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Speaker 1: This is the Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Jason Kelly, and I'm Micha Lynch and I'm Michael

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Speaker 1: bar And this is the Bloomberg Business of Sports podcast

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Speaker 1: where we explore the big money issues in the world

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Speaker 1: of sports. And today, Jason, I guess we're gonna start

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Speaker 1: with the NFL. There's a lot to talk about. There's

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Speaker 1: a ton to talk about. And I found myself this

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Speaker 1: past weekend watching maybe a little bit more than I

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Speaker 1: had been, a couple of exciting games. That Saints game

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Speaker 1: was definitely the Saints Bear's game was definitely an interesting one.

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Speaker 1: You know, a couple of teams that are towards the

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Speaker 1: top or at the top of their respective divisions. But

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Speaker 1: the big question, it seems, and we had a Supreme

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Speaker 1: Court ruling of sorts or a Supreme Court, the US

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Speaker 1: Supreme Court essentially saying no, we're good, We're not going

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Speaker 1: to look at this case that we'll have an effect

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Speaker 1: on how we are watching going forward. Lynchy, are you

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Speaker 1: a Sunday ticket guy? I'm not, because we're never blocked

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Speaker 1: out here in New England. The Patriots are are always

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Speaker 1: on and I seem to get all the games that

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Speaker 1: I want. But if I was a transient and like

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Speaker 1: you in New York and in Atlanta Falcon fan, I'd

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Speaker 1: want to watch my Falcons every week, and I would

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Speaker 1: have to subscribe to it. Yeah, it is not cheap.

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Speaker 1: I actually don't have Sunday ticket. I have resisted it

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Speaker 1: for a while, which means that I am reliant on,

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Speaker 1: you know, in in normal times, bars and restaurants and

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Speaker 1: friends and things like that. Now I'm reliant on the internet.

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Speaker 1: But I mean Michael Barr basically the Supreme Court as

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Speaker 1: I read it, saying, you know, you guys have been

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Speaker 1: accused of some anti trust between A T and T

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Speaker 1: and the NFL, and we're gonna let this one play out. Yeah,

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Speaker 1: this is the Sunday ticket for a household is two dollars.

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Speaker 1: Now that's on top of the regular direct TV package.

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Speaker 1: And there was a point that was brought up when

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Speaker 1: this lawsuit was was coming into play, and it is

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Speaker 1: an interesting point. And they're saying, is that, hey, unless

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Speaker 1: I can stream this, I gotta put a save the

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Speaker 1: light on top of my my house. Is that legal

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Speaker 1: or not? And and it's a very good point. What

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Speaker 1: do you make it? This? Lynchi, Well, I like the

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Speaker 1: ala carte option here, Like if you just want to

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Speaker 1: watch the Atlanta you're in New York, you want to

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Speaker 1: watch the Atlanta Falcons, you subscribe to the Atlanta Falcons,

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Speaker 1: and they give you the game for maybe, I don't know,

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Speaker 1: every week if you want to, if you want to

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Speaker 1: watch it, if they're not on national television. And I

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Speaker 1: think that that's the way it should be. But you know,

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Speaker 1: this is this this to me, reeks of preseason games

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Speaker 1: in the National Football League where they make your barrow

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Speaker 1: season ticket holder. You got to buy the preseason tickets

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Speaker 1: as well, and the games that mean absolutely nothing that

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Speaker 1: you're not interested in. So but the NFL is, you know,

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Speaker 1: they're big, they're the they're the they're the big elephant

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Speaker 1: in the room. Um there. They get great ratings or

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Speaker 1: they're down a little bit this year. I mean compared

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Speaker 1: to the other sports. I mean, so many people watch

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Speaker 1: the NFL, like almost six sixteen or seventeen million per

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Speaker 1: week as opposed to Major League Baseball a million and

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Speaker 1: NBA as even get a million sets of eyeballs on

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Speaker 1: the game. So that I have to say, I'm glad

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Speaker 1: you brought that up, because that those figures blew me away,

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Speaker 1: and it explains everything, right, I mean, it explains why

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Speaker 1: the networks historically have and of late been willing to

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Speaker 1: pay literally billions of dollars in order to broadcast these

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Speaker 1: games because people watch them. They are routinely the most

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Speaker 1: watch shows over the whole course of the year, figuring

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Speaker 1: everything else in um. But as you say, and and

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Speaker 1: Michael Barr, I think you know you've copped this and

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Speaker 1: I have as well. It's like people just aren't watching

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Speaker 1: as much right now. I mean the ratings are down significantly.

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Speaker 1: Well that's the thing is that it football as you

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Speaker 1: put the NFL is king. I mean yes, you even

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Speaker 1: have the Jets fans. It's like and they'll complain, they'll

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Speaker 1: throw oatmeal at the set, is like, oh these Jets

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Speaker 1: look at this, but they'll still watch the game. Yeah,

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Speaker 1: well that's that's what you eat, Jets fan. This is

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Speaker 1: what happens. And buff clean clean off the screen and

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Speaker 1: now is a Quaker roads And I'm sorry, it's uh

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Speaker 1: but compare that to baseball and the World Series ratings,

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Speaker 1: and that's that's what really shows you how football plays

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Speaker 1: this same package that Direct TV is putting out four

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Speaker 1: households would not work. I don't believe for baseball fans,

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Speaker 1: especially when you look at the ratings. Oh yeah, god no.

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Speaker 1: But I mean, let's talk about football ratings for a second.

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Speaker 1: And what's interesting is primetime games. This is based on

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Speaker 1: some research that that Bloomberg synthesize our friends Bloomberg intelligence.

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Speaker 1: So primetime games they've been the worst hit NBC Sunday

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Speaker 1: Night broadcast they are down thirty three seven to be exact,

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Speaker 1: and Monday night games are off eighteen point four percent.

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Speaker 1: That was across weeks four through seven this year versus

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Speaker 1: twenty nineteen. That is dramatic, Lynchy. I mean, people to

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Speaker 1: start watching. Now, let's be clear. A lot of this

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Speaker 1: is and you know we're taping this on Monday afternoon,

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Speaker 1: November two. The election Election day is tomorrow. The election

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Speaker 1: has had a huge uh has had a huge part

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Speaker 1: in this to some extent. You look at even a

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Speaker 1: couple of weeks ago. I guess it was last weekend,

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Speaker 1: not this past weekend, but last weekend. You know, the

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Speaker 1: Sunday Night football was going directly against the sixty minutes

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Speaker 1: where you had all the presidential and vice presidential candidates.

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Speaker 1: I mean that's what people are watching, right, And there

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Speaker 1: were they mean, the World Series was going on, the

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Speaker 1: NBA Finals were going on, and now as we head

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Speaker 1: into daylight, savings just kicked in, so a lot of

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Speaker 1: more people are gonna be staying inside and I think

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Speaker 1: there will be uh an uptick in viewership. And one

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Speaker 1: of the big reasons, and I know you're reading the

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Speaker 1: same book I'm reading the Dynasty, Jason, is that one

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Speaker 1: of the reasons that networks crave the rights to nash

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Speaker 1: some football league games is to promote their drama shows,

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Speaker 1: their new fall lineup, and you just see it over

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Speaker 1: and over again. I can remember when everyone Loved Raymond

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Speaker 1: was first coming out and I said, what is this show?

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Speaker 1: I would never want to watch this show, but I

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Speaker 1: saw so many promos for I said, I'm going to

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Speaker 1: give it a chance, and I get I watched it

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Speaker 1: and I actually liked it and I thought it was

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Speaker 1: kind of funny. So but this is a big promotional

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Speaker 1: vehicle for the networks, says they know they've got, you know,

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Speaker 1: sixteen or seventeen million sets of eyeballs there, and here's

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Speaker 1: what we're rolling out. Knew this fall back again, this

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Speaker 1: fall to tune into sixty minutes tonight, UM, and so

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Speaker 1: that that that's a nice vehicle for them to promote

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Speaker 1: their shows. Well, and to that exact point, as you said,

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Speaker 1: we're reading Jeff Benedict's new book, The Dynasty, and there's

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Speaker 1: some great color around the renegotiation where CBS got football back,

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Speaker 1: and basically you have mel Karmazon and Sean McManus essentially

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Speaker 1: saying our network is going to rise and fall on

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Speaker 1: whether we get football back because it's just that powerful.

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Speaker 1: Exactly to your point, Lunch of Elite in it is

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Speaker 1: worth essentially whatever we pay for it. And that has

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Speaker 1: turned out to be Uh, that's turned out to be true.

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Speaker 1: And you know, we're looking at again this is courtesy

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Speaker 1: of the guys over Blueberg Intelligence. They're saying ten billion

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Speaker 1: dollars annually could come in from the new uh television

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Speaker 1: contracts that the NFL is going to sign. The ESPN

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Speaker 1: deal expires in next year. Uh, that's one point nine

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Speaker 1: billion dollars a year, although they may move Monday night

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Speaker 1: football back to ABC, so we'll see what that means. Uh.

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Speaker 1: Fox could spend two billion dollars on its Sunday package alone.

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Speaker 1: That's eighty five up from the one point zero eight

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Speaker 1: billion at paid before. I mean, regardless of what you think,

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Speaker 1: what we all think, maybe the existential crisis across sports

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Speaker 1: and across the NFL, uh, the money is still very

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Speaker 1: much their bar. Yeah, And I have to be honest,

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Speaker 1: I would like to see Monday Night Football come back

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Speaker 1: to network TV. I would like to see it come

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Speaker 1: back to ABC or if Fox is in there bidding

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Speaker 1: for it, all right, but then let's see it go

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Speaker 1: Monday night on Fox. Monday Night Football was must see TV.

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Speaker 1: And we we talked about this last week. Yeah, I

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Speaker 1: mean that was I don't care what two teams are on,

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Speaker 1: you will watch the Giants and the Jets play each

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Speaker 1: other on Monday Night Football. And because that's what everybody

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Speaker 1: was talking about the next day. And nothing against Dancing

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Speaker 1: with the Stars. But I never understood why that switch happened,

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Speaker 1: because Monday Night Football was always there, and every time

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Speaker 1: you see for the ratings, for the most part, Sunday

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Speaker 1: Night Football was up there. So I don't understand that.

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Speaker 1: I would just like to sort of print that out

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Speaker 1: and and frame it that that is the quote of

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Speaker 1: the week so far. I know it's going to be

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Speaker 1: a busy week Michael Barr sag quote nothing against Dancing

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Speaker 1: with the Stars, you know, I mean, I think that

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Speaker 1: that just says it all. It just really says it

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Speaker 1: all about what we're trying to do when this program

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Speaker 1: Lynching once about about I'm making a bet on any

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Speaker 1: of these games, which I think the upset of the

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Speaker 1: day so far. Exactly. We're gonna talk about betting in

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Speaker 1: a second before we get to that, though, I gotta

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Speaker 1: ask you, looks like, uh, we're done here in New York.

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Speaker 1: When it comes to the New York Mets having a

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Speaker 1: new owner, it is Stevie Cohen. I think you this

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Speaker 1: is one of these storylines, Lynching. You can't make it up.

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Speaker 1: I mean, here's this guy who had a little bit

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Speaker 1: of a tough time on the legal front, not on

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Speaker 1: the financial front, but on the legal front when it

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Speaker 1: came to running his hedge fund. But he's the new owner.

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Speaker 1: He's meeting the Mets and we'll see what he does.

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Speaker 1: Richest owner in sports at this point, certainly in the

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Speaker 1: in the major leagues, and it didn't take long for

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Speaker 1: the the gavel to be banged with the approval of

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Speaker 1: all the other owners. This was not even the content,

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Speaker 1: not one ounce of contentiousness at all. Yeah, at least publicly. Um.

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Speaker 1: You know, folks that I talked to say there was

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Speaker 1: some grousing behind the scenes, but as you say, they

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Speaker 1: all got in line. There was a little bit of

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Speaker 1: a blue up last week where it looked like Mayor

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Speaker 1: to Blasio, Mayor Bill de Blasio, mayor of New York City.

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Speaker 1: He has effectively a kind of veto over it. He

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Speaker 1: could have at least made it a little more difficult,

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Speaker 1: and ultimately decided not to seem like that was a

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Speaker 1: whole lot of nothing candidly, um, as it sort of

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Speaker 1: blew up in the tabloids for a day or two,

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Speaker 1: and then uh, he went along with it, and so

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Speaker 1: by Friday night, I believe last Friday night it was Oliver.

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Speaker 1: But but the shouting and uh, I mean bar. I

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Speaker 1: guess one thing I wonder from a from a fans

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Speaker 1: perspective is how much do you care about the ownership?

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Speaker 1: How much do you think about who owns a specific team? Uh?

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Speaker 1: If I don't like the owner, Uh yeah, I think

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Speaker 1: about it a lot. And I hate to bring this up,

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Speaker 1: but I remember Marge shot yeah Cincinnati Reds, And I

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Speaker 1: remember some of the things that she said, and I'm like,

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Speaker 1: what what what are you doing? And and all of

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Speaker 1: a sudden, it's like, you know, I was not happy

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Speaker 1: with the Cincinnati Reds, and so yeah, it does play

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Speaker 1: a role. But it happened so quick. I was expecting

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Speaker 1: this to to carry on for it. I thought it

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Speaker 1: was going to carry on at least for a few days. Yeah,

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Speaker 1: that rolled right through Uh in many ways. I mean,

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Speaker 1: listen and Lynchy, we're going to talk obsessively about this book,

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Speaker 1: and hopefully next week we're gonna catch up with Jeff

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Speaker 1: Benedict himself to to talk about it. But you know,

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Speaker 1: I'm thinking a lot about ownership because this book, The

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Speaker 1: Dynasty goes very deep on Craft, as you know, and

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Speaker 1: you know more than almost anyone on the planet about

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Speaker 1: this franchise. But ownership does matter. And man, I mean

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Speaker 1: the near move to Connecticut. You think about all the

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Speaker 1: things that have happened in that franchise. It makes a

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Speaker 1: difference who owns the team absolutely. Uh. You know, here

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Speaker 1: in New England, Craft is a regular. He grew up

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Speaker 1: in Brookline, right in the shadow of Fenway Park. He

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Speaker 1: was a season ticket holder of the Patriots. I think

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Speaker 1: when you look at ownership you care about it's it's

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Speaker 1: very parochial. You care about the ownership in the town

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Speaker 1: you live in and the teams you follow. Owners of

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Speaker 1: other teams don't really make any noise unless they are

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Speaker 1: out of line. Donald Sterling with the Clippers, March Shot

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Speaker 1: with the Cincinnati Reds, and then Jerry Jones whatever, he

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Speaker 1: does his news for some reason around the National National

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Speaker 1: Football League and around the sporting world. But I think

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Speaker 1: ownership is is pretty much you know the interest. I mean,

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Speaker 1: if you ask the average fan who's the owner of

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Speaker 1: the Cincinnati Reds, you know, nobody could tell you who's

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Speaker 1: the owner of the Chicago Cubs, but they could tell

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Speaker 1: you who he owns the four major sports teams in

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Speaker 1: their town, and they could say that that that has

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Speaker 1: the chief skate. He never signs anybody. This guy's a

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Speaker 1: great owner. He does He's improved the ballpark, he's improved concessions,

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Speaker 1: and we really love this owner. So you know, you do.

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Speaker 1: There are emotions that that that are attached to teams

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Speaker 1: because of because of ownership on the local level, and

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Speaker 1: they do become very very public roles. I mean, I

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Speaker 1: remember the conversation you and I had lynch with Steve

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Speaker 1: Palauka at Bar. I think you were off that week.

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Speaker 1: And remember he was talking about sort of showing up

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Speaker 1: that first time, and like, here's this guy's done billion

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Speaker 1: dollar deals multiple times. He creates this, you know, private

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Speaker 1: equity firm. He's buying and selling companies, and nobody other

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Speaker 1: than like Wall Street geeks like me are really paying

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Speaker 1: attention from a journalistic perspective. In the day he shows

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Speaker 1: up to be formally introduced as the Celtics owner, there's

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Speaker 1: you know, fifty reporters clamoring for for his and his

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Speaker 1: partner's attention. It's it's a totally different world. Yeah, you're

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Speaker 1: exactly right. Alright, So more betting coming, I mean, all right,

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Speaker 1: let's let's just lay it out here. This is a

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Speaker 1: story that is tailor made from Mr Michael bar because

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Speaker 1: it's about racing and it's about betting. And you got

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Speaker 1: NASCAR and win the well known gambling empire coming together.

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Speaker 1: This is kind of a big deal for racing. Bar. Yes,

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Speaker 1: Darlin's huddle around the set. Let me tell you what

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Speaker 1: this story is all about. NASCAR and win Bet, the

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Speaker 1: digital gaming division of Win Resorts. It's responsible for Win's

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Speaker 1: mobile sports book and casino app. They announced the multi

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Speaker 1: year National Sports Betting partnership as an authorized gaming operator

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Speaker 1: of NASCAR. Win Bet, we'll collaborate with Nasar NASCAR to

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Speaker 1: create and promote engaging sports betting. Well, all you gotta

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Speaker 1: do is for me is just put down a bet. Now,

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Speaker 1: I'm engaged experiences for the racing fans across the United States.

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Speaker 1: I'm liing it, as you know. And this is when

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Speaker 1: you bet on racing, and NASCAR probably arguably is the

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Speaker 1: most known racing circuit in the US. Uh, it's going

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Speaker 1: to get some attention. So you put that together. I

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Speaker 1: mean people bet on golf, people bet on on many

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Speaker 1: other things as well NASCAR, and it's been out there

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Speaker 1: for a while, but this is the first time you're

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Speaker 1: seeing such a marriage like this. Yeah, And and I

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Speaker 1: feel like for those of us who are not big

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Speaker 1: gamblers Lynchy, like when I look at you know, having

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Speaker 1: been to Vegas and enough time to be dangerous, like

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Speaker 1: definitely a a higher caliber. I mean, I believe there's

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Speaker 1: a wind casino there in Massachusetts now right, he had

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Speaker 1: to divest himself of it, but it's it's called it's

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Speaker 1: called he did have the ownership and he had to divest.

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Speaker 1: It's called Encore Boston, but God Building is there. Yeah yeah,

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Speaker 1: But I mean that it's a pretty high end. It's

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Speaker 1: a high end brand and it feels like this is, uh,

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Speaker 1: this is sort of fancy for NASCAR, at least as

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Speaker 1: I look at it. Yeah too, But I believe he

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Speaker 1: has to go state to state, Is that right, Michael Barr?

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Speaker 1: Like they were playing there looked they're trying to be

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Speaker 1: legal in Virginia. Obviously, They're going after the states where

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Speaker 1: you know NASCAR has a bigger audience, which should be

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Speaker 1: the South obviously. But I'm interested in it. I love Nascar.

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Speaker 1: I've been up to Loudon in the Hampshire and uh,

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Speaker 1: I was totally faster NATed when I when I walked

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Speaker 1: out of there, just absolutely fascinated. So they go win

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Speaker 1: bets now on the floor and hopefully Michael Barr is

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Speaker 1: going to win some bets. I mean, I'm saying that

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Speaker 1: his wife as anything, because he just lent him to

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Speaker 1: stay out of trouble. By the way, I got to

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Speaker 1: say this before we before we I know we're running

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Speaker 1: out of time in NASCAR. We're down now to the

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Speaker 1: final four. Uh, and I gotta say it, there's a

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Speaker 1: flaw in the playoff system. And Chase Elliott he won

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Speaker 1: his race in congratulations at Martinsville, but Kevin Harvick, who

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Speaker 1: has been extremely nominate in this circuit, got knocked out.

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Speaker 1: And I don't understand that. And it's I'm not so

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Speaker 1: sure a playoff system in NASCAR is necessarily the way

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Speaker 1: to go because back in the old days, you started

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Speaker 1: from points, from start to finish, from day to wanna

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Speaker 1: all the way to the end race. And for Kevin Harvick,

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Speaker 1: all that dominance just to be wiped out. Okay, yes,

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Speaker 1: I know. People say, well it happens in football. It's like, yeah,

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Speaker 1: I get that, but it's that's a cruel twist. Okay. Anyway,

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Speaker 1: I'm done. I'm done. Uh. This is the Bloomberg Business

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Speaker 1: of Sports podcast. I'm Michael Barr along with Mike Lynch

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Speaker 1: and Jason Kelly, and we're here for you each and

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Speaker 1: every Monday, Wednesday and Thursday, exploring the world a big

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Speaker 1: money and big sports. Join us again at the end

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Speaker 1: of the week. It's gonna be an exciting one. We're

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Speaker 1: gonna be all over the map trying to bring you

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Speaker 1: the latest and greatest, everything happening, the wellest ports. You're

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Speaker 1: listening to Bloomberg Business and Sports on Bloomberg Radio around

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Speaker 1: the world and online wherever you get your podcast