Speaker 1: So it's so funny the things that pop off and
Speaker 1: that don't pop off. So let's talk about things that
Speaker 1: unexpectedly pop off, which is why you ultimately always have
Speaker 1: to be authentic, because if you're trying to produce products
Speaker 1: or services or content that you think people will like,
Speaker 1: it usually doesn't work. Authenticity is the name of the
Speaker 1: game in twenty twenty four, and there are so many
Speaker 1: different examples of it. But I am living proof of
Speaker 1: that because I've seen this in so many different ways recently.
Speaker 1: So I was on an airplane and a woman walked
Speaker 1: up to me and she said, Hey, Bethany, it's Bozama.
Speaker 1: I'm like, oh god, hi, And she's like, I was
Speaker 1: on your podcast. I'm like, I know you are. I
Speaker 1: think the first guest on my podcast, and bo Saint
Speaker 1: John was the first guest on this podcast. Asked she
Speaker 1: was the CMO of Netflix. Before that, she was at Endeavor,
Speaker 1: which is a big talent agency. It's now William Morris Endeavor,
Speaker 1: or maybe it is. Yeah, I think it's WM ME
Speaker 1: And she said hi, and she said I'm on the
Speaker 1: New Housewives of Beverly Hills. I said, you are. I
Speaker 1: didn't know it had just aired it had just started.
Speaker 1: I don't watch the Housewives. I do talk about them
Speaker 1: because of the clips that I see on social media
Speaker 1: about the Housewives. But I said, oh wow, that's so
Speaker 1: crazy amazing, and she said, yeah, I was negotiating and
Speaker 1: I had to sign the Bethany clause. Now she's a
Speaker 1: bad bitch. She's a real serious business bitch. And she
Speaker 1: said she had to sign the Bethany clause, which to
Speaker 1: me was like my first real Bethany clause flex. I
Speaker 1: know everybody's had to sign it, and I'll explain to
Speaker 1: you what it is, but that was like my first
Speaker 1: real flex because she was the CMO of Netflix. Heard
Speaker 1: of Netflix, and so I know that she like respected
Speaker 1: my gangster, you know what I mean. I could tell
Speaker 1: she like she she kind of respected my gangster, and
Speaker 1: I like that. I respect hers. So anyway, we're on
Speaker 1: the plane and then I talk into my phone and
Speaker 1: I say, I tell a story. I just ran into
Speaker 1: this woman. Blah blah blah. Do you want to meet her?
Speaker 1: And I bring my phone over and I record her.
Speaker 1: I say, she says it's okay, and she's beautiful, and
Speaker 1: she says hello, and she's doing the show it's a
Speaker 1: testament to a couple of things. One I remember years
Speaker 1: ago sitting down with p K and Kyle PK from
Speaker 1: Beverly Hills, and he said, we did the show because
Speaker 1: of you, and we want the success that you've had.
Speaker 1: And I've heard this from so many different Real Housewives producers,
Speaker 1: not now, of course, because I'm persona on grata, but
Speaker 1: so many Real Housewives producers that every housewive comes in
Speaker 1: and says, I want to do what Bethany did, and
Speaker 1: I'm so humbled, I'm so grateful. I'm so moved by that,
Speaker 1: Like I never take that for granted, and it shows
Speaker 1: me that it's correct. I remember, like the Erica Janes
Speaker 1: of the world coming on, and the actresses that had
Speaker 1: a pre existing career or a Lisa Rinna started being
Speaker 1: on the show because they had seen my success. It's
Speaker 1: also why the show has changed, and it's also why
Speaker 1: Real Housewives of New York has changed, because the women
Speaker 1: are beautiful and savvy and aware, and we were a
Speaker 1: bunch of busted up train wrecks. So I'm going to
Speaker 1: get into that we were has bins or nobody's. We
Speaker 1: were used to be somebody or nobody's and now the
Speaker 1: girls on the New York Housewives and are also savvy.
Speaker 1: It's hard to go back to authenticity and it's hard
Speaker 1: to go home again. And then people were saying, what
Speaker 1: is the Bethany clause? And I was thinking, I can't
Speaker 1: believe people don't know what the Bethany clause is. Actually,
Speaker 1: scratch that, strike that on the record. I can't believe
Speaker 1: why would people know what the Bethany clause is? Because
Speaker 1: I've discussed it, but that doesn't mean that everybody's heard it,
Speaker 1: and I've taken new fans on the journey. The Bethany
Speaker 1: clause is a clause that when you go onto reality TV,
Speaker 1: you sign saying that you'll give a piece of your
Speaker 1: future business because of the platform that they're giving you. Now,
Speaker 1: when I went on Two Housewives, I got a contract
Speaker 1: and there was a small blurb that said that we
Speaker 1: would give a percentage of our business our future business.
Speaker 1: I was a nobody, I had nothing going on. The
Speaker 1: fact that I didn't want to sign this is remarkable
Speaker 1: because I'm not great at contracts, but I am good
Speaker 1: at just like sniffing out something that doesn't work. And
Speaker 1: in my contract I crossed that out. I said, I'll
Speaker 1: take the shitty money, which was a lot of money
Speaker 1: to me because I had no money, and I'm crossing
Speaker 1: this part out. So this became a butt hurt moment
Speaker 1: for Bravo when I was in the Hollywood Reporter in
Speaker 1: a major article and on the cover of Forbes magazine,
Speaker 1: and everybody saw the money that I made for Skinny Girl,
Speaker 1: something that I used the vehicle of Housewives to create,
Speaker 1: something that everyone tries to do now, something that the
Speaker 1: Kardashians followed suit in doing their seers integration into their show.
Speaker 1: And Kim promoted Madori after my deal. Why because we
Speaker 1: had the same agent, the same agent named Brian dh
Speaker 1: When called for someone to pay fifty thousand dollars to
Speaker 1: Kim to do a small liquor deal, he said, no,
Speaker 1: she doesn't drink, but he said, I have this girl
Speaker 1: who has this idea for the skinny margarita, and that's
Speaker 1: the deal that I ended up doing. After my deal,
Speaker 1: Kim ended up doing a deal via Brian Dao with Madori.
Speaker 1: Because that started the modern cocktail celebrity space. I also
Speaker 1: started the TV show integration as that vehicle, meaning that's
Speaker 1: why there was the Seers deal, and all of this
Speaker 1: stuff with the Kardashians fueled into that show, and that's
Speaker 1: why they're billionaires now because they learned that model which
Speaker 1: I created, and they've been much more successful and lucrative
Speaker 1: than I have at it. They probably work way harder
Speaker 1: than I do. There are many more than them. They
Speaker 1: have a Chris Jenner and give them their flowers. They've
Speaker 1: done incredibly well. But that was a model that started
Speaker 1: because I was on the show and the other women
Speaker 1: were like buying diamonds and getting facials and talking about
Speaker 1: how rich they were. I was telling the truth about
Speaker 1: how poor I was and what I wanted, and in
Speaker 1: real time, I was going through the experience of being hungry,
Speaker 1: being alone, being single, being in my late thirties, being broke,
Speaker 1: and wanting something. And I went through that with the audience,
Speaker 1: which was an authentic experience. And now people are trying
Speaker 1: to sort of re create that, but it's they can't
Speaker 1: help themselves by want to act rich. And it's important
Speaker 1: to say to you all who are in business or
Speaker 1: budding entrepreneurs or have an idea or dreams that people
Speaker 1: like myself and like the Kardashians have had many more
Speaker 1: failures and successes. I had the lunch meets, I had
Speaker 1: a nutritional shake, I had bars. I've had a bunch
Speaker 1: of different things. The Kardashians have had tanning products, They've
Speaker 1: had hair products, They've had credit cards, they've had diet pills.
Speaker 1: They've had so many different failures. But it's like throwing
Speaker 1: spaghetti against the wall and something hit. Kim's makeup hasn't
Speaker 1: blown the doors off the way that Kylie's did. Kim
Speaker 1: Skims is what really popped it off, you know. I mean,
Speaker 1: it's still supporting Kanye presumably now. And Kylie had this
Speaker 1: apparel that didn't seem to do that well. And it's
Speaker 1: not easy. J Lo has had skincare, body glow, hair, clothing,
Speaker 1: all of it. Beyonce had Darian Jean's. I mean, people
Speaker 1: have had major businesses that have hundreds of millions of
Speaker 1: followers and failed. So do not be discouraged. If you
Speaker 1: have failed, you can succeed. There are many roads to rome.
Speaker 1: And like I said, not everybody has a Beverly Hills
Speaker 1: Hollywood powerhouse machine like the Kardashians and a momager and
Speaker 1: this infrastructure and the television show they got which was
Speaker 1: a vehicle to push you through. You know. It's not
Speaker 1: that easy. So that's why it's difficult, you know, for
Speaker 1: the new women on Housewives to come on and just
Speaker 1: be savvy and be that bitch and have a social
Speaker 1: media presence and that be enough. The audience wants to
Speaker 1: see the struggle, wants the authenticity, but they also want
Speaker 1: the money. It's very difficult. They want to see the
Speaker 1: Beverly Hills backyards, but they also want to see someone struggling.
Speaker 1: They want someone to succeed, but they also don't want
Speaker 1: them to forget where they came from, you know, and
Speaker 1: you just can't configure what the audience is going to
Speaker 1: want in your small business, in your restaurant, or in
Speaker 1: a television show or in a brand. You have to
Speaker 1: just be authentic. And that's what most people aren't realizing.
Speaker 1: That's why the Blake livelys and the Jennifer Lopez Is
Speaker 1: and a lot of these celebrities that were trained in
Speaker 1: the glossed over, frosted, coached, scripted land of Hollywood have
Speaker 1: fallen short. They just don't know how to do it.
Speaker 1: It's not that easy to do It's not that easy
Speaker 1: to be authentic. So the Bethany clause is something that
Speaker 1: Bosom assigned. And once my deal happened in the article
Speaker 1: on the Hollywood Reporter and Forbes came out, agents and
Speaker 1: lawyers started implementing the Bethany clause because the networks were saying,
Speaker 1: we're not going to let what happened with Bethany happened
Speaker 1: to us, and if someone cash is out and has
Speaker 1: a big success, we are going to want a piece.
Speaker 1: And the thing is it's not that easily enforceable because networks,
Speaker 1: and this doesn't happen with streamers, but networks aren't gonna
Speaker 1: be good at auditing. Networks aren't gonna spend the time
Speaker 1: and money and accountants to audit day and day out.
Speaker 1: She by Chara and and you know rando businesses from
Speaker 1: everybody on The Housewives and other shows, you know, snooky
Speaker 1: slippers or Gretchen Rossi's handbags. Like, they're not going to
Speaker 1: do that. It's an insurance policy. So if one day
Speaker 1: somebody has a public cash out, they can go claw
Speaker 1: back audit and then they can get the money. But
Speaker 1: every day they're not just looking at what dor EAT's
Speaker 1: Beverly Beach, what happened to that? You know, I think
Speaker 1: Dorit was also involved in nectaria wedding gowns, Like what
Speaker 1: happened to that? You know, it's not that easy. So
Speaker 1: they're not clawing back to see how many nectaria wedding
Speaker 1: gowns door eats sold. They're just or Beverly Beach bathing
Speaker 1: suits that happen back then. It's if Beverly Beach bathing
Speaker 1: suits got bought by Monday Swimwear, what would that look like?
Speaker 1: So what's all that's so interesting is not every that's
Speaker 1: a model that not everybody. So like Shark Tank does
Speaker 1: not implement the Bethany clause, Shark Tank doesn't care if
Speaker 1: Kevin O'Leary takes a piece of that business that makes
Speaker 1: ten million dollars, or Mark Cuban or Barbara Corkran. They
Speaker 1: want the show to do well. And it's an interesting
Speaker 1: cultural discussion because they're not looking to nickel and dime
Speaker 1: and take a piece of what everybody does. They want
Speaker 1: a successful show. They're in the business of successful shows.
Speaker 1: And if you want a good culture, you should want
Speaker 1: your people to make money. You should want all boats
Speaker 1: to rise with the tide. You should want everybody to win.
Speaker 1: And that's frankly, what Bravo and other network should be
Speaker 1: focused on, Like, they shouldn't really be focused on grabbing
Speaker 1: everything from every person. They should be focused on treating
Speaker 1: their talent really well. The reason that Shark Tank has
Speaker 1: done so well and been like a plug and play
Speaker 1: is because they taken care of their people. They have
Speaker 1: a model that works, they have a good culture. They
Speaker 1: make it very easy to shoot the show, to produce
Speaker 1: the show, and everybody does well in a business or
Speaker 1: a television show. It can be even a small business
Speaker 1: or a restaurant. We have a big turnover. You're constantly
Speaker 1: churning and burning and trying not to pay people, not
Speaker 1: to reward people, trying to take some of people's you're
Speaker 1: gonna bump into a lot of turnover, and you're gonna
Speaker 1: bump into a different model. So it's been interesting to
Speaker 1: watch the shifts in the Housewives and that culture. And
Speaker 1: it's funny. I'll tell you this too. You know, my
Speaker 1: publicist is like, stay away from the Housewives. We finally
Speaker 1: rinsed it off. It's not really you and it isn't
Speaker 1: really me. It's been so many years, but I've proven
Speaker 1: myself in so many different ways and It's like, is
Speaker 1: Kim Kardashian the same person as she was in the
Speaker 1: beginning of her reality show or does her sex tape
Speaker 1: define her? Or does Paris Hilton sex tape tape define her? No?
Speaker 1: Is it part of her journey? Yes? Was Paris Hilton
Speaker 1: on The Simple Life? Yes? Was Kim Kardashian wearing cheesy
Speaker 1: bandage dresses in the beginning on her show? And have
Speaker 1: people sort of forgotten that? Yes? But is it where
Speaker 1: she came from? Yes? So it's like I talk about
Speaker 1: Housewives because I know intimately about it and because it's
Speaker 1: also a flex sometimes that like when I was on it,
Speaker 1: it was over three million viewers and now it's got
Speaker 1: two hundred and fifty thousand. Like I'm only human, I'm
Speaker 1: going to talk about that. So yeah, So sometimes I
Speaker 1: go back and forth about why do I want to
Speaker 1: have a show about it and like talk about all
Speaker 1: these people and care every day? No? But am I
Speaker 1: allowed to talk about something I was part of? Yeah?
Speaker 1: Because talking about the Bethany clause is talking about business
Speaker 1: and talking about the shift there, and it is also
Speaker 1: fairly shady. You know. It's sometimes I look over there
Speaker 1: and I'm like, are they still talking about the same
Speaker 1: shit all these years later, Like, are they really still
Speaker 1: like in that same spot doing the same shit when
Speaker 1: you know the world has orbited so many times, you know,
Speaker 1: I don't know. So anyway, I am conflicted and sometimes
Speaker 1: don't want to talk about it. But recently I've been
Speaker 1: talking about it a bit more because it's just there's
Speaker 1: a big transition. So it's like the entertainment industry has
Speaker 1: changed and it's got to be discussed from a business standpoint.
Speaker 1: People like Gary Vee talk about it. A lot of
Speaker 1: people sometimes like Mark Cuban talk about it. But the
Speaker 1: way we're consuming content is definitely changing. It's a different world.
Speaker 1: When I got into The Housewives, there was no Twitter,
Speaker 1: no Instagram, no TikTok. There was Facebook, Okay, there was
Speaker 1: no Twitter. I didn't want to go on. I didn't
Speaker 1: want to tell anybody what I'm doing. Now I talk
Speaker 1: to you about my fucking chicken salad travails all day,
Speaker 1: Like it's insane. The world has changed so much.