1 00:00:04,840 --> 00:00:09,160 Speaker 1: Welcome to Possible Now Stories of Possibilities, the podcast where 2 00:00:09,160 --> 00:00:13,200 Speaker 1: we dive into the leadership frameworks, bold ideas, and personal 3 00:00:13,240 --> 00:00:19,320 Speaker 1: stories shaping the future of marketing, technology and leadership today. 4 00:00:19,520 --> 00:00:22,119 Speaker 1: I'm thrilled to sit down with the leader who is 5 00:00:22,200 --> 00:00:26,440 Speaker 1: reshaping the future of consumer brands and inspiring the entire 6 00:00:26,440 --> 00:00:30,680 Speaker 1: industry with her vision and values, Diana Housling, CEO of 7 00:00:30,760 --> 00:00:34,720 Speaker 1: Hello Products. What makes Diana stand out is not just 8 00:00:34,760 --> 00:00:37,760 Speaker 1: the scale of what she's led, but the way she 9 00:00:37,920 --> 00:00:41,680 Speaker 1: leads with bold vision, people first values, and a passion 10 00:00:41,760 --> 00:00:47,120 Speaker 1: for turning complex problems into catalytic opportunities. From transforming billion 11 00:00:47,159 --> 00:00:51,159 Speaker 1: dollar brands at Colgate, Campbell's, and Hershey's to serving as 12 00:00:51,200 --> 00:00:55,840 Speaker 1: Colgate's North America CEMO, Diana Housling is a trailblazer who 13 00:00:55,920 --> 00:01:00,480 Speaker 1: marries bold innovation with human centered leadership. Now CEO of 14 00:01:00,520 --> 00:01:04,560 Speaker 1: Hello Products, she continues to disrupt the oral category with 15 00:01:04,760 --> 00:01:09,200 Speaker 1: authenticity and purpose. She's been recognized as one of the 16 00:01:09,240 --> 00:01:13,920 Speaker 1: industry's most compelling voices, delivering keynotes at a Anda, YouTube 17 00:01:13,959 --> 00:01:17,679 Speaker 1: brand cast, Amazon, and bus. Anna is featured in Forbes, Variety, 18 00:01:17,760 --> 00:01:20,880 Speaker 1: and ad Age and many more. But what inspires me 19 00:01:21,080 --> 00:01:24,440 Speaker 1: most about Diana is not just her results, it's her 20 00:01:24,520 --> 00:01:28,520 Speaker 1: relentless drive to connect people, spark growth, and lead with 21 00:01:28,680 --> 00:01:32,400 Speaker 1: values in everything she does. In this conversation, we will 22 00:01:32,440 --> 00:01:35,160 Speaker 1: explore what it means to move from CMO to CEO, 23 00:01:35,640 --> 00:01:39,080 Speaker 1: how to unlock growths by breaking old models, and why 24 00:01:39,160 --> 00:01:43,280 Speaker 1: the future of marketing requires both people obsession and future 25 00:01:43,480 --> 00:01:48,200 Speaker 1: forward vision. I'm super excited and welcome a remarkable leader, 26 00:01:48,640 --> 00:01:52,960 Speaker 1: visionary and human being, Dana Housling. Dana, welcome to Possible. 27 00:01:53,040 --> 00:01:55,640 Speaker 2: Now, well, thank you so much for having me. 28 00:01:56,080 --> 00:01:58,560 Speaker 3: I don't know who can say much more glowing things 29 00:01:58,600 --> 00:02:01,000 Speaker 3: about me, either you or my mother, but it's definitely 30 00:02:01,120 --> 00:02:01,920 Speaker 3: deep competition. 31 00:02:02,360 --> 00:02:04,200 Speaker 1: Oh well, what an honor? What a not do we 32 00:02:04,240 --> 00:02:07,760 Speaker 1: mentioned with your mother to full transparency, Diana. I'm also 33 00:02:07,920 --> 00:02:10,880 Speaker 1: very proud to have you at my Board of advisors. 34 00:02:10,919 --> 00:02:12,959 Speaker 1: You know, I think for more than two years, and 35 00:02:12,960 --> 00:02:15,920 Speaker 1: I have to say I always admire the clarity and 36 00:02:16,120 --> 00:02:19,800 Speaker 1: humanity you bring into every conversation. So I wanted to 37 00:02:19,880 --> 00:02:22,639 Speaker 1: let our audience also know that you're very well connected 38 00:02:22,680 --> 00:02:25,920 Speaker 1: to Possible and that we have a lot of discussions 39 00:02:25,919 --> 00:02:28,680 Speaker 1: about this as well. But before we kick off, in 40 00:02:28,720 --> 00:02:31,240 Speaker 1: the first step, I would like to talk about the 41 00:02:31,320 --> 00:02:35,200 Speaker 1: person behind the profile if this is okay with you, So, 42 00:02:35,760 --> 00:02:39,280 Speaker 1: as you know, possible is built on the idea putting 43 00:02:39,360 --> 00:02:42,880 Speaker 1: the right people into the right room. What's the most 44 00:02:42,960 --> 00:02:47,120 Speaker 1: unexpected room you've ever found yourself? How did it change 45 00:02:47,160 --> 00:02:51,119 Speaker 1: your perspective? Maybe already some time ago, maybe just recently. 46 00:02:51,160 --> 00:02:53,560 Speaker 1: Is there anything you can share with me and my audience. 47 00:02:54,040 --> 00:02:58,919 Speaker 3: Especially growing up my family very much so typically are 48 00:02:59,120 --> 00:03:02,560 Speaker 3: in the science back grounds. So having a business major 49 00:03:02,919 --> 00:03:05,000 Speaker 3: and being in a business mindset, all of the rooms 50 00:03:05,080 --> 00:03:08,320 Speaker 3: I enter in are rooms that are unexpected for me, 51 00:03:08,680 --> 00:03:11,920 Speaker 3: and I think oftentimes when I walk into these places 52 00:03:11,960 --> 00:03:15,560 Speaker 3: and spaces, which you know, in many cases aren't always 53 00:03:15,560 --> 00:03:18,760 Speaker 3: designed for people who look like me to thrive, I'm 54 00:03:18,800 --> 00:03:23,440 Speaker 3: always surprised by the level of connection, the level of humanity. 55 00:03:23,440 --> 00:03:25,920 Speaker 3: We talk a lot about that, but also the willingness 56 00:03:25,919 --> 00:03:29,040 Speaker 3: for people to actually invest in other human beings. And 57 00:03:29,240 --> 00:03:31,720 Speaker 3: I spend a lot of my time looking for and 58 00:03:31,760 --> 00:03:35,360 Speaker 3: seeking the willing. That's part of how I coach my teams. 59 00:03:35,880 --> 00:03:39,640 Speaker 3: But for me, no matter what room I find myself in, 60 00:03:39,760 --> 00:03:41,840 Speaker 3: I look for those people of the willing, the willing 61 00:03:41,880 --> 00:03:44,960 Speaker 3: to drive, willing to think different, the willing to challenge, 62 00:03:45,840 --> 00:03:48,920 Speaker 3: including me I love to be in spaces and places 63 00:03:49,200 --> 00:03:53,440 Speaker 3: where really smart people are tackling really complex problems and 64 00:03:53,520 --> 00:03:54,680 Speaker 3: really pushing each other. 65 00:03:54,560 --> 00:03:57,000 Speaker 2: To be better. So that's really what I seek out 66 00:03:57,080 --> 00:03:57,880 Speaker 2: in those rooms. 67 00:03:58,320 --> 00:04:01,200 Speaker 3: Every space and place I go into, I also go 68 00:04:01,280 --> 00:04:04,440 Speaker 3: into with a piece of gratitude. I did not anticipate 69 00:04:04,720 --> 00:04:07,160 Speaker 3: that I would become a CEO one day, that I 70 00:04:07,160 --> 00:04:10,720 Speaker 3: would become a CMO one day. People who have my background, 71 00:04:10,880 --> 00:04:13,320 Speaker 3: I do not have an MBA, I do not have 72 00:04:13,360 --> 00:04:17,800 Speaker 3: a traditional marketing background to become a CMO. But really 73 00:04:18,040 --> 00:04:20,679 Speaker 3: that is what inspires me and gives me the passion 74 00:04:20,720 --> 00:04:22,839 Speaker 3: to help develop and feel other people as well too. 75 00:04:23,560 --> 00:04:25,640 Speaker 1: I can say, based on my own experience, as soon 76 00:04:25,680 --> 00:04:27,320 Speaker 1: as you are in the room, you opened the door 77 00:04:27,360 --> 00:04:30,760 Speaker 1: for these kind of conversations immediately, and everybody else feeded immediately. 78 00:04:30,760 --> 00:04:34,200 Speaker 1: And your career has been known for rapid acceleration. And 79 00:04:34,279 --> 00:04:37,240 Speaker 1: if I counted right, you've experienced six promotions and seven 80 00:04:37,320 --> 00:04:41,160 Speaker 1: years at Campbell's. For at Hershey's, you was CMO, at 81 00:04:41,160 --> 00:04:45,680 Speaker 1: Colgate you now CEO. Which promotion surprised you the most? 82 00:04:45,760 --> 00:04:49,719 Speaker 1: Which one would it be? Or was it all really 83 00:04:49,760 --> 00:04:50,760 Speaker 1: planned like this? 84 00:04:51,760 --> 00:04:53,680 Speaker 3: I would love to say that I was more intentional, 85 00:04:53,680 --> 00:04:56,200 Speaker 3: and as I coached people today, I actually coach them 86 00:04:56,200 --> 00:04:58,599 Speaker 3: to be a lot more intentional. Early on in my 87 00:04:58,720 --> 00:05:02,080 Speaker 3: career I was very much so dependent as we all are, 88 00:05:02,480 --> 00:05:06,080 Speaker 3: on sponsorship. In order to garner sponsorship, you have to 89 00:05:06,640 --> 00:05:09,599 Speaker 3: put your head down, do the work, deliver results on 90 00:05:09,640 --> 00:05:12,479 Speaker 3: a consistent basis. But in terms of really being in 91 00:05:12,480 --> 00:05:14,960 Speaker 3: the driver's seat of my career, I would say some 92 00:05:15,040 --> 00:05:18,520 Speaker 3: of those things were intentional and some were not. Now 93 00:05:18,600 --> 00:05:20,760 Speaker 3: I'm a lot more intentional about the rooms that I 94 00:05:20,839 --> 00:05:23,520 Speaker 3: go into. But I would say, for me, every single 95 00:05:23,560 --> 00:05:26,040 Speaker 3: time I get a win in life, I don't care 96 00:05:26,080 --> 00:05:28,400 Speaker 3: how big or small it is. It's a moment of 97 00:05:28,480 --> 00:05:30,560 Speaker 3: celebration or reflection for me. And that's why I really 98 00:05:30,600 --> 00:05:33,160 Speaker 3: talk about gratitude quite a bit. You know, I am 99 00:05:33,200 --> 00:05:35,720 Speaker 3: grateful to be in the spaces that I'm in. I 100 00:05:35,800 --> 00:05:39,360 Speaker 3: also am grateful to have the ability and the backing 101 00:05:39,440 --> 00:05:42,760 Speaker 3: to be able to push have those hard conversations, say 102 00:05:42,800 --> 00:05:45,640 Speaker 3: the thing in the room, be the one that has 103 00:05:45,640 --> 00:05:47,880 Speaker 3: a seat at the table, but make space for other people. 104 00:05:48,480 --> 00:05:51,360 Speaker 3: So I would say none of them were stood out 105 00:05:51,400 --> 00:05:54,159 Speaker 3: more than the other. The things that actually excite me 106 00:05:54,240 --> 00:05:56,760 Speaker 3: more is the work that I do helping other people 107 00:05:56,839 --> 00:05:59,440 Speaker 3: get promoted. I would say those are the moments that 108 00:05:59,480 --> 00:06:02,400 Speaker 3: bring me them because typically for me, one of my 109 00:06:02,480 --> 00:06:06,159 Speaker 3: superpowers is my ability to see the potential in other 110 00:06:06,200 --> 00:06:09,240 Speaker 3: people and help them get there and unlock it. And 111 00:06:09,279 --> 00:06:12,440 Speaker 3: when that magic moment happens, and when that person gets 112 00:06:12,440 --> 00:06:14,720 Speaker 3: that role, that job that they didn't think they were 113 00:06:14,760 --> 00:06:17,640 Speaker 3: able to get, or that they didn't even realize that 114 00:06:17,680 --> 00:06:19,560 Speaker 3: they had the skill set for or that they would 115 00:06:19,560 --> 00:06:23,680 Speaker 3: excel in, that's for me, the real unlock. I had 116 00:06:23,760 --> 00:06:26,440 Speaker 3: so many people invest in fuel and me, so many 117 00:06:26,480 --> 00:06:30,280 Speaker 3: people that are part of this community which I really 118 00:06:30,320 --> 00:06:32,479 Speaker 3: thrive and love to be a part of that. 119 00:06:32,640 --> 00:06:35,520 Speaker 2: I just love doing that with and for other people. 120 00:06:36,120 --> 00:06:38,560 Speaker 1: That's amazing. But everybody's time is limited. So can you 121 00:06:38,600 --> 00:06:41,039 Speaker 1: do it also outside of your own organizations? I'm sure 122 00:06:41,080 --> 00:06:42,760 Speaker 1: you do it with your own team members, you know, 123 00:06:42,760 --> 00:06:44,960 Speaker 1: and colleagues, But what about are you part of a 124 00:06:45,040 --> 00:06:46,680 Speaker 1: mentorship program anything like this? 125 00:06:47,320 --> 00:06:47,960 Speaker 2: Well quite a bit. 126 00:06:48,120 --> 00:06:51,440 Speaker 3: I mean, you know, there aren't a lot of folks 127 00:06:51,440 --> 00:06:54,760 Speaker 3: that look like me, and not just from a race standpoint, 128 00:06:54,800 --> 00:06:56,440 Speaker 3: just in general. The way that I show up in 129 00:06:56,480 --> 00:06:59,880 Speaker 3: a room. You know, I've got nails, bright lipstick, heels, 130 00:07:00,200 --> 00:07:01,640 Speaker 3: that you can't see it in this light, but the 131 00:07:01,680 --> 00:07:03,480 Speaker 3: whole gamuts. There aren't a lot of people that look 132 00:07:03,560 --> 00:07:06,080 Speaker 3: like me in some of the CpG organizations that I'm in. 133 00:07:06,120 --> 00:07:08,000 Speaker 3: So usually when I do a speaking engagement or something 134 00:07:08,040 --> 00:07:11,480 Speaker 3: like that, I tend to attract people who don't necessarily 135 00:07:11,520 --> 00:07:15,920 Speaker 3: see themselves within the leadership teams within their organization, or 136 00:07:16,280 --> 00:07:19,600 Speaker 3: they didn't realize that there was a different way of 137 00:07:19,640 --> 00:07:22,440 Speaker 3: approaching this type of business. So I do find that 138 00:07:22,480 --> 00:07:24,600 Speaker 3: a lot of people do reach out to me if 139 00:07:24,600 --> 00:07:26,640 Speaker 3: you do reach out to me. I keep office hours 140 00:07:27,000 --> 00:07:30,160 Speaker 3: twice a month where I will reach out to external folks. 141 00:07:30,240 --> 00:07:32,800 Speaker 3: I have quite a bit of external mentees. But I 142 00:07:32,840 --> 00:07:35,520 Speaker 3: am a part of a couple of really awesome organizations, 143 00:07:35,560 --> 00:07:39,080 Speaker 3: one in which is called eve. It was founded by 144 00:07:39,160 --> 00:07:42,720 Speaker 3: Sarah Hostedder and Rachel Tippograph, and it's an organization that 145 00:07:42,800 --> 00:07:45,320 Speaker 3: was really designed for the digital commerce and the e 146 00:07:45,360 --> 00:07:49,280 Speaker 3: commerce industry. At the time, there were very few women 147 00:07:49,480 --> 00:07:53,520 Speaker 3: that were in the industry, and we really created a 148 00:07:53,600 --> 00:07:57,320 Speaker 3: space and a place for these women to connect. We 149 00:07:57,440 --> 00:08:00,480 Speaker 3: all brought in a mentee. It started out with twenty 150 00:08:00,480 --> 00:08:04,960 Speaker 3: four women and it has expanded quite significantly. I will 151 00:08:04,960 --> 00:08:07,600 Speaker 3: tell you I get more out of it, probably than 152 00:08:07,640 --> 00:08:10,600 Speaker 3: the mentees do because there are moments in times the 153 00:08:10,640 --> 00:08:13,600 Speaker 3: world the environments are rapidly changing, and I've got a phone, 154 00:08:13,600 --> 00:08:15,440 Speaker 3: a friend right there on text that I can go 155 00:08:15,480 --> 00:08:17,600 Speaker 3: to and be like this vendor said this to me, 156 00:08:17,720 --> 00:08:19,840 Speaker 3: or this thing is happening. Who else has experienced this? 157 00:08:20,400 --> 00:08:24,600 Speaker 3: And it's just an energizing space. But you know, when 158 00:08:24,600 --> 00:08:27,720 Speaker 3: we talk about networking, people often think of it as 159 00:08:28,040 --> 00:08:31,880 Speaker 3: a negative with a negative connotation. But for me, it's 160 00:08:31,920 --> 00:08:38,880 Speaker 3: around collecting relationships and leveraging them throughout your career. So sorry, Christian, 161 00:08:38,920 --> 00:08:41,439 Speaker 3: you're stuck with me now. And there are moments of 162 00:08:41,600 --> 00:08:45,680 Speaker 3: times where I will tap into that community and I've 163 00:08:45,720 --> 00:08:48,040 Speaker 3: just found I've never found a person that's like, no, 164 00:08:48,320 --> 00:08:50,080 Speaker 3: I'm not going to help you, or no, I don't 165 00:08:50,080 --> 00:08:53,240 Speaker 3: have time for you. Even before this podcast, I called 166 00:08:53,760 --> 00:08:56,240 Speaker 3: one of our mutual friends, Seth that I was like, 167 00:08:56,280 --> 00:08:57,960 Speaker 3: I was noodling on some things. 168 00:08:58,200 --> 00:09:00,680 Speaker 2: Cold called him. I called it my Mileni cold call. 169 00:09:00,800 --> 00:09:03,640 Speaker 2: He picked up, we talked for twenty minutes. I was like, Okay, 170 00:09:03,720 --> 00:09:05,640 Speaker 2: I feel good about this. I'm going to take this direction. 171 00:09:06,040 --> 00:09:08,959 Speaker 3: But you know, I say that because oftentimes people think 172 00:09:09,000 --> 00:09:10,760 Speaker 3: once you get to a certain level, you have all 173 00:09:10,800 --> 00:09:14,760 Speaker 3: the answers, and what you realize as you grew up 174 00:09:14,920 --> 00:09:17,560 Speaker 3: in your career is you don't have all the answers, 175 00:09:17,559 --> 00:09:19,600 Speaker 3: but you don't need to because there are so many 176 00:09:19,800 --> 00:09:24,000 Speaker 3: super smart, talented people that you can tap into. And 177 00:09:24,040 --> 00:09:27,160 Speaker 3: really what makes me brilliant are the people that I 178 00:09:27,240 --> 00:09:30,360 Speaker 3: surround myself with, and that ability to connect with them 179 00:09:30,760 --> 00:09:31,480 Speaker 3: is so critical. 180 00:09:31,840 --> 00:09:34,480 Speaker 1: I totally agree, and I also would say this provides 181 00:09:34,520 --> 00:09:37,440 Speaker 1: the real joy right why we're doing what we're doing 182 00:09:37,520 --> 00:09:39,760 Speaker 1: in every day and in our business, which is not 183 00:09:39,880 --> 00:09:44,000 Speaker 1: always a joy, but I feel always very similar to 184 00:09:44,040 --> 00:09:47,640 Speaker 1: you when talking to people getting advice but also being 185 00:09:47,679 --> 00:09:50,520 Speaker 1: able to provide advice. You've made obviously a lot of 186 00:09:50,559 --> 00:09:54,120 Speaker 1: decisions so far in your career. What was the hardest 187 00:09:54,120 --> 00:09:56,640 Speaker 1: one you've ever made and what did it teach you? 188 00:09:57,080 --> 00:10:00,200 Speaker 1: Was it a decision about moving from a to be 189 00:10:00,679 --> 00:10:03,160 Speaker 1: Was it a decision maybe to say a bit longer 190 00:10:03,200 --> 00:10:05,680 Speaker 1: in a job because you felt it's not done yet? 191 00:10:05,800 --> 00:10:07,559 Speaker 1: So is there anything you can share? 192 00:10:08,280 --> 00:10:11,360 Speaker 3: I'm so passionate about the brands and the companies I 193 00:10:11,400 --> 00:10:13,319 Speaker 3: work for. I do have a little bit of a type. 194 00:10:14,000 --> 00:10:18,160 Speaker 3: I love iconic brands. I love strong brands, which is 195 00:10:18,160 --> 00:10:20,959 Speaker 3: why I'm enjoying working on Hello, because it's a little 196 00:10:21,000 --> 00:10:24,600 Speaker 3: bit of a shift from the traditional one hundred and 197 00:10:24,600 --> 00:10:27,320 Speaker 3: fifty two hundred and nineteen year old organizations. 198 00:10:26,840 --> 00:10:27,480 Speaker 2: That I work with. 199 00:10:27,920 --> 00:10:31,080 Speaker 3: But typically the hardest decisions that I've made is when 200 00:10:31,120 --> 00:10:38,160 Speaker 3: to leave. And that's because I've worked at Hershey's, General Mills, Campbell's, Holgate, Hello, 201 00:10:38,400 --> 00:10:42,040 Speaker 3: and all of these organizations have brilliant individuals. I've had 202 00:10:42,120 --> 00:10:45,800 Speaker 3: awesome experiences, but making that decision to actually take the 203 00:10:45,880 --> 00:10:49,640 Speaker 3: leap is actually the hardest decision that I've had to 204 00:10:49,679 --> 00:10:54,600 Speaker 3: make in my career, typically because it's really about what 205 00:10:54,720 --> 00:10:57,400 Speaker 3: I personally am trying to get from a career standpoint, 206 00:10:57,600 --> 00:10:59,920 Speaker 3: but then also how I can have the most impact. 207 00:11:00,240 --> 00:11:02,400 Speaker 3: But when you love what you do and you're surrounded 208 00:11:02,480 --> 00:11:05,120 Speaker 3: by pretty awesome people every day, it makes it really 209 00:11:05,160 --> 00:11:07,960 Speaker 3: hard to walk away. But there is a time and 210 00:11:08,000 --> 00:11:11,120 Speaker 3: a space for you to drive growth and have impact 211 00:11:11,160 --> 00:11:13,880 Speaker 3: and being able to reflect and understand that but also 212 00:11:14,040 --> 00:11:16,439 Speaker 3: make way for new people to come in and also 213 00:11:16,520 --> 00:11:19,640 Speaker 3: have impact while you grow yourself. That can be challenging. 214 00:11:19,760 --> 00:11:24,400 Speaker 3: Letting go is really a challenging turning point for a 215 00:11:24,400 --> 00:11:27,320 Speaker 3: lot of folks as you get further up within your career. 216 00:11:27,840 --> 00:11:29,920 Speaker 1: I totally get it. So let's talk about Helly. You've 217 00:11:29,920 --> 00:11:32,400 Speaker 1: mentioned hell in those several times, and it was a 218 00:11:32,440 --> 00:11:35,000 Speaker 1: disruptive setup, right a couple of years ago. It wasn't 219 00:11:34,920 --> 00:11:38,000 Speaker 1: a quiet when it was it four or five years ago, right. 220 00:11:37,880 --> 00:11:39,440 Speaker 2: Yeah, it was acquired five years ago. 221 00:11:39,559 --> 00:11:43,719 Speaker 3: It's a twelve year old brand, so really exciting, expanding, 222 00:11:43,840 --> 00:11:48,880 Speaker 3: rapidly growing. But it's all about taking those mundane moments 223 00:11:48,960 --> 00:11:52,160 Speaker 3: and bringing a little magic to them. So something as 224 00:11:52,160 --> 00:11:55,439 Speaker 3: simple as brushing your teeth or putting on some deodorants 225 00:11:55,960 --> 00:11:59,080 Speaker 3: or using some mouthwash and bringing a little fun and 226 00:11:59,160 --> 00:12:03,400 Speaker 3: whimsy to the moments while also delivering a consumer experience 227 00:12:03,480 --> 00:12:06,560 Speaker 3: that's just you know, for our toothpaste, our mouth losh, 228 00:12:06,679 --> 00:12:09,320 Speaker 3: really yummy and different, and then doing it in a 229 00:12:09,400 --> 00:12:12,120 Speaker 3: very design forward way. You know, when we talk about 230 00:12:12,120 --> 00:12:16,000 Speaker 3: our brand, design is such a huge component of it. 231 00:12:16,080 --> 00:12:18,320 Speaker 2: Our taste profile, our flavor. 232 00:12:18,320 --> 00:12:21,959 Speaker 3: All of those things are just paramount to the overall 233 00:12:22,000 --> 00:12:22,960 Speaker 3: consumer experience. 234 00:12:23,760 --> 00:12:26,240 Speaker 1: Would you say Hello is still a kind of startup? 235 00:12:26,559 --> 00:12:30,080 Speaker 1: Does it still have some startup DNA after all these years. 236 00:12:30,400 --> 00:12:31,719 Speaker 2: Yeah, I think we definitely are. 237 00:12:31,720 --> 00:12:34,200 Speaker 3: We have an office in Montclair, New Jersey for those 238 00:12:34,200 --> 00:12:37,480 Speaker 3: folks that know Montclaire. It definitely is very much a 239 00:12:37,480 --> 00:12:40,400 Speaker 3: departure from the park Office of Colgate. 240 00:12:40,800 --> 00:12:42,600 Speaker 2: It definitely has that startup mentality. 241 00:12:42,600 --> 00:12:46,320 Speaker 3: We're a small but mighty team, so everybody has to 242 00:12:46,360 --> 00:12:48,680 Speaker 3: have skin in the game. I talk a lot about 243 00:12:48,679 --> 00:12:52,200 Speaker 3: a founder mentality, so regardless of the role that you're in, 244 00:12:52,600 --> 00:12:56,439 Speaker 3: really having that founder mentality, every dollar matters for us 245 00:12:56,720 --> 00:13:00,000 Speaker 3: driving impact. We currently are around a seven percent house 246 00:13:00,080 --> 00:13:03,520 Speaker 3: hold penetration, so there's so much room to grow. So 247 00:13:03,720 --> 00:13:07,440 Speaker 3: it does still have that start up vibe. I would 248 00:13:07,480 --> 00:13:10,200 Speaker 3: say if you think about like, you know, we're probably 249 00:13:10,200 --> 00:13:13,000 Speaker 3: like in high school now, you know, not really no 250 00:13:13,080 --> 00:13:15,240 Speaker 3: longer in middle school. So we've matured in a lot 251 00:13:15,240 --> 00:13:19,120 Speaker 3: of ways. We're really focused, but it definitely we move quickly, 252 00:13:19,640 --> 00:13:23,160 Speaker 3: we move with agility. We're a part of what we 253 00:13:23,200 --> 00:13:26,000 Speaker 3: call the rocket ship of growth. So when you're a 254 00:13:26,000 --> 00:13:28,480 Speaker 3: part of the crew, everybody has to dig in. We 255 00:13:28,520 --> 00:13:30,640 Speaker 3: all sell together. So I'm right there with the team 256 00:13:31,000 --> 00:13:33,559 Speaker 3: at buyer meeting. So it does still have that vibe 257 00:13:33,559 --> 00:13:36,920 Speaker 3: and energy. But we're definitely expanding and growing with scale. 258 00:13:37,280 --> 00:13:39,720 Speaker 1: I can imagine this, I mean not with that kind 259 00:13:39,760 --> 00:13:43,080 Speaker 1: of history and not so many years, but well when 260 00:13:43,080 --> 00:13:45,960 Speaker 1: I found it beyond ordinary three and a half years 261 00:13:45,960 --> 00:13:48,880 Speaker 1: and now needed four years ago and now being acquired 262 00:13:48,880 --> 00:13:51,920 Speaker 1: by Hive, you know, it feels a bit similar in 263 00:13:51,960 --> 00:13:53,800 Speaker 1: some way, and so I can't imagine and I totally 264 00:13:53,840 --> 00:13:56,080 Speaker 1: agree that it feels a bit like high school these days. 265 00:13:56,400 --> 00:13:58,760 Speaker 1: So you're one of the few obviously, you know, with 266 00:13:58,880 --> 00:14:01,120 Speaker 1: many years and to see more and now being a CEO. 267 00:14:01,400 --> 00:14:04,920 Speaker 1: What was the biggest mindset shift moving from the CMO 268 00:14:05,040 --> 00:14:07,199 Speaker 1: to CEO? Can you already say this now after a 269 00:14:07,240 --> 00:14:11,600 Speaker 1: couple of months being in that CEO chair, I actually. 270 00:14:11,320 --> 00:14:14,040 Speaker 3: Don't feel that it was that big of a mindset shift. 271 00:14:14,240 --> 00:14:16,640 Speaker 3: When you're in a CMO role, you're dealing with a 272 00:14:16,679 --> 00:14:19,640 Speaker 3: lot of detail, a lot of information, You're orchestrating quite 273 00:14:19,680 --> 00:14:21,920 Speaker 3: a bit, and you're influencing quite a bit. 274 00:14:22,080 --> 00:14:23,840 Speaker 2: Like you're a conductor of an orchestra. 275 00:14:23,840 --> 00:14:26,000 Speaker 3: So you're really trying to get all the music to 276 00:14:26,080 --> 00:14:29,200 Speaker 3: work beautifully together. You have more of a marketing focus 277 00:14:29,600 --> 00:14:32,760 Speaker 3: in a CMO lens, and then the CEO just expands that. 278 00:14:33,040 --> 00:14:34,960 Speaker 3: So in the CMO role, I would say the biggest 279 00:14:34,960 --> 00:14:36,920 Speaker 3: difference is is I spent quite a bit of time 280 00:14:37,360 --> 00:14:39,880 Speaker 3: not only developing the team and the talent, but setting 281 00:14:39,880 --> 00:14:43,200 Speaker 3: that marketing vision and really establishing how we connected with 282 00:14:43,320 --> 00:14:48,360 Speaker 3: humans and people, but influencing the CFO, influencing the president, 283 00:14:48,480 --> 00:14:53,600 Speaker 3: influencing leadership to really help them understand how we create 284 00:14:53,640 --> 00:14:57,240 Speaker 3: both short and long term demand and loyalty and brand building. 285 00:14:57,800 --> 00:15:01,640 Speaker 3: You know, now as the CEO, my focus is somewhat similar. 286 00:15:01,720 --> 00:15:04,800 Speaker 3: Is I'm really trying to influence and make sure I 287 00:15:04,960 --> 00:15:08,400 Speaker 3: translate my vision to all the different functions. So marketing 288 00:15:08,440 --> 00:15:10,440 Speaker 3: is a really critical role of that, But now I 289 00:15:10,480 --> 00:15:13,080 Speaker 3: spend a lot more time with supply chain, with innovation, 290 00:15:13,280 --> 00:15:17,160 Speaker 3: with R and D, with quality product knowledge, and really 291 00:15:17,240 --> 00:15:20,080 Speaker 3: being able to connect all the points. I think a 292 00:15:20,080 --> 00:15:22,720 Speaker 3: lot of the skill sets are transferable, and we often 293 00:15:22,760 --> 00:15:25,560 Speaker 3: talk about these roles like they're so very different, but 294 00:15:25,600 --> 00:15:28,040 Speaker 3: the skill sets that are required to do both can 295 00:15:28,080 --> 00:15:30,360 Speaker 3: be transitional. And it depends on the type of CML 296 00:15:30,440 --> 00:15:33,120 Speaker 3: role you're in. You know, there are some operational CMO 297 00:15:33,200 --> 00:15:36,080 Speaker 3: roles that have P and L responsibilities, which mine happen 298 00:15:36,160 --> 00:15:38,960 Speaker 3: to have some P and L responsibilities. That's where there 299 00:15:39,000 --> 00:15:40,920 Speaker 3: could be a difference if you're in a CMO role 300 00:15:40,960 --> 00:15:44,360 Speaker 3: that doesn't necessarily have P and l responsibilities. It starts 301 00:15:44,360 --> 00:15:46,400 Speaker 3: to shift how you think a little bit because you're 302 00:15:46,560 --> 00:15:48,840 Speaker 3: you are trying to manage that P and L and 303 00:15:48,880 --> 00:15:51,080 Speaker 3: get the most out of it. But I would say 304 00:15:51,120 --> 00:15:56,560 Speaker 3: the skill sets required and the understanding actually really translate beautifully. 305 00:15:57,080 --> 00:15:58,920 Speaker 1: Do you have to remind yourself sometimes, you know, not 306 00:15:59,000 --> 00:16:02,200 Speaker 1: stepping into the markeeting topics too detailed at least days. 307 00:16:02,720 --> 00:16:04,880 Speaker 3: The great thing about the team that I work in 308 00:16:05,160 --> 00:16:08,440 Speaker 3: is they have no problem telling me that they've got it. 309 00:16:08,840 --> 00:16:10,680 Speaker 3: And I know that they do because I trust them 310 00:16:11,200 --> 00:16:13,760 Speaker 3: and where we are and the amount of innovation that 311 00:16:13,760 --> 00:16:15,760 Speaker 3: we have coming out of the pipeline. I don't have 312 00:16:15,960 --> 00:16:18,600 Speaker 3: the luxury or the privilege to go as deep even 313 00:16:18,600 --> 00:16:21,240 Speaker 3: if I wanted to, because you have to be in 314 00:16:21,280 --> 00:16:22,440 Speaker 3: so many other places. 315 00:16:22,960 --> 00:16:25,880 Speaker 2: But it is a delight to get to see the work. 316 00:16:26,280 --> 00:16:26,440 Speaker 3: You know. 317 00:16:26,520 --> 00:16:27,480 Speaker 2: Sometimes they do come. 318 00:16:27,400 --> 00:16:29,280 Speaker 3: To me with the decision and I have to catch 319 00:16:29,320 --> 00:16:31,320 Speaker 3: myself and be like, actually, this is not my decision. 320 00:16:31,360 --> 00:16:32,240 Speaker 2: This is your decision. 321 00:16:32,320 --> 00:16:34,400 Speaker 3: Yeah, you need to make it, but after you make it, 322 00:16:34,400 --> 00:16:36,000 Speaker 3: if you want to know my opinion, I have some 323 00:16:36,080 --> 00:16:39,000 Speaker 3: of those. But yes, it is a challenge of making 324 00:16:39,040 --> 00:16:42,120 Speaker 3: sure you focus on the right places and now. If 325 00:16:42,120 --> 00:16:44,480 Speaker 3: the marketing team needed me. I would be with them 326 00:16:45,040 --> 00:16:47,920 Speaker 3: day and day out in there, but you know, I'm 327 00:16:47,920 --> 00:16:51,880 Speaker 3: really focused on delivering against our overall P and L 328 00:16:51,960 --> 00:16:55,360 Speaker 3: or overall objective, So it's really challenging to even be 329 00:16:55,480 --> 00:17:11,960 Speaker 3: able to go that deep with them. 330 00:17:12,160 --> 00:17:14,760 Speaker 1: Looking back now, with your own experience being in the 331 00:17:14,760 --> 00:17:17,679 Speaker 1: boardroom as CMO, can you give an advice. And I 332 00:17:17,720 --> 00:17:20,480 Speaker 1: know that this is an ongoing discussion in the industry 333 00:17:20,600 --> 00:17:23,880 Speaker 1: between cmos and other c suite for some time, how 334 00:17:23,880 --> 00:17:27,200 Speaker 1: can cemos earn more trust or let's say, maybe more 335 00:17:27,240 --> 00:17:31,880 Speaker 1: power at the executive table, especially when marketing impact isn't 336 00:17:31,920 --> 00:17:35,040 Speaker 1: always immediately measurable in financial terms. 337 00:17:35,440 --> 00:17:38,040 Speaker 3: Yeah, I would say my best friend at work, we're legal, 338 00:17:38,800 --> 00:17:42,520 Speaker 3: the CFO and HR. First, you need to make sure 339 00:17:42,520 --> 00:17:45,280 Speaker 3: you get the right talent, the right SMEs. 340 00:17:45,000 --> 00:17:46,399 Speaker 2: The right people that are in place. 341 00:17:46,920 --> 00:17:50,639 Speaker 3: Especially in the digital and algorithmic environment that we're in today, 342 00:17:51,040 --> 00:17:53,959 Speaker 3: expertise is critical, whether it's your agency team or your 343 00:17:54,000 --> 00:17:57,400 Speaker 3: in house team. Having the right people is so important 344 00:17:57,520 --> 00:17:59,720 Speaker 3: because if you have the right people, your storytelling a 345 00:17:59,760 --> 00:18:03,439 Speaker 3: bill really unlocks. You start to be able to translate 346 00:18:03,520 --> 00:18:07,720 Speaker 3: that really quickly and really easily. In my previous role, 347 00:18:07,800 --> 00:18:10,200 Speaker 3: I actually had the insights team and the data analytics 348 00:18:10,240 --> 00:18:13,480 Speaker 3: team also reported into me, so that was really critical. 349 00:18:13,640 --> 00:18:16,560 Speaker 3: If those roles do not report into you, those would 350 00:18:16,600 --> 00:18:19,200 Speaker 3: be the other BFFs I would add to the table, 351 00:18:19,280 --> 00:18:21,920 Speaker 3: because it's critical to make sure you have the insights 352 00:18:21,960 --> 00:18:24,640 Speaker 3: and then you're leveraging the data to help support your storytelling. 353 00:18:25,480 --> 00:18:28,240 Speaker 3: Really connecting with the CFO and not just when you're 354 00:18:28,280 --> 00:18:30,879 Speaker 3: asking for money or when you're getting cut. 355 00:18:31,440 --> 00:18:33,080 Speaker 2: Bringing them along for the journey. 356 00:18:33,240 --> 00:18:36,399 Speaker 3: I'm very fortunate that the CFOs and the head of 357 00:18:36,440 --> 00:18:40,399 Speaker 3: finance in Colgate they're very bullish about marketing and they 358 00:18:40,440 --> 00:18:43,919 Speaker 3: get it. But if they don't, that's your role to 359 00:18:44,000 --> 00:18:47,280 Speaker 3: get them there. I would pull them in with meetings 360 00:18:47,359 --> 00:18:50,320 Speaker 3: with the agency. I pull them into a lot of discussions, 361 00:18:50,359 --> 00:18:53,119 Speaker 3: so when we are having those more tense discussions around 362 00:18:53,160 --> 00:18:56,600 Speaker 3: budget and funding an allocation, you're already of the same 363 00:18:56,680 --> 00:19:01,040 Speaker 3: mindset and you're already working very closely together, and sometimes 364 00:19:01,119 --> 00:19:02,720 Speaker 3: we forget about our legal friends. 365 00:19:03,359 --> 00:19:07,200 Speaker 2: They are so critical. Bringing them in as early. 366 00:19:06,920 --> 00:19:10,119 Speaker 3: As possible gets you more yeses than knows and also 367 00:19:10,240 --> 00:19:13,760 Speaker 3: helps you do things more quickly with more agility than 368 00:19:13,760 --> 00:19:17,199 Speaker 3: the most critical part of your role is really influencing 369 00:19:17,680 --> 00:19:21,280 Speaker 3: and connecting those groups so that you are able to 370 00:19:21,520 --> 00:19:23,359 Speaker 3: do the work that you need to do. And I 371 00:19:23,359 --> 00:19:27,000 Speaker 3: think the last most critical part is having the air 372 00:19:27,040 --> 00:19:30,600 Speaker 3: cover for your team. I think right now, lots of 373 00:19:30,600 --> 00:19:33,680 Speaker 3: the cmos there's a lot of pressure. There's a lot 374 00:19:33,680 --> 00:19:36,960 Speaker 3: of fear of taking risks or doing something different or 375 00:19:37,000 --> 00:19:40,480 Speaker 3: doing something new. So you have to be the air 376 00:19:40,520 --> 00:19:43,239 Speaker 3: cover for your team. You have to be willing to 377 00:19:44,000 --> 00:19:47,399 Speaker 3: allow them to push the envelope while you know, keeping 378 00:19:47,440 --> 00:19:50,760 Speaker 3: them within you know some beautiful constraints that allow the 379 00:19:50,840 --> 00:19:53,679 Speaker 3: work to be stronger. And I would say, you know, 380 00:19:53,720 --> 00:19:56,359 Speaker 3: the last thing is really pushing the business to define 381 00:19:56,400 --> 00:19:58,840 Speaker 3: those jobs to be done. We talk about that, we 382 00:19:58,840 --> 00:20:01,800 Speaker 3: throw that term out there, but then you know, as 383 00:20:01,800 --> 00:20:05,160 Speaker 3: the environment shifts, we change with the wind. Defining those 384 00:20:05,240 --> 00:20:07,879 Speaker 3: jobs to be done and sticking with them to allow 385 00:20:07,960 --> 00:20:11,679 Speaker 3: them to flourish is a challenge and having conviction in that, 386 00:20:11,880 --> 00:20:14,240 Speaker 3: but it will pay off dividends if you do it. 387 00:20:14,280 --> 00:20:17,600 Speaker 1: Well, let's talk about this a bit more. As we 388 00:20:17,640 --> 00:20:21,639 Speaker 1: all know, we are also heavily influenced by obviously the 389 00:20:21,680 --> 00:20:25,600 Speaker 1: tech trends and we cannot avoid having a conversation without 390 00:20:25,640 --> 00:20:29,240 Speaker 1: touching based on AI and the impact on AI, but 391 00:20:29,359 --> 00:20:32,840 Speaker 1: not necessarily having the usual conversation about that it will 392 00:20:32,880 --> 00:20:36,119 Speaker 1: become or is already of course, you know, very impactful. 393 00:20:36,600 --> 00:20:39,240 Speaker 1: When we talk about young people and you already mentioned 394 00:20:39,280 --> 00:20:42,600 Speaker 1: them several times just entering the workforce and maybe thinking 395 00:20:42,600 --> 00:20:46,280 Speaker 1: about also founding a new company or trying to get 396 00:20:46,320 --> 00:20:49,439 Speaker 1: into the workforce. I mean, it's a big topic, I know, 397 00:20:49,560 --> 00:20:51,840 Speaker 1: but let's try to get into this a bit in 398 00:20:51,960 --> 00:20:55,920 Speaker 1: terms of your own experience at hello using AI, developing 399 00:20:56,520 --> 00:21:00,399 Speaker 1: new benefits out of this, and also considering young people 400 00:21:00,680 --> 00:21:03,360 Speaker 1: who are obviously far more familiar with all this tech 401 00:21:03,400 --> 00:21:07,080 Speaker 1: then our generation potentially, but at the same time also 402 00:21:07,880 --> 00:21:10,920 Speaker 1: sometimes have concerns about this, you know, how this could 403 00:21:11,040 --> 00:21:12,880 Speaker 1: change their career decisions. 404 00:21:13,680 --> 00:21:15,920 Speaker 3: I will say from an AI perspective, you know, whether 405 00:21:15,960 --> 00:21:19,040 Speaker 3: it's supply chain or our marketing tech stack. You know, 406 00:21:19,160 --> 00:21:23,359 Speaker 3: AI is fueling everything, and the unlock and all of 407 00:21:23,400 --> 00:21:26,040 Speaker 3: the interesting and cool things that we're able to do 408 00:21:26,400 --> 00:21:29,080 Speaker 3: with AI is really exciting. The part that I'm more 409 00:21:29,200 --> 00:21:32,280 Speaker 3: excited about is the space that it gives our teams 410 00:21:32,320 --> 00:21:35,120 Speaker 3: to be a lot more strategic, a lot more thoughtful, 411 00:21:35,480 --> 00:21:38,480 Speaker 3: and really be able to unlock that human power. You know, 412 00:21:38,560 --> 00:21:40,359 Speaker 3: what I have learned and what I always say about 413 00:21:40,359 --> 00:21:44,200 Speaker 3: AI is it requires that human touch at a lot 414 00:21:44,200 --> 00:21:45,240 Speaker 3: of considerable points. 415 00:21:45,400 --> 00:21:47,400 Speaker 2: What you put in is what you get out. 416 00:21:47,760 --> 00:21:51,000 Speaker 3: And if you're smart about training your team so they're 417 00:21:51,080 --> 00:21:52,800 Speaker 3: fluent in AI. 418 00:21:53,240 --> 00:21:54,920 Speaker 2: Your output will be that much greater. 419 00:21:55,680 --> 00:21:57,880 Speaker 3: There are so much more that's going to come from 420 00:21:57,920 --> 00:22:00,600 Speaker 3: this that I'm just eager and excited to be, you know, 421 00:22:00,760 --> 00:22:02,960 Speaker 3: in the industry at this time. It's a pivotal point 422 00:22:03,000 --> 00:22:06,680 Speaker 3: of change. But you know, I've been focusing my team 423 00:22:07,200 --> 00:22:11,199 Speaker 3: right now on the generations that have grown up in 424 00:22:11,240 --> 00:22:15,160 Speaker 3: a digital environment and for them, as we think about 425 00:22:15,320 --> 00:22:19,320 Speaker 3: AI and just anything from a digital perspective, their view 426 00:22:19,400 --> 00:22:22,560 Speaker 3: and lens is very much attuned to it. So as 427 00:22:22,600 --> 00:22:25,080 Speaker 3: we think about training our marketing talent, they have to 428 00:22:25,080 --> 00:22:27,600 Speaker 3: be able to think with their hearts and their minds. 429 00:22:27,600 --> 00:22:30,719 Speaker 3: So how do you connect with consumers in an emotional 430 00:22:30,760 --> 00:22:34,199 Speaker 3: way but also understand how to make decisions that are 431 00:22:34,200 --> 00:22:36,600 Speaker 3: going to fuel and drive algorithms. You know, when you 432 00:22:36,600 --> 00:22:39,000 Speaker 3: think about developing creative, you have to think about not 433 00:22:39,040 --> 00:22:42,439 Speaker 3: only creative for humans, but creative for AI. As we 434 00:22:42,480 --> 00:22:46,680 Speaker 3: think about, you know, how we execute and planned logistically 435 00:22:46,720 --> 00:22:50,480 Speaker 3: from a supply chain perspective. Not only are we advancing 436 00:22:50,520 --> 00:22:53,040 Speaker 3: in that space, but our retail partners are as well, 437 00:22:53,160 --> 00:22:56,960 Speaker 3: so that connection needs to be there. So it requires 438 00:22:57,119 --> 00:23:01,679 Speaker 3: a lot of intentional change manager across the board. And 439 00:23:01,760 --> 00:23:04,400 Speaker 3: I know this is an AI conversation, but I actually 440 00:23:04,440 --> 00:23:07,919 Speaker 3: think the skill set of change management and the fluidity 441 00:23:07,960 --> 00:23:10,159 Speaker 3: of change that's going to happen in organization is going 442 00:23:10,240 --> 00:23:13,320 Speaker 3: to be a skill set unlock for a lot of folks, 443 00:23:13,440 --> 00:23:16,120 Speaker 3: especially as they grow up within their career and are 444 00:23:16,160 --> 00:23:21,280 Speaker 3: starting out early. Today, I actually feel more excited about 445 00:23:21,359 --> 00:23:24,440 Speaker 3: AI when I talk to people and they have any 446 00:23:24,520 --> 00:23:28,080 Speaker 3: type of negative feeling towards it or any type of concerns, 447 00:23:28,680 --> 00:23:31,440 Speaker 3: I just remind them of when we unlock the Internet, 448 00:23:31,560 --> 00:23:33,280 Speaker 3: you know, if you think back, and for younger folks, 449 00:23:33,280 --> 00:23:35,159 Speaker 3: so you know they don't remember that, they don't experience it, 450 00:23:35,200 --> 00:23:38,320 Speaker 3: but going back in time with us and really thinking 451 00:23:38,400 --> 00:23:40,879 Speaker 3: about how it changed the way we work for the better. 452 00:23:41,240 --> 00:23:43,120 Speaker 3: So how can you and your role in your job 453 00:23:43,160 --> 00:23:45,640 Speaker 3: every day think about how that can make your role 454 00:23:45,760 --> 00:23:48,439 Speaker 3: job better? And what else can you do now that 455 00:23:48,520 --> 00:23:51,240 Speaker 3: you have the power of AI fueling and backing you, 456 00:23:51,320 --> 00:23:53,760 Speaker 3: Because really, what AI is doing for me and my 457 00:23:53,840 --> 00:23:57,480 Speaker 3: teams is it's making us smarter as humans and making 458 00:23:57,560 --> 00:24:01,119 Speaker 3: us able to do more with less. So what do 459 00:24:01,200 --> 00:24:04,560 Speaker 3: we do with that? And I know that the generations 460 00:24:04,600 --> 00:24:07,240 Speaker 3: coming behind us are going to be even more creative, 461 00:24:07,920 --> 00:24:12,800 Speaker 3: even more inventive around what we do and how we 462 00:24:12,880 --> 00:24:16,119 Speaker 3: create jobs of the future, work of the future and 463 00:24:16,240 --> 00:24:19,280 Speaker 3: design organ around it. Even if you think about simple 464 00:24:19,359 --> 00:24:21,800 Speaker 3: things like how we structure our teams, how we structure 465 00:24:22,160 --> 00:24:26,040 Speaker 3: our agencies, how we collaborate across groups, you know, how 466 00:24:26,080 --> 00:24:28,800 Speaker 3: we think about you know, even our innovation and R 467 00:24:28,800 --> 00:24:31,280 Speaker 3: and D development. You know, AI is going to allow 468 00:24:31,359 --> 00:24:33,639 Speaker 3: us to unlock a lot of those things. But you 469 00:24:33,760 --> 00:24:36,760 Speaker 3: still need that human muscle and that human power to 470 00:24:36,800 --> 00:24:40,919 Speaker 3: be able to really truly connect emotionally with consumers. 471 00:24:41,680 --> 00:24:44,120 Speaker 1: Do you feel at hello that you have the knowledge 472 00:24:44,840 --> 00:24:47,320 Speaker 1: in the team already, you know, and it's more like, 473 00:24:47,520 --> 00:24:50,960 Speaker 1: you know, figuring out within the team and it's a 474 00:24:50,960 --> 00:24:53,960 Speaker 1: bit try and error. Or do we still use a 475 00:24:53,960 --> 00:24:56,679 Speaker 1: lot of external advice, you know, bring in the so 476 00:24:56,840 --> 00:24:59,400 Speaker 1: called experts you know, and tell you how to use 477 00:24:59,440 --> 00:25:00,400 Speaker 1: AI and the way. 478 00:25:01,160 --> 00:25:03,400 Speaker 3: You know, We're lucky to be a subsidiary of Colgate, 479 00:25:03,520 --> 00:25:06,600 Speaker 3: so we have access to the best and the brightest 480 00:25:06,880 --> 00:25:10,360 Speaker 3: I am very fortunate in that, you know, Colgate has 481 00:25:10,480 --> 00:25:15,359 Speaker 3: a phenomenal AI machine strategy and execution, so we're able 482 00:25:15,359 --> 00:25:18,600 Speaker 3: to tap into that. But the team itself, they're such 483 00:25:18,640 --> 00:25:21,480 Speaker 3: an eager and passionate group. A lot of the things 484 00:25:21,520 --> 00:25:24,160 Speaker 3: that we're doing, you know, the teams are bringing ideas 485 00:25:24,200 --> 00:25:26,040 Speaker 3: and thoughts with us. So we do do a lot 486 00:25:26,080 --> 00:25:27,840 Speaker 3: of things in house, but we have a lot of 487 00:25:27,880 --> 00:25:30,080 Speaker 3: partners that are also in the same journey with us. 488 00:25:30,400 --> 00:25:34,440 Speaker 3: We work very closely with WPP Media, We work very 489 00:25:34,480 --> 00:25:38,360 Speaker 3: closely with some of our coman and supply chain partners. 490 00:25:38,760 --> 00:25:42,639 Speaker 3: We work extremely closely with our digital commerce partners. And 491 00:25:42,920 --> 00:25:45,320 Speaker 3: the beauty of it is, you know, we're all bringing 492 00:25:45,359 --> 00:25:48,840 Speaker 3: different things to the table and collaborating to come up 493 00:25:48,880 --> 00:25:52,200 Speaker 3: with new ways of looking at things. Sometimes it fails, 494 00:25:52,600 --> 00:25:57,000 Speaker 3: but oftentimes works and we're able to then scale. And 495 00:25:57,040 --> 00:25:59,520 Speaker 3: the great thing about being a subsidiary of Colgate is 496 00:25:59,560 --> 00:26:01,399 Speaker 3: we're also able to take the great work that the 497 00:26:01,400 --> 00:26:04,399 Speaker 3: Colgate team pulls together and bring it to Hello in 498 00:26:04,480 --> 00:26:05,720 Speaker 3: ways that are cool, what interesting. 499 00:26:05,760 --> 00:26:07,680 Speaker 2: So I really do get the best of both worlds. 500 00:26:07,960 --> 00:26:10,960 Speaker 1: Great, that's great. As we all know, you are one 501 00:26:11,000 --> 00:26:13,439 Speaker 1: of those leaders in the industry and you've been called 502 00:26:13,480 --> 00:26:16,439 Speaker 1: a catalyst for growth for some time now, and you 503 00:26:16,520 --> 00:26:18,879 Speaker 1: walk into a business and you did it several times, 504 00:26:19,280 --> 00:26:23,080 Speaker 1: what's the first signal you look forward to spot where 505 00:26:23,119 --> 00:26:27,000 Speaker 1: the biggest opportunities lie. Is there a playbook for you 506 00:26:27,119 --> 00:26:30,080 Speaker 1: or is it really so depending on the individual situation 507 00:26:30,280 --> 00:26:31,000 Speaker 1: you're stepping in. 508 00:26:31,520 --> 00:26:33,359 Speaker 3: I start with the people and I start with the teams. 509 00:26:33,680 --> 00:26:35,720 Speaker 3: The number one thing I do is build trust with 510 00:26:35,760 --> 00:26:38,600 Speaker 3: the teams, especially at a junior level, because they know 511 00:26:38,920 --> 00:26:41,560 Speaker 3: where all the bodies are buried, they know where the 512 00:26:41,640 --> 00:26:44,880 Speaker 3: roadblocks are, they know where their frustrations are. They may 513 00:26:44,880 --> 00:26:47,080 Speaker 3: not be able to connect the dots or come up 514 00:26:47,119 --> 00:26:50,040 Speaker 3: with the full solution, but really taking the time to 515 00:26:50,160 --> 00:26:53,639 Speaker 3: listen and understand how the water goes through the pipes, 516 00:26:54,359 --> 00:26:58,679 Speaker 3: how the teams are working in interacting together, then really 517 00:26:58,720 --> 00:27:02,680 Speaker 3: being able to ask smart questions that allows you then 518 00:27:02,760 --> 00:27:05,840 Speaker 3: to say, okay, now I can develop a plan or 519 00:27:05,880 --> 00:27:10,080 Speaker 3: a playbook on how we need to shift, move, go 520 00:27:10,200 --> 00:27:14,119 Speaker 3: forward and what we shouldn't touch. I think oftentimes leaders 521 00:27:14,160 --> 00:27:16,880 Speaker 3: come in and they start to change things based off 522 00:27:16,920 --> 00:27:20,080 Speaker 3: of their past. But anytime you come in your role, 523 00:27:20,119 --> 00:27:23,320 Speaker 3: you're bringing your past experience, but you have to really 524 00:27:23,400 --> 00:27:26,359 Speaker 3: think about the future. You have to plan for the future, 525 00:27:26,400 --> 00:27:27,960 Speaker 3: and you have to work within the culture and the 526 00:27:28,040 --> 00:27:31,480 Speaker 3: environment that you're in. Not every strategy is going to 527 00:27:31,560 --> 00:27:33,639 Speaker 3: work and be cookie cutter and cut and based in 528 00:27:33,680 --> 00:27:37,760 Speaker 3: every organization. It really has to be about that organization 529 00:27:37,800 --> 00:27:39,520 Speaker 3: in the moment in time, and then you can't be 530 00:27:39,640 --> 00:27:41,720 Speaker 3: married to it. So you have to be able to evolve. 531 00:27:42,200 --> 00:27:43,920 Speaker 3: And then you also have to listen to the team. 532 00:27:44,280 --> 00:27:47,000 Speaker 3: Oftentimes we shift things and we change them and then 533 00:27:47,000 --> 00:27:50,119 Speaker 3: the team bubbles up. You know, actually this isn't working. 534 00:27:50,200 --> 00:27:54,320 Speaker 3: This part is it's really a collaborative strategy that you 535 00:27:54,359 --> 00:27:58,159 Speaker 3: have to develop a collaborative vision. And then you have 536 00:27:58,200 --> 00:28:02,000 Speaker 3: to place your bets being choiceful and making decisions and 537 00:28:02,040 --> 00:28:04,920 Speaker 3: placing a bet. All of the ideas could be awesome, 538 00:28:05,359 --> 00:28:07,520 Speaker 3: but what are the bets, the three big bets you're 539 00:28:07,520 --> 00:28:08,720 Speaker 3: going to make that are going to have the most 540 00:28:08,760 --> 00:28:10,560 Speaker 3: impact that you're going to do that year. And then 541 00:28:10,640 --> 00:28:13,119 Speaker 3: shift down to the next what are the skill sets 542 00:28:13,160 --> 00:28:15,120 Speaker 3: you're going to focus on developing on the team because 543 00:28:15,119 --> 00:28:17,920 Speaker 3: they're the most critical, and then once you get them there, 544 00:28:17,960 --> 00:28:20,359 Speaker 3: you shift to the next You really have to be 545 00:28:20,400 --> 00:28:23,600 Speaker 3: able to think about things, not in just in terms 546 00:28:23,640 --> 00:28:26,280 Speaker 3: of what you want to have today, But how do 547 00:28:26,359 --> 00:28:29,760 Speaker 3: you help the organization get to the next five years, 548 00:28:29,800 --> 00:28:33,840 Speaker 3: the next ten years and really leave that long lasting impact. 549 00:28:34,160 --> 00:28:35,720 Speaker 1: And it sounds for me that this is the only 550 00:28:35,760 --> 00:28:39,800 Speaker 1: way to change or to turn culture around within a company, 551 00:28:39,880 --> 00:28:44,320 Speaker 1: which is sometimes necessary right otherwise it will fail if 552 00:28:44,320 --> 00:28:47,360 Speaker 1: you do not take the people with you and understand 553 00:28:47,640 --> 00:28:50,800 Speaker 1: based on their feedback, what is the current situation is 554 00:28:51,200 --> 00:28:55,440 Speaker 1: you describe yourself as a values driven leader, how do 555 00:28:55,480 --> 00:28:59,160 Speaker 1: you make sure those values show up in the thousands 556 00:28:59,200 --> 00:29:03,640 Speaker 1: of my decisions a company makes every day, every week, 557 00:29:03,760 --> 00:29:06,720 Speaker 1: every month, and now as a CEO, you're responsible for 558 00:29:06,760 --> 00:29:09,840 Speaker 1: all of these micro decisions. Obviously, your team needs to 559 00:29:09,920 --> 00:29:13,320 Speaker 1: understand what your vision is, what your work style is, 560 00:29:13,440 --> 00:29:16,560 Speaker 1: and your criteria to make those decisions. What else is 561 00:29:16,600 --> 00:29:19,160 Speaker 1: important to make sure that this is happening over a 562 00:29:19,160 --> 00:29:20,320 Speaker 1: longer period of time. 563 00:29:21,000 --> 00:29:23,280 Speaker 3: Well, I think it's clarity on the vision. You know, 564 00:29:23,520 --> 00:29:26,800 Speaker 3: once you've established that vision, and then the measures of success, 565 00:29:27,080 --> 00:29:30,120 Speaker 3: because you can have the vision and then measure something 566 00:29:30,120 --> 00:29:33,360 Speaker 3: completely different and the team go completely off course. So 567 00:29:33,440 --> 00:29:36,960 Speaker 3: once you define that, it's really about influencing and integrating 568 00:29:37,000 --> 00:29:40,000 Speaker 3: and orchestrating that throughout the organization and that's the most 569 00:29:40,000 --> 00:29:42,840 Speaker 3: critical part. So does everyone down to the person and 570 00:29:42,880 --> 00:29:46,280 Speaker 3: the plant, all the way to the marketer, the person 571 00:29:46,480 --> 00:29:49,440 Speaker 3: in the sales organization at the customer to the customer, 572 00:29:49,440 --> 00:29:52,040 Speaker 3: do they understand where we're going, where we're taking this thing? 573 00:29:52,440 --> 00:29:55,200 Speaker 3: And it's really critical that if you don't have that 574 00:29:55,320 --> 00:29:58,040 Speaker 3: level of understanding and connection, then what is everybody doing 575 00:29:58,080 --> 00:29:58,400 Speaker 3: all day? 576 00:29:58,480 --> 00:29:59,720 Speaker 2: What are we all growing against? 577 00:30:00,160 --> 00:30:02,360 Speaker 3: So it's really important that you do that and also 578 00:30:02,480 --> 00:30:05,720 Speaker 3: that you enable your team to start to question when 579 00:30:05,760 --> 00:30:07,760 Speaker 3: other things start to come in, is this a distraction 580 00:30:07,960 --> 00:30:10,200 Speaker 3: or is this helping us get, you know, to winning? 581 00:30:10,280 --> 00:30:11,560 Speaker 2: Which is that way? You know? 582 00:30:11,640 --> 00:30:14,680 Speaker 3: How do we win and not keep looking backwards? I 583 00:30:14,680 --> 00:30:17,600 Speaker 3: think the change management and arming our teams with the 584 00:30:17,680 --> 00:30:22,440 Speaker 3: resilience to handle change, because as humans were not so 585 00:30:22,560 --> 00:30:25,120 Speaker 3: equipped to handle change, So how do we help them 586 00:30:25,160 --> 00:30:28,520 Speaker 3: get there? And then also how do you create frameworks 587 00:30:28,560 --> 00:30:30,400 Speaker 3: and protect your team so that they can do their 588 00:30:30,400 --> 00:30:32,800 Speaker 3: best work? You know, part of my friend, but the 589 00:30:32,840 --> 00:30:35,560 Speaker 3: biggest part of my job is moving the bs out 590 00:30:35,600 --> 00:30:37,560 Speaker 3: of the way so my team can do what they 591 00:30:37,600 --> 00:30:40,960 Speaker 3: do best. And I spend most of my time doing that. 592 00:30:41,520 --> 00:30:43,760 Speaker 3: And then there's a lot of the time that I spend, 593 00:30:43,840 --> 00:30:46,800 Speaker 3: you know, doing what I call therapy light, which is 594 00:30:47,040 --> 00:30:50,520 Speaker 3: just reminding people that you know what you knew what 595 00:30:50,600 --> 00:30:52,760 Speaker 3: to do, that's a good idea, go get it, you 596 00:30:52,840 --> 00:30:55,040 Speaker 3: got this, like, you don't need me, you can do this, 597 00:30:55,600 --> 00:30:57,560 Speaker 3: and really moving those barriers out of the way. 598 00:30:57,960 --> 00:30:59,360 Speaker 2: So that's a huge part of it. 599 00:30:59,400 --> 00:31:02,120 Speaker 3: And I do think that creates that culture, that founder 600 00:31:02,160 --> 00:31:06,640 Speaker 3: culture where it's not just Diana's vision. We have a 601 00:31:06,720 --> 00:31:08,840 Speaker 3: vision for Hello and where we want it to go, 602 00:31:09,240 --> 00:31:12,720 Speaker 3: and we're collectively going to do it together and being 603 00:31:12,800 --> 00:31:16,160 Speaker 3: able to challenge and raise your hand and say, hey, guys, 604 00:31:16,160 --> 00:31:18,520 Speaker 3: we're going off course, we actually need to go this way. 605 00:31:18,840 --> 00:31:21,160 Speaker 3: That's the type of culture and environment you create where 606 00:31:21,200 --> 00:31:24,160 Speaker 3: you can move a speed, you can have those psychologically 607 00:31:24,200 --> 00:31:28,360 Speaker 3: safe conversation, and you can have that collaboration that allows 608 00:31:28,360 --> 00:31:31,280 Speaker 3: you to unlock growth and not miss opportunities. 609 00:31:31,800 --> 00:31:33,800 Speaker 1: I would like to focus a bit more on future 610 00:31:33,800 --> 00:31:38,080 Speaker 1: of brands because you've said the classic marketing funnel maybe dead, 611 00:31:38,320 --> 00:31:41,640 Speaker 1: and if that's true, what replace it is? I mean, 612 00:31:41,640 --> 00:31:45,000 Speaker 1: how should brands rethink the consumer journey today? 613 00:31:45,840 --> 00:31:47,760 Speaker 3: So I don't think the funnel is dead. I think 614 00:31:47,800 --> 00:31:50,920 Speaker 3: it's reimagined so I actually think that the funnel is 615 00:31:50,960 --> 00:31:53,480 Speaker 3: more like an affinity loop. People come in and out 616 00:31:53,520 --> 00:31:56,200 Speaker 3: at different points in time. I do think that the 617 00:31:56,320 --> 00:32:00,520 Speaker 3: language is helpful, especially when you're working with this CFO 618 00:32:00,680 --> 00:32:03,200 Speaker 3: and you're planning within the organization up or funnel lower product. 619 00:32:03,280 --> 00:32:06,440 Speaker 3: It's easy for people to be able to associate and 620 00:32:06,520 --> 00:32:08,840 Speaker 3: work within budgets and things like that. But when we're 621 00:32:08,880 --> 00:32:12,280 Speaker 3: talking about human experience, none of us are coming down 622 00:32:12,320 --> 00:32:15,360 Speaker 3: this linear funnel and then going to purchase. We all 623 00:32:15,400 --> 00:32:18,080 Speaker 3: have these little computers in our pockets, so you could 624 00:32:18,120 --> 00:32:20,840 Speaker 3: get something on install and see it and buy it 625 00:32:20,920 --> 00:32:22,760 Speaker 3: right then and there. So I think it's more of 626 00:32:22,800 --> 00:32:25,520 Speaker 3: an infinity loop. And as you think about that infinity loop, 627 00:32:25,560 --> 00:32:29,000 Speaker 3: how are you thinking about the engaging consumers in those 628 00:32:29,040 --> 00:32:31,960 Speaker 3: moments in times and serving them the right message at 629 00:32:32,000 --> 00:32:34,840 Speaker 3: the right moment in time, and thinking about where they 630 00:32:34,880 --> 00:32:37,800 Speaker 3: are in that journey. So it's not necessarily that the 631 00:32:37,800 --> 00:32:41,120 Speaker 3: funnel is dead, but it's not in our control anymore, okay. 632 00:32:41,440 --> 00:32:43,440 Speaker 2: And so as a marketer, you have. 633 00:32:43,360 --> 00:32:48,520 Speaker 3: To really think human first, people first, not consumer because 634 00:32:48,560 --> 00:32:51,680 Speaker 3: none of us would describe ourselves as consumers or people. 635 00:32:52,240 --> 00:32:54,960 Speaker 3: And how do people want to engage with your brand, 636 00:32:55,480 --> 00:32:57,680 Speaker 3: how do they want to connect with it, and that 637 00:32:57,760 --> 00:33:00,880 Speaker 3: it's not just about media, And often times we shift 638 00:33:00,880 --> 00:33:03,680 Speaker 3: this conversation and we put it all in the media realm, 639 00:33:03,680 --> 00:33:06,680 Speaker 3: But it's about everything from you know, I think of 640 00:33:06,720 --> 00:33:09,480 Speaker 3: a product like a Hello, the package design and the 641 00:33:09,560 --> 00:33:12,680 Speaker 3: ability to open it, you know, the smell, the sensorial 642 00:33:12,800 --> 00:33:15,880 Speaker 3: nature of it, how you're actually leveraging it as a 643 00:33:15,880 --> 00:33:18,520 Speaker 3: consumer and playing with it, how beautiful it looks on 644 00:33:18,560 --> 00:33:21,800 Speaker 3: your countertop. All of those things are a part of 645 00:33:21,880 --> 00:33:26,080 Speaker 3: the experience. So whether or not you're in the upper 646 00:33:26,120 --> 00:33:28,800 Speaker 3: funnel or you're in the lower funnel, you know, are 647 00:33:28,800 --> 00:33:31,480 Speaker 3: you starting out with what your jobs to be done? 648 00:33:31,480 --> 00:33:33,960 Speaker 3: Are how you want to engage and connect with consumer 649 00:33:34,000 --> 00:33:37,080 Speaker 3: and audiences. And are you delivering them the messages that 650 00:33:37,200 --> 00:33:40,120 Speaker 3: they want, not the marketing messages that we want to 651 00:33:40,120 --> 00:33:40,520 Speaker 3: give them. 652 00:33:40,800 --> 00:33:44,040 Speaker 2: Are you giving them a product experience that they want. 653 00:33:44,680 --> 00:33:45,840 Speaker 2: Are you thinking. 654 00:33:45,480 --> 00:33:48,880 Speaker 3: About the category as at whole and breaking some of 655 00:33:48,920 --> 00:33:51,720 Speaker 3: those cues? You know, so our tooth based for example, 656 00:33:51,880 --> 00:33:55,080 Speaker 3: is we focus on the flavor, so that's really yummy. 657 00:33:55,440 --> 00:33:56,800 Speaker 2: In an environment. 658 00:33:56,440 --> 00:33:59,960 Speaker 3: Where it tends to be all monolithic, how do we 659 00:34:00,200 --> 00:34:03,000 Speaker 3: stand out and give some consumer something different, something they 660 00:34:03,000 --> 00:34:05,520 Speaker 3: didn't even know that they wanted and now they crave. 661 00:34:06,200 --> 00:34:09,719 Speaker 3: Creating that pull and that loyalty and that brand love 662 00:34:10,440 --> 00:34:14,040 Speaker 3: is really the job of every single person in the organization, 663 00:34:14,160 --> 00:34:16,000 Speaker 3: but for some reason, we only put it on the 664 00:34:16,040 --> 00:34:17,000 Speaker 3: marketing teams. 665 00:34:17,440 --> 00:34:19,360 Speaker 1: I have to check out because you make me curious. 666 00:34:19,400 --> 00:34:21,000 Speaker 1: I'm not sure if I could get it here down 667 00:34:21,000 --> 00:34:22,719 Speaker 1: in New Zealand and I I'm going to cook you up. 668 00:34:22,800 --> 00:34:25,120 Speaker 3: I might know someone. All right, I'm going to get 669 00:34:25,120 --> 00:34:27,239 Speaker 3: you some quorant tooth based all kay. 670 00:34:27,640 --> 00:34:28,879 Speaker 1: I would love to try it out. 671 00:34:29,120 --> 00:34:30,640 Speaker 2: You need a little magic in the morning. 672 00:34:30,920 --> 00:34:34,319 Speaker 1: Okay, I hear you. Now a dream comes true. You 673 00:34:34,840 --> 00:34:38,560 Speaker 1: can now put a bold conversation onto a stage of 674 00:34:38,600 --> 00:34:43,080 Speaker 1: our ten poll events in our industry. Maybe possible next April. 675 00:34:43,520 --> 00:34:44,399 Speaker 1: What would it be. 676 00:34:45,120 --> 00:34:49,000 Speaker 3: Oh, that's a tough one. There's so many that I 677 00:34:49,000 --> 00:34:53,319 Speaker 3: would like to focus on. I actually do think it 678 00:34:53,360 --> 00:34:56,440 Speaker 3: would be really interesting to have a really hard hitting 679 00:34:56,440 --> 00:35:01,840 Speaker 3: conversation around how creative and brand experience will involved in 680 00:35:01,880 --> 00:35:06,200 Speaker 3: an AI algorithmic environment where you are having to think 681 00:35:06,239 --> 00:35:08,200 Speaker 3: about you know what I talked about earlier, which is 682 00:35:08,200 --> 00:35:10,760 Speaker 3: that heart in the mind, So how are we thinking 683 00:35:10,800 --> 00:35:13,920 Speaker 3: about that? And it's not just about from a media standpoint, 684 00:35:13,920 --> 00:35:16,839 Speaker 3: but it's even about the package design, all of those 685 00:35:16,880 --> 00:35:19,920 Speaker 3: elements of the consumer touch points. So what does that 686 00:35:20,000 --> 00:35:23,319 Speaker 3: look like in this new world where there's so much 687 00:35:23,480 --> 00:35:24,520 Speaker 3: coming at people? 688 00:35:25,040 --> 00:35:26,600 Speaker 2: How do you make sure that you. 689 00:35:26,560 --> 00:35:30,760 Speaker 3: Are found and how do you ensure consumers stay loyal 690 00:35:30,800 --> 00:35:33,200 Speaker 3: to your product in that kind of environment? You know, 691 00:35:33,280 --> 00:35:36,200 Speaker 3: how do we plan to talk to consumers and engage 692 00:35:36,200 --> 00:35:39,799 Speaker 3: them so that everything they see does not feel like 693 00:35:39,840 --> 00:35:44,160 Speaker 3: it's artificial, but it does feel human in nature? So really, 694 00:35:44,160 --> 00:35:46,480 Speaker 3: how are we bringing the humanity back to what we 695 00:35:46,560 --> 00:35:50,719 Speaker 3: do every single day while leveraging technology to fuel our 696 00:35:50,800 --> 00:35:52,520 Speaker 3: growth and make us even better. 697 00:35:53,040 --> 00:35:54,640 Speaker 1: Let's make sure that this is going to happen. Then 698 00:35:54,680 --> 00:35:56,040 Speaker 1: who needs to be in the room? Then who needs 699 00:35:56,080 --> 00:35:58,160 Speaker 1: to be on stage to discuss this? We will work 700 00:35:58,200 --> 00:36:01,120 Speaker 1: on this, and of course we will have a conversation 701 00:36:01,160 --> 00:36:04,000 Speaker 1: about this in our next Board of Advisors meeting. I'm 702 00:36:04,000 --> 00:36:04,960 Speaker 1: really looking forward to this. 703 00:36:05,040 --> 00:36:06,080 Speaker 2: Yeah, looking forward to. 704 00:36:06,040 --> 00:36:09,239 Speaker 1: It, Dana. I think everybody now better understands that you 705 00:36:09,320 --> 00:36:12,719 Speaker 1: are a true leader who shows us that growth isn't 706 00:36:12,800 --> 00:36:17,400 Speaker 1: just about bigger numbers, but about bolder ideas, stronger values, 707 00:36:17,440 --> 00:36:21,000 Speaker 1: and for sure, unlocking the potential of people and brands. 708 00:36:21,280 --> 00:36:24,960 Speaker 1: Thank you so much, and if today's episode sparked new 709 00:36:25,000 --> 00:36:28,560 Speaker 1: ideas for you, subscribe to Possible Now and shared with 710 00:36:28,640 --> 00:36:30,799 Speaker 1: a colleague or a friend who needs a dose of 711 00:36:30,840 --> 00:36:34,759 Speaker 1: inspiration on what's possible. Dan, Thank you so much for 712 00:36:34,880 --> 00:36:38,279 Speaker 1: your candor, for your vision and your example. You're a 713 00:36:38,320 --> 00:36:40,919 Speaker 1: truer leader in our industry and I'm really looking forward 714 00:36:40,960 --> 00:36:43,680 Speaker 1: to see you back in Miami then in April, and 715 00:36:43,680 --> 00:36:46,120 Speaker 1: hopefully to see you in the meantime somewhere else. Thank 716 00:36:46,160 --> 00:36:47,080 Speaker 1: you so much for a time. 717 00:36:47,360 --> 00:36:51,800 Speaker 3: Thank you so much for being so generous with your platform. 718 00:36:52,040 --> 00:36:54,880 Speaker 1: Thanks for tuning in everyone. Once again, I'm your host, 719 00:36:54,960 --> 00:36:58,160 Speaker 1: Christian Moho. If you have a question or suggestion to me, 720 00:36:58,520 --> 00:37:02,680 Speaker 1: reach out, send me the m on LinkedIn. If you're 721 00:37:02,719 --> 00:37:05,840 Speaker 1: curious to learn more about Possible, sign up for our newsletter, 722 00:37:06,160 --> 00:37:07,880 Speaker 1: or if you want to join us at the Possible 723 00:37:07,920 --> 00:37:12,560 Speaker 1: Show in Miami, visit possibleevent dot com. Possible Now is 724 00:37:12,560 --> 00:37:16,799 Speaker 1: a co production of iHeartMedia and Possible. Our executive producers 725 00:37:16,840 --> 00:37:20,840 Speaker 1: are Ryan Martz and Yasmin Melandez. Our supervising producer is 726 00:37:20,920 --> 00:37:24,680 Speaker 1: Meretith Barnes. Special thanks to Colleen Lawrence mac from our 727 00:37:24,719 --> 00:37:28,880 Speaker 1: programming team. Our theme music is composed by Anthony Keatacoli. 728 00:37:29,480 --> 00:37:33,640 Speaker 1: For more podcasts from iHeart, visit the iHeart app Apple podcast, 729 00:37:34,000 --> 00:37:43,000 Speaker 1: or wherever you listen to your favorite shows.