1 00:00:04,960 --> 00:00:07,240 Speaker 1: Welcome to Money Making Conversations. It's to show that she 2 00:00:07,280 --> 00:00:10,039 Speaker 1: has the secrets of success experience firsthand by marketing and 3 00:00:10,119 --> 00:00:12,960 Speaker 1: Brandon expert ras Shan McDonald. I will know he's given 4 00:00:12,960 --> 00:00:15,360 Speaker 1: me advice on many occasions in Indica. You didn't notice, 5 00:00:15,800 --> 00:00:19,200 Speaker 1: I'm not broke. You know He'll be interview with celebrity CEOs, 6 00:00:19,440 --> 00:00:22,520 Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do, 7 00:00:22,720 --> 00:00:25,040 Speaker 1: it's what he likes to share. Now it's time to 8 00:00:25,120 --> 00:00:28,680 Speaker 1: hear from my man, ras Shan McDonald. Money Making Conversations. 9 00:00:28,920 --> 00:00:32,920 Speaker 1: Here we come. Welcome to Money Making Conversation Masterclass. I'm 10 00:00:32,960 --> 00:00:35,640 Speaker 1: your host, Rashean McDonald. I recognize that we all have 11 00:00:35,720 --> 00:00:38,240 Speaker 1: different definitions of success. For you, it may be the 12 00:00:38,280 --> 00:00:41,320 Speaker 1: size of your paycheck. Mine is helping people and inspiring 13 00:00:41,360 --> 00:00:44,000 Speaker 1: them to accomplish their goals and live their very best life. 14 00:00:44,440 --> 00:00:46,680 Speaker 1: It's time to stop reading other people's success stories. I 15 00:00:46,720 --> 00:00:48,760 Speaker 1: tell that people, I tell it every episode, and start 16 00:00:48,840 --> 00:00:51,680 Speaker 1: writing your own. People always talking about purpose and gifts. 17 00:00:51,680 --> 00:00:53,800 Speaker 1: If you have a gift or purpose, leave with your 18 00:00:53,800 --> 00:00:56,640 Speaker 1: gift and don't get your friends, family, or co worker 19 00:00:56,720 --> 00:00:59,440 Speaker 1: stop you from planning or living your dream. As always 20 00:00:59,480 --> 00:01:02,800 Speaker 1: I'm excited about my guests on Money Making Conversation Masterclass, 21 00:01:02,800 --> 00:01:04,959 Speaker 1: and today I'm even more excited. When you sit down 22 00:01:05,000 --> 00:01:07,000 Speaker 1: and watch a guy through things that you go, I 23 00:01:07,040 --> 00:01:09,200 Speaker 1: think I can do that. Not really, not really. His 24 00:01:09,280 --> 00:01:11,880 Speaker 1: name is Adam Richmond. He is He made his name 25 00:01:11,920 --> 00:01:14,240 Speaker 1: on TV as the star of Man Business Feud that 26 00:01:14,280 --> 00:01:16,360 Speaker 1: I can't tell you how many episodes I've seen that 27 00:01:16,480 --> 00:01:19,120 Speaker 1: this guy he was willing to eat large amounts of 28 00:01:19,120 --> 00:01:22,040 Speaker 1: food in short periods of time, taking these challenges from 29 00:01:22,120 --> 00:01:24,399 Speaker 1: various restaurants across the world country. To me, it was 30 00:01:24,440 --> 00:01:28,119 Speaker 1: the world and alas now promoting his new series, Adam 31 00:01:28,200 --> 00:01:30,360 Speaker 1: Eats the Eighties, like if you're a video, I got 32 00:01:30,360 --> 00:01:32,640 Speaker 1: the big old box right here, they sit down here 33 00:01:32,680 --> 00:01:34,640 Speaker 1: for marketing, and I got all the little goodies that 34 00:01:34,720 --> 00:01:37,839 Speaker 1: they put in that box. The popular series and also 35 00:01:38,000 --> 00:01:40,039 Speaker 1: another popular CIEs that he holds on the History Talent 36 00:01:40,120 --> 00:01:42,720 Speaker 1: called The Food That Built America, which is really really 37 00:01:42,760 --> 00:01:46,080 Speaker 1: a cool show, is also airing in season three. Both 38 00:01:46,120 --> 00:01:48,240 Speaker 1: shows us like I said that earlier or on Sunday 39 00:01:48,320 --> 00:01:50,640 Speaker 1: nights on the History Challenge. Now, let's get back to 40 00:01:50,640 --> 00:01:52,840 Speaker 1: the eighties. That was a decade, you know, when food 41 00:01:52,920 --> 00:01:55,600 Speaker 1: was all about the flavor. And this ten episode series 42 00:01:55,880 --> 00:01:59,360 Speaker 1: follows Richmond as he digs into the most nostalgic and 43 00:01:59,400 --> 00:02:01,080 Speaker 1: you said, just out because some of the foods is 44 00:02:01,120 --> 00:02:02,920 Speaker 1: out today and I'm still eating this. So we're gonna 45 00:02:02,920 --> 00:02:05,160 Speaker 1: talk about that. So I may be I may be 46 00:02:05,200 --> 00:02:07,480 Speaker 1: a bit of nostalgic and still just don't want to 47 00:02:07,560 --> 00:02:10,600 Speaker 1: let go, just don't want to let go. But his 48 00:02:10,760 --> 00:02:13,680 Speaker 1: views were relived the decade by joining Richardond and journey 49 00:02:13,720 --> 00:02:16,600 Speaker 1: back to where these brands all begin. That's the really 50 00:02:16,600 --> 00:02:18,440 Speaker 1: cool part about it. We're gonna talk about that during 51 00:02:18,480 --> 00:02:21,680 Speaker 1: the interview, learn about their majing secrets never reveal and 52 00:02:21,720 --> 00:02:24,600 Speaker 1: watch this Richmond tries versions of products that were never 53 00:02:24,639 --> 00:02:27,120 Speaker 1: intended for public use. Please walk with the Money Making 54 00:02:27,120 --> 00:02:30,960 Speaker 1: Conversations Masterclass. The host of two History Channel shows, My man, 55 00:02:31,080 --> 00:02:33,680 Speaker 1: Adam Richmond. How are you doing, Adam? Thank you so 56 00:02:33,760 --> 00:02:35,720 Speaker 1: much for having me. It's an honor. And I'll tell 57 00:02:35,720 --> 00:02:39,040 Speaker 1: you some Adam. I'll just go back to a little history. Uh, 58 00:02:39,120 --> 00:02:41,960 Speaker 1: just becoming a fan of yours and uh, you know, 59 00:02:42,240 --> 00:02:44,400 Speaker 1: as a younger guy, you know people always say, man, 60 00:02:44,440 --> 00:02:47,080 Speaker 1: you can eat, you can eat, you can eat. Okay, 61 00:02:47,280 --> 00:02:51,320 Speaker 1: now now know on you I can't eat. I can't eat. 62 00:02:51,320 --> 00:02:55,320 Speaker 1: I I consume a nice amount of food. But I 63 00:02:55,320 --> 00:02:57,679 Speaker 1: would tell you this. I'm gonna tell you this. I 64 00:02:57,720 --> 00:03:00,040 Speaker 1: don't care how much money I make. I still to 65 00:03:00,200 --> 00:03:03,000 Speaker 1: go to buffet's man, I go to corral. I'll still 66 00:03:03,120 --> 00:03:05,680 Speaker 1: roll up in their man and in child ass. So 67 00:03:05,800 --> 00:03:09,200 Speaker 1: I enjoy variety. And I still I understand a vat 68 00:03:09,280 --> 00:03:12,280 Speaker 1: of a great steakhouse. But boy, I would go by 69 00:03:12,320 --> 00:03:15,120 Speaker 1: our buffet. Is still enjoyed it. What got you into 70 00:03:15,160 --> 00:03:18,480 Speaker 1: the business, Adam, Well, uh, yeah, I don't really like 71 00:03:18,560 --> 00:03:21,079 Speaker 1: that normally. I don't think i'd still be here if 72 00:03:21,120 --> 00:03:26,160 Speaker 1: I did. I UM, but the story of food, the 73 00:03:27,360 --> 00:03:31,280 Speaker 1: shared communications through food and stuff like this. But it 74 00:03:31,480 --> 00:03:35,480 Speaker 1: was always a hobby and advocation. And Um I was 75 00:03:35,560 --> 00:03:38,440 Speaker 1: told like I guess many Jews from the Northeast are 76 00:03:38,480 --> 00:03:42,480 Speaker 1: told like you're gonna become a doctor. That was the 77 00:03:42,520 --> 00:03:47,040 Speaker 1: path I was on. And then UM slowly became a 78 00:03:47,040 --> 00:03:50,560 Speaker 1: little disenchanted with science, fell more in love with languages. 79 00:03:50,720 --> 00:03:55,480 Speaker 1: I speak French, I speak Hebrew speak some Japanese. UM 80 00:03:55,560 --> 00:04:00,240 Speaker 1: and then UM, I but began acting to s on 81 00:04:00,320 --> 00:04:03,960 Speaker 1: my own. I started. I came out of Emory University 82 00:04:04,000 --> 00:04:06,960 Speaker 1: in Atlanta. I worked for the Olympics in nineties six 83 00:04:07,000 --> 00:04:09,720 Speaker 1: and then Atlanta is a great town for a non 84 00:04:09,840 --> 00:04:11,760 Speaker 1: union actor to start, at least it was in the 85 00:04:11,760 --> 00:04:16,240 Speaker 1: mid nineties. And so food became a way to support 86 00:04:16,320 --> 00:04:20,080 Speaker 1: my acting habits. So working at restaurants, working in kitchens, 87 00:04:20,240 --> 00:04:23,600 Speaker 1: and um, you end up with two education simultaneous in 88 00:04:23,760 --> 00:04:28,320 Speaker 1: arts education in the culinary one and uh, flashing very 89 00:04:28,360 --> 00:04:32,120 Speaker 1: far forward. I came out of Yale Drama School, UM 90 00:04:32,279 --> 00:04:36,960 Speaker 1: because I decided that if I got a master's from 91 00:04:37,000 --> 00:04:40,400 Speaker 1: a good school at very least I could teach in 92 00:04:40,480 --> 00:04:43,520 Speaker 1: the arts at university level and make at least a 93 00:04:43,560 --> 00:04:45,920 Speaker 1: six figure income and provide for a family and so 94 00:04:46,000 --> 00:04:48,800 Speaker 1: on and so forth. And Mom would get the sticker 95 00:04:48,880 --> 00:04:51,200 Speaker 1: for the back of her car that said Yale to 96 00:04:51,320 --> 00:04:54,440 Speaker 1: get the Yale Mom coffee mug, I'll be straight. So 97 00:04:56,800 --> 00:05:00,840 Speaker 1: basically what ended up happening was, UM, I came out 98 00:05:00,839 --> 00:05:02,960 Speaker 1: of Yale, I was blessed to be signed with the agents, 99 00:05:02,960 --> 00:05:07,680 Speaker 1: started working, and again the food stuff sort of augmented 100 00:05:07,920 --> 00:05:12,360 Speaker 1: and supported all the acting stuff. And UM I read 101 00:05:12,520 --> 00:05:18,600 Speaker 1: three books in very short succession. But I personally, UM, 102 00:05:18,680 --> 00:05:22,160 Speaker 1: I consider to be the lynchpins of me achieving a 103 00:05:22,279 --> 00:05:24,480 Speaker 1: modicum of success. And I don't get any kind of 104 00:05:25,040 --> 00:05:26,760 Speaker 1: kick back. I want to make that clear. These are 105 00:05:26,800 --> 00:05:29,680 Speaker 1: just genuine books I read that helped me. UM. I 106 00:05:29,720 --> 00:05:32,320 Speaker 1: read a book called The Way of the Peaceful Warrior, 107 00:05:32,960 --> 00:05:36,159 Speaker 1: and then I read The Four Agreements by Don Miguel Ruise, 108 00:05:36,480 --> 00:05:41,480 Speaker 1: and then I read a book called UM The Renaissance 109 00:05:41,560 --> 00:05:46,400 Speaker 1: Soul by Margaret Loebanstein Life Designed for People. Uh, it's 110 00:05:46,440 --> 00:05:48,960 Speaker 1: it's called Life Designed for People with too many passions 111 00:05:49,000 --> 00:05:53,080 Speaker 1: to pick just one. And UM. In that book, there 112 00:05:53,160 --> 00:05:57,520 Speaker 1: was one particular exercise called the reverse flow chart, where 113 00:05:57,520 --> 00:06:00,159 Speaker 1: you sort of took your passions and your abilities and 114 00:06:00,240 --> 00:06:04,720 Speaker 1: it helped you kind of ascertain what you are career 115 00:06:04,800 --> 00:06:07,680 Speaker 1: could and should be. And I knew I had this 116 00:06:07,880 --> 00:06:13,359 Speaker 1: entertainment skill set and you know, knowledge base and work 117 00:06:13,400 --> 00:06:16,919 Speaker 1: experience resume, and then I had a culinary one, and 118 00:06:16,920 --> 00:06:18,680 Speaker 1: I knew that it was the merging of the two 119 00:06:18,720 --> 00:06:20,760 Speaker 1: that was the thing. And then I just launched myself 120 00:06:20,760 --> 00:06:26,240 Speaker 1: at every opportunity. An opportunity UH came my way, um 121 00:06:27,960 --> 00:06:30,520 Speaker 1: through one of the agents that I signed with at 122 00:06:30,520 --> 00:06:33,560 Speaker 1: a graduate school, and I launched myself at it like 123 00:06:33,600 --> 00:06:36,120 Speaker 1: a juggernaut, Like I just was like, if this is 124 00:06:36,160 --> 00:06:40,640 Speaker 1: what you want and this is the opportunity. Um. You know, 125 00:06:40,760 --> 00:06:43,479 Speaker 1: I had studied international studies, so I knew travel was 126 00:06:43,520 --> 00:06:47,880 Speaker 1: a thing. I had cut formal training as a sushi chef, 127 00:06:48,120 --> 00:06:50,200 Speaker 1: so I knew that was a thing. And I had 128 00:06:50,080 --> 00:06:52,600 Speaker 1: a masters from the l drama so a new performance 129 00:06:52,640 --> 00:06:54,680 Speaker 1: was my thing. So I needed to find a way 130 00:06:54,720 --> 00:06:58,880 Speaker 1: to fuse travel, food and performance. And when the opportunity came, 131 00:06:59,560 --> 00:07:01,520 Speaker 1: you just have to come at it, no let up. 132 00:07:01,640 --> 00:07:05,680 Speaker 1: You just have to put everything you have into those opportunities. 133 00:07:05,720 --> 00:07:08,440 Speaker 1: And that's that's kind of what I did. Audition, So 134 00:07:08,640 --> 00:07:11,160 Speaker 1: man versus food, did you have to like eat food 135 00:07:11,760 --> 00:07:17,040 Speaker 1: from the part of the audition? Believe there was no 136 00:07:18,560 --> 00:07:22,680 Speaker 1: there was no five pound burrito audition. But but the 137 00:07:22,800 --> 00:07:27,440 Speaker 1: first audition actually you did have to bring some food, 138 00:07:27,480 --> 00:07:29,920 Speaker 1: but they wanted to see how you could describe flavor 139 00:07:30,440 --> 00:07:34,400 Speaker 1: and how you made it look when you ate. Um. 140 00:07:34,640 --> 00:07:39,160 Speaker 1: Then there were subsequent auditions, interviews they check your references, 141 00:07:39,600 --> 00:07:43,440 Speaker 1: and then the final screen test was at CATS's Deli 142 00:07:44,200 --> 00:07:47,440 Speaker 1: and it was on Balantine's Day of two thousand and eight, 143 00:07:48,200 --> 00:07:52,640 Speaker 1: and it was me in the final six dudes, and 144 00:07:52,880 --> 00:07:55,560 Speaker 1: I had a very good mentor when I worked at 145 00:07:55,560 --> 00:07:59,760 Speaker 1: Actress Theater of Louisville, Kentucky. John Jordy said, an audition 146 00:08:00,480 --> 00:08:03,840 Speaker 1: is not some kind of new age experience. It's competition. 147 00:08:04,200 --> 00:08:07,080 Speaker 1: It's a competition. You're there to get a job. There 148 00:08:07,120 --> 00:08:08,800 Speaker 1: there to get a job, and whether or not you 149 00:08:08,840 --> 00:08:11,600 Speaker 1: pay your bills in a meaningful manner for the next 150 00:08:11,720 --> 00:08:15,560 Speaker 1: however long, depends upon how well you fare in this competition. 151 00:08:15,680 --> 00:08:18,240 Speaker 1: So you can make nice nice with everybody else, but 152 00:08:18,280 --> 00:08:20,520 Speaker 1: you're there to lock it down and get a damn job. 153 00:08:20,680 --> 00:08:25,480 Speaker 1: So uh yeah, I auditioned and at that final screen test, 154 00:08:26,040 --> 00:08:31,200 Speaker 1: I had to eat a gigantic double Ruben prize. And 155 00:08:31,920 --> 00:08:34,160 Speaker 1: I'll tell you what this The Sandwiches and Cats is 156 00:08:34,200 --> 00:08:37,040 Speaker 1: deli or not cheap. And I was pretty broke, and 157 00:08:37,080 --> 00:08:39,920 Speaker 1: so being able to get a cat's a sandwich for free, 158 00:08:39,920 --> 00:08:44,400 Speaker 1: it was pretty dope. That was like those I've been there. 159 00:08:44,480 --> 00:08:48,199 Speaker 1: That's awesome place, so good, so good. You know, the 160 00:08:48,600 --> 00:08:51,480 Speaker 1: beauty of you as a as a talent, because that 161 00:08:51,559 --> 00:08:55,760 Speaker 1: explains now how the endian of man versus food. Because 162 00:08:55,760 --> 00:08:59,720 Speaker 1: you always had those little fake press conferences, you and 163 00:08:59,720 --> 00:09:01,560 Speaker 1: I and I'm to you so man that that made 164 00:09:01,559 --> 00:09:03,480 Speaker 1: me a fan of yours because you could you know, 165 00:09:03,520 --> 00:09:05,200 Speaker 1: you have a sist of humor. You know, you didn't 166 00:09:05,240 --> 00:09:07,440 Speaker 1: take it for real, but it was that it was 167 00:09:07,480 --> 00:09:10,319 Speaker 1: that personality to the next level. And you always had 168 00:09:10,320 --> 00:09:14,520 Speaker 1: a nice, charming smile, and you did they Let's tell you, 169 00:09:14,720 --> 00:09:19,160 Speaker 1: they hired the right person because all those things. When 170 00:09:19,160 --> 00:09:21,080 Speaker 1: you ate, it was a journey, and when you talk 171 00:09:21,200 --> 00:09:24,440 Speaker 1: to people, you look comfortable, you look like a regular guy. 172 00:09:24,800 --> 00:09:28,079 Speaker 1: In the end, it was a spoof having people I 173 00:09:28,080 --> 00:09:30,320 Speaker 1: could like ask you questions and things like that. So 174 00:09:30,800 --> 00:09:33,200 Speaker 1: really that was the pasona that you built out and 175 00:09:33,240 --> 00:09:37,960 Speaker 1: you became this connoisseur, this star of consuming food. But 176 00:09:38,040 --> 00:09:40,040 Speaker 1: really you was an entertainer to me, you know, because 177 00:09:40,040 --> 00:09:42,560 Speaker 1: I could see you being a game show host easily, 178 00:09:42,679 --> 00:09:44,600 Speaker 1: and I'm pretty sure you've done that in your lifetime. 179 00:09:44,960 --> 00:09:47,800 Speaker 1: But the thing about that, but right now and you're 180 00:09:47,800 --> 00:09:50,720 Speaker 1: in this food industry. And then so a little background 181 00:09:50,720 --> 00:09:52,880 Speaker 1: on me is that when I when I heard about 182 00:09:52,880 --> 00:09:55,320 Speaker 1: the show, you know, out of each the eighties, in 183 00:09:56,160 --> 00:09:59,160 Speaker 1: six I was working for IBM and had my math degree. 184 00:09:59,400 --> 00:10:01,360 Speaker 1: Everybody thought gonna stay at IBM, but I wanted to 185 00:10:01,360 --> 00:10:04,880 Speaker 1: pursue a career as a stand up comedian. So I 186 00:10:04,960 --> 00:10:08,120 Speaker 1: left IBM and so shocked everybody to pursue a career 187 00:10:08,160 --> 00:10:10,520 Speaker 1: and stand up comedian, where I was a road comedian. 188 00:10:10,800 --> 00:10:14,000 Speaker 1: So when you start talking about at the eighties, I 189 00:10:14,080 --> 00:10:17,640 Speaker 1: was out there consuming Roy Rogers. I was there, brother, 190 00:10:18,160 --> 00:10:20,760 Speaker 1: I was there, you know. So so this this is 191 00:10:20,800 --> 00:10:24,120 Speaker 1: the fun journey for me. And just interviewing you was 192 00:10:24,200 --> 00:10:26,640 Speaker 1: kind of like, wow, I did that. Oh yeah, I 193 00:10:26,640 --> 00:10:29,360 Speaker 1: remember that. But when when I saw Roy Rogers, that 194 00:10:29,440 --> 00:10:32,240 Speaker 1: really hit home for me. So just just talk about 195 00:10:32,520 --> 00:10:34,520 Speaker 1: being involved in this series. You know, you got this 196 00:10:34,559 --> 00:10:37,120 Speaker 1: serious about the Food That Built America. But to talk 197 00:10:37,160 --> 00:10:38,880 Speaker 1: about a little about this show, and I'm gonna throwing 198 00:10:38,880 --> 00:10:41,040 Speaker 1: my little comments here and there because I kind of 199 00:10:41,080 --> 00:10:42,839 Speaker 1: like experienced this because I was on the road in 200 00:10:42,880 --> 00:10:47,560 Speaker 1: the eighties and stuff. I love it. Yeah, Roy Rogers 201 00:10:47,559 --> 00:10:52,120 Speaker 1: owned for sure. That's that was there. That was their 202 00:10:52,200 --> 00:10:56,200 Speaker 1: domain for sure. Well, So the two shows are so 203 00:10:56,280 --> 00:10:58,679 Speaker 1: fascinating because they sort of compliment each other, just do 204 00:10:59,280 --> 00:11:02,760 Speaker 1: um and so Food That Built America is one of 205 00:11:02,800 --> 00:11:05,520 Speaker 1: the most inspiring ones for me personally. And I'm not 206 00:11:05,520 --> 00:11:09,480 Speaker 1: saying that because a minute or a minute, um, these 207 00:11:09,640 --> 00:11:13,280 Speaker 1: men and women bet on themselves, spent on themselves when 208 00:11:13,280 --> 00:11:16,640 Speaker 1: the world bet against them, when common sense bet against them. 209 00:11:16,640 --> 00:11:19,000 Speaker 1: And I think there's a lesson in that. But also 210 00:11:19,880 --> 00:11:22,240 Speaker 1: Bill Maher once said, we live in a guitar hero 211 00:11:22,400 --> 00:11:25,319 Speaker 1: culture where everybody wants to play the solo, but nobody 212 00:11:25,360 --> 00:11:29,800 Speaker 1: wants to learn the chords. And I think that these 213 00:11:29,840 --> 00:11:32,920 Speaker 1: are people that spent time in the trenches and you 214 00:11:32,960 --> 00:11:36,800 Speaker 1: don't realize how much sweat equity. You know, people hear 215 00:11:36,840 --> 00:11:39,400 Speaker 1: about the success, but they don't really pay attention to 216 00:11:39,440 --> 00:11:44,439 Speaker 1: what it took to get there. And I think that 217 00:11:44,440 --> 00:11:47,760 Speaker 1: that's that's the coolest part. And so for me, the 218 00:11:47,840 --> 00:11:50,400 Speaker 1: other aspect is I love those little bits of nickel 219 00:11:50,480 --> 00:11:56,319 Speaker 1: knowledge where you uh know, that little factoid about that 220 00:11:56,400 --> 00:12:00,960 Speaker 1: cookie or that symbol or that company and something interesting. 221 00:12:01,080 --> 00:12:04,920 Speaker 1: So to look at the new Wendy's logo and see 222 00:12:05,080 --> 00:12:08,720 Speaker 1: the word Mom hidden in the ruffles of Wendy shirt 223 00:12:09,080 --> 00:12:12,719 Speaker 1: because they want to evoke Mom's home cooking. Or the 224 00:12:12,760 --> 00:12:19,760 Speaker 1: fact that um the Oreo cookie came after the Hydros 225 00:12:19,800 --> 00:12:24,120 Speaker 1: and the symbol on that cookie actually comes from this 226 00:12:24,640 --> 00:12:29,000 Speaker 1: medieval guild symbol. Or even the fact that whilely Amos, 227 00:12:29,000 --> 00:12:33,120 Speaker 1: a famous Amos was an agent at William Morris discovered 228 00:12:33,160 --> 00:12:35,920 Speaker 1: Simon and garf uncle and got one of the first 229 00:12:36,000 --> 00:12:38,920 Speaker 1: loans to start his business from Marvin Gay. All those 230 00:12:39,000 --> 00:12:42,559 Speaker 1: cool little facts. I just think you get a deeper 231 00:12:42,600 --> 00:12:46,199 Speaker 1: appreciation of the culinary world around us. It's beautifully shot 232 00:12:46,800 --> 00:12:51,520 Speaker 1: and whether it's this season, whether it's beer, whether it's bread, 233 00:12:51,679 --> 00:12:58,840 Speaker 1: whether it's sweets, whether it's um casual dining. I think 234 00:12:58,960 --> 00:13:02,440 Speaker 1: that there is something for everyone. There is something connect 235 00:13:02,480 --> 00:13:06,480 Speaker 1: with everyone, male entrepreneurs, female, black, white, Asian. I think 236 00:13:06,520 --> 00:13:09,400 Speaker 1: that it's remarkable. We'll be right back with more Money 237 00:13:09,480 --> 00:13:22,800 Speaker 1: Making Conversations Masterclass with Rashan McDonald. Now, let's return to 238 00:13:22,880 --> 00:13:28,960 Speaker 1: Money Making Conversations Masterclass with Rashan McDonald. You know, I'm 239 00:13:29,000 --> 00:13:30,800 Speaker 1: a fan of like those ripley believe it or not, 240 00:13:31,160 --> 00:13:33,040 Speaker 1: and this is kind of like that, but for food, 241 00:13:33,240 --> 00:13:36,200 Speaker 1: you know, because you don't believe that this actually happened 242 00:13:36,200 --> 00:13:39,200 Speaker 1: this way, Like he was talking about uh famous aimos 243 00:13:39,240 --> 00:13:41,560 Speaker 1: and like several years ago he had contact these people, 244 00:13:41,600 --> 00:13:45,520 Speaker 1: contacted me about doing a documentary and and so like 245 00:13:45,520 --> 00:13:47,120 Speaker 1: I said, the whole Marvin Gay, he told me that 246 00:13:47,200 --> 00:13:50,000 Speaker 1: whole story. And the fact that you know, his cookies 247 00:13:50,000 --> 00:13:53,920 Speaker 1: don't look like cookies, they like really like like a 248 00:13:54,040 --> 00:13:56,880 Speaker 1: quarter of a cookie, and he said that was right, 249 00:13:56,960 --> 00:13:58,640 Speaker 1: like a little you know, it's like, you know, if 250 00:13:58,679 --> 00:14:02,240 Speaker 1: you the way we consume cookies nowadays, he has almost 251 00:14:02,280 --> 00:14:04,640 Speaker 1: looked like chips. And the fact that he was able 252 00:14:04,679 --> 00:14:06,439 Speaker 1: to pull that off. He was talking about going from 253 00:14:06,440 --> 00:14:09,240 Speaker 1: car to car, the whole backstory. Like you said, it's 254 00:14:09,280 --> 00:14:13,599 Speaker 1: really compelling because you go as an entrepreneur there was 255 00:14:13,760 --> 00:14:17,040 Speaker 1: before social media, that was before the Internet. These are 256 00:14:17,040 --> 00:14:20,680 Speaker 1: just people sometimes going from you know, store to store 257 00:14:20,800 --> 00:14:24,320 Speaker 1: or person to person to get their word out. And 258 00:14:24,400 --> 00:14:27,480 Speaker 1: then the brand just took off of all those stories. 259 00:14:27,520 --> 00:14:30,680 Speaker 1: Because there's a lot it's the third season. What's the 260 00:14:30,720 --> 00:14:33,840 Speaker 1: most compelling is that the individual or is the product 261 00:14:34,200 --> 00:14:36,760 Speaker 1: that they actually come up with? Question. I think it's 262 00:14:36,800 --> 00:14:39,360 Speaker 1: the effort of the individual. I think you have to 263 00:14:39,400 --> 00:14:43,640 Speaker 1: have a product that you believe in that goes without saying. 264 00:14:43,800 --> 00:14:47,480 Speaker 1: And I'm very impressed by when you look at everyone 265 00:14:47,520 --> 00:14:51,520 Speaker 1: from Campbell's soup to the lady that founded Pepperage Farm, 266 00:14:50,680 --> 00:14:56,320 Speaker 1: right there was an uncompromising level of standards that both 267 00:14:56,400 --> 00:14:58,960 Speaker 1: inspires me, it makes me feel a little bit African 268 00:14:59,200 --> 00:15:04,160 Speaker 1: corner something. I'll be honest with you, but um, I 269 00:15:04,200 --> 00:15:07,760 Speaker 1: think that every single it's like, what's that old line 270 00:15:08,720 --> 00:15:11,720 Speaker 1: from the old old song? They all after Christopher Columbus. 271 00:15:12,120 --> 00:15:14,360 Speaker 1: But I feel that this is very much the case. 272 00:15:14,400 --> 00:15:18,880 Speaker 1: So I feel that it's the individual. I feel that um, 273 00:15:18,920 --> 00:15:22,280 Speaker 1: hard work and determinational loan or omnipotent as it seems. 274 00:15:22,320 --> 00:15:24,960 Speaker 1: And and I'll say, you know, because that's the thing. 275 00:15:25,120 --> 00:15:29,200 Speaker 1: Right While he amos had an original cookie, a good cookie, 276 00:15:29,240 --> 00:15:33,200 Speaker 1: a great personality, but by his own admission a businessman, 277 00:15:33,400 --> 00:15:38,240 Speaker 1: he was none. And he's scaled up, uh, devoid of 278 00:15:38,280 --> 00:15:41,880 Speaker 1: a business plan to match that scale. Decisions were made, 279 00:15:41,920 --> 00:15:45,800 Speaker 1: fiscal decisions were made, um that were ill advised, you know, 280 00:15:45,960 --> 00:15:48,840 Speaker 1: to be in a difficult location at a walking ball 281 00:15:48,880 --> 00:15:53,880 Speaker 1: in Arizona with no air conditioning, Like it's just poor forethought. 282 00:15:54,120 --> 00:15:57,880 Speaker 1: And you know, you have an entrepreneur. And let's also 283 00:15:57,920 --> 00:16:00,920 Speaker 1: be honest, an African American entrepreneur were in the eighties, 284 00:16:01,320 --> 00:16:06,520 Speaker 1: who who sadly can now no longer even use his 285 00:16:06,560 --> 00:16:09,480 Speaker 1: own face and name on a product he created with 286 00:16:09,600 --> 00:16:13,720 Speaker 1: his aunt as a child. And that's profoundly tragic. But uh, 287 00:16:13,840 --> 00:16:17,560 Speaker 1: there's a playwright named Stephen Diets and he wrote an 288 00:16:17,640 --> 00:16:20,880 Speaker 1: essay called an Audience Manifesto and he said, if the 289 00:16:21,000 --> 00:16:24,000 Speaker 1: artist trips, we know to jump. If the artist hits 290 00:16:24,040 --> 00:16:26,560 Speaker 1: their head, we know two duck. And I think that 291 00:16:26,560 --> 00:16:30,200 Speaker 1: that's where whially Amos is worth his weight in gold, 292 00:16:30,440 --> 00:16:36,160 Speaker 1: is that he is such a warm, wonderful Zen's type 293 00:16:36,200 --> 00:16:39,320 Speaker 1: of individual that despite the slings and arrows. I mean, 294 00:16:39,360 --> 00:16:41,520 Speaker 1: my god, who would think whally Amos could go on 295 00:16:41,640 --> 00:16:44,440 Speaker 1: Shark Tank and not get a deal and that happened. 296 00:16:44,960 --> 00:16:49,800 Speaker 1: And yet um, he's very forthcoming because you know he 297 00:16:49,920 --> 00:16:53,440 Speaker 1: got that deal with I believe it was Bloomingdale's and 298 00:16:53,960 --> 00:16:56,080 Speaker 1: he was in all these stores and didn't have a 299 00:16:56,160 --> 00:16:59,920 Speaker 1: production fills. He couldn't scale to meet the demand. Absolutely. 300 00:17:00,040 --> 00:17:02,680 Speaker 1: And then the flip side, you know, we juxtaposed this 301 00:17:02,760 --> 00:17:06,240 Speaker 1: in food that built America is Debbie Field. And we 302 00:17:06,240 --> 00:17:08,439 Speaker 1: could also acknowledge at the eighties. And I say this 303 00:17:08,520 --> 00:17:12,200 Speaker 1: as you know, the son of a very strong stepmom 304 00:17:12,359 --> 00:17:14,639 Speaker 1: and mom who hit their head on that glass ceiling 305 00:17:14,680 --> 00:17:20,800 Speaker 1: several times. Is straight up like for women as entrepreneurs 306 00:17:20,800 --> 00:17:23,680 Speaker 1: in the eighties, it was not a warm, welcoming time. 307 00:17:23,960 --> 00:17:27,960 Speaker 1: And Debbie Field, I think, if I'm not mistaken, she 308 00:17:28,080 --> 00:17:30,840 Speaker 1: had something like a twenty one percent interest rate on 309 00:17:30,920 --> 00:17:33,440 Speaker 1: her first loan, and she said it was the best 310 00:17:33,440 --> 00:17:35,359 Speaker 1: money she could ever get because it was the only 311 00:17:35,400 --> 00:17:40,000 Speaker 1: money she Her husband leveraged his house, but Debbie Field 312 00:17:40,640 --> 00:17:44,240 Speaker 1: kept it small, so it was a proving concept. She 313 00:17:44,600 --> 00:17:48,200 Speaker 1: actually walked the streets of Palo Alto. She wasn't selling 314 00:17:48,200 --> 00:17:51,520 Speaker 1: as much as she felt she could. And you know 315 00:17:51,560 --> 00:17:53,800 Speaker 1: what I said about betting on yourself. Someone made a 316 00:17:53,880 --> 00:17:56,560 Speaker 1: really harsh comment to her at a dinner party, saying 317 00:17:56,600 --> 00:17:58,960 Speaker 1: how she had this stupid pipe dreams. She was a 318 00:17:59,000 --> 00:18:01,840 Speaker 1: beautiful woman, still is, but a beautiful woman, and so 319 00:18:01,960 --> 00:18:05,280 Speaker 1: they thought she was just this pretty housewife. And she 320 00:18:05,720 --> 00:18:08,920 Speaker 1: locked up the shop, took samples on the tray, pounded 321 00:18:08,960 --> 00:18:12,720 Speaker 1: the pavement, built the ground swell, built the demand, and 322 00:18:12,800 --> 00:18:15,360 Speaker 1: her husband was At the time of the eighties, they 323 00:18:15,400 --> 00:18:18,159 Speaker 1: called it an economic futurist. What we call today is 324 00:18:18,560 --> 00:18:24,240 Speaker 1: I t He realized that she could exert quality control, 325 00:18:24,720 --> 00:18:31,840 Speaker 1: maintained proprietary UM recipes, UM track you know, losses and 326 00:18:32,080 --> 00:18:37,040 Speaker 1: gains and whatever through a computer, and it changed the game. 327 00:18:37,119 --> 00:18:40,080 Speaker 1: And I feel that's why I talked about the individual. 328 00:18:40,400 --> 00:18:42,960 Speaker 1: They both had great cookies. One of them had a 329 00:18:43,000 --> 00:18:47,639 Speaker 1: better business plan. Limpian Subway had great Both have decent sandwiches, 330 00:18:48,080 --> 00:18:51,520 Speaker 1: subway you scientific method and blew them off the bat absolutely. 331 00:18:53,119 --> 00:18:56,640 Speaker 1: You know the fun part about the eight show, you know, 332 00:18:56,720 --> 00:18:58,560 Speaker 1: because I said, I was on the road out there 333 00:18:58,600 --> 00:19:01,120 Speaker 1: doing my thing, and even when I go in the airport, 334 00:19:01,320 --> 00:19:03,160 Speaker 1: you know, I said, any end, you know, I will 335 00:19:03,200 --> 00:19:05,240 Speaker 1: stop and give me that lemonade. That's what I do. 336 00:19:05,320 --> 00:19:07,639 Speaker 1: I get, I get a plane one and give me 337 00:19:07,720 --> 00:19:11,360 Speaker 1: a lemonade. And brother, I am happy, I'm walking down. 338 00:19:12,240 --> 00:19:13,800 Speaker 1: I'll take it on the plane. I don't care from 339 00:19:13,800 --> 00:19:16,400 Speaker 1: the first class. I got my Auntie Aunty ms into 340 00:19:16,480 --> 00:19:18,840 Speaker 1: that and I'm excited. The same thing with Center Bons 341 00:19:18,840 --> 00:19:20,280 Speaker 1: and when they came out with the minis, but we 342 00:19:20,520 --> 00:19:22,720 Speaker 1: all started with the center Bonds and then the Mr 343 00:19:22,760 --> 00:19:25,600 Speaker 1: t s. It was just it was just a flood 344 00:19:25,640 --> 00:19:27,520 Speaker 1: of just stuff coming to me. Go oh yeah, forgot 345 00:19:27,560 --> 00:19:31,399 Speaker 1: about that Mr T And then and then and then 346 00:19:31,440 --> 00:19:33,399 Speaker 1: they said this package about the bubble gum that you 347 00:19:33,480 --> 00:19:36,119 Speaker 1: too at one time, all the sweet goes away. It 348 00:19:36,200 --> 00:19:37,959 Speaker 1: was just it was just a fun stuff. But the 349 00:19:38,000 --> 00:19:40,040 Speaker 1: point that really got to me that when I was 350 00:19:40,119 --> 00:19:42,359 Speaker 1: doing a background on this was the fact that I 351 00:19:42,400 --> 00:19:46,959 Speaker 1: didn't know that the McDonald's flies were prepared a different 352 00:19:46,960 --> 00:19:49,879 Speaker 1: way and then and then they changed the syrup on 353 00:19:49,960 --> 00:19:53,320 Speaker 1: the coat. Talk about that type of information that you're 354 00:19:53,359 --> 00:19:55,359 Speaker 1: getting out of that show that right, there's a lot 355 00:19:55,400 --> 00:19:57,760 Speaker 1: of hot moments in that or oh I didn't know that, 356 00:19:57,800 --> 00:20:00,840 Speaker 1: absolutely absolutely so yeah, So moving to the other show, 357 00:20:00,840 --> 00:20:06,800 Speaker 1: out of meets the eighties, we look at this incredibly dynamic, energetic, wild, 358 00:20:07,119 --> 00:20:10,359 Speaker 1: wildly innovative decade through the prism of food. Right, and 359 00:20:10,520 --> 00:20:14,120 Speaker 1: like you said, we will basically go to the origin 360 00:20:14,280 --> 00:20:17,160 Speaker 1: story for these brands that came out in the eighties 361 00:20:17,200 --> 00:20:21,080 Speaker 1: and became national and global icons like Cinnabon and Anti Ann's, 362 00:20:21,600 --> 00:20:24,400 Speaker 1: you know, and and so and so forth. Um, and 363 00:20:24,480 --> 00:20:28,080 Speaker 1: then look at things that appeared in the eighties and 364 00:20:28,160 --> 00:20:33,920 Speaker 1: maybe disappear, So one of those breakfast pizza right, exactly, 365 00:20:33,960 --> 00:20:38,600 Speaker 1: exactly right. And obviously, because you know, you're incredibly you know, 366 00:20:38,680 --> 00:20:41,560 Speaker 1: brilliant man with the head for numbers, you understand that. Um, 367 00:20:42,400 --> 00:20:46,240 Speaker 1: you know, when Reagan switched to supply side economics, reagonomics 368 00:20:46,280 --> 00:20:49,320 Speaker 1: floods the economy with money until the recessions in the nineties, 369 00:20:49,440 --> 00:20:52,720 Speaker 1: and uh, and then everyone wears flannel and gets tribal tattoos. 370 00:20:52,760 --> 00:20:56,520 Speaker 1: But until then it was big shoulder pads, big hair, 371 00:20:57,680 --> 00:21:03,320 Speaker 1: jay ones, you know Bo Jackson illustrateds right right. In 372 00:21:03,400 --> 00:21:07,000 Speaker 1: the eighties was unlike today. You didn't necessarily have to 373 00:21:07,080 --> 00:21:11,080 Speaker 1: have nutritional info on your food. You did not have 374 00:21:11,160 --> 00:21:14,920 Speaker 1: to have calories at fast food restaurants. There was no 375 00:21:15,040 --> 00:21:19,679 Speaker 1: real concentration unless it was medically ordained or religiously specified. 376 00:21:19,680 --> 00:21:24,440 Speaker 1: I think you needed to be vegan, vegetarian, paleo, keto, 377 00:21:24,720 --> 00:21:30,119 Speaker 1: whole thirty five to you know, all these other atkins 378 00:21:29,920 --> 00:21:32,920 Speaker 1: not a thing. And diet culture emerged in the eighties, 379 00:21:32,960 --> 00:21:36,280 Speaker 1: but it was fat, fat fat. It was Jane Fonda's 380 00:21:36,320 --> 00:21:39,280 Speaker 1: work out, the grapefruit diet in the Beverly Hills Bring Back. 381 00:21:39,680 --> 00:21:41,440 Speaker 1: Because I was a Jane Fonda, I had to. I 382 00:21:41,440 --> 00:21:44,720 Speaker 1: had I had the VHS tapes and the BATA my 383 00:21:44,800 --> 00:21:46,920 Speaker 1: step my stepmom, and I was a little chovy kid 384 00:21:46,960 --> 00:21:50,680 Speaker 1: my stepmom. No leg warmers though, because you know that's 385 00:21:50,720 --> 00:21:53,919 Speaker 1: child abuse. I was just gonna tell you because I was, 386 00:21:54,200 --> 00:21:56,639 Speaker 1: I had to leg warmers because I was, I was 387 00:21:56,680 --> 00:21:59,560 Speaker 1: an instructor. Adam, you talk to the worst guy in 388 00:21:59,560 --> 00:22:03,159 Speaker 1: the world here, you probably look good at them. I 389 00:22:03,240 --> 00:22:05,720 Speaker 1: would look I want I want to look like a 390 00:22:05,760 --> 00:22:09,720 Speaker 1: little decorated hippo. And then then the other thing is 391 00:22:09,760 --> 00:22:12,400 Speaker 1: if you were called there was that show for broadcast TV, 392 00:22:12,960 --> 00:22:18,680 Speaker 1: Richard Simmons had Healthy Eating. There was a guy Captain Kangaroo, 393 00:22:18,760 --> 00:22:21,919 Speaker 1: and other shows called Slim Goodbody who would wear a 394 00:22:22,000 --> 00:22:26,040 Speaker 1: suit where you could see organs and stuff. And so 395 00:22:26,119 --> 00:22:29,879 Speaker 1: there was this this effort because by the eighties people 396 00:22:29,920 --> 00:22:33,800 Speaker 1: were watching roughly eight hours of television. Today, Um, you 397 00:22:33,880 --> 00:22:36,480 Speaker 1: had a whole generation of latch key kids. As two 398 00:22:36,520 --> 00:22:40,560 Speaker 1: parent families, two parent working families became the norm. Women 399 00:22:40,640 --> 00:22:44,119 Speaker 1: had room in the workplace that they never did before. Um, 400 00:22:44,160 --> 00:22:47,000 Speaker 1: there was a one third increase of white collar workers 401 00:22:47,359 --> 00:22:50,760 Speaker 1: had parents gone. Plus you had the invention of the microwave, 402 00:22:51,280 --> 00:22:54,879 Speaker 1: which allows children the ability to cook, parents to prepare 403 00:22:55,000 --> 00:22:59,440 Speaker 1: meals incredibly quickly, gives companies a new avenue for revenue, 404 00:23:00,040 --> 00:23:04,840 Speaker 1: allows a whole other market for leftovers and home delivery 405 00:23:04,920 --> 00:23:08,000 Speaker 1: because it doesn't take a whole production to reheat something 406 00:23:08,160 --> 00:23:13,800 Speaker 1: or remake something or reconstitute something. And um, you know, 407 00:23:13,880 --> 00:23:16,879 Speaker 1: and then with all the fluctuating economic stuff, there was 408 00:23:17,160 --> 00:23:19,320 Speaker 1: a new pivot. So bringing it to what you said 409 00:23:19,320 --> 00:23:24,560 Speaker 1: about Coca Cola and McDonald's French fries, so and well, 410 00:23:24,640 --> 00:23:27,160 Speaker 1: this is so cool because we went to this food 411 00:23:27,240 --> 00:23:30,640 Speaker 1: lab called Mats and Labs in northern California, just south 412 00:23:30,680 --> 00:23:35,040 Speaker 1: of San Francisco, and it's just's relatively close to San 413 00:23:35,119 --> 00:23:41,080 Speaker 1: Jose and it's um just spectacular and quite frankly. I mean, 414 00:23:41,280 --> 00:23:45,399 Speaker 1: these guys have developed everything from like the frappuccino, some 415 00:23:45,520 --> 00:23:47,720 Speaker 1: of the nut milks you've seen. But it's a food lab. 416 00:23:47,760 --> 00:23:50,280 Speaker 1: These are two food scientists. And what happened was in 417 00:23:50,320 --> 00:23:52,320 Speaker 1: the eighties there was a millionaire who had had a 418 00:23:52,359 --> 00:23:55,760 Speaker 1: heart attack and his doctors cautioned him about fast food. 419 00:23:56,160 --> 00:24:00,399 Speaker 1: He spent his money on this crusade to health of 420 00:24:00,520 --> 00:24:03,560 Speaker 1: i fast food. And one of the things they talked 421 00:24:03,560 --> 00:24:06,800 Speaker 1: about was how McDonald's would fry their French fries and 422 00:24:06,960 --> 00:24:11,199 Speaker 1: beef tallow, which is solidified beef fat. And it's still 423 00:24:11,240 --> 00:24:14,240 Speaker 1: done in England. If you've ever had a roast dinner 424 00:24:14,320 --> 00:24:17,919 Speaker 1: anywhere at a pub or at a restaurant in England, Uh, 425 00:24:18,240 --> 00:24:22,040 Speaker 1: they use duck fat um every gastro pub and their 426 00:24:22,119 --> 00:24:25,800 Speaker 1: mama that serves Brussels sprouts, said Patty or whatever they 427 00:24:25,840 --> 00:24:29,639 Speaker 1: do a duck fat fry, so frying in suet or 428 00:24:29,840 --> 00:24:34,560 Speaker 1: tallow is very, very common, but it's way more saturated fat. Remember, 429 00:24:34,880 --> 00:24:39,240 Speaker 1: if any animal product has cholesterol, any plant product doesn't. 430 00:24:39,320 --> 00:24:42,439 Speaker 1: So you could eat a pound of vegan cheese, you 431 00:24:42,520 --> 00:24:45,320 Speaker 1: may have, you know, taken in quite a bit of 432 00:24:45,359 --> 00:24:48,320 Speaker 1: fet but you will have taken in no cholesterol. And 433 00:24:50,080 --> 00:24:54,680 Speaker 1: basically he started this crusade, and strangely enough, all the restaurants, 434 00:24:54,720 --> 00:24:58,600 Speaker 1: both McDonald's Burger King pivoted on the same day away 435 00:24:58,680 --> 00:25:02,880 Speaker 1: from beef talo and began frying in a beef flavored 436 00:25:02,960 --> 00:25:07,760 Speaker 1: vegetable oil. Um. The other thing is, as you mentioned 437 00:25:08,040 --> 00:25:12,399 Speaker 1: Coca Cola. Now, being a former Atlanta boy myself and 438 00:25:12,440 --> 00:25:15,200 Speaker 1: having gone to Emery, my father may rest in peace 439 00:25:15,400 --> 00:25:20,240 Speaker 1: with my pop right here. Uh, I'll never forget. Um 440 00:25:20,280 --> 00:25:23,200 Speaker 1: I was down to. I was deciding between three schools. 441 00:25:23,240 --> 00:25:28,479 Speaker 1: I was deciding between University Chicago, Washington, University St. Louis, 442 00:25:29,920 --> 00:25:34,719 Speaker 1: actually four schools, Union College and Schenectady and Emery and 443 00:25:35,119 --> 00:25:39,639 Speaker 1: I UM. I it was pretty gung ho about Emery 444 00:25:39,760 --> 00:25:42,000 Speaker 1: because by then I knew that if I were there 445 00:25:42,000 --> 00:25:45,040 Speaker 1: in ninety six, I was at least going to be 446 00:25:45,040 --> 00:25:47,280 Speaker 1: there for the Olympics. And I'm an Olympics junkie and 447 00:25:47,280 --> 00:25:50,399 Speaker 1: as it turned out, in nine six, I had a 448 00:25:50,440 --> 00:25:55,640 Speaker 1: super Bowl, World Series and an Olympics. Deltas, Xerox, and 449 00:25:55,720 --> 00:25:59,040 Speaker 1: Coke all had headquarters there, so I thought it increased 450 00:25:59,040 --> 00:26:03,119 Speaker 1: the likelihood of him ployment opportunities, very least internship opportunities, 451 00:26:03,440 --> 00:26:07,080 Speaker 1: because those companies are big enough that if I decided marketing, 452 00:26:07,119 --> 00:26:09,920 Speaker 1: they all have a big marketing. I decided pr they 453 00:26:09,920 --> 00:26:13,040 Speaker 1: all had a big pr wing. Anyway, without getting too 454 00:26:13,040 --> 00:26:16,439 Speaker 1: far up my own butt hole, so you know, some 455 00:26:16,480 --> 00:26:18,880 Speaker 1: of my pop may rest in piece. I remember Emery 456 00:26:19,000 --> 00:26:21,840 Speaker 1: and this proud What a great school. Oh my gosh, 457 00:26:21,880 --> 00:26:23,760 Speaker 1: if he wants to be a doctor, he couldn't. Emory 458 00:26:23,840 --> 00:26:26,959 Speaker 1: University Hospital system is brilliant. They're doing these things and 459 00:26:26,960 --> 00:26:29,000 Speaker 1: so and so forth. And then my pop calls me. 460 00:26:29,080 --> 00:26:31,000 Speaker 1: It's like we need to talk. I said why, He said, 461 00:26:31,359 --> 00:26:35,879 Speaker 1: why do they call it coke? You? That's nothing to 462 00:26:35,960 --> 00:26:40,800 Speaker 1: do with scar phase, Dad, Coke, like my dorm is 463 00:26:40,840 --> 00:26:44,720 Speaker 1: called Dobbs, like this dog can wonder if like nothing 464 00:26:45,080 --> 00:26:47,520 Speaker 1: nothing to do with cocaine. I promise you at all. 465 00:26:47,720 --> 00:26:50,200 Speaker 1: I ever, I'm like seven up with that, Dad. I've 466 00:26:50,280 --> 00:26:54,320 Speaker 1: never had it, never will, like no, no, no, and uh, 467 00:26:54,560 --> 00:26:58,640 Speaker 1: but that's so uh as anyone in Atlanta knows, there's 468 00:26:58,640 --> 00:27:01,800 Speaker 1: ever gone to the world of coca cola. Um, it's 469 00:27:01,800 --> 00:27:05,480 Speaker 1: a recipe. The actual recipe for coca cola dates back 470 00:27:05,520 --> 00:27:10,640 Speaker 1: to a Civil War veteran named Do Pemberton Um. And 471 00:27:10,920 --> 00:27:13,160 Speaker 1: much like all the great sodas were right there were 472 00:27:13,160 --> 00:27:17,320 Speaker 1: medicine topics like dr Pepper and pepsi gets its name 473 00:27:17,359 --> 00:27:22,160 Speaker 1: because they thought it cured pepsis or just pepsia and um. 474 00:27:23,359 --> 00:27:27,960 Speaker 1: So coca cola had always been sweet with sugar with 475 00:27:27,960 --> 00:27:31,760 Speaker 1: sucros um. What happened was and this is what's so 476 00:27:31,800 --> 00:27:34,440 Speaker 1: cool about doing a show about the eighties and the eighties, 477 00:27:35,000 --> 00:27:40,600 Speaker 1: between sugar prices, rising hurricanes, decimating huge swaths of the 478 00:27:40,840 --> 00:27:44,560 Speaker 1: sugar crops in Caribbean and so and so forth, even 479 00:27:44,960 --> 00:27:48,720 Speaker 1: limiting beet sugars that we had at home. Robert Goizueta, 480 00:27:48,880 --> 00:27:52,359 Speaker 1: who is a chemist, pivots to high fructost corn syrup, 481 00:27:52,520 --> 00:27:56,159 Speaker 1: realizes he could achieve the same bricks b R i 482 00:27:56,520 --> 00:28:02,920 Speaker 1: X sweetness level but spend off fraction of what sucros costs. 483 00:28:02,960 --> 00:28:06,040 Speaker 1: So make a cola that taste the same justice sweet 484 00:28:06,320 --> 00:28:09,840 Speaker 1: for a fraction of the price. Shareholders saw profits like 485 00:28:09,880 --> 00:28:13,080 Speaker 1: they've never seen Goy's wedding, gets made CEO of the 486 00:28:13,119 --> 00:28:16,959 Speaker 1: business school at every named after the dude, and uh 487 00:28:17,320 --> 00:28:20,800 Speaker 1: where I took financial accounting and man, let me tell you, 488 00:28:20,840 --> 00:28:25,719 Speaker 1: I was so bad at that. But so that's what 489 00:28:25,760 --> 00:28:29,479 Speaker 1: Coca Cola did. And that was, um the first pivot, 490 00:28:29,520 --> 00:28:32,080 Speaker 1: and then we began to see uh the a the 491 00:28:32,200 --> 00:28:37,840 Speaker 1: rise of the artificial sweetener incorporated in this series, in 492 00:28:37,920 --> 00:28:40,720 Speaker 1: the storytelling and things like that, you know, some Adam 493 00:28:40,760 --> 00:28:43,760 Speaker 1: and seking to Adam Richmond here, Adam. The amazing thing 494 00:28:43,760 --> 00:28:48,400 Speaker 1: about it you can you can produce these shows is 495 00:28:48,560 --> 00:28:51,520 Speaker 1: who is telling the story. You are a great storyteller, 496 00:28:51,600 --> 00:28:53,680 Speaker 1: my friend. I want to make sure you get that 497 00:28:53,720 --> 00:28:57,360 Speaker 1: out of this interview. Uh. You just engage you man, 498 00:28:57,480 --> 00:29:00,360 Speaker 1: and I feel fortunate you. This is you know, I 499 00:29:00,440 --> 00:29:04,360 Speaker 1: I ain't iView a lot of people. And my wife 500 00:29:04,400 --> 00:29:06,600 Speaker 1: was here. She tell you, yeah, he watches him. That's 501 00:29:06,680 --> 00:29:10,680 Speaker 1: that's you know, because in the fact I enjoy you 502 00:29:10,960 --> 00:29:13,160 Speaker 1: and uh, you're doing something I could never do, but 503 00:29:13,240 --> 00:29:16,280 Speaker 1: it's entertainment and you do it from an entertainment perspective 504 00:29:16,280 --> 00:29:18,720 Speaker 1: and and really interviewing you on this show today that 505 00:29:18,760 --> 00:29:21,280 Speaker 1: allows me to understand you a lot more, not saying 506 00:29:21,280 --> 00:29:23,320 Speaker 1: I was confused by you. But you know your background, 507 00:29:23,440 --> 00:29:27,000 Speaker 1: your intellect, you know your worldliness. It all shows across 508 00:29:27,000 --> 00:29:29,360 Speaker 1: on the screen and it comes across as effortless. And 509 00:29:29,400 --> 00:29:31,280 Speaker 1: so because of that, that comes from the person who's 510 00:29:31,320 --> 00:29:34,160 Speaker 1: comfortable with himself, has been around and done the things 511 00:29:34,240 --> 00:29:36,760 Speaker 1: that are fun for him. And my big tech away is, 512 00:29:36,920 --> 00:29:38,600 Speaker 1: you know when I look at people in life, and 513 00:29:38,600 --> 00:29:40,880 Speaker 1: I tell people all the time, do what makes you happy? 514 00:29:41,440 --> 00:29:45,480 Speaker 1: And and and like I said, I left math degree 515 00:29:45,600 --> 00:29:48,680 Speaker 1: or IBM career and wanted to tell jokes. And I've 516 00:29:48,720 --> 00:29:51,640 Speaker 1: been rolling down that direction all my life. And you 517 00:29:51,680 --> 00:29:53,920 Speaker 1: have two shows on television now. You can't go wrong 518 00:29:53,960 --> 00:29:56,560 Speaker 1: with that. Adam each stadies. I got my little box. 519 00:29:56,600 --> 00:29:59,080 Speaker 1: I got it in my cabinet. You know I got 520 00:29:59,120 --> 00:30:01,320 Speaker 1: my I would tell you what I'm tan I got. 521 00:30:01,560 --> 00:30:03,880 Speaker 1: I got two Emmy's, I got three N Double A C. 522 00:30:04,040 --> 00:30:06,960 Speaker 1: Image Awards, and I got this right next to them. Okay, 523 00:30:07,000 --> 00:30:09,040 Speaker 1: that's how much I think of your brother. Only thing 524 00:30:09,120 --> 00:30:11,920 Speaker 1: I'm missing. Only thing I'm missing, Adam, is your autograph. 525 00:30:11,960 --> 00:30:14,720 Speaker 1: So I'm hoping one day you come through Atlanta, I 526 00:30:14,840 --> 00:30:17,960 Speaker 1: find out and it's gonna be a six ft black 527 00:30:18,000 --> 00:30:21,400 Speaker 1: man in the suit back there holding this box. Adam, 528 00:30:21,480 --> 00:30:24,320 Speaker 1: I need your signature, brother, I need your signature. Listen, 529 00:30:24,400 --> 00:30:27,400 Speaker 1: you got that, no problem, man. I would just for 530 00:30:27,480 --> 00:30:30,600 Speaker 1: the base of it. Emmy, what I would do The 531 00:30:30,600 --> 00:30:34,480 Speaker 1: screw of the name. Little Screw That's coming is a 532 00:30:34,560 --> 00:30:39,440 Speaker 1: lifetime brother on the History Chan Every Sunday, Adam Each 533 00:30:39,440 --> 00:30:42,400 Speaker 1: st eighties and The Food That Built America, hosted by 534 00:30:42,400 --> 00:30:44,840 Speaker 1: my man Adam Richmond. Thank you, Adam. We'll be right 535 00:30:44,880 --> 00:30:49,200 Speaker 1: back with more Money Making Conversations Masterclass with Rushan McDonald. 536 00:30:50,840 --> 00:30:54,320 Speaker 1: You are now tuned into the Money Making Conversations Minute 537 00:30:54,320 --> 00:30:57,760 Speaker 1: of Inspiration with Rashan McDonald High and Rashan McDonald for 538 00:30:57,800 --> 00:31:00,920 Speaker 1: Money Making Conversations Masterclass with your Daily Into the Inspiration. 539 00:31:01,280 --> 00:31:04,760 Speaker 1: I said that with actor, producer and filmmaker Robert Townsend, 540 00:31:04,960 --> 00:31:07,880 Speaker 1: he talked about making you a pitch and marketing yourself. 541 00:31:08,120 --> 00:31:10,560 Speaker 1: I understood that there is an audience out there that 542 00:31:10,640 --> 00:31:12,840 Speaker 1: loves the five hard beats. So I went to SATOM 543 00:31:12,880 --> 00:31:16,600 Speaker 1: Events and I pitched my vision because they haven't done 544 00:31:16,600 --> 00:31:19,600 Speaker 1: a whole lot of events, you know, surrounding content for 545 00:31:19,680 --> 00:31:22,600 Speaker 1: African Americans. And I just kind of looked at a 546 00:31:22,680 --> 00:31:25,680 Speaker 1: lane and said Hey, I think there's a big audience 547 00:31:25,720 --> 00:31:28,200 Speaker 1: for this. I did the numbers and broke down my 548 00:31:28,280 --> 00:31:31,280 Speaker 1: power point how many markets, how many times it plays 549 00:31:31,280 --> 00:31:33,840 Speaker 1: on television. They heard the pitch and they said, wow, 550 00:31:33,880 --> 00:31:36,640 Speaker 1: we've never done anything like this, And then they saw 551 00:31:36,680 --> 00:31:39,920 Speaker 1: the documentary. And then once I posted one time, I 552 00:31:39,960 --> 00:31:42,000 Speaker 1: think we got close to a half a million people 553 00:31:42,040 --> 00:31:45,120 Speaker 1: that were engaged with one post. You could listen to 554 00:31:45,120 --> 00:31:47,960 Speaker 1: this four interview with Robert Townsend. It's available on money 555 00:31:47,960 --> 00:31:51,240 Speaker 1: Making Conversations dot com. Now let's return to Money Making 556 00:31:51,280 --> 00:31:55,960 Speaker 1: Conversations Masterclass with Rashan McDonald. My next guest. His name 557 00:31:56,000 --> 00:31:59,240 Speaker 1: is Bennie Pew. He's a respected entertainment industry veteran of 558 00:31:59,360 --> 00:32:02,120 Speaker 1: decades of experience propelling the careers of some of the 559 00:32:02,240 --> 00:32:06,200 Speaker 1: leading superstars. I say superstars do mens words, including Jay 560 00:32:06,280 --> 00:32:11,320 Speaker 1: z Rihanna, Kanye West, Travis Scott, future DJ Kalege. In 561 00:32:11,400 --> 00:32:14,080 Speaker 1: twenty one, Savage q Is left an indelible mark on 562 00:32:14,080 --> 00:32:17,640 Speaker 1: the music industry, holding the executive roles that labels like Motown, 563 00:32:17,720 --> 00:32:21,880 Speaker 1: Deaf Jam, Epic Records, MC Records, rock Nation. That's when 564 00:32:21,880 --> 00:32:23,440 Speaker 1: he called me, said he would do Rock Nation. I 565 00:32:23,480 --> 00:32:26,920 Speaker 1: tried to hook up a rock nation Boy before ultimately 566 00:32:26,960 --> 00:32:29,160 Speaker 1: deciding to pivot to This is why he's on the show, 567 00:32:29,280 --> 00:32:32,960 Speaker 1: pivoting to entrepreneurship because that's what money Making Conversations Masterclass 568 00:32:33,000 --> 00:32:35,480 Speaker 1: is all about, not getting so much locked in and 569 00:32:35,560 --> 00:32:38,040 Speaker 1: what you're doing, but what you're capable of doing for 570 00:32:38,080 --> 00:32:42,400 Speaker 1: your own personal dream. Over two years later, bennips multi 571 00:32:42,560 --> 00:32:48,080 Speaker 1: multitiered entertainment company Diverse. Diverse Media is home to record labels, 572 00:32:48,120 --> 00:32:51,760 Speaker 1: distribution platform, publishing management and more. Please working with the 573 00:32:51,760 --> 00:32:56,040 Speaker 1: Money Making Conversations mater Class the CEO Benny People, what 574 00:32:57,560 --> 00:33:00,720 Speaker 1: are you doing? My friends? Are you man? You know Benny? 575 00:33:00,840 --> 00:33:02,680 Speaker 1: It's uh. First of all, let me just tell you 576 00:33:02,680 --> 00:33:05,360 Speaker 1: why Benny is so special to me. Steve Harvey. Now 577 00:33:05,880 --> 00:33:08,920 Speaker 1: he gave us our first record deal way back in 578 00:33:08,960 --> 00:33:11,840 Speaker 1: the two thousand one or two man listen, that was 579 00:33:11,880 --> 00:33:15,680 Speaker 1: a real story to man. You guys, one thing I 580 00:33:15,680 --> 00:33:19,120 Speaker 1: will say about you and Steve is that you know 581 00:33:19,160 --> 00:33:21,880 Speaker 1: there's no secret on why you guys are successful because 582 00:33:22,480 --> 00:33:25,440 Speaker 1: you know I've been in as I started my career 583 00:33:25,440 --> 00:33:30,160 Speaker 1: in Motown Records, So I was blessed start my introduction 584 00:33:30,160 --> 00:33:32,959 Speaker 1: into the music business and a black owned company, right, 585 00:33:33,280 --> 00:33:36,680 Speaker 1: which is different like everyone's journey is different. But one 586 00:33:36,720 --> 00:33:39,240 Speaker 1: thing that I feel blessed was is that you know, 587 00:33:39,280 --> 00:33:42,320 Speaker 1: they made us work hard. Um, you know how it 588 00:33:42,360 --> 00:33:44,760 Speaker 1: is when we with us, right, But they taught me 589 00:33:44,800 --> 00:33:48,240 Speaker 1: a lot and they wouldn't allow me to fail. They 590 00:33:48,240 --> 00:33:50,040 Speaker 1: made me work and wouldn't allow me to fail. They 591 00:33:50,040 --> 00:33:54,160 Speaker 1: made me working fail. Right. But when I when I 592 00:33:54,240 --> 00:33:56,479 Speaker 1: met you and Steve, I saw it, like you know, 593 00:33:57,320 --> 00:34:02,400 Speaker 1: the connection and the love and driving, the determination. And 594 00:34:02,680 --> 00:34:05,120 Speaker 1: one thing that you guys always had was foresight and vision. 595 00:34:05,160 --> 00:34:07,080 Speaker 1: So to see where you both are is in a 596 00:34:07,120 --> 00:34:11,640 Speaker 1: surprise to me because you're always some tight top dress yo, 597 00:34:11,920 --> 00:34:15,560 Speaker 1: super clean. I ain't yo, y'all remind me of jam 598 00:34:15,560 --> 00:34:18,560 Speaker 1: and Lewis. He mayn't remind me like this. If I'm 599 00:34:18,560 --> 00:34:20,000 Speaker 1: not gonna drop it, I'm not gonna drop none of 600 00:34:20,040 --> 00:34:21,719 Speaker 1: the worse. But I gotta get the people. Oh, I 601 00:34:21,719 --> 00:34:23,400 Speaker 1: gotta get the people a little bit about you know. 602 00:34:23,480 --> 00:34:25,239 Speaker 1: I hear you all that money making and all that 603 00:34:25,280 --> 00:34:27,919 Speaker 1: good good, all that good talk, but they don't know. Man, 604 00:34:27,960 --> 00:34:30,719 Speaker 1: you're a real one and um, you know what you 605 00:34:30,840 --> 00:34:34,920 Speaker 1: talk is really what you're about. So I'm so excited 606 00:34:34,960 --> 00:34:36,839 Speaker 1: to be here and just you know, be able to 607 00:34:37,040 --> 00:34:39,719 Speaker 1: um speak to your audience and that you're extending, you know, 608 00:34:39,760 --> 00:34:42,200 Speaker 1: an opportunity for the to do this with you. So 609 00:34:42,280 --> 00:34:47,399 Speaker 1: appreciate your brother. We know, Benny Um, the the the 610 00:34:47,400 --> 00:34:50,600 Speaker 1: the ability to communicate. It's always been your skill set, 611 00:34:50,719 --> 00:34:53,400 Speaker 1: you know what I mean. I met him in the 612 00:34:53,560 --> 00:34:55,279 Speaker 1: l A. I've met him in chr Car, i met 613 00:34:55,320 --> 00:34:57,239 Speaker 1: him in Las Vegas, I've met him in Atlanta, i 614 00:34:57,320 --> 00:35:01,040 Speaker 1: met him in New York City. But it's all always consistent. 615 00:35:01,360 --> 00:35:04,719 Speaker 1: Your tone and your personality has always been consistent. Is 616 00:35:04,760 --> 00:35:08,320 Speaker 1: that intentional? Are you have a clear understanding that people 617 00:35:09,280 --> 00:35:12,120 Speaker 1: what they expect that you should be delivering that So 618 00:35:12,160 --> 00:35:15,080 Speaker 1: it all starts for me. It started at home. You know. 619 00:35:15,120 --> 00:35:17,080 Speaker 1: My parents would never allow us to speak with our 620 00:35:17,080 --> 00:35:21,200 Speaker 1: head down and eyes down. Never did that. Um. Then 621 00:35:21,280 --> 00:35:25,520 Speaker 1: as uh, you know, we were being reared really realized 622 00:35:25,560 --> 00:35:29,120 Speaker 1: the value of what we say is what we mean, right, 623 00:35:29,200 --> 00:35:30,839 Speaker 1: and you know all of those things. We came from 624 00:35:30,840 --> 00:35:33,840 Speaker 1: a strong Christian background, Like my mother was a real Christian, 625 00:35:33,840 --> 00:35:37,000 Speaker 1: not like the fake Christians. But you'll know the real Bible, 626 00:35:37,280 --> 00:35:38,880 Speaker 1: you know, the real Bible. Like I never saw my 627 00:35:38,880 --> 00:35:41,040 Speaker 1: mother the pair of jeans and pants because there's a 628 00:35:41,040 --> 00:35:43,480 Speaker 1: scripture somewhere I haven't found it yet in the Bible 629 00:35:43,880 --> 00:35:46,799 Speaker 1: that women I don't in jeans. Wasn't even around it, 630 00:35:46,960 --> 00:35:50,440 Speaker 1: but there's a scripture that women shouldn't emulate men in 631 00:35:50,560 --> 00:35:53,080 Speaker 1: any But you know, I'm sure your audience, them, good 632 00:35:53,080 --> 00:35:57,920 Speaker 1: old Baptist Christian women and men, understand that. And so 633 00:35:57,960 --> 00:36:00,000 Speaker 1: we gret. We grew up in a in a very 634 00:36:00,320 --> 00:36:02,960 Speaker 1: you know, devout household in that respect. But I think 635 00:36:03,000 --> 00:36:06,799 Speaker 1: what what was really important for me and identification was 636 00:36:06,880 --> 00:36:09,600 Speaker 1: the fact that um I started delivering papers and news 637 00:36:09,960 --> 00:36:14,200 Speaker 1: newspapers at eleven years old. And what you realize in 638 00:36:14,280 --> 00:36:17,160 Speaker 1: the lessons that were given and dealing with adults. It's 639 00:36:17,239 --> 00:36:19,920 Speaker 1: kind of like now in business managing up. You know, 640 00:36:20,600 --> 00:36:22,279 Speaker 1: just like when you go to a restaurant, you eat, 641 00:36:23,280 --> 00:36:26,000 Speaker 1: believe it or not. The service at a disadvantage because 642 00:36:26,160 --> 00:36:28,239 Speaker 1: you can always say I don't like it, you go 643 00:36:28,280 --> 00:36:31,080 Speaker 1: to the bathroom and leave right. There's a lot of 644 00:36:31,080 --> 00:36:33,800 Speaker 1: things that can happen, but you've already provide the service. 645 00:36:33,960 --> 00:36:36,600 Speaker 1: So at eleven years old, I realized how shifty adults 646 00:36:36,600 --> 00:36:39,399 Speaker 1: could be. Not undelivered the paper all week, and rain 647 00:36:39,840 --> 00:36:42,480 Speaker 1: had to get up at six in the morning collect day. 648 00:36:42,560 --> 00:36:44,600 Speaker 1: Y'all know when collect day is, you either never dare 649 00:36:45,440 --> 00:36:47,560 Speaker 1: they get a little bit, you gotta come back later, 650 00:36:48,120 --> 00:36:50,839 Speaker 1: come see me on Saturday, or like you know what. 651 00:36:51,320 --> 00:36:55,160 Speaker 1: They disappeared for three or four weeks. So at that 652 00:36:55,239 --> 00:36:58,640 Speaker 1: point I realized, you know, I wasn't a child anymore 653 00:36:58,719 --> 00:37:01,040 Speaker 1: because I was dealing with adults. So it's like playing 654 00:37:01,120 --> 00:37:03,920 Speaker 1: up in basketball, right, like your freshman playing with the seniors. 655 00:37:04,320 --> 00:37:09,480 Speaker 1: So ultimately, I never really dealt with kids my age 656 00:37:09,480 --> 00:37:12,960 Speaker 1: in that aspect because I was always, you know, dealing 657 00:37:13,000 --> 00:37:17,200 Speaker 1: with adults. So I learned how to customize myself and 658 00:37:17,760 --> 00:37:21,360 Speaker 1: situations going up and down. Absolutely. The interesting thing about 659 00:37:22,360 --> 00:37:23,880 Speaker 1: just having you on the show, we're gonna talk a 660 00:37:23,880 --> 00:37:26,760 Speaker 1: little bit about your book that's coming out in September, 661 00:37:28,200 --> 00:37:30,480 Speaker 1: and just that note right there, why are you writing 662 00:37:30,480 --> 00:37:35,560 Speaker 1: a book, Beney for you? So there's a story behind that. 663 00:37:35,600 --> 00:37:38,239 Speaker 1: I never had aspirations on doing a book, but on 664 00:37:39,360 --> 00:37:43,000 Speaker 1: August thirty one, I was in a near death car accident. 665 00:37:43,600 --> 00:37:47,239 Speaker 1: August two, I took my son to boarding school. He 666 00:37:47,280 --> 00:37:54,239 Speaker 1: went to i MG and Brandon and Florida, And on 667 00:37:54,280 --> 00:37:58,120 Speaker 1: the of August a friend of mine called me in 668 00:37:58,160 --> 00:38:00,719 Speaker 1: the office and he asked me if I wanted to 669 00:38:00,760 --> 00:38:04,719 Speaker 1: go to a barbecue, and I told him yes. The 670 00:38:04,760 --> 00:38:07,160 Speaker 1: next day. He called me on Wednesday and asked me 671 00:38:07,200 --> 00:38:11,440 Speaker 1: if I was still coming. That Thursday, he calls me 672 00:38:11,480 --> 00:38:15,280 Speaker 1: again and asked me if I'm still coming. That Saturday morning, 673 00:38:16,239 --> 00:38:22,440 Speaker 1: I took a flight from New Jersey down to Charlotte, 674 00:38:22,760 --> 00:38:28,200 Speaker 1: North Carolina. And from Charlotte, I drove to Columbia, South 675 00:38:28,239 --> 00:38:32,600 Speaker 1: Carolina to visit my sister and my nephews and spent 676 00:38:32,719 --> 00:38:36,480 Speaker 1: some time with them while they were playing football. My 677 00:38:36,600 --> 00:38:41,040 Speaker 1: sister and I would drove from Columbia to Orangeburg to 678 00:38:41,120 --> 00:38:43,279 Speaker 1: spend some time with my father and celebrated send me 679 00:38:43,280 --> 00:38:46,000 Speaker 1: a birthday, and I spent a little time with my mother, 680 00:38:46,040 --> 00:38:50,080 Speaker 1: who has Alzheimer's. My friend calls me getting asked me 681 00:38:50,080 --> 00:38:53,759 Speaker 1: if we're still coming. On the thirty one, I drive 682 00:38:53,840 --> 00:38:59,080 Speaker 1: from Columbia to Charlotte to take a flight back to 683 00:38:59,200 --> 00:39:02,040 Speaker 1: New York. It was a misty rain that day, so 684 00:39:02,120 --> 00:39:06,080 Speaker 1: the flight was delayed. Get on the plane, fly back 685 00:39:06,120 --> 00:39:07,759 Speaker 1: to New York about an hour and a half late. 686 00:39:07,760 --> 00:39:10,799 Speaker 1: Now I call my wife and let her know I'm 687 00:39:10,800 --> 00:39:13,239 Speaker 1: gonna be late because the flight was delayed and I 688 00:39:13,239 --> 00:39:18,319 Speaker 1: had a meeting in New York City. In Manhattan, driving home, 689 00:39:18,400 --> 00:39:20,839 Speaker 1: my friend calls. He asked me, are you still coming? 690 00:39:20,880 --> 00:39:23,319 Speaker 1: I said yes, called my wife, let her know to 691 00:39:23,320 --> 00:39:27,239 Speaker 1: get my youngest daughter and let her know that we 692 00:39:27,239 --> 00:39:30,560 Speaker 1: weren't going to take the convertible because it um seemed 693 00:39:30,600 --> 00:39:32,759 Speaker 1: like it wouldn't be safe with this rain. So we 694 00:39:32,880 --> 00:39:35,719 Speaker 1: take the truck, picked him up. We drove out the 695 00:39:35,800 --> 00:39:38,640 Speaker 1: rule in New Jersey. We're about twenty minutes out. My 696 00:39:38,680 --> 00:39:41,719 Speaker 1: friend calls me. He asked me, again, are we coming? 697 00:39:41,760 --> 00:39:43,720 Speaker 1: I said yeah. So finally we get to the house 698 00:39:44,160 --> 00:39:47,080 Speaker 1: and what I thought was just a barbecue, he had 699 00:39:47,080 --> 00:39:49,560 Speaker 1: actually catered for the two family, so it was really sweet. 700 00:39:51,040 --> 00:39:54,840 Speaker 1: Four adults, three bottles of wine. He and I we 701 00:39:54,880 --> 00:39:56,360 Speaker 1: peel off out of the living room and we go 702 00:39:56,400 --> 00:39:58,560 Speaker 1: into the deck. His house is ten thousand square feet, 703 00:39:59,040 --> 00:40:01,640 Speaker 1: so there's a lot of dis and we're sitting on 704 00:40:01,680 --> 00:40:05,920 Speaker 1: the deck and uh, we're reminiscing. I've known him about 705 00:40:05,920 --> 00:40:08,799 Speaker 1: thirty five years, and you know, talking about the good things. 706 00:40:08,800 --> 00:40:11,880 Speaker 1: A lot of challenges happen in his life, challenges happening 707 00:40:11,920 --> 00:40:15,360 Speaker 1: in my life. That misty rain happens again. So I 708 00:40:15,360 --> 00:40:17,000 Speaker 1: don't know whether he said or I said, well, we 709 00:40:17,120 --> 00:40:20,319 Speaker 1: both stood up and said, you know what, let's go 710 00:40:20,480 --> 00:40:22,600 Speaker 1: take a ride. He just bought a new five bends. 711 00:40:23,440 --> 00:40:27,320 Speaker 1: So we walked from the deck through the kitchen into 712 00:40:27,360 --> 00:40:31,800 Speaker 1: the car. Poard jump in the car, turns on the radio. 713 00:40:31,880 --> 00:40:36,000 Speaker 1: He backs out, jumps out of the car, walks in 714 00:40:36,040 --> 00:40:38,640 Speaker 1: the house, gets a cigar, gets back in the house, 715 00:40:39,080 --> 00:40:40,640 Speaker 1: and the women and the two kids they come out. 716 00:40:40,640 --> 00:40:42,200 Speaker 1: I don't know why black people always want to see 717 00:40:42,200 --> 00:40:44,680 Speaker 1: people pull off, but that's what we do, right when 718 00:40:44,680 --> 00:40:47,880 Speaker 1: we do that in a wave, he backs out, drives 719 00:40:47,880 --> 00:40:49,520 Speaker 1: down his driveway, which is probably a length of a 720 00:40:49,560 --> 00:40:51,840 Speaker 1: New York City block. We get to the end of 721 00:40:51,840 --> 00:40:53,359 Speaker 1: the road way, he opens the gate. It's a two 722 00:40:53,440 --> 00:40:56,319 Speaker 1: lane roadway and rule New Jersey. He literally makes it right, 723 00:40:57,360 --> 00:41:01,799 Speaker 1: and I hear him and the cards shoots off. So 724 00:41:01,880 --> 00:41:03,520 Speaker 1: I made a call all day. So I pick up 725 00:41:03,560 --> 00:41:05,040 Speaker 1: my phone and I cut my eyes and look at 726 00:41:05,040 --> 00:41:10,359 Speaker 1: the old demon and the cars is seventy five. So 727 00:41:10,360 --> 00:41:13,479 Speaker 1: now I cut my eyes and I turned my whole 728 00:41:13,520 --> 00:41:17,520 Speaker 1: head and he's out conscious with his foot on the accelerator. 729 00:41:18,560 --> 00:41:23,319 Speaker 1: So now from where we started two impact, it was 730 00:41:23,360 --> 00:41:27,799 Speaker 1: a half a mile without the car moving forward, without 731 00:41:27,800 --> 00:41:31,840 Speaker 1: a driver. At that point, I did what I was 732 00:41:31,880 --> 00:41:33,799 Speaker 1: always conditioned to do, what my mother has always taught 733 00:41:33,840 --> 00:41:36,520 Speaker 1: us to do, and speak to God. And the first 734 00:41:36,520 --> 00:41:38,560 Speaker 1: thing I said, because I've seen all of my family 735 00:41:38,600 --> 00:41:41,080 Speaker 1: obviously my son, saw my sister, my mother, my father, 736 00:41:41,920 --> 00:41:44,600 Speaker 1: my daughter, my sister standing in the yard, I said, Lord, 737 00:41:45,120 --> 00:41:46,840 Speaker 1: I guess I'm not going to see my family anymore. 738 00:41:48,120 --> 00:41:51,680 Speaker 1: The second thing I said to God is, Lord, I 739 00:41:51,680 --> 00:41:54,399 Speaker 1: guess I'm gonna see you soon, because now I get 740 00:41:54,400 --> 00:41:56,719 Speaker 1: a grip of my mortality, and you realize, like just 741 00:41:56,800 --> 00:41:59,879 Speaker 1: s getting in, it can't end good because the car 742 00:42:00,080 --> 00:42:02,120 Speaker 1: is now without a driver at ninety miles an hour. 743 00:42:03,040 --> 00:42:05,239 Speaker 1: The third thing I do is I get mad with God. 744 00:42:05,960 --> 00:42:09,960 Speaker 1: But I'm glad God didn't get mad with me because 745 00:42:10,000 --> 00:42:12,279 Speaker 1: I thought about who's gonna pull wisdom into my son 746 00:42:12,360 --> 00:42:15,400 Speaker 1: at this point, who's gonna marry my two girls, My 747 00:42:15,480 --> 00:42:18,600 Speaker 1: wife's not prepared for this moment, who's gonna take care 748 00:42:18,640 --> 00:42:23,200 Speaker 1: of my mother? And most importantly, you know, God, have 749 00:42:23,280 --> 00:42:25,759 Speaker 1: I known I was gonna die today, I wouldn't came 750 00:42:25,760 --> 00:42:28,399 Speaker 1: to this barbecue. As we start veering off the road, 751 00:42:28,560 --> 00:42:31,640 Speaker 1: we start clipping trees and bushes, and every time he 752 00:42:31,680 --> 00:42:35,200 Speaker 1: would Um take his foot off the car with decelerat 753 00:42:35,280 --> 00:42:38,760 Speaker 1: He was out right, he was out conscious, gone foot 754 00:42:38,760 --> 00:42:43,160 Speaker 1: on the accelerator, car being driven by itself. So at 755 00:42:43,160 --> 00:42:44,600 Speaker 1: some point we hit something in the middle of the 756 00:42:44,719 --> 00:42:50,200 Speaker 1: road and the car just shot across Um through the 757 00:42:50,239 --> 00:42:52,680 Speaker 1: opposite side of the road, and we had an oak. 758 00:42:53,000 --> 00:42:56,040 Speaker 1: At ninety miles an hour. I sustained the level two 759 00:42:56,239 --> 00:43:00,360 Speaker 1: concussion L three old four vertebrate fracture, bulging disk in 760 00:43:00,400 --> 00:43:03,120 Speaker 1: my back. We hit the tree so hard that a 761 00:43:03,239 --> 00:43:06,040 Speaker 1: lacerated my liver, which led me to lead out. Have 762 00:43:06,160 --> 00:43:09,960 Speaker 1: the blood in my body and the force of of 763 00:43:10,040 --> 00:43:15,160 Speaker 1: the tree and the belt restraining me, UM severed two 764 00:43:15,160 --> 00:43:19,000 Speaker 1: ft in my small intestine, and at that moment God 765 00:43:19,040 --> 00:43:23,640 Speaker 1: put a book inside of me called on Impact, which 766 00:43:23,680 --> 00:43:26,320 Speaker 1: takes you through my journey from eleven years old delivering 767 00:43:26,920 --> 00:43:30,480 Speaker 1: newspapers to modern day. An Impact is an acronyms that 768 00:43:30,520 --> 00:43:34,920 Speaker 1: stands for intuition, mastery, pivot, authenticity, connection and teamwork, and 769 00:43:35,000 --> 00:43:36,760 Speaker 1: at the end of each chapter is a hit list 770 00:43:37,120 --> 00:43:40,960 Speaker 1: that the reader can apply to themselves and say, pretty much, 771 00:43:40,960 --> 00:43:43,640 Speaker 1: if Benny could do it, I can do it too. 772 00:43:44,239 --> 00:43:46,520 Speaker 1: And that is what led me to this point in 773 00:43:47,080 --> 00:43:50,120 Speaker 1: the pivot aspect of moving forward in a different direction 774 00:43:50,680 --> 00:43:52,920 Speaker 1: in my life. But there's fear tied to that because 775 00:43:52,920 --> 00:43:55,279 Speaker 1: you have such a successful track record. Because that's one 776 00:43:55,280 --> 00:43:57,160 Speaker 1: of the reasons I do this show is letting people 777 00:43:57,160 --> 00:43:59,880 Speaker 1: know fear is a good thing, because unknown is a 778 00:44:00,000 --> 00:44:01,799 Speaker 1: of thing. I always tell people, we live a life 779 00:44:01,800 --> 00:44:04,920 Speaker 1: of being too comfortable. And if you live that comfortable life, 780 00:44:04,920 --> 00:44:07,239 Speaker 1: are you happy with that comfortable life? When I say that, 781 00:44:07,280 --> 00:44:08,960 Speaker 1: I'm not talking about just a job. I'm talking about 782 00:44:08,960 --> 00:44:11,799 Speaker 1: a relationship. I'm talking about where you're living. I'm talking 783 00:44:11,800 --> 00:44:13,880 Speaker 1: about to call your driving, the clothes you're wearing. Are 784 00:44:13,880 --> 00:44:16,880 Speaker 1: you're comfortable walking out that front door. Are you comfortable 785 00:44:17,280 --> 00:44:19,680 Speaker 1: sitting at that desk and where you're working? If not, 786 00:44:20,400 --> 00:44:22,919 Speaker 1: then you need to pivot. And when you pivot, they're 787 00:44:22,920 --> 00:44:26,240 Speaker 1: no guarantees the beauty of your life. Up to that point, 788 00:44:26,680 --> 00:44:31,280 Speaker 1: when you're with your friends driving down the road, everything 789 00:44:31,360 --> 00:44:34,640 Speaker 1: was normal. You live in a normal life. When you 790 00:44:34,680 --> 00:44:37,879 Speaker 1: looked over there and saw he was unconscious, nighty miles 791 00:44:37,880 --> 00:44:41,080 Speaker 1: an hour, those few seconds you had to think everything 792 00:44:41,120 --> 00:44:45,960 Speaker 1: was abnormal, everything was against the trend and so but 793 00:44:45,960 --> 00:44:49,000 Speaker 1: but at that impact it had to be everything was 794 00:44:49,040 --> 00:44:52,560 Speaker 1: in slow motion if I that's how it really does 795 00:44:52,600 --> 00:44:55,920 Speaker 1: happen in slow motion. And because I've been there, you know, 796 00:44:56,000 --> 00:44:58,160 Speaker 1: like I was telling you all, fair from a from 797 00:44:58,160 --> 00:45:02,759 Speaker 1: a life journey. You know, my lung collapse, stayed in 798 00:45:02,800 --> 00:45:05,560 Speaker 1: hospital thirty days. And I was one of those people 799 00:45:05,600 --> 00:45:08,040 Speaker 1: who I thought I was a self healer. You know, 800 00:45:08,080 --> 00:45:10,080 Speaker 1: if I got sick, I go play basketball. I just 801 00:45:10,280 --> 00:45:12,520 Speaker 1: sweat it out of me. You know. I never stayed 802 00:45:12,560 --> 00:45:16,120 Speaker 1: in bed and then in that's when I was diagnosed 803 00:45:16,120 --> 00:45:18,920 Speaker 1: with cancer. And when you were talking that same story, 804 00:45:19,200 --> 00:45:21,520 Speaker 1: it was very relatable to me because what happens is 805 00:45:21,800 --> 00:45:25,600 Speaker 1: when you met with tragedy or a decisive moment in 806 00:45:25,600 --> 00:45:28,120 Speaker 1: your life that you can't control. That's that's the That's 807 00:45:28,160 --> 00:45:30,960 Speaker 1: the part right there that y'all need to understand. When 808 00:45:30,960 --> 00:45:33,120 Speaker 1: he was looking over there at his friend, not knowing 809 00:45:33,160 --> 00:45:35,760 Speaker 1: what was wrong with his friend, he knew that car 810 00:45:35,880 --> 00:45:38,680 Speaker 1: was driving and he couldn't stop what was happening with it. 811 00:45:39,200 --> 00:45:42,239 Speaker 1: That's not being in control. And so when they told 812 00:45:42,239 --> 00:45:44,319 Speaker 1: me I had cancer, I had no control right there, 813 00:45:45,800 --> 00:45:49,120 Speaker 1: but I had an understanding that what was going on 814 00:45:49,160 --> 00:45:51,520 Speaker 1: in my life at the time, the people I cared about, 815 00:45:51,760 --> 00:45:54,480 Speaker 1: the people I wanted to be, to be successful. That's 816 00:45:54,480 --> 00:45:58,600 Speaker 1: where I'm living hopefully. That's why you're living, Benny. That's 817 00:45:58,640 --> 00:46:01,160 Speaker 1: why it's a blessing to have a fan. It carries 818 00:46:01,200 --> 00:46:04,600 Speaker 1: on you have a reason to live. And so I 819 00:46:04,640 --> 00:46:06,880 Speaker 1: was all right, you know, I looked at everything that 820 00:46:06,960 --> 00:46:09,520 Speaker 1: was happening in my life, the people around me, the 821 00:46:09,560 --> 00:46:11,759 Speaker 1: people that had touched I was all right with die. 822 00:46:11,920 --> 00:46:14,439 Speaker 1: Not saying I wanted to die, but it did tell 823 00:46:14,520 --> 00:46:18,440 Speaker 1: me at that point I needed to change my direction exactly. 824 00:46:18,560 --> 00:46:21,560 Speaker 1: And and God finds a way of getting the attention. 825 00:46:21,600 --> 00:46:24,319 Speaker 1: And what you're talking about is in regards to like 826 00:46:24,400 --> 00:46:27,320 Speaker 1: the pivot. You know, when I look at my journey 827 00:46:27,360 --> 00:46:30,879 Speaker 1: in the music business after three decades, what people fail 828 00:46:30,920 --> 00:46:35,000 Speaker 1: to realize, like when I left UM rock Nation and like, 829 00:46:35,040 --> 00:46:37,400 Speaker 1: how could you leave that job? And well, it's the 830 00:46:37,440 --> 00:46:40,040 Speaker 1: best thing, Like it was an amazing situation. But have 831 00:46:40,200 --> 00:46:42,400 Speaker 1: you followed my career. I left every job at the 832 00:46:42,440 --> 00:46:46,160 Speaker 1: top because what I'm a believer is not talk about 833 00:46:46,160 --> 00:46:47,839 Speaker 1: to be about it. And I left all of those 834 00:46:47,880 --> 00:46:51,600 Speaker 1: people at starting in Motown to finishing my career in 835 00:46:51,640 --> 00:46:55,120 Speaker 1: corporate Rock Nation and Deaf Jam and Epic and all 836 00:46:55,160 --> 00:46:58,920 Speaker 1: of these situations because as a giver. It's it's about 837 00:46:58,960 --> 00:47:02,720 Speaker 1: teaching people, giving them the opportunity, showing them how to fish, 838 00:47:03,040 --> 00:47:06,640 Speaker 1: and then let them fish right. And so at this point, 839 00:47:07,920 --> 00:47:10,919 Speaker 1: even in the current landscape, a lot of the people 840 00:47:10,960 --> 00:47:12,719 Speaker 1: I taught to fish and now the people that are 841 00:47:12,760 --> 00:47:16,240 Speaker 1: now in control of the business. Because it's not about 842 00:47:16,360 --> 00:47:19,480 Speaker 1: me having the best folks with me. It's about me 843 00:47:19,680 --> 00:47:23,040 Speaker 1: going helping others to be the best. And when you're 844 00:47:23,080 --> 00:47:25,799 Speaker 1: doing that, then you don't worry and life is good. Man. 845 00:47:25,880 --> 00:47:27,840 Speaker 1: You know, we don't get up end down. You know, 846 00:47:27,960 --> 00:47:31,239 Speaker 1: we know we don't have mannaise sandwiches and woggle right. 847 00:47:31,719 --> 00:47:33,920 Speaker 1: You know how to do bone right and sometimes you 848 00:47:33,920 --> 00:47:38,879 Speaker 1: put a little Mannai's on woggle. We'll be right back 849 00:47:38,920 --> 00:47:44,480 Speaker 1: with more Money Making Conversations Masterclass with Rushan McDonald. Now 850 00:47:44,560 --> 00:47:49,480 Speaker 1: let's return to Money Making Conversations Masterclass with Rashan McDonald 851 00:47:49,640 --> 00:47:51,719 Speaker 1: talking about here, I want everybody hear this, but we 852 00:47:51,800 --> 00:47:54,000 Speaker 1: got to slow it down a little bit because see, 853 00:47:54,440 --> 00:47:57,120 Speaker 1: your pivot was tied to an accident and that nearly 854 00:47:57,239 --> 00:48:00,040 Speaker 1: killed you. One of my pivots, because that's not on 855 00:48:00,200 --> 00:48:02,440 Speaker 1: the pivoty. He always told you he left jobs at top, 856 00:48:02,520 --> 00:48:05,640 Speaker 1: so he was pivoted and seeing other opportunities. So we're 857 00:48:05,640 --> 00:48:08,400 Speaker 1: just talking about this one moment and not saying and 858 00:48:08,400 --> 00:48:10,839 Speaker 1: we want to let you know that everybody doesn't need 859 00:48:10,880 --> 00:48:15,080 Speaker 1: to have a life threatening diagnosis, a life threatening event 860 00:48:15,160 --> 00:48:18,920 Speaker 1: to change your direction. When you hear me talk like this, 861 00:48:19,560 --> 00:48:22,120 Speaker 1: how do you encourage people to step out on fear, 862 00:48:22,400 --> 00:48:25,640 Speaker 1: to past that fear and step And we always hear 863 00:48:25,680 --> 00:48:27,360 Speaker 1: this stepping out on faith. I would tell if you 864 00:48:27,400 --> 00:48:28,920 Speaker 1: don't even playing with their faith, it's gonna be a 865 00:48:29,000 --> 00:48:32,640 Speaker 1: short journey. Talk to us, Benny. So you know, I 866 00:48:32,640 --> 00:48:37,000 Speaker 1: think to your point is is actually seeing the finish line? Right? Um, 867 00:48:37,120 --> 00:48:39,880 Speaker 1: I wake up every day knowing where I want to be, 868 00:48:40,239 --> 00:48:42,680 Speaker 1: So whatever comes on the way, I'm comfortable with it. Right. 869 00:48:42,719 --> 00:48:45,480 Speaker 1: If you know, if it's uh, if it's a it's 870 00:48:45,520 --> 00:48:47,000 Speaker 1: a great day, it's a great day. If it's a 871 00:48:47,000 --> 00:48:48,839 Speaker 1: bad day, it's a bad day. Because as you know, 872 00:48:49,239 --> 00:48:52,120 Speaker 1: you're in the moment right right the past is gone 873 00:48:52,680 --> 00:48:56,560 Speaker 1: and you know today is only you know, yesterday for tomorrow. 874 00:48:56,880 --> 00:48:59,640 Speaker 1: So you gotta take the time in order to a 875 00:48:59,760 --> 00:49:02,160 Speaker 1: calm blish what you're doing today and the value of 876 00:49:02,160 --> 00:49:05,359 Speaker 1: what it is. Because once again, whether I never knew 877 00:49:05,400 --> 00:49:08,719 Speaker 1: before the value of time, until I walked out of 878 00:49:08,760 --> 00:49:12,960 Speaker 1: that house and realized in an instant things change. So 879 00:49:12,960 --> 00:49:15,160 Speaker 1: why I'm in control of what I am in control of? 880 00:49:15,480 --> 00:49:19,879 Speaker 1: Make it matter now. The finish line is how you 881 00:49:19,920 --> 00:49:23,040 Speaker 1: see the finish happening. And along the way you stay 882 00:49:23,080 --> 00:49:25,680 Speaker 1: focused on what it is that you want. Don't don't 883 00:49:25,719 --> 00:49:29,200 Speaker 1: straight stay focused on what you want, and that's where 884 00:49:29,200 --> 00:49:31,600 Speaker 1: the accomplishments are come. Because if you wake up every 885 00:49:31,640 --> 00:49:34,879 Speaker 1: day truly loving what you do, nothing else matters. Doesn't 886 00:49:34,880 --> 00:49:38,200 Speaker 1: matter how much money you make, right, it doesn't. And 887 00:49:38,200 --> 00:49:39,560 Speaker 1: when you make a lot of money, you know how 888 00:49:39,560 --> 00:49:42,520 Speaker 1: to make that money work right. And if you if 889 00:49:42,560 --> 00:49:44,960 Speaker 1: you just make Because once again, I've been saving money. 890 00:49:45,040 --> 00:49:46,759 Speaker 1: My mom taught me how to save since I was 891 00:49:46,760 --> 00:49:49,440 Speaker 1: five years old. I had um Christmas clubs, some of 892 00:49:49,760 --> 00:49:51,960 Speaker 1: for those who are old enough to know Christmas cluse. 893 00:49:52,000 --> 00:49:53,560 Speaker 1: My mother used to walk me a mile to the 894 00:49:53,560 --> 00:49:57,160 Speaker 1: bank and we put a dollar together in the bank. 895 00:49:57,239 --> 00:50:00,880 Speaker 1: So she taught me how to save money then at five. 896 00:50:01,320 --> 00:50:05,400 Speaker 1: So that's enrooted in me right, in which I rooted 897 00:50:05,480 --> 00:50:08,239 Speaker 1: my children and still in my children, which all of 898 00:50:08,280 --> 00:50:10,120 Speaker 1: us should do right because we don't know what the 899 00:50:10,239 --> 00:50:13,239 Speaker 1: value right of what we do in the responsibility of 900 00:50:13,280 --> 00:50:16,480 Speaker 1: who we are on what we're supposed to do, right, 901 00:50:16,520 --> 00:50:20,200 Speaker 1: I think we get very sidetracked. And social media is 902 00:50:20,239 --> 00:50:22,480 Speaker 1: a problem with that right, like it's it's about to 903 00:50:22,520 --> 00:50:25,279 Speaker 1: swipe up, swipe down. What you're the thing about? You know, 904 00:50:25,400 --> 00:50:29,000 Speaker 1: millennials world problem. You know, we realized now that millennials 905 00:50:29,040 --> 00:50:33,360 Speaker 1: just take advantage of technology. While people were complaining about technology, 906 00:50:33,600 --> 00:50:37,560 Speaker 1: millennial saw an opportunity to skip tax steps. So technology 907 00:50:37,600 --> 00:50:39,880 Speaker 1: is tied to that. So all you have to do 908 00:50:39,920 --> 00:50:43,279 Speaker 1: with either during the game that line long line of 909 00:50:43,280 --> 00:50:45,959 Speaker 1: people who want to change, or that very short line 910 00:50:45,960 --> 00:50:48,759 Speaker 1: of people who are frustrated. And I say short line 911 00:50:48,800 --> 00:50:51,600 Speaker 1: because a lot of people getting out of that line, 912 00:50:51,640 --> 00:50:53,759 Speaker 1: you know what I'm saying. So you can look around 913 00:50:54,040 --> 00:50:56,680 Speaker 1: you You'll never be by yourself because there's stuffing to 914 00:50:56,680 --> 00:50:59,120 Speaker 1: people out there who're just gonna admit, we won't admit 915 00:50:59,160 --> 00:51:02,399 Speaker 1: they're they can change. But the thing that I really 916 00:51:02,480 --> 00:51:05,440 Speaker 1: wanted to point out and just hearing you talk and 917 00:51:05,560 --> 00:51:08,040 Speaker 1: uh and and dealing with it, you know, when we start, 918 00:51:08,160 --> 00:51:10,319 Speaker 1: we've we've been fortunately have a lot of famous names 919 00:51:10,320 --> 00:51:12,800 Speaker 1: in our tied to our resume. Go with Robert Town's 920 00:51:12,880 --> 00:51:16,120 Speaker 1: Unti and Tamara Maori. I can go with the bo Leigue, 921 00:51:16,160 --> 00:51:19,440 Speaker 1: I can go with Jamie foxx uh Kevin Hard and 922 00:51:19,480 --> 00:51:21,799 Speaker 1: they can. And the list goes on and on, and 923 00:51:21,840 --> 00:51:24,560 Speaker 1: each one of those people, Steve Harvey, Stephen Nay Smith, 924 00:51:25,520 --> 00:51:28,920 Speaker 1: there's people always say wow, you just these people have 925 00:51:29,040 --> 00:51:34,040 Speaker 1: unique skills, unique skills that separate them and make them special, 926 00:51:34,280 --> 00:51:38,640 Speaker 1: make them are too because they can't work around everybody. 927 00:51:38,920 --> 00:51:40,640 Speaker 1: They have to be around a certain amount of people. 928 00:51:41,080 --> 00:51:43,480 Speaker 1: And if you're around them and you don't have that 929 00:51:43,600 --> 00:51:46,520 Speaker 1: same mindset, they will trample you because they want to 930 00:51:46,560 --> 00:51:49,000 Speaker 1: be great. And if you don't understand, if you're hanging 931 00:51:49,000 --> 00:51:50,839 Speaker 1: out there just to have a good time, you won't 932 00:51:51,000 --> 00:51:53,319 Speaker 1: be around these people. A long talk about hanging out 933 00:51:53,320 --> 00:51:56,640 Speaker 1: with those type of people. Um, it's not about chance. 934 00:51:56,640 --> 00:51:59,239 Speaker 1: That's successful. Yes, none of them, the ones that you 935 00:51:59,360 --> 00:52:02,759 Speaker 1: named your repertoire, you worked with and equally showing the 936 00:52:02,760 --> 00:52:04,520 Speaker 1: ones that I have. They all have that you not 937 00:52:05,200 --> 00:52:08,920 Speaker 1: unique skill set and that is determination and drive by 938 00:52:08,960 --> 00:52:13,640 Speaker 1: any means necessary. They're focused individuals. I mean you see it. Um, 939 00:52:13,680 --> 00:52:17,600 Speaker 1: I've been with with individuals that you know that they 940 00:52:17,640 --> 00:52:20,840 Speaker 1: would be who they are just because of their work ethic, 941 00:52:21,400 --> 00:52:25,919 Speaker 1: like there is no break time, it's work time, right. 942 00:52:25,960 --> 00:52:28,960 Speaker 1: And and ideally, when you're on a dream, right and 943 00:52:29,080 --> 00:52:31,879 Speaker 1: you're on a quest or you have a journey, that's 944 00:52:31,880 --> 00:52:34,680 Speaker 1: what your focus is. So you need people who buy 945 00:52:34,719 --> 00:52:38,600 Speaker 1: in and understand exactly where you're going. And those of 946 00:52:38,680 --> 00:52:41,960 Speaker 1: who you need around not naysayers, not hanger on right now, 947 00:52:42,000 --> 00:52:44,279 Speaker 1: people that kill your spirit with are you not gonna 948 00:52:44,360 --> 00:52:48,960 Speaker 1: make it? Let them go right, let them go and 949 00:52:48,960 --> 00:52:52,760 Speaker 1: and ideally, you know that's what becomes most important, is 950 00:52:52,760 --> 00:52:56,680 Speaker 1: is understanding the company you keep. Music is always key 951 00:52:56,760 --> 00:52:59,000 Speaker 1: to what we do, and it's tied to everything we 952 00:52:59,080 --> 00:53:02,320 Speaker 1: do in life. I always tell you know, our relationship 953 00:53:02,400 --> 00:53:04,640 Speaker 1: goes back to a record Daily brought to Steve and 954 00:53:04,640 --> 00:53:07,400 Speaker 1: I a long time ago. And if and if P 955 00:53:07,640 --> 00:53:12,839 Speaker 1: did he were released the artist that we needed as 956 00:53:12,840 --> 00:53:15,840 Speaker 1: our first single, uh he and I might not be 957 00:53:15,880 --> 00:53:20,239 Speaker 1: sitting there chief, but it's a beautiful thing. So I 958 00:53:20,239 --> 00:53:23,319 Speaker 1: want to just drop some nuggets about what this book 959 00:53:23,400 --> 00:53:25,240 Speaker 1: is all about. You talked about how I got started, 960 00:53:25,280 --> 00:53:28,840 Speaker 1: but your impact man on how to motivate people and 961 00:53:28,840 --> 00:53:30,279 Speaker 1: take them to the next level. Let's talk about a 962 00:53:30,320 --> 00:53:33,439 Speaker 1: couple of keys. The key to building mental relationship because 963 00:53:33,440 --> 00:53:37,080 Speaker 1: people don't understand young people understand the value of mentorship 964 00:53:37,160 --> 00:53:40,160 Speaker 1: because they understand that, but what is really the value 965 00:53:40,239 --> 00:53:44,280 Speaker 1: of building mental relationships? And if you mentoring changed my life? 966 00:53:44,719 --> 00:53:47,880 Speaker 1: Uh as I said when I started at Motown Records. 967 00:53:48,600 --> 00:53:52,880 Speaker 1: The woman who actually gave me my first job works 968 00:53:52,920 --> 00:53:56,279 Speaker 1: for me now, right because you know once again, you know, 969 00:53:56,400 --> 00:53:59,600 Speaker 1: life goes through with cycles and and that's what long 970 00:53:59,719 --> 00:54:03,120 Speaker 1: term relationships are about. Right. People pour into you. You 971 00:54:03,200 --> 00:54:05,120 Speaker 1: make sure that you're able to give something back when 972 00:54:05,120 --> 00:54:07,960 Speaker 1: it's time to drink. And and that's how it works. 973 00:54:08,000 --> 00:54:11,320 Speaker 1: And you know, like for me, with with the companies 974 00:54:11,320 --> 00:54:14,719 Speaker 1: that I've worked for, it's about teach especially for US 975 00:54:14,880 --> 00:54:19,239 Speaker 1: is IS minorities and African Americans and you know all 976 00:54:19,320 --> 00:54:22,839 Speaker 1: folks is you know, we need a break, we need 977 00:54:22,880 --> 00:54:24,759 Speaker 1: an opportunity. There's a lot of things we don't know. 978 00:54:25,480 --> 00:54:27,880 Speaker 1: So instead of making a mistake, like think of it 979 00:54:28,040 --> 00:54:31,279 Speaker 1: in its most rudimentary basic terms. If you didn't know 980 00:54:31,920 --> 00:54:36,960 Speaker 1: green means go, yellow means casting, and red means stopped, 981 00:54:37,120 --> 00:54:39,000 Speaker 1: you'd always just walk in the street. But there's someone 982 00:54:39,040 --> 00:54:42,239 Speaker 1: to teach you and didn't move you along in in 983 00:54:42,239 --> 00:54:45,080 Speaker 1: in life, in that in that respect and and that's 984 00:54:45,120 --> 00:54:47,520 Speaker 1: what I was able to do with the people that 985 00:54:47,560 --> 00:54:51,440 Speaker 1: I've worked with. I've had some amazing mentors from dere 986 00:54:51,520 --> 00:54:55,640 Speaker 1: Tad l a Read, um, you know, just to just 987 00:54:55,760 --> 00:54:58,640 Speaker 1: to name a few, and um. It's a great resource 988 00:54:59,160 --> 00:55:01,879 Speaker 1: for those have an opportunity to be able to ask 989 00:55:02,000 --> 00:55:04,840 Speaker 1: questions that you know, you may not feel that confident 990 00:55:04,920 --> 00:55:07,600 Speaker 1: and asking what those where you can be vulnerable. And 991 00:55:07,640 --> 00:55:11,520 Speaker 1: that's the importance of of giving people an opportunity to 992 00:55:11,600 --> 00:55:14,960 Speaker 1: be vulnerable to grow, because if not, they'll make mistakes 993 00:55:15,560 --> 00:55:18,480 Speaker 1: and mistakes that you already have the answers to. Why 994 00:55:18,520 --> 00:55:22,120 Speaker 1: would you do that? Right? Right? We know. The interesting 995 00:55:22,160 --> 00:55:25,040 Speaker 1: thing about it I always talk about, you know, because 996 00:55:25,080 --> 00:55:26,800 Speaker 1: we talked about money earlier. I would tell people I 997 00:55:26,960 --> 00:55:29,880 Speaker 1: never go into a relationship thinking about money, you know, 998 00:55:29,920 --> 00:55:32,640 Speaker 1: I think about what I can build and what value 999 00:55:32,680 --> 00:55:35,120 Speaker 1: I can create, because if you create value in any situation, 1000 00:55:35,120 --> 00:55:37,640 Speaker 1: somebody's gonna pay you some money. Somebody gonna pay you 1001 00:55:37,960 --> 00:55:41,240 Speaker 1: some money. Man, somebody gonna pay you some money. They're gonnay. 1002 00:55:41,360 --> 00:55:42,879 Speaker 1: And a lot of people missed that. They come in 1003 00:55:43,120 --> 00:55:44,920 Speaker 1: this was this is what I want to get paid. 1004 00:55:45,320 --> 00:55:48,360 Speaker 1: And guess what, And then people start judging you based 1005 00:55:48,360 --> 00:55:51,240 Speaker 1: on what they paid you. Now when you create value 1006 00:55:51,719 --> 00:55:54,719 Speaker 1: a need, they don't judge it. They know they have 1007 00:55:54,800 --> 00:55:58,120 Speaker 1: to pay to maintain that relationship or maintain that skill 1008 00:55:58,440 --> 00:56:01,080 Speaker 1: or product that you're delivering on a consistent basis. But 1009 00:56:01,120 --> 00:56:03,240 Speaker 1: you have to be consistent about it. I will remember 1010 00:56:03,280 --> 00:56:05,919 Speaker 1: that when I was how I got started in radio. 1011 00:56:05,960 --> 00:56:07,600 Speaker 1: We're just sitting in the back of the studio watching 1012 00:56:07,600 --> 00:56:09,960 Speaker 1: Steve Harbor every day, and finally I went, I can 1013 00:56:10,000 --> 00:56:13,239 Speaker 1: do this, and I started dropping producer notes producing next 1014 00:56:13,200 --> 00:56:14,719 Speaker 1: to you know, I was then executive producer of the 1015 00:56:14,719 --> 00:56:17,840 Speaker 1: morning show because I had value and I saw it 1016 00:56:17,840 --> 00:56:19,719 Speaker 1: in I learned my crap. But nobody paid me extra 1017 00:56:19,719 --> 00:56:22,200 Speaker 1: money to get up at five thirty to going to 1018 00:56:22,239 --> 00:56:24,279 Speaker 1: study at six o'clock. I could have stayed at home 1019 00:56:24,280 --> 00:56:26,799 Speaker 1: and just collected my my commission check because I got 1020 00:56:26,800 --> 00:56:28,880 Speaker 1: paid on the deal. But you knew where you was going, 1021 00:56:29,480 --> 00:56:32,520 Speaker 1: and the opportunity was the value like there wasn't um 1022 00:56:32,600 --> 00:56:35,920 Speaker 1: when I was at a company. UM. It was an 1023 00:56:35,920 --> 00:56:40,000 Speaker 1: interesting point. I had to make a decision on whether 1024 00:56:40,080 --> 00:56:41,440 Speaker 1: I was going to stay at the company, and I 1025 00:56:41,480 --> 00:56:44,520 Speaker 1: was I was gonna take another job and take a 1026 00:56:44,560 --> 00:56:49,080 Speaker 1: six figure pay cut. Right, that's betting that. That was 1027 00:56:49,120 --> 00:56:53,239 Speaker 1: probably the first real bet on yourself, right, the real 1028 00:56:53,320 --> 00:56:56,920 Speaker 1: bet on yourself. But um, it was an opportunity at 1029 00:56:56,920 --> 00:57:01,359 Speaker 1: this particular company that they never gave outsiders an opportunity 1030 00:57:01,400 --> 00:57:05,359 Speaker 1: to come in and they were the best. So for me, 1031 00:57:05,480 --> 00:57:09,479 Speaker 1: the value was I want to go learn how they 1032 00:57:10,080 --> 00:57:15,920 Speaker 1: do their business, and that opportunity want up paying thirty 1033 00:57:16,120 --> 00:57:18,760 Speaker 1: x right, Like, at the end of the day, that 1034 00:57:18,880 --> 00:57:21,520 Speaker 1: money that I didn't make for that period of time, 1035 00:57:21,560 --> 00:57:24,480 Speaker 1: I didn't make it. I made that over and over 1036 00:57:24,520 --> 00:57:28,440 Speaker 1: and over again because of the education, right and realizing 1037 00:57:28,920 --> 00:57:31,920 Speaker 1: following and looking at where I wanted to go. And 1038 00:57:31,960 --> 00:57:34,120 Speaker 1: these are steps, right, It's the tuition that you pay 1039 00:57:34,200 --> 00:57:36,960 Speaker 1: to be yourself right, right. I literally just give you 1040 00:57:37,000 --> 00:57:39,920 Speaker 1: an example of my relationship to that. I remember when 1041 00:57:39,920 --> 00:57:43,120 Speaker 1: I was a writer. I was on ABC. The show 1042 00:57:43,200 --> 00:57:45,440 Speaker 1: got counsel Steve Harvey, Me and the boys got counseled. 1043 00:57:45,440 --> 00:57:48,480 Speaker 1: And then I went over to Robert Howns's first show 1044 00:57:49,040 --> 00:57:51,600 Speaker 1: and they cut my money in half. I was cool, 1045 00:57:51,680 --> 00:57:54,440 Speaker 1: I'm working, and then they but they kept my job titled. 1046 00:57:54,440 --> 00:57:59,240 Speaker 1: They didn't the same, and so I went to UM. 1047 00:57:59,280 --> 00:58:02,000 Speaker 1: I went to one of other studios and I sat down. 1048 00:58:02,000 --> 00:58:04,840 Speaker 1: They said, uh. I said, I just want my job 1049 00:58:04,920 --> 00:58:08,240 Speaker 1: title to be elevated. He said, we can't give you 1050 00:58:08,280 --> 00:58:10,160 Speaker 1: no more money. I said, I'm not asking for no 1051 00:58:10,240 --> 00:58:14,440 Speaker 1: more money. I just want my job title to be elevated. 1052 00:58:15,360 --> 00:58:18,960 Speaker 1: He said, does that mean that's yes? Because see that's 1053 00:58:19,000 --> 00:58:23,000 Speaker 1: about you know, like you said, showing value with your name, 1054 00:58:23,040 --> 00:58:26,320 Speaker 1: because you know it's the staff writer, executive story of it, 1055 00:58:27,000 --> 00:58:30,040 Speaker 1: you know, assistant producer, producers super right. So I was 1056 00:58:30,040 --> 00:58:32,360 Speaker 1: about to miss a step. That guy looked at me. 1057 00:58:32,360 --> 00:58:34,600 Speaker 1: He goes, nobody's ever coming here and say they wanted 1058 00:58:34,640 --> 00:58:38,120 Speaker 1: a title but not worried about the money. That small 1059 00:58:38,160 --> 00:58:40,560 Speaker 1: move got to me eventually be co executive producer to 1060 00:58:40,720 --> 00:58:42,680 Speaker 1: Jamie Foxx Show. If I didn't go in that room 1061 00:58:43,200 --> 00:58:45,640 Speaker 1: and tell this guy, don't worry about the money, just 1062 00:58:45,680 --> 00:58:48,160 Speaker 1: give me the job title, I would have never gotten 1063 00:58:48,200 --> 00:58:50,080 Speaker 1: to be the co executive producer to the Jamie Foxx 1064 00:58:50,120 --> 00:58:53,320 Speaker 1: Show because I have been a title behind. I see you, 1065 00:58:53,760 --> 00:58:56,240 Speaker 1: and so that's what that's that that that's my slide 1066 00:58:56,240 --> 00:58:59,400 Speaker 1: over to your the value of personal branding something you 1067 00:58:59,400 --> 00:59:01,280 Speaker 1: know old too well, and I want to let it 1068 00:59:01,320 --> 00:59:04,200 Speaker 1: somebody know. On my side, I did a personal branding 1069 00:59:04,240 --> 00:59:07,800 Speaker 1: moved way back then before brandy was As they said 1070 00:59:07,920 --> 00:59:10,520 Speaker 1: in Volgue today, everybody uses it so much, but nobody 1071 00:59:10,560 --> 00:59:13,680 Speaker 1: knows what it really means, talk about personal brandy, benie people. 1072 00:59:13,800 --> 00:59:15,800 Speaker 1: So it started for me as a child. You know, 1073 00:59:15,880 --> 00:59:20,040 Speaker 1: it's uh, it's a funny story. Um, My sister Regina 1074 00:59:20,080 --> 00:59:22,280 Speaker 1: and I and the rest of our family. We grew 1075 00:59:22,320 --> 00:59:25,040 Speaker 1: up in a five family house and in the attic 1076 00:59:25,440 --> 00:59:28,280 Speaker 1: is which where our apartment was, and the winners were 1077 00:59:28,320 --> 00:59:31,800 Speaker 1: really cold in the summers were really hot. And what 1078 00:59:31,880 --> 00:59:35,560 Speaker 1: was the chances that my last name being Pew, that 1079 00:59:35,640 --> 00:59:38,120 Speaker 1: there was a family of skunks that lived in proximity 1080 00:59:38,120 --> 00:59:40,880 Speaker 1: of the house, under the house and you know, for 1081 00:59:40,920 --> 00:59:46,360 Speaker 1: our distance. So when whether the raccoons or cats or 1082 00:59:46,440 --> 00:59:52,040 Speaker 1: dogs would would agitate these skunks, they would spray, and 1083 00:59:52,080 --> 00:59:55,040 Speaker 1: what would happen is that the scent would go the 1084 00:59:55,120 --> 00:59:59,000 Speaker 1: draft would pull through the house and come in to 1085 00:59:59,120 --> 01:00:03,760 Speaker 1: our apartment, and me and my sister literally would smell 1086 01:00:03,840 --> 01:00:07,200 Speaker 1: like skunks. So we would go to school with the 1087 01:00:07,280 --> 01:00:12,680 Speaker 1: last name Pew smelling like skunks. And kids as mean 1088 01:00:12,720 --> 01:00:15,560 Speaker 1: as they are, you know, like children, like they're just nasty. 1089 01:00:15,840 --> 01:00:17,520 Speaker 1: You know, we can be bad like kids. We all 1090 01:00:17,920 --> 01:00:21,440 Speaker 1: were bad kids, right, and realized at that point, you know, 1091 01:00:21,560 --> 01:00:23,640 Speaker 1: it could have been a pure negative. I can't change 1092 01:00:23,640 --> 01:00:27,400 Speaker 1: my name right, um, and obviously I'm not in control 1093 01:00:27,400 --> 01:00:30,080 Speaker 1: of the circumstances with the skunk. So that was at 1094 01:00:30,120 --> 01:00:32,200 Speaker 1: the point when I decided to brand myself and make 1095 01:00:32,240 --> 01:00:35,880 Speaker 1: sure my name mattered. So that's why I'm always Benny Pew, 1096 01:00:36,480 --> 01:00:40,800 Speaker 1: not Ben. I'm not Benny. I'm Benny Pew because I 1097 01:00:40,840 --> 01:00:44,080 Speaker 1: wanted my name the matter right. Because of that, I 1098 01:00:44,120 --> 01:00:46,440 Speaker 1: can say that, you know, like I would say, you know, Oprah, 1099 01:00:46,440 --> 01:00:48,760 Speaker 1: I'm not trying to be open open can top you? 1100 01:00:48,760 --> 01:00:50,720 Speaker 1: You know, if you if you got a bad thing happen, 1101 01:00:50,760 --> 01:00:52,920 Speaker 1: you're like got a bad thing after you're like, you 1102 01:00:52,960 --> 01:00:55,400 Speaker 1: know what I'm saying, Oh you are? You know I was? 1103 01:00:58,960 --> 01:01:04,120 Speaker 1: I had too friends. That's open because you know, because 1104 01:01:04,160 --> 01:01:08,040 Speaker 1: of my name Rushan. You know, my father's really a 1105 01:01:08,160 --> 01:01:11,120 Speaker 1: naunciated Russian, and so I had to make a decision 1106 01:01:11,520 --> 01:01:14,240 Speaker 1: is it Russian to Raushan and pick a name? Brother, 1107 01:01:14,560 --> 01:01:19,680 Speaker 1: I remember said pick a name. I say, he said, 1108 01:01:19,760 --> 01:01:21,400 Speaker 1: But don't say it like that, don't say it like 1109 01:01:21,440 --> 01:01:26,760 Speaker 1: you're guessing. Say Rashan, okay, Rashan and so same thing there. 1110 01:01:27,040 --> 01:01:30,240 Speaker 1: If you make a decision, ride the decision out and 1111 01:01:30,280 --> 01:01:32,160 Speaker 1: then don't. If you don't want to be called Chris 1112 01:01:32,360 --> 01:01:34,640 Speaker 1: in your real name is Christopher, say let people say 1113 01:01:34,680 --> 01:01:37,840 Speaker 1: your real name christ for her. And that's what people 1114 01:01:37,960 --> 01:01:40,200 Speaker 1: so much so long in life. There are a lot 1115 01:01:40,240 --> 01:01:42,760 Speaker 1: of the people to define their path. What is the 1116 01:01:42,800 --> 01:01:45,360 Speaker 1: thing that really set you apart as far as defining 1117 01:01:45,400 --> 01:01:50,880 Speaker 1: people with advice, faith, I mean it's very clear. Um, 1118 01:01:50,960 --> 01:01:54,080 Speaker 1: you know what you believe is important because it all 1119 01:01:54,120 --> 01:01:56,800 Speaker 1: starts with with the beliefs and the almighty and then 1120 01:01:56,800 --> 01:02:00,600 Speaker 1: belief in yourself. It's really important. Um. Everything else the 1121 01:02:00,640 --> 01:02:05,240 Speaker 1: secondary to me. Right, Ultimately you know someone who's been 1122 01:02:05,280 --> 01:02:08,560 Speaker 1: in um, some of the worst situations and the best 1123 01:02:08,720 --> 01:02:11,520 Speaker 1: and some of the best situations. What's been most important 1124 01:02:11,600 --> 01:02:14,120 Speaker 1: is my driving for us has been my faith. So 1125 01:02:14,840 --> 01:02:17,960 Speaker 1: that's really it's simple for me. I always tell people that, UM, 1126 01:02:18,960 --> 01:02:20,840 Speaker 1: but a strong belief in what you want to do. 1127 01:02:21,040 --> 01:02:22,720 Speaker 1: When we tied to the goals you put in place 1128 01:02:22,760 --> 01:02:25,120 Speaker 1: to achieve your dream. But it all starts with a dream. 1129 01:02:25,240 --> 01:02:27,320 Speaker 1: But a dream cannot be a complience without goal. The 1130 01:02:27,440 --> 01:02:31,080 Speaker 1: goals you put in action to create create next level opportunity. 1131 01:02:31,680 --> 01:02:34,040 Speaker 1: I thank you for coming on the show, brother Man. 1132 01:02:34,160 --> 01:02:39,360 Speaker 1: That was good man. Say that again. I appreciate. We 1133 01:02:39,400 --> 01:02:41,680 Speaker 1: talked to you next Tuesday on Money Making Conversation master 1134 01:02:41,680 --> 01:02:44,640 Speaker 1: Class Rushan McDonald and that's been benep you. Thank you. 1135 01:02:44,680 --> 01:02:49,760 Speaker 1: So you've been listening to Money Making Conversations Masterclass with 1136 01:02:49,840 --> 01:02:54,120 Speaker 1: Rushan McDonald, always remember to lead with your gifts. Money 1137 01:02:54,160 --> 01:02:58,600 Speaker 1: Making Conversations Master Class is a presentation of thirty fifteen 1138 01:02:58,640 --> 01:03:03,680 Speaker 1: Media Incorporated. You are now tuned into the Money Making 1139 01:03:03,680 --> 01:03:08,000 Speaker 1: Conversations Minute of Inspiration with Rushan McDonald. Hi, I'm Rashan 1140 01:03:08,080 --> 01:03:11,120 Speaker 1: McDonald for Money Making Conversation Masterclass with your Daily Made 1141 01:03:11,120 --> 01:03:13,960 Speaker 1: It of Inspiration. I sat down with Grammy Award when 1142 01:03:13,960 --> 01:03:17,360 Speaker 1: the singer songwriter Molly Music. He reminisced about being the 1143 01:03:17,400 --> 01:03:20,160 Speaker 1: minister of music at his church at eleven years old 1144 01:03:20,440 --> 01:03:22,480 Speaker 1: and not letting his age stop him from what he 1145 01:03:22,600 --> 01:03:25,360 Speaker 1: was called to do. I was a young musician coming 1146 01:03:25,400 --> 01:03:28,360 Speaker 1: in at the ship of a technological era. The church 1147 01:03:28,440 --> 01:03:30,520 Speaker 1: is just before I started playing in church, which was 1148 01:03:30,640 --> 01:03:33,720 Speaker 1: very early, were mostly organ We didn't have an organ 1149 01:03:33,760 --> 01:03:35,640 Speaker 1: in that church, so the keyboard wasn't enough. So I 1150 01:03:35,680 --> 01:03:37,920 Speaker 1: wanted strings. I wanted all these different types of things. 1151 01:03:37,960 --> 01:03:39,800 Speaker 1: So that's what kind of set the tone. It was 1152 01:03:39,840 --> 01:03:42,280 Speaker 1: to please my pastor. It was to be able to 1153 01:03:42,320 --> 01:03:44,320 Speaker 1: show that I was ready for the leadership position that 1154 01:03:44,360 --> 01:03:46,680 Speaker 1: he gave me, even though I was so young. I 1155 01:03:46,760 --> 01:03:50,160 Speaker 1: anticipated for people to say I was unauthorized and should 1156 01:03:50,160 --> 01:03:52,560 Speaker 1: not be associated with such a position like minutes of music. 1157 01:03:52,560 --> 01:03:54,920 Speaker 1: So I gave my all to it. I gave my commitment. 1158 01:03:55,160 --> 01:03:57,400 Speaker 1: You can listen to this full interview with Molly Music. 1159 01:03:57,600 --> 01:04:00,320 Speaker 1: It's available on Money Making Conversations dot com