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Speaker 1: Welcome to the show, friends and neighbors. Thanks for tuning in.

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Speaker 1: We have two developments that we'd like to tell you

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Speaker 1: about that occurred outside of the studio only, one of

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Speaker 1: which is tangentially related to today's episode. First is that

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Speaker 1: it is my trusty co host Noel Brown's birthday today.

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Speaker 1: I'm sorry, I was running in place um birthday resolution

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Speaker 1: with my new Adida's track shoes. Right yeah, that so

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Speaker 1: happy birthday, Noel. I'm Ben. Let's say hello to our

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Speaker 1: super producer Casey Pegrum and the set can. Development, which

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Speaker 1: is I guess at best tangentially related to today's episode,

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Speaker 1: is that, for the first time in years, I bought

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Speaker 1: a pair of tennis shoes. You sure did, and Ben,

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Speaker 1: thank you for the birthday wishes. I was the endorphins

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Speaker 1: were flowing through me so much I I didn't even respond,

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Speaker 1: uh politely, and I do apologize. Let's talk about your shoes.

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Speaker 1: Yours are tigers though, right right right? Lions and tigers

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Speaker 1: and bears and pumas, and yes, yes, that is the

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Speaker 1: tangential relationship today. So one of the most well known

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Speaker 1: popular tennis shoe brands is Nike today, right, very true,

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Speaker 1: very very true, just do it. But other brands are

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Speaker 1: still in the international sphere and very very well known,

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Speaker 1: like Adidas and Pumas and um I don't know, we

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Speaker 1: can just spoil this part of the story in advance.

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Speaker 1: Nike kind of blew up as a result of Dita's

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Speaker 1: and Pumas kind of being distracted with sort of the

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Speaker 1: topic of today's episode and not really paying attention to

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Speaker 1: this impending shoe mcgeddon that Nike brought on. Yeah, absolutely absolutely,

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Speaker 1: because well, like, have you ever owned a pair of

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Speaker 1: Adidas or a Puma shoe? I have an Adidas hoodie

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Speaker 1: that I'm quite fond of, um uh, And I think

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Speaker 1: I've owned a Puma a pair of Puma shoes. Don't

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Speaker 1: think I've ever owned any Adidas shoes, but fan of

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Speaker 1: the hoodies. I think I've only owned a track suit

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Speaker 1: from Adidas. It was a different life. I could never

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Speaker 1: I could not picture track it was it was for

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Speaker 1: a show, it was unrelated. But I haven't own the

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Speaker 1: shoes either, which is, you know, not super unusual for us,

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Speaker 1: because neither of us are especially sneaker heads as they're called.

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Speaker 1: But but they are very very popular shoes and they

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Speaker 1: have a very strange story behind them. I guess to

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Speaker 1: start off today, we should go ahead and just be

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Speaker 1: upfront about the pronunciation in the name of this town.

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Speaker 1: Should we have a pronunciation off and then we can

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Speaker 1: check four of O and see who was closest. So

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Speaker 1: you're using four vo, right, that's okay? Is that your

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Speaker 1: go to pronunciation guide of choice? It is because it's

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Speaker 1: crowdsourced and it's usually from natives, so I find it

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Speaker 1: to be pretty reliable. And if they're if the word

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Speaker 1: isn't there, then I just, you know, roll the dice.

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Speaker 1: But this one, in fact was there. So let's how

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Speaker 1: about we spell it first so everyone knows where we're

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Speaker 1: coming from. It's h E r z O G E

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Speaker 1: in A U R A c h. So let's see

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Speaker 1: would that be who's ogan? Who's ok? Why do you

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Speaker 1: give you a shut well man? I may have told

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Speaker 1: you that in the past life I was once a

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Speaker 1: young German boy. That's true. I would defer to your pronunciation.

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Speaker 1: So I'm gonna give it a go with the help

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Speaker 1: of four vo, and then I'll check check myself. Hatzelgan

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Speaker 1: Alla hats Olgan got close close. I think I overpronounced

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Speaker 1: the gen again. So they're more like hat solgan al yeah,

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Speaker 1: g and kind of like just right. So you know

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Speaker 1: this is let's call it, what do we say, ben heart,

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Speaker 1: So that's what the locals call it. It's gonna be easier,

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Speaker 1: so I heard. So it has a storied sneaker past. Yes, yes,

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Speaker 1: our story begins with the Dozzler brothers, Rudolph and Adolph.

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Speaker 1: But Rudy and a ADDI to their friends and to

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Speaker 1: us and to us for the purposes of this. So

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Speaker 1: Addie is the younger brother. He's a cobbler. He's an inventor.

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Speaker 1: He's a bit of an entrepreneur. His favorite thing in

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Speaker 1: the world is to sit at his workbench and tinker.

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Speaker 1: And he starts making shoes. So I thought I thought

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Speaker 1: a shoemaker was a cobbler. It was a tinker. Is

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Speaker 1: a tinker as a thing too. There's tinker Taylor Soldier

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Speaker 1: Spine in that movie What's a Tinker? So you could

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Speaker 1: tinker with things. But the old profession is someone who

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Speaker 1: travels from place to place mending things like pots and pants. Right,

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Speaker 1: So he is a tinker and a cobbler. I would

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Speaker 1: say he's a tinkerer. So he's a tinkering cobbler, and

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Speaker 1: he's cobbling at his tinker bench, uh, and what does

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Speaker 1: he make? Ben there there's a little bit of more

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Speaker 1: of a story here too. This was after World War One.

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Speaker 1: Things were pretty dire in Germany um Bavaria where Hartzo

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Speaker 1: is located, and his the brother's mother had had a

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Speaker 1: laundry business that was no longer operational, and so that's

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Speaker 1: where Oddi set up his shop. He was eighteen years

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Speaker 1: old when he returned from World War One in nineteen eighteen,

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Speaker 1: and Harzo was a Northern Bavaria oddly enough to Shoemaking

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Speaker 1: was the biggest industry in the area at the time,

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Speaker 1: so it was a natural fit for him to go

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Speaker 1: into this empty laundry shed and begin making shoes. Right.

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Speaker 1: There's a great, great article that we're gonna pull some

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Speaker 1: good stuff from from Vice Sports by Brian Blickenstaff that

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Speaker 1: sort of mentions the idea that even in those kind

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Speaker 1: of salad days, uh, post World War One, when folks

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Speaker 1: were returning back home and things were kind of a

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Speaker 1: little bit um, getting by by hook or by crook.

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Speaker 1: You you might not have to buy the nicest clothes,

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Speaker 1: but you had to have functional shoes, right, you got

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Speaker 1: you gotta have shoes, And there's there's an excellent article

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Speaker 1: depicting his experience making his first pair of shoes over

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Speaker 1: on Today I found out folks. You may notice we're

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Speaker 1: avoiding giving you the headlines of these articles right now.

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Speaker 1: That's because we don't want to spoil things straight from

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Speaker 1: the gate. So he makes his first shoes for just

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Speaker 1: for his friends. But these shoes that he creates are

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Speaker 1: made out of leather scraps salvaged from helmets and wartime

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Speaker 1: uniforms another gear. These are like mad Max shoes. Yeah,

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Speaker 1: that's a good description. And it turns out people really

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Speaker 1: liked Addie shoes. His reputation spread far beyond Harzeh and

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Speaker 1: pretty soon he had one of the best problems you

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Speaker 1: can have when you start your own business. He had

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Speaker 1: more work than he could handle. Yeah, I think it

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Speaker 1: took him about three years to get to that point. Um,

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Speaker 1: And that's when he enlisted the help of his brother Rudy,

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Speaker 1: who was a little bit more of a business minded

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Speaker 1: kind of guy, a bit of a brash kind of

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Speaker 1: salesman type dude. And he really needed that because Addie

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Speaker 1: was sort of the brains behind the product, and Rudy

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Speaker 1: came in and became, you know, the power behind the throne,

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Speaker 1: the kind of guy that pushed the product out into

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Speaker 1: the marketplace. A bit. Yeah, Nree, Rudy joins. And we

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Speaker 1: must emphasize just how different these two guys are. ADDI

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Speaker 1: sounds to me like an introvert and Rudy definitely seems

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Speaker 1: like the extrovert. And this this worked in the beginning.

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Speaker 1: This was a fantastic partnership. I mean they had already

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Speaker 1: grown up together, so they knew what to expect, and

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Speaker 1: they worked pretty well in the early days. Uh. And

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Speaker 1: in nineteen twenty four, things were going well enough that

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Speaker 1: they said, you know what, let's make it official. Bro,

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Speaker 1: Let's start a company. Yeah. They're called the Dossler Bros.

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Speaker 1: Or Dossler the Dozzler Brothers Shoe Company. And they continue growing,

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Speaker 1: so I believe it's in nineteen twenties six they say, Okay,

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Speaker 1: this laundry shed operation isn't cutting it. We need an

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Speaker 1: actual factory. Oh. We shall also mentioned before we get

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Speaker 1: too far into the story. After World War One, Rudy

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Speaker 1: had decided he wanted to become a policeman, and he

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Speaker 1: actually he trained for it like a Gestapo type policeman.

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Speaker 1: Interesting that you would mention that part that is going

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Speaker 1: to come into play later, because yes, this is Germany

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Speaker 1: in the mid nineteen twenties at this time. Yes, yes,

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Speaker 1: So where where should we go next? We're we're still

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Speaker 1: in Harzoh right we are, and we're gonna we're gonna

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Speaker 1: mainly stay there. Yeah, yeah, towards the end we I'd

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Speaker 1: expand a little, but yes, this is a Harzos story

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Speaker 1: through and through. Uh do you want to talk a

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Speaker 1: little bit about what these shoes look like and how

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Speaker 1: they differ from modern shoes? Yeah? I think we really should.

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Speaker 1: There is a really cool blog post on a site

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Speaker 1: called design Boom called History of Adida's Audi Dostler's first

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Speaker 1: Track and Field Shoes, and it goes through a chronology

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Speaker 1: of these designs of between the twenties and the thirties.

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Speaker 1: The very first shoe, called the Model Viitzer from nineteen

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Speaker 1: was a sprint shoe and it was actually worn at

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Speaker 1: the Olympic Games in Amsterdam of that year, and it

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Speaker 1: looks almost like a rudimentary, kind of very stark ballet

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Speaker 1: shoe mixed with like a bowling shoe. But it's very

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Speaker 1: very steeply angled from the heel to like where the

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Speaker 1: ball of the foot might be, and then it flattens

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Speaker 1: out and then has these cleats, these six pronounced almost

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Speaker 1: like crocodile teeth looking cleats UM. And this was kind

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Speaker 1: of um a revolutionary design because according to this blog,

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Speaker 1: it was the first shoe to use a screw system

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Speaker 1: in athletics, which were six handmade spikes that were cut

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Speaker 1: pressed through these holes that were punched in the out

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Speaker 1: sole of the shoe, and then we're screwed in um

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Speaker 1: using a steel disk that attaches from the outsold the

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Speaker 1: outside of the shoe. And there were some positives here

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Speaker 1: and that it gave runners traction that they had lacked

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Speaker 1: in the past. But it also they were a little

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Speaker 1: bit heavy because there were a lot of weighty metal parts, right,

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Speaker 1: and they were not manufacturing the actual spikes themselves. They

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Speaker 1: did have help from a blacksmith operation, but the rest

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Speaker 1: of it sourcing the material and assembling that that's that's

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Speaker 1: all Dostler, And it's true, this stuff is revolutionary. People

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Speaker 1: are loving it. We do need to mention that Adolf

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Speaker 1: Hitler and the Nazi Party come to power in what

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Speaker 1: round thirty three, and when this happens, both of the

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Speaker 1: Dozzler brothers do join the Nazi Party. That's true. Um,

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Speaker 1: they have been described, to their credit, I guess as

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Speaker 1: not being the most uh adamant Nazis. I guess they

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Speaker 1: were sort of low key Nazis. Yeah they were. They

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Speaker 1: were not. Um, I guess they were fair weather Nazis. Yeah.

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Speaker 1: It seemed like they were just doing it because they

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Speaker 1: were fitting in maybe, which is a huge problem. It's

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Speaker 1: a huge problem with the whole Nazi plague in general.

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Speaker 1: It's like I was just following orders. I was just

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Speaker 1: trying to fit in. That's not a discussion for today's episode.

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Speaker 1: But all the while, they they're blending into the background,

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Speaker 1: um while making these shoes, and it kind of comes

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Speaker 1: to a head when one of their designs gets worn

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Speaker 1: by a very famous African American UH sprinter by the

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Speaker 1: name of James Cleveland Owens a k a. Jesse Owens,

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Speaker 1: who wore these shoes and a very specific sporting event

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Speaker 1: that we have talked about in episodes past. Yes, we

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Speaker 1: were referring to the nineteen thirty six Summer Olympics, which

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Speaker 1: were held in Berlin. UH. If you've checked out our

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Speaker 1: earlier episode, then you noticed that Jesse Owens is a

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Speaker 1: returning guest to our show. Jesse Owens was a track

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Speaker 1: and field star, and given that the Dozzler brothers were

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Speaker 1: already benefiting from the Nazi Party's use of sports as

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Speaker 1: a propaganda tool, they saw the Summer Olympics as an

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Speaker 1: opportunity to go into the international sphere and get recognition

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Speaker 1: outside of Harzo and outside of Germany. So they pushed

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Speaker 1: and pushed to get Dossler shoes on Jesse Owens. All

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Speaker 1: they really seemed to care about in the Olympics, in fact,

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Speaker 1: was getting je See Owens to wear these shoes. He

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Speaker 1: did wear Dossler shoes and he won four gold medals, which, again,

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Speaker 1: if you look at the way these shoes are constructed,

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Speaker 1: is crazy because there you're not supposed to use your heel,

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Speaker 1: You're just supposed to like dig in and run on

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Speaker 1: your toes. And the plan worked. Owen's four medals gave

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Speaker 1: the company huge amounts of international attention, and athletes from

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Speaker 1: all across Europe started making their way to this village

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Speaker 1: harz Oh, which is pretty tiny, whenever they passed through Germany,

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Speaker 1: saying I gotta get a pair of one of those

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Speaker 1: Dossler Brothers shoes. Yeah, and from that original design we

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Speaker 1: talked about, from this one was much improved because it

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Speaker 1: actually left out the metal plate um and it had

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Speaker 1: very small islets where the and thin laces, which helped

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Speaker 1: to reduce the weight of the shoe, which was really

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Speaker 1: important for you know, sprinting. Absolutely in fact, instead of

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Speaker 1: they had to get really creative with materials because instead

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Speaker 1: of using that metal late they used something called vegetable

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Speaker 1: tanned bottom leather or vash leather um and that significantly

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Speaker 1: reduced the weight. So really forward thinking design work going

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Speaker 1: into these shoes that continued to carry on, specifically with

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Speaker 1: UH with Audi. Yeah, I look again, as we're going

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Speaker 1: to see, neither of these guys are perfect, but all

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Speaker 1: these innovations in the world of footwear are Audies. I

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Speaker 1: want to highlight that because I feel like that's very

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Speaker 1: important that Audi was the brains of the operation. Well,

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Speaker 1: at this point, their success is bringing them to a

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Speaker 1: more money, more problems sort of situation. Their relationship is

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Speaker 1: becoming strained, and as the company is succeeding, Germany is

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Speaker 1: inching closer to war and the brothers are experiencing a

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Speaker 1: failure in their relationship. One that a huge animosity that

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Speaker 1: extends to their wives, their children, their pair, it's their

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Speaker 1: other siblings, because they did have other siblings, and weirdly

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Speaker 1: both families lived together in the same villa, which seemed

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Speaker 1: less than ideal considering that every source we've looked into

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Speaker 1: has their wives just fighting like cats and dogs between

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Speaker 1: each other. They were not peacemakers, not at all. And

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Speaker 1: I'm sure that tension carried over into the brother's relationship.

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Speaker 1: When you're trying to defend your wife in some sort

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Speaker 1: of spat and take take their side, it probably soured

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Speaker 1: relations between the brothers and less not forget moms in

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Speaker 1: the picture too. So in nineteen forty, Addie gets the

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Speaker 1: call he is asked to serve in the German military,

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Speaker 1: and he does for about three months, but somehow he

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Speaker 1: is able to get an exemption, and you'll hear different

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Speaker 1: his story and speculate that this could have been due

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Speaker 1: to Rudy's effort to maybe back in Harzel. He was

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Speaker 1: pulling some strings to get his brother out to go

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Speaker 1: back to the shoe business, and we'll probably never know

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Speaker 1: for sure whether he was able to get that exemption

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Speaker 1: due to Rudy, but we do know that whatever happened,

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Speaker 1: it did not alleviate the tension between the families. As

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Speaker 1: as the war kicked into full swing, the tensions between

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Speaker 1: the families got worse and worse until they hit a

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Speaker 1: tipping point. Yeah, this is one of the most divisive

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Speaker 1: bits of the story. Um There there are various accounts

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Speaker 1: of this, but it is something that comes up repeatedly,

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Speaker 1: and so supposedly in when there was an Allied air

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Speaker 1: raid on um Hartze, the brothers and their families found

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Speaker 1: themselves sharing a bomb shelter um and supposedly Adolph made

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Speaker 1: a comment that Rudy was never able to shake because

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Speaker 1: he interpreted as being a direct insult to his family. So,

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Speaker 1: as the story goes, Adolph and hearing the sound of

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Speaker 1: the approaching um R a F Forces Royal Air Force

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Speaker 1: British planes, said something to the effect of there come

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Speaker 1: those pig dogs again or here come those bastards, The

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Speaker 1: dirty bastards are back again, exactly to which Rudy uh

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Speaker 1: heard that as an insult, lobbed at he and his

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Speaker 1: family as they got into the shelter. And this was

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Speaker 1: either a misunderstanding or grudge that both brothers would carry

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Speaker 1: throughout their lives and refuse to reconcile. Later that year

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Speaker 1: this Rudy himself gets called up for military service, and

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Speaker 1: at this point he suspects that Audi had schemed to

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Speaker 1: get him sent to the front to edge him out

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Speaker 1: of the business, and he serves from nineteen p three

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Speaker 1: to nineteen five. In Rudy deserts his post in Poland.

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Speaker 1: He flees just ahead of the oncoming Russian army and

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Speaker 1: he goes back to harriz Oh. He hurriedly gets a

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Speaker 1: friend of his who is a doctor to declare him

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Speaker 1: unfit for military service due to a frozen foot. But

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Speaker 1: then frozen foot, Yeah, frozen foot Is that like a

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Speaker 1: twisted ankle kind of it's you know what he was

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Speaker 1: in a hurry? Is that like bone spurs? Yeah, it's

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Speaker 1: just something to make you unable to walk? And so

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Speaker 1: this doesn't pass muster with the Gestapo. They arrest Rudy

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Speaker 1: Dostler for desertion and he blames that on Addie two.

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Speaker 1: But here's the thing. We don't know whether Aidolph Dostler

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Speaker 1: got his brother purposely sent into military service, but we

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Speaker 1: do have pretty compelling, circumstantial reports that both Audie and

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Speaker 1: his wife snitched on him. Yeah, I say, I see

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Speaker 1: referenced in several places. Um, one of which is in

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Speaker 1: a Fortune magazine article called the Hatred and Bitterness behind

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Speaker 1: two of the world's most popular brands by Omar Aktar

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Speaker 1: to a an American investigative report. Um, that was found

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Speaker 1: and that's in Fortune, right, Yes, that's Unfortune. And so

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Speaker 1: he's arrested first for dessert his post by the Gestapo,

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Speaker 1: and then when he's released by the Gestapo, he's arrested

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Speaker 1: by the Allies on suspicion of working for the Gestapo.

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Speaker 1: And that American investigative report that you mentioned, NOL does

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Speaker 1: give truth to his claims. And while he was languishing

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Speaker 1: wasting away in a pow camp. Uh, Adolph Dostler is

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Speaker 1: very hard at work. He's rebuilding the business and he

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Speaker 1: is making a killing selling shoes, selling quote unquote Jesse

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Speaker 1: Owen shoes. Two American soldiers who all know about the

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Speaker 1: legend very summer Olympics and all want to have the shoes.

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Speaker 1: And it feels to me this is a speculating but

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Speaker 1: told me, tell me if you think this is true.

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Speaker 1: Band that this is a really early example of this

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Speaker 1: kind of endorsement culture in sporting goods and war and

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Speaker 1: any kind of apparel. Right. I really do feel like

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00:20:17,640 --> 00:20:20,120
Speaker 1: this is kind of the model setter for that whole thing,

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00:20:20,520 --> 00:20:23,359
Speaker 1: and this is something that the company would continue to

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Speaker 1: lean heavily into and it would become another sore spot

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Speaker 1: between the brothers as time went on. Absolutely we should

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Speaker 1: also point out I couldn't find anything about Jesse Owens

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Speaker 1: getting any percentage of sales, So I think that was

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Speaker 1: I think that was rough spot for him because he

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Speaker 1: could have made millions. What was a different time, right,

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00:20:43,840 --> 00:20:46,040
Speaker 1: I mean it was like a cutting edge stuff. They

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00:20:46,040 --> 00:20:48,320
Speaker 1: were almost like, yeah, just give me the shoes so

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Speaker 1: I can perform better because other companies weren't making anything

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00:20:51,920 --> 00:20:55,160
Speaker 1: that was quite up to this level of innovation, right, Right.

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Speaker 1: So these guys at first their personalities complementing one another.

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Speaker 1: Then their relationships became strained. Now they hate each other,

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Speaker 1: They loathe and a bore one another, and they can

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00:21:08,080 --> 00:21:11,040
Speaker 1: barely stand each other's presence, which is weird because they

333
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Speaker 1: still both live in the same, very very small town

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Speaker 1: and we see this hate in the historical record. So

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00:21:18,920 --> 00:21:21,800
Speaker 1: Rudy is not taken this on the chin or turning

336
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Speaker 1: the other cheek. He retaliates against his brother in nineteen

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Speaker 1: forty six when Adolph Dossler is hauled before the Deed

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Speaker 1: not Sification Committee and he could be classified as something

339
00:21:36,040 --> 00:21:41,520
Speaker 1: called a belstetter or a profiteer, which means if he

340
00:21:41,720 --> 00:21:44,439
Speaker 1: is proven to have made a lot of profit or

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00:21:44,480 --> 00:21:48,560
Speaker 1: having broken financial laws during wartime, he could have lost

342
00:21:48,560 --> 00:21:53,679
Speaker 1: control of the entire company of Dossler Brothers. And that meant,

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00:21:54,040 --> 00:21:56,920
Speaker 1: at least in Rudy's mind, that he could be appointed

344
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Speaker 1: to run the company. He could maybe even cut out

345
00:21:59,480 --> 00:22:02,280
Speaker 1: his brother in entirely, which is brutal when you consider

346
00:22:02,680 --> 00:22:06,320
Speaker 1: Rudy didn't make the shoes. This is this is very strange.

347
00:22:06,680 --> 00:22:11,040
Speaker 1: So he tried to paint Adolph Dostler in a terrible

348
00:22:11,119 --> 00:22:14,960
Speaker 1: light trying to get control of the company. But they

349
00:22:15,000 --> 00:22:18,800
Speaker 1: still lived under the same roof. Yeah, so he was

350
00:22:18,880 --> 00:22:21,120
Speaker 1: sort of like pointing the finger right at his right

351
00:22:21,119 --> 00:22:26,520
Speaker 1: in himself. Um. And ultimately the Allies determined that neither

352
00:22:26,640 --> 00:22:30,639
Speaker 1: of the Dostler brothers were problematic enough Nazis to really

353
00:22:30,680 --> 00:22:34,240
Speaker 1: mess with. They had bigger Nazi fish to fry. Yeah yeah,

354
00:22:34,400 --> 00:22:38,800
Speaker 1: And the American occupation forces. Actually it sees their villa.

355
00:22:38,920 --> 00:22:41,800
Speaker 1: So all these this, these two families that hate each

356
00:22:41,840 --> 00:22:47,520
Speaker 1: other are living in uh makeshift accommodations in the shoe factory,

357
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Speaker 1: so this is funny. In nineteen eight, they officially split

358
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Speaker 1: the company up and moved to opposite sides of the

359
00:22:55,280 --> 00:22:59,080
Speaker 1: river that bisects this tiny little hamlet in uh In

360
00:22:59,280 --> 00:23:06,800
Speaker 1: Bavaria River oroc. Yeah, and Audi names his company Adidas Adidas, right,

361
00:23:07,600 --> 00:23:12,919
Speaker 1: which is a portman to we were on dangerous ground

362
00:23:12,920 --> 00:23:18,439
Speaker 1: there of his first and last names. And Rudy tries

363
00:23:18,520 --> 00:23:21,639
Speaker 1: to do something similar and at first he calls his

364
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Speaker 1: company Ruda. Now to me, this is a big signpost

365
00:23:27,040 --> 00:23:30,720
Speaker 1: of how uncreative and kind of like rip off e

366
00:23:31,080 --> 00:23:34,080
Speaker 1: Rudy kind of was. That he immediately had to be like, oh,

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Speaker 1: you're gonna make a portmanteau for your company name. Well,

368
00:23:36,680 --> 00:23:39,240
Speaker 1: I'm gonna do the same thing, you know, And because

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00:23:39,280 --> 00:23:42,320
Speaker 1: Adidas is clever, that's a good idea and it sounds

370
00:23:42,520 --> 00:23:44,560
Speaker 1: it sounds good. But you know, he did see the

371
00:23:44,640 --> 00:23:48,040
Speaker 1: light and whether he was counseled by some smart young

372
00:23:48,359 --> 00:23:51,080
Speaker 1: buck in marketing, he changed the name to the the

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00:23:51,160 --> 00:23:54,639
Speaker 1: now much more ubiquitous Puma, which couldn't imagine I mean Ruda.

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00:23:54,920 --> 00:23:57,240
Speaker 1: That sounds that's hard, that's not even fun to say.

375
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Speaker 1: It sounds like years ago, I did an episode for

376
00:24:01,080 --> 00:24:03,960
Speaker 1: Car Stuff on cars behind the Iron Curtain. Remember that

377
00:24:04,000 --> 00:24:07,840
Speaker 1: I was the producer of that producer that's yeah, wow,

378
00:24:08,040 --> 00:24:12,000
Speaker 1: we go way back. But the thing is, Ruda sounds

379
00:24:12,080 --> 00:24:15,359
Speaker 1: like a kind of iron curtain car. It also sounds

380
00:24:15,400 --> 00:24:19,280
Speaker 1: like the prefix for like rudimentary makes me think like

381
00:24:19,280 --> 00:24:22,160
Speaker 1: they're kind of like crappy shoes. Yeah, it just sounds

382
00:24:22,240 --> 00:24:24,879
Speaker 1: very plain, you know. Puma. On the other hand, I

383
00:24:24,920 --> 00:24:30,679
Speaker 1: picture a powerful, you know, prowling beast with speed and

384
00:24:30,760 --> 00:24:35,240
Speaker 1: precision and agility, something that leaps and pounces. Right. So, yes,

385
00:24:36,080 --> 00:24:40,400
Speaker 1: correct decision on Rudy's part to us shed that name

386
00:24:40,800 --> 00:24:44,560
Speaker 1: Ruda and go for something a little bit better. And

387
00:24:44,720 --> 00:24:48,960
Speaker 1: here's something interesting. We mentioned earlier that harz Oh is

388
00:24:49,000 --> 00:24:53,520
Speaker 1: in an area of Germany. It was known for shoemaking. Historically,

389
00:24:53,560 --> 00:24:56,240
Speaker 1: it was one of the primary industries of the area.

390
00:24:56,520 --> 00:24:59,520
Speaker 1: It's no surprise that shoe factories would take off here,

391
00:25:00,160 --> 00:25:04,119
Speaker 1: but eventually most of the town, if not all of

392
00:25:04,160 --> 00:25:07,480
Speaker 1: the town, ends up working for one of these two factories.

393
00:25:08,000 --> 00:25:10,320
Speaker 1: These guys still hate each other, by the way, Oh,

394
00:25:10,400 --> 00:25:15,359
Speaker 1: with a venomous passion, and that that passion extends this

395
00:25:15,680 --> 00:25:17,440
Speaker 1: to me, this was one of the weirdest parts. It

396
00:25:17,560 --> 00:25:20,760
Speaker 1: extends to the employees. Oh man, no, it is. It

397
00:25:20,840 --> 00:25:23,760
Speaker 1: was they created this whole hat field in McCoy's kind

398
00:25:23,760 --> 00:25:27,360
Speaker 1: of atmosphere, in this little town um that was literally

399
00:25:27,400 --> 00:25:30,120
Speaker 1: divided by that river we talked about. I mean, there

400
00:25:30,160 --> 00:25:36,760
Speaker 1: were restaurants, bars, grocery stores specifically designed to just be

401
00:25:36,960 --> 00:25:40,040
Speaker 1: for employees of one company or the other. They were

402
00:25:40,320 --> 00:25:42,520
Speaker 1: I mean, I can't imagine it would have been codified

403
00:25:42,520 --> 00:25:44,159
Speaker 1: in any kind of real way, but there was this

404
00:25:44,240 --> 00:25:47,760
Speaker 1: unspoken idea that they never the twain shall meet. There

405
00:25:47,800 --> 00:25:54,320
Speaker 1: shall be no coupling between Puma and Adida's employees, including yeah,

406
00:25:54,480 --> 00:25:57,600
Speaker 1: romantic pursuits. Yeah, I think that's that's that's yeah, exactly right,

407
00:25:57,640 --> 00:26:03,400
Speaker 1: And certainly marriage would have been hashtag for boating built in. Yeah.

408
00:26:03,520 --> 00:26:08,919
Speaker 1: And there's there's an interesting split in terms of the

409
00:26:08,960 --> 00:26:12,960
Speaker 1: internal workforce as well. So when the Dossler brothers split

410
00:26:13,000 --> 00:26:17,760
Speaker 1: the company up, the employees essentially had to choose they

411
00:26:17,800 --> 00:26:20,240
Speaker 1: could go to Adidas or they could go to Puma.

412
00:26:20,720 --> 00:26:25,159
Speaker 1: Most of the technical people like the actual cobblers stayed

413
00:26:25,200 --> 00:26:29,400
Speaker 1: with Adidas. Most of the salesforce and the admin folks

414
00:26:29,480 --> 00:26:33,959
Speaker 1: went with Puma and it showed pretty quickly and man,

415
00:26:34,160 --> 00:26:39,800
Speaker 1: making it even deeper bitterer family affair. Even the mom

416
00:26:39,880 --> 00:26:44,719
Speaker 1: had to pick sides. Yeah, yeah, who who did she think?

417
00:26:44,800 --> 00:26:47,680
Speaker 1: She went with the elder? Isn't that crazy? Which is

418
00:26:47,720 --> 00:26:50,399
Speaker 1: so crazy because Oddi's the was the idea man. He

419
00:26:50,480 --> 00:26:53,880
Speaker 1: was the Willy Wonka of this whole operation. He started

420
00:26:53,920 --> 00:26:57,880
Speaker 1: it in her abandoned laundry. How could she forsake her

421
00:26:58,440 --> 00:27:03,040
Speaker 1: her young son like at her bright young boy. Yeah,

422
00:27:03,119 --> 00:27:05,920
Speaker 1: I think clearly we have chosen our horse in this race.

423
00:27:06,040 --> 00:27:07,800
Speaker 1: We don't want to be too bias, but we do

424
00:27:07,840 --> 00:27:11,520
Speaker 1: want to be transparent about that. Rudy seems like the worst.

425
00:27:11,600 --> 00:27:15,280
Speaker 1: I'm on team Audi all the way. What about you, Casey.

426
00:27:15,400 --> 00:27:17,840
Speaker 1: I gotta side with the run DMC and Corn. I'm

427
00:27:17,880 --> 00:27:23,080
Speaker 1: going Adidas. It has been adjudicated, Casey on the case.

428
00:27:24,680 --> 00:27:27,639
Speaker 1: I love that segment. Have you seen that shirt design

429
00:27:27,640 --> 00:27:30,639
Speaker 1: that's floating around on the Facebook And no spoilers, guys,

430
00:27:30,640 --> 00:27:32,919
Speaker 1: but it's happening and I think it's going to have

431
00:27:33,000 --> 00:27:35,920
Speaker 1: some French on it. Check it out. Go to Ridiculous

432
00:27:36,000 --> 00:27:40,119
Speaker 1: Historians our community page, where you can see some A

433
00:27:40,280 --> 00:27:44,280
Speaker 1: plus memes as well. So let's let's pause for a

434
00:27:44,280 --> 00:27:48,560
Speaker 1: second before before we get into even more approbrium. There

435
00:27:48,680 --> 00:27:51,680
Speaker 1: is an interesting story about how they make how they

436
00:27:51,720 --> 00:27:55,920
Speaker 1: decide the iconic shoes, right, because clearly the Adidas or

437
00:27:55,920 --> 00:27:58,639
Speaker 1: the Pumas you buy today do not look like the

438
00:27:58,760 --> 00:28:01,320
Speaker 1: shoes the Jesse Owens. Oh no, like I said, I

439
00:28:01,359 --> 00:28:05,840
Speaker 1: mean you see on this amazing design blog design boom Um,

440
00:28:05,880 --> 00:28:09,680
Speaker 1: just the evolution of these shoes. And even as far

441
00:28:09,720 --> 00:28:12,280
Speaker 1: as it goes no, it's cool. You actually when you

442
00:28:12,320 --> 00:28:14,679
Speaker 1: start when it becomes Adidas because this this uh, this

443
00:28:14,760 --> 00:28:18,240
Speaker 1: site is particularly devoted to oddies designs, so they've obviously

444
00:28:18,320 --> 00:28:20,919
Speaker 1: chosen sides as well, you start to see more of

445
00:28:20,960 --> 00:28:24,280
Speaker 1: a fashion trend kind of coming into play. Spikes are

446
00:28:24,400 --> 00:28:28,120
Speaker 1: less pronounced, spikes are less pronounced, there's more color. They

447
00:28:28,160 --> 00:28:31,600
Speaker 1: have that like even in like sixty four um, you

448
00:28:31,720 --> 00:28:34,280
Speaker 1: have the the designs that use that kind of more

449
00:28:34,520 --> 00:28:38,200
Speaker 1: um Swede blue swede look. And then they've got the

450
00:28:38,240 --> 00:28:41,720
Speaker 1: little kind of stripes along the side, much more traditional.

451
00:28:41,840 --> 00:28:45,400
Speaker 1: Then you start seeing those like iconic like gold colored ones.

452
00:28:45,440 --> 00:28:48,680
Speaker 1: It's called the Azteca Gold Model. Um, and that's as

453
00:28:48,720 --> 00:28:51,240
Speaker 1: far as this blog goes. But yeah, so it took

454
00:28:51,280 --> 00:28:53,280
Speaker 1: like into the sixties for for them to really start

455
00:28:53,320 --> 00:28:56,320
Speaker 1: getting that iconic look that we know today from Adidas. Yeah,

456
00:28:56,360 --> 00:28:59,840
Speaker 1: and so we do have this story behind that iconic

457
00:29:00,400 --> 00:29:05,800
Speaker 1: three stripe arrangement on Adidas. So they had those strips

458
00:29:05,840 --> 00:29:08,720
Speaker 1: before and earlier versions of the shoe, but they weren't

459
00:29:08,720 --> 00:29:11,480
Speaker 1: really noticeable. They were the same color, like he said before,

460
00:29:11,520 --> 00:29:15,240
Speaker 1: the gold, before the blue and the white. So Audie

461
00:29:15,360 --> 00:29:19,440
Speaker 1: decided that the strips should be painted some other color

462
00:29:19,560 --> 00:29:21,760
Speaker 1: to make them look like stripes, and that this would

463
00:29:21,760 --> 00:29:25,040
Speaker 1: be the Adidas trademark. And so he made sample shoes,

464
00:29:25,120 --> 00:29:27,479
Speaker 1: some with two, some with three, some with four or

465
00:29:27,520 --> 00:29:30,600
Speaker 1: even as many as six stripes apiece, And then he

466
00:29:30,680 --> 00:29:32,840
Speaker 1: asked his wife and his sister in law to pick

467
00:29:32,880 --> 00:29:36,120
Speaker 1: which ones they liked best. They ended up saying that

468
00:29:36,280 --> 00:29:39,320
Speaker 1: four stripes is too many, it felt too busy, and

469
00:29:39,400 --> 00:29:42,160
Speaker 1: so on their advice, he went with the three stripe

470
00:29:42,280 --> 00:29:45,400
Speaker 1: design over at Puma. By the way, just to be fair,

471
00:29:45,720 --> 00:29:49,680
Speaker 1: Rudy had a couple of different depictions. He thought of

472
00:29:49,720 --> 00:29:53,320
Speaker 1: maybe having a Puma jumping through capital d but eventually

473
00:29:53,360 --> 00:29:58,000
Speaker 1: he just settled on the company's signature horizontal stripe, which

474
00:29:58,000 --> 00:30:00,600
Speaker 1: they call a form stripe. Man, and you have just

475
00:30:01,120 --> 00:30:06,920
Speaker 1: really expanded my sneaker head Oh no, oh, no, actual

476
00:30:06,960 --> 00:30:10,240
Speaker 1: sneaker heads who are listening to this. YEA. Hopefully you

477
00:30:10,400 --> 00:30:13,000
Speaker 1: find this of interest. Hopefully, but really, if you are

478
00:30:13,040 --> 00:30:15,320
Speaker 1: a sneaker head, I cannot I know I'm harping on it,

479
00:30:15,360 --> 00:30:18,640
Speaker 1: but I cannot recommend highly enough this Design Boom blog

480
00:30:18,960 --> 00:30:23,360
Speaker 1: because each shoe has very specific information about like some

481
00:30:23,400 --> 00:30:26,080
Speaker 1: of the design features, and there are some very specific

482
00:30:26,160 --> 00:30:28,160
Speaker 1: kind of jargon e terms that I was unaware of

483
00:30:28,200 --> 00:30:30,040
Speaker 1: that folks that are into that world might be a

484
00:30:30,080 --> 00:30:32,440
Speaker 1: little more hip too, so I recommend checking that out.

485
00:30:37,360 --> 00:30:39,720
Speaker 1: We should also mention I think we talked about this

486
00:30:39,760 --> 00:30:42,960
Speaker 1: a little bit off air. The entire time this story

487
00:30:43,040 --> 00:30:47,840
Speaker 1: is taking place, like since forty eight, they are suing

488
00:30:47,880 --> 00:30:49,880
Speaker 1: the pants off each other, right or trying to. I

489
00:30:49,920 --> 00:30:54,680
Speaker 1: mean pretty much just a NonStop torrent of lawsuits UM.

490
00:30:54,720 --> 00:30:55,920
Speaker 1: And I don't know if you were able to find

491
00:30:55,920 --> 00:31:00,800
Speaker 1: anything specific Ben or any specific UM documentation, but I

492
00:31:00,840 --> 00:31:04,240
Speaker 1: would conjecture I would hazard to guess that a lot

493
00:31:04,280 --> 00:31:08,520
Speaker 1: of it was around Rudy possibly nicking some of these

494
00:31:08,520 --> 00:31:15,480
Speaker 1: designs from his clearly more sneaker headed brother, ADDI, Oh yeah, absolutely.

495
00:31:15,680 --> 00:31:20,600
Speaker 1: And as this stuff is happening, Adidas and Puma are

496
00:31:20,680 --> 00:31:24,360
Speaker 1: both growing as companies. The town is getting further and

497
00:31:24,440 --> 00:31:28,600
Speaker 1: further and further divided. It becomes known as did you

498
00:31:28,600 --> 00:31:32,480
Speaker 1: see this nickname? No? Oh? Yeah, the bent Next, Yes,

499
00:31:32,560 --> 00:31:36,320
Speaker 1: the town of bent Next. Because, according to the story,

500
00:31:36,840 --> 00:31:38,840
Speaker 1: if you were walking around town and you saw some

501
00:31:38,920 --> 00:31:41,320
Speaker 1: when you didn't know, you would look at their shoes

502
00:31:41,480 --> 00:31:44,080
Speaker 1: before you decided whether to talk to them. If you

503
00:31:44,120 --> 00:31:47,360
Speaker 1: were a Puma person and they wore pumas, you're in Yeah.

504
00:31:47,360 --> 00:31:51,280
Speaker 1: That is just crazy how it's such a specific industry

505
00:31:51,320 --> 00:31:54,640
Speaker 1: and such a small town to be divided so and

506
00:31:54,680 --> 00:31:58,600
Speaker 1: have such a very interesting way of identifying and easy, right,

507
00:31:58,680 --> 00:32:00,520
Speaker 1: you could just look at the other person's US and say,

508
00:32:00,640 --> 00:32:03,200
Speaker 1: I know what team you're on, buddy. Here's how deep

509
00:32:03,240 --> 00:32:05,960
Speaker 1: it went. This is something I found. I only found

510
00:32:06,000 --> 00:32:09,000
Speaker 1: this in one place, so I hope it's true, but

511
00:32:09,040 --> 00:32:12,160
Speaker 1: I couldn't confirm me yet. Apparently each side had their

512
00:32:12,200 --> 00:32:15,800
Speaker 1: own tombstone carvers. Ye, that will come into play a

513
00:32:15,880 --> 00:32:19,840
Speaker 1: little bit later. I did find an article on a

514
00:32:19,880 --> 00:32:23,320
Speaker 1: blog called Duets blog that deals with the intersection of

515
00:32:23,360 --> 00:32:26,640
Speaker 1: creativity and the law, and it talks about how a

516
00:32:26,720 --> 00:32:30,160
Speaker 1: lot of the lawsuits between Puma and Adidas were in fact,

517
00:32:30,760 --> 00:32:35,600
Speaker 1: uh quibbling over that three stripe design that you mentioned

518
00:32:35,600 --> 00:32:39,560
Speaker 1: earlier and went into um Apparently Puma, in a burst

519
00:32:39,560 --> 00:32:43,640
Speaker 1: of creativity made it a four stripe design um to

520
00:32:43,760 --> 00:32:46,680
Speaker 1: just you know, one one stripe better in the mind

521
00:32:46,760 --> 00:32:49,440
Speaker 1: of in the mind of Rudy. Not to mention the

522
00:32:49,480 --> 00:32:52,840
Speaker 1: fact that we talked about earlier, how there was this

523
00:32:53,040 --> 00:32:57,560
Speaker 1: um focus on getting these athletes to endorse these products, right,

524
00:32:57,880 --> 00:33:01,400
Speaker 1: and that continued and became a game of one upsmanship

525
00:33:01,480 --> 00:33:05,160
Speaker 1: between Addie and Rudy as their respective companies kind of

526
00:33:05,200 --> 00:33:08,280
Speaker 1: started to gain steam on their own. And this continued

527
00:33:08,360 --> 00:33:13,640
Speaker 1: on throughout the years. When Addie actually turned down the

528
00:33:13,680 --> 00:33:17,400
Speaker 1: idea of sponsoring this young up and coming tennis player

529
00:33:17,400 --> 00:33:19,959
Speaker 1: by the name of Boris Becker. If you've heard of him,

530
00:33:19,960 --> 00:33:21,720
Speaker 1: he was a big deal in the in the eighties

531
00:33:21,760 --> 00:33:25,760
Speaker 1: and in the nineties. UM. And so just just as

532
00:33:25,800 --> 00:33:29,640
Speaker 1: a you know, act of pure one upsmanship, Rudy signed him,

533
00:33:29,680 --> 00:33:32,640
Speaker 1: not because he thought he was awesome or he saw

534
00:33:33,000 --> 00:33:35,760
Speaker 1: any promise in him. He just wanted to piss off

535
00:33:35,800 --> 00:33:38,400
Speaker 1: his brother. Um. And this is from a fantastic article

536
00:33:38,480 --> 00:33:42,160
Speaker 1: in the Telegraph called Addas and Puma. Bury the hatchet

537
00:33:42,200 --> 00:33:44,960
Speaker 1: after sixty years of brothers feud? What Bury the hatchet? Ben?

538
00:33:45,000 --> 00:33:47,520
Speaker 1: What does that mean? It means that the brothers died.

539
00:33:50,560 --> 00:33:53,840
Speaker 1: And remember that that tombstone carver you were talking about, Well,

540
00:33:53,880 --> 00:33:58,480
Speaker 1: those respective tombstone carvers carved those respective tombstones on polar

541
00:33:58,520 --> 00:34:02,560
Speaker 1: opposite sides of the town. Yes, that's correct. Rudy Dossler,

542
00:34:02,680 --> 00:34:06,440
Speaker 1: the elder of the Dossiler brothers, died on October nineteen

543
00:34:06,520 --> 00:34:10,719
Speaker 1: seventy four of lung cancer. He was seventy six. Uh.

544
00:34:10,800 --> 00:34:14,880
Speaker 1: The priest called his little brother Adolf to his side,

545
00:34:15,360 --> 00:34:19,120
Speaker 1: and they did not squash the beef. As far as

546
00:34:19,200 --> 00:34:23,920
Speaker 1: we know. Adolf himself expired four years later, he was

547
00:34:24,239 --> 00:34:27,560
Speaker 1: seventy eight. Ben, I want to correct myself here. I

548
00:34:27,560 --> 00:34:29,640
Speaker 1: think I said earlier that there were separate cemeteries and

549
00:34:29,640 --> 00:34:31,160
Speaker 1: opposite side of the town. That seems to be not

550
00:34:31,280 --> 00:34:33,439
Speaker 1: quite right. They just made sure that in the town

551
00:34:33,480 --> 00:34:36,440
Speaker 1: cemetery they were as far away from one another as possible,

552
00:34:36,719 --> 00:34:42,920
Speaker 1: symbolically as to the telegraph rights, symbolically representing their unending hatred,

553
00:34:43,560 --> 00:34:46,360
Speaker 1: so they did it on purpose. Can you imagine that

554
00:34:46,400 --> 00:34:50,520
Speaker 1: deathbed conversation? Man? Yeah, and I cannot know. I cannot

555
00:34:50,520 --> 00:34:54,640
Speaker 1: and I cannot imagine. I mean, the circumstances were pretty insane.

556
00:34:54,840 --> 00:34:57,200
Speaker 1: You're talking about a lot of money, a lot of

557
00:34:57,680 --> 00:35:03,480
Speaker 1: intellectual property. Um, a weird power dynamic, weird familial relations,

558
00:35:03,520 --> 00:35:06,000
Speaker 1: not to mention being in the heart of one of

559
00:35:06,040 --> 00:35:09,480
Speaker 1: the most brutal conflicts in the history of the world,

560
00:35:09,480 --> 00:35:12,560
Speaker 1: if not the most brutal conflict in history of the world.

561
00:35:12,840 --> 00:35:15,160
Speaker 1: So you know, lots lots of factors at play here.

562
00:35:15,600 --> 00:35:18,879
Speaker 1: But um, I did read in that Vice article that

563
00:35:19,400 --> 00:35:23,000
Speaker 1: the brothers purportedly never spoke to each other again. But

564
00:35:23,080 --> 00:35:25,879
Speaker 1: then there are in hints that maybe they did here

565
00:35:25,920 --> 00:35:28,520
Speaker 1: and there from time to time throughout their lives. But

566
00:35:28,560 --> 00:35:31,520
Speaker 1: it's certainly never smoothed things over. But there's a really

567
00:35:31,560 --> 00:35:35,440
Speaker 1: good quote from a book called Sneaker Wars, The Enemy

568
00:35:35,480 --> 00:35:38,040
Speaker 1: Brothers who founded Adidas and Pumas and the family Feud

569
00:35:38,200 --> 00:35:42,160
Speaker 1: that Forever changed the Business of Sports, by Barbara smit

570
00:35:42,600 --> 00:35:45,359
Speaker 1: And it is a quote from Rudolph Dossler Uh much

571
00:35:45,440 --> 00:35:48,640
Speaker 1: later in his life. Um, and he says this the

572
00:35:48,719 --> 00:35:52,520
Speaker 1: relation to my brother was ideal from nineteen four till

573
00:35:52,640 --> 00:35:56,200
Speaker 1: nineteen thirty three. Then his young wife tried to interfere

574
00:35:56,239 --> 00:35:59,799
Speaker 1: in business matters, although she with her sixteen years had

575
00:36:00,160 --> 00:36:05,239
Speaker 1: experience at all, and the warfare began. Wow. So it

576
00:36:05,360 --> 00:36:08,160
Speaker 1: was probably a situation where he said I hate your wife,

577
00:36:08,400 --> 00:36:12,680
Speaker 1: like a Yoko Beatles kind of situation. Maybe maybe that's

578
00:36:12,760 --> 00:36:17,160
Speaker 1: the needle in the conflict taste that here. We do

579
00:36:17,320 --> 00:36:21,799
Speaker 1: know that the feud carried on to later generations, and

580
00:36:21,840 --> 00:36:26,960
Speaker 1: the brothers had notoriously bad relationships with their children as well.

581
00:36:27,000 --> 00:36:30,400
Speaker 1: I was reading a pretty interesting article in The Guardian

582
00:36:30,880 --> 00:36:35,040
Speaker 1: that talked about this uh Adidas versus Puma, the bitterer

583
00:36:35,239 --> 00:36:39,800
Speaker 1: rivalry that runs and runs, and in this they explore

584
00:36:39,800 --> 00:36:43,680
Speaker 1: the problems that the brothers had almost universally relating to

585
00:36:43,800 --> 00:36:49,040
Speaker 1: family members. So Audi always fought with his son and heir,

586
00:36:49,320 --> 00:36:54,239
Speaker 1: a guy named Horse Dostler, and eventually banished him to France.

587
00:36:54,440 --> 00:36:58,040
Speaker 1: Banished him, Yeah, he banished him to work on a

588
00:36:58,080 --> 00:37:00,680
Speaker 1: shoe factory that was failing losing a ton of money.

589
00:37:00,920 --> 00:37:03,480
Speaker 1: He turned it into a money maker that he built

590
00:37:03,480 --> 00:37:07,000
Speaker 1: a thing called Adidas France that rivaled the rest of

591
00:37:07,000 --> 00:37:10,479
Speaker 1: Adidas but it wasn't good enough for his dad. And

592
00:37:10,920 --> 00:37:15,360
Speaker 1: Rudy over at Puma had a son named Armand Dassler.

593
00:37:15,600 --> 00:37:18,319
Speaker 1: It was his oldest son and heir. He routinely made

594
00:37:18,360 --> 00:37:21,680
Speaker 1: fun of him in front of other company executives. Uh.

595
00:37:21,719 --> 00:37:24,880
Speaker 1: And he was going crazy because he saw his cousin

596
00:37:24,960 --> 00:37:30,799
Speaker 1: Horst succeeding at Adidas. So Armand finally exiled himself to

597
00:37:31,000 --> 00:37:34,360
Speaker 1: Salzburg to run a Puma factory there. And then he

598
00:37:34,400 --> 00:37:37,400
Speaker 1: started selling shoes on the US market, which his father

599
00:37:37,560 --> 00:37:42,600
Speaker 1: had forbidden him to do. And when Rudy died in

600
00:37:43,560 --> 00:37:46,239
Speaker 1: four his oldest son was startled to learn he had

601
00:37:46,280 --> 00:37:52,120
Speaker 1: been written out of the will. That's cold many Well,

602
00:37:52,160 --> 00:37:56,280
Speaker 1: after all this bad blood and bitter familial feuding, surely

603
00:37:56,320 --> 00:37:59,800
Speaker 1: there's a silver lining here somewhere right then, it's somewhere

604
00:37:59,840 --> 00:38:02,040
Speaker 1: in the end zone of this story, on the on

605
00:38:02,080 --> 00:38:05,839
Speaker 1: the pitch. Yeah, maybe uh laid on me bro. Well,

606
00:38:05,960 --> 00:38:08,920
Speaker 1: the two companies do still exist in that same tiny

607
00:38:08,960 --> 00:38:12,120
Speaker 1: town of twenty um harz Oh. I'm not gonna even

608
00:38:12,160 --> 00:38:13,560
Speaker 1: try to pronounce it again because I don't have it

609
00:38:13,560 --> 00:38:16,759
Speaker 1: in front of me. Um. But in two thousand nine,

610
00:38:17,560 --> 00:38:20,879
Speaker 1: the company's kind of put their differences aside, and then

611
00:38:20,920 --> 00:38:24,680
Speaker 1: this this this really brutal history of one upsmanship aside

612
00:38:25,160 --> 00:38:29,960
Speaker 1: and stepped out to play a friendly soccer game, whereas

613
00:38:30,000 --> 00:38:32,520
Speaker 1: the Europeans call it a football uh. And it was

614
00:38:32,600 --> 00:38:37,360
Speaker 1: to support the Piece One Day Organization UM, which chose

615
00:38:37,400 --> 00:38:41,120
Speaker 1: September twenty one of two thousand nine as the first,

616
00:38:41,160 --> 00:38:45,000
Speaker 1: I believe, of an annual day of non violence. So um.

617
00:38:45,000 --> 00:38:48,440
Speaker 1: But then this article in the Telegraph ends with the

618
00:38:48,560 --> 00:38:53,400
Speaker 1: very knowing little Kicker line quote but despite the friendly handshakes,

619
00:38:53,719 --> 00:38:56,160
Speaker 1: those who know the townspeople say it will take more

620
00:38:56,160 --> 00:39:00,080
Speaker 1: than one game of soccer to bury the hatchet. And

621
00:39:00,960 --> 00:39:04,760
Speaker 1: business terms, Adidas, if you just look at the numbers,

622
00:39:04,840 --> 00:39:07,120
Speaker 1: is by far the larger company. I think in two

623
00:39:07,160 --> 00:39:10,279
Speaker 1: thousand nine they had thirty nine thousand employees compared to

624
00:39:10,280 --> 00:39:13,960
Speaker 1: Puma's nine thousand. But Puma says they're not hurting. They

625
00:39:14,000 --> 00:39:18,240
Speaker 1: have a great reputation for getting the endorsements of world

626
00:39:18,280 --> 00:39:21,200
Speaker 1: famous athletes like use same bolt was one of the

627
00:39:21,640 --> 00:39:24,000
Speaker 1: one of the more recent ones. And that's a legacy

628
00:39:24,040 --> 00:39:27,040
Speaker 1: that's just carried over from the old Dostler Brothers days.

629
00:39:27,160 --> 00:39:30,400
Speaker 1: So very very forward thinking. And I did read somewhere

630
00:39:30,480 --> 00:39:34,799
Speaker 1: the While Adidas maybe wasn't the first custom sneaker company,

631
00:39:34,840 --> 00:39:37,920
Speaker 1: they were the first to like man mass produce and

632
00:39:37,960 --> 00:39:40,640
Speaker 1: sell them to the public. Because you make a custom

633
00:39:40,640 --> 00:39:43,160
Speaker 1: sneaker designed for an athlete, there was a time where

634
00:39:43,160 --> 00:39:46,520
Speaker 1: it was literally a custom product designed for an individual.

635
00:39:46,960 --> 00:39:51,120
Speaker 1: Now these custom products, people want them on their feet,

636
00:39:51,280 --> 00:39:53,319
Speaker 1: even though they are not Hussain Bolt, even though they

637
00:39:53,320 --> 00:39:56,040
Speaker 1: are not Michael Jordan's, you know, makes them feel a

638
00:39:56,080 --> 00:39:59,760
Speaker 1: little bit closer to their heroes. Yeah, like Reebok pumps,

639
00:40:00,160 --> 00:40:05,640
Speaker 1: you know, remember those lights? Oh yeah, easies. It's an

640
00:40:05,640 --> 00:40:09,480
Speaker 1: interesting pattern, and it makes me think that we found

641
00:40:10,920 --> 00:40:12,960
Speaker 1: a crazy piece of history that a lot of people

642
00:40:13,080 --> 00:40:15,920
Speaker 1: don't know. If you are listening to this, gosh, I

643
00:40:15,920 --> 00:40:18,120
Speaker 1: hope someone out here is. If you're listening to this

644
00:40:18,200 --> 00:40:22,840
Speaker 1: and you're wearing Adidas and Pumas, Adidas or Pumas, I

645
00:40:22,840 --> 00:40:24,640
Speaker 1: don't know how you'd wear. I guess one on one

646
00:40:24,640 --> 00:40:26,839
Speaker 1: ft one on the other. That would look ridiculous. It's

647
00:40:27,160 --> 00:40:30,400
Speaker 1: very forward fashion, I think. But if you're wearing those,

648
00:40:30,440 --> 00:40:34,440
Speaker 1: be aware that you are treading on strange history with

649
00:40:34,560 --> 00:40:37,840
Speaker 1: each step. You take a waxing poetic here, just because

650
00:40:37,880 --> 00:40:40,760
Speaker 1: it's such an interesting story and the image of treading.

651
00:40:41,000 --> 00:40:44,480
Speaker 1: We're talking about shoes that works quite nicely. Yeah yeah, oh,

652
00:40:44,520 --> 00:40:48,880
Speaker 1: thanks man, and we hope that you enjoyed this episode

653
00:40:48,880 --> 00:40:51,799
Speaker 1: as much as we enjoyed making it. No again, you know,

654
00:40:51,880 --> 00:40:54,080
Speaker 1: I don't want to blow up your spot, but happy

655
00:40:54,120 --> 00:40:57,600
Speaker 1: birthday man. We'll have a drink after work maybe. Yeah. Yeah,

656
00:40:57,680 --> 00:40:59,960
Speaker 1: let's see. Let's look into that case here you down,

657
00:41:00,320 --> 00:41:03,160
Speaker 1: let's do it all right? Well, Casey is spoken, and

658
00:41:03,200 --> 00:41:06,080
Speaker 1: of course we want to thank you Casey for helping

659
00:41:06,160 --> 00:41:08,080
Speaker 1: us out as always, thanks for saving the show. We

660
00:41:08,160 --> 00:41:11,759
Speaker 1: want to thank our research associate Ease Jeff Cope. Also

661
00:41:11,760 --> 00:41:15,080
Speaker 1: want to thank Alex Williams, who composed our theme and

662
00:41:15,400 --> 00:41:17,359
Speaker 1: um yeah, we want to thank you for joining us

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00:41:17,360 --> 00:41:19,799
Speaker 1: for another episode of ridiculous history. Stay tuned for our

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00:41:19,840 --> 00:41:22,319
Speaker 1: next episode where we blow up the moon try to.

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00:41:23,640 --> 00:41:24,560
Speaker 1: We'll see it then, folks,