1 00:00:05,280 --> 00:00:07,280 Speaker 1: Hey, this is Emily and this is Bridges, and you're 2 00:00:07,360 --> 00:00:21,400 Speaker 1: listening to stuff mom never told you. Today we have 3 00:00:21,640 --> 00:00:25,600 Speaker 1: the really challenging topic to cover for you here today. 4 00:00:25,880 --> 00:00:29,120 Speaker 1: We really went above and beyond to stretch our researching 5 00:00:29,200 --> 00:00:33,839 Speaker 1: skills when it comes to the fascinating history of and 6 00:00:34,080 --> 00:00:38,360 Speaker 1: future of whiskey and women. Yeah, don't ever say that 7 00:00:38,400 --> 00:00:41,320 Speaker 1: we never you know, did hard work and service of 8 00:00:41,320 --> 00:00:44,240 Speaker 1: our podcast, because we're telling you right now we're here 9 00:00:44,320 --> 00:00:47,280 Speaker 1: with a bottle of very nice whiskey and we're gonna 10 00:00:47,280 --> 00:00:49,519 Speaker 1: taste a little of it. So just know that we 11 00:00:49,920 --> 00:00:53,599 Speaker 1: sound extra interesting today. That's why, because we are sipping 12 00:00:53,680 --> 00:00:57,440 Speaker 1: on a phenomenal bottle of rottum rye. You might have 13 00:00:57,480 --> 00:01:00,320 Speaker 1: heard this make the news. That's rot him as in 14 00:01:00,480 --> 00:01:05,560 Speaker 1: Hillary Rodham Clinton Uh from the Republic Restoratives, a local 15 00:01:05,680 --> 00:01:10,600 Speaker 1: DC distillery that probably gifted us this beautiful bottle because 16 00:01:10,600 --> 00:01:13,959 Speaker 1: they know knew we would be sipping on it on air. Um. 17 00:01:14,000 --> 00:01:17,959 Speaker 1: But we are thrilled to be tasting this throughout today's episode, 18 00:01:18,080 --> 00:01:20,880 Speaker 1: you know, for research for research. But I also in 19 00:01:21,040 --> 00:01:23,160 Speaker 1: on a serious note before we go any further, I 20 00:01:23,200 --> 00:01:25,080 Speaker 1: do want to make a little bit of an announcement 21 00:01:25,120 --> 00:01:27,680 Speaker 1: just as a trigger warning for anyone out there who 22 00:01:27,800 --> 00:01:32,760 Speaker 1: is struggling with alcoholism addiction who is uh, you know, 23 00:01:32,800 --> 00:01:35,840 Speaker 1: really committed to sobriety, this is probably an episode you 24 00:01:35,840 --> 00:01:37,960 Speaker 1: want to skip right. I mean, you're not going to 25 00:01:38,040 --> 00:01:40,720 Speaker 1: miss anything earth shattering, and we want to make sure 26 00:01:40,720 --> 00:01:43,440 Speaker 1: that you protect your sobriety. So if that sounds like you, 27 00:01:43,520 --> 00:01:45,200 Speaker 1: this would be a good time to say, do you, 28 00:01:45,520 --> 00:01:48,200 Speaker 1: and hopefully we'll hear you and we'll catch you on 29 00:01:48,240 --> 00:01:51,360 Speaker 1: the next one. Um. But for those of us who 30 00:01:51,520 --> 00:01:53,640 Speaker 1: I'm I'm so I'm biased on this episode. My bias 31 00:01:53,680 --> 00:01:55,800 Speaker 1: that I'm bringing to this that I'm a big whiskey 32 00:01:55,880 --> 00:01:59,520 Speaker 1: drinker and I'm looking at bridget here who's making a 33 00:01:59,520 --> 00:02:01,680 Speaker 1: bit of a faith It's well, okay, let me back up. 34 00:02:01,960 --> 00:02:04,880 Speaker 1: I actually like whiskey. The reason why I don't love 35 00:02:04,960 --> 00:02:07,680 Speaker 1: whiskey now is because I like it too much. You know, 36 00:02:07,800 --> 00:02:10,560 Speaker 1: when you have a bad experience with alcohol and like, 37 00:02:10,880 --> 00:02:13,960 Speaker 1: so I everyone has one, Yeah, mine is like and 38 00:02:13,960 --> 00:02:15,519 Speaker 1: that's the thing, is like, when I go to bars, 39 00:02:15,600 --> 00:02:19,200 Speaker 1: I love a whiskey shot, like like, yeah, shot. I 40 00:02:19,200 --> 00:02:21,519 Speaker 1: I still I lock at college style. I'm still doing 41 00:02:21,520 --> 00:02:24,680 Speaker 1: shots to Jamison. Oh my god. Okay, we have a 42 00:02:24,680 --> 00:02:27,400 Speaker 1: different way of appreciating whisky then, but she has a 43 00:02:27,400 --> 00:02:30,120 Speaker 1: beer connoisseur, and so just so you know, Bridges, like, 44 00:02:30,160 --> 00:02:32,400 Speaker 1: if we ever do an episode on beer, it's gonna 45 00:02:32,400 --> 00:02:36,280 Speaker 1: have me licked. Yea. So this is a fun episode 46 00:02:36,320 --> 00:02:41,280 Speaker 1: because I'm already feeling more fun right now. I'm having 47 00:02:41,320 --> 00:02:44,000 Speaker 1: a bit of fun here. But um, I want to 48 00:02:44,040 --> 00:02:46,320 Speaker 1: break down what can sometimes be a little bit of 49 00:02:46,320 --> 00:02:51,360 Speaker 1: an intimidating liqueur for women especially. There is a traditional 50 00:02:51,520 --> 00:02:55,080 Speaker 1: masculinity to this drink, don't you agree? Like I think so, 51 00:02:55,160 --> 00:02:58,440 Speaker 1: I think that we associate Um, I certainly associate whiskey 52 00:02:58,520 --> 00:03:02,079 Speaker 1: with with masculinity. You Emily just made a fade. I 53 00:03:02,160 --> 00:03:05,360 Speaker 1: needed to breathe. I inhaled in my glass for a second. No, 54 00:03:05,480 --> 00:03:08,640 Speaker 1: but it's true, like there has been a traditional male association. 55 00:03:09,160 --> 00:03:12,560 Speaker 1: This feels like a power brokers. Um, I like to 56 00:03:12,639 --> 00:03:15,320 Speaker 1: drink mine on the rocks. We're drinking it neat today, 57 00:03:15,480 --> 00:03:18,920 Speaker 1: but like drinking a glass of just bourbon, it feels 58 00:03:18,919 --> 00:03:21,359 Speaker 1: like a Grandpa move. Yeah, I mean to go back 59 00:03:21,400 --> 00:03:23,040 Speaker 1: to me have Like if you ever watched the show 60 00:03:23,080 --> 00:03:26,080 Speaker 1: mad Men, like how executives are like drinking a whiskey 61 00:03:26,080 --> 00:03:30,040 Speaker 1: at like four o'clock like twelve o'clock. If I got 62 00:03:30,040 --> 00:03:32,040 Speaker 1: a whiskey at noon at work, I would need to 63 00:03:32,080 --> 00:03:34,440 Speaker 1: go home sick. Right, Well, is that not what we're doing? 64 00:03:34,680 --> 00:03:41,000 Speaker 1: I mean, But Um, here's the thing. There's a fascinating 65 00:03:41,080 --> 00:03:46,840 Speaker 1: history behind women and whiskey and the genderization of this beverage. 66 00:03:46,960 --> 00:03:50,040 Speaker 1: It's really really interesting. And I want to start um 67 00:03:50,080 --> 00:03:54,000 Speaker 1: by talking through prohibition. I think that's a good area 68 00:03:54,160 --> 00:03:56,480 Speaker 1: to pick up this story. Lord knows the story goes 69 00:03:56,520 --> 00:04:01,120 Speaker 1: back further, which we will. But during Prohibition in Um, 70 00:04:01,160 --> 00:04:04,240 Speaker 1: this was a drink commonly served in gentleman's parlors. Well, 71 00:04:04,360 --> 00:04:07,360 Speaker 1: I shouldn't say during I should say before prohibition. This 72 00:04:07,440 --> 00:04:10,920 Speaker 1: was a drink served in gentleman's parlors and women pretty 73 00:04:11,000 --> 00:04:14,480 Speaker 1: much didn't weren't allowed in there. We're not showing their 74 00:04:14,480 --> 00:04:19,640 Speaker 1: face especially ladies. Ladies didn't show their face there. So 75 00:04:19,680 --> 00:04:23,000 Speaker 1: what kind of ladies were there were? There were a 76 00:04:23,080 --> 00:04:26,919 Speaker 1: particular think of like um Boardwalk Empire. Right. The women 77 00:04:26,960 --> 00:04:30,839 Speaker 1: who were in gentlemen's clubs were professionals, you know what 78 00:04:30,880 --> 00:04:33,080 Speaker 1: I mean? Girls, They were working girls. So these were 79 00:04:33,120 --> 00:04:38,159 Speaker 1: there was a very strong association between a whiskey drink, 80 00:04:38,160 --> 00:04:41,200 Speaker 1: which is pretty much exclusively served in bars and gentleman's 81 00:04:41,240 --> 00:04:47,480 Speaker 1: parlors and prostitution. So the connection of sin was very 82 00:04:47,560 --> 00:04:51,360 Speaker 1: easy for people to make during Prohibition because it was 83 00:04:51,400 --> 00:04:53,400 Speaker 1: easy to say, you know, this is the liquor of 84 00:04:53,440 --> 00:04:57,000 Speaker 1: the devil, and this is associated with loose women, and 85 00:04:57,040 --> 00:04:59,520 Speaker 1: if you wanted to be a nice lady, this wasn't 86 00:04:59,640 --> 00:05:03,080 Speaker 1: the kind of drink that you would ever be around, um, 87 00:05:03,160 --> 00:05:05,920 Speaker 1: which I think is a big part of the reason 88 00:05:06,000 --> 00:05:09,880 Speaker 1: that it was associated for gentleman's only terrain. That's so 89 00:05:10,000 --> 00:05:12,880 Speaker 1: interesting because I hear a lot of like even today, 90 00:05:12,920 --> 00:05:14,599 Speaker 1: I hear a lot of women say things like, oh, 91 00:05:14,880 --> 00:05:18,560 Speaker 1: dark liquors, like the idea of like a drink like 92 00:05:18,640 --> 00:05:22,920 Speaker 1: vodka gin being like a drink for yeah, it's like 93 00:05:22,960 --> 00:05:25,719 Speaker 1: more more yeah. And this I love board rock Empire, 94 00:05:25,800 --> 00:05:27,800 Speaker 1: so I'm biased on that front too. I keep thinking 95 00:05:27,800 --> 00:05:32,680 Speaker 1: of boardo empower because during Prohibition, bootleggers were like the 96 00:05:32,720 --> 00:05:36,440 Speaker 1: black market was big because no one really stopped drinking, 97 00:05:36,520 --> 00:05:38,760 Speaker 1: or very few people actually stopped drinking. It just became 98 00:05:38,760 --> 00:05:42,960 Speaker 1: illegal um, which we should talk about legalization and another 99 00:05:43,000 --> 00:05:46,200 Speaker 1: department at some point about that too. But so what's 100 00:05:46,279 --> 00:05:50,359 Speaker 1: interesting here is and this is a quote, um from 101 00:05:50,920 --> 00:05:54,000 Speaker 1: is it the and pr article? I think I wrote, 102 00:05:54,400 --> 00:05:59,680 Speaker 1: I didn't write, I read. Um. Prostitutes were, in fact 103 00:06:00,120 --> 00:06:04,240 Speaker 1: some of the biggest powerhouse saleswomen in the United States. Right. 104 00:06:04,560 --> 00:06:06,839 Speaker 1: So John's as they call them, would come in and 105 00:06:06,880 --> 00:06:09,800 Speaker 1: the prostitutes would start getting them liquored up in these gentlemen's, 106 00:06:09,800 --> 00:06:13,440 Speaker 1: which makes sense if you're trying to make money and like, 107 00:06:13,560 --> 00:06:16,880 Speaker 1: you know, if you're a girl who like dances that thing. 108 00:06:17,080 --> 00:06:21,000 Speaker 1: During this time, prostitutes legally sold whiskey and earned significant 109 00:06:21,000 --> 00:06:24,479 Speaker 1: commissions for their brothels that they worked in at the time. 110 00:06:24,600 --> 00:06:27,560 Speaker 1: So in New York City in the eighteen fifties, for instance, 111 00:06:27,880 --> 00:06:32,680 Speaker 1: women made more than two million a year in liquor sales, 112 00:06:33,560 --> 00:06:36,359 Speaker 1: just close close, but not quite as big as the 113 00:06:36,480 --> 00:06:40,160 Speaker 1: three million that they were making four sex. Right. So yeah, 114 00:06:40,200 --> 00:06:42,120 Speaker 1: but it's like it's interesting to have a two kind 115 00:06:42,160 --> 00:06:45,400 Speaker 1: of like they would go hand in hand exactly. And 116 00:06:45,440 --> 00:06:48,239 Speaker 1: so this comes right out of this fascinating Atlantic article 117 00:06:48,240 --> 00:06:53,040 Speaker 1: about women making whiskey. And you know, back in the day, 118 00:06:53,400 --> 00:06:57,240 Speaker 1: this of course caught the attention of the temperance movement ladies, 119 00:06:57,640 --> 00:07:01,960 Speaker 1: who are the actually you know, social acceptable ladies who 120 00:07:02,000 --> 00:07:06,919 Speaker 1: played a key role in prohibition from thirty three. Um 121 00:07:06,960 --> 00:07:11,560 Speaker 1: and during this time, you know, bootleggers also made a 122 00:07:11,600 --> 00:07:14,680 Speaker 1: ton of cash from the selling of whiskey. Many of 123 00:07:14,760 --> 00:07:19,480 Speaker 1: the leading bootleggers were, in fact women. I love that. Okay, 124 00:07:19,480 --> 00:07:23,040 Speaker 1: somebody needs to. I don't watch board up a show 125 00:07:23,200 --> 00:07:29,440 Speaker 1: about lady lady bootleggers. I would watch that. Mu, you're 126 00:07:29,480 --> 00:07:32,640 Speaker 1: really appreciating this whiskey. It's really good. It's rye whiskey, 127 00:07:32,680 --> 00:07:35,440 Speaker 1: which is not usually my bag. I'm more of a 128 00:07:35,600 --> 00:07:38,360 Speaker 1: bourbon girl. But I have to you know, I have 129 00:07:38,400 --> 00:07:40,400 Speaker 1: to expand my horizons. I have to expand my palette. 130 00:07:40,400 --> 00:07:44,440 Speaker 1: It's really quite lovely. It's nice, it's smooth. It's a 131 00:07:44,440 --> 00:07:46,400 Speaker 1: blend of two different kinds of whiskey, which we'll talk 132 00:07:46,400 --> 00:07:50,360 Speaker 1: about more. But uh, what I found fascinating here to 133 00:07:50,400 --> 00:07:54,119 Speaker 1: go back to the bootlegging component. Did you need something? Okay, 134 00:07:54,160 --> 00:07:57,160 Speaker 1: give me, give me it up. Up, I'm doing it 135 00:07:57,720 --> 00:08:04,280 Speaker 1: all right, kudos miss uh miss bridget hitting the hitting 136 00:08:04,280 --> 00:08:12,000 Speaker 1: the sluss. So the reason lady bootleggers, it's it's really 137 00:08:12,040 --> 00:08:18,440 Speaker 1: I don't smooth. Yeah, definitely. Um. The reason lady bootleggers 138 00:08:18,480 --> 00:08:22,160 Speaker 1: were so instrumental in that very illicit enterprise was because 139 00:08:22,200 --> 00:08:27,000 Speaker 1: police officers could not search them, right. That was considered 140 00:08:27,080 --> 00:08:29,240 Speaker 1: rude for a police officer to search a lady. And 141 00:08:29,280 --> 00:08:32,360 Speaker 1: so if you're a lady, you know, doing something illicit, 142 00:08:32,760 --> 00:08:34,760 Speaker 1: you know, you might not get searched, right. And I 143 00:08:34,760 --> 00:08:37,560 Speaker 1: think at some point they even said it was illegal. Yeah, 144 00:08:37,640 --> 00:08:40,880 Speaker 1: so searching a woman who was driving a car alone 145 00:08:41,000 --> 00:08:44,360 Speaker 1: was actually illegal. So it was like a social mora 146 00:08:44,640 --> 00:08:47,079 Speaker 1: was it was a taboo thing to do to begin with, 147 00:08:47,160 --> 00:08:49,520 Speaker 1: but especially if they were driving alone, you didn't have 148 00:08:49,559 --> 00:08:52,280 Speaker 1: the right to search their cars. Hello, I would have 149 00:08:52,320 --> 00:08:54,800 Speaker 1: a whole team of women for hal and my my, 150 00:08:54,800 --> 00:08:57,160 Speaker 1: my bootleg liquor. All. Well, what's interesting is how these 151 00:08:57,160 --> 00:09:01,760 Speaker 1: women really made a rule that's like grounded benevolent sexism 152 00:09:01,760 --> 00:09:04,240 Speaker 1: work for them, Right, This idea that like like you 153 00:09:04,280 --> 00:09:07,160 Speaker 1: can't like you can't like you know, offend this woman's 154 00:09:07,200 --> 00:09:10,319 Speaker 1: delicates and because she's alone, and they're like, oh cool 155 00:09:10,840 --> 00:09:15,120 Speaker 1: that anything that like that like like uses that in 156 00:09:15,120 --> 00:09:17,920 Speaker 1: a subversive way, uses the rules that are meant to 157 00:09:17,960 --> 00:09:22,040 Speaker 1: keep in their place. I love that. I think it's fascinating. 158 00:09:22,040 --> 00:09:25,080 Speaker 1: And Minick, who wrote this great book, like one of 159 00:09:25,120 --> 00:09:27,839 Speaker 1: the leading and most recent books on women in Whiskey 160 00:09:27,960 --> 00:09:31,280 Speaker 1: says that at one point, female bootleggers out sold men 161 00:09:31,600 --> 00:09:35,000 Speaker 1: five to one. So like this was a real time 162 00:09:35,160 --> 00:09:40,360 Speaker 1: for wealth creation for women in this tawdry, illicit, illegal industry. Yeah. 163 00:09:40,360 --> 00:09:42,080 Speaker 1: So if that's the case, then like, why do you 164 00:09:42,080 --> 00:09:44,679 Speaker 1: think that we associate it so much with masculinity today. Well, 165 00:09:44,720 --> 00:09:47,480 Speaker 1: those were women who were breaking the norm, who were 166 00:09:47,880 --> 00:09:52,320 Speaker 1: taboo and were other you know, for their industry for sure. 167 00:09:52,920 --> 00:09:55,440 Speaker 1: But I also think that over the years, especially in 168 00:09:55,440 --> 00:10:00,080 Speaker 1: the eighties, right, the whiskey drink was reserved for business dealing. 169 00:10:00,360 --> 00:10:02,280 Speaker 1: I weren't really a lot of women in the C 170 00:10:02,480 --> 00:10:07,640 Speaker 1: suite who were powerbrokers slinging whiskey around. That started to 171 00:10:07,800 --> 00:10:11,680 Speaker 1: change in the nineties and beyond, when more women were 172 00:10:11,760 --> 00:10:15,560 Speaker 1: in positions of power. We think of the Whiskey Summit, 173 00:10:15,600 --> 00:10:19,920 Speaker 1: the President Obama, McConnell, McConnell, No, it was the supertan 174 00:10:20,040 --> 00:10:24,160 Speaker 1: one good Nord what's his name. He retired because he cried. Bainner, 175 00:10:27,280 --> 00:10:30,680 Speaker 1: he retired because he cried. He retired and he cried. 176 00:10:35,200 --> 00:10:37,720 Speaker 1: I thought it was really right now, I think, guys, 177 00:10:38,559 --> 00:10:41,440 Speaker 1: I'm not kidding. I'm such a lightweight, Like this is 178 00:10:41,480 --> 00:10:44,680 Speaker 1: not can't can't confirm. I may or may not be 179 00:10:44,760 --> 00:10:46,680 Speaker 1: at least half drunk by now. I've had like three 180 00:10:46,679 --> 00:10:51,840 Speaker 1: steps of whiskey. Um, that's good stuff. Yeah, yeah, no, No, 181 00:10:51,920 --> 00:10:53,480 Speaker 1: not to hate on Bainner for crying. I thought that 182 00:10:53,520 --> 00:10:55,720 Speaker 1: was actually one of the coolest things he's ever done, 183 00:10:55,760 --> 00:10:59,120 Speaker 1: is crying public often, which he did frequently. I can't 184 00:10:59,200 --> 00:11:01,040 Speaker 1: quite remember if it was ch McConnell or him. Probably 185 00:11:01,080 --> 00:11:04,200 Speaker 1: McConnell because it's from Kentucky. He's from Kentucky, which, by 186 00:11:04,240 --> 00:11:06,560 Speaker 1: the way, is where bourbon comes from. Bourbon is the 187 00:11:06,920 --> 00:11:11,079 Speaker 1: American whiskey that's directly American, so you know you're drinking 188 00:11:11,080 --> 00:11:14,560 Speaker 1: American if you're drink that's a difference between bourbon whiskey, 189 00:11:14,559 --> 00:11:17,160 Speaker 1: which I did not know. I've been I've been sort 190 00:11:17,160 --> 00:11:19,560 Speaker 1: of lost on that for a while, right, And it's 191 00:11:19,600 --> 00:11:22,599 Speaker 1: it's ingredients and spelling can change in the word whiskey, 192 00:11:22,640 --> 00:11:25,760 Speaker 1: and some of its Scotch is made with malten barley, 193 00:11:25,800 --> 00:11:29,640 Speaker 1: while bourbon is actually distilled from corn also, so it's 194 00:11:29,640 --> 00:11:32,400 Speaker 1: not scotch we're talking about whiskey, But in terms of bourbon, 195 00:11:32,520 --> 00:11:36,280 Speaker 1: it's especially in the US of A. Um, what are 196 00:11:36,280 --> 00:11:40,720 Speaker 1: you talking about? Oh, I think this is where I 197 00:11:40,760 --> 00:11:44,760 Speaker 1: wanted to take a quick break anyhoo. Anyway, so I 198 00:11:44,760 --> 00:11:48,840 Speaker 1: think it's fascinating to know there's this real political and 199 00:11:48,960 --> 00:11:53,160 Speaker 1: gendered history of like women and whiskey have this bipolar 200 00:11:53,200 --> 00:11:57,960 Speaker 1: relationship over time. During and leading up to prohibition, you know, 201 00:11:58,480 --> 00:12:03,200 Speaker 1: only very bad, socially unacceptable women were associated with the layer. 202 00:12:03,640 --> 00:12:07,480 Speaker 1: And after prohibition it took like a long time for 203 00:12:07,880 --> 00:12:11,679 Speaker 1: women to be in positions of power and then become 204 00:12:11,800 --> 00:12:16,239 Speaker 1: more and more um, you know, freely associated with whiskey. 205 00:12:16,320 --> 00:12:19,920 Speaker 1: But it's still like that connotation of masculinity or bad 206 00:12:20,000 --> 00:12:23,920 Speaker 1: women in it injures. And I think what's cool is 207 00:12:24,440 --> 00:12:28,320 Speaker 1: um that's changing now, which we're going to talk about 208 00:12:28,360 --> 00:12:32,240 Speaker 1: in a second. But also that's not where whiskey originated from, 209 00:12:32,360 --> 00:12:37,000 Speaker 1: when women were hugely involved in the original um whiskey 210 00:12:37,000 --> 00:12:38,640 Speaker 1: story in the United States. And we're going to talk 211 00:12:38,679 --> 00:12:41,760 Speaker 1: about that when we come back from a quick water break. 212 00:12:42,880 --> 00:12:44,880 Speaker 1: But in the meantime, let's hear a few words from 213 00:12:44,920 --> 00:12:56,200 Speaker 1: our sponsors, and we're back from a little whiskey ber 214 00:12:56,280 --> 00:13:01,880 Speaker 1: I mean water, um, And what I think is fascinating 215 00:13:01,960 --> 00:13:06,000 Speaker 1: is that even though during and after Prohibition, this sort 216 00:13:06,040 --> 00:13:10,960 Speaker 1: of masculine reputation and connotation has stuck around when it 217 00:13:11,000 --> 00:13:14,720 Speaker 1: comes to whiskey. What's important to note that Fred Minnick, 218 00:13:14,800 --> 00:13:17,880 Speaker 1: who is the author of Whiskey Women, The Untold Story 219 00:13:17,880 --> 00:13:22,280 Speaker 1: of How Women Saved Bourbon, Scotch and Irish whiskey, um 220 00:13:22,480 --> 00:13:28,760 Speaker 1: is that in early colonial days, before industrial distillers were popular, quote, 221 00:13:28,760 --> 00:13:32,960 Speaker 1: women were the first distillers. And again that's so interesting 222 00:13:33,000 --> 00:13:35,400 Speaker 1: because you know, women of an integral in the in 223 00:13:35,440 --> 00:13:38,000 Speaker 1: the whiskey business for a long time, and like it 224 00:13:38,000 --> 00:13:39,920 Speaker 1: wouldn't be what it is today with that women, and 225 00:13:40,000 --> 00:13:42,480 Speaker 1: yet they be still sort of it's still thought of 226 00:13:42,520 --> 00:13:44,400 Speaker 1: as very masculine, you know. Well, it just goes to 227 00:13:44,400 --> 00:13:48,440 Speaker 1: show you how social narrative, like public narrative, the stories 228 00:13:48,480 --> 00:13:53,920 Speaker 1: we tell about good woman, bad women, um thore and 229 00:13:53,960 --> 00:13:56,439 Speaker 1: like shaking that off if something is associated with but 230 00:13:56,559 --> 00:14:00,360 Speaker 1: like bad women, that is like that will has staying. Well, 231 00:14:00,400 --> 00:14:03,240 Speaker 1: it's a reframing of what whiskey means. So in the 232 00:14:03,280 --> 00:14:08,160 Speaker 1: Prohibition era whiskey mint, prostitute, whiskey, ment bar, gentleman salon, 233 00:14:08,280 --> 00:14:10,600 Speaker 1: whatever you want to call it, whiskey whiskey was associated 234 00:14:10,640 --> 00:14:14,480 Speaker 1: with sin. And if anyone's ever seen guys and dolls. 235 00:14:14,800 --> 00:14:18,360 Speaker 1: I was in that musical rendition in my middle school years. 236 00:14:19,200 --> 00:14:24,160 Speaker 1: That was my introduction to prohibition. I was like I 237 00:14:24,200 --> 00:14:26,200 Speaker 1: had one lunch, okay, I was like one of the 238 00:14:26,240 --> 00:14:29,400 Speaker 1: girls that followed out a later round um Man. That 239 00:14:29,480 --> 00:14:32,000 Speaker 1: was a fun production. Though shout out to Southland High 240 00:14:32,000 --> 00:14:35,640 Speaker 1: schools or not even high school, Timothy Edwards Middle School collection. 241 00:14:36,600 --> 00:14:39,400 Speaker 1: So here's the deal, right, So during Prohibition and after Prohibition, 242 00:14:39,440 --> 00:14:42,080 Speaker 1: that was the association. That was a context that we 243 00:14:42,120 --> 00:14:47,280 Speaker 1: gave whiskey. But back in the colonial days, whiskey equalled 244 00:14:47,720 --> 00:14:51,680 Speaker 1: pain killer, Like whiskey was a medicine, so women distilled 245 00:14:51,720 --> 00:14:56,280 Speaker 1: in their kitchens used whiskey as a basic household pain killer. 246 00:14:56,320 --> 00:14:58,440 Speaker 1: So if you had a scratch or a sore ear 247 00:14:58,560 --> 00:15:01,160 Speaker 1: or a headache, Mini say is a woman would give 248 00:15:01,200 --> 00:15:03,480 Speaker 1: you whiskey. It was the title little or the ivory 249 00:15:03,520 --> 00:15:06,000 Speaker 1: profen of the day. And this is really how one 250 00:15:06,040 --> 00:15:08,040 Speaker 1: of the ways that I'm really familiar with Sissy because 251 00:15:08,080 --> 00:15:11,480 Speaker 1: I have I even though I'm not a huge whiskey drinker, 252 00:15:11,520 --> 00:15:13,400 Speaker 1: I always keep a little like Maker's mark in the 253 00:15:13,400 --> 00:15:16,320 Speaker 1: house because I do, yeah, I do think, And there's 254 00:15:16,360 --> 00:15:18,000 Speaker 1: like people are going to write it and be like, oh, 255 00:15:18,000 --> 00:15:20,320 Speaker 1: there's no scientific evidence. I do think that if you're 256 00:15:20,360 --> 00:15:23,080 Speaker 1: feeling sick, whiskey does help, Like if you have like 257 00:15:23,120 --> 00:15:25,000 Speaker 1: a hot toddy, which f I I was a college 258 00:15:25,120 --> 00:15:28,880 Speaker 1: nickname of mine because my last name is Todd. I 259 00:15:29,000 --> 00:15:33,040 Speaker 1: love that. I'm gonna stick around. I have a shirt. 260 00:15:33,160 --> 00:15:35,200 Speaker 1: I have a shirt that's it's airbrushed on the back. 261 00:15:37,840 --> 00:15:39,360 Speaker 1: But yeah, so you know if you're if you have 262 00:15:39,400 --> 00:15:41,320 Speaker 1: a cold, you have a hot toddy. I had a 263 00:15:41,360 --> 00:15:43,960 Speaker 1: toothache recently, really bad toothache, and someone was like, you'se 264 00:15:44,000 --> 00:15:47,160 Speaker 1: a little whiskey, Like they say that like, um, back 265 00:15:47,200 --> 00:15:49,760 Speaker 1: in the early days, this is a bad child ring advice, 266 00:15:49,800 --> 00:15:53,760 Speaker 1: but like when a kid is yeah, it's no child abuse. 267 00:15:54,280 --> 00:15:57,200 Speaker 1: Don't do that. Don't don't follow that advice. But yeah, 268 00:15:57,240 --> 00:15:59,680 Speaker 1: I think that people like I have been a long 269 00:15:59,760 --> 00:16:03,040 Speaker 1: per of the medicinal and the household uses of whiskey. 270 00:16:03,280 --> 00:16:06,920 Speaker 1: There's so many parallels to weed right now, this is 271 00:16:06,920 --> 00:16:10,640 Speaker 1: a different episode. My mom, the registered nurse UM used 272 00:16:10,720 --> 00:16:14,360 Speaker 1: to be given by her mother and recommend for me, 273 00:16:15,520 --> 00:16:18,240 Speaker 1: like whiskey as a cramp aide. So was it connected 274 00:16:18,280 --> 00:16:21,800 Speaker 1: to your period? Really? As like so sorry you're having cramps. 275 00:16:21,840 --> 00:16:24,000 Speaker 1: Here's a little bit of whiskey. And it's interesting, how like, 276 00:16:24,280 --> 00:16:27,360 Speaker 1: how like that is so feminized, right, like all of 277 00:16:27,400 --> 00:16:30,120 Speaker 1: these things. It's like, oh, like a soothing cure, like 278 00:16:30,520 --> 00:16:33,480 Speaker 1: a eight your cramps, Like it's so feminized, and yet 279 00:16:33,560 --> 00:16:36,920 Speaker 1: still persists this myth of like, well it's changed, isn't 280 00:16:36,920 --> 00:16:39,920 Speaker 1: it fascinating? How how like totally bipolar? Our relationship with 281 00:16:39,920 --> 00:16:42,720 Speaker 1: women and whiskey has been over the years. So even 282 00:16:42,720 --> 00:16:45,160 Speaker 1: though like you were considered basically a whore if you 283 00:16:45,240 --> 00:16:49,080 Speaker 1: drink whiskey in the Prohibition era, in the late seventeen hundreds, 284 00:16:49,080 --> 00:16:52,560 Speaker 1: American women were distilling so much at home that Fred 285 00:16:52,560 --> 00:16:56,000 Speaker 1: Minnick is convinced he found the earliest form of dating 286 00:16:56,080 --> 00:17:01,360 Speaker 1: site in old newspaper ads, in which men would literally 287 00:17:01,360 --> 00:17:04,000 Speaker 1: put out an ad for their wife. They will be 288 00:17:04,359 --> 00:17:07,520 Speaker 1: like searching for a wife, looking the classifieds, and some 289 00:17:07,680 --> 00:17:11,040 Speaker 1: of them specified a preference for women who could brew 290 00:17:11,160 --> 00:17:15,000 Speaker 1: beer or distill spirits, of course, in addition to being 291 00:17:15,000 --> 00:17:16,600 Speaker 1: able to make clothes and churned butter and all that 292 00:17:16,680 --> 00:17:18,680 Speaker 1: gets I love it, like hilarious if you're a woman 293 00:17:18,720 --> 00:17:21,280 Speaker 1: who makes good whiskey, get ammy, right, Like, I love that. 294 00:17:21,280 --> 00:17:24,800 Speaker 1: It's hilarious. Yeah, put that in your profile on Tinder 295 00:17:24,920 --> 00:17:27,120 Speaker 1: or on match or whatever, and see how, see how 296 00:17:27,160 --> 00:17:30,840 Speaker 1: if it still work. So it's funny that like whiskey 297 00:17:30,880 --> 00:17:35,119 Speaker 1: had this very domestic connotation for a long time until 298 00:17:35,880 --> 00:17:39,000 Speaker 1: it was reversed and we have been coming back from 299 00:17:39,040 --> 00:17:42,600 Speaker 1: the Prohibition era reputation that whiskey had of being reserved 300 00:17:42,600 --> 00:17:45,720 Speaker 1: for gentlemen only for a long time. I think that's 301 00:17:45,760 --> 00:17:48,480 Speaker 1: sort of fascinating to say that that's the moment we're 302 00:17:48,480 --> 00:17:52,680 Speaker 1: in right now. For me, I personally got into whiskey 303 00:17:52,720 --> 00:17:54,879 Speaker 1: while on the campaign trail, which by the way, it 304 00:17:54,920 --> 00:17:58,400 Speaker 1: was dominated by men, like mostly male colleagues. So back 305 00:17:58,400 --> 00:18:00,240 Speaker 1: in two thousand and eight, I first started to drink 306 00:18:00,240 --> 00:18:03,600 Speaker 1: whiskey just straight up on the rocks or meat and 307 00:18:03,880 --> 00:18:09,240 Speaker 1: discovered just how broad of a palette that liquor can have. 308 00:18:09,720 --> 00:18:12,480 Speaker 1: It's not like this disgusting medicine to throwback, not that 309 00:18:12,640 --> 00:18:16,720 Speaker 1: note you rating it, but like actually there is like 310 00:18:16,800 --> 00:18:18,880 Speaker 1: if you have you can sip it. And I think, 311 00:18:18,920 --> 00:18:21,800 Speaker 1: like I have a similar kind of take when it 312 00:18:21,840 --> 00:18:23,639 Speaker 1: comes to whiskey and sort of the role that it's 313 00:18:23,640 --> 00:18:27,240 Speaker 1: played in politics. Like I have this memory of um 314 00:18:27,240 --> 00:18:29,359 Speaker 1: when I was working at the New Organizing Institute putting 315 00:18:29,359 --> 00:18:33,040 Speaker 1: on a boot camp for activists and organizers on the left. 316 00:18:33,440 --> 00:18:36,080 Speaker 1: One of our trainers, who was just like high up, 317 00:18:36,200 --> 00:18:39,800 Speaker 1: like ran this very very important campaign, came and brought 318 00:18:39,840 --> 00:18:42,919 Speaker 1: all the stuff to make like, um, Manhattan's that's whiskey, right, 319 00:18:42,960 --> 00:18:45,520 Speaker 1: yeah yeah, and so like it's like whiskey and vermouth. Yeah. 320 00:18:45,560 --> 00:18:48,960 Speaker 1: So like was like chaking out these like really fancy Manhattans. 321 00:18:48,960 --> 00:18:51,720 Speaker 1: These people were like cranking out there like activist emails. 322 00:18:51,840 --> 00:18:54,199 Speaker 1: And I call it like a Grandpa cocktail because it 323 00:18:54,280 --> 00:19:00,760 Speaker 1: totally has an old, leathery masculine reputation. Um, but guess what, bridget, 324 00:19:01,680 --> 00:19:06,280 Speaker 1: guess who's bringing bourbon back? Ladies? The ladies. So we're 325 00:19:06,280 --> 00:19:08,080 Speaker 1: gonna take a quick break, but when we come back, 326 00:19:08,080 --> 00:19:11,960 Speaker 1: we'll tell you just how powerful the female demographic has 327 00:19:12,000 --> 00:19:16,040 Speaker 1: been in the remarketing of and the renaissance behind whiskey 328 00:19:16,080 --> 00:19:18,200 Speaker 1: here in the U s of A. But first a 329 00:19:18,280 --> 00:19:29,960 Speaker 1: quick word from our sponsors. So we're back, and we 330 00:19:30,040 --> 00:19:32,679 Speaker 1: are doing our research as diligently as we can here 331 00:19:33,960 --> 00:19:37,600 Speaker 1: to try and understand why and how whiskey has become 332 00:19:37,680 --> 00:19:41,960 Speaker 1: just as popular as it has amongst women in particular. So, 333 00:19:42,040 --> 00:19:46,119 Speaker 1: in an article from NPR from so the renaissance really 334 00:19:46,119 --> 00:19:50,320 Speaker 1: started to take off around Uh, it was reported that 335 00:19:50,400 --> 00:19:55,800 Speaker 1: worldwide sales of American made whiskey grew faster than any 336 00:19:55,880 --> 00:19:58,200 Speaker 1: other distilled spirit in the past year, at a rate 337 00:19:58,200 --> 00:20:01,120 Speaker 1: of about seven percent, which is huge. It is according 338 00:20:01,160 --> 00:20:04,400 Speaker 1: to people in the BIZ um in the Bourbon biz 339 00:20:04,920 --> 00:20:07,720 Speaker 1: and Americans in general are sapping it up. We drink 340 00:20:08,040 --> 00:20:11,119 Speaker 1: four million cases of domestically produced whiskey. Again, this is 341 00:20:12,000 --> 00:20:14,879 Speaker 1: I have a feeling the numbers are even bigger now, um, 342 00:20:14,920 --> 00:20:18,840 Speaker 1: which is nearly a thirty percent increase from a decade ago. 343 00:20:19,800 --> 00:20:22,959 Speaker 1: But notably, remember when we said earlier in this episode, 344 00:20:23,000 --> 00:20:28,119 Speaker 1: like people in positions in which they're brokering power agreements 345 00:20:28,280 --> 00:20:31,040 Speaker 1: tend to drink this beverage. And therefore it would make 346 00:20:31,080 --> 00:20:34,200 Speaker 1: sense that in the nineties and eighties and before, there 347 00:20:34,200 --> 00:20:36,679 Speaker 1: weren't that many women represented at those that like the 348 00:20:36,720 --> 00:20:39,399 Speaker 1: women women working women have been and like other ranks 349 00:20:39,400 --> 00:20:42,760 Speaker 1: of power and so like. Yeah, well back in the 350 00:20:42,800 --> 00:20:47,280 Speaker 1: nineties only about fifteen percent of whiskey drinkers were female. Now, uh, 351 00:20:47,320 --> 00:20:51,040 Speaker 1: that represents about we are thirty seven percent, So that's 352 00:20:51,080 --> 00:20:55,639 Speaker 1: a huge spike. I know, are we alone in this? 353 00:20:55,760 --> 00:20:58,119 Speaker 1: I hope not so. Tell us if you're a whiskey 354 00:20:58,160 --> 00:21:00,399 Speaker 1: drinker out there, tell me what your favorite is. Remember 355 00:21:00,400 --> 00:21:06,040 Speaker 1: when I was consulting in a political environment, Um, it's 356 00:21:06,080 --> 00:21:10,879 Speaker 1: so funny. This was now. I would, on occasion have 357 00:21:11,080 --> 00:21:17,679 Speaker 1: the so terribly difficult work of receiving gifts from some 358 00:21:17,840 --> 00:21:22,679 Speaker 1: of my biggest clients. Like I know, it was so hard. 359 00:21:23,160 --> 00:21:29,720 Speaker 1: So the trend in d C was cupcakes. How many 360 00:21:29,760 --> 00:21:34,480 Speaker 1: boxes of sprinkles? Cupcakes? Canna can I gal eat before? 361 00:21:34,520 --> 00:21:37,520 Speaker 1: You're like enough with the cupcakes and you're talking to 362 00:21:37,520 --> 00:21:39,200 Speaker 1: someone who's got the biggest feet tooth in the world. 363 00:21:39,520 --> 00:21:41,760 Speaker 1: But I remember I was at an event with some 364 00:21:41,800 --> 00:21:44,159 Speaker 1: of my vendors and clients I was working with, and 365 00:21:44,720 --> 00:21:48,280 Speaker 1: I kind of gave them grief for sending me another 366 00:21:48,320 --> 00:21:50,320 Speaker 1: box of cupcakes. I was like, yeah, you gotta cool 367 00:21:50,440 --> 00:21:52,360 Speaker 1: with the cupcakes. So what do they do? They say, 368 00:21:52,400 --> 00:21:54,160 Speaker 1: what do you like? And I said, I'm really into 369 00:21:54,200 --> 00:21:58,280 Speaker 1: bourbon right now, And that next week in the office 370 00:21:58,320 --> 00:22:02,919 Speaker 1: shows up a beautiful glow glass of lanterns, which to 371 00:22:03,040 --> 00:22:05,480 Speaker 1: date is one of my faves. They could have done. 372 00:22:05,480 --> 00:22:07,520 Speaker 1: They could have like really like double cross to you 373 00:22:07,560 --> 00:22:09,679 Speaker 1: and made you cupcakes with whiskey in them because you 374 00:22:09,680 --> 00:22:14,520 Speaker 1: can do that drunken cupcake. What a cool combination of 375 00:22:14,640 --> 00:22:17,600 Speaker 1: things like you can't go wrong, you can't go wrong, 376 00:22:17,840 --> 00:22:20,240 Speaker 1: and it's sort of I find it fascinating how much 377 00:22:20,440 --> 00:22:24,480 Speaker 1: um whiskey has become now this like cool girl drink. 378 00:22:24,720 --> 00:22:27,479 Speaker 1: It isn't annoyingly meta for me to say that, am 379 00:22:27,480 --> 00:22:31,200 Speaker 1: I calling you? You're basically complimenting yourself. I mean I 380 00:22:31,240 --> 00:22:33,439 Speaker 1: can dive into this a little bit, like certainly, like 381 00:22:33,520 --> 00:22:36,040 Speaker 1: you know, you think of women like Christina Hendrix from Madman. 382 00:22:36,480 --> 00:22:40,040 Speaker 1: Mila Kunas has a very like like like sensual Jim 383 00:22:40,119 --> 00:22:43,320 Speaker 1: Beam honey whatever. It's got a very sensual ad where 384 00:22:43,320 --> 00:22:45,960 Speaker 1: she's talking about like the Devil's cut, like you know, 385 00:22:46,080 --> 00:22:49,080 Speaker 1: you know, talking about and people think she's like the 386 00:22:49,440 --> 00:22:51,439 Speaker 1: people think she's like a foxy babe. Yeah, she's starting 387 00:22:52,000 --> 00:22:55,440 Speaker 1: after her Hillary. Also, I'm going to spling it back, 388 00:22:55,480 --> 00:22:57,240 Speaker 1: which is part of the reason I think the rattam 389 00:22:57,320 --> 00:23:00,000 Speaker 1: Rye Whiskey got its name. Of course it also can 390 00:23:00,000 --> 00:23:01,879 Speaker 1: man after the elections, so I think it was someone's 391 00:23:02,080 --> 00:23:03,680 Speaker 1: way of making the world just a little better, a 392 00:23:03,720 --> 00:23:05,560 Speaker 1: little bit brighter for all of us whiskey love and 393 00:23:05,600 --> 00:23:08,679 Speaker 1: gals out there and Lady Gaga and even Duchess Kate 394 00:23:09,200 --> 00:23:11,720 Speaker 1: is known to like whiskey. So there's this connotation of 395 00:23:11,800 --> 00:23:15,240 Speaker 1: high powered women everywhere savoring their whiskey. But isn't it 396 00:23:15,280 --> 00:23:17,879 Speaker 1: a little bit of like cool girl where it's like, oh, like, 397 00:23:18,080 --> 00:23:21,280 Speaker 1: she's not. I'm not like other ladies. Keep your keep 398 00:23:21,320 --> 00:23:23,800 Speaker 1: your like Gin and Tonic ladies. That's for that's for 399 00:23:23,800 --> 00:23:26,879 Speaker 1: girly girls. Or I'll have a teenie. Yeah. In the 400 00:23:26,960 --> 00:23:31,920 Speaker 1: nineties when like como cosmopolitics, what was that? Sex? Cosma 401 00:23:31,960 --> 00:23:34,920 Speaker 1: is so big and now this is like the anti cop. 402 00:23:35,000 --> 00:23:37,439 Speaker 1: It's so true. I'm hitting women against women and I 403 00:23:37,280 --> 00:23:39,760 Speaker 1: I always hate that. And also I'm someone like I 404 00:23:40,040 --> 00:23:42,080 Speaker 1: The first of all, I'm a big drinker. I love 405 00:23:42,160 --> 00:23:44,960 Speaker 1: to drink, like, not not like in a problematic way, 406 00:23:45,000 --> 00:23:50,119 Speaker 1: I although like but no, so I I just enjoy 407 00:23:50,240 --> 00:23:53,639 Speaker 1: going at drinking. And I'm someone who like I'm I 408 00:23:53,720 --> 00:23:57,080 Speaker 1: know a lot about beer and a beer. I've like 409 00:23:57,200 --> 00:24:00,320 Speaker 1: Ben quietly sitting on the sidelines of many a beer converzation, 410 00:24:00,359 --> 00:24:01,600 Speaker 1: and I'm like, uh huh, I know a lot of 411 00:24:01,640 --> 00:24:04,240 Speaker 1: that beer. Um. But also like I so like, I like, 412 00:24:04,280 --> 00:24:06,920 Speaker 1: I enjoy a fancy beer. I enjoy a fancy like cocktail, 413 00:24:07,160 --> 00:24:09,400 Speaker 1: but I'm also like I could get down with like 414 00:24:09,560 --> 00:24:13,240 Speaker 1: you know and Apple team, Like I'm not above that, 415 00:24:13,400 --> 00:24:14,760 Speaker 1: Like I just I don't like the idea of like 416 00:24:14,840 --> 00:24:16,920 Speaker 1: I don't like that either. Um. I have a funny 417 00:24:16,920 --> 00:24:19,200 Speaker 1: story about that. Once I was in Vegas with friends 418 00:24:19,480 --> 00:24:21,600 Speaker 1: and there was there was this group of like very 419 00:24:21,760 --> 00:24:24,560 Speaker 1: like Vegas style like girls, like you know, like we 420 00:24:25,040 --> 00:24:27,359 Speaker 1: girls like girls, like a large group of girls like 421 00:24:27,400 --> 00:24:29,359 Speaker 1: out on the town. And they went up to the 422 00:24:29,400 --> 00:24:32,280 Speaker 1: bartender and they were like, can we get a was 423 00:24:32,320 --> 00:24:35,680 Speaker 1: it um RBC? And the bartender was like, what's an RBC? 424 00:24:36,119 --> 00:24:37,920 Speaker 1: And they were like, oh, you don't know, it's Red 425 00:24:37,960 --> 00:24:40,360 Speaker 1: Bull Cranberry vodka. And so we were like, oh, it's 426 00:24:40,440 --> 00:24:43,320 Speaker 1: like I found this interaction so hilarious and so to 427 00:24:43,480 --> 00:24:45,400 Speaker 1: kind of like and this is like me not being 428 00:24:45,440 --> 00:24:49,280 Speaker 1: a great either, so I was a little judge. So 429 00:24:49,320 --> 00:24:51,479 Speaker 1: then making fun of these girls all night, we were 430 00:24:51,520 --> 00:24:54,280 Speaker 1: like ordering this drink to be funny. And then later 431 00:24:54,320 --> 00:24:56,640 Speaker 1: we realized we're ordering them because we like them. We're 432 00:24:56,640 --> 00:24:59,879 Speaker 1: not We're not like it's we started as like mocking. 433 00:25:00,000 --> 00:25:02,320 Speaker 1: Then we were like, oh, these girls are like back 434 00:25:02,359 --> 00:25:04,320 Speaker 1: and on bored with Red bullet mixed with any kind 435 00:25:04,320 --> 00:25:06,119 Speaker 1: of alcohol because that is an upper and a downer. 436 00:25:06,160 --> 00:25:08,160 Speaker 1: And then my heart does not like like red Bull 437 00:25:08,200 --> 00:25:11,080 Speaker 1: belongs in the trash, like your heart does not want 438 00:25:11,080 --> 00:25:13,640 Speaker 1: to play that game. But yes, no, I think it's 439 00:25:13,680 --> 00:25:17,440 Speaker 1: I think it's interesting as much as it is problematic 440 00:25:17,480 --> 00:25:20,720 Speaker 1: to say, Like there's this Elite Daily article, which Elite Daily, 441 00:25:20,880 --> 00:25:23,680 Speaker 1: I mean, gag, I'm sorry, Like I want to roll 442 00:25:23,720 --> 00:25:25,480 Speaker 1: my eyes pretty much every time I click on a link, 443 00:25:25,960 --> 00:25:28,320 Speaker 1: but I did it for the podcast. And they have 444 00:25:28,359 --> 00:25:32,119 Speaker 1: an article called ten reasons to always go out with 445 00:25:32,119 --> 00:25:35,119 Speaker 1: a girl who drinks whiskey, and like, whiskey drinking girls 446 00:25:35,160 --> 00:25:37,280 Speaker 1: are so cool because they're not like other girls. And 447 00:25:37,320 --> 00:25:40,720 Speaker 1: then they like sort of talk up the tomboys thing 448 00:25:40,800 --> 00:25:43,960 Speaker 1: and how it's sexy and mysterious and all of these 449 00:25:44,000 --> 00:25:48,560 Speaker 1: like bizarre connotations, which is basically saying, ladies, whiskey is 450 00:25:48,600 --> 00:25:51,240 Speaker 1: associated with power, which is fair to say because that 451 00:25:51,320 --> 00:25:54,320 Speaker 1: is historically true. So women who drink whiskey tend to 452 00:25:54,320 --> 00:25:56,879 Speaker 1: be more powerful, but I think the better way or 453 00:25:56,920 --> 00:25:59,560 Speaker 1: tend to like do so because there's this powerful connotation, 454 00:26:00,080 --> 00:26:03,720 Speaker 1: but that doesn't mean anything. Actually, that's that's a connotation 455 00:26:03,720 --> 00:26:05,920 Speaker 1: it's a reputation, it might not be at all factual. 456 00:26:06,280 --> 00:26:08,399 Speaker 1: The better way to do it is what Women Who 457 00:26:08,440 --> 00:26:11,960 Speaker 1: Whiskey is doing, like clubs, social clubs for women. These 458 00:26:12,000 --> 00:26:16,280 Speaker 1: social clubs for women who want to explore the um, 459 00:26:16,320 --> 00:26:18,960 Speaker 1: you know, the medium. I don't know, like who want 460 00:26:18,960 --> 00:26:22,520 Speaker 1: to get into whiskey describe whiskey as a medium as 461 00:26:22,560 --> 00:26:26,200 Speaker 1: a medium for power. That is the most DC thing. 462 00:26:27,000 --> 00:26:28,480 Speaker 1: But who want to get into whiskey but might be 463 00:26:28,520 --> 00:26:32,280 Speaker 1: a little intimidated because it is kind of a bold 464 00:26:32,640 --> 00:26:36,199 Speaker 1: drink choice. Um, They've got meetup groups, They've got a 465 00:26:36,200 --> 00:26:38,800 Speaker 1: cool Instagram account, They've got like a whole community cropping 466 00:26:38,840 --> 00:26:42,520 Speaker 1: up around with women and whiskey. And my favorite part 467 00:26:42,800 --> 00:26:46,640 Speaker 1: of the whiskey renaissance that's being led in great part 468 00:26:46,720 --> 00:26:50,440 Speaker 1: to women drinking whiskey more than ever before, is the 469 00:26:50,480 --> 00:26:56,280 Speaker 1: fact that women are also stepping into leadership position distilleries 470 00:26:56,480 --> 00:27:00,280 Speaker 1: and from an entrepreneurial standpoint. So we've got Becky Harriet Harris, 471 00:27:00,400 --> 00:27:04,200 Speaker 1: the co founder of Catactin Creek Distillery in Virginia. Also, 472 00:27:04,240 --> 00:27:06,399 Speaker 1: it's very much around the d C here. I have 473 00:27:06,440 --> 00:27:08,320 Speaker 1: to say, like that is pretty cool, I mean decent 474 00:27:08,359 --> 00:27:11,040 Speaker 1: politics kind of like is like Fueled by Whiskey. I 475 00:27:11,080 --> 00:27:17,840 Speaker 1: believe right, We've got Mayor Meriditi Marettiti Grelli of Wigel 476 00:27:18,000 --> 00:27:21,160 Speaker 1: or Wiggle whiskey. Is it called wiggle whiskey? I would 477 00:27:21,200 --> 00:27:24,840 Speaker 1: totally drink that. She's from Pittsburgh, um w I g 478 00:27:25,119 --> 00:27:27,960 Speaker 1: l e just to get that straight whiskey in Pittsburgh. 479 00:27:28,320 --> 00:27:32,560 Speaker 1: And we've got big name spirits. Companies are also filling 480 00:27:32,600 --> 00:27:36,439 Speaker 1: top spots with women like Maryann barnes Um, the master 481 00:27:36,520 --> 00:27:40,919 Speaker 1: taster now at Brown Brown Foreman's Bourbon Whiskey Brands. Nicole 482 00:27:41,000 --> 00:27:44,120 Speaker 1: Austin has found her niche is whiskey consultant. She's also 483 00:27:44,160 --> 00:27:48,080 Speaker 1: the master blender at King's County Distillery in Brooklyn. And 484 00:27:48,359 --> 00:27:50,320 Speaker 1: we've got to give a shout out to the two 485 00:27:50,400 --> 00:27:54,680 Speaker 1: female co founders of Republic Restoratives, which makes the delicious 486 00:27:54,680 --> 00:27:57,320 Speaker 1: whiskey that we're enjoying today, Rod and Rye Right, which 487 00:27:57,400 --> 00:28:01,040 Speaker 1: is run and owned by Pia and Rachel So Pierre 488 00:28:01,080 --> 00:28:04,439 Speaker 1: Carusone and Rachel Gardner. And I love this article in 489 00:28:04,440 --> 00:28:07,879 Speaker 1: the Washingtonian um that came out I think in March 490 00:28:08,000 --> 00:28:12,239 Speaker 1: saying d S Distiller names whiskey after Hillary Clinton. And 491 00:28:12,359 --> 00:28:15,760 Speaker 1: it's not just after Hillary Clinton. Notably it's about it's her. 492 00:28:15,840 --> 00:28:19,840 Speaker 1: It's named after her maiden name, Rottom, which I think 493 00:28:20,200 --> 00:28:23,520 Speaker 1: is a powerman definitely. Um. So they had already been 494 00:28:23,520 --> 00:28:26,080 Speaker 1: known to Hillary also lives been known to throw back 495 00:28:26,080 --> 00:28:27,880 Speaker 1: the occasional whiskey. So they came up with this idea 496 00:28:27,920 --> 00:28:31,480 Speaker 1: for Rottom Rye, which they launched it around the inauguration. 497 00:28:31,880 --> 00:28:33,359 Speaker 1: And I have been trying to get my hands on this, 498 00:28:33,480 --> 00:28:37,439 Speaker 1: by the way, for a long time. Good Now, um 499 00:28:37,480 --> 00:28:39,560 Speaker 1: my bias here is that Like, I've been trying to 500 00:28:39,600 --> 00:28:42,000 Speaker 1: find a bottle, but it's been really hard to find 501 00:28:42,000 --> 00:28:45,280 Speaker 1: because it flew off the shelves. Um. And it's not 502 00:28:45,360 --> 00:28:48,360 Speaker 1: just named well, it's also blended. Well. It's a cool 503 00:28:48,640 --> 00:28:51,560 Speaker 1: like the combination of one year old Rye and three 504 00:28:51,640 --> 00:28:54,120 Speaker 1: and a half year old Rye from Tennessee. So it's 505 00:28:54,440 --> 00:28:57,160 Speaker 1: the tagline is a selection of whiskeys that are stronger 506 00:28:57,240 --> 00:29:02,720 Speaker 1: together than and And the best part is a five 507 00:29:02,720 --> 00:29:05,560 Speaker 1: percent of their proceeds from the bottles go to Emily's List. 508 00:29:05,640 --> 00:29:08,160 Speaker 1: I love it. So by buying a bottle this whiskey, 509 00:29:08,160 --> 00:29:11,400 Speaker 1: you're actually going to support um pro choice democratic women 510 00:29:11,400 --> 00:29:15,160 Speaker 1: in politicis is my favorite way to support any women. Yeah, 511 00:29:15,320 --> 00:29:18,960 Speaker 1: like I will gladly, um get behind rotten rye so 512 00:29:19,800 --> 00:29:21,880 Speaker 1: and I can't know a test, but it tastes delicious, 513 00:29:22,000 --> 00:29:25,160 Speaker 1: very smooth. If you's put us up to this, I 514 00:29:25,200 --> 00:29:27,640 Speaker 1: think I'm saying that, like I'm able to drink this 515 00:29:27,680 --> 00:29:29,720 Speaker 1: and not think of the night that I ended my 516 00:29:29,960 --> 00:29:37,440 Speaker 1: night vomiting because whiskey enjoying it profusely. Um. Well, I 517 00:29:37,440 --> 00:29:40,960 Speaker 1: think we've arrived at the end here. I hope you've 518 00:29:41,040 --> 00:29:45,880 Speaker 1: left with a greater appreciation I certainly have with women's 519 00:29:45,920 --> 00:29:50,080 Speaker 1: like fascinating historical relationship with whiskey. And know that this 520 00:29:50,280 --> 00:29:53,960 Speaker 1: renaissance of bourbon and of whiskey drinks here in the US, 521 00:29:54,760 --> 00:29:57,520 Speaker 1: you know, or it is in no small part due 522 00:29:57,520 --> 00:30:01,120 Speaker 1: to women. So women as consumers, women as distillers, women 523 00:30:01,160 --> 00:30:04,600 Speaker 1: as leaders in large spirits companies. More power to you. 524 00:30:05,240 --> 00:30:07,440 Speaker 1: Um and really, in so many ways, this is us 525 00:30:07,480 --> 00:30:10,120 Speaker 1: coming full circle when it comes to like women were 526 00:30:10,120 --> 00:30:13,240 Speaker 1: at the at the starting block in terms of whiskey 527 00:30:13,280 --> 00:30:15,040 Speaker 1: here in the U s of A. And we're back. 528 00:30:15,120 --> 00:30:17,840 Speaker 1: We're just being good patriots. We're back, are being good patriots. 529 00:30:17,880 --> 00:30:20,040 Speaker 1: I love it. We would love to hear about your 530 00:30:20,040 --> 00:30:23,239 Speaker 1: experiences with whiskey, have you you know, have you been 531 00:30:23,400 --> 00:30:26,240 Speaker 1: judged by drinking it? Like? Do you feel more powerful 532 00:30:26,240 --> 00:30:28,440 Speaker 1: when you drink it? Who are your favorite whiskey drinking 533 00:30:28,520 --> 00:30:30,440 Speaker 1: ladies on TV? If you want to know all of 534 00:30:30,480 --> 00:30:32,840 Speaker 1: this and more, snap us a pick off you drinking 535 00:30:32,880 --> 00:30:35,480 Speaker 1: your favorite whiskey or your favorite bottle whiskey. You can 536 00:30:35,480 --> 00:30:38,600 Speaker 1: tag us on Instagram at stuff mom Never Told You, UM, 537 00:30:38,720 --> 00:30:42,640 Speaker 1: Tweet us about your whiskey habits at mom stuff podcast, 538 00:30:43,120 --> 00:30:45,120 Speaker 1: or send us an email just you know, with your 539 00:30:45,160 --> 00:30:48,960 Speaker 1: favorite If you're distiller, your favorite whiskey recipe or any combination, 540 00:30:49,040 --> 00:30:51,880 Speaker 1: They're in mom stuff at how stuff works dot com. 541 00:30:52,040 --> 00:30:54,720 Speaker 1: And as always, of course, just like Bridget and I, 542 00:30:54,760 --> 00:30:57,280 Speaker 1: we want to encourage you to drink responsibly. Oh yeah 543 00:30:57,360 --> 00:31:00,440 Speaker 1: we should say that, um, but drink boldly, my friends. 544 00:31:00,480 --> 00:31:12,000 Speaker 1: So cheers to all the women who love whiskey. H