WEBVTT - DreamWorks Co-Founder Jeffrey Katzenberg Talks AI Advertising

0:00:00.080 --> 0:00:03.600
<v Speaker 1>Artificial intelligence avatars. The Arizona Supreme Court is using the

0:00:03.640 --> 0:00:06.360
<v Speaker 1>tech to simplify and report on court rulings with the

0:00:06.360 --> 0:00:09.559
<v Speaker 1>public now. These avatars avatars were made by a company

0:00:09.560 --> 0:00:10.520
<v Speaker 1>called Creati five.

0:00:11.000 --> 0:00:12.120
<v Speaker 2>It's an AI video.

0:00:11.960 --> 0:00:15.000
<v Speaker 1>Ad platform that just raise about fifteen point five million

0:00:15.000 --> 0:00:17.640
<v Speaker 1>dollars in a series a funding round co led by

0:00:17.680 --> 0:00:21.000
<v Speaker 1>Wonderco and Kindred Ventures. Please to say, joining us now

0:00:21.000 --> 0:00:24.680
<v Speaker 1>to discuss that is Jeffrey Katzenberg, founding partner at Wonderco,

0:00:25.120 --> 0:00:28.600
<v Speaker 1>and enon Na, the co founder and CEO of Creati five.

0:00:28.640 --> 0:00:29.400
<v Speaker 2>Welcome to both of you.

0:00:29.480 --> 0:00:32.240
<v Speaker 1>Great to see you, Jeffrey and enon I want to

0:00:32.280 --> 0:00:35.520
<v Speaker 1>start with you because I'm absolutely fascinated by what you're doing.

0:00:35.520 --> 0:00:37.680
<v Speaker 1>When somebody told me about Creative five, my first thought

0:00:37.760 --> 0:00:39.080
<v Speaker 1>was why would.

0:00:38.840 --> 0:00:40.320
<v Speaker 2>I need this? This is for playing games?

0:00:40.320 --> 0:00:43.320
<v Speaker 1>And someone pointed out this Supreme Court, the Arizona Supreme

0:00:43.320 --> 0:00:45.800
<v Speaker 1>Court using this as a way to sort of explain

0:00:45.880 --> 0:00:48.680
<v Speaker 1>these rulings, explain what's on the public docket. Can you

0:00:48.720 --> 0:00:51.239
<v Speaker 1>just say, explain to me how you came up with

0:00:51.280 --> 0:00:53.479
<v Speaker 1>this idea and did you expect it to be used

0:00:53.720 --> 0:00:55.000
<v Speaker 1>in that type of application.

0:00:57.400 --> 0:00:59.720
<v Speaker 3>Thanks for having me, so we started this idea of

0:01:00.160 --> 0:01:04.440
<v Speaker 3>experience working as snaptats or help build a Snapchat video

0:01:04.440 --> 0:01:08.160
<v Speaker 3>platform cos small line. So we realize there's a tremendous

0:01:08.200 --> 0:01:12.200
<v Speaker 3>demand for this short from video parrel right like there's

0:01:12.240 --> 0:01:15.080
<v Speaker 3>all the advertisers want to run on as with the

0:01:15.120 --> 0:01:18.880
<v Speaker 3>short from video platform formats. And so we inspire us

0:01:18.920 --> 0:01:21.759
<v Speaker 3>to pre this idea, to use AI to radically make

0:01:21.840 --> 0:01:23.120
<v Speaker 3>the video preation easier.

0:01:23.520 --> 0:01:25.000
<v Speaker 4>And I mean, to be honest, we didn't.

0:01:25.040 --> 0:01:27.840
<v Speaker 3>It's back the use case you just described, but we

0:01:27.959 --> 0:01:31.640
<v Speaker 3>are actually applying our video technology to different use case

0:01:31.720 --> 0:01:35.199
<v Speaker 3>right starting from advertising. Now we're seeing new use case

0:01:35.319 --> 0:01:38.760
<v Speaker 3>like what you just mentioned, and it's very pascitating us.

0:01:39.280 --> 0:01:41.960
<v Speaker 1>So, Jeffrey, I am curious as to how you came

0:01:42.000 --> 0:01:43.759
<v Speaker 1>about this. Of course you've been investing in a lot

0:01:43.800 --> 0:01:46.480
<v Speaker 1>of companies in the entertainment and the tech space, and

0:01:46.480 --> 0:01:48.520
<v Speaker 1>it's all kind of of course, we now see this

0:01:48.560 --> 0:01:50.960
<v Speaker 1>is all kind of merge together calling the tech media.

0:01:51.000 --> 0:01:53.240
<v Speaker 1>It's kind of a mood at this point when you

0:01:53.520 --> 0:01:56.760
<v Speaker 1>came across what non was doing. What was it about

0:01:56.760 --> 0:01:58.520
<v Speaker 1>it that made you take interest?

0:01:59.080 --> 0:02:00.000
<v Speaker 4>Well, I think a couple of things.

0:02:00.160 --> 0:02:06.440
<v Speaker 5>So One, storytelling tools have always evolved, and I've always

0:02:06.480 --> 0:02:09.480
<v Speaker 5>been looking for whatever the best tools are to put

0:02:09.480 --> 0:02:16.679
<v Speaker 5>in the hands of storytellers, and great technology turns storytelling

0:02:16.720 --> 0:02:20.120
<v Speaker 5>into really a creator and a business success, which is

0:02:20.440 --> 0:02:24.799
<v Speaker 5>in fact what Creatify does. The thing I keep coming

0:02:24.840 --> 0:02:28.320
<v Speaker 5>back to and just feel so strongly about is the

0:02:28.440 --> 0:02:36.839
<v Speaker 5>human touches everything AI. It follows a vision, direction and feedback,

0:02:37.480 --> 0:02:43.560
<v Speaker 5>and so Creatify isn't replacing the marketers, it's actually amplifying them.

0:02:43.919 --> 0:02:46.560
<v Speaker 6>Does it worry you, Jeffrey, that at some point it's

0:02:46.560 --> 0:02:48.760
<v Speaker 6>going to just take away jobs on the creative front.

0:02:48.760 --> 0:02:50.320
<v Speaker 6>I mean, I know this is just one slice, and

0:02:50.360 --> 0:02:53.080
<v Speaker 6>it's not necessarily like writing or directing a movie, but

0:02:53.200 --> 0:02:54.399
<v Speaker 6>you can see how we'd get there.

0:02:56.000 --> 0:02:59.080
<v Speaker 5>Again, I come back to the human touch here, I

0:02:59.120 --> 0:03:04.080
<v Speaker 5>think is just absolutely essential and fundamental. And so the

0:03:04.160 --> 0:03:09.280
<v Speaker 5>answer is what I think it does is it democratizes storytelling. So,

0:03:09.760 --> 0:03:13.600
<v Speaker 5>as a perfect example here, what Creatify does, very specifically

0:03:13.639 --> 0:03:20.520
<v Speaker 5>around advertising and advertising is very much a story telling enterprise,

0:03:21.240 --> 0:03:24.600
<v Speaker 5>and it takes something that would cost many, many tens

0:03:24.600 --> 0:03:28.120
<v Speaker 5>of thousands of dollars and maybe take four or six

0:03:28.200 --> 0:03:31.680
<v Speaker 5>or eight weeks, and it actually is able to do

0:03:31.720 --> 0:03:35.000
<v Speaker 5>it in minutes and at a fraction of the cost.

0:03:35.680 --> 0:03:36.640
<v Speaker 4>And so what that.

0:03:36.480 --> 0:03:39.200
<v Speaker 5>Means is is that you have the best tools in

0:03:39.240 --> 0:03:42.600
<v Speaker 5>the hands of more people than ever before, and out

0:03:42.640 --> 0:03:45.880
<v Speaker 5>of that is going to come great work, great creativity,

0:03:46.640 --> 0:03:49.760
<v Speaker 5>and I think ultimately business success, you know.

0:03:49.840 --> 0:03:52.520
<v Speaker 6>And Jeffrey brings in that human touch element which always

0:03:52.600 --> 0:03:56.160
<v Speaker 6>raises the question of the inputs, right like the lms,

0:03:56.200 --> 0:03:58.600
<v Speaker 6>the large language models, where you're getting the source rum

0:03:58.720 --> 0:04:01.800
<v Speaker 6>to then fuel the AI and the copyright issues surrounding that,

0:04:01.920 --> 0:04:03.160
<v Speaker 6>how are you guys thinking about it?

0:04:04.640 --> 0:04:05.880
<v Speaker 4>So we actually.

0:04:05.520 --> 0:04:08.440
<v Speaker 3>Take a lot of data from the brand itself and

0:04:08.600 --> 0:04:12.000
<v Speaker 3>we augmented using our AI. So the way it works

0:04:12.200 --> 0:04:15.920
<v Speaker 3>is we'll take the information from the brand and we'll

0:04:16.080 --> 0:04:19.960
<v Speaker 3>ingest into our video generation model, and our video generator

0:04:20.120 --> 0:04:23.159
<v Speaker 3>be able to analyze all the information and be able

0:04:23.200 --> 0:04:27.480
<v Speaker 3>to general very personalized, tailor made advertising content.

0:04:27.279 --> 0:04:28.080
<v Speaker 4>For each brand.

0:04:28.320 --> 0:04:32.000
<v Speaker 3>And we take like data privacy and trust safety very

0:04:32.279 --> 0:04:35.240
<v Speaker 3>seriously and we have very strict content moderation rule to

0:04:35.320 --> 0:04:37.719
<v Speaker 3>make sure all the data are used properly.

0:04:38.880 --> 0:04:41.279
<v Speaker 1>Is there a sense though, and when we talk about

0:04:41.320 --> 0:04:43.520
<v Speaker 1>the use case for this, what do you think the

0:04:43.960 --> 0:04:47.279
<v Speaker 1>trust level for users are going to be? So we

0:04:47.400 --> 0:04:49.640
<v Speaker 1>use as an example of the Arizona Supreme court, and

0:04:49.640 --> 0:04:52.640
<v Speaker 1>it's a certain practical application. There's been other cases where

0:04:52.640 --> 0:04:55.400
<v Speaker 1>people have tried to use AI avatars in court room

0:04:55.440 --> 0:04:59.200
<v Speaker 1>functions without necessarily informing the court that they were using them.

0:04:59.440 --> 0:05:01.200
<v Speaker 1>That's led to a lot of laughs, but it's also

0:05:01.240 --> 0:05:04.520
<v Speaker 1>reason about a question about what I can believe with

0:05:04.680 --> 0:05:08.440
<v Speaker 1>my own eyes? How do I know what's real when

0:05:08.480 --> 0:05:10.640
<v Speaker 1>I see AI has gotten so good?

0:05:13.160 --> 0:05:16.320
<v Speaker 3>Yeah, yeah, definitely like making a lot of like change

0:05:16.400 --> 0:05:20.200
<v Speaker 3>to how advertising world works and the way we use

0:05:20.360 --> 0:05:23.200
<v Speaker 3>is we use like to really empower a lot of

0:05:23.240 --> 0:05:26.680
<v Speaker 3>business because traditionally, like for a small business.

0:05:26.320 --> 0:05:28.960
<v Speaker 4>Owner, if they want to run video advertising.

0:05:28.800 --> 0:05:32.040
<v Speaker 3>It's costs like thousands of dollars two to four weeks

0:05:32.360 --> 0:05:36.280
<v Speaker 3>and it's very cost prohibited. We qualify, we actually can

0:05:36.400 --> 0:05:39.280
<v Speaker 3>empower them to be able to create a video ass

0:05:39.279 --> 0:05:41.520
<v Speaker 3>within minutes and be able to grow their business.

0:05:41.720 --> 0:05:43.400
<v Speaker 4>So what we do here.

0:05:43.320 --> 0:05:47.120
<v Speaker 3>Is really to empower like entrepreneurship, empowered business so they

0:05:47.160 --> 0:05:50.279
<v Speaker 3>can actually focus what matters to grow their business.

0:05:50.440 --> 0:05:52.960
<v Speaker 4>So that's also the vision of really.

0:05:52.800 --> 0:05:57.040
<v Speaker 5>Five and remain it does it does well? Listen, It

0:05:57.080 --> 0:06:03.560
<v Speaker 5>does raise a point here which is should there be guardrails?

0:06:04.240 --> 0:06:09.479
<v Speaker 5>And the answer I believe is yes. But of something

0:06:09.520 --> 0:06:13.919
<v Speaker 5>that is so young and is evolving so quickly. The

0:06:14.000 --> 0:06:23.040
<v Speaker 5>balance here is between extraordinary speed of innovation and protection

0:06:23.160 --> 0:06:27.000
<v Speaker 5>and whether it's protection around copyright or it's for protection around.

0:06:28.480 --> 0:06:30.640
<v Speaker 4>Truth in fact.

0:06:31.560 --> 0:06:35.559
<v Speaker 5>You know, these are super important issues and I don't

0:06:35.600 --> 0:06:38.839
<v Speaker 5>know that we have the answers yet, but clearly there

0:06:38.920 --> 0:06:40.400
<v Speaker 5>need to be some guardrails.

0:06:41.000 --> 0:06:43.359
<v Speaker 1>I want to well, let me go in the creative space,

0:06:43.680 --> 0:06:46.840
<v Speaker 1>particularly given your background, Jeffrey obviously founding dream Works and

0:06:46.920 --> 0:06:50.120
<v Speaker 1>your time as a chairman of Disney Studios back in

0:06:50.160 --> 0:06:52.320
<v Speaker 1>the day kind of when movies were made still the

0:06:52.320 --> 0:06:55.680
<v Speaker 1>old fashioned way, and we've seen the evolution of technology

0:06:55.680 --> 0:06:59.279
<v Speaker 1>and now artificial intelligence in movie making as well.

0:06:59.680 --> 0:07:01.719
<v Speaker 2>It was interesting use case, particularly in.

0:07:01.720 --> 0:07:04.360
<v Speaker 1>The latest release of Fortnite and the use of AI

0:07:04.520 --> 0:07:07.359
<v Speaker 1>with some of the voices in there. Uh. You know,

0:07:07.440 --> 0:07:09.360
<v Speaker 1>I don't know what the business terms of that were,

0:07:09.400 --> 0:07:11.760
<v Speaker 1>what sort of contracts were signed, but it seemed to

0:07:11.840 --> 0:07:15.600
<v Speaker 1>raise a lot of hackles about fair use, about transparency

0:07:15.680 --> 0:07:17.800
<v Speaker 1>of use. And I am curious, and particularly in the

0:07:17.800 --> 0:07:21.440
<v Speaker 1>creative fields, how you see this evolving. I know it

0:07:21.480 --> 0:07:23.760
<v Speaker 1>can be complementary to the human.

0:07:23.600 --> 0:07:27.160
<v Speaker 2>Creative but will it be will we as humans be

0:07:27.240 --> 0:07:28.160
<v Speaker 2>willing to accept that.

0:07:28.720 --> 0:07:31.640
<v Speaker 5>Well, you know, that's on us. I mean I would

0:07:31.680 --> 0:07:35.880
<v Speaker 5>say to you yes. And you know, it's interesting because

0:07:35.880 --> 0:07:39.200
<v Speaker 5>if you go back and you look at how uh,

0:07:39.280 --> 0:07:43.520
<v Speaker 5>you know, the the evolution of these uh, you know tools,

0:07:43.680 --> 0:07:45.960
<v Speaker 5>you know, you look at animation going from a two

0:07:46.040 --> 0:07:49.520
<v Speaker 5>D business into you know, a CG business hand drawn

0:07:50.360 --> 0:07:54.240
<v Speaker 5>into state of the art computer animation was an amazing

0:07:54.320 --> 0:07:57.600
<v Speaker 5>disruption and uh.

0:07:57.720 --> 0:08:00.360
<v Speaker 4>And yet animation today is.

0:08:00.280 --> 0:08:03.240
<v Speaker 5>Bigger than it's ever been, and there are more people

0:08:03.280 --> 0:08:07.640
<v Speaker 5>employed working in it than ever before. The jobs, some

0:08:07.680 --> 0:08:09.920
<v Speaker 5>of which have been reinvented, some of which are new,

0:08:10.040 --> 0:08:10.720
<v Speaker 5>some of which.

0:08:10.520 --> 0:08:11.240
<v Speaker 4>Have gone away.

0:08:12.280 --> 0:08:17.040
<v Speaker 5>But it has absolutely been a tremendous positive impact on

0:08:17.160 --> 0:08:20.920
<v Speaker 5>the business. And so I look at what's happening today.

0:08:21.080 --> 0:08:23.680
<v Speaker 5>I don't think this is an evolutionary moment. It's a

0:08:23.760 --> 0:08:30.080
<v Speaker 5>revolutionary moment. It's impossible to see these incredible new releases,

0:08:30.120 --> 0:08:34.920
<v Speaker 5>whether it's Vo three coming out of Google or the

0:08:34.920 --> 0:08:37.600
<v Speaker 5>things that we are seeing coming out of Open AI

0:08:38.000 --> 0:08:44.800
<v Speaker 5>and Anthropic, and it is breathtaking. It's happening so fast

0:08:45.040 --> 0:08:48.480
<v Speaker 5>that I think there is anxiety of can we keep

0:08:48.559 --> 0:08:52.160
<v Speaker 5>up with this? Can we manage it in a productive way?

0:08:52.240 --> 0:08:58.000
<v Speaker 5>And one that protects, you know, creative rights and all

0:08:58.120 --> 0:08:59.440
<v Speaker 5>the things that surround that.

0:09:00.200 --> 0:09:03.199
<v Speaker 6>Well, Jeffrey, to that point, no one would have seen

0:09:03.520 --> 0:09:08.360
<v Speaker 6>this evolution coming in Hollywood for example, right, It's been

0:09:08.480 --> 0:09:12.199
<v Speaker 6>quite a ride. And COVID totally disrupt the industry also, so.

0:09:12.120 --> 0:09:12.839
<v Speaker 4>You got to add that.

0:09:12.800 --> 0:09:13.839
<v Speaker 2>On to it.

0:09:13.880 --> 0:09:17.000
<v Speaker 6>Fast forward for me five years, what does Hollywood and

0:09:17.040 --> 0:09:19.920
<v Speaker 6>the movie industry look like in the AI world and

0:09:19.920 --> 0:09:22.680
<v Speaker 6>in reality like it we're all gonna be watching bots

0:09:22.720 --> 0:09:23.320
<v Speaker 6>on YouTube?

0:09:23.360 --> 0:09:23.959
<v Speaker 4>Like what is it?

0:09:25.440 --> 0:09:28.520
<v Speaker 5>I think it's many things, is the answer to that, Alex.

0:09:28.559 --> 0:09:31.240
<v Speaker 5>I don't think it is just going to be one size,

0:09:31.320 --> 0:09:33.199
<v Speaker 5>you know, fits all here do I think there are

0:09:33.200 --> 0:09:37.640
<v Speaker 5>going to be movies and movie experiences. Absolutely from anybody

0:09:37.640 --> 0:09:40.120
<v Speaker 5>that went to the movie theaters this past weekend, the

0:09:40.160 --> 0:09:42.720
<v Speaker 5>biggest you know, Memorial weekend in the history of the

0:09:42.800 --> 0:09:48.560
<v Speaker 5>business with two incredible movies, you know, Yes, there's a

0:09:48.640 --> 0:09:52.040
<v Speaker 5>future for that. People love that communal experience.

0:09:52.480 --> 0:09:53.800
<v Speaker 4>On the end of other end of it.

0:09:53.840 --> 0:09:57.280
<v Speaker 5>You see TikTok and you see what you know creators

0:09:57.320 --> 0:10:00.680
<v Speaker 5>are doing today and YouTube has never ever been bigger

0:10:00.679 --> 0:10:05.280
<v Speaker 5>than it is right now, and so I'm very optimistic.

0:10:05.880 --> 0:10:09.520
<v Speaker 5>I do think there are new forms of storytelling, of

0:10:09.559 --> 0:10:13.360
<v Speaker 5>which these tools are going to be accelerants to that,

0:10:14.080 --> 0:10:18.800
<v Speaker 5>if not catalysts to them occurring. I don't believe it's

0:10:18.840 --> 0:10:21.280
<v Speaker 5>the end of Hollywood, not even a little bit. I

0:10:21.280 --> 0:10:22.800
<v Speaker 5>think probably just the opposite.

0:10:23.160 --> 0:10:24.960
<v Speaker 4>Will it function in the way.

0:10:24.760 --> 0:10:27.280
<v Speaker 3>That it has in the past, Absolutely not.

0:10:27.920 --> 0:10:30.400
<v Speaker 5>You know, at the Walt Disney Studio, we had one

0:10:30.480 --> 0:10:33.440
<v Speaker 5>hundred and thirty thousand frames of film, every single one

0:10:33.480 --> 0:10:37.000
<v Speaker 5>of which was drawn by hand with a pencil and

0:10:37.040 --> 0:10:42.520
<v Speaker 5>then inked and painted by hand. And then toy story

0:10:42.559 --> 0:10:47.720
<v Speaker 5>comes along, changes everything, and the outcome of it ultimately

0:10:48.200 --> 0:10:54.120
<v Speaker 5>was great success for Hollywood, for storytelling, for creators.

0:10:53.960 --> 0:10:54.600
<v Speaker 4>For business.

0:10:55.600 --> 0:10:57.360
<v Speaker 6>As long as we all know that we still need

0:10:57.400 --> 0:11:01.640
<v Speaker 6>financial anchors on television. That's that's the important part.

0:11:01.679 --> 0:11:02.839
<v Speaker 2>We never want to lose that.

0:11:03.520 --> 0:11:07.199
<v Speaker 5>You know, that's existential. It's not essential, it's existential.

0:11:07.280 --> 0:11:08.040
<v Speaker 4>That's right there.

0:11:08.080 --> 0:11:09.120
<v Speaker 6>You go, Thank you, Jeffrey.

0:11:09.160 --> 0:11:11.920
<v Speaker 5>I appreciate that back that I have good skincare, which

0:11:11.960 --> 0:11:14.640
<v Speaker 5>I learned about while we were waiting for you. I

0:11:14.640 --> 0:11:17.200
<v Speaker 5>think that's an important perk that needs to go with

0:11:17.240 --> 0:11:17.640
<v Speaker 5>the job.

0:11:17.920 --> 0:11:19.360
<v Speaker 6>I think it's important. I think there should be a

0:11:19.400 --> 0:11:23.360
<v Speaker 6>budget for that, you know, and to put this into

0:11:23.360 --> 0:11:26.559
<v Speaker 6>perspective talking about utilizing AI in many different forms. Yes,

0:11:26.600 --> 0:11:29.360
<v Speaker 6>and it's not an or. Who are some of your

0:11:29.400 --> 0:11:33.200
<v Speaker 6>customers right now? What kind of brands use your product

0:11:33.280 --> 0:11:34.360
<v Speaker 6>and how are they using it?

0:11:35.679 --> 0:11:38.360
<v Speaker 3>Yeah, we have a range of different customers from like

0:11:38.640 --> 0:11:42.960
<v Speaker 3>SMB owners to like marketers to agencies, and recently we

0:11:43.000 --> 0:11:46.200
<v Speaker 3>also got amazing traction from like very big brands like

0:11:46.679 --> 0:11:50.480
<v Speaker 3>Ali Baba, like sound Perks, like Hotspots using our tools,

0:11:50.600 --> 0:11:54.800
<v Speaker 3>so really serving them with their marketings and also all

0:11:54.840 --> 0:11:56.120
<v Speaker 3>their performance marketing team.

0:11:56.160 --> 0:11:59.839
<v Speaker 4>Are you using on our tools and how do you

0:12:00.120 --> 0:12:00.840
<v Speaker 4>like that to grow?

0:12:01.040 --> 0:12:03.240
<v Speaker 6>Like what of the kind of brands are you targeting

0:12:03.320 --> 0:12:04.920
<v Speaker 6>and what's your pitch to them?

0:12:05.880 --> 0:12:09.040
<v Speaker 3>So basically we started involved by building this like yeah,

0:12:09.080 --> 0:12:11.520
<v Speaker 3>ad Maker, which is a video question tool, but now

0:12:11.520 --> 0:12:14.760
<v Speaker 3>we're actually evolved into an end to end video ass solution,

0:12:15.679 --> 0:12:18.920
<v Speaker 3>not only helping brand with just app creation, also help

0:12:19.000 --> 0:12:22.080
<v Speaker 3>with the head research which is before the quation and

0:12:22.160 --> 0:12:24.720
<v Speaker 3>after creation, we help them to deploy to a different

0:12:24.720 --> 0:12:27.600
<v Speaker 3>platform and doing an organization. So really it's a one

0:12:27.640 --> 0:12:30.280
<v Speaker 3>stop shop for all your performance marketing needs.

0:12:30.520 --> 0:12:32.319
<v Speaker 1>So you just tell us here, I mean, just so

0:12:32.320 --> 0:12:33.920
<v Speaker 1>I'm going to give you the final word here, I

0:12:34.000 --> 0:12:35.800
<v Speaker 1>mean where does this go next? I don't mean just

0:12:35.880 --> 0:12:38.800
<v Speaker 1>for a creative five but overall, I mean you built

0:12:38.840 --> 0:12:41.400
<v Speaker 1>something cool, You've raised some good money. Obviously you got

0:12:41.400 --> 0:12:43.560
<v Speaker 1>a long way to go to sort of get up

0:12:43.600 --> 0:12:46.200
<v Speaker 1>to the heights that we've seen with other companies in

0:12:46.200 --> 0:12:48.400
<v Speaker 1>this space. But when you look at the foundation that

0:12:48.480 --> 0:12:51.080
<v Speaker 1>you have, you look at the adoption of AI and

0:12:51.160 --> 0:12:53.280
<v Speaker 1>AI adjacent technology.

0:12:53.000 --> 0:12:54.720
<v Speaker 2>What do you see as the future?

0:12:56.240 --> 0:12:58.560
<v Speaker 3>We see the future is they're going to be like

0:12:58.600 --> 0:13:02.320
<v Speaker 3>a very intelligent ad agents which pretty much can automate

0:13:02.400 --> 0:13:04.560
<v Speaker 3>everything along the performance marketing journey.

0:13:04.640 --> 0:13:04.840
<v Speaker 4>Right.

0:13:05.160 --> 0:13:09.280
<v Speaker 3>You can think of like the best teammates we specialized

0:13:09.320 --> 0:13:11.960
<v Speaker 3>in paid asks can take care of everything from like

0:13:12.120 --> 0:13:15.920
<v Speaker 3>the inspiration to decreation to the delivery and the final

0:13:15.960 --> 0:13:19.839
<v Speaker 3>automatician and they can do it continuously. So really we're

0:13:19.880 --> 0:13:23.360
<v Speaker 3>going to create like marketers, like brands from like the

0:13:23.400 --> 0:13:26.839
<v Speaker 3>manual tedious work and let them to focus more higher,

0:13:27.400 --> 0:13:31.160
<v Speaker 3>hire all their tasks right doing the designing, messaging, or

0:13:31.520 --> 0:13:32.400
<v Speaker 3>grow their business.

0:13:32.440 --> 0:13:34.280
<v Speaker 4>I think that's the vision we are in vision out

0:13:34.280 --> 0:13:34.840
<v Speaker 4>of thirty five.

0:13:35.280 --> 0:13:37.240
<v Speaker 6>We really appreciate your time today, both of you. Thank

0:13:37.280 --> 0:13:38.920
<v Speaker 6>you so very much. Good luck with all of that.

0:13:38.960 --> 0:13:40.320
<v Speaker 6>Please come back and let us know how all of

0:13:40.360 --> 0:13:43.920
<v Speaker 6>it is progressing. Jeffrey Katzenberg, founding partner of Wonder Code.

0:13:43.920 --> 0:13:45.320
<v Speaker 6>He's gonna go out and get some skincare in just

0:13:45.360 --> 0:13:48.079
<v Speaker 6>a second. And in and A co founder and CEO

0:13:48.440 --> 0:13:50.200
<v Speaker 6>of Creatify as well,