1 00:00:02,360 --> 00:00:04,400 Speaker 1: What's up. This is the people Shark here at Damon 2 00:00:04,480 --> 00:00:08,039 Speaker 1: John with another motivation moment for you courtesy of that 3 00:00:08,280 --> 00:00:11,680 Speaker 1: Moment with Damon John, a production of the Black Effect 4 00:00:11,760 --> 00:00:16,200 Speaker 1: podcast Network and iHeartRadio. Now. Okay, So, according to surveys 5 00:00:16,280 --> 00:00:20,720 Speaker 1: released by Epsilon, eighty percent of one thousand respondents were 6 00:00:20,760 --> 00:00:23,560 Speaker 1: more than likely to do business with the company if 7 00:00:23,560 --> 00:00:27,520 Speaker 1: it offered personalized experiences. Now, some people will say, well, 8 00:00:27,600 --> 00:00:30,360 Speaker 1: isn't that common sense? But it's not that common to 9 00:00:30,400 --> 00:00:33,720 Speaker 1: do it because as much as I love technology, technology 10 00:00:33,760 --> 00:00:37,280 Speaker 1: also makes us lazy or it gives us form of automation, 11 00:00:37,440 --> 00:00:39,920 Speaker 1: and we think that we should just kind of maybe 12 00:00:40,040 --> 00:00:43,319 Speaker 1: automate out messages to people. And you know, I can 13 00:00:43,360 --> 00:00:46,000 Speaker 1: tell you that it actually hurt me back in the 14 00:00:46,000 --> 00:00:50,240 Speaker 1: Poople days. So when I did not customize things, when 15 00:00:50,320 --> 00:00:53,920 Speaker 1: we were really really doing well with Pogo, when we 16 00:00:53,920 --> 00:00:56,360 Speaker 1: would bring boxes in of genes, we would sell them 17 00:00:56,400 --> 00:00:59,160 Speaker 1: to the store as a pre pack twelve genes two 18 00:00:59,160 --> 00:01:01,680 Speaker 1: thirty two for US two thirty six, two thirty eight's 19 00:01:01,720 --> 00:01:04,080 Speaker 1: whatever it is up to forty forty two with some 20 00:01:04,120 --> 00:01:07,560 Speaker 1: source and I like to use example Mexico. They were like, 21 00:01:07,640 --> 00:01:10,720 Speaker 1: you know, listen, I can't take thirty thirty eights and forties. 22 00:01:10,760 --> 00:01:12,640 Speaker 1: They just don't make us that big out here. I 23 00:01:12,640 --> 00:01:15,240 Speaker 1: don't have big customers, you know, big enough to wear that. 24 00:01:15,280 --> 00:01:16,720 Speaker 1: We were like, we don't care. You got to take 25 00:01:16,720 --> 00:01:19,080 Speaker 1: the whole box. That's up to you, take it or 26 00:01:19,160 --> 00:01:21,039 Speaker 1: leave it. And we were arrogant. We wore and as 27 00:01:21,080 --> 00:01:23,440 Speaker 1: I think back, we did not want to customize for them. 28 00:01:23,560 --> 00:01:25,760 Speaker 1: We didn't want to break open a box. We're too lazy. 29 00:01:25,760 --> 00:01:28,040 Speaker 1: It would take us more to break them in a box. 30 00:01:28,080 --> 00:01:30,240 Speaker 1: And then you got to reassort things. Well, you know, 31 00:01:30,680 --> 00:01:33,040 Speaker 1: after a while, the source kept buying them, but all 32 00:01:33,120 --> 00:01:35,400 Speaker 1: the forties and thirty eighth they had, they started to 33 00:01:35,400 --> 00:01:37,800 Speaker 1: discount them because they didn't have customers to buy those. Well, 34 00:01:37,959 --> 00:01:39,680 Speaker 1: when a customer comes in, he sees a pair of 35 00:01:39,760 --> 00:01:41,880 Speaker 1: jeans over here for eighty and another pair of jeans 36 00:01:41,920 --> 00:01:44,880 Speaker 1: over here for twenty, they look very similar. That customer 37 00:01:44,880 --> 00:01:47,720 Speaker 1: can't differentiate. Well, this is a newer style than this. 38 00:01:47,840 --> 00:01:51,360 Speaker 1: I mean jeans, they do come in obviously different styles. 39 00:01:51,400 --> 00:01:53,320 Speaker 1: But I had a blink of an eye. All you 40 00:01:53,360 --> 00:01:55,360 Speaker 1: saw is twenty dollars over here, and you say eight 41 00:01:55,400 --> 00:01:57,920 Speaker 1: dollars over here. You stopped buying the eighty, you start 42 00:01:57,960 --> 00:01:59,960 Speaker 1: looking at the twenty to twenty, None of the size 43 00:02:00,120 --> 00:02:02,440 Speaker 1: is there for you, and you start thinking, I'm never 44 00:02:02,480 --> 00:02:04,160 Speaker 1: going to pay more than twenty dollars of that brand. 45 00:02:05,000 --> 00:02:08,239 Speaker 1: So you know, that hurt the bread and we would 46 00:02:08,240 --> 00:02:10,840 Speaker 1: come around later on and start altering it and making 47 00:02:10,840 --> 00:02:13,200 Speaker 1: those custom sizes, but it was only after our businesses 48 00:02:13,240 --> 00:02:17,280 Speaker 1: slowed down and other competitors say, I'll make the thirty 49 00:02:17,280 --> 00:02:19,040 Speaker 1: twos for you thirty four if you you don't have 50 00:02:19,080 --> 00:02:21,440 Speaker 1: to box size forty. So you have to understand that, 51 00:02:21,600 --> 00:02:23,800 Speaker 1: no matter what, you have to customize the people, and 52 00:02:23,840 --> 00:02:26,600 Speaker 1: you can get too cocky with it, and you have 53 00:02:26,720 --> 00:02:29,600 Speaker 1: to realize that that can really hurt you. So why 54 00:02:29,680 --> 00:02:31,880 Speaker 1: don't you do today? Why don't your challenge be to 55 00:02:31,960 --> 00:02:35,560 Speaker 1: go out there and do some customization for one or 56 00:02:35,560 --> 00:02:38,440 Speaker 1: two or ten of your customers. I think that that 57 00:02:38,520 --> 00:02:41,400 Speaker 1: would would help you a lot. So make sure you 58 00:02:41,400 --> 00:02:44,200 Speaker 1: hack yourself. Tune in every single Monday and Tuesday for 59 00:02:44,280 --> 00:02:47,760 Speaker 1: new episodes. Up That Moment with Damon John brought to 60 00:02:47,800 --> 00:02:50,680 Speaker 1: you by the Black Back Podcast Network. Check it out 61 00:02:50,720 --> 00:02:52,560 Speaker 1: wherever you get your podcasts.