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Speaker 1: Afrotech Conference is back and return to Eights Town, Houston, Texas,

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Speaker 1: from October twenty seventh through thirty first, twenty twenty five

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Speaker 1: at the George R. Brown Convention Center. For years, Afrotech

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Speaker 1: has been to go to experience for black tech innovators, founders, engineers,

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Speaker 1: creators and investors. In twenty twenty five is shaping up

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Speaker 1: to be the biggest year yet, though with fortyzery tenees expected.

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Speaker 1: This year's conference will feature five days of dynamic programming

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Speaker 1: across six curator stages, from discovery to executive leadership. Join

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Speaker 1: us to hear from industry leaders at the forefront of change,

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Speaker 1: learn from top ten engineers and designers, and connect with

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Speaker 1: recruiters from nearly two hundred companies. This year, we're digging

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Speaker 1: deeper into what's next with tracks exploring AI and machine learning,

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Speaker 1: mad tech and health equity, cybersecurity, climate tech, and much more.

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Speaker 1: Whether you're launching your first startup, pivoting into a new role,

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Speaker 1: or scaling as an execut there's something here for you.

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Speaker 1: Tickets and moving fast to keep your spot nowt at

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Speaker 1: Afrotech Conference. Dot Com Black Tech Green Money will Lucas

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Speaker 1: here back the other one This one I'm excited about

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Speaker 1: because most of this audience you may not know who

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Speaker 1: he is, but I guarantee your kids want to be him.

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Speaker 1: I guarantee that Rod's on the show today. Gen Z's

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Speaker 1: next streaming phenomenon. Two million followers in counting, including a

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Speaker 1: dedicated almost half a million. It might be half a

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Speaker 1: million by now Twitch subscribers, but Rod's on the show.

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Speaker 1: Welcome to the show man.

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Speaker 2: I appreciate you will so how you feeling.

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Speaker 1: I'm feeling great. It's good to have you. And I'm

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Speaker 1: so excited about this conversation because you are you are

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Speaker 1: in a position so many people want to be in

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Speaker 1: by having a large online following. And I want to

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Speaker 1: talk about the early days of streaming, because earlier days

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Speaker 1: of your streaming, because not everybody you don't just start

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Speaker 1: with half a million Twitch followers like you got to

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Speaker 1: grow that. And you've been creating content for more than

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Speaker 1: seven years now. And so in those early days of

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Speaker 1: you know, having small numbers two people watching or no

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Speaker 1: people watching, to ten people watchington ten to people watching?

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Speaker 1: What kept you consistent in what did you do in

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Speaker 1: order to grow the audience?

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Speaker 3: What really kept me consistent is really my ability to

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Speaker 3: not do it for the money. Like when you're growing

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Speaker 3: up and you're looking for tips and stuff, you know

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Speaker 3: a lot of people say, like, you know, you can't

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Speaker 3: do it for the money, and you don't understand it

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Speaker 3: until you like get in that position. A lot of

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Speaker 3: people see like the end product, they see the end result,

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Speaker 3: they see like where I'm at now, and they be like, nah,

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Speaker 3: let me get to it. And then after a month

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Speaker 3: of like not being where I'm at now, it's like, Yo,

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Speaker 3: it's not working. It's like it's not working for what

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Speaker 3: you desire. But it is working because you went from

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Speaker 3: zero to ten. You made your first. You feel me

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Speaker 3: you made your first. You multiplied it. You feel me

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Speaker 3: like you had one and then it was ten people

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Speaker 3: and then it's gonna be twenty five and fifty.

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Speaker 2: So I just kept going because.

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Speaker 3: I genuinely like making people laugh and making good content,

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Speaker 3: Like I like thinking that I'm creative, more creative than

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Speaker 3: other creators and making the better content.

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Speaker 2: I'm competitive too.

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Speaker 1: Yeah, do you feel like too many people give up

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Speaker 1: too soon on their streaming dreams.

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Speaker 3: A lot of people give up too soon, and that's

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Speaker 3: the reason it's not oversaturated. A lot of people think

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Speaker 3: stream oversaturated is not because most people don't give up.

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Speaker 1: So what what would you say to somebody who's been

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Speaker 1: on YouTube for you know, let's say two years, and

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Speaker 1: they've been maybe posting every two weeks and they're like,

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Speaker 1: they're still hitting you know, three views, you know on

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Speaker 1: those on those videos, and I maybe it at some

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Speaker 1: point is like maybe the content to them is interesting

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Speaker 1: or maybe they're not doing something right on how you

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Speaker 1: use these platforms, What would you say to somebody who's

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Speaker 1: been using it for years posting at least consistently, maybe

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Speaker 1: not the most that they could be posting. They could

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Speaker 1: be posting more often, but they should not see any

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Speaker 1: growth mm.

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Speaker 3: I would say, make a checklist of things that you

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Speaker 3: know should be done to take your stream or your

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Speaker 3: content to the next level, and just ask yourself if

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Speaker 3: you got all of that. And then a lot of

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Speaker 3: people like to downplay those steps, like I'll ask streamers like,

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Speaker 3: you know, are you still streaming off?

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Speaker 2: For webcam? Webcam is fifty dollars, so it's a good

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Speaker 2: entry level.

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Speaker 3: But like we to the point where everybody has cameras now,

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Speaker 3: so do somebody want to really click in and see

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Speaker 3: a webcam stream in twenty twenty five, you know, like,

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Speaker 3: is your audio bad? Did you upgrade your equipment? Are

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Speaker 3: you investing in yourself when the last time you stepped

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Speaker 3: outside your house? And then what was the idea?

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Speaker 2: Right there?

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Speaker 3: I would say, keep looking at your old video and

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Speaker 3: try to beat that. I was just telling my friend

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Speaker 3: that You're like, how do you come up with new ideas?

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Speaker 3: And I was like, they just refined versions of my

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Speaker 3: like past failures, so like stuff that didn't work and

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Speaker 3: stuff that may have worked, but it didn't work on

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Speaker 3: a scale that I'm trying to achieve now, like it

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Speaker 3: may have gotten me two thousand stuffs, but now, like

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Speaker 3: I did last month, I'm going for thirty thousand.

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Speaker 2: So that ain't gonna work.

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Speaker 3: So let's refine it, you know, So just keep finding

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Speaker 3: your word, keep upgrading it, because it's not the best word.

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Speaker 2: The best word could be viral. It ain't the best word.

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Speaker 1: It's not what you just said reminded me of. It's

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Speaker 1: not a quote, but it's a statement by Will Smith,

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Speaker 1: and he was talking about he was on his way

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Speaker 1: to get an oscar, his first oscar, and he was

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Speaker 1: talking about how he went back to the history of

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Speaker 1: movies and like looked at all the movies that have

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Speaker 1: the lead actor winning an oscar, and he realized it

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Speaker 1: was like when you portray somebody else, and so he

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Speaker 1: was like, Okay, I'm gonna go play somebody else. So

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Speaker 1: he got Muhammad Ali and that's when he won his oscar.

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Speaker 1: So what you're saying is what I hear you saying,

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Speaker 1: is like you really got to watch the game tape,

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Speaker 1: watch the film and go back and research your own stuff.

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Speaker 2: Yes, research your own stuff.

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Speaker 3: And if once you learn how to research your own stuff,

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Speaker 3: research other streamers and see what they do good that

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Speaker 3: you don't do, it's very it's very good to study

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Speaker 3: the competition, Like it's good to study the competition because

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Speaker 3: you need to know like what other streamers are doing

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Speaker 3: that you just because if you feel like you're the best,

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Speaker 3: what are they doing that you're not? You see what

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Speaker 3: I'm saying, Like, obviously it's something and it's real. It's

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Speaker 3: real easy to feel like bad for yourself in the

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Speaker 3: content game and be like, yo, it's just not working

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Speaker 3: and it's just an excuse.

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Speaker 1: One of the tactics that I don't want to blow pass.

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Speaker 1: But you mentioned it a second ago. In how people

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Speaker 1: are investing in themselves and where they're shooting. You talked

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Speaker 1: about how like the change of location, So I learned

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Speaker 1: by watching other YouTubers particularly talk about you know, when

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Speaker 1: you walk from room to room in the video, that

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Speaker 1: makes it interesting, like behind it that the scenery is changing.

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Speaker 1: So can you talk more about like those tactical things

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Speaker 1: you can do to make just the visuals more entertaining.

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Speaker 3: Yeah, So as far as streaming, I'm a translated to

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Speaker 3: streaming because that's my forte But like even my background,

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Speaker 3: I won't have my background the same too long because

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Speaker 3: then it becomes like, yeah, we want it to be

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Speaker 3: engraved in their mind that this is Rid's room that

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Speaker 3: he's streaming in. But maybe sometimes want to theme it,

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Speaker 3: and then maybe we want whole new emotes in the chat,

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Speaker 3: and then maybe we want to stay in that room

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Speaker 3: for twenty minutes and have them think they're staying in

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Speaker 3: that room and they're walking the hallway and they never

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Speaker 3: saw my hallway. So even if I'm talking about the

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Speaker 3: same thing I was gonna talk about in my room,

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Speaker 3: it's now moving now, so it's just a little more

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Speaker 3: interesting and they feel like they're going on a journey

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Speaker 3: rather than you know, sitting still and maybe when I

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Speaker 3: go into that hallway, it's a special guest in the hallway.

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Speaker 3: And instead of bringing the special guests in the room

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Speaker 3: like we do every single time, we got them in

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Speaker 3: the hallway. And when we go downstairs, we're gonna cook,

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Speaker 3: and we never cooked, and we're not gonna eat the

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Speaker 3: food back in the room. We're gonna eat in the

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Speaker 3: backyard where I got cheers set up and stuff like that.

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Speaker 3: So it just take you on a journey. You gotta

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Speaker 3: think if you're watching something, if you're watching a TV show,

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Speaker 3: imagine a TV show being in the same spot. Every

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Speaker 3: actor come in the same room and everything is happening

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Speaker 3: in the same spot.

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Speaker 2: It would be boring, it'd be born.

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Speaker 3: So like it's a thing where it's like, you know,

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Speaker 3: you definitely want to get their eyes moving and adjusting

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Speaker 3: to like new settings and new characters. And it don't

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Speaker 3: even got to be the most famous, ain't got to

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Speaker 3: be drink. But even if it's your brother, they never

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Speaker 3: met your brother, and the way your brother act ain't

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Speaker 3: how you act.

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Speaker 2: And that's a new character to your stream.

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Speaker 3: That's a new character you know that they know you

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Speaker 3: for and that's somebody that only you can bring on

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Speaker 3: to the thing, and that just give an opportunity to

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Speaker 3: the people around you to become a part of your

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Speaker 3: world and all that.

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Speaker 1: How do you encourage people who are new to streaming,

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Speaker 1: new to video at all, you know, new to showing

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Speaker 1: themselves online, how to get comfortable doing it?

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Speaker 3: How to get comfortable I think you gotta definitely get

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Speaker 3: comfortable with I started with YouTube, so I got comfortable

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Speaker 3: talking to that camera first before I even got to,

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Speaker 3: you know, to the point where I'm at. And I've

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Speaker 3: never been shy, so I'm kind of blessed out God,

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Speaker 3: but I've never been shy to like be on the

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Speaker 3: stage talking to people or be in front of that

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Speaker 3: bunch of people where I have a lot of people

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Speaker 3: in the stream because I was talking to myself on

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Speaker 3: the video and you just got to watch that, and

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Speaker 3: a lot of people cringe when they hear their own voice,

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Speaker 3: or like they find it weird when they talk to

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Speaker 3: the video.

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Speaker 2: But you gotta.

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Speaker 3: Think how you think actors feel when they on set

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Speaker 3: repeating the same line, and it's just a bunch of

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Speaker 3: behind the scenes people watching you and critiquing you all

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Speaker 3: day it's like, it's not an easy job, but that's

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Speaker 3: what you sign up for. So I would just encourage

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Speaker 3: people to, you know, before they hop on their live stream,

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Speaker 3: practice on video, just talking like, yo, what's up y'all?

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Speaker 3: Uda die and whatever you want to do and whatever

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Speaker 3: you're gonna be doing, just practice that because practice make perfect.

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Speaker 2: And it might not seem like it helped, but it really,

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Speaker 2: it really do help a lot.

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Speaker 3: Just to give yourself a mental note of all right,

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Speaker 3: that's what I'm be saying, this is what I'm be

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Speaker 3: doing and the stuf vibe I want to give. And

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Speaker 3: if you're studying your opponent, like we talk about earlier,

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Speaker 3: are you studying the competition, you can see like, okay,

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Speaker 3: this how comfortable they is. Let me relax, you know,

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Speaker 3: let me relax maybe over here on this podcast, he's

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Speaker 3: super last, mean that real quick, let me lean that.

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Speaker 2: Yo, what's up y'all?

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Speaker 3: And then you just start getting your groove, you know,

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Speaker 3: you just start getting your grooving.

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Speaker 2: But it's it definitely takes practice.

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Speaker 3: So anybody just starting, definitely practice offline on the camera

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Speaker 3: and watch your videos back and don't don't be cringed

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Speaker 3: by yourself as you.

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Speaker 1: I'll just take that step further, you know, shooting in public.

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Speaker 1: Let's talk about that. Like, so you walking through the mall,

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Speaker 1: you're walking through the grocery store, and now you got

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Speaker 1: people looking at you like what is what is that?

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Speaker 1: So talk about how you get comfortable doing that?

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Speaker 3: Okay, as far as that out, that's a that's a

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Speaker 3: bigger that's a bigger hurdle to jump over because a

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Speaker 3: lot of people be like super like subconscious, like, yo,

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Speaker 3: they're watching me, according me, and they're like they hear

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Speaker 3: me talk to nobody, But I really I don't.

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Speaker 1: I don't.

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Speaker 3: I don't personally be caring because they'd be like, yo,

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Speaker 3: just real people live.

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Speaker 2: Especially with the stream it's like yo, just live people

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Speaker 2: right here watching, you know.

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Speaker 3: And and I tell a lot of streamers that I'll

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Speaker 3: be telling them like, yo, these these not real somebody

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Speaker 3: if they crib got you pulled up, and if they

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Speaker 3: say like yo, ride go into this store right here,

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Speaker 3: and be like all right, bro, I'm going into this

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Speaker 3: story and I'm having a conversation with that person that's

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Speaker 3: a real human being. So you know, when I'm in public,

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Speaker 3: it's a thing where it's like there's real people and

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Speaker 3: if somebody, you know, feel some type of way because

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Speaker 3: you're talking to real people, like they got to check theyself,

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Speaker 3: you know. Like so in order to get comfortable with that,

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Speaker 3: I think you just gotta you look key, You got

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Speaker 3: to get into your own world. Like a lot of

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Speaker 3: us creators, we be in our own world when we

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Speaker 3: go into these malls or like we going to these places.

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Speaker 3: I'm walking past people without looking at them. I'm looking

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Speaker 3: at the camera before I'm either looking at them. I'm

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Speaker 3: walking past. Yo, y'all, we gotta go into this story.

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Speaker 3: We're gonna get this stuff. And there's people around me

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Speaker 3: and they hear me and they see me talking to

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Speaker 3: the camera. It's like, yo, it's twenty twenty five. They

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Speaker 3: gotta mind their business. We got to lock in and

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Speaker 3: do our job and entertain We can't be worrying about them.

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Speaker 1: And one of the things we talk about, like particularly

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Speaker 1: like in software developments, like who are you building for?

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Speaker 1: So like there's this avatar of a person, there's this

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Speaker 1: you know, I miss make this up, Like there's this

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Speaker 1: twenty five year old black woman in Detroit who this

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Speaker 1: product is for? And then everything I'm doing is designed

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Speaker 1: to speak to that avatar of a person. So when

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Speaker 1: you are streaming, are you thinking about a person on

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Speaker 1: the other side of that Kim, or are you thinking

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Speaker 1: about the audience or who are you thinking about?

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Speaker 2: Always I stream, I me personally.

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Speaker 3: I stream for the person that want to do content,

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Speaker 3: but they feel like, yo, like this might not work

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Speaker 3: or this can't work. And a lot of times my

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Speaker 3: team they'd be like, yo, you're a motivational speaker too,

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Speaker 3: outside of a streamer.

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Speaker 2: And it was a lot of times during.

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Speaker 3: My SUBBATHIGN I just did with the mall where I

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Speaker 3: was talking to chat and I'm like, yo, like we're

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Speaker 3: gonna hit the goal out of that, And I'm talking

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Speaker 3: to them, I'm letting them know, like all the outside noises,

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Speaker 3: outside noise, we already got fifteen thousand subs, that's fifteen

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Speaker 3: thousand people who dropped us up. That costs money. That's

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Speaker 3: fifteen thousand of them. So I'm letting them know, like

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Speaker 3: we just got to double it one more time. We

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Speaker 3: halfway there. And my point of saying that is like

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Speaker 3: I'm letting them know, like you know, a lot of

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Speaker 3: times when we're younger, were thinking like, oh, these people

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Speaker 3: got here this way or this way, this way, and

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Speaker 3: I'm letting them know like I'm from Philly, I'm here,

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Speaker 3: you ain't gotta do you ain't gotta do all that.

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Speaker 3: So that so my audience, you know, when I be

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Speaker 3: giving back to them, it's like a lot of teams

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Speaker 3: or sometimes I be even having people that's twenty three,

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Speaker 3: twenty four to twenty five in my chat, and I

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Speaker 3: be letting them know, like it's not too late for

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Speaker 3: y'all eating, So I stream for them. I tell them like,

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Speaker 3: this is the safe place for you to come. Know

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Speaker 3: that you could do it too, get some game, be entertained.

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Speaker 3: And I think like a lot of streamers feed like

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Speaker 3: brain rot. So I be letting them know, like yo,

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Speaker 3: like you're gonna learn something here as well as laughing.

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Speaker 2: So this is this is this is where you come where.

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Speaker 3: You want to be entertained and you're gonna learn something

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Speaker 3: and you're gonna get motivated.

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Speaker 2: And I'm gonna let you know what's really going on

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Speaker 2: this the real real.

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Speaker 1: Yeah, I'm curious on how there's a little bit of

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Speaker 1: a difference between YouTubers and streamers and and some of

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Speaker 1: this is show business, like you know, you can plan

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Speaker 1: to have this person pop up and plan for this

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Speaker 1: thing to happen. But I'm curious on how you balance. Well,

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Speaker 1: Number one, let's start with how much of this is

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Speaker 1: actually show business to where you Okay, on minute thirteen,

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Speaker 1: you're gonna pop in and do this thing, and it's

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Speaker 1: gonna be.

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Speaker 2: Wors me personally. I'm a pure streamer.

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Speaker 3: So anybody who knows too, kay, you know, it's different builds,

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Speaker 3: it's different archetypes, it's different attributes that certain streamers are

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Speaker 3: good at. A lot of streamers not good at click

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Speaker 3: and start and not having no plan. I'm really good

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Speaker 3: at that because before we're streaming at as right now.

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Speaker 3: The bigger streamers got it to a point where people

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Speaker 3: feel like you got to put on the biggest shelf.

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Speaker 3: But like, stream wasn't always like this, and Twitch's been

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Speaker 3: around for more than ten years. So ten years ago,

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Speaker 3: streaming was I come, I said, at my desktop, I

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Speaker 3: play games with my communit, I go surf the web

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Speaker 3: with my community. We laugh, y'all love me for me.

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Speaker 3: I give y'all name, and we are army, and y'all

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Speaker 3: love me for me. And that was called desktop streaming.

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Speaker 3: So now we got stuff like I r L and

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Speaker 3: that's when we're moving around and we and were creating.

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Speaker 2: A show want to go.

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Speaker 3: So a pure streamer is really good at desktop sitting

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Speaker 3: there and being able to talk to his community and

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Speaker 3: entertain him without all the all the extra stuff. And

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Speaker 3: I've been just my fourth year streaming, but I've been

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Speaker 3: doing content period for six seven years. So with this

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Speaker 3: being my fourth year streaming, that that first year I joined,

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Speaker 3: that was the last year of the desktop era.

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Speaker 2: So I'm glad I got in right there because.

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Speaker 3: Right now, if you sit down and you try to

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Speaker 3: just talk to niggas, I'm like, what I'm going to watch?

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Speaker 2: Cas? You got z bras broom?

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Speaker 1: You know?

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Speaker 2: So you like you sitting there, You're like damn.

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Speaker 3: But like it's good to be a pure streamer because

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Speaker 3: now even if I do, got it set up right

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Speaker 3: with the show biz too, like are you gonna come

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Speaker 3: in here? I was starting to be like I always

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Speaker 3: start and I say, yo, I want the first twenty

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Speaker 3: to thirty minutes being me just talking to my chat,

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Speaker 3: no plan, no nothing, y'all. Here's the new announcements, this

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Speaker 3: is what's coming up. This is why you should stay

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Speaker 3: here today because this is the schedule today what's been

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Speaker 3: going on in the streamer world, which I want me

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Speaker 3: to react to who said what? And I want to

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Speaker 3: talk to them and I know their names and all

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Speaker 3: of that because I want them to know.

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Speaker 2: Like you know, when you.

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Speaker 3: And somebody chat and you're like, Yo, what's up ride?

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Speaker 3: If you say what's up back? You lost them for

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Speaker 3: the next thirty minutes. Oh snat ryde, So what's up back?

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Speaker 3: I'm propping that phone up. So I'm real big on

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Speaker 3: community because within Twitch it's a community based thing. It is,

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Speaker 3: and a lot of people don't think it's community based.

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Speaker 3: They just entertain and they look at chat like something

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Speaker 3: that's supposed to be there. They're not supposed to be there.

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Speaker 3: They're not supposed to watch you. That's not a thing

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Speaker 3: people get too spoil you. You gotta talk to them

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Speaker 3: and you got to respond to them because they dare

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Speaker 3: to watch you. So I be like remembering their names

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Speaker 3: and all that, Like I know probably over two hundred

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Speaker 3: names of just people who've been supporting me for more

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Speaker 3: than three years. Like i'd be like, yo, what's up?

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Speaker 3: I call it rule carp I said, let's take a

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Speaker 3: tick today, man, who we're here? And then a lot

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Speaker 3: of new people see me talking to the people who

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Speaker 3: already been there, and they be like, oh, I want

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Speaker 3: to be in that position. So it's a community beast thing.

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Speaker 3: So you know, after that thirty minutes, boom show biz.

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Speaker 3: You know my guests come in, I already know what

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Speaker 3: I want to do with my guests. After they league,

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Speaker 3: I'm right back to desktop. Ride Yo, what game we playing?

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Speaker 2: What we're doing? What y'all want to do?

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Speaker 1: Yeah?

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Speaker 3: Are we on this game now? I'm tired of this game?

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Speaker 3: And you gotta also remember this my stream you feel me.

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Speaker 3: They be oh no, let's stay on the game for

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Speaker 3: two hours. They don't get addicted to the game. We

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Speaker 3: off the game. Come on, we got to do this now.

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Speaker 3: So the show biz part would kind of just be

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Speaker 3: one part of the day. If I'm doing the Southern

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Speaker 3: thing and I'm streaming twenty four hours a day for

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Speaker 3: thirty days, I probably got one thing playing for as

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Speaker 3: far as like just being over extra and having that

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Speaker 3: entertainment actor.

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Speaker 2: Other than that, I'm a pure streamer.

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Speaker 1: How often do you need to be streaming? To make

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Speaker 1: sure that you know, I don't know how to twitch?

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Speaker 1: Algorithm works like YouTube. You need to be on there

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Speaker 1: a lot for to show your stuff.

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Speaker 3: You need to be on there more with Twitch. Wow,

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Speaker 3: you need to be on there more with Twitch. If

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Speaker 3: you average one hundred viewers, disappear for a month and

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Speaker 3: you're gonna come back to thirty wow. Yeah, you can't

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Speaker 3: take that much of a break because that would just

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Speaker 3: find another streamer they like, and then when you spark

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Speaker 3: back up in a month, damn, like oh snap, he back.

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Speaker 3: I remember I used to watch his streams and it's like,

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Speaker 3: Nigga's been thirty days now, you know, And they're like

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Speaker 3: you have been thirty days. But yeah, you got to

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Speaker 3: be even more consistent like them YouTube. If you got

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Speaker 3: to post three times a week on YouTube, you need

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Speaker 3: to stream about five times on Twitch. And that don't mean,

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Speaker 3: you know, ten hour streams, but at least two to

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Speaker 3: three hours to show them like hey I'm still alive,

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Speaker 3: come shoot me from love.

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Speaker 1: Yeah. You know, I talked often on this show about

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Speaker 1: like this like content pyramid, Like you can take a video,

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Speaker 1: take out the audio, now you got audio podcast, transcribe it. Now,

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Speaker 1: you got to blog. You know what I'm saying, Take

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Speaker 1: clips of it. Now you got an Instagram post. Talk

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Speaker 1: to me about like how you create multiple pieces of

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Speaker 1: content from one piece of content.

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Speaker 3: Mm hmm okay, So when I'm sitting there, I'm streaming,

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Speaker 3: that's one piece right there. We're just gonna count it down.

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Speaker 3: That's one piece of content right there. Then I got

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Speaker 3: people in my chat who want people to see the

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Speaker 3: funny moments of me, so they'll clip it and they'll

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Speaker 3: put it on TikTok, and that's another form. And then

434
00:19:15,800 --> 00:19:18,760
Speaker 3: personally on my Instagram, I want I want my people

435
00:19:18,800 --> 00:19:20,960
Speaker 3: to see my stuff, the people that follow me for me,

436
00:19:21,040 --> 00:19:24,240
Speaker 3: because they might they algorithm on TikTok may not be ride,

437
00:19:24,600 --> 00:19:26,560
Speaker 3: So I still need them to see that clip. And

438
00:19:26,600 --> 00:19:28,920
Speaker 3: a lot of people think once the clip is up somewhere,

439
00:19:29,160 --> 00:19:30,400
Speaker 3: that is up everywhere.

440
00:19:30,400 --> 00:19:30,720
Speaker 2: It's not.

441
00:19:31,080 --> 00:19:32,960
Speaker 3: It need to be everywhere if that's something you want

442
00:19:32,960 --> 00:19:34,520
Speaker 3: people to see. So if I want people to see

443
00:19:34,520 --> 00:19:36,800
Speaker 3: me in a bad flip, it's going on Twitter's going

444
00:19:36,840 --> 00:19:38,960
Speaker 3: on the Instagram, it's going on TikTok, end's going on

445
00:19:38,960 --> 00:19:41,680
Speaker 3: the YouTube shorts, which is four different things, and you'll

446
00:19:41,720 --> 00:19:44,240
Speaker 3: see different comments on different things, and I know what

447
00:19:44,320 --> 00:19:50,000
Speaker 3: works for each audience. My Instagram, they like, they like

448
00:19:50,640 --> 00:19:54,640
Speaker 3: they like boxing, they like wrapping, they like me doing

449
00:19:54,720 --> 00:19:57,879
Speaker 3: their devil stuff. TikTok, you could give them some verbal stuff.

450
00:19:57,880 --> 00:20:01,240
Speaker 3: I wouldn't really put me speaking on something verbally. And

451
00:20:01,280 --> 00:20:04,080
Speaker 3: it's funny on Instagram because that's more of an older

452
00:20:04,119 --> 00:20:06,679
Speaker 3: crowd slash a crowd that know me, you feel me.

453
00:20:06,720 --> 00:20:08,679
Speaker 3: I may got some of the teams from the Twitch,

454
00:20:08,760 --> 00:20:11,800
Speaker 3: but you gotta know the difference. So that's already two pieces.

455
00:20:11,800 --> 00:20:15,480
Speaker 3: But I may clip this specific clip right here for Instagram.

456
00:20:15,480 --> 00:20:17,600
Speaker 3: So I had try to recreate the Sea quon Berkeley

457
00:20:17,680 --> 00:20:21,159
Speaker 3: jump and I hit my egg so that I'm like, okay,

458
00:20:21,320 --> 00:20:23,080
Speaker 3: Instagram won'ta love that, cause I got I got a

459
00:20:23,080 --> 00:20:25,639
Speaker 3: big Philly following, so they going they gonna see that.

460
00:20:25,680 --> 00:20:28,320
Speaker 3: And I clipped that personally because ain't nobody clip it

461
00:20:28,320 --> 00:20:30,119
Speaker 3: for me over there on TikTok you feel me?

462
00:20:30,200 --> 00:20:32,720
Speaker 2: So boom. Then to go to the Instagram. Then right

463
00:20:32,760 --> 00:20:33,200
Speaker 2: after that.

464
00:20:34,760 --> 00:20:38,119
Speaker 3: YouTube, I got a ride Live page where they clipped

465
00:20:38,160 --> 00:20:40,600
Speaker 3: the whole vide of what I did today and they

466
00:20:40,760 --> 00:20:44,679
Speaker 3: clip it into many segments. So just from streaming, and

467
00:20:44,720 --> 00:20:47,679
Speaker 3: I might have been streaming for five hours, you know,

468
00:20:48,000 --> 00:20:55,600
Speaker 3: I didn't hit TikTok, Instagram, YouTube, Twitch, and I may

469
00:20:55,640 --> 00:20:58,439
Speaker 3: go on Twitter and point them in the right direction

470
00:20:58,520 --> 00:20:59,520
Speaker 3: to all those platforms.

471
00:21:00,560 --> 00:21:03,240
Speaker 1: Love that. Let's talk about money for a second. So

472
00:21:03,480 --> 00:21:08,560
Speaker 1: you're got a big audience, and how did you learn

473
00:21:08,800 --> 00:21:13,680
Speaker 1: the value of your voice, your presentation of products or

474
00:21:13,840 --> 00:21:16,600
Speaker 1: brands or et cetera, to where you can not only

475
00:21:17,400 --> 00:21:21,160
Speaker 1: leverage it for yourself but also get endorsements get money

476
00:21:21,200 --> 00:21:24,680
Speaker 1: coming in from other sources.

477
00:21:25,480 --> 00:21:29,840
Speaker 3: It's crazy because as a person who who does it

478
00:21:30,720 --> 00:21:34,159
Speaker 3: like you know, you know the word industry play, and

479
00:21:34,160 --> 00:21:36,640
Speaker 3: people be like yo, like you just popped out of nowhere,

480
00:21:36,680 --> 00:21:39,280
Speaker 3: Like as a person who does it strictly from like

481
00:21:39,320 --> 00:21:42,000
Speaker 3: if I do nothing, I get nothing. So I'll be

482
00:21:42,080 --> 00:21:44,240
Speaker 3: telling like my team I got, like my sister, I

483
00:21:44,280 --> 00:21:47,120
Speaker 3: got like a real family on into business. I put

484
00:21:47,160 --> 00:21:49,680
Speaker 3: people in position to like I teach them and then

485
00:21:49,720 --> 00:21:51,600
Speaker 3: like I put them in position so so with the

486
00:21:51,640 --> 00:21:53,199
Speaker 3: way I run it, I'd be letting them know, like

487
00:21:53,760 --> 00:21:55,879
Speaker 3: if I don't lock in and be the captain and

488
00:21:55,960 --> 00:21:58,360
Speaker 3: point us in the right direction, we don't make any cheese,

489
00:21:58,440 --> 00:22:00,679
Speaker 3: Like we don't make no money, don't go up. It

490
00:22:00,760 --> 00:22:04,000
Speaker 3: was really hard to get endorsements, you know, And I

491
00:22:04,040 --> 00:22:06,840
Speaker 3: was seeing people who like signed to little agencies and

492
00:22:06,880 --> 00:22:09,920
Speaker 3: just do TikTok, and I'm like, yo, I got three

493
00:22:10,000 --> 00:22:12,760
Speaker 3: hundred k onicktock, I got three hundred k on Twitch,

494
00:22:12,800 --> 00:22:15,359
Speaker 3: I got seven hundred k on here, and I got

495
00:22:15,359 --> 00:22:18,399
Speaker 3: this over there. I'm I'm everywhere while I got no endorsements,

496
00:22:18,400 --> 00:22:20,760
Speaker 3: and you know, you really need those people to reach

497
00:22:20,800 --> 00:22:24,479
Speaker 3: out for you. So my first, my first endorsement was

498
00:22:24,520 --> 00:22:27,480
Speaker 3: Shopify and that's a really big one, and they gave

499
00:22:27,560 --> 00:22:30,000
Speaker 3: us a million dollars to give out to people, you know,

500
00:22:30,240 --> 00:22:31,200
Speaker 3: to my supporters.

501
00:22:32,240 --> 00:22:35,640
Speaker 2: So it went from you know, nothing not even though you.

502
00:22:35,600 --> 00:22:37,639
Speaker 3: Know, just hold the bottle on the jont, hold the

503
00:22:37,680 --> 00:22:40,280
Speaker 3: bido on the video, we give you this, or.

504
00:22:40,200 --> 00:22:41,520
Speaker 2: A commission based thing.

505
00:22:41,640 --> 00:22:44,080
Speaker 3: And you know, I was really dodging any of the

506
00:22:44,119 --> 00:22:46,960
Speaker 3: ones that didn't make sense. But that was my first one,

507
00:22:47,040 --> 00:22:50,960
Speaker 3: and it really translated over with those numbers once you

508
00:22:51,080 --> 00:22:54,000
Speaker 3: once you show a company like, hey, this is what

509
00:22:54,040 --> 00:22:55,680
Speaker 3: I could do for you, and these are these are

510
00:22:55,680 --> 00:22:57,840
Speaker 3: my numbers, and a lot of times they not looking

511
00:22:57,920 --> 00:22:59,639
Speaker 3: for us. So you gotta you've got to go to

512
00:22:59,680 --> 00:23:02,320
Speaker 3: their face and say, yo, like this is what it is.

513
00:23:02,440 --> 00:23:05,640
Speaker 3: And any anybody that's watching it's not familiar with a deck.

514
00:23:05,720 --> 00:23:07,199
Speaker 3: You want to make a deck and that's just a

515
00:23:07,280 --> 00:23:09,320
Speaker 3: presentation on why they should fuck with you.

516
00:23:09,920 --> 00:23:13,040
Speaker 2: And she had your numbers on there. Who you are?

517
00:23:13,600 --> 00:23:15,760
Speaker 2: You know, do do the who? What, where?

518
00:23:15,920 --> 00:23:16,600
Speaker 1: Why?

519
00:23:16,880 --> 00:23:19,840
Speaker 3: And do that on that deck and you show them

520
00:23:19,840 --> 00:23:21,600
Speaker 3: that and you say, Yo, this why you should come,

521
00:23:21,720 --> 00:23:22,560
Speaker 3: you know, fuck with me.

522
00:23:22,600 --> 00:23:23,920
Speaker 2: And then you know you're going.

523
00:23:23,960 --> 00:23:25,760
Speaker 3: You're going, You're gonna miss a lot of the times,

524
00:23:25,800 --> 00:23:28,040
Speaker 3: but you know somebody gonna pick it up and you

525
00:23:28,119 --> 00:23:31,000
Speaker 3: show them like you you think your sponsors overly, you

526
00:23:31,040 --> 00:23:32,879
Speaker 3: overly think your sponsors. And I got a lot of

527
00:23:32,880 --> 00:23:35,000
Speaker 3: the knowledge on like you know how to treat your

528
00:23:35,000 --> 00:23:39,480
Speaker 3: sponsors and show them that love and read like get

529
00:23:39,520 --> 00:23:41,840
Speaker 3: into a new deal and re up with them. From

530
00:23:42,440 --> 00:23:44,680
Speaker 3: my man's widow. So shout out wildlow.

531
00:23:44,520 --> 00:23:49,880
Speaker 1: Yeah he taught that same game. Also shout out yeah.

532
00:23:50,040 --> 00:23:52,240
Speaker 1: I was out in Atlanta. We were there for something

533
00:23:52,359 --> 00:23:54,640
Speaker 1: and he hit was like breakfast. He hit me, was like, yo,

534
00:23:54,680 --> 00:23:56,719
Speaker 1: what you're doing. I'm like, I'm just about to go

535
00:23:56,760 --> 00:23:58,840
Speaker 1: to the hotel you breakfast. He's like, come to my hotel,

536
00:23:59,280 --> 00:24:01,640
Speaker 1: sit out, he said, down and hold his hotel dining room.

537
00:24:01,720 --> 00:24:03,359
Speaker 1: He gave me like the whole blueprint.

538
00:24:03,520 --> 00:24:07,800
Speaker 2: I'm like, oh my god, he's with me, like let's

539
00:24:07,800 --> 00:24:15,119
Speaker 2: grab lunch.

540
00:24:08,320 --> 00:24:15,119
Speaker 1: And so yeah, like, at what point are you big

541
00:24:15,240 --> 00:24:18,239
Speaker 1: enough to get sponsors? Like if I've got you know,

542
00:24:18,440 --> 00:24:22,000
Speaker 1: X number, Like, at what point in your estimation it's like, okay,

543
00:24:22,040 --> 00:24:24,240
Speaker 1: you're probably onto something where you should probably start talking

544
00:24:24,240 --> 00:24:24,639
Speaker 1: to people.

545
00:24:25,200 --> 00:24:26,879
Speaker 2: Yeah, I think.

546
00:24:28,040 --> 00:24:30,800
Speaker 3: I think it's really hard to gauge because we all

547
00:24:31,160 --> 00:24:33,920
Speaker 3: do different social medias. And I feel like everybody deserves

548
00:24:33,960 --> 00:24:37,000
Speaker 3: sponsorships because you got people that's that don't do anything

549
00:24:37,040 --> 00:24:39,000
Speaker 3: that I do. They only do TikTok, but they might

550
00:24:39,080 --> 00:24:41,359
Speaker 3: have like seven hundred k on there and they be

551
00:24:41,400 --> 00:24:45,040
Speaker 3: having drink sponsorships and and and the girls be having

552
00:24:45,119 --> 00:24:48,720
Speaker 3: hair sponsorships, and you can have like you know, try

553
00:24:48,760 --> 00:24:52,160
Speaker 3: to food and and and it becomes this. I think

554
00:24:52,320 --> 00:24:55,960
Speaker 3: once you get to the point where you have your

555
00:24:56,040 --> 00:24:58,720
Speaker 3: own audience as far as like, I think once you

556
00:24:58,760 --> 00:25:00,520
Speaker 3: get into the thousands, and they got to be one

557
00:25:00,560 --> 00:25:02,840
Speaker 3: hundred thousand. But I think once it gets to the

558
00:25:02,840 --> 00:25:04,720
Speaker 3: point where it's like, you know, I got twenty thirty

559
00:25:04,800 --> 00:25:08,040
Speaker 3: k people watching me, start reaching out and letting people

560
00:25:08,080 --> 00:25:10,040
Speaker 3: know like, hey, I got a little army bond me.

561
00:25:10,359 --> 00:25:12,760
Speaker 3: Let's work, you feel me, let's work. It ain't gotta

562
00:25:12,800 --> 00:25:15,400
Speaker 3: be millions. It ain't got to be hundreds of thousand,

563
00:25:15,440 --> 00:25:17,400
Speaker 3: ain't got to be fifty thousand. But I definitely don't

564
00:25:17,400 --> 00:25:19,240
Speaker 3: think you should hit people up when you got like

565
00:25:19,560 --> 00:25:23,960
Speaker 3: five six thousand people tapped in to each jone because

566
00:25:24,160 --> 00:25:26,240
Speaker 3: we in an era where like a lot of people

567
00:25:26,280 --> 00:25:30,080
Speaker 3: are posting random stuff and they're getting good views from it,

568
00:25:30,359 --> 00:25:34,520
Speaker 3: and they might look more appealing. They might look more

569
00:25:34,520 --> 00:25:38,560
Speaker 3: appealing to the brands then you look.

570
00:25:40,720 --> 00:25:44,080
Speaker 2: So consistent numbers is the best thing.

571
00:25:44,520 --> 00:25:46,159
Speaker 3: So if you could say, hey, I've been doing these

572
00:25:46,240 --> 00:25:48,920
Speaker 3: numbers for six months to guarantee them that, hey, when

573
00:25:48,960 --> 00:25:51,280
Speaker 3: we work for this next month, we already know what

574
00:25:51,359 --> 00:25:54,600
Speaker 3: it is. And if you could show them like, hey,

575
00:25:55,640 --> 00:25:57,680
Speaker 3: six months before that, it was lower, but it was

576
00:25:57,720 --> 00:26:02,160
Speaker 3: still consistent. So I think a consistent twenty thousand views

577
00:26:02,200 --> 00:26:05,160
Speaker 3: on your YouTube videos or like you know, like get

578
00:26:05,240 --> 00:26:08,800
Speaker 3: tiptops is getting over fifteen K, ten K, seventeen k,

579
00:26:09,000 --> 00:26:09,840
Speaker 3: and it's twenty k.

580
00:26:10,040 --> 00:26:11,639
Speaker 2: It's like, yo, I could promote your food.

581
00:26:12,000 --> 00:26:13,760
Speaker 3: You tell me I could eat that, y'all real quick,

582
00:26:13,800 --> 00:26:15,280
Speaker 3: y'all give me a little check, and then I do

583
00:26:15,359 --> 00:26:18,120
Speaker 3: this and that and you know, whatever deliverables y'all work out.

584
00:26:18,359 --> 00:26:22,240
Speaker 3: I think anything over twenty k average, which just should

585
00:26:22,240 --> 00:26:24,600
Speaker 3: be fairly easy to do if you're consistent for more

586
00:26:24,640 --> 00:26:25,879
Speaker 3: than like six months.

587
00:26:26,560 --> 00:26:30,520
Speaker 1: What is in Rod's edc your everyday carry, like, besides

588
00:26:30,560 --> 00:26:33,320
Speaker 1: your phone, what is the thing before you leave a house,

589
00:26:33,359 --> 00:26:35,399
Speaker 1: before you leave the apartment, before you leave a crib.

590
00:26:35,720 --> 00:26:37,359
Speaker 1: I've got to have this thing on me or I

591
00:26:37,400 --> 00:26:38,400
Speaker 1: just don't even feel right.

592
00:26:39,080 --> 00:26:43,480
Speaker 3: Yeah, my whole streaming bag. I just be my whole

593
00:26:43,480 --> 00:26:46,119
Speaker 3: streaming bag with my camera. I just be fel like

594
00:26:46,320 --> 00:26:50,120
Speaker 3: I can't be lacking. I feel like, as a top streamer,

595
00:26:50,200 --> 00:26:52,639
Speaker 3: you gotta have your streaming stuff with me, like with you.

596
00:26:52,720 --> 00:26:54,359
Speaker 3: So even if I go, like on a trip to

597
00:26:54,400 --> 00:26:57,480
Speaker 3: another state and I don't plan on streaming, I didn't

598
00:26:57,480 --> 00:26:58,600
Speaker 3: plan anything.

599
00:26:58,240 --> 00:27:00,960
Speaker 2: I want to just have that. So I just have that.

600
00:27:02,520 --> 00:27:05,560
Speaker 3: A really nice cologne. Got to have a really nice cologne.

601
00:27:05,960 --> 00:27:08,399
Speaker 3: I like Alixurs and you feel me. I grabbed me

602
00:27:08,440 --> 00:27:12,320
Speaker 3: one of licks here my streaming bag. Going through the

603
00:27:12,359 --> 00:27:14,960
Speaker 3: airport be hectic. I grabbed my ski masks just in

604
00:27:15,080 --> 00:27:18,000
Speaker 3: case I'm in places because I'm i'm I'm I'm to

605
00:27:18,080 --> 00:27:21,879
Speaker 3: the point where i'd be seeing people, you know, spending

606
00:27:22,000 --> 00:27:24,159
Speaker 3: money like they like they super oltr Rich. I'm like,

607
00:27:24,200 --> 00:27:26,720
Speaker 3: I ain't supero to rich, Like put this ski mask

608
00:27:26,760 --> 00:27:29,040
Speaker 3: on it and maneuver real quick. I know people gonna

609
00:27:29,040 --> 00:27:30,880
Speaker 3: notice me, but you know, I throw my ski mask

610
00:27:30,960 --> 00:27:32,879
Speaker 3: on real quick. And in my book bag. I always

611
00:27:32,880 --> 00:27:35,879
Speaker 3: have my streaming bag with my camera, you know, so

612
00:27:35,920 --> 00:27:37,840
Speaker 3: that's the modem that you need to stream off.

613
00:27:37,880 --> 00:27:43,120
Speaker 2: That's the camera, that's all the wires, my lixir. What else?

614
00:27:43,160 --> 00:27:48,520
Speaker 3: I have my ski mask, what I carry around. I'll

615
00:27:48,560 --> 00:27:50,000
Speaker 3: be having my passport with me.

616
00:27:52,280 --> 00:27:56,600
Speaker 2: What else? And that's Oh and.

617
00:27:56,640 --> 00:27:59,159
Speaker 3: I'll bring one book with me.

618
00:27:59,480 --> 00:28:03,640
Speaker 2: So right now I'm reading Who Not How? That's just yeah,

619
00:28:03,840 --> 00:28:04,560
Speaker 2: yes you read.

620
00:28:06,160 --> 00:28:10,440
Speaker 3: Ah, that's agreed. But that helped me build my team.

621
00:28:10,560 --> 00:28:13,920
Speaker 3: That's that's helping me build my That's a great book.

622
00:28:13,960 --> 00:28:16,280
Speaker 3: So I'll carry one book just on the airplane, like,

623
00:28:16,440 --> 00:28:17,960
Speaker 3: let me get a chapter in, you fee. I mean,

624
00:28:18,000 --> 00:28:19,920
Speaker 3: I'll be telling people you ain't got power, you ain't

625
00:28:19,920 --> 00:28:21,960
Speaker 3: got to finish the book. Just give it a chapter

626
00:28:22,600 --> 00:28:24,760
Speaker 3: whenever you remember to read your book. So I bring

627
00:28:24,800 --> 00:28:26,719
Speaker 3: a book just just so I don't feel like I'm

628
00:28:26,800 --> 00:28:29,080
Speaker 3: lacking on the knowledge tip because I be feeling like

629
00:28:29,160 --> 00:28:31,560
Speaker 3: that's my edge that I got on the other streamers.

630
00:28:31,760 --> 00:28:34,960
Speaker 1: That's a fantastic book. That's a fantastic probably did the

631
00:28:35,000 --> 00:28:36,240
Speaker 1: audible three or four times.

632
00:28:36,280 --> 00:28:39,320
Speaker 2: It's a fantastic bo Bro's my that's my secondary read.

633
00:28:39,480 --> 00:28:40,560
Speaker 2: That's my secondary read.

634
00:28:40,680 --> 00:28:44,239
Speaker 3: Twelve week Year Psychology of Money, all of the all

635
00:28:44,280 --> 00:28:46,600
Speaker 3: of those books that just tell you about time management

636
00:28:46,640 --> 00:28:49,600
Speaker 3: and business. I'm like, I'm also a businessman, not just

637
00:28:49,600 --> 00:28:51,280
Speaker 3: a streamer. I'm building an empire.

638
00:28:51,440 --> 00:28:55,560
Speaker 1: Yeah, you were part OF's inaugurate with Streaming University. Like

639
00:28:55,640 --> 00:28:57,840
Speaker 1: what did what was your biggest takeaway?

640
00:28:58,680 --> 00:29:02,520
Speaker 2: Biggest takeaway? You can't give me the drop to the

641
00:29:02,640 --> 00:29:03,560
Speaker 2: gyms because.

642
00:29:03,320 --> 00:29:06,520
Speaker 3: I'm being I got I got, I got like an eye.

643
00:29:06,440 --> 00:29:07,600
Speaker 2: I got an eye for content.

644
00:29:07,720 --> 00:29:11,880
Speaker 3: So like being a part of it and seeing everything unravel,

645
00:29:11,960 --> 00:29:15,600
Speaker 3: I'm just kind of like this nigga's a genius, Like

646
00:29:15,760 --> 00:29:19,800
Speaker 3: he's super smart, and you know as much as like

647
00:29:20,120 --> 00:29:22,640
Speaker 3: I'm super grateful for like that the half that I

648
00:29:22,680 --> 00:29:25,360
Speaker 3: was sitting there like yo, like disinspiring.

649
00:29:25,960 --> 00:29:27,960
Speaker 2: I need to turn it up, Like I need to

650
00:29:28,000 --> 00:29:28,400
Speaker 2: turn it.

651
00:29:28,400 --> 00:29:31,520
Speaker 1: Up and turn it up. How How does that? What

652
00:29:31,520 --> 00:29:33,120
Speaker 1: do you mean? Like more like I need to do

653
00:29:33,160 --> 00:29:35,080
Speaker 1: more content or need to like be more.

654
00:29:35,200 --> 00:29:39,040
Speaker 3: Better content, better content, not even more so like I

655
00:29:39,120 --> 00:29:40,960
Speaker 3: was just telling my friend this, I said, when you

656
00:29:41,000 --> 00:29:43,760
Speaker 3: get to the point where you're seeing the same views

657
00:29:43,760 --> 00:29:46,600
Speaker 3: every day, that's insanity. You need to stop and take

658
00:29:46,600 --> 00:29:51,520
Speaker 3: a step back and say what am I not doing right? Because, yes,

659
00:29:51,640 --> 00:29:54,680
Speaker 3: consistency is kid is probably the number one ingredient, but

660
00:29:55,560 --> 00:29:59,600
Speaker 3: I think quality quality of content is over that, and

661
00:29:59,640 --> 00:30:00,560
Speaker 3: I think.

662
00:30:01,960 --> 00:30:04,840
Speaker 2: I think people like Cory x Kenshin or like.

663
00:30:07,160 --> 00:30:11,760
Speaker 3: Super big podcasts that don't don't drop too often show

664
00:30:11,800 --> 00:30:16,080
Speaker 3: you that, yeah, we could rapid produce, and maybe we

665
00:30:16,160 --> 00:30:18,800
Speaker 3: did rapid produce when we first started, but once you

666
00:30:18,840 --> 00:30:20,880
Speaker 3: get to a certain point, it's like, Okay, I have

667
00:30:20,920 --> 00:30:23,960
Speaker 3: an audience, I need to feed them better food. Y'all

668
00:30:24,000 --> 00:30:27,800
Speaker 3: can't keep eating fast food. Fast food is just like yo,

669
00:30:28,480 --> 00:30:30,400
Speaker 3: I'm doing what I can. Now, let's get to a

670
00:30:30,400 --> 00:30:32,800
Speaker 3: point where you need to stop. I was telling I said,

671
00:30:32,840 --> 00:30:34,960
Speaker 3: who's gonna do better? Somebody who's streaming three hundred and

672
00:30:35,000 --> 00:30:38,320
Speaker 3: sixty five days, right, and how much time do you

673
00:30:38,360 --> 00:30:40,120
Speaker 3: really got to plan that next day? If you got

674
00:30:40,160 --> 00:30:42,080
Speaker 3: three hundred and sixty five days you stream every day,

675
00:30:42,760 --> 00:30:45,760
Speaker 3: or somebody who streamed three weeks out of the month

676
00:30:45,840 --> 00:30:50,040
Speaker 3: and take that last week to just think what did

677
00:30:50,040 --> 00:30:50,800
Speaker 3: I do good on it?

678
00:30:50,960 --> 00:30:52,840
Speaker 2: What the fuck am I doing for the next three weeks?

679
00:30:52,880 --> 00:30:54,720
Speaker 3: The person who sit there and stop, that's going to

680
00:30:54,800 --> 00:30:58,080
Speaker 3: do better because we do things like Subbathians where you

681
00:30:58,120 --> 00:31:00,080
Speaker 3: gotta stream thirty days. How you playing the subathifs and

682
00:31:00,080 --> 00:31:02,880
Speaker 3: if you gotta stream every day? How you reaching out

683
00:31:02,880 --> 00:31:04,880
Speaker 3: to those people. How you sitting there and saying, I'm

684
00:31:04,880 --> 00:31:07,000
Speaker 3: gonnavite this guest and then we're gonna do this and

685
00:31:07,120 --> 00:31:09,240
Speaker 3: order the supplies and tell your team what the coordination

686
00:31:09,320 --> 00:31:11,440
Speaker 3: gonna be, and this and that. Unless you got people

687
00:31:11,640 --> 00:31:14,000
Speaker 3: choosing it for you. And then at that point, it's

688
00:31:14,000 --> 00:31:17,800
Speaker 3: not a At that point, it's not a rag stream.

689
00:31:17,840 --> 00:31:21,440
Speaker 3: It's like a you know, it's something else. So like

690
00:31:22,600 --> 00:31:26,080
Speaker 3: it really you really need to, like it's insanity game.

691
00:31:26,200 --> 00:31:28,120
Speaker 3: You shouldn't be looking at the same numbers for like

692
00:31:28,200 --> 00:31:32,000
Speaker 3: a couple months, Like you should stop and like up

693
00:31:32,000 --> 00:31:32,520
Speaker 3: that quality.

694
00:31:32,560 --> 00:31:33,200
Speaker 2: So turn it up.

695
00:31:33,320 --> 00:31:35,920
Speaker 3: Just mean, like, Okay, I see the scale of what

696
00:31:36,080 --> 00:31:40,760
Speaker 3: he doing things. Let me up my scale. Let's not

697
00:31:40,880 --> 00:31:44,200
Speaker 3: sit in a room and do bullshit. Let's let's get creative.

698
00:31:44,800 --> 00:31:47,000
Speaker 3: You know, everything hasn't been done, and if it has

699
00:31:47,080 --> 00:31:49,200
Speaker 3: been done, I'm gonna study it and I'm gonna repurpose it,

700
00:31:50,560 --> 00:31:50,920
Speaker 3: I think.

701
00:31:50,960 --> 00:31:53,440
Speaker 1: I think the last one I have is, you know,

702
00:31:53,480 --> 00:31:55,680
Speaker 1: there are so many people who want to do this,

703
00:31:55,800 --> 00:31:58,640
Speaker 1: but they don't live in like Philadelphia, New York, or

704
00:31:58,720 --> 00:32:02,600
Speaker 1: Chicago or in Atlanta. They feel like, you know, they

705
00:32:02,640 --> 00:32:04,440
Speaker 1: live in the city where it ain't a whole lot

706
00:32:04,520 --> 00:32:09,560
Speaker 1: going on. So what do you say about their perspective

707
00:32:09,720 --> 00:32:12,280
Speaker 1: on their ability to do this when they're not in

708
00:32:12,320 --> 00:32:13,240
Speaker 1: the biggest cities.

709
00:32:14,360 --> 00:32:18,120
Speaker 3: Yeah, I tell them that it is harder like that,

710
00:32:18,680 --> 00:32:22,280
Speaker 3: But it shouldn't be an excuse because now you got

711
00:32:22,320 --> 00:32:26,040
Speaker 3: the ability to tackle the direct task that you need

712
00:32:26,080 --> 00:32:30,520
Speaker 3: to be successful, what content, And it is being the content.

713
00:32:31,320 --> 00:32:34,120
Speaker 3: A lot of streamers only can be entertained and if

714
00:32:34,120 --> 00:32:36,920
Speaker 3: they bring an extra on or if it's some pre

715
00:32:37,040 --> 00:32:40,120
Speaker 3: playing bullshit, and it kind of goes to the point

716
00:32:40,160 --> 00:32:42,200
Speaker 3: where I was saying earlier, where I was saying, I'm

717
00:32:42,200 --> 00:32:43,080
Speaker 3: a pure streamer.

718
00:32:45,600 --> 00:32:47,600
Speaker 2: You have to you have to be the entertainment.

719
00:32:48,360 --> 00:32:50,120
Speaker 3: You have to be the entertainment or it's going to

720
00:32:50,160 --> 00:32:53,320
Speaker 3: get to the point where you need external things for

721
00:32:53,440 --> 00:32:55,880
Speaker 3: your stuff to be successful. And at that point you're

722
00:32:55,880 --> 00:32:58,960
Speaker 3: going to start getting upset that people don't pop out

723
00:32:59,000 --> 00:33:01,480
Speaker 3: for you or people not texting you back or this

724
00:33:01,600 --> 00:33:04,160
Speaker 3: is not happening. You need to have your own niche

725
00:33:04,240 --> 00:33:07,360
Speaker 3: in your own pocket that people like without anybody else.

726
00:33:07,400 --> 00:33:08,600
Speaker 2: And that's the golden thing.

727
00:33:08,960 --> 00:33:11,480
Speaker 3: So you just you It is harder because you got

728
00:33:11,480 --> 00:33:13,960
Speaker 3: that golden puzzle that you need to solve a sat

729
00:33:15,160 --> 00:33:17,280
Speaker 3: that other people might not because they might be a

730
00:33:17,320 --> 00:33:20,120
Speaker 3: part of these communities or these cities where you know,

731
00:33:20,160 --> 00:33:22,680
Speaker 3: they got these little cheek codes, but it's still the

732
00:33:22,720 --> 00:33:23,560
Speaker 3: same playing field.

733
00:33:23,640 --> 00:33:26,840
Speaker 2: They still got to figure that out them themselves.

734
00:33:26,880 --> 00:33:29,480
Speaker 3: If not now, later I will tell them figure that out,

735
00:33:29,960 --> 00:33:32,040
Speaker 3: figure out how to be that person. Because we got

736
00:33:32,080 --> 00:33:34,760
Speaker 3: people who's sitting at home playing Minecraft for roadblocks and

737
00:33:34,760 --> 00:33:37,960
Speaker 3: they pulling more views than both of us, and they

738
00:33:38,000 --> 00:33:40,959
Speaker 3: making they make it all this money. And because they

739
00:33:41,080 --> 00:33:43,480
Speaker 3: they found a pocket. They found a pocket. You gotta

740
00:33:43,480 --> 00:33:45,080
Speaker 3: find that pocket. It's kind of like rap, and it's

741
00:33:45,080 --> 00:33:46,480
Speaker 3: not gonna be easy. A lot of people think like

742
00:33:46,520 --> 00:33:49,480
Speaker 3: it's gonna be It's not gonna be easy. It's it's difficult.

743
00:33:49,880 --> 00:33:53,440
Speaker 3: So like deal with those trials and tribulations and find

744
00:33:53,480 --> 00:33:57,640
Speaker 3: your find your pocket. Of like, all right, just how

745
00:33:57,640 --> 00:33:59,880
Speaker 3: I'm gonna entertain my people. And if it's something that

746
00:33:59,880 --> 00:34:02,320
Speaker 3: can't last long. Then you should only be streaming an

747
00:34:02,320 --> 00:34:04,000
Speaker 3: hour a day until you figure out how to add

748
00:34:04,000 --> 00:34:06,400
Speaker 3: a thirty minute segment to that and then keep building

749
00:34:06,440 --> 00:34:08,440
Speaker 3: off it. And you only got time to grow when

750
00:34:08,440 --> 00:34:11,240
Speaker 3: you at the bottom because ain't too many people watching.

751
00:34:11,320 --> 00:34:13,719
Speaker 3: Once you get on a magnifying glass, and you do

752
00:34:13,800 --> 00:34:14,400
Speaker 3: get bigger.

753
00:34:14,760 --> 00:34:16,560
Speaker 2: You know, if.

754
00:34:16,400 --> 00:34:19,440
Speaker 3: Somebody like you boring the streamer word ain't gonna hesitate,

755
00:34:19,480 --> 00:34:21,480
Speaker 3: that'd be in the comments, like I don't watch him,

756
00:34:21,520 --> 00:34:23,799
Speaker 3: he boring. All you do is this, you know, they

757
00:34:24,000 --> 00:34:26,000
Speaker 3: gonna let you have it, and they gonna come in

758
00:34:26,080 --> 00:34:27,280
Speaker 3: and I'm leaving.

759
00:34:28,280 --> 00:34:31,080
Speaker 2: Rod just started his stream. My mouth. They say little.

760
00:34:30,920 --> 00:34:32,480
Speaker 3: Stuff like that, and then it gets you in your

761
00:34:32,480 --> 00:34:35,840
Speaker 3: head like them, you know, so like you know, before

762
00:34:35,880 --> 00:34:38,359
Speaker 3: you get to that point with your lower you ten,

763
00:34:38,400 --> 00:34:41,040
Speaker 3: you lower you fifteen, start multiplying and start building it

764
00:34:41,120 --> 00:34:43,799
Speaker 3: up and start learning how your stream operates and when

765
00:34:43,840 --> 00:34:46,520
Speaker 3: people come in, and if you get more people, let

766
00:34:46,520 --> 00:34:48,120
Speaker 3: them know like, hey, this is how we operate, and

767
00:34:48,160 --> 00:34:50,200
Speaker 3: introduce them to your world instead of trying to fit

768
00:34:50,280 --> 00:34:52,960
Speaker 3: your world to the bigger numbers.

769
00:34:53,040 --> 00:34:58,239
Speaker 1: Yeah, this audience is full of technologists, you know, venture capitalists,

770
00:34:58,239 --> 00:35:06,040
Speaker 1: investorseople in the career trajectory founders entrepreneurs, like when you

771
00:35:06,080 --> 00:35:08,360
Speaker 1: speak to audiences like this or if you could for

772
00:35:08,480 --> 00:35:12,520
Speaker 1: this audience here today, kind of give them how you

773
00:35:12,760 --> 00:35:20,040
Speaker 1: view creating versus just being a user of apim M.

774
00:35:23,080 --> 00:35:27,120
Speaker 3: Well one, as a creator, I only try to consume

775
00:35:27,800 --> 00:35:32,239
Speaker 3: for the purpose of upgrading my creations. So I would

776
00:35:32,239 --> 00:35:36,839
Speaker 3: say definitely filter your consume your consumption. You know it's

777
00:35:36,840 --> 00:35:39,359
Speaker 3: cool to brows you feel me, everybody do a little

778
00:35:39,400 --> 00:35:42,800
Speaker 3: doom scrolling. But basically, like when you want to consume,

779
00:35:43,760 --> 00:35:47,759
Speaker 3: redirect your path to consume something that's going to help you,

780
00:35:48,480 --> 00:35:50,879
Speaker 3: and you'll you'll find it fun to do research. I'll

781
00:35:50,920 --> 00:35:54,040
Speaker 3: be telling people do research and like I already do research,

782
00:35:54,160 --> 00:35:56,759
Speaker 3: Like now you ain't do research, you ain't watch these

783
00:35:56,800 --> 00:35:57,759
Speaker 3: people and just see.

784
00:35:57,800 --> 00:36:00,759
Speaker 2: You just got to see. So that's one redirect that.

785
00:36:01,040 --> 00:36:04,959
Speaker 3: And then as far as content creation, like the way

786
00:36:05,000 --> 00:36:08,839
Speaker 3: I look at it is I'm kind of a project

787
00:36:08,880 --> 00:36:12,680
Speaker 3: based guru, Like I like doing projects and that that

788
00:36:12,719 --> 00:36:15,480
Speaker 3: can be thirty day subathin, or that can be a

789
00:36:15,520 --> 00:36:19,160
Speaker 3: three day weekend, or the project can be one stream.

790
00:36:19,400 --> 00:36:22,719
Speaker 2: So if we speaking in music terms.

791
00:36:21,920 --> 00:36:25,200
Speaker 3: For streamers, a subbathin is like our album it's like, hey,

792
00:36:25,680 --> 00:36:28,880
Speaker 3: I got this ability to entertain at this level, I'm

793
00:36:28,880 --> 00:36:31,480
Speaker 3: about to give you thirty days of it. That's our album.

794
00:36:31,719 --> 00:36:33,160
Speaker 3: And you could say like, yo, I want to hit

795
00:36:33,160 --> 00:36:34,279
Speaker 3: twenty thousand subs.

796
00:36:34,040 --> 00:36:35,799
Speaker 2: And that's your sales. That's what you're trying to hit.

797
00:36:36,120 --> 00:36:38,560
Speaker 3: And as far as your single streams, if we're looking

798
00:36:38,600 --> 00:36:41,040
Speaker 3: at it in that aspect, when you do one stream,

799
00:36:41,120 --> 00:36:43,600
Speaker 3: you should put that much effort in that you put

800
00:36:43,600 --> 00:36:47,319
Speaker 3: into the subbathin if you're going to theme it out

801
00:36:47,360 --> 00:36:49,200
Speaker 3: and then do this and get this person, do that

802
00:36:49,239 --> 00:36:51,360
Speaker 3: for one stream, and that's a single, and your single

803
00:36:51,360 --> 00:36:53,600
Speaker 3: should go triple platinum, show Google good, and it should

804
00:36:53,600 --> 00:36:56,840
Speaker 3: be everywhere because ideally you want it on the shade

805
00:36:56,920 --> 00:36:58,680
Speaker 3: Rum and then you want it all over TikTok and

806
00:36:58,719 --> 00:37:01,520
Speaker 3: you want people talking about it. And it's real possible

807
00:37:01,600 --> 00:37:04,240
Speaker 3: that people we haven't hit singles, they spark up in

808
00:37:04,280 --> 00:37:07,759
Speaker 3: that one stream and they still streaming tomorrow, mind you,

809
00:37:08,000 --> 00:37:10,040
Speaker 3: and then they got content for tomorrow to talk about

810
00:37:10,040 --> 00:37:10,920
Speaker 3: what happened yesterday.

811
00:37:11,000 --> 00:37:12,200
Speaker 2: So it should be it should.

812
00:37:11,920 --> 00:37:14,719
Speaker 3: Be super super tough, and you should you should look

813
00:37:14,760 --> 00:37:16,959
Speaker 3: at it like a project. You should say like, Okay,

814
00:37:17,000 --> 00:37:18,960
Speaker 3: I'm streaming tomorrow yea, we're gonna eat some food and

815
00:37:19,000 --> 00:37:21,400
Speaker 3: we're gonna talk. But how can I enhance this? And

816
00:37:21,440 --> 00:37:23,239
Speaker 3: you should keep building off that, and you should get

817
00:37:23,280 --> 00:37:25,920
Speaker 3: yourself a giant whiteboard and talk talk about it all

818
00:37:25,960 --> 00:37:26,680
Speaker 3: day at yourself.

819
00:37:27,640 --> 00:37:31,720
Speaker 1: Afro Tech Conference is back and return to eighths Town, Houston, Texas,

820
00:37:31,719 --> 00:37:34,640
Speaker 1: from October twenty seventh through thirty first, twenty twenty five

821
00:37:34,960 --> 00:37:38,359
Speaker 1: the George R. Brown Convention Center. For years, Afrotech has

822
00:37:38,400 --> 00:37:43,640
Speaker 1: been to go to experience for black tech innovators, founders, engineers, creators, investors.

823
00:37:43,760 --> 00:37:45,440
Speaker 1: In twenty twenty five is shaping up to be the

824
00:37:45,440 --> 00:37:49,240
Speaker 1: biggest year yet though with fortyery tendees expected. This year's

825
00:37:49,239 --> 00:37:52,480
Speaker 1: conference will feature five days of dynamic programming across six

826
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Speaker 1: curator stages, discovery to executive leadership. Join us to hear

827
00:37:56,560 --> 00:37:59,520
Speaker 1: from industry leaders at the forefront of change, learn from

828
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829
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830
00:38:05,360 --> 00:38:08,959
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831
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832
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833
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834
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Speaker 1: Take us and moving fast to keep your spot nowt

835
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Speaker 1: at Afrotech Conference dot Com. Black Tech Green Money is

836
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Speaker 1: a production to Blavity Afro Tech on the Black Effect

837
00:38:27,520 --> 00:38:30,760
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838
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Speaker 1: and me Well Lucas, with the additional production support by

839
00:38:34,160 --> 00:38:37,279
Speaker 1: Kate McDonald, Sarah Ergan and Jada McGee. Special thank you

840
00:38:37,320 --> 00:38:39,680
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841
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842
00:38:43,360 --> 00:38:45,799
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843
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845
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