WEBVTT - Artificial Artificial Intelligence

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<v Speaker 1>Welcome to tech Stuff, a production from iHeartRadio. Hey there,

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<v Speaker 1>and welcome to tech Stuff. I'm your host Jonathan Strickland.

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<v Speaker 1>I'm an executive producer with iHeart Podcasts and how the

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<v Speaker 1>tech are you? So? In the late eighteenth century, there

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<v Speaker 1>was a man named Wolfgang von Kimpland, and he had

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<v Speaker 1>a clever idea. He really wanted to knock the proverbial

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<v Speaker 1>socks off of Maria Theresa, the Impress of Austria. Moreover,

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<v Speaker 1>he wanted to make a more spectacular display than an

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<v Speaker 1>illusionist named Francois Pelletier who had performed for the Impress

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<v Speaker 1>to great renown, and Kimpland was not impressed. He was like, huh,

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<v Speaker 1>I'm gonna show Frank up. I'm gonna make something that's

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<v Speaker 1>really gonna rub his face in it, and the Impress

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<v Speaker 1>is gonna think I'm her favorite. So, fueled by a

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<v Speaker 1>competitive and perhaps petty spirit, Kimpland came up with an

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<v Speaker 1>invention that some would call the mechanical Turk. Now the

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<v Speaker 1>machine hesitate to call it that, but the machine consisted

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<v Speaker 1>of a large table like cabinet, and on the top

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<v Speaker 1>of this cabinet was a chessboard and standing behind this

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<v Speaker 1>cabinet was a mechanical man dressed in the Western European

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<v Speaker 1>concept of traditional Turkish attire. If you were to open

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<v Speaker 1>the cabinet doors, you would reveal a mass of gears

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<v Speaker 1>and cogs and such, so it looked as though everything

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<v Speaker 1>was mechanical. Kimplan claimed that this machine could play an

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<v Speaker 1>expert game of chess against any opponent, and as it

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<v Speaker 1>turned out, the machine performed very well and won more

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<v Speaker 1>games than it lost. But it was all a trick.

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<v Speaker 1>The machine wasn't really a machine, or at least it

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<v Speaker 1>wasn't a machine that did any work. Instead, hidden inside

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<v Speaker 1>the cabinet, concealed from exposure, hidden by these gears and cogs,

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<v Speaker 1>was a cramped human chess player, and the player could

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<v Speaker 1>manipulate the Turkish figure and was able to play chess

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<v Speaker 1>from below the chess board. So it was an actual

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<v Speaker 1>human being who was actually playing these games against people.

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<v Speaker 1>It wasn't some mechanical construct. The Turk only seemed to

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<v Speaker 1>be a chess playing machine. Now, this was way back

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<v Speaker 1>in seventeen seventy. Today, in twenty twenty four, we still

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<v Speaker 1>have to deal with companies and entrepreneurs peddling artificial intelligence

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<v Speaker 1>that when you look at it more closely, is really

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<v Speaker 1>relying on plain, old, reliable human intelligence. Why, Well, the

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<v Speaker 1>short answer for that is money. It seems like, you know,

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<v Speaker 1>not a day goes by in twenty twenty that doesn't

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<v Speaker 1>include at least one news story about how artificial intelligence

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<v Speaker 1>is going to completely change our lives. And the stories

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<v Speaker 1>run the gamut of hyperbole, from doomsday prophecies about weaponized

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<v Speaker 1>AI making battlefield decisions, to company executives as saying that

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<v Speaker 1>AI programs are a viable alternative to hiring actual human beings,

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<v Speaker 1>to optimists who describe a star trek like utopia in

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<v Speaker 1>which AI handles all the dull stuff and it leaves

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<v Speaker 1>us to experience the world as a never ending series

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<v Speaker 1>of adventures. I'm not sure if any of those scenarios

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<v Speaker 1>are what's actually in store for us, but I do

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<v Speaker 1>know things are going to be messy for a good

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<v Speaker 1>long while. But AI is such a buzzy term, and

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<v Speaker 1>with big companies like Google, Microsoft, Amazon, Apple, Meta and

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<v Speaker 1>more all stomping relentlessly forward to make AI the next

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<v Speaker 1>big thing, there are literally billions of dollars pouring into

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<v Speaker 1>various AI pursuits. Now, with that much money, and enthusiasm

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<v Speaker 1>at play. It's no wonder that dozens of startups attempting

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<v Speaker 1>to cash in on the gold rush have cropped up

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<v Speaker 1>in recent years. And some of those companies might actually

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<v Speaker 1>be making genuine strides toward advancing AI or implementing it

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<v Speaker 1>in a useful way. Some might just be jumping on

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<v Speaker 1>the opportunity to get some of that sweet, sweet VC cash.

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<v Speaker 1>Since AI is the new metaverse slash NFT slash virtual

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<v Speaker 1>reality slash three D technology thing, what I'm saying is

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<v Speaker 1>that we've been through this hype cycle many many times before.

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<v Speaker 1>The term AI itself is incredibly useful if you want to,

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<v Speaker 1>you know, sell some snake oil, because AI as a

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<v Speaker 1>term is still a bit vague. Like the term AI

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<v Speaker 1>is seventy years old at this point, and yet we

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<v Speaker 1>don't have an easy definition for what really is artificial intelligence.

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<v Speaker 1>It's kind of like our definition for actual intelligence. We

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<v Speaker 1>don't have a super great explanation for that either. We

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<v Speaker 1>have ways of describing parts of it, but we don't

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<v Speaker 1>really have a holistic, perfect encapsulation of what is intelligence.

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<v Speaker 1>So how could we do that? For artificial intelligence? You

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<v Speaker 1>don't even have to make an AI application or implementation.

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<v Speaker 1>To take advantage of the opportunities that this vague state

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<v Speaker 1>of affairs creates, you just call whatever thing you're trying

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<v Speaker 1>to sell AI, and you let the hype do the

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<v Speaker 1>work for you. Because people don't understand it fully, you

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<v Speaker 1>probably aren't going to get called out on it unless

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<v Speaker 1>you're really sloppy, which means you can make hay while

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<v Speaker 1>the sun shines and then get up out of town

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<v Speaker 1>when the clouds roll in. So today I thought we

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<v Speaker 1>would talk a bit about fake artificial intelligence, or perhaps

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<v Speaker 1>we should call it artificial artificial intelligence, which in a

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<v Speaker 1>way comes back round to just plain old intelligence, because

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<v Speaker 1>we're going to chat about some cases in which a

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<v Speaker 1>person or group of people passed off stuff that isn't

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<v Speaker 1>really AI, but was rather powered by human intelligence onto

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<v Speaker 1>unsuspecting targets. First, however, let's do a quick refresher on AI,

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<v Speaker 1>because I find that the term is so broad and

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<v Speaker 1>it is so overused that it's really starting to lose

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<v Speaker 1>its meaning. These days, as consumers, you and I, we

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<v Speaker 1>are most likely to encounter AI as applied to generative AI.

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<v Speaker 1>That's the hotness right now, And I know I'm old.

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<v Speaker 1>I use phrases like the hotness. Sorry, but this is

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<v Speaker 1>artificial intelligence that's capable of generating something. Thus you have

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<v Speaker 1>generative AI. Now the something might be written text, it

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<v Speaker 1>might be spoken words, it might be music, it might

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<v Speaker 1>be a sketch or a painting. And there's no denying

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<v Speaker 1>that generative AI can be really impressive when it works well.

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<v Speaker 1>It seems to be able to do the same sort

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<v Speaker 1>of things we humans can, though there remain questions regarding

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<v Speaker 1>how much of that is thanks to the various AI

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<v Speaker 1>programs cribbing from actual human work. Because you'll often hear

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<v Speaker 1>human artists argue that generative AI borrows liberally or outright

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<v Speaker 1>steals if we're being more forthright about all this, and

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<v Speaker 1>does so from human artists. You know, AI doesn't magically

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<v Speaker 1>know how to paint something in a specific style or

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<v Speaker 1>maybe even more specifically, to mimic a particular artists style

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<v Speaker 1>and technique. The AI quote unquote knows how to do

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<v Speaker 1>this because it has been trained to do it on

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<v Speaker 1>countless examples of actual human generated art. That's a real

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<v Speaker 1>problem because it could mean that the AI is lifting

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<v Speaker 1>from real artists and thus potentially putting real artists livelihoods

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<v Speaker 1>at stake. But there are tons of other implementations that

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<v Speaker 1>have nothing or at least little to do with generative AI. So,

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<v Speaker 1>for example, facial recognition technology is a discipline under artificial intelligence.

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<v Speaker 1>The basic task is to compare an incoming signal with

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<v Speaker 1>a database of image records. This is relatively trivial if

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<v Speaker 1>the incoming signal is one that matches the database record precisely.

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<v Speaker 1>In other words, let's say that you've got an incoming

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<v Speaker 1>signal where the camera angle, the lighting, the distance from

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<v Speaker 1>the subject, all of that stuff is the same as

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<v Speaker 1>the reference image that you have in your database. Then

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<v Speaker 1>the computer can very quickly say, yes, these two are

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<v Speaker 1>a match. Typically, it does get trickier if you are

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<v Speaker 1>moving away from whatever types of faces the AI had

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<v Speaker 1>been trained upon. But it gets even trickier if conditions

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<v Speaker 1>are different between the incoming signal and the reference. So

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<v Speaker 1>an example I often give, and this isn't facial recognition,

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<v Speaker 1>this is image recognition. So imagine you have a coffee mug,

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<v Speaker 1>and let's say that we first we have a picture

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<v Speaker 1>of a coffee mug. It's sitting on a table. The

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<v Speaker 1>mug's handle is pointing to the right, you know, to

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<v Speaker 1>our right. As we look at the picture. The mug

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<v Speaker 1>is dark red in color. The body of the mug

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<v Speaker 1>is essentially just a you know, a simple cylinder. There's

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<v Speaker 1>no writing on it or anything. This is the reference

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<v Speaker 1>image that we are using. It's the one that's in

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<v Speaker 1>our database. Now imagine that you've pointed a camera at

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<v Speaker 1>a coffee mug, and this mug is an oversized coffee mug,

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<v Speaker 1>and it's off white in color, and it has the

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<v Speaker 1>words World's Greatest Podcaster on the mud ug and the

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<v Speaker 1>handle's pointed to the left, not the right. And this

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<v Speaker 1>mug actually isn't a perfect cylinder. Let's say that it

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<v Speaker 1>kind of curves outward from the base just about, you know,

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<v Speaker 1>sort of like a bowl more than a cylinder. And

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<v Speaker 1>if I ask you what is this thing, you would

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<v Speaker 1>quickly say, oh, that's a mug, or maybe that's a

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<v Speaker 1>coffee mug. You'd say that right away. You would recognize this.

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<v Speaker 1>But it doesn't match the reference picture in our database perfectly, right, Like,

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<v Speaker 1>it doesn't look exactly like or even close to the

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<v Speaker 1>red reference mug we have in our database. It's got

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<v Speaker 1>features that make it a mug, and you, as a

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<v Speaker 1>human being, can naturally apply your knowledge of those features

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<v Speaker 1>to identify a coffee mug. Even if you've never seen

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<v Speaker 1>that specific mug before, you immediately know, oh, that's a

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<v Speaker 1>coffee mug. Even if the coffee mugs form deviates from

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<v Speaker 1>others you've encountered in the past, You're able to apply

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<v Speaker 1>your intelligence to say that's a coffee mug. But a

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<v Speaker 1>computer cannot do that, not on its own. It has

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<v Speaker 1>to be fed hundreds of thousands, or even millions of

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<v Speaker 1>images of coffee mugs, all in various shapes and sizes

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<v Speaker 1>and colors and orientations to the camera and more. Even then,

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<v Speaker 1>there's no guarantee that the computer will be able to

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<v Speaker 1>identify a new image of a coffee mug that deviates

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<v Speaker 1>from this collection of reference material. So we can help

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<v Speaker 1>computers by applying metadata to information. We might take a

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<v Speaker 1>photo of a new coffee mug and apply metadata labels

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<v Speaker 1>to this image so that a computer can quickly reference

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<v Speaker 1>the metadata and then pull up our new photo of

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<v Speaker 1>a coffee mug when we ask for it. But this

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<v Speaker 1>is not the same thing as quote unquote knowing that

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<v Speaker 1>it's a coffee mug. That would be more like using

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<v Speaker 1>a reference index in order to pull up the matching image.

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<v Speaker 1>It doesn't involve the image itself, It just involves the

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<v Speaker 1>meta data about the image. So facial and image recognition

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<v Speaker 1>are just one of thousands of different aimplmentations that have

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<v Speaker 1>nothing to do or very little to do with generative AI.

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<v Speaker 1>They might ultimately have stuff to do with generative AI,

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<v Speaker 1>but that's because of convergence. It's not that they're the

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<v Speaker 1>same thing. It's that things these different disciplines are converging

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<v Speaker 1>into new implementations. Alan Turing, the great computer scientist, theorized

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<v Speaker 1>that machines might one day be able to take all

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<v Speaker 1>available information in a given situation and apply reasoning to

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<v Speaker 1>that situation in order to reach conclusions similar to how

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<v Speaker 1>we humans operate, and he wrote about it in a

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<v Speaker 1>paper titled Computing, Machinery and Intelligence. It was all hypothetical

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<v Speaker 1>at the time, since computers were still quite primitive back then.

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<v Speaker 1>For one thing, they lacked the capability of persistent memory.

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<v Speaker 1>I'll explain more in just a moment, but first let's

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<v Speaker 1>take a quick break to thank our sponsors. Okay, we're back.

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<v Speaker 1>What was I talking about? All right? Persistence of memory?

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<v Speaker 1>And I should get myself some of that anyway, What

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<v Speaker 1>I meant by that with Alan Turing and the lack

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<v Speaker 1>of persistent memory, is that the computers of Turing's day

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<v Speaker 1>could execute a command, but they couldn't quote unquote remember

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<v Speaker 1>what it was they just did. They would just perform

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<v Speaker 1>an operation, and they would continue to perform that operation

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<v Speaker 1>on new incoming data until you changed all the factors

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<v Speaker 1>of the computer, which often involved physical switches and cables

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<v Speaker 1>and plugs and stuff like. This was a big deal

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<v Speaker 1>to set a computer up to run calculations, so you

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<v Speaker 1>couldn't naturally build upon an outcome and then do a

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<v Speaker 1>new operation. You had to do a lot of work

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<v Speaker 1>in order to make this happen. But Turing thought, there

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<v Speaker 1>will come a day where computers will be able to

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<v Speaker 1>do this. They'll be able to complete the task, create

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<v Speaker 1>an outcome, and then take that outcome and then perform

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<v Speaker 1>new tasks upon that outcome, all with the goal of

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<v Speaker 1>some specific outcome further down the line, like ten or

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<v Speaker 1>twenty steps further along. So it was only a whole

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<v Speaker 1>bunch of different smarty pants is from different disciplines who

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<v Speaker 1>were able to advance the technology of computing that machines

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<v Speaker 1>could actually have something that resembled memory, let alone this

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<v Speaker 1>capability of taking in information and then being able to reason.

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<v Speaker 1>So from transistors to integrated circuits to computer languages, et cetera,

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<v Speaker 1>a lot of different pieces had to come together in

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<v Speaker 1>order to even make this a possibility. So in nineteen

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<v Speaker 1>fifty six, the Dartmouth Summer Research Project and Artificial Intelligence

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<v Speaker 1>saw buffins from across the young discipline of computer science

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<v Speaker 1>gathered to talk about researching concepts relating to machine intelligence.

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<v Speaker 1>This was the conference that serves as the official birthplace

0:15:03.440 --> 0:15:07.800
<v Speaker 1>for the term artificial intelligence. While there were a lot

0:15:07.880 --> 0:15:10.960
<v Speaker 1>of people really excited about the idea and many people

0:15:11.040 --> 0:15:14.000
<v Speaker 1>attending the conference felt pretty sure that machines would one

0:15:14.080 --> 0:15:17.480
<v Speaker 1>day reach a point where they could simulate human intelligence,

0:15:17.800 --> 0:15:20.760
<v Speaker 1>there was no agreement on exactly how this would happen.

0:15:21.840 --> 0:15:26.200
<v Speaker 1>No one proposed any standards or anything like that, and

0:15:26.800 --> 0:15:30.360
<v Speaker 1>because of that, the following decades would see various researchers

0:15:30.440 --> 0:15:34.880
<v Speaker 1>pursue their own pathways toward a common goal. So everyone

0:15:35.000 --> 0:15:37.520
<v Speaker 1>kind of knew where they wanted to get, but they

0:15:37.960 --> 0:15:40.520
<v Speaker 1>weren't in agreement as to how they were going to

0:15:40.560 --> 0:15:42.720
<v Speaker 1>get there, and so there was a lot of different

0:15:42.720 --> 0:15:47.280
<v Speaker 1>work being done in different approaches toward artificial intelligence. In

0:15:47.320 --> 0:15:51.320
<v Speaker 1>the nineteen sixties, a computer scientist and programmer named Joseph

0:15:51.360 --> 0:15:57.000
<v Speaker 1>Weisenbaum created an early chatbot called Eliza. So this chatbot

0:15:57.080 --> 0:16:01.320
<v Speaker 1>is exceedingly primitive by today's standards, and it gave the

0:16:01.360 --> 0:16:05.080
<v Speaker 1>illusion of understanding communications from a human being, But in fact,

0:16:05.240 --> 0:16:09.040
<v Speaker 1>Eliza was really just spouting off responses using some rudimentary

0:16:09.160 --> 0:16:13.560
<v Speaker 1>pattern recognition and substitution strategies. So in a very superficial

0:16:13.920 --> 0:16:19.000
<v Speaker 1>and not particularly useful way, Eliza could chat with humans. Now,

0:16:19.040 --> 0:16:21.840
<v Speaker 1>I think Eliza is a really important early step in

0:16:21.920 --> 0:16:26.960
<v Speaker 1>artificial intelligence. I would also say it's not very intelligent.

0:16:27.440 --> 0:16:30.120
<v Speaker 1>It's following a pretty simple set of rules in an

0:16:30.160 --> 0:16:35.200
<v Speaker 1>effort to simulate conversation, and limited conversation at that And

0:16:35.280 --> 0:16:38.680
<v Speaker 1>while we have much more sophisticated chatbots now, ones that

0:16:38.720 --> 0:16:42.400
<v Speaker 1>can draw on immense libraries of information and use complicated

0:16:42.440 --> 0:16:46.520
<v Speaker 1>statistics to select words and word order, ultimately they're kind

0:16:46.520 --> 0:16:49.520
<v Speaker 1>of doing the same thing. They are using rules to

0:16:49.560 --> 0:16:53.640
<v Speaker 1>create an illusion of intelligence. But the projects I really

0:16:53.680 --> 0:16:56.320
<v Speaker 1>want to talk about don't necessarily even do that much.

0:16:56.640 --> 0:17:00.240
<v Speaker 1>They are creating the illusion of artificial intelligence because us

0:17:00.440 --> 0:17:03.920
<v Speaker 1>that's a field that's getting crazy amounts of investment. Sometimes

0:17:04.320 --> 0:17:07.320
<v Speaker 1>these companies are doing it because they don't yet have

0:17:07.440 --> 0:17:10.760
<v Speaker 1>the money to really dive into AI. So it's not

0:17:10.800 --> 0:17:14.480
<v Speaker 1>that they want to deceive, it's that until they get

0:17:14.520 --> 0:17:17.000
<v Speaker 1>the investment to do the thing they want to do,

0:17:17.440 --> 0:17:22.359
<v Speaker 1>they can't do it. AI is expensive. The processing you

0:17:22.480 --> 0:17:27.879
<v Speaker 1>need in order to run complicated AI implementations is considerable,

0:17:28.040 --> 0:17:30.480
<v Speaker 1>and most people don't have access to that, especially if

0:17:30.480 --> 0:17:34.040
<v Speaker 1>you're just starting up a company. So sometimes an AI

0:17:34.200 --> 0:17:39.080
<v Speaker 1>startup is not using AI, not in an effort to

0:17:39.160 --> 0:17:44.240
<v Speaker 1>deceive investors, but rather as a placeholder with the intent

0:17:44.680 --> 0:17:48.199
<v Speaker 1>of using AI later on when it becomes feasible to

0:17:48.240 --> 0:17:51.480
<v Speaker 1>do so. Sometimes the company just needs to do a

0:17:51.520 --> 0:17:55.400
<v Speaker 1>lot of early work before it can launch whatever AI

0:17:55.440 --> 0:17:58.520
<v Speaker 1>tool it has in mind, and that this early work

0:17:58.640 --> 0:18:00.679
<v Speaker 1>needs to be done by humans. There might be a

0:18:00.720 --> 0:18:04.440
<v Speaker 1>lot of generating training data or that kind of thing,

0:18:04.680 --> 0:18:07.600
<v Speaker 1>and for that you might employ a bunch of people

0:18:07.640 --> 0:18:12.720
<v Speaker 1>to do it, and eventually you will develop your AI tool.

0:18:12.800 --> 0:18:15.240
<v Speaker 1>But again, it does not like AI tools just spring

0:18:15.440 --> 0:18:18.520
<v Speaker 1>fully formed and you can make use of them. So

0:18:19.160 --> 0:18:23.360
<v Speaker 1>again there are cases where an quote unquote AI startup

0:18:23.680 --> 0:18:27.800
<v Speaker 1>isn't using AI, but it's not necessarily an attempt to

0:18:27.880 --> 0:18:31.680
<v Speaker 1>mislead people, but sometimes it might just be a scam.

0:18:32.000 --> 0:18:35.040
<v Speaker 1>It might just be an effort to tap into people's

0:18:35.480 --> 0:18:40.560
<v Speaker 1>enthusiasm and excitement around a buzzy term, but have no

0:18:40.800 --> 0:18:45.159
<v Speaker 1>intent on ever doing any significant work within the AI field.

0:18:45.520 --> 0:18:47.840
<v Speaker 1>And this has been going on for quite a few

0:18:47.920 --> 0:18:52.359
<v Speaker 1>years now. Back in twenty eighteen, a writer named Kian

0:18:53.160 --> 0:18:57.600
<v Speaker 1>jen Cheng, and I apologize for my pronunciation. I am

0:18:57.680 --> 0:19:02.840
<v Speaker 1>notoriously terrible about this way Xichang wrote a piece for

0:19:03.119 --> 0:19:09.080
<v Speaker 1>sixth tone dot com and it's called AI company accused

0:19:09.240 --> 0:19:13.080
<v Speaker 1>of using humans to fake its AI. So the company

0:19:13.119 --> 0:19:16.919
<v Speaker 1>in question was iFly Tech that's little I, big f

0:19:17.800 --> 0:19:22.200
<v Speaker 1>l y te k, and among other things, I fly

0:19:22.359 --> 0:19:27.000
<v Speaker 1>Tech was offering AI powered interpretation services, or at least

0:19:27.359 --> 0:19:29.879
<v Speaker 1>that seems to be what the claim was. So the

0:19:29.960 --> 0:19:34.879
<v Speaker 1>product was supposed to provide real time interpretation and translation

0:19:35.080 --> 0:19:39.720
<v Speaker 1>services and was demonstrated at you know, things like international events.

0:19:40.119 --> 0:19:43.439
<v Speaker 1>But then a man named Belle Wong came forward and

0:19:43.440 --> 0:19:46.280
<v Speaker 1>claimed that he was part of a group of interpreters

0:19:46.400 --> 0:19:51.280
<v Speaker 1>who did the actual work and essentially they were posing

0:19:51.480 --> 0:19:56.879
<v Speaker 1>as the interpretation software. So Wang's accusations centered around a

0:19:56.920 --> 0:20:01.960
<v Speaker 1>symposium called the twenty eighteen International Forum on Innovation and

0:20:02.000 --> 0:20:07.359
<v Speaker 1>Emerging Industries Development Catchy. At this forum, there was a

0:20:07.400 --> 0:20:11.399
<v Speaker 1>professor from Japan who gave a presentation, and his presentation

0:20:11.640 --> 0:20:15.639
<v Speaker 1>was in English, and his words were being transcribed in

0:20:15.720 --> 0:20:19.080
<v Speaker 1>real time by a text to speech program from iFly

0:20:19.240 --> 0:20:23.680
<v Speaker 1>Tech and displayed on a screen behind him. So as

0:20:23.720 --> 0:20:27.360
<v Speaker 1>he spoke, his words in English were showing up behind him,

0:20:27.600 --> 0:20:32.720
<v Speaker 1>but next to the English transcription, his words appeared as

0:20:32.960 --> 0:20:39.280
<v Speaker 1>a Chinese transcription written in Chinese characters, also supposedly handled

0:20:39.320 --> 0:20:43.760
<v Speaker 1>by iFly Tech's incredible technology. Now this is amazing, not

0:20:43.920 --> 0:20:46.280
<v Speaker 1>just because you're talking about translation. I mean we have

0:20:46.480 --> 0:20:50.440
<v Speaker 1>translation apps out there right, We've got translation tools where

0:20:50.440 --> 0:20:53.240
<v Speaker 1>you can speak into a app and have it generate

0:20:53.880 --> 0:20:58.399
<v Speaker 1>an actual response in another language. This was incredible because

0:20:58.440 --> 0:21:03.719
<v Speaker 1>it's not just translation but in interpretation, meaning that the

0:21:03.760 --> 0:21:08.119
<v Speaker 1>turns of phrase that the speaker used were being interpreted

0:21:08.520 --> 0:21:12.879
<v Speaker 1>and then translated into Chinese so that the Chinese translation

0:21:13.480 --> 0:21:17.719
<v Speaker 1>would make sense. Because obviously, like the sayings, the idioms

0:21:17.760 --> 0:21:20.879
<v Speaker 1>that we use in one language do not necessarily translate

0:21:20.920 --> 0:21:24.160
<v Speaker 1>to another. If I say it's raining cats and dogs,

0:21:24.520 --> 0:21:27.399
<v Speaker 1>English speakers know what I mean is that it's raining

0:21:27.480 --> 0:21:31.359
<v Speaker 1>really hard. Non English speakers, if they saw that translation,

0:21:31.480 --> 0:21:35.200
<v Speaker 1>would wonder why are animals falling from the sky when

0:21:35.800 --> 0:21:38.199
<v Speaker 1>that's not what I literally mean when I say it's

0:21:38.280 --> 0:21:42.040
<v Speaker 1>raining cats and dogs. So interpretation requires an extra step.

0:21:42.400 --> 0:21:46.159
<v Speaker 1>It's not just translating word for word, and in fact,

0:21:46.280 --> 0:21:49.719
<v Speaker 1>what was appearing behind the speaker was an interpretation of

0:21:49.760 --> 0:21:53.840
<v Speaker 1>the speaker's words. The problem was Belle Wong says it

0:21:53.880 --> 0:21:57.360
<v Speaker 1>was really him and his colleagues who were doing the

0:21:57.400 --> 0:22:01.439
<v Speaker 1>work of that interpretation and translation. So Wong pointed to

0:22:01.480 --> 0:22:05.600
<v Speaker 1>the fact that the professor's accent was fairly strong. He

0:22:05.640 --> 0:22:09.280
<v Speaker 1>had a Japanese accent as he was giving his English presentation,

0:22:09.680 --> 0:22:13.480
<v Speaker 1>and the real time English text to speech program from

0:22:13.520 --> 0:22:17.560
<v Speaker 1>iFly Tech got into some issues with this. The program

0:22:17.640 --> 0:22:21.560
<v Speaker 1>would sometimes misinterpret what the professor was saying, and so

0:22:21.680 --> 0:22:24.879
<v Speaker 1>the transcript had errors in it. If you were reading

0:22:24.920 --> 0:22:27.520
<v Speaker 1>along while the professor was speaking, you would see, oh,

0:22:27.640 --> 0:22:30.359
<v Speaker 1>the program thought he said this one thing, but in

0:22:30.400 --> 0:22:33.400
<v Speaker 1>fact he was saying this other thing. But the Chinese

0:22:33.440 --> 0:22:37.679
<v Speaker 1>interpretation of the professor's words did not include these mistakes.

0:22:38.040 --> 0:22:42.399
<v Speaker 1>The Chinese translation was accurate, and that's because Wang and

0:22:42.440 --> 0:22:46.359
<v Speaker 1>his colleagues were translating accurately. They were listening to what

0:22:46.520 --> 0:22:50.000
<v Speaker 1>he was saying, interpreting it, translating it, and then putting

0:22:50.040 --> 0:22:54.440
<v Speaker 1>it up in Chinese text, so they had the appropriate

0:22:55.480 --> 0:23:01.600
<v Speaker 1>Chinese interpretations displaying not the mistaken text to speech stuff.

0:23:01.960 --> 0:23:04.840
<v Speaker 1>Wong said that I fly Tech never really acknowledged the

0:23:04.960 --> 0:23:08.320
<v Speaker 1>use of human interpreters at that event, and that the

0:23:08.359 --> 0:23:12.480
<v Speaker 1>implication was the technology was doing all the heavy lifting.

0:23:12.800 --> 0:23:16.359
<v Speaker 1>So Wang said this made him feel very uncomfortable to

0:23:16.400 --> 0:23:19.080
<v Speaker 1>be part of what he felt was a deceptive presentation.

0:23:19.480 --> 0:23:23.679
<v Speaker 1>And it's interesting because in that same piece in sixth tone,

0:23:24.119 --> 0:23:27.480
<v Speaker 1>the piece quotes I fly Tech executives who have essentially

0:23:27.520 --> 0:23:30.840
<v Speaker 1>said the machines are not a suitable replacement for human

0:23:30.880 --> 0:23:34.560
<v Speaker 1>interpreters and that it's far more likely that the future

0:23:34.680 --> 0:23:39.400
<v Speaker 1>of interpreting will involve humans and machines working together, rather

0:23:39.480 --> 0:23:43.080
<v Speaker 1>the machines replacing humans. Outright now, perhaps the ie fly

0:23:43.200 --> 0:23:46.800
<v Speaker 1>Tech representatives at the International Forum were a bit over

0:23:46.920 --> 0:23:49.840
<v Speaker 1>zealous in promoting the work of their company. But it

0:23:49.880 --> 0:23:53.440
<v Speaker 1>feels a lot like the mechanical turk. You know, at

0:23:53.440 --> 0:23:56.440
<v Speaker 1>a casual glance, you have a machine that's doing this

0:23:56.920 --> 0:24:00.800
<v Speaker 1>incredibly complex action but if you take a closer look,

0:24:00.880 --> 0:24:04.399
<v Speaker 1>you see that humans are powering the real process behind

0:24:04.440 --> 0:24:09.320
<v Speaker 1>the scenes. Then there's Olivia Salon's twenty eighteen piece in

0:24:09.359 --> 0:24:13.680
<v Speaker 1>The Guardian titled the Rise of Pseudo AI and how

0:24:13.720 --> 0:24:17.240
<v Speaker 1>tech firms quietly use humans to do bots work. Now.

0:24:17.280 --> 0:24:21.320
<v Speaker 1>I love how Salon frames her piece by saying, quote,

0:24:21.560 --> 0:24:24.960
<v Speaker 1>some startups have worked out it's cheaper and easier to

0:24:24.960 --> 0:24:27.960
<v Speaker 1>get humans to behave like robots than it is to

0:24:28.000 --> 0:24:32.280
<v Speaker 1>get machines to behave like humans. End quote that I

0:24:32.440 --> 0:24:35.199
<v Speaker 1>feel is bang on the money. She did a great

0:24:35.400 --> 0:24:39.399
<v Speaker 1>job with this article. We humans are really versatile. We

0:24:39.520 --> 0:24:42.439
<v Speaker 1>have evolved to be that way like It's not that

0:24:42.480 --> 0:24:46.919
<v Speaker 1>we're special. We have millions of years of evolution behind

0:24:47.000 --> 0:24:49.679
<v Speaker 1>us that have shaped us to be like this. But

0:24:50.440 --> 0:24:53.800
<v Speaker 1>we have to put that same work into machines in

0:24:53.880 --> 0:24:56.760
<v Speaker 1>order to make machines perform in versatile ways, and that

0:24:56.880 --> 0:25:00.160
<v Speaker 1>is a considerable amount of work. We haven't been working

0:25:00.200 --> 0:25:03.200
<v Speaker 1>with computers for millions of years. We've only been doing

0:25:03.200 --> 0:25:06.080
<v Speaker 1>it for a few decades. So companies like open Ai

0:25:06.240 --> 0:25:09.119
<v Speaker 1>and Google and such are spending billions of dollars to

0:25:09.200 --> 0:25:12.480
<v Speaker 1>achieve that goal. It is not at all easy and

0:25:12.520 --> 0:25:16.680
<v Speaker 1>it doesn't always go smoothly. So some startups use humans

0:25:16.720 --> 0:25:18.880
<v Speaker 1>in the early days almost as a way to show

0:25:18.960 --> 0:25:22.280
<v Speaker 1>the proof of concept for their end product. So sure,

0:25:22.440 --> 0:25:25.080
<v Speaker 1>right now, humans are the ones doing whatever it is,

0:25:25.160 --> 0:25:29.280
<v Speaker 1>like the coding or the translating or whatever the startup

0:25:29.359 --> 0:25:32.600
<v Speaker 1>AI is focused on. But further down the line, well

0:25:32.600 --> 0:25:35.439
<v Speaker 1>that's going to be bots. Maybe in fact, it'll have

0:25:35.520 --> 0:25:38.320
<v Speaker 1>to be bots because if the startup were to take

0:25:38.320 --> 0:25:41.560
<v Speaker 1>off and become a big company, then it could become

0:25:41.640 --> 0:25:44.280
<v Speaker 1>too expensive to rely on humans to do all the

0:25:44.320 --> 0:25:47.680
<v Speaker 1>work that needs to be done when you're operating at scale.

0:25:48.080 --> 0:25:51.000
<v Speaker 1>So there's a danger of doing this as a startup,

0:25:51.080 --> 0:25:53.560
<v Speaker 1>right Like, if you're doing it early on, you're saying,

0:25:53.840 --> 0:25:56.520
<v Speaker 1>I'm going to be transparent with you. Right now, we

0:25:56.600 --> 0:25:59.560
<v Speaker 1>have human beings doing this work, but what we're working

0:25:59.600 --> 0:26:03.600
<v Speaker 1>on is developing AI to do the work instead. And

0:26:04.359 --> 0:26:08.280
<v Speaker 1>this is how we're presenting it to you, and we

0:26:08.320 --> 0:26:12.560
<v Speaker 1>want you to be aware of our goals and our strategy.

0:26:13.000 --> 0:26:15.440
<v Speaker 1>If it turns out that whatever they want to do

0:26:15.640 --> 0:26:18.080
<v Speaker 1>is too hard to do by AI, like it's just

0:26:18.119 --> 0:26:21.359
<v Speaker 1>too hard to develop the AI to accomplish this goal,

0:26:21.760 --> 0:26:25.520
<v Speaker 1>and the company is getting big because people value whatever

0:26:25.560 --> 0:26:29.399
<v Speaker 1>the process is, you've kind of shut yourself in the foot, like, yeah,

0:26:29.440 --> 0:26:33.720
<v Speaker 1>you might become successful, but you might not be profitable

0:26:34.040 --> 0:26:37.760
<v Speaker 1>because you can't switch to AI. You never figured that

0:26:37.840 --> 0:26:41.600
<v Speaker 1>part out, and scaling up means that you're employing so

0:26:41.680 --> 0:26:44.280
<v Speaker 1>many humans to do the work that you're not being

0:26:44.320 --> 0:26:48.400
<v Speaker 1>efficient and you're not really making profit. That's a real issue,

0:26:48.760 --> 0:26:51.480
<v Speaker 1>and especially if people are still associating your company with

0:26:51.600 --> 0:26:54.640
<v Speaker 1>AI and you're still not doing AI stuff. So it's

0:26:54.680 --> 0:26:57.400
<v Speaker 1>a dangerous path to go down, even if you're being

0:26:57.480 --> 0:27:01.080
<v Speaker 1>sincere at the beginning. Now so low One also mentions

0:27:01.080 --> 0:27:04.840
<v Speaker 1>a piece in the Wall Street Journal that uncovered how

0:27:04.920 --> 0:27:08.240
<v Speaker 1>Google would work with third party companies and allow them

0:27:08.280 --> 0:27:13.119
<v Speaker 1>access to user email inboxes. So the identities of the

0:27:13.160 --> 0:27:17.240
<v Speaker 1>people who own those emails would be masked, but it

0:27:17.240 --> 0:27:20.440
<v Speaker 1>would mean that these third party companies could essentially read

0:27:20.800 --> 0:27:23.400
<v Speaker 1>emails and stuff, which seems like a bad idea, right,

0:27:23.760 --> 0:27:27.000
<v Speaker 1>Why would Google let that happen? Well, the research was

0:27:27.080 --> 0:27:30.520
<v Speaker 1>largely focused on the field of AI generated responses, you know,

0:27:30.600 --> 0:27:33.280
<v Speaker 1>like using AI to fire off a quick reply to

0:27:33.359 --> 0:27:36.679
<v Speaker 1>someone rather than having to compose a message yourself. But

0:27:36.680 --> 0:27:39.760
<v Speaker 1>in order to train AI to be able to do this,

0:27:39.960 --> 0:27:42.920
<v Speaker 1>humans have to do it first, and that meant other

0:27:43.040 --> 0:27:46.800
<v Speaker 1>human beings were reading like Gmail user emails, so maybe

0:27:46.840 --> 0:27:48.879
<v Speaker 1>they would read the email to make sure that the

0:27:49.040 --> 0:27:53.520
<v Speaker 1>AI generated response was appropriate based upon the email it

0:27:53.560 --> 0:27:56.639
<v Speaker 1>was responding to. Even if you mask the identity of

0:27:56.720 --> 0:27:59.199
<v Speaker 1>the people who are sending and receiving these emails, that

0:27:59.240 --> 0:28:01.800
<v Speaker 1>still seems a bit sketchy, doesn't it. Because I don't

0:28:01.800 --> 0:28:04.720
<v Speaker 1>know about you, but I typically assume other folks aren't

0:28:04.720 --> 0:28:07.680
<v Speaker 1>allowed to read messages that were sent to me. I mean,

0:28:07.680 --> 0:28:10.960
<v Speaker 1>we have rules about that with physical mail. You would

0:28:10.960 --> 0:28:14.600
<v Speaker 1>imagine the same thing applies to electronic mail. Those messages

0:28:14.640 --> 0:28:18.040
<v Speaker 1>being sent might include really sensitive information. So let me

0:28:18.080 --> 0:28:20.520
<v Speaker 1>give you a personal example. This year, as I'm sure

0:28:20.560 --> 0:28:22.960
<v Speaker 1>many of you know, I've been dealing with a lot

0:28:23.000 --> 0:28:26.680
<v Speaker 1>of medical issues and I don't mind sharing that if

0:28:26.720 --> 0:28:29.440
<v Speaker 1>I do so on my own terms, but I don't

0:28:29.480 --> 0:28:31.800
<v Speaker 1>want people to be able to read the messages that

0:28:31.840 --> 0:28:34.680
<v Speaker 1>are coming to me from my various doctors. And sure,

0:28:34.760 --> 0:28:39.080
<v Speaker 1>the actual identities of users was redacted, so my identity

0:28:39.160 --> 0:28:42.480
<v Speaker 1>would be masked in such an email. But I'm sure

0:28:42.520 --> 0:28:44.920
<v Speaker 1>you're all aware it does not take that many points

0:28:44.920 --> 0:28:47.720
<v Speaker 1>of data to be able to identify someone. It's pretty

0:28:47.800 --> 0:28:50.440
<v Speaker 1>easy to do. Actually, there was a famous case, this

0:28:50.600 --> 0:28:53.200
<v Speaker 1>was like more than a decade ago now, where a

0:28:53.240 --> 0:28:56.200
<v Speaker 1>researcher showed that she could use three points of data

0:28:56.640 --> 0:29:00.320
<v Speaker 1>and identify like eighty percent of the people in the

0:29:00.400 --> 0:29:02.920
<v Speaker 1>United States based upon those three data points. Now, those

0:29:02.920 --> 0:29:05.480
<v Speaker 1>were specific, it was like zip code and things like that.

0:29:05.760 --> 0:29:08.560
<v Speaker 1>But my point stance, it does not take a lot

0:29:08.600 --> 0:29:11.960
<v Speaker 1>of information for you to be able to identify specific person,

0:29:12.120 --> 0:29:14.720
<v Speaker 1>So having your ID mast is not that big of

0:29:14.720 --> 0:29:18.959
<v Speaker 1>a comfort to me. Solon also cites an older example

0:29:19.200 --> 0:29:21.440
<v Speaker 1>in her article one from two thousand and eight, and

0:29:21.480 --> 0:29:24.320
<v Speaker 1>this was of a company in the UK called SpinVox

0:29:24.360 --> 0:29:27.400
<v Speaker 1>that claimed to use technology to convert speech so that

0:29:27.760 --> 0:29:32.720
<v Speaker 1>customers could have their voicemails converted into text messages. But

0:29:32.840 --> 0:29:37.800
<v Speaker 1>a BBC reporter named Rory celenne Jones said SpinVox actually

0:29:37.920 --> 0:29:41.440
<v Speaker 1>was sending these voicemail recordings to call centers in Africa,

0:29:41.560 --> 0:29:45.680
<v Speaker 1>which was already questionable under UK and EU law at

0:29:45.720 --> 0:29:47.720
<v Speaker 1>the time of the UK was still in the EU,

0:29:48.080 --> 0:29:52.320
<v Speaker 1>and that humans were actually transcribing the voicemails into text.

0:29:52.920 --> 0:29:56.240
<v Speaker 1>She also cited Bloomberg reports made in twenty sixteen of

0:29:56.280 --> 0:29:59.920
<v Speaker 1>companies like x dot Ai using humans posing as chatbo

0:30:00.200 --> 0:30:03.440
<v Speaker 1>for the purposes of calendar scheduling services. And she mentioned

0:30:03.440 --> 0:30:07.720
<v Speaker 1>a company called Expensify, which made a business expense management

0:30:07.760 --> 0:30:11.920
<v Speaker 1>tool reportedly using AI scanning technology to handle receipts. But

0:30:11.960 --> 0:30:14.720
<v Speaker 1>it turned out that at least some of those receipts

0:30:15.040 --> 0:30:18.880
<v Speaker 1>were transcribed not by a machine but by humans working

0:30:18.920 --> 0:30:23.320
<v Speaker 1>for Amazon's crowdsourced labor business. That's a business which has

0:30:23.320 --> 0:30:27.880
<v Speaker 1>the appropriate name, Amazon's Mechanical Turk. I kid you, not

0:30:28.560 --> 0:30:31.200
<v Speaker 1>all right, We've got more to talk about, but I'm

0:30:31.280 --> 0:30:33.480
<v Speaker 1>running a bit long, so let's take another quick break

0:30:33.640 --> 0:30:46.800
<v Speaker 1>and we'll be back to chat about some more fake AI. Okay,

0:30:46.800 --> 0:30:50.200
<v Speaker 1>we're back. Next up, I want to talk about an

0:30:50.360 --> 0:30:54.280
<v Speaker 1>article written by James Vincent for The Verge. This was

0:30:54.320 --> 0:30:57.800
<v Speaker 1>in twenty nineteen and the article is titled forty percent

0:30:58.000 --> 0:31:02.560
<v Speaker 1>of AI startups in Europe don't actually use AI claims report.

0:31:02.920 --> 0:31:07.000
<v Speaker 1>So the report that is mentioned in that headline came

0:31:07.040 --> 0:31:11.280
<v Speaker 1>from a venture capital firm in London called MMC, and

0:31:11.640 --> 0:31:15.840
<v Speaker 1>MMC looked into nearly three thousand AI startups across thirteen

0:31:15.960 --> 0:31:19.280
<v Speaker 1>different EU member states and found that forty percent of

0:31:19.320 --> 0:31:21.840
<v Speaker 1>them weren't actually using AI in a way that was

0:31:21.920 --> 0:31:25.400
<v Speaker 1>quote unquote material to their business. In fact, the guy

0:31:25.400 --> 0:31:29.240
<v Speaker 1>who wrote the report, a man named David Kellner, went

0:31:29.320 --> 0:31:32.480
<v Speaker 1>even further. He said that in those cases, quote we

0:31:32.760 --> 0:31:38.120
<v Speaker 1>could find no mention of evidence of AI end quote jauza.

0:31:38.400 --> 0:31:42.120
<v Speaker 1>Not just no evidence of AI, no evidence of no

0:31:42.360 --> 0:31:47.960
<v Speaker 1>mention of evidence of AI. That's that's not good. So

0:31:48.000 --> 0:31:50.120
<v Speaker 1>the piece does go on to give at least some

0:31:50.200 --> 0:31:53.920
<v Speaker 1>slack to some of the companies that were included in

0:31:54.000 --> 0:31:57.080
<v Speaker 1>this study because they point out that, you know, the

0:31:57.160 --> 0:32:01.440
<v Speaker 1>AI designation didn't necessarily come from the star ups themselves. Rather,

0:32:01.960 --> 0:32:06.320
<v Speaker 1>independent industry analysts may have categorized some of these startups

0:32:06.320 --> 0:32:09.320
<v Speaker 1>as falling into the AI bucket, but it wasn't coming

0:32:09.320 --> 0:32:12.080
<v Speaker 1>from the company. It was coming from these independent analysts. So,

0:32:12.120 --> 0:32:14.640
<v Speaker 1>in other words, it wouldn't be fair to like walk

0:32:14.720 --> 0:32:17.520
<v Speaker 1>up to an executive from one of those startups and say, hey,

0:32:17.640 --> 0:32:20.880
<v Speaker 1>your company doesn't even use AI. The executive might just

0:32:20.960 --> 0:32:24.240
<v Speaker 1>look a little confused and then say, uh, we never

0:32:24.680 --> 0:32:27.800
<v Speaker 1>claimed it did. So I don't want to paint with

0:32:27.880 --> 0:32:29.960
<v Speaker 1>too broad a brush here. I don't want to suggest

0:32:29.960 --> 0:32:33.440
<v Speaker 1>that forty percent of these twenty eight hundred and some

0:32:33.520 --> 0:32:37.840
<v Speaker 1>odd companies are purposefully trying to trick people. Some of

0:32:37.880 --> 0:32:40.960
<v Speaker 1>them are, I'm sure, but not all of them. Sometimes

0:32:40.960 --> 0:32:44.880
<v Speaker 1>it's literally because some other Yahoo said, oh, that startup

0:32:45.000 --> 0:32:48.520
<v Speaker 1>that belongs in AI. So this same venture capital firm

0:32:48.680 --> 0:32:52.360
<v Speaker 1>MMC gets a shout out in another article I read

0:32:52.520 --> 0:32:56.560
<v Speaker 1>while researching this episode. This article is by Lauren Hamer

0:32:56.920 --> 0:32:59.840
<v Speaker 1>in twenty twenty one and she wrote it for Chip.

0:33:00.440 --> 0:33:03.320
<v Speaker 1>The article is titled how to spot when a company

0:33:03.400 --> 0:33:07.120
<v Speaker 1>is trying to pedal you fake AI, and Hamer cites

0:33:07.360 --> 0:33:11.719
<v Speaker 1>MMC Ventures just like the Verge piece did, And in

0:33:11.760 --> 0:33:16.080
<v Speaker 1>this article, MMC Ventures says that startups that are in

0:33:16.120 --> 0:33:19.440
<v Speaker 1>the AI space tend to attract up to fifty percent

0:33:19.680 --> 0:33:23.479
<v Speaker 1>more investment dollars than startups that are not in the

0:33:23.520 --> 0:33:26.200
<v Speaker 1>AI space. So again we see this is where the

0:33:26.280 --> 0:33:30.880
<v Speaker 1>money is. Like, if you know that AI companies are

0:33:30.920 --> 0:33:34.600
<v Speaker 1>getting fifty percent more in at least sometimes getting fifty

0:33:34.640 --> 0:33:38.120
<v Speaker 1>percent more investment than non AI companies, You're probably gonna

0:33:38.120 --> 0:33:40.640
<v Speaker 1>start scrambling to figure out how can I shove the

0:33:40.680 --> 0:33:43.720
<v Speaker 1>AI into my business idea? Because I want to be

0:33:43.760 --> 0:33:46.640
<v Speaker 1>able to get it funded, and there's only so much

0:33:46.680 --> 0:33:50.040
<v Speaker 1>funding money that's out there. You're fighting for a pool.

0:33:50.440 --> 0:33:53.720
<v Speaker 1>It's a big pool, but it's a pool of investment dollars.

0:33:54.080 --> 0:33:57.640
<v Speaker 1>And if you know that people are more likely to

0:33:57.720 --> 0:34:00.960
<v Speaker 1>invest in companies that are related to AI, then you

0:34:01.000 --> 0:34:05.040
<v Speaker 1>are incentivized to make sure your company is positioned to

0:34:05.680 --> 0:34:09.239
<v Speaker 1>at least appear to be AI related. And I imagine

0:34:09.280 --> 0:34:13.040
<v Speaker 1>that this number has actually grown since twenty twenty one.

0:34:13.080 --> 0:34:15.799
<v Speaker 1>I don't think that this has diminished at all, as

0:34:15.840 --> 0:34:20.120
<v Speaker 1>we saw other hype trains derail over the last few years.

0:34:20.480 --> 0:34:23.239
<v Speaker 1>Like I mentioned at the top of the show, NFTs

0:34:23.320 --> 0:34:26.920
<v Speaker 1>that was a big thing briefly, but it totally and

0:34:27.000 --> 0:34:31.720
<v Speaker 1>spectacularly failed. And then the Metaverse that was a really

0:34:31.840 --> 0:34:35.360
<v Speaker 1>big thing for like a few months, and lots of

0:34:35.400 --> 0:34:37.600
<v Speaker 1>investors got really excited in that. Not to say that

0:34:37.640 --> 0:34:41.200
<v Speaker 1>metaverse development has stopped. It's still going on, but it's

0:34:41.239 --> 0:34:43.920
<v Speaker 1>nowhere close to the level of hype that it was

0:34:44.200 --> 0:34:46.680
<v Speaker 1>a couple of years ago. That means that since then,

0:34:46.719 --> 0:34:49.799
<v Speaker 1>a lot of people have shifted over to AI as

0:34:49.840 --> 0:34:53.239
<v Speaker 1>the next money ticket. And I'm curious what if any

0:34:53.320 --> 0:34:56.200
<v Speaker 1>gap exists between startups that claim to be in the

0:34:56.239 --> 0:34:59.879
<v Speaker 1>AI space and those that don't. As far as funding goes.

0:35:00.000 --> 0:35:02.319
<v Speaker 1>I would imagine that it's more dramatic than it was

0:35:02.360 --> 0:35:05.200
<v Speaker 1>in twenty twenty one. Well, in twenty twenty three, the

0:35:05.280 --> 0:35:09.600
<v Speaker 1>US government began to weigh in on startups making AI claims,

0:35:09.600 --> 0:35:13.320
<v Speaker 1>not just startups companies in general making AI claims. Specifically,

0:35:13.400 --> 0:35:17.080
<v Speaker 1>the Federal Trade Commission or FTC posted a blog post

0:35:17.280 --> 0:35:20.840
<v Speaker 1>titled keep your AI Claims in Check. This is it

0:35:20.840 --> 0:35:23.160
<v Speaker 1>again in twenty twenty three, and the blog post is

0:35:23.160 --> 0:35:26.600
<v Speaker 1>a warning to companies that are attempted to fake it

0:35:26.719 --> 0:35:29.920
<v Speaker 1>until they make it in the AI space. The FTC

0:35:30.000 --> 0:35:34.000
<v Speaker 1>post reads quote, when you talk about AI in your advertising,

0:35:34.239 --> 0:35:38.360
<v Speaker 1>the FTC may be wondering, among other things, are you

0:35:38.480 --> 0:35:42.360
<v Speaker 1>exaggerating what your AI product can do? And then also

0:35:42.440 --> 0:35:46.080
<v Speaker 1>it says, are you promising that your AI product does

0:35:46.120 --> 0:35:49.239
<v Speaker 1>something better than a non AI product? And then on

0:35:49.239 --> 0:35:52.120
<v Speaker 1>top of that, it says are you aware of the risks?

0:35:52.440 --> 0:35:56.800
<v Speaker 1>And finally it says does the product actually use AI

0:35:56.880 --> 0:36:00.000
<v Speaker 1>at all? So the implication here is that the FTC

0:36:00.320 --> 0:36:03.920
<v Speaker 1>might call on an AI startup or other company to

0:36:04.080 --> 0:36:08.239
<v Speaker 1>prove its claims, and if the companies unable to do this,

0:36:08.320 --> 0:36:12.880
<v Speaker 1>the FTC might impose penalties on that company. The FTC

0:36:12.960 --> 0:36:15.359
<v Speaker 1>is also not the only government agency in the United

0:36:15.400 --> 0:36:19.320
<v Speaker 1>States getting involved. The Securities and Exchange Commission, or SEC,

0:36:19.560 --> 0:36:24.239
<v Speaker 1>brought charges against two different investment firms, one called Delphia

0:36:24.360 --> 0:36:29.000
<v Speaker 1>Incorporated and another called Global Predictions Incorporated. This was a

0:36:29.040 --> 0:36:31.840
<v Speaker 1>matter that was just settled earlier this year in March

0:36:31.880 --> 0:36:35.319
<v Speaker 1>twenty twenty four. So the charges stated that both of

0:36:35.320 --> 0:36:39.400
<v Speaker 1>these companies had made quote false and misleading statements about

0:36:39.400 --> 0:36:43.520
<v Speaker 1>their purported use of artificial intelligence end quote. So as

0:36:43.560 --> 0:36:46.920
<v Speaker 1>I said, the two companies each settled with the SEC

0:36:47.120 --> 0:36:50.080
<v Speaker 1>just this past March, and in total they paid four

0:36:50.160 --> 0:36:54.520
<v Speaker 1>hundred thousand dollars in civil penalties. So obviously, with the

0:36:54.640 --> 0:36:58.600
<v Speaker 1>recent explosion of AI startups, there are lots of similar

0:36:58.719 --> 0:37:02.440
<v Speaker 1>articles that are coming out to about be wary of

0:37:02.640 --> 0:37:08.439
<v Speaker 1>AI claims. One is by Pauline Tomaer. I believe that's

0:37:08.440 --> 0:37:12.160
<v Speaker 1>how you say Pauline's name. It's a twenty twenty three piece.

0:37:12.239 --> 0:37:15.200
<v Speaker 1>It's in a blog called be Cool, but Be Cool.

0:37:15.239 --> 0:37:20.080
<v Speaker 1>It's spelled b qool. The post is titled how to

0:37:20.160 --> 0:37:23.359
<v Speaker 1>spot the Fake AI Claims. That's a good one. And

0:37:23.400 --> 0:37:28.360
<v Speaker 1>then sheikar Quatra has an article titled the AI hype Machine.

0:37:28.600 --> 0:37:31.200
<v Speaker 1>When companies fake it till they make it. I found

0:37:31.239 --> 0:37:34.560
<v Speaker 1>that one on LinkedIn. Actually it's also where I first

0:37:34.840 --> 0:37:38.040
<v Speaker 1>saw the term AI washing, which once I saw that term,

0:37:38.080 --> 0:37:40.520
<v Speaker 1>I thought, oh, well, of course that's a perfect phrase,

0:37:40.680 --> 0:37:44.000
<v Speaker 1>because we're already familiar with stuff like greenwashing. That's when

0:37:44.040 --> 0:37:47.239
<v Speaker 1>a company claims to follow eco friendly processes, but in

0:37:47.280 --> 0:37:50.280
<v Speaker 1>fact it fails to live up to those promises. AI

0:37:50.440 --> 0:37:53.560
<v Speaker 1>washing is similar. A company uses AI to drive interest

0:37:53.600 --> 0:37:56.120
<v Speaker 1>in support for the business, even if the company itself

0:37:56.120 --> 0:37:59.239
<v Speaker 1>has little, if anything to do with AI. Now, Quatra's

0:37:59.239 --> 0:38:02.640
<v Speaker 1>piece is large a warning to potential investors that it

0:38:02.719 --> 0:38:06.000
<v Speaker 1>behooves you to examine a company's claims closely and to

0:38:06.080 --> 0:38:10.040
<v Speaker 1>employ critical thinking before handing over a sizable chunk of change.

0:38:10.120 --> 0:38:13.120
<v Speaker 1>Of course, that's true no matter what business a startup

0:38:13.239 --> 0:38:16.480
<v Speaker 1>might be in. But the frenzy around AI creates the

0:38:16.520 --> 0:38:19.200
<v Speaker 1>sense that if you do not act now, you're going

0:38:19.239 --> 0:38:22.000
<v Speaker 1>to be left behind, and you'll sit there while your

0:38:22.040 --> 0:38:25.480
<v Speaker 1>neighbors and co workers all make millions of dollars and

0:38:25.520 --> 0:38:28.520
<v Speaker 1>they move out to live in solid gold yachts or something,

0:38:28.760 --> 0:38:31.560
<v Speaker 1>and you're stuck at home doom scrolling through your various

0:38:31.560 --> 0:38:34.960
<v Speaker 1>social media accounts. So don't give in to the fomo, y'all.

0:38:35.160 --> 0:38:39.400
<v Speaker 1>But my warning goes beyond investors. My warning is for

0:38:39.560 --> 0:38:42.880
<v Speaker 1>all of us out there. We always need to remember

0:38:42.920 --> 0:38:45.719
<v Speaker 1>to use critical thinking. I say that as someone who

0:38:46.080 --> 0:38:49.240
<v Speaker 1>often I will forget to use critical thinking. It's terrible.

0:38:49.600 --> 0:38:51.120
<v Speaker 1>I say it all the time. When I do use

0:38:51.160 --> 0:38:54.359
<v Speaker 1>critical thinking, I'm always thankful for it. But the point is, like,

0:38:54.400 --> 0:38:57.239
<v Speaker 1>this is a skill you exercise. It's not something that

0:38:57.360 --> 0:39:00.759
<v Speaker 1>just passively happens in the background. You've got to employ it,

0:39:00.920 --> 0:39:03.279
<v Speaker 1>and we have to remember to do that. We need

0:39:03.320 --> 0:39:06.759
<v Speaker 1>to remember to ask questions, and we have to examine

0:39:06.760 --> 0:39:09.200
<v Speaker 1>the answers that we receive. And we need to do

0:39:09.239 --> 0:39:11.920
<v Speaker 1>this for a lot of reasons. So top reason is

0:39:11.920 --> 0:39:14.279
<v Speaker 1>probably just you don't want to get tricked, you know,

0:39:14.360 --> 0:39:16.319
<v Speaker 1>unless you're at a magic show, in which case that's

0:39:16.320 --> 0:39:19.920
<v Speaker 1>exactly what you want. But typically getting tricked means someone

0:39:20.000 --> 0:39:23.200
<v Speaker 1>is taking advantage of you, and that's not cool. But

0:39:23.320 --> 0:39:25.800
<v Speaker 1>another good reason is that we need to look into

0:39:25.880 --> 0:39:29.400
<v Speaker 1>how a company is actually doing its business. For example,

0:39:29.440 --> 0:39:33.200
<v Speaker 1>if that business involves relying on call centers or data

0:39:33.200 --> 0:39:37.319
<v Speaker 1>centers located in developing countries, and it all depends upon

0:39:37.480 --> 0:39:42.320
<v Speaker 1>severely underpaid staff working insane hours to do the things

0:39:42.320 --> 0:39:45.359
<v Speaker 1>that a company claims AI is doing well. That comes

0:39:45.400 --> 0:39:49.200
<v Speaker 1>across as mightily unethical to me. I've seen far too

0:39:49.280 --> 0:39:53.239
<v Speaker 1>many stories about people enduring terrible working conditions while the

0:39:53.320 --> 0:39:57.520
<v Speaker 1>companies that are exploiting those people are posting record profits

0:39:57.520 --> 0:40:00.960
<v Speaker 1>and shareholder returns, all while claiming that AI is the

0:40:01.040 --> 0:40:04.359
<v Speaker 1>cornerstone of their business. That just strikes me as inherently

0:40:04.480 --> 0:40:08.560
<v Speaker 1>unethical and really downright evil if we're getting honest about it. So,

0:40:08.640 --> 0:40:10.680
<v Speaker 1>I feel like critical thinking is important, not just for

0:40:10.760 --> 0:40:13.359
<v Speaker 1>our own welfare, but those of people who live in

0:40:13.480 --> 0:40:17.759
<v Speaker 1>other countries. Like I do want them to find gainful employment,

0:40:17.800 --> 0:40:19.799
<v Speaker 1>but I want to find them to find employment that's

0:40:19.840 --> 0:40:22.719
<v Speaker 1>not you know, exploiting them to the point where they're

0:40:23.080 --> 0:40:27.000
<v Speaker 1>falling apart, and meanwhile these companies are posting record profits.

0:40:27.320 --> 0:40:31.080
<v Speaker 1>It's good to remember that AI can be dangerous, not

0:40:31.200 --> 0:40:35.440
<v Speaker 1>just through misuse or weaponization, or through having AI replace

0:40:35.600 --> 0:40:39.040
<v Speaker 1>real folks at their jobs, though those are real dangers.

0:40:39.120 --> 0:40:41.759
<v Speaker 1>I mean, my old colleagues at the editorial department of

0:40:41.800 --> 0:40:44.839
<v Speaker 1>HowStuffWorks dot com found themselves out of a job when

0:40:44.880 --> 0:40:47.719
<v Speaker 1>the site shifted to AI generated articles. If I had

0:40:47.760 --> 0:40:49.680
<v Speaker 1>still been there, I would have been one of them.

0:40:49.920 --> 0:40:53.080
<v Speaker 1>But yeah, AI can be dangerous even when the AI

0:40:53.120 --> 0:40:56.160
<v Speaker 1>itself isn't real or I guess that really just points

0:40:56.200 --> 0:40:59.279
<v Speaker 1>out that humans can be dangerous and deceptive. But we

0:40:59.440 --> 0:41:03.160
<v Speaker 1>kind of knew that already, didn't we. Anyway, I hope

0:41:03.200 --> 0:41:05.480
<v Speaker 1>you learned something in this episode. I hope you go

0:41:05.560 --> 0:41:07.839
<v Speaker 1>and read some of those articles I mentioned, because they

0:41:07.880 --> 0:41:13.879
<v Speaker 1>are really well done and they illustrate some specific examples

0:41:13.960 --> 0:41:17.760
<v Speaker 1>of what I'm talking about and might help you spot

0:41:17.800 --> 0:41:20.680
<v Speaker 1>when it happens again, so that you ask the tough

0:41:20.760 --> 0:41:24.000
<v Speaker 1>questions and you do examine those answers. In the meantime,

0:41:24.080 --> 0:41:26.480
<v Speaker 1>I hope all of you out there are doing well,

0:41:26.880 --> 0:41:36.320
<v Speaker 1>and I'll talk to you again really soon. Tech Stuff

0:41:36.400 --> 0:41:40.919
<v Speaker 1>is an iHeartRadio production. For more podcasts from iHeartRadio, visit

0:41:40.960 --> 0:41:44.520
<v Speaker 1>the iHeartRadio app, Apple Podcasts, or wherever you listen to

0:41:44.560 --> 0:41:49.000
<v Speaker 1>your favorite shows.