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Speaker 1: It's an amazing feeling. Like you're traveling somewhere and you

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Speaker 1: turn on the radio and then one of your songs plays,

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Speaker 1: or you go to a club or the DJ plays it,

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Speaker 1: and you didn't go up there asking to play your song.

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Speaker 1: They playing and you're like, damn, that's crazy, you know

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Speaker 1: what I'm saying. Like I was in my room by myself,

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Speaker 1: in my drawings on my computer doing this song. Or

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Speaker 1: I was just in the studio by myself starting this

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Speaker 1: one idea and it went to the world and they

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Speaker 1: loved it. Yeah, so that never gets old.

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Speaker 2: Here, everybody, Welcome to another episode of butter Nomics. I'm

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Speaker 2: your host, Brandon Butler, found in CEO of butter atl

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Speaker 2: And Today we have a special guest because anytime you

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Speaker 2: listen to this podcast, anytime this podcast starts playing, there's

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Speaker 2: a beat that comes on and I'm gonna tell you

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Speaker 2: right now, that's a mister Hanky beat. Hey, and so

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Speaker 2: we got mister Hanky in the building. Mister Heck, how

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Speaker 2: you doing, bro?

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Speaker 1: I doing good? Man. It's always good to be here

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Speaker 1: with you. Man. From the early days of Button Man.

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Speaker 1: Look at you, man. I'm proud man. This is amazing

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Speaker 1: You know what I mean?

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Speaker 3: Man, you ate one day one? Man, I could definitely.

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Speaker 2: Say day one and this thing. Man for real, you

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Speaker 2: know what I'm saying. You get connected with people's you

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Speaker 2: know what I'm saying. All you start building on that

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Speaker 2: next thing. You know, they making beats for you. You know,

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Speaker 2: when had the podcast coming out, I was, I hit

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Speaker 2: them up. I said, man, look I need something special,

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Speaker 2: and he just said, send me some ideas of what

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Speaker 2: you like and I got you.

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Speaker 1: That's all we do is real producers. Man. We cater

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Speaker 1: around the actual you know, the client. You know, I

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Speaker 1: don't just send you. Yeah, I got into hard drive.

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Speaker 1: I'll be like, Okay, some podcast, it's branding, it's butter,

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Speaker 1: it's gotta be atl but it's still gotta be fun.

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Speaker 1: We can't trap it out boom here.

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Speaker 3: We are just like that. Man, It's magic.

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Speaker 1: Man.

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Speaker 3: How do you come up with this stuff?

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Speaker 1: Man? Like?

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Speaker 3: How do you how do you come up with these beats?

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Speaker 1: Man? Honestly? Man like, I'm honestly on the way here, man,

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Speaker 1: I was on the way here. I came up with

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Speaker 1: like five songs because I'm in traffic and yo, like no, lie,

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Speaker 1: it was like a sixteen wheeler like almost busted through

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Speaker 1: the other side of two eighty five. Okay, Like I

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Speaker 1: literally just saw it so in that mind, I just

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Speaker 1: saw the emotion and then you know, probably went through there.

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Speaker 1: So yeah, I got like five ideas just from seeing that.

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Speaker 1: Man's it's kind of weird, but it works.

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Speaker 2: So it just comes from anywhere. You just all of

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Speaker 2: a sudden you see something or just life.

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Speaker 1: Yeah, it just come from life and what you're hearing,

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Speaker 1: what you're seeing, the emotion in that moment, or it

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Speaker 1: might be talking with somebody man, and you know, just

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Speaker 1: even our interactions. Man, just like butter atl is so fun.

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Speaker 1: And I just look when I look at the Instagram

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Speaker 1: page or the feed that it just that's what comes up. Yeah,

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Speaker 1: and it just it fits everybody for sure. Man, How

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Speaker 1: did you get started in the music business? Man by mistake? Honestly,

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Speaker 1: you know, growing up here in Atlanta, man, going to

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Speaker 1: Magnew High School. A lot of my homies, you know,

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Speaker 1: end up being like Gucci Man, Rayder Davis, Baby d

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Speaker 1: with ok Camp Donald, you know what I'm saying, all

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Speaker 1: of us and yin Yane Twins. Matter of fact, last night,

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Speaker 1: my boy Colin Park he got married at a surprise wedding.

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Speaker 1: So I was surrounded with all these people you know

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Speaker 1: that just started doing great things, and I was just like, hey,

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Speaker 1: let me shoot my shot and it happened.

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Speaker 3: I mean, were you doing music before?

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Speaker 1: Did you? Just? Yeah? Yeah, I mean, I mean I

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Speaker 1: was in a band at Southern University, played trumpet high

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Speaker 1: school all throughout that. My mom was a classantly trained pianist,

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Speaker 1: played with Atlanta sef in the orchestra all the churches

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Speaker 1: in Atlanta. So it's it's in there, you know. And

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Speaker 1: you know my sister she's a teacher, she's a band

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Speaker 1: director and everything. I just happened to go to rap rot,

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Speaker 1: you know. Yeah. Yeah.

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Speaker 2: Now do you do you consider yourself like a musician

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Speaker 2: or like how do you want to like, what's the

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Speaker 2: proper way to you know, address you as this super producer.

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Speaker 1: It's always funny when people say the whole super I

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Speaker 1: never you know, it's cool, it's flattering, man, all I definitely,

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Speaker 1: you know, it's it's definitely a musician side of it.

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Speaker 1: I always incorporate, try to incorporate as much music as possible.

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Speaker 2: Yeah, now do you remember what was like the first project,

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Speaker 2: like your first project, your first beat.

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Speaker 1: Yeah, it was terrible Loops or something. Yeah, honestly, yeah,

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Speaker 1: I got the first version of Fruity Loops man on

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Speaker 1: my Hewlett packard. Oh yeah college. Yeah. So it was

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Speaker 1: like a trial version, but it was terrible and somebody

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Speaker 1: It was terrible to me, but somebody actually bought it.

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Speaker 1: I was like, well, da, okay, this is actually y'all

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Speaker 1: like this. Okay, cool, I'm gonna give you another one,

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Speaker 1: and actually got good at it. Man. So I just

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Speaker 1: I learned the science of just you know, I used

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Speaker 1: to be a DJ as well. Yeah, so I learned

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Speaker 1: how to rock the crowds. Like I just spoke of

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Speaker 1: sudden universe that had nostalgia. I get on stage, just

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Speaker 1: one hundred thousand people out there, and I was like, dang,

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Speaker 1: this used to be me out here just reading the

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Speaker 1: crowd and knowing what to play. And so from there,

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Speaker 1: knowing what to play, you kind of know what they

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Speaker 1: want to hear. Yeah, So when you.

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Speaker 2: Hear stuff now, like do you get inspired by some

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Speaker 2: of the music, do you come out now or like,

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Speaker 2: you know, how do you feel about a lot of these?

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Speaker 1: So I'm not gonna be one of the the older

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Speaker 1: veterans that hate on the new school. I love what's

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Speaker 1: going on right now. I mean there's always you know,

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Speaker 1: if you look at the history of hip hop or

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Speaker 1: just music as a whole, we've always had our novelty acts.

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Speaker 1: We've always had our just amazing talents, you know what

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Speaker 1: I'm saying. And so that's why I laugh at the

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Speaker 1: older guys. They're like, oh man, it's messed up. Man.

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Speaker 1: I was like, man, we had Humpty Hump, we had

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Speaker 1: the Fat Boys, we had all of these you know,

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Speaker 1: quote unquote acts that people might have frowned upon, but

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Speaker 1: you know, it has this place. So I love what's

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Speaker 1: going on right now.

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Speaker 2: The one thing that confuses me about what's going on

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Speaker 2: right now, though, was all the songs so short? Is

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Speaker 2: that just me and my tripping? Now you're not tripping

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Speaker 2: at all. Man, it's crazy.

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Speaker 1: So one of the things I don't like about now

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Speaker 1: because it's becoming so tech driven. Yeah, you know, it's not.

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Speaker 1: There's no emotion in it anymore. You know, it's like, okay, cool,

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Speaker 1: We're trying to get as many songs out as possible

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Speaker 1: so we can get the algorithm to bump us on

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Speaker 1: on playlists and the whole nine. And it's become this

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Speaker 1: whole tich thing. Yeah. And by the time you actually

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Speaker 1: like something that the artist says or a hook of something,

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Speaker 1: the song's going off because they want you to stream

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Speaker 1: it over and over again. Because when I first got in,

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Speaker 1: if you sold five hundred thousand copies, you ain't gold.

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Speaker 1: You was a millionaire. Yeah. But now with the you know,

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Speaker 1: the streams being a tenth of that, you know, you're

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Speaker 1: just popular. Yeah, you know. So now it's become a

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Speaker 1: popularity game. It's just more quantity over quality.

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Speaker 3: Yeah, I was.

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Speaker 2: I was telling somebody, man, do be a little hot

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Speaker 2: take here for a second. I blame Lil Wayne for

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Speaker 2: all this. Now, I'm not gonna say what you think

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Speaker 2: I'm gonna say. This is the reason why I blame

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Speaker 2: Little waynecause Little Wayne is one of the best rappers

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Speaker 2: of all time. Yes, but what Lil Wayne did is

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Speaker 2: when he was dropping all the dedications and all those albums,

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Speaker 2: all those mixtapes back to back, he made everybody think

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Speaker 2: this stuff was easy. Yeah, and but he he was

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Speaker 2: dropping quantity and quality though. And I think what's happened

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Speaker 2: is people are trying to replicate that, but they're not

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Speaker 2: They're not focusing on the quality point as much.

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Speaker 3: They got the quantity part outright.

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Speaker 2: But again everybody saw that was like, you know what,

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Speaker 2: I could drop all these mixtapes with thirty forty.

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Speaker 3: Songs on it, back to back to back. It's like

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Speaker 3: you can.

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Speaker 2: But if you heard a little Wayne was saying on

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Speaker 2: thirty or forty songs, right, like, am I crazy?

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Speaker 1: When I say that, You're not crazy? You're absolutely right?

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Speaker 1: And I was telling somebody else. So I tell people

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Speaker 1: all the time, it's like music became the new hustle

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Speaker 1: to fix my life. It became a new lottery ticket. Yeah,

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Speaker 1: you see what I'm saying. So now during those days,

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Speaker 1: you know that's other one hundred thousand songs come out

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Speaker 1: of day. Oh that's crazy exactly. And all of those

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Speaker 1: hundred thousands, some of them almost I think it's like

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Speaker 1: forty percent of them get zero plays. So it became

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Speaker 1: the new I fucked my life up, So now I'm

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Speaker 1: gonna fix it to I'm gonna be a rapper. I'm

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Speaker 1: gonna do music as they say I'm gonna do music

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Speaker 1: like And what ended up happening is is just all

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Speaker 1: the these people, and I'm partly the blame for that

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Speaker 1: as well. I can't put it out on the way. When

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Speaker 1: we came out with this kid ain't soldier boy yea.

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Speaker 1: And when you make things look easy, you know, people

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Speaker 1: don't understand. I came up under a lot of other

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Speaker 1: guys who taught me the game, the collor part, the

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Speaker 1: Needies and all those other guys and Too and all

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Speaker 1: those you know, they're like my mentors, even Manu Fresh

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Speaker 1: and all those guys. It looks easy because we put

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Speaker 1: in so much work and they see the end product.

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Speaker 1: So when they get into the they just like they

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Speaker 1: just throw anything out there and the now realizing it's

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Speaker 1: a whole science to what we've done. And so now

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Speaker 1: it's you know, now it's the thing. Now if you're

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Speaker 1: a pretty girl and you got X amount of followers,

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Speaker 1: you want to do music, And that's what's going on.

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Speaker 1: It's just going to keep going. So I predict probably

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Speaker 1: about the next two years we'll be able to two

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Speaker 1: hundred songs coming out to day.

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Speaker 2: That's crazy and yeah, but even that kind of stuff happening, right, Like,

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Speaker 2: how do you even discovered as an artist when it's

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Speaker 2: that much music coming out?

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Speaker 1: And this is where the whole money thing came into

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Speaker 1: the industry to where you have to have a lot

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Speaker 1: of money because to stand out, no matter how good

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Speaker 1: you are, if there's one hundred thousand songs, I guarantee

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Speaker 1: you yours is not the only good song, right, So

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Speaker 1: to stand out, it's just like a restaurant. You're going

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Speaker 1: to have to have marketing dollars. You're gonna have to

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Speaker 1: outmarket this stuff even though your stuff is good. Yeah,

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Speaker 1: and you're gonna have to do it over and over

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Speaker 1: and over again. So it's becoming harder and harder.

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Speaker 3: That's crazy.

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Speaker 2: Now, what's the business behind Like being a producer for example,

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Speaker 2: Like you make a beat, you know, do labels hit

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Speaker 2: you up ahead of time and say, like this is

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Speaker 2: a project? Do you just do artists hit you up?

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Speaker 2: Like how does it kind of go from zero to

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Speaker 2: one in your in your process?

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Speaker 1: So like they say, it's levels to this shit. Right.

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Speaker 1: So when you first started out, man, you know you

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Speaker 1: got you know, you first started out, you're trying to

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Speaker 1: get a name for yourself. You know, you you're you're

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Speaker 1: basically out here. You're part of one hundred thousand all right.

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Speaker 1: So but it's a hit driven business, even though the

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Speaker 1: marketing is important. Sometimes that it is your marketing. So

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Speaker 1: all the text is one. You hear that all the time.

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Speaker 1: Once you get that one, then everybody's reaching out to you.

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Speaker 1: You get another one, Okay, get another one. Then that's

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Speaker 1: when they start calling you super producer and a lot

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Speaker 1: of stuff. So I've been blessed to have a couple

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Speaker 1: of ones every year, you know what I'm saying. So,

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Speaker 1: but until that point, you know, you're you're building, You're

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Speaker 1: you're going to open mics, You're trying to chase artists.

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Speaker 1: I've done all of this. I've gone to the club,

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Speaker 1: you know with my beat CD here, I've gone to

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Speaker 1: studios and then I put into work to you know,

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Speaker 1: get to that point. But once you get to that,

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Speaker 1: you know you're established in the label. Start hitting you up,

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Speaker 1: or you know, go to Magic and the local artists,

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Speaker 1: you know, football player or somebody's investing in the artists

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Speaker 1: and you know, magic shots shout out of Magic and

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Speaker 1: you know, the DJ shouts you out. Then they run

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Speaker 1: up to you. Yeah. So it's it's that type of thing.

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Speaker 1: You know. It's a little bit of both.

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Speaker 3: Okay.

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Speaker 2: Now, so again you've had a bunch of them. I mean,

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Speaker 2: you know, I think I only want to say what

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Speaker 2: your most well, what is your most what is your

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Speaker 2: biggest hit been so far? Like I'm guessing, but I'll

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Speaker 2: let you tell me.

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Speaker 1: It kind of depends on who you ask, you know,

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Speaker 1: if you're talking to uh, if you talk to you know,

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Speaker 1: a City Girls fan, of course, it's gonna be one

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Speaker 1: of those records that cater to the women. If you're

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Speaker 1: talking to you know, your average weed smoker, it's going

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Speaker 1: to be California. If you're talking to it's gonna probably

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Speaker 1: be Wobble or that was one of the people involved

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Speaker 1: with that.

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Speaker 3: Yeah, so everybody here, that's all that's all part of you.

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Speaker 1: Yes, it's part of the whole thing, with the whole

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Speaker 1: Calipart movement. Yeah, if you're talking to somebody in the

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Speaker 1: early thirties, it's going to be one of the Soldier

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Speaker 1: Boy records. To me, it's still living my best life

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Speaker 1: with Little Val, Little Duval. Because the impact that it had,

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Speaker 1: it was it was the most unexpected record, you know

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Speaker 1: what I'm saying. Like I tell it, it started off

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Speaker 1: as we were just joking. It was just a joke

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Speaker 1: at the time, and you know, he was in the

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Speaker 1: studio doing the intro and it turned into this and

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Speaker 1: I think it were gonna put tip on it, and

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Speaker 1: he snoop jumps on it and I was like, oh okay,

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Speaker 1: and then it goes number one. It went from just

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Speaker 1: something like an Instagram skit to number one for eight

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Speaker 1: weeks in a row in the world. Yeah.

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Speaker 2: And then like when that happens, like, what is the

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Speaker 2: impact on you as a producer, Like, are you is

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Speaker 2: it just you know, the the credibility of it?

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Speaker 1: Is it?

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Speaker 2: You know, are you getting more opportunities? Like what's happening

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Speaker 2: while that's number one?

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Speaker 1: Man? More opportunities, credibility. It's a whirlwind, and it actually

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Speaker 1: hasn't stopped. You know, it hasn't stopped, and your world

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Speaker 1: opens up from the range of artists that reach out

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Speaker 1: to you at this point. Yeah, because, like I said,

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Speaker 1: the directors with City Girls an usher. As a producer,

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Speaker 1: you don't get that much credit for working with the

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Speaker 1: bigger artists because they're already established. You get more credit

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Speaker 1: for creating something that was unexpected. So a lot of

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Speaker 1: times they say, hey, man, you did that with them,

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Speaker 1: I know you can do this with this person, and

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Speaker 1: you know, the labels reach out, so you know, it's

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Speaker 1: a good thing.

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Speaker 2: What's your favorite thing about kind of the music making process?

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Speaker 2: Is it the process itself? Is it when it's done

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Speaker 2: and you start hearing on the radio, Like, what's kind

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Speaker 2: of your favorite part about that process?

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Speaker 1: Honestly? Like people say radio is dead, but it's still

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Speaker 1: an amazing Radio is still around. Yeah, it's an amazing feeling.

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Speaker 1: Like you're traveling somewhere and you turn on the radio.

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Speaker 1: I just like to do that in different areas and

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Speaker 1: just see what's playing in one of your songs plays,

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Speaker 1: or you go to a club or the DJ plays

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Speaker 1: it and you didn't go up there asking to play

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Speaker 1: your song, they playing you know what I'm saying. So

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Speaker 1: cause you got to keep in mind it starts here first.

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Speaker 1: So idea comes from here and he goes to the

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Speaker 1: world and he's like, damn, that's crazy, you know what

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Speaker 1: I'm saying. Like I was in my room by myself,

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Speaker 1: in my draws on my computer doing this song. Or

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Speaker 1: I was just in the studio by myself, you know,

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Speaker 1: starting this one idea and it went to the world

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Speaker 1: and they loved it. Yeah, So that that never gets old,

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Speaker 1: never gets old.

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Speaker 3: No, I can imagine it.

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Speaker 2: I mean, you know, I think even for me, Like

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Speaker 2: there's been moments where I've seen Butter in like different

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Speaker 2: places or you know, I've I've we made some merch

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Speaker 2: or something like that, and you're like walking around and

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Speaker 2: somebody you're like, man, how did you get this out here?

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Speaker 2: So I can only imagine if you know, you're at

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Speaker 2: a at a football game out of town or something

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Speaker 2: like that and like living my best life comes on

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Speaker 2: and you're like, yeah, man, I nerved this shit.

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Speaker 1: I mean even even take take Butter for instance, like

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Speaker 1: when I first met you, you y'all was over in

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Speaker 1: the old fourth Ward, Yeah, and I was amazed at

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Speaker 1: the set up. Then you know what I'm saying, like,

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Speaker 1: oh man, this is dope. You showed me the whole

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Speaker 1: the whole staff on how y'all come up with the content?

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Speaker 1: I was blown away. So you you definitely understand, like

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Speaker 1: how you take that idea it grows and not look

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Speaker 1: at it. It's the same thing. Yeah, Like I'm walking

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Speaker 1: up to our heart. I'm like, man, be done. Really

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Speaker 1: he's in our heart. This is amazing. You know what

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Speaker 1: I'm saying.

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Speaker 2: That's that's the beautiful part about the human mind. I mean,

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Speaker 2: is that the whole idea that you can come up

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Speaker 2: with an idea and manifested in the reality and then

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Speaker 2: all of a sudden it takes on a life of

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Speaker 2: its own right. And I mean you do that with

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Speaker 2: music all the time.

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Speaker 1: Yeah, So it's it's it's a beautiful thing, man. I

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Speaker 1: just that never gets old. Man, it never gets old,

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Speaker 1: especially the older you get in this thing. And you know,

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Speaker 1: you don't understand the youngest generation, but they rock with

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Speaker 1: your music. Man. I saw their homecoming, you know, there's

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Speaker 1: playing songs and the kids. It was like, wow, you

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Speaker 1: went to the school, you know. I was like, yeah,

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Speaker 1: it's you realize you're touching generations twenty years younger than you. Yeah,

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Speaker 1: and that's that doesn't happen often. That's a huge blessing.

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Speaker 2: Now as a producer too, Like, you know, what are

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Speaker 2: some of the more you know, non traditional ways you know,

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Speaker 2: people can make money doing that? Like my guess is

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Speaker 2: that a lot of people think it's just I make

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Speaker 2: a beat, I make a song, I get paid for it.

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Speaker 2: But I'm guessing there's other ways that as a producer

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Speaker 2: and a you know, as a person that is in

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Speaker 2: the music business, you make money, Like how else do

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Speaker 2: y'all kind of monetize this type of work.

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Speaker 1: Oh there's so many different opportunities. Man, you just got

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Speaker 1: to be open. Main thing, like I said, I mean,

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Speaker 1: you called up he was like, hey, man, I need

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Speaker 1: a song. You have to be be able to fit

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Speaker 1: any room. Like now, I do the music for the

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Speaker 1: Hawks games.

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Speaker 3: Oh yeah, yeah, yeah.

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Speaker 1: So all the music that plays when the Hawks have

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Speaker 1: the ball, those are my beats. Oh okay, yeah, So

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Speaker 1: that that's another type of way. Movies, TV shows. I'm

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Speaker 1: doing a lot of that right now. Just content because

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Speaker 1: everybody need every as big as kind ten years right now.

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Speaker 1: And as you know, as soon as you put somebody

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Speaker 1: else's song up on Instagram, whatever, it's can flag. I mean,

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Speaker 1: they flag me for my own stuff. It's crazy, like

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Speaker 1: I made this, I made this, im like I'm in

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Speaker 1: the paperwork. I literally have to dispute stuff even when

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Speaker 1: I post my own stuff. It's crazy and the label

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Speaker 1: just laughs and they approve it. But I mean commercials, movies, sports, content,

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Speaker 1: I mean, the list goes on. Whatever going on right now,

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Speaker 1: you need music, so film. I'm doing a lot of

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Speaker 1: cartoons and stuff right now as well. So just got

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Speaker 1: to think outside the box. You know, we all want to,

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Speaker 1: you know, go in to club and hear our stuff,

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Speaker 1: but it can be heard other places.

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Speaker 3: Yeah, video games, all that stuff.

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Speaker 1: Video games is huge right now. I mean my man

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Speaker 1: T Pain, I don't know if you saw he's getting

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Speaker 1: paid sixty thousand on twitch.

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Speaker 3: Yeah, yeah, T Grizzly out there.

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Speaker 1: Yeah, they out here. I'm about to set up my

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Speaker 1: twitch like when we leave here. I just just thought

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Speaker 1: about what I'm doing. I'm talking about them. But yeah,

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Speaker 1: it's just so many different ways as a producer man

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Speaker 1: just to I'm actually doing a lot of mentoring now

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Speaker 1: too as well. Yeah, because I have a lot of producers, songwriters,

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Speaker 1: artists come up to me ask me things, and it's

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Speaker 1: not necessarily just to make the money, but it's also

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Speaker 1: just to kind of build community. Yeah, you know, so

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Speaker 1: you can sell other producer sounds, you can give master classes,

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Speaker 1: you know, subscriptions, it's all kind of stuff. Yeah.

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Speaker 2: It was interesting I saw when I who's that Quavo

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Speaker 2: and Lenny Kravitz dropped that Flyway remix and everybody I

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Speaker 2: remember looking online, everybody was like, man, what's this ford?

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Speaker 3: I said, No, this is for like video games and movies.

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Speaker 2: I can tell right now, like and turned on Madden

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Speaker 2: and guess what song is playing. It's like, bro, they

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Speaker 2: thinking ten steps ahead of y'all. You know, y'all worried

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Speaker 2: about radio playing airplay, Well, that stuff will probably stream.

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Speaker 2: Let me tell you results go in that and you know,

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Speaker 2: so are you doing anything in the video game space?

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Speaker 2: We make any use for that kind off A lot

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Speaker 2: of stuff in the video game space. And usually what

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Speaker 2: happens in those type of things the people they literally

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Speaker 2: license it out and the payout on that is almost

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Speaker 2: forty to fifty times greater than it would be on radio.

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Speaker 3: Really, yes, why is that? That's just how the message number.

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Speaker 1: Yeah, that's just the numbers in it. Like perfect example,

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Speaker 1: when I did California with Dolph and Colonel Loud, it

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Speaker 1: got picked up by Keanu Okay, the movie with Kem Peel. Yeah,

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Speaker 1: so I didn't know. I was just excited that my

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Speaker 1: shit gonna be on a movie. And when they sent

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Speaker 1: the paperwork on what you get paid for that, I

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Speaker 1: was like, wow, I need not one to be exactly,

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Speaker 1: because when people don't understand this, when your song is

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Speaker 1: placed in the movie, whether it's the opening song or

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Speaker 1: the closing song, those get the most payoffs. Oh okay, okay,

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Speaker 1: So it happened to be the closing song, and it

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Speaker 1: was six figures just.

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Speaker 3: To use the song, just on top of everything it's

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Speaker 3: already there, yeah.

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Speaker 1: Just not including the roychies come from that, but just

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Speaker 1: to use the song six figures, just to say, hey,

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Speaker 1: can we use it? You know. So that type of

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Speaker 1: thing over my eyes.

429
00:20:07,800 --> 00:20:10,000
Speaker 2: Man, with all this stuff, like how do you decide

430
00:20:10,040 --> 00:20:11,560
Speaker 2: what opportunities to kind of go after.

431
00:20:12,040 --> 00:20:13,800
Speaker 1: I mean, when they send you an email say we

432
00:20:13,840 --> 00:20:15,640
Speaker 1: want to pay you his figures to use your song,

433
00:20:16,600 --> 00:20:19,560
Speaker 1: I don't know what we need to talk about, you know.

434
00:20:19,680 --> 00:20:21,439
Speaker 1: So that was I mean a lot of times it's

435
00:20:21,520 --> 00:20:27,320
Speaker 1: no brainers, man, and that that exinda just it kind

436
00:20:27,320 --> 00:20:29,359
Speaker 1: of writes itself, you know a lot of times. You know,

437
00:20:29,600 --> 00:20:31,600
Speaker 1: shout out to Melissa when she hit me up about

438
00:20:31,680 --> 00:20:34,360
Speaker 1: you know, we got cool and she was like, hey, man,

439
00:20:35,160 --> 00:20:37,439
Speaker 1: can you give us some music for the game? I

440
00:20:37,480 --> 00:20:39,600
Speaker 1: was gonna do it for free, you know, me being

441
00:20:39,640 --> 00:20:42,480
Speaker 1: a native Atlanta, you know, I'm a fan of all

442
00:20:42,680 --> 00:20:44,840
Speaker 1: the local sports teams. So I'm just like, yeah, yeah,

443
00:20:44,880 --> 00:20:46,720
Speaker 1: I'm just want to hear my stuff in the arena.

444
00:20:46,760 --> 00:20:48,840
Speaker 1: I never heard it before and she was like, no,

445
00:20:48,920 --> 00:20:52,480
Speaker 1: we're gonna pay you. I was like, oh, okay, all right,

446
00:20:52,520 --> 00:20:55,320
Speaker 1: cool and I sent them over the songs and they

447
00:20:55,440 --> 00:20:58,359
Speaker 1: cut the check almost the same day. I was like,

448
00:20:58,760 --> 00:21:01,160
Speaker 1: this is different, you know because on the label side,

449
00:21:01,200 --> 00:21:03,720
Speaker 1: a lot of times you put the song out and

450
00:21:03,800 --> 00:21:08,800
Speaker 1: what's today October. You might get to check in February March.

451
00:21:08,960 --> 00:21:11,080
Speaker 1: If you're lucky, you know what I'm saying, unless you

452
00:21:11,119 --> 00:21:13,240
Speaker 1: work with you know, like the QC people, they shout

453
00:21:13,240 --> 00:21:16,480
Speaker 1: out at them day they cut them checks like ups,

454
00:21:16,680 --> 00:21:19,800
Speaker 1: you know what I'm saying. But traditionally we take a

455
00:21:19,800 --> 00:21:22,000
Speaker 1: long time to get paid. But yeah, those type of

456
00:21:22,000 --> 00:21:24,680
Speaker 1: situations they kind of write themselves.

457
00:21:24,680 --> 00:21:26,400
Speaker 2: Man oh man, I got to call them hawks. They

458
00:21:26,400 --> 00:21:30,919
Speaker 2: never pay me that fast music and shout out to

459
00:21:30,920 --> 00:21:31,320
Speaker 2: the Hawks.

460
00:21:31,320 --> 00:21:32,000
Speaker 1: Man. I love y'all.

461
00:21:33,760 --> 00:21:35,480
Speaker 2: And man, look, one of the things about Atlanta to

462
00:21:35,560 --> 00:21:38,439
Speaker 2: this unique is stuff gets done in like really kind

463
00:21:38,480 --> 00:21:41,239
Speaker 2: of unique, spontaneous places. Yeah, I'm sure you done had

464
00:21:41,240 --> 00:21:43,720
Speaker 2: a couple of meetings that happened at Magic City, you know,

465
00:21:44,080 --> 00:21:45,119
Speaker 2: even some coffee shops.

466
00:21:45,119 --> 00:21:47,520
Speaker 3: It's all over the place, right like like how do those.

467
00:21:47,720 --> 00:21:50,800
Speaker 2: You know, spontaneous kind of connections, like you know, inspire

468
00:21:50,840 --> 00:21:53,440
Speaker 2: the music that you're making very much.

469
00:21:53,480 --> 00:21:57,879
Speaker 1: So, like you said, I've had meetings that in the

470
00:21:57,920 --> 00:22:01,399
Speaker 1: middle of traffic. Sometimes you know, we're stuck in traffic,

471
00:22:01,400 --> 00:22:04,040
Speaker 1: we pull over to the QT and do like, man,

472
00:22:04,119 --> 00:22:06,199
Speaker 1: check out, check out this artist, check out this thene

473
00:22:06,240 --> 00:22:10,440
Speaker 1: and third and that type of it's exciting. It's exciting. Man.

474
00:22:11,119 --> 00:22:13,720
Speaker 1: I had a real job one time in my life.

475
00:22:14,080 --> 00:22:17,159
Speaker 1: For about six months. I worked at General Motors. My

476
00:22:17,240 --> 00:22:20,160
Speaker 1: dad got me the job, and I hated it. Okay,

477
00:22:21,560 --> 00:22:23,080
Speaker 1: it was good, it was a great pain, but I

478
00:22:23,119 --> 00:22:24,959
Speaker 1: had to be there at six o'clock in the morning

479
00:22:25,560 --> 00:22:28,520
Speaker 1: and everything. So the freedom to be able to just

480
00:22:28,640 --> 00:22:32,040
Speaker 1: go and create your own situation in the most non

481
00:22:32,040 --> 00:22:35,080
Speaker 1: traditional ways is just it's exciting. It It makes you

482
00:22:35,119 --> 00:22:37,720
Speaker 1: want to get up in the morning and do things

483
00:22:37,760 --> 00:22:42,680
Speaker 1: even now, Like I started a environmental lifestyle brand called

484
00:22:42,760 --> 00:22:48,240
Speaker 1: Clean Energy Culture, and it's grown into this whole thing

485
00:22:48,359 --> 00:22:51,840
Speaker 1: to where were we take environmental issues in our community

486
00:22:52,720 --> 00:22:56,480
Speaker 1: and merge them with culture to make them cool and

487
00:22:56,800 --> 00:22:58,919
Speaker 1: just to kind of make it part of everyday life.

488
00:22:59,400 --> 00:23:02,520
Speaker 1: And that would just started in just a regular studio session,

489
00:23:03,680 --> 00:23:06,639
Speaker 1: so a whole nonprofit. All those things just kind of

490
00:23:06,640 --> 00:23:09,240
Speaker 1: pop up in regular conversation is amazing.

491
00:23:09,640 --> 00:23:11,600
Speaker 2: Yeah, I was gonna ask you, man, like, what inspired

492
00:23:11,640 --> 00:23:12,879
Speaker 2: you to make that jump. I don't think a lot

493
00:23:12,880 --> 00:23:15,520
Speaker 2: of people would, you know, put you with sustainability, which

494
00:23:15,560 --> 00:23:16,960
Speaker 2: is not a bad thing. I'm just saying, right, like

495
00:23:16,960 --> 00:23:19,359
Speaker 2: people when it's I think that's a big initiative for you, Like,

496
00:23:19,359 --> 00:23:20,239
Speaker 2: how did that even come up?

497
00:23:20,400 --> 00:23:22,840
Speaker 1: Oh? The same, like you said, just a regular conversation.

498
00:23:23,480 --> 00:23:26,879
Speaker 1: My business partner, Michael Hawthorne, he was working with an artist.

499
00:23:26,880 --> 00:23:28,439
Speaker 1: He was trying to help a guy out by the

500
00:23:28,480 --> 00:23:31,919
Speaker 1: name of Graham shout out to him and we're just

501
00:23:31,960 --> 00:23:36,840
Speaker 1: talking and about the music for his artists, and I

502
00:23:37,200 --> 00:23:40,080
Speaker 1: just out the blue, I was like, I noticed, you know,

503
00:23:40,160 --> 00:23:42,919
Speaker 1: he kind of moved different. I said, you know, we

504
00:23:43,000 --> 00:23:46,600
Speaker 1: met on LinkedIn. Okay, that was the number one. I

505
00:23:46,640 --> 00:23:50,159
Speaker 1: was like, okay, normally people reaching out on Instagram. I

506
00:23:50,160 --> 00:23:52,280
Speaker 1: looked at this profile, like, hey, man, what do you do.

507
00:23:53,240 --> 00:23:54,840
Speaker 1: He's like, yeah, I used to work with Obama. I

508
00:23:54,840 --> 00:23:56,480
Speaker 1: worked with the Sierra Club. I was like, what's the

509
00:23:56,520 --> 00:23:59,880
Speaker 1: Sierra Club. He's like, it's an environmental group. So now

510
00:23:59,920 --> 00:24:03,919
Speaker 1: I'm already like, I'm like, but you're black, you know,

511
00:24:04,200 --> 00:24:08,199
Speaker 1: because traditionally we think of environmentalists as you know, the

512
00:24:08,280 --> 00:24:14,960
Speaker 1: typical hippie Birkenstock five point vibe type thing. And he

513
00:24:15,080 --> 00:24:17,040
Speaker 1: was just telling me about issues that was in the

514
00:24:17,040 --> 00:24:21,000
Speaker 1: black and brown community and just really everywhere, and I

515
00:24:21,040 --> 00:24:24,200
Speaker 1: was like, wow, okay, cool. You know, I was blown

516
00:24:24,240 --> 00:24:27,159
Speaker 1: away that we were really facing like things like the

517
00:24:27,280 --> 00:24:30,199
Speaker 1: energy burden, which most people don't know about, to where

518
00:24:31,240 --> 00:24:34,120
Speaker 1: the energy costs in our community are like twenty percent

519
00:24:34,240 --> 00:24:37,800
Speaker 1: higher than other communities. You know, that's because we have

520
00:24:37,880 --> 00:24:40,480
Speaker 1: the they say, because we have all the factories, and

521
00:24:41,080 --> 00:24:42,720
Speaker 1: you know it's going right down the street they call

522
00:24:42,760 --> 00:24:45,520
Speaker 1: the cancer Alley. So I'm just thinking, I'm noticing that

523
00:24:45,560 --> 00:24:47,680
Speaker 1: from city to city. I'm doing my research. I get

524
00:24:47,720 --> 00:24:49,840
Speaker 1: back with them because I go to the studio that

525
00:24:49,920 --> 00:24:53,560
Speaker 1: same night, and before we even get started, I'm talking

526
00:24:53,680 --> 00:24:56,440
Speaker 1: with these well known artists. I'm like, hey, man, y'all

527
00:24:56,440 --> 00:24:59,199
Speaker 1: know about the energy burden and they're like nah. So

528
00:24:59,240 --> 00:25:01,239
Speaker 1: I'm telling them it's a base level what I know,

529
00:25:01,359 --> 00:25:04,120
Speaker 1: and it just starts this whole conversation and we won't

530
00:25:04,160 --> 00:25:06,920
Speaker 1: even record that day. Went for four hours talking about

531
00:25:07,000 --> 00:25:10,159
Speaker 1: asthma and how they grandmama been sick for all this

532
00:25:10,400 --> 00:25:12,800
Speaker 1: years and what he's eating and all this stuff. So

533
00:25:12,840 --> 00:25:14,359
Speaker 1: I called him back to this that I said, yeah, man,

534
00:25:14,400 --> 00:25:17,160
Speaker 1: I think we need to do something, and from there

535
00:25:17,359 --> 00:25:19,960
Speaker 1: it was popping it. It's just been going up since then.

536
00:25:20,359 --> 00:25:22,440
Speaker 2: Yeah, And I mean, you know, the important thing for

537
00:25:22,480 --> 00:25:24,679
Speaker 2: a lot of you know, brands and initiatives too, is

538
00:25:24,720 --> 00:25:27,480
Speaker 2: to your point, tying in the culture, because I think

539
00:25:27,520 --> 00:25:29,440
Speaker 2: that that is what really helps something kind of jump

540
00:25:29,440 --> 00:25:31,800
Speaker 2: to the next level. So when you say connecting this

541
00:25:31,880 --> 00:25:33,600
Speaker 2: to culture, like are you doing it through music? Are

542
00:25:33,640 --> 00:25:35,479
Speaker 2: you doing through partnerships? Like what does that look like?

543
00:25:35,680 --> 00:25:38,120
Speaker 1: So initially it was just gonna be through music. It's

544
00:25:38,160 --> 00:25:41,240
Speaker 1: gonna make songs about Tesla's and you know, and it

545
00:25:41,760 --> 00:25:44,199
Speaker 1: came out kind of corny at first. So it was like,

546
00:25:44,280 --> 00:25:47,600
Speaker 1: that's not gonna work because I know us, Yeah, it's

547
00:25:47,640 --> 00:25:51,080
Speaker 1: gonna feel like we're selling stuff to people. So now

548
00:25:51,240 --> 00:25:54,359
Speaker 1: it's turned into more initiatives. Even when I went to

549
00:25:54,359 --> 00:25:57,600
Speaker 1: school to talk to think about the green jobs that's coming,

550
00:25:58,040 --> 00:26:01,400
Speaker 1: we have a campaign called Electric the Culture to where

551
00:26:02,320 --> 00:26:05,400
Speaker 1: we're going to put EV chargers, make them more available

552
00:26:05,400 --> 00:26:07,800
Speaker 1: to people. It makes sense because, like you said, you

553
00:26:07,800 --> 00:26:12,160
Speaker 1: see these Tesla trucks everywhere, these electric bill because they're

554
00:26:12,200 --> 00:26:14,399
Speaker 1: pushing them on everybody, but they don't have anywhere to

555
00:26:14,560 --> 00:26:16,880
Speaker 1: charge them. You got to go all the way back home,

556
00:26:16,920 --> 00:26:20,520
Speaker 1: especially not the hood exactly. So we're going to put

557
00:26:20,520 --> 00:26:24,400
Speaker 1: some in a couple of well known establishments that people frequent,

558
00:26:24,800 --> 00:26:29,840
Speaker 1: you know, strip clubs, churches, has selons, you know things

559
00:26:29,880 --> 00:26:32,440
Speaker 1: that we places that we go. We're going to start there,

560
00:26:33,200 --> 00:26:36,320
Speaker 1: and a lot of community initiatives just to educate people.

561
00:26:36,880 --> 00:26:37,520
Speaker 3: No, that's it, man.

562
00:26:37,560 --> 00:26:39,399
Speaker 2: You know again, I remember when I was in grad school,

563
00:26:39,400 --> 00:26:41,040
Speaker 2: we used to talk about, you know, the idea of

564
00:26:41,160 --> 00:26:43,640
Speaker 2: you know EV's and you know, how they can kind

565
00:26:43,640 --> 00:26:45,480
Speaker 2: of become, you know, more accepted. And there was this

566
00:26:45,480 --> 00:26:47,600
Speaker 2: whole concept that you talk about. It's called range anxiety,

567
00:26:48,200 --> 00:26:49,720
Speaker 2: where it's like, you know, if you got to EV Like,

568
00:26:49,720 --> 00:26:51,480
Speaker 2: for example, I got a lot of family in the

569
00:26:51,560 --> 00:26:54,920
Speaker 2: other LA, Lower Alabama. Right, So if I if I'm

570
00:26:54,960 --> 00:26:58,960
Speaker 2: driving from Atlanta, l A the other LA, I just

571
00:26:59,160 --> 00:27:02,120
Speaker 2: say it's Lower Alabama. It's like, you know, it's somewhere

572
00:27:02,160 --> 00:27:03,360
Speaker 2: a little bit northomobile.

573
00:27:03,440 --> 00:27:06,080
Speaker 1: Oh yeah, yeah, it's.

574
00:27:05,920 --> 00:27:08,879
Speaker 2: Just down there somewhere, right, but like dirt roads and

575
00:27:08,920 --> 00:27:10,560
Speaker 2: stuff like that. And I would always say, as much

576
00:27:10,560 --> 00:27:12,240
Speaker 2: as I want to get I have. I have a hybrid,

577
00:27:12,240 --> 00:27:14,439
Speaker 2: but I have a gas hybrid, so it's half electric

578
00:27:14,480 --> 00:27:16,359
Speaker 2: half gas. As much as I want to get like

579
00:27:16,359 --> 00:27:18,120
Speaker 2: a full electric hyby, I'm like, I know, I could

580
00:27:18,160 --> 00:27:20,919
Speaker 2: never drive this down there. There's nowhere to charge it, right, Like,

581
00:27:20,960 --> 00:27:23,880
Speaker 2: there's no charging stations probably within fifty miles of their house,

582
00:27:23,880 --> 00:27:26,040
Speaker 2: you know what I'm saying, let alone anybody having them

583
00:27:26,040 --> 00:27:28,200
Speaker 2: down there. I think to your point, it needs to

584
00:27:28,200 --> 00:27:30,320
Speaker 2: put them in places that are more accessible to the culture,

585
00:27:30,600 --> 00:27:32,520
Speaker 2: because you know, they're all up at Linux mall right,

586
00:27:32,560 --> 00:27:34,320
Speaker 2: they're all up at you know, all these nice spots,

587
00:27:34,359 --> 00:27:35,439
Speaker 2: you know what I'm saying. But yeah, when you go

588
00:27:35,440 --> 00:27:37,040
Speaker 2: to the hood, you go to like places that aren't

589
00:27:37,080 --> 00:27:38,960
Speaker 2: like that. You don't never see these things out there.

590
00:27:38,760 --> 00:27:41,000
Speaker 1: And think about it, Like the amount of cars that's

591
00:27:41,040 --> 00:27:44,080
Speaker 1: out here right now, there's still not enough at Linux

592
00:27:44,359 --> 00:27:46,160
Speaker 1: right you see what I'm saying. And then you got

593
00:27:46,160 --> 00:27:48,879
Speaker 1: different kind of charges for different kind of cars. It

594
00:27:49,000 --> 00:27:51,680
Speaker 1: is so many different stipulations that just don't make sense

595
00:27:51,760 --> 00:27:54,920
Speaker 1: right now. So that's that's one of our main initiatives

596
00:27:54,960 --> 00:27:57,480
Speaker 1: right now. Because you see people all the time, the

597
00:27:57,560 --> 00:28:01,640
Speaker 1: cars are going out, Like you said, the anxiety like man,

598
00:28:01,680 --> 00:28:04,440
Speaker 1: I'm not gonna make it home. Yeah, you know, I'm

599
00:28:04,480 --> 00:28:07,200
Speaker 1: really gonna be stuck on too eighty five or.

600
00:28:07,040 --> 00:28:08,840
Speaker 2: You know, I always say, you know, sometimes I be

601
00:28:08,880 --> 00:28:12,199
Speaker 2: places I all need to be, and let me tell you,

602
00:28:12,280 --> 00:28:13,560
Speaker 2: I'm like, you know, I know I can go put

603
00:28:13,560 --> 00:28:15,679
Speaker 2: some gas in my car and get about here.

604
00:28:15,720 --> 00:28:19,720
Speaker 1: What I don't want legitly literally I don't need to

605
00:28:19,760 --> 00:28:20,040
Speaker 1: be there.

606
00:28:20,480 --> 00:28:21,960
Speaker 2: But what I don't want to do is be like, hold,

607
00:28:22,040 --> 00:28:24,520
Speaker 2: let me go charge this thing for an hour real quickly,

608
00:28:24,520 --> 00:28:26,159
Speaker 2: then get up out of here. So, yeah, it's got

609
00:28:26,200 --> 00:28:28,320
Speaker 2: to be more accessible. Yeah, this is dope.

610
00:28:28,320 --> 00:28:28,439
Speaker 1: Man.

611
00:28:28,440 --> 00:28:30,639
Speaker 2: I never thought about it from that standpointing to your point, like,

612
00:28:31,119 --> 00:28:32,919
Speaker 2: that's how you tied it into culture. Again, you can

613
00:28:32,960 --> 00:28:34,600
Speaker 2: do it through music and all the other kind of stuff,

614
00:28:34,600 --> 00:28:37,199
Speaker 2: but again, just making it more accessible to the culture

615
00:28:37,560 --> 00:28:39,320
Speaker 2: is an easy step to kind of make that happen.

616
00:28:39,400 --> 00:28:41,560
Speaker 1: Yeah, and we all go to clubs, we all go

617
00:28:41,720 --> 00:28:45,040
Speaker 1: to the hair salon, we all going to church. Yeah,

618
00:28:45,080 --> 00:28:47,720
Speaker 1: and you know these things take at least sometimes forty

619
00:28:47,760 --> 00:28:50,280
Speaker 1: five minutes to an hour to charge at time, so

620
00:28:51,040 --> 00:28:53,080
Speaker 1: you know those are places you spend at least forty

621
00:28:53,080 --> 00:28:55,200
Speaker 1: five minutes to an hour. Yeah, So it just makes

622
00:28:55,280 --> 00:29:03,480
Speaker 1: more sense to have them more accessible to us.

623
00:29:09,080 --> 00:29:12,080
Speaker 2: So you talked about community when it comes to the

624
00:29:12,400 --> 00:29:14,520
Speaker 2: electric stuff, but like also when it comes to just

625
00:29:14,520 --> 00:29:17,040
Speaker 2: other producers and just in the music industry, it sounds

626
00:29:17,080 --> 00:29:19,080
Speaker 2: like again from your mentors, people you've worked with, you

627
00:29:19,160 --> 00:29:21,320
Speaker 2: kind of have a community of those folks as well.

628
00:29:21,360 --> 00:29:23,080
Speaker 2: Just how important is community to you and the kind

629
00:29:23,080 --> 00:29:23,800
Speaker 2: of stuff that you do?

630
00:29:24,000 --> 00:29:26,880
Speaker 1: Oh man, that's everything. Man, It's like you know what

631
00:29:26,960 --> 00:29:29,640
Speaker 1: they say, your network is your net worth. It's real

632
00:29:30,400 --> 00:29:34,000
Speaker 1: because you never know where your next situation is gonna come.

633
00:29:34,400 --> 00:29:37,640
Speaker 1: It's everything. Without that, you have nothing, no matter how

634
00:29:37,680 --> 00:29:40,680
Speaker 1: good your beats. So no matter how dope your song is,

635
00:29:41,160 --> 00:29:44,120
Speaker 1: how pretty your artist is, if you don't have that community,

636
00:29:44,160 --> 00:29:47,120
Speaker 1: it's just not going to happen. Yeah, And like I said,

637
00:29:47,120 --> 00:29:50,160
Speaker 1: there's so many. This is Atlanta. You know, everybody knows

638
00:29:50,160 --> 00:29:52,080
Speaker 1: somebody When I come here, and people like, oh so

639
00:29:52,120 --> 00:29:53,800
Speaker 1: and so my cousin actually believe.

640
00:29:53,560 --> 00:29:55,800
Speaker 3: Them, Yeah, because as it probably is.

641
00:29:55,880 --> 00:29:58,400
Speaker 1: It probably is you know what I'm saying, Or they say,

642
00:29:58,440 --> 00:30:00,720
Speaker 1: oh I know some perfect example. How I got to

643
00:30:00,760 --> 00:30:02,840
Speaker 1: the city. Girls, It was not the traditional way. I

644
00:30:02,880 --> 00:30:05,520
Speaker 1: didn't go to the an R or nothing. It was

645
00:30:05,600 --> 00:30:08,320
Speaker 1: just a friend of mine brought me in on a

646
00:30:08,360 --> 00:30:12,960
Speaker 1: session for another independent artist. While I'm in there, I

647
00:30:13,040 --> 00:30:16,200
Speaker 1: meet my homeboy, well now my homeboy, and he's writing

648
00:30:16,880 --> 00:30:22,280
Speaker 1: for the artists. He's from Miami, and literally we get

649
00:30:22,280 --> 00:30:24,959
Speaker 1: cool the hours maybe out session, like maybe about an

650
00:30:24,960 --> 00:30:27,760
Speaker 1: hour or two, and you know, he said, send me

651
00:30:27,760 --> 00:30:30,320
Speaker 1: some beats. Man, I'm going in with the city girls.

652
00:30:30,800 --> 00:30:35,480
Speaker 1: Like okay. This jumped from this independent artist to the

653
00:30:35,480 --> 00:30:41,680
Speaker 1: city girls. And had I been not understanding community out

654
00:30:41,720 --> 00:30:43,240
Speaker 1: to be like, man, you don't know the city girls,

655
00:30:44,040 --> 00:30:48,840
Speaker 1: I don't know. So I immediately was like here, next thing,

656
00:30:48,840 --> 00:30:53,000
Speaker 1: you know, circulator is born. So that in itself tells

657
00:30:53,000 --> 00:30:56,480
Speaker 1: you even from the little Duval situation, it wasn't a

658
00:30:56,520 --> 00:30:58,440
Speaker 1: whole meeting. You know, a lot of people I know

659
00:30:58,480 --> 00:31:01,280
Speaker 1: we see on these these movies and stuff and these

660
00:31:02,320 --> 00:31:04,280
Speaker 1: reality shows. They sit down and say, hey, we're going

661
00:31:04,360 --> 00:31:07,719
Speaker 1: to create a song. It works in nothing like that. Okay.

662
00:31:08,160 --> 00:31:14,000
Speaker 1: I got connected with Duval officially through Babay, who's the

663
00:31:14,080 --> 00:31:19,160
Speaker 1: guy that Hurricane Chris made the song about a Baybay Ababay.

664
00:31:19,160 --> 00:31:23,320
Speaker 1: It is about a radio DJ got a girl. Okay,

665
00:31:23,440 --> 00:31:26,560
Speaker 1: so Baby called me to do a song with him

666
00:31:26,600 --> 00:31:28,920
Speaker 1: and Zero and he wanted Duval to do the intro.

667
00:31:29,320 --> 00:31:31,560
Speaker 1: I knew, of course, I knew who Duval was, but

668
00:31:32,720 --> 00:31:35,200
Speaker 1: I never really sat down met with them all that

669
00:31:35,240 --> 00:31:36,960
Speaker 1: got this kind of stuff. So when we got in there,

670
00:31:37,640 --> 00:31:40,880
Speaker 1: we came in there to initially do the intro for

671
00:31:40,960 --> 00:31:44,320
Speaker 1: Babay and be done, and I had the studio for

672
00:31:44,360 --> 00:31:46,000
Speaker 1: four hours, so we ended up kicking it and he

673
00:31:46,040 --> 00:31:50,760
Speaker 1: did the Smile Friday skit. So just in that community

674
00:31:50,840 --> 00:31:55,560
Speaker 1: in itself is three platinum albums, you know what I'm saying.

675
00:31:55,680 --> 00:31:58,680
Speaker 1: No sit down meeting with the managers and none of

676
00:31:58,720 --> 00:32:01,440
Speaker 1: that with the label was none of that. Yeah, So

677
00:32:01,680 --> 00:32:05,560
Speaker 1: that's you know, if you don't understand that part of it,

678
00:32:05,560 --> 00:32:08,960
Speaker 1: you're not gonna make it. You gotta understand everybody is important,

679
00:32:09,760 --> 00:32:12,320
Speaker 1: you know, no matter how minuscule you might. They might

680
00:32:12,360 --> 00:32:16,000
Speaker 1: not be who driving this crazy car or wearing this

681
00:32:16,160 --> 00:32:20,120
Speaker 1: jewelry or with the designer own or something, but they

682
00:32:20,240 --> 00:32:22,280
Speaker 1: might actually know the person you need to know to

683
00:32:22,320 --> 00:32:24,840
Speaker 1: get in that room. And that's how it happened.

684
00:32:25,160 --> 00:32:27,120
Speaker 2: Yeah, people don't know, man. I think people get caught

685
00:32:27,160 --> 00:32:29,240
Speaker 2: up in so much of the external stuff, the exterior.

686
00:32:29,240 --> 00:32:31,080
Speaker 2: You don't know, you think it to your point It

687
00:32:31,120 --> 00:32:33,000
Speaker 2: could just be the person sitting quiet in the corner,

688
00:32:33,440 --> 00:32:35,840
Speaker 2: but that person is actually connected to another person next

689
00:32:35,840 --> 00:32:38,120
Speaker 2: to you know, you sending beats and like you said,

690
00:32:38,120 --> 00:32:39,520
Speaker 2: all of a sudden, it's a platinum album.

691
00:32:39,360 --> 00:32:43,240
Speaker 1: A couple and it's you know, nowadays it's the Instagram.

692
00:32:43,400 --> 00:32:46,640
Speaker 1: You know, oh you got oh they ain't got enough followers,

693
00:32:46,800 --> 00:32:50,080
Speaker 1: or it's down the third man. These people be really

694
00:32:50,120 --> 00:32:53,440
Speaker 1: in the room with these folks. Yeah, and these are

695
00:32:53,480 --> 00:32:58,160
Speaker 1: the people that actually have the ear sometimes of the artists.

696
00:32:58,680 --> 00:33:01,160
Speaker 1: You know. So a lot of times, you know, producers,

697
00:33:01,160 --> 00:33:03,320
Speaker 1: they're trying to they're trying to get to the CEO,

698
00:33:03,520 --> 00:33:05,720
Speaker 1: they're trying to get to the m R. They trying

699
00:33:05,720 --> 00:33:08,160
Speaker 1: to get nah man. It might even just be the

700
00:33:08,200 --> 00:33:12,440
Speaker 1: homeboy that's holding the camera in the club. Yeah, that's

701
00:33:12,440 --> 00:33:13,400
Speaker 1: who you need to go talk to.

702
00:33:13,800 --> 00:33:15,720
Speaker 2: It might be the guy starting something called Butter with

703
00:33:16,200 --> 00:33:17,920
Speaker 2: five thousand followers being like, hey man.

704
00:33:17,840 --> 00:33:18,800
Speaker 3: Just hear me out for a second.

705
00:33:18,800 --> 00:33:22,600
Speaker 1: Come home, man, all this guys coming around at that.

706
00:33:22,720 --> 00:33:24,440
Speaker 1: But that's how it works, you know what I'm saying.

707
00:33:24,520 --> 00:33:26,440
Speaker 1: So your community is everything? Man?

708
00:33:26,800 --> 00:33:29,080
Speaker 2: Oh man, No, that's dope, man, out of out of

709
00:33:29,440 --> 00:33:31,200
Speaker 2: And I don't know if this is a proper question

710
00:33:31,240 --> 00:33:33,920
Speaker 2: to ask, but I'm gonna ask it anyway, Like from

711
00:33:34,000 --> 00:33:36,640
Speaker 2: a is there any artists that you actually haven't worked

712
00:33:36,640 --> 00:33:37,840
Speaker 2: with that you would love to work with?

713
00:33:38,640 --> 00:33:42,040
Speaker 1: Ah? Yeah, honestly, man. And it's I mean a lot

714
00:33:42,040 --> 00:33:44,200
Speaker 1: of the newer artists. It's so it's so many of

715
00:33:44,240 --> 00:33:46,680
Speaker 1: the man you know, they got the three letters in

716
00:33:46,680 --> 00:33:49,560
Speaker 1: front of their name, and a lot of these artists, man,

717
00:33:49,600 --> 00:33:52,000
Speaker 1: I don't find out about them til festivals come. Yeah

718
00:33:52,120 --> 00:33:55,400
Speaker 1: you know, so, yeah, it's it's a it's a lot.

719
00:33:55,600 --> 00:33:56,360
Speaker 1: It's a lot of.

720
00:33:56,520 --> 00:33:58,840
Speaker 2: Who's been the you know, the biggest artists that you've

721
00:33:58,880 --> 00:34:00,720
Speaker 2: worked with in your at least was like, I mean again,

722
00:34:00,760 --> 00:34:02,200
Speaker 2: I know people would know this stuff, but like, who

723
00:34:02,280 --> 00:34:03,480
Speaker 2: do you consider the biggest starts that.

724
00:34:03,480 --> 00:34:04,280
Speaker 3: You work with so far?

725
00:34:04,720 --> 00:34:07,920
Speaker 1: I mean at the time, I guess for right now

726
00:34:08,000 --> 00:34:12,319
Speaker 1: you can say usher present daytime, right now. Before then,

727
00:34:12,800 --> 00:34:17,400
Speaker 1: I've been in a room with the Beyonce's Britney Spears.

728
00:34:17,760 --> 00:34:20,319
Speaker 1: I've been in some rooms, man, I've been in a

729
00:34:20,400 --> 00:34:23,600
Speaker 1: lot of rooms. And the cool thing about it is,

730
00:34:24,920 --> 00:34:27,280
Speaker 1: if you're a producer or a songwriter or the spirent,

731
00:34:28,320 --> 00:34:33,520
Speaker 1: you know, it's not necessarily about it's always about the relationship.

732
00:34:34,120 --> 00:34:37,959
Speaker 1: I always build a relationship. Meaning there's plenty of songs

733
00:34:38,000 --> 00:34:41,160
Speaker 1: that's been recorded. They might not ever come out, ever

734
00:34:41,280 --> 00:34:44,399
Speaker 1: come out, but just make sure while you're in there

735
00:34:44,440 --> 00:34:48,480
Speaker 1: that you make a solid relationship with the artists, the managers, everybody,

736
00:34:48,520 --> 00:34:51,600
Speaker 1: the engineer. You know. But I've been in some rooms

737
00:34:51,800 --> 00:34:55,520
Speaker 1: I can't even speak on you know. I ain't been

738
00:34:55,520 --> 00:34:59,360
Speaker 1: in no ddity party. So when I say that, I

739
00:34:59,400 --> 00:35:03,040
Speaker 1: have to put that out. Yeah, yeah, you know, but yeah,

740
00:35:03,160 --> 00:35:09,760
Speaker 1: I man, from flow Rider to Pitbull, I've been around.

741
00:35:09,840 --> 00:35:11,319
Speaker 1: I've seen all. I've seen them all.

742
00:35:11,840 --> 00:35:12,640
Speaker 3: That's amazing. Man.

743
00:35:12,640 --> 00:35:14,480
Speaker 2: Well look, man, this is this has been good before

744
00:35:14,480 --> 00:35:16,040
Speaker 2: we before we got out here, and wrap it up.

745
00:35:16,400 --> 00:35:18,239
Speaker 2: One thing I just ask is if there was a

746
00:35:18,320 --> 00:35:22,480
Speaker 2: Mister Hanky billboard anywhere in Atlanta and you can put

747
00:35:22,480 --> 00:35:25,080
Speaker 2: any message you wanted to put on that billboard, what

748
00:35:25,160 --> 00:35:26,840
Speaker 2: would you put on that on that billboard?

749
00:35:29,280 --> 00:35:34,000
Speaker 1: There are several messages I would just say, Man, just

750
00:35:34,040 --> 00:35:37,480
Speaker 1: believe in yourself. You know, no matter what you gotta,

751
00:35:38,239 --> 00:35:41,719
Speaker 1: you gotta dig deep. It's gonna get rough. But just

752
00:35:42,000 --> 00:35:44,160
Speaker 1: no matter what, if you don't give up on yourself,

753
00:35:44,480 --> 00:35:46,359
Speaker 1: you can do anything. Man.

754
00:35:46,400 --> 00:35:48,000
Speaker 2: I love to hear well, look at y'all before we

755
00:35:48,000 --> 00:35:49,799
Speaker 2: get out of here, please tell folks how can they

756
00:35:49,800 --> 00:35:51,680
Speaker 2: find you, how can they reach out? How can they

757
00:35:52,040 --> 00:35:53,720
Speaker 2: work with you? If they got their stuff together?

758
00:35:53,760 --> 00:35:55,920
Speaker 1: Man, Yeah, you can hit me up on all social

759
00:35:56,080 --> 00:35:58,600
Speaker 1: media platforms a mister hanky b A m R h

760
00:35:58,640 --> 00:36:01,359
Speaker 1: A n K y b E A T or if not,

761
00:36:01,440 --> 00:36:03,960
Speaker 1: you can hear my manager up Brandon here and but

762
00:36:04,080 --> 00:36:08,080
Speaker 1: the atl he he go charge a little bit more,

763
00:36:08,520 --> 00:36:10,879
Speaker 1: a little top, a little on top, but he'll get

764
00:36:10,880 --> 00:36:12,160
Speaker 1: it done.

765
00:36:12,239 --> 00:36:14,359
Speaker 3: Hey, you know what that reminds me? Where the name

766
00:36:14,400 --> 00:36:14,960
Speaker 3: come from?

767
00:36:15,239 --> 00:36:18,040
Speaker 1: Oh? Man? So the name came from when I was

768
00:36:18,040 --> 00:36:20,640
Speaker 1: just Southern University. I came in as a freshman. They

769
00:36:20,640 --> 00:36:23,879
Speaker 1: call your crab and at the time south Park, south Park,

770
00:36:24,200 --> 00:36:27,080
Speaker 1: south Park. One of the upper classmen came in from

771
00:36:27,200 --> 00:36:29,400
Speaker 1: practice and I guess south Park had just came on

772
00:36:29,480 --> 00:36:32,200
Speaker 1: TV and he came in there and gave all of

773
00:36:32,280 --> 00:36:35,719
Speaker 1: us the name from south Park. And one of my

774
00:36:35,800 --> 00:36:37,839
Speaker 1: other partners, he was kind of big, so they call

775
00:36:37,920 --> 00:36:40,480
Speaker 1: him Cartman for the day. It was just supposed to

776
00:36:40,480 --> 00:36:42,600
Speaker 1: be for the day, just a little fun for the day,

777
00:36:42,640 --> 00:36:46,399
Speaker 1: and mine stuck and so I just kind of ran

778
00:36:46,520 --> 00:36:49,919
Speaker 1: with it and it got so crazy to the point, man,

779
00:36:50,000 --> 00:36:55,120
Speaker 1: my professors didn't know my real name was Corey. It

780
00:36:55,239 --> 00:36:57,839
Speaker 1: was looking on the road like, I don't see your

781
00:36:57,920 --> 00:36:59,640
Speaker 1: name in here. You not on the road. I was like,

782
00:36:59,760 --> 00:37:02,279
Speaker 1: that's my name, Corey Dinars. It's like your last name,

783
00:37:02,320 --> 00:37:07,719
Speaker 1: not Hank. I said, no, quick, I said, my mama

784
00:37:07,800 --> 00:37:11,160
Speaker 1: named Corey. Okay, But it just kind of works. So

785
00:37:11,920 --> 00:37:14,040
Speaker 1: you know, that's another lesson, you know, just kind of

786
00:37:14,040 --> 00:37:15,080
Speaker 1: sometimes roll with it.

787
00:37:16,040 --> 00:37:17,719
Speaker 3: Never know, you never know what happened. Man, you got

788
00:37:17,719 --> 00:37:19,080
Speaker 3: to make a beat for South Park down.

789
00:37:18,920 --> 00:37:22,600
Speaker 1: Man, y'all hear south Park? Y'all know where to find

790
00:37:22,640 --> 00:37:23,520
Speaker 1: us out, I know where to find this.

791
00:37:23,640 --> 00:37:26,879
Speaker 2: Hit up Brandon Yo, man, thanks for pulling up, man,

792
00:37:26,920 --> 00:37:31,040
Speaker 2: And that's the pod we out. You've been listening to

793
00:37:31,080 --> 00:37:34,480
Speaker 2: butter Nomics and I'm your host, Brandon Butler. Comments feedback.

794
00:37:34,680 --> 00:37:36,239
Speaker 2: Want to be a part of the show, send us

795
00:37:36,280 --> 00:37:39,680
Speaker 2: an email today at hello at butterdomics dot com. Butter

796
00:37:39,760 --> 00:37:42,720
Speaker 2: Nomics is produced in Atlanta, Georgia at iHeartMedia by Ramsey,

797
00:37:43,000 --> 00:37:45,799
Speaker 2: with marketing support from Queen and Nike. Music provided by

798
00:37:45,840 --> 00:37:48,960
Speaker 2: mister Hanky. If you haven't already hit that subscribe button

799
00:37:48,960 --> 00:37:51,280
Speaker 2: and never missed an episode, and be sure to follow

800
00:37:51,320 --> 00:37:54,000
Speaker 2: us on all our social platforms at butter dot, at L.

801
00:37:54,960 --> 00:37:58,080
Speaker 2: Listen to Button Nomics on the iHeartRadio app, Apple Podcasts,

802
00:37:58,160 --> 00:37:59,600
Speaker 2: or wherever you get your podcasts.

803
00:38:00,719 --> 00:38:03,360
Speaker 3: I pump