7>that they should do are to promote letting technologists, fixing

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<v Speaker 7>hallucination and other problems. And I think they should use

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<v Speaker 7>existing laws to punish those who misbehave for example, for

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<v Speaker 7>spreading misinformation. We have laws in every country on that already,

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<v Speaker 7>just use them.

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<v Speaker 5>Exclusive interview with Sinnovation Ventures chairman and CEO Kai Fu

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<v Speaker 5>Lee at the Bloomberg New Economy Forum in Singapore, and

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<v Speaker 5>he referenced in video Caroline. It's the subject of the

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<v Speaker 5>Techwatch column today, talking about how its earnings ratio is

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<v Speaker 5>less than the estimated growth rate and talking about valuation,

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<v Speaker 5>which is an uncommon situation me in But I don't

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<v Speaker 5>know if you saw the news twenty four hours ago

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<v Speaker 5>that they're basically the stock rose because it's working on

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<v Speaker 5>three new AI chips specifically for China, and there Kyfu

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<v Speaker 5>Lee was basically saying, in Video is the only game

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<v Speaker 5>in town right now. Remains to be seen if China

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<v Speaker 5>can make its own chick and.

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<v Speaker 4>The fact they need stockpiled a load ahead of some

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<v Speaker 4>of these restrictions. But going back to whether in video

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<v Speaker 4>is expensive or not, what is it training at thirty

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<v Speaker 4>five time sales, which by is like the most expensive

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<v Speaker 4>on the s and P fie hundred. But many analysts

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<v Speaker 4>are saying this is actually relatively too and that's a

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<v Speaker 4>big right. Meanwhile, look, we just want to talk about

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<v Speaker 4>another publicly traded company, Meta. The company is close, we understand,

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<v Speaker 4>reaching a deal that will bring his mixed reality headset

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<v Speaker 4>to China through a partnership with Tencent. Now calling to

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<v Speaker 4>sources good manufacturer version of a headset using matters hardware,

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<v Speaker 4>specifications and software with Metro and Tencent didn't respond to

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<v Speaker 4>request for common Interesting the Metro actually reaccessing the Chinese

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<v Speaker 4>economy from New York. There's a boom meg technology.

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<v Speaker 5>Stability AI is raising new financing led by chipmaker Intel

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<v Speaker 5>Stability raising just under fifty million dollars in the form

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<v Speaker 5>of a convertible. Note that, according to sources, the cash

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<v Speaker 5>infusion coming at a pretty critical time for the company,

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<v Speaker 5>which has recently shed more than half a dozen senior employees.

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<v Speaker 3>A big story in the world of AI.

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<v Speaker 5>Let's stick with the world of AI and bringing Andrew

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<v Speaker 5>um who founded Google Brain and deep Learning to AI

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<v Speaker 5>and is currently chairman and co founder of course Serah

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<v Speaker 5>and of course an adjunct professor at Stanford in the

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<v Speaker 5>field of AI. And welcome to the program, Andrew, and

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<v Speaker 5>thank you for your time. I want to start with

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<v Speaker 5>the reason that you're so talked about right now in

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<v Speaker 5>the news and the media, online on social media. And

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<v Speaker 5>it's a view that you hold that big tech is

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<v Speaker 5>talking up the threat, the existential threat of AI for

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<v Speaker 5>a particular reason because you outline your thesis to us.

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<v Speaker 11>So there's been a lot of fear about AI creating

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<v Speaker 11>and the existential threat to humanity. But I just don't

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<v Speaker 11>get it. I don't see any plausible path by which

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<v Speaker 11>AI will make humanity go extinct. But the notion that

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<v Speaker 11>they could just treace a lot of fear and unfortunately

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<v Speaker 11>just creates cover for lobbyists as well as some regulators

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<v Speaker 11>to pass laws that I'm concerned will be very cycling

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<v Speaker 11>on innovation and open source, and so I think of

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<v Speaker 11>this in the interest of some of the big tech

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<v Speaker 11>companies to let these regulations be passed to shut up

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<v Speaker 11>open source that some large companies would very rather not

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<v Speaker 11>compete with.

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<v Speaker 4>We've just had the AI summon in the UK, where

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<v Speaker 4>many would say perhaps it upt some of the fear

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<v Speaker 4>mongering our regulations as they're being formed the right ones.

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<v Speaker 11>I'm very concerned about the regulations being formed both in

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<v Speaker 11>the United States as well as in the UK and Europe.

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<v Speaker 11>One distinction, i feel like there's more of the AI

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<v Speaker 11>existential risk fear in Europe than in the United States.

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<v Speaker 11>But I'm concerned about regulations on both sides. So the

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<v Speaker 11>White House had released and executive order just a couple

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<v Speaker 11>of weeks ago in which it's starting to put in

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<v Speaker 11>place reporting requirements and maybe other requirements about models that

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<v Speaker 11>are very powerful, and I'm very concerned if we'll end

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<v Speaker 11>with one a path more open source software or at

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<v Speaker 11>least past regulations that make it so difficult for people

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<v Speaker 11>to write open source software, free software for anyone to

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<v Speaker 11>build on, which has been an amazing contribution to the world,

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<v Speaker 11>and it's a key for how innovators and startups compete

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<v Speaker 11>and build.

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<v Speaker 5>There was a lot of interest from our audience about

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<v Speaker 5>you coming on, and I think probably the most common

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<v Speaker 5>question was for you to ex how you see the

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<v Speaker 5>intersection of deep learning, machine learning, neural networks impacting jobs.

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<v Speaker 5>You know, this debate of displacement versus being an assistant

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<v Speaker 5>based on all of the research and development currently happening.

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<v Speaker 11>So it turns out that AI doesn't automate jobs. I

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<v Speaker 11>know that the whole discussion has been worre air aultimate jobs,

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<v Speaker 11>but I think a more useful analysis is not to

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<v Speaker 11>think of AIR as automating jobs, for it's air automating tasks.

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<v Speaker 11>So what my teams do is we actually take jobs,

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<v Speaker 11>break them down into tasks. For example, are radiologists REUSEICX,

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<v Speaker 11>raised communicates with patients, galicipation history is meant to s

0:12:38.200 --> 0:12:40.640
<v Speaker 11>more junior radiologists, and on and on and on, and

0:12:40.679 --> 0:12:42.920
<v Speaker 11>then to take all those tasks and figure out where

0:12:42.960 --> 0:12:45.920
<v Speaker 11>are the AI opportunities. One of my friends every Brunos

0:12:45.960 --> 0:12:48.480
<v Speaker 11>and an others had pioneer this technique, and it turns

0:12:48.480 --> 0:12:50.760
<v Speaker 11>out that I think on this spot, AI does automate

0:12:50.800 --> 0:12:54.440
<v Speaker 11>a tiny number of jobs in whole, but the majority

0:12:54.440 --> 0:12:57.080
<v Speaker 11>of the time you find that for someone's job, maybe

0:12:57.160 --> 0:12:59.520
<v Speaker 11>I can make them, you know, twenty percent more productive

0:12:59.520 --> 0:13:02.840
<v Speaker 11>of and more productive, which means that they are still needed.

0:13:03.640 --> 0:13:06.880
<v Speaker 11>But with AI they can be more productive. I don't

0:13:06.920 --> 0:13:09.600
<v Speaker 11>mean to minimize the suffering of this much smaller number

0:13:09.640 --> 0:13:12.439
<v Speaker 11>of people whose jobs will go away. But it turns

0:13:12.480 --> 0:13:15.400
<v Speaker 11>out also that if you look at most waves of innovation,

0:13:16.000 --> 0:13:19.400
<v Speaker 11>companies end up pursuing growth more than cost savings because

0:13:19.400 --> 0:13:22.319
<v Speaker 11>you can only save so much money's cost savings is nice,

0:13:22.480 --> 0:13:26.360
<v Speaker 11>but the growth, the revenue growth has no limit, and

0:13:26.440 --> 0:13:28.240
<v Speaker 11>so most companies end up. I think we'll end up

0:13:28.280 --> 0:13:28.840
<v Speaker 11>doing more.

0:13:28.720 --> 0:13:31.400
<v Speaker 4>Of that, and companies need to reskill. And that's where

0:13:31.400 --> 0:13:34.480
<v Speaker 4>Coursera comes in. How much demand have you seen? How

0:13:34.559 --> 0:13:37.920
<v Speaker 4>much ability to satiate that demand have you been able

0:13:37.920 --> 0:13:38.200
<v Speaker 4>to give?

0:13:39.840 --> 0:13:44.280
<v Speaker 11>So I think coursertvet privilege to serve many enterprises wanting

0:13:44.320 --> 0:13:48.000
<v Speaker 11>to reskill, their import their teams. In fact, just about

0:13:48.000 --> 0:13:51.040
<v Speaker 11>a week ago we launched a new course, genitive AI

0:13:51.080 --> 0:13:54.920
<v Speaker 11>for everyone. I think with this fear and uncertainty as

0:13:54.960 --> 0:13:58.360
<v Speaker 11>well as massive upside, we wanted to teach something online

0:13:58.400 --> 0:14:01.480
<v Speaker 11>to help everyone learn to use genetive AI in your

0:14:01.480 --> 0:14:04.240
<v Speaker 11>own day to day life, for personal things or for work,

0:14:04.559 --> 0:14:06.640
<v Speaker 11>as well as figure out how does impact your job

0:14:06.720 --> 0:14:10.560
<v Speaker 11>or your business, So genetally for everyone. Launching Coosera just

0:14:10.559 --> 0:14:12.840
<v Speaker 11>over a week ago, it was actually the fastest rain

0:14:12.880 --> 0:14:15.240
<v Speaker 11>calls on the Polsera this year, with I think forty

0:14:15.320 --> 0:14:18.440
<v Speaker 11>three thousand learners signed out in the first seven days.

0:14:18.559 --> 0:14:19.600
<v Speaker 2>So I think there's a lot.

0:14:19.440 --> 0:14:23.560
<v Speaker 11>Of interest to learn about GENITIVII and to understand how

0:14:23.560 --> 0:14:26.200
<v Speaker 11>to use it yourself, how this may affect your job,

0:14:26.320 --> 0:14:28.440
<v Speaker 11>and how does may affect your business and your industry.

0:14:28.520 --> 0:14:31.800
<v Speaker 5>Vertical Andrew, this week we've been digesting Rock and the

0:14:31.840 --> 0:14:34.920
<v Speaker 5>work that you Musk's done in generative AI.

0:14:35.160 --> 0:14:36.200
<v Speaker 3>What is your assessment?

0:14:37.960 --> 0:14:40.320
<v Speaker 11>You know, I saw it dropped from about not played

0:14:40.360 --> 0:14:42.600
<v Speaker 11>with it myself yet. I think this is a sign

0:14:42.680 --> 0:14:46.200
<v Speaker 11>of the rapid explosion of AI technology. Just last week,

0:14:46.320 --> 0:14:49.480
<v Speaker 11>open Eye had a developer conference. That's exciting even I

0:14:49.560 --> 0:14:52.160
<v Speaker 11>must release drop. I think you just had a typeoly

0:14:52.240 --> 0:14:56.200
<v Speaker 11>on that released another open source model. So this explosion

0:14:56.320 --> 0:15:00.520
<v Speaker 11>of technology tools and what would happen is with better tools,

0:15:00.560 --> 0:15:04.560
<v Speaker 11>it opens up opportunities for businesses and startups to build

0:15:04.600 --> 0:15:07.120
<v Speaker 11>a lot more applications that just were not possible before.

0:15:07.880 --> 0:15:11.960
<v Speaker 11>And so I think that we're better tools the application layer.

0:15:12.320 --> 0:15:14.760
<v Speaker 11>You know, not the media tends to talk about tools

0:15:14.760 --> 0:15:17.120
<v Speaker 11>because you tech out here. That's exciting thing people want

0:15:17.120 --> 0:15:19.360
<v Speaker 11>to hear from the two in companies. But two in

0:15:19.440 --> 0:15:23.040
<v Speaker 11>companies will be successful only if the applications built on

0:15:23.080 --> 0:15:25.560
<v Speaker 11>top of them are even more successful and generally even

0:15:25.600 --> 0:15:27.360
<v Speaker 11>more revenue so they can afford to pay the.

0:15:27.400 --> 0:15:28.320
<v Speaker 2>Two in companies.

0:15:28.720 --> 0:15:30.760
<v Speaker 11>So while I think companies are in the year are

0:15:30.880 --> 0:15:34.720
<v Speaker 11>brilliant and AMD and Intel for them to succeed, someone

0:15:34.760 --> 0:15:37.520
<v Speaker 11>has made even more money to keep paying for these gps,

0:15:37.640 --> 0:15:39.440
<v Speaker 11>and so I'm excited the applications.

0:15:39.520 --> 0:15:43.680
<v Speaker 4>We optimism of course, Sarah chairman, co founder and as

0:15:43.760 --> 0:15:46.360
<v Speaker 4>well as a wealth of other titles, professor, We thank

0:15:46.400 --> 0:15:56.800
<v Speaker 4>you for your time. The Revenue Intelligence platform Gone and

0:15:56.800 --> 0:15:59.920
<v Speaker 4>it's launching a new AI powered forecasting tool to help

0:16:00.200 --> 0:16:03.560
<v Speaker 4>the CFOs CROs out there, basically four cost revenue bringing

0:16:03.560 --> 0:16:06.240
<v Speaker 4>the understanding game from get this more than three hundred

0:16:06.240 --> 0:16:09.560
<v Speaker 4>buying signals across more than three billion customer interactions as

0:16:09.560 --> 0:16:12.680
<v Speaker 4>you captured on Comm's platform. I'm at Bendorf, you to say,

0:16:12.680 --> 0:16:15.400
<v Speaker 4>CEO co Foundra Gong joins us. Now, So how much

0:16:15.440 --> 0:16:17.360
<v Speaker 4>more efficient at predicting does this make people?

0:16:19.840 --> 0:16:23.040
<v Speaker 1>Our testing have shown that it's twenty one percent on

0:16:23.120 --> 0:16:28.680
<v Speaker 1>average more effective and more accurate than traditional methods. Traditionally,

0:16:28.680 --> 0:16:33.120
<v Speaker 1>companies has been aligned on statistical models in some internal systems,

0:16:33.640 --> 0:16:37.520
<v Speaker 1>using the voice of the customers and customer sentiment. With AI,

0:16:38.080 --> 0:16:39.440
<v Speaker 1>it creates much better results.

0:16:40.480 --> 0:16:43.280
<v Speaker 5>I mean, who are we comparing this with? Is this

0:16:43.440 --> 0:16:48.120
<v Speaker 5>like sort of lead generation chasing al CRM and salesforce

0:16:48.480 --> 0:16:50.080
<v Speaker 5>or is this kind of more like data bricks and

0:16:50.120 --> 0:16:52.800
<v Speaker 5>the Data Lake product that they're doing out there with prediction?

0:16:52.880 --> 0:16:56.440
<v Speaker 3>Who are you trying to be here? It's neither.

0:16:57.160 --> 0:17:01.680
<v Speaker 1>Traditional companies have been using spreadsheets to understand how much

0:17:01.720 --> 0:17:05.040
<v Speaker 1>they're going to sell this quarter or next quarter, using

0:17:05.080 --> 0:17:10.920
<v Speaker 1>a variety of sources anywhere from internal systems, weather forecast,

0:17:11.920 --> 0:17:17.960
<v Speaker 1>traditional sales records, and mostly sentiment of the sales departments

0:17:18.240 --> 0:17:21.360
<v Speaker 1>the best judgments, which isn't very good, especially like in

0:17:21.400 --> 0:17:26.200
<v Speaker 1>these challenging times with the macro and geopolitical situation. What

0:17:26.600 --> 0:17:30.480
<v Speaker 1>GONG does. It taps into conversations of companies with their

0:17:30.520 --> 0:17:34.240
<v Speaker 1>customers and it listens to what customers are saying, are

0:17:34.240 --> 0:17:38.560
<v Speaker 1>they likely to buy, what's their sentiment, what are the

0:17:38.600 --> 0:17:41.840
<v Speaker 1>budgets that they have, and turns all this into insights

0:17:42.280 --> 0:17:45.760
<v Speaker 1>that are immediately fed into predictions, so companies can understand

0:17:45.800 --> 0:17:48.560
<v Speaker 1>their changes to the forecast in near real time.

0:17:49.240 --> 0:17:50.400
<v Speaker 3>What's your mote hair?

0:17:50.600 --> 0:17:53.360
<v Speaker 4>You can obviously integrate salesforce data within GONG for example.

0:17:53.800 --> 0:17:55.920
<v Speaker 4>How do you ensure that some of these big pairs

0:17:55.960 --> 0:17:58.399
<v Speaker 4>don't unable to replicate what you've just built?

0:18:00.480 --> 0:18:05.160
<v Speaker 1>Well, everybody can can try to replicate anything, but we're

0:18:05.240 --> 0:18:09.440
<v Speaker 1>sitting on over like three billion customer interaction. We've been

0:18:09.480 --> 0:18:14.520
<v Speaker 1>training the models for years specifically for that particular case,

0:18:14.800 --> 0:18:16.720
<v Speaker 1>and it's not something that is easy to replicate.

0:18:17.600 --> 0:18:20.840
<v Speaker 5>So, I mean, the aim is to improve the accuracy

0:18:20.840 --> 0:18:21.680
<v Speaker 5>of forecasting.

0:18:22.320 --> 0:18:24.639
<v Speaker 3>How does it work? How does the how does AI

0:18:24.920 --> 0:18:25.639
<v Speaker 3>help you do that?

0:18:27.359 --> 0:18:27.560
<v Speaker 12>Well?

0:18:27.600 --> 0:18:32.640
<v Speaker 1>You need to understand scan through vast amounts of customer information.

0:18:33.720 --> 0:18:36.280
<v Speaker 1>For every customer that the company has, what are they

0:18:36.320 --> 0:18:38.520
<v Speaker 1>saying or whether they're not asking If they're not asking

0:18:38.520 --> 0:18:41.440
<v Speaker 1>about pricing, maybe that's a negative signal. If they're talking

0:18:41.440 --> 0:18:45.360
<v Speaker 1>about like a frozen budget. That's a negative signal. All

0:18:45.400 --> 0:18:48.600
<v Speaker 1>of that is understood by the AI to create a

0:18:48.680 --> 0:18:51.359
<v Speaker 1>model that actually predicts what the projection is going to be.

0:18:51.400 --> 0:18:54.560
<v Speaker 1>So you look at customer by customer bottom up and

0:18:54.640 --> 0:18:56.640
<v Speaker 1>understand how likely they are to buy, how much you're

0:18:56.760 --> 0:18:59.399
<v Speaker 1>likely to spend, and then you combine all of that

0:18:59.480 --> 0:19:04.240
<v Speaker 1>into prediction. The importance is that companies can now use

0:19:04.240 --> 0:19:08.960
<v Speaker 1>that either to upgrade, update their forecast, to plan their

0:19:09.040 --> 0:19:12.080
<v Speaker 1>hiring and their spend Accordingly.

0:19:12.040 --> 0:19:15.639
<v Speaker 4>You mentioned geopolitics making it harder to forecast. Now we

0:19:15.680 --> 0:19:17.720
<v Speaker 4>only have a minute left, but I just want to

0:19:17.760 --> 0:19:20.640
<v Speaker 4>ask you, how are your workforce currently in Israel? How

0:19:20.720 --> 0:19:24.040
<v Speaker 4>is the company able to ensure protection of this time?

0:19:25.359 --> 0:19:28.719
<v Speaker 1>Well, overall, the impact on the business has been minimal.

0:19:28.800 --> 0:19:32.720
<v Speaker 1>We have about ten percent of people being drafted. But

0:19:32.760 --> 0:19:35.639
<v Speaker 1>everybody's working extra hard and mostly it's like very difficult

0:19:35.640 --> 0:19:39.280
<v Speaker 1>for people. Everybody is still traumatized by the atrocity of

0:19:39.320 --> 0:19:43.000
<v Speaker 1>October seventh, and there are still over two hundred hostages

0:19:43.080 --> 0:19:46.000
<v Speaker 1>with babies. So these are difficult times, but the spirit

0:19:46.040 --> 0:19:51.399
<v Speaker 1>is super high. The amount of volunteering and citizen activity

0:19:51.680 --> 0:19:54.200
<v Speaker 1>is super high, and.

0:19:54.080 --> 0:19:55.360
<v Speaker 3>We thank you for your time as well.

0:19:55.400 --> 0:19:58.280
<v Speaker 5>I'm at Bendoff CEO and co founder have gone.

0:19:58.320 --> 0:20:07.920
<v Speaker 4>Thank you, Welcome back to Bluemo Technology. I'm Caroline had

0:20:07.960 --> 0:20:08.440
<v Speaker 4>and Neil.

0:20:08.280 --> 0:20:11.440
<v Speaker 3>And Imed Ludlow in San Francisco. There are more. Oh

0:20:11.480 --> 0:20:14.119
<v Speaker 3>my goodness, have fallen for it again? You got me.

0:20:14.400 --> 0:20:16.960
<v Speaker 5>I'm here in New York City. Here are some technology

0:20:17.040 --> 0:20:20.200
<v Speaker 5>stories moving in the markets. Let's start with Trade Desk,

0:20:20.440 --> 0:20:23.760
<v Speaker 5>a two day chart for a visual representation of what's

0:20:23.760 --> 0:20:26.359
<v Speaker 5>a big story. Down eighteen percent in the session, on

0:20:26.440 --> 0:20:28.680
<v Speaker 5>track for its biggest drop since May of twenty twenty two.

0:20:28.960 --> 0:20:31.680
<v Speaker 5>This is an ad technology platform. It gave a week

0:20:31.720 --> 0:20:34.359
<v Speaker 5>forecast for the current period. It also hit the names

0:20:34.440 --> 0:20:37.400
<v Speaker 5>like Meta Snap that have such AD dependent businesses.

0:20:37.400 --> 0:20:38.160
<v Speaker 3>But it's a big move.

0:20:38.320 --> 0:20:40.720
<v Speaker 5>It's got us thinking about the health of the advertising

0:20:40.760 --> 0:20:43.200
<v Speaker 5>business overall. A big theme for the show's day is

0:20:43.200 --> 0:20:45.680
<v Speaker 5>also going to be Alphabet, the parent company of Google.

0:20:46.080 --> 0:20:47.399
<v Speaker 5>We know that some of the pitch I is going

0:20:47.440 --> 0:20:50.639
<v Speaker 5>to testify next week. That's more around the app store story,

0:20:50.640 --> 0:20:52.720
<v Speaker 5>but in the European Union this carries about to tell

0:20:52.800 --> 0:20:55.440
<v Speaker 5>us there is also a lot of regulatory scrutiny as well,

0:20:55.720 --> 0:20:58.240
<v Speaker 5>and thinking what does Google do? Next to kind of

0:20:58.280 --> 0:21:01.320
<v Speaker 5>revamp its business in that market. Here I am in

0:21:01.320 --> 0:21:02.280
<v Speaker 5>New York City, and.

0:21:02.320 --> 0:21:05.280
<v Speaker 4>Let's talk about the EU for a moment, because look,

0:21:05.320 --> 0:21:08.360
<v Speaker 4>Google has been pressured by the European Union regulators. It's

0:21:08.359 --> 0:21:10.399
<v Speaker 4>made an effort to beef up the quality of its

0:21:10.400 --> 0:21:11.160
<v Speaker 4>search engine.

0:21:11.280 --> 0:21:12.600
<v Speaker 3>At least that's the word.

0:21:12.920 --> 0:21:15.640
<v Speaker 4>According to the internal documents by the US Justice Department,

0:21:15.920 --> 0:21:19.919
<v Speaker 4>DJ claims Google's failure to willingly make improvements that it

0:21:20.000 --> 0:21:23.200
<v Speaker 4>proves it's illegally maintaining and monopoly. This comes them in

0:21:23.280 --> 0:21:26.200
<v Speaker 4>news at Alphabet CEO, so which I will testify next

0:21:26.200 --> 0:21:29.560
<v Speaker 4>week in a separate anti trust fight with Epic Gains. Boy,

0:21:29.680 --> 0:21:31.680
<v Speaker 4>that's what going on. So Fordan can help us break

0:21:31.720 --> 0:21:34.680
<v Speaker 4>it down. So what are we on the ninth week

0:21:35.040 --> 0:21:38.320
<v Speaker 4>now in this particular set of investigations coming from the DOA.

0:21:38.440 --> 0:21:40.960
<v Speaker 10>Yes, that's correct. This is spending the ninth week in

0:21:41.080 --> 0:21:44.320
<v Speaker 10>the Google Search trial in Washington, D C. And that

0:21:44.440 --> 0:21:48.560
<v Speaker 10>it's expected to wrap up next week, probably Wednesday or

0:21:48.640 --> 0:21:51.919
<v Speaker 10>person next week with the final testimony. But we're not

0:21:52.040 --> 0:21:54.800
<v Speaker 10>expecting to get a rolling in the space until early

0:21:54.880 --> 0:21:59.840
<v Speaker 10>in the new year. The judges put off clausings until January,

0:22:00.000 --> 0:22:02.760
<v Speaker 10>sometime around the new year, and so it's still going

0:22:02.800 --> 0:22:05.080
<v Speaker 10>to take a long time to see what profile concunction

0:22:05.280 --> 0:22:06.359
<v Speaker 10>of this trial is going to be.

0:22:07.000 --> 0:22:09.920
<v Speaker 5>This has been a year where CEO is taking the standard.

0:22:09.960 --> 0:22:13.160
<v Speaker 5>A trial becomes big news. Just tee up next week

0:22:13.200 --> 0:22:17.199
<v Speaker 5>for us And why we care that Cunderpitchure is going

0:22:17.240 --> 0:22:18.800
<v Speaker 5>to be speaking in that particular trial.

0:22:19.680 --> 0:22:22.920
<v Speaker 10>Yes, So on the other coast we have the trial

0:22:22.920 --> 0:22:26.119
<v Speaker 10>and a trust trial of between Epic and Google Play.

0:22:26.800 --> 0:22:28.920
<v Speaker 10>And so the pitch I is going to be understand

0:22:29.000 --> 0:22:32.840
<v Speaker 10>on Tuesday. He's going to be asked about the practices

0:22:32.960 --> 0:22:37.080
<v Speaker 10>of the app store, and Epic is alleging the Google's

0:22:37.080 --> 0:22:40.280
<v Speaker 10>practices in terms of distribution, in terms of pricing, in

0:22:40.359 --> 0:22:43.000
<v Speaker 10>terms of fees are in a competitive.

0:22:43.320 --> 0:22:46.280
<v Speaker 4>And yet as ed Is pointed out, despite all of

0:22:46.320 --> 0:22:50.959
<v Speaker 4>this ferocious investigation and eyes from regulators, the Shares managed

0:22:51.000 --> 0:22:54.920
<v Speaker 4>to weather it. Sarah, from investors' perspective, does this matter?

0:22:55.119 --> 0:22:55.960
<v Speaker 4>Does it carry weight?

0:22:57.440 --> 0:23:00.199
<v Speaker 10>Well, I mean, obviously this is a giant company with

0:23:00.280 --> 0:23:03.600
<v Speaker 10>a lot of business around the woman. But it's also

0:23:03.720 --> 0:23:06.000
<v Speaker 10>it takes a very long time for these semi trust

0:23:06.040 --> 0:23:08.840
<v Speaker 10>cases to point out. And as I said, we will

0:23:09.000 --> 0:23:11.679
<v Speaker 10>get a rolling until next year, and it will be

0:23:11.760 --> 0:23:15.000
<v Speaker 10>sometime after that to find out if the judge finds

0:23:15.160 --> 0:23:19.040
<v Speaker 10>covers firingly on a trust laws, the whole process to

0:23:19.200 --> 0:23:23.480
<v Speaker 10>even final remedy, we'll go to another trial which and

0:23:23.560 --> 0:23:25.040
<v Speaker 10>also could take multipubles.

0:23:25.200 --> 0:23:27.360
<v Speaker 2>So it seems very.

0:23:27.160 --> 0:23:29.520
<v Speaker 10>Far off at this moment from the point of view

0:23:29.520 --> 0:23:31.159
<v Speaker 10>of the first on the market.

0:23:31.359 --> 0:23:33.320
<v Speaker 5>All right, Bloomber, Sarah Ford, and thank you so much.

0:23:33.359 --> 0:23:34.880
<v Speaker 5>We're going to stick with this story, but get more

0:23:34.880 --> 0:23:37.840
<v Speaker 5>insight from Sarah O. Lamb, who's a senior fellow at

0:23:37.840 --> 0:23:40.440
<v Speaker 5>the Technology Policy Institute, Sarah Gray, to have you back

0:23:40.480 --> 0:23:44.240
<v Speaker 5>on the show. Let's ask this to start. We've outlined

0:23:44.240 --> 0:23:46.960
<v Speaker 5>the situation in Europe. We outlined the situation on the

0:23:46.960 --> 0:23:49.280
<v Speaker 5>West Coast where I am currently not I'm here in

0:23:49.280 --> 0:23:55.600
<v Speaker 5>New York City. These processes running in parallel as a

0:23:55.640 --> 0:23:59.199
<v Speaker 5>researcher compounds. Do you think they will take notice of

0:23:59.240 --> 0:24:02.040
<v Speaker 5>each other in terms of how it can impact Google?

0:24:03.920 --> 0:24:06.879
<v Speaker 13>Well, in terms of judge a meet Meta in the

0:24:07.000 --> 0:24:11.720
<v Speaker 13>DC District Court, He's probably focused on his trial, But

0:24:12.400 --> 0:24:16.680
<v Speaker 13>in terms of just the questions around competition and how

0:24:16.800 --> 0:24:20.800
<v Speaker 13>dynamic the different markets are, I think people will be

0:24:20.880 --> 0:24:26.320
<v Speaker 13>watching both both trials. What's interesting is this type of

0:24:26.359 --> 0:24:30.800
<v Speaker 13>anti trust case. It reminds of prior cases like Microsoft

0:24:30.840 --> 0:24:33.840
<v Speaker 13>and AT and T at least in the DC District

0:24:33.880 --> 0:24:38.240
<v Speaker 13>of Columbia courthouse. So whatever comes out of this decision

0:24:38.320 --> 0:24:40.560
<v Speaker 13>will will be watched by a lot of people.

0:24:40.880 --> 0:24:45.359
<v Speaker 4>And some of the little bits of intricacies of data

0:24:45.520 --> 0:24:48.639
<v Speaker 4>of points of fact have been fascinating, Sarah. But overall

0:24:48.840 --> 0:24:50.560
<v Speaker 4>what seems to be so hard to prove is it's

0:24:50.600 --> 0:24:52.720
<v Speaker 4>kind of the counterfactual, right, what it would have looked

0:24:52.800 --> 0:24:55.320
<v Speaker 4>like if well they hadn't been acting in this way,

0:24:55.320 --> 0:24:57.040
<v Speaker 4>and if ever it would ever have been deemed not

0:24:57.160 --> 0:25:00.600
<v Speaker 4>monopolistic or not. Can you can you just startarticularly how

0:25:00.640 --> 0:25:03.119
<v Speaker 4>difficult it is to understand whether Google has been playing

0:25:03.240 --> 0:25:06.240
<v Speaker 4>is a key competitor here or ultimately been monopolistic in

0:25:06.280 --> 0:25:06.880
<v Speaker 4>its actions.

0:25:07.840 --> 0:25:11.480
<v Speaker 13>That's exactly right. I think the counterfactual is the question.

0:25:11.640 --> 0:25:16.520
<v Speaker 13>So you don't know what could have been and businesses

0:25:16.560 --> 0:25:20.119
<v Speaker 13>make decisions product decisions all the time. So just last

0:25:20.119 --> 0:25:22.760
<v Speaker 13>week in the case, they were looking at the EU

0:25:22.960 --> 0:25:26.720
<v Speaker 13>choice screen, and so in the EU they required another

0:25:26.800 --> 0:25:31.480
<v Speaker 13>page before the default browser, and so now users in

0:25:31.520 --> 0:25:34.919
<v Speaker 13>Europe have to pick between a whole page of different

0:25:34.960 --> 0:25:40.399
<v Speaker 13>browsers that kind of product decision. You know, it's not frictionless.

0:25:40.920 --> 0:25:43.960
<v Speaker 13>It makes it harder for users to get to a browser,

0:25:44.160 --> 0:25:47.520
<v Speaker 13>and so you always have to ask, well, the businesses

0:25:47.600 --> 0:25:52.359
<v Speaker 13>make decisions to streamline the flow of their products, and

0:25:52.400 --> 0:25:55.640
<v Speaker 13>so what would have been is a.

0:25:55.560 --> 0:25:59.840
<v Speaker 5>Great question on the West Coast in the Eppic Games fight,

0:26:00.359 --> 0:26:03.680
<v Speaker 5>is there any significance that Cinder pitch Eye, the CEO

0:26:04.040 --> 0:26:07.320
<v Speaker 5>kind of spearhead of the company, is testifying.

0:26:09.040 --> 0:26:09.240
<v Speaker 2>Yes.

0:26:09.480 --> 0:26:12.800
<v Speaker 13>So it's interesting that you know they're calling him in

0:26:13.240 --> 0:26:16.880
<v Speaker 13>as a witness for that case as well. What's fascinating

0:26:17.000 --> 0:26:20.840
<v Speaker 13>is just seeing how these cases are pulling back the

0:26:20.960 --> 0:26:25.399
<v Speaker 13>curtain on business decisions. There's so many pieces of information

0:26:25.600 --> 0:26:28.720
<v Speaker 13>that the Google has to decide from to make their

0:26:28.760 --> 0:26:33.720
<v Speaker 13>product competitive, and just looking at the different slide decks

0:26:33.760 --> 0:26:39.680
<v Speaker 13>and the business data is really fascinating. You know, anyone,

0:26:39.840 --> 0:26:44.200
<v Speaker 13>not anyone can be making those decisions. And Google they

0:26:44.200 --> 0:26:47.040
<v Speaker 13>have people inside who are looking at all the different

0:26:47.080 --> 0:26:50.879
<v Speaker 13>options and picking what serves their product.

0:26:51.080 --> 0:26:53.280
<v Speaker 4>And not many can be paying the billions to other

0:26:53.320 --> 0:26:56.480
<v Speaker 4>companies to ensure that they remain in a specific spot

0:26:56.520 --> 0:26:59.600
<v Speaker 4>on a front screen. It's the whole timing of it

0:26:59.640 --> 0:27:02.159
<v Speaker 4>all is fascinating. With Ai as well. Sarah Lamb just

0:27:02.160 --> 0:27:04.200
<v Speaker 4>brilliant to have you on the show as ever, senior

0:27:04.240 --> 0:27:08.479
<v Speaker 4>fellow at Technology Policy Institute. Now coming up, we're going

0:27:08.520 --> 0:27:11.840
<v Speaker 4>to be taking a moment to reflect on Veterans Day, particularly,

0:27:11.840 --> 0:27:13.280
<v Speaker 4>We're going to be doing that with two key people,

0:27:13.320 --> 0:27:17.560
<v Speaker 4>Go Daddy founder Vietnam veteran himself, Bob Parsons, and also

0:27:17.680 --> 0:27:21.679
<v Speaker 4>call a duty manager Johanna Fairies. You understand why next

0:27:22.240 --> 0:27:36.040
<v Speaker 4>is the Bloomberg Technology. On this Veterans Day, we take

0:27:36.040 --> 0:27:38.640
<v Speaker 4>a moment to remember and honor members of the military,

0:27:38.760 --> 0:27:40.840
<v Speaker 4>which both in Nazak and the New York Stock Exchange

0:27:40.840 --> 0:27:43.879
<v Speaker 4>observed with two minute moments of silence earlier today. On

0:27:43.920 --> 0:27:46.439
<v Speaker 4>this day, we want to bring in Go Daddy founder

0:27:46.520 --> 0:27:50.080
<v Speaker 4>Bob Parsons, he himself a US Marine Corps Vietnam veteran,

0:27:50.400 --> 0:27:53.240
<v Speaker 4>a recipient of the Purple Heart, Medal, Combat Action Ribbon

0:27:53.240 --> 0:27:56.000
<v Speaker 4>and Vietnamese Cross of Gallantry. And Bob, we know you

0:27:56.080 --> 0:27:57.840
<v Speaker 4>in the world of technology. We know you for Go

0:27:57.960 --> 0:28:00.520
<v Speaker 4>Daddy for of course we're posting in made you a

0:28:00.560 --> 0:28:03.160
<v Speaker 4>billionaire with that money, you've been giving back to something

0:28:03.160 --> 0:28:04.960
<v Speaker 4>that we should know you more for, perhaps, which is

0:28:05.000 --> 0:28:07.520
<v Speaker 4>of course your service how are you giving money? What

0:28:07.560 --> 0:28:09.080
<v Speaker 4>sort of amounts are you giving as well?

0:28:10.240 --> 0:28:13.199
<v Speaker 12>Well, you know, we give back money we give. You know,

0:28:13.440 --> 0:28:20.440
<v Speaker 12>our goal is to donate a million bucks every other

0:28:20.520 --> 0:28:27.160
<v Speaker 12>week and we do that. We try to support veterans

0:28:27.359 --> 0:28:32.320
<v Speaker 12>organizations and we try to support a lot of organizations

0:28:32.400 --> 0:28:38.160
<v Speaker 12>where they're having difficulty raising funds and they are well,

0:28:38.320 --> 0:28:42.720
<v Speaker 12>I mean, there would be just us if we support them.

0:28:42.800 --> 0:28:45.680
<v Speaker 12>So you know, you look for an organization like that,

0:28:46.080 --> 0:28:47.040
<v Speaker 12>you'll find us.

0:28:47.440 --> 0:28:50.880
<v Speaker 4>Those that are LGBTQ within service, those that are looking

0:28:50.880 --> 0:28:53.600
<v Speaker 4>towards psychedelics for help, those of of course, you think

0:28:53.760 --> 0:28:57.600
<v Speaker 4>MPF is one particular company, Team Rubercon another one you support.

0:28:57.760 --> 0:29:00.680
<v Speaker 4>I'm interested in. You're trying to tackle sort of loneliness

0:29:00.720 --> 0:29:04.120
<v Speaker 4>here as well. What is it that technology can't solve

0:29:04.360 --> 0:29:05.040
<v Speaker 4>for veterans?

0:29:05.080 --> 0:29:07.040
<v Speaker 3>Bob Oh.

0:29:07.240 --> 0:29:10.040
<v Speaker 12>You know, technology is never gonna you know, I don't

0:29:10.080 --> 0:29:14.880
<v Speaker 12>think it's ever going to touch PTSD, or it won't

0:29:14.880 --> 0:29:18.280
<v Speaker 12>be in our lifetimes. That's that's for sure, because there's

0:29:18.320 --> 0:29:21.680
<v Speaker 12>so many things that go with is. First is the

0:29:21.720 --> 0:29:25.240
<v Speaker 12>loneliness that comes with it, and it's brutal, and it's

0:29:25.240 --> 0:29:29.960
<v Speaker 12>a lot of the loneliness is self imposed because you know,

0:29:30.080 --> 0:29:34.040
<v Speaker 12>with PTSD, you never feel like you belong no matter

0:29:34.520 --> 0:29:37.560
<v Speaker 12>who or where you're with, or that you even want

0:29:37.560 --> 0:29:40.720
<v Speaker 12>to belong. And that is that that is one of

0:29:40.720 --> 0:29:43.360
<v Speaker 12>the worst things. And then you know taboo. It comes

0:29:43.400 --> 0:29:51.880
<v Speaker 12>with a flash tamper sometimes depression up to severe depression,

0:29:53.960 --> 0:29:54.680
<v Speaker 12>that sort of thing.

0:29:56.120 --> 0:29:58.480
<v Speaker 5>Bob, you found a Go Daddy in the late nineties,

0:29:58.520 --> 0:30:00.600
<v Speaker 5>you sold Parsons to into it. You have this kind

0:30:00.640 --> 0:30:04.280
<v Speaker 5>of deep relationship with tech. How does that expand out

0:30:04.360 --> 0:30:07.680
<v Speaker 5>to the armed forces? Do you employ a lot of veterans?

0:30:08.240 --> 0:30:11.000
<v Speaker 5>You know, what relationship does Go Daddy have, for example,

0:30:11.040 --> 0:30:12.720
<v Speaker 5>with the Armed Services?

0:30:13.040 --> 0:30:16.920
<v Speaker 12>Well, I'm no longer affiliated with GoDaddy, haven't been since

0:30:18.080 --> 0:30:22.240
<v Speaker 12>twenty nineteen, so you know, I don't know what they're

0:30:22.280 --> 0:30:25.040
<v Speaker 12>doing now, but I can tell you and my companies,

0:30:25.040 --> 0:30:32.040
<v Speaker 12>and I have thirteen of them now, we employ veterans

0:30:32.080 --> 0:30:34.719
<v Speaker 12>as much as we can. Matter of fact, my assistant

0:30:35.560 --> 0:30:39.560
<v Speaker 12>Franciscio Sanchez, she's been with me, has gone on twenty

0:30:39.640 --> 0:30:42.640
<v Speaker 12>two years, and she was a court born a Marine

0:30:42.640 --> 0:30:43.600
<v Speaker 12>Corps when I hired her.

0:30:45.040 --> 0:30:47.680
<v Speaker 5>Go Daddy founder Bob Parsons on this Veterans, they really

0:30:47.800 --> 0:30:51.120
<v Speaker 5>thank you for your time here on Bloomberg Technology. Now

0:30:51.160 --> 0:30:53.240
<v Speaker 5>I actually want to keep with Veterans Day and talk

0:30:53.320 --> 0:30:56.480
<v Speaker 5>to Joanna Ferries, Senior vice president, general manager of Call

0:30:56.520 --> 0:30:59.120
<v Speaker 5>of Duty over at Activision Blizzard. It is a big

0:30:59.200 --> 0:31:03.360
<v Speaker 5>day because Modern Warfare three is now live worldwide. But

0:31:03.400 --> 0:31:07.440
<v Speaker 5>you also have in game packs, specifically through the Call

0:31:07.480 --> 0:31:11.719
<v Speaker 5>of Duty Endowment, Joanna, that aim to take proceeds from

0:31:11.720 --> 0:31:14.640
<v Speaker 5>the sales of those packs and then help put veterans

0:31:14.680 --> 0:31:16.680
<v Speaker 5>into jobs. Just explain the process to us.

0:31:17.400 --> 0:31:18.360
<v Speaker 2>Yeah, that's exactly right.

0:31:18.400 --> 0:31:21.680
<v Speaker 14>The Warrior Pack goes on sale today and it's part

0:31:21.680 --> 0:31:24.200
<v Speaker 14>of our Call of Duty Endowment commitment, which we've been

0:31:24.720 --> 0:31:26.640
<v Speaker 14>doing for many, many years. It's near and near to

0:31:26.680 --> 0:31:30.080
<v Speaker 14>our hearts and all the work and service obviously that

0:31:30.400 --> 0:31:34.520
<v Speaker 14>military servicemen and women have been doing to protect our

0:31:34.600 --> 0:31:37.800
<v Speaker 14>freedoms and allow us to make great video games. It's

0:31:37.800 --> 0:31:40.479
<v Speaker 14>been an incredible partnership and extension of everything that Call

0:31:40.520 --> 0:31:43.640
<v Speaker 14>of Duty stands for. The Warrior Pack is a great

0:31:43.640 --> 0:31:47.360
<v Speaker 14>way for our community to also dive in and show

0:31:47.440 --> 0:31:52.480
<v Speaker 14>support and help veterans get quality employment and opportunities after

0:31:52.640 --> 0:31:53.720
<v Speaker 14>their military service.

0:31:54.360 --> 0:31:57.280
<v Speaker 5>Joanna, give us some sense of the data about how

0:31:57.360 --> 0:32:00.200
<v Speaker 5>Modern Warfare three is doing. You know, you guys, is

0:32:00.240 --> 0:32:02.480
<v Speaker 5>like to flex that the last title made a billion

0:32:02.520 --> 0:32:05.240
<v Speaker 5>dollars in about a week or ten days. Are you

0:32:05.280 --> 0:32:07.520
<v Speaker 5>on track for that as well?

0:32:07.600 --> 0:32:09.760
<v Speaker 14>Well, it's too early to call any numbers for sure.

0:32:09.840 --> 0:32:13.200
<v Speaker 14>Today is launch day, but it's such a special moment

0:32:13.280 --> 0:32:16.480
<v Speaker 14>for Modern Warfare three. It's been awesome. I mean, even

0:32:16.520 --> 0:32:19.000
<v Speaker 14>seeing so many millions of players already pouring in and

0:32:19.040 --> 0:32:21.560
<v Speaker 14>saying it's some of the best Call of Duty they've

0:32:21.600 --> 0:32:24.760
<v Speaker 14>either ever seen or seen in years is exactly what

0:32:24.920 --> 0:32:25.840
<v Speaker 14>puts the cherry on.

0:32:25.800 --> 0:32:27.560
<v Speaker 2>Top of a year's long effort.

0:32:27.800 --> 0:32:30.360
<v Speaker 14>I think the other piece to your point about last year,

0:32:30.400 --> 0:32:32.800
<v Speaker 14>we all know how record breaking Modern Warfare two was.

0:32:33.320 --> 0:32:37.400
<v Speaker 14>We've been years at work listening to player feedback saying

0:32:37.400 --> 0:32:40.040
<v Speaker 14>that they wanted to spend more time in the series,

0:32:40.400 --> 0:32:43.760
<v Speaker 14>and so this was a conversation we've been having for many,

0:32:43.800 --> 0:32:47.600
<v Speaker 14>many years about can we deliver a blockbuster premium title

0:32:47.920 --> 0:32:50.640
<v Speaker 14>that's back to back in terms of sequel and narrative,

0:32:50.800 --> 0:32:56.080
<v Speaker 14>and also bring iconic multiplayer offerings net new offerings for

0:32:56.160 --> 0:32:58.840
<v Speaker 14>Zombies players. So in many ways, Modern Warfare three is

0:32:58.880 --> 0:33:03.640
<v Speaker 14>this amazing sort of nostalgic meets new innovation gameplay party

0:33:03.800 --> 0:33:06.960
<v Speaker 14>for all things Call of Duty. It's been very intergenerational

0:33:07.000 --> 0:33:08.440
<v Speaker 14>in that way. It's been a special moment for all

0:33:08.440 --> 0:33:08.960
<v Speaker 14>of us.

0:33:09.240 --> 0:33:10.400
<v Speaker 3>And it came very quickly.

0:33:10.960 --> 0:33:14.120
<v Speaker 4>What was the pressure put on self put on paps

0:33:14.200 --> 0:33:17.560
<v Speaker 4>to get it out so swiftly after the second.

0:33:18.560 --> 0:33:20.760
<v Speaker 14>It was really no different than you know, we're celebrating

0:33:20.760 --> 0:33:21.800
<v Speaker 14>our twentieth anniversary.

0:33:21.880 --> 0:33:23.960
<v Speaker 2>So when you think about it, in many.

0:33:23.760 --> 0:33:26.680
<v Speaker 14>Ways, some of the secret ingredient to Call of Duty's

0:33:27.160 --> 0:33:31.320
<v Speaker 14>powerhouse blockbuster chops of bringing premium releases year after year

0:33:31.840 --> 0:33:36.440
<v Speaker 14>has been part of how we think about development creative narrative.

0:33:36.800 --> 0:33:39.240
<v Speaker 14>The big difference on this one was much more so,

0:33:39.760 --> 0:33:42.680
<v Speaker 14>how do we combine what is arguably one of the

0:33:42.720 --> 0:33:46.320
<v Speaker 14>best multiplayer maps offering in terms of bringing back iconic favorites,

0:33:46.800 --> 0:33:50.040
<v Speaker 14>modernizing them for a new generation, but also pouring in

0:33:50.080 --> 0:33:53.040
<v Speaker 14>an incredible zombies element that has never seen its way

0:33:53.080 --> 0:33:56.880
<v Speaker 14>into modern warfare. It's open world, it's expansive, so Zombies

0:33:56.920 --> 0:33:59.960
<v Speaker 14>players are now getting some kind of flex that they

0:34:00.080 --> 0:34:03.600
<v Speaker 14>haven't usually seen. And what we've also seen is Carrie

0:34:03.640 --> 0:34:06.760
<v Speaker 14>forward this new endeavor that we also talked about for

0:34:06.800 --> 0:34:08.839
<v Speaker 14>many years about if we're going to go back to

0:34:08.880 --> 0:34:12.439
<v Speaker 14>back with two big blockbuster premium releases within the modern

0:34:12.480 --> 0:34:16.040
<v Speaker 14>Warfare franchise, how can we honor the player investment.

0:34:16.440 --> 0:34:18.000
<v Speaker 2>So if you already were.

0:34:17.880 --> 0:34:20.880
<v Speaker 14>In on Modern Warfare two, now there's so much element

0:34:21.040 --> 0:34:24.200
<v Speaker 14>of Carrie Forward where a lot of that gameplay and

0:34:24.239 --> 0:34:28.399
<v Speaker 14>a lot of those weapons and engagement elements from last

0:34:28.440 --> 0:34:30.680
<v Speaker 14>year are going to carry into this year instead of

0:34:30.800 --> 0:34:33.799
<v Speaker 14>forcing players to have to reset, which was really what

0:34:33.880 --> 0:34:36.920
<v Speaker 14>we would argue was the model of yesteryear.

0:34:37.000 --> 0:34:39.160
<v Speaker 2>So we were signaling this big.

0:34:38.920 --> 0:34:42.200
<v Speaker 14>Shift in how we were thinking about content releases even

0:34:42.280 --> 0:34:44.920
<v Speaker 14>last year. And you know, it's been many, many years

0:34:44.960 --> 0:34:46.840
<v Speaker 14>in the making, and it's just a tip of the

0:34:46.880 --> 0:34:48.520
<v Speaker 14>hat of how Call of Duty is such an incredible

0:34:48.520 --> 0:34:49.520
<v Speaker 14>content engine.

0:34:49.880 --> 0:34:53.160
<v Speaker 5>Joined to Caroline's point, Bloomberg did report overnight that the

0:34:53.200 --> 0:34:56.799
<v Speaker 5>development time for Modern Warfare three was about eighteen months

0:34:56.840 --> 0:35:00.520
<v Speaker 5>from sort of conception to today. Traditionally he is to

0:35:00.600 --> 0:35:03.080
<v Speaker 5>turn around a game like this, right, was that the

0:35:03.080 --> 0:35:04.279
<v Speaker 5>timeline that you work too.

0:35:05.040 --> 0:35:06.520
<v Speaker 2>No, that's wholly inaccurate.

0:35:06.680 --> 0:35:10.520
<v Speaker 14>But you know, I understand, you know, journalists or other

0:35:10.520 --> 0:35:12.759
<v Speaker 14>people from the outside may be looking in and make

0:35:12.920 --> 0:35:15.440
<v Speaker 14>some assumptions or speculate on how this is done. But

0:35:15.560 --> 0:35:17.839
<v Speaker 14>like I said, you know, I've I've been a part

0:35:17.880 --> 0:35:21.160
<v Speaker 14>of the Call of Duty organization for now five years

0:35:21.160 --> 0:35:25.680
<v Speaker 14>and just seeing how incredible the architecture around development has become.

0:35:26.400 --> 0:35:28.520
<v Speaker 14>Like like I said before, we had been seeing for

0:35:28.680 --> 0:35:33.480
<v Speaker 14>many years players asking for you know, more engagement, deeper

0:35:33.520 --> 0:35:37.520
<v Speaker 14>extensions in the series that they were spending so much

0:35:37.520 --> 0:35:39.399
<v Speaker 14>time in, and so I think Mount of Warfare three

0:35:40.239 --> 0:35:43.160
<v Speaker 14>in addition to it being this incredible foray of you know,

0:35:43.400 --> 0:35:46.840
<v Speaker 14>blockbuster premium rich content you can kind of pick your

0:35:46.880 --> 0:35:49.840
<v Speaker 14>own adventure in so many different ways, but also bringing

0:35:49.880 --> 0:35:55.279
<v Speaker 14>back some modernization to iconic favorites is a beautiful kind

0:35:55.320 --> 0:35:56.200
<v Speaker 14>of combination.

0:35:56.480 --> 0:35:58.160
<v Speaker 2>On the backdrop of our twenty anniversary.

0:35:58.280 --> 0:36:02.640
<v Speaker 14>It speaks to college can release you know, blockbuster premium

0:36:02.719 --> 0:36:03.800
<v Speaker 14>titles year on year.

0:36:03.640 --> 0:36:04.440
<v Speaker 2>Like no one else.

0:36:04.800 --> 0:36:07.960
<v Speaker 14>But we can also really extend the conversation and think

0:36:07.960 --> 0:36:11.759
<v Speaker 14>differently about how we rally our development teams to make magic.

0:36:11.520 --> 0:36:13.279
<v Speaker 5>Happen, Johanna, before we run out of time, there are

0:36:13.280 --> 0:36:17.239
<v Speaker 5>two big audience questions, your gameplay questions, which are what

0:36:17.280 --> 0:36:21.280
<v Speaker 5>are you doing about anti cheat programs? And also cross

0:36:21.320 --> 0:36:25.320
<v Speaker 5>console play No PC is kind of the request.

0:36:26.719 --> 0:36:28.680
<v Speaker 14>We get a lot of requests, you know, part of

0:36:28.760 --> 0:36:31.880
<v Speaker 14>being this big and working at the scale that we

0:36:31.920 --> 0:36:34.600
<v Speaker 14>do is that we have an incredible community and they're

0:36:34.680 --> 0:36:37.440
<v Speaker 14>very passionate and very vocal, so we're always taking notes.

0:36:37.680 --> 0:36:39.920
<v Speaker 2>But with respect to anti cheat, couldn't be prouder.

0:36:39.960 --> 0:36:42.680
<v Speaker 14>I mean, the Ricochet initiative is twenty four to seven

0:36:43.600 --> 0:36:46.840
<v Speaker 14>multi year, you know, endeavor for us where we've really

0:36:46.840 --> 0:36:51.200
<v Speaker 14>prioritized integrity and making sure that we're always on. We

0:36:51.440 --> 0:36:54.520
<v Speaker 14>just announced as well some of our more machine learning

0:36:54.520 --> 0:36:57.520
<v Speaker 14>technology that we're pouring in as an investment to deliver

0:36:58.440 --> 0:37:00.799
<v Speaker 14>protection for our players with respet back to cheating and

0:37:00.840 --> 0:37:03.920
<v Speaker 14>hacking at scale, in addition to what we're doing with

0:37:04.840 --> 0:37:06.959
<v Speaker 14>our human resources who are always on.

0:37:07.400 --> 0:37:09.400
<v Speaker 2>In terms of this battle, we know it's a battle

0:37:09.400 --> 0:37:10.839
<v Speaker 2>that's you know, never going to end.

0:37:11.120 --> 0:37:12.920
<v Speaker 14>You have to be very sophisticated in the head of

0:37:12.920 --> 0:37:15.440
<v Speaker 14>the curve on many many of the things that we'll see.

0:37:15.719 --> 0:37:18.719
<v Speaker 14>But it's an incredible initiative. We're really happy with the

0:37:18.719 --> 0:37:20.280
<v Speaker 14>investments we're making in that regard.

0:37:20.640 --> 0:37:22.960
<v Speaker 4>Channa Fairies, thank you for your time, Senior vice president

0:37:23.000 --> 0:37:25.840
<v Speaker 4>and general manager of Call of Duty at Activision Blizzard.

0:37:33.239 --> 0:37:36.520
<v Speaker 5>Okay, time for going viral. The actors strike might have ended,

0:37:36.920 --> 0:37:39.000
<v Speaker 5>but the impact is still being felt. For the second

0:37:39.040 --> 0:37:42.000
<v Speaker 5>time in two weeks, Disney is overhauled its schedule of

0:37:42.040 --> 0:37:45.520
<v Speaker 5>film releases, announcing delays to movies like Deadpool.

0:37:45.080 --> 0:37:46.440
<v Speaker 3>And Captain America. Plus.

0:37:46.480 --> 0:37:49.239
<v Speaker 5>Later today, we'll hear from the Screen Actors Guild at

0:37:49.239 --> 0:37:52.399
<v Speaker 5>a press conference about the new deal. Blouem Post Philich

0:37:52.400 --> 0:37:56.359
<v Speaker 5>Schellett joins us on set. So let's start with the delays, right.

0:37:56.360 --> 0:37:58.839
<v Speaker 5>I think there's relief that the one hundred and eighteen

0:37:58.880 --> 0:38:01.839
<v Speaker 5>day strike is over, but the content slate is still

0:38:01.840 --> 0:38:03.360
<v Speaker 5>in question here going forward.

0:38:03.680 --> 0:38:05.960
<v Speaker 15>Yeah, I mean the content. Yeah, there's a lot of

0:38:06.000 --> 0:38:09.080
<v Speaker 15>movies being delayed. But also I think more broadly, you know,

0:38:09.120 --> 0:38:12.920
<v Speaker 15>you're going back the era of peak TV that Hollywood

0:38:13.239 --> 0:38:15.319
<v Speaker 15>was in for the past couple of years. That's over, right,

0:38:15.360 --> 0:38:17.600
<v Speaker 15>We're going back to a much leaner time.

0:38:18.920 --> 0:38:22.680
<v Speaker 4>Ultimately, what pushes back, what causes these delays, is because

0:38:22.960 --> 0:38:26.400
<v Speaker 4>what few actors needing to go to too many projects

0:38:26.400 --> 0:38:28.759
<v Speaker 4>all at the same time. How difficult is this to

0:38:28.800 --> 0:38:29.640
<v Speaker 4>make the streamlined?

0:38:30.520 --> 0:38:32.040
<v Speaker 3>It is going to be difficult. There's going to be

0:38:32.040 --> 0:38:32.879
<v Speaker 3>a big pile up.

0:38:33.880 --> 0:38:36.760
<v Speaker 15>But I think, you know, the promotion machine of Hollywood

0:38:36.800 --> 0:38:38.440
<v Speaker 15>is going to snap back into gears. So I think

0:38:38.480 --> 0:38:41.759
<v Speaker 15>everybody's feeling relief about that. Now the stars can go

0:38:41.840 --> 0:38:44.239
<v Speaker 15>back and actually promote these movies that are coming out,

0:38:44.600 --> 0:38:45.440
<v Speaker 15>you know, in December.

0:38:45.800 --> 0:38:47.480
<v Speaker 3>You know already you see Breed Larsen is.

0:38:47.480 --> 0:38:49.680
<v Speaker 15>Going to happen the Tonight show to promote The Marvels,

0:38:49.719 --> 0:38:52.359
<v Speaker 15>which is out this weekend. So I think that will

0:38:52.360 --> 0:38:56.240
<v Speaker 15>help just be able to you know, publicize these shows

0:38:56.239 --> 0:38:56.480
<v Speaker 15>in the.

0:38:56.440 --> 0:38:59.839
<v Speaker 4>Movies when I mean to find a details of all

0:38:59.880 --> 0:39:03.120
<v Speaker 4>bit mined out, but I think ultimately what will change

0:39:03.120 --> 0:39:06.280
<v Speaker 4>in the shooting of these movies from the renegotiation contracts,

0:39:06.360 --> 0:39:09.360
<v Speaker 4>I mean ultimately also waiting for teamsters and others to

0:39:09.400 --> 0:39:11.320
<v Speaker 4>then potentially tag to the streets.

0:39:11.440 --> 0:39:12.120
<v Speaker 3>Yeah, soon away.

0:39:12.200 --> 0:39:14.560
<v Speaker 15>Well, in broad strokes, I mean, the two things they

0:39:14.560 --> 0:39:18.759
<v Speaker 15>finally worked out were AI protections and compensation for hit

0:39:19.280 --> 0:39:22.319
<v Speaker 15>movies and TV shows on streaming services. So those were

0:39:22.360 --> 0:39:25.560
<v Speaker 15>the final two sticking points. We don't know the details yet,

0:39:25.600 --> 0:39:28.520
<v Speaker 15>but you know, I think what they've said is that,

0:39:28.600 --> 0:39:32.160
<v Speaker 15>you know, the actors will have some consent over their

0:39:32.280 --> 0:39:36.440
<v Speaker 15>use of AI generated images of themselves, and also that

0:39:36.480 --> 0:39:40.279
<v Speaker 15>there will be a pool of compensation created from hit

0:39:40.480 --> 0:39:44.080
<v Speaker 15>streaming movies and TV shows that will then be distributed

0:39:44.120 --> 0:39:45.240
<v Speaker 15>to the actors.

0:39:45.040 --> 0:39:48.759
<v Speaker 5>And physics real quick essentially depress elated. This is just ratification,

0:39:49.480 --> 0:39:51.480
<v Speaker 5>a procedural thing, right, Yeah.

0:39:51.360 --> 0:39:52.040
<v Speaker 3>They just need that.

0:39:52.080 --> 0:39:54.400
<v Speaker 15>There's one hundred and sixty thousand members of this union

0:39:54.440 --> 0:39:57.560
<v Speaker 15>that will have to ultimately vote on the fine points.

0:39:57.600 --> 0:40:02.319
<v Speaker 3>But I think that's largely given that will pass well.

0:40:02.560 --> 0:40:04.640
<v Speaker 4>One thing that we're all looking forward to maybe is

0:40:04.680 --> 0:40:06.920
<v Speaker 4>seeing some new content on the slate. Felix Jellette, thank

0:40:06.960 --> 0:40:09.640
<v Speaker 4>you so much for all things to do with Hollywood.

0:40:09.680 --> 0:40:12.040
<v Speaker 3>But that does it for this particular.

0:40:11.760 --> 0:40:14.120
<v Speaker 4>Edition of Bloomberg Technology and for Ed's time right here

0:40:14.120 --> 0:40:15.640
<v Speaker 4>in New York. I'm sad to say you're going back

0:40:15.640 --> 0:40:17.040
<v Speaker 4>to the West Coast, not Hollywood, though.

0:40:16.880 --> 0:40:19.600
<v Speaker 5>But it has been a good week in New York City.

0:40:20.400 --> 0:40:22.520
<v Speaker 5>I've enjoyed it here. I am going back to San Francisco.

0:40:22.600 --> 0:40:25.600
<v Speaker 5>Big week ahead, APEX, a lot of big names in town,

0:40:25.680 --> 0:40:26.640
<v Speaker 5>but it was a big show.

0:40:26.719 --> 0:40:29.920
<v Speaker 3>Recap on the podcast. Thank you for listening. Where we get.

0:40:29.719 --> 0:40:34.040
<v Speaker 5>Yours on the Bloomberg platforms, Apple and Spotify, and iHeart

0:40:34.080 --> 0:40:36.320
<v Speaker 5>for the final time this week from New York City.

0:40:36.840 --> 0:40:40.800
<v Speaker 5>This is Bloomberg Technology.