WEBVTT - How Do You Make a Unicorn Culture? 0:00:00.520 --> 0:00:04.360 Hey, hey, ba fan, please follow us on Apple Podcasts 0:00:04.400 --> 0:00:09.000 and keep our audience growing. If your iPhone recently updated 0:00:09.280 --> 0:00:14.480 to iOS fourteen point five, head to Apple Podcasts, search 0:00:14.520 --> 0:00:17.840 for Brown Ambition and click on the plus button in 0:00:17.960 --> 0:00:21.080 the upper right hand corner. Do that and you'll be 0:00:21.239 --> 0:00:25.040 following our show Loop Loop. You can also follow us 0:00:25.079 --> 0:00:29.760 on Spotify, on Stitcher, or on the Amazon Music app. 0:00:30.040 --> 0:00:31.400 You would not do all that, you know, if you 0:00:31.440 --> 0:00:33.600 had to Android, but you know Apple, that's fine, It's fine. 0:00:33.960 --> 0:00:57.080 And now onto our show. Hey, hey, hey, we're back. 0:00:57.520 --> 0:01:07.479 We're black, We're bred. Welcome black Man. 0:01:07.440 --> 0:01:10.280 Traw Hey, happy Brandon Ambition Wednesday. 0:01:10.760 --> 0:01:11.800 Hey how are yeah? 0:01:12.400 --> 0:01:16.679 Oh you know, maskless and feeling fancy free. I'm just kidding, 0:01:16.800 --> 0:01:21.200 never taking noopopop up up up up nupe. I actually 0:01:21.360 --> 0:01:24.080 turned back around and forgot a mask today. I was 0:01:24.120 --> 0:01:26.280 going to Target. And I don't really understand the new 0:01:26.280 --> 0:01:29.760 CDC guidelines. Even though they say that if you're vaccinated 0:01:30.080 --> 0:01:32.440 you don't need to wear masks indoors anymore, I'm still 0:01:32.440 --> 0:01:34.360 afraid that a business is like gonna kick me out 0:01:34.360 --> 0:01:37.120 for not having one. It's all very We're in this 0:01:37.200 --> 0:01:40.919 weird kind of transitional period. I think where the lines 0:01:40.959 --> 0:01:44.240 are just kind of blurry, and but honestly, for my 0:01:44.319 --> 0:01:47.000 own safety, I know people are out there being nasty 0:01:47.040 --> 0:01:49.760 and like, how do you know if someone's vaccinated or not. 0:01:49.800 --> 0:01:52.480 I'm not going to ask, so I will be masking 0:01:52.560 --> 0:01:56.200 up until the end of the world. I don't know 0:01:56.400 --> 0:01:58.000 how do we go back now? 0:01:58.480 --> 0:02:00.080 I know, I don't even know that we can. I 0:02:00.120 --> 0:02:05.520 don't even know honestly. I mean, I got my first shot, 0:02:05.920 --> 0:02:08.400 and I get my second one in a couple of weeks. 0:02:08.440 --> 0:02:10.800 And even still, I did it because I was just like, 0:02:10.800 --> 0:02:12.959 you know, I see my parents more and more and 0:02:13.320 --> 0:02:15.480 my dad is almost eighty. I'm just like, you know what, 0:02:16.480 --> 0:02:17.600 I just get nervous, you know. 0:02:17.800 --> 0:02:21.119 So yeah, I will say to our listeners if you're 0:02:21.360 --> 0:02:24.120 if you're wondering whether or not you should get the vaccine. 0:02:24.120 --> 0:02:25.840 Even still, I was talking to a friend of mine 0:02:25.840 --> 0:02:28.840 and I was I was really surprised that she said 0:02:28.880 --> 0:02:31.720 that she wasn't going to get vaccinated and she's not 0:02:31.840 --> 0:02:35.000 even she's like, you know, late thirties, and she said, 0:02:35.520 --> 0:02:37.080 I'm just going to see if y'all, you know, end 0:02:37.160 --> 0:02:37.840 up growing. 0:02:37.600 --> 0:02:40.639 Tech literally what Superman said, because he's not getting vaccined. 0:02:40.680 --> 0:02:43.160 He's like, yeah, he said, what if we turn into zombies? 0:02:43.160 --> 0:02:44.880 What if they flip the switch we all become zombies. 0:02:44.919 --> 0:02:46.239 I said, well we'll be in zombie love. 0:02:46.840 --> 0:02:47.440 Oh man. 0:02:47.919 --> 0:02:48.119 Yeah. 0:02:48.160 --> 0:02:50.800 I mean it's definitely a personal choice. It's you know, 0:02:51.400 --> 0:02:54.840 it's a personal choice. But I do feel like I 0:02:54.880 --> 0:02:57.960 get really nervous about the future of I mean, my 0:02:58.040 --> 0:03:01.079 existential crisis is like if we don't like just get 0:03:01.080 --> 0:03:03.280 a vaccination for each other and put on a damn 0:03:03.280 --> 0:03:06.720 mask for each other, like we it's not love thy 0:03:06.760 --> 0:03:09.639 neighbor up in this country sometimes, like it's not even 0:03:09.680 --> 0:03:13.079 about sometimes your personal comfort level. It's just kind of 0:03:13.120 --> 0:03:15.720 putting other people before you. Not that I don't think 0:03:15.760 --> 0:03:17.960 people who don't get vaccinated are all doing it for 0:03:18.000 --> 0:03:20.679 selfish reasons, but it's almost like I want to talk 0:03:20.720 --> 0:03:22.519 to a lot a lot of people and just hear, 0:03:22.720 --> 0:03:24.440 you know, why aren't you getting vaccinated? What is it 0:03:24.480 --> 0:03:24.919 about it? 0:03:25.240 --> 0:03:27.720 Maybe I'm just to herd like I get it because 0:03:27.720 --> 0:03:29.520 people are like, well, how do I know what's in it? 0:03:29.560 --> 0:03:31.840 How do I know I'm gonna be okay? That's like 0:03:31.880 --> 0:03:35.400 I know Superman's biggest worry and so like, yeah, so 0:03:35.440 --> 0:03:38.040 I can understand. I guess I think what will happen 0:03:38.480 --> 0:03:43.120 is as more people get vaccinated and you know, there's 0:03:43.280 --> 0:03:47.280 not whatever scary ramification, then people will be like, Okay, 0:03:48.280 --> 0:03:49.280 let me go ahead and do. 0:03:49.280 --> 0:03:51.560 That, you know, yeah, just waiting for more time to 0:03:51.640 --> 0:03:54.120 go buy. I do think for myself it was such 0:03:54.120 --> 0:03:56.720 an easy of course, Like I was just desperate for 0:03:56.760 --> 0:03:59.240 the for the end of this insanity, just for a 0:03:59.240 --> 0:04:01.640 silver lining. And I have been there is this like 0:04:01.680 --> 0:04:03.640 a little bit of euphoria, you know. I took I 0:04:03.680 --> 0:04:05.600 took Rio to the grocery store for the first time 0:04:05.640 --> 0:04:08.640 in his life a couple of weeks ago, and just 0:04:08.720 --> 0:04:12.040 that sense of normalcy. It's it was I love going 0:04:12.040 --> 0:04:13.800 to the store with him now. We never really got 0:04:13.800 --> 0:04:16.520 to do that. He's such a quarantine baby. Or the 0:04:16.560 --> 0:04:19.480 playground or we went to the zoo and he touched 0:04:19.520 --> 0:04:22.440 stuff and like I wasn't you know, it makes me 0:04:23.560 --> 0:04:26.000 I'm loving this new I guess, this new New Year, 0:04:26.040 --> 0:04:29.000 it feels like but for babies. Yeah, it's that's going 0:04:29.080 --> 0:04:32.000 to be the part where I start to really really 0:04:32.040 --> 0:04:34.640 really really read the science, you know, around how the 0:04:34.680 --> 0:04:38.120 littles are are reacting to it. But at the very 0:04:38.200 --> 0:04:42.400 least masking up until further notice. But yeah, shouts out 0:04:42.440 --> 0:04:46.599 to the CDC. But my trust level for Americans is 0:04:46.600 --> 0:04:50.839 not quite there right now, America, America. What else is 0:04:50.880 --> 0:04:51.280 going on? 0:04:51.680 --> 0:04:54.760 So I feel like such a grown up, so well 0:04:54.760 --> 0:04:58.720 grown up in business. So I am like so many businesses, 0:04:58.760 --> 0:05:00.839 you know, you have like contractors forever and ever and ever. 0:05:01.320 --> 0:05:04.680 So recently I've been wanting to do this, but it's 0:05:04.760 --> 0:05:09.880 expensive to switch people from contractor to employees. So now 0:05:09.920 --> 0:05:15.600 we officially have seventeen employees, fifteen of which are wait 0:05:16.080 --> 0:05:19.240 fifteen twelve of which are full time, and five are 0:05:19.240 --> 0:05:21.960 which are part time. And so the difference between like 0:05:22.000 --> 0:05:25.480 you know, contractor employee employee, you know, you know they 0:05:25.720 --> 0:05:28.000 you know, you work a set hour, set of hours. 0:05:28.080 --> 0:05:31.040 You there's a certain set of parameters. But if you're 0:05:31.120 --> 0:05:34.000 a contractor, basically you get hired for a project and 0:05:34.040 --> 0:05:35.479 you get it done whenever you get it done. But 0:05:35.520 --> 0:05:37.800 we're not your only client that you don't live and 0:05:37.839 --> 0:05:40.840 die by us, you know. But so many businesses when 0:05:40.880 --> 0:05:44.400 they start, they can't afford to have employees because with 0:05:44.480 --> 0:05:48.080 employee you have to pay like payroll tax, you have 0:05:48.160 --> 0:05:50.200 to provide some sort of like you know some you know, 0:05:50.640 --> 0:05:54.440 some kind of insurance. There's all these expenses that make 0:05:54.920 --> 0:05:56.880 like if I'm going to pay you as an employee, 0:05:57.400 --> 0:05:59.600 say like one hundred thousand dollars, it could be like 0:05:59.600 --> 0:06:02.560 an addition a few tens of thousand of dollars to 0:06:02.600 --> 0:06:04.719 also pay for additional things on top of what it 0:06:04.920 --> 0:06:07.039 costs to have you as an employee for your pay. 0:06:07.560 --> 0:06:10.760 So as a result, so many people have a hard 0:06:10.760 --> 0:06:13.760 time getting actual employees. Yeah, but I'm just really proc 0:06:13.800 --> 0:06:15.400 because I'm like done to Dada. It's been something we've 0:06:15.440 --> 0:06:17.359 been working on for a long time, and I was like, 0:06:17.400 --> 0:06:22.719 we have employees, not just that, but because one of 0:06:22.720 --> 0:06:25.520 our we really want to thank the employees that are here, 0:06:25.600 --> 0:06:28.040 so you know, the ones that are here, Like if 0:06:28.040 --> 0:06:30.000 you if you come brand new, like next year, it's different. 0:06:30.040 --> 0:06:32.200 But for the ones you know that have been that 0:06:32.279 --> 0:06:34.960 are currently employees and make the switch over, we're paying 0:06:34.960 --> 0:06:40.240 one hundred percent for their health insurance, dental, medical, as 0:06:40.320 --> 0:06:43.400 well as vision. And everyone has a four win K 0:06:43.440 --> 0:06:47.720 and we have a matching program. So I well, I 0:06:47.760 --> 0:06:48.960 don't know how much it is. So this is how 0:06:48.960 --> 0:06:49.880 the matching program. 0:06:49.640 --> 0:06:50.200 Works for us. 0:06:50.279 --> 0:06:52.560 Okay, It's like what happens because we used to do 0:06:52.600 --> 0:06:54.520 bonuses at the end of the year. So basically we 0:06:54.800 --> 0:06:56.200 kind of see like what happens at the end of 0:06:56.240 --> 0:06:58.640 the year profit loss, Like we made this much, we 0:06:58.680 --> 0:07:01.320 spent this much. Hey, there's money left over. So with 0:07:01.400 --> 0:07:03.280 that money left over, that's what we're going to put 0:07:03.279 --> 0:07:05.800 into the match, Like, you know, we've got enough to 0:07:05.839 --> 0:07:07.880 match you at three percent, great enough to match you 0:07:07.920 --> 0:07:10.160 with you know, ten percent whatever that looks like, we're 0:07:10.160 --> 0:07:12.200 gonna use that kind of like instead of doing bonuses, 0:07:12.240 --> 0:07:13.000 we'll do matches. 0:07:13.920 --> 0:07:16.400 Yeah, so you're not going to need HR and we 0:07:16.480 --> 0:07:17.240 do and we. 0:07:17.160 --> 0:07:19.880 Have an HR eight. Can you imagine like what Yeah, 0:07:19.880 --> 0:07:23.440 shout out to daphneed girl. Yes, honestly, Mandy, I feel 0:07:24.240 --> 0:07:28.920 the twenty twenty was both a great and hard year 0:07:29.080 --> 0:07:32.840 for business because although we were kind of like growing, 0:07:33.040 --> 0:07:36.360 we were also like there are pieces of the business 0:07:36.400 --> 0:07:40.239 that were crumbling because you cannot operate the same way 0:07:40.960 --> 0:07:43.160 as you grow in business, and so we were trying 0:07:43.160 --> 0:07:45.400 to hold on and it was like, no, girl, you 0:07:45.520 --> 0:07:47.960 have to like, you're the reason why it's crumbling is 0:07:48.000 --> 0:07:50.440 because you're outgrowing this way of doing business. You have 0:07:50.480 --> 0:07:53.400 to switch over to official employees. You have to have 0:07:53.440 --> 0:07:56.600 benefits you have to have for you know, like retirement plans, 0:07:56.640 --> 0:07:58.800 you have to you know, you have to have hr 0:07:58.960 --> 0:08:02.640 you have so like literally twenty twenty twenty and twenty 0:08:02.680 --> 0:08:05.200 twenty one, that's what we've been really working on. We 0:08:05.320 --> 0:08:07.720 have slowed down like our growth as far as like 0:08:07.800 --> 0:08:11.680 income growth, and focused the majority of our energy to 0:08:11.800 --> 0:08:15.680 foundational growth, which has been awesome because now we've got 0:08:15.680 --> 0:08:19.080 this strong foundation. Like we had to redo the way 0:08:19.120 --> 0:08:21.120 we did our taxes and read. There was just so 0:08:21.200 --> 0:08:23.680 many foundational things that we were kind of like, oh, 0:08:23.720 --> 0:08:25.120 we'll do it later, we'll do later, and it's like 0:08:25.160 --> 0:08:27.640 no later, it is now. And now we are like 0:08:27.840 --> 0:08:30.640 so strong as a result, like we're like a company 0:08:30.680 --> 0:08:32.480 company even though you know we've been here for some time. 0:08:32.760 --> 0:08:35.079 When you'd be I promise you you'd be surprised how 0:08:35.080 --> 0:08:38.840 many of your you know, fave small business owners are 0:08:38.880 --> 0:08:42.760 like yeah, one day girl employees. Because it's hard, you know. 0:08:42.720 --> 0:08:45.120 It's not cheap worse yeah, and you know, not cheap. 0:08:45.280 --> 0:08:47.520 Like I'll say, like for example, just for it, just 0:08:47.559 --> 0:08:52.439 for the plan that we chose for it costs us 0:08:52.600 --> 0:08:54.960 almost like oh maybe a little under two hundred thousand 0:08:55.000 --> 0:08:58.959 dollars for my health insurance package. Think about that right 0:08:59.000 --> 0:09:02.080 for the company, for like my employees, and then think 0:09:02.080 --> 0:09:04.760 about like we're not even including payroll tax. We're not 0:09:04.800 --> 0:09:07.200 even including you see what I mean. Like it's just 0:09:07.280 --> 0:09:11.040 really expensive and so it's just not something that's easily done. 0:09:11.120 --> 0:09:12.920 So the fact that it's done, and it's done in 0:09:12.960 --> 0:09:15.040 a way that because we've been saving for it, like 0:09:15.240 --> 0:09:17.080 this is something I'm like, oh, this is what I'm wanting. 0:09:17.080 --> 0:09:19.760 So we save like almost double what we needed so 0:09:19.800 --> 0:09:22.280 we could be like really secure. I just felt really 0:09:22.320 --> 0:09:24.840 proud of like how hard the team work you've been 0:09:24.880 --> 0:09:28.440 having like hr meetings, Like it's just been in just 0:09:28.480 --> 0:09:31.080 to say, hey, for those of you who are here now, 0:09:31.160 --> 0:09:32.840 as a thank you for putting in so much work 0:09:32.840 --> 0:09:35.960 to build this business alongside of me. Like all of 0:09:36.000 --> 0:09:38.360 your health insurance you don't have to come out of pocket, 0:09:38.480 --> 0:09:40.480 like the company takes care of them for you. It's 0:09:40.520 --> 0:09:42.200 not going to reduce because that was one of the worries. 0:09:42.240 --> 0:09:45.120 It's like, eh, you know, because when you're a contractor, 0:09:45.120 --> 0:09:47.240 you get all your money. If you make a hundred thousand, 0:09:47.240 --> 0:09:49.240 you get a hundred thousand, then pay your own taxes, 0:09:49.640 --> 0:09:52.040 but here you know your money is going to be 0:09:52.120 --> 0:09:55.040 reduced because the government takes your taxes out of your paycheck. 0:09:55.080 --> 0:09:57.920 And I didn't want to also take your insurance out 0:09:57.920 --> 0:09:59.320 of your paycheck as well, So I'm like, no, we 0:09:59.360 --> 0:10:01.840 will cover that, you know. So it just feels really 0:10:01.840 --> 0:10:04.360 good to be like like like yeah, our staff is 0:10:04.440 --> 0:10:07.440 just like wait what, So it just feels it feels awesome. 0:10:07.480 --> 0:10:09.360 I feel like a big girl in business. 0:10:10.240 --> 0:10:12.440 I'm so proud of you. I know that. I know 0:10:12.520 --> 0:10:14.679 that office spaces are just have gone the way of 0:10:14.760 --> 0:10:17.400 the Dodo bird these days. But I mean as the 0:10:17.440 --> 0:10:23.040 budget needs to office ever in the future, No, for real. 0:10:22.920 --> 0:10:27.560 Because honestly, I at what I love is because we're 0:10:27.600 --> 0:10:31.679 all digital. The transition to like digital was like, I 0:10:31.760 --> 0:10:33.720 won't say easy, because there are so many of the 0:10:33.720 --> 0:10:36.400 people on our staff are women, so and many of 0:10:36.400 --> 0:10:38.680 the women have kids at home, so that part was 0:10:38.720 --> 0:10:41.640 definitely challenging. But as far as like, you know, people 0:10:41.640 --> 0:10:43.400 are like, well, how do you get people motivated when 0:10:43.400 --> 0:10:44.880 they're not in the office. Well, we've been doing that 0:10:44.960 --> 0:10:47.400 for the I mean we've never had office so we 0:10:47.520 --> 0:10:49.760 figured out that energy and that vibe and how to 0:10:49.760 --> 0:10:52.760 trust people and I don't sweat people. And I'm like, girl, 0:10:52.800 --> 0:10:54.319 it's okay for you to take the meeting at the park. 0:10:54.320 --> 0:10:56.080 Why are you pushing the baby on the swing? You 0:10:56.080 --> 0:10:57.079 can hear me, I can hear you. 0:10:57.080 --> 0:10:58.320 Right, okay girl? 0:10:58.520 --> 0:10:58.760 Yeah? 0:10:58.760 --> 0:11:00.960 Did you see that quote from that we work ceo? 0:11:01.640 --> 0:11:03.679 It was in the journal. I don't know when it 0:11:03.720 --> 0:11:06.440 was last week or some I don't know. My blood 0:11:06.480 --> 0:11:10.240 my blood was boiling, he was quoted in the journal. 0:11:10.320 --> 0:11:11.680 I don't have it right in front of me, but 0:11:12.200 --> 0:11:14.440 I'll track it down. He was quoted in the journalist saying, 0:11:14.480 --> 0:11:16.680 if you really want to see who your most dedicated 0:11:16.679 --> 0:11:20.319 employees are, see who's eager to come back to the office. 0:11:20.760 --> 0:11:22.840 There has nothing to do anything right. 0:11:23.200 --> 0:11:26.400 And I mean the reason why blood was boiling is 0:11:26.440 --> 0:11:31.440 because in one sentence, one sentence, this man just proved 0:11:31.679 --> 0:11:36.680 why women it's just never gonna if what we're striving 0:11:36.720 --> 0:11:39.560 for is to succeed in this world, the world where 0:11:39.679 --> 0:11:43.240 people like that become CEO, and let's not you know, 0:11:43.400 --> 0:11:47.480 let's not lie. Pretend like the majority of CEOs and 0:11:47.720 --> 0:11:50.679 in executive level positions are held by men, and especially 0:11:50.679 --> 0:11:52.960 white men. How are we supposed to exist in a 0:11:53.040 --> 0:11:55.040 role where that is how they think of it. Your 0:11:55.080 --> 0:11:57.880 dedication is who's willing to schlep to the office. That's 0:11:57.880 --> 0:12:01.800 how dedicated. And it makes it seem like people who 0:12:01.840 --> 0:12:06.120 work from home for reasons such as work life balance 0:12:06.480 --> 0:12:09.800 to just have some semblance of sanity, you know, to 0:12:09.800 --> 0:12:12.560 not be sitting in a car or on a train 0:12:12.640 --> 0:12:15.160 commuting to and from work, you know, to be doing 0:12:15.200 --> 0:12:18.079 it so that they can spend more time with their family, 0:12:18.160 --> 0:12:21.040 or for whatever reason, just because it makes them more productive. 0:12:21.120 --> 0:12:26.240 Even it just pissed me off because he is completely 0:12:26.360 --> 0:12:29.280 proof positive that there's still that line of thinking out there, 0:12:29.320 --> 0:12:31.240 no matter how much some companies want to say that 0:12:31.280 --> 0:12:34.600 they support working moms and working parents and blah blah blah, 0:12:34.720 --> 0:12:36.680 it was clear that it was maybe for a season 0:12:36.720 --> 0:12:39.280 for a lot of people, and for people who who 0:12:39.400 --> 0:12:41.520 don't want to go back to work. Are you going 0:12:41.559 --> 0:12:44.320 to be like, is there going to be unconscious biased 0:12:44.360 --> 0:12:46.839 against you. Are people going to be thinking that, oh, 0:12:46.880 --> 0:12:49.200 you're just not as dedicated, Because that, to me is 0:12:49.200 --> 0:12:52.800 a load of bullshit. And as someone who used to 0:12:52.840 --> 0:12:55.480 be a complete I liked going to the office. I 0:12:55.559 --> 0:12:56.920 like taking my little cup, I like to get my 0:12:57.000 --> 0:12:59.720 latte at my favorite coffee shop and going for walks 0:12:59.720 --> 0:13:02.719 and shooting the breeze with my coworkers. All that I 0:13:02.760 --> 0:13:06.199 thought I was more productive at work. I love working 0:13:06.200 --> 0:13:08.320 from home now. And I was just on the phone 0:13:08.360 --> 0:13:10.200 the other day with someone and they were like, do 0:13:10.240 --> 0:13:11.800 you think you'll ever work in an office again? And 0:13:11.840 --> 0:13:15.480 I'm just like, I don't. It doesn't appeal to me 0:13:15.800 --> 0:13:18.800 in any way. And I don't think that it says 0:13:18.840 --> 0:13:23.439 anything about someone's dedication or their talent or their worthiness 0:13:23.960 --> 0:13:25.680 if they don't want to go back to an office. 0:13:25.840 --> 0:13:27.559 It was completely acidine. 0:13:27.600 --> 0:13:29.920 It doesn't. And honestly, that is the way of Like, 0:13:30.080 --> 0:13:35.240 here's the thing. What's so awesome is you get to 0:13:35.280 --> 0:13:38.719 see people destroy their own industry and companies they're in. 0:13:38.840 --> 0:13:42.040 I'm like, keep talking like the idiot that you are, Like, honestly, 0:13:42.080 --> 0:13:43.240 we work. I'm sorry, I don't. 0:13:43.840 --> 0:13:45.280 We've all I mean, but let's se they're a real 0:13:45.360 --> 0:13:46.800 estate company at the end of the day, so of 0:13:46.800 --> 0:13:50.000 course they want offices to be reopened. So think about 0:13:50.080 --> 0:13:52.760 when people are saying those things exactly exactly. 0:13:53.240 --> 0:13:55.280 But I will say this that like that has nothing. 0:13:55.320 --> 0:14:01.079 I mean, I have some of the most dedicated, like caring. 0:14:01.320 --> 0:14:04.000 Like what I really love about, like, you know, working 0:14:04.040 --> 0:14:06.440 with the people that I work with, is that you 0:14:06.440 --> 0:14:09.800 can reach out for beyond like what you're going through 0:14:09.800 --> 0:14:12.760 is over example, like Tracy, the publicist on my team, 0:14:12.840 --> 0:14:15.640 she was like, wait, something something about taxes. I was like, 0:14:15.679 --> 0:14:17.600 I don't know, girl, But about her own business, I said, 0:14:17.600 --> 0:14:20.600 ask Chanta Shaanton's our CFO. She as chanton chantons like, 0:14:20.600 --> 0:14:22.720 oh no, no, just do it like this. Sonta was like, well, 0:14:22.760 --> 0:14:25.360 I have to ask Latrise something about which Latrise does 0:14:25.400 --> 0:14:28.680 all of our like all of our email communications. Like 0:14:29.080 --> 0:14:32.360 she's my tech like manager, and so when you're trying 0:14:32.360 --> 0:14:34.840 to figure out like what tech system to use, you 0:14:34.840 --> 0:14:38.240 ask Latrese. And even though so Shanta was asking about 0:14:38.280 --> 0:14:41.680 her personal business, you know, but what I love is 0:14:41.720 --> 0:14:45.960 that I encourage folks to work on their own dreams 0:14:46.760 --> 0:14:51.280 and even help by promoting on our platforms, but also 0:14:51.400 --> 0:14:54.600 too to figure out what works best for you. I 0:14:54.600 --> 0:14:56.200 can't tell you to how many times I've taken a 0:14:56.240 --> 0:14:59.800 meeting on a walk, because I know I'll look to say, okay, 0:14:59.800 --> 0:15:01.000 this is out. One of those meetings will have to 0:15:01.000 --> 0:15:03.800 be in front of my computer, or maybe there is 0:15:03.840 --> 0:15:06.360 something that someone's gonna want to send show me really quickly. 0:15:06.360 --> 0:15:08.280 But girl, that's what smartphones are for. I can take 0:15:08.280 --> 0:15:11.280 a look, you know, because I need There's no time 0:15:11.320 --> 0:15:12.640 for me to take a walk today and this is 0:15:12.680 --> 0:15:15.360 the only time. And everyone knows that, like, you have 0:15:15.440 --> 0:15:19.760 the space and the freedom to navigate. My my expectation 0:15:20.400 --> 0:15:23.280 is that you're going to deliver whatever excellence like excellence, 0:15:23.320 --> 0:15:26.120 but however you want to deliver it. And I just 0:15:26.160 --> 0:15:28.200 think that more and more of these companies are going 0:15:28.240 --> 0:15:30.280 to lose out to companies that know how to navigate. 0:15:30.320 --> 0:15:33.640 I was just literally telling two people on my team 0:15:33.680 --> 0:15:37.120 today my business the Budgetissa time, I'm really I'm wanting 0:15:37.160 --> 0:15:39.160 to use it as like a social experiment. So I've 0:15:39.200 --> 0:15:42.160 got my literature academy and my online school that business 0:15:42.200 --> 0:15:44.360 like mixed the most. And then I'm shutting down my 0:15:44.400 --> 0:15:46.200 marketing company because I'm just like, oh girl, we don't 0:15:46.200 --> 0:15:49.400 need it, and I really focusing on the budget, Nista. 0:15:49.800 --> 0:15:53.880 But this social experiment is this instead of saying what 0:15:53.920 --> 0:15:57.640 can the business make, we're asking team members, what do 0:15:57.760 --> 0:16:00.520 you want to make? Let's come to a con census, 0:16:00.560 --> 0:16:04.040 like like C suite, Let's just say c Sweet says 0:16:04.080 --> 0:16:06.680 we want to make two fifty okay, manager lever you 0:16:06.680 --> 0:16:08.760 want to make one fifty okay? Or direct your level 0:16:08.800 --> 0:16:11.680 one fifty, manager level one hundred thousand, okay. Like figuring 0:16:11.680 --> 0:16:12.520 out what that is. 0:16:13.320 --> 0:16:15.560 And so you're talking about salary, like what do you. 0:16:15.520 --> 0:16:20.280 Actually want to make, right, and then saying how much 0:16:20.320 --> 0:16:23.520 does the company have to make to hit that number 0:16:23.560 --> 0:16:26.160 so we can pay and still like save and all 0:16:26.200 --> 0:16:28.400 the other things we do, Like let's just say it's 0:16:28.440 --> 0:16:31.880 ten million dollars, okay, Well, if we make ten million 0:16:31.920 --> 0:16:35.400 dollars by June or July, then we can literally do 0:16:35.560 --> 0:16:37.640 next to nothing for the rest of the year. That's 0:16:37.680 --> 0:16:43.120 my aim is to figure out what the not to overwork, 0:16:43.440 --> 0:16:45.720 but to figure out what is it that we're wanting 0:16:45.760 --> 0:16:49.360 to make collectively, figure out how much that is put 0:16:49.400 --> 0:16:52.440 in the work, and then like not that there will 0:16:52.480 --> 0:16:54.160 be no work, but maybe we use the rest of 0:16:54.200 --> 0:16:56.600 the year to experiment on new products that we can 0:16:56.680 --> 0:16:59.480 kind of lollygag on, you know, knowing that you could 0:16:59.480 --> 0:17:01.920 take more time off you can work on your own business, 0:17:01.960 --> 0:17:04.760 Like why why not? Why couldn't it be like that, Yes, 0:17:04.800 --> 0:17:07.560 we can make twenty million and sleep less, or we 0:17:07.600 --> 0:17:09.800 can make ten and make the amount that we've decided. 0:17:09.840 --> 0:17:12.280 So that's one of the experiments that like we're putting 0:17:12.280 --> 0:17:15.560 into action for next year to really figure out what 0:17:15.640 --> 0:17:17.760 is it that we're wanting to make, how much we 0:17:17.840 --> 0:17:19.240 have to make to get it, and if we get 0:17:19.240 --> 0:17:23.560 it early, then we get to really like fall almost 0:17:23.600 --> 0:17:25.600 all the way back the rest of the year, because 0:17:25.640 --> 0:17:28.760 why not what you know, Like I just think that 0:17:28.800 --> 0:17:31.440 like companies have to be run differently or be left behind. 0:17:31.840 --> 0:17:33.680 Like I'm not trying to kill myself, honestly, I'm trying 0:17:33.680 --> 0:17:35.919 to have this baby. I'm trying to, like, you know, 0:17:36.359 --> 0:17:39.199 potentially have a show. I want to you know, I 0:17:39.240 --> 0:17:41.080 want to make more than enough. I would I want 0:17:41.080 --> 0:17:43.679 to take home a second well already that now, but 0:17:43.960 --> 0:17:46.200 I want to take home a specific amount of money. 0:17:46.680 --> 0:17:49.080 And then you know, if I could be done by 0:17:49.160 --> 0:17:52.760 June sis all the better, you know what I mean. 0:17:52.880 --> 0:17:54.320 Then I could be like, oh, let me lean into 0:17:54.359 --> 0:17:56.240 Molly Moore a project that doesn't make much money but 0:17:56.240 --> 0:17:59.280 it's fun, or let me you know, I don't know, 0:17:59.440 --> 0:18:01.240 I can A lot of people ask me to volunteer 0:18:01.320 --> 0:18:02.840 my time, but I don't have as much time to 0:18:02.920 --> 0:18:05.640 volunteer because I'm like, oh, we have to make money 0:18:05.640 --> 0:18:07.800 in order to hit our No. Now I could be like, oh, 0:18:07.800 --> 0:18:09.239 I could spend the rest of the year that all 0:18:09.240 --> 0:18:11.359 my speaking engagements, I can give them away for free 0:18:11.720 --> 0:18:15.200 to nonprofits and churches and things like that. And so yeah, 0:18:15.320 --> 0:18:17.879 I'm just there has to be a better way to 0:18:17.960 --> 0:18:21.159 do this in business and instead of like big for 0:18:21.240 --> 0:18:24.159 big sake, like what's the purpose? We already know that 0:18:24.160 --> 0:18:26.320 we're serving our community, but it's like, now I kind 0:18:26.320 --> 0:18:27.879 of want to do an about face, like the people 0:18:27.880 --> 0:18:29.960 who are doing the serving, how do I make sure 0:18:30.000 --> 0:18:33.760 that you get served? That's really important to me. So yeah, 0:18:33.840 --> 0:18:34.240 it is. 0:18:34.359 --> 0:18:40.080 I love that I having worked for several publicly traded 0:18:40.119 --> 0:18:43.040 companies where it is all about that quarterly earnings period, 0:18:43.440 --> 0:18:45.440 like what are we going to tell Wall Street? Our 0:18:45.480 --> 0:18:48.600 revenue was? What are we going to tell our shareholders? 0:18:48.640 --> 0:18:50.800 You know, what's the stock price? And even if you 0:18:50.920 --> 0:18:53.840 were a bottom rung employee or the top I mean, 0:18:54.119 --> 0:18:55.840 no matter what they say at the end of the day, 0:18:55.880 --> 0:18:57.919 that is what they care about the bottom line. And 0:18:58.119 --> 0:19:01.320 it is that constant grind. And it's also I love 0:19:01.359 --> 0:19:05.199 that you're even just questioning working for work's sake. You know, 0:19:05.359 --> 0:19:08.760 being on the hamster wheel as a corporation, and as 0:19:08.800 --> 0:19:11.320 you're describing it, it reminds me of what happens when 0:19:11.320 --> 0:19:14.879 you have financial freedom on a personal level, like when 0:19:15.040 --> 0:19:18.440