WEBVTT - Why Emerging Markets Can Still Be a Good Bet

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<v Speaker 1>John Melton, how do you enjoy that king speech? There

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<v Speaker 1>were no tax cuts in it, so I figured it

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<v Speaker 1>might not have been for you.

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<v Speaker 2>It's true I had my popcorn ready, but all I

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<v Speaker 2>was doing was throwing it at the screen.

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<v Speaker 1>Oh all the disappointing, wasn't it. I'll tell you it's

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<v Speaker 1>really disappointed the leasehold lobbyists. You know, there's been this

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<v Speaker 1>big pilara, and.

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<v Speaker 3>Quite rightly about the way that the UK still has

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<v Speaker 3>this absurdly feudal type of property ownership, whereby instead of

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<v Speaker 3>instead of buying your house and then actually owning your house,

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<v Speaker 3>you think you buy your house, but instead of.

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<v Speaker 1>Actually owning it, all you have is a very very

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<v Speaker 1>long tenancies at lease hold, and then you have the

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<v Speaker 1>right to live, to occupy the house, live in, occupy

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<v Speaker 1>the house for maybe ninety nine years, maybe twenty five years.

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<v Speaker 1>You're really really lucky nine hundred and ninety nine years,

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<v Speaker 1>but you don't actually own it. The building and the

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<v Speaker 1>land belongs to somebody else. Nuts.

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<v Speaker 2>This always baffled me because obviously, coming from Scotland, that's

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<v Speaker 2>not the system up.

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<v Speaker 4>There, and things better in Scotland.

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<v Speaker 2>Modelly superior, yes, but no, but's it was weird kind

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<v Speaker 2>of coming down and then I mean, thankfully, by the

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<v Speaker 2>time I ended up buying a property down here, there

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<v Speaker 2>was the share of freehold saying in their first flat

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<v Speaker 2>in Kent was a share of freehold one in a

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<v Speaker 2>thwld block and that was absolutely fine because it was

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<v Speaker 2>basically the same as when we had the tenement in Glasgow.

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<v Speaker 2>It was a similar kind of arrangement. You all own

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<v Speaker 2>your bet and your chap in for the running course.

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<v Speaker 2>So the police hold things always seemed so just ridiculous,

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<v Speaker 2>and also nobhere else in the world has it. I

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<v Speaker 2>don't think no.

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<v Speaker 1>I mean, it's just it's a sort of hangover of

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<v Speaker 1>a feudal system, right, but it's really unpleasant for people

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<v Speaker 1>who think that they actually own their house or the flat,

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<v Speaker 1>and as many flats are lease hold the houses although

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<v Speaker 1>actually you know there are there are five million plus

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<v Speaker 1>houses homes should I say in the UK the release

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<v Speaker 1>old twenty percent of the housing stock and thirty percent

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<v Speaker 1>of those houses. So people think they own a house,

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<v Speaker 1>but they don't own a house. And then you get

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<v Speaker 1>stuck with all these things. You're at the mercy of

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<v Speaker 1>someone else when it comes to service charges and you know,

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<v Speaker 1>one of the things I noticed. One of the things

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<v Speaker 1>in the king speech about making things less horrible for

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<v Speaker 1>leaseholders is that the freeholder or managing agent, assuming this

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<v Speaker 1>all goes through, when they manage the building insurance, they're

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<v Speaker 1>not allowed to take a commission.

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<v Speaker 4>Can you they can take a commission.

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<v Speaker 1>In the first place.

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<v Speaker 2>Just incredible, I know.

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<v Speaker 1>And then there's ground rent. And obviously people have been

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<v Speaker 1>talking about ground rent for a while now because during

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<v Speaker 1>the very low interest rate period, the housing developers found

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<v Speaker 1>there's an absolutely amazing way to create a stream of income.

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<v Speaker 1>So you make new houses, build new houses, horrible new

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<v Speaker 1>houses in the main, or horrible new flats, whatever, and

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<v Speaker 1>then you make the leasehold. Then you attach a ground

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<v Speaker 1>rent to them, and you say that that ground rent

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<v Speaker 1>is going to escalator, is going to double every ten

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<v Speaker 1>years or whatever it is, or it's going to go

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<v Speaker 1>up with with TPI or RPI, etc. And then a

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<v Speaker 1>very low interest rate environment, that stream of cash is

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<v Speaker 1>incredibly valuable, so you flog it onto an investor somewhere,

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<v Speaker 1>and then when the lease holder suddenly wakes up and goes,

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<v Speaker 1>oh my god, this cost is outrageous and what do

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<v Speaker 1>you mean, I don't own the land, et cetera, et cetera.

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<v Speaker 1>They have to go and negotiate with some random investor

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<v Speaker 1>rather than with the housebuilder who sold them house. So

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<v Speaker 1>a lot of things that absolutely scandal has been for years.

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<v Speaker 1>So there is provision in the King speech to try

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<v Speaker 1>and improve it, but extraordinarily not to get rid of it,

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<v Speaker 1>just to improve it.

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<v Speaker 2>Yeah, I mean, I'm assuming that the it's because obviously

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<v Speaker 2>this has been going on for a while, and they

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<v Speaker 2>have stopped houses from being built with leasehold, haven't they,

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<v Speaker 2>Because it was a big that was a massive scandal

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<v Speaker 2>a few years ago.

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<v Speaker 1>Not Yet's that's in there, that's in the King speech

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<v Speaker 1>that they will prevent houses from being sold le sold.

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<v Speaker 1>And last year I think about one percent of new

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<v Speaker 1>built houses were sold lease sold.

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<v Speaker 4>At the peak.

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<v Speaker 1>In twenty sixteen, twenty seventeen something like that. It was

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<v Speaker 1>well over ten percent now.

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<v Speaker 4>But it's not possible.

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<v Speaker 5>Yeah, the.

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<v Speaker 1>It's speechless again. It doesn't happen very often.

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<v Speaker 2>It's just ragion. I mean, especially the house thing. The

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<v Speaker 2>house I mean people people generally have been aware that

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<v Speaker 2>flats can be lease hold, and there's an element there

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<v Speaker 2>where I guess you know a lot of people they

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<v Speaker 2>think that a flat isn't going to be there, you know,

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<v Speaker 2>place for life and all that sort of stuff. But

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<v Speaker 2>I do seem to remember the houses generally we're not

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<v Speaker 2>sold lease hold, and obviously there's something about the house.

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<v Speaker 2>It's different because basically houses are self contained unit. So

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<v Speaker 2>you're kind of like, how on earth can it be

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<v Speaker 2>the case that I only own the house for you know,

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<v Speaker 2>and in these cases it was one hundred and twenty

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<v Speaker 2>five years rather than the nine hundred ninety nine year least.

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<v Speaker 2>I mean, some British should have, you know. I mean

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<v Speaker 2>it comes back to this thing where you've got more

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<v Speaker 2>consumer rights if you buy a Telly than you do

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<v Speaker 2>when you buy a house. It's absolutely unbelievably wrong.

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<v Speaker 1>But you know, we're not long now and we're going

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<v Speaker 1>to be in a situation where an ordinary tenant has

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<v Speaker 1>more rights than a lease holder.

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<v Speaker 2>Yeah, that's good if you look.

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<v Speaker 1>At the other stuff that was in the king speech.

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<v Speaker 1>But the Rental Reform Bill et cetera says that do

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<v Speaker 1>you know, we get to that landlords aren't going to

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<v Speaker 1>be able to refuse, families aren't going to be able

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<v Speaker 1>to refuse.

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<v Speaker 4>Pets, et cetera.

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<v Speaker 1>Et cetera. But I was reading a Witch magazine report

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<v Speaker 1>on leasehold from a few years ago, which said that

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<v Speaker 1>sometimes there's a clause in the lease your long least

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<v Speaker 1>that you think in the house that you think you own,

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<v Speaker 1>that says that you can't have a pet. And what

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<v Speaker 1>they found a case where someone was charged two hundred

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<v Speaker 1>and fifty four pounds to be allowed to keep their

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<v Speaker 1>dog in what they believed to be their own house.

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<v Speaker 2>Yeah, no, I've seen that. I was recently helping Someboday

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<v Speaker 2>host and that is that exact thing came up. The

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<v Speaker 2>person had pets, and this was the buyer properly. Again,

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<v Speaker 2>it was a kin, a sort of a houts rather

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<v Speaker 2>than a fly, and you'd be allowed to and in

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<v Speaker 2>the terms of the lease. But then there's also things

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<v Speaker 2>like not being able to hang out washing it when

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<v Speaker 2>the in certain parts, you know, especially with fly. I mean,

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<v Speaker 2>I get that there's a sort of old fashion thing

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<v Speaker 2>about having you know, jumples hanging on your balcony and

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<v Speaker 2>this looks a bit you know, scruffy or whatever, but yeah, exactly,

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<v Speaker 2>it's it's just unbelievable.

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<v Speaker 1>Well, the one that I'm interested in and at the moment,

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<v Speaker 1>in terms of you know, is that does a tenant

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<v Speaker 1>have more power than a leaseholder? Is it? One of

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<v Speaker 1>the things that Labor has been talking about is saying

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<v Speaker 1>that under rental reform, landlords won't be able to prevent

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<v Speaker 1>tenants making alterations to the interiors of houses. And I

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<v Speaker 1>don't know about the exteriors, but you know, of course

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<v Speaker 1>leaseholders can't probably walls around the place, can't build conservatory,

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<v Speaker 1>cutbul is, shed, cant or anything like that without going

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<v Speaker 1>to the freeholder and adultsking. So you know, here's that

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<v Speaker 1>really interesting and shift in balance anyway, scandalous, remain scandalous,

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<v Speaker 1>that things are getting better, will get better, but surely

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<v Speaker 1>a much better thing to do, listen to me, governments,

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<v Speaker 1>A much better thing to do would be simply to

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<v Speaker 1>get rid of the whole thing and replace it with

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<v Speaker 1>common hold or as John says, share freeholder of share freehold,

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<v Speaker 1>which works perfectly well, and why wouldn't it.

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<v Speaker 2>And obviously, if you're a buyer, just don't buy one

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<v Speaker 2>any these things.

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<v Speaker 1>Just don't buy one, literally, don't buy one. And whatever

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<v Speaker 1>you do, don't buy one without or don't buy anything

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<v Speaker 1>without really asking all these questions, because of course people

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<v Speaker 1>don't know the questions to ask, do they? I mean,

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<v Speaker 1>why would you think when you went by a new

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<v Speaker 1>help that would not really belong to you? And why

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<v Speaker 1>would you think that your ground that would be this

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<v Speaker 1>thing called ground rent that would go up and up

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<v Speaker 1>onever every year? And why would it ever occur to

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<v Speaker 1>you that the person who old the land underneath you

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<v Speaker 1>was also the person taking commission on your insurance premians.

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<v Speaker 1>I mean, for heaven's sake, you know you have to

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<v Speaker 1>know the questions to ask, right, why would you know

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<v Speaker 1>to ask those? So you know, ask a lot of questions.

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<v Speaker 1>But in the end, don't buy the stuff. Don't buy

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<v Speaker 1>the stuff. And as ever, the way to change things

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<v Speaker 1>is to put pressure on the providers to produce something different, Right, John,

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<v Speaker 1>give me a personal finance tip for the week gone. Well,

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<v Speaker 1>it's a good one, a really good one.

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<v Speaker 2>This is one of your classic ones. It's uh. People

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<v Speaker 2>are the house builders are offloading those sticky last few

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<v Speaker 2>houses on the plot, then they need to get read

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<v Speaker 2>off and they offer massive incentives. In fact, call the

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<v Speaker 2>one for a bloomberg, colleagues. I think one in five

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<v Speaker 2>houses now up from one in ten about a year ago,

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<v Speaker 2>is coming with a free bet and among those freebies

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<v Speaker 2>occasionally as much as a Tesla get a free car

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<v Speaker 2>when you buy a house, John, Yes.

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<v Speaker 1>Do you want to rethink the word freebies?

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<v Speaker 2>No, it's a free car. I mean what I'm just

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<v Speaker 2>I'm buying a house and you know I'm getting like

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<v Speaker 2>forty grand worth of Tesla throwing in surely because the

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<v Speaker 2>house builders are nice people.

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<v Speaker 1>Yeah, I don't like the house builders, so I don't

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<v Speaker 1>believe that. Do you know what I think?

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<v Speaker 2>What do you think, ma'am?

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<v Speaker 1>I think you should say no, thank you very much.

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<v Speaker 1>I don't want a Tesla. I have a perfectly good

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<v Speaker 1>car of my own already, but I would like it's

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<v Speaker 1>for you to take forty grand off the price of

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<v Speaker 1>La Grabbians. Thank you very much.

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<v Speaker 2>That's genius.

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<v Speaker 1>Yeah, yeah, keep your Tesla.

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<v Speaker 4>I'll take you the discount.

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<v Speaker 5>It's true.

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<v Speaker 2>Why would you ever buy a Tesla with our mortgage?

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<v Speaker 4>Exactly?

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<v Speaker 1>That's exactly it. What you're doing is buying a Tesla

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<v Speaker 1>with a market I suppose some people do do that. Now, look,

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<v Speaker 1>this is not the first time this has happened. Right,

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<v Speaker 1>we predicted this. We said you and I in that

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<v Speaker 1>podcast a while back were possibly in the column or something.

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<v Speaker 1>We said, you'll know that things are getting nasty for

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<v Speaker 1>the housebuilders when they start to offer you a free

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<v Speaker 1>car because it happened. It happened. I was just checking

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<v Speaker 1>to see when it last happened, to make sure that

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<v Speaker 1>you and I don't weren't making stuff up because we

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<v Speaker 1>don't like to do that. That's absolutely true that in

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<v Speaker 1>two thousand and eight, the obvious year, several developers were

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<v Speaker 1>giving giving away, giving away free coas with houses, and

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<v Speaker 1>it was also the case in the US. For a

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<v Speaker 1>found a particular case in the Midwest where if you

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<v Speaker 1>bought one of their horrible houses or maybe nice houses,

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<v Speaker 1>I don't know. American houses often look much nicer than

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<v Speaker 1>our houses, you got a free Toyota Prius. Welcome to

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<v Speaker 1>Maren Talk to Money, the podcast in which people who

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<v Speaker 1>know the markets explain the markets, and marin Sunset Web.

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<v Speaker 1>This week my conversation with Jonathan and Sante, fund manager

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<v Speaker 1>at Chakara Investments. Jonathan started with Jacara Investments this year

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<v Speaker 1>after taking a break from the industry in twenty nineteen.

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<v Speaker 1>Before that, if you worked at Stewart Investors for fifteen

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<v Speaker 1>years now Jakara, if you've not heard of. It used

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<v Speaker 1>to be called Coopland Cardiff until August of this year.

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<v Speaker 1>I spoke to Jonathan few days before the launch for

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<v Speaker 1>his new fund, the Jakara Global Emerging Markets Opportunity Fund,

0:11:01.240 --> 0:11:03.560
<v Speaker 1>which he is going to have hold twenty to thirties

0:11:03.600 --> 0:11:07.600
<v Speaker 1>dogs and long term growth opportunities, hy quality growth opportunities.

0:11:07.760 --> 0:11:09.560
<v Speaker 1>He's going to manage that along with the team of

0:11:09.679 --> 0:11:12.320
<v Speaker 1>Paul that he brought over with him from Stuart Investor.

0:11:12.679 --> 0:11:14.359
<v Speaker 1>So here is our conversation.

0:11:15.880 --> 0:11:17.960
<v Speaker 4>Jonathan, thank you so much for joining us today.

0:11:18.160 --> 0:11:19.360
<v Speaker 5>Oh thanks for asking me.

0:11:19.800 --> 0:11:20.000
<v Speaker 1>Now.

0:11:20.040 --> 0:11:22.360
<v Speaker 4>You and I haven't talked for a long time because

0:11:22.400 --> 0:11:25.200
<v Speaker 4>you've been out of the industry for a while. So

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<v Speaker 4>I wonder if we can just start by talking about

0:11:27.840 --> 0:11:30.560
<v Speaker 4>why you've come back. Yeah, we'll put you back into

0:11:30.600 --> 0:11:32.280
<v Speaker 4>this rather grubby industry.

0:11:32.400 --> 0:11:34.920
<v Speaker 5>It's interesting for me personally because I love the job

0:11:35.000 --> 0:11:37.320
<v Speaker 5>of analyzing and looking at companies, and I love that

0:11:37.440 --> 0:11:40.400
<v Speaker 5>aspect and I always enjoyed it. I think when you've worked,

0:11:40.480 --> 0:11:42.400
<v Speaker 5>or i'd worked before, you have to be quite careful

0:11:42.400 --> 0:11:46.520
<v Speaker 5>about where you end up looking after clients' money. So

0:11:46.640 --> 0:11:49.599
<v Speaker 5>I was looking, certainly for a couple of years for

0:11:50.200 --> 0:11:53.199
<v Speaker 5>a place where I thought that I could fit. And secondly,

0:11:53.200 --> 0:11:56.600
<v Speaker 5>my old team became available, and I know I've known

0:11:56.640 --> 0:11:59.040
<v Speaker 5>these people for a long time, and that was really

0:11:59.400 --> 0:12:01.480
<v Speaker 5>what entice because I thought we could do something really

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<v Speaker 5>very good for our closky.

0:12:02.679 --> 0:12:05.480
<v Speaker 4>It was finding somewhere where you felt that you could fit.

0:12:05.640 --> 0:12:07.480
<v Speaker 4>And also you could bring your old team with you,

0:12:07.600 --> 0:12:09.440
<v Speaker 4>so no need to get to know what train any

0:12:09.440 --> 0:12:11.080
<v Speaker 4>new people anything dull like that.

0:12:11.440 --> 0:12:15.319
<v Speaker 5>Yeah, we've been together for fifteen years, some of us,

0:12:14.679 --> 0:12:17.880
<v Speaker 5>and we know each other, we know our strengths and

0:12:17.880 --> 0:12:20.559
<v Speaker 5>our weaknesses, and we just hit the ground running, which

0:12:21.000 --> 0:12:23.520
<v Speaker 5>was very important. But also I think the place was

0:12:23.600 --> 0:12:25.640
<v Speaker 5>very important. I think I prefer small groups of people

0:12:25.720 --> 0:12:29.120
<v Speaker 5>to large institutional setups, and that's what we had my

0:12:29.200 --> 0:12:32.199
<v Speaker 5>last job, although we were inside a very large institutional setup,

0:12:33.080 --> 0:12:34.360
<v Speaker 5>and so it had to be a place where you

0:12:34.360 --> 0:12:36.040
<v Speaker 5>felt that you could preserve that or where we felt

0:12:36.080 --> 0:12:38.520
<v Speaker 5>or I felt we could preserve that and just you know,

0:12:38.800 --> 0:12:40.880
<v Speaker 5>be given autonomy to invest.

0:12:41.160 --> 0:12:44.920
<v Speaker 4>Okay, so a team will work autonomously and inside the

0:12:44.960 --> 0:12:46.079
<v Speaker 4>structure of Chakara.

0:12:46.200 --> 0:12:49.160
<v Speaker 5>Yes, and Chika is a very small company, and so

0:12:49.240 --> 0:12:51.360
<v Speaker 5>that is what was very attractive to me. You know,

0:12:51.440 --> 0:12:54.160
<v Speaker 5>the owners, there's you know, three or four main owners.

0:12:54.200 --> 0:12:56.720
<v Speaker 5>I sit a meter away from them. You know, if

0:12:56.720 --> 0:12:59.880
<v Speaker 5>we've got any issues, I can ask and we will

0:12:59.920 --> 0:13:01.959
<v Speaker 5>be come owners too. And I contrast that with a

0:13:02.040 --> 0:13:04.959
<v Speaker 5>very large organization, which you know is fine for other people,

0:13:05.000 --> 0:13:07.679
<v Speaker 5>but for me, I find that sort of personal interaction

0:13:07.960 --> 0:13:09.160
<v Speaker 5>a lot more meaningful.

0:13:09.480 --> 0:13:12.600
<v Speaker 4>Okay, well, let's talk down about what type of investing

0:13:12.640 --> 0:13:15.000
<v Speaker 4>you and your team are going to bring to Chikara.

0:13:15.400 --> 0:13:17.320
<v Speaker 4>I know a little bit about your history as an investor.

0:13:17.600 --> 0:13:19.200
<v Speaker 4>What is it that makes what you and your team

0:13:19.240 --> 0:13:20.959
<v Speaker 4>do slightly different to what other people do?

0:13:21.480 --> 0:13:24.000
<v Speaker 5>Yeah, well, I think the background has We've been fortunate

0:13:24.080 --> 0:13:25.760
<v Speaker 5>enough to learn from people that are very.

0:13:25.679 --> 0:13:28.239
<v Speaker 4>Good at it, yeah, from the grades, and we were able.

0:13:28.040 --> 0:13:32.119
<v Speaker 5>To absorb that and evolve it in some small measure ourselves.

0:13:32.240 --> 0:13:34.360
<v Speaker 5>And we have very strong beliefs about what we're doing.

0:13:35.040 --> 0:13:38.840
<v Speaker 5>We're very long term. We're very focused on the evolution

0:13:39.040 --> 0:13:42.199
<v Speaker 5>of hundreds of millions of people in the developing world

0:13:42.720 --> 0:13:44.720
<v Speaker 5>and then getting richer. It's something you don't hear about

0:13:45.520 --> 0:13:48.560
<v Speaker 5>then getting access to more opportunities, and that's still happening

0:13:48.840 --> 0:13:51.520
<v Speaker 5>and probably will happen in the next ten or twenty years.

0:13:51.960 --> 0:13:54.960
<v Speaker 5>And then we're very focused on the sorts of companies

0:13:54.960 --> 0:13:56.840
<v Speaker 5>that we will give our clients money to in our

0:13:56.880 --> 0:13:58.720
<v Speaker 5>own money to in the long term, and they are

0:13:58.720 --> 0:14:01.480
<v Speaker 5>a very small number of companies that we feel comfortable

0:14:01.720 --> 0:14:04.240
<v Speaker 5>in that area giving our clients money to. So I

0:14:04.240 --> 0:14:07.480
<v Speaker 5>think the difference is this very small number of companies

0:14:07.480 --> 0:14:09.800
<v Speaker 5>and the fact and the beliefs that we have about investing.

0:14:10.360 --> 0:14:12.559
<v Speaker 4>Yeah, I want to talk a lot about those companies,

0:14:12.600 --> 0:14:16.120
<v Speaker 4>but let's talk briefly first about the emerging markets background.

0:14:16.240 --> 0:14:19.120
<v Speaker 4>Today we don't talk enough about how much richer people

0:14:19.160 --> 0:14:22.440
<v Speaker 4>are getting in this huge variety of countries. Actually, people

0:14:22.440 --> 0:14:24.520
<v Speaker 4>talk about emerging markets are kind of a morphous blob,

0:14:24.560 --> 0:14:26.920
<v Speaker 4>and of course there's absolutely nothing of the sort. So

0:14:27.000 --> 0:14:28.800
<v Speaker 4>let's talk about a little bit about the background of

0:14:28.800 --> 0:14:30.640
<v Speaker 4>that and why is it emerging markets as so much

0:14:30.680 --> 0:14:33.280
<v Speaker 4>more attractive to you than developed markets.

0:14:34.160 --> 0:14:36.880
<v Speaker 5>I think the distinction has broken down to some degree

0:14:36.920 --> 0:14:39.080
<v Speaker 5>and between developed and emerging. So that may not be

0:14:39.160 --> 0:14:42.480
<v Speaker 5>very helpful, but the last twelve years I've spent telling

0:14:42.560 --> 0:14:45.120
<v Speaker 5>clients that the distinction was breaking down because at the

0:14:45.120 --> 0:14:48.000
<v Speaker 5>company level, some of the best emerging market companies are

0:14:48.000 --> 0:14:49.920
<v Speaker 5>in the developed world, and some of the best developed

0:14:49.920 --> 0:14:52.760
<v Speaker 5>book but guess what they realize is growth over there,

0:14:52.800 --> 0:14:56.200
<v Speaker 5>so they've gone in. So I think that distinction emerging

0:14:56.240 --> 0:14:59.960
<v Speaker 5>markets was a marketing idea penned by the investment industry.

0:15:00.440 --> 0:15:03.040
<v Speaker 5>Often you find that those are not very good investment ideas,

0:15:03.320 --> 0:15:05.120
<v Speaker 5>and what we tried to do was make them a

0:15:05.160 --> 0:15:07.480
<v Speaker 5>good of it, impose the sort of investment discipline that

0:15:07.520 --> 0:15:10.280
<v Speaker 5>would kind of ensure that ensure that they would be

0:15:10.440 --> 0:15:13.120
<v Speaker 5>that it could make acceptable returns for our clients. So

0:15:13.160 --> 0:15:15.960
<v Speaker 5>I think that the distinction is breaking down. Firstly. Secondly, though,

0:15:15.960 --> 0:15:19.800
<v Speaker 5>emerginy markets had a pretty bad, pretty mediocre decade, and

0:15:20.080 --> 0:15:22.120
<v Speaker 5>we think, we have written a paper and why we

0:15:22.160 --> 0:15:24.120
<v Speaker 5>think that is we think it was a governance failure

0:15:24.560 --> 0:15:27.160
<v Speaker 5>and we think that the index emerginy Market INDETS was

0:15:27.240 --> 0:15:30.240
<v Speaker 5>never built for investors. It's built as a unit of measurement.

0:15:30.920 --> 0:15:32.560
<v Speaker 4>When you say governance failure, what do you mean.

0:15:32.920 --> 0:15:36.200
<v Speaker 5>Well, you noticed back in really twenty ten eleven that

0:15:36.480 --> 0:15:38.680
<v Speaker 5>at the top level the leaderships were changing. So the

0:15:38.720 --> 0:15:41.960
<v Speaker 5>emerging market pitch, if you like, was in the eighties,

0:15:41.960 --> 0:15:45.720
<v Speaker 5>has said pen by the funds management industry, was that

0:15:45.880 --> 0:15:48.360
<v Speaker 5>essentially governance improves in some of these countries after the

0:15:48.360 --> 0:15:49.440
<v Speaker 5>Second World War, and.

0:15:49.400 --> 0:15:51.840
<v Speaker 4>When you say governance you referring to political governance or

0:15:51.920 --> 0:15:52.640
<v Speaker 4>corporate governance.

0:15:52.640 --> 0:15:55.640
<v Speaker 5>A good question. I think the first leads to the second.

0:15:55.840 --> 0:15:58.560
<v Speaker 5>So there's an improvement in governance after the Second World War,

0:15:58.600 --> 0:16:03.000
<v Speaker 5>the end of communism are eyed and the Dangiopling Report

0:16:03.040 --> 0:16:06.920
<v Speaker 5>reforms in China, and you get better growth, and so

0:16:06.960 --> 0:16:10.080
<v Speaker 5>there's an opportunity all of a sudden, you get better governance.

0:16:10.080 --> 0:16:13.000
<v Speaker 5>So there's more companies that might actually be able through

0:16:13.000 --> 0:16:16.200
<v Speaker 5>which you might be able to access that or opportunity.

0:16:16.760 --> 0:16:18.960
<v Speaker 5>And that improvement means that you should buy equities, because

0:16:19.000 --> 0:16:22.240
<v Speaker 5>equities are a growth. That was the idea behind it.

0:16:22.480 --> 0:16:25.280
<v Speaker 5>That was the marketing pitch, if you like. There's a

0:16:25.360 --> 0:16:28.120
<v Speaker 5>number of problems with that. First, the history doesn't go

0:16:28.200 --> 0:16:30.800
<v Speaker 5>in five year fu management bonus cycles. It seems to

0:16:30.880 --> 0:16:34.120
<v Speaker 5>operate in centuries and millennia. And so you've got you've

0:16:34.160 --> 0:16:36.360
<v Speaker 5>got countries that with very interested in history, that are

0:16:36.360 --> 0:16:38.880
<v Speaker 5>re emerging actually in many cases from being having been

0:16:39.000 --> 0:16:42.160
<v Speaker 5>very dominant countries a thousand years ago. And those processes

0:16:42.160 --> 0:16:44.320
<v Speaker 5>are a lot slower than the average from manager would like,

0:16:44.560 --> 0:16:46.520
<v Speaker 5>and they're cyclical, they don't go in the straight line.

0:16:46.840 --> 0:16:48.680
<v Speaker 5>And the second, as the seven twenty ten was that

0:16:48.720 --> 0:16:50.840
<v Speaker 5>we noticed that governance was going backwards at the top level,

0:16:50.840 --> 0:16:53.800
<v Speaker 5>so he had changes of leadership in places like Turkey

0:16:54.880 --> 0:16:58.280
<v Speaker 5>and South Africa for a few and then ultimately in

0:16:58.360 --> 0:17:02.800
<v Speaker 5>China where you had to question whether the rights of

0:17:02.840 --> 0:17:06.160
<v Speaker 5>shareholders were going to be more or less undermined going

0:17:06.160 --> 0:17:07.960
<v Speaker 5>forward in the next ten years. So we had a

0:17:08.000 --> 0:17:11.000
<v Speaker 5>problem that far back with it, and what that meant

0:17:11.000 --> 0:17:13.320
<v Speaker 5>at the company level is that the companies that we

0:17:13.359 --> 0:17:16.680
<v Speaker 5>would find to be acceptable, they're refewering them. The other

0:17:16.680 --> 0:17:18.879
<v Speaker 5>beauty of emerging markets was that if you had this

0:17:18.920 --> 0:17:21.760
<v Speaker 5>governance improvement, there would be more and more companies to

0:17:21.800 --> 0:17:23.399
<v Speaker 5>invest in that would be listing. You'd have a very

0:17:23.440 --> 0:17:25.919
<v Speaker 5>dynamic sort of positive But because if the governance at

0:17:25.920 --> 0:17:29.119
<v Speaker 5>the top level is deteriorating, then the companies available become

0:17:29.160 --> 0:17:30.800
<v Speaker 5>fewer and fewer for us. So we had to do

0:17:30.840 --> 0:17:33.480
<v Speaker 5>a number of things about that told everybody we started

0:17:33.480 --> 0:17:35.800
<v Speaker 5>looking more globally for businesses because of the world is

0:17:35.840 --> 0:17:37.800
<v Speaker 5>merging anyway, so you might have the governance and the

0:17:37.840 --> 0:17:41.160
<v Speaker 5>brands in a global company that has been in emerging

0:17:41.600 --> 0:17:45.160
<v Speaker 5>in developing economies for decades, and we found them all

0:17:45.160 --> 0:17:48.720
<v Speaker 5>over the place. Actually and we close their funds as well.

0:17:48.880 --> 0:17:52.400
<v Speaker 5>So in twenty thirteen we put a front end load

0:17:52.440 --> 0:17:55.440
<v Speaker 5>on our pool funds, which were very popular, and we

0:17:55.480 --> 0:17:58.520
<v Speaker 5>started to give the money back. And part of that

0:17:58.720 --> 0:18:02.120
<v Speaker 5>was that the opportunities are gett less. The obviousies are more.

0:18:02.320 --> 0:18:04.600
<v Speaker 5>I'd love to run more money for you, but we're

0:18:04.640 --> 0:18:06.880
<v Speaker 5>not going to go down the quality scale in terms

0:18:06.880 --> 0:18:08.720
<v Speaker 5>of companies are going to buy and the opportunity. We

0:18:08.760 --> 0:18:11.320
<v Speaker 5>think that the government's getting worse. So I think that's

0:18:11.359 --> 0:18:12.639
<v Speaker 5>been the problem for ten years.

0:18:12.880 --> 0:18:14.760
<v Speaker 4>And it's an interesting when, isn't it, Because the industry

0:18:14.800 --> 0:18:18.840
<v Speaker 4>had to learn again that GDP growth doesn't automatically transfer

0:18:18.880 --> 0:18:21.960
<v Speaker 4>into an equity bill market. And I'm still reading even

0:18:22.080 --> 0:18:24.320
<v Speaker 4>now after I don't know how many cycles of this,

0:18:24.400 --> 0:18:26.600
<v Speaker 4>I'm still reading papers that tell us tell me but

0:18:26.880 --> 0:18:29.000
<v Speaker 4>because there's economic growth in the country, there will be

0:18:29.000 --> 0:18:31.080
<v Speaker 4>a top market boom and said country and it's simply

0:18:31.119 --> 0:18:33.960
<v Speaker 4>not true, because of governance issues, because of evaluation issues,

0:18:34.000 --> 0:18:35.720
<v Speaker 4>with all these things that we've been discussing.

0:18:36.000 --> 0:18:38.439
<v Speaker 5>Yeah, the pie gets bigger, but who benefits? Yeah, so

0:18:38.520 --> 0:18:39.720
<v Speaker 5>if you're not going to be one of the people

0:18:39.760 --> 0:18:41.320
<v Speaker 5>that benefits, so your clients are going to benefit. It

0:18:41.359 --> 0:18:43.720
<v Speaker 5>doesn't matter how big the pie is. Yeah, some societies

0:18:43.760 --> 0:18:46.679
<v Speaker 5>are set up for reasons of history, to benefit a

0:18:46.760 --> 0:18:50.480
<v Speaker 5>very small number of people. In fact, arguably the whole

0:18:50.960 --> 0:18:52.920
<v Speaker 5>reason countries are poor. And I've spent my whole life,

0:18:53.000 --> 0:18:55.560
<v Speaker 5>having grown up in Ghana in the seventies, I've spent

0:18:55.600 --> 0:18:57.800
<v Speaker 5>my whole life wondering about this. The whole reason people

0:18:57.960 --> 0:18:59.680
<v Speaker 5>these countries are poor after the Second World War is

0:18:59.680 --> 0:19:02.320
<v Speaker 5>because a small group of people decided not to share

0:19:02.320 --> 0:19:06.159
<v Speaker 5>opportunity with the rest. It's sufficient opportunity, right, You give opportunity,

0:19:06.160 --> 0:19:09.120
<v Speaker 5>then the economy grows bigger. If you give access to education,

0:19:09.280 --> 0:19:13.400
<v Speaker 5>access to the jobs market, access to healthcare, and guess what,

0:19:13.480 --> 0:19:15.480
<v Speaker 5>You're going to have more people that are viable and

0:19:15.720 --> 0:19:18.240
<v Speaker 5>are productive. So I think that that the emergency markets.

0:19:18.480 --> 0:19:21.480
<v Speaker 5>Although the initial said marketing pitch where the things are

0:19:21.480 --> 0:19:23.719
<v Speaker 5>getting better and they it appeared to be, Actually it

0:19:23.760 --> 0:19:26.520
<v Speaker 5>was a failure post World War two and post the

0:19:26.560 --> 0:19:29.919
<v Speaker 5>colonial sort of the era that led to that opportunity.

0:19:30.040 --> 0:19:31.520
<v Speaker 5>So the park can be as big as you like,

0:19:31.600 --> 0:19:34.680
<v Speaker 5>but you might not have access to it in many

0:19:34.720 --> 0:19:36.800
<v Speaker 5>of these countries. And that's why we spend so much

0:19:36.800 --> 0:19:38.560
<v Speaker 5>time thinking about the who we're giving our money to

0:19:39.080 --> 0:19:40.320
<v Speaker 5>in these countries.

0:19:39.920 --> 0:19:42.280
<v Speaker 4>And you feel you're part of you coming back to

0:19:42.280 --> 0:19:44.440
<v Speaker 4>the market now, do you feel that there's an improvement

0:19:44.440 --> 0:19:46.760
<v Speaker 4>in governance across the board that you can now open

0:19:46.840 --> 0:19:48.520
<v Speaker 4>up opportunities for funds like kills.

0:19:48.600 --> 0:19:51.520
<v Speaker 5>I feel like the deterioration stopped, so that's something. And

0:19:51.560 --> 0:19:53.800
<v Speaker 5>there are a very small number of companies where I

0:19:53.800 --> 0:19:56.679
<v Speaker 5>think we can make acceptable returns for ourselves and our clients.

0:19:56.960 --> 0:19:59.720
<v Speaker 5>I won't go further than that. I'm not I said

0:19:59.720 --> 0:20:02.720
<v Speaker 5>I was fashioned in Scottish fund management. I'm not a

0:20:02.760 --> 0:20:04.399
<v Speaker 5>person that we're not the people that go out there

0:20:04.400 --> 0:20:07.160
<v Speaker 5>and buying this drum. I think for me, I can

0:20:07.160 --> 0:20:09.639
<v Speaker 5>put my own money into it now because there's accepta

0:20:09.680 --> 0:20:12.879
<v Speaker 5>and I don't have to look as much globally for businesses.

0:20:13.320 --> 0:20:16.439
<v Speaker 5>So I think there's an acceptable set of returns that

0:20:16.440 --> 0:20:18.639
<v Speaker 5>can be made in the next decade with quite. We

0:20:19.000 --> 0:20:22.320
<v Speaker 5>don't with quite, you know, with not too much improvement.

0:20:22.840 --> 0:20:25.280
<v Speaker 5>We try not to make investment decisions for clients and

0:20:25.280 --> 0:20:28.480
<v Speaker 5>ourselves on the basis that politicians are going to act

0:20:28.920 --> 0:20:31.560
<v Speaker 5>in the interests of the whole. We try not to

0:20:31.560 --> 0:20:34.880
<v Speaker 5>do that because we haven't seen that for decades anywhere,

0:20:34.920 --> 0:20:38.040
<v Speaker 5>actually almost anywhere, So we try not to do that,

0:20:38.440 --> 0:20:42.159
<v Speaker 5>but just with the deterioration stopping. For example, you know,

0:20:42.160 --> 0:20:43.920
<v Speaker 5>a few years ago you had the head of Samsung

0:20:44.560 --> 0:20:47.879
<v Speaker 5>and the leader of Samson going to prison. That is

0:20:47.920 --> 0:20:51.480
<v Speaker 5>an improvement. You've had the replacement of leadership in South Africa.

0:20:52.040 --> 0:20:54.720
<v Speaker 5>You've had a leader in India who is able to

0:20:54.760 --> 0:20:58.480
<v Speaker 5>galvanize some aspects of that society so that the opportunity

0:20:58.480 --> 0:21:01.280
<v Speaker 5>that was always present in India might be realized. Although

0:21:01.280 --> 0:21:04.040
<v Speaker 5>there's always risk. So there are some improvements going on

0:21:04.440 --> 0:21:07.239
<v Speaker 5>and there are some that are standing still. I think

0:21:07.320 --> 0:21:12.680
<v Speaker 5>people have the idea that an authoritarian regime will allow

0:21:12.720 --> 0:21:15.760
<v Speaker 5>you to make very good returns over the long term

0:21:15.880 --> 0:21:18.800
<v Speaker 5>in an index of equity. I think that's been put

0:21:18.840 --> 0:21:21.679
<v Speaker 5>to bed again in many countries. I remember going to

0:21:21.760 --> 0:21:25.639
<v Speaker 5>Ukraine fifty eight years ago and it was a huge country,

0:21:25.720 --> 0:21:28.400
<v Speaker 5>huge resource opportunity, but there was no governance at all.

0:21:29.000 --> 0:21:31.639
<v Speaker 5>And you know places that I guess like Russia has

0:21:31.640 --> 0:21:34.600
<v Speaker 5>shown that time and time again that it doesn't matter

0:21:34.640 --> 0:21:37.560
<v Speaker 5>that if the governance is bad so and authoritarian regimes

0:21:37.600 --> 0:21:39.439
<v Speaker 5>tend to act in their own interest even more than

0:21:39.440 --> 0:21:43.560
<v Speaker 5>democratic politicians because the downside for the mcgraty arguably. So

0:21:43.640 --> 0:21:45.879
<v Speaker 5>I think there's recognition of those things, which is great

0:21:46.400 --> 0:21:49.200
<v Speaker 5>because that's something that what didn't exist five years ago.

0:21:49.520 --> 0:21:53.959
<v Speaker 5>There was too much optimism about authoritarianism, and there are

0:21:53.960 --> 0:21:57.960
<v Speaker 5>even some apologies for it now. It's not that I'm

0:21:58.000 --> 0:22:01.000
<v Speaker 5>criticizing those regimes per se. They have their own history,

0:22:01.640 --> 0:22:04.919
<v Speaker 5>they have their own path that they've taken. I fortunately

0:22:04.920 --> 0:22:07.080
<v Speaker 5>have to ask a much more narrow question, easier question

0:22:07.119 --> 0:22:09.760
<v Speaker 5>to answer, which is how will I benefit from my clients?

0:22:10.400 --> 0:22:12.639
<v Speaker 5>So it's much it's a much simpler question to answer

0:22:12.680 --> 0:22:16.679
<v Speaker 5>than sort of judging and analyzing westernized subjective on a

0:22:16.760 --> 0:22:19.720
<v Speaker 5>history that's thousands of years old. It's more how will

0:22:19.720 --> 0:22:20.800
<v Speaker 5>I benefit in the next ten.

0:22:21.160 --> 0:22:23.600
<v Speaker 4>What happens to the companies? Before we start talking about

0:22:23.600 --> 0:22:25.040
<v Speaker 4>the types of companies that you look for, because I

0:22:25.040 --> 0:22:27.640
<v Speaker 4>think that's probably the most interesting bit, Let's just zoom

0:22:27.640 --> 0:22:29.760
<v Speaker 4>out a little to the global economy, because this is

0:22:29.760 --> 0:22:32.399
<v Speaker 4>a pretty brave time to be coming back into the market,

0:22:32.440 --> 0:22:35.720
<v Speaker 4>to look at the global markets and the global economic environment,

0:22:35.800 --> 0:22:39.439
<v Speaker 4>global geopolitical environment in January and say, you know what

0:22:39.440 --> 0:22:41.359
<v Speaker 4>I'm going I'm going to dive right back into this

0:22:41.600 --> 0:22:44.679
<v Speaker 4>now probably what is one of the biggest inflection points

0:22:44.680 --> 0:22:47.400
<v Speaker 4>that markets and economies have seen in our lifetimes. Right,

0:22:47.960 --> 0:22:52.320
<v Speaker 4>it's with the inflation environment, the interest rate environment, deglobalization,

0:22:52.400 --> 0:22:54.840
<v Speaker 4>all these things that we talk about constantly on this podcast.

0:22:55.040 --> 0:22:58.119
<v Speaker 4>Right the next and ten years, look they look tough.

0:22:58.119 --> 0:23:00.200
<v Speaker 5>Yeah, said, there's a number of things. Firstly, are our

0:23:00.480 --> 0:23:02.680
<v Speaker 5>approach to investing means that we always do better when

0:23:02.720 --> 0:23:06.760
<v Speaker 5>things are tough for clients. So I always say to clients,

0:23:07.160 --> 0:23:09.800
<v Speaker 5>our business was built off of misery. So the first

0:23:09.920 --> 0:23:12.560
<v Speaker 5>of the tech bust in two thousand, where Angus was,

0:23:12.800 --> 0:23:15.200
<v Speaker 5>as far as I understood, was the only prime manager,

0:23:15.240 --> 0:23:17.800
<v Speaker 5>it didn't lose significant amounts of client capital.

0:23:17.480 --> 0:23:20.240
<v Speaker 4>Angus Tunneck by the way, for listeners not familiar with

0:23:20.240 --> 0:23:20.880
<v Speaker 4>the history.

0:23:20.680 --> 0:23:24.160
<v Speaker 5>Here, yeah sorry. And the global financial crisis where we

0:23:24.359 --> 0:23:26.760
<v Speaker 5>once again showed that we lost capital, but far less

0:23:26.800 --> 0:23:29.880
<v Speaker 5>than everybody else. So bad times aren't necessarily the way

0:23:29.920 --> 0:23:32.760
<v Speaker 5>that we approach investment aren't necessarily bad times for us.

0:23:33.040 --> 0:23:36.119
<v Speaker 5>There are times to you know, not prove that you

0:23:36.160 --> 0:23:38.439
<v Speaker 5>know the good companies, and good companies do better in

0:23:38.520 --> 0:23:40.680
<v Speaker 5>tough times because they tend to have not been near

0:23:40.760 --> 0:23:44.040
<v Speaker 5>bankruptcy and they have more capital to expand they tend

0:23:44.040 --> 0:23:46.679
<v Speaker 5>to have a mindset where they understand that. The second

0:23:46.680 --> 0:23:48.440
<v Speaker 5>thing to say is that you talk about all of

0:23:48.480 --> 0:23:51.800
<v Speaker 5>these problems their globals, but we're emerging market people. We

0:23:51.840 --> 0:23:55.399
<v Speaker 5>see a crisis every other year somewhere, right. It's so

0:23:55.480 --> 0:23:58.560
<v Speaker 5>for us, this is quite normalized inflation going from zero

0:23:58.800 --> 0:24:01.719
<v Speaker 5>to twenty percent. It's for us, it's not a difficult

0:24:02.640 --> 0:24:06.480
<v Speaker 5>The finding says we've been very skeptical about the global

0:24:07.480 --> 0:24:10.960
<v Speaker 5>policy framework, monetary policy framework for decades, and I think

0:24:10.960 --> 0:24:14.639
<v Speaker 5>it started with LTCM personally, where they bailed out the

0:24:14.680 --> 0:24:16.679
<v Speaker 5>hedge fund and gave the message to everybody that you

0:24:16.680 --> 0:24:18.439
<v Speaker 5>can take the gloves off, you can take as much

0:24:18.520 --> 0:24:20.679
<v Speaker 5>risk as you like, and we're going to underwrite credit.

0:24:21.200 --> 0:24:24.400
<v Speaker 5>So we've been expecting inflation quite a long time as

0:24:24.400 --> 0:24:27.119
<v Speaker 5>if to prove that we're not our forecasts. You know,

0:24:27.160 --> 0:24:29.720
<v Speaker 5>we're not a good time as a forecast. So a

0:24:29.720 --> 0:24:32.000
<v Speaker 5>lot of the companies that we invest in, because they

0:24:32.000 --> 0:24:35.520
<v Speaker 5>are in volatile environments anyway, tend to be ones that

0:24:35.600 --> 0:24:38.880
<v Speaker 5>should do okay in a higher inflation or a higher

0:24:38.920 --> 0:24:42.200
<v Speaker 5>inflation low growth environment. You see all these consumer staples

0:24:42.200 --> 0:24:45.560
<v Speaker 5>companies moaning about about cost of the cost of living.

0:24:45.560 --> 0:24:48.800
<v Speaker 5>All this stuff. That's fine, but they are the cost

0:24:48.800 --> 0:24:54.000
<v Speaker 5>of living. You do sometimes wonder whether they are, whether

0:24:54.000 --> 0:24:55.920
<v Speaker 5>they mean what they say. They quite like inflation. I

0:24:55.960 --> 0:24:58.800
<v Speaker 5>remember a company we used to invest in for many

0:24:58.840 --> 0:25:01.320
<v Speaker 5>years in South Africa, So Africa always had inflation about

0:25:01.320 --> 0:25:04.320
<v Speaker 5>four or five percent, and I remember meeting the gentleman

0:25:04.359 --> 0:25:06.040
<v Speaker 5>that ran it. It was a consumer stables coming, and he

0:25:06.080 --> 0:25:07.679
<v Speaker 5>just said, look to me, he said, inflation makes us

0:25:07.680 --> 0:25:11.280
<v Speaker 5>look like geniuses. I don't have to do anything. I

0:25:11.359 --> 0:25:13.400
<v Speaker 5>just put my prices up. Five percent of my costplace

0:25:13.480 --> 0:25:16.320
<v Speaker 5>is relatively fixed. They've got a bunch of warehouses, and

0:25:16.400 --> 0:25:20.359
<v Speaker 5>so those sorts of companies should do better. Some of

0:25:20.400 --> 0:25:24.760
<v Speaker 5>the other tailwinds around global growth have always been questionable

0:25:24.800 --> 0:25:27.280
<v Speaker 5>as well for years. I mean, the West is hugely indebted,

0:25:27.800 --> 0:25:30.120
<v Speaker 5>both at the government level and at the private sector level,

0:25:30.320 --> 0:25:33.520
<v Speaker 5>and essentially's creating inflation. I would argue to remove debt

0:25:33.600 --> 0:25:36.320
<v Speaker 5>or to reduce debt. So those have been present for

0:25:37.560 --> 0:25:39.560
<v Speaker 5>I'd say at least fifteen years those issues.

0:25:39.680 --> 0:25:42.040
<v Speaker 4>So you've been expecting the environment that we're in now

0:25:42.280 --> 0:25:45.600
<v Speaker 4>for a while, and you'd expect this relatively high inflation

0:25:45.720 --> 0:25:47.560
<v Speaker 4>dynamic across the West to continue.

0:25:48.480 --> 0:25:52.480
<v Speaker 5>It's a normalized situation for me, And if I think

0:25:52.520 --> 0:25:55.280
<v Speaker 5>about the themes and mac Creek enormous, if you want

0:25:55.280 --> 0:25:57.400
<v Speaker 5>to call it, I would have thought inflation would have

0:25:57.800 --> 0:25:59.920
<v Speaker 5>read its head earlier. They just had a huge tail

0:26:00.080 --> 0:26:02.879
<v Speaker 5>in from the gains from trade and from technology. So

0:26:02.960 --> 0:26:05.000
<v Speaker 5>I think this is a normal situation. I think it's

0:26:05.040 --> 0:26:07.040
<v Speaker 5>just that some of those chickens have come home to roos.

0:26:07.200 --> 0:26:07.439
<v Speaker 4>There's no.

0:26:10.080 --> 0:26:16.440
<v Speaker 5>Politicians aren't and populations aren't. But in emerging economies it's

0:26:16.480 --> 0:26:18.760
<v Speaker 5>a slightly different story. I mean, populations are used to

0:26:18.800 --> 0:26:20.399
<v Speaker 5>the idea that a bank will go bust and take

0:26:20.440 --> 0:26:23.400
<v Speaker 5>all your money. For example, they used to this right

0:26:23.440 --> 0:26:25.800
<v Speaker 5>because they've seen it within living memory. It's wiped out

0:26:26.000 --> 0:26:29.919
<v Speaker 5>middle classes across Latin America and also in Africa, so

0:26:30.400 --> 0:26:33.640
<v Speaker 5>they're used to the idea that there's a predatory elite.

0:26:34.960 --> 0:26:38.000
<v Speaker 5>When you look at Transparency International's work and corruption perceptions,

0:26:38.720 --> 0:26:42.320
<v Speaker 5>these are normalized expectations and they're used to very volatile

0:26:42.320 --> 0:26:46.000
<v Speaker 5>operating environments. So I think it's again just coming from

0:26:46.040 --> 0:26:49.520
<v Speaker 5>our corner of the world, well many billion people in

0:26:49.560 --> 0:26:52.840
<v Speaker 5>the world. I don't think it's necessarily something that's unusual

0:26:52.840 --> 0:26:54.640
<v Speaker 5>for us. It's more unusual for in the West.

0:26:54.480 --> 0:26:58.200
<v Speaker 4>Perhaps in the last to say you're more equipped. Let's

0:26:58.240 --> 0:27:00.560
<v Speaker 4>talk then about the types of companies that you're looking

0:27:00.600 --> 0:27:02.960
<v Speaker 4>up for. You said, there's a very small number of

0:27:03.040 --> 0:27:04.520
<v Speaker 4>these companies. What are they like?

0:27:04.920 --> 0:27:08.160
<v Speaker 5>We tried to describe it with three words, which is who,

0:27:08.240 --> 0:27:10.840
<v Speaker 5>what and how? Who is who are giving your money to?

0:27:11.080 --> 0:27:14.240
<v Speaker 5>So we look at the history of often families, sometimes

0:27:14.280 --> 0:27:16.560
<v Speaker 5>managers are people that we giving up money to. And

0:27:16.600 --> 0:27:18.880
<v Speaker 5>some of these histories go back hundreds of years, which

0:27:18.920 --> 0:27:22.720
<v Speaker 5>is remarkable, and we tried to weigh up evidence of

0:27:22.760 --> 0:27:27.960
<v Speaker 5>wrongdoing and evidence of stewardship, and we try to take

0:27:27.960 --> 0:27:29.639
<v Speaker 5>a view on who we're going to give the money to.

0:27:29.800 --> 0:27:31.840
<v Speaker 4>So you're looking at the long term history of the

0:27:31.920 --> 0:27:34.720
<v Speaker 4>company on the basis that creates the current culture of

0:27:34.720 --> 0:27:35.199
<v Speaker 4>the company.

0:27:35.560 --> 0:27:38.560
<v Speaker 5>For a number of reasons, we're often investing with families.

0:27:38.920 --> 0:27:41.720
<v Speaker 5>You know, families have done something bad to minority shaholders

0:27:41.760 --> 0:27:44.800
<v Speaker 5>or other stakeholders in the society twenty or thirty years ago.

0:27:45.440 --> 0:27:48.359
<v Speaker 5>They can do it again quite easily under stress. And

0:27:48.680 --> 0:27:50.760
<v Speaker 5>the biggest issue in emerging markets is having to sell

0:27:51.160 --> 0:27:53.280
<v Speaker 5>after your share price falls, and if you have a

0:27:53.280 --> 0:27:55.240
<v Speaker 5>low quality, what we call a low quality company and

0:27:55.240 --> 0:27:57.600
<v Speaker 5>the share price falls fifty percent and something terribles happened,

0:27:57.920 --> 0:28:00.440
<v Speaker 5>You have to sell and destroy your client's capital, whereas

0:28:00.480 --> 0:28:02.200
<v Speaker 5>if you have a very good company, you have confidence

0:28:02.240 --> 0:28:04.240
<v Speaker 5>in in which you have confidence, so you can buy

0:28:04.240 --> 0:28:06.919
<v Speaker 5>more and you can be happy. We can't forecast the future,

0:28:06.920 --> 0:28:09.920
<v Speaker 5>but we it's this having to sell emerging markets when

0:28:09.920 --> 0:28:11.399
<v Speaker 5>it's already lost to you a lot of money. We

0:28:11.440 --> 0:28:13.920
<v Speaker 5>would hope that most of our companies, as we were

0:28:13.920 --> 0:28:17.119
<v Speaker 5>in two thousand and nine, we were very happy because

0:28:17.160 --> 0:28:18.840
<v Speaker 5>we knew that we could buy more and we had

0:28:18.840 --> 0:28:20.960
<v Speaker 5>a good chance of making a sceptable return. So we're

0:28:21.000 --> 0:28:23.159
<v Speaker 5>going to make fear of those mistakes. So that but

0:28:23.280 --> 0:28:26.680
<v Speaker 5>who is most important for that? It's really interesting work

0:28:26.680 --> 0:28:30.080
<v Speaker 5>because I said, we're going back into history and we're

0:28:30.119 --> 0:28:34.359
<v Speaker 5>looking at all kinds of information that the financial markets

0:28:34.400 --> 0:28:35.920
<v Speaker 5>tends to often ignore.

0:28:35.960 --> 0:28:38.120
<v Speaker 4>I suspect, can you give us an example if.

0:28:38.000 --> 0:28:40.040
<v Speaker 5>You look at the Tartar Group, for example, in India,

0:28:40.080 --> 0:28:42.520
<v Speaker 5>If you really want to think about why that company

0:28:42.520 --> 0:28:45.239
<v Speaker 5>operates as best it can, and there's no such thing

0:28:45.240 --> 0:28:47.520
<v Speaker 5>as a perfect company, of course, in as ethical way

0:28:47.520 --> 0:28:49.400
<v Speaker 5>as it can, you actually have to go back to

0:28:49.520 --> 0:28:52.600
<v Speaker 5>zoroast the Zoroastrian religion, which goes back thousands of years.

0:28:52.800 --> 0:28:55.880
<v Speaker 5>The Majei in the Nativity story was Zoastrian priests, and

0:28:55.920 --> 0:28:59.440
<v Speaker 5>there's a metaphor there about handing over a religious idea

0:28:59.560 --> 0:29:03.160
<v Speaker 5>of of looking after people looking after others in that story.

0:29:03.400 --> 0:29:04.880
<v Speaker 5>So if you really want to go back, you can

0:29:04.880 --> 0:29:06.760
<v Speaker 5>go back all that way and then you can see

0:29:06.760 --> 0:29:09.800
<v Speaker 5>how that plays out today. Now that doesn't mean that

0:29:09.880 --> 0:29:12.040
<v Speaker 5>the company doesn't make mistakes, but behind it, what you

0:29:12.120 --> 0:29:14.520
<v Speaker 5>have is a confidence in that group that if the

0:29:14.680 --> 0:29:17.640
<v Speaker 5>wrongdoing happens, that it will be addressed, or that if

0:29:17.840 --> 0:29:20.800
<v Speaker 5>fundamentally it's built on an ethical system that's trying to

0:29:20.800 --> 0:29:24.239
<v Speaker 5>take advantage of a huge growth environment India, but not

0:29:24.280 --> 0:29:27.160
<v Speaker 5>in a way that is undesirable from a legal point

0:29:27.160 --> 0:29:29.240
<v Speaker 5>of view, from an ethical point of view. So something

0:29:29.280 --> 0:29:31.880
<v Speaker 5>goes wrong in a company and it falls fifty percent,

0:29:32.360 --> 0:29:36.680
<v Speaker 5>if you have that knowledge, you're more likely to be

0:29:36.680 --> 0:29:38.800
<v Speaker 5>able to buy that company. So that's the most obvious.

0:29:38.920 --> 0:29:41.920
<v Speaker 5>But there are many groups in long histories, and sometimes

0:29:41.960 --> 0:29:43.920
<v Speaker 5>I was looking at a Brazilian company the other day,

0:29:43.920 --> 0:29:46.880
<v Speaker 5>which goes back to nineteen sixties, for example, and that's

0:29:47.040 --> 0:29:48.920
<v Speaker 5>a fair amount of it's not thousands of years, but

0:29:49.080 --> 0:29:50.280
<v Speaker 5>that's when the company was founded.

0:29:50.360 --> 0:29:51.800
<v Speaker 4>And get a sense of the culture.

0:29:52.280 --> 0:29:54.960
<v Speaker 5>It's the and the same families are running it now

0:29:54.960 --> 0:29:58.520
<v Speaker 5>and it's decisions that they made. Brazil's a pretty dirty pond,

0:29:58.560 --> 0:30:01.400
<v Speaker 5>as was exposed by the petrop our scandal. And so

0:30:02.400 --> 0:30:04.880
<v Speaker 5>if you're sitting owning a share in a company which

0:30:04.920 --> 0:30:08.360
<v Speaker 5>could be exposed for let's say, corruption and bribery and

0:30:08.400 --> 0:30:11.719
<v Speaker 5>fall seventy percent as a result within a week, you

0:30:11.760 --> 0:30:13.280
<v Speaker 5>want to be pretty sure that the company you own

0:30:13.360 --> 0:30:15.280
<v Speaker 5>is not one of those. And so that means there's

0:30:15.280 --> 0:30:17.080
<v Speaker 5>a very small number of companies that you can be

0:30:17.120 --> 0:30:18.760
<v Speaker 5>sure that that or you can have a high degree

0:30:18.760 --> 0:30:20.120
<v Speaker 5>of confidence. So that's not the case.

0:30:20.360 --> 0:30:22.760
<v Speaker 4>And will that Brazilian company make it into the portfolio?

0:30:22.960 --> 0:30:25.120
<v Speaker 5>It Well, it became rather popular. We owned it for

0:30:25.120 --> 0:30:27.920
<v Speaker 5>a decade. It became rather popular. But it's becoming less

0:30:27.920 --> 0:30:29.520
<v Speaker 5>popular now, which is why I'm not giving you the name.

0:30:29.800 --> 0:30:32.360
<v Speaker 4>I know, gearing up to trying to make it tell me.

0:30:34.320 --> 0:30:36.720
<v Speaker 5>But it's it became very popular and it's it's becoming

0:30:36.760 --> 0:30:37.360
<v Speaker 5>less popular.

0:30:37.640 --> 0:30:39.840
<v Speaker 4>That is a listener's guess is on a postcard, please

0:30:40.840 --> 0:30:43.720
<v Speaker 4>go see that's the who and then there's the what.

0:30:43.880 --> 0:30:46.760
<v Speaker 5>So the what is is the franchise good enough to

0:30:46.800 --> 0:30:50.640
<v Speaker 5>make acceptable returns for its owners? And how do we

0:30:50.680 --> 0:30:53.000
<v Speaker 5>think about that? We think about that in terms of

0:30:53.000 --> 0:30:55.880
<v Speaker 5>pricing power. So if you're an environmental inflation go from

0:30:55.960 --> 0:30:58.560
<v Speaker 5>zero to twenty percent, you better have pricing power because

0:30:58.560 --> 0:31:02.080
<v Speaker 5>if you don't, you don't have any profit left. So

0:31:02.120 --> 0:31:05.120
<v Speaker 5>I remember being in Ghana talking to the women that

0:31:05.200 --> 0:31:07.600
<v Speaker 5>ran Unilever there. They actually have a list of so

0:31:07.720 --> 0:31:12.000
<v Speaker 5>they had delicious subsidiary in garner tiny and Ghanan inflation,

0:31:12.200 --> 0:31:13.840
<v Speaker 5>as it often does, have gone through the roof. And

0:31:14.200 --> 0:31:16.160
<v Speaker 5>I remember sitting and she telling me that her most

0:31:16.280 --> 0:31:19.440
<v Speaker 5>difficult decision was when to raise prices for their products.

0:31:19.480 --> 0:31:21.719
<v Speaker 5>It wasn't if, it was when and how, because she

0:31:21.800 --> 0:31:23.920
<v Speaker 5>was keenly aware that, you know, this was going to

0:31:23.960 --> 0:31:26.160
<v Speaker 5>hurt the pockets of the poor, and how you can

0:31:26.200 --> 0:31:29.160
<v Speaker 5>do that. But what that showed me was partly about

0:31:29.160 --> 0:31:31.560
<v Speaker 5>the ethical side of union, but also that they had

0:31:31.600 --> 0:31:34.160
<v Speaker 5>pricing power. They can do it. Imagine if you can't.

0:31:34.200 --> 0:31:37.160
<v Speaker 5>If you're a commodity where the you know whether your

0:31:37.160 --> 0:31:39.720
<v Speaker 5>inputs go up fifty percent or twenty percent. So this

0:31:39.800 --> 0:31:41.880
<v Speaker 5>idea of pricing perier I think is important, and that

0:31:41.920 --> 0:31:44.840
<v Speaker 5>tends to take us towards consumer staples types, companies with brands,

0:31:45.240 --> 0:31:48.440
<v Speaker 5>and some industrial companies with intellectual property and trust. The

0:31:48.480 --> 0:31:50.360
<v Speaker 5>other side of it is how did they get the

0:31:50.440 --> 0:31:52.960
<v Speaker 5>license to operate in the first place, which overlaps with

0:31:52.960 --> 0:31:56.080
<v Speaker 5>the who. Sometimes if there's an original sin there, it

0:31:56.080 --> 0:31:58.479
<v Speaker 5>can come back to bite you quite badly in emerging markets.

0:31:58.560 --> 0:31:59.800
<v Speaker 4>What do you mean by original sin?

0:32:00.240 --> 0:32:04.000
<v Speaker 5>If the business was given by license by a government

0:32:04.160 --> 0:32:07.240
<v Speaker 5>or a dictatorship to a company, when the regime changes,

0:32:08.080 --> 0:32:12.040
<v Speaker 5>you can find your supposedly strong franchise disappearing into the

0:32:12.120 --> 0:32:14.400
<v Speaker 5>dark seconds. Yeah, so I think that's part of the

0:32:14.440 --> 0:32:17.160
<v Speaker 5>what is that? And we try to stay as far

0:32:17.200 --> 0:32:20.160
<v Speaker 5>away from government as we can, although let's face it,

0:32:21.160 --> 0:32:24.080
<v Speaker 5>in any economy, the government can interfere with you in

0:32:24.720 --> 0:32:26.720
<v Speaker 5>any way it likes. But we try we try to

0:32:26.720 --> 0:32:30.240
<v Speaker 5>stay as far away from those sorts of licenses, having

0:32:30.240 --> 0:32:32.239
<v Speaker 5>made those mistakes over the years in the past. So

0:32:32.280 --> 0:32:34.480
<v Speaker 5>that's really that's another part of the what really that's

0:32:34.480 --> 0:32:36.720
<v Speaker 5>that's quite important. The final part is what you might

0:32:36.840 --> 0:32:38.920
<v Speaker 5>is now called ESG, but it's more we just think

0:32:38.920 --> 0:32:41.760
<v Speaker 5>of it in times of tailors and headwinds. Have the

0:32:41.800 --> 0:32:44.520
<v Speaker 5>management positioned the business to benefit from things that might

0:32:44.640 --> 0:32:47.320
<v Speaker 5>go right in the next ten years, and not suffer

0:32:47.360 --> 0:32:50.120
<v Speaker 5>from things that headwinds that might go wrong in the

0:32:50.120 --> 0:32:54.160
<v Speaker 5>next ten years, such as governments deciding to price environmental

0:32:54.240 --> 0:32:56.680
<v Speaker 5>externalities in a way that they should, in a way

0:32:56.720 --> 0:33:00.120
<v Speaker 5>that would that would and with that removed profit. Give

0:33:00.160 --> 0:33:02.600
<v Speaker 5>an example, we used to have an organization look at them.

0:33:02.720 --> 0:33:05.880
<v Speaker 5>We're talking fifteen years ago. Look at the carbon footprint

0:33:05.920 --> 0:33:08.680
<v Speaker 5>of businesses. That's right, maybe more fashionable now, but the

0:33:08.720 --> 0:33:11.560
<v Speaker 5>point was that there were some businesses, often related to

0:33:11.560 --> 0:33:13.840
<v Speaker 5>ther and gas industry, whereas if they had to pray

0:33:13.880 --> 0:33:16.880
<v Speaker 5>even a sort of half decent price for the government

0:33:16.920 --> 0:33:20.600
<v Speaker 5>with they wouldn't make any profit. So again, your license

0:33:20.640 --> 0:33:24.680
<v Speaker 5>to operate depends on governments, and it depends on deals

0:33:24.720 --> 0:33:26.960
<v Speaker 5>done you know in places that I will never visit,

0:33:27.120 --> 0:33:30.560
<v Speaker 5>allowing that not to happen or it to happen gradually.

0:33:31.200 --> 0:33:33.960
<v Speaker 4>But you say that's ESG. But that's just G, isn't it.

0:33:33.960 --> 0:33:37.880
<v Speaker 4>Which just environmental social governance. That's only the governance bit.

0:33:38.520 --> 0:33:41.400
<v Speaker 5>The idea is that good stewards of our client's money

0:33:41.560 --> 0:33:43.960
<v Speaker 5>will they'll get things wrong and get things right, but

0:33:44.000 --> 0:33:46.360
<v Speaker 5>they will look at these issues, and they should be

0:33:46.360 --> 0:33:48.720
<v Speaker 5>better at it than we should in their businesses. And

0:33:48.760 --> 0:33:50.880
<v Speaker 5>they should be looking long term at the issues and

0:33:50.920 --> 0:33:54.720
<v Speaker 5>trying to address them before they become fatal. And the

0:33:54.760 --> 0:33:57.120
<v Speaker 5>idea that a fund manager turns up and this has

0:33:57.120 --> 0:33:59.480
<v Speaker 5>happened to many times and then tells the management of

0:33:59.520 --> 0:34:03.040
<v Speaker 5>a company what's good for that company? How on earth

0:34:03.080 --> 0:34:05.200
<v Speaker 5>would you own shares in a company where you have

0:34:05.280 --> 0:34:08.360
<v Speaker 5>to tell them you haven't.

0:34:08.120 --> 0:34:11.080
<v Speaker 6>Spotted these five risks. So if you believe that about

0:34:11.120 --> 0:34:13.640
<v Speaker 6>the company you're investing it, there's something wrong with that company,

0:34:14.440 --> 0:34:16.279
<v Speaker 6>and we can engage with the company. But if they

0:34:16.320 --> 0:34:19.160
<v Speaker 6>really haven't, then you probably on the long term shouldn't

0:34:19.160 --> 0:34:21.080
<v Speaker 6>give your clients money to that company. So we want

0:34:21.200 --> 0:34:23.319
<v Speaker 6>people that will navigate all the uncertainty for us.

0:34:23.520 --> 0:34:26.160
<v Speaker 4>Thank you. So when other vund managers talk about ESG,

0:34:26.360 --> 0:34:29.680
<v Speaker 4>for example, they talk about divesting or about having very

0:34:29.680 --> 0:34:32.799
<v Speaker 4>clear divestment rules, areas they won't invest in, types of

0:34:32.800 --> 0:34:35.440
<v Speaker 4>companies they won't invest in. They have lots of box

0:34:35.440 --> 0:34:39.600
<v Speaker 4>sticking readlines around all sorts of things, and a constant conflict,

0:34:39.719 --> 0:34:42.520
<v Speaker 4>to my mind and lots of other people's minds between

0:34:42.560 --> 0:34:44.480
<v Speaker 4>the E and the S and the G in the

0:34:44.520 --> 0:34:47.759
<v Speaker 4>overlay that they give themselves. But it sounds to me

0:34:47.920 --> 0:34:51.200
<v Speaker 4>like you don't really have any of those breadlines or

0:34:51.239 --> 0:34:54.360
<v Speaker 4>box sis. You just have a general sense of wanting

0:34:54.400 --> 0:34:57.799
<v Speaker 4>to invest in companies that provide good long term stewardship.

0:34:58.200 --> 0:35:02.920
<v Speaker 4>And that definition is fairly yeah, I have gray areas

0:35:02.920 --> 0:35:03.160
<v Speaker 4>in it.

0:35:03.360 --> 0:35:05.359
<v Speaker 5>I think it overlaps with the ESG. But we can

0:35:05.400 --> 0:35:07.840
<v Speaker 5>step back in the finance and drives training economics, and

0:35:08.320 --> 0:35:10.120
<v Speaker 5>we all, like a lot of people in finance are

0:35:10.120 --> 0:35:14.279
<v Speaker 5>trained in mathematics and statistics and economics, and they like

0:35:14.360 --> 0:35:18.080
<v Speaker 5>right answers. So price and quantity is determined by supply

0:35:18.160 --> 0:35:20.600
<v Speaker 5>and demand. There's a right answer. So, but the world

0:35:20.680 --> 0:35:23.360
<v Speaker 5>is much more gray than that. And people that often

0:35:23.400 --> 0:35:25.520
<v Speaker 5>do quite well in what we do are trained as

0:35:25.600 --> 0:35:28.600
<v Speaker 5>lawyers or historians, and they're weighing up probabilities that here's

0:35:28.600 --> 0:35:31.480
<v Speaker 5>five pieces of evidence four and two pieces against and

0:35:31.520 --> 0:35:34.279
<v Speaker 5>the balance of probability, And if you're training finance, that's

0:35:34.320 --> 0:35:37.080
<v Speaker 5>completely alien to you this way of thinking. But this

0:35:37.120 --> 0:35:39.960
<v Speaker 5>is the way that we that we have approached investing.

0:35:40.480 --> 0:35:42.759
<v Speaker 5>So the ESG in a way is adding to the

0:35:43.080 --> 0:35:45.640
<v Speaker 5>list of points four. It's more like being a detective

0:35:45.640 --> 0:35:47.600
<v Speaker 5>in a way as well, if we think it's credible.

0:35:47.600 --> 0:35:49.880
<v Speaker 5>And that is some of the worst companies in emerging markets.

0:35:49.880 --> 0:35:53.080
<v Speaker 5>I was king one last yesterday. I won't mention they've

0:35:53.120 --> 0:35:54.759
<v Speaker 5>got the best greenwashing efforts.

0:35:55.120 --> 0:35:59.120
<v Speaker 4>To mention some names for us we names, Actually.

0:35:59.080 --> 0:36:01.160
<v Speaker 5>I wouldn't dare, but they've got some of the best

0:36:01.239 --> 0:36:04.280
<v Speaker 5>greenwashing efforts. Now you know that. For example, we spotted

0:36:04.360 --> 0:36:06.840
<v Speaker 5>many years ago who were them the oil companies and

0:36:06.880 --> 0:36:08.120
<v Speaker 5>the sustainability indices.

0:36:08.880 --> 0:36:12.000
<v Speaker 6>So yeah, we don't know what say about that, but

0:36:12.640 --> 0:36:13.120
<v Speaker 6>it's different.

0:36:13.200 --> 0:36:16.640
<v Speaker 4>And I remember the Warren your Grain began that we

0:36:16.680 --> 0:36:18.480
<v Speaker 4>found that there were some Russian oil companies that were

0:36:18.560 --> 0:36:23.319
<v Speaker 4>very high up the sustainability precisely. Well, this is mad.

0:36:23.600 --> 0:36:25.759
<v Speaker 5>Yeah, I remember having a meeting one with one many

0:36:25.800 --> 0:36:28.279
<v Speaker 5>years ago and a lot and I'll never forget it

0:36:28.280 --> 0:36:30.560
<v Speaker 5>because we asked them about global warming. This would have

0:36:30.560 --> 0:36:33.280
<v Speaker 5>been like two thousand and six, and he said, actually

0:36:33.280 --> 0:36:37.480
<v Speaker 5>it's good because our Siberian permafrost will become farmland. That's

0:36:37.520 --> 0:36:38.359
<v Speaker 5>as far as they got.

0:36:38.520 --> 0:36:38.640
<v Speaker 6>Then.

0:36:38.680 --> 0:36:41.080
<v Speaker 5>The actually wanted global warming to happen and change the

0:36:41.160 --> 0:36:41.840
<v Speaker 5>work the climate.

0:36:41.920 --> 0:36:44.080
<v Speaker 4>So they very fed off farmland, haven't they.

0:36:44.800 --> 0:36:46.799
<v Speaker 5>Yeah, Well, you know you know, this is as far

0:36:46.840 --> 0:36:48.800
<v Speaker 5>as they got, so I'm sure that their efforts and

0:36:48.920 --> 0:36:51.160
<v Speaker 5>sort of you know, have moved further on at least

0:36:51.200 --> 0:36:53.400
<v Speaker 5>they think they have to present it. But back then

0:36:53.440 --> 0:36:56.120
<v Speaker 5>they didn't even have to pretend to give it down.

0:36:56.560 --> 0:37:00.200
<v Speaker 5>So it doesn't surprise me in that. So, yes, I

0:37:00.200 --> 0:37:02.600
<v Speaker 5>think that what is it has the CSGY aspect to it,

0:37:02.680 --> 0:37:05.840
<v Speaker 5>But we tend to sort of weigh up pros and

0:37:05.880 --> 0:37:08.040
<v Speaker 5>cons because there's no such thing as a perfect company,

0:37:08.400 --> 0:37:10.560
<v Speaker 5>and there are areas that we find very difficult to

0:37:10.560 --> 0:37:14.640
<v Speaker 5>invest in. They are I've always been tobacco. It's called defense,

0:37:14.719 --> 0:37:17.880
<v Speaker 5>but we I think that's to call it the attack industry,

0:37:18.600 --> 0:37:21.160
<v Speaker 5>and we found that difficult, especially and we actually don't

0:37:21.160 --> 0:37:21.680
<v Speaker 5>have many of that.

0:37:21.760 --> 0:37:24.360
<v Speaker 4>It's hard to argue that is not a social good

0:37:25.160 --> 0:37:27.520
<v Speaker 4>in some ways, I mean defense. I can see that

0:37:27.680 --> 0:37:31.200
<v Speaker 4>a lot of our managers have said historically, as you say,

0:37:31.239 --> 0:37:33.400
<v Speaker 4>defense slash attack, this is not something we want to

0:37:33.440 --> 0:37:37.680
<v Speaker 4>be involved in. But in an environment such as this, yes,

0:37:37.800 --> 0:37:41.680
<v Speaker 4>it's very hard to say that's something that isn't required.

0:37:41.960 --> 0:37:43.960
<v Speaker 5>I can see the point absolutely. And it's one of

0:37:43.960 --> 0:37:45.839
<v Speaker 5>these it gets greyer and actually the next one is.

0:37:45.760 --> 0:37:49.520
<v Speaker 4>Going to be it's a very gray one.

0:37:48.320 --> 0:37:52.080
<v Speaker 5>And we don't have many we don't have many possibilities

0:37:52.080 --> 0:37:52.480
<v Speaker 5>to do so.

0:37:53.080 --> 0:37:56.320
<v Speaker 4>And you said there's another even grayer area that which.

0:37:56.200 --> 0:37:57.320
<v Speaker 5>Is an area that a lot of people ask me

0:37:57.360 --> 0:37:59.799
<v Speaker 5>about now, is we found it very difficult and again

0:37:59.840 --> 0:38:01.640
<v Speaker 5>we haven't had much chance to invest in them. We

0:38:01.719 --> 0:38:03.360
<v Speaker 5>found it very difficult to invest over the years in

0:38:03.440 --> 0:38:06.719
<v Speaker 5>luxury goods companies, and that's an even grayer area. And

0:38:07.080 --> 0:38:09.600
<v Speaker 5>on the one hand, it's very aspirational and you know,

0:38:09.640 --> 0:38:13.080
<v Speaker 5>people striving for material, to gain pleasure for material. On

0:38:13.120 --> 0:38:16.319
<v Speaker 5>the other hand, we associate it and we have some

0:38:16.360 --> 0:38:19.480
<v Speaker 5>evidence that it's also linked to political economies or an

0:38:19.480 --> 0:38:21.520
<v Speaker 5>elite is stealing capital flight when.

0:38:21.320 --> 0:38:24.040
<v Speaker 4>It centered money not being shared.

0:38:24.080 --> 0:38:26.600
<v Speaker 5>You know, ending up in London or Singapore. And it's

0:38:26.640 --> 0:38:29.320
<v Speaker 5>interesting that Singapore government, i think, is thinking about this

0:38:29.440 --> 0:38:31.279
<v Speaker 5>now as well. And so what you're doing there is

0:38:31.320 --> 0:38:33.800
<v Speaker 5>you're trying to weigh up a number of gray areas.

0:38:34.000 --> 0:38:36.320
<v Speaker 5>You know, one is quite a positive sort of striving

0:38:36.640 --> 0:38:38.280
<v Speaker 5>and the other is actually there's a lot of capital

0:38:38.320 --> 0:38:41.560
<v Speaker 5>flight involved in the developing world in some of these goods,

0:38:41.600 --> 0:38:43.600
<v Speaker 5>and that's going against what we're trying to invest in.

0:38:44.520 --> 0:38:46.560
<v Speaker 5>The one thing you know is that as an African

0:38:46.640 --> 0:38:50.279
<v Speaker 5>is that one of the main differences between Asia and

0:38:50.320 --> 0:38:53.200
<v Speaker 5>Africa has been that the capital stayed in the country,

0:38:54.080 --> 0:38:57.239
<v Speaker 5>it stayed in sight in the country in Asia, and

0:38:57.320 --> 0:38:59.960
<v Speaker 5>in Africa it flew out at the first.

0:38:59.800 --> 0:39:00.960
<v Speaker 4>Time that's possible chance.

0:39:01.920 --> 0:39:04.799
<v Speaker 5>So so capital flight's a really big issue in terms

0:39:04.800 --> 0:39:06.719
<v Speaker 5>of those hundreds of millions of people getting richer. So

0:39:06.760 --> 0:39:08.440
<v Speaker 5>that's one we struggle with. But it's one that we

0:39:08.520 --> 0:39:09.600
<v Speaker 5>I thought I'd raise because.

0:39:09.400 --> 0:39:11.360
<v Speaker 4>It's even great, but we don't need it to do.

0:39:11.440 --> 0:39:13.719
<v Speaker 4>You don't need like triggers companies in your portfolio.

0:39:14.239 --> 0:39:16.799
<v Speaker 5>Firstly, there aren't that many unless globally, and even those

0:39:16.880 --> 0:39:20.480
<v Speaker 5>are not big emerging market businesses, and there were some

0:39:20.560 --> 0:39:22.600
<v Speaker 5>that tried to list in Hong Kong sort of as

0:39:22.640 --> 0:39:24.960
<v Speaker 5>exits I think a few years ago. So it's not

0:39:25.000 --> 0:39:26.720
<v Speaker 5>such a big issue, but it's something that we raised

0:39:26.719 --> 0:39:28.840
<v Speaker 5>to show the gray areas that we tried to that

0:39:28.880 --> 0:39:29.840
<v Speaker 5>we try to navigate.

0:39:30.280 --> 0:39:34.439
<v Speaker 4>Can I ask you have we done the where how?

0:39:34.560 --> 0:39:35.040
<v Speaker 1>Sorry?

0:39:35.440 --> 0:39:37.120
<v Speaker 5>How is it is now called the ESG. It's how

0:39:37.120 --> 0:39:39.680
<v Speaker 5>they're behaving. So if you've got a history of polluting

0:39:39.760 --> 0:39:43.160
<v Speaker 5>rivers or using child labor, or you know, illegal logging.

0:39:43.920 --> 0:39:45.960
<v Speaker 5>And it's so basically, if you're prepared to do that

0:39:46.000 --> 0:39:47.239
<v Speaker 5>to your own environment, your own.

0:39:47.120 --> 0:39:48.480
<v Speaker 7>People, what the hell you're going to do to your

0:39:48.480 --> 0:39:52.120
<v Speaker 7>front and already share already shareholder At some point we

0:39:52.520 --> 0:39:54.440
<v Speaker 7>used to call it how And I think that's partly

0:39:54.480 --> 0:39:57.399
<v Speaker 7>the risk that he's trying to capture as you say,

0:39:57.440 --> 0:39:59.680
<v Speaker 7>some people will say imperfectly, but it's a risk trying

0:39:59.680 --> 0:40:00.399
<v Speaker 7>to capture the health.

0:40:00.520 --> 0:40:02.000
<v Speaker 5>And it also tells us quite a lot about the

0:40:02.000 --> 0:40:04.480
<v Speaker 5>who how they behave for us. Who how is very

0:40:04.480 --> 0:40:08.880
<v Speaker 5>important in trying to really eliminate lots of companies. That

0:40:08.920 --> 0:40:11.720
<v Speaker 5>becomes quite easy in GEM because, for example, a company

0:40:11.719 --> 0:40:12.279
<v Speaker 5>that's run for.

0:40:12.200 --> 0:40:14.879
<v Speaker 4>The government, GEM Global imagine my Global American.

0:40:14.560 --> 0:40:16.520
<v Speaker 5>Markets sorry, so in developing it, so if you have

0:40:16.760 --> 0:40:19.320
<v Speaker 5>there are very large companies run either owned by the

0:40:19.360 --> 0:40:22.040
<v Speaker 5>government or run for the government. And always ask people

0:40:22.080 --> 0:40:24.000
<v Speaker 5>to peris that thought. But if the NHS was listed,

0:40:24.280 --> 0:40:26.120
<v Speaker 5>would you ever invest in it? Because the more profit

0:40:26.160 --> 0:40:28.400
<v Speaker 5>it made, the fewer lives itself. So this is a

0:40:28.480 --> 0:40:30.400
<v Speaker 5>massive conflict there, right, So would you do this?

0:40:31.520 --> 0:40:31.680
<v Speaker 3>No?

0:40:32.120 --> 0:40:34.239
<v Speaker 5>Right, you wouldn't because it would be you don't know

0:40:34.280 --> 0:40:35.840
<v Speaker 5>that the government would be involved. You just don't know

0:40:35.840 --> 0:40:37.480
<v Speaker 5>how that would work out. We've got a lot of

0:40:37.480 --> 0:40:40.239
<v Speaker 5>those who's in GEM and then we've got a lot

0:40:40.239 --> 0:40:43.080
<v Speaker 5>of families who we can't get comfort with the history

0:40:43.080 --> 0:40:45.680
<v Speaker 5>of how the assets have been acquired and whether that

0:40:45.719 --> 0:40:47.560
<v Speaker 5>will come back to them at some point. And that's

0:40:47.560 --> 0:40:49.880
<v Speaker 5>the classic case for you lose sixty percent and you

0:40:49.960 --> 0:40:52.040
<v Speaker 5>have to sell. So we just can't. We find that

0:40:52.080 --> 0:40:52.960
<v Speaker 5>really difficult.

0:40:53.719 --> 0:40:57.680
<v Speaker 4>Let's add aware to your list. Yes, which markets? Which

0:40:57.680 --> 0:40:59.880
<v Speaker 4>economy is interesting? I know that you don't do it like,

0:41:00.480 --> 0:41:02.880
<v Speaker 4>but nonetheless I think our listeners will find it interesting

0:41:02.880 --> 0:41:05.040
<v Speaker 4>to know which particular economies are working for you at

0:41:05.040 --> 0:41:05.359
<v Speaker 4>the moment.

0:41:05.840 --> 0:41:08.359
<v Speaker 5>Can I reframe it? I conditioned slightly to answer your question,

0:41:08.440 --> 0:41:11.319
<v Speaker 5>which is where do we find the most companies that

0:41:11.560 --> 0:41:12.600
<v Speaker 5>meet our criteria?

0:41:12.800 --> 0:41:14.360
<v Speaker 4>Yeah, that was a much better question.

0:41:14.560 --> 0:41:17.680
<v Speaker 5>So because we are so bottom up focused, I'm talking

0:41:17.760 --> 0:41:22.319
<v Speaker 5>about macro and we've tended to find more companies over

0:41:22.360 --> 0:41:25.239
<v Speaker 5>the many years in India. And that's that's because there

0:41:25.239 --> 0:41:28.040
<v Speaker 5>are so many companies listed in India, and the proportions

0:41:28.080 --> 0:41:29.839
<v Speaker 5>are still quite low. But it's just that there are

0:41:29.880 --> 0:41:32.080
<v Speaker 5>just so many and the stock market has been allowed

0:41:32.080 --> 0:41:34.759
<v Speaker 5>to evolve in a sort of vibrant way. We would

0:41:34.800 --> 0:41:36.320
<v Speaker 5>have hoped twenty years ago that the Turkey would have

0:41:36.320 --> 0:41:38.800
<v Speaker 5>gone the same way, but under different leadership it hasn't.

0:41:38.840 --> 0:41:40.680
<v Speaker 5>So that's a place where we find lots of companies.

0:41:40.800 --> 0:41:42.520
<v Speaker 5>We can find a few in Latin America. We ran

0:41:42.520 --> 0:41:44.279
<v Speaker 5>a Latin American fund in two thousand and nine on

0:41:44.280 --> 0:41:46.520
<v Speaker 5>the basis that there were a bunch of privators that

0:41:46.560 --> 0:41:48.400
<v Speaker 5>a bunch of companies that had listed in two thousand

0:41:48.440 --> 0:41:50.560
<v Speaker 5>and four, five and six that had, you know, some

0:41:50.760 --> 0:41:53.359
<v Speaker 5>track records that we could long track as we could test.

0:41:53.680 --> 0:41:55.520
<v Speaker 5>So I'd say that India is a place where we

0:41:55.560 --> 0:41:58.480
<v Speaker 5>find find that most companies at feud our criteria, but

0:41:58.520 --> 0:42:01.800
<v Speaker 5>it's because it's a low proportion of a much larger number.

0:42:02.680 --> 0:42:03.000
<v Speaker 4>China.

0:42:04.360 --> 0:42:07.319
<v Speaker 5>China we struggled with, and we struggled simply because of

0:42:07.360 --> 0:42:11.480
<v Speaker 5>answering the who question, which often impacts the what we have.

0:42:11.840 --> 0:42:15.200
<v Speaker 5>In the past, we used to invest in Taiwanese listed companies, example,

0:42:15.320 --> 0:42:18.600
<v Speaker 5>businesses in the mainland Hong Kong companies with businesses on

0:42:18.640 --> 0:42:20.920
<v Speaker 5>the mainland that we're going that we're going to mainland.

0:42:20.920 --> 0:42:23.759
<v Speaker 5>But but that I think is with the way that the

0:42:23.800 --> 0:42:26.360
<v Speaker 5>political environment Hong Kong has evolved. I think that's slightly

0:42:26.360 --> 0:42:29.080
<v Speaker 5>more difficult. So we've got a list of four or

0:42:29.120 --> 0:42:33.000
<v Speaker 5>five companies that we think we can evidence our entrepreneurial

0:42:33.280 --> 0:42:38.000
<v Speaker 5>built far away from leadership and the government there. And

0:42:38.040 --> 0:42:39.880
<v Speaker 5>that's out of a very large number. So it's a

0:42:39.880 --> 0:42:41.839
<v Speaker 5>small number of companies that we can get comfort with.

0:42:42.280 --> 0:42:44.880
<v Speaker 5>And yeah, we'll keep looking. I think China. China is

0:42:44.880 --> 0:42:47.319
<v Speaker 5>a huge economy which has a lot of dynamism in it,

0:42:47.920 --> 0:42:50.400
<v Speaker 5>and we will just keep looking. We struggled because of

0:42:50.400 --> 0:42:52.400
<v Speaker 5>it because at some point it always kicks back to

0:42:52.400 --> 0:42:54.560
<v Speaker 5>the leadership and you always go back to the political

0:42:54.600 --> 0:42:58.080
<v Speaker 5>economy there and do you really own equity or is

0:42:58.120 --> 0:43:01.239
<v Speaker 5>it decided by some opaque sort of mechanism. But I

0:43:01.280 --> 0:43:03.480
<v Speaker 5>wouldn't certainly would never want to rule out. The thing

0:43:03.520 --> 0:43:07.719
<v Speaker 5>that gives me more hope is that these issues are

0:43:07.760 --> 0:43:11.880
<v Speaker 5>now widely recognized where it's really the only words and

0:43:11.920 --> 0:43:14.960
<v Speaker 5>they're widely talked about, and it's an evolution of history

0:43:15.040 --> 0:43:16.840
<v Speaker 5>really how the West response to the rise of a

0:43:16.880 --> 0:43:19.200
<v Speaker 5>different viewpoint is more widely understood.

0:43:20.000 --> 0:43:22.880
<v Speaker 4>Do you have a set valuation criteria.

0:43:22.960 --> 0:43:24.759
<v Speaker 5>I've got my own money in the fund, so I

0:43:24.840 --> 0:43:27.879
<v Speaker 5>need to earn and that's assuming inflation does come down

0:43:27.920 --> 0:43:31.200
<v Speaker 5>again to some reasonable level. Is not allowed to run

0:43:31.239 --> 0:43:34.120
<v Speaker 5>off globally, and I need to earn ten percent in

0:43:34.200 --> 0:43:37.560
<v Speaker 5>nominal terms around ten percent. Nine would be fine. To

0:43:37.640 --> 0:43:42.080
<v Speaker 5>compound that over ten years to reward me a terrible

0:43:42.200 --> 0:43:44.919
<v Speaker 5>risk that I'm taking in all the risks I'm taking

0:43:44.920 --> 0:43:46.560
<v Speaker 5>in imagery market. And that's something I've been saying to

0:43:46.600 --> 0:43:48.320
<v Speaker 5>clients for a long time. That was one of the

0:43:48.320 --> 0:43:50.800
<v Speaker 5>reasons why ten years ago we had to look more globally.

0:43:51.239 --> 0:43:53.440
<v Speaker 5>And I think that as more achievable now. It's not

0:43:53.560 --> 0:43:55.319
<v Speaker 5>a not a forecast, as things have happened, but those

0:43:55.320 --> 0:43:56.919
<v Speaker 5>are the sorts of returns that I need to own

0:43:56.960 --> 0:43:58.120
<v Speaker 5>the best quality companies.

0:43:58.160 --> 0:44:00.279
<v Speaker 4>And this is more ajevle now because emerging mine because

0:44:00.320 --> 0:44:03.319
<v Speaker 4>are historically speaking relatively.

0:44:02.840 --> 0:44:05.920
<v Speaker 5>Cheap, they're relatively unpopular, and there's still some very expensive

0:44:06.480 --> 0:44:08.359
<v Speaker 5>some good quality companies that we'd love to earn are

0:44:08.360 --> 0:44:09.160
<v Speaker 5>still too expensively.

0:44:09.320 --> 0:44:10.800
<v Speaker 4>And what do you mean by too expensive?

0:44:11.040 --> 0:44:13.319
<v Speaker 5>The returns that I can own and for them are

0:44:13.320 --> 0:44:14.600
<v Speaker 5>below the eight percent.

0:44:14.320 --> 0:44:17.120
<v Speaker 4>Threshold based on the valuations.

0:44:17.239 --> 0:44:19.359
<v Speaker 5>Yeah, the problem with valuation is just using a straight

0:44:19.400 --> 0:44:20.000
<v Speaker 5>p number.

0:44:20.160 --> 0:44:22.480
<v Speaker 4>Yeah, he always knows what. You always know what. I'm

0:44:22.480 --> 0:44:23.719
<v Speaker 4>trying to get you to say.

0:44:23.760 --> 0:44:25.960
<v Speaker 5>Just using a straight ignores the idea of firstly the

0:44:26.000 --> 0:44:28.080
<v Speaker 5>return you want to earn and the growth that you

0:44:28.120 --> 0:44:29.920
<v Speaker 5>think the company's going to We're not people that are

0:44:29.920 --> 0:44:33.000
<v Speaker 5>widely optimistic about about growth. So I prefer to talk

0:44:33.040 --> 0:44:36.920
<v Speaker 5>in terms of return because a pe of five four

0:44:37.239 --> 0:44:39.279
<v Speaker 5>I don't actually I don't know what the PEE of

0:44:39.280 --> 0:44:40.880
<v Speaker 5>some of the worst data owned companies in GM are,

0:44:40.920 --> 0:44:44.120
<v Speaker 5>but they're very cheap. And they're cheap because ultimately you

0:44:44.160 --> 0:44:45.920
<v Speaker 5>have to ask a question whether you actually own anything

0:44:45.960 --> 0:44:48.600
<v Speaker 5>by owning them. So I think a sort of very

0:44:48.680 --> 0:44:51.680
<v Speaker 5>sort of valuation focused approach and GEM can work for

0:44:51.880 --> 0:44:54.719
<v Speaker 5>two or three years, no doubt does when people get

0:44:54.719 --> 0:44:56.759
<v Speaker 5>really sort of bullish, but the long term has been

0:44:56.800 --> 0:44:58.480
<v Speaker 5>proven not to work, and that's because of the governance.

0:44:58.480 --> 0:45:00.640
<v Speaker 5>Do you own the thing or not? Or is it

0:45:00.640 --> 0:45:03.319
<v Speaker 5>being run for something completely different? So that's why I

0:45:03.320 --> 0:45:06.200
<v Speaker 5>prefer to talk in terms of returns. A low PEE

0:45:06.440 --> 0:45:08.600
<v Speaker 5>tends to indicate that you can make higher returns, but

0:45:08.640 --> 0:45:10.200
<v Speaker 5>then if the business is going to shrink for the

0:45:10.200 --> 0:45:11.760
<v Speaker 5>next ten years, then you're.

0:45:11.560 --> 0:45:13.280
<v Speaker 4>Not value traps.

0:45:13.480 --> 0:45:17.200
<v Speaker 5>Yes, absolutely, and Jem has got I would argue lots

0:45:17.200 --> 0:45:19.680
<v Speaker 5>of those, and I'm not here to say that I'm

0:45:19.680 --> 0:45:23.040
<v Speaker 5>not optimistic about owning state owned anything in GEM. They

0:45:23.040 --> 0:45:24.880
<v Speaker 5>can have a good two or three years, But we're

0:45:24.880 --> 0:45:27.440
<v Speaker 5>trying to make teny decisions, and I'm not. It's just

0:45:27.480 --> 0:45:30.480
<v Speaker 5>something a decision we just can't make. So those sorts

0:45:30.480 --> 0:45:33.000
<v Speaker 5>of returns we can find in companies that are going

0:45:33.040 --> 0:45:34.840
<v Speaker 5>to grow ten or fifteen percent on ADAM for the

0:45:34.920 --> 0:45:36.880
<v Speaker 5>next ten years. We can find them in companies that

0:45:36.960 --> 0:45:38.520
<v Speaker 5>are going to grow five percent per an in the

0:45:38.600 --> 0:45:40.719
<v Speaker 5>next ten years, or where we could reasonably think that

0:45:40.760 --> 0:45:44.080
<v Speaker 5>they will. But those are the sorts of returns we need,

0:45:44.360 --> 0:45:48.160
<v Speaker 5>and they are present. Otherwise I wouldn't be putting my

0:45:48.200 --> 0:45:51.440
<v Speaker 5>money into the fund. You know. Whether we end up

0:45:51.440 --> 0:45:54.920
<v Speaker 5>earnning seven percent or twelve, that's fine, but we're in

0:45:54.920 --> 0:45:55.760
<v Speaker 5>that right ballpark.

0:45:55.800 --> 0:45:57.799
<v Speaker 4>Now, can you give us a couple of examples of

0:45:57.840 --> 0:45:59.320
<v Speaker 4>the companies in your top five?

0:45:59.520 --> 0:46:02.560
<v Speaker 5>Yeah, I'm trying to give ones that because we were

0:46:02.600 --> 0:46:03.680
<v Speaker 5>about to launch our fund.

0:46:04.320 --> 0:46:06.680
<v Speaker 4>I know, I understand this. It's a really difficult time

0:46:06.719 --> 0:46:10.360
<v Speaker 4>for me to We're asking you do name names. Anything

0:46:10.360 --> 0:46:13.319
<v Speaker 4>that's big enough that our conversation here can't hose the price.

0:46:14.160 --> 0:46:18.200
<v Speaker 5>It has to be a very big company. I'll tell

0:46:18.239 --> 0:46:20.880
<v Speaker 5>you about the last report I wrote. We write our

0:46:20.920 --> 0:46:23.160
<v Speaker 5>fund managers, we don't believe our analysts, so we write

0:46:23.200 --> 0:46:25.120
<v Speaker 5>do all our own work. We don't use The cell

0:46:25.200 --> 0:46:26.960
<v Speaker 5>side is full of very bright people, but we think

0:46:27.000 --> 0:46:30.560
<v Speaker 5>they're asking very short term questions because they're encouraging people

0:46:30.600 --> 0:46:33.520
<v Speaker 5>to buy in seal stock. So if a person buys

0:46:33.520 --> 0:46:34.920
<v Speaker 5>and wholes it ten years, it doesn't make the sell

0:46:34.960 --> 0:46:37.160
<v Speaker 5>side any money. So we do all our research. The

0:46:37.239 --> 0:46:40.200
<v Speaker 5>last company I wrote a report on which we were

0:46:40.239 --> 0:46:43.000
<v Speaker 5>going to discuss late this afternoon is a Japanese company

0:46:43.000 --> 0:46:47.120
<v Speaker 5>called unit Charm. We've owned it for many years and

0:46:47.280 --> 0:46:50.480
<v Speaker 5>many years and it is it's one of the leading

0:46:50.680 --> 0:46:53.680
<v Speaker 5>makers of diapers and sanitary neplins in the world. And

0:46:53.840 --> 0:46:55.960
<v Speaker 5>the interesting about the company is about forty years ago

0:46:56.760 --> 0:47:00.600
<v Speaker 5>when the Sun forty years ago, before the Sun took over,

0:47:01.120 --> 0:47:04.480
<v Speaker 5>it realized that Japan was shrinking and it started and

0:47:04.520 --> 0:47:07.960
<v Speaker 5>it started as an expansion into emerging markets. That would

0:47:08.080 --> 0:47:11.080
<v Speaker 5>has often been a recipe for disaster for companies all

0:47:11.120 --> 0:47:12.359
<v Speaker 5>over the world. Well, you know, we've got to get

0:47:12.360 --> 0:47:14.879
<v Speaker 5>some growth, but they did it very carefully and they

0:47:14.920 --> 0:47:18.400
<v Speaker 5>now have over sixty percent of their sales is outside

0:47:18.480 --> 0:47:20.239
<v Speaker 5>Japan and mostly.

0:47:19.960 --> 0:47:23.080
<v Speaker 4>In Okay, so this counts as the line of the companies.

0:47:23.120 --> 0:47:25.640
<v Speaker 4>It is global but very exposed for emerging.

0:47:25.560 --> 0:47:27.360
<v Speaker 5>I use it for a number of reasons. Firstly because

0:47:27.400 --> 0:47:29.840
<v Speaker 5>it's a global company exactly because it's a bigger liquid

0:47:31.120 --> 0:47:33.399
<v Speaker 5>but also it's the last report that I wrote, and

0:47:33.440 --> 0:47:36.600
<v Speaker 5>it's we've we've met the founder, saw the owner many times.

0:47:36.600 --> 0:47:38.239
<v Speaker 5>A run by the owner. We love companies are run

0:47:38.239 --> 0:47:40.879
<v Speaker 5>by owners with a long term view because they take

0:47:40.880 --> 0:47:42.640
<v Speaker 5>different sorts of risk to somebody that's on a three

0:47:42.680 --> 0:47:45.840
<v Speaker 5>year option program. So for example, it's balance sheet, it

0:47:45.880 --> 0:47:48.400
<v Speaker 5>has its balance sheet is ungeared, it has cash and

0:47:48.400 --> 0:47:51.680
<v Speaker 5>it's balance sheet, which a professional manager wouldn't do because

0:47:51.760 --> 0:47:53.759
<v Speaker 5>on a three year view, especially low interest rates, you

0:47:53.800 --> 0:47:57.080
<v Speaker 5>buy back shares and increase EPs. But a real steward

0:47:57.120 --> 0:47:59.400
<v Speaker 5>knows that the tough times come and maybe a bit

0:47:59.440 --> 0:48:01.000
<v Speaker 5>of cas should be good so that when the tough

0:48:01.000 --> 0:48:03.600
<v Speaker 5>times are here, you can make some acquisitions, you can

0:48:03.640 --> 0:48:05.880
<v Speaker 5>take market share. So that's the last company that I

0:48:05.920 --> 0:48:08.680
<v Speaker 5>wrote on, this company that we've owned for years. There's

0:48:08.719 --> 0:48:12.160
<v Speaker 5>some very interesting two or three companies in Latin America.

0:48:12.160 --> 0:48:14.880
<v Speaker 5>For example, that and JEM is one of the reasons

0:48:14.920 --> 0:48:17.399
<v Speaker 5>JEMs failed is some of the even the very well

0:48:17.440 --> 0:48:20.920
<v Speaker 5>strewarded companies fell on hard times and made mistakes. And

0:48:21.080 --> 0:48:23.480
<v Speaker 5>one of those companies is a company called Natura in Brazil,

0:48:24.000 --> 0:48:25.680
<v Speaker 5>which we owned for many years and then had to

0:48:25.719 --> 0:48:29.080
<v Speaker 5>sell because they were the founders had decided to go

0:48:29.160 --> 0:48:35.400
<v Speaker 5>on a debt funded acquisition spree, which essentially has caused

0:48:35.400 --> 0:48:37.360
<v Speaker 5>the company some problems in the last ten years. They

0:48:37.400 --> 0:48:40.360
<v Speaker 5>brought the body shop in the UK, which was an error,

0:48:41.000 --> 0:48:42.920
<v Speaker 5>and they bought even which may or may not be

0:48:42.960 --> 0:48:45.560
<v Speaker 5>an error. So we engaged the companies and sold many

0:48:45.600 --> 0:48:48.960
<v Speaker 5>years ago. We were very concerned about the company because

0:48:48.960 --> 0:48:51.719
<v Speaker 5>of the debt profile until they did something a few

0:48:51.760 --> 0:48:54.880
<v Speaker 5>months ago which they had incubated a business called ASoP.

0:48:55.840 --> 0:48:57.960
<v Speaker 5>We didn't realize the value in that business, so that's

0:48:58.600 --> 0:49:01.480
<v Speaker 5>our mistake in many ways. But they just sold that

0:49:01.640 --> 0:49:04.640
<v Speaker 5>to Laurel to It, which essentially removes all the debt

0:49:04.719 --> 0:49:07.239
<v Speaker 5>that we thought they had. And that deal has been done,

0:49:07.239 --> 0:49:09.279
<v Speaker 5>so what you now have is the same stewards who

0:49:09.360 --> 0:49:09.920
<v Speaker 5>are chastened.

0:49:10.080 --> 0:49:13.520
<v Speaker 4>There's been a change of chasing with cash.

0:49:12.920 --> 0:49:15.480
<v Speaker 5>Who were no longer indebted and have a much bigger

0:49:15.480 --> 0:49:20.200
<v Speaker 5>business and the stock prices sixty or seventy percent lower

0:49:20.239 --> 0:49:22.040
<v Speaker 5>than it was off the top of my head ten

0:49:22.120 --> 0:49:25.319
<v Speaker 5>years ago. It has they have brands, and they're one

0:49:25.360 --> 0:49:27.480
<v Speaker 5>of the only B corps in emerging markets for if

0:49:27.480 --> 0:49:29.560
<v Speaker 5>you like ESG. But I think they were doing it.

0:49:29.600 --> 0:49:31.960
<v Speaker 5>They were doing ESG before anybody even knew what it was,

0:49:32.280 --> 0:49:33.560
<v Speaker 5>so it was just part of the DNA of the

0:49:33.640 --> 0:49:36.200
<v Speaker 5>founders of the company essentially. And so yeah, so that's

0:49:36.200 --> 0:49:38.640
<v Speaker 5>a very interesting company because it's kind of the microcosm

0:49:38.680 --> 0:49:40.680
<v Speaker 5>of part of the reason why Emerjory Markets failed for

0:49:40.719 --> 0:49:42.640
<v Speaker 5>ten years, which is some even some of the really

0:49:42.680 --> 0:49:46.600
<v Speaker 5>good companies made mistakes. And if you can find companies

0:49:46.640 --> 0:49:49.839
<v Speaker 5>with those mistakes, they realized and clearly they didn't bet

0:49:49.880 --> 0:49:52.000
<v Speaker 5>that the ship because they had this business and they

0:49:52.040 --> 0:49:55.080
<v Speaker 5>knew then that might be quite an interesting company touring

0:49:55.160 --> 0:49:58.839
<v Speaker 5>for the next ten years. Yeah, So that's that's that's

0:49:58.880 --> 0:50:01.120
<v Speaker 5>another example, different type of example.

0:50:01.719 --> 0:50:06.000
<v Speaker 4>You gave all examples. Thank you. Yes, Now listen, Jonathan,

0:50:06.040 --> 0:50:08.080
<v Speaker 4>I have to ask you a question that you won't like.

0:50:08.520 --> 0:50:10.400
<v Speaker 4>You won't like, but I have to ask everybody at

0:50:10.440 --> 0:50:13.800
<v Speaker 4>the end of the podcast. We're watching the answers very closely,

0:50:13.920 --> 0:50:19.719
<v Speaker 4>so please be aware this is extremely important. Okay. I

0:50:19.760 --> 0:50:22.000
<v Speaker 4>am going to let you buy one asset, and one

0:50:22.120 --> 0:50:25.359
<v Speaker 4>asset only for the next ten years, and I'm going

0:50:25.400 --> 0:50:26.879
<v Speaker 4>to give you a choice of three all of which

0:50:26.880 --> 0:50:31.279
<v Speaker 4>you will hate, but one of which you must choose gold, Bitcoin,

0:50:32.120 --> 0:50:34.200
<v Speaker 4>or cash in a deposit account in the UK.

0:50:36.040 --> 0:50:38.080
<v Speaker 5>I have to answer as I personally have so apart

0:50:38.080 --> 0:50:40.240
<v Speaker 5>from my own fund, I have cash in a deposit account,

0:50:40.440 --> 0:50:45.200
<v Speaker 5>in a government deposit account in the UK percent So

0:50:45.239 --> 0:50:46.040
<v Speaker 5>it's my fun than that.

0:50:46.239 --> 0:50:50.360
<v Speaker 4>Okay, So you would take cash over gold over a

0:50:50.360 --> 0:50:53.720
<v Speaker 4>ten year period, we were very despite your your belief

0:50:53.800 --> 0:50:56.000
<v Speaker 4>that I share that there is a degree of financial

0:50:56.000 --> 0:50:56.960
<v Speaker 4>oppression underway.

0:50:59.520 --> 0:51:02.120
<v Speaker 5>I think if again, if I think you'd have asked

0:51:02.160 --> 0:51:04.000
<v Speaker 5>me fifteen years ago, I would have said, have a

0:51:04.000 --> 0:51:10.400
<v Speaker 5>bit of gold. I just never I've never felt comfortable

0:51:10.440 --> 0:51:12.920
<v Speaker 5>with gold, and I think that there are now alternatives

0:51:12.960 --> 0:51:17.640
<v Speaker 5>to it, and it hasn't it hasn't truly done what

0:51:17.680 --> 0:51:19.239
<v Speaker 5>we thought it would do fifteen years ago.

0:51:19.640 --> 0:51:21.400
<v Speaker 4>If I take cash out of the equation, this is

0:51:21.400 --> 0:51:23.440
<v Speaker 4>a supplementary question that I shouldn't ask, But if I

0:51:23.480 --> 0:51:25.640
<v Speaker 4>took cash out of the equation, would you choose gold

0:51:25.680 --> 0:51:26.080
<v Speaker 4>or bit core?

0:51:26.120 --> 0:51:26.200
<v Speaker 6>Oh?

0:51:26.239 --> 0:51:31.120
<v Speaker 5>Definitely gold yeah. Absolutely. I find the rise of these

0:51:31.160 --> 0:51:35.480
<v Speaker 5>alternative ways of storing and transacting wealth. I find them

0:51:35.520 --> 0:51:39.480
<v Speaker 5>to be partly technologically driven, but also partly a symptom

0:51:39.520 --> 0:51:43.719
<v Speaker 5>of the excessively loose monetary policy that we've had in

0:51:43.760 --> 0:51:44.440
<v Speaker 5>the last.

0:51:45.680 --> 0:51:48.879
<v Speaker 4>Take your pick years, forty years.

0:51:48.920 --> 0:51:51.120
<v Speaker 5>I don't blame I can see what they are, and

0:51:51.160 --> 0:51:54.839
<v Speaker 5>it's essentially in air mission that government is debasing your will.

0:51:55.760 --> 0:51:58.319
<v Speaker 5>But I don't believe that they are stable sources of

0:51:58.400 --> 0:52:00.000
<v Speaker 5>wealth and of capital preservation.

0:52:00.600 --> 0:52:03.360
<v Speaker 4>Okay, there we go, listeners, Gold. It is while actually

0:52:03.360 --> 0:52:06.960
<v Speaker 4>a sup pod count but secondary it's gold. Jonathan, thank

0:52:06.960 --> 0:52:09.480
<v Speaker 4>you so much for joining us today. There was really interesting.

0:52:09.640 --> 0:52:10.560
<v Speaker 5>Thank you, Thank you, Marion.

0:52:15.239 --> 0:52:17.400
<v Speaker 1>Thanks for listening to this week's Marin Talks Money. We

0:52:17.480 --> 0:52:19.799
<v Speaker 1>will be back next week. Catch our debrief on this

0:52:19.800 --> 0:52:22.239
<v Speaker 1>week's conversation on the Merin Talks Money after show in

0:52:22.280 --> 0:52:25.279
<v Speaker 1>our normal feed that is, I'm afraid, only accessible to

0:52:25.320 --> 0:52:28.880
<v Speaker 1>Apple News subscribers and to Bloomberg subscribers. Look out for

0:52:28.880 --> 0:52:30.399
<v Speaker 1>the after show online.

0:52:30.520 --> 0:52:31.960
<v Speaker 4>It's quite good actually.

0:52:32.520 --> 0:52:35.000
<v Speaker 1>In the meantime, if you like our show, rate review,

0:52:35.080 --> 0:52:37.399
<v Speaker 1>and subscribe wherever you listen to podcasts and do please

0:52:37.440 --> 0:52:40.080
<v Speaker 1>also tell your friends to listen. This episode was hosted

0:52:40.080 --> 0:52:42.800
<v Speaker 1>by me Maren Sunset Web. It was produced by Summer Sadi.

0:52:42.960 --> 0:52:46.040
<v Speaker 1>Additional editing by Blake Maple's bez Well thanks to Jonathan

0:52:46.200 --> 0:52:48.400
<v Speaker 1>Sante and John Steppek Is is You're to sign up

0:52:48.400 --> 0:52:50.759
<v Speaker 1>to John's daily newsletter Money Just still to the link

0:52:50.840 --> 0:52:52.759
<v Speaker 1>for that is in the show notes. And I say

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<v Speaker 1>that's quite good too,