1 00:00:01,000 --> 00:00:03,560 Speaker 1: This is Bloomberg Business of Sports. 2 00:00:03,760 --> 00:00:07,520 Speaker 2: Sports is business, and whenever you are procuring talent, you 3 00:00:07,720 --> 00:00:10,760 Speaker 2: must start with the criteria being owners of this league 4 00:00:10,880 --> 00:00:13,360 Speaker 2: and wanting ourly to be the best in the world. 5 00:00:13,520 --> 00:00:14,600 Speaker 3: How do we make it better? 6 00:00:14,640 --> 00:00:16,160 Speaker 4: The valuations are getting so high. 7 00:00:16,280 --> 00:00:18,200 Speaker 5: To list of people who could purchase a team, that's 8 00:00:18,239 --> 00:00:19,040 Speaker 5: getting really short. 9 00:00:19,079 --> 00:00:20,960 Speaker 4: We have eight strategic investment areas. 10 00:00:20,960 --> 00:00:22,080 Speaker 6: When you look at the world of. 11 00:00:22,040 --> 00:00:24,000 Speaker 1: Sports, the NBA is already in two hundred and ten 12 00:00:24,079 --> 00:00:25,079 Speaker 1: countries around the world. 13 00:00:25,280 --> 00:00:28,440 Speaker 5: NFL is an amazing thing for the sports betting industry. 14 00:00:28,560 --> 00:00:30,760 Speaker 3: We have the World's upcoming in twenty twenty six in 15 00:00:30,840 --> 00:00:31,560 Speaker 3: North America. 16 00:00:31,720 --> 00:00:33,280 Speaker 4: Hey, if I get a million dollars, We're going to 17 00:00:33,320 --> 00:00:34,560 Speaker 4: a school testing. 18 00:00:34,640 --> 00:00:35,120 Speaker 1: How be there? 19 00:00:35,120 --> 00:00:38,040 Speaker 7: Bloomberg Business of Sports from Bloomberg Radio. 20 00:00:39,600 --> 00:00:42,000 Speaker 1: This is the Bloomberg Business of Sports Show. Will we 21 00:00:42,040 --> 00:00:44,120 Speaker 1: explore the big money issues in the world of sports. 22 00:00:44,200 --> 00:00:46,960 Speaker 1: I'm Michael Barr, I'm Scarlett Foo Amien. We'll be back 23 00:00:47,000 --> 00:00:50,240 Speaker 1: next week. Coming up on the show, today we're talking AI. 24 00:00:50,680 --> 00:00:54,000 Speaker 1: We'll talk with the co founder and CEO of on 25 00:00:54,640 --> 00:00:58,880 Speaker 1: an artificial intelligence platform that's finding new ways to engage 26 00:00:58,880 --> 00:00:59,480 Speaker 1: with fans. 27 00:00:59,560 --> 00:01:02,080 Speaker 3: The first we had to really identify as a company. 28 00:01:02,240 --> 00:01:04,480 Speaker 3: And this is very important because the business of sports 29 00:01:04,840 --> 00:01:08,560 Speaker 3: can be intimidating or hard for a start to break into. 30 00:01:09,000 --> 00:01:11,399 Speaker 3: Is that each of these teams is unique. Their brand 31 00:01:11,440 --> 00:01:14,720 Speaker 3: is special. Whether you're a new team on the block, 32 00:01:15,280 --> 00:01:18,039 Speaker 3: a recently developed team, a smaller team, or somebody like 33 00:01:18,040 --> 00:01:21,280 Speaker 3: the Yankees, one of our clients, the brand has been crafted. 34 00:01:21,319 --> 00:01:24,760 Speaker 1: We'll also check in with former NFL pro and friend 35 00:01:24,840 --> 00:01:28,600 Speaker 1: of the show Joth Heisman as we inch closer and 36 00:01:28,640 --> 00:01:29,920 Speaker 1: closer to the big game. 37 00:01:30,120 --> 00:01:32,120 Speaker 2: Right now, there's a menu of things you can and 38 00:01:32,160 --> 00:01:34,800 Speaker 2: cannot challenge. I think they ought to throw the menu out, 39 00:01:35,319 --> 00:01:37,959 Speaker 2: start over and do exactly what you need to do. 40 00:01:38,200 --> 00:01:42,600 Speaker 2: Allow the opportunity to correct the egregious errors that we've seen, 41 00:01:42,880 --> 00:01:44,120 Speaker 2: and they've been obvious. 42 00:01:44,280 --> 00:01:47,080 Speaker 1: That's on the way on the bloomberg business of sports. 43 00:01:47,080 --> 00:01:51,680 Speaker 1: But first, this week, Netflix became the latest streamer to 44 00:01:51,680 --> 00:01:53,560 Speaker 1: make a big splash in sports. 45 00:01:53,760 --> 00:01:57,240 Speaker 8: Netflix struck a five billion dollars ten year deal with 46 00:01:57,360 --> 00:02:00,600 Speaker 8: the WWE to get the exclusive rights to Raw SmackDown, 47 00:02:00,680 --> 00:02:04,400 Speaker 8: among other programs. That adds three hours of live wrestling 48 00:02:04,440 --> 00:02:06,240 Speaker 8: to the platform starting in twenty twenty five. 49 00:02:06,400 --> 00:02:10,720 Speaker 1: Ooh lordie, take us through the deal. We welcome Bloomberg's Kimbassine. 50 00:02:10,800 --> 00:02:14,400 Speaker 1: Welcome to the Bloomberg Business of Sports. Open up, y'all. Yea, 51 00:02:15,400 --> 00:02:18,680 Speaker 1: my goodness, man. It's like stream and stream and stream 52 00:02:18,760 --> 00:02:21,400 Speaker 1: and stream and stream, and now we got another thing 53 00:02:21,840 --> 00:02:25,000 Speaker 1: of a big sporting event. And it's a lot of 54 00:02:25,040 --> 00:02:28,359 Speaker 1: money for Netflix to shell out. Will they see a 55 00:02:28,400 --> 00:02:29,000 Speaker 1: profit line? 56 00:02:29,080 --> 00:02:32,320 Speaker 4: Look, everyone wants in on live sports, right, live sports, 57 00:02:32,360 --> 00:02:37,959 Speaker 4: live entertainment, live events. Ww is somewhere in the middle there. Yeah, 58 00:02:37,960 --> 00:02:42,480 Speaker 4: it's scripted content, right, but it's still it's still still live. 59 00:02:42,520 --> 00:02:45,079 Speaker 4: And what this signals, though, is that is that Netflix 60 00:02:45,240 --> 00:02:49,280 Speaker 4: might be coming for more sports, right. And it feels 61 00:02:49,320 --> 00:02:51,959 Speaker 4: like every time that there's like a big sports league 62 00:02:52,280 --> 00:02:56,480 Speaker 4: rights deal coming up, that you hear that Netflix and 63 00:02:56,520 --> 00:02:59,639 Speaker 4: Amazon are are rumored to be involved, rumored to be interested, 64 00:02:59,840 --> 00:03:02,760 Speaker 4: m to be opening discussions or whatever it is. And 65 00:03:02,800 --> 00:03:05,119 Speaker 4: I'm sure we're going to hear a lot more of that, 66 00:03:05,280 --> 00:03:07,080 Speaker 4: and if they're willing to spend the money for it, 67 00:03:07,120 --> 00:03:07,919 Speaker 4: like this is possible. 68 00:03:08,160 --> 00:03:11,359 Speaker 8: Five billion dollars over ten years is quite the number 69 00:03:11,440 --> 00:03:13,360 Speaker 8: to come out with initially right out of the gate. 70 00:03:13,840 --> 00:03:16,760 Speaker 8: You cover celebrities and athletes, and as much as this 71 00:03:16,800 --> 00:03:21,760 Speaker 8: deal is about Netflix getting live streaming rights to WWE 72 00:03:22,480 --> 00:03:25,840 Speaker 8: performances or shows, because they're not really competitions because it's 73 00:03:25,840 --> 00:03:29,119 Speaker 8: all scripted. It's as much about Dwayne the Rock Johnson 74 00:03:29,360 --> 00:03:33,320 Speaker 8: and the elevation of the Rock at TKO, the company 75 00:03:33,400 --> 00:03:34,880 Speaker 8: that owns WWE, isn't it. 76 00:03:34,880 --> 00:03:37,240 Speaker 4: Oh, the Rock's always elevating, isn't Yeah. 77 00:03:37,320 --> 00:03:37,520 Speaker 2: Yeah. 78 00:03:37,720 --> 00:03:40,600 Speaker 4: So Dwayne Johnson's joining the board of TKO, that is 79 00:03:40,720 --> 00:03:45,200 Speaker 4: ww's parent company created when they merged with UFC. So 80 00:03:45,240 --> 00:03:48,720 Speaker 4: he's been granted as part of this, like ownership of 81 00:03:48,760 --> 00:03:52,880 Speaker 4: his stage name, The Rock and all of the associated trademarks, 82 00:03:52,880 --> 00:03:56,160 Speaker 4: you know, catchphrases and things like that. Now, WW really 83 00:03:56,480 --> 00:04:01,440 Speaker 4: holds tightly to its intellectual property. If you're a wrestler 84 00:04:01,480 --> 00:04:03,560 Speaker 4: coming up in the system and you develop a character 85 00:04:03,640 --> 00:04:07,280 Speaker 4: with them, they will register the trademark for the character's name. 86 00:04:07,320 --> 00:04:11,520 Speaker 4: They've always owned the Rock, ip. His name is not 87 00:04:12,120 --> 00:04:13,680 Speaker 4: the Rock, his name his name. 88 00:04:13,560 --> 00:04:18,000 Speaker 1: Is all this time I thought it was the Rock. 89 00:04:19,640 --> 00:04:23,080 Speaker 4: But for Dwayne, now this is this is kind of 90 00:04:23,120 --> 00:04:26,080 Speaker 4: a brilliant move here. So he's getting the rights to 91 00:04:26,080 --> 00:04:28,400 Speaker 4: his name and then he's going to license it back 92 00:04:28,760 --> 00:04:32,760 Speaker 4: to WWE yes for up to ten years as part 93 00:04:32,760 --> 00:04:35,600 Speaker 4: of that deal, he'll provide promotional services for the company 94 00:04:35,640 --> 00:04:39,520 Speaker 4: and he will get paid about thirty million dollars in 95 00:04:39,640 --> 00:04:42,479 Speaker 4: stock and that's set to pay out through twenty twenty five. 96 00:04:42,560 --> 00:04:46,440 Speaker 1: For two words the Rock and you get a whole 97 00:04:46,520 --> 00:04:52,320 Speaker 1: fistful of dollars, which now you'll see raw on Netflix 98 00:04:52,640 --> 00:04:56,880 Speaker 1: in the US, but also in Canada, Latin America and 99 00:04:57,000 --> 00:05:02,000 Speaker 1: other international markets and like shit, Scar and Kim in 100 00:05:02,080 --> 00:05:04,520 Speaker 1: twenty twenty five. That's a big dog owned deal. 101 00:05:04,800 --> 00:05:09,279 Speaker 4: Earlier, he was getting paid royalties annually. They put his 102 00:05:09,360 --> 00:05:13,600 Speaker 4: name in likeness on merchandise, right, so he would make 103 00:05:13,600 --> 00:05:16,800 Speaker 4: appearances on WWE shows and we'll get a cut of 104 00:05:16,960 --> 00:05:20,240 Speaker 4: these merchandise sales. And he made about five hundred thousand 105 00:05:20,279 --> 00:05:24,000 Speaker 4: dollars a year from that and he'll keep receiving those 106 00:05:24,160 --> 00:05:28,920 Speaker 4: payments going forward also. But that's thirty mili in stock. 107 00:05:29,120 --> 00:05:31,159 Speaker 4: Is a great deal for Duennejo. It is. 108 00:05:31,200 --> 00:05:34,120 Speaker 8: You mentioned some of the Rocks cash phrases, Michael Bardot, 109 00:05:34,160 --> 00:05:36,200 Speaker 8: know how many of these you know? If you smell 110 00:05:36,240 --> 00:05:39,000 Speaker 8: what the Rock is cooking, it doesn't matter what you think, 111 00:05:39,279 --> 00:05:40,760 Speaker 8: know your role and shut your mouth. 112 00:05:41,200 --> 00:05:45,560 Speaker 1: Yeah, I think missus Barr tells me that all the time. 113 00:05:45,640 --> 00:05:47,960 Speaker 8: So this is now going to be on the promotional 114 00:05:47,960 --> 00:05:52,560 Speaker 8: material that WDWE features and that'll be shown on Netflix, 115 00:05:52,560 --> 00:05:54,760 Speaker 8: and the rock will get paid each time this shows up. 116 00:05:54,920 --> 00:05:57,520 Speaker 4: Yeah, it always has been like because they've they owned 117 00:05:57,560 --> 00:06:02,080 Speaker 4: these these trademarks before. But now now just because he's 118 00:06:02,080 --> 00:06:04,279 Speaker 4: licensing it back to them, it's formalized. They can still 119 00:06:04,360 --> 00:06:06,240 Speaker 4: use everything like this stuff is all on a bunch 120 00:06:06,240 --> 00:06:08,599 Speaker 4: of merchandise and things that they sell. We'll get to 121 00:06:08,680 --> 00:06:13,240 Speaker 4: experience if you smell what the rockets cooking constantly from 122 00:06:13,360 --> 00:06:13,919 Speaker 4: here forth. 123 00:06:14,320 --> 00:06:17,320 Speaker 1: Well, I want to like trademark a new name. I'll 124 00:06:17,320 --> 00:06:20,760 Speaker 1: call me the Mold. That's what I'll call Mold. 125 00:06:20,880 --> 00:06:22,000 Speaker 5: No, no, no, no. 126 00:06:22,320 --> 00:06:25,440 Speaker 1: The Mold. That'd be great because I grow all over 127 00:06:25,560 --> 00:06:26,120 Speaker 1: on everything. 128 00:06:27,160 --> 00:06:28,360 Speaker 5: You put a lot of thought into this. 129 00:06:28,800 --> 00:06:34,360 Speaker 1: Anyway, Are we now just done? You know, because now 130 00:06:34,400 --> 00:06:38,320 Speaker 1: the Comcast contract ends very soon. Are we just now 131 00:06:38,360 --> 00:06:40,440 Speaker 1: simply in the streaming world? When we watch them? 132 00:06:41,000 --> 00:06:43,800 Speaker 4: This seems like the very very beginning, Like the biggest 133 00:06:43,800 --> 00:06:45,919 Speaker 4: deal in sports is always the NFL, Right, are we 134 00:06:46,000 --> 00:06:48,119 Speaker 4: ever going to see that that move over? The NFL 135 00:06:48,160 --> 00:06:51,200 Speaker 4: tends to be late on new things because everything works 136 00:06:51,200 --> 00:06:55,280 Speaker 4: so well already, so why risk it? The fascinating thing 137 00:06:55,320 --> 00:06:59,159 Speaker 4: here about ww is that their viewers are extremely loyal 138 00:06:59,200 --> 00:07:01,680 Speaker 4: and it is a script show, right, but it's also 139 00:07:01,800 --> 00:07:04,600 Speaker 4: live and that's what is super interesting about it. People 140 00:07:04,600 --> 00:07:08,320 Speaker 4: who follow WWE, they watch every single show. If you 141 00:07:08,400 --> 00:07:11,640 Speaker 4: watch everything that WWE does, that's several days a week. 142 00:07:11,720 --> 00:07:14,080 Speaker 4: On Monday, you're watching RAW on Tuesday, you're watching NXT 143 00:07:14,200 --> 00:07:16,560 Speaker 4: on Friday, or watching spack Down. That's like six hours. 144 00:07:16,560 --> 00:07:19,600 Speaker 4: It's so much programming every single week, and people have 145 00:07:19,640 --> 00:07:21,560 Speaker 4: to follow it. It's like these characters. 146 00:07:21,880 --> 00:07:22,800 Speaker 5: It's a soap opera. 147 00:07:22,880 --> 00:07:24,640 Speaker 4: It's a soap opera, and these characters all live in 148 00:07:24,680 --> 00:07:28,600 Speaker 4: the same universe, right, so imagine keeping track of them all. 149 00:07:28,640 --> 00:07:30,880 Speaker 4: It's like if like the story of Game of Thrones 150 00:07:30,960 --> 00:07:33,240 Speaker 4: just never ended and it just kept going and going 151 00:07:33,280 --> 00:07:34,760 Speaker 4: and going for thirty years. 152 00:07:35,160 --> 00:07:37,280 Speaker 8: But there's a live element to it too, which keeps 153 00:07:37,280 --> 00:07:39,840 Speaker 8: it somewhat unpredictable as much as there's a storyline that's 154 00:07:39,880 --> 00:07:42,960 Speaker 8: hashed out in advance. Kim, we were just talking in 155 00:07:43,000 --> 00:07:45,600 Speaker 8: the break that you are now the new adjunct professor 156 00:07:45,960 --> 00:07:49,160 Speaker 8: at the Nyustern School of Business. Applause, applause, and you 157 00:07:49,200 --> 00:07:52,400 Speaker 8: teach a course called Business and Society What does the 158 00:07:52,400 --> 00:07:55,880 Speaker 8: fact that WWE counting as live sports, Netflix making a 159 00:07:55,960 --> 00:07:58,640 Speaker 8: big bet on it tell us about business and society? 160 00:07:58,680 --> 00:07:59,840 Speaker 5: How would you frame this. 161 00:07:59,720 --> 00:08:03,040 Speaker 4: To your when you're looking at how streaming interacts with people. 162 00:08:03,160 --> 00:08:05,160 Speaker 4: We were consuming things in a different way now, right, 163 00:08:05,880 --> 00:08:09,440 Speaker 4: And is this good or bad for that relationship with 164 00:08:09,520 --> 00:08:15,800 Speaker 4: you and your screen? I'm not entirely sure how what 165 00:08:15,920 --> 00:08:18,320 Speaker 4: the answer to that is. But the questions you want 166 00:08:18,360 --> 00:08:22,400 Speaker 4: to ask are as we find different ways to consume things, 167 00:08:22,440 --> 00:08:24,880 Speaker 4: and as things are pushed in front of us, what 168 00:08:25,080 --> 00:08:30,640 Speaker 4: is the consequence of watching these shows so deeply and 169 00:08:30,680 --> 00:08:33,599 Speaker 4: intensely right, Like we just said, there's so much programming 170 00:08:33,880 --> 00:08:37,120 Speaker 4: every single week. You're bombarded with so many different things 171 00:08:37,400 --> 00:08:40,800 Speaker 4: in so many different categories at sports and movies and shows. 172 00:08:40,800 --> 00:08:42,600 Speaker 4: And if you go on to Netflix right now and 173 00:08:42,720 --> 00:08:44,760 Speaker 4: just scroll through this thing, there's no way you could 174 00:08:44,800 --> 00:08:46,720 Speaker 4: watch everything. You have to make a decision. Then you 175 00:08:46,720 --> 00:08:49,520 Speaker 4: commit to, you know, five seasons of some show that 176 00:08:49,559 --> 00:08:51,679 Speaker 4: you have had, and then you're sitting there watching it. 177 00:08:51,920 --> 00:08:53,800 Speaker 4: So those are the questions we need to be asking, 178 00:08:54,040 --> 00:08:56,760 Speaker 4: even with a live event like this, because it's episodic, 179 00:08:56,840 --> 00:08:58,640 Speaker 4: like you're watching it just all the time. 180 00:08:59,080 --> 00:09:02,840 Speaker 1: Comcast cable in general. I know they're thinking, oh man, 181 00:09:03,000 --> 00:09:06,240 Speaker 1: we've lost another one. And it keeps going, and it 182 00:09:06,320 --> 00:09:10,040 Speaker 1: keeps going. I remember when free TV was like, no, 183 00:09:10,280 --> 00:09:12,920 Speaker 1: there's no way in the world someone's gonna pay to 184 00:09:13,080 --> 00:09:17,200 Speaker 1: watch television. And then not only that, then we get 185 00:09:17,240 --> 00:09:21,280 Speaker 1: satellite dishes and all this and going on. One day 186 00:09:21,960 --> 00:09:25,360 Speaker 1: it's gonna come down to so many streaming services. I 187 00:09:25,400 --> 00:09:28,000 Speaker 1: wonder if it's going to go back to a bundle. 188 00:09:27,840 --> 00:09:30,319 Speaker 4: So they're not paying sixteen different companies A nine to 189 00:09:30,360 --> 00:09:30,760 Speaker 4: ninety nine. 190 00:09:30,960 --> 00:09:31,120 Speaker 2: Yeah. 191 00:09:31,240 --> 00:09:33,960 Speaker 5: Yeah, the history of media is about bundling and unbundling 192 00:09:34,000 --> 00:09:35,000 Speaker 5: and bundling. Again. 193 00:09:35,800 --> 00:09:37,560 Speaker 8: One question I have for you when it comes to 194 00:09:37,760 --> 00:09:41,360 Speaker 8: live sports, and again WWE may or may not be 195 00:09:41,400 --> 00:09:44,360 Speaker 8: live sports. Commercial breaks are built into it, right, like 196 00:09:44,600 --> 00:09:47,360 Speaker 8: people don't perform all the way straight through for an hour, 197 00:09:47,640 --> 00:09:49,400 Speaker 8: and I would assume that that's the case with live 198 00:09:49,480 --> 00:09:53,240 Speaker 8: wrestling as well. Does that mean that WWE will only 199 00:09:53,280 --> 00:09:57,439 Speaker 8: be available to Netflix subscribers through the ad tier, that 200 00:09:57,600 --> 00:10:00,160 Speaker 8: even if you pay up for the premium tier, you're 201 00:10:00,200 --> 00:10:03,240 Speaker 8: going to have to sit through commercials to watch the WWE. 202 00:10:03,600 --> 00:10:06,400 Speaker 4: Let's do some wrestling nerd stuff right now, okakay, so 203 00:10:06,840 --> 00:10:11,199 Speaker 4: you know what happens is during a commercial in WWE. 204 00:10:10,880 --> 00:10:12,760 Speaker 5: No, but we don't watch do you watch? 205 00:10:13,640 --> 00:10:17,240 Speaker 1: My son? My oldest son loves it, but I am not. 206 00:10:17,559 --> 00:10:20,200 Speaker 1: I go back to Bobo Brazil that look that up 207 00:10:20,240 --> 00:10:23,360 Speaker 1: folks on it. Oh yeah, yeah, you know how that is. 208 00:10:23,520 --> 00:10:27,439 Speaker 4: Yeah, Like in the arena, if there's a commercial going on, 209 00:10:27,559 --> 00:10:31,400 Speaker 4: there's there's still wrestling, like stuff is still happening live. 210 00:10:31,920 --> 00:10:35,040 Speaker 4: They've organized something to fill that time. That will normally 211 00:10:35,080 --> 00:10:39,120 Speaker 4: be like a very long headlock. You know, you just 212 00:10:41,360 --> 00:10:45,600 Speaker 4: they're resting, all right, if you're if you're doing intense 213 00:10:45,600 --> 00:10:48,920 Speaker 4: physical activity for like twenty minutes, you need to rest 214 00:10:48,920 --> 00:10:50,920 Speaker 4: in the middle of it, and that's that's when they 215 00:10:50,920 --> 00:10:54,200 Speaker 4: do it. It's the long headlock. Okay, yeah yeah, yeah, 216 00:10:54,240 --> 00:10:56,280 Speaker 4: So that's still gonna They're going to integrate that more 217 00:10:56,640 --> 00:11:01,120 Speaker 4: without ads like on Netflix, so that dead time normally, uh, 218 00:11:01,600 --> 00:11:04,960 Speaker 4: they will have to continue to produce. 219 00:11:05,960 --> 00:11:08,079 Speaker 8: But the people who are watching it well going the 220 00:11:08,120 --> 00:11:10,400 Speaker 8: people who are watching through Netflix's ad tier will get 221 00:11:10,440 --> 00:11:12,360 Speaker 8: the commercials rather than the very long headlock. 222 00:11:12,480 --> 00:11:16,520 Speaker 4: But they've always done that. Like in the arena, the 223 00:11:16,520 --> 00:11:20,440 Speaker 4: wrestler will come out to his music, come down to 224 00:11:20,480 --> 00:11:23,680 Speaker 4: the ring, start like firing up the fans and everything, 225 00:11:23,720 --> 00:11:26,040 Speaker 4: and a commercial break and then they stand there for 226 00:11:26,080 --> 00:11:29,920 Speaker 4: two minutes until the end of the break. Let's come 227 00:11:29,960 --> 00:11:32,200 Speaker 4: back on and he's back. He's back at it with 228 00:11:32,240 --> 00:11:32,640 Speaker 4: the crowd. 229 00:11:33,240 --> 00:11:36,760 Speaker 1: Oh man, Now we should explain too. Now, if you 230 00:11:36,840 --> 00:11:41,920 Speaker 1: are already a Netflix subscriber, I don't think you have 231 00:11:42,000 --> 00:11:45,480 Speaker 1: to pay extra for this, do you. I don't think so. 232 00:11:45,920 --> 00:11:47,800 Speaker 8: No, it's an all in one price, right, I mean, 233 00:11:47,840 --> 00:11:51,000 Speaker 8: you can access everything unless they decide to add premium tiers. 234 00:11:51,000 --> 00:11:53,640 Speaker 8: But that's not what's happening right now. It's just that 235 00:11:53,679 --> 00:11:57,240 Speaker 8: the advertising tier works really well. If Netflix is going 236 00:11:57,280 --> 00:11:58,760 Speaker 8: to get into sports in a big way. 237 00:11:58,920 --> 00:12:03,199 Speaker 4: Like on Peak, the entire ww archive is over on 238 00:12:03,360 --> 00:12:08,720 Speaker 4: NBC Universal's Peacock service, and that's where they house all 239 00:12:08,800 --> 00:12:13,440 Speaker 4: the entire catalog of wrestling stuff, which is thousands and 240 00:12:13,600 --> 00:12:15,920 Speaker 4: thousands of days, thousands of day's worth. 241 00:12:15,760 --> 00:12:19,320 Speaker 5: Of fun and enjoyment in headlocks. 242 00:12:18,760 --> 00:12:23,240 Speaker 4: Going all the way back like fifty years. Yeah, yeah, gorgeous, George. 243 00:12:23,400 --> 00:12:26,360 Speaker 1: That's another I'm telling you. I'm making some old references here. 244 00:12:26,760 --> 00:12:29,719 Speaker 1: Kim Besscene of Bloomberg News, you are the man. You've 245 00:12:29,760 --> 00:12:32,880 Speaker 1: covered celebrities and athletes Thank you so much for joining us. 246 00:12:32,920 --> 00:12:36,640 Speaker 1: We appreciate it. Coming up, we turned to AI in Sports. 247 00:12:36,840 --> 00:12:40,520 Speaker 1: The co founder and CEO of ON, Alex Spector. That's 248 00:12:40,559 --> 00:12:43,880 Speaker 1: straight ahead on the Bloomberg Business of Sports from Bloomberg Radio. 249 00:12:44,040 --> 00:12:53,600 Speaker 1: Around the world, you're listening to Bloomberg Business of Sports 250 00:12:53,800 --> 00:12:58,360 Speaker 1: from Bloomberg Radio. This is the Bloomberg Business of Sports show, 251 00:12:58,400 --> 00:13:00,720 Speaker 1: where we explore the big money issues world of sports. 252 00:13:00,760 --> 00:13:04,120 Speaker 1: I'm Michael Barr, along with Scarlett Food Damien SaaS Hour 253 00:13:04,280 --> 00:13:05,800 Speaker 1: will be back next week. 254 00:13:06,120 --> 00:13:09,960 Speaker 8: Let's talk about artificial intelligence, Michael, because AI is sweeping 255 00:13:10,000 --> 00:13:13,480 Speaker 8: through industries, and sports is no exception. One company On 256 00:13:14,000 --> 00:13:17,360 Speaker 8: is focusing on bolstering the relationship between fans and the 257 00:13:17,400 --> 00:13:21,240 Speaker 8: teams they love through its AI chat platform, and. 258 00:13:21,240 --> 00:13:24,360 Speaker 1: On already has some deals in place with the New 259 00:13:24,440 --> 00:13:28,280 Speaker 1: York Yankees, Jacksonville Jaguars and more. Here to talk to 260 00:13:28,400 --> 00:13:31,800 Speaker 1: us about what the platform is doing is ON co 261 00:13:31,920 --> 00:13:37,400 Speaker 1: founder and CEO Alex Beckman. Alex, Hello, Welcome to the 262 00:13:37,400 --> 00:13:39,120 Speaker 1: Bloomberg Business of Sports. 263 00:13:39,360 --> 00:13:41,160 Speaker 3: Hi, good to be here. Thank you for having me. 264 00:13:41,600 --> 00:13:46,000 Speaker 1: Now, You've got very smart Scarlet Foo and stupid old 265 00:13:46,040 --> 00:13:48,480 Speaker 1: man Michael Barr. Because when I think of AI, the 266 00:13:48,480 --> 00:13:50,880 Speaker 1: only thing I think about, Well, they could alter the 267 00:13:50,960 --> 00:13:53,640 Speaker 1: voice and maybe put a face on it, and there 268 00:13:53,640 --> 00:13:57,640 Speaker 1: you go AI. But we that doesn't even scratch the 269 00:13:57,720 --> 00:14:02,719 Speaker 1: surface of what AI has with the impact of sports 270 00:14:02,760 --> 00:14:03,240 Speaker 1: in general. 271 00:14:03,640 --> 00:14:06,679 Speaker 3: Yeah, I think we're seeing actually that there are a 272 00:14:06,720 --> 00:14:10,640 Speaker 3: lot of folks who share what I would consider to 273 00:14:10,720 --> 00:14:13,040 Speaker 3: be what you just called kind of your understanding of AI. 274 00:14:14,040 --> 00:14:18,200 Speaker 3: AI is complex, it's years in the making. We've all 275 00:14:18,200 --> 00:14:20,400 Speaker 3: seen it in science fiction novels for a long time. 276 00:14:21,240 --> 00:14:24,160 Speaker 3: A lot of folks rediscovered it when chat GPT burst 277 00:14:24,240 --> 00:14:27,680 Speaker 3: on the scene, and we see a lot of sports clubs, teams, 278 00:14:27,800 --> 00:14:30,560 Speaker 3: leagues trying to figure out what does it mean for them, 279 00:14:30,680 --> 00:14:33,040 Speaker 3: what can they do with AI? What should they do 280 00:14:33,120 --> 00:14:36,160 Speaker 3: with AI? And that's been a really fun journey to 281 00:14:36,160 --> 00:14:38,760 Speaker 3: be on with them, given our experience in the space. 282 00:14:38,920 --> 00:14:40,560 Speaker 3: You know, we're ten years old that I've been working 283 00:14:40,560 --> 00:14:43,080 Speaker 3: in the space myself for my entire career, and so 284 00:14:43,360 --> 00:14:45,960 Speaker 3: it's an exciting time with a lot of answers still 285 00:14:46,000 --> 00:14:48,320 Speaker 3: to come, but a lot of really great stories and 286 00:14:48,440 --> 00:14:50,320 Speaker 3: data already emerging. At a last year. 287 00:14:51,040 --> 00:14:53,000 Speaker 5: So ON works with brands. 288 00:14:53,080 --> 00:14:57,800 Speaker 8: You work with companies from Coca Cola to Samsung to 289 00:14:57,920 --> 00:15:02,040 Speaker 8: eBay and also with sports team which are brands unto themselves, 290 00:15:02,520 --> 00:15:05,680 Speaker 8: and I'm curious to hear how these different sports teams 291 00:15:06,720 --> 00:15:10,200 Speaker 8: use the AI experience to reflect their specific brand. You 292 00:15:10,320 --> 00:15:13,920 Speaker 8: countin New York Yankees and the Jacksonville Jaguars as your clients, 293 00:15:14,040 --> 00:15:16,720 Speaker 8: along with being in different sports and in different cities, 294 00:15:17,040 --> 00:15:19,960 Speaker 8: each is distinct in terms of their brand. So can 295 00:15:20,000 --> 00:15:21,760 Speaker 8: you give us a sense of the feel or the 296 00:15:21,760 --> 00:15:26,280 Speaker 8: interaction of the chatbot that your firm creates for each 297 00:15:26,320 --> 00:15:29,200 Speaker 8: brand and how that is experienced by fans. 298 00:15:29,560 --> 00:15:31,600 Speaker 3: Yeah, that's a really good question and happy that they 299 00:15:31,640 --> 00:15:33,640 Speaker 3: can do it. I think the first thing we had 300 00:15:33,680 --> 00:15:36,040 Speaker 3: to really identify as a company, and this was very 301 00:15:36,080 --> 00:15:40,080 Speaker 3: important because the business of sports can be intimidating or 302 00:15:40,280 --> 00:15:42,720 Speaker 3: hard for a start to break into, is that each 303 00:15:42,720 --> 00:15:46,080 Speaker 3: of these teams is unique. Their brand is special. Whether 304 00:15:46,120 --> 00:15:49,640 Speaker 3: you're a new team on the block, a recently developed team, 305 00:15:49,760 --> 00:15:52,000 Speaker 3: a smaller team, or somebody like the Yankees one of 306 00:15:52,000 --> 00:15:56,840 Speaker 3: our clients, the brand has been crafted and no one 307 00:15:56,920 --> 00:16:00,880 Speaker 3: size fits all approach will work. Of the difficulties that 308 00:16:00,960 --> 00:16:04,000 Speaker 3: any technology company faces is how do you do something 309 00:16:04,080 --> 00:16:07,400 Speaker 3: that is personalized and really really special in brand specific 310 00:16:07,480 --> 00:16:09,720 Speaker 3: but also at scale so that you can survive as 311 00:16:09,760 --> 00:16:13,160 Speaker 3: a company. And so in our platform we have built 312 00:16:13,200 --> 00:16:14,560 Speaker 3: in and this is part of the way that we 313 00:16:14,680 --> 00:16:18,640 Speaker 3: use AI, the ability to quickly become really brand sensitive 314 00:16:18,680 --> 00:16:22,240 Speaker 3: to what our clients need. Some clients need to need 315 00:16:22,280 --> 00:16:25,720 Speaker 3: help selling tickets, and we have really great ticket intelligence 316 00:16:25,760 --> 00:16:28,320 Speaker 3: and business intelligence around tickets that we can use AI 317 00:16:28,840 --> 00:16:31,120 Speaker 3: to bring to the four to let the people that 318 00:16:31,200 --> 00:16:33,640 Speaker 3: need to know with the organization know data that would 319 00:16:33,640 --> 00:16:36,120 Speaker 3: be hard to know without us, so they can make 320 00:16:36,200 --> 00:16:39,480 Speaker 3: really good decisions. And the chatbots behave automatically. They're twenty 321 00:16:39,520 --> 00:16:42,240 Speaker 3: four to seven, three sixty five, always on, which is 322 00:16:42,240 --> 00:16:45,560 Speaker 3: also how fans are. I imagine that I woke up 323 00:16:45,560 --> 00:16:48,000 Speaker 3: the other morning at five point thirty and saw that 324 00:16:48,080 --> 00:16:50,880 Speaker 3: Earth's had been picked up by the Lions and instantly 325 00:16:50,880 --> 00:16:53,680 Speaker 3: wanted to go look into what's going on there, what happened, 326 00:16:53,680 --> 00:16:57,240 Speaker 3: what was the story? And that's an important place to 327 00:16:57,240 --> 00:16:59,120 Speaker 3: be able to engage with your fans and really pick 328 00:16:59,200 --> 00:17:02,000 Speaker 3: up that information deliberate to them. Those are different types 329 00:17:02,040 --> 00:17:02,680 Speaker 3: of examples. 330 00:17:03,200 --> 00:17:06,400 Speaker 1: Yeah, yeah, when we got ERTs, I was looking into 331 00:17:06,400 --> 00:17:08,760 Speaker 1: that too. It's like, okay, what happened here? Right, Yeah, 332 00:17:09,000 --> 00:17:12,760 Speaker 1: it's right, and That's the thing about AI. I think 333 00:17:12,840 --> 00:17:17,480 Speaker 1: the concept again, and it is way more complex than 334 00:17:17,560 --> 00:17:20,000 Speaker 1: what we think. But what it comes down to, and 335 00:17:20,000 --> 00:17:24,119 Speaker 1: this is why you are providing your product to the 336 00:17:24,240 --> 00:17:28,159 Speaker 1: sports teams is simply generating revenue. And it's something you 337 00:17:28,240 --> 00:17:29,360 Speaker 1: touched off on earlier. 338 00:17:29,400 --> 00:17:31,960 Speaker 3: Can you go more into that, Yeah, picking up on 339 00:17:31,960 --> 00:17:35,399 Speaker 3: the Earth example, and then expanding into some others. Sports 340 00:17:35,440 --> 00:17:38,080 Speaker 3: fans are really really demanding and they should be right 341 00:17:38,119 --> 00:17:40,800 Speaker 3: as ticket prices go up, as we have to, we 342 00:17:40,840 --> 00:17:43,280 Speaker 3: have to buy more and more services to watch the games. 343 00:17:43,600 --> 00:17:46,240 Speaker 3: I think it's fair for every sports fan to expect 344 00:17:46,280 --> 00:17:50,119 Speaker 3: a lot, and sports ownership is getting harder and harder 345 00:17:50,720 --> 00:17:52,680 Speaker 3: harder to buy in. The teams are getting more expensive 346 00:17:53,200 --> 00:17:55,600 Speaker 3: than competitive every year, and so we have two very 347 00:17:55,640 --> 00:17:58,719 Speaker 3: demanding audiences. And so when I see that, I think 348 00:17:58,720 --> 00:18:00,800 Speaker 3: there's an opportunity to solve a problem. How do you 349 00:18:00,800 --> 00:18:03,159 Speaker 3: make both guy happy? Very hard, but if you can 350 00:18:03,200 --> 00:18:06,520 Speaker 3: do it very lucrative. AI comes into play kind of 351 00:18:06,560 --> 00:18:09,280 Speaker 3: like this. Some fans wake up in the morning and 352 00:18:09,280 --> 00:18:11,600 Speaker 3: want everything about Earth and the rules around how many 353 00:18:11,600 --> 00:18:13,919 Speaker 3: players the team can pick up in the postseason and 354 00:18:14,000 --> 00:18:15,840 Speaker 3: all of those things. And some fans wake up and 355 00:18:15,880 --> 00:18:17,240 Speaker 3: They just want to be ready to go to work 356 00:18:17,320 --> 00:18:19,680 Speaker 3: and not sound dumb. They want to be water cooler ready. 357 00:18:20,280 --> 00:18:23,040 Speaker 3: What's really hard for any company to do, especially a 358 00:18:23,080 --> 00:18:25,679 Speaker 3: sports team that's got so many different business models. They 359 00:18:25,720 --> 00:18:28,119 Speaker 3: need to feel the competitive product on the field, around 360 00:18:28,119 --> 00:18:30,959 Speaker 3: the court, and also do all the other business aspects 361 00:18:30,960 --> 00:18:33,439 Speaker 3: of running a stadium and selling tickets, et cetera. They 362 00:18:33,520 --> 00:18:36,600 Speaker 3: stay competitive in that media landscape that's twenty four seven, 363 00:18:36,640 --> 00:18:39,840 Speaker 3: three sixty five connected content world. And in the past, 364 00:18:40,280 --> 00:18:44,160 Speaker 3: Facebook and Twitter, Meta and x have done this for them. 365 00:18:44,480 --> 00:18:47,479 Speaker 3: But now the opportunity is there. Tech companies like US 366 00:18:47,480 --> 00:18:50,080 Speaker 3: are emerging that are allowing them to do this. But 367 00:18:50,119 --> 00:18:52,720 Speaker 3: what I think is really special and important is it's 368 00:18:52,760 --> 00:18:55,440 Speaker 3: not every fan, it's how do you deliver the right 369 00:18:55,520 --> 00:18:58,480 Speaker 3: content to the right fan at the right time. All 370 00:18:58,520 --> 00:19:01,280 Speaker 3: of the content exists. Where AI comes into play is 371 00:19:01,280 --> 00:19:04,000 Speaker 3: helping to determine who is this fan. Are they a 372 00:19:04,000 --> 00:19:08,400 Speaker 3: front row courtside fan like E forty of the Warriors, 373 00:19:08,480 --> 00:19:10,520 Speaker 3: or are they somebody who is a longtime season ticket 374 00:19:10,520 --> 00:19:14,040 Speaker 3: holder that's spending everything but their rent money on tickets. 375 00:19:14,080 --> 00:19:16,040 Speaker 3: And you want to make sure each of those fans 376 00:19:16,040 --> 00:19:18,720 Speaker 3: has the right experience one you might upsell one, you 377 00:19:18,800 --> 00:19:21,320 Speaker 3: might do nothing but give opportunities two to reward them 378 00:19:21,320 --> 00:19:23,840 Speaker 3: as a loyal fan. What we can do is what 379 00:19:23,840 --> 00:19:25,920 Speaker 3: would be really hard to have anyone else do or 380 00:19:25,960 --> 00:19:30,280 Speaker 3: software do, which is at scales determined very specifically what's 381 00:19:30,320 --> 00:19:32,800 Speaker 3: going on in the world of the fan. And chat 382 00:19:32,840 --> 00:19:35,679 Speaker 3: is a really really important part of this because AI 383 00:19:35,800 --> 00:19:39,639 Speaker 3: on its own doesn't do anything. AI would combine with 384 00:19:39,720 --> 00:19:43,080 Speaker 3: other services is able to accomplish goals that sports teams 385 00:19:43,080 --> 00:19:45,399 Speaker 3: and sports fans have and that's a big part of 386 00:19:45,400 --> 00:19:48,360 Speaker 3: this mission is educating the world about that possibility. 387 00:19:48,840 --> 00:19:51,160 Speaker 8: So Michael Baar and I both were talking about how 388 00:19:51,200 --> 00:19:55,240 Speaker 8: we really dislike dealing with chatbots when given the option. 389 00:19:55,880 --> 00:19:58,439 Speaker 8: And I know that we're generalizing here because you're talking 390 00:19:58,480 --> 00:20:01,439 Speaker 8: about different kinds of fans the levels of engagement they have. 391 00:20:01,520 --> 00:20:04,800 Speaker 8: But overall, do sports fans like engaging with chatbots or 392 00:20:04,840 --> 00:20:06,720 Speaker 8: are they kind of agnostic as long as they get 393 00:20:06,720 --> 00:20:07,720 Speaker 8: the information. 394 00:20:07,359 --> 00:20:07,840 Speaker 5: That they need. 395 00:20:08,200 --> 00:20:09,919 Speaker 3: The reason I started this company is that I am 396 00:20:09,960 --> 00:20:12,240 Speaker 3: like you and Michael, and that I think chatbots have 397 00:20:12,520 --> 00:20:15,720 Speaker 3: earned their bad name. They specifically have done things that 398 00:20:15,800 --> 00:20:19,920 Speaker 3: are very business heavy. They have been unhelpful. Sometimes they're dumb, right, 399 00:20:19,920 --> 00:20:22,879 Speaker 3: they're not smart enough to really engage, and obviously our 400 00:20:22,920 --> 00:20:24,760 Speaker 3: goal at the company has been to change that and 401 00:20:24,800 --> 00:20:27,639 Speaker 3: put a new sort of spin on what can a 402 00:20:27,760 --> 00:20:31,280 Speaker 3: chatbot be. Now that said, you know, well, I will 403 00:20:31,280 --> 00:20:33,120 Speaker 3: always work hard and feel like we have more wood 404 00:20:33,200 --> 00:20:35,119 Speaker 3: to chop. I do think we're doing that, and we 405 00:20:35,160 --> 00:20:37,120 Speaker 3: have some amazing data from last year. If we look 406 00:20:37,119 --> 00:20:40,040 Speaker 3: at kind of all of our sports clients, we see that, 407 00:20:40,359 --> 00:20:43,719 Speaker 3: you know, one franchise generated thirty three thousand dollars in 408 00:20:43,800 --> 00:20:47,359 Speaker 3: revenue from premium seeding just from the chat experience that 409 00:20:47,359 --> 00:20:50,240 Speaker 3: they have live with us. We have teams seeing you know, 410 00:20:50,280 --> 00:20:52,320 Speaker 3: anywhere in the neighborhood of one hundred and seventy percent 411 00:20:52,520 --> 00:20:55,520 Speaker 3: ROI on their twenty twenty three content contract value. So 412 00:20:55,520 --> 00:20:58,720 Speaker 3: the chatbot is working for the business folks. But more importantly, 413 00:20:59,119 --> 00:21:01,720 Speaker 3: looking at just recently, when Joelle Embiid went off for 414 00:21:02,000 --> 00:21:04,879 Speaker 3: seventy points, the seventy six ers were a client of ours, 415 00:21:05,400 --> 00:21:08,760 Speaker 3: and we saw a huge spike from fans in ticketing 416 00:21:08,800 --> 00:21:11,879 Speaker 3: inquiries that night. Forty percent of fans chatting wanted to 417 00:21:11,960 --> 00:21:15,040 Speaker 3: know how do they get to the next game? And 418 00:21:15,080 --> 00:21:18,040 Speaker 3: that's over. You know, it's an increase of a major 419 00:21:18,080 --> 00:21:21,800 Speaker 3: amount from previous experiences, previous nights out for them. And 420 00:21:21,880 --> 00:21:25,480 Speaker 3: so when we see fans and businesses that we work 421 00:21:25,520 --> 00:21:29,639 Speaker 3: with getting something from the experience, that's that's where we 422 00:21:29,680 --> 00:21:32,680 Speaker 3: see that we're providing value. But it's also I think 423 00:21:32,720 --> 00:21:34,840 Speaker 3: important to note that in the world of sports, which 424 00:21:34,880 --> 00:21:37,439 Speaker 3: is so big, we're trying to be really purposeful and narrow. 425 00:21:37,640 --> 00:21:40,760 Speaker 3: We don't do everything for everyone. We try and think 426 00:21:40,800 --> 00:21:45,919 Speaker 3: through what do fans need, examples being like the Fiesta 427 00:21:45,960 --> 00:21:50,760 Speaker 3: Bowl Guaranteed rape bul We know that those pop up 428 00:21:51,080 --> 00:21:53,640 Speaker 3: Bowl games, you know, it's something that fans do once 429 00:21:53,680 --> 00:21:55,800 Speaker 3: a year. You're very likely not the same fans last 430 00:21:55,840 --> 00:21:57,760 Speaker 3: year because unless your team is repeating in the same 431 00:21:57,760 --> 00:21:59,920 Speaker 3: Bowl game, you're having a new experience year every year. 432 00:22:00,480 --> 00:22:04,160 Speaker 3: It's not your home stadium. And so game day logistics 433 00:22:04,280 --> 00:22:07,359 Speaker 3: are really critical. And so for that Chat experience, we 434 00:22:07,400 --> 00:22:11,359 Speaker 3: saw sixty seven percent click toor rate on items related 435 00:22:11,359 --> 00:22:13,959 Speaker 3: to game day logistics. Where am I, where's the parking? 436 00:22:14,040 --> 00:22:16,040 Speaker 3: How do I get into the stadium? Which zone do 437 00:22:16,080 --> 00:22:19,399 Speaker 3: I go into? So I think part of being successful 438 00:22:19,400 --> 00:22:23,440 Speaker 3: at Chat is understanding what could be successful for which clubs, 439 00:22:23,480 --> 00:22:26,080 Speaker 3: which fans and making sure that we surface those opportunities. 440 00:22:26,080 --> 00:22:30,240 Speaker 8: Accordingly, can you compare and contrast the spending the level 441 00:22:30,280 --> 00:22:33,880 Speaker 8: of spending that sports teams are committing to your AI 442 00:22:33,960 --> 00:22:37,199 Speaker 8: chat platform versus some of the consumer brands that you 443 00:22:37,320 --> 00:22:41,600 Speaker 8: normally that aren't sports specific, like a Samsung, like an eBay, 444 00:22:41,640 --> 00:22:42,600 Speaker 8: like a go Co Cola. 445 00:22:42,680 --> 00:22:45,040 Speaker 3: Yeah, so, you know, we work with brands on both sides, right, 446 00:22:45,080 --> 00:22:47,719 Speaker 3: like retail brands, and we work with sports clubs, and 447 00:22:48,080 --> 00:22:50,480 Speaker 3: we do see that the KPIs are different and the 448 00:22:50,560 --> 00:22:54,679 Speaker 3: teams are different at those different organizations, and so you know, 449 00:22:54,720 --> 00:22:57,479 Speaker 3: while there's no one size fits all again, even approach 450 00:22:57,560 --> 00:23:01,080 Speaker 3: to pricing, you can imagine bigger sports teams have bigger 451 00:23:01,160 --> 00:23:05,920 Speaker 3: upsides and we'll spend more to make more. And retail 452 00:23:05,920 --> 00:23:09,000 Speaker 3: brands have really amazing performance marketing groups where they can 453 00:23:09,040 --> 00:23:11,920 Speaker 3: really quickly identify exactly how much our software is worked 454 00:23:11,920 --> 00:23:14,960 Speaker 3: to them and dig in and so I do think 455 00:23:15,000 --> 00:23:18,240 Speaker 3: that again. You know, there's a lot of sports clubs, 456 00:23:18,240 --> 00:23:21,520 Speaker 3: like we work with the usl essentially minor league soccer 457 00:23:21,560 --> 00:23:24,280 Speaker 3: in the United States, and you know, the Oakland Roots 458 00:23:24,320 --> 00:23:26,920 Speaker 3: have an amazing team, but it's so small compared to 459 00:23:26,960 --> 00:23:29,960 Speaker 3: the Warriors or the Giants or other teams in the 460 00:23:30,080 --> 00:23:32,960 Speaker 3: area that their budgets are going to be different, their 461 00:23:32,960 --> 00:23:35,399 Speaker 3: goals are going to be different. They have less tickets 462 00:23:35,440 --> 00:23:37,720 Speaker 3: to move than a bigger team with a bigger stadium, 463 00:23:38,080 --> 00:23:41,199 Speaker 3: but still getting one hundred percent of opportunity is a 464 00:23:41,320 --> 00:23:43,879 Speaker 3: huge goal and as meaningful to each club that we 465 00:23:43,920 --> 00:23:45,520 Speaker 3: work with. That's the exciting part here. 466 00:23:46,200 --> 00:23:49,280 Speaker 1: It seems to me when you talk about artificial intelligence, 467 00:23:49,320 --> 00:23:53,720 Speaker 1: and it always comes back now to online gambling and 468 00:23:53,840 --> 00:23:57,720 Speaker 1: deeple gamble all the time, and AI is out there 469 00:23:58,800 --> 00:24:03,560 Speaker 1: very quickly. How do you guys merge with the online gambler? 470 00:24:04,200 --> 00:24:06,760 Speaker 3: Yeah, well, I think to that point, AI is going 471 00:24:06,840 --> 00:24:09,600 Speaker 3: to be helpful in playing offense and playing defense. We're 472 00:24:09,600 --> 00:24:11,560 Speaker 3: going to see it help companies make money, and we're 473 00:24:11,560 --> 00:24:13,960 Speaker 3: going to see it help companies save money and a 474 00:24:14,000 --> 00:24:16,840 Speaker 3: good ex Everyone always talks about people losing their jobs, 475 00:24:16,880 --> 00:24:19,040 Speaker 3: and I just don't think that that's where we're heading. 476 00:24:19,440 --> 00:24:21,280 Speaker 3: But a good example of gambling. I was writing a 477 00:24:21,280 --> 00:24:23,800 Speaker 3: great article about a fight down in Florida where the 478 00:24:23,840 --> 00:24:26,040 Speaker 3: manager walked in with a big bag full of cash 479 00:24:26,160 --> 00:24:27,919 Speaker 3: and tried to place a bet on this fighter to 480 00:24:27,960 --> 00:24:30,600 Speaker 3: make it more than five and a half rounds. And 481 00:24:30,840 --> 00:24:33,240 Speaker 3: it was a lower weight class fight, and so you 482 00:24:33,280 --> 00:24:35,760 Speaker 3: know there's some ability for somebody to coach somebody into 483 00:24:35,800 --> 00:24:40,120 Speaker 3: making it those levels of the way through the fight, 484 00:24:41,040 --> 00:24:44,199 Speaker 3: and I think that's a really difficult thing to put on. 485 00:24:44,600 --> 00:24:47,280 Speaker 3: You know, a clerk who's working at a casino that 486 00:24:47,400 --> 00:24:49,879 Speaker 3: just opened up their sportsbook week ago, that's a great 487 00:24:49,920 --> 00:24:52,159 Speaker 3: problem for AI to solve. Just match up who is 488 00:24:52,200 --> 00:24:55,120 Speaker 3: this person, and it would quickly know with the right 489 00:24:55,160 --> 00:24:58,120 Speaker 3: training that that's that boxer's manager, and that that that's 490 00:24:58,160 --> 00:25:02,040 Speaker 3: probably not a good bet to take. And so when 491 00:25:02,040 --> 00:25:06,399 Speaker 3: I think about gambling and AI in sports, I certainly 492 00:25:06,440 --> 00:25:09,080 Speaker 3: am looking at it like the cats out of the bag. 493 00:25:09,119 --> 00:25:12,040 Speaker 3: Anybody that's trying to say sports and no gambling in 494 00:25:12,080 --> 00:25:14,640 Speaker 3: the US, you know, they haven't traveled, they haven't gone 495 00:25:14,640 --> 00:25:16,880 Speaker 3: to Europe or other parts of Asia where it's such 496 00:25:16,880 --> 00:25:19,480 Speaker 3: a big part of the ecosystem that it's too hard 497 00:25:19,480 --> 00:25:20,720 Speaker 3: to kind of put it back in the bottle. 498 00:25:21,680 --> 00:25:26,199 Speaker 1: On Kofould and CEO Alex Beckman, Alex, we thank you 499 00:25:26,240 --> 00:25:29,200 Speaker 1: for your time. Coming up next, we turn to football 500 00:25:29,240 --> 00:25:33,480 Speaker 1: with former NFL Super Bowl winning QB Joe thisman. You're 501 00:25:33,520 --> 00:25:36,600 Speaker 1: listening to the Bloomberg Business of Sports from Bloomberg Radio. 502 00:25:36,880 --> 00:25:44,840 Speaker 1: Around the world. You're listening to Bloomberg Business of Sports 503 00:25:45,040 --> 00:25:49,080 Speaker 1: from Bloomberg Radio. Thanks for joining us on the Bloomberg 504 00:25:49,119 --> 00:25:51,639 Speaker 1: Business of Sports show. Well, we explore the big money 505 00:25:51,680 --> 00:25:54,720 Speaker 1: issues the world of sports. Michae lebar from a colleague, 506 00:25:54,720 --> 00:25:58,320 Speaker 1: Scarlett Food, Damien Zassauer will be back next week. We 507 00:25:58,359 --> 00:26:01,119 Speaker 1: are on the brink of the suit Super Bowl, with 508 00:26:01,240 --> 00:26:05,640 Speaker 1: the AFC n NFC Championship games headed our way this weekend. 509 00:26:06,160 --> 00:26:10,600 Speaker 1: Earlier in the week, former NFL MVP and Super Bowl 510 00:26:10,720 --> 00:26:15,639 Speaker 1: champion quarterback Joe Thaisman joined my colleagues Tom Keane, Paul 511 00:26:15,720 --> 00:26:20,000 Speaker 1: Sweeney and me on Bloomberg Surveillance on Bloomberg Radio. We 512 00:26:20,080 --> 00:26:24,160 Speaker 1: got Joe's thoughts on this weekend's games, how he thinks 513 00:26:24,440 --> 00:26:27,800 Speaker 1: nil is shaping college football and more. Let's listen to 514 00:26:27,840 --> 00:26:30,880 Speaker 1: a portion of that conversation now, starting with his career 515 00:26:31,000 --> 00:26:34,920 Speaker 1: beginnings and how his origin story and football is similar 516 00:26:34,960 --> 00:26:38,119 Speaker 1: to another legendary QB Tom Brady. 517 00:26:38,840 --> 00:26:41,480 Speaker 2: You know, it's really funny. I wound up getting into 518 00:26:41,480 --> 00:26:43,480 Speaker 2: the game just like Tom did. I mean, you know, 519 00:26:43,600 --> 00:26:46,120 Speaker 2: Drew got hurt. Tom wound up going in Terry Hanrdy 520 00:26:46,160 --> 00:26:47,800 Speaker 2: got hurt. I wound up going in for the last 521 00:26:47,800 --> 00:26:51,000 Speaker 2: three games, and when I finished off my sophomore year, 522 00:26:51,040 --> 00:26:54,479 Speaker 2: I felt like, you know, I'm validated. I belong And 523 00:26:54,520 --> 00:26:56,280 Speaker 2: that's been a thing for me all my life. Is 524 00:26:56,320 --> 00:26:58,159 Speaker 2: when I was in high school, I was always a 525 00:26:58,160 --> 00:27:00,399 Speaker 2: skinny little kid. Heck, I graduated from college one hundred 526 00:27:00,400 --> 00:27:03,080 Speaker 2: and seventy five pounds, never played heavier in the National 527 00:27:03,080 --> 00:27:05,600 Speaker 2: Football League than one eighty five for fifteen years a 528 00:27:05,680 --> 00:27:08,240 Speaker 2: professional football So it's always been that little guy who 529 00:27:08,240 --> 00:27:09,119 Speaker 2: couldn't do it. 530 00:27:09,080 --> 00:27:10,720 Speaker 7: And it's always been a motivator for me. 531 00:27:11,040 --> 00:27:12,760 Speaker 2: But when I stepped out on the football field, I 532 00:27:12,800 --> 00:27:14,160 Speaker 2: think you have to believe in yourself. 533 00:27:14,200 --> 00:27:16,000 Speaker 6: Who can tell Joe Thaisman there's none of this o 534 00:27:16,119 --> 00:27:19,399 Speaker 6: zempic garbage. He's just cutting shizzled. I mean he's fifty 535 00:27:19,520 --> 00:27:21,480 Speaker 6: nine years old and he's cotton shizzled. 536 00:27:21,520 --> 00:27:24,719 Speaker 9: Paul, Hey, Joe, Yeah, Tom has no respect for us 537 00:27:24,720 --> 00:27:27,120 Speaker 9: New Jersey people. I'm from Trenton and he's all over 538 00:27:27,160 --> 00:27:30,040 Speaker 9: me all the time. But South River High School that's 539 00:27:30,080 --> 00:27:32,200 Speaker 9: near East Brunswick, New Jersey, for the folks listening to 540 00:27:32,240 --> 00:27:34,920 Speaker 9: that great part of the state. Hey, Joe, talk to 541 00:27:35,000 --> 00:27:37,199 Speaker 9: us about before we get to like the pros and 542 00:27:37,520 --> 00:27:40,639 Speaker 9: the Super Bowl and stuff. In college. It's not the 543 00:27:40,680 --> 00:27:43,080 Speaker 9: same college game when you were at Notre Dame. There's 544 00:27:43,160 --> 00:27:47,160 Speaker 9: all this name, image likeness. The kids are making money 545 00:27:47,160 --> 00:27:48,600 Speaker 9: these days. How do you think that's And there's a 546 00:27:48,640 --> 00:27:51,400 Speaker 9: transfer portal and everything. It's a completely different game than 547 00:27:51,440 --> 00:27:52,399 Speaker 9: when you're at Notre Dame. 548 00:27:53,040 --> 00:27:56,520 Speaker 7: It's professional football yep, on a minor scale. 549 00:27:56,600 --> 00:27:58,760 Speaker 2: I mean, they opened Pandora's box with this thing and 550 00:27:58,800 --> 00:28:01,560 Speaker 2: made an absolute mess of college football. Now you know, 551 00:28:01,600 --> 00:28:03,760 Speaker 2: the athletes are being paid, some of them being paid 552 00:28:03,760 --> 00:28:05,720 Speaker 2: a lot of money, and they wind up sitting. What 553 00:28:06,080 --> 00:28:09,919 Speaker 2: I think it's really doing it it's destroying the infrastructure 554 00:28:09,920 --> 00:28:13,920 Speaker 2: of competition. You go someplace and you compete for a job, well, 555 00:28:14,000 --> 00:28:16,879 Speaker 2: not in college anymore. You go someplace, you don't like it, 556 00:28:17,080 --> 00:28:19,159 Speaker 2: you think you're really good, You're just going to go 557 00:28:19,200 --> 00:28:23,080 Speaker 2: someplace else. Before this, though, parents used to dictate to 558 00:28:23,200 --> 00:28:26,200 Speaker 2: colleges whether their son and or daughter was going to 559 00:28:26,280 --> 00:28:28,680 Speaker 2: go there based upon who else they would sign. 560 00:28:28,920 --> 00:28:29,160 Speaker 4: Yep. 561 00:28:29,320 --> 00:28:30,600 Speaker 7: Now it's a question of dollars. 562 00:28:30,680 --> 00:28:35,080 Speaker 2: Now now the universities are writing checks and it's it's 563 00:28:35,160 --> 00:28:36,520 Speaker 2: really destroyed. 564 00:28:36,040 --> 00:28:39,480 Speaker 7: What we believe college football was. Hey, I'm all for progress. 565 00:28:39,640 --> 00:28:42,320 Speaker 2: I understand this I'm not a dinosaur that's sits there 566 00:28:42,320 --> 00:28:43,920 Speaker 2: and says, well it should be this way, it should 567 00:28:43,920 --> 00:28:46,280 Speaker 2: be that way. I'm willing to accept whatever's out there. 568 00:28:46,440 --> 00:28:49,479 Speaker 2: But what they're doing right now is basically destroyed college football. 569 00:28:49,560 --> 00:28:51,200 Speaker 2: How would you like to be a coach today trying 570 00:28:51,240 --> 00:28:51,560 Speaker 2: to recruit? 571 00:28:51,880 --> 00:28:52,600 Speaker 9: I can't imagine. 572 00:28:52,680 --> 00:28:53,440 Speaker 4: I don't know how they do it. 573 00:28:53,480 --> 00:28:54,640 Speaker 7: I mean I can't either. 574 00:28:54,760 --> 00:28:57,600 Speaker 9: Yeah, I don't know how the I mean your recruiter, kid, 575 00:28:57,600 --> 00:28:59,440 Speaker 9: you coach them up and then here she leaves, not 576 00:28:59,520 --> 00:29:01,920 Speaker 9: that they don't have the prerogative to league, but boy, 577 00:29:01,920 --> 00:29:03,960 Speaker 9: that makes it difficult, all right, Joe. So let's get 578 00:29:04,000 --> 00:29:06,080 Speaker 9: to the to the big boys, the professionals. 579 00:29:06,080 --> 00:29:06,240 Speaker 1: Here. 580 00:29:06,280 --> 00:29:09,840 Speaker 9: We've got four solid teams here getting ready to try 581 00:29:09,880 --> 00:29:11,520 Speaker 9: to get to this super Bowl. 582 00:29:11,560 --> 00:29:11,800 Speaker 7: Here. 583 00:29:12,840 --> 00:29:15,000 Speaker 9: I tell you what it's. It's a quarterback driven league, 584 00:29:15,000 --> 00:29:17,440 Speaker 9: as you well know better than anybody. We get some 585 00:29:17,480 --> 00:29:18,320 Speaker 9: good quarterbacks here. 586 00:29:19,120 --> 00:29:21,120 Speaker 7: Oh yeah, and all four of them have a story. 587 00:29:21,320 --> 00:29:24,080 Speaker 2: But I'm going to start with my favorite in this 588 00:29:24,120 --> 00:29:26,280 Speaker 2: particular competition, the Detroit Lions. 589 00:29:26,440 --> 00:29:32,280 Speaker 7: Yeah, maybe somebody smile there. I know that what they've 590 00:29:32,280 --> 00:29:33,280 Speaker 7: been able to do, I. 591 00:29:33,200 --> 00:29:35,360 Speaker 2: Mean, you're not talking about a football team in Detroit 592 00:29:35,360 --> 00:29:37,640 Speaker 2: you're talking about a city. You're talking about a group 593 00:29:37,640 --> 00:29:40,000 Speaker 2: of people that have been so frustrated for so long 594 00:29:40,120 --> 00:29:42,400 Speaker 2: fans Now all of a sudden they get to celebrate. 595 00:29:42,440 --> 00:29:44,440 Speaker 2: The difference is they're not going to be at home, 596 00:29:44,720 --> 00:29:46,600 Speaker 2: They're going to be on the road. Then you got 597 00:29:46,600 --> 00:29:49,120 Speaker 2: Brock Purty, you got three number one picks, and then 598 00:29:49,120 --> 00:29:51,200 Speaker 2: you got Brock. You got mister irrelevant and all the 599 00:29:51,240 --> 00:29:53,880 Speaker 2: number ones. And yet he's playing at a higher level 600 00:29:53,920 --> 00:29:56,320 Speaker 2: than all of them when you look at statistics. Man, 601 00:29:56,360 --> 00:29:59,960 Speaker 2: so he's fighting Patrick. To me, Patrick is just phenomen 602 00:30:00,360 --> 00:30:02,200 Speaker 2: and Lamar, we are going to have a heck of 603 00:30:02,240 --> 00:30:02,720 Speaker 2: a shootout. 604 00:30:02,800 --> 00:30:04,640 Speaker 6: This is great. We interrupt this program to bring in 605 00:30:04,680 --> 00:30:07,760 Speaker 6: Michael Barr Bloomberg Business of Sports. Not an equaintance with 606 00:30:07,800 --> 00:30:10,280 Speaker 6: Honolulu Blue. Mister Bard and mister Thison. 607 00:30:10,440 --> 00:30:13,840 Speaker 1: See you know with Tom and Paul and Lisa, they 608 00:30:13,960 --> 00:30:17,040 Speaker 1: have class. But you know me, I'm like that dog 609 00:30:17,160 --> 00:30:19,200 Speaker 1: that's happy to see you when you get in. What 610 00:30:19,400 --> 00:30:23,400 Speaker 1: it is, man, how are you, Michael? 611 00:30:23,640 --> 00:30:28,200 Speaker 2: It's it's exciting. I mean we used to I never 612 00:30:28,240 --> 00:30:29,960 Speaker 2: lost to the Detroit Lions. Just so you know when 613 00:30:30,000 --> 00:30:32,280 Speaker 2: we played all the years, we just had this run 614 00:30:32,320 --> 00:30:35,320 Speaker 2: in Detroit would get so close. And I was fortunate 615 00:30:35,360 --> 00:30:37,000 Speaker 2: enough to go into the College Football Hall of Fame 616 00:30:37,040 --> 00:30:40,280 Speaker 2: with Barry Sanders, whom I respect to. It's great that 617 00:30:40,280 --> 00:30:42,600 Speaker 2: that statue is there to honor him and what his 618 00:30:42,640 --> 00:30:45,920 Speaker 2: accomplishments were. But I think he just got frustrated and tied. 619 00:30:45,920 --> 00:30:47,960 Speaker 2: To mean sooner or later, you just get tired of losing. 620 00:30:48,000 --> 00:30:50,640 Speaker 2: We're facing it now here in Washington. Our fans are 621 00:30:50,680 --> 00:30:51,680 Speaker 2: frustrated as can be. 622 00:30:52,240 --> 00:30:54,120 Speaker 9: Well, now you've got it, basically, well, now you've got 623 00:30:54,360 --> 00:30:56,240 Speaker 9: a real owner, so healthy things are on the up 624 00:30:56,720 --> 00:31:01,200 Speaker 9: move there. Hey, Joe Chiefs, Ravens, I mean, Lamar Jackson, 625 00:31:01,720 --> 00:31:04,600 Speaker 9: Patrick Mahomes, Does it get any better than that? Who 626 00:31:04,600 --> 00:31:06,640 Speaker 9: would you who would you pick between those two? 627 00:31:07,480 --> 00:31:11,080 Speaker 2: You know, well, Baltimore is favored by three, which basically 628 00:31:11,120 --> 00:31:13,160 Speaker 2: means if the home team is favored by three, it's 629 00:31:13,160 --> 00:31:15,520 Speaker 2: a pick em ye, and so they give the home 630 00:31:15,560 --> 00:31:17,680 Speaker 2: team three points if it's that close. And it is 631 00:31:17,720 --> 00:31:20,320 Speaker 2: that close, you know, Patrick to me is one of 632 00:31:20,320 --> 00:31:24,000 Speaker 2: the most the most entertaining quarterback in football, and six 633 00:31:24,080 --> 00:31:27,000 Speaker 2: consecutive AFC Championship games with Andy. 634 00:31:27,040 --> 00:31:27,920 Speaker 7: That's all you need to know. 635 00:31:28,000 --> 00:31:30,600 Speaker 2: And you can't you can't talk about Patrick Mahomes unless 636 00:31:30,640 --> 00:31:32,480 Speaker 2: you talk about Andy Reid in the same breath. To 637 00:31:32,480 --> 00:31:35,720 Speaker 2: be honest with you and Lamar Jackson, se Lamar has 638 00:31:35,720 --> 00:31:39,640 Speaker 2: a unique throwing style. Lamar is a unique athlete, and 639 00:31:39,680 --> 00:31:42,440 Speaker 2: now he's developed into one heck of a quarterback. And 640 00:31:42,520 --> 00:31:46,160 Speaker 2: because of the uniqueness of his throwing style, everybody doesn't 641 00:31:46,160 --> 00:31:47,920 Speaker 2: look at him as a classic quarterback. 642 00:31:48,160 --> 00:31:50,640 Speaker 7: Well he is, and he's a darn goodwin and he's 643 00:31:50,640 --> 00:31:52,280 Speaker 7: going to be the MVP of the league. By the way, 644 00:31:52,280 --> 00:31:54,600 Speaker 7: to Michael Barr jump in here. 645 00:31:54,240 --> 00:31:56,560 Speaker 1: Well, let me ask one more question this. I am 646 00:31:56,600 --> 00:31:59,840 Speaker 1: being serious about this. Whole past season. There have been 647 00:32:00,360 --> 00:32:02,760 Speaker 1: let's just call it, a lot of blown calls by 648 00:32:02,840 --> 00:32:07,120 Speaker 1: the referees. What in the world can we do about 649 00:32:07,160 --> 00:32:07,920 Speaker 1: this to fix it? 650 00:32:08,880 --> 00:32:11,640 Speaker 2: I think one thing we can do, and Bill Belichick 651 00:32:11,680 --> 00:32:13,560 Speaker 2: has pounded the table on this forever. 652 00:32:14,040 --> 00:32:15,720 Speaker 7: We should be able as coaches. 653 00:32:15,760 --> 00:32:18,480 Speaker 2: If you're a coach, you still only have two challenges, 654 00:32:18,680 --> 00:32:22,080 Speaker 2: but you can challenge every play. Right now, there's a 655 00:32:22,160 --> 00:32:24,760 Speaker 2: menu of things you can and cannot challenge. I think 656 00:32:24,760 --> 00:32:27,760 Speaker 2: they ought to throw the menu out, start over and 657 00:32:27,800 --> 00:32:29,240 Speaker 2: do exactly what you need to do. 658 00:32:29,480 --> 00:32:31,000 Speaker 7: Allow the opportunity to. 659 00:32:31,080 --> 00:32:35,400 Speaker 2: Correct the egregious errors that we've seen, and they've been obvious. 660 00:32:35,720 --> 00:32:38,720 Speaker 2: It's like guys getting tackled going down the field, no flag. 661 00:32:39,640 --> 00:32:43,320 Speaker 2: You guys jumping off sides, no flag. But I really 662 00:32:43,360 --> 00:32:45,239 Speaker 2: think that if you allowed, I don't want to give 663 00:32:45,240 --> 00:32:47,440 Speaker 2: the coaches anymore. I don't going to stow a game down. 664 00:32:47,480 --> 00:32:49,440 Speaker 2: I'm going to stop the game, but I am going 665 00:32:49,480 --> 00:32:52,280 Speaker 2: to give them the opportunity to challenge plays when and 666 00:32:52,320 --> 00:32:54,520 Speaker 2: if they want to, any play that's out there. 667 00:32:54,760 --> 00:32:56,800 Speaker 7: I think that's a great place to start. 668 00:32:57,000 --> 00:32:59,960 Speaker 6: Yeah, joth Eiseman, this is for all of the parents. 669 00:33:00,280 --> 00:33:03,080 Speaker 6: Listen to us. They're worried about economics, finance, and investment, 670 00:33:03,120 --> 00:33:05,280 Speaker 6: but they got kids at home how to be a 671 00:33:05,400 --> 00:33:10,200 Speaker 6: champion every day. Tell the parents listening, tell them what 672 00:33:10,280 --> 00:33:14,520 Speaker 6: they do in the jockocracy of America and every sport 673 00:33:14,880 --> 00:33:17,720 Speaker 6: where kids are playing twenty four to seven and they're 674 00:33:17,720 --> 00:33:19,760 Speaker 6: not going to make the big time of Notre Dame 675 00:33:20,040 --> 00:33:24,160 Speaker 6: in the Washington Redskins, speak on the chuckocracy that we 676 00:33:24,280 --> 00:33:25,120 Speaker 6: have in America. 677 00:33:26,240 --> 00:33:29,760 Speaker 2: I think, first of all, athletics is such an essential part. 678 00:33:29,560 --> 00:33:30,880 Speaker 7: Of the growth of young people. 679 00:33:31,280 --> 00:33:34,400 Speaker 2: I wrote the book basically based on the fact that 680 00:33:34,440 --> 00:33:36,360 Speaker 2: the world of sports, the world of business and our 681 00:33:36,400 --> 00:33:39,360 Speaker 2: own lives all parallel one another. I know, the foundation 682 00:33:39,440 --> 00:33:42,160 Speaker 2: of what I became as a person started with my 683 00:33:42,240 --> 00:33:45,320 Speaker 2: Pop Warner football coaches to be able to understand how 684 00:33:45,320 --> 00:33:49,200 Speaker 2: to rely on somebody else. There's obviously the nutritional part 685 00:33:49,200 --> 00:33:51,080 Speaker 2: of it, because you have to watch your weight or 686 00:33:51,120 --> 00:33:53,160 Speaker 2: you have to take care of yourself. Then there's the 687 00:33:53,160 --> 00:33:55,120 Speaker 2: mental side of it because you have to learn the plays. 688 00:33:55,560 --> 00:33:57,440 Speaker 2: Then you have to rely on that person next to you. 689 00:33:57,480 --> 00:34:00,320 Speaker 2: That's called teamwork. You set out for a goal, that's 690 00:34:00,400 --> 00:34:03,000 Speaker 2: goals that you want to accomplish. The coaches will teach 691 00:34:03,040 --> 00:34:04,960 Speaker 2: them the right kind of attitude to be able to 692 00:34:05,000 --> 00:34:07,440 Speaker 2: care about one another and also care about the opponent. 693 00:34:07,880 --> 00:34:10,920 Speaker 2: And we've made great strides in youth athletics as far 694 00:34:10,960 --> 00:34:13,799 Speaker 2: as protection goes. You know, I see one state in 695 00:34:13,800 --> 00:34:18,839 Speaker 2: particulars trying to outlaw tackle football. To me, you learn 696 00:34:19,000 --> 00:34:22,520 Speaker 2: so much about life being part of that team, being 697 00:34:22,560 --> 00:34:25,240 Speaker 2: part of that group, understanding how to deal with defeat 698 00:34:25,640 --> 00:34:28,360 Speaker 2: as well as victory. I mean, there's so many different 699 00:34:28,360 --> 00:34:31,200 Speaker 2: elements of youth athletics that is so important. 700 00:34:31,480 --> 00:34:33,120 Speaker 7: And sure we have concerns. 701 00:34:32,680 --> 00:34:35,840 Speaker 2: About young people getting hurt, and I recommend this to 702 00:34:36,400 --> 00:34:39,040 Speaker 2: those that are involved in soccer and or football, the 703 00:34:39,080 --> 00:34:41,560 Speaker 2: two that sports, and really I think softball is another 704 00:34:41,560 --> 00:34:44,400 Speaker 2: one that people don't talk about is every young person 705 00:34:44,440 --> 00:34:48,040 Speaker 2: should get a baseline. When you start playing football and 706 00:34:48,080 --> 00:34:50,480 Speaker 2: they start playing tackle fook, do a baseline to make 707 00:34:50,560 --> 00:34:55,480 Speaker 2: sure that there isn't some type of susceptibility to injury, 708 00:34:55,719 --> 00:34:58,800 Speaker 2: to head injuries, so at least give them a foundation 709 00:34:58,880 --> 00:34:59,160 Speaker 2: to work. 710 00:34:59,400 --> 00:35:02,359 Speaker 7: If something does happen, you go look at it, hey, Joe, 711 00:35:02,560 --> 00:35:03,239 Speaker 7: before we let you go. 712 00:35:03,280 --> 00:35:05,320 Speaker 9: We're all getting geared up for this big playoff weekend, 713 00:35:05,360 --> 00:35:07,279 Speaker 9: but it's also the time of year where coaches are 714 00:35:07,280 --> 00:35:10,040 Speaker 9: flying around all over the place, and this year boy 715 00:35:10,160 --> 00:35:13,799 Speaker 9: Bill Belichick. Where would the all time great coach? Where 716 00:35:13,800 --> 00:35:14,759 Speaker 9: do you think he's gonna end up? 717 00:35:16,080 --> 00:35:18,920 Speaker 2: I don't know anything. People will say I do, but 718 00:35:19,000 --> 00:35:21,839 Speaker 2: I don't. It would still be in New England if 719 00:35:21,840 --> 00:35:24,360 Speaker 2: his quarterback had a chance to play decent football. 720 00:35:24,880 --> 00:35:29,080 Speaker 7: Poor Mac. Mac looks scared. Yep, he literally looked scaled. 721 00:35:29,160 --> 00:35:31,600 Speaker 6: Have scared half the time, Joe Thison, we've got thirty 722 00:35:31,640 --> 00:35:34,759 Speaker 6: seconds of obviously your Super Bowl pick, please, sir. 723 00:35:35,040 --> 00:35:37,880 Speaker 2: I like the I like San Francisco and the Ravens 724 00:35:37,920 --> 00:35:40,440 Speaker 2: to be in the Super Bowl, and I think Lamar 725 00:35:40,560 --> 00:35:42,880 Speaker 2: Jackson is an MVP, and I think he'll carry the 726 00:35:42,920 --> 00:35:43,840 Speaker 2: Baltimore Ravens to a. 727 00:35:43,880 --> 00:35:46,080 Speaker 6: Jack You didn't say the Lions. Next time we're at 728 00:35:46,160 --> 00:35:48,520 Speaker 6: shortness down, just just truncate this down. 729 00:35:48,560 --> 00:35:49,759 Speaker 7: You know what the Lions were at home? 730 00:35:49,800 --> 00:35:53,239 Speaker 2: I might think different, Jefe, Thank you, Thank you so much. 731 00:35:53,320 --> 00:35:57,480 Speaker 6: Michael Barr, Paul Swenian, Tom Can, Lisa Mateo with truly 732 00:35:57,520 --> 00:36:01,160 Speaker 6: one of America's most important people. I didn't you know, 733 00:36:01,160 --> 00:36:03,360 Speaker 6: there's so many other ways to go with Joe Thisen, 734 00:36:03,400 --> 00:36:06,920 Speaker 6: but his book is spiritual about people that you know 735 00:36:06,920 --> 00:36:07,720 Speaker 6: in his path. 736 00:36:08,680 --> 00:36:13,920 Speaker 7: Just made him stop and think before he moved ahead. 737 00:36:14,200 --> 00:36:17,640 Speaker 9: Yeah, I mean it's he's had, obviously, you know, world 738 00:36:17,640 --> 00:36:20,480 Speaker 9: class career, coming from the great state of New Jersey, 739 00:36:20,480 --> 00:36:22,920 Speaker 9: going to Notre Dame and then obviously the Washington Redskins 740 00:36:22,960 --> 00:36:25,880 Speaker 9: and all the success he's had on and off the field. 741 00:36:26,600 --> 00:36:30,400 Speaker 1: That's a portion of the conversation former NFL MVP and 742 00:36:30,520 --> 00:36:33,840 Speaker 1: Super Bowl champion QB Joe Thisman had with me and 743 00:36:33,880 --> 00:36:37,040 Speaker 1: my colleagues Tom Keene and Paul Sweeney. That was on 744 00:36:37,080 --> 00:36:40,880 Speaker 1: Bloomberg Surveillance, which you can catch every weekday morning starting 745 00:36:40,880 --> 00:36:44,960 Speaker 1: at seven Am Eastern on Bloomberg Radio and streaming live 746 00:36:45,080 --> 00:36:49,160 Speaker 1: on YouTube. Staying with football, another big splash in the 747 00:36:49,200 --> 00:36:54,040 Speaker 1: coaching ranks, Jim Harbaugh is back in the NFL, hired 748 00:36:54,160 --> 00:36:57,520 Speaker 1: as head coach of the Los Angeles Chargers. He leaves 749 00:36:57,560 --> 00:37:00,319 Speaker 1: Michigan after the school won the National champion and CHIP 750 00:37:00,360 --> 00:37:03,800 Speaker 1: a few weeks ago. Here's Harball with reporters not long 751 00:37:03,880 --> 00:37:06,920 Speaker 1: after that big win talking about what he hopes his 752 00:37:07,000 --> 00:37:08,160 Speaker 1: legacy at Michigan will be. 753 00:37:08,280 --> 00:37:10,520 Speaker 10: You know, someday, if when they throw JRD over top 754 00:37:10,560 --> 00:37:14,640 Speaker 10: of me, if somebody who's eulogizing me, who is on 755 00:37:14,719 --> 00:37:17,239 Speaker 10: this team or one of my teammates, you know when 756 00:37:17,239 --> 00:37:20,320 Speaker 10: I was playing at Michigan, if they would simply say 757 00:37:21,120 --> 00:37:25,359 Speaker 10: he was a Michigan man, that would be That would 758 00:37:25,400 --> 00:37:25,920 Speaker 10: mean everything. 759 00:37:26,680 --> 00:37:30,640 Speaker 1: Jim Harball there, following his big win at Michigan. He 760 00:37:30,760 --> 00:37:33,920 Speaker 1: leaves the college ranks on top, and that does it 761 00:37:34,000 --> 00:37:37,160 Speaker 1: for this week's edition of The Bloomberg Business of Sports. 762 00:37:37,440 --> 00:37:40,120 Speaker 1: We are here each and every week at the same time, 763 00:37:40,360 --> 00:37:43,640 Speaker 1: plus on demand on the Bloomberg Business of Sports Podcast. 764 00:37:44,040 --> 00:37:47,960 Speaker 1: Subscribe now on Apple, Spotify, or anywhere else you get 765 00:37:48,000 --> 00:37:51,759 Speaker 1: your podcasts. I'm Michael Barr from my colleagues Scarlett Foop 766 00:37:51,840 --> 00:37:54,880 Speaker 1: and Damian Sasaur. Tune in again next week for the 767 00:37:54,960 --> 00:37:57,920 Speaker 1: latest stories moving big old money in the world of sports. 768 00:37:58,120 --> 00:38:01,040 Speaker 1: You're listening to the Bloomberg Business of Sports from Bloomberg 769 00:38:01,160 --> 00:38:02,880 Speaker 1: Radio around the world.